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EXHIBIT 99.1

LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

CONTACT:       David Dick
  Chief Financial Officer
  212-590-6200
  FD
  Leigh Parrish, Jessica Greenberger
  212-850-5651; 212-850-5759

dELiA*s, INC. ANNOUNCES

SECOND QUARTER 2010 RESULTS

New York, NY – August 25, 2010 – dELiA*s, Inc. (NASDAQ: DLIA), a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, today announced the results for its second quarter of fiscal 2010.

Walter Killough, Chief Executive Officer, commented, “Sales trends in both our retail and direct businesses remained negative during the second quarter. Trends improved with our new Back-To-School floorset in July, but were still negative as traffic remained inconsistent. In August we began to see traction in our Back-To-School business, with comparable store sales trends turning positive in districts that have early Back-To-School peaks. We are cautiously optimistic that these improved trends will continue through the remainder of the Back-To-School period and result in increased sales levels in both channels.”

Fiscal Second Quarter Results

Total revenue for the second quarter of fiscal 2010 decreased 5.5% to $43.2 million from $45.7 million in the second quarter of fiscal 2009. Revenue from the retail segment increased 2.8% to $24.4 million, or 56.4% of total revenue. Revenue from the direct segment decreased 14.5% to $18.9 million, or 43.6% of total revenue.

Total gross profit was 28.7% in the second quarter of fiscal 2010 as compared to 32.7% in the prior year quarter, predominantly reflecting increased markdowns in the retail segment, and the deleveraging of occupancy costs.

Selling, general and administrative (SG&A) expenses were $21.5 million, or 49.9% of sales, for the second quarter of 2010 compared to $21.9 million, or 47.8% of sales, in the second quarter of 2009. The increase in SG&A as a percent of sales reflects the deleveraging of selling costs, overhead expenses and depreciation on lower sales.


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

Net loss for the second quarter of fiscal 2010 increased to $6.8 million, or $0.22 per diluted share, compared to a net loss of $4.7 million, or $0.15 per diluted share, for the second quarter of fiscal 2009.

The benefit for income taxes for both the second quarter of fiscal 2010 and fiscal 2009 was $2.3 million.

Results by Segment

Retail Segment Results

Total revenue for the retail segment for the second quarter of fiscal 2010 increased 2.8% to $24.4 million from $23.7 million in the second quarter of fiscal 2009. Retail comparable store sales decreased 6.8% for the second quarter of fiscal 2010 compared to a decrease of 8.1% for the second quarter of fiscal 2009.

Gross profit for the retail segment, which includes distribution, occupancy and merchandising costs was 16.5% compared to 22.1% in the prior year period. The decrease in gross profit was driven by lower merchandise margins and the deleveraging of occupancy costs.

SG&A expenses for the retail segment were $11.7 million, or 48.2% of sales, in the second quarter of fiscal 2010 compared to $11.0 million, or 46.6% of sales, in the prior year period, reflecting the deleveraging of store selling costs, overhead expenses and depreciation.

The operating loss for the second quarter of fiscal 2010 for the retail segment increased to $7.7 million from a loss of $5.8 million in the prior year period.

The Company opened seven store locations during the second quarter of fiscal 2010, including one relocated store and one remodeled store, and closed one store, ending the period with 115 stores.

Direct Segment Results

Total revenue for the direct segment for the second quarter of fiscal 2010 decreased 14.5% to $18.9 million from $22.1 million in the prior year period.


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50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

Gross profit for the direct segment was 44.4% in the second quarter of fiscal 2010 compared to 44.1% in the prior year period, driven by an increase in postage, handling and other revenues as a percent of sales, partially offset by lower merchandise margins.

SG&A expenses for the direct segment were $9.8 million, or 52.0% of sales, in the second quarter of fiscal 2010, compared to $10.8 million, or 49.1% of sales, in the prior year period. The increase in SG&A as a percentage of sales reflects the deleveraging of selling and overhead expenses.

