Attached files
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-1
REGISTRATION UNDER THE SECURITIES ACT OF 1933
BALLROOM DANCE FITNESS, INC.
(Exact name of registrant as specified in its charter)
Florida
(State or other jurisdiction of incorporation or organization)
8000
(Primary Standard Industrial Classification Code Number)
26-3994216
(I.R.S. Employer Identification Number)
9000 Burma Road, Suite 104
Palm Beach Gardens, Florida 33403
(754) 366 - 5435
(Principal Executive Offices and Telephone Number)
The Sourlis Law Firm
Virginia K. Sourlis, Esq.
214 Broad Street
Red Bank, New Jersey 07701
www.SourlisLaw.com
Telephone: (732) 530-9007
Facsimile: (732) 530-9008
(Name, address, including zip code, and telephone number,
including area code, of agent for service)
As soon as practicable after this Registration Statement
is declared effective.
(Approximate date of commencement of proposed sale to the public)
If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933 check the following box: [X]
If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering.
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.
If this Form is a post-effective amendment filed pursuant to Rule 462(d) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.
Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company.
See the definitions of "large accelerated filer," "accelerated filer," "non-
accelerated filer" and "smaller reporting company" in Rule 12b-2 of the
Exchange Act. (Check one):
Large accelerated filer [ ] Accelerated filer [ ]
Non-accelerated filer [ ] Smaller reporting company [X]
CALCULATION OF REGISTRATION FEE
Title of Each Class of Securities Proposed Maximum Proposed Maximum Amount of
to be Registered Amount to be Registered (1) Offering Price Per Share Aggregate Offering Price Registration Fee
Common Stock, par value $0.0001
per share 6,000,000(1) $0.40 $2,400,000 $171.12(2)
(1) Pursuant to Rule 415 of the Securities Act, these securities are being
offered by the Registrant on a delayed or continuous basis.
(2) Estimated solely for the purpose of calculating the registration fee in
accordance with Rule 457(a) under the Securities Act.
The Registrant hereby amends this Registration Statement on such date or dates
as may be necessary to delay its effective date until the Registrant shall
file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act, or until this Registration Statement shall become
effective on such date as the Securities and Exchange Commission (or the
"SEC"), acting pursuant to said Section 8(a), may determine.
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SUBJECT TO COMPLETION, DATED JUNE 2, 2010
The information in this Prospectus is not complete and may be changed.
Ballroom Dance Fitness, Inc. may not sell these securities until the
registration statement filed with the U.S. Securities and Exchange Commission
is deemed effective. This Prospectus is not an offer to sell these securities
and it is not soliciting an offer to buy these securities in any state where
the offer or sale is not permitted.
PROSPECTUS
6,000,000 Shares of Common Stock
BALLROOM DANCE FITNESS, INC.
$0.40 per Share
Ballroom Dance Fitness, Inc. ("Company") is offering on a best-efforts basis
6,000,000 shares of its Common Stock at a price of $0.40 per share. This is
the initial public offering of Common Stock of the Company and no public
market currently exists for the securities being offered in this Prospectus.
The Company is offering the shares on self-underwritten, "best-efforts" basis.
The shares will be offered at a fixed price of $0.40 per share for a period
not to exceed 180 days from the date of this Prospectus. There is no minimum
number of shares required to be purchased. The Company's officers and
directors intend to sell the shares directly. No commission or other
compensation related to the sale of the shares will be paid. The intended
methods of communication include, without limitations, telephone, and personal
contact. For more information, see the section titled "Plan of Distribution"
and "Use of Proceeds" herein.
The share being registered represent 35% of total shares, if the 6,000,000
shares being offered by the Company pursuant to this Prospectus are sold. If
we sell all of the 6,000,000 shares offered by the Company, we will receive
$2,400,000 in gross proceeds. The Company expects the net proceeds from the
sale of fifty percent (50%) of the shares will sustain its operations for a
period of 12 months
The proceeds from the sale of the shares in this offering will be payable to
the Corporation. The proceeds will be used for working capital as management
determines.
The offering shall terminate on the earlier of (i) the date when the sale of
all 6,000,000 shares is completed or (ii) one hundred and eighty (180) days
from the date of this Prospectus. The Company will not extend the offering
period beyond one hundred and eighty (180) days from the date of this
Prospectus. Ballroom Dance Fitness, Inc. does not plan to use this offering
Prospectus before the effective date.
The Company is a development stage company and has a limited operating
history.
THESE SECURITIES ARE SPECULATIVE AND INVOLVE A HIGH DEGREE OF RISK AND SHOULD
BE CONSIDERED ONLY BY PERSONS WHO CAN AFFORD THE LOSS OF THEIR ENTIRE
INVESTMENT. PLEASE REFER TO "RISK FACTORS" BEGINNING ON PAGE 8.
THE SECURITIES AND EXCHANGE COMMISSION AND STATE SECURITIES REGULATORS HAVE
NOT APPROVED OR DISAPPROVED OF THESE SECURITIES, OR DETERMINED IF THIS
PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
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________________________________________
PROSPECTUS
----------------
BALLROOM DANCE FITNESS, INC.
6,000,000 SHARES COMMON STOCK
$0.40 per Share
----------------
TABLE OF CONTENTS
Item Page
Summary 5
Risk Factors 8
Description of Business 16
Description of Properties 20
Legal Proceedings 20
Use of Proceeds 20
Determination of Offering Price 21
Dilution 21
Plan of Distribution 22
Directors, Executive Officers, Promoters and Control Persons 23
Security Ownership of Certain Beneficial Owners and Management 26
Description of Securities 26
Interest of Named Experts and Counsel 27
Experts 28
Disclosure of Commission Position of Indemnification for
Securities Act Liabilities 28
Organization Within Last Five Years 28
Management's Discussion and Analysis of Financial Condition
and Results of Operations 29
Certain Relationships and Related Transactions and Corporate
Governance 32
Market for Common Equity and Related Stockholder Matters 33
Changes in and Disagreements with Accountants and Financial
Disclosure 34
Where You Can Find More Information 34
Financial Statements 35
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SUMMARY
The following summary is not complete and does not contain all of the
information that may be important to you. You should read the entire
Prospectus before making an investment decision to purchase our Common Stock.
General Information about the Company
Ballroom Dance Fitness, Inc. (the "Company" or "Ballroom Dance Fitness") was
incorporated in the State of Florida on January 2, 2009. The Company's
business model includes the following:
1. Fitness Videos: Producing, marketing and selling DVD's that will feature
six different ballroom dances: the Cha-Cha, Swing, Salsa, Meringue, Rumba and
Waltz. The program is to promote "Fun Exercise" to Ballroom Dance and
fitness enthusiasts. The videos are designed for individuals that want to lose
weight and also learn Ballroom Dance steps. The videos will focus on beginner
Ballroom dance steps, building the lower body, strengthening heart endurance,
plus show how the use of hand free weights will develop and tone the upper
body.
2. Certified Fitness Instructors: The Company will offer fitness trainers
and ballroom dance instructors an opportunity to become certified as a
Ballroom Dance Fitness instructor after completing a six hour training session
with Sean Forhan, the Company's Founder. The certified trainer will offer
Ballroom Dance Fitness classes in his/her city and keep all of the revenue.
Instructors will pay a one-time fee of $250 to become certified. There will
be a discounted subsequent annual renewal fee to keep the certification
active.
If and when funds become available, the Company also plans to launch
infomercials which will promote the Company's DVDs. The Company also intends
to enter into marketing alliances with related companies (e.g., health food
and nutrition products, fitness equipment, clothing and shoes and ballroom
studios).
Management Team
Sean Forhan (Founder, Chief Operating Officer and Director) has taught
Ballroom dancing in Michigan and Florida for past 14 years and has
participated in training at Zumba classes and became a certified Zumba
instructor. He has expanded that experience and added his own fitness program
to create Ballroom Dance Fitness. Sean's dance experience includes teaching
for the franchised dance studios of Fred Astaire and Arthur Murray along with
teaching at independent dance studios. Sean has taught his Ballroom Dance
Fitness classes at local community centers, gyms and the YMCA.
William G. Forhan (CEO and Director) is an entrepreneur and has experience (30
years as CEO of private and public companies) in creating and building
successful companies. He has acquired over 60 businesses and sold over 10
companies. He sold his incentive company to American Express Corp. and
remained as the President for three years. He has been CEO and founder of
seven private companies and three public companies.
AVAILABLE INFORMATION
The Company is subject to the reporting and information requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and is
therefore required to file annual and quarterly reports and other reports and
statements with the SEC. Such reports and statements are available free of
charge on the SEC's website, www.sec.gov.
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DIVIDEND POLICY
We have never paid or declared dividends on our securities. The payment of
cash dividends, if any, in the future is within the discretion of our Board
and will depend upon our earnings, our capital requirements, financial
condition and other relevant factors. We intend, for the foreseeable future,
to retain future earnings for use in our business.
PRINCIPAL EXECUTIVE OFFICES
The Company's executive offices are located at. The Company's telephone
number is (754) 366 - 5435. The Company's website is
www.BallroomDanceFitness.info. The contents of the website are not
incorporated into this Prospectus.
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________________________________________
OFFERING SUMMARY
The Issuer: Ballroom Dance Fitness, Inc., a Florida corporation
Securities Being Offered: 6,000,000 shares of our Common Stock, par value
$0.0001 per share
Offering Price: $0.40 per share
Minimum Number of Shares to
Be Sold in This Offering: None
Company Capitalization: Common Stock: 100,000,000 shares authorized;
11,113,750 shares outstanding as of the date of this Prospectus.
Common Stock Outstanding
Before and After the Offering: 11,113,750 shares of our Common Stock are
issued and outstanding as of the date of this Prospectus. Upon the completion
of this offering, 17,113,750 shares will be issued and outstanding assuming
all of the shares offered are sold.
Use of Proceeds: We intend to use the proceeds to commence our business
operations and other general working capital and expenses incurred relating to
this registration statement. The funds will be used at management's discretion
to build the business.
Subscription Directions: The proceeds from the sale of the shares in this
offering will be payable to "Ballroom Dance Fitness, Inc."
Risk Factors: See "Risk Factors" and the other information in this
Prospectus for a discussion of the factors you should consider before deciding
to invest in shares of our Common Stock.
________________________________________
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RISK FACTORS
An investment in our Common Stock involves a high degree of risk. In addition
to the other information in this Prospectus, you should carefully consider the
following factors in evaluating us and our business before purchasing the
shares of Common Stock offered hereby. This Prospectus contains, in addition
to historical information, forward-looking statements that involve risks and
uncertainties. Our actual results could differ materially. Factors that could
cause or contribute to such differences include, but are not limited to, those
discussed below, as well as those discussed elsewhere in this Prospectus,
including the documents incorporated by reference.
Risks Related to Our Business
An investment in the shares offered hereby is highly speculative, involves a
high degree of risk and should be considered only by those persons who are
able to afford a loss of their entire investment. In evaluating us and our
business, prospective investors should carefully consider the following
factors, in addition to the other information contained in this Prospectus.
The purchase of the Shares is suitable only for persons who have the financial
capability to make the required investment and hold the Shares for a long
period of time. A purchaser will not be able to resell the Shares readily.
Purchaser must, therefore, have adequate other means of providing for their
current personal needs and contingencies. Our business organization and
existing debt and other obligations on our balance sheet all involve elements
of substantial risk. In many instances, these risks arise from factors over
which we will have little or no control. Some adverse events may be more
likely than others and the consequence of some adverse events may be greater
than others. No attempt has been made to rank risks in the order of their
likelihood or potential harm. In addition to those general risks enumerated
elsewhere in this Prospectus, Subscribers should also consider the following
factors.
We are not currently profitable and may not become profitable.
Since our inception, we have generated revenues of $4,175 in 2009 and $2,855
in first quarter of 2010. We have incurred $11,149 operating losses since our
formation and expect to incur losses and negative operating cash flows for the
foreseeable future, and we may not achieve or maintain profitability. We
expect to incur substantial losses for the foreseeable future and may never
become profitable. We also expect to continue to incur significant operating
and capital expenditures for the next several years and anticipate that our
expenses will increase substantially in the foreseeable future. We also expect
to experience negative cash flow for the foreseeable future as we fund our
operating losses and capital expenditures. As a result, we will need to
generate significant revenues in order to achieve and maintain profitability.
We may not be able to generate these revenues or achieve profitability in the
future. Our failure to achieve or maintain profitability could negatively
impact the value of our common stock.
We are have a limited operating history and are subject to all of the
complications and difficulties associated with new enterprises.
We have a limited history upon which an evaluation of our prospects and future
performance can be made. Our proposed operations are subject to all business
risks associated with new enterprises. The likelihood of our success must be
considered in light of the problems, expenses, difficulties, complications,
and delays frequently encountered in connection with the expansion of a
business operation in an emerging industry, and the continued development of
advertising, promotions, and a corresponding customer base. There is a
possibility that we could sustain losses in the future, and there are no
assurances that we will ever operate profitably.
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Proceeds received in this Offering may not be sufficient.
Net proceeds from the Offering, if any, will be used to implement our business
plan and for working capital purposes. If we are not successful in raising
sufficient amounts in this Offering, any proceeds from this Offering will be
of little value to us.
We will need to obtain additional financing.
We will be required to obtain additional financing to continue to operate our
business. There can be no assurance that any additional financing, if
required, will be available to us on acceptable terms, if at all. Any
inability of us to obtain additional financing, if required, could have a
material adverse effect on our financial condition and results of operations.
Our product lines may never gain commercial acceptance.
There can be no guarantee that our plan of operation will be commercially
accepted at revenue levels sufficient to permit us to achieve or maintain
profitable operations.
A dispute concerning the infringement or misappropriation of our proprietary
rights or the proprietary rights of others could be time consuming and costly,
and an unfavorable outcome could harm our business.
