Attached files

file filename
EX-31.2 - EX-31.2 - ProText Mobility, Inc.v194864_ex31-2.htm
EX-32.2 - EX-32.2 - ProText Mobility, Inc.v194864_ex32-2.htm
EX-32.1 - EX-32.1 - ProText Mobility, Inc.v194864_ex32-1.htm
EX-31.1 - EX-31.1 - ProText Mobility, Inc.v194864_ex31-1.htm
EX-10.1 - EX-10.1 - ProText Mobility, Inc.v194864_ex10-1.htm

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
Form 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED June 30, 2010

OR

¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______________________ to _____________

Commission file number 001-31590

EchoMetrix, Inc.
(Exact name of small business issuer as specified in its charter)

Delaware
11-3621755
(State or other jurisdiction of
(I.R.S. Employer
incorporation or organization)
Identification No.)
 
6800 Jericho Turnpike, Suite 208E,
 
Syosset, New York
11791
 (Address of principal executive offices)
(Zip Code)

Issuer's telephone number, including area code (516) 802-0223
N/A
  

(Former name or former address, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes  x  No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  ¨  No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer,” “accelerated filer,” and smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Accelerated filer ¨
Non-accelerated filer ¨
 Smaller reporting company x
   
(Do not check if a smaller
 
   
reporting company)
 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchanges Act) Yes ¨ No x

State the number of shares outstanding of each of the registrant's classes of common equity, as of the latest practicable date.

The outstanding number of the issuer's common stock, par value $.0001, as of August 17, 2010 is 118,352,700 shares.

 
 

 


INDEX
 
 
Page No.
   
Factors Affecting Forward-Looking Statements
2
   
PART I FINANCIAL INFORMATION
 
   
ITEM 1 – Financial Statements:
 
   
Consolidated Balance Sheets as of June 30, 2010 (Unaudited) and December 31, 2009 (Audited)
3–4
   
Consolidated Statements of Operations For the Three and Six Months ended June 30, 2010 (Unaudited) and 2009 (Unaudited)
5
   
Consolidated Statements of Cash Flows For the Six Months ended June 30, 2010 (Unaudited) and 2009 (Unaudited )
6-7
   
Notes to Consolidated Financial Statements (Unaudited)
8 -17
   
ITEM 2 – Management’s Discussion and Analysis of Financial Condition and Results of Operations
18-21
   
ITEM 3 – Quantitative and Qualitative Disclosure about Market Risk
21
   
ITEM 4 –Controls and Procedures
21
   
PART II:
 
   
Item 1 – Legal Proceedings
22
Item 2 – Unregistered Sales of Equity Securities and Use of Proceeds
22
Item 3 – Defaults upon Senior Securities
22
Item 4 – Removed and Reserved
22
Item 5 - Other Information
22
Item 6 – Exhibits
23
Signature Page
24

 
1

 


This quarterly report on Form 10-Q contains forward-looking statements.  These statements relate to future events or our future financial performance. We have attempted to identify forward-looking statements by terminology including “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “should” or “will” or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels or activity, performance or achievements expressed or implied by these forward-looking statements.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. We do not undertake any duty to update any of the forward-looking statements after the date of this quarterly report on Form 10-Q to conform these statements to actual results, unless required by law.

 
2

 

ECHOMETRIX, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

ASSETS

   
June 30,
   
December 31,
 
   
2010
   
2009
 
   
(Unaudited)
   
(Audited)
 
Current assets:
           
Cash
  $ 49,270     $ 37,890  
Accounts receivable
    206       238  
Prepaid expenses
    7,640       12,671  
Total current assets
    57,116       50,799  
                 
Property and equipment - net
    38,045       68,094  
                 
Other assets:
               
Capitalized software costs, less accumulated amortization
               
of $171,637 and $82,120, respectively
    273,571       252,001  
Website development costs, less accumulated amortization  of
               
of $12,500 and $5,000, respectively
    32,500       40,000  
Security deposit
    9,454       9,454  
Total other assets
    315,525       301,455  
                 
Total assets
  $ 410,686     $ 420,348  

See notes to consolidated unaudited financial statements

 
3

 
 
ECHOMETRIX, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS (Continued)

LIABILITIES AND STOCKHOLDERS' DEFICIT

   
June 30,
   
December 31,
 
   
2010
   
2009
 
   
(Unaudited)
   
(Audited)
 
Current liabilities:
           
Current portion of long term debt and capital leases
    15,868       47,991  
Current portion of 10% convertible notes payable
    118,193       233,832  
Convertible short term bridge notes payable, net of
               
discount of $189,973 and $111,574 respectively
    1,501,363       1,642,249  
Non convertible short term bridge notes payable
    129,790       273,067  
Due to stockholders
    251,762       307,838  
Accounts payable
    395,056       295,771  
Accrued expenses
    252,394       501,727  
Total current liabilities
    2,664,426       3,302,475  
                 
Other liabilities:
               
                 
Obligations under capital lease, net of current portion
    4,509       5,735  
Deferred rent
    5,695       7,541  
Total liabilities
    2,674,630       3,315,751  
                 
Stockholders' deficit
               
Preferred stock - $.0001 par value, authorized - 25,000,000 shares;
               
Series A Preferred stock - $.0001 par value, 1,526,718 designated; issued and outstanding
-
901,237 repectively
    90       90  
Series B Preferred stock - $.0001 par value, 550,055 designated; issued and outstanding -
               
363,036 and 220,022 respectively
    36       22  
Common stock - $.0001 par value, authorized - 250,000,000 shares;
               
issued and outstanding -118,012,187, and 79,203,336 shares respectively
    11,801       7,921  
Additional paid-in capital
    34,786,180       26,470,579  
Accumulated deficit
    (37,062,051 )     (29,374,015 )
Total stockholders' deficit
    (2,263,944 )     (2,895,403 )
                 
Total liabilities and stockholders' deficit
  $ 410,686     $ 420,348  

See notes to consolidated unaudited financial statements

 
4

 

ECHOMETRIX, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

   
For the Six Months Ended June 30,
   
For the Three Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
                         
Revenues
  $ 16,419     $ 17,409     $ 8,796     $ 8,312  
                                 
Cost of Sales
                               
Commissions
    224       506       28       262  
Amortization of Software Costs
    67,474       33,365       34,939       17,541  
Cost of Sales
    67,698       33,871       34,967       17,803  
                                 
Gross Loss
    (51,279 )     (16,462 )     (26,171 )     (9,491 )
                                 
Operating expenses:
                               