The operating loss for the second quarter of fiscal 2010 for the direct segment was $1.4 million compared with a loss of $1.1 million in the prior year period.

First Six Month Results

For the six-month period ended July 31, 2010, total revenue decreased 4.8% to $93.2 million from revenue of $97.8 million for the prior year period. Total gross profit was 30.1% compared to 32.5% for the prior year period. SG&A expenses were $45.1 million, or 48.4% of sales, for the first six months of fiscal 2010, compared to $44.0 million, or 45.0% of sales, for the prior year period.

Net loss for the first six months of fiscal 2010 increased to $12.7 million, or $0.41 per diluted share, compared to a net loss of $8.3 million, or $0.27 per diluted share, for the first six months of fiscal 2009. The net loss for the first six months of fiscal 2010 includes an after-tax severance charge of $1.1 million, or $0.04 per diluted share, recorded in the first quarter.

The Company now expects year-end cash, including restricted amounts, to range from $35 million to $40 million, down from a prior forecast of $40 to $45 million.

Conference Call and Webcast Information

A conference call to discuss second quarter 2010 results is scheduled for Wednesday, August 25, 2010 at 11:00 a.m. eastern time. The conference call will be webcast live at www.deliasinc.com. A replay of the call will be available until September 25, 2010 and can be accessed by dialing 888-286-8010 and providing the passcode 80126569.


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

During the conference call, the Company may discuss and answer questions concerning business and financial developments and trends. The Company’s responses to questions, as well as other matters discussed during the conference call, may contain or constitute information that has not been disclosed previously.

About dELiA*s, Inc.

dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories, footwear and room furnishings to consumers through direct mail catalogs, websites, and dELiA*s mall-based specialty retail stores.

Forward-Looking Statements

This announcement may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations and beliefs regarding our future results or performance. Because these statements apply to future events, they are subject to risks and uncertainties. When used in this announcement, the words “anticipate”, “believe”, “estimate”, “expect”, “expectation”, “should”, “would”, “project”, “plan”, “predict”, “intend” and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements. Additionally, you should not consider past results to be an indication of our future performance. For a discussion of risk factors that may affect our results, see the “Risk Factors That May Affect Future Results” section of our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and quarterly reports on Form 10-Q. We do not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results, to changes in management’s expectations or otherwise, except as may be required by law.


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

dELiA*s, Inc.

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands, except par value and share data)

 

     July 31, 2010     January 30, 2010    August 1, 2009
     (unaudited)          (unaudited)

ASSETS

       

CURRENT ASSETS:

       

Cash and cash equivalents

   $ 15,156      $ 41,646    $ 36,709

Inventories, net

     40,364        33,702      36,778

Prepaid catalog costs

     2,851        2,354      3,038

Restricted cash

     8,505        —        —  

Deferred income taxes

     1,138        1,138      2,000

Other current assets

     17,105        12,954      10,356
                     

TOTAL CURRENT ASSETS

     85,119        91,794      88,881

PROPERTY AND EQUIPMENT, NET

     54,973        55,342      56,575

GOODWILL

     12,073        12,073      12,073

INTANGIBLE ASSETS, NET

     2,419        2,419      2,428

RESTRICTED CASH

     —          7,540      15,787

OTHER ASSETS

     169        223      573
                     

TOTAL ASSETS

   $ 154,753      $ 169,391    $ 176,317
                     

LIABILITIES AND STOCKHOLDERS’ EQUITY

       

CURRENT LIABILITIES:

       

Accounts payable

   $ 24,877      $ 24,562    $ 24,870

Current portion of mortgage note payable

     —          —        2,095

Accrued expenses and other current liabilities

     23,486        26,173      29,007

Income taxes payable

     797        733      545
                     

TOTAL CURRENT LIABILITIES

     49,160        51,468      56,517

DEFERRED CREDITS AND OTHER LONG-TERM LIABILITIES

     11,978        12,110      12,297
                     

TOTAL LIABILITIES

     61,138        63,578      68,814
                     

COMMITMENTS AND CONTINGENCIES

       