We may be exposed to future litigation by third parties based on claims that
our programs infringe the intellectual property rights of others. If we become
involved in litigation, it could consume a substantial portion of our
managerial and financial resources, regardless of whether we win or lose. We
may not be able to afford the costs of litigation. Any legal action against us
or our collaborators could lead to:
* payment of damages, potentially treble damages, if we are found to have
willfully infringed a party's patent rights;
* injunctive or other equitable relief that may effectively block our
ability to further develop, commercialize and sell products; or
* we or our collaborators having to enter into license arrangements that
may not be available on commercially acceptable terms, if at all.
As a result, we could be prevented from commercializing current or future
products.
Consumers may not embrace our products, or preferences may change.
Our ability to operate our business successfully is dependent initially on the
success of a variety of factors, including our ability to sell our products to
the public. We anticipate that our business will be targeted at consumers who
assign high value to a healthy lifestyle and personal development. Our ability
to grow our customer base and generate sales will depend initially upon
customer-acceptance of our products and the importance consumers place on
healthy lifestyles and personal development. Our success also depends upon the
willingness of consumers to purchase goods and services that promote the
values we espouse. We cannot assure you that the demographic trends on which
they are based will continue or that the current levels of healthy lifestyles
and personal development will be sustained. The decrease of consumer interest
in purchasing goods and services that promote the values we espouse would
materially and adversely affect the growth of our customer base and sales
revenues and, accordingly, would have a material adverse effect on our
business, results of operations, and financial condition.
Further, consumer preferences are difficult to predict. Our future success
depends in part on our ability to anticipate and respond to changes in
consumer preferences and we may not respond in a timely or commercially
appropriate manner to such changes. Failure to anticipate and respond to
changing consumer preferences could have a material adverse effect on our
business, results of operations, and financial condition. There can be no
assurance regarding whether or when we will be able to successfully implement
our business plan or that we will achieve profitability
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We are dependent of third party manufacturers for the manufacture and shipment
of our products.
We do not own or operate any manufacturing facilities and are, therefore,
dependent on third parties for the manufacture of our products (whether DVDs
or other products). We will rely on contract manufacturers to produce some of
our products. These contract manufacturers may also produce products for some
of our competitors. If any of our contract manufacturers were unable or
unwilling to produce and ship our products in a timely manner or to produce
sufficient quantities to support our growth, if any, we would have to identify
and qualify new contract manufacturers. There can be no assurance that we
would be able to identify and qualify new contract manufacturers in a timely
manner or that such manufacturers would allocate sufficient capacity to us in
order to meet our requirements, which could adversely affect our ability to
make timely deliveries of our products. In addition, there can be no assurance
that the capacity of the contract manufacturers will be sufficient to fulfill
our orders, and any supply shortfall could materially and adversely affect our
business, results of operations, and financial condition.
To successfully operate our business, we must receive timely delivery of
merchandise from our vendors and suppliers. As we grow, some of these vendors
may not have sufficient capital, resources or personnel to satisfy their
commitments to us. Any significant delay in the delivery of products by
vendors could have a material adverse effect on our business, results of
operations, and financial condition.
In addition, the contract manufacturers will be contractually required to
maintain the quality of the products we sell and to comply with applicable
laws and regulations relating to the production of such products. There can be
no assurance that our contract manufacturers will always produce products that
are consistent with our standards. The failure of any contract manufacturer to
produce products that conform to our standards could materially adversely
affect our reputation and result in product recalls, product liability claims
and severe economic loss.
Our sales and operating results may vary widely.
We expect to experience fluctuations in our operating results as a result of a
variety of factors, including:
(i) fluctuations in promotional, advertising, and marketing expenditures;
(ii) the introduction of new products or delays in such introductions;
(iii) the introduction or announcement of new products by our competitors;
(iv) customer acceptance of new products;
(v) shipment delays;
(vi) consumer perceptions of our products and operations;
(vii) competitive pricing pressures;
(viii) the adverse effect of our or our distributors' or suppliers' failure,
and allegations of their failure, to comply with applicable regulations;
(ix) the availability and cost of raw materials;
(x) economic conditions in general and in the media and lifestyles industry in
particular;
(xi) the negative effect of changes in or interpretations of regulations that
may limit or restrict the sale of certain of our products;
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(xii) the expansion of our operations into new markets; and
(xiii) the introduction of our products into each such market.
Any of these factors could have a material adverse effect on our business,
results of operations, and financial condition. We have no operating history,
and therefore it is difficult to predict our future sales or its ability to
identify and adapt its products successfully to meet changing consumer
interest trends and other elements that affect our results of operations.
We must achieve trade & consumer acceptance in distribution channels.
Our growth will depend in part on our ability to attract and maintain
customers and expand our channels of marketing and distribution. These
channels of marketing and distribution are expected to present, competitive
challenges, risks and marketing and distribution costs. In addition, our
expansion in these channels of distribution will require us to attract and
retain consumers in broader demographic and geographic markets. There can be
no assurance that we will achieve successful distribution through nationwide
distribution channels and with consumers in other demographic and geographic
markets. The inability to obtain consumer acceptance in these markets could
have a material adverse effect on our business, results of operations, and
financial condition.
Our business may be affected by changes in trends.
The health & fitness industries are subject to changing consumer trends,
demands and preferences. Trends change often and unpredictably, and our
failure to anticipate, identify or react to changes in these trends could
lead, among other things, to reduced demand and price reductions, and could
have a material adverse effect on our business, results of operations, and
financial condition. These changes might include consumer demand for new
products or formulations. Our success depends, in part, on our ability to
anticipate the habits of consumers and to offer products that appeal to their
preferences on a timely and affordable basis.
Direct-response marketing is extremely competitive.
We plan to market our DVDs via direct response marketing (such as television
infomercials). The direct response industry is extremely competitive, rapidly
evolving and subject to constant change and intense marketing by providers of
similar products. We must be able to distinguish our products and develop new
products that address the needs of our customers. The inability to do so could
have a material adverse effect on our business, results of operations, and
financial condition.
We have a very narrow product line; dependence on new products.
We expect initially to have a very limited product line: a DVD video featuring
six different ballroom dances. There can be no assurance that our products
will achieve market acceptance. Any such failure could have a material adverse
effect on our business, results of operations, and financial condition. We
believe our ability to increase sales is partially dependent upon our ability
to introduce new and innovative products into its existing markets. The
success of new products depends on a number of factors, including our ability
to develop products that appeal to consumers and that are priced
competitively. There can be no assurance that our efforts to develop new
products will be successful, that consumers will accept new products, or that
our competitors will not introduce products that achieve greater market
acceptance than our products.
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We may be dependent on significant retail customers and distributors.
We may sell our products through distributors that resell to retail customers.
We may also seek to establish sales to retail customers. Such distributors and
retail customers would likely purchase our products with standard purchase
orders and, in general, are not bound by long-term contracts. There can be no
assurance that any such distributors and retail customers will establish a
relationship with us. The lack of a distributor or a significant number of
retail customers, or a significant reduction in purchase volume by or
financial difficulty of such customers or distributors could have a material
adverse effect on our business, results of operations, and financial
condition.
We may be affected by adverse publicity.
We are highly dependent upon consumers' perception of the quality and possible
benefits of our products. As a result, negative publicity concerning products
similar to our products could lead to a loss of consumer confidence in our
products. Any of these events could have a material adverse effect on our
business, results of operations, and financial condition.
If we are unable to manage our growth, our business could be adversely
affected.
We expect to experience a period of rapid growth and expansion that could
continue to place a significant strain on our management. To serve the needs
of our existing and future customers and consumers, we will have to increase
our work force, which requires us to attract, train, motivate and manage a
substantially larger number of qualified employees. Additionally, to
effectively manage anticipated levels of future demand, we may be required to
implement new operating, information, and financial systems, all of which may
significantly increase our operating expenses. There can be no assurance that
we will be able to achieve our growth as planned, increase our work force, or
implement new systems to manage our anticipated growth, and any failure to do
so could have a material adverse effect on our business, results of
operations, and financial condition.
We may undertake acquisitions that could increase our costs or liabilities or
be disruptive.
We do not currently have any commitments, agreements or understandings to
acquire any specific businesses or other material operations, but we will
consider acquisitions in the future. We may not be able to locate suitable
acquisition candidates at prices that we consider appropriate or to finance
acquisitions on terms that are satisfactory to us. If we do identify an
appropriate acquisition candidate, we may not be able to successfully
negotiate the terms of an acquisition, finance the acquisition or, if the
acquisition occurs, integrate the acquired business into our existing
business. Negotiations of potential acquisitions and the integration of
acquired business operations could disrupt our business by diverting
management away from day-to-day operations. Acquisitions of businesses or
other material operations may require additional debt or equity financing,
resulting in additional leverage or dilution of ownership. The difficulties of
integration may be increased by the necessity of coordinating geographically
dispersed organizations, integrating personnel with disparate business
backgrounds and combining different corporate cultures. We also may not
realize expected cost efficiencies or synergies. In addition, we may need to
record write-downs from future impairments of intangible assets, which could
reduce our future reported earnings. If any such acquisition occurs, there can
be no assurance as to the effect thereof on our business, results of
operations, and financial condition.
We may face intellectual property risks.
We will rely on a combination of common law trademark rights, U.S. federal
registration rights, and trade secret laws to protect our proprietary rights.
There can be no assurance that we will be able to enforce our trademark rights
for our products or register trademarks or obtain common law trademark rights
we desire. In addition, we expect to file applications for federal
registration of marks in the United States. Common law trademark rights do not
provide us with the same level of protection as afforded by a United
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States federal registration of a trademark. In addition, common law trademark
rights are limited to the geographic area in which the trademark is actually
used plus a reasonable zone of future expansion, while U.S. federal
registration on the Principal Register gives the registrant superior rights
throughout the United States, subject to certain exceptions. We expect to
register our trademarks in certain foreign jurisdictions where our products
will be sold. The protection available in such jurisdictions may not be as
extensive as the protection available to us in the United States.
We are dependent on key officers
Our success is significantly dependent on the personal efforts, performance,
abilities, and continued service of Sean Forhan, our Chief Operating Officer.
The loss of service of Sean Forhan could have a material adverse effect on our
business, results of operations, and financial condition. We do not maintain
"key man" life insurance on Mr. Forhan. In addition, our future success
depends upon our ability to attract and retain highly qualified personnel.
Competition for such personnel is intense and there can be no assurance that
we will be able to attract and retain such qualified personnel. A failure to
do so could have a material adverse effect on our business, results of
operations, and financial condition.
We are subject to risks associated with advertising.
Advertising of our products is subject to regulation by the FTC under the
Federal Trade Commission Act, which prohibits unfair or deceptive trade
practices, including dissemination of false or misleading advertising. In
addition, the National Advertising Division of the Council of Better Business
Bureaus, Inc. ("NAD") administers a self-regulatory program by the advertising
industry to ensure truth and accuracy in national advertising. NAD both
monitors national advertising and entertains inquiries and challenges from
competing companies and consumers. Although we do not believe that such
regulations will materially negatively affect our marketing efforts, any
future changes to our advertising resulting from compliance with an adverse
NAD determination or FTC action or fines or penalties assessed in connection
therewith could adversely affect our product marketing efforts, and there can
be no assurance that such required changes in advertising would not have a
material adverse effect on our business, results of operations, and financial
condition.
We are responsible for the indemnification of our officers and directors,
which could result in substantial expenditures.
Our Charter documents provide for the indemnification of our directors,
officers, employees, and agents, under certain circumstances, against
attorney's fees and other expenses incurred by them in any litigation to which
they become a party arising from their association with or activities on
behalf of our company. This indemnification policy could result in substantial
expenditures, which we may be unable to recoup.
Risks Related to the Shares
There is presently no market for our securities and there is no assurance that
one will develop or if developed, be sustained.
There is presently no public market for our securities. Accordingly, the
shares may not be resold unless a Resale Registration Statement is filed and
declared effective by the SEC or an exemption from registration is available.
Similar restrictions on transferability are imposed under the securities or
"blue sky" laws of certain states. As a result of these limitations on
transferability, an investment in the shares should be considered illiquid. If
no market develops for our shares, it may be difficult or impossible for you
to resell your shares if you should desire to do so.
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The offering price of the Shares was arbitrarily determined and is not related
to our asset value, projected future value net worth, our financial condition
or our results of operations.
The offering price of the Shares was determined by us in negotiation
arbitrarily and is not related to our asset value, projected future value, net
worth, results of operations, financial condition or any other established
criteria of value. Factors considered by us in determining such prices,
included our history, our business prospects, our assessment of our net worth
and financial condition and our evaluation of our management. The offering
price should in no event, however, be regarded as an indication of any future
market price of our common stock. As a new investor, you will experience
immediate, substantial dilution of the net tangible book value of the shares.
Assuming the sale of all of shares, you will (i) pay a price per share that
substantially exceeds the value, on a per share basis, of our assets after we
subtract from these assets, our intangible assets and liabilities; (ii)
contribute substantial funds but will only own, in the aggregate,
approximately less than 5% of our outstanding shares, and (iii) experience
further dilution in the net tangible value of your shares as a result of
future issuances of common stock and the conversion or exercise of securities
either outstanding or issued in the future. "Dilution" means the difference
between the offering price per share and the net tangible book value per share
as adjusted for the Offering.
We may not be able to secure the services of a placement agent to assist in
this Offering.
As of the date of this Prospectus, we have not secured the services of a
FINRA-registered broker-dealer to assist it with this Offering as a placement
agent. While we may obtain the services of a FINRA-registered broker-dealer to
serve as a placement agent, there can be no guarantee that we will be
successful in obtaining a broker-dealer or that we will be successful in
selling any Shares offered hereby. This Offering is being conducted solely on
a "best-efforts" basis by our officers and directors.
The failure to comply with the internal control evaluation and certification
requirements of Section 404 of Sarbanes-Oxley Act could harm our operations
and our ability to comply with our periodic reporting obligations.
