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EX-99.1 - EARNINGS RELEASE - ADA-ES INCdex991.htm
Creating a Future with
Creating a Future with
Cleaner Coal
Cleaner Coal
Investor Presentation
March 25, 2010
NASDAQ:ADES
Exhibit 99.2


-2-
Please note that this presentation contains forward-looking statements within the meaning of
U.S. securities laws, including statements relating to coal; future bids, projects, contracts,
financing, tax credits, production and various financial measures; the likelihood, timing and
impact of new laws, regulations and court rulings on our target markets; anticipated sizes of
and growth in our target markets; future supply and demand; the new activated carbon
(“AC”)
facility
ADA
Carbon
Solutions
(“ADA-CS”)
is
building;
ADA-CS’
ability
to
supply
AC;
industry support for our products and programs; ownership of future AC facilities and
litigation.  These forward-looking statements involve significant risks and uncertainties that
could cause the actual results to differ materially from those anticipated, including changes in
laws and regulations, government funding, prices, economic conditions and market demand;
impact of competition and litigation; failure to raise additional financing; availability, cost of
and demand for alternative energy sources and other technologies; operational difficulties;
Clean
Coal
Solutions’
ability
to
negotiate
acceptable
contracts
for
sale
of
Refined
Coal
and
to
monetize
the
tax
credits;
availability
of
skilled
personnel;
failure
to
satisfy
performance
guaranties; availability of raw materials and equipment; specific risks related to ADA-CS
such as changes in the costs and timing of construction of the AC facility, failure to satisfy
conditions
in
existing
agreements,
actions
of
ADA-CS’
other
owner;
and
other
factors
discussed in greater detail in our filings with the SEC, including in our Form 10-K under “Risk
Factors.
You are cautioned not to place undue reliance on our forward-looking statements. 
These statements are presented as of the date made, and we disclaim any duty to update
them unless required by law to do so.


Clean Coal Technology
Coal is an abundant, cheap, and secure fuel
that provides over 50% of electricity in the US
1,100+ coal-fired boilers in the U.S.
ADA provides the technology to burn it cleaner
Senior staff are industry recognized experts
30-year track record of developing and then
commercializing technologies
Positioned to take advantage of public and
political support for Clean Coal Technologies


-4-
Investment Highlights
Developing solid sorbent capture technology for greenhouse gas CO2
Started work under $3.2 MM DOE and utility funded program
Proposal submitted for $14 MM scale-up funding
Supported by major power generating companies
CO
2
Control
Mercury
Control
Patented technology designed to improve combustion of PRB Coals in Cyclone
boilers while reducing emissions of mercury and NOx
Clean Coal Solutions installed two production facilities in December 2009 capable of
producing over 6 MM tons of Refined Coal per year
Tests completed to qualify for Section 45 IRS tax credit of $6.20/ton for ten years;
monetization triggers payments to ADA-ES of up to $4 MM from JV partner,
NexGen
Congress considering one year extension to allow placement of additional units
Activated Carbon Injection (“ACI”) is deemed maximum achievable control technology
(“MACT”) for the removal of mercury
ADA is a market leader for ACI equipment and engineering services
ADA Carbon Solutions (“ADA-CS”) building new energy-efficient AC manufacturing
facility
in
LA;
DOE
awarded
ADA-CS’
subsidiary,
Red
River
Environmental
Products,
$245 MM conditional loan guarantee to finance the facility.
EPA is developing three new MACT regulations that could create $1 B market for AC
ADA-CS is permitting for up to 5 additional AC production plants.  ADA has the rights to
own up to 50% through equity contribution in additional capacity
Refined Coal


Ongoing
ADA-ES
Product:
Equipment
Sales
(ACI,
FGC,
CyClean,
and
SO3
Control)
Current:
30%
market
share
on
ACI;
Possible
additional
CyClean
systems
this
year;
bids
out
for
FGC
and
SO3
Future:
Federal
MACT
finalized
in
2011,
w/full
implementation
in
2014;
600-800
potential
systems,
orders
for
ACI systems will have to be placed in 2011/2012 to meet expected 2014 compliance deadline
2010-
2020
Clean Coal Solutions, LLC (50% JV with NexGen)
Product: CyClean
(Refined Coal Technology)
Current: Two systems placed-in-service as of 12/31/09 for 6+ MM TPY; expected to begin producing >$6 MM
per
year
in
operating
income
to
ADA
starting
in
Q2
2010,
plus
up
to
additional
$4
MM
from
NexGen;
Future: Working to obtain extension of the placed-in-service deadline for another year to expand business
further in 2010.  Potential for 10-20 MM additional tons.
2010-20XX
ADA Carbon Solutions, LLC  (ADA has a minority interest; joint venture with ECP)
Product: Activated Carbon
Current: Building largest AC production plant expected to commence commercial operations in May 2010.
Future:
Federal
MACT
mandates
(2014)
expected
to
increase
market
to
>$1
B
+
per
year
2010-20XX
ADA-ES
Product: CO2
Capture Technology
Current: $3.2 MM R&D project with DOE and industry players; Proposal submitted  for additional $14 MM in
scale-up funding
Future: Additional funding opportunities from DOE; Commercial implementation in 2015-2020
Timeline for Segment Development &
Revenue & Earnings Potential
-5-


