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Exhibit 99.1

UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

MONTHLY OPERATING REPORT
File with Court and submit copy to United States Trustee within 20 days after end of month.

Submit copy of report to any official committee appointed in the case.

    Document Available Affidavit/Supplement
REQUIRED DOCUMENTS Form No. Attached Upon Request Attached
Schedule of Cash Receipts and Disbursements MOR-1 X    
     Bank Reconciliation (or copies of debtor's bank reconciliations) MOR-1a   X  
     Schedule of Professional Fees Paid MOR-1b X    
     Listing of bank account numbers and balances   X    
     Cash disbursements journals   X    
Statement of Operations MOR-2 X    
Balance Sheet MOR-3 X    
Status of Postpetition Taxes MOR-4 X    
     Copies of IRS Form 6123 or payment receipt   N/A    
     Copies of tax returns filed during reporting period   N/A    
Summary of Accounts Payables MOR-4 X    
Accounts Receivable Aging   N/A    
Debtor Questionnaire MOR-5 X    

I declare under penalty of perjury (28 U.S.C. Section 1746) that this report and the attached documents
are true and correct to the best of my knowledge and belief.

/s/ J. Gregory Ambro               
Signature of Debtor

August 19, 2010               
Date

                                       
Signature of Joint Debtor

                                       
Date

/s/ J. Gregory Ambro               
Signature of Authorized Individual*

August 19, 2010               
Date

J. Gregory Ambro               
Printed Name of Authorized Individual

Executive Vice President and Chief Operating Officer               
Title of Authorized Individual

*Authorized individual must be an officer, director or shareholder if debtor is a corporation; a partner if debtor
is a partnership; a manager or member if debtor is a limited liability company.

Page 1 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

SCHEDULE OF CASH RECEIPTS AND DISBURSEMENTS [1]

    BANK ACCOUNTS   CURRENT MONTH   FILING TO DATE
    GEN OPER. STORE WORKING FUNDS UTILITY DEP SALES TAX PROF FEES RESERVE ALASKA   ACTUAL PROJECTED [2]   ACTUAL
CASH (LOAN BALANCE) BEGINNING OF MONTH   $ 9,394  $ -  $ 281  $ -  $ -  $ -    $ 9,675  $ 9,200    $ (68,811)
                         
RECEIPTS                        
CASH SALES                 83,387 
CREDIT CARD RECEIVABLES                 20,495 
LOANS AND ADVANCES                
SALE OF ASSETS                 117,620 
OTHER RECEIPTS [3] 933              933    69,980 
TRANSFERS (FROM DIP ACCTS)            
                         
TOTAL RECEIPTS   $ 933  $ -  $ -  $ -  $ -  $ -    $ 933  $ -    $291,482 
                         
DISBURSEMENTS                        
ADVERTISING                 3,223 
MERCHANDISE (INCLUDING FREIGHT)                 53,228 
RENT   76              76  81    14,466 
PAYROLL, PAYROLL TAXES, AND BENEFITS   69              69  64    51,004 
UTILITIES               14    4,729 
INSURANCE                 1,114 
SALES AND OTHER TAXES   14              14    33,073 
GENERAL OPERATING   15              15  22    8,725 
FINLAY LICENSE                 11,814 
FINANCING EXPENSES                 3,524 
PROFESSIONAL FEES   337              337  200    17,867 
OTHER   39              39    7,724 
TOTAL DISBURSEMENTS   $ 554  $ -  $ -  $ -  $ -  $ -    $ 554  $ 381    $210,491 
                         
DRAW ON LC                 4,648 
ADJUSTMENTS                 2,522 
NET CASH FLOW   $ 379  $ -  $ -  $ -  $ -  $ -    $ 379  $ (381)   $ 78,865 
(RECEIPTS LESS DISBURSEMENTS)                        
                         
CASH (LOAN BALANCE)- END OF MONTH   $ 9,773  $ -  $ 281  $ -  $ -  $ -    $ 10,054  $ 8,819    $ 10,054 
                         

[1] The cash balances and activity on this schedule represents the following balance sheet items: Unrestricted Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, and Revolver Line of Credit. The balance of the revolver line of credit as of 7/31/10 was $0.
[2] 'Projected' amounts reflect projections per the winddown budget.
[3] Receipts include $624K from GE Capital related to the release of held funds, $265K escrow refund from Forever 21, and $41K utility deposit refunds.