Our Company is subject to the reporting requirements of the Securities
Exchange Act of 1934, as amended, or the Exchange Act. We are also required to
comply with the internal control evaluation and certification requirements of
Section 404 of the Sarbanes-Oxley Act of 2002. We are in the process of
determining whether our existing internal controls over financial reporting
systems are compliant with Section 404. This process may divert internal
resources and will take a significant amount of time, effort and expense to
complete. If it is determined that we are not in compliance with Section 404,
we may be required to implement new internal control procedures and reevaluate
our financial reporting. We may experience higher than anticipated operating
expenses as well as outside auditor fees during the implementation of these
changes and thereafter. Further, we may need to hire additional qualified
personnel in order for us to be compliant with Section 404. If we are unable
to implement these changes effectively or efficiently, it could harm our
operations, financial reporting or financial results and could result in our
being unable to obtain an unqualified report on internal controls from our
independent auditors, which could adversely affect our ability to comply with
our periodic reporting obligations under the Exchange Act and the rules of the
Nasdaq Global Market.
Our shares of common stock are deemed to be "penny stocks" with a potential
limited trading market.
There is currently no market for our securities. When our shares of common
stock commence trading, of which no assurances can be given, they will, in all
likelihood, be subject to the "penny stock rules" adopted pursuant to Section
15(g) of the Securities Exchange Act of 1934, as amended (the "Exchange
Act."). The penny stock rules apply to non-NASDAQ companies whose common stock
trades at less than $5.00 per share or companies which have tangible net worth
of less than $5,000,000 ($2,000,000 if the company has been operating for
three or more years). Such rules require, among other things, that brokers who
trade "penny stock" to persons other than" established customers" complete
certain documentation, make suitability inquiries of investors and provide
investors with certain information concerning trading in the security,
including a risk disclosure document and quote and other information under
certain circumstances. Many brokers have
14
decided not to trade" penny stock" because of the requirements of the penny
stock rules and, as result, the number of broker-dealers willing to act as
market makers in such securities is limited. In the event that we remain
subject to the "penny stock rules" for any significant period, there may
develop an adverse impact on the market, if any, for our securities. Because
our securities are subject to the" penny stock rules," investors will find it
more difficult to dispose of our securities. Further, for companies whose
securities are traded in the "Pink Sheets" and/or the Over the Counter
Bulletin Board, it is more difficult: (i) to obtain accurate quotations, (ii)
to obtain coverage for significant news events because major wire services,
such as the Dow Jones News Service, generally do not publish press releases
about such companies, and (iii) to obtain needed capital.
The price of our shares of common stock in the future may be volatile.
If a market develops for our common stock, the market price of our common
stock will likely be volatile and could fluctuate widely in price in response
to various factors, many of which are beyond our control, including:
technological innovations or new products and services by us or our
competitors; additions or departures of key personnel; sales of our common
stock; our ability to integrate operations, technology, products and services;
our ability to execute our business plan; operating results below
expectations; loss of any strategic relationship; industry developments;
economic and other external factors; and period-to-period fluctuations in our
financial results. Because we have a very limited operating history with
limited to no revenues to date, you may consider any one of these factors to
be material. Our stock price may fluctuate widely as a result of any of the
above. In addition, the securities markets have from time to time experienced
significant price and volume fluctuations that are unrelated to the operating
performance of particular companies. These market fluctuations may also
materially and adversely affect the market price of our common stock.
Our management has broad discretion over the use of proceeds from this
Offering, and the failure of management to apply these funds effectively could
seriously harm our business.
Our management will have broad discretion as to how we spend the proceeds from
this Offering, and stockholders may not agree with how we use the proceeds.
You will not have the opportunity to evaluate the economic, financial or other
information on which we base our decisions on how to use the proceeds. We may
not be successful in using the proceeds from this Offering in ways that will
yield favorable operating results.
You will experience immediate dilution of your entire investment.
Investors in this Offering will incur immediate and substantial dilution of
their entire investment.
FORWARD LOOKING STATEMENTS
When used in this Prospectus, the words or phrases "will likely result," "we
expect," "will continue," "anticipate," "estimate," "project," "outlook,"
"could," "would," "may," or similar expressions are intended to identify
forward-looking statements. We wish to caution readers not to place undue
reliance on any such forward-looking statements, each of which speaks only as
of the date made. Such statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
historical earnings and those presently anticipated or projected. Such risks
and uncertainties include, among others, success in reaching target markets
for products in a highly competitive market and the ability to attract future
customers, the size and timing of additional significant orders and their
fulfillment, the success of our business emphasis, the ability to finance and
sustain operations, the ability to raise equity capital in the future, e and
the size and timing of additional significant orders and their fulfillment. We
have no obligation to publicly release the results of any revisions, which may
be made to any forward-looking statements to reflect anticipated or
unanticipated events or circumstances occurring after the date of such
statements.
15
DESCRIPTION OF BUSINESS
Ballroom Dance Fitness, Inc. was incorporated in the state of Florida on
January 2, 2009 and is a development stage company. The Company's Founder and
Chief Operating Officer, Sean Forhan, has taught Ballroom dancing in Michigan
and Florida for over the past 14 years and has participated in training at
Zumba classes and became a certified Zumba instructor. He has expanded that
experience and added his own fitness program to create Ballroom Dance Fitness.
Sean's dance experience includes teaching for the franchised dance studios of
Fred Astaire and Arthur Murray along with teaching at independent dance
studios. Sean has taught his Ballroom Dance Fitness classes at local community
centers, gyms and the YMCA.
The Company's Business:
Fitness Videos: The Company's primary business is to create videos (DVDs) that
promote "Fun Exercise" to Ballroom Dance and fitness enthusiasts.
The videos (DVDs) are designed for individuals that want to lose weight and
also learn Ballroom Dance steps. The videos will focus on beginner ballroom
dance steps, building the lower body, strengthening heart endurance, plus show
how the use of hand free weights will develop and tone the upper body.
The Company intends to offer six dances all on one video for $39.95. Dances
featured will be: the Cha-cha, Swing, Salsa, Meringue, Rumba, and the Waltz.
Certified Fitness Instructors: The Company will offer fitness trainers and
ballroom dance instructors an opportunity to become certified as a Ballroom
Dance Fitness instructor after completing a six hour training session with
Sean. The certified trainer will offer Ballroom Dance Fitness classes in
his/her city and keep all of the revenue. Instructors will pay a one-time fee
of $250 to become certified. There will be a discounted subsequent annual
renewal fee to keep the certification active.
Industry Background:
The marketplace the Company is focused on is actually a combination of three
marketplaces: Ballroom Dancing, Fitness, and Exercise. We call it the "Fun
Exercise" Industry.
Nutrition and weight Loss is a $44 billion industry. Obesity is a global
problem that affects 300 million people worldwide. Nearly two-thirds, or 130
million, of the adults in the United States are overweight and nearly one-
third, or 61 million United States adults are obese.
Ballroom Dancing has become popular with private and group lessons at studios,
and today ABC Network has the
# 1 TV reality show, "Dancing with The Stars". Over 20 million people watch on
both Monday's 90-minute show and Tuesday's 60-minute show. The show is a dance
competition between celebrities (actors, athletes, models and entertainers)
dancing with professional ballroom dancers. They compete for 13 weeks and 3
professional dance judges score 1 -10 points each, and allow the TV audience
to also vote online and telephone. The final week, 2 couples compete and a
winner is crowned "Champion" for the season.
The show is so popular it is shown on TV in over 30 countries; reaching top 10
TV shows in 17 countries. The professional dancers and celebrities travel
around the USA and put on shows, many instructors have created their own dance
videos and "Dancing with the Stars" have released three ballroom videos and
recently produced a Latin Cardio video.
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The Fitness Video Industry is an explosive and competitive marketplace.
Americans workout to maintain their weight, release emotional stress, and
simply to keep fit. Videos are used by many exercisers to motivate themselves
and learn how to lose weight and maintain fitness. The advantage of a video is
that you can stay home and follow a routine, and you can do it whenever you
want to exercise.
There have been several celebrities that have sold millions of fitness videos:
Jane Fonda has created 23 fitness videos and DVD's, selling 17 million copies
of her first video; and Richard Simmons has sold over 20 million fitness
videos and personally lost over 120 pounds from exercise.
A fitness dancer from Columbia started fitness videos in 1999 and is popular
in over 30 countries. Today, "Zumba Fitness" continues to grow in popularity.
Zumba has more than 20,000 Zumba Fitness-certified instructors around the
world and Zumba Certification fees generate over $6 million a year.
"Jazzercise", a jazz fitness program founded in 1969, became a franchise in
1983, and today has 7,500 instructors in 32 countries teaching over 32,000
classes weekly. The company has 6 DVD's promoting fun fitness, cardio and
pregnancy videos (all priced at $16.99 with a focus on women). The company has
160 employees and generated revenues of $93 million system wide 2007.
Ballroom Dance Fitness Inc. enters the Ballroom Dance, Exercise, Health &
Fitness industry with enthusiasm and confidence that it will produce popular
fitness videos and become a fitness company that offers an annual
certification program to fitness and ballroom instructors.
Growth Strategy, Objectives:
The first objective is accomplished: we've developed an investor website
www.BallroomDanceFitness.info that tells "About the Company" and the products
that will be sold online through strategic partnerships: exercise clothing &
shoes, exercise equipment, nutrition products and health foods.
The second objective is to raise funds for working capital, to be used for 1)
production of the ballroom dance fitness DVD; 2) build a consumer site
www.BallroomDanceFitness.com 3) kick-off a media buy of TV Infomercials that
introduces the company and generates revenues. We plan on raising funds by
selling common stock of our company in one or more private offerings.
Near-Term Objectives: The Near-Term Objective is to introduce the Fitness
video to fitness centers, ballroom studios and exercise clubs in South Florida
and to Certified Instructors.
Long-term Objectives: The Company's first long-term objective is to expand
its business model of Ballroom Dance Fitness throughout the United States and
market video (DVD) sales via infomercials in additional TV marketplaces, and
expand alliances with Ballroom Studios and fitness centers throughout the
United States.
The second long-term objective is to start a Ballroom Dance Fitness
Certification Program to train fitness instructors so they too can teach
Ballroom Dance Fitness in their respective cities. The instructors will pay an
annual fee to attend Sean's 6-hour training class; learning the steps and
fitness routines to assure success in their respective hometowns as a
Certified Ballroom Dance Fitness instructor.
The third Long-Term Objective is to take the Company public and trade on the
OTCBB as a reporting company, although there can be no assurances that we will
be successful in doing so.
17
Management Team:
Sean Forhan (Founder and Chief Operating Officer) has taught Ballroom dancing
in Michigan and Florida for past 14 years and has participated in training at
Zumba classes and became a certified Zumba instructor. He has expanded that
experience and added his own fitness program to create Ballroom Dance Fitness.
Sean's dance experience includes teaching for the franchised dance studios of
Fred Astaire and Arthur Murray along with teaching at independent dance
studios. Sean has taught his Ballroom Dance Fitness classes at local community
centers, gyms and the YMCA.
William G. Forhan (Chief Executive Officer) is an entrepreneur and has
experience (30 years as CEO of private and public companies) in creating and
building successful companies. He has acquired over 60 businesses and sold
over 10 companies. He sold his incentive company to American Express Corp. and
remained as the Chief Operating Officer for 3 years. He has been CEO and
founder of 7 private companies and 3 public companies.
The Marketplace:
The Fitness Market is growing as outlined below and videos are in demand for
exercisers that want to stay home and workout when they have the time. Health
is a major concern for people around the world. Health and fitness is a $15
billion annual business, source: "First Research" October 31, 2008.
International Health, Racquet & Sportsclub Association (IHRSA) states,
"Nutrition and weight loss is a $44 billion industry. National trends toward
obesity and heart disease demand for healthy living and exercise; as nearly
two-thirds, or 130 million adults in the United States are overweight."
IHRSA states that obesity is a global problem that affects 300 million people
worldwide. Nearly one-third, or 61 million United States adults are obese.
* Exercise helps prevent heart disease, diabetes, high blood pressure,
stroke, arthritis, osteoporosis, insomnia and cancer.
* Exercise has been proven to reduce stress, anxiety and depression and
increase energy, increases focus and stamina.
* People who exercise regularly are happier, healthier and live longer.
Listed below are stats on the Industry (source: IHRSA):
* Zumba fitness has sold 17 million videos in 30 countries.
* Nearly 40 million members in USA exercise at Health & Fitness centers.
* Nationally, there is an increased awareness of exercise as an integral
component to health and fitness.
The Company sees a Growing need for Fitness:
* Approximately 15 percent of children and adolescents are overweight.
* Forty percent of U.S. adults are sedentary.
Rise Ballroom Dancing: Ballroom dancing is on the rise. "Dancing with the
Stars" is the name of a group of international television series based on the
format of the British series called "Strictly Come Dancing," viewed on TV in
London.
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Competition and Competitive Advantages:
Fitness Dance Competition:
Competition comes from many established ballroom dance studios, fitness clubs,
exercise clubs and celebrity fitness videos such as Jane Fonda, Richard
Simmons and our most successful and targeted competitors created fitness dance
videos called "Zumba" and "Jazzercise."
Zumba is a fitness program inspired by Latin dance. Zumba combines Latin
rhythms with cardiovascular exercise to create an aerobic routine that is fun
and easy to follow.
In 2002, Zumba secured a deal with a large infomercial company to launch the
concept nationwide resulting in the sale of millions of videos to the US
market.
The overwhelming response created a demand for Zumba instructors, and Zumba
created an instructor-training program that has grown in popularity to over
20,000 Zumba Fitness-certified instructors, located around the world.
To become Zumba Certified, it costs $300 along with needing to attend
continual training each year for 4-6 hours with discounted fee to remain
certified. Zumba Certification fees generate over $6 million last year.
