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8-K - FORM 8-K - REGIONS FINANCIAL CORPd8k.htm
Citi Financial Services Conference
March 10, 2010
Exhibit 99.1


2
The information contained in this presentation may include forward-looking statements which reflect Regions' current views with respect to future events and financial
performance. The Private Securities Litigation Reform Act of 1995 (the “Act”) provides a “safe harbor” for forward-looking statements which are identified as such and are
accompanied by the identification of important factors that could cause actual results to differ materially from the forward-looking statements.  For these statements, we,
together with our subsidiaries, claim the protection afforded by the safe harbor in the Act.  Forward-looking statements are not based on historical information, but rather are
related to future operations, strategies, financial results or other developments.  Forward-looking statements are based on management’s expectations as well as certain
assumptions and estimates made by, and information available to, management at the time the statements are made.  Those statements are based on general assumptions
and are subject to various risks, uncertainties and other factors that may cause actual results to differ materially from the views, beliefs and projections expressed in such
statements.  These risks, uncertainties and other factors include, but are not limited to, those described below:
In 2008 the Emergency Economic Stabilization Act of 2008 became law and in February 2009 the American Recovery and Reinvestment Act of 2009 was signed into
law. Additionally, the U.S. Treasury and federal banking regulators are implementing a number of programs to address capital and liquidity issues in the banking
system, and there are a number of pending legislative and tax proposals, all of which may have significant effects on Regions and the financial services industry, the
exact nature and extent of which cannot be determined at this time.
The impact of compensation and other restrictions imposed under the Troubled Asset Relief Program (“TARP”) until Regions is able to repay the outstanding
preferred stock issued under the TARP. 
Possible additional loan losses and impairment of goodwill, other intangibles and valuation allowances on deferred tax assets and the impact on earnings and capital.
Possible changes in interest rates may affect funding costs and reduce earning asset yields, thus reducing margins.
Possible changes in general economic and business conditions in the United States in general and in the communities Regions serves in particular.
Possible changes in the creditworthiness of customers and the possible impairment of the collectability of loans.
Possible changes in trade, monetary and fiscal policies, and other activities of governments, agencies, and similar organizations, including changes in accounting
standards, may have an adverse effect on business.
Possible changes to laws and regulations, including pending limitations on service charges, may have a negative impact on non-interest income.
The current stresses in the financial and real estate markets, including possible continued deterioration in property values.
Regions' ability to manage fluctuations in the value of assets and liabilities and off-balance sheet exposure so as to maintain sufficient capital and liquidity to support
Regions' business.
Regions' ability to achieve the earnings expectations related to businesses that have been acquired or that may be acquired in the future.
Regions' ability to expand into new markets and to maintain profit margins in the face of competitive pressures.
Regions' ability to develop competitive new products and services in a timely manner and the acceptance of such products and services by Regions' customers and
potential customers.
Regions' ability to keep pace with technological changes.
Regions' ability to effectively manage credit risk, interest rate risk, market risk, operational risk, legal risk, liquidity risk, and regulatory and compliance risk.
The cost and other effects of material contingencies, including litigation contingencies.
The effects of increased competition from both banks and non-banks.
The effects of geopolitical instability and risks such as terrorist attacks.
Possible changes in consumer and business spending and saving habits could affect Regions' ability to increase assets and to attract deposits.
The effects of weather and natural disasters such as droughts and hurricanes.
The foregoing list of factors is not exhaustive; for discussion of these and other risks that may cause actual results to differ from expectations, please look under the
captions “Forward-Looking Statements” and “Risk Factors” in Regions’ Annual Report on Form 10-K for the year ended December 31, 2009, as on file with the Securities
and Exchange Commission.
The words "believe," "expect," "anticipate," "project," and similar expressions often signify forward-looking statements. You should not place undue reliance on any forward-
looking statements, which speak only as of the date made. We assume no obligation to update or revise any forward-looking statements that are made from time to time. 
Forward Looking Statements


David
Turner
Chief
Financial
Officer
David
Edmonds
Chief
Administrative
Officer
Operating Committee Formed
Executive Council Members
Regional Presidents
Head of Finance of the Four Regions
CEO of Morgan Keegan
Head of Operations & Technology
Chief Marketing Officer
Head of Human Resources
Recent Management and Organizational Changes
3


Positioned for Return to Profitability with Strong
Underlying Fundamentals
Improving Credit Trends
Solid Capital Position
Geographically Diversified Franchise
Focus on Returning to Profitability through Excellent
Execution
Strategic Priorities
4


