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EX-32.1 - Qornerstone Inc.v188163_ex32-1.htm
EX-32.2 - Qornerstone Inc.v188163_ex32-2.htm
EX-31.1 - Qornerstone Inc.v188163_ex31-1.htm
EX-99.1 - Qornerstone Inc.v188163_ex99-1.htm
EX-31.2 - Qornerstone Inc.v188163_ex31-2.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended April 30, 2010.
or

¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934

For the transition period from to                                to                               

Commission File Number :           000-52945

TECHMEDIA ADVERTISING, INC.
(Exact name of registrant as specified in its charter)

Nevada
98-0540833
(State or other jurisdiction of incorporation or
organization)
(I.R.S. Employer Identification No.)
   
c/o 62 Upper Cross Street,
#04-01 Singapore
(Address of principal executive offices)
 
058353
(Zip Code)

011-65-65323001
(Registrant’s telephone number, including area code)
   
N/A
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
x Yes                 ¨ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
¨ Yes                 ¨ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer      ¨                                                                               Acelerated filer ¨
Non-accelerated filer        ¨ (Do not check if a smaller reporting company)    Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
¨ Yes                 x No

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court.
¨ Yes                 ¨ No

APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:  47,844,000 shares of $0.001 par value common stock as of June 11, 2010.

 
 

 

TABLE OF CONTENTS

USE OF NAMES
3
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
3
PART I – FINANCIAL INFORMATION
3
Item 1. Financial Statements
3
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
4
Item 3. Quantitative and Qualitative Disclosures About Market Risk.
9
Item 4T. Controls and Procedures.
9
PART II - OTHER INFORMATION
10
Item 1. Legal Proceedings
10
Item 1A. Risk Factors
10
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
10
Item 3. Defaults upon Senior Securities
11
Item 4. Submission of Matters to a Vote of Security Holders
11
Item 5. Other Information
11
Item 6. Exhibits
11
 
 
2

 

USE OF NAMES

In this quarterly report, the terms “TechMedia,” “Company,” “we,” or “our,” unless the context otherwise requires, mean TechMedia Advertising, Inc. and its subsidiaries.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This quarterly report on Form 10-Q and other reports that we file with the SEC contain statements that are considered forward-looking statements.  Forward-looking statements give the Company’s current expectations, plans, objectives, assumptions or forecasts of future events.  All statements other than statements of current or historical fact contained in this quarterly report, including statements regarding the Company’s future financial position, business strategy, budgets, projected costs and plans and objectives of management for future operations, are forward-looking statements.  In some cases, you can identify forward-looking statements by terminology such as “anticipate,” “estimate,” “plans,” “potential,” “projects,” “ongoing,” “expects,” “management believes,” “we believe,” “we intend,” and similar expressions.  These statements are based on the Company’s current plans and are subject to risks and uncertainties, and as such the Company’s actual future activities and results of operations may be materially different from those set forth in the forward looking statements.  Any or all of the forward-looking statements in this quarterly report may turn out to be inaccurate and as such, you should not place undue reliance on these forward-looking statements.  The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs.  The forward-looking statements can be affected by inaccurate assumptions or by known or unknown risks, uncertainties and assumptions due to a number of factors, including:

·
dependence on key personnel;
·
competitive factors;
·
the operation of our business; and
·
general economic conditions in the United States and India.

These forward-looking statements speak only as of the date on which they are made, and except to the extent required by federal securities laws, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.  In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.  All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the cautionary statements contained in this quarterly report.

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and the SEC instructions to Form 10-Q.  In the opinion of management, all adjustments considered necessary for a fair presentation have been included.  Operating results for the interim period ended April 30, 2010, are not necessarily indicative of the results that can be expected for the full year.

 
3

 
 
TECHMEDIA ADVERTISING, INC. AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
Consolidated Financial Statements-
 
   
Consolidated Balance Sheets as of April 30, 2010, and July 31, 2009
F-2
   
Consolidated Statements of Operations and Comprehensive (Loss) for the Three
 
Months and Nine Months Ended April 30, 2010, and 2009, and
 
Cumulative from Inception
F-3
   
Consolidated Statements of Cash Flows for the Nine Months Ended
 
April 30, 2010, and 2009, and Cumulative from Inception
F-4
   
Notes to Consolidated Financial Statements April 30, 2010, and 2009
F-5
 
 

 
 
TECHMEDIA ADVERTISING, INC. AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
CONSOLIDATED BALANCE SHEETS (NOTE 2)
AS OF APRIL 30, 2010, AND JULY 31, 2009
(Unaudited)
 
   
April 30,
   
July 31,
 
   
2010
   
2009
 
ASSETS
           
Current Assets:
           
Cash and cash equivalents
  $ 245,179     $ 2,784,198  
Accounts receivable - Related parties
               
Note receivable
    -       350,000  
Advance
    85,929       85,000  
Interest
    -       1,545  
Total accounts receivable - Related parties
    85,929       436,545  
Prepaid consulting fees and rent expense
    649,579       93,808  
Total current assets
    980,687       3,314,551  
Property and Equipment:
               
Computer equipment and peripherals
    11,442       3,000  
      11,442       3,000  
Less - Accumulated depreciation and amortization
    (3,026 )     (750 )
      8,416       2,250  
Construction work in progress
    1,020,000       -  
Net property and equipment
    1,028,416       2,250  
Other Assets:
               
Deferred acquisition costs
    -       13,000  
Goodwill
    6,717       -  
Total other assets
    6,717       13,000  
Total Assets
  $ 2,015,820     $ 3,329,801  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
Current Liabilities:
               
Accounts payable - Trade
  $ 19,688     $ 3,658  
Accrued liabilities
    80,198       20,529  
Due to Directors and stockholders
    54,445       500  
Total current liabilities
    154,221       24,687  
Total liabilities
    154,221       24,687  
Commitments and Contingencies
               
Stockholders' Equity:
               
Common stock, par value $0.001 per share; 1,100,000,000
               
shares authorized; 47,794,000 and 44,919,000 shares
               
issued and outstanding in 2010 and 2009, respectively
    47,794       44,919  
Additional paid-in capital
    5,528,846       1,234,006  
Common stock subscribed
    52,500       2,275,000  
Accumulated other comprehensive income
    50,561       -  
(Deficit) accumulated during the development stage
    (3,818,212 )     (248,811 )
Total stockholders' equity
    1,861,489       3,305,114  
Total Liabilities and Stockholders' Equity
  $ 2,015,820     $ 3,329,801  
 
The accompanying notes to consolidated financial statements are
an integral part of these consolidated balance sheets.
 
F-2

 
TECHMEDIA ADVERTISING, INC. AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE (LOSS) (NOTE 2)
FOR THE THREE MONTHS AND NINE MONTHS ENDED APRIL 30, 2010, AND 2009, AND
CUMULATIVE FROM INCEPTION (JANUARY 30, 2007)
THROUGH APRIL 30, 2010
(Unaudited)
 
   
Three Months Ended
   
Nine Months Ended
   
Cumulative
 
   
April 30,
   
April 30,
   
From
 
   
2010
   
2009
   
2010
   
2009
   
Inception
 
Revenues
  $ -     $ -     $ -     $ -     $ -  
Expenses:
                                       
General and administrative-
                                       
Stock-based compensation
    907,464       -       2,076,648       -       2,076,648  
Legal and accounting fees
    98,860       43,265       329,954       105,481       332,504  
Management fees
    8,706       -       208,229       -       211,305  
Consulting fees
    109,474       -       365,083       -       365,083  
Investor relations
    247,500       -       247,500               247,500  
Salaries and wages
    29,777       -       141,501       -       141,501  
Travel
    61,009       2,000       158,867       2,000       158,867  
Professional fees
    52,833       4,310       88,454       5,119       88,454  
Office supplies and other
    26,580       -       136,685       -       140,873  
Office rent
    15,409       -       36,685       582       36,685  
Depreciation and amortization
    975       250       2,276       1,350       3,026  
Advertising and promotion
    5,717       -       13,074       -       13,074  
Total general and administrative expenses
    1,564,304       49,825       3,804,956       114,532       3,815,520  
(Loss) from Operations
    (1,564,304 )     (49,825 )     (3,804,956 )     (114,532 )     (3,815,520 )
Other Income (Expense):
                                       
Loss on write-off website costs
    -       -       -       (2,692 )     (2,692 )
(Loss) Before Income Taxes
    (1,564,304 )     (49,825 )     (3,804,956 )     (117,224 )     (3,818,212 )
Provision for Income Taxes
    -       -       -       -       -  
Net (Loss)
  $ (1,564,304 )   $ (49,825 )   $ (3,804,956 )   $ (117,224 )   $ (3,818,212 )
Comprehensive (Loss):
                                       
Foreign currency translation
    (27,731 )     -       50,561       -       50,561  
Total Comprehensive (Loss)
  $ (1,592,035 )   $ (49,825 )   $ (3,754,395 )   $ (117,224 )   $ (3,767,651 )
(Loss) Per Common Share:
                                       
(Loss) per common share - Basic and Diluted
  $ (0.03 )   $ (0.00 )   $ (0.08 )   $ (0.00 )        
Weighted Average Number of Common Shares
                                       
Outstanding - Basic and Diluted
    47,527,333       43,120,000       46,993,453       43,120,000          
 
The accompanying notes to consolidated financial statements are
an integral part of these consolidated statements.