"Jazzercise" started in 1969 as a dance-fitness class by a professional
dancer. She began teaching Jazz exercise in YMCA and local parks and
recreation facilities. Today, the company has 6 dance fitness DVD's and logo
merchandise sold on their website. The company has 7,300 instructors teaching
32,000 classes weekly and 2007 revenues exceeded $93 million system wide.
Fitness Clubs:
There are many fitness clubs including a new wave of "corporate wellness
environments." There are nearly 4,000 "corporate clubs" in the United States
promoting everything from weight loss and stress management to smoking
cessation, which reduces corporate health care costs by as much as 20%.
According to Fitness World, more and more hospital systems are now including a
gym or other health facility on site for both patient rehabilitation and staff
use.
The hospitality industry has over 6,000 fitness centers inside hotels as a
service to their patrons. Military bases offer everything from fitness
centers, bowling alleys, and golf courses are being added to bases to promote
fitness and active recreation. Schools & colleges were among the fastest
rising gym facility introducing the youth to a health club style facility and
interest in fitness.
The "women's only" gym was fairly new in the nineties, with "women's only"
clubs. With the recent popularity of "Curves", "Jazzercise" and other similar
"women's only" targeted weight loss and fitness clubs. We expect to see at
least 15% of health clubs are targeting women members.
According to Bally's, nearly 40 million members in USA exercise at over 25,000
Health & Fitness centers in the USA.
19
Competitive Advantages:
Strategic Partners: Companies in the fitness and diet industries are looking
to reach a new audience to help further promote their products/services to
consumers. We are looking to work together agreeing to cross marketing (each
company offering the partner's product) and using all traditional medias,
including the Internet, so we can create new revenue opportunities.
Ballroom Dance Fitness, Inc. will negotiate partnerships with diet suppliers,
exercise equipment manufacturers, fitness clothing companies and shoe
companies to add their products on our website. Our customers will be able to
buy products online and Ballroom Dance Fitness will increase revenues without
committing to buying inventories. All purchased products will be dropped ship
from supplier's distribution centers. The Company will negotiate with clothing
and shoe companies, diet food and drink companies, nutrient companies,
exercise equipment manufactures, and companies that offer products that
Ballroom Dance Fitness, Inc. feels our customers will be interested in buying.
Media Partners: We are seeking new strategies to sell products. Ballroom
Dance Fitness, Inc. will focus on partners in the Internet industry with
banner ads linking to our website. We will also market their products and
videos via video ads and infomercials online using interactive media.
Email Database, Newsletter: Newsletters will be sent monthly, in video
format, promoting the Fitness videos and products that can be purchased on the
Company's website.
DESCRIPTION OF PROPERTY
Our executive office is currently located at 9000 Burma Road, Suite 104, Palm
Beach Gardens, Florida 33403. We rent this space pursuant to a two year lease,
dated May 1, 2010, with York & Kassing, Inc. for $500 a month.
LEGAL PROCEEDINGS
We are not currently a party to any legal proceedings nor do we have knowledge
of any pending or threatened legal claims.
USE OF PROCEEDS
Selling all of the shares in the offering will result in $2,400,000 gross
proceeds to Ballroom Dance Fitness, Inc. We expect to disburse the proceeds
from this offering in the priority set forth below within the first 12 months
after successful completion of this offering:
Ballroom Dance Fitness, Inc. intends to use the proceeds from this offering as
follows:
Use of Proceeds Amount ($) Percentage (%)
Advertising/Infomercials $1,370,000 57.1%
Video Productions 250,000 10.4%
Working Capital 300,000 12.5%
Capitalization and Professional Fees 480,000 20.0%
Total $2,400,000 100.00%
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DETERMINATION OF OFFERING PRICE
The $0.40 per share offering price of our Common Stock was determined based on
our internal assessment of what the market would support. There is no
relationship whatsoever between this price and our assets, earnings, book
value or any other objective criteria of value.
We intend to apply to request a broker-dealer apply to have our Common Stock
listed on the OTC Bulletin Board upon the effectiveness of the registration
statement on Form S-1, of which this Prospectus is a part. If our Common Stock
becomes listed on the OTC Bulletin Board and a market for the stock develops,
the actual price of stock will be determined by prevailing market prices at
the time of sale. The offering price would thus be determined by market
factors outside of our control.
DILUTION
Upon purchasing share in this offering, you will experience immediate and
substantial dilution.
"Dilution" represents the difference between the offering price of the shares
of Common Stock and the net book value per share of Common Stock immediately
after completion of the offering. "Net Book Value" is the amount that results
from subtracting total liabilities from total assets. In this offering, the
level of dilution is increased as a result of the relatively low book value of
Ballroom Dance Fitness's issued and outstanding stock. This is due in part
because of the Common Stock issued to the Ballroom Dance Fitness officers,
directors, and employees totaling 6,000,000 shares at par value $0.0001 per
share versus the current offering price of $0.40per share. Ballroom Dance
Fitness's net book value on March 31, 2010 was $(33). Assuming all 6,000,000
shares offered are sold, and in effect Ballroom Dance Fitness receives the
maximum estimated proceeds of this offering from shareholders, Ballroom Dance
Fitness's net book value will be approximately $0.111per share. Therefore, any
investor will incur an immediate and substantial dilution of approximately
$0.289 per share while the Ballroom Dance Fitness present stockholders will
receive an increase of $0.111 per share in the net tangible book value of the
shares that she holds. This will result in a 72% dilution for purchasers of
stock in this offering.
This table represents a comparison of the prices paid by purchasers of the
Common Stock in this offering and the individual who received shares in
Ballroom Dance Fitness, Inc. previously:
Maximum
Offering
Book Value Per Share Before the Offering $0.000
Book Value Per Share After the Offering $0.111
Net Increase to Original Shareholders $0.109
Decrease in Investment to New Shareholders $0.289
Dilution to New Shareholders (%) ____72__%
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PLAN OF DISTRIBUTION
Offering will be Sold by Our Officer and Director
This is a self-underwritten "best-efforts" offering. This Prospectus is part
of a Prospectus that permits our officers and directors to sell the Shares
directly to the public, with no commission or other remuneration payable to
them for any Shares they sell. There are no plans or arrangements to enter
into any contracts or agreements to sell the Shares with a broker or dealer.
Our officers and directors, will sell the shares and intends to offer them to
friends, family members and personal and professional acquaintances. In
offering the securities on our behalf, they will rely on the safe harbor from
broker dealer registration set out in Rule 3a4-1 under the Securities Exchange
Act of 1934. In their endeavors to sell this offering, neither Sean nor
William Forhan intends to use any mass-advertising methods such as the
Internet or print media.
Sean Forhan and William Forhan will not register as a broker-dealer pursuant
to Section 15 of the Securities Exchange Act of 1934, in reliance upon Rule
3a4-1, which sets forth the conditions under which a person associated with an
Issuer, may participate in the offering of the Issuer's securities and not be
deemed to be a broker-dealer.
a. Our officers and directors and are not subject to a statutory
disqualification, as that term is defined in Section 3(a)(39)of the Act, at
the time of their participation; and
b. Our officers and directors and will not be compensated in connection
with their participation by the payment of commissions or other remuneration
based either directly or indirectly on transactions in securities; and
c. Our officers and directors and are not, nor will they be at the time of
their participation in the offering, associated persons of a broker-dealer;
and
d. Our offices and directors and meet the conditions of paragraph
(a)(4)(ii) of Rule 3a4-1 of the Exchange Act, in that they (A) primarily
perform, or are intended primarily to perform at the end of the offering,
substantial duties for or on behalf of our Company, other than in connection
with transactions in securities; and (B) are brokers or dealers, or been
associated person of a broker or dealer, within the preceding twelve months;
and (C) have not participated in selling and offering securities for any
issuer more than once every twelve months other than in reliance on Paragraphs
(a)(4)(i) (a) (4) (iii).
Our officers, directors, control persons and affiliates of same do not intend
to purchase any shares in this offering.
Terms of the Offering
The Company is offering on a best-efforts basis 6,000,000 shares of its Common
Stock at a price of $0.40 per share. This is the initial offering of Common
Stock of Ballroom Dance Fitness and no public market exists for the securities
being offered. The Company is offering the shares on a "self-underwritten,"
directly through officers and directors. The shares will be offered at a fixed
price of $0.40 per share for a period not to exceed 180 days from the date of
this Prospectus. There is no minimum number of shares required to be
purchased. This offering is on a best effort basis. No commission or other
compensation related to the sale of the shares will be paid to our officer and
director. The intended methods of communication include, without limitations,
telephone, and personal contact.
The offering shall terminate on the earlier of (i) the date when the sale of
all 6,000,000 shares is completed or (ii) one hundred and eighty (180) days
from the date of this Prospectus. The Company will not extend the offering
period beyond one hundred and eighty (180) days from the effective date of
this Prospectus.
There can be no assurance that any of the shares will be sold. As of the date
of this Prospectus, the Company has not entered into any agreements or
arrangements for the sale of the shares with any broker/dealer or sales agent.
However, if Ballroom Dance Fitness were to enter into such arrangements,
Ballroom Dance Fitness will file a post effective amendment to disclose those
arrangements because any broker/dealer participating in the offering would be
acting as an underwriter and would have to be so named in the Prospectus.
22
In order to comply with the applicable securities laws of certain states, the
securities may not be offered or sold unless they have been registered or
qualified for sale in such states or an exemption from such registration or
qualification requirement is available and with which the Company has
complied. The purchasers in this offering and in any subsequent trading market
must be residents of such states where the shares have been registered or
qualified for sale or an exemption from such registration or qualification
requirement is available. As of the date of this Prospectus, Ballroom Dance
Fitness has not identified the specific states where the offering will be
sold. Ballroom Dance Fitness will file a pre-effective amendment indicating
which state(s) the securities are to be sold pursuant to this registration
statement.
Deposit of Offering Proceeds
The proceeds from the sale of the shares in this offering will be payable to
Ballroom Dance Fitness Inc. and the funds will be used as the officers of the
company determine, in the best interest in growing the business.
Procedures and Requirements for Subscription
Prior to the effectiveness of the Registration Statement, the Company has not
provided potential purchasers of the securities being registered herein with a
copy of this Prospectus. Investors can purchase Common Stock in this offering
by completing a Subscription Agreement and sending it together with payment in
full to Ballroom Dance Fitness Inc. All payments are required in the form of
United States currency either by personal check, bank draft, or by cashier's
check. There is no minimum subscription requirement. All subscription
agreements and checks are irrevocable. Ballroom Dance Fitness reserves the
right to either accept or reject any subscription. Any subscription rejected
within this 30-day period will be returned to the subscriber within five
business days of the rejection date. Furthermore, once a subscription
agreement is accepted, it will be executed without reconfirmation to or from
the subscriber. Once Ballroom Dance Fitness accepts a subscription, the
subscriber cannot withdraw it.
DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
The names and ages of our Directors and Executive Officers are as follows:
Name Age Position Date Elected to Position
Sean Forhan 35 Founder, January 2, 2009
Chief Operating Officer and
Director
William G. Forhan 65 Chief Executive Officer,
and Director Chairman January 2, 2009
Sean Forhan has taught Ballroom dancing in Michigan and Florida for past 14
years and has participated in training at Zumba classes and became a certified
Zumba instructor. He has expanded that experience and added his own fitness
program to create Ballroom Dance Fitness. Sean's dance experience includes
teaching for the franchised dance studios of Fred Astaire and Arthur Murray
along with teaching at independent dance studios. Sean has taught his Ballroom
Dance Fitness classes at local community centers, gyms and the YMCA; and has
had unrelated dancing jobs to increase personal wages.
From June 1993 to June 1998, Sean was a Ballroom instructor at Fred Astaire
studios, learning the dance steps and becoming an instructor for group and
private lessons.
23
Sean continued to give private lessons, on his own, and took a full time job
in customer service with a travel tour operator from July 1998 to June 2000.
From June 2000 to April 2003, Sean gave personal ballroom lessons and became
an independent insurance agent selling life and health insurance.
From April 2003 to December 2007, Sean worked at Buy Owner Realty as Customer
Service Manager focusing on Real Estate Internet Advertising: showcasing the
seller's property with pictures, virtual tours and text description. He
managed a staff of 8 employees and on average added 200 to 300 accounts per
month to the website; increasing revenues to over twenty million dollars a
year. Duties included hiring and training employees to image and upload photos
and proof read text and upload data to website. Sean trained employees on
proper procedures for handling incoming and outgoing calls from customers,
writing letters to collection companies and responding the Better Business
inquiries.
From January 2008 to December 2008, Sean continued private dance lessons and
began to move from ballroom dancing to Fitness, managing a Fitness studio in
Coconut Creek, Florida and teaching fitness to weight conscious students that
had an interest in learning Ballroom steps and loosing weight.
Today Sean continues to give private lessons and started Ballroom Dance
Fitness, Inc. on January 2, 2009 and strives for financing to pay for video
productions and implement the business plan.
William G. Forhan, has been serving as the Company's Chief Executive Officer
since January 2, 2009. Since July 19, 2005, William has also been serving as
the Chief Executive Officer of Casino Players, Inc. (a reporting company).
From July 1, 2008 to July 1, 2009, Mr. Forhan has been consulting services to
Next Interactive, Inc., an OTCBB company (OTCBB: NXOI) specializing in travel
services. His job was to help the company complete a reverse merger with an
OTCBB company and complete two acquisitions. The company was successful in
completing the reverse merger and both acquisitions in October 2008.
From July 2002 until June 28, 2008, Mr. Forhan served as the Chief Executive
Officer and Co-Chairman of Invicta Group, Inc. (OTCBB: IVIT). Invicta Group,
Inc. is an Internet Media company that sells advertising online to travel
suppliers (hotels, tourist boards, tour operators and Cruise Lines) that offer
discounts to Invicta's travel enthusiast's email database of 20,000,000. He
resigned on June 28, 2008.