Selling
    27,150       21,395       2,391       9,285  
Web site costs
    65,311       44,397       34,323       22,218  
General and administrative
    1,940,948       1,449,409       1,088,270       602,816  
Depreciation and amortization
    37,548       37,167       19,647       11,489  
Total operating expenses
    2,070,957       1,552,369       1,144,631       645,808  
                                 
Loss from operations
    (2,122,236 )     (1,568,831 )     (1,170,802 )     (655,299 )
                                 
Other (income) expenses:
                               
Interest
    119,820       142,604       57,230       86,637  
Interest - related party
    -       1,008       -       -  
Loss (gain) on extinguishment of liabilities
    31,263       (15,128 )     31,263       -  
Debt Conversion Expense
    159,638       -       159,638       -  
Other (income) expenses
    -       -       -       762  
Amortization of deferred financing costs
    -       10,000       -       10,000  
Amortization of note discounts
    187,664       184,000       73,199       86,328  
Total other expenses :
    498,385       322,484       321,330       183,727  
                                 
Net loss
    (2,620,621 )     (1,891,315 )     (1,492,132 )     (839,026 )
                                 
Common stock dividends to be issued
                               
for Series B Preferred Stock
    (90,430 )     -       (55,430 )     -  
Deemed preferred stock dividend related to
                               
warrant modification
    (2,023,804 )     -       -       -  
Deemed preferred stock dividend related to
                               
issuance of warrants and common stock
    (2,953,181 )     -       (574,438 )     -  
                                 
Net loss applicable to common stock holders
  $ (7,688,036 )   $ (1,891,315 )   $ (2,122,000 )   $ (839,026 )
                                 
Per share data
                               
Loss per share - basic and diluted
  $ (0.08 )   $ (0.03 )   $ (0.02 )   $ (0.01 )
                                 
Weighted average number of
                               
shares outstanding- basic and diluted
    96,161,391       74,162,496       112,628,931       74,796,032  

See notes to consolidated unaudited financial statements

 
5

 

ECHOMETRIX, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
   
For the Six Months Ended June 30,
 
   
2010
   
2009
 
             
Cash flows from operating activities:
           
Net loss
  $ (2,620,621 )   $ (1,891,315 )
Adjustments to reconcile net loss to net cash
               
used in operating activities:
               
Loss (gain) on extinguishment of debt
    31,263       (15,128 )
Debt modification expense
    159,638       -  
Bad Debt
    -       (250 )
Warrants/options issued for consulting services
    169,687       89,563  
Common stock issued for services
    48,600       21,000  
Common stock issued for compensation
    -       87,500  
Stock issued for interest
    14,796       35,798  
Compensatory element of stock options
    632,381       611,706  
Depreciation
    30,049       27,511  
Amortization of deferred financing costs
    -       10,000  
Amortization of software and website development costs
    74,974       33,365  
Amortization of intangible assets
    -       9,657  
Amortization of discount related to debt
    187,664       184,000  
Increase (decrease) in cash flows as a result of
               
changes in asset and liability account balances:
               
Accounts receivable
    32       1,218  
Prepaid expenses and other assets
    5,031       15,898  
Deferred rent
    (1,846 )     (978 )
Accounts payable and accrued expenses
    163,935       142,745  
Total adjustments
    1,516,204       1,253,605  
                 
Net cash used in operating activities
    (1,104,418 )     (637,710 )
                 
Cash flows from investing activities:
               
Capitalized software costs
    (89,044 )     (127,794 )
Capitalized website development costs
             (15,000 )
Net cash used in investing activities
    (89,044 )     (142,794 )

See notes to consolidated unaudited financial statements

 
6

 

ECHOMETRIX, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) (Continued)

   
For the Six Months Ended June 30,
 
   
2010
   
2009
 
             
Cash flows from financing activities:
           
Proceeds from sale of Preferred B securities
    1,300,000       -  
Payments to stockholders
    (56,076 )     (200,020 )
Proceeds from bridge notes payable
    200,000       1,150,000  
Payments of bridge notes payable
    (210,000 )     (75,000 )
Payments of note payable - equipment
    (6,815 )     (2,684 )
Payments under capital lease
    (22,267 )     (75,072 )
Net cash provided by financing activities
    1,204,842       797,224  
                 
Net increase in cash
    11,380       16,720  
                 
Cash at beginning of period
    37,890       25,217  
                 
Cash at end of period
  $ 49,270     $ 41,937  
                 
Supplemental Schedules of Noncash  Investing
               
and Financing Activities:
               
Common stock issued in connection with settlement agreement
  $ 72,000     $ -  
Common stock issued in connection with extinguishment of payable
  $ 14,000     $ -  
Common stock issued as a result of debt conversion
  $ 311,404     $ -  
Common stock issued in lieu of accrued interest
  $ 228,750     $ -  
Debt discount related to restricted stock issued in
               
connection to bridge loans
  $ 31,438     $ 135,269  
Debt discount related to restricted stock issued in connection to
               
modification of debt instruments
  $ 154,054     $ -  
Increase in fair value of embedded conversion feature recognized in
               
in connection with debt modification
  $ 26,653     $ -  
Debt discount related to warrants granted in connection to bridge loans
  $ 38,795     $ 60,911  
Debt discount of beneficial conversion feature
               
in relation to bridge loans
  $ 15,121     $ 43,012  
Common stock dividends to be issued for Series B Preferred Stock
  $ 90,430     $ -  
Deemed preferred stock dividend related to warrant modification
  $ 2,023,804     $ -  
Deemed preferred stock dividend related to issuance
               
of warrants and common stock
  $ 2,953,181     $ -  


 
7

 

NOTES TO CONSOLIDATED UNAUDITED FINANCIAL STATEMENTS
June 30, 2010

NOTE 1 -         DESCRIPTION OF BUSINESS AND GOING CONCERN

Echometrix, Inc. is a software company that develops technology that understands and interprets the digital web. The Company currently maintains two operating divisions; the FamilySafe Parental Controls division and the Data Analytics division. Through FamilySafe Inc, a wholly owned subsidiary, we offer software products intended to protect children from dangers on the Internet and the world of mobile texting. Our award-winning products have been specially engineered to monitor, block and alert parents the moment a child encounters inappropriate material from any Internet or mobile related source. Our Data Analytics division has developed an advanced data analytics tool developed to meet the changing needs of marketing and media executives which enables the real-time aggregation, measurement, and analysis of vast amounts of anonymous User Generated Content from publicly-available Internet sources.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  As reflected in the financial statements, the Company incurred net losses of $2,620,621and $1,891,315 for the six months ended June 30, 2010 and 2009, respectively.  In addition, the Company had negative working capital of $2,607,310 and an accumulated deficit of $37,062,051 at June 30, 2010.
 