 
F-3

 
 
TECHMEDIA ADVERTISING, INC. AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
CONSOLIDATED STATEMENTS OF CASH FLOWS (NOTE 2)
FOR THE NINE MONTHS ENDED APRIL 30, 2010, AND 2009, AND
CUMULATIVE FROM INCEPTION (JANUARY 30, 2007)
THROUGH APRIL 30, 2010
(Unaudited)
 
   
Nine months ended
   
Cumulative
 
   
April 30,
   
From
 
   
2010
   
2009
   
Inception
 
Operating Activities:
                 
Net (loss)
  $ (3,804,956 )   $ (117,224 )   $ (3,818,212 )
Adjustments to reconcile net (loss) to net cash
                       
(used in) operating activities:
                       
Stock-based compensation
    2,076,648       -       2,076,648  
Depreciation and amortization
    2,276       1,350       3,026  
Loss on write-off of website cost
    -       2,692       2,692  
Recapitalization adjustment from reverse merger
    (208,010 )     -       (208,010 )
Consulting services paid by the issuance of common stock
    254,167       -       254,167  
Disposal of computers and peripherals
    (3,551 )     -       665  
Changes in assets and liabilities-
                       
Accounts receivable
    350,616       -       (85,929 )
Prepaid consulting fees and rent
    57,091       582       (180,580 )
Accounts payable – Trade
    16,030       9       19,688  
Accrued liabilities
    59,669       34,669       80,198  
Net Cash (Used in) Operating Activities
    (1,200,020 )     (77,922 )     (1,855,647 )
Investing Activities:
                       
Loan to related party
    -       (85,000 )     (85,000 )
Purchases of property and equipment
    (1,028,442 )     (3,000 )     (1,031,442 )
Excess of purchase price over fair value of assets acquired
    (6,717 )     -       (6,717 )
Net Cash (Used in) Investing Activities
    (1,035,159 )     (88,000 )     (1,123,159 )
Financing Activities:
                       
Issuance of common stock for cash
    52,500       1,089,031       3,714,750  
Deferred acquisition costs
    -       (10,000 )     -  
Payment of finder's fees
    (460,846 )     -       (595,771 )
Due to Directors and stockholders
    53,945       500       54,445  
Net Cash (Used in) Provided by Financing Activities
    (354,401 )     1,079,531       3,173,424  
Effect of Exchange Rate Changes on Cash and Cash Equivalents
    50,561       -       50,561  
Net (Decrease) Increase in Cash and Cash Equivalents
    (2,539,019 )     913,609       245,179  
Cash and Cash Equivalents - Beginning of Period
    2,784,198       2,869       -  
Cash and Cash Equivalents - End of Period
  $ 245,179     $ 916,478     $ 245,179  
      -               -  
Supplemental Disclosure of Cash Flow Information:
                       
Cash paid during the period for:
                       
Interest
  $ -     $ -     $ -  
Income taxes
  $ -     $ -     $ -  
 
In January 2009, the former Director, president, and stockholder of the Company waived the repayment of a loan and forgave the Company of the $14,600 debt. The amount of forgiven debt of the repayment of $14,600 was considered as an addition to paid-in capital in the accompanying consolidated balance sheet as of July 31, 2009.

On September 17, 2009, the Company issued 100,000 shares to a consulting company for certain financial advisory and research services which will be performed in one year period.  The services were valued at $100,000.

On February 18, 2010, the Company issued 500,000 shares to a company for investor relations services which will be performed over a one-year period.  The services were valued at $750,000.
 
The accompanying notes to consolidated financial statements are
an integral part of these consolidated statements
 
 
F-4

 

TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)

 (1)           Summary of Significant Accounting Policies

   Basis of Presentation and Organization

TechMedia Advertising, Inc. (formerly “Ultra Care, Inc.”)  (“TechMedia” or the “Company”) is a Nevada corporation in the development stage.  The Company was incorporated on January 30, 2007.  The original business plan of the Company was to service the healthcare industry and provide prospective employers with reliable recruitment, screening, and placement services by developing an innovative web-based service to match foreign-based nurses who are looking to work in the United States and Canada with healthcare employers located in the United States and Canada.  The Company adopted a new business plan in 2009.  The new business plan of the Company entails the entry into the streaming digital media advertising business in India through an operating entity established in that country.  The accompanying consolidated financial statements were prepared from the accounts of the Company and its wholly owned subsidiaries under the accrual basis of accounting.

In addition, in March 2007, the Company commenced a capital formation activity through a Private Placement Offering (“PPO”), exempt from registration under the Securities Act of 1933, to raise up to $38,000 through the issuance 16,720,000 shares (post forward stock split) of its common stock, par value $0.001 per share, at an offering price of approximately $0.002 per share.  As of July 31, 2007, the Company closed the PPO and received proceeds of $38,000.

Further, on November 7, 2007, the Company filed a Registration Statement on Form SB-2 with the SEC to register 16,720,000 shares (post forward stock split) of its common stock for selling stockholders.  The Registration Statement was declared effective by the SEC on November 30, 2007.  The Company will not receive any of the proceeds of this registration activity once the shares of common stock are sold.

On January 28, 2009, the Company filed Articles of Merger in the State of Nevada with its wholly owned subsidiary, TechMedia Advertising, Inc., in order to effect a name change from Ultra Care, Inc. to TechMedia Advertising, Inc.  The name change was effective with the State of Nevada and FINRA on February 17, 2009.

On July 27, 2009, the Company entered into a share exchange agreement (the “Exchange Agreement”) with TechMedia Advertising Mauritius (“TM Mauritius”) and all of the shareholders of TM Mauritius (the “Sellers”), whereby, at closing, the Company would acquire all of the issued and outstanding shares in the capital of TM Mauritius from the Sellers in exchange for the issuance of 24,000,000 shares of Common Stock to the Sellers on a pro rata basis in accordance with each Seller’s percentage ownership in TM Mauritius.  TM Mauritius is the sole beneficial owner of TechMedia Advertising (India) Private Limited (“TM India”), a company organized under the laws of India, which is engaged in the initial stages of selling outdoor advertising on billboards and digital signs in India located in high traffic locations.  Such locations range from transportation vehicles, commercial buildings, to supermarkets and restaurants, by forming a partnership with media space owners.
 
F-5

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
TM Mauritius was incorporated pursuant to the laws of Mauritius on March 11, 2009.  At the time of closing of the Exchange Agreement, the Company was the sole shareholder of TM Mauritius.  On June 22, 2009, TM Mauritius acquired sole beneficial ownership of TM India through an exchange of four ordinary shares of capital stock of TM Mauritius for 1,000 shares of paid-up capital stock of TM India.
 
TM India was incorporated pursuant to the laws of India on December 27, 2007.  Since its incorporation, TM India has been involved in investigating, researching, and establishing relationships in the media industry in India.

On August 6, 2009, the Exchange Agreement closed and as a result, TM Mauritius became a wholly owned subsidiary of the Company.  As a result of the closing of the Exchange Agreement, the Sellers collectively own 24,000,000 shares of common stock of the Company as follows: 9,600,000 shares of common stock are owned by OneMedia Limited (21.4 percent of the issued and outstanding); 7,200,000 shares of common stock of the Company are owned by Ternes Capital Ltd. (16.0 percent of the issued and outstanding); and 7,200,000 shares of common stock of the Company are owned by Johnny Lian Tian Yong (16.0 percent of the issued and outstanding), which constitutes in aggregate 53.4 percent of the issued and outstanding shares of common stock of the Company.