Mr. Forhan acquired two travel agencies in February 2000, one specialized in
leisure travel (cruises, airline tickets, tours) and the second sent groups of
25- 100 passengers to Las Vegas and Biloxi Mississippi. Mr. Forhan closed both
companies in May 2002, due to the airlines canceling their commissions to
travel agents, and the group business was not profitable.
From June 1999 until January 2000, Mr. Forhan served as Chief Operating
Officer of ByeByeNow.com, Inc., a South Florida-based Internet travel company.
From June 1998 through May 2001, Mr. Forhan served as Chief Operating Officer
of Aviation Industries Corp. (OTCBB: AVIA), a publicly traded holding company
specializing in the travel industry.
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From July 1996 to January 2000, he served as Chief Operating Officer and Chief
Executive Officer of Casino Airlink Inc, a tour operator operating one Boeing
727 jet aircraft with junkets for clients (mostly retirees from Ft.
Lauderdale, Orlando and St. Petersburg, Florida) to Biloxi, Mississippi. The
travel package included two and three night tour packages: non-stop flight to
Biloxi, Mississippi, breakfast buffet daily, accommodations at four or five
star Casino Resort, and one buffet lunch for an average price of $225 per
person.
From June 1975 until September 1994 Mr. Forhan served as President of two
incentive travel companies: Motivation Planners Inc (which he owned) and
American Express Group and Incentives (which he sold Motivation Planers to).
Family Relationships. William Forhan is the father of Sean Forhan.
DIRECTOR AND OFFICER COMPENSATION
Officer Compensation
We have not paid any salary, bonus or other compensation to our officers and
directors since our inception.
Director Compensation
We do not currently pay any cash fees to our directors, but we pay directors'
expenses in attending board meetings.
Stock Option Grants
The Company has never issued any stock options to officers, employees or
otherwise.
Employment Agreements
We currently have employment agreements with CEO William Forhan and COO Sean
Forhan paying salaries of $72,000 a year. The officers have not received
compensation to date, they will not be paid until funding provides working
capital. The officers are not receiving deferred wages. The term of the
contracts are for 3 years and renewed unless the Board wants to terminate the
agreements.
Significant Employees
We have no significant employees other than our executive officers and
directors named in this Prospectus. We conduct our business through agreements
with consultants and arms-length third parties.
Committees of the Board of Directors
Our audit committee presently consists of our two officers and directors. We
do not have a compensation committee, nominating committee, an executive
committee of our board of directors, stock plan committee or any other
committees.
Code of Ethics
We have adopted a Code of Ethics and Code of Business Conduct that applies to
our officers and directors, and critical employees. The Code of Ethics and
Code of Business Conduct are attached to this registration statement as
Exhibits 14.1 and 14.2, respectively.
Term of Office
Our director is appointed for a one-year term to hold office until the next
annual general meeting of our stockholders or until removed from office in
accordance with our bylaws.
25
COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934
Section 16(a) of the Exchange Act requires the Company's directors and
officers, and persons who beneficially own more than 10% of a registered class
of the Company's equity securities, to file reports of beneficial ownership
and changes in beneficial ownership of the Company's securities with the SEC
on Forms 3, 4 and 5. Officers, directors and greater than 10% stockholders are
required by SEC regulation to furnish the Company with copies of all Section
16(a) forms they file.
Based solely on the Company's review of the copies of the forms received by it
during the period from January 2, 2009 (inception) to the date of this
Prospectus and written representations that no other reports were required,
the Company believes that no person who, at any time during such fiscal year,
was a director, officer or beneficial owner of more than 10% of the Company's
Common Stock failed to comply with all Section 16(a) filing requirements
during such fiscal year.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table sets forth information regarding beneficial ownership as
of the date of this Prospectus of our common stock, by any person who is known
to us to be the beneficial owner of more than 5% of our voting securities and
by each Officer and Director of the Company. As of the date of this
Prospectus, we had 11,113,750 shares of common stock issued and outstanding.
Name and Position Shares of Common Stock Percentage of Class (Common)
Sean Forhan
Chief Operating Officer and Director 6,000,000 54%
William Forhan
Chief Executive Officer and Chairman 2,000,000 18%
York & Kassing, Inc. (1)
9000 Burma Road
Suite 104
Palm Beach Gardens, FL 33403 6,000,000 18%
All officers and directors as
a group (2 persons) 8,000,000 72%
(1) Jeff Senger has voting and dispositive control over York & Kassing, Inc.
DESCRIPTION OF SECURITIES
The following description of certain matters relating to our securities does
not purport to be complete and is subject in all respects to applicable
Florida law and to the provisions of our certificate of incorporation
("Certificate of Incorporation") and By-laws (the "By-Laws").
26
Capitalization
Our authorized capital consists of 100,000,000 shares of common stock, par
value $0.0001per share.
No shares of Preferred Stock are authorized as of the date of this Prospectus.
Common Stock
We have authorized 100,000,000 shares of common stock, par value $0.0001 per
share. Prior to this offering, there were a total of 11,113,750 shares of
common stock issued and outstanding. Each share of our common stock is
entitled to one vote at all meetings of our stockholders. Our stockholders are
not permitted to cumulate votes in the election of directors. All shares of
our common stock are equal to each other with respect to liquidation rights
and dividend rights. There are no preemptive rights to purchase any additional
shares of our common stock. In the event of our liquidation, dissolution or
winding up, holders of our common stock will be entitled to receive, on a pro
rata basis, all of our assets remaining after satisfaction of all liabilities
and preferences of outstanding preferred stock, if any. Neither our
Certificate of Incorporation nor our By-Laws contain any provisions which
limit or restrict the ability of another person to take over our company;
however, our By-Laws do permit our Board of Directors to be classified.
There is no active market for our Common Stock.
Currently, there is no active trading market for our Common Stock. Following
the effectiveness of this registration statement, we intend to request that a
broker-dealer/market maker submit an application to make a market for our
Common Stock shares on the OTC Bulletin Board. There can be no assurance,
however, that the application will be accepted or that any trading market will
ever develop or be maintained on the OTC Bulletin Board. Any trading market
that may develop in the future for our Common Stock will most likely be very
volatile and numerous factors beyond our control may have a significant effect
on the market. Only companies that report their current financial information
to the SEC may have their securities included on the OTC Bulletin Board.
Therefore, only upon the effective date of this registration statement will
our Common Stock become eligible to be quoted on the OTC Bulletin Board. In
the event that we lose our status as a "reporting issuer," any future
quotation of our Common Stock on the OTC Bulletin Board may be jeopardized.
Dividend Policy
We have never declared or paid any cash dividends on our Common Stock. We
currently intend to retain future earnings, if any, to finance the expansion
of our business. As a result, we do not anticipate paying any cash dividends
in the foreseeable future.
Share Purchase Warrants
We have not issued and do not have outstanding any warrants to purchase shares
of our Common Stock.
Options
We have not issued and do not have outstanding any options to purchase shares
of our Common Stock.
Convertible Securities
We have not issued and do not have outstanding any securities convertible into
shares of our Common Stock or any rights convertible or exchangeable into
shares of our Common Stock.
INTERESTS OF NAMED EXPERTS AND COUNSEL
No expert or counsel named in this Prospectus as having prepared or certified
any part of this Prospectus or having given an opinion upon the validity of
the securities being registered or upon other legal matters in connection with
the registration or offering of the Common Stock was employed on a contingency
basis, or had, or is to receive, in connection with the offering, a
substantial interest, direct or indirect, in our company or any of its parents
or subsidiaries. Nor was any such person connected with our company or any of
its parents or subsidiaries as a promoter, managing or principal underwriter,
voting trustee, director, officer, or employee.
27
EXPERTS
The Sourlis Law Firm has assisted us in the preparation of this Prospectus and
registration statement and will provide counsel with respect to other legal
matters concerning the registration and offering of the Common Stock. The
Sourlis Law Firm has consented to being named as an expert in the Company's
registration statement, of which this Prospectus forms a part. This consent
has been filed as an exhibit to the registration statement.
Larry O'Donnell, CPA, P.C. our certified public accountants, have audited our
financial statements included in this Prospectus and registration statement to
the extent and for the periods set forth in their audit reports. Larry
O'Donnell has presented its report with respect to our audited financial
statements. The report of Larry O'Donnell, CPA, P.C. included in reliance upon
their authority as experts in accounting and auditing. Their consent to being
named as Experts is filed as Exhibit 23.1 to the Registration Statement of
which this Prospectus is a part.
DISCLOSURE OF COMMISSION POSITION OF
INDEMNIFICATION FOR SECURITIES ACT LIABILITIES
Our Articles of Incorporation and Bylaws provide no director shall be liable
to the corporation or any of its stockholders for monetary damages for breach
of fiduciary duty as a director, except with respect to (1) a breach of the
director's duty of loyalty to the corporation or its stockholders, (2) acts or
omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (3) liability which may be specifically defined by
law or (4) a transaction from which the director derived an improper personal
benefit, it being the intention of the foregoing provision to eliminate the
liability of the corporation's directors to the corporation or its
stockholders to the fullest extent permitted by law. The corporation shall
indemnify to the fullest extent permitted by law each person that such law
grants the corporation the power to indemnify.
We have been advised that, in the opinion of the SEC, indemnification for
liabilities arising under the Securities Act is against public policy as
expressed in the Securities Act, and is, therefore, unenforceable. In the
event that a claim for indemnification against such liabilities is asserted by
one of our directors, officers, or controlling persons in connection with the
securities being registered, we will, unless in the opinion of our legal
counsel, submit the question of whether such indemnification is against public
policy to a court of appropriate jurisdiction.
ORGANIZATION WITHIN LAST FIVE YEARS
See "Certain Relationships and Related Transactions."
28
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
You should read the following discussion together with "Selected Historical
Financial Data" and our consolidated financial statements and the related
notes included elsewhere in this Prospectus. This discussion contains forward-
looking statements, which involve risks and uncertainties. Our actual results
may differ materially from those we currently anticipate as a result of many
factors, including the factors we describe under "Risk Factors," "Special Note
Regarding Forward-Looking Statements" and elsewhere in this Prospectus.
Forward Looking Statements
Some of the information in this section contains forward-looking statements
that involve substantial risks and uncertainties. You can identify these
statements by forward-looking words such as "may," "will," "expect,"
"anticipate," "believe," "estimate" and "continue," or similar words. You
should read statements that contain these words carefully because they:
* discuss our future expectations;
* contain projections of our future results of operations or of our
financial condition; and
* state other "forward-looking" information.
We believe it is important to communicate our expectations. However, there may
be events in the future that we are not able to accurately predict or over
which we have no control. Our actual results and the timing of certain events
could differ materially from those anticipated in these forward-looking
statements as a result of certain factors, including those set forth under
"Risk Factors," "Business" and elsewhere in this Prospectus. See "Risk
Factors."
Unless stated otherwise, the words "we," "us," "our," "the Company" or
"Ballroom Dance Fitness Impact" in this Prospectus collectively refers to the
Company, Ballroom Dance Fitness, Inc.
Organizational History
Ballroom Dance Fitness, Inc. was incorporated in the state of Florida on
January 2, 2009 and is a development stage company. The Company's Founder and
Chief Operating Officer, Sean Forhan, has taught Ballroom dancing in Michigan
and Florida for over the past 14 years and has participated in training at
Zumba classes and became a certified Zumba instructor. He has expanded that
experience and added his own fitness program to create Ballroom Dance Fitness.
Sean's dance experience includes teaching for the franchised dance studios of
Fred Astaire and Arthur Murray along with teaching at independent dance
studios. Sean has taught his Ballroom Dance Fitness classes at local community
centers, gyms and the YMCA.
The Company's Business:
Fitness Videos: The Company's primary business is to create videos (DVDs) that
promote "Fun Exercise" to Ballroom Dance and fitness enthusiasts.
The videos (DVDs) are designed for individuals that want to lose weight and
also learn Ballroom Dance steps. The videos will focus on beginner ballroom
dance steps, building the lower body, strengthening heart endurance, plus show
how the use of hand free weights will develop and tone the upper body.
The Company intends to offer six dances all on one video for $39.95. Dances
featured will be: the Cha-cha, Swing, Salsa, Meringue, Rumba, and the Waltz.
29
Certified Fitness Instructors: The Company will offer fitness trainers and
ballroom dance instructors an opportunity to become certified as a Ballroom
Dance Fitness instructor after completing a six hour training session with
Sean. The certified trainer will offer Ballroom Dance Fitness classes in
his/her city and keep all of the revenue. Instructors will pay a one-time fee
of $250 to become certified. There will be a discounted subsequent annual
renewal fee to keep the certification active.
PROPOSED MILESTONES
Ballroom Dance Fitness (BDF) has structured milestones that need to be
accomplished to implement the business plan, based on minimum of $500,000
funding:
2nd Quarter 2010: The Company is working on building a Consumer Site:
www.BallroomDanceFitness.com that offers online purchasing of fitness
clothing, shoes, nutrients and the Fitness Video.
3rd Quarter 2010: The Company intends to create a media buy and schedule to
start broadcasting infomercials in December 2010. BDF will start production
of the fitness DVD and the infomercials that promotes the Company's website
and DVD.
4th Quarter 2010: The Company intends to complete the production of the
fitness DVD and infomercials, and start broadcasting on the Internet by
November 1st and broadcasting TV infomercials in December 2010.
1st Quarter 2011: The Company intends to complete 90 days' of advertising on
TV and the Internet. The Company will also seek strategic Internet partners to
promote the DVD and the Company's website. BDF will contact retail chains to
sell the Company's DVDs, creating consumer awareness and increased revenues.
The Company intends to announce a calendar for Certification of fitness
instructors in the Southeast United States and start the one-day Certification
programs in March 2011.
2nd Quarter 2011: The Company will focus on certifying fitness instructors in
the Midwest and Northeast United States and winding down the TV ad campaign
by November 2011. Investor Relations campaigns will continue to promote
awareness on the Company and its valuation. The Company intends to continue
its Certification of fitness instructors throughout the year, expanding to the
Southwest and western states.
