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8-K - CURRENT REPORT - FIFTH THIRD BANCORPd8k.htm
Fifth Third Bank | All Rights Reserved
Annual Meeting of Fifth Third Shareholders
Kevin T. Kabat
Chairman, President & Chief Executive Officer
April 20, 2010
Please refer to earnings release dated January 21, 2010 and 10-K dated
February 26, 2010 for further information, including full results reported on a U.S.
GAAP basis
Exhibit 99.1


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Fifth Third Bank | All Rights Reserved
Agenda
Overview
Economic backdrop
2009 performance summary and highlights
Capital and loan loss reserve analysis
Strategy for 2010 and beyond


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Fifth Third Bank | All Rights Reserved
Fifth Third today
* Fortune magazine, March 16, 2009
$113 billion assets
16 affiliates in 12 states
1,309 banking centers
2,358 ATMs
Fifth Third Bank has been
dedicated to serving the
needs of its retail and
commercial customers for
more than 150 years
Top 10 Superregional Bank
for 8 consecutive years*
Naples
Raleigh
Cincinnati
Florence
Louisville
Lexington
Nashville
Atlanta
Augusta
Orlando
Tampa
Naples
Raleigh
Charlotte
Huntington
Pittsburgh
Cleveland
Columbus
Toledo
Detroit
Grand Rapids
Traverse
City
Chicago
Evansville
Jacksonville
Indianapolis
St. Louis


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Fifth Third Bank | All Rights Reserved
Operating environment update
Roots of the crisis
Global savings imbalances
The housing bubble
Higher than normal leverage in financial
system
Oversight failures
Government actions
TARP and CPP
The “stress test”
Ongoing intervention in housing market
Economy is improving
GDP growth
Housing market stabilization
Employment stabilizing
Outlook
Higher consumer savings rates
Loan demand remains measured
Limited role for non-bank lenders
90+
Delinquency
Mortgage
Heat
Map
Q409
Sources: Bureau of Economic Analysis, Federal Reserve Bank of New York


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Fifth Third Bank | All Rights Reserved
GDP and Unemployment
Consumer Confidence and Retail Sales
Interest Rate Market
Macro economic indicators
Housing Market
Source: Bloomberg.


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Fifth Third Bank | All Rights Reserved
2009 results vs. peers
Range
Metric
Rank / 13
Peer average
Core Deposit growth^
8
9.7%
(1.8%)
18.1%
9.8%
Tier 1 ratio*
1
11.1%
8.4%
13.3%
13.3%
Tier 1 common ratio*
7
7.0%
5.5%
8.5%
7.0%
5
6.2%
4.3%
8.1%
6.5%
Tangible common equity ratio
1
3.10%
Net Interest Margin*
7
3.47%
2.72%
4.31%
3.55%
2
Core PPNR / Average Loans*
(annualized)
5
2.7%
1.4%
4.8%
2.9%
1
3
4
5
6
7
1.69%
4.88%
4.88%
Reserves / loans
2
78%
8
51%
130%
116%
Reserves / NPAs
4
113%
9
65%
163%
132%
Reserves / annualized NCOs
Peers include: BBT, CMA, HBAN, KEY, MI, MTB, PNC, RF, STI, USB, WFC, ZION. Source: SNL and company reports
^ Excludes
core
deposit
increases
resulting
from
acquisitions
in
2009
*4Q09 data. Growth year-over-year.
NPAs
exclude HFS portion and covered loans for all banks.


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Fifth Third Bank | All Rights Reserved
Deposit share momentum
Source: FDIC, SNL Financial; branches included are full service retail / brick and mortar; data excludes headquarters branches with over $250 million in deposits.
Continued focus on
customer satisfaction
and building full
relationships has
given strong
momentum to the
retail network
Fifth Third grew
deposits in 15 of 16
affiliate markets in
2009
Modest attrition in
North Carolina
acquisition market
Fifth Third grew
deposit market share
in 75% of affiliate
markets in 2009
Affiliate
5/3 Deposit
(08-09)
5/3 Market Share
Name
Deposit
($)
(%)
Share
2009
2008
Chicago
788,601
9.8%
4.0%
3.8%
Northeastern Ohio
606,708
17.0%
4.2%
3.8%
South Florida
579,342
21.1%
3.1%
2.8%
Eastern Michigan
418,525
11.9%
5.4%
5.0%
Central Florida
338,091
28.9%
3.0%
2.5%
Tampa
334,080
24.5%
3.5%
3.1%
Central Ohio
213,971
5.6%
11.1%
11.2%
Cincinnati
212,656
2.2%
21.5%
21.9%
Southern Indiana
195,169
8.6%
4.1%
4.0%
Louisville
194,593
13.0%
8.9%
8.2%
Northwestern Ohio
177,122
7.5%
16.2%
15.4%
Western Michigan
149,252
2.1%
18.4%
18.4%
Tennessee
142,615
12.8%
3.5%
3.3%
Central Indiana
139,354
4.7%
8.4%
8.3%
Central Kentucky
2,608
0.3%
8.1%
8.7%
North Carolina
(113,631)
(4.4%)
4.8%
5.3%