Subsequent to the closing of the Exchange Agreement, the business of the Company has been conducted through its subsidiary, TM Mauritius, which is pursuing its advertising business plan through a new joint venture company which is being formed in India, as well as through TM India.

On June 15, 2009, TM Mauritius was assigned TechMedia Advertising Singapore Pte. Ltd.’s rights and obligations under the Summary of Terms of Investment with respect to a joint venture arrangement for operating the business of installing, commissioning, maintaining and commercializing mobile digital advertising platforms in public commuter transports such as buses and trains in India (the “JV Business”), which was entered into between TechMedia Advertising Singapore Pte. Ltd., a company incorporated under the laws of Singapore, and Peacock Media Ltd. (“PML”), a company incorporated under the laws of India, on December 19, 2008.   
 
On October 22, 2009, the Company through its wholly owned subsidiary, TM Mauritius, entered into a Joint Venture Development and Operating Agreement (the “JV Agreement”) with PML.  In accordance with the JV Agreement, TM Mauritius and PML are in the process of forming a new private India company (the “JV Company”) where TM Mauritius will own 85 percent and PML will own 15 percent.  The JV Company will operate the business of displaying mobile digital advertising platforms in public transportation vehicles such as long-distance buses and trains in India (the “Business”).  The newly fitted buses and trains will display third-party commercial content and advertisements for a fee.
 
F-6

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
   Unaudited Interim Consolidated Financial Statements
 
The interim consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information, and the instructions for Form 10-Q under Regulation S-X of the Securities and Exchange Commission and are unaudited.  They do not include all of the information and disclosures required by generally accepted accounting principles for complete financial statements.  Therefore, the accompanying consolidated financial statements should be read in conjunction with the Company’s audited financial statements and notes thereto for the year ended July 31, 2009, included in the Company’s Annual Report on Form 10-K filed on October 20, 2009, with the SEC.
 
   Cash and Cash Equivalents
 
For purposes of reporting within the consolidated statements of cash flows, the Company considers all cash on hand, cash accounts not subject to withdrawal restrictions or penalties, and all highly liquid debt instruments purchased with a maturity of three months or less to be cash and cash equivalents.

   Revenue Recognition

The Company is in the development stage and has yet to realize significant revenues from planned operations.  Once the Company has commenced planned operations, it will recognize revenues when completion of its advertising services has occurred provided there is persuasive evidence of an agreement, acceptance has been approved by its customers, the fee is fixed or determinable based on the completion of stated terms and conditions, and collection of any related receivable is probable. 

   Property and equipment
 
Property and equipment are recorded at historical cost.  Minor additions and renewals are expensed in the year incurred.  Major additions and betterments are capitalized and depreciated over their estimated useful lives.  When property and equipment are retired or otherwise disposed of, the cost and accumulated depreciation or amortization are removed from the accounts and any resulting gain or loss is included in the results of operations for the respective period.  The Company uses the straight-line method of depreciation.  The estimated useful life of property and equipment is as follows:

 
Computer equipment and peripherals
3 years

   Income (Loss) Per Common Share
 
Basic income (loss) per share is computed by dividing the net loss attributable to the common stockholders by the weighted average number of shares of common stock outstanding during the period.  Diluted income (loss) per share is computed similar to basic loss per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive.  There were no dilutive financial instruments issued or outstanding for the nine months ended April 30, 2010, and 2009.

F-7

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
   Deferred Offering Costs

The Company defers as other assets the direct incremental costs of raising capital until such time as the offering is completed.  At the time of the completion of the offering, the costs are charged against the capital raised.  Should the offering be terminated, deferred offering costs are charged to operations during the period in which the offering is terminated.  As of April 30, 2010, and July 31, 2009, the Company had not incurred any deferred offering costs.

   Deferred Acquisition Costs

The Company deferred as other assets the direct incremental costs of acquiring a company until such time as the acquisition was completed.  At the time of the completion of the acquisition, the costs were charged against the goodwill of the acquired company.  Should the acquisition be terminated, deferred acquisition costs were charged to operations during the period in which the agreement was terminated.  As of July 31, 2009, the Company recorded $13,000 of deferred acquisition costs.  Subsequent to July 2009, the Company began charging to operations the direct incremental costs of acquisition resulting from a business combination.

   Income Taxes

The Company accounts for income taxes pursuant to ASC Topic 740, Income Taxes.  Under ASC Topic 740, deferred tax assets and liabilities are determined based on temporary differences between the bases of certain assets and liabilities for income tax and financial reporting purposes.  The deferred tax assets and liabilities are classified according to the financial statement classification of the assets and liabilities generating the differences.

The Company maintains a valuation allowance with respect to deferred tax assets.  The Company establishes a valuation allowance based upon the potential likelihood of realizing the deferred tax asset and taking into consideration the Company’s financial position and results of operations for the current period.  Future realization of the deferred tax benefit depends on the existence of sufficient taxable income within the carryforward period under the Federal tax laws.

Changes in circumstances, such as the Company generating taxable income, could cause a change in judgment about the realizability of the related deferred tax asset.  Any change in the valuation allowance will be included in income in the year of the change in estimate.

F-8

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
    Stock-based Compensation
 
The Company accounts for stock-based compensation in accordance with ASC Topics 505 and 718.  Stock-based compensation for stock options is measured based on the estimated fair value of each award on the date of grant using the Black-Scholes valuation model.  Stock-based compensation for restricted shares is measured based on the closing fair market value of the Company's common stock price on the date of grate.  The Company recognizes stock-based compensation costs as expenses realized ratably on a straight-line basis over the requisite service period.
 
    Concentration of Risk

As of April 30, 2010, and July 31, 2009, the Company maintained its cash accounts at two commercial banks.  The balance in each account was subject to FDIC coverage.
 
    Fair Value of Financial Instruments

The Company estimates the fair value of financial instruments using the available market information and valuation methods.  Considerable judgment is required in estimating fair value.  Accordingly, the estimates of fair value may not be indicative of the amounts the Company could realize in a current market exchange.  As of April 30, 2010, and July 31, 2009, the carrying value of the Company’s financial instruments approximated fair value due to the short-term maturity of these instruments.

   Common Stock Registration Expenses

The Company considers incremental costs and expenses related to the registration of equity securities with the SEC, whether by contractual arrangement as of a certain date or by demand, to be unrelated to original issuance transactions.  As such, subsequent registration costs and expenses are reflected in the accompanying consolidated financial statements as general and administrative expenses, and are expensed as incurred.

    Lease Obligations

All noncancellable leases with an initial term greater than one year are categorized as either capital or operating leases.  Asset recorded under capital leases are amortized according to the methods employed for property and equipment or over the term of the related lease, if shorter.

   Estimates

The accompanying consolidated financial statements were prepared on the basis of accounting principles generally accepted in the United States of America.  The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities as of April 30, 2010, and July 31, 2009, and expenses for the three and nine months ended April 30, 2010, and 2009, and cumulative from inception.  Actual results could differ from those estimates made by management.

F-9

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
(2)            Development Stage Activities and Going Concern

The Company is currently in the development stage.  The original business plan of the Company was to service the healthcare industry and provide prospective employers with reliable recruitment, screening, and placement services by developing an innovative web-based service to match foreign-based nurses who are looking to work in the United States and Canada with healthcare employers located in the United States and Canada.  The Company adopted a new business plan in 2009.  The new business plan of the Company entails the entry into the streaming digital media advertising business in India through an operating entity established in that country.

During the period from January 30, 2007, through April 30, 2010, the Company was organized and incorporated, conducted various capital formation activities through the sale of its common stock, completed a software development activity, entered into an Exchange Agreement for the acquisition of all of the issued and outstanding shares in the capital of TM Mauritius, completed a development and operating agreement for a joint venture in India, commenced the formation of a new private India company for the joint venture, and advanced $1,020,000 for the build out of mobile digital advertising equipment in public transportation vehicles in India.

On November 7, 2007, the Company filed a Registration Statement on Form SB-2 with the SEC to register 16,720,000 shares (post forward stock split) of its common stock for selling stockholders.  The Registration Statement was declared effective by the SEC on November 30, 2007.  The Company will not receive any of the proceeds of this registration activity once the shares of common stock are sold.  The Company also intends to conduct additional capital formation activities through the issuance of its common stock and to further conduct its operations.

While management of the Company believes that the Company will be successful in its planned operating activities under its new business plan, there can be no assurance that it will be successful in the development of its planned advertising services such that it will generate sufficient revenues to earn a profit or sustain its operations.

