Attached files

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EX-5.1 - OPINION RE: LEGALITY - AWARENESS FOR TEENS, INC.awareness_ex5.htm
EX-99.1 - SUBSCRIPTION AGREEMENT - AWARENESS FOR TEENS, INC.awareness_ex99.htm
EX-3.1 - ARTICLES OF INCORPORATION - AWARENESS FOR TEENS, INC.awareness_ex31.htm
EX-3.2 - BYLAWS - AWARENESS FOR TEENS, INC.awareness_ex32.htm
EX-23.2 - CONSENT OF ACCOUNTANT - AWARENESS FOR TEENS, INC.awareness_ex232.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM S-1
REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
 
Awareness For Teens, Inc. 
 (Exact name of registrant as specified in its charter)
 
 
 NEVADA    8200   27-3103778
(State or other jurisdiction of
incorporation or organization)
 
(Primary Standard Industrial
Classification Code Number)
 
(I.R.S. Employer Identification No.)
 
  
3416 Rollsreach Drive
San Diego, CA  92111
858-560-0987
 (Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

Maureen Cottrell
3416 Rollsreach Drive
San Diego, CA  92111
858-560-0987
(Name, address, including zip code, and telephone number, including area code of agent for service)
 
COPIES OF ALL COMMUNICATIONS TO:

Ronald J. Stauber, Esq.,
 Ronald J. Stauber, Inc.
1880 Century Park East, Suite 315, Los Angeles, CA  90067
    (310) 556-0080 - Fax (310) 556-3687
 
Approximate date of commencement of proposed sale to the public:  As soon as practicable after this Registration Statement becomes effective.
 
If this Form is filed to register additional securities for an offering pursuant to Rule 415 under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. x
 
If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o
 
If this Form is filed to register additional securities for an offering pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o
 
If this Form is filed to register additional securities for an offering pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b­2 of the Exchange Act.
 
Large accelerated filer                                         o Accelerated filer                                          o
Non-accelerated filer                                            o
(Do not check if a smaller reporting company)
Smaller reporting company                       x
 
 
CALCULATION OF REGISTRATION FEE

Title of Each Class of Securities To Be Registered
Amount To Be Registered1
Proposed Maximum Offering Price Per Unit
Proposed Maximum Aggregate Offering Price
Amount of Registration Fee
Common
250,000
$0.10
$25,000.00
$6.14
                                                                                                                      
(1)  
Estimated solely for the purpose of computing the registration fee pursuant to Rule 457(o) under the Securities Act.
 
The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.
 


 
 

 
 
PROSPECTUS
 
AWARENESS FOR TEENS, INC.
 
Up to 250,000 Shares of Common Stock
 
Offering price of $0.10
 
This offering by Awareness For Teens, Inc. (sometimes “Awareness”) consists of a new issue of up to 250,000 shares of common stock, $0.001 par value (sometimes “shares”) of Awareness at a price of $ 0.10 per share for a period of 3 months from the effective date of this prospectus.
 
There is no minimum number of shares being offered and we have only one class of shares authorized.
 
The shares are not listed on any national securities exchange and the Nasdaq Stock Market does not list the shares being offered.
 
THIS OFFERING IS HIGHLY SPECULATIVE AND INVOLVES A HIGH DEGREE OF RISK TO THE PUBLIC INVESTORS AND SHOULD BE PURCHASED ONLY BY PERSONS WHO CAN AFFORD TO LOSE THEIR ENTIRE INVESTMENT (SEE RISK FACTORS AND DILUTION).

This offering involves a high degree of risk; see "RISK FACTORS" beginning on page 3 to read about factors you should consider before buying shares of the common stock.
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE OR PROVINCIAL SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

The Offering:

250,000 Shares Offered
 
Price Per Share
   
Total
 
Public Price
  $ 0.10     $ 25,000  
Underwriting Discounts and Commissions
    -        0.00  
Total
  $ 0.10     $ 25,000  
 
This is a best efforts public offering, with no minimum purchase requirement.
 
1. Awareness is not using an underwriter for this offering.
 
2. There is no arrangement to place the proceeds from this offering in an escrow, trust or similar account.  Nevada law does not require that funds raised pursuant to the sale of securities be placed into an escrow account.  Any funds raised from this offering will be immediately available to Awareness for its use.
 
The information in this prospectus is not complete and may be changed. Awareness may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective.  This prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.
 
The date of this Prospectus is September __, 2010. 

 
 

 

TABLE OF CONTENTS
 
Item No.
 
Item in Form S-1 Prospectus Caption
Page No.
       
1  
Forepart of the Registration Statement and Outside Front Cover Page of Prospectus
 
       
2  
Inside Front and Outside Back Cover Pages of Prospectus
 
       
3  
Summary Information, Risk Factors and Ratio of Earnings to Fixed Charges
1-3
       
4  
Use of Proceeds
9
       
5  
Determination of Offering Price
11
       
6  
Dilution
11
       
7  
Selling Security Holders
13
       
8  
Plan of Distribution
13
       
9  
Description of Securities to be Registered
17
       
10  
Interest of Named Experts and Counsel
16
       
11  
Information with Respect to the Registrant
17
       
11A  
Material Changes  [None]
 
       
12  
Incorporation of Certain Information by Reference [None]
 
       
12A  
Disclosure of Commission Position on Indemnification for Securities Act Liabilities
16, 29
       
13  
Other Expenses of Issuance and Distribution
29
       
14  
Indemnification of Directors and Officers
31
       
15  
Recent Sales of Unregistered Securities
30
       
16  
Exhibits and Financial Statement Schedules
30
       
17  
Undertakings
30
 
 
 

 
 
Securities offered through this prospectus will not be sold through dealers, but will be sold on a direct participation basis only.

Prospectus Summary and Risk Factors

SUMMARY INFORMATION

This is a summary and the information is selective, it does not contain all information that may be important to you.  The summary highlights the more detailed information and financial statements appearing elsewhere in this document.  It is only a summary.  We urge you to read the entire prospectus carefully.  Your attention is specifically called to the Risk Factors beginning on page 6 and the financial statements and the explanatory notes before making any investment decision.
 
The Company: AWARENESS FOR TEENS, INC. was incorporated on April 28, 2010 in the State of Nevada.  Our principal executive offices are located at 3416 Rollsreach Drive, San Diego, CA  92111.  As of the date of this prospectus, we have no revenues or operations.
   
  We are a development stage company.  We have not had any revenues or operations and we have few assets.  We do not expect to have revenues until at least three months after our registration statement becomes effective.
   
  Since incorporation, we have not made any purchases or sale of assets nor have we been involved in any mergers, acquisitions or consolidations. Awareness has never declared bankruptcy, has never been in receivership, and has never been involved in any legal action or proceedings.
   
  We are in the process of establishing ourselves as providing financial literacy and money management educational programs for teenagers on a fee for service offered basis.
   
Securities Offered: Up to 250,000 shares of common stock with no minimum number of shares are being offered.
   
  There is no minimum on the number of shares that have been designated for sale.  Accordingly, once our securities are purchased, the investor will not be able to obtain a return of the investment, regardless of the number of shares sold.
   
Offering Price Per Share: $0.10 per share of common share with a par value of $0.001 per share.
   
Offering: Our shares are being offered on a self underwriting basis by Maureen Cottrell for a period not to exceed three months from the effective date of this prospectus, on a best effort basis.
 
 
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Determination of Offering
Price:
The offering price has been arbitrarily determined by us based upon what we believe purchasers of such speculative issues would be willing to pay for our securities and bears no relationship whatsoever to assets, earnings, book value or any other established criteria of value
   
Net Proceeds: Approximately $25,000 with all of the proceeds will be going to us.
   
Use of Proceeds: The following table indicates how our company intends to use these proceeds of this offering.
           
  Proceeds from Sale of Common Stock   $ 25,000  
           
  Expenses        
           
  Curriculum Development     7,000  
  Educational and Training Material     3,000  
  Training Expense     1,000  
  Website Development     2,000  
  Marketing and Promotional Expenses     2,000  
  Legal and Accounting Fees     5,000  
  Furniture and Equipment     2,000  
  Miscellaneous Administrative Costs     3,000  
           
  Total   $ 25,000  
 
Number of Shares of the Common Stock Outstanding: Before the Offering:     2,000,000  
  Shares being Offered:     250,000  
           
  After the Offering:     2,250,000  
 
Risk Factors: Our securities being offered involve a high degree of risk and immediate substantial dilution and should not be purchased by investors who cannot afford to lose their entire investment.  Such risk factors include, among others, lack of operating history and limited resources, no escrow of proceeds, and lack of a viable market for the securities (See “Risk Factors” on page 3).

 
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Summary of Financial Information:

   
As at June 30, 2010
 
Current Assets
  $ 0  
Current Liabilities
    282  
Loans from Officer advances
    282  
 
   
From
April 28, 2010
 to
June 30, 2010
 
Revenue
  $ 0  
Net Loss
  $ 5,282  
 
We have not begun operations and are currently without revenues.  We have no full-time employees at the present time.  As at June 30, 2010, our accumulated deficit was $5,282.  We anticipate that we will operate in a deficit position and may continue to sustain net losses for the foreseeable future.

As of the date hereof, we may also be defined as a "shell" company, an entity which is generally described as having no or nominal operations and with no or nominal assets or assets consisting solely of cash and cash equivalents.
 
RISK FACTORS

THE PURCHASE OF THE SECURITIES BEING OFFERED BY THIS PROSPECTUS INVOLVES A HIGH DEGREE OF RISK TO THE INVESTORS AND SHOULD BE PURCHASED ONLY BY PERSONS WHO CAN AFFORD TO LOSE THEIR ENTIRE INVESTMENT.  THE OFFERING PRICE HAS BEEN ARBITRARILY DETERMINED ON WHAT WE BELIEVE PURCHASERS OF A SPECULATIVE OFFERING WOULD BE WILLING TO PAY FOR THE SECURITIES AND BEARS NO RELATIONSHIP WHATSOEVER TO ASSETS, EARNINGS, BOOK VALUE OR ANY OTHER ESTABLISHED CRITERIA OF VALUE.

Prior to investing in the shares, a prospective investor should consider carefully the following risks and highly speculative factors that may affect our business.  In analyzing this offering, prospective investors should carefully consider, among other factors, the following:

1.  As a start-up or development stage company, our business and prospects are difficult to evaluate because we have no operating history and our business model is evolving, an investment in us is considered a high risk investment whereby you could lose your entire investment.