Off -Balance Sheet Operations
The Company does not have any off-balance sheet operations.
Liquidity and Capital Resources
At Mary 31, 2010, we had $223 in cash on hand, liabilities totaling $256 and a
stockholders' deficit of $33. In their audit report, dated May 11, 2010, our
auditors have expressed their doubt as to our ability to continue as a going
concern. To date, the Company has financed its operations from non-interest
bearing demand loans from the Company's Chief Executive Officer, William G.
Forhan, totaling $256. These loans are not pursuant to any written agreement.
The Company has agreed to repay such loans upon the receipt of sufficient
capital.
We do not have enough capital to fund our operations for the next 12 months.
We will depend on generating sufficient proceeds from this offering to fund
our operations. We will also need to raise additional capital by the issuance
of securities and from loans. In the event the Company is not successful in
selling any shares in this offering, the Company's Chief Executive Officer has
agreed to continue to fund the company's operations until any such funding can
be raised.
30
The 6,000,000 shares offered by the Company in his offering is a self-
underwritten, best efforts basis, there is no minimum share purchase
requirement and there is no guarantee as to the amount of proceeds that will
result from this offering, if any. If we do not raise sufficient amount of
funds from this offering and/or subsequent private and public offerings and/or
receive loans, we might have to cease operations.
The Company expects the net proceeds from the sale of at least fifty (50%)
percent of the shares offered by the Company will sustain its operations for a
period of 12 months. There is no assurance that the net proceeds
will be received in time to meet our needs. Our board of directors reserves
the right to reallocate the use of proceeds to meet unforeseen events. Pending
their use, the Company may deposit proceeds in commercial bank accounts or
invest them in money market funds for short-term government obligations.
CRITICAL ACCOUNTING POLICIES
Accounting Policies and Estimates
The preparation of our financial statements in conformity with accounting
principles generally accepted in the United States of America requires our
management to make certain estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements and the reported amounts
of revenues and expenses during the reporting period. Our management
periodically evaluates the estimates and judgments made. Management bases its
estimates and judgments on historical experience and on various factors that
are believed to be reasonable under the circumstances. Actual results may
differ from these estimates as a result of different assumptions or
conditions.
As such, in accordance with the use of accounting principles generally
accepted in the United States of America, our actual realized results may
differ from management's initial estimates as reported. A summary of
significant accounting policies are detailed in notes to the financial
statements which are an integral component of this filing.
Revenue Recognition
The Company recognizes revenue in accordance with the Securities and Exchange
Commission, Staff Accounting Bulletin (SAB) No. 104, "Revenue Recognition"
("SAB No. 104"). SAB 104 clarifies application of generally accepted
accounting principles related to revenue transactions. The Company also
follows the guidance in FASB Accounting Standards Codification (ASC) Topic
605-25, Revenue Arrangements with Multiple Deliverables (formerly "EITF Issue
No. 00-08-1"), in arrangements with multiple deliverables.
The Company recognizes revenues when all of the following criteria are met:
(1) persuasive evidence of an arrangement exists, (2) delivery of products and
services has occurred, (3) the fee is fixed or determinable and (4)
collectability is reasonably assured.
The Company receives revenue for distribution and sale of videos and DVDs. In
addition the Company will provide certification to trainers and instructors to
be instructors and charge upfront fees and annual fees to maintain
certification.
In certain cases, the Company enters into agreements with customers that
involve the delivery of more than one product or service. Revenue for such
arrangements is allocated to the separate units of accounting using the
relative fair value method in accordance with ASC Topic No. 605-25. The
delivered item(s) is considered a separate unit of accounting if all of the
following criteria are met: (1) the delivered item(s) has value to the
customer on a standalone basis, (2) there is objective and reliable evidence
of the fair value of the undelivered item(s) and (3) if the arrangement
includes a general right of return, delivery or performance of the undelivered
item(s) is considered probable and substantially in the control
31
of the vendor. If all the conditions above are met and there is objective and
reliable evidence of fair value for all units of accounting in an arrangement,
the arrangement consideration is allocated to the separate units of accounting
based on their relative fair values.
Explicit return rights are not offered to customers; however, the Company may
accept returns in limited circumstances. There have been no returns through
December 31, 2009. Therefore, a sales return allowance has not been
established since management believes returns will be insignificant.
Segment Information
The Company does not have separately reportable segments as defined by ASC
280, Disclosures about Segments of a Enterprise and Related Information.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND CORPORATE GOVERNANCE
On January 29, 2009, the Company issued 6,000,000 shares of Common Stock, par
value $0.0001, to Sean Forhan for an aggregate of $600 as founder stock.
On January 29, 2009, the Company issued 2,000,000 shares of Common Stock, par
value $0.0001, to William Forhan for an aggregate of $200 as founder stock.
To date, the Company has financed its operations from non-interest bearing
demand loans from the Company's Chief Executive Officer, William G. Forhan,
totaling $256. These loans are not pursuant to any written agreement. The
Company has agreed to repay such loans upon the receipt of sufficient capital.
INDEMNIFICATION
Pursuant to the Articles of Incorporation and By-Laws of the Company, we may
indemnify an officer or director who is made a party to any proceeding,
including a law suit, because of his position, if he acted in good faith and
in a manner he reasonably believed to be in our best interest. In certain
cases, we may advance expenses incurred in defending any such proceeding. To
the extent that the officer or director is successful on the merits in any
such proceeding as to which such person is to be indemnified, we must
indemnify him against all expenses incurred, including attorney's fees. With
respect to a derivative action, indemnity may be made only for expenses
actually and reasonably incurred in defending the proceeding, and if the
officer or director is judged liable, only by a court order. The
indemnification is intended to be to the fullest extent permitted by the laws
of the State of Florida.
Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to our directors, officers and controlling persons pursuant
to the provisions above, or otherwise, we have been advised that in the
opinion of the Securities and Exchange Commission, such indemnification is
against public policy as expressed in the Securities Act, and is, therefore,
unenforceable.
In the event that a claim for indemnification against such liabilities, other
than the payment by us of expenses incurred or paid by one of our directors,
officers, or controlling persons in the successful defense of any action, suit
or proceeding, is asserted by one of our directors, officers, or controlling
person in connection with the securities being registered, we will, unless in
the opinion of our counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification is against public policy as expressed in the Securities
Act, and we will be governed by the final adjudication of such issue.
Director Independence
Our determination of independence of our directors is made using the
definition of "independent director" contained under NASDAQ Marketplace Rule
4200(a)(15), even though such definitions do not currently apply to us because
we are not listed on NASDAQ. Our officers are also our directors therefore are
not "independent" under this rule.
32
The OTCBB on which we intend to have our shares of Common Stock quoted does
not have any director independence requirements. In determining whether our
directors are independent, we refer to NASDAQ Stock Market Rule 4200(a)(15).
Based on those widely-accepted criteria, we have determined that our
Director(s) are not independent at this time.
No member of management is or will be required by us to work on a full time
basis. Accordingly, certain conflicts of interest may arise between us and our
officer(s) and director(s) in that they may have other business interests in
the future to which they devote their attention, and they may be expected to
continue to do so although management time must also be devoted to our
business. As a result, conflicts of interest may arise that can be resolved
only through their exercise of such judgment as is consistent with each
officer's understanding of his/her fiduciary duties to us.
The Sarbanes-Oxley Act of 2002, as well as rule changes proposed and enacted
by the SEC, the New York and American Stock Exchanges and the Nasdaq Stock
Market, as a result of Sarbanes-Oxley, require the implementation of various
measures relating to corporate governance. These measures are designed to
enhance the integrity of corporate management and the securities markets and
apply to securities that are listed on those exchanges or the Nasdaq Stock
Market. Because we are not presently required to comply with many of the
corporate governance provisions and because we chose to avoid incurring the
substantial additional costs associated with such compliance any sooner than
legally required, we have not yet adopted these measures.
Because none of our directors are independent directors, we do not currently
have independent audit or compensation committees. As a result, these
directors have the ability, among other things, to determine their own level
of compensation. Until we comply with such corporate governance measures,
regardless of whether such compliance is required, the absence of such
standards of corporate governance may leave our stockholders without
protections against interested director transactions, conflicts of interest,
if any, and similar matters and investors may be reluctant to provide us with
funds necessary to expand our operations.
We intend to comply with all corporate governance measures relating to
director independence as and when required. However, we may find it very
difficult or be unable to attract and retain qualified officers, directors and
members of board committees required to provide for our effective management
as a result of Sarbanes-Oxley Act of 2002. The enactment of the Sarbanes-Oxley
Act of 2002 has resulted in a series of rules and regulations by the SEC that
increase responsibilities and liabilities of directors and executive officers.
The perceived increased personal risk associated with these recent changes may
make it more costly or deter qualified individuals from accepting these roles.
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
No Public Market for Common Stock
There is presently no public market for our Common Stock. We intend to request
a registered broker-dealer to apply to have our Common Stock quoted on the OTC
Bulletin Board upon the effectiveness of the registration statement of which
this Prospectus forms a part. However, we can provide no assurance that our
shares will be traded on the OTC Bulletin Board or, if traded, that a public
market will materialize.
The Securities and Exchange Commission has adopted rules that regulate broker-
dealer practices in connection with transactions in penny stocks. Penny stocks
are generally equity securities with a price of less than $5.00, other than
securities registered on certain national securities exchanges or quoted on
the NASDAQ system, provided that current price and volume information with
respect to transactions in such securities is provided by the exchange or
quotation system. The penny stock rules require a broker-dealer, prior to a
transaction in a penny stock, to deliver a standardized risk disclosure
document prepared by the SEC, that: (a) contains a description of the nature
and level of risk in the market for penny stocks in both public offerings and
secondary trading; (b) contains a description of the broker's or dealer's
duties to the customer and of the rights and remedies available to the
customer with respect to a violation to such duties or other requirements of
Securities' laws; (c) contains a brief, clear, narrative description of a
dealer market, including bid and ask prices for penny stocks and the
significance of the spread between the bid and ask price; (d) contains a toll-
free telephone number for inquiries on disciplinary actions; (e) defines
significant terms in the disclosure document or in the conduct of trading in
penny stocks; and (f) contains such other information and is in such form,
including language, type, size and
33
format, as the Securities and Exchange Commission shall require by rule or
regulation. The broker-dealer also must provide, prior to effecting any
transaction in a penny stock, the customer with: (a) bid and offer quotations
for the penny stock; (b) the compensation of the broker-dealer and its
salesperson in the transaction; (c) the number of shares to which such bid and
ask prices apply, or other comparable information relating to the depth and
liquidity of the market for such stock; and (d) monthly account statements
showing the market value of each penny stock held in the customer's account.
In addition, the penny stock rules require that prior to a transaction in a
penny stock not otherwise exempt from those rules; the broker-dealer must make
a special written determination that the penny stock is a suitable investment
for the purchaser and receive the purchaser's written acknowledgment of the
receipt of a risk disclosure statement, a written agreement to transactions
involving penny stocks, and a signed and dated copy of a suitably written
statement.
These disclosure requirements may have the effect of reducing the trading
activity in the secondary market for our stock if it becomes subject to these
penny stock rules. Therefore, if our Common Stock becomes subject to the penny
stock rules, stockholders may have difficulty selling those securities.
Holders of Our Common Stock
As of the date of this Prospectus, we had approximately 41 holders of record
of our Common Stock.
Dividends
There are no restrictions in our articles of incorporation or bylaws that
prevent us from declaring dividends. We have not declared any dividends and we
do not plan to declare any dividends in the foreseeable future.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS AND FINANCIAL DISCLOSURE
None.
WHERE YOU CAN FIND MORE INFORMATION
We have filed a registration statement on Form S-1 under the Securities Act
with the Securities and Exchange Commission with respect to the shares of our
Common Stock offered through this Prospectus. This Prospectus is filed as a
part of that registration statement, but does not contain all of the
information contained in the registration statement and exhibits. Statements
made in the registration statement are summaries of the material terms of the
referenced contracts, agreements or documents of our Company. We refer you to
our registration statement and each exhibit attached to it for a more detailed
description of matters involving our Company and the statements we have made
in this Prospectus are qualified in their entirety by reference to these
additional materials. You may inspect the registration statement, exhibits and
schedules filed with the Securities and Exchange Commission at the SEC's
principal office in Washington, D.C. Copies of all or any part of the
registration statement may be obtained from the Public Reference Section of
the SEC, Room 1580, 100 F Street NE, Washington D.C. 20549. Please call the
Securities and Exchange Commission at 1-800-SEC-0330 for further information
on the operation of the public reference rooms. The Securities and Exchange
Commission also maintains a website at http://www.sec.gov that contains
reports, proxy statements and information regarding registrants that file
electronically with the SEC. Our registration statement and the referenced
exhibits can also be found on this site.
34
FINANCIAL INFORMATION
Item: Page No.:
Auditor's Report, dated May 11, 2010 36
Balance Sheet 37
Statement of Operations 38
Statement of Cash Flows 39
Statement of Shareholders Equity 40
Notes 41
35
Larry O'Donnell, CPA, P.C.
Telephone (303)745-4545 2228 South Fraser Street Unit 1
Aurora, Colorado 80014
Fax (303)369-9384
e-mail larryodonnelcpa@msn.com
www.larryodonnellcpa.com
Report of Independent Registered Public Accounting Firm
To the Board of Directors
Ballroom Dance Fitness, Inc.
Fort Lauderdale, Florida
We have audited the accompanying balance sheet of Ballroom Dance Fitness, Inc.
as March 31, 2010 and December 31, 2009 and the related consolidated statement
of operations, changes in stockholders' deficiency, and cash flows for the
three months ended March 31, 2010 and year ended, December 31, 2009. These
financial statements are the responsibility of the Company's management. My
responsibility is to express an opinion on these financial statements based on
my audits.