The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern.  The Company has not established any significant sources of revenue to cover its operating costs, and as such, has incurred an operating loss since inception.  Further, as of April 30, 2010, and July 31, 2009, the cash resources of the Company were insufficient to meet its planned business objectives.  These and other factors raise substantial doubt about the Company’s ability to continue as a going concern.  The accompanying consolidated financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.

F-10

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
(3)            Change in Management

On September 9, 2008, Mr. Clifford Belgica resigned as the Company’s President, Chief Executive Officer, and Director.  On the same date, Mr. Denver Melchor resigned as the Company’s Treasurer, Secretary, Chief Financial Officer, and Director.  The Company appointed Mr. Van Clayton A. Pagaduan to the offices of President, Treasurer, Secretary, and Chief Financial Officer.  The former officers and Directors also sold their interests in the Company of 26,400,000 shares (post forward stock split) of common stock to Mr. Van Clayton A. Pagaduan, which resulted in a change of beneficial ownership in securities.

On January 15, 2009, Mr. Van Clayton A. Pagaduan resigned from the offices of President, Treasurer, Secretary, Chief Financial Officer, and Director.  On same date, Mr. Alan Goh was appointed as President, Chief Executive Officer, Chief Financial Officer, Secretary, Treasurer, and a Director of the Company.  Mr. Pagaduan also sold his interest in the Company of 26,400,000 shares (post forward stock split) of common stock to Mr. Goh, which resulted in a change of beneficial ownership in securities.

On August 6, 2009, and in accordance with the Exchange Agreement, Mr. Alan Goh, the current President, CEO, CFO, Secretary and Treasurer and a Director, resigned as the Company’s President, CEO, CFO and Treasurer (remaining as the Secretary and a Director) and Mr. Johnny Lian Tian Yong was appointed as the President, CEO, Chairman and a Director of the Company.  Mr. Ratner Vellu was also appointed as a Director of the Company, and Mr. William Goh Han Tiang was appointed as the Treasurer and a Director of the Company.  However, the appointment of Mr. Johnny Lian Tian Yong, Ratner Vellu and William Goh Han Tiang as Directors of the Company, was not effective until August 14, 2009, which was 10 days after the filing date of a Schedule 14F-1 Information Statement with the Securities and Exchange Commission and the transmission of notification to all shareholders of record of common stock of the Company who were entitled to vote at a meeting for election of Directors.

(4)            Due to Directors and Stockholders

As of April 30, 2010, a loan from an individual who is a former Director, president, and stockholder of the Company amounted to $500 (July 31, 2009 - $500).  The loan was provided for working capital purposes, and is unsecured, non-interest bearing, and has no terms for repayment.

In January 2009, the former Director, president, and stockholder of the Company waived repayment of a loan amounting to $14,600, and forgave the Company of the debt.  The amount of forgiven debt of $14,600 was considered as an addition to paid-in capital in the accompanying consolidated balance sheet as of April 30, 2010.

As of April 30, 2010, a loan from an individual who is a Director of the Company amounted to $15,445 (July 31, 2009 - $0).  The loan was provided for working capital purposes, and is unsecured, non-interest bearing, and has no terms for repayment.

F-11

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
As of April 30, 2010, the Company owed four Directors the amount of $38,500, as consulting fees payable (included in due to related party in the accompanying consolidated balance sheets), in accordance with a Consulting Agreement, dated November 30, 2009.
 
(5)           Common Stock
 
The Company was originally authorized to issue 50,000,000 shares of $0.001 par value common stock.  All shares of common stock have equal voting rights, are non-assessable, and have one vote per share.  Voting rights are not cumulative and, therefore, the holders of more than 50 percent of the common stock could, if they choose to do so, elect all of the Directors of the Company.

Effective February 17, 2009, the Company completed a twenty-two (22) for one (1) forward stock split of its authorized, issued, and outstanding common stock.  As a result, the authorized capital of the Company has increased from 50,000,000 shares of common stock with a par value of $0.001 to 1,100,000,000 shares of common stock with a par value of $0.001, and correspondingly, its issued and outstanding capital increased from 1,960,000 shares of common stock to 43,120,000 shares of common stock.  The accompanying consolidated financial statements and related notes thereto have been adjusted accordingly to reflect this forward stock split.

On January 30, 2007, the Company issued 26,400,000 (post forward stock split) shares of its common stock to its Directors and officers at par value for cash proceeds of $12,000.

In March 2007, the Company commenced a capital formation activity through a PPO, exempt from registration under the Securities Act of 1933, to raise up to $38,000 through the issuance 16,720,000 (post forward stock split) shares of its common stock, par value $0.001 per share, at an offering price of approximately $0.002 per share.  As of July 31, 2007, the Company fully subscribed the PPO, and received proceeds of $38,000.  The Company accepted subscriptions from 38 foreign, non-affiliated investors.

In addition, on November 7, 2007, the Company filed a Registration Statement on Form SB-2 with the SEC to register 16,720,000 (post forward stock split) shares of its common stock for selling stockholders.  The Registration Statement was declared effective by the SEC on November 30, 2007.  The Company will not receive any of the proceeds of this registration activity once the shares of common stock are sold.

On June 8, 2009, the Company issued 145,000 shares of its common stock to four individuals due to the closing of the private placement of its common stock at $0.75 per share for total gross proceeds of $108,750.

On June 8, 2009, the Company issued 1,654,000 shares of its common stock to 11 individuals and entities due to the closing of the private placement of its common stock at $0.75 per unit for total gross proceeds of $1,240,500.

F-12

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
In connection with the issuance of the 145,000 shares and the 1,654,000 shares of its common stock, described above, the Company paid a finder’s fee of $134,925 to an unrelated third party.

On July 27, 2009, the Company entered into an Exchange Agreement with TM Mauritius, a company organized under the laws of Mauritius, and all the Sellers of TM Mauritius, whereby the Company agreed to acquire all of the issued and outstanding shares in the capital of TM Mauritius from the Sellers in exchange for the issuance of 24,000,000 shares of Common Stock of the Company to the Sellers on a pro rata basis in accordance with each Seller’s percentage ownership in TM Mauritius.

Concurrently with the closing of the Exchange Agreement, by a letter agreement entered into on July 30, 2009 (the “Letter Agreement”), between the Company and Alan Goh, Mr. Goh agreed to cancel 24,000,000 shares of the 26,400,000 shares of common stock of the Company registered in his name.

On August 12, 2009, the Company issued 2,275,000 shares of common stock to 37 individuals due to the closing of private placement at $1.00 per unit for total gross proceeds of $2,275,000.  Each unit consists of one share of common stock of the Company, and one-half of one share purchase warrant, with each whole warrant entitling the holder to purchase one additional share of the Company’s common stock at $2.00 per warrant share until two years from the date of issuance of the share purchase warrants.  The Company paid a finder’s fee of $227,500 to an unrelated third party.

On September 17, 2009, the Company issued 100,000 shares of its common stock to Emissary Capital Group, LLC (“Emissary Capital”) in accordance with the terms of a Financial Advisory Agreement, dated September 2, 2009, between the Company and Emissary Capital.  Emissary Capital will provide certain financial advisory and research services to the Company.  The transaction for the services was valued at $100,000.

On February 18, 2010, the Company issued 500,000 shares to Fusion Capital, LLC (“Fusion”) in accordance with the terms of the Investor Relations agreement, dated January 26, 2010, between the Company and Fusion.  Fusion will provide investor relations services.  The transaction for the services was valued at $750,000.

As of April 30, 2010, there were 47,794,000 shares of common stock issued and outstanding. 

(6)            Common Stock Options

On August 31, 2009, the Board of Directors unanimously approved and adopted a stock option and incentive plan (the “2009 Stock Option and Incentive Plan”).  The purpose of the 2009 Stock Option and Incentive Plan is to advance the Directors’ and stockholders’ interests by affording the Company’s key personnel an opportunity for investment in the Company and the incentive advantages inherent in stock ownership in the Company.  Pursuant to the provisions of the 2009 Stock Option and Incentive Plan, stock options, stock awards, cash awards or other incentives (the “Stock Options and Incentives”) will be granted only to key personnel, generally defined as a person designated by the Board of Directors upon whose judgment, initiative and efforts the Company may rely including any Director, officer, employee, consultant or advisor of the Company.

F-13

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
On August 31, 2009, the Board of Directors unanimously approved and granted in aggregate 1,900,000 stock options to certain Directors, officers and consultants of the Company having an exercise price of $2.22 per share and an expiration date of five years from the date of grant.  The stock options have vesting provisions of 10 percent on the date of grant, and 10 percent on the last day of each month thereafter, beginning on September 30, 2009.