We have just commenced operations and, therefore, we are considered a "start-up" or "development stage" company.  We have not yet owned and/or operated and/or provided any educational services.  We will incur significant expenses in order to implement our business plan.  As an investor, you should be aware of the difficulties, delays and expenses normally encountered by an enterprise in its development stage, many of which are beyond our control, including unanticipated developmental expenses, and advertising and marketing expenses.  We cannot assure you that our proposed business plan as described in this prospectus will materialize or prove successful, or that we will ever be able to operate profitably.  If we cannot operate profitably, you could lose your entire investment.
 
 
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We face the challenge of successfully implementing our business plan.  There is, therefore, nothing at this time on which to base an assumption that our business will prove successful, and there is no assurance that we will be able to operate profitably if or when operations commence.  You may lose your entire investment do to our lack of experience.

Our plan of operation is our best estimate and analysis of the potential market, opportunities and difficulties that we face.  There can be no assurances that the underlying assumptions accurately reflect our opportunities and potential for success.  Competition for the delivery of education skills is intense, and with other economic forces, this makes forecasting of revenues and costs difficult and unpredictable.  If our estimates and analysis is incorrect, you could lose your entire investment.

2.  Our working capital will be limited.  We will need additional capital to fund our operations and finance future growth, and we may not be able to obtain it on terms acceptable to us or at all.  This will impede our growth and operating results.

There is no minimum amount that must be sold in this offering.  Although we will be able to commence operations without raising any funds in this offering, we will have little or no working capital on hand.  Our ability to commence and continue operations and operate as a going concern may be contingent on the successful completion of all or part of this offering, it may depend on our ability to borrow funds from Maureen Cottrell and unrelated third parties, and the receipt of proceeds from those enrolling in the educational program on commencement of operations.  As of this date, we have generated no income and there can be no assurance that any such income will be forthcoming in the future.  Our inability to fund our operations will impede our growth and operating results and may also result in a loss of your investment.

3.  We expect to incur losses in the future and, as a result, the value of our shares and our ability to raise additional capital may adversely affect our ability to sustain growth and our operations may suffer.

We have no operating history and, therefore, no revenues.  We expect to incur losses during our first year of operation.  There can be no assurances that we will achieve profitability in the future, or, if so, as to the timing or amount of any such profits.

We plan to use any revenues received to support our plan of operations and to commence our sales and marketing.  Many of the expenses associated with these activities are relatively fixed in the short-term.  We may be unable to adjust spending quickly enough to offset unexpected revenue shortfalls.  If so, our operational results will suffer.

We should have sufficient capital to meet our operating expenses for the next twelve (12) months.  After that time, we will either need to raise additional funds or realize additional revenue from our business activities to meet our cash requirements.  There can be no guarantee that we will be successful in securing additional financing should the need arise.

Our inability to fund our operations will impede our growth and operating results and may also result in a loss of your investment.
 
 
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4.  Failure to secure additional financing may result in termination of Awareness’s operations and eliminate any value in Awareness’s stock.

We may require additional financing in order to establish profitable operations.  Such financing, if required, may not be forthcoming.  Even if additional financing is available, it may not be available on terms we find favorable.  Failure to secure the needed additional financing will have a very serious, if not fatal, effect on our ability to survive.  As of June 30, 2010, we had no working capital and our losses to that date totaled $5,282.

5.  Awareness’s business model is unproven.  Thus it is difficult for an investor to determine the likelihood of success or risk to his investment.

Awareness was formed on April 28, 2010.  As of the date of this prospectus, we do not have any revenues or operations, and we have no assets.  We do not expect to have revenues until at least three months after this prospectus becomes effective.

Due to our lack of operating history, the revenue and income potential of our business is unproven.  If we cannot successfully implement our business strategies of creating and marketing of an educational curriculum to teach personal financial management skills to teenagers, we may not be able to generate sufficient revenues to operate profitably.  Consequently our investors may lose a substantial portion of or their entire investment.

6.  We have no minimum share purchase requirement thus early investors may face the loss of their investment if Awareness’s operations are not commenced due to the failure of this offering.

The offering is not subject to any minimum share purchase requirement.  Consequently, the early investor is not assured of any other, later shares being sold.  You may be the only purchaser.

We are dependent upon this offering to be able to implement our business plan and our lack of revenues and profits may make our obtaining additional capital more difficult.  We presently have no significant operating capital and we are totally dependent upon receipt of the proceeds of this offering to provide the capital necessary to commence our proposed business.  Upon completion of the offering, the amount of capital available to us will still be extremely limited, especially if less than the total amount of the offering is raised since this is not an underwritten offering.  We have no commitments for additional cash funding beyond the proceeds expected to be received from this offering.  If we need and are unable to raise additional capital, then you may lose your entire investment.
 
 
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7.  Awareness shareholders’ investment will be illiquid due to a lack of a public trading market and thus our shareholders may not be able to recover all of their investment in Awareness.

There is presently no public trading market for our common stock, and it is unlikely that an active public trading market can be established or sustained in the foreseeable future.  Even if a public market were to develop, our shareholders may never realize any value from their investment in our stock.  We intend to have our common stock quoted on the OTC Bulletin Board as soon as practicable.  However, there can be no assurance that our shares will be quoted on the OTC Bulletin Board.  Until there is an established trading market, holders of our common stock may find it difficult to sell their stock or to obtain accurate quotations for the price of the common stock.  If a market for our common stock does develop, our stock price may be volatile.

8.  Awareness’s auditor has expressed doubts as to our ability to continue as a going concern.

In the opinion of our auditor, since we have not generated revenue from operations, it raises substantial doubt about Awareness’s ability to continue as a going concern.

9.  Awareness’s curriculum material may not be sufficient to ensure Awareness’s success in its intended market resulting in the termination of Awareness’s operations and a loss of shareholders’ investment.

Initially, the only course Awareness will be offering is a financial literacy and money management program for teenagers on a fee for service offered basis for our course.  As such, our survival is dependent upon the market acceptance of this sole course material. Should this course material be too narrowly focused or should the target market be not as responsive as Awareness anticipates, we will not have any other course material that can be offered to ensure our survival in the educational marketplace.

While we believe that our course material and providing a financial literacy and money management program for teenagers on a fee for service offered basis, this view may not be shared by their parents. In such an event, we may not be able to attract sufficient students to make it a viable business operation, and we may subsequently fail due to this lack of acceptance in our course material.

10.  The loss of Maureen Cottrell or our inability to attract and retain qualified personnel could significantly disrupt or harm our business and our operating results would suffer.

We are wholly dependent, at present, on the personal efforts and abilities of Maureen Cottrell, our sole officer and director.  The loss of services of Maureen Cottrell will disrupt if not stop our operations.  In addition, our success will depend on our ability to attract and retain highly motivated, well-qualified lecturers or employees.  Our inability to recruit and retain such individuals may delay the planned commencement of operations and or result in high employee turnover, which could have a material adverse effect on our business or results of operations once commenced.  Accordingly, without suitable replacements and employees to operate Awareness, our operations will suffer.
 
 
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11.  Maureen Cottrell will own approximately 90% of our shares after the offering that permits her to exert influence over us or to prevent a change of control.

After giving effect to this offering, Maureen Cottrell, our sole director and officer, will beneficially own approximately 90% of our outstanding shares of common stock, if all of the shares are sold in this offering.  As a result of this stock ownership, Maureen Cottrell will continue to influence the vote on all matters submitted to a vote of our shareholders, including the election of directors, amendments to the certificate of incorporation and the by-laws, and the approval of significant corporate transactions.  This consolidation of voting power could also delay, deter or prevent a change of our control that might be otherwise beneficial to shareholders.
 
12.  You will not receive dividend income from an investment in the shares and as a result, the purchase of the shares should only be made by an investor who does not expect a dividend return on the investment.

We have never declared or paid a cash dividend on our shares nor will we in the foreseeable future.  We currently intend to retain future earnings, if any, to finance the operation and expansion of our business.  Accordingly, investors who anticipate the need for immediate income from their investments by way of cash dividends should refrain from purchasing any of our securities.  As we do not intend to declare dividends in the future, you may never see a return on your investment and you indeed may lose your entire investment.

13.  We have arbitrarily determined the initial public offering price and this may not be the market price of the shares after the offering, as a result, future sales of the stock could be at a lesser price than the offering price.

The offering price of the shares has been arbitrarily determined by us based on what we believe purchasers of such speculative issues would be willing to pay for the shares of Awareness and does not necessarily bear any material relationship to book value, par value, or any other established criterion of value.  As a result, it may be difficult for you to resell your shares at or above the offering price.  You may also lose your entire investment if the price of the shares being sold is too high.

14.  You may not be able to resell any shares you purchased in this offering.

There is no trading market for our common stock at present and there has been no trading market to date.  We have not undertaken any discussions, preliminary or otherwise, with any prospective market maker concerning the participation of such market maker in the aftermarket our common stock.  There is no assurance that a trading market will ever develop or, if such a market does develop, that it will continue.  This means that it may be hard or impossible for you to find a willing buyer for your shares should you decide t sell then in the future or to resell the shares at or above the offering price.
 
 
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15.  Our issuance of further shares will dilute our common stock and could cause our stock price to decline.

The shares, if all are sold, being offered in this prospectus represents approximately 11% of our total issued and outstanding shares on a fully-diluted basis.  If you invest in our shares, your interest will be diluted to the extent of the differences between the price per share you pay for the common stock of $0.10 per share and the pro forma as adjusted net tangible book value per share which would be $.01 at the time of sale which is a dilution of 90% of your investment.  We calculate net tangible book value per share by subtracting from our total assets all intangible assets and total liabilities, and dividing the result by the number of outstanding shares of common stock.  Furthermore, we may issue additional shares, options and warrants and we may grant stock options to our employees, officers, directors and consultants under our future stock option plans, all of which may further dilute our net tangible book value.  The dilution of our shares could lower the price a willing buyer would pay for our shares based on the fact our net asset value per share and/or our earnings ratio per share would be reduced.

16.  Future sales of restricted shares could decrease the price a willing buyer would pay for shares of our common stock, could cause our price to decline and could impair our ability to raise capital.