STOCKHOLDERS’ EQUITY:

       

Preferred Stock, $.001 par value; 25,000,000 shares authorized, none issued

     —          —        —  

Common Stock, $.001 par value; 100,000,000 shares authorized; 31,310,091, 31,309,216 and 31,200,889 shares issued and outstanding, respectively

     31        31      31

Additional paid-in capital

     99,111        98,636      98,194

(Accumulated deficit) retained earnings

     (5,527     7,146      9,278
                     

TOTAL STOCKHOLDERS’ EQUITY

     93,615        105,813      107,503
                     

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

   $ 154,753      $ 169,391    $ 176,317
                     


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

dELiA*s, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except share and per share data)

(unaudited)

 

     For the Thirteen Weeks Ended        
     July 31, 2010           August 1, 2009        

NET REVENUES

   $ 43,213      100.0   $ 45,732      100.0

Cost of goods sold

     30,826      71.3     30,773      67.3
                    

GROSS PROFIT

     12,387      28.7     14,959      32.7
                    

Selling, general and administrative expenses

     21,545      49.9     21,854      47.8

Other operating income

     (94   -0.2     —        0.0
                    

TOTAL OPERATING EXPENSES

     21,451      49.6     21,854      47.8
                    

OPERATING LOSS

     (9,064   -21.0     (6,895   -15.1

Interest expense, net

     (82   -0.2     (53   -0.1
                    

LOSS FROM CONTINUING OPERATIONS BEFORE INCOME TAXES

     (9,146   -21.2     (6,948   -15.2

Benefit for income taxes

     (2,298   -5.3     (2,284   -5.0
                    

LOSS FROM CONTINUING OPERATIONS

     (6,848   -15.8     (4,664   -10.2

INCOME FROM DISCONTINUED OPERATIONS, NET OF TAX

     —        0.0     6      0.0

NET LOSS

   $ (6,848   -15.8   $ (4,658   -10.2
                    

BASIC AND DILUTED (LOSS) INCOME PER SHARE:

        

LOSS FROM CONTINUING OPERATIONS

   $ (0.22     $ (0.15  

INCOME FROM DISCONTINUED OPERATIONS

   $ —          $ —       
                    

NET LOSS

   $ (0.22     $ (0.15  
                    

WEIGHTED AVERAGE BASIC AND DILUTED COMMON SHARES OUTSTANDING

     31,105,434          31,035,578     
                    


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

dELiA*s, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except share and per share data)

(unaudited)

 

     For the Twenty-Six Weeks Ended        
     July 31, 2010           August 1, 2009        

NET REVENUES

   $ 93,174      100.0   $ 97,829      100.0

Cost of goods sold

     65,138      69.9     66,011      67.5
                    

GROSS PROFIT

     28,036      30.1     31,818      32.5
                    

Selling, general and administrative expenses

     45,136      48.4     44,020      45.0

Other operating income

     (238   -0.2     —        0.0
                    

TOTAL OPERATING EXPENSES

     44,898      48.2     44,020      45.0
                    

OPERATING LOSS

     (16,862   -18.1     (12,202   -12.5

Interest expense, net

     (169   -0.2     (44   0.0
                    

LOSS FROM CONTINUING OPERATIONS BEFORE INCOME TAXES

     (17,031   -18.3     (12,246   -12.5

Benefit for income taxes

     (4,358   -4.7     (3,948   -4.0
                    

LOSS FROM CONTINUING OPERATIONS

     (12,673   -13.6     (8,298   -8.5

INCOME FROM DISCONTINUED OPERATIONS, NET OF TAX

     —        0.0     6      0.0
                    

NET LOSS

   $ (12,673   -13.6   $ (8,292   -8.5
                    

BASIC AND DILUTED (LOSS) INCOME PER SHARE:

        