The fair value of each option granted has been estimated on the date of grant using the Black-Scholes pricing model, using the following assumptions:
 
   
August 
31, 2009
 
Five Year Risk Free Interest Rate
    2.39 %
Dividend Yield
    0.00 %
Volatility
    71.50 %
Average Expected Term (Years to Exercise)
    5  

A summary of the status of options granted as of April 30, 2010, is as follows:
 
   
For The Period Ended
April 30, 2010
 
   
Shares
   
Weighted 
Average
Exercise
Price
 
Outstanding at August 31, 2009
    -       -  
Granted
    1,900,000     $ 2.22  
Exercised
    -       -  
Forfeited
    -       -  
Expired
    -       -  
Outstanding at April 30, 2010
    1,900,000     $ 2.22  
Exercisable at April 30, 2010
    1,710,000     $ 2.22  

A summary of the status of options outstanding as of April 30, 2010, is presented below:
 
F-14

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
     
Options Outstanding
   
Options Exercisable
 
Range
of
Exercise
prices
   
Number
Outstanding
   
Weighted
Average
Remaining
Life
(Years)
   
Weighted
Average
Exercise
Price
   
Number
exercisable
   
Weighted
Average
Exercise
Price
 
$ 2.22       1,900,000       4.25     $ 1.35       1,710,000     $ 2.22  
 
The weighted average grant date fair value of options granted during the nine months ended April 30, 2010 was $1.35.  The fair value of options vested during the three-month period ended April 30, 2010, amounted to $907,464.  The fair value of options vested during the nine-month period ended April 30, 2010, amounted to $2,076,648.

(7)            Income Taxes

The provision (benefit) for income taxes for the nine months ended April  30, 2010, and 2009, was as follows (using a 34 percent effective Federal income tax rate in 2010, and a 15 percent effective Federal income tax rate in 2009):
 
   
Nine Months Ended
April 30,
 
   
2010
   
2009
 
Current Tax Provision:
           
Federal-
           
Taxable income
  $ -     $ -  
Total current tax provision
  $ -     $ -  
Deferred Tax Provision:
               
Federal-
               
Loss carryforwards
  $ 1,162,659     $ (17,584 )
Change in valuation allowance
    (1,162,659 )     17,584  
Total deferred tax provision
  $ -     $ -  

The Company had deferred income tax assets as of April 30, 2010, and July 31, 2009, as follows:
 
   
As of
   
As of
 
   
April 30,
   
July 31,
 
   
2010
   
2009
 
Loss carryforwards
  $ 1,199,980     $ 37,322  
Less - Valuation allowance
    (1,199,980 )     (37,322 )
Total net deferred tax assets
  $ -     $ -  

F-15

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
As of April 30, 2010, the Company had net operating loss carryforwards for income tax reporting purposes of approximately $3,818,212 (July 31, 2009 - $248,811) that may be offset against future taxable income.  The net operating loss carryforwards will begin to expire in the year 2027.  Current tax laws limit the amount of loss available to be offset against future taxable income when a substantial change in ownership occurs or a change in the nature of the business.  Therefore, the amount available to offset future taxable income may be limited.

No tax benefit has been reported in the accompanying consolidated financial statements for the realization of loss carryforwards, as the Company believes there is high probability that the carryforwards will not be utilized in the foreseeable future.  Accordingly, the potential tax benefits of the loss carryforwards are offset by a valuation allowance of the same amount.

(8)            Related Party Transactions

As described in Note 5, on January 30, 2007, the Company issued 26,400,000 shares (post forward stock split) of its common stock to its Directors and officers at par value for cash proceeds of $12,000.  As described in Note 3, on September 9, 2008, these Directors and officers resigned from the Company.  These former officers and Directors sold their interests in the Company amounting to 26,400,000 shares (post forward stock split) of common stock to the newly appointed Director and officer of the Company.

On April 27, 2009, the Company and TM India signed a loan agreement.  TechMedia agreed to loan to TM India the principle amount of up to $1,000,000 for the purpose of financing the company with such funds being used to equip buses in India under the business arrangement between the company and Peacock Media Ltd.  The loan is bearing an annual interest rate at 3 percent and will be due and payable one year from the date of agreement.  On August 6, 2009, the Company became the sole owner of TM India through TM Mauritius, and such loan is now treated as an inter-corporate loan.  As of April 30, 2010, TechMedia had transferred $1,020,000 to TM India for the purpose of conducting the build out of mobile digital advertising equipment in public transportation vehicles in India.

The Company also loaned to TechMedia Advertising Singapore Pte. Ltd., a related party entity, the amount of $85,000 for working capital purposes.  This loan is unsecured, non-interest bearing, and has no terms for repayment.

On October 22, 2009, the Company entered into a Corporate Consulting Services Agreement with Johnny Lian Tian Yong having an effective date of September 1, 2009, whereby Mr. Lian will act as the President and CEO of the Company, assist the Company with establishing and maintaining proper internal financial controls and procedures, provide managerial advice and assist the Company with its management and business operations, policy development and reporting requirements for a term of two years ending September 1, 2011, in exchange for the Company paying Mr. Lian US$12,000 per month payable on the last day of each month.

F-16

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
In addition, on October 22, 2009, the Company entered into a Corporate Consulting Services Agreement with William Goh Han Tiang having an effective date of September 1, 2009, whereby Mr. Goh will act as the Company’s Treasurer, assist the Company’s President, CEO and principal accounting officer with establishing and maintaining proper internal financial controls and procedures, provide managerial advice and assist the Company with its management and business operations, policy development and reporting requirements for a term of two years ending September 1, 2011, in exchange for the Company paying Mr. Goh US$8,000 per month payable on the last day of each month.

Furthermore, on October 22, 2009, the Company entered into a Consulting Services Agreement with Ratner Vellu having an effective date of September 1, 2009, whereby Mr. Vellu will assist the Company in its business development and provide consulting services to the Company in the areas of corporate finance and development strategy for a term of two years ending September 1, 2011, in exchange for the Company paying Mr. Vellu US$8,000 per month payable on the last day of each month.

On November 30, 2009, the Company entered into a Corporate Consulting Services Agreement with Cher (Alan) Kian Goh having an effective date of October 1, 2009, whereby Mr. Alan Goh will act as the Secretary of the Company and will provide various consulting services to the Company as the Company’s board of directors reasonably requests for a term of two years ending October 1, 2011, in exchange for the Company paying Mr. Alan Goh US$3,500 per month payable on the last day of each month.

(9)            Commitments and Contingencies

On July 27, 2009, the Company entered into an Exchange Agreement with TM Mauritius, and all the shareholders of TM Mauritius as Sellers, whereby the Company agreed to acquire all of the issued and outstanding shares in the capital of TM Mauritius from the Sellers in exchange for the issuance of 24,000,000 shares of Common Stock of the Company to the Sellers on a pro rata basis in accordance with each Seller’s percentage ownership in TM Mauritius.  The Exchange Agreement was effective as of August 6, 2009.

On September 17, 2009, the Company issued 100,000 shares to Emissary Capital in accordance with the terms of the Financial Advisory Agreement, dated September 2, 2009, entered into between the Company and Emissary Capital.  Emissary Capital will provide certain financial advisory and research services to the Company.  The transaction for services was valued at $100,000.

On October 22, 2009, the Company through its wholly owned subsidiary, TM Mauritius, entered into a JV Agreement with PML.  In accordance with the JV Agreement, TM Mauritius and PML are in the process of forming a new private JV Company in India where TM Mauritius will own 85 percent and PML will own 15 percent.  The JV Company will operate the Business of displaying mobile digital advertising platforms in public transportation vehicles such as long-distance buses and trains in India.  The newly fitted buses and trains will display third-party commercial content and advertisements for a fee.