We currently have 2,000,000 shares of common stock issued and outstanding, all of which is held by Maureen Cottrell, our sole officer and director.  These shares are considered restricted securities pursuant to Rule 144 promulgated under the Securities Act of 1933, as amended.  These shares in the future may be available for sale under exemptions from registration.  Future sales of common stock by Maureen Cottrell under exemptions from registration or through a subsequent registered offering could materially adversely affect the market price of our common stock and could materially impair our future ability to raise capital through an offering of equity securities.  We are unable to predict the effect, if any, that market sales of these shares, or the availability of these shares for future sale, will have on the prevailing market price of our common stock at any given time.

17.  Our common stock has no public market and the value may decline after the offering and our common stock may never be public traded and you may have no ability to sell the shares.

There is no established public trading market or market maker for our securities.  There can be no assurance that a market for our common stock will be established or that, if established, a market will be sustained.  Therefore, if you purchase our securities you may be unable to sell them.  Accordingly, you should be able to bear the financial risk of losing your entire investment.  We plan to seek a listing on the OTC Bulletin Board once our registration statement has been declared effective.  We will contact a market maker to seek the listing on our behalf.

Only market makers can apply to quote securities.  Market makers who desire to initiate quotations in the OTC Bulletin Board system must complete an application (Form 211) and by doing so, will have to represent that it has satisfied all applicable requirements of the Securities and Exchange Commission Rule 15c2-11 and the filing and information requirements promulgated under the Financial Industry Regulatory Authority, Inc. ("FINRA") Bylaws.  The OTC Bulletin Board will not charge us with a fee for being quoted on the service.  FINRA rules prohibit market makers from accepting any remuneration in return for quoting issuers' securities on the OTC Bulletin Board or any similar medium.  We intended to be subject to the reporting requirements of the Securities Exchange Act of 1934, as amended, and, as such, we may be deemed compliant with Rule 15c2-11.  The FINRA will review the market maker's application and if cleared, it cannot be assumed by any investor that any federal, state or self-regulatory requirements other than certain FINRA rules and Rule 15c2-11 have been considered by the FINRA.  Furthermore, the clearance should not construed by any investor as indicating that the FINRA, the Securities and Exchange Commission or any state securities commission has passed upon the accuracy or adequacy of the documents contained in the submission.
 
 
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18.  We have not contacted any market maker for sponsorship of our shares on the OTC Bulletin Board.

The OTC Bulletin Board is a market maker or dealer-driven system offering quotation and trading reporting capabilities-a regulated quotation service - that displays real-time quotes, last-sale prices, and volume information in OTC equity securities.  The OTC Bulletin Board securities are not listed and traded on the floor of an organized national or regional stock exchange.  Instead, OTC Bulletin Board securities transactions are conducted through a telephone and computer network connecting market makers or dealers in stocks.

If we are unable to obtain a market maker to sponsor our approval for trading, we will be unable to develop a trading market for our common stock.  We may be unable to locate a market maker that will agree to sponsor our shares.  Even if we do locate a market maker, there is no assurance that our shares will be able to meet the requirements for a quotation or that the shares will be accepted for inclusion on the OTC Bulletin Board.
 
19.  If our common stock does not meet blue sky resale requirements, you may be unable to resell your securities.

The common stock being offered must meet the blue sky resale requirements in the states in which the proposed purchasers reside.  If we are unable to qualify the securities offered and there is no exemption from qualification in certain states, the holders of the securities or the purchasers of the securities may be unable to sell them.

USE OF PROCEEDS

We intend to raise $25,000 from the sale of 250,000 shares of common stock at $0.10 per share.  This offering has a maximum amount of $25,000 and no minimum.  Awareness has no intention to return any stock sales proceeds to investors if the maximum amount is not raised.

As of today, Awareness has already raised a total of $5,000 from the sale of common stock.  This $5,000 has been raised from the sale of stock to our sole officer and director and this stock is restricted and is not being registered in this offering.  The offering expenses associated with this offering are estimated to be $12,510.  As at June 30, 2010, we had no cash.  We had officer advances of $282.  Maureen Cottrell has orally agreed that she will advance Awareness any funds which it may need to pay the expenses of this offering and Maureen Cottrell has advanced $282.  Although no additional funds are currently contemplated, such advances will be made interest-free with no fixed terms of repayment and without any repayment from the proceeds of this offering.   This will allow us to pay the remainder of the expenses of this offering from cash on hand.  Awareness will rely instead upon the anticipation of repayment from future revenues, if any, generated by Awareness’s proposed business activities.  None of the offering expenses or shareholder loans are to be paid out of the proceeds of this offering. The entire sum of monies we raise from this offering will be used to finance our plan of operations.  One of the purposes of the offering is to create an equity market, which allows us to more easily raise capital, since a publicly traded company has more flexibility in its financing offerings than one that does not.

The following table indicates how our company intends to use these proceeds of this offering.
 
  Proceeds from Sale of Common Stock   $ 25,000  
           
  Expenses        
           
  Curriculum Development     7,000  
  Educational and Training Material     3,000  
  Training Expense     1,000  
  Website Development     2,000  
  Marketing and Promotional Expenses     5,000  
  Legal and Accounting Fees     1,000  
  Furniture and Equipment     2,000  
  Miscellaneous Administrative Costs     4,000  
           
  Total    
$25,000
 
 
 
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The above expenditure items are defined as follows:

Curriculum Development:  This expense refers to the cost of development of the curriculum to operate our student training sessions.

Educational and Training Material:  This expense will provide the funds necessary to develop the student manuals as well as visual aids for use during classroom instruction.

Training Expense:  This expense will provide the funds necessary for a minimal amount of service specific training for personnel.  It will cover items such as room and equipment rental for training seminars, copying and printing costs for training manuals and other material.

Website Development:  This expense is the cost associated with development of our website.  Since the website will be used as a means to promote our service, preliminary website development will begin as soon as we have the funds available.  Certain of the web site development will be done by Maureen Cottrell and her related company, at cost.

Marketing and Promotional Expenses:  This item refers to the cost of a basic marketing campaign and the provision of a minimal amount of educational product information to and interested parents and individuals.  We expect to begin incur these costs during the second month of operations after the effective date of this prospectus, and to continue throughout the remainder of the year.

Legal and Accounting Fees:  This expenditure item refers to the normal legal and accounting costs associated with maintaining a publicly traded company.  We expect to be making these expenditures throughout the year, commencing on the effective date of this registration.

Furniture and Equipment:  This expenditure refers to items such as a computer, visual aid equipment, tables and chairs, and other similar items.  We expect to be making these purchases during the second month of operation after the effective date of this prospectus.

Miscellaneous Administrative Costs:  This expense refers to any small miscellaneous costs that have not been otherwise listed - such as bank service charges and sundry items.  This amount will cover such costs during the first year of operation.

There is no assurance that Awareness will raise the full $25,000 as anticipated.  The following is the break down of how we intend to use the proceeds if only 10 percent, 50 percent, or 75 percent of the total offering amount is raised:

Expenditure Item
    10%       50%       75%       100%  
Curriculum Development
    1,000       3,500       5,250       7,000  
Educational and Training Material
    500       1,500       2,250       3,000  
Training Expense
    0       500       750       1,000  
Website Development
    500       1,000       1,500       2,000  
Marketing and Promotional Expenses
            2,500       3,750       5,000  
Legal and Accounting Fees
    0       500       750       1,000  
Furniture and Equipment
    0       1,500       2,250       2,000  
Miscellaneous Administrative Costs
    500       1,500       2,250       4,000  
Total
  $ 2,500     $ 12,500     $ 18,750     $ 25,000  
 
 
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If only 10% of the offering is sold, we will continue with our development plans.  However, only the most necessary tasks will be undertaken.  Most of the curriculum development and educational and training material will be placed on hold until sufficient capital becomes available.  We anticipate that the $2,500 plus cash on hand will be sufficient to sustain us during the short-term.  However, there would be insufficient funds available for furtherance of the plan of operations.

In the event that only 50% of the offering amount is raised, we would be able to further our plan of operation; however, our activities will be severely restricted.  We would develop our basic curriculum and produce some training material.  However, marketing would be severely restricted.  Only a minimal amount would be spent on professional fees.  Without the ability to aggressively pursue our plan of operations, it is likely that we will take much longer to build a profitable business.
 
If 75% of the total offering amount is raised, there will be sufficient funds to pay a significant portion of all budgeted expenditure items.  
 
The funds that have been raised thus far from selling stock to our sole officer are not sufficient to pay all expenses of this offering, which we estimate to be $12,510.  Maureen Cottrell has agreed to loan us sufficient funds to pay the expenses of the offering.  The total amount of the money raised from the sale of the 250,000 shares we are offering will be used for the purpose of furthering our plan of operation.
 
DETERMINATION OF OFFERING PRICE

There is no established market for our stock.  The offering price for shares sold pursuant to this offering is set at $0.10.  Of the 2,000,000 shares of stock already purchased by our sole officer and director, these shares were sold for $0.0025 per share.

DILUTION

“Net tangible book value” is the amount that results from subtracting the total liabilities and intangible assets from the total assets of an entity.  Dilution occurs because we determined the offering price based on factors other than those used in computing book value of our stock.  Dilution exists because the book value of shares held by existing shareholders is lower than the offering price offered to new investors.

Awareness is offering shares of its common stock for $0.10 per share through this offering.  Since formation, our sole officer and director has purchased 2,000,000 shares of our common stock for $0.0025 per share.  As at June 30, 2010, the net tangible book value of Awareness was approximately zero ($0) per share.  If we are successful in selling all of the offered shares at the public offering price, the pro forma net tangible book value of Awareness would be approximately $25,000 (before offering expenses) or approximately $.01 per share, which would represent an immediate increase of $0.09 in net tangible book value per share and $.09 or 90% per share dilution to new investors, assuming all the shares are sold at the offering price of $0.10 per share.
 
 
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Following is a table detailing approximate dilution to investors if 10%, 50%, 75% or 100% of the offering is sold.