These circumstances raise substantial doubt about the Company's ability to continue as a going concern.  The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.  Management's efforts have been directed towards the development and implementation of a plan to generate sufficient revenues to cover all of its present and future costs and expenses. This plan which was completed in the fourth quarter of fiscal year 2009 includes a corporate restructuring, which repositions Echometrix as a business-to-business (B2B) company.  By realigning the Company into two separate and distinct divisions, FamilySafe and Data Analytics, Echometrix will refocus its business on high-growth, global resellers with established consumer brands. In line with accelerating growth through this realignment, Echometrix has completed and is launching a multi-language version of its award-winning FamilySafe Internet product on a global basis. The Company is also launching its new FamilySafe Mobile offering, the first ever, multi-language parental text monitoring product which can be used on any mobile phone. These products will only be available through major consumer-brand resellers and over the past several months, Echometrix has been in discussions with numerous consumer brands in the United States, Europe and South America. The Company's new approach will provide parents with increased access to FamilySafe's comprehensive child protection solution across all device platforms, including computers and mobile phones. Millions of teens now use mobile phones as their primary communication device and parents are increasingly concerned about new dangers such as sexting and cyber-bullying. Data Analytics: Echometrix has developed an advanced data analytics tool designed to enable the real-time aggregation, measurement, and analysis of digital data streams.

If the Company does not generate sufficient revenues from the sales of its products in an amount necessary to meet its cash needs, the Company will need additional financing to continue to operate. As the Company increases sales from its products and services, the Company expects to increase cash flows from operations. The Company has been successful in raising financing from equity and debt transactions. During the six months ended June 30, 2010, the Company raised approximately $1,500,000 from the issuance of debt and preferred stock.

 
8

 

EchoMetrix, Inc. is organized as a single reporting unit and believes that it operates as a single business. References in this report to “EchoMetrix”, the “Company”, “we”, “us” or “our” refers to EchoMetrix Inc. and its consolidated subsidiaries.

The accompanying consolidated financial statements have been prepared, in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”).  The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions have been eliminated in consolidation. The information furnished herein reflects all adjustments (consisting of normal recurring accruals and adjustments) which are, in the opinion of management, necessary to fairly present the operating results for the respective periods. Certain information and footnote disclosures normally present in annual consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been omitted pursuant to such rules and regulations. These consolidated financial statements should be read in conjunction with the audited consolidated financial statements and footnotes included in the Company's Annual report on Form 10-K filed on April 15, 2010. The results of the six months ended June 30, 2010 are not necessarily indicative of the results to be expected for the full year ending December 31, 2010.

NOTE 2 - SUMMARY OF SIGNIFICANT AND CRITICAL ACCOUNTING POLICIES

(a) Earnings Per Share :

The Company utilizes the guidance per FASB Codification “ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities, shown below, presented on a common share equivalent basis and outstanding as of June 30, 2010 and 2009 have been excluded from the per share computations:

   
For the Six Months Ended June 30,
 
   
2010
   
2009
 
2004 Stock Plan Options
    230,000       870,000  
Non ISO Stock Options
    25,791,922       20,938,157  
Convertible Preferred Stock
    45,316,000       9,012,370  
Convertible Notes Payable
    14,835,964       19,380,000  
Warrants
    87,172,317       17,421,084  

(b) Software Development Costs:

Research and development costs are expensed as incurred. No research and development costs were incurred during the six months ended June 30, 2010 and 2009.

In accordance with the provisions of Accounting for the costs of computer software to be sold or otherwise marketed, software development costs are subject to capitalization beginning when a product's technological feasibility has been established and ending when a product is available for release to customers. For the six months and the fiscal year ended June 30, 2010 and December 31, 2009, respectively, the Company capitalized $89,044 and $247,207, respectively of software development costs.  The software costs are amortized on a straight line basis over the estimated useful life of three years. Amortization expense for the six months ended June 30, 2010 and 2009 was $67,474 and $33,365 respectively.

 
9

 

(c) Revenue Recognition:

The Company recognizes revenues in accordance with authoritative guidance and when there is persuasive evidence of an arrangement, delivery has occurred or services have been rendered, the sales price is determinable and collectability is reasonably assured. Software products revenue is derived from online Internet sales and is recognized upon the settlement of credit card charges, typically within three days of the sale.

(d) Use of Estimates:

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.
 
(e) Debt Extinguishment
 
In May 2010, the Company offered certain of its existing note holders the opportunity to exchange their principal and interest balances for common stock or for new loans with different terms. The exchange of one of the 10% loans was deemed to be debt extinguishment (as disclosed in Note 4) according to the ASC Topic No.405- Liabilities and 470-50 - Debt, Modifications and Extinguishments.
 
ASC 470-50-40-10 (formerly EITF Issue 96-19) establishes the criteria for debt extinguishment and modification. If the debt is substantially different, then the debt is extinguished, and a gain or loss is calculated and recorded. The Company determined that an extinguishment occurred as the present value of the cash flows under the terms of the new instrument, was over 10% from the present value of the remaining cash flows under the terms of the original notes. The Company recorded a loss on debt extinguishment of $34,763 which is included in the Statement of Operations for the period ended of June 30, 2010.
 
(f) Recent Accounting Pronouncements:

In May of 2010, EchoMetrix applied the provisions of ASC 470-50 “Debtors Accounting for a Modification or Exchange of Debt Instruments” when it modified the terms of its 10% and Bridge notes. The Company evaluated these transactions under ASC 470-50 to determine if the modification was substantial and if extinguishment accounting should be applied. If the change in fair value of the conversion option is less than 10% of the carrying value of the debt, (and the debt modification was not determined to be substantial) then ASC 470-20 applies. The Company evaluated the new debt instrument and applied debt conversion expense. (Note 4 and 5)

The Company evaluates the new accounting provisions for guidance applicable to EchoMetrix, Inc.  During the period, the Company does not believe there are any new pronouncements that will materially impact the Company.

NOTE 3 – STOCK COMPENSATION

The Company’s 2004 Stock Plan (the “Plan”), which is shareholder approved, permits the grant of share options and shares to its employees for up to 1,500,000 shares of Common Stock as stock compensation.  All stock options under the 2004 Stock Plan are granted at the fair market value of the Common Stock at the grant date. Employee stock options vest ratably over a three-year period and generally expire 5 years from the grant date.

Accounting for Employee Awards:
The Company adheres to the provisions of Share Based Compensation as defined in the FASB codification, topic ASC 718. The codification focuses primarily on accounting for transactions in which an entity obtains employee services through share-based payment transactions.  This guidance requires an entity to measure the cost of employee services received in exchange for the award of equity instruments based on the fair value of the award at the date of grant.  The cost is recognized over the period during which an employee is required to provide services in exchange for the award.