I conducted my audits in accordance with standards of the Public Company
Accounting Oversight Board (United States). Those standards require that I
plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. I believe that my
audits provide a reasonable basis for my opinion.
In my opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Ballroom Dance Fitness, Inc.
as of March 31, 2010 and December 31, 2009, and the results of their
operations and cash flows for the three months ended March 31, 2010 and year
ended, December 31, 2009 in conformity with accounting principles generally
accepted in the United States of America.
These consolidated financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 2 to the
consolidated financial statements, the Company has operating and liquidity
concerns, has incurred an accumulated deficit for the period since inception
of January 2, 2009 to March 31, 2010. This condition raises substantial doubt
about the Company's ability to continue as a going concern. The consolidated
financial statements do not include any adjustments to reflect the possible
future effects on the recoverability and classification of assets or the
amounts and classification of liabilities that may result from the outcome of
these uncertainties.
Larry O'Donnell, CPA, P.C.
May 11, 2010
36
BALLROOM DANCE FITNESS, INC.
BALANCE SHEETS
MARCH 31, 2010 AND DECEMBER 31, 2009
March 31, December 31,
2010 2009
--------------- ---------------
ASSETS:
Cash $223 $4
--------------- ---------------
TOTAL ASSETS: $223 $4
=============== ===============
LIABILITIES AND SHAREHOLDERS EQUITY:
LIABILITIES:
Due to shareholders $256 $256
--------------- ---------------
TOTAL LIABILITIES: 256 256
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY (DEFICIENCY)
Common stock, $.0001 par value; 100,000,000 shares
authorized; 11,105,000 and 10,005,000 shares outstanding
at March 31, 2010 and December 31, 2009 1,110 1,000
Additional Paid in Capital 10,006 10,006
Accumulated Deficit (11,149) (11,258)
--------------- ---------------
TOTAL STOCKHOLDERS' EQUITY (DEFICIENCY) $(33) $(252)
--------------- ---------------
TOTAL LIABILITIES & STOCKHOLDERS EQUITY (DEFICIENCY) $223 $4
=============== ===============
See accompanying notes to the audited Condensed Consolidated
Financial Statements
37
BALLROOM DANCE FITNESS, INC.
STATEMENT OF OPERATIONS
YEAR ENDED DECEMBER 31, 2009 AND
THREE MONTHS ENDED MARCH 31, 2010
Quarter Ended Year Ended
March 31, December 31,
2010 2009
--------------- ---------------
Revenue $2,855 $4,175
--------------- ---------------
Total Revenue $2,855 $4,175
--------------- ---------------
Expenses:
Bank Charges $- $19
Start up expenses - 156
Production 111 533
Contract Labor 2,635 14,168
Wages - 556
--------------- ---------------
Total Expenses 2,746 15,433
--------------- ---------------
Profit (Loss) $109 $(11,258)
=============== ===============
Basic and diluted loss per common share $(0.00) $(0.00)
=============== ===============
Weighted average common shares outstanding 10,555,000 10,005,000
=============== ===============
See accompanying notes to the audited Condensed Consolidated
Financial Statements
38
BALLROOM DANCE FITNESS, INC.
STATEMENT OF CASH FLOWS
YEAR ENDED DECEMBER 31, 2009 AND
THREE MONTHS ENDED MARCH 31, 2010
Quarter Ended Year Ended
March 31, December 31,
2010 2009
--------------- ---------------
Cash flows from operating activities:
Net income (loss) $109 $(11,258)
Adjustments to reconcile net income to net
cash provided by operating activities:
Stock issued for services 110 11,006
Changes in assets and liabilities:
Increase in due from shareholder - 256
--------------- ---------------
Cash flows provided from operating activities 219 4
--------------- ---------------
Cash flows used in investing activities: - -
Cash flows provided from financing activities: - -
Net change in cash and cash equivalents 219 4
Cash and cash equivalents, beginning of period 4 -
--------------- ---------------
Cash and cash equivalents, end of period $223 $4
=============== ===============
Interest paid $- $-
=============== ===============
Taxes paid $- $-
=============== ===============
See accompanying notes to the audited Condensed Consolidated
Financial Statements
39
BALLROOM DANCE FITNESS, INC.
STATEMENT OF SHAREHOLDERS EQUITY
YEAR ENDED DECEMBER 31, 2009 AND
THREE MONTHS ENDED MARCH 31, 2010
Common Stock Additional Accumulated
Shares Amount Paid -In Capital Deficit Total
--------------- --------------- --------------- --------------- ---------------
Balance January 1, 2009 - $- $- $- $-
Founder's Stock in Exchange for Service 10,005,000 1,000 10,006 11,006
Net loss (11,258) (11,258)
--------------- --------------- --------------- --------------- ---------------
Balance December 31, 2009 10,005,000 1,000 10,006 (11,258) (252)
Stock issued for services 1,100,000 110 - 110
Net loss 109 109
--------------- --------------- --------------- --------------- ---------------
Balance March 31, 2010 11,105,000 $1,110 $10,006 $(11,149) $(33)
=============== =============== =============== =============== ===============
See accompanying notes to the audited Condensed Consolidated
Financial Statements
40
BALLROOM DANCE FITNESS, INC.
NOTES TO FINANCIAL STATEMENTS
THREE MONTHS ENDED MARCH 31, 2010
AND YEAR ENDED DECEMBER 31, 2009
NOTE 1: SUMMARY OF SIGNIFICANT ACCOUNTING PRINCIPLES
Organization
Ballroom Dance Fitness, Inc. was organized January 2, 2009 under the laws of
the State of Florida. The Company creates fitness videos and DVD's that
promote "Fun Exercise" to the Ballroom Dance and fitness enthusiasts.
The videos and OVD's are designed for individuals that want to lose weight and
also learn Ballroom Dance steps. The DVD's will be marketed via TV
infomercial, Corporate web site and Internet marketing. The company realizes
revenues when paid in full for purchase of DVD's and merchandise purchased
(DVD's, fitness clothes, nutrition's and exercise shoes) on the Company's
website. The company is competing in the Weight loss and Nutrition industry; a
$44 billion annual industry
Basis of Accounting
We have prepared the accompanying consolidated financial statements pursuant
to the rules and regulations of the Securities and Exchange Commission. In the
opinion of management, these financial statements give effect to all normal
recurring adjustments necessary to present fairly the financial position and
results of operations and cash flows of the Company.
Although we believe that the disclosures included in our financial statements
are adequate to make the information presented not misleading, certain
information and footnote disclosures normally included in financial statements
prepared in accordance with generally accepted accounting principles have been
omitted.
The preparation of financial statements in conformity with accounting
principles generally accepted in the United States of America requires
management to make estimates and assumptions that affect amounts reported in
the financial statements and accompanying notes. Actual results could differ
from these estimates.
Certain prior period amounts have been reclassified to conform to current-
period presentation. These reclassifications had no effect on net loss for the
periods presented.
Use of Estimates
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions
that affect the amounts reported in the financial statements and accompanying
notes. Actual results could differ from those estimates. The most significant
estimates included in the preparation of the financial statements are related
to asset lives and accruals.
Income taxes
We account for income taxes in accordance with ASC 740, Accounting for Income
Taxes, as clarified by ASC 740-10, Accounting for Uncertainty in Income Taxes.
Under this method, deferred income taxes are determined based on the estimated
future tax effects of differences between the financial statement and tax
basis of assets and liabilities given the provisions of enacted tax laws.
Deferred income tax provisions and benefits are based on changes to the assets
or liabilities from year to year. In providing for deferred taxes, we consider
tax regulations of the jurisdictions in which we operate, estimates of future
taxable income, and available tax planning strategies. If tax regulations,
operating results or the ability to implement tax-planning strategies vary,
adjustments to the carrying value of deferred tax assets and liabilities may
be required. Valuation allowances are recorded related to deferred tax assets
based on the "more likely than not" criteria of ASC 740.
41
BALLROOM DANCE FITNESS, INC.
NOTES TO FINANCIAL STATEMENTS
THREE MONTHS ENDED MARCH 31, 2010
AND YEAR ENDED DECEMBER 31, 2009
ASC 740-10 requires that we recognize the financial statement benefit of a tax
position only after determining that the relevant tax authority would more
likely than not sustain the position following an audit. For tax positions
meeting the "more-likely-than-not" threshold, the amount recognized in the
financial statements is the largest benefit that has a greater than 50 percent
likelihood of being realized upon ultimate settlement with the relevant tax
authority.
Earnings Per Share
Basic earnings per share is computed based on the weighted average number of
shares outstanding during the period. Diluted earnings per share is computed
using the weighted average common shares and all potentially dilutive common
shares outstanding during the period. .
NOTE 2: GOING CONCERN
The accompanying Financial Statements have been prepared assuming that the
company will continue as a going concern. Going concern contemplates the
realization of assets and the satisfaction of liabilities in the normal course
of business over a reasonable period of time. The company has incurred an
operating loss since inception. The future of the company is dependent on its
ability to obtain funding from its anticipated funding of its S-1 with the
Securities and Exchange Commission. Although the company plans to pursue its
equity funding, there can be no assurance that the company will be able raise
sufficient working capital to maintain its operations. If the Company is
unable to raise the necessary working capital though the equity funding it
will ,be forced to continue relying on cash from operations and loans from
related parties to satisfy its working capital needs. There can be no
assurance that the company will be able rely on these sources to maintain its
operations.
NOTE 3: INCOME TAXES
The provision for income taxes and the effective tax rates for the quarter
ended March 31, 2010 and year ended December 31,2009 were computed by applying
the federal and state statutory corporate tax rates as follows:
March 31, 2010 December 31,
2009
Provisions for income taxes at statutory federal rate $3,902 $3,940
Valuation allowance (3,902) (3,940)
Net income tax provision $-0- $-0-
The reported income tax at the statutory rate 34% 34%
State rate, net of federal income tax 5% 5%
Valuation allowance -39% -39%
Effective income tax rate 0% 0%
Our Federal net operating loss ("NOl") carryforward balance as of March 31,
2010 and December 31, 2009 was $3,900, expiring between 2010 and 2017.
Management has reviewed the provisions of ASC 740 regarding assessment of
their valuation allowance on deferred tax
42
BALLROOM DANCE FITNESS, INC.
NOTES TO FINANCIAL STATEMENTS
THREE MONTHS ENDED MARCH 31, 2010
AND YEAR ENDED DECEMBER 31, 2009
the provisions of ASC 740 regarding assessment of their valuation allowance on
deferred tax assets and based on that criteria determined that it does not
have sufficient taxable income to offset those -assets. Therefore, Management
has assessed the realization of the deferred tax assets and has determined
that it is more likely than not that they will not be realized ..
The Company adopted the provisions of ASC 740, previously FASB Interpretation
No. 48 (FIN 48), Accounting for Uncertainty in Income Taxes, on January 1,
2007. Previously the Company has accounted for tax contingencies in accordance
with Statement of Financi.al Accounting Standards 5, Accounting for
Contingencies. The statute of limitations is still open on years 2006 and
subsequent. The Company recognizes the financial statement impact of a tax
position only after determining that the relevant tax authority would more
likely than not sustain the position following an audit. For tax positions
meeting the more-likely-than-not threshold, the amount recognized in the
financial statements is the largest benefit that has a greater than 50 percent
likelihood of being realized upon ultimate settlement with the relevant tax
authority. At the adoption date the Company applied ASC 740 to all tax
positions for which the statute of limitations remained open. As a result of
the implementation of ASC 740, the Company did not recognize a material
increase in the liability for uncertain tax positions.
The Company is subject to income taxes in the U.S. federal jurisdiction and
the state of Florida. The tax regulations within each jurisdiction are subject
to interpretation of related tax laws and regulations and require significant
judgment to apply.
NOTE 4: STOCK BASED COMPENSATION
The Company accounts for employee and non-employee stock awards under SFAS
123(r), whereby equity instruments issued to employees for services are
recorded based on the fair value of the instrument issued and those issued to
non-employees are recorded based on the fair value of the consideration
received or the fair value of the equity instrument, whichever is more
reliably measurable.
NOTE 5: LOANS FROM SHAREHOLDERS
A Shareholder has advanced various loans to the Company for the payment of
certain operating expenses. The loans are non-interest bearing and are due on
demand. Loans from shareholders at March 3f, 2010 and December 31, 2009
amounted to $256.
NOTE 6: STOCKHOLDERS EQUITY
The Company issued a total of 5,000 shares of its common stock at $0.25 per
share for cash during the year ended December 31, 2009.
NOTE 7: RECENT ACCOUNTING PRONOUNCEMENTS
On January 1, 2009, the Company adopted accounting guidance issued by the
Financial Accounting Standards Board ("FASB") which had previously deferred
the effective date of fair value measurements for all nonfinancial assets and
nonfinancial liabilities, except for items that are recognized or disclosed in
financial statements at fair value on a recurring basis (at least annually).
The adoption of this guidance did not have a material impact on the financial
statements.
43
BALLROOM DANCE FITNESS, INC.
NOTES TO FINANCIAL STATEMENTS
THREE MONTHS ENDED MARCH 31, 2010
AND YEAR ENDED DECEMBER 31, 2009
In December 2007, the FASB issued a standard to change how an entity accounts
for the acquisition of a business. The standard carries forward the existing
requirements to account for all business combinations using the acquisition
method (formerly called the purchase method). In general, it requires
acquisition-date fair value measurement of identifiable assets acquired,
liabilities assumed, and noncontrolling interests in the acquiree. The
adoption of this guidance did not have a material impact on the financial
statements.
The new measurement requirements result in the recognition of the full amount
of acquisition-date goodwill, which includes amounts attributable to
noncontrolling interests. The acquirer recognizes in income any gain or loss
on the remeasurement to acquisition-date* fair value. of consideration
transferred or of previously acquired equity interests in the acquiree.