Total Solutions Provider
Total Solutions Provider
The ADA Advantage
The ADA Advantage
-6-


GROWTH AREA #1:
Refined Coal Product
ADA-ES’
opportunity
through joint venture with
an affiliate of NexGen
Resources Corporation
-7-


Section 45 Refined Coal Tax Credit
Clean Coal’s patented refined coal technology, CyClean, is
designed to enhance combustion of PRB coals in cyclone
boilers
Based upon legal interpretation of IRS guidance, CyClean is
not limited to cyclone boilers
Two systems placed-in-service in December, meeting Section
45 tax credit deadline for
$6.20 ton/coal (escalates annually) for ten years
Together, facilities are expected to produce greater than 6
MM tons of Refined Coal per year
Reduced NO
x
by >20% and Hg by >40%
Monetized revenue expected to produce > $6 MM in
operating income per year for ADA
Initial sales of ~$5 MM per facility with possibility of additional
$50 MM per unit based on final structure of transactions
Monetization will trigger up to $4 MM from NexGen to
maintain its 50% of JV
Working to obtain extension of the placed-in-service deadline
for another year to expand business further in 2010
If awarded, an additional 10-20 MM tons could be placed in
service
-8-


Financial Reporting of
Consolidated CyClean Sales
ADA Financials
Revenues
Equipment
Monetized Tax Credits
Expenses
Equipment
Chemicals
Operations
Utility Fee
Operating Income
Minority Interest
Taxes
Income
One-time equipment sales of
~$5 MM per system.  Could
include an additional one time
$30-50 MM per system if
contract includes a fixed note.
Monetized revenues of $6.20
per ton of refined coal
produced, minus discount fee
for monetization and minus
fixed note.
NexGen 50% share of CCS
Income.  ADA keeps 60% of
cash flow to NexGen until $4
MM is paid for NexGen to
retain its 50% interest.
CCS/ADA Operating Income
of approximately $2/ton.
CCS may retain partial ownership
of facility to keep sufficient tax
credits to offset tax burden.  This
would proportionally reduce
reported revenues.
Before tax income and cash
flow to ADA of ~ $1 per ton


-10-
GROWTH AREA #2: 
Mercury Control


-11-
ACI System
for Mercury
90% Mercury Control at Approximately
1% of the Retail Cost of Electricity
Emission Control Equipment
(NO
x
, SO
2
, Particulate)


-12-
AC Market Drivers:
Regulations for Mercury Control
Green
states
with
existing
rules
create
$200
-
300
MM
AC
market


-13-
Activated Carbon Injection (“ACI”)
Equipment Sales for Initial Market
Contracts for ACI systems for over 150 boilers (55 GW)
have been awarded by power companies to date
ADA market share: approximately 30%
The rest are split between 7 or 8 other companies
An additional 15-20 contracts are expected for new power
plants and current state regulations
Working closely with largest utilities in the U.S. and
Canada
Key supplier of mercury control technology to major air
pollution control companies


ADA Commercial ACI Systems > 20 GW
ADA Commercial ACI Systems > 20 GW
ADA Clients
-14-
Plant burns PRB coal or lignite
Plant burns bituminous coal


-15-
Expected Federal Laws
that Will Increase Our Markets
U.S. EPA MACT for Coal-Fired Boilers
Will cover all 189 Hazardous Air Pollutants (“HAPs”)
Should result in 90% to 95% limit for mercury
Final regulations expected November 2011; 3 years to
implement
U.S. EPA Industrial Boiler MACT
Will cover larger number of boilers, smaller units
Draft expected April 2010 to be finalized by December 2010
U.S. EPA MACT for Cement
AC needed for both mercury and volatiles
Draft expected this year
U.S. Legislation
3-P Bill could be added to Climate bill by Sen. Carper (D-DE)
which includes 90% Hg
Canadian-wide mercury standard has been passed