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Fifth Third Bank | All Rights Reserved
Third Party customer experience recognition
University of Michigan American Customer Satisfaction Index (ACSI)*
Fifth Third Bank was tied for first (Wachovia) in the latest ACSI ranking. We were
significantly higher than all of the other measured banks, including JP Morgan Chase,
Bank of America, Wells Fargo and Citigroup
Forrester
Fifth
Third
finished
second
among
large
banks
in
customer
experience
(CXPi
2010)
Fifth Third ranked #1 for correlation between a positive customer experience and
repurchase plans (2008)
Gallup
Achieved top quartile customer loyalty in 2009
Achieved top quartile customer satisfaction in 2008
JD Power
Fifth Third ranked 6
among our peer group (up from 13
in 2007)
Fifth Third ranked 8
among the top 20 banks (up from 16
in 2007)
Convergys
Fifth Third ranked 3
among peer group and 5
overall in 2009 Convergys Retail Bank
study
th
th
th
th
rd
th
*
Fifth
Third
Bank
engaged
the
American
Customer
Satisfaction
Index
(ACSI)
in
custom
research
projects
surveying
Fifth
Third
Bank
customers.
In
the
surveys,
ACSI
used
the
same statistical methodology as the independently measured banks, Bank of America, Chase, Wells Fargo, and Citigroup


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Fifth Third Bank | All Rights Reserved
4Q09 credit results
Source:
SNL
and
company
reports.
NPAs
exclude
loans
held-for-sale
and
covered
assets.
Year-over-year NCO growth versus peers
Peer average: 122%
NPA ratio versus peers
Year-over-year NPA growth versus peers
Peer average: 100%
Net charge-off ratio versus peers


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Fifth Third Bank | All Rights Reserved
Strong reserve position
Coverage ratios are strong relative to peers
Source: SNL and company reports. NPAs/NPLs
exclude held-for-sale portion for all banks and covered assets for BBT, USB, and ZION.
1.
FITB
4.88%
2.
KEY
4.31%
3.
HBAN
4.03%
4.
ZION
3.81%
5.
RF
3.43%
6.
MI
3.36%
7.
PNC
3.22%
8.
WFC
3.13%
9.
STI
2.74%
10.
USB
2.66%
11.
BBT
2.51%
12.
CMA
2.34%
13.
MTB
1.71%
Peer Average
3.11%
Reserves / Total loans
Industry leading reserve level


Strong capital position
Source: SNL and company reports.
(TCE + reserves) / Loans
Tangible common equity ratio
Peer average: 6.2%
Peer average: 12.0%
Tier 1 common ratio
Peer average: 7.1%
Peer average w/
TARP: 11.2%
Peer average
w/o TARP: 8.9%
Tier 1 capital ratio (with and without TARP)
8.6%
11.1%
10.5%
11.5%
11.5%
12.0%
12.5%
13.0%
12.8%
13.3%
Strong capital ratios relative to peers, particularly considering reserve levels
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Fifth Third Bank | All Rights Reserved


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Fifth Third Bank | All Rights Reserved
Strong relative stock performance
From June 2008 capital actions to date
(110%)
(90%)
(70%)
(50%)
(30%)
(10%)
10%
30%
50%
70%
90%
110%
6/08
7/08
8/08
9/08
10/08
11/08
12/08
1/09
2/09
3/09
4/09
5/09
6/09
7/09
8/09
9/09
10/09
11/09
12/09
1/10
2/10
3/10
4/10
FITB 59%
SP Banks 6%
BKX (9%)
TARP
investment
FTPS
announcement
SCAP
results
Source: Bloomberg, 06/18/08 –
04/16/10.
June 2008
capital
actions
FITB
stock price
$9.26
FITB
stock price
$14.20