 
10

 
 

As a result of the adoption of the provision of Share Based Compensation, the Company's results for the six months ended June 30, 2010 and 2009 include share-based compensation expense for employees and board of directors totaled approximately $607,000 and $542,000, respectively, which have been included in the general and administrative expenses line item in the accompanying consolidated statement of operations.  No income tax benefit has been recognized in the income statement for share-based compensation arrangements as the Company has provided a 100% valuation allowance on its’ net deferred tax asset. Stock option compensation expense is the estimated fair value of options granted amortized on a straight-line basis over the requisite service period for the entire portion of the award. The Company has not adjusted the expense by estimated forfeitures, as required for employee options, since the forfeiture rate based upon historical data was determined to be immaterial.

During the six months ended June 30, 2010 the Company granted 2,500,000 fully vested options to an employee with an exercise price of $0.10 and a five year term.  The Company granted its board of directors and advisory board members an aggregate of 810,722 fully  vested options  with five year terms and exercise prices between $0.10 and $0.17. 
 
The fair value of options at the date of grant is estimated using the Black-Scholes option pricing model. During the six months ended June 30, 2010 and 2009 the assumptions made in calculating the fair values of options are as follows:

   
For the Six Months Ended June 30,
 
   
2010
   
2009
 
Expected term (in years)
 
5
   
5
 
Expected volatility
 
100.31%-104.89%
   
99.09%-100.00%
 
Expected dividend yield
 
0
   
0
 
Risk-free interest rate
 
2.97%-4.01%
   
2.90%-3.71%
 

Accounting for Non-employee Awards:
The Company records its stock-based compensation expense in accordance with ASC 718-10, formerly SFAS 123R, “Share Based Payment” to its non-employee consultants for stock granted.

Stock compensation expense related to non-employee options was approximately $163,571 and $59,114 for six months ended June 30, 2010 and 2009, respectively.  These amounts are included in the Consolidated Statements of Operations within the general and administrative expenses line item.
 
During the six months ended June 30, 2010, the Company granted 1,785,714 fully vested options to non-employees.  The options are exercisable at a range of $0.07 to $0.18 and have a five year term.   

The following table represents our stock options granted, exercised, and forfeited during the six months ended June 30, 2010.

         
Weighted
   
Weighted
       
  
       
Average
   
Average
       
  
       
Exercise
   
Remaining
   
Aggregate
 
  
 
Number
   
Price
   
Contractual
   
Intrinsic
 
Stock Options
 
of Shares
   
per Share
   
Term
   
Value
 
Outstanding at January 1, 2010
   
25,069,001
   
$
0.18
     
3.3829
   
$
0
 
   Granted
   
4,555,770
   
$
0.11
     
4.8428
     
0
 
   Exercised
   
(950,000)
   
$
0.09
                 
   Forfeited/expired
   
(2,652,849)
   
0.42
                 
Outstanding at June 30, 2010
   
26,021,922
   
$
0.14
     
3.4675
   
$
0
 
                                 
Exercisable at June 30, 2010
   
24,271,922
   
$
0.14
     
3.4304
   
$
0
 

 
11

 

As of June 30, 2010, there was $394,099 of unrecognized compensation cost, related to nonvested stock options, which is expected to be recognized over a weighted average period of approximately 2 years.

NOTE 4 -   10% CONVERTIBLE NOTES PAYABLE

In May of 2010, the Company sent each noteholder an inducement letter which (i) offered to lower their conversion from $0.40 to $0.14 per share or (ii) exchange their existing note for a new note with the same principal and interest terms to extend the maturity date by 9 months.  In exchange for the new note, each noteholder would receive one restricted share of the Company’s common stock and one warrant (with a $0.35 exercise price and 1 year term) for each one dollar of principal outstanding.

The Company exchanged $41,596 of principal, issuing 41,596 of the Company’s restricted common stock and 41,596 warrants (at an exercise price of $0.35 with a one year term) and after applying the 10% test as dictated by ASC 470-50, the Company recorded a loss on extinguishment of debt of $34,763 which is included in the accompanying statement of operations. The new note is a nine month note with interest calculated at 10% per annum paid in stock on a quarterly basis. The note is senior to any cash distributions to the Company’s primary investor and has mandatory principal repayment terms when and if options and warrants are exercised and the Company receives the cash proceeds.

10% Noteholders converted $115,639 of their principal balances debtors and received common stock. The Company applied the accounting per ASC 470-20, when conversion prices are lowered to induce conversion and recorded debt conversion expense totaling $61,878 as a result of the decrease in the conversion price from $0.40 to $0.14. The offset of the conversion was to additional paid in capital.

As of June 30, 2010 the remaining 10% convertible notes outstanding were in default.  The default provision requires an additional 2% interest per annum until the loans are repaid or converted. The 2% default penalty totaled approximately $2,100 and $3,300 for the six months ended June 30, 2010 and 2009, respectively and is included in interest expense on the consolidated statement of operations and in accrued expenses on the consolidated balance sheet as of June 30, 2010 and December 31, 2009, respectively.
  
As reflected on the balance sheets, the value of the 10% convertible notes at June 30, 2010 and December 31, 2009 amounted to $118,193 and $233,832, respectively and are classified as current due to the fact that they are in default for the non payment by the maturity date.

NOTE 5- BRIDGE NOTES PAYABLE
Convertible Bridge Notes Payable:

In May of 2010, the Company sent each noteholder an inducement letter which (i) offered to lower their conversion from $0.15 to $0.14 per share of principal and to lower the accrued interest from $0.14 to $0.12 or (ii) exchange their existing note for a new note with the same principal and interest terms to extend the maturity date by 9 months.  In exchange for the new note, each noteholder would receive one restricted share of the Company’s common stock and one warrant (with a $0.35 exercise price and 1 year term) for each one dollar of principal outstanding.

 
12

 

Convertible note holders converted $195,765 of their principal balance into 1,398,319 shares of the Company’s common stock. In accordance with ASC 470-20, the Company applied the guidance for debt inducement, and recorded an expense for the debt modification of $44,952 result of the decrease in the conversion price from $0.15 to $0.14.

In addition, the Company exchanged $1,066,366 of principal bridge notes payable (which includes non convertible loans that exchanged their loans for convertible loans ($112,512 of principal) and issued 1,066,366 of the Company’s restricted common stock and 1,066,366 of warrants (at an exercise price of $0.35) with a one year term.  The new notes are for nine months and interest is calculated at 10% per annum, payable quarterly in stock.  The notes are convertible at any time at $0.14 and carry mandatory principal repayments when options or warrants are exercised and the company receives cash proceeds.
 