Market for ACI Equipment Expected
from a Federal MACT Standard
-16-
0
50
100
150
200
250
300
350
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
State Rules and New
Plants
MACT High Estimate
MACT Low Estimate


AC Production Supply / Demand
-17-


ADA-CS New AC Production
Building largest AC plant to date: 150 MM lbs/yr
Capital cost:  approx. $385 MM
Plant designed to be low-cost producer
3-5
year
development
process:
Startup
target:
May
2010
Site
permitted
for
2
nd
production
line
-18-


-19-
Potential for Up to Six Production Lines
Two lines permitted adjacent to Red River Mine in Louisiana
Permits filed for two lines at a site near Bismarck, ND
Developing additional site near coal sources to minimize feedstock costs
Future lines are expected to:
Have improved financing options (higher debt and lower equity) due to reduced risks
Have faster ramp up to full capacity due to tighter demand and improved market position
as an established and proven AC manufacturer
Be built at lower cost
Be
timed
with
Federal
MACT
regulations
Have 50% ADA-ES ownership


-20-
Low-Cost Producer
Plant sited in the middle of lignite reserves
Provides access to a long term supply of low-cost feedstock
material
Minimal transportation costs for lignite
Plant design with four furnaces in a single production line
minimizes labor requirements
Modern, state-of-the-art equipment reduces
maintenance costs
Production designed for large volume customers,
minimizes material handling and labor
Energy efficient design with extensive energy recovery
Generates 19 MWs, 6 MW for internal use, 13 MWs to be sold
on grid as revenue source


-21-
ADA-CS Interim AC Supply Facility
Currently supplying AC to utilities prior to new plant start-up
Sourcing high-quality AC
AC
processing and logistics facility
Processing capacity up to 60 MM pounds per year of Powdered AC
Easy access to rail and barge transportation


-22-
Financing for AC Plant


GROWTH AREA #3:
Control of Greenhouse Emissions: 
Carbon Dioxide
-23-


Carbon Capture and Storage (CCS)
International, Federal, and State Regulations are
being proposed requiring 50% to 80% reduction in
CO
2
emissions
Requires development of technology to capture
carbon from existing plants
-24-
0
100
200
300
400
1
50% CO2
Reduction
New


ADA-ES CO
2
Capture Technology
Designed to capture CO
2
from flue gas in conventional coal-
fired boilers
Based on regenerable solid sorbents -
advantages over
competing technologies:
For the customer:  lower cost and less parasitic energy
For ADA:  continuous revenues from sale of proprietary
chemical sorbents
$3.2 MM DOE R&D program with extensive industry support
Southern Company, Luminant, American Electric Power, Xcel Energy
There has been a significant increase in funding opportunities
for CCS technology through DOE
-25-


Next Steps for CCS Technology
Current DOE Program through 2010
Field tests using slipstream device
Bituminous Coal at Southern Company
PRB at Xcel
Lignite at Luminant
Design of conceptual 500 MW system
Responded in December to a DOE Funding
Opportunity Announcement for scale-up of
solid-sorbent based carbon capture
technology
$14MM proposal being evaluated
Opportunities for DOE and industry funding
for full-scale demonstrations are expected in
the future
-26-


2009    2010    2011    2012    2013    2014    2015        2020
DOE Sorbent Evaluation
Lab Screening
Field Tests
Equipment Review
DOE Funded Scale Up
Phase 1:  1-5 MW Pilot
Phase 2:  40-50 MW
Design
Construct
Operate 
Commercial
Implementation
Commercialization of
Carbon Capture Technology
-27-


Lawsuits
Calgon
Suit based upon a contract Calgon signed with MidWest
Generation for AC sales
Calgon and ADA had an MOU that provided a commission on
sales of AC bid while the MOU was in place
ADA believes that it is entitled to >$8 MM in commissions on
this contract
Discovery complete, trial scheduled for July 2010
Norit
In June, Norit sought an injunction to stop construction of the
plant.  This was summarily rejected by the Judge.
On October 6, the Judge ruled in favor of a motion ADA filed
requiring that the suit be addressed by binding arbitration in
Atlanta, GA.
We view this as a very positive development in the case
Arbitration expected this fall
-28-


Financial Highlights
Balance sheet highlights
(at 12/31/09):
Working capital of $2.2 MM
Shareholders’
equity of $24.4 MM
Cash & equivalents of $1.9 MM
Market cap: $49.4 MM (3/23/10)
-29-


A Leader in Clean Coal Technology
©
Copyright 2010 ADA-ES, Inc.  All rights reserved.
NASDAQ:ADES