      10%       50%       75%       100% %
Net Tangible Book Value Per Share Prior to Stock Sale
                               
Net Tangible Book Value Per
  $ .00     $ .00     $ .00     $ .00  
Share After Stock Sale   NIL     NIL     NIL       .01  
Increase in Net Book Value Per Share Due to Stock Sale
  $ .09     $ .09     $ .09     $ .09  
Immediate Dilution (subscription price of $.10 less net tangible book value per share)
  $ .09     $ .09     $ .09     $ .09  

Assuming all the shares are sold, the following table illustrates the pro forma per share dilution:
 
Price to the Public (1)   $ .10  
Net tangible book value per share before offering  (2)   $ .00  
Increase attributable to purchase of stock by new Investors  (5)   $ .09  
Net tangible book value per share after offering  (3)(4)   $ .01  
Dilution to new investors  (6)   $ .09  
Percent immediate dilution to new investors  (7)     90 %
 
(1)           Offering price per equivalent common share.

 
(2)
The net tangible book value per share before the offering is determined by dividing the number of shares of common stock outstanding into the net tangible book value of Awareness.

 
(3)
The net tangible book value after the offering is determined by adding the net tangible book value before the offering to the estimated proceeds to Awareness from the current offering.

 
(4)
The net tangible book value per share after the offering is determined by dividing the number of shares that will be outstanding after the offering into the net tangible book value after the offering.

 
(5)
The increase attributable to purchase of stock by new investors is derived by taking the net tangible book value per share after the offering and subtracting from it the net tangible book value per share before the offering.
 
 
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(6)
The dilution to new investors is determined by subtracting the net tangible book value per share after the offering from the public offering price, giving a dilution value.

 
(7)
The percent of immediate dilution to new investors is determined by dividing the dilution to new investors by the price to the public.

These tables compare the differences of your investment in our shares with the share investment of our existing shareholder.  Maureen Cottrell has purchased a total of 2,000,000 shares for an aggregate amount of $5,000, or an average cost of $0.0025 per share.  Your investment in our shares will cost you $0.10 per share.  In the event that this offering is fully subscribed, the book value of the stock held by Maureen Cottrell will increase by almost $.10 per share, while your investment will decrease by over $.09 per share.

If this offering is fully subscribed, the total capital contributed by new investors will be $25,000.  The percentage of capital contribution will then be approximately 17% for the existing shareholder and approximately 83% for the new investors.  Maureen Cottrell will then hold, as a percentage, approximately 90% of the issued and outstanding shares of Awareness, while the new investors will hold, as a percentage approximately 10%.

SELLING SECURITY HOLDERS

Our current shareholder is not selling any of the shares being offered in this prospectus.

PLAN OF DISTRIBUTION

There will be no underwriters used, no dealer's commissions and no finder's fees paid.  Our sole officer and director of Awareness, Maureen Cottrell, will sell the securities on behalf of Awareness in this offering.  She will rely on Rule 3a4-1 to sell our securities without registering as a broker-dealer.  She primarily performs substantial duties as our sole officer and director for or on behalf of the issuer otherwise than in connection with transactions in securities, and has not been a broker or dealer, or an associated person of a broker or dealer, within the preceding 12 months, and has not nor will not participate in the sale of securities for any issuer more than once every twelve months.

We plan to offer our shares to the public at a price of $0.10 per share, with no minimum amount to be sold.  Our officer and director will sell the shares through the distribution of Awareness’s prospectus to interested individuals and corporations through personal contact.  Our sole officer and director will receive no commission from the sale of any shares.  Maureen Cottrell will not purchase any shares under this offering.  We will keep the offering open until we sell all of the shares registered, or three months from the date of this prospectus, which ever occurs first.
 
 
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Regulation M of the Securities Exchange Act of 1934 may prohibit distribution participants of Awareness’s stock from engaging in any market making activities with regard to its securities.  We do not intend to engage in any market making activities deemed unlawful by Regulation M subsequent to the effectiveness of this registration statement.

Legal Proceedings

We are not a party to any pending legal proceedings.

Directors, Executive Officers, Promoters and Control Persons

Maureen Cottrell is the only director, executive officer and control person.
 
Ms. Cottrell is a graduate of the University of Delaware in 1987, Newark, Delaware with a Bachelor in Chemistry and has graduate credits in nutrition.  In 1999 she received a single subject teaching credential in science from National University in San Diego, California.  She has master degree credits in the Educational Technology Program from San Diego State University (2006) and received a School Leaders Licensure Course and Assessment Administrative Credential in 2010.
 
From 1987 to 1990, she was employed by Du Pont, Agricultural Chemicals, Wilmington, Delaware as a Laboratory Technician.  From 1990 to 1991, she was employed by Alliance Pharmaceuticals, San Diego, CA as a research associate.  From 1991 to 1996, she was employed by Gensia, San Diego, California as a research associate.  In 1996, she founded a web design in San Diego, California.
 
            Since 2000, she has worked for the San Diego City Schools in San Diego, California as a Credentialed Secondary Science Teacher teaching high school level chemistry, physics, earth, marine, and biotechnology.  In 2009, for the San Diego City Schools, she served as a Dual Enrollment Coordinator, which entails administrative duties involving master schedule, scheduling and monitoring student progress in San Diego City Schools.
 
Security Ownership of Certain Beneficial Owners and Management
 
 
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The following is a table detailing the current shareholder of Awareness owning 5% or more of the common stock, and shares owned by the Awareness’s sole director and officer:

Title of Class
 
Name and Address of Beneficial Owner
 
Amount and
Nature of
Beneficial
Ownership
 
Percent
of Class
 
Common
 
Maureen Cottrell
3416 Rollsreach Drive
San Diego, CA  92111
  2,000,000   100 %
               
Common
 
Directors and officers as a group (1)
  2,000,000   100 %
 
Description of Securities to be Registered

Common Stock

Our Articles of Incorporation authorize the issuance of 50,000,000 shares of common stock with $.001 par value.  Each record holder of common stock is entitled to one vote for each share held in all matters properly submitted to the shareholders for their vote. Cumulative voting for the election of directors is not permitted by the By-Laws of Awareness.

Holders of outstanding shares of common stock are entitled to such dividends as may be declared from time to time by the Board of Directors out of legally available funds; and, in the event of liquidation, dissolution or winding up of the affairs of Awareness, holders are entitled to receive, ratably, the net assets of Awareness available to shareholders after distribution is made to the preferred shareholders, if any, who are given preferred rights upon liquidation.  Holders of outstanding shares of common stock have no preemptive, conversion or redemptive rights.  To the extent that additional shares of Awareness’s common stock are issued, the relative interest of then existing shareholders may be diluted.

Maureen Cottrell has sole investment power and sole voting power over the shares that he owns.

Shell Company

The shares of stock owned by Maureen Cottrell are not being registered.  Further, we may be deemed to be shell company, as that term is currently defined by the Securities and Exchange Commission.

On February 15, 2008, the Securities and Exchange Commission adopted final rules amending Rule 144 (and Rule 145) for shell companies.  The amendments currently in full force and effect provide that the current revised holding periods applicable to affiliates and non-affiliates (our sole officer and director) is not now available for securities currently issued by either a reporting or non-reporting shell company, unless certain conditions are met.  It may also affect further sales of securities by us that are not registered under the Securities Act of 1933, as amended.  An investor will be able to resell securities issued by a shell company subject to Rule 144 conditions if the reporting or non-reporting issuer (i) had ceased to be a shell, (ii) is subject to the 1934 Act reporting obligations, (iii) has filed all required 1934 Act reports during the proceeding twelve months, and (iv) at least 90 days has elapsed from the time the issuer has filed the "Form 10 Information" reflecting the fact that it had ceased to be a shell company before any securities were sold Rule 144.  We anticipate being subject to the final rules amending Rule 144 when we file our Form 8A to become a reporting company.  We anticipate indicating that we are a shell issuer.
 
 
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On June 29, 2005, the Securities and Exchange Commission adopted final rules amending the Form S-8 and the Form 8-K for shell companies. These amendments expand the definition of a shell company to be broader than a company with no or nominal operations/assets or assets  consisting of cash and cash equivalents, the amendments prohibit the use of a From S-8 (a form used by a corporation to register securities  issued to an employee, director, officer, consultant or advisor, under certain circumstances), and revise the Form 8-K to require a shell company to include current Form 10 information, including audited financial statements, in the filing on Form 8-K that the shell company files to report the  acquisition  of a business  opportunity.

The rules are designed to assure that investors in shell companies that subsequently acquire further operations or assets have access on a timely basis to the same kind of information as is available to investors in public companies with continuing operations.

Interest of Named Experts and Counsel

Awareness has not hired or retained any experts or counsel on a contingent basis, who would receive a direct or indirect interest in Awareness, or who is, or was, a promoter, underwriter, voting trustee, director, officer or employee, of Awareness.
 
Legal Matters

Certain legal matters with respect to Awareness and the validity of the securities offered hereby will be passed upon for us by Ronald J. Stauber of Ronald J. Stauber, Inc., a Law Corporation, Los Angeles, California.

Experts

The financial statements of Awareness as at June 30, 2010, appearing in this registration statement have been audited by Kyle L. Tingle, independent certified public accountant, as set forth in his report appearing elsewhere herein, and are included in reliance upon such report given upon the authority of such firm as experts in accounting and auditing.

DISCLOSURES OF COMMISSION POSITION OF INDEMNIFICATION FOR SECURITIES LIABILITIES

We are authorized to indemnify our directors, officers, agents and employees to the fullest extent authorized under Nevada Law subject to certain specified limitations.  Awareness may indemnify its directors and officers against expenses and liabilities they incur to defend, settle, or satisfy any civil or criminal action brought against them on account of their being, or having been Awareness directors or officers unless, in any such action, they are adjudged to have acted with gross negligence, or willful misconduct.  Insofar as indemnification for liabilities originates under the Securities Act of 1933, as amended, may be permitted to directors, officers or persons controlling Awareness pursuant to the foregoing provisions, Awareness has been informed that, in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in that Act and is, therefore, unenforceable.
 
 
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INFORMATION WITH RESPECT TO THE REGISTRANT
 

Description of Business

Business Development

Awareness was incorporated on April 28, 2010 in the State of Nevada.  We have a specific business plan or purpose.  Should our business plan be successfully implemented, we may be expanding our operations in the south western portion of the United States.  We have not yet begun our educational operations and we currently have no revenue and no significant assets.  Awareness has never declared bankruptcy, has never been in receivership, and has never been involved in any legal action or proceedings.  Since formation, Awareness has not made any significant purchase or sale of assets, nor has it been involved in any mergers, acquisitions or consolidations.  