The Company evaluated the extension event under ASC 470-50 “Debtor’s Accounting for a Modification or Exchange of Debt Instruments” to determine if the modification was substantial. Because the change in fair value of the conversion option was less than 10% of the carrying value of the debt, the debt modification determined not to be substantial and as a result, no gain or loss was recorded.

The Company evaluated the modification of the debt instrument and as a result recorded a debt discount amounting to $200,975 of which $24,621 related to the increase in the fair value of the embedded conversion feature.
 
Non Convertible Bridge Notes Payable:

On October 4, 2007, the Company issued a short term promissory note in the principal amount of $150,000. This note was payable on September 30, 2008 and bears an interest rate equal to the prime rate plus three percent, 6.25% per annum and is payable at the end of the term.  As of June 30, 2010 and December 31, 2009 the total of $124,790 of principal and accrued interest of $30,016 and $27,481, respectively is outstanding and currently in default for non payment of principal on maturity date.

As of June 30, 2010, the Company’s non-convertible bridge loan payable principal balance amounting to $129,790 was in default.

NOTE 6 - DUE TO STOCKHOLDERS

At June 30, 2010 and December 31, 2009, the Company was indebted to its former CEO, William Bozsnyak, in the amounts of $63,718, respectively, for working capital advances made to the Company.  For the six months ended June 30, 2009, interest expense was $1,008, which was calculated at 5.5%.  At June 30, 2010 and December 31, 2009, $164,100 in accrued interest was due to Mr. Bozsnyak.

At June 30, 2010 and as of December 31, 2009, $23,943 and $80,019, respectively, was owed for unpaid salaries and accrued vacation. 
 
13

 
NOTE 7 -    EQUITY TRANSACTIONS

Common Stock:

Payment of Interest
For the six months ended June 30, 2010, the Company issued 133,209 shares (valued at $14,795) of the Company’s common stock as payment for interest due on the Company’s 10% convertible notes.

Senior Secured Bridge Notes Issued
During the six months ended June 30, 2010, the Company issued 445,000 shares (valued at $31,438) of the Company’s restricted common stock in connection with the issuance of promissory notes amounting to $200,000.

Services Rendered
The Company issued 540,000 shares (valued at $48,600) for the three months ended June 30, 2010 of the Company’s restricted common stock as payment for compensation.

Legal Settlements
In February of 2010, the Company issued a $5,000 cash payment and 800,000 shares of the Company’s common stock valued at $72,000 to a former consulting company under the terms of a settlement agreement.

Extinguishment of Accounts Payable
During the six months ended June 30, 2010 the Company issued 100,000 shares (valued at $14,000) of its common stock in lieu of an account payable of $17,500.  The resulting gain of $3,500 is included within the loss (gain) on extinguishment of liabilities line item in the accompanying consolidated statement of operations.

Option and Warrant Exercises
During the quarter ended June 30, 2010 the Company issued 1,113,154 shares of common stock as a result of cashless exercises of 950,000 options and 800,000 warrants.

Debt Conversion of Interest
In the six months ended June 30, 2010, the Company issued 1,906,152 shares of its common stock as a result of converting $228,750 of accrued interest (which was accrued through May 31, 2010) on the bridge note holders and recorded debt conversion expense of $52,808 which is included in the debt conversion expense line item in the accompanying statement of operations.

Debt Conversion
In connection with the inducement letter issued to noteholders in the second fiscal quarter of 2010, the Company issued 825,991 and 1,398,319 shares of its common stock for $115,639 and $195,765 of the 10% and Bridge notes, respectively and recorded debt conversion expense of $106,830 which is included in the debt conversion expense line item in the accompanying statement of operations. .

Debt Exchange
Due to the exchange of debt instruments in the six months ending June 30, 2010, the Company issued 1,107,935 shares of its restricted common stock to the 10% and Bridge note holders. The Company recorded the change in the fair value of the embedded conversion option of $26,653 as a debt discount.

Issuance of Common Stock as a Result of Sale of Securities
In the three months ended the Company issued 739,092 shares of common stock as a dividend payable on Preferred Stock B for the quarter ended December 31, 2009 and March 31, 2010.  In connection with Amendment No. 2 to the Series B Convertible Preferred Stock effective March 4, 2010 the Company issued the pro rata portion of common stock amounting to 29,700,000 shares.

 
14

 
 
Warrants :

Effective June 9, 2009, the Company filed a Post Effective Amendment No. 4 to its Registration Statement on Form S-1 (“Post Effective Amendment” to extend the terms to exercise the Class A Warrant from June 30, 2009 to June 30, 2010 and to extend the term of the Class B Warrant from December 31, 2009 to June 30, 2010.  Although these expired June 30, 2010 the Company intends to file Amendment No. 5 to its S-1 Registration Statement to extend the Class A and Class B warrants to January 31, 2011.

For the six months ended June 30, 2010, in connection with Amendment No. 2 to the Series B Convertible Preferred Stock agreement, the Company cancelled warrants issued in the fiscal year 2009 of 22,002.200 with an exercise price of $0.15.  Pursuant to Amendment No. 2 which was effective June 4, 2010, the Company issued 25,300,000 cashless warrants with an exercise price of $0.03 and term of five years, and 25,300,000 non cashless warrants with an exercise price of $0.06 and a five year term.  As a result of this modification, the Company recorded $2,023,805 of a deemed dividend which is included in the accompanying consolidated statement of operations.

Pursuant to Amendment No. 2 to the Series B Convertible Preferred Stock agreement, when proceeds were received in the second quarter of 2010, the Company issued 7,700,000 of cashless warrants with an exercise price of $0.03 and term of five years, and 7,700,000 non cashless warrants with an exercise price of $0.06 and a five year term.

During the six months ended June 30, 2010, the Company issued 1,107,935 warrants at an exercise price of $0.35 and a one year term in connection with the debt exchange (Note 4 and 5).

During the six months ended June 30, 2010, 800,000 warrants were exercised on a net cashless basis.