Investor Real Estate -
$21.7bn
24% of Total Portfolio
Investor
Real Estate
$21.7bn
24%
Reduced by $4.1 billion, or 16%, since 2006
Land/Single Family/Condo down $6.6bn
Excluding Business and Community, portfolio
comprises 20% of total portfolio
Our goal is to further reduce this segment to
no more than 15% of total portfolio
Construction represents 26% of the Investor
Real Estate portfolio at year-end versus 38%
at year-end 2008.
$3.1bn is Business
and Community
Banking which is
based on borrower
strength and
performs more like
our C&I portfolio. 
4Q09 losses were
0.63%.            
Portfolio Characteristics
Remaining
Portfolio
$69.0bn /
76%
0
5,000
10,000
15,000
20,000
25,000
30,000
<$1MM
$1MM-
10MM
$10MM-
25MM
$25MM+
$800 Thousand  Average Loan Balance
23,750
2,928
386
84
# of Loans
5


Investor Real Estate Portfolio is Diversified
24% of Total Portfolio*
Other***
$3.3bn / 15%
FL
$5.0bn / 23%
GA
$2.4bn / 11%
TX
$2.2bn / 10%
AL
$1.9bn / 9%
TN
$1.7bn / 8%
NC
$1.3bn / 6%
LA -
$0.9bn / 5%
SC -
$0.8bn / 4%
IL -
$0.7bn / 3%
AR -
$0.5bn / 2%
Product
Geography**
IN -
$0.5bn / 2%
VA -
$0.5bn / 2%
Land
$3.0bn / 14%
Single Family
$2.1bn / 9%
Condo -
$0.6bn / 3%
Hotel -
$1.0bn / 5%
Industrial -
$1.5bn / 7%
Office
$3.1bn / 14%
Retail
$4.1bn / 19%
Multi Family
$5.0bn / 23%
Other -
$1.3bn / 6%
6
* 20% of Total Portfolio excluding Business and Community Banking ($3.1bn) which is based on borrower strength and performs more like our C&I portfolio. 
** By collateral location
*** Other includes states with exposure of less than 2% 


Charge-Offs Stabilizing but Remain Elevated
$0
$250
$500
$750
$1,000
4Q08
1Q09
2Q09
3Q09
4Q09
Business Services
Consumer
Sales/Transfer to HFS
$ millions
$796
$390
$491
$680
$692
7


Gross and Net NPA Migration Declining
$ millions
Net NPA* Change down 43%
3Q09 to 4Q09
* Excludes non-performing assets held for sale
8
-$500
$0
$500
$1,000
$1,500
$2,000
4Q08
1Q09
2Q09
3Q09
4Q09
Net NPA Change
Gross NPA Additions


Gross NPA Migration Declining
$0
$500
$1,000
$1,500
$2,000
1Q09
2Q09
3Q09
4Q09
Land/Condo/Single Family
Income Producing CRE
Business and Community
Commercial
Consumer
$ millions
$1.12B
$1.76B
$1.67B
$1.40B
Non-Performing Asset migration continues to moderate from the 2
quarter high. 
Quarter over quarter, the gross migration was down 16% as a result of lower CRE
NPA inflow
9
nd


Disposed of $2.7 Billion in Problem Assets Over Past
15 Months
$0
$300
$600
$900
$1,200
4Q08
1Q09
2Q09
3Q09
4Q09
Sales
Transfer to HFS
$ millions
$228
$281
$554
$643
$1,039
Note: $2.7B of dispositions include loans sold or moved to held for sale. The
12/31/09 balance in held for sale was $317MM.
10


Over 99% of Investment Portfolio is Agency Guaranteed
12/31/2009
0%
5%
10%
15%
20%
25%
30%
RF
% Non Agency
% Agency
Avg = 16.70%
Sources:  12/31/09 Call Reports and
Earnings Releases
11
Peers include: BAC, BBT, CMA, FITB, KEY, MI, PNC, STI, USB, WFC; MTB  


Q4 2009 Risk Weighted Assets/Total Assets
Holding Company
69%
71%
73%
80%
82%
84%
85%
86%
89%
92%
93%
104%
RF
Peer Median 85%
Source –
FR Y-9 –
12/31/09
12
Peers include: BAC, BBT, CMA, FITB, KEY, MI, PNC, STI, USB, WFC; MTB  


Capital Ratios Remain Strong
13
Total Risk-Based Capital
15.8%
Tier 1 Capital
11.5%
Tier 1 Common
7.2%
As of December 31, 2009


7.2
11.5
RF
Tier 1
T1C
Regions’
Capital Levels Strong and Comparable to Peers
14
Peers include: BAC, BBT, CMA, FITB, KEY, MI, PNC, STI, USB, WFC; MTB  
Capital ratios as
of December 31, 2009
Source: SNL and Company Reports 


Superior Customer Satisfaction Drives Growth
1.6%
11.4%
794,236
1,008,106
6.1%
10.4%
0.000
New Checking Sales
Attrition
Household Growth
2008
2009
15