Neither Awareness nor its sole officer, director, promoter or any affiliates, have had preliminary contact or discussions with, nor do we have any present plans, proposals, arrangements or understandings with any representatives of the owners of any business or company regarding the possibility of an acquisition or merger.

Business of Issuer

Our business is to provide a financial literacy and money management program for teenagers on a fee for service offered basis with specialized educational programs designed to maximize profit potential and customer loyalty.  We believe that there is a need to train teenagers who we believe lack the basic skills in the management of personal financial affairs.  Located in a fluent area, many are unable to balance a checkbook and most simply have insight into the basic survival principals involved with earning, spending, saving and investing.

Principal Services

We are in the process of establishing ourselves as providing a financial literacy and money management educational program for teenagers on a fee for service offered basis.  We intend to provide such topics which would include budgeting, the importance of saving, bank accounts and services, establishing and maintaining credit, planning for college, buying a car, basic investing, with related ancillary topics.

We will earn our revenues by charging a fee for individuals to complete our training course.  Our marketing is going to be the parents of teenagers who understand that many young people fail in the management of the first consumer credit experience, establish bad financial management habits, and fail to take direction from their parents, who realize that it makes no sense for their teenager to learn by trial and error.  Our instruction will include practical information preparing them in planning and understanding their financial future.
 
 
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Further, we anticipate that our instruction will also be useful in teaching the managing of the teenagers money, establish the basics of budgeting, savings and checking accounts, responsible borrowing and will extend to buying an automobile, renting an apartment and the responsible use of day to day credit.  Further topics that will be addressed will include surrounding yourself with professionals in connection with starting and managing a small business, investing for the future, and basic knowledge on commencing a plan for retirement, although the retirement age is in the far distant future for the teenagers.

Our intensive two-week training will involve 18 hours of classroom instruction for groups of not to exceed 8 students.  The instruction time will address the needs and requirements of each of the interested parties.  The specific curriculum will be developed as funds become available.

Probably the most important aspect of our training will be in developing positive financial responsibility and commitment.  Effective inter-personal skills will reap personal satisfaction as well as financial gratification through increased tips.  

Classroom instruction will be held at rented office space or in a hotel facility.  Classroom space can be arranged on an “as needed” and “as available” basis at normal costs.

The Market

We will use a direct market approach.  We intend to begin with a small number of students that will be drawn from the local high schools. This will be accomplished by placing information articles and advertising in the student magazines as well as advertising in local newspapers directed at the parent.

As soon as funds are available from this offering, we intend to design and build our website.  The website will provide basic information and facts about the services we are offering.  It will provide us with exposure to the general marketplace within our target market area.  The website will have the facility for prospective students to contact us with questions and inquiries, and will eventually allow for on-line course registration.

Competition and Competitive Strategy

Presently there is very little, if any, general training and instruction available to teenagers living in the higher social economic or higher net worth demographics.  We have been informed and believe that certain schools, banks and brokerage firms do provide personal financial training for free or at a very low cost.  The providers of these services usually direct their efforts to only narrow areas that may be beneficial to them.  For example, a brokerage firm is not going to train a teenager on the economics of maintaining an apartment.
 
 
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Competition from Other Educational Institutions

While Awareness’s course material presented to our students may be fully protected by intellectual property laws, our course concept will not.  Consequently, other financial or educational institutions, based upon any success Awareness may enjoy in its educational material presentation, may decide to offer similar course material based on Awareness’s model.  These financial or educational institutions have greater resources than Awareness, and as such will be able to compete successfully against Awareness.  We may not be able to survive in the educational marketplace against such competition.

Sources and Availability of Products and Supplies

Maureen Cottrell intends to develop the entire course of studies for our students.  Maureen Cottrell has extensive industry-related experience as well as access to numerous educational materials.
  
Dependence on One or a Few Major Customers

This business is not the type of business that is, or can be, dominated by one or a small number of customers.

Patent, Trademark, License & Franchise Restrictions and Contractual Obligations & Concessions

There are no inherent factors or circumstances associated with the educational trading services that we plan to provide that would give cause for any patent, trademark or license infringements or violations.  Awareness has also not entered into any franchise agreements or other contracts that have given, or could give rise to obligations or concessions.  Our course materials, where applicable, will be fully protected by copyright.

Existing or Probable Government Regulations

There are no other types of government regulations existing or being contemplated that would adversely affect Awareness’s ability to operate.

Research and Development Activities and Costs

Awareness has no plans to undertake any research and development activities.

Compliance With Environmental Laws

There are no environmental laws that have been enacted, nor are we aware of any such laws being contemplated for the future, that address issues specific to our business.

Facilities

We do not own or rent facilities of any kind.  At present we are operating from our principal office address that is located within the home of our President, who provides this space free of charge   We will continue to use this space for our executive offices for the foreseeable future.  
 
 
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Employees

Awareness’s only employee at the present time is Maureen Cottrell and we are dependent on her.  We rely on her entrepreneurial skills and experience to implement our business plan.  Maureen Cottrell is responsible for all planning, developing and operational duties, and will continue to do so throughout the early stages of our growth.

We have no intention of hiring further employees until the business has been successfully launched and we have sufficient, reliable tuition revenue flowing into Awareness from our educational operations.  We believe that we will be able to secure guest lectures from financial instructions such as banks and brokerage firms and local accountants and attorney’s at no cost.  Maureen Cottrell will do whatever work is necessary to bring our business to the point of being in positive cash flow.  We do not expect to hire any other employees within the first year of operation.

The Curriculum

Awareness has developed an outline that will be the basis for the curriculum for use in its early sessions.  Of particular importance to Awareness will be the student response and input to its curriculum material.  We intend to conduct these early sessions on an interactive basis with our students, carefully noting student responses to the curriculum material such as comprehension, interest, clarity of presentation, order of curriculum format, and ability of students to absorb material presented.  Subsequent curriculum development will be based to a great extent upon the student response and input received regarding our initial curriculum material and their suggestions for effective delivery modes.

A general outline of our initial curriculum is set out below.  It will consist of 18 hours of classroom instruction.  This outline presently consists of three parts:

 
Part One – The Fundamentals (approximately eight hours)
 
  Money and Money Management
  Basics of Budgeting
  Savings and Checking Accounts
  Using Credit Cards and The Cost of Borrowing
  Responsible Borrowing and Maintaining Good Credit
   
Part Two – The Next Step (approximately eight hours)
   
  Living Within your Means
  Savings and Paying for College
  Buying a Car-Auto Finance
  Renting an Apartment
  Responsible Use of Credit
   
Part Three – “Old Folks” (approximately two hours)
   
  Banking and Credit Essentials
  Buying a Home
  The Small Business
  Investing for the Future
  Plans for Retirement
 
 
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Forward-Looking Statements

This prospectus contains forward-looking statements that involve risks and uncertainties.  We use words such as: anticipate, believe, plan, expect, future, intend and similar expressions, to identify such forward-looking statements.  You should not place too much reliance on these forward-looking statements.  Actual results are most likely to differ materially from those anticipated in these forward-looking statements for many reasons, including the risks faced as described in this Risk Factors section and elsewhere in this prospectus.  Factors which may cause the actual results or the actual plan of operations to vary include, among other things, decisions of the board of directors not to pursue a specific course of action based on its re-assessment of the facts or new facts, changes in the food and beverage/restaurant industry or general economic conditions and those other factors set out in this prospectus.

Reports to Security Holders

We will make available to our shareholders an annual report, including audited financials on Form 10-K.  We are not currently a reporting company with the Securities and Exchange Commission, but upon effectiveness of this registration statement, we will be required to file reports with the Securities and Exchange Commission pursuant to the Securities Exchange Act of 1934, as amended.

The public may read and copy any materials filed with the Securities and Exchange Commission at its Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549.  The public may obtain information about the operation of the Public Reference Room by calling the Securities and Exchange Commission at 1-800-SEC-0330.  The Securities and Exchange Commission maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the Securities and Exchange Commission at http://www.sec.gov.

Plan of Operation
 
Awareness is a development stage company with no operations, no revenue, no financial backing and few assets.  Our plan of operations is to establishing ourselves as a provider of financial literacy and money management programs for teenagers on a fee for service offered basis.

We currently do not have the funds needed to develop our web site or market our service.  Nor do we have a source to supply the necessary funding if we are unsuccessful in raising the capital through this offering.  Awareness believes it will take between two and three months to raise capital for completion of the development of the business after this prospectus becomes effective.

We intend to design and build our website as soon as sufficient funds are available from this offering.  A decision has been made regarding a domain name and registration of our website domain name www.awareness4teens.com has been obtained.  The preliminary design work of our website has begun and we intend to have an information page available on the internet shortly.

The website will provide basic information and facts about the services we are offering.  It will provide us with exposure to the general marketplace.  The website will have the facility for students or their parents to contact us with questions and inquiries.  
 
 
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Web server space will be contracted from a local internet service provider (ISP) which has recently been chosen.  We will be required to purchase a computer during the first year of operations.

During the first stages of Awareness’s growth, our sole officer and director will provide all the labor required to develop the curriculum and lead the educational sessions - at no charge.  We believe that we will be able to secure guest lecturers from financial instructions such as real estate and stock brokerage firms and from local accountants and attorneys at no cost.  Since we intend to operate with very limited administrative support, our sole officer and director will continue to be responsible for these duties for at least the first year of operations.

Our marketing strategy will be directed to the parents of the teenager who understand that the average student graduates from high school lacks basic skills in the management of personal financial affairs.  These parents understand that many young people fail in the management of their first consumer credit experience, establish bad financial management habits, and stumble through their early financial lives learning by trial and error.  We will inform the parents, in our marketing presentation, that each of the various subjects taught may also have visiting guest lecturers, with sufficient credentials and experience to give the program creditability.  We believe that we will be able to secure these individual’s to act as guest lecturers predicated upon the possible additional business that may be obtained from the parent, after being informed of the presentation by the student and business obtained from the student.

How long we will be able to satisfy its cash requirements, and whether we will require additional outside funding in the next twelve months depends on how quickly our company can generate tuition revenue and how much revenue can be generated.  At the present time, we only have funds available to complete the expenses of this offering. However, should we raise the entire $25,000 we are seeking from this offering, we are of the opinion that no further funds will be required for the operation of our business for the twelve month period following the completion of this offering.

If we are unable to raise funding through this offering, we will not be able to survive more than several months.  In that event, we will require additional funding from either outside sources, such as traditional banking or venture capital institutions, or private placement financial institutional investors who recognize the value of the market niche we are planning to serve.

