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EX-99.4 - EX-99.4 - Everyday Health, Inc. | y80435a4exv99w4.htm |
EX-23.1 - EX-23.1 - Everyday Health, Inc. | y80435a4exv23w1.htm |
EX-99.3 - EX-99.3 - Everyday Health, Inc. | y80435a4exv99w3.htm |
S-1/A - FORM S-1/A - Everyday Health, Inc. | y80435a4sv1za.htm |
Exhibit 99.2
[comScore Letterhead]
May 11, 2010
Everyday Health, Inc.
345 Hudson Street
16th Floor
New York, NY 10014
345 Hudson Street
16th Floor
New York, NY 10014
To Whom It May Concern:
comScore, Inc. (comScore) consents to the inclusion of its name and the language set forth
below in the Registration Statement on Form S-1 filed by Everyday Health, Inc. and any related
prospectus:
During 2009, the Everyday Health portfolio attracted an average of 25 million unique
visitors per month, according to comScore, Inc., a market research firm.
With respect to the monthly unique visitor data provided by comScore, you should note that,
beginning in August 2009, comScore adopted a new methodology for calculating unique
visitors. Accordingly, the comScore unique visitor information contained in this prospectus
for periods subsequent to July 2009 reflects the inclusion of unique monthly visitor numbers
that are derived from the use of comScores new methodology.
According to comScore, Inc., or comScore, in the third quarter of 2008, our average monthly
unique visitors totaled 14.68 million. In the fourth quarter of 2008, after our acquisition
of RHG, our average monthly unique visitors totaled 25.95 million.
| Year Ended December 31, | Three Months | ||||||||||||||||||
Ended March 31, | ||||||||||||||||||||
2007 | 2008(2) | 2009 | 2009 | 2010 | ||||||||||||||||
Average monthly
unique visitors (in
thousands)(1) |
8,852 | 17,466 | 25,277 | 22,257 | 26,685 | |||||||||||||||
Total brands |
323 | 416 | 473 | 205 | 260 | |||||||||||||||
Advertising and
sponsorship revenue
per brand (in
thousands) |
$ | 61 | $ | 92 | $ | 123 | $ | 53 | $ | 58 | ||||||||||
Average paid
subscribers per
month (in
thousands) |
121 | 125 | 120 | 113 | 146 | |||||||||||||||
Average revenue per
paid subscriber per
month |
$ | 19.11 | $ | 19.95 | $ | 18.99 | $ | 19.68 | $ | 18.47 |
(1) | Average monthly unique visitors based on comScore data. | |
(2) | Reflects our acquisition of RHG in October 2008. |
According to comScore, as of July 2009, there were approximately 11,200 health-related
websites.
In giving such consent, comScore does not admit that it comes within the category of a person
whose consent is required under Section 7 or Section 11 of the Securities Act of 1933, as amended,
or the rules and regulations adopted by the Securities and Exchange Commission thereunder, nor does
it admit that is an expert with respect to any part of such Registration Statement within the
meaning of the term experts as used in the Securities Act of 1933, as amended, or the rules and
regulations of the Securities and Exchange Commission thereunder.
Sincerely,
comScore, Inc.
By: | /s/ Thomas S. Cushing III Name: Thomas S. Cushing III Title: Deputy General Counsel |