Result = Increased Customer Deposits and Lower Cost
Opened a record 1,000,000+
new retail and business
checking accounts in 2009
Retention remains better
than industry norms and at
historical highs
Average customer deposits
grew $1.6 billion linked
quarter; over $8.4 billion
year-over-year
Total deposit costs have
declined 66 basis points in
2009
$80.0
$85.0
$90.0
$95.0
$100.0
Q408
Q109
Q209
Q309
Q409
1.00%
1.10%
1.20%
1.30%
1.40%
1.50%
1.60%
1.70%
1.80%
1.90%
Customer Deposits
Total Deposit Costs
10% year over year
growth in average
customer deposits
16


Credit Available, but Demand Remains Soft
Commitment levels remain high
Utilization rates reflect weaker demand but stabilizing
($ in billions)
Commercial
17
$25.0
$24.9
$24.5
$25.5
$24.9
48.9%
47.5%
45.4%
42.8%
41.2%
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
Dec'08
Mar‘09
Jun‘09
Sept‘09
Dec'09
40%
42%
44%
46%
48%
50%
52%
Commitments
Utilization Rate


Small Business Lending Stabilizing
Small Business
($ in billions)
18
$4.6
$4.5
$4.4
$4.4
$4.5
$4.6
$4.5
$4.5
57.5%
57.6%
57.0%
57.3%
57.5%
56.9%
56.2%
57.1%
$2.5
$3.0
$3.5
$4.0
$4.5
$5.0
Jun'09
July'09
Aug'09
Sept'09
Oct'09
Nov'09
Dec'09
Jan'10
50%
51%
52%
53%
54%
55%
56%
57%
58%
59%
60%
Commitments
Utilization Rate


PPNR Trend
2,865
2,918
2,959
3,335
3,843
4,398
(3,704)
(3,965)
(3,991)
(856)
(483)
(255)
($5,000)
($2,500)
$0
$2,500
$5,000
$7,500
2007
2008
2009
$856
$483
$255
Recession-Related Expenses
19%
11%
6%
Recession-Related Expenses as a
% of Core Non-Interest Expense
$1,734
$2,313
$3,017
Core PPNR
2009*
2008*
2007*
($ in millions)
* Excludes Merger-related expenses, goodwill impairment, leveraged lease termination gains and other items
Net Interest Income
Non-Interest Revenue
Other Expenses
Recession-Related Expenses
19
Millions


Steady Net Interest Income and Resulting Margin;
Expected to Rise throughout 2010 and Beyond
Stabilized Net Interest Margin;
Expected to climb to 3.00% or
higher by year-end 2010
Consistent improvements in
pricing of new and renewed loans
Ongoing improvement in deposit
mix and pricing with substantial
remaining repricing opportunity in
maturing, higher cost CDs
Asset sensitive balance sheet
well positioned for eventual rising
rate environment
740
760
780
800
820
840
860
880
900
920
940
960
Q408
Q109
Q209
Q309
Q409
2.50%
2.60%
2.70%
2.80%
2.90%
3.00%
3.10%
3.20%
3.30%
3.40%
3.50%
Net Interest Income
Net Interest Margin
20


-6.00%
-4.00%
-2.00%
0.00%
2.00%
4.00%
6.00%
+100
Policy Limit
-100
NII Sensitivity Timeline
21


Non-interest Revenue Initiatives
Morgan Keegan
Checkcard / Merchant
Mortgage
Treasury Management
Capital Markets
22


Focus on Improving Efficiency and Effectiveness
Staffing
Occupancy
Branch Consolidation
Legal Fees
Telecom
Discretionary Spending
23


Strategic Priorities Guiding Focus and Results
Keep Focused on the Customer
Protect the Future
Restore Financial Performance
Execute with Excellence
24



Appendix
26


Diversified Southeastern Franchise
Strategically important position across
a number of Southeastern markets
Regions
Morgan Keegan
Insurance
Offices
1,895
324
31
As of December 31, 2009
27


Morgan Keegan
-
Leading Regional
Retail Brokerage, Investment
Banking and Financial Services
Company
Morgan Keegan Highlights
1,267 Financial Advisors
324 Offices in 19 States
$76 billion of customer assets
$70 billion of trust assets
$71 million assets per
financial advisor
$4.2 billion of new brokerage
assets added this year
Revenues of $1.3 billion in
2008 and 2009
Morgan Keegan Branches
28


Strong
and
Improving
Market
Share
Note: Based on June 30, 2009 FDIC data per SNL.  Adjusted for brokered deposits in MS and GA.
29
State
Deposits ($B)
Rank
AL
18.9
20
%
23
%
1
FL
17.4
19
4
4
TN
17.3
18
16
1
LA
7.3
8
9
3
MS
7.0
7
16
1
GA
6.4
7
4
6
AR
4.6
5
9
2
TX
3.7
4
1
16
IL
2.7
3
1
24
MO
2.5
3
2
9
IN
2.4
3
3
9
Other
3.5
4
-
-
% of Total
Mkt. Share