F-17

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
Under the JV Agreement, once the JV Company is formed, PML will assign to the JV Company the exclusive rights to use the license to operate the Business on 10,392 long distance buses within the Tamil Nadu State, where PML has a 5-year exclusive license.  The initial Board of Directors of the JV Company will be comprised of two nominees from PML, Messrs. Sandeep Chawla, and Kuljit Suri, and three nominees from TMM, Messrs. Johnny Lian, Ratner Vellu, and William Goh.  The Company will on a commercially reasonable best efforts basis raise up to US$25,000,000 which it anticipates lending in certain tranches through TMM to the JV Company over the first 5 years of the JV Company’s business, which is the initial intended working capital required to install, commission, maintain and commercialize mobile digital advertising platforms onto buses and trains and operate the Business.  Out of the US$25,000,000, US$5,000,000 is to be set aside as a contingency fund for the JV Company’s working capital needs.  During the first year of incorporation of the JV Company, TM Mauritius is to advance US$12,270,000 to the JV Company with the first US$1,000,000 to be provided by October 31, 2009, and a subsequent amount of US$4,000,000 to be provided as soon as certain expenses have been incurred by PML and certified by TM Mauritius.  As of April 30, 2010, the amount of $1,020,000 had been advanced to TM India for the build out of the mobile digital advertising equipment in public transportation vehicles contemplated by the JV Agreement  Additional amounts of US$1,932,500 are to be advanced by TM Mauritius to the JV Company on a yearly basis thereafter, however, the Board of Directors of the JV Company may determine to reduce or eliminate such additional capital contributions by TM Mauritius depending on the amount of revenues produced by the JV Company available to satisfy the required working capital.

On January 26, 2010, the Company entered into an Investor Relations Agreement with Fusion.  Terms of the agreement require that the Company pay to Fusion a monthly fee of $20,000 on the first of each month for a period of 12 months, and issue, as additional compensation, 500,000 shares of the Company’s common stock.  The shares of common stock were issued in connection with the agreement on February 18, 2010.  The transaction for services involving common stock was valued at $750,000.

(10)          Recent Accounting Pronouncements

On May 22, 2009, the FASB issued FASB Statement No. 164, (FASB ASC 958) “Not-for-Profit Entities: Mergers and Acquisitions”.  SFAS No. 164 (FASB ASC 958) is intended to improve the relevance, representational faithfulness, and comparability of the information that a not-for-profit entity provides in its financial reports about a combination with one or more other not-for-profit entities, businesses, or nonprofit activities.  To accomplish that, this Statement establishes principles and requirements for how a not-for-profit entity:

 
a.
Determines whether a combination is a merger or an acquisition.
 
b.
Applies the carryover method in accounting for a merger.
 
c.
Applies the acquisition method in accounting for an acquisition, including determining which of the combining entities is the acquirer.
 
d.
Determines what information to disclose to enable users of financial statements to evaluate the nature and financial effects of a merger or an acquisition.

F-18

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
This Statement also improves the information a not-for-profit entity provides about goodwill and other intangible assets after an acquisition by amending FASB Statement No. 142, Goodwill and Other Intangible Assets, to make it fully applicable to not-for-profit entities.

SFAS No. 164 (FASB ASC 958) is effective for mergers occurring on or after December 15, 2009, and acquisitions for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2009.  Early application is prohibited.  The management of the Company does not expect the adoption of this pronouncement to have material impact on its financial statements.

On May 28, 2009, the FASB issued FASB Statement No. 165, (FASB ASC 855) “Subsequent Events.”  SFAS No.  165 (FASB ASC 855) establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued.  Specifically, Statement 165 (FASB ASC 855) provides:

 
1.
The period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements.
 
2.
The circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements.
 
3.
The disclosures that an entity should make about events or transactions that occurred after the balance sheet date.

In accordance with this Statement, an entity should apply the requirements to interim or annual financial periods ending after June 15, 2009.  The adoption of this pronouncement did not have a material impact on the consolidated financial statements of the Company.
 
In June 2009, the FASB issued FASB Statement No. 166, (FASB ASC 860) “Accounting for Transfers of Financial Assets- an amendment of FASB Statement No, 140.”  SFAS No. 166 (FASB ASC 860) is a revision to SFAS No. 140 “Accounting for Transfers and Servicing of Financial Assets and Extinguishment of Liabilities” and will require more information about transfers of financial assets, including securitization transactions, and where companies have continuing exposure to the risks related to transferred financial assets.  It eliminates the concept of a “qualifying special-purpose entity,” changes the requirements for derecognizing financial assets, and requires additional disclosures.

This statement is effective for financial asset transfers occurring after the beginning of an entity's first fiscal year that begins after November 15, 2009.  The management of the Company does not believe the adoption of this pronouncement to have material impact on its consolidated financial statements.

F-19

 
TECHMEDIA ADVERTISING, INC.  AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
APRIL 30, 2010, AND 2009
(Unaudited)
 
In June 2009, the FASB issued FASB Statement No. 167, (FASB ASC 810) "Amendments to FASB Interpretation No. 46(R).”  SFAS No. 167 (FASB ASC 810) amends certain requirements of FASB Interpretation No. 46(R), “Consolidation of Variable Interest Entities” and changes how a company determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated.  The determination of whether a company is required to consolidate an entity is based on, among other things, an entity’s purpose and design and a company’s ability to direct the activities of the entity that most significantly impact the entity’s economic performance.

This statement is effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009.  The management of the Company does not believe the adoption of this pronouncement to have material impact on its financial statements.

In June 2009, the FASB issued FASB Statement No. 168, (FASB ASC 105) "The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles - a replacement of FASB Statement No. 162.”  SFAS No. 168 (FASB ASC 105) establishes the FASB Accounting Standards Codification (the "Codification") to become the single official source of authoritative, nongovernmental U.S. generally accepted accounting principles (“GAAP”).  The Codification did not change GAAP but reorganizes the literature.

SFAS No. 168 (FASB ASC 105) is effective for interim and annual periods ending after September 15, 2009.  The adoption of this pronouncement did not have a material impact on the consolidated financial statements of the Company.

(11)          Subsequent Events

On May 5, 2010, the Company issued 50,000 shares to Emissary Capital in accordance with a Financial Advisory and Independent Equity Research Consulting Agreement (“Emissary’s Consulting Agreement”) entered into between the Company and Emissary Capital dated March 26, 2010.

In May 2010, the Company received gross proceeds of $67,150 from four investors related to the subscription of 38,371 shares of the Company’s common stock at a price of $1.75 per share.
 
 
F-20

 

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

You should read the following plan of operation together with our financial statements and related notes appearing elsewhere in this quarterly report.  This plan of operation contains forward-looking statements that involve risks, uncertainties, and assumptions.  The actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors.

Overview

We were incorporated as “Ultra Care, Inc.” in the State of Nevada on January 30, 2007.  Up until January 15, 2009, we were engaged in the business of developing an industry-leading online resource for the nursing profession.  Subsequent to January 15, 2009, we changed the focus of our business direction to that of a company engaged in selling outdoor advertising on billboards and digital signs in India located in high traffic locations, which locations range from public transportation vehicles, commercial buildings, supermarkets and restaurants, by partnering with media space owners.  By doing this, we hope to reach a large spectrum of consumers in a wide variety of locations.

On July 27, 2009, we entered into a share exchange agreement (the “Exchange Agreement”) with TechMedia Advertising Mauritius (“TM Mauritius”), a company organized under the laws of Mauritius, and the shareholders of TM Mauritius, whereby on August 6, 2009, the Company acquired all of the issued and outstanding shares in the capital of TM Mauritius in exchange for issuing 24,000,000 (post forward stock split) shares of common stock of the Company (which 24,000,000 shares of common stock constituted in aggregate 53.4% of the issued and outstanding shares of common stock of the Company as of such date).  TM Mauritius is the sole shareholder of TechMedia Advertising (India) Private Limited (“TM India”), a company organized under the laws of India, which is engaged in the development stages of selling outdoor advertising on billboards and digital signs in India located in high traffic locations, which locations range from transportation vehicles, commercial buildings, supermarkets and restaurants, by partnering with media space owners.

The foregoing description of the Exchange Agreement does not purport to be complete and is qualified in its entirety by reference to the Exchange Agreement, which was filed as Exhibit 10.1 to the initial Form 8-K on July 31, 2009, and which is incorporated herein by reference.

As of August 6, 2009, and in accordance with the Exchange Agreement, Mr. Alan Goh, our current Secretary and director, resigned as the Company’s President, CEO, CFO and Treasurer and appointed Mr. Johnny Lian Tian Yong as the President, CEO, Chairman and a director of the Company, Mr. Ratner Vellu as a director of the Company and Mr. William Goh Han Tiang as the Treasurer and a director of the Company.  The directorship positions of Messrs. Johnny Lian Tian Yong, Ratner Vellu and William Goh did not become effective until August 14, 2009.

Concurrently with the closing of the Exchange Agreement, by a letter agreement entered into on July 30, 2009 (the “Letter Agreement”), between the Company and Alan Goh, the Company’s current Secretary and a director, Mr. Alan Goh cancelled 24,000,000 shares of the 26,400,000 shares of common stock of the Company registered in his name.  Therefore, Mr. Alan Goh now only has 2,400,000 shares of common stock of the Company registered in his name.