Page 2 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

SCHEDULE OF PROFESSIONAL FEES AND EXPENSES PAID
This schedule is to include all retained professional payments from case inception to current month.

(Actual $)                
        AMOUNT PAID TOTAL PAID TO DATE  
  PERIOD DATE OF COURT ORDER AMOUNT         TOTAL INCURRED
PAYEE COVERED AUTHORIZING PAYMENT APPROVED FEES EXPENSES FEES EXPENSES AND UNPAID
O'Melveny & Meyers 7/4/10 to 7/31/10 7/12/2010 227,160  220,654  6,506  6,197,581  203,329  411,485 
FTI Consulting 7/4/10 to 7/31/10         2,989,958  132,806  45,311 
Richards, Layton & Finger 7/4/10 to 7/31/10 7/21/2010 26,494  25,246  1,248  862,422  63,606  35,339 
Kurtzman Carson Consultants 7/4/10 to 7/31/10 n/a n/a 22,364  8,841  1,098,775  155,539 
Cooley Godward Kronish 7/4/10 to 7/31/10 7/19/2010 33,826  33,368  458  811,825  31,291  84,411 
Loughlin Meghji & Company 7/4/10 to 7/31/10 7/19/2010 16,723  16,723  821,120  824  66,323 
Benesch 7/4/10 to 7/31/10 7/19/2010 3,096  2,732  364  154,685  3,911  4,844 
GE Capital Third Party Legal [1] 7/4/10 to 7/31/10 n/a n/a     578,731  5,505 
Financial Dynamics 7/4/10 to 7/31/10         29,377 
Other 7/4/10 to 7/31/10       215,683  717  6,868 
                 
TOTAL PAYMENTS TO PROFESSIONALS   $ 307,299  $ 321,087  $ 17,417  $ 13,760,157  $ 597,528  $ 654,581 

[1] Amounts paid to GE Capital's legal advisors represent disbursements related to advisory work on the Credit Agreement.

Page 3 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

STATEMENT OF OPERATIONS - Income Statement

The Statement of Operations is to be prepared on an accrual basis. The accrual basis of accounting recognizes
revenue when it is realized and expenses when they are incurred, regardless of when cash is actually received or paid.

    Cumulative
REVENUES Month ($ in 000's) Filing to Date ($ in 000's)
Net Sales 93,101 
Net Leased Department Revenue 1,791 
Net Credit Revenue 1,758 
Total Revenues 96,650 
COST OF GOODS SOLD    
Cost of Goods Sold 73,936 
Gross Profit 22,714 
OPERATING EXPENSES    
Advertising 2,108 
Bad Debts 61 
Contributions
Employee Benefits Programs 2,382 
Insider Compensation 43  1,375 
Insurance 14  1,409 
Repairs and Maintenance [1] (166) 1,275 
Rent and Lease Expense 76  4,792 
Salaries/Commissions/Fees 13  21,674 
Supplies 1,921 
Taxes 25  3,907 
Travel and Entertainment 132 
Utilities 13  1,649 
Other (attach schedule) 10  97,620 
Total Operating Expenses Before Depreciation 36  140,314 
Depreciation/Depletion/Amortization 12  5,445 
Net Profit (Loss) Before Other Income & Expenses (48) (123,045)
OTHER INCOME AND EXPENSES    
Other (Income (attach schedule) 10  (4,218)
Interest Expense 1,656 
Net Profit (Loss) Before Reorganization Items (58) (120,483)
REORGANIZATION ITEMS    
Professional Fees 121  14,974 
U. S. Trustee Quarterly Fees 109 
Other Reorganization Expenses (attach schedule) 2,809 
     Total Reorganization Expenses 124  17,892 
Income Taxes 76 
Net Profit (Loss) $ (182) $ (138,451)

[1] Credit balance relates to a refund received from F21 for fees held on closing of property transaction for sign removal.

Page 4 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

STATEMENT OF OPERATIONS - continuation sheet

    Cumulative
BREAKDOWN OF "OTHER" CATEGORY Month ($ in 000s) Filing to Date ($ in 000s)
     
Other Operational Expenses    
     Services Purchased 5,640 
     Unclassified (1,120)
     Communications 676 
     Postage 223 
     Professional Fees 11 
     Costs capitalized under Uniform Capitalization Rules [1] (1,099)
     Loss on Sale of Assets 93,245 
     Store Closure Costs 44 
     
Total Other Operational Expenses 10  97,620 
Other Income    
     Rental income (135)
     Miscellaneous income 10  (4,083)
     
Total Other Income 10  (4,218)
Other Reorganization Expenses    
     Amortization of DIP loan fees 2,809 
   
Total Other Reorganization Expenses 2,809 

[1] Uniform Capitalization Rules require capitalization of certain indirect buying, handling and distribution costs to align these costs with the related sales.