NOTE 8 -     PREFERRED B

On July 29, 2009, the Company and Rock Island Capital, LLC (“Rock Island”) entered into a Series B Convertible Preferred Stock Purchase Agreement, as amended on September 9, 2009 (the “Agreement”).  Pursuant to the Agreement, the Company has sold to assignees of Rock Island an initial tranche of $2,000,000 of its Series B Convertible Preferred Stock (220,022 shares), in the aggregate, at a purchase price per share of $9.09, and has issued to such assignees Warrants to purchase 22,002,200 shares of the Company’s Common Stock, in the aggregate, at an exercise price of $0.15 per share.  Each share of Series B Convertible Preferred Stock is convertible into 100 shares of the Company’s Common Stock at the sole discretion of the holder.  Pursuant to the Agreement, Rock Island may designate one member for service on the Company’s board of directors.  Under the terms of the Agreement, Rock Island and its assignees could, at their discretion, purchase additional shares of Series B Convertible Preferred Stock and Warrants in two additional tranches of $2,000,000 and $1,000,000 payable on or before December 2, 2009, and January 8, 2010, respectively. 

The Company recorded the beneficial conversion feature and the warrant associated with such investment as a deemed preferred dividend of $2,000,000 with a corresponding credit to additional paid in capital.  In connection with the Stock Purchase Agreement and Certificate of Designation, the Preferred B stockholders were entitled to a quarterly dividend paid in common stock.  In accordance with the agreement, dividends totaling 739,092 were issued in the six months ended June 30, 2010.

 
15

 

On March 4, 2010, Echo Metrix, Inc. (the “Company”) entered into Amendment No. 2 (“Amendment No. 2”) to the Series B Convertible Preferred Stock Purchase Agreement, dated July 29, 2009, as amended by Amendment No. 1 to the Series B Convertible Preferred Stock Purchase Agreement, with Rock Island Capital, LLC (the “Purchaser”), dated September 4, 2009 (as amended, the “Purchase Agreement”).

Pursuant to the Purchase Agreement, the Company agreed to sell to the Purchaser, in tranches (with the last tranche to occur within approximately 60 days from execution of Amendment No. 2), an aggregate of 550,055 shares of Series B Preferred Stock (of which 220,022 shares were sold prior to execution of Amendment No.2) for an aggregate purchase price of $5,000,000 (of which $2,000,000 was sold prior to execution of Amendment No. 2). In addition, the Company agreed to issue to the Purchaser five-year warrants to purchase 50,000,000 shares at an exercise price of $0.03, exercisable on a cashless basis, and 50,000,000 shares at an exercise price of $0.06, not exercisable on a cashless basis, in tranches pro rata with the sale of the Series B Preferred Stock. The exercise price of the warrants not exercisable on a cashless basis shall be reduced to $0.03 if the closing price of the Company’s common stock has a volume weighted average price of less than $0.06 for a thirty day period during the term of such warrants. The Company also agreed to issue to the Purchaser 45,000,000 shares of common stock (the “Additional Shares”), in tranches pro rata with the sale of the Series B Preferred Stock. As amended by Amendment No. 3, the Purchaser may terminate the Purchase Agreement upon 10 days’ written notice, in which event the Purchaser shall not be obligated to make any additional purchases under the Purchase Agreement.

In connection with the Purchase Agreement, the Company filed an Amended and Restated Certificate of Designation of Series B Preferred Stock (the “Certificate of Designation”) filed with the State of Delaware on June 5, 2010.

In the six months ended June 30, 2010, the Company received $1,300,000 from the sale of Series B Convertible Preferred Stock, and issued an additional 143,014 preferred B shares. 

NOTE 9 -     COMMITMENTS AND CONTINGENCIES

Legal Proceedings


On or about November 2008, the plaintiffs, Freifelds brought an action against the Company seeking summary judgment in lieu of complaint on two debt conversions.  The plaintiffs converted their notes and received the Company’s stock certificates in November 2008. Subsequently, the plaintiffs brought suit, requesting repayment of their converted notes.  The Company has retained legal counsel and has filed pre-answer motion for summary judgment for the Company.  The Plaintiffs have moved for summary judgment in lieu of a complaint and we cross-moved for summary judgment. The Court has indicated that it is going to set the matter down for an evidentiary hearing. On September 3, 2009 the courts dismissed the Plaintiffs motion for summary judgment in favor of the Company. On July 9, 2009, the Plaintiffs filed discovery for the deposition schedule for October 27, 2009. The Company has been vigorously defending this action and is still in the discovery phase.

 
16

 

Attorney General Inquiry

On or about September 24, 2009, the Company received a subpoena duces tecum from the Attorney General’s Office of the State of New York that seeks documents and information related to the PULSE. The Company has been cooperating with the Attorney General’s Office, and while prepared to vigorously defend  itself, the Company is in settlement negotiations with the Attorney General’ Office to amicably resolve the inquiry. As of the date of this filing, no value or estimate has been assessed to a settlement.

Federal Trade Commission Civil Investigative Demand

On or about December 16, 2009, the Company received a Civil Investigative Inquiry from the Federal Trade Commission (“FTC”) related to PULSE.  The Company has been cooperating with the FTC’s investigation, and while prepared to vigorously defend itself, the Company is in discussions for a settlement with the FTC in order to amicably resolve the investigation. As of the date of this filing, no value or estimate has been assessed to a settlement.
 
Almut Von Biedermann
On May 10, 2010, the Company was served with an action from Ms. Von Biederman for breach of contract seeking damages in excess of $75,000. The Company intends to vigorously defend the action, and has accrued $20,000 of prior consulting fees due to Ms. Von Biedermann.

NOTE 10 -     SUBSEQUENT EVENTS

In July of 2010, the Company issued 115,138 shares of its restricted Common Stock for consulting services rendered valued at 15,000.

In August of 2010, the Company issued 20,000 shares pursuant to a 10b-5 plan and 205,128 shares as a result of 300,000 warrants which were exercised on a cashless basis.

On July 29, 2010 the Company entered into Amendment No. 3 the Stock Purchase Agreement of its Series B Convertible Preferred Stock with Rock Island Capital LLC whereby it amended the termination clause to remove the penalties and the termination payment fee.

 
17

 
  
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations.

The following is a discussion of our results of operations and current financial position.  This discussion should be read in conjunction with our unaudited consolidated financial statements and related notes included elsewhere in this report, as well as our audited consolidated financial statements and related notes included in our Annual Report on Form 10-K for the year ended December 31, 2009.

As used in this quarterly report on Form 10-Q, references to the “Company,” “we,” “us,” “our” or similar terms include EchoMetrix, Inc. and its consolidated subsidiaries.

Forward Looking Statements

Except for the historical information contained herein, the matters discussed below or elsewhere in this quarterly report may contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those contemplated by the forward-looking statements.  Forward-looking statements reflect the Company's views and assumptions based on information currently available to management. Such views and assumptions are based on, among other things, the Company's operating and financial performance over recent years and its expectations about its business for the current and future fiscal years.  Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct.  Such statements are subject to certain risks, uncertainties and assumptions, including, but not limited to, (a) the Company's ability to secure necessary capital in order to continue to operate (b) the Company's ability to complete and sell its products and services, (c) the Company's ability to achieve levels of sales sufficient to cover operating expenses, (d) prevailing economic conditions which may significantly deteriorate, thereby reducing the demand for the Company's products and services, (e) regulatory or legal changes affecting the Company's business and (f) the effectiveness of the Company's relationships in the parental control and monitoring software and services, and imaging products business.
 