We are confident we can meet our financial obligations and pursue our plan of operations if we raise the additional funding through this offering.

Maureen Cottrell has undertaken research in establishing the basis of our development of a training programs specifically designed for teenagers.  An outline that will be the basis for the content of the curriculum has been developed.  

Awareness’s present concern is not only student response and input as well as curriculum material development at this stage, but also effective delivery of this material.  These delivery systems, whether they be printed matter, audio-visual presentation, interactive computer teaching programs, or television teaching systems, all have a cost of implementation that we wish to address, both from its profit perspective as well as student acceptance and information delivery. Awareness through his initial sessions will be able to determine the maximum form of information delivery and consequently avoid spending large sums on delivery systems that are ineffective.
 
 
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We have no plans to undertake product research and development during the term covered by this prospectus.  There are also no plans or expectations to purchase or sell any significant equipment in the first year of operations.  Management also has no intention of hiring any employees during the first year of operations.

During the first year of operations, we will concentrate our efforts exclusively on obtaining our teenager students in the more affluent cities and communities within the County of San Diego, California.  Initially, we intend to concentrate in northern San Diego which includes the La Jolla area (an affluent section of northern San Diego County).  As we gain experience, and develop sufficient revenues from sales, we may consider expanding our business within the region and possibly to other locations within the south western United States.  

Expenditures

It is anticipated that the funds raised from this offering will be sufficient to cover our expenditures for the twelve (12) month period upon effectiveness of this prospectus.  The discussion is based on the premise we will raise the entire $25,000 we are seeking from this offering.  

Milestones

As soon as the funds are available, Maureen Cottrell will begin to further develop our curriculum.  We plan to hold our first class session three months after the effective date of this prospectus.  Our first class will be held in San Diego, California, and will be small by design, with a maximum of six students.  It will be a focus group to confirm that our course of studies is appropriate for the requirements of our students.  This initial session will provide us with approximately $3,000 in revenues from operations to cover our anticipated cost of $1,000.

Using the first session as a model, we will refine the emphasis of each aspect of our training program over the next month.

The second session will be held within three months of the effective date of this prospectus with an estimated cost of $1500.  It is our intention to hold two student sessions every month thereafter at an estimated cost of $500.00 per session with not to exceed eight students.  We will utilize the time between the 18-hour instruction periods to market our service, plan future sessions, and perfect our curriculum.  The amount spent on these activities will be directly related to the funds available, both from this offering as well as revenue earned from completed sessions.
 
Within three months of the effective date of this prospectus, we intend to design and build our website.  The website will provide basic information and facts about the services we are offering.  It will provide us with exposure to the general marketplace.  The website will have the facility for prospective parents and students to contact us with questions and inquiries.  The estimated cost of website development is $2,000.  Other than design services provided by Maureen Cottrell, should we fail to raise any proceeds from this offering, the development and implementation of our website will be delayed.
 
 
23

 

Description of Property

Awareness does not own any property, real or otherwise.  For the first year, we will conduct our administrative affairs from the President's home, at no cost to Awareness.   

We do not have any investments or interests in any real estate. Awareness does not invest in real estate mortgages, nor does it invest in securities of, or interests in, persons primarily engaged in real estate activities.

Certain Relationships and Related Transactions

With the exception of Maureen Cottrell, there are no promoters being used in relation to this offering.  By the definition of Rule 405 of the Securities Act of 1933, as amended, Maureen Cottrell is a promoter of Awareness in that she is a “person who, acting alone or in conjunction with one or more other persons, directly or indirectly takes initiative in founding and organizing the business or enterprise of an issuer.”  Maureen Cottrell has not, nor will she, receive anything of value or other consideration as a promoter of Awareness.

No person who may, in the future, be considered a promoter of this offering, will receive or expect to receive assets, services or other considerations from us.  No assets will be, nor are expected to be, acquired from any promoter on behalf of our company.  We have not entered into any agreements that require disclosure to our shareholders.

MARKET FOR COMMON STOCK AND RELATED SHAREHOLDER MATTERS

Market Information and Price

Our common stock is not quoted at the present time.

We plan to eventually seek listing in the OTC Bulletin Board System, once our registration statement has been declared effective by the Securities and Exchange Commission.  We cannot guarantee that we will obtain approval.  There is no trading activity in our securities, and there can be no assurance that a regular trading market for our common stock will ever be developed.
 
There is no trading market for our common stock at present and there has been no trading market to date.  There is no assurance that a trading market will ever develop or, if such a market does develop, that it will continue.  We intend to request a broker-dealer to make application to the FINRA to have the company's securities traded in the OTC Bulletin Board System or published, in print and electronic media, or either, in the Pink OTC Markets Inc. so-called "Pink Sheets.”

The Securities and Exchange Commission adopted Rule 15g-9, which established the definition of a "penny stock," for purposes relevant to the company, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions.  For any transaction involving a penny stock, unless exempt, the rules require: (i) that a broker or dealer approve a person's account for transactions in penny stocks; and (ii) the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.  In order to approve a person's account for trans­actions in penny stocks, the broker or dealer must (i) obtain financial information and investment experience and objectives of the person; and (ii) make a reasonable determination that the transactions in penny stocks are suitable for that person and that person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.  The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prepared by the Commission relating to the penny stock market, which, in highlight form, (i) sets forth the basis on which the broker or dealer made the suitability determination; and (ii) that the broker or dealer received a signed, written agreement from the investor prior to the trans­action.  Disclosure also has to be made about the risks of investing in penny stock in both public offering and in secondary trading, and about commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions.  Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.
 
 
24

 
 
As a result of our offering price and being a penny stock, the market liquidity for our common stock may be adversely affected since the regulations on penny stocks could limit the ability of broker-dealers to sell our common stock and thus your ability to sell our common stock in the secondary market.

The rules governing penny stock require the delivery, prior to any penny stock transaction, of a disclosure schedule explaining the penny stock market and the risks associated therewith, and impose various sales practice requirements on broker-dealers who sell penny stocks to persons other than established customers and accredited investors (generally defined as an investor with a net worth in excess of $1,000,000 or annual income exceeding $250,000, $300,000 together with a spouse).  For these types of transactions, the broker-dealer must make a special suitability determination for the purchaser and have received the purchaser's written consent to the transaction prior to sale.  The broker-dealer also must disclose the commissions payable to the broker-dealer, current bid and offer quotations for the penny stock and, if the broker-dealer is the sole market-maker, the broker-dealer must disclose this fact and the broker-dealer's presumed control over the market.  Such information must be provided to the customer orally or in writing prior to effecting the transaction and in writing before or with the customer confirmation.  Monthly statements must be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks.  The additional burdens imposed on broker-dealers by such requirements may discourage them from effecting transactions in the securities underlying the shares, which could severely limit the liquidity of the securities underlying the shares and the ability of purchasers in this offering to sell the securities underlying the shares in the secondary market.

For the initial listing in the Nasdaq SmallCap market, a company must have net tangible assets of $4 million or market capitalization of $50 million or a net income (in the latest fiscal year or two of the last fiscal years) of $750,000, a public float of 1,000,000 shares with a market value of $5 million.  The minimum bid price must be $4.00 and there must be 3 market makers.  In addition, there must be 300 shareholders holding 100 shares or more, and the company must have an operating history of at least one year or a market capitalization of $50 million.
 
For continued listing in the Nasdaq SmallCap market, a company must have net tangible assets of $2 million or market capitali­za­tion of $35 million or a net income (in the latest fiscal year or two of the last fiscal years) of $500,000, a public float of 500,000 shares with a market value of $1 million.  The minimum bid price must be $1.00 and there must be 2 market makers.  In addition, there must be 300 shareholders holding 100 shares or more.

We intend to request a broker-dealer to make application to the FINRA to have our securities traded in the OTC Bulletin Board Systems or published, in print and electronic media, or either, in the Pink OTC Markets, Inc. "Pink Sheets," or either.

Shareholders May Face Significant Restrictions on the Sale of Awareness Stock due to State “Blue Sky” Laws

Each state has its own securities laws, often called “blue sky laws” which: (a) limit sales of stock to a state’s resident unless the stock is registered in that state or qualifies for an exemption from registration; and (b) governs the reporting requirements for broker-dealers and stockbrokers doing business directly or indirectly in the state.  Before a security can be sold in a state, there must be a registration in place to cover the transaction, and the broker must be registered in that state or otherwise be exempt from registration.  We do not know whether our stock will be registered under the laws of any states.  A determination regarding registration will be made by the broker-dealers, if any, who agree to serve as the market makers for our stock.

You should be aware that there has been no market for our stock and there is no assurance that an active market will develop.  No broker-dealers act as market makers for our stock and our securities have not been registered for sale in any state.  Therefore, you may be unable to sell our stock without registering, or otherwise qualifying it for sale, within your specific state.
 
 
25

 

There may be significant state blue sky law restrictions on the ability of shareholders to sell, or on purchasers to buy, our stock. Accordingly, shareholders should consider the secondary market for our stock to be a limited one.  Shareholders may be unable to resell their stock, or may be unable to sell it without the significant expense of state registration or qualification.

Shareholders May Face Significant Restrictions on the Resale of Awareness Stock due to Federal Regulations Regarding Penny Stock

In the event that Awareness registers its securities for sale and acquires a broker-dealer as a market maker, our stock would differ from many stocks in that it would likely be a “penny stock.”  The Securities and Exchange Commission has adopted a number of rules to regulate “penny stocks.”  These rules include, but are not limited to, Rules 3a51-1, 15g-2, 15g-3, 15g-4, 15g-5, 15g-6 and 15g-9 under the Securities and Exchange Act of 1934, as amended.  Because our stock would probably constitute “penny stock” within the meaning of the rules, the rules would apply to Awareness and its securities.  The rules may further affect the ability of owners of our stock to sell their securities in any market that may develop for them.  There may be a limited market for penny stocks, due to the regulatory burdens on broker-dealers.  The market among dealers may not be active. Shareholders in penny stocks are often unable to sell stock back to the dealers that sold them the stock.  The mark-ups or commissions charged by the broker-dealers may be greater than any profit a seller may make. Because of large dealer spreads, shareholders may be unable to sell the stock immediately back to the dealer at the same price the dealer sold the stock to the investor.  In some cases, the stock may fall quickly in value.  Shareholders may be unable to reap any profit from any sale of stock, if they can sell at all.