The foregoing description of the Letter Agreement does not purport to be complete and is qualified in its entirety by reference to the Letter Agreement, which was filed as Exhibit 10.2 to the initial Form 8-K on July 31, 2009, and which is incorporated herein by reference.

The table below illustrates the corporate structure of the Company as a result of the completion of the Exchange Agreement:

 
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On October 22, 2009, the Company through its wholly owned subsidiary, TM Mauritius, entered into a Joint Venture Development and Operating Agreement (the “JV Agreement”) with Peacock Media Ltd. (“PML”), an India corporation.
 
In accordance with the JV Agreement, TM Mauritius and PML will form a new private India company (the “JV Company”) where TM Mauritius will own 85% and PML will own 15%.  As of the date of the filing of this Form 10-Q, the JV Company has not yet been incorporated and is expected to receive government approval and issuance of a Certificate of Registration in the next four to five weeks.  However, the name for the JV Company has been approved, which is TechMedia Fleet (India) Private Limited.  The JV Company will operate the business of displaying mobile digital advertising platforms in public transportation vehicles such as long-distance buses and trains in India (the “Business”).  The newly-fitted buses and trains will display third-party commercial content and advertisements for a fee.
 
Under the JV Agreement, PML will assign to the JV Company the exclusive rights to use the license to operate the Business on 10,392 long distance buses within the Tamil Nadu State, where PML has a five year exclusive license.  The initial Board of Directors of the JV Company will be comprised of two nominees from PML, Messrs. Sandeep Chawla and Kuljit Suri, two nominees from TM Mauritius, Messrs. Ratner Vellu and William Goh and one nominee from the Company, Mr. Johnny Lian.
 
The Company will on a commercially reasonable best efforts basis attempt to raise up to US$25,000,000 which it anticipates lending in certain tranches through TM Mauritius to the JV Company over the first five years of the JV Company’s business, which is the initial intended working capital required to install, commission, maintain and commercialize mobile digital advertising platforms onto buses and trains and operate the Business.  Out of the US$25,000,000 the Company intends to raise, US$5,000,000 is to be set aside as a contingency fund for the JV Company’s working capital needs.  During the first year of incorporation of the JV Company, TM Mauritius is to advance US$12,270,000 to the JV Company with the first US$1,000,000 to be provided by October 31, 2009, which funds were advanced to PML on behalf of the JV Company as the JV Company has not yet received government approval for incorporation, and which funds have been applied towards the installation of the digital advertising platforms in buses, and a subsequent amount of US$4,000,000 to be provided as soon as certain expenses have been incurred by PML and certified by TM Mauritius.  Additional amounts of US$1,932,500 are to be advanced by TM Mauritius to the JV Company on a yearly basis thereafter, however, the Board of Directors of the JV Company, once incorporated, may determine to reduce or eliminate such additional capital contributions by TM Mauritius depending on the amount of revenues produced by the Business of the JV Company available to satisfy the required working capital.

 
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The Company will provide management knowledge and skills to manage the operations of the JV Company while PML will ensure the technical platforms operate smoothly as PML is responsible for the maintenance of the technical platforms and ensuring they remain in good working order at all times.

Upon the JV Company reaching profitability and in accordance with the terms of the JV Agreement, the profits will be used to pay its five directors collectively a management fee equivalent to 10% of the gross profit per quarter subject to a minimum annual fee of US$2,000,000 for the first year, which shall be shared equally among the directors, and the repayment of any TM Mauritius loans, and any remaining profit will be distributed to TM Mauritius and PML as a dividend on the basis of TM Mauritius receiving 85% and PML receiving 15%.

The foregoing description of the JV Agreement does not purport to be complete and is qualified in its entirety by reference to the JV Agreement, which was attached as Exhibit 10.1 to the Company’s Form 8-K filed on October 26, 2009, and which is incorporated herein by reference.

Plan of Operations

We intend to focus on outdoor advertising and over the next few years and, our focus is expected to be in market consolidation, by forming key alliances in outdoor advertising in India.  The business of the Company will be conducted through its subsidiary, TM Mauritius, which intends to conduct its business through the JV Company in India as well as through TM India.

Subsequent to entering into a joint venture with PML, we intend to raise funds to equip the buses and trains with our mobile digital advertising platforms.  We intend to cooperate closely with PML to secure further opportunities to expand our network in order to allow us to advertise to a larger audience.

Objectives

We have the following objectives:

1.
to raise $25,000,000 through private placement equity financings with institutions;

2.
to equip more than 10,000 buses with digital media technologies displaying advertisements; and

3.
to secure opportunities to expand our network to more than 40,000 advertising screens.

Limited Operating History; Need for Additional Capital

There is limited historical financial information about us upon which to base an evaluation of our performance.  We are in the development stage of our business and have not generated any revenues from operations.  We cannot guarantee we will be successful in our business operations.  Our business is subject to risks inherent in the establishment of a new business enterprise, including limited capital resources, possible delays in the implementation of our plan of operations, and possible cost overruns due to price and cost increases in services.

To become profitable and competitive, we may have to capture market share by marketing the new advertising platform to potential clients in order to create revenue. If we are unable to raise additional equity capital to develop our business and earn revenues, we will have to suspend or cease operations and our investors may lose their investment.

We have no assurance that future financings will be available to us on acceptable terms.  If financing is not available on satisfactory terms, we may be unable to continue, develop, or expand our operations. Equity financing could result in additional dilution to existing shareholders.

 
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Liquidity and Capital Resources

Our registered independent auditors have issued a going concern opinion.  This means that there is substantial doubt that we can continue as an on-going business for the next 12 months unless we obtain additional capital to meet our financial obligations.  This is because we have not generated any revenues and no revenues are anticipated until our business is developed. We expect to provide advertising services to clients and receive payment from such clients for our services.  There is no assurance we will ever reach this point.  Accordingly, we must raise cash from sources other than revenues.  Our only other source for cash at this time is investments by others in the Company.  We must raise cash to implement our project and stay in business.

As of April 30, 2010, the Company had current assets of $980,687, including cash resources of $245,179, and current liabilities of $154,221 providing the Company with working capital of $826,466, compared with working capital of $3,289,864 for the year ended July 31, 2009.

We may not have enough money to complete our plan of operations.  If it turns out that we have not or cannot raise enough money to complete our anticipated business development, we will try to raise additional funds from private placements or loans.  At the present time, we are in the process of attempting to raise additional money through a private placement and there is no assurance that we will raise additional money in the future or that future financings will be available to us on acceptable terms.  If we require additional money and are unable to raise it, we will have to suspend or cease operations.

On November 26, 2009, we entered into a Funding Equity Agreement (the “FEA”) with Excel Financial Services Inc. (“EFS”) whereby EFS was to act as the syndicator for us for funding of an initial amount of US$2,000,000, with an option to increase such funding up to US$10,000,000, on or before January 22, 2010, by way of us issuing a convertible debenture and/or share purchase warrants (the “Debenture”) to EFS.  The Debenture, terms of which needed to be negotiated, was to be convertible into fully paid and non-assessable voting and equity shares of our common stock at prevailing market conditions and the discounted price of our shares at the time of conversion.  However, even after entering into an Amendment Agreement with EFS since the closing of the FEA did not occur on or before January 22, 2010, the parties failed to reach an agreement on terms that were acceptable to both parties and the FEA was terminated by EFS on April 9, 2010.

The foregoing description of the FEA does not purport to be complete and is qualified in its entirety by reference to the FEA, which was attached as Exhibit 10.1 to our Form 8-K filed on EDGAR on November 30, 2009, and which is incorporated herein by reference.

The foregoing description of the Amendment Agreement with Excel Financial Services does not purport to be complete and is qualified in its entirety by reference to the Amendment Agreement, which was attached as Exhibit 10.2 to our amended Form 8-K filed on EDGAR on February 2, 2010, and which is incorporated herein by reference.

During the quarter ended April 30, 2010, we received gross proceeds of $52,500 from one investor for the subscription of 30,000 shares of our common stock at a price of $1.75 per share.  During the month of May 2010, we received gross proceeds of $67,150 from four investors for the subscription of 38,371 shares of our common stock at a price of $1.75 per share.

Results of Operation

We have not generated any revenues to date from our operations.