Page 5 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

BALANCE SHEET

The Balance Sheet is to be completed on an accrual basis only. Pre-petition liabilities must be classified separately from postpetition obligations.

  BOOK VALUE AT END OF BOOK VALUE
ASSETS CURRENT REPORTING MONTH PETITION DATE
CURRENT ASSETS ($ in 000's) ($ in 000's)
Unrestricted Cash and Cash Equivalents $ 9,708  $ 7,408 
Restricted Cash and Cash Equivalents [1] 281 
Accounts Receivable (Net) 2,887  2,944 
Inventories 126,552 
Prepaid Expenses (attach schedule) 1,806  3,849 
Professional Retainers 320  493 
Other Current Assets (attach schedule) 6,314  8,216 
TOTAL CURRENT ASSETS $ 21,316  $ 149,462 
PROPERTY AND EQUIPMENT    
Real Property and Improvements 60,652 
Machinery and Equipment 61,313 
Furniture, Fixtures and Office Equipment 89,942 
Leasehold Improvements 3,981  65,463 
Vehicles 420 
Construction in progress 2,187 
Less Accumulated Depreciation (2,460) (151,228)
TOTAL PROPERTY & EQUIPMENT $ 1,521  $ 128,749 
OTHER ASSETS    
Loans to Insiders
Other Assets (attach schedule) 2,207  5,166 
TOTAL OTHER ASSETS $ 2,207  $ 5,166 
     
TOTAL ASSETS $ 25,044  $ 283,377 
     
  BOOK VALUE AT END OF BOOK VALUE
LIABILITIES AND OWNER EQUITY CURRENT REPORTING MONTH PETITION DATE
LIABILITIES NOT SUBJECT TO COMPROMISE (Postpetition)    
Accounts Payable  
Taxes Payable (refer to FORM MOR-4) 940   
Wages Payable  
Rent / Leases - Building/Equipment 1,289   
Secured Debt / Adequate Protection Payments  
Professional Fees 655   
Amounts Due to Insiders 22   
Other Postpetition Liabilities (attach schedule) 17,548   
TOTAL POSTPETITION LIABILITIES $ 20,470  $ - 
LIABILITIES SUBJECT TO COMPROMISE (Pre-Petition)    
Secured Debt 990  76,069 
Priority Debt 37 
Unsecured Debt 53,116  54,533 
Other Pre-petition Liabilities (attach schedule) 273  64,099 
TOTAL PRE-PETITION LIABILITIES $ 54,379  $ 194,738 
     
TOTAL LIABILITIES $ 74,849  $ 194,738 
OWNER EQUITY    
Capital Stock 137  137 
Additional Paid-In Capital 78,007  78,002 
Retained Earnings - Pre-Petition 11,987  11,987 
Retained Earnings - Postpetition (138,449)
Adjustments to Owner Equity (attach schedule) (1,487) (1,487)
NET OWNER EQUITY (49,805) 88,639 
     
TOTAL LIABILITIES AND OWNERS' EQUITY $ 25,044  $ 283,377 

[1] Restricted Cash and Cash Equivalents represents cash held in separate accounts for utility adequate assurance.

Page 6 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

BALANCE SHEET - continuation sheet

    BOOK VALUE AT END OF  BOOK VALUE   
ASSETS CURRENT REPORTING MONTH  PETITION DATE   
Prepaid Expenses ($ in 000's) ($ in 000's)  
  Prepaid insurance 51  1,167   
  Workers compensation prepaid 1,739  889   
  Prepaid advertising 219   
  Prepaid health and other 16  122   
  Prepaid rent  
  Prepaid expenses 1,094   
  Prepaid property taxes 358   
         
  Total Prepaid Expenses 1,806  3,849   
Other Current Assets      
  Supplies 1,534   
  Workers compensation reserves 6,118  6,118   
  Deferred loan fees  
  Other receivables 196  373   
  Salary support receivable 184   
  Other  
         
  Total Other Current Assets  6,314  8,216   
Other Assets      
  Intangibles - lease rights 813   
  Investment in partnership 1,809  1,810   
  Deposits 398   
  Straightline lease 2,543   
  Prepaid rent    
         