LOSS FROM CONTINUING OPERATIONS

   $ (0.41     $ (0.27  

INCOME FROM DISCONTINUED OPERATIONS

   $ —          $ —       
                    

NET LOSS

   $ (0.41     $ (0.27  
                    

WEIGHTED AVERAGE BASIC AND DILUTED COMMON SHARES OUTSTANDING

     31,102,369          31,032,615     
                    


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

dELiA*s Inc.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(unaudited)

 

     For the Twenty-Six Weeks Ended  
     July 31, 2010     August 1, 2009  

CASH FLOWS FROM OPERATING ACTIVITIES:

    

Net loss

   $ (12,673   $ (8,292

Income from discontinued operations

     —          6   
                

Loss from continuing operations

     (12,673     (8,298

Adjustments to reconcile net loss to net cash used in operating activities of continuing operations:

    

Depreciation and amortization

     5,169        4,877   

Stock-based compensation

     474        465   

Changes in operating assets and liabilities:

    

Inventories

     (6,662     (2,836

Prepaid catalog costs and other assets

     (4,594     (5,297

Restricted cash

     (965     (15,787

Income taxes payable

     64        (24,698

Accounts payable, accrued expenses and other liabilities

     (2,904     2,930   
                

Total adjustments

     (9,418     (40,346
                

Net cash used in operating activities of continuing operations

     (22,091     (48,644

Net cash provided by operating activities of discontinued operations

     —          6   
                

NET CASH USED IN OPERATING ACTIVITIES

     (22,091     (48,638
                

CASH FLOWS FROM INVESTING ACTIVITIES:

    

Capital expenditures

     (4,400     (7,056
                

NET CASH USED IN INVESTING ACTIVITIES

     (4,400     (7,056
                

CASH FLOWS FROM FINANCING ACTIVITIES:

    

Payment of mortgage note payable

     —          (110

Proceeds from exercise of employee stock options

     1        1   
                

NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES

     1        (109
                

NET DECREASE IN CASH AND CASH EQUIVALENTS

     (26,490     (55,803

CASH AND CASH EQUIVALENTS, beginning of period

     41,646        92,512   
                

CASH AND CASH EQUIVALENTS, end of period

   $ 15,156      $ 36,709   
                


LOGO

50 WEST 23RD STREET, NEW YORK, NY 10010

TELEPHONE: 212-590-6200 FAX: 212-590-6580

 

dELiA*s, Inc. 

SELECTED OPERATING DATA

(in thousands, except number of stores) 

(unaudited)

 

     For The Thirteen Weeks Ended     For The Twenty-Six Weeks Ended  
     July 31, 2010     August 1, 2009     July 31, 2010     August 1, 2009  

Channel net revenues:

        

Retail

   $ 24,353      $ 23,681      $ 50,335      $ 48,916   

Direct

     18,860        22,051        42,839        48,913   
                                

Total net revenues

   $ 43,213      $ 45,732      $ 93,174      $ 97,829   
                                

Comparable store sales

     (6.8%     (8.1%     (7.7%     (3.9%
                                

Catalogs mailed

     8,562        9,163        17,662        18,493   
                                

Inventory—retail

   $ 23,251      $ 20,434      $ 23,251      $ 20,434   
                                

Inventory—direct

   $ 17,113      $ 16,344      $ 17,113      $ 16,344   
                                

Number of stores:

        

Beginning of period

     111        99        109        97   

Opened

     7     6 **      9     9 ** 

Closed

     3     1 **      3     2 ** 
                                

End of period

     115        104        115        104   
                                

Total gross sq. ft @ end of period

     440.4        395.7        440.4        395.7   
                                

 

* Totals include one store that was closed, remodeled and reopened in the second quarter of fiscal 2010, and one store that was closed and relocated to an alternative site in the same mall during the second quarter of fiscal 2010.

 

** Totals include one store that was closed, remodeled and reopened in the first quarter of fiscal 2009, and one store that was closed and relocated to an alternative site in the same mall during the second quarter of fiscal 2009.