Neither the direct costs incurred to effect a business combination nor the
costs the acquirer expects to incur under a plan to restructure an acquired
business may be included as part of the business combination accounting. As a
result, those costs are charged to expense when incurred, except for debt or
equity issuance costs, which are accounted for in accordance with other
generally accepted accounting principles.
The statement also changes the accounting for contingent consideration, in
process research and development, and restructuring costs. In addition, after
the statement is adopted, changes in uncertain tax positions or valuation
allowances for deferred tax assets acquired in a business combination are
recognized as adjustments to income tax expense or contributed capital, as
appropriate, even if the deferred tax asset or tax position was initially
acquired prior to the effective date of the statement. The Company adopted the
statement as of the required effective date of January 1, 2009 and applies its
provisions prospectively to business combinations that occur after adoption.
The adoption of this guidance did not have a material impact on the financial
statements. .
In April 2008, the FASB issued a statement to provide guidance for determining
the useful life of recognized intangible assets and to improve consistency
between the period of expected cash flows used to measure the fair value of a
recognized intangible asset and the useful life of the intangible asset. The
statement requires that an entity consider its own historical experience in
renewing or extending similar arrangements. However, the entity must adjust
that experience based on entity-specific factors included in the statement. If
the company lacks historical experience to consider for similar arrangements,
it would consider assumptions that market participants would use
about,**renewal or extension, as adjusted for the entity-specific factors
under the statement. The adoption: of this guidance did not have a material
impact on the financial statements.
On January 1, 2007, the Company adopted accounting guidance issued by the FASB
which had previously deferred the effective date of the statement related to
uncertain tax positions. As required by the uncertain tax position guidance,
the Company recognizes the financial statement benefit of a tax position only
after determining that the relevant tax authority would more likely than not
sustain the position following an audit. For tax positions meeting the more-
likely-than-not threshold, the amount recognized in the financial statements
is the largest benefit that has a greater than 50 percent likelihood of being
realized upon ultimate settlement with the relevant tax authority. At the
adoption date, the Company applied the uncertain tax position guidance to all
tax positions for which the statute of limitations remained open. The Company
files a federal income tax return and certain state income tax returns. Tax
regulations within each jurisdiction are subject to the interpretation of the
related tax laws and regulations and require significant judgment to apply.
With few exceptions, the Company is no longer subject to U.S. federal and
state income tax examinations by tax authorities for the years before 2006.
The adoption of this guidance did not have a material impact on the financial
statements.
44
BALLROOM DANCE FITNESS, INC.
NOTES TO FINANCIAL STATEMENTS
THREE MONTHS ENDED MARCH 31, 2010
AND YEAR ENDED DECEMBER 31, 2009
In May 2009, the FASB issued a statement to incorporate the accounting and
disclosure requirements for subsequent events into U.S. generally accepted
accounting principles which was amended in February 2010. The statement, as
amended, introduces new terminology, defines a date through which management
must evaluate subsequent events, and lists the circumstances under which an
entity must recognize and disclose events or transactions occurring after the
balance-sheet date. The Company adopted the statement as of June 30, 2009,
which was the required effective date.
The Company adopted authoritative guidance issued by the FASB codifying U.S.
GAAP. The adoption of this authoritative guidance changed how the Company
references U.S. GAAP in the financial statement disclosures. The guidance is
effective for financial statements issued for interim and annual periods
ending after September 15, 2009. Applying the guidance did not impact the
Company's financial condition and results of operations. The Company has
revised its references to pre-Codification GAAP in its financial statements.
In January 2010, the FASB issued the FASB Accounting Standards Update No.
2010-01 "Equity Topic 505 - Accounting for Distributions to Shareholders with
Components of Stock and Cash", which clarify that the stock portion of a
distribution to shareholders that allows them to elect to receive cash or
stock with a potential limitation on the total amount of cash that all
shareholders can elect to receive in the aggregate is considered a share
issuance that is reflected in EPS prospectively and is not a stock dividend
for purposes of applying Topics 505 and 260 (Equity and Earnings Per Share
(UEPS")). Those distributions should be accounted for and included in EPS
calculations in accordance with paragraphs 480-10-25- 14 and 260-10-45-45
through 45-47 of the FASB Accounting Standards codification. The amendments in
this Update also provide a technical correction to the Accounting Standards
Codification. The correction moves guidance that was previously* included in
the Overview and Background Section to the definition of a stock dividend in
the Master Glossary. That guidance indicates that a stock dividend takes
nothing from the property of the corporation and adds nothing to the interests
of the stockholders. It also indicates that the proportional interest of each
shareholder remains the same, and is a key factor to consider in determining
whether a distribution is a stock dividend. The adoption of this guidance did
not have a material impact on the financial statements.
Management does not believe that any other recently issued, but not yet
effective accounting pronouncements, if adopted, would have a material effect
on the accompanying financial statements.
45
[OUTSIDE BACK COVER OF PROSPECTUS]
________________________________________
BALLROOM DANCE FITNESS, INC.
6,000,000 SHARES COMMON STOCK
Item Page
Summary 5
Risk Factors 8
Description of Business 16
Description of Properties 20
Legal Proceedings 20
Use of Proceeds 20
Determination of Offering Price 21
Dilution 21
Plan of Distribution 22
Directors, Executive Officers, Promoters and Control Persons 23
Security Ownership of Certain Beneficial Owners and Management 26
Description of Securities 26
Interest of Named Experts and Counsel 27
Experts 28
Disclosure of Commission Position of Indemnification for
Securities Act Liabilities 28
Organization Within Last Five Years 28
Management's Discussion and Analysis of Financial Condition
and Results of Operations 29
Certain Relationships and Related Transactions and Corporate
Governance 32
Market for Common Equity and Related Stockholder Matters 33
Changes in and Disagreements with Accountants and Financial
Disclosure 34
Where You Can Find More Information 34
Financial Statements 35
Until ninety days after the date this registration statement is declared
effective, all dealers that effect transactions in these securities whether or
not participating in this offering, may be required to deliver a Prospectus.
This is in addition to the dealer's obligation to deliver a Prospectus when
acting as underwriters and with respect to their unsold allotments or
subscriptions.
PART II
INFORMATION NOT REQUIRED IN THE PROSPECTUS
Item 13. Other Expenses of Issuance and Distribution.
The estimated costs of this offering are as follows:
Expenses(1) Amount
US ($)
SEC Registration Fee (not estimated) $171.12
Transfer Agent Fees $1,750
Accounting Fees and Expenses $10,500
Legal Fees and Expenses $25,000
Printers $5,500
Miscellaneous $1,000
Total $43,921.12
We are paying all expenses of the offering listed above. Proceeds from the
sale of this offering may go towards the satisfaction of some of these fees.
Item 14. Indemnification of Directors and Officers
We are incorporated in the State of Florida. Florida Corporate Law and our
certificate of incorporation and bylaws contain provisions for indemnification
of our officers and directors, and under certain circumstances, our employees
and other persons. The bylaws require us to indemnify such persons to the
fullest extent permitted by Florida law. Each such person will be indemnified
in any proceeding if such person acted in good faith and in a manner that such
person reasonably believed to be in, or not opposed to, our best interests.
The indemnification would cover expenses, including attorney's fees,
judgments, fines and amounts paid in settlement. Our bylaws also provide that
we may purchase and maintain insurance on behalf of any of our present or past
directors or officers insuring against any liability asserted against such
person incurred in their capacity as a director or officer or arising out of
such status, whether or not we would have the power to indemnify such person.
We have no other indemnification provisions in our Certificate of
Incorporation, Bylaws or otherwise specifically providing for indemnification
of directors, officers and controlling persons against liability under the
Securities Act.
Item 15. Recent Sales of Unregistered Securities
On January 29, 2009, the Company issued 6,000,000 shares of Common Stock, par
value $0.0001, to Sean Forhan for an aggregate of $600 as founder stock. The
Company sold these shares of Common Stock under the exemption from
registration provided by Section 4(2) of the Securities Act.
On January 29, 2009, the Company issued 2,000,000 shares of Common Stock, par
value $0.0001, to William Forhan for an aggregate of $200 as founder stock.
The Company sold these shares of Common Stock under the exemption from
registration provided by Section 4(2) of the Securities Act.
1
On February 15, 2010, , the Company issued a total of 850,000 shares of Common
Stock to Sourlis Law Firm for aggregate cash consideration of $85.00 The
Company sold these shares of Common Stock under the exemption from
registration provided by Section 4(2) of the Securities Act.
On March 15, 2009 2010, the Company issued a total of 250,000 shares of Common
Stock to Clark Forhan for aggregate cash consideration of $25.00. The Company
sold these shares of Common Stock under the exemption from registration
provided by Section 4(2) of the Securities Act.
Between April 5, 2010 and May 21, 2010 the Company issued a total of 8,750
shares of Common Stock to 35 shareholders for aggregate cash consideration of
$1,750. The Company sold these shares of Common Stock under the exemption from
registration provided by Section 4(2) of the Securities Act.
2
Item 16. Exhibits
Exhibit
Number Description of Exhibits
3.1 Articles of Incorporation of Ballroom Dance Fitness, Inc.
3.2 Bylaws
5.1 Legal Opinion of The Sourlis Law Firm
10.1 Employment Agreement, dated June 1, 2009, between Ballroom Dance
Fitness, Inc. and William G. Forhan
10.2 Employment Agreement, dated June 1, 2009, between Ballroom Dance
Fitness, Inc. and Sean Forhan
14.1 Ballroom Dance Fitness, Inc. Code of Ethics
14.1 Ballroom Dance Fitness, Inc. Code of Business Conduct
23.1 Consent of Larry O'Donnell, CPA, P.C.
23.2 Consent of The Sourlis Law Firm (included in Exhibit 5.1)
99.1 Lease between Ballroom Dance Fitness, Inc. and York & Kassing
Inc. dated May 1, 2010
Item 17. Undertakings
(a) Rule 415 Offering. The undersigned registrant hereby undertakes:
(1) To file, during any period in which offers or sales are being made, a
post-effective amendment to this registration statement:
(i) To include any Prospectus required by section 10(a)(3) of the Securities
Act of 1933;
(ii) To reflect in the Prospectus any facts or events arising after the
effective date of the registration statement (or the most recent post-
effective amendment thereto) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the
registration statement. Notwithstanding the foregoing, any increase or
decrease in volume of securities offered (if the total dollar value of
securities offered would not exceed that which was registered) and any
deviation from the low or high end of the estimated maximum offering range may
be reflected in the form of Prospectus filed with the Commission pursuant to
Rule 424(b) if, in the aggregate, the changes in volume and price represent no
more than a 20% change in the maximum aggregate offering price set forth in
the "Calculation of Registration Fee" table in the effective registration
statement; and
(iii) To include any material information with respect to the plan of
distribution not previously disclosed in the registration statement or any
material changes to such information in the registration statement.
(2) That for the purpose of determining any liability under the Securities Act
of 1933, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial
bona fide offering thereof.
(3) To remove from registration by means of a post-effective amendment any of
the securities being registered which remain unsold at the termination of the
offering.
3
(4) That for the purpose of determining liability under the Securities Act of
1933 (the "Act") to any purchaser, if the registrant is subject to Rule 430C
under the Act, each Prospectus filed pursuant to Rule 424(b) as part of a
registration statement relating to an offering, other than registration
statements relying on Rule 430B or other than Prospectuses filed in reliance
on Rule 430A, shall be deemed to be part of and included in the registration
statement as of the date it is first used after effectiveness. Provided,
however, that no statement made in a registration statement or Prospectus that
is part of the registration statement or made in a document incorporated or
deemed incorporated by reference in the registration statement or Prospectus
that is part of the registration statement will, as to a purchaser with a time
of contract or sale prior to such first use, supersede or modify any statement
that was made in the registration statement or Prospectus that was part of the
registration statement or made in any such document immediately prior to such
date of first use.
(5) That for the purpose of determining liability of the registrant under the
Securities Act of 1933 to any purchaser in the initial distribution of the
securities, the undersigned registrant undertakes that in a primary offering
of securities of the undersigned registrant pursuant to this registration
statement, regardless of the underwriting method used to sell the securities
to the purchaser, if the securities are offered or sold to such purchaser by
means of any of the following communications, the undersigned registrant will
be a seller to the purchaser and will be considered to offer or sell such
securities to such purchaser:
(i) Any preliminary Prospectus or Prospectus of the undersigned registrant
relating to the offering required to be filed pursuant to Rule 424;
(ii) Any free writing Prospectus relating to the offering prepared by or on
behalf of the undersigned registrant or used or referred to by the undersigned
registrant;
(iii) The portion of any other free writing Prospectus relating to the
offering containing material information about the undersigned registrant or
its securities provided by or on behalf of the undersigned registrant; and
(iv) Any other communication that is an offer in the offering made by the
undersigned registrant to the purchaser.
(d) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 (the "Act") may be permitted to directors, officers and
controlling persons of the registrant pursuant to the foregoing provisions, or
otherwise, the registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public
policy as expressed in the Act and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer
or controlling person of the registrant in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or
controlling person in connection with the securities being registered, the
registrant will, unless in the opinion of its counsel the matter has been
settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication
of such issue.
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SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, the Registrant has
duly caused this registration statement to be signed on its behalf by the
undersigned, thereunto duly authorized in Palm Beach Gardens, Florida on June
1, 2010.
BALLROOM DANCE FITNESS, INC.
By: /s/ WILLIAM G. FORHAN
William G. Forhan
Chief Executive Officer and Chairman
(Principal Executive Officer and
Principal Financial Officer)
Pursuant to the requirements of the Securities Act of 1933, this registration
statement has been signed by the following persons in the capacities and on
the dates indicated.
Signature Title Date
/s/ WILLIAM G. FORHAN Chief Executive Officer and Chairman June 2, 2010
William G. Forhan (Principal Executive Officer and
Principal Financial Officer)
/s/ SEAN FORHAN Chief Operating Officer and Director June 2, 2010
Sean Forhan
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