  Total Other Assets 2,207  5,166   
    BOOK VALUE AT END OF  BOOK VALUE   
LIABILITIES AND OWNER EQUITY CURRENT REPORTING MONTH  PETITION DATE   
Other Postpetition Pre-petition Liabilities      
  Other Postpetition Liabilities      
  Accrued expenses 2,729     
  Gift and merchandise cards 3,595     
  Vacation payable 33     
  Payroll deductions payable    
  Sales return reserve   [1]
  Workers compensation insurance reserves 6,118  [1]
  Other insurance reserves 329  [1]
  Deferred revenue  
  Deferred rent    
  Intangibles - lease rights    
  Fin 48 liability 1,008     
  Deferred taxes 3,736     
  Capital leases    
  Total Other Postpetition Liabilities 17,548     
         
  Other Prepetition Liabilities      
  Accrued expenses 5,162  [2]
  Gift and merchandise cards 7,738  [2]
  Sales and payroll taxes payable 10,495  [2]
  Wages payable 2,030  [2]
  Vacation payable 25  2,990   
  Payroll deductions payable 304  [2]
  Accrued accounting fees 151  520   
  Pension liability 97  97   
  Other accruals prepetition 599   
  Store party fund 63   
  Vendor supported events 220   
  Sales return reserve 1,663  [1]
  Workers compensation insurance reserves 6,118  [1]
  Other insurance reserves 259  [1]
  Deferred revenue 6,699   
  Deferred rent 5,466   
  Intangibles - lease rights 208   
  Fin 48 liability 1,008   
  Deferred taxes 3,512   
  Capital leases 8,948   
         
  Total Other Prepetition Liabilities 273  64,099   
Adjustments to Owner Equity      
  Treasury stock (1,487) (1,487)  
         
  [1] Represents reserves that are reevaluated on a quarterly basis.  
  [2] Represents employee programs that were continued postpetition per Court order.  

Page 7 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

STATUS OF POSTPETITION TAXES

The beginning tax liability should be the ending liability from the prior month or, if this is the first report, the amount should be zero.
Attach photocopies of IRS Form 6123 or payment receipt to verify payment or deposit of federal payroll taxes.
Attach photocopies of any tax returns filed during the reporting period.

(Actual $)        
  Beginning Amount   Ending
  Tax Withheld or Amount Tax
  Liability Accrued Paid Liability
Federal        
Withholding 6,615  6,499  (13,114)
FICA 2,055  3,039  (4,081) 1,013 
Unemployment
     Total Federal Taxes $ 8,670  $ 9,538  $ (17,195) $ 1,013 
State and Local        
Withholding 2,466  2,420  (4,886)
Sales & Excise
Unemployment
Real Property 486,905  18,489  (66,039) 439,355 
Personal Property [1] 499,580  499,580 
Workers Compensation
Other: Local
     Total State and Local 988,951  20,909  (70,925) 938,935 
Total Taxes $ 997,621  $ 30,447  $ (88,120) $ 939,948 

[1] Personal Property Taxes are paid on an annual basis.
* Copies of tax returns are available upon request.

SUMMARY OF ACCOUNTS PAYABLE

Attach aged listing of accounts payable.

Note: The Company does not analyze or prepare the aging of its accounts payable.

Page 8 of 9


UNITED STATES BANKRUPTCY COURT
DISTRICT OF DELAWARE

In re Gottschalks, Inc.

Case No. 09-10157 (KJC)
Reporting Period: July 4, 2010 - July 31, 2010

ACCOUNTS RECEIVABLE AGING

Accounts Receivable Aging Amount  
     
Note: The Company does not analyze or prepare the aging of its accounts receivable.    
     
     
DEBTOR QUESTIONNAIRE
     
Must be completed each month    Yes          No    
1. Have any assets been sold or transferred outside the normal course of business
     this reporting period? If yes, provide an explanation below.
  X
2. Have any funds been disbursed from any account other than a debtor in possession
     account this reporting period? If yes, provide an explanation below.
  X
3. Have all postpetition tax returns been timely filed? If no, provide an explanation
     below.
X  
4. Are workers compensation, general liability and other necessary insurance
     coverages in effect? If no, provide an explanation below.
X  
5. Has any bank account been opened during the reporting period? If yes, provide
     documentation identifying the opened account(s). If an investment account has been opened 
     provide the required documentation pursuant to the Delaware Local Rule 4001-3. 
  X

 

 

 

 

 

Page 9 of 9