Investors should be aware that, according to the Securities and Exchange Commission Release No. 34-29093, the market for penny stocks has suffered from patterns of abuse and fraud in recent years.  These patterns include:

manipulation of prices through pre-arranged matching of purchases and sales and false and misleading press releases;

control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer;

‘boiler room’ practices involving high pressure sales tactics and unrealistic price projections by inexperienced sales persons;

excessive and undisclosed bid-ask differentials and markups by selling broker-dealers; and
 
the wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the inevitable collapse of those prices with consequent investor losses.
 
No cash compensation, deferred compensation or long-term incentive plan awards were paid, issued, or granted to Awareness’s management since its inception on April 28, 2010.  Further, Awareness has not granted any option or stock appreciation rights.
 
 
26

 
 
Compensation of Director

There are no arrangements pursuant to which the Awareness’s sole director will be compensated for any services provided as a director.  No additional amounts are payable for committee participation or special assignments.

Employment Contracts and Termination of Employment and Change-in-Control Arrangements

There are no employment contracts, compensatory plans or arrangements, including payments to be received from Awareness, with respect to any director or executive officer of Awareness which would in any way result in payments to any such person because of his or her resignation, retirement or other termination of employment with Awareness, any change in control of Awareness, or a change in the person's responsibilities following a change in control of Awareness.

Changes In and Disagreements With Accountants on Accounting and Financial Disclosures

There have been no disagreements on any matter of accounting principles or practices, financial statement disclosures, or auditing scope or procedure.

Financial Statements

Awareness engaged Kyle L. Tingle, CPA as our independent auditor.
 
 
27

 
 
 

 
AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)

FINANCIAL REPORTS




JUNE 30, 2010

 
 

 
 
F-1

 

Report of Independent Registered Public Accounting Firm


To the Board of Directors
Awareness for Teens, Inc.

We have audited the accompanying balance sheets of Awareness for Teens, Inc. (A Development Stage Enterprise) as of June 30, 2010 and the related statements of operations, stockholders’ deficit, and cash flows for the period April 28, 2010 (inception) through June 30, 2010.  These financial statements are the responsibility of the Company's management.  Our responsibility is to express an opinion on these financial statements based on our audits

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting.  Accordingly,   we express no such opinion.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit  also  includes  assessing  the  accounting principles  used  and  significant  estimates  made  by  management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Awareness for Teens, Inc. (A Development Stage Enterprise) as of June 30, 2010 and the results of its operations and cash flows for the period April 28, 2010 (inception) through June 30, 2010, in conformity with U.S. generally accepted accounting principles.

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company has limited operations and has no established source of revenue.  This raises substantial doubt about its ability to continue as a going concern. Management’s plan in regard to these matters is also described in Note 1.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.


Kyle L. Tingle, CPA, LLC

August 10, 2010
Las Vegas, Nevada

 
F-2

 



AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)
 
CONTENTS
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
    2  
         
FINANCIAL STATEMENTS
    3  
         
Balance Sheet
    4  
         
Statement of Operations
    5  
         
Statement of Stockholder’s Deficit
    6  
         
Statement of Cash Flows
    7  
         
Notes to Financial Statements
    8-11  

 
F-3

 
 
AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)
BALANCE SHEET
 
    June 30,
2010
 
ASSETS      
CURRENT ASSETS   $ 0  
Cash     $ 0  
Total current assets     $ 0  
Total assets               
LIABILITIES AND STOCKHOLDER’S DEFICIT        
CURRENT LIABILITIES        
Officer advances     $ 282  
Total current liabilities   $ 282  
 STOCKHOLDER’S DEFICIT        
Common stock: $0.001 par value;        
authorized 50,000,000 shares; issued        
and outstanding:  2,000,000 shares at        
June 30, 2010.       2,000  
Additional paid-in capital      3,000  
Accumulated deficit during development stage      (5,282 )
Total stockholder’s deficit        $ (282 )
Total liabilities and        
stockholder’s deficit            $ 0  
 
See Accompanying Notes to Financial Statements.

 
F-4

 

AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)
STATEMENT OF OPERATIONS
 
   
April 28, 2010
(inception) to
June 30, 2010
 
Revenues
  $ 0  
Cost of revenue
    0  
Gross profit
  $ 0  
 General, selling and administrative expenses     (5,282 )
Operating loss
    (5,282 )
Non-operating income (expense)     0  
Net loss
    (5,282 )
Net loss per share, basic and diluted
  $ 0.00  
Average number of shares of common stock outstanding
    2,000,000  
 
See Accompanying Notes to Financial Statements.

 
F-5

 

AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)
STATEMENT OF STOCKHOLDER’S DEFICIT
 
 
    Common Stock­­­­­­­­­­­­­­­­    
Additional
Paid-In
   
Accumulated
Deficit
During
Development
       
    Shares     Amount     Capital     Stage     Total  
                               
May 10, 2010, issue common stock      2,000,000     $ 2,000     $ 3,000     $ 0     $ 5,000  
                                         
 Net loss, June 30, 2010        -       -       -       (5,282 )       (5,282 )
                                         
 Balance, June 30, 2010         2,000,000     $ 2,000     $ 3,000     $ (5,282 )     $ (282 )
 
See Accompanying Notes to Financial Statements.

 
F-6

 

AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)
STATEMENT OF CASH FLOWS
 
   
April 28, 2010
(inception) to
June 30,
2010
 
Cash Flows From Operating Activities      
Net loss   $ (5,282 )
Adjustments to reconcile net loss to cash used in operating activities:        
Net cash provided by operating activities    $ (5,282 )
Cash Flows From Investing Activities   $ 0  
Cash Flows From Financing Activities        
Officer advances    $ 282  
Issuance of common stock      5,000  
Net cash provided by financing activities       $ 5,282  
Net increase in cash    $ 0  
Cash, beginning of period   $ 0  
Cash, end of period     $ 0  
Supplemental Information and Non-Monetary Transactions:        
Interest paid     $ 0  
Taxes paid     $ 0  
 
See Accompanying Notes to Financial Statements.

 
F-7

 

AWARENESS FOR TEENS, INC.
(A Development Stage Enterprise)
NOTES TO FINANCIAL STATEMENTS

 
 
Note 1.  Nature of Business and Significant Accounting Policies
 
NATURE OF BUSINESS:

Awareness For Teens, Inc. (“Company”) was organized on April 28, 2010 under the laws of the State of Nevada. The Company currently has limited operations and, in accordance with FASB ASC 915 “DEVELOPMENT STAGE ENITITES” is considered a Development Stage Enterprise. The Company has been in the development stage since formation and has realized minimal revenues from its operations.

A SUMMARY OF THE COMPANY’S SIGNIFICANT ACCOUNTING POLICIES IS AS FOLLOWS:
 
ESTIMATES

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.

CASH

For the Statements of Cash Flows, all highly liquid investments with maturity of three months or less are considered to be cash equivalents.  There were no cash equivalents as of June 30, 2010.

INCOME TAXES

The Company accounts for income taxes under FASB ASC 740 “INCOME TAXES,” Under the asset and liability method of FASB ASC 740, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Under FASB ASC 740, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period the enactment occurs. A valuation allowance is provided for certain deferred tax assets if it is more likely than not that the Company will not realize tax assets through future operations

FAIR VALUE OF FINANCIAL INSTRUMENTS

FASB ASC 820 defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles, and expands disclosure about fair value measurements. FASB ASC 820 establishes a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value as follows:
 
 
F-8

 

Level 1.  Observable inputs such as quoted prices in active markets;

Level 2.  Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and
 
Level 3.  Unobservable inputs in which there is little or no market data, which requires the reporting entity to develop its own assumptions.

The Company does not have any assets or liabilities measured at fair market value on a recurring basis at June 30, 2010. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the periods ended June 30, 2010.

SHARE BASED EXPENSES

FASB ASC 718 “COMPENSATION – STOCK COMPENSATION” prescribes accounting and reporting standards for all stock-based payments award to employees, including employee stock option, restricted stock, employee stock purchase plans and stock appreciation rights, may be classified as either equity or liabilities. The Company determines if a present obligation to settle the share-based payment transaction in cash or other assets exists. A present obligation to settle in cash or other assets exists if: (A) the option to settle by issuing equity instruments lacks commercial substance or (B) the present obligation is implied because of an entity’s past practice or stated policies. If a present obligation exists, the transaction should be recognized as a liability; otherwise, the transaction should be recognized as equity.

The Company accounts for stock-based compensation issued to non-employees and consultants in accordance with the provisions of FASB ASC 505-50 “EQUITY – BASED PAYMENTS TO NON-EMPOLYEES.” Measurement of share-based payment transactions with non-employees is based on the fair value of whichever is more reliably measurable; (A) the goods or services received, or (B) the equity instruments issued. The fair value of the share-based payment transaction is determined at the earlier of performance commitment date or performance completion date.

GOING CONCERN

The Company’s financial statements are prepared in accordance with generally accepted accounting principles applicable to a going concern.  This contemplates the realization of assets and the liquidation of liabilities in the normal course of business.  Currently, the Company does not have cash, no material assets, nor does it have operations or a source of revenue sufficient to cover its operation costs and allow it to continue as a going concern.  The Company will be dependent upon the raising of additional capital through placement of our common stock in order to implement its business plan.  There can be no assurance that the Company will be successful in either situation which raises substantial doubt about the Company’s ability to continue as a going concern.  The officers and directors have committed to advancing certain operating costs of the Company.
 
 
F-9

 

RECENT ACCOUNTING PRONOUNCEMENTS
 
Recently Implemented Standards

The Company refers to FASB ASC 605-25 “MULTIPLE ELEMENT ARRANGEMENTS” in recognizing revenue from agreements with multiple deliverables. This statement provides principles for allocation of consideration among its multiple-elements, allowing more flexibility in identifying and accounting for separate deliverables under an arrangement. The EITF introduces as estimated selling price method for valuing the elements of a bundled arrangement if vendor-specific objective evidence or third-party evidence of selling price is nor available, and significantly expands related disclosure requirements. This standard is effective on a prospective basis for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. Alternatively, adaptation may be on a retrospective basis, and early application is permitted. The Company does not expect the adoption of this statement to have a material effect on its consolidated financial statements or disclosures.