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Fifth Third Bank | All Rights Reserved
Strong relative stock performance
From last year’s Annual Shareholder Meeting to date
(50%)
0%
50%
100%
150%
200%
250%
300%
4/09
5/09
6/09
7/09
8/09
9/09
10/09
11/09
12/09
1/10
2/10
3/10
4/10
FITB 259%
SP Banks 65%
BKX 61%
Source:
Bloomberg,
04/21/09
04/16/10.
FITB
stock price
$3.65
FITB
stock price
$14.20
SCAP
results


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Fifth Third Bank | All Rights Reserved
Focus areas for 2010 and beyond



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Fifth Third Bank | All Rights Reserved
Cautionary statement
This report may contain statements that we believe are “forward-looking statements” within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Rule 175 promulgated thereunder, and Section 21E of the Securities Exchange Act of 1934, as amended,
and Rule 3b-6 promulgated thereunder. These statements relate to our financial condition, results of operations, plans, objectives, future
performance or business. They usually can be identified by the use of forward-looking language such as “will likely result,” “may,” “are
expected to,” “is anticipated,” “estimate,” “forecast,” “projected,” “intends to,” or may include other similar words or phrases such as
“believes,” “plans,” “trend,” “objective,” “continue,” “remain,” or similar expressions, or future or conditional verbs such as “will,” “would,”
“should,” “could,” “might,” “can,” or similar verbs. You should not place undue reliance on these statements, as they are subject to risks
and uncertainties, including but not limited to the risk factors set forth in our most recent Annual Report on Form 10-K. When considering
these forward-looking statements, you should keep in mind these risks and uncertainties, as well as any cautionary statements we may
make. Moreover, you should treat these statements as speaking only as of the date they are made and based only on information then
actually known to us. 
There are a number of important factors that could cause future results to differ materially from historical performance and these forward-
looking statements. Factors that might cause such a difference include, but are not limited to: (1) general economic conditions and
weakening in the economy, specifically the real estate market, either nationally or in the states in which Fifth Third, one or more acquired
entities and/or the combined company do business, are less favorable than expected; (2) deteriorating credit quality; (3) political
developments, wars or other hostilities may disrupt or increase volatility in securities markets or other economic conditions; (4) changes in
the interest rate environment reduce interest margins; (5) prepayment speeds, loan origination and sale volumes, charge-offs and loan
loss provisions; (6) Fifth Third’s ability to maintain required capital levels and adequate sources of funding and liquidity; (7) maintaining
capital requirements may limit Fifth Third’s operations and potential growth; (8) changes and trends in capital markets; (9) problems
encountered by larger or similar financial institutions may adversely affect the banking industry and/or Fifth Third (10) competitive
pressures among depository institutions increase significantly; (11) effects of critical accounting policies and judgments; (12) changes in
accounting policies or procedures as may be required by the Financial Accounting Standards Board (FASB) or other regulatory agencies;
(13) legislative or regulatory changes or actions, or significant litigation, adversely affect Fifth Third, one or more acquired entities and/or
the combined company or the businesses in which Fifth Third, one or more acquired entities and/or the combined company are engaged;
(14) ability to maintain favorable ratings from rating agencies; (15) fluctuation of Fifth Third’s stock price; (16) ability to attract and retain
key personnel; (17) ability to receive dividends from its subsidiaries; (18) potentially dilutive effect of future acquisitions on current
shareholders’ ownership of Fifth Third; (19) effects of accounting or financial results of one or more acquired entities; (20) difficulties in
separating Fifth Third Processing Solutions from Fifth Third; (21) loss of income from any sale or potential sale of businesses that could
have an adverse effect on Fifth Third’s earnings and future growth;(22) ability to secure confidential information through the use of
computer systems and telecommunications networks; and (23) the impact of reputational risk created by these developments on such
matters as business generation and retention, funding and liquidity.
You should refer to our periodic and current reports filed with the Securities and Exchange Commission, or “SEC,” for further information
on other factors, which could cause actual results to be significantly different from those expressed or implied by these forward-looking
statements.