General

Echometrix, Inc is a software company that develops technology that understands and interprets the digital web. The Company currently maintains two operating divisions; the FamilySafe Parental Controls division and the Data Analytics division. Through FamilySafe Inc, a wholly owned subsidiary, we offer software products intended to protect children from dangers on the Internet and the world of mobile texting. Our products have been specially engineered to monitor, block and alert parents the moment a child encounters inappropriate material from any Internet or mobile related source. Our Data Analytics division has developed an advanced data analytics tool designed to enable real-time aggregation, measurement, and analysis of digital data streams.
 
The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern.  These circumstances raise substantial doubt about the Company's ability to continue as a going concern.  The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.  Management's efforts have been directed towards the development and implementation of a plan to generate sufficient revenues to cover all of its present and future costs and expenses.  The plan includes, among other things, implementing numerous online sales campaigns of parental control software, and leveraging the Company’s core competencies.

If the Company does not generate sufficient revenues from the sales of its products in an amount necessary to meet its cash needs, the Company will need additional financing to continue to operate. As the Company increases sales from its products and services, the Company expects to increase cash flows from operations.

 
18

 

Management's efforts have been directed towards the development and implementation of a plan to generate sufficient revenues to cover all of its present and future costs and expenses. This plan which was implemented in the fourth quarter of fiscal year 2009 includes a corporate restructuring, which repositions Echometrix as a business-to-business (B2B) company.  By realigning the Company into two separate and distinct divisions, FamilySafe and Data Analytics, Echometrix will refocus its business on high-growth, global resellers with established consumer brands. In line with accelerating growth through this realignment, Echometrix has completed and is launching a multi-language version of its award-winning FamilySafe Internet product on a global basis. The Company is also launching its new FamilySafe Mobile offering, the first ever, multi-language parental text monitoring product which can be used on any text-enabled mobile phone. These products will only be available through major consumer-brand resellers and over the past two months, Echometrix has been in discussions with numerous consumer brands in the United States, Europe and South America. The Company's new approach will provide parents with increased access to FamilySafe's comprehensive child protection solution across all device platforms, including computers and mobile phones. Millions of teens now use mobile phones as their primary communication device and parents are increasingly concerned about new dangers such as sexting and cyber-bullying. Data Analytics: Echometrix is further developing the Data Analytics platform by integrating new analytical capabilities, innovative tools, and solutions to meet the ever-increasing growth of digital data streams.

Results of Operations

Comparison of the Results for the Six Months Ended June 30, 2010 and June 30, 2009

Revenue for the six months ended June 30, 2010 and 2009 was $16,419 and $17,409, respectively, a slight decrease of $990. Gross loss decreased to $51,279 from $16,462 due to the increased amortization of software costs in the current period ended June 30, 2010 compared to the same period in the prior year.

Operating costs totaled $2,070,957 for the six months ended June 30, 2010 compared to $1,552,369 for the prior six month period ending June 30, 2009.  This increase of $518,588 is due primarily to the increase of $491,539 in general and administrative expenses.  Included in general and administrative costs are salaries and employee benefits including stock based compensation, professional fees (including legal accounting and consulting fees) rent and general insurance.  Salaries, employee benefits and stock based compensation increased by approximately $327,743. Professional fees increased by approximately $179,026 compared to the six months ended June 30, 2009. The increase in general and administrative expenses is a direct result of the Company’s focus on the parental control product for the mobile market for consulting services, legal and non cash stock based compensation for services of outside consultants and advisors.

Loss (gain) on extinguishment of debt for the six months ended June 30, 2010 consisted of a gain of $3,500 for an extinguishment of accounts payable and a loss on extinguishment related to debt modification accounting of $34,763. The prior six months ended June 30, 2010 of $15,128 related to a gain for a pay off of a capital lease.

During the six months ended June 30, 2010 the Company recorded debt conversion expense totaling $159,638 compared to zero for the same comparative prior period.

Comparison of the Results for the Three Months Ended June 30, 2010 and June 30, 2009

Revenue for the three months ended June 30, 2010 and 2009 was $8,769 and $8,312, respectively, a slight increase of $484. Gross loss increased to $26,171 from $9,491 due to the increased amortization of software costs in the three months ended June 30, 2010 compared to the same period in the prior year.

Operating costs totaled $1,144,631 for the three months ended June 30, 2010 compared to $645,808 for the prior three month period ended June 30, 2009.  This increase of $495,823 is due primarily to the increase of $485,454 in general and administrative expenses.  Included in general and administrative costs are salaries and employee benefits including stock based compensation, professional fees (including legal accounting and consulting fees) rent and general insurance.  Salaries, employee benefits and stock based compensation increased by approximately $485,678. Professional fees increased slightly by approximately $36,722 compared to the six months ended June 30, 2009. The increase in general and administrative expenses is a direct result of the Company’s focus on the parental control product for the mobile market for consulting services, legal and non cash stock based compensation for services of outside consultants and advisors.

Loss (gain) on extinguishment of debt for the three months ended June 30, 2010 consisted of a gain of $3,500 for an extinguishment of accounts payable and a loss on extinguishment related to debt modification accounting of $34,763. There were no extinguishments in the comparable prior period.

During the three months ended June 30, 2010 the Company recorded debt conversion expense totaling $159,638 compared to zero for the same comparative prior period.

 
19

 
 
Liquidity and Capital Resources

The Company's liquidity and capital needs relate primarily to working capital and other general corporate requirements.  To date, the Company has funded its operations with stockholder loans, by issuing notes and by the sale of common and preferred stock.  Since inception, the Company has not generated any significant cash flows from operations.  At June 30, 2010, the Company had cash and cash equivalents of $49,270 and a working capital deficiency of $2,607,310.  If the Company does not generate sufficient revenues from the sales of its products in an amount necessary to meet its cash needs, the Company would need additional financing to continue to operate.  As the Company increases sales from its products and services, the Company expects to increase cash flows from operations.

Net cash used in operating activities for the six months ended June 30, 2010 and 2009 was $1,104,418 and $673,710, respectively.   The current period net cash used in operating activities relates to the net loss of $2,620,621 offset by adjustments totaling $1,516,204, which primarily relates to $865,464 of non cash stock compensation expense, debt modification expense of $159,638 and depreciation and amortization of $292,687.  The prior comparative period’s net cash used in operating was due to a net loss of $1,891,315 offset by non cash stock compensation of $845,567 and $264,533 of depreciation and amortization. 