In August 2009, the FASB issued Accounting Standards Update No. 2009-05,”Measuring Liabilities at Fair Value,” (“ASU 2009-05”). ASU 2009-05 provides guidance on measuring the fair value of liabilities and effective for the first interim or annual reporting period beginning after its issuance. The Company’s adoption of ASU 2009-05 did not have an effect on its disclosure of the fair value of its liabilities.

RECENTLY ISSUED STANDARDS

FASB ASC Topic 810, “CONSOLIDATION” was amended in June 2009, by Statement of Financial Accounting Standards No. 167, AMENDMENTS TO FASB INTERPRETATION No. 46R (“Statement No. 167”). Statement No. 167 amends FASB Interpretation No. 46R, CONSOLIDATION OF VARIABLE INTEREST ENTITIES AN INTERPRETATION OF ARB NO. 51, (“FIN 46R”) to require an analysis to determine whether a company has a controlling financial interest in a variable interest entity. This analysis identifies the primary beneficiary of a variable entity as the enterprise that has a) the power to direct the activities of a variable interest entity that most significantly impact the entity’s economic performance and b) the obligation to absorb losses of the entity that could potentially be significant to the variable entity or the right to receive benefits from the entity that could potentially be significant to the variable interest entity. The statement requires an ongoing assessment of whether a COMPANY IS THE PRIMARY BENEFICIARY OF A VARIBLE INTERST ENTITY WHEN THE HOLDERS OF THE ENTITY, AS A GROUP, LOSE POWER, THROUGH VOTING OR SIMILAR RIGHTS, TO DIRECT THE ACTIONS THAT MOST SIGIFICANTLY AFFECT THE ENTITIY’S ECONOMIC PERFORMANCE. This statement also enhances disclosures about a company’s involvement in variable interest entities. Statement No. 167 is effective as of the beginning of the first annual reporting period that begins after November 15, 2009. The Company does not expect the adoption of Statement No. 167 to have a material impact on its financial position or results of operations.
 
Note 2.  Stockholders Equity
 
COMMON STOCK

The authorized common stock of the Company consists of 50,000,000 shares with par value of $0.001.  On April 29, 2010 the Company authorized and issued 2,000,000 shares of its $0.001 par value common stock in consideration of $5,000 in cash.

The Company has not authorized any preferred stock.

NET LOSS PER COMMON SHARE

Net loss per share is calculated in accordance with FASB ASC 260, “EARNINGS PER SHARE.”  The weighted-average number of common shares outstanding during each period is used to compute basic loss per share.  Diluted loss per share is computed using the weighted averaged number of shares and dilutive potential common shares outstanding.  Dilutive potential common shares are additional common shares assumed to be exercised.
 
 
F-10

 

Basic net loss per common share is based on the weighted average number of shares of common stock outstanding of 2,000,000 as of June 30, 2010 and since inception.  As of June 30, 2010 and since inception, the Company had no dilutive potential common shares.
 
Note 3.  Income Tax
 
We did not provide any current or deferred U.S. federal income tax provision or benefit for any of the periods presented because we have experienced operating losses since inception.  When it is more likely than not that a tax asset cannot be realized through future income the Company must allow for this future tax benefit.  We provided a full valuation allowance on the net deferred tax asset, consisting of net operating loss carryforwards, because management has determined that it is more likely than not that we will not earn income sufficient to realize the deferred tax assets during the carryforward period.
 
The Company has not taken a tax position that, if challenged, would have a material effect on the financial statements for the twelve-months ended December 31, 2009 and 2008, or during the prior three years applicable under FASB ASC 740.  We did not recognize any adjustment to the liability for uncertain tax position and therefore did not record any adjustment to the beginning balance of accumulated deficit on the consolidated balance sheet.   All tax returns have been appropriately filed by the Company.
 
Note 4. Related Party Transactions

The Company neither owns nor leases any real or personal property.  An officer or resident agent of the corporation provides office services without charge.  Such costs are immaterial to the financial statements and accordingly, have not been reflected therein.  The officers and directors for the Company are involved in other business activities and may, in the future, become involved in other business opportunities.  If a specific business opportunity becomes available, such persons may face a conflict in selecting between the Company and their other business interest.  The Company has not formulated a policy for the resolution of such conflicts. As of June 30, 2010, the Company owed officers $282.

Note 5.  Warrants and Options

There are no warrants or options outstanding to acquire any additional shares of common stock of the Company.
 
 
F-11

 
 
Dealer Prospectus Delivery Obligation

Until ______, 2010, all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus.  This is in addition to any dealers' obligation to deliver a prospectus if acting as underwriters and with respect to their unsold allotments or subscriptions.
 
 
 
 
 

 
 
28

 

PART II. INFORMATION NOT REQUIRED IN PROSPECTUS

 
 
Item 13.  Other Expenses of Issuance and Distribution

We have or will expend fees in relation to this registration statement as detailed below:
 
Expenditure Item      Amount  
Attorney Fees   $ 7,500  
Audit Fees     3,000  
Transfer Agent Fees     700  
Printing Fees       1,300  
Registration Fees     10  
Total   $ 12,510  

Item 14. Indemnification of Directors and Officers.

 Except for acts or omissions which involve intentional misconduct, fraud or known violation of law or for the payment of dividends in violation of Nevada Revised Statutes, there shall be no personal liability of a director or officer to the Company, or its stockholders for damages for breach of fiduciary duty as a director or officer.  The Company may indemnify any person for expenses incurred, including attorneys fees, in connection with their good faith acts if they reasonably believe such acts are in and not opposed to the best interests of the Company and for acts for which the person had no reason to believe his or her conduct was unlawful.  The Company may indemnify the officers and directors for expenses incurred in defending a civil or criminal action, suit or proceeding as they are incurred in advance of the final disposition of the action, suit or proceeding, upon receipt of an undertaking by or on behalf of the director or officer to repay the amount of such expenses if it is ultimately determined by a court of competent jurisdiction in which the action or suit is brought determined that such person is fairly and reasonably entitled to indemnification for such expenses which the court deems proper.

Insofar as indemnification for liabilities arising under the 1933 Act may be permitted to officers, directors or persons controlling the Company pursuant to the foregoing, the Company has been informed that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933, as amended, and is therefore unenforceable.

We have been informed that the Commission will not issue "no action" letters relating to the resale of securities, i.e., a person who has acquired shares of stock in a 4(2) transaction, or either, under the Securities Act of 1933, as amended, and who offers and sells the restricted securities without complying with Rule 144 is to be put on notice by the Securities and Exchange Commission that in view of the broad remedial purposes of the Securities Act of 1933, as amended, and the public policy which strongly supports registration under said act, that those individuals will have a substantial burden of proof in establishing that an exemption from registration is available for such offers or sales, and that such persons and the brokers of other person who participate in the transaction do so at their own risk.  We have also been informed that any indemnification for liabilities arising from such a transaction may also be against public policy as expressed in the Securities Act of 1933, as amended, and is therefore unenforceable.
 
 
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Item 15. Recent Sales of Unregistered Securities.

We have sold securities within the past three years on one occasion without registering the securities under the Securities Act of 1933, as amended.  Maureen Cottrell purchased 2,000,000 shares of common stock from Awareness on April 29, 2010 for $.0025 per share.  No underwriters were used and no commissions or other remuneration was paid except to Awareness.  The securities were sold in reliance on Section 4(2) of the Securities Act of 1933 as amended.  Maureen Cottrell continues to be subject to Rule 144 of the Securities Act of 1933, as amended.
 
Item 16. Exhibits and Financial Schedules.
 
Number   Description
     
3.1   Articles of Incorporation
     
3.2   Bylaws
     
5.1   Opinion re: Legality
     
16.1   Letter from Kyle L. Tingle
     
23.2   Consent of Attorney (included In Exhibit 5.1)
     
99.1   Subscription Agreement
 
Item 17. Undertakings.

Awareness hereby undertakes the following:
 
To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:
 
       (a)   
To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933 as amended (“Securities Act”)

       (b)   
To reflect in the prospectus any facts or events arising after the effective date of this registration statement, or most recent post-effective amendment, which, individually or in the aggregate, represent a fundamental change in the information set forth in this registration statement; and

       (c)   
To include any material information with respect to the plan of distribution not previously disclosed in this registration statement or any material change to such information in the registration statement.
 
 
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That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered herein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

To remove from registration by means of a post-effective amendment any of the securities being registered hereby which remain unsold at the termination of the offering.
 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to the directors, officers and controlling persons pursuant to the provisions above, or otherwise, Awareness has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act, and is, therefore, unenforceable.  In the event that a claim for indemnification against such liabilities, other than the payment by us of expenses incurred or paid by one of the directors, officers, or controlling persons in the successful defense of any action, suit or proceeding, is asserted by one of the directors, officers, or controlling persons in connection with the securities being registered, Awareness will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification is against public policy as expressed in the Securities Act, and Awareness will be governed by the final adjudication of such issue.
 
For determining liability under the Securities Act, to treat the information omitted from the form of prospectus filed as part of this Registration Statement in reliance upon Rule 430A and contained in a form of prospectus filed by the Registrant under Rule 424(b)(1) or (4) or 497(h) under the Securities Act as part of this Registration Statement as of the time the Commission declared it effective.
 
 
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SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed by the undersigned, thereunto duly authorized in the City of San Diego, State of California on September 7, 2010.
 
 
AWARENESS FOR TEENS, INC.      
       
/s/ Maureen Cottrell
 
September 7, 2010
 
President (Principal Executive Officer), Sole Director
 
 
 
 
 
 
 
 
       
/s/ Maureen Cottrell
 
 
 
Principal Financial Officer
 
 
 
 
 
 
 
 
Pursuant to the requirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the capacities and on the date indicated.
 
       
/s/ Maureen Cottrell
 
September 7, 2010
 
President (Principal Executive Officer), Secretary/Treasurer (Principal Financial Officer)
 
 
 
 
 
 
 
 
 
       
/s/ Maureen Cottrell
 
September 7, 2010 
 
Sole Director
 
 
 
 
 
 
 
 
 
 
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EXHIBIT INDEX
 
Number   Description
     
3.1   Artilces of Incorporation
     
3.2   Bylaws
     
5.1   Opinion re: Legality
     
23.1   Consent of Attorney (included In Exhibit 5.1)
     
23.2   Consent of Accountant
     
99.1   Subscription Agreement
 
 
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