Three month period ended April 30, 2010

Stock-based compensation:  Stock-based compensation expenses were $907,464 and nil for the three months ended April 30, 2010 and 2009, respectively as the Company provided incentive stock options to its directors, officers and consultants during the three month period ended April 30, 2010.

Management fees:  Management expenses were $8,706 and nil for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the three months ended April 30, 2010, relating to the new business of the Company.

 
7

 

Consulting fees:  Consulting expenses were $109,474 and nil for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the three months ended April 30, 2010, relating to the new business of the Company.

Investor Relations:  Investor Relations expenses were $247,500 and nil for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the investor relations agreements entered into during the three months ended April 30, 2010.

Salary:  Salary expenses were $29,777 and nil for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the three months ended April 30, 2010, relating to the new business of the Company.

Travel:  Travel expenses were $61,009 and $2,000 for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the three months ended April 30, 2010, relating to the new business of the Company.

Professional fee:  Professional expenses were $52,833 and $4,310 for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to more professional services being required relating to the new business of the Company.

Office supplies and expenses:  Office supplies and expenses were $26,580 and nil for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity and offices in the Company during the three months ended April 30, 2010, relating to the new business of the Company.

Office Rent:  Office Rent expenses were $15,409 and nil for the three months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased offices in the Company during the three months ended April 30, 2010, relating to the new business of the Company.

Legal and accounting fees:  Legal and accounting fees were $98,860 and $43,265 for the three months ended April 30, 2010 and 2009, respectively.  This increase was due to the increased activity of the Company during the three months ended April 30, 2010.

Depreciation:  Depreciation was $975 and $250 for the three months ended April 30, 2010 and 2009, respectively.

Net Loss:  Net loss was $1,564,304 and $49,825 for the three months ended April 30, 2010 and 2009, respectively.  This increase in net loss of $1,514,479 resulted primarily from an increase in stock-based compensation expenses, legal and accounting fees, management fees, consulting fees, investor relations expenses, salary, travel expenses, professional fees, office supplies and expenses and office rent of the Company during the three months ended April 30, 2010.

Nine month Period Ended April 30, 2010

Stock-based compensation:  Stock-based compensation expenses were $2,076,648 and nil for the nine months ended April 30, 2010 and 2009, respectively as the Company provided incentive stock options to its directors, officers and consultants during the nine month period ended April 30, 2010.

Management fees:  Management expenses were $208,229 and nil for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

Consulting fees:  Consulting expenses were $365,083 and nil for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

 
8

 

Investor Relations:  Investor Relations expenses were $247,500 and nil for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the investor relations agreements entered into during the nine months ended April 30, 2010.

Salary:  Salary expenses were $141,501 and nil for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased in officers and directors associated with the increased activity in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

Travel:  Travel expenses were $158,867 and $2,000 for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

Professional fee:  Professional expenses were $88,454 and $5,119 for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

Office supplies and expenses:  Office supplies and expenses were $136,685 and nil for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased activity in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

Office Rent:  Office Rent expenses were $36,685 and $582 for the nine months ended April 30, 2010 and 2009 respectively.  This increase was due to the increased offices in the Company during the nine months ended April 30, 2010, relating to the new business of the Company.

Legal and accounting fees:  Legal and accounting fees were $329,954 and $105,481 for the nine months ended April 30, 2010 and 2009, respectively.  This increase was due to the increased activity of the Company during the nine months ended April 30, 2010.

Depreciation:  Depreciation was $2,276 and $1,350 for the nine months ended April 30, 2010 and 2009, respectively.

Net Loss:  Net loss was $3,804,956 and $117,224 for the nine months ended April 30, 2010 and 2009, respectively.  This increase in net loss of $3,687,732 resulted primarily from an increase in stock-based compensation expenses, legal and accounting fees, management fees, consulting fees, investor relations expenses, salary, travel expenses, professional fees, office supplies and expenses and office rent of the Company during the nine months ended April 30, 2010.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

As a “smaller reporting company” (as defined by §229.10(f)(1)), we are not required to provide the information required by this Item.

ITEM 4T. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

As required by Rules 13a-15 or 15d-15 under the Securities Exchange Act of 1934, we have carried out an evaluation of the effectiveness of our disclosure controls and procedures as of the end of the period covered by this quarterly report, being April 30, 2010. This evaluation was carried out under the supervision and with the participation of our management, including our President and Chief Executive Officer (our principal executive officer, principal financial officer and principal accounting officer).

 
9

 

Our management does not expect that our disclosure controls or our internal control over financial reporting will prevent all error and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, but not absolute, assurance that the objectives of a control system are met. Further, any control system reflects limitations on resources, and the benefits of a control system must be considered relative to its costs. These limitations also include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of a control. The design of a control system is also based upon certain assumptions about potential future conditions; over time, currently implemented controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Due to the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and may not be detected.

Based upon that evaluation, our President and Chief Executive Officer concluded that our disclosure controls and procedures were effective as at the end of the period covered by this quarterly report.

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the applicable time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include controls and procedures which are designed to ensure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934 is accumulated and communicated to management, including our president and chief executive officer to allow timely decisions regarding required disclosure.

Changes in Internal Controls Over Financial Reporting

There have been no changes in our internal control over financial reporting that occurred during the period covered by this quarterly report that have materially affected, or are reasonably likely to materially affect our internal control over financial reporting.

PART II - OTHER INFORMATION
 
ITEM 1. LEGAL PROCEEDINGS

We are not a party to any pending legal proceeding.  We are not aware of any pending legal proceeding to which any of our officers, directors, or any beneficial holders of 5% or more of our voting securities are adverse to us or have a material interest adverse to us.

ITEM 1A. RISK FACTORS

As a “smaller reporting company” (as defined by §229.10(f)(1)), we are not required to provide the information required by this Item.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

On May 5, 2010, we issued 50,000 shares to Emissary Capital Group, LLC in accordance with the terms of a Financial Advisory and Independent Equity Research Consulting Agreement, dated March 26, 2010, entered into between us and Emissary Capital Group, LLC.  We believe that the issuance is exempt from registration under Regulation D and/or Section 4(2) of the Securities Act of 1933, as amended.

During the quarter ended April 30, 2010, we received gross proceeds of $52,500 from one investor for the subscription of 30,000 shares of our common stock at a price of $1.75 per share.  During the month of May 2010, we received gross proceeds of $67,150 from four investors for the subscription of 38,371 shares of our common stock at a price of $1.75 per share.  We believe that the shares when issued to such investors will be exempt from registration under Regulation S promulgated under the Securities Act as the securities when issued will be issued to the individuals through offshore transactions which were negotiated and consummated outside of the United States.

 
10

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. [REMOVED AND RESERVED]
 
ITEM 5. OTHER INFORMATION

Excel Financial Services and us failed to reach an agreement on terms that were acceptable to both parties and the Funding Equity Agreement was terminated by Excel Financial Services on April 9, 2010.

On May 5, 2010, we issued 50,000 shares to Emissary Capital Group, LLC (“Emissary”) in accordance with the terms of a Financial Advisory and Independent Equity Research Consulting Agreement (the “Agreement”), dated March 26, 2010, entered into between us and Emissary.  The Company believes that the issuance is exempt from registration under Regulation D and/or Section 4(2) of the Securities Act of 1933, as amended.  In addition to the 50,000 shares of our common stock issued to Emissary, we are required to issue to Emissary another 200,000 upon the closing of an equity or debt financing generating maximum gross offering proceeds of $5,000,000, as well as a cash amount up to ten percent (10%) of the gross proceeds delivered to any entity or individual who undertakes the financing.  The term of the Agreement is for a period of one year and may be terminated by either party at any time and for any reason by providing written notice.  A copy of the Agreement is attached hereto as Exhibit 99.1.

ITEM 6. EXHIBITS

(a) 
Exhibit List

31.1
Certificate pursuant to Rule 13a-14(a)
31.2
Certificate pursuant to Rule 13a-14(a)
32.1
Certificate pursuant to 18 U.S.C. §1350
32.2
Certificate pursuant to 18 U.S.C. §1350
99.1
Financial Advisory and Independent Equity Research Consulting Agreement between TechMedia Advertising, Inc. and Emissary Capital Group, LLC, dated March 26, 2010.
 
 
11

 

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 
TECHMEDIA ADVERTISING, INC.
(Registrant)
Date:  June 14, 2010
By:/s/ Johnny Lain Tian Yong
 
Johnny Lian Tian Yong
 
President, CEO, Chairman and Director
(Principal Executive Officer and Principal Financial Officer)
 
 
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