Net cash used in investing activities for the six months ended June 30, 2010 and 2009 was $89,044 and $142,794 and are attributable to the additions of software costs.  The Company has spent the six months ended June 30, 2010 in developing the parental control product for the mobile market.

Net cash provided by financing activities was $1,204,842 and $797,224 for the six months ended June 30, 2010 and 2009, respectively. The increase was a result of the proceeds from the sale of the Company’s Preferred B Stock totaling $1,300,000 in the current period compared to net proceeds from bridge note holders in the prior comparable six months totaling $1,075,000.

While the Company has raised capital from equity and debt transactions as mentioned above, we are dependent on improved operating results and raising additional funds over the next twelve month period. There are no assurances that we will be able to secure additional funding. In the event that we are unable to generate sufficient cash flow or receive proceeds from offerings of debt or equity securities, the Company may be forced to curtail or cease its activities.
 
Research and Development

Research and development costs are generally expensed as incurred. In accordance with the provisions of FASB Codification Topic ACS 985-20, "Costs of Software to be Sold, Leased, or Marketed,” software development costs are subject to capitalization beginning when a product's technological feasibility has been established and ending when a product is available for release to customers. For the six months ended June 30, 2010, and 2009 the Company capitalized $89,044 and $142,794 of software and website development costs, respectively.  The software and website costs are amortized on a straight line basis over the estimated useful life of three years. Amortization expense for the six month period ended June 30, 2010 and 2009 was $74,974 and $33,365 respectively.
 
 In accordance with FASB Codification Topic ASC 360-10-15, Impairment or Disposal of Long-Lived Assets, we review long-lived assets for impairment whenever circumstances and situations change such that there is an indication that the carrying amounts may not be recovered.  In such circumstances, we will estimate the future cash flows expected to result from the use of the asset and its eventual disposition.  Future cash flows are the future cash inflows expected to be generated by an asset less the future outflows expected to be necessary to obtain those inflows.  If the sum of the expected future cash flows (undiscounted and without interest charges) is less than the carrying amount of the asset, we will recognize an impairment loss to adjust to the fair value of the asset.  There have been no impairments for the six month period ended June 30, 2010.

 
20

 
 
The Company continually strives to enhance and improve the functionality of its software products.  As such all new programming must be tested, even if it is only a small component of a larger existing element of the software, before being released to the public. Testing is an ongoing process and generally occurs in three areas. First, upgrades and enhancements are done on a continual basis to prolong the lifecycle of the products and as new enhancements and upgrades are completed, each item must be tested for performance and function. Testing is also performed to assure that new components do not adversely affect existing software. Finally, as with all software, testing must assure compatibility with all third party software, new operating systems and new hardware platforms.

Critical Accounting Policies:
 
Refer to the Annual Report on Form 10-K for the year ended December 31, 2009 filed with SEC for a listing of all such accounting principles.

Item 3.  Quantitative and Qualitative Disclosures about Market Risk
Not Applicable

Item 4.  Controls and Procedures.

Internal Controls
 
 
(a)
Evaluation of Disclosure Controls and Procedures. The Company maintains controls and procedures designed to ensure that information required to be disclosed in the reports that it files or submits under the Securities Exchange Act of 1934, as amended (“Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission. The Chief Executive Officer and Chief Financial Officer have evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e)) as of June 30, 2010 and have concluded that, as of such date, our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported with the time periods specified in the Commission's rules and forms.

 
(b)
Changes in Internal Controls.  There were no changes in our internal controls over financial reporting that occurred during the three month period ended June 30, 2010 that have materially affected, or are reasonably like to materially affect, our internal controls over financial reporting.
 
The Company's management, including the Chief Executive Officer and the Chief Financial Officer, does not expect that the Company's disclosure controls or the Company's internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. Because of the inherent limitations in a cost effective control system, misstatements due to error or fraud may occur and may not be detected. We will conduct periodic evaluations of our internal controls to enhance, where necessary, our procedures and controls.

 
21

 
 
PART II

Item 1.  Legal Proceedings.

Attorney General Inquiry

By subpoena duces tecum dated September 24, 2009, the Attorney General’s Office of the State of New York advised the Company that it had opened an inquiry to determine whether an action or proceeding should be instituted against the Company or any other entity pursuant to Executive Law §63(12). The Company has been cooperating with the Attorney General’s Office, and while prepared to vigorously defend itself, the Company is in settlement negotiations with the Attorney General’ Office to amicably resolve the inquiry.

Federal Trade Commission Civil Investigative Demand

By Civil Investigative Demand dated December 16, 2009, the Federal Trade Commission “(“FTC”) advised the Company that it had opened an investigation to determine if there is, has been or may be any violations of laws administered by the FTC.  The Company has been cooperating with the FTC’s investigation, and while prepared to vigorously defend itself, the Company is in settlement negotiations with the FTC in order to amicably resolve the investigation.

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds.

Pursuant to the purchase agreement with Rock Island Capital LLC, as amended, the Company issued 6,480,000 shares of Common Stock, 84,078 shares of its Preferred B Stock, and  7,700,000 of the three cents cashless warrants and 7,700,000 of the six cents non cashless warrants for proceeds received from April 10, 2010 through June 30, 2010.  

The above securities were issued pursuant to the exemption from registration under Section 4(2) of the Securities Act for transactions not involving a public offering.

Item 3.  Defaults upon Senior Securities.

The Company is currently in default on the 10% convertible notes totaling $118,193 of principal as of June 30, 2010.  In addition, the Company is in default on the principal of short term bridge notes payable totaling $254,790 as of June 30, 2010.

Item 4.  Removed and Reserved.
 
Item 5.  Other Information.
 
None.

 
22

 

Item 6.            Exhibits.

(a)         Exhibits

10.1   Amendment No. 3 to the Series B Convertible Preferred Stock Purchase Agreement, dated July 29, 2009

31.1   Certification of Principal Executive Officer pursuant to Section 302 of The Sarbanes-Oxley Act of 2002.

31.2   Certification of Principal Financial Officer pursuant to Section 302 of The Sarbanes-Oxley Act of 2002.

32.1   Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of The  Sarbanes-Oxley Act of 2002.

32.2   Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of Sarbanes-Oxley Act.

 
23

 

SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EchoMetrix, Inc.
(Registrant)
   
By:
/s/ Erica Zalbert
 
Erica Zalbert, Principal Financial Officer
   
Date: August 23, 2010
 
24