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EX-2.1 - SHARE EXCHANGE AGREEMENT - MONKEY ROCK GROUP, INC. | cmca_ex21.htm |
EX-99.1 - FINANCIALS - MONKEY ROCK GROUP, INC. | cmca_ex991.htm |
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
Current
Report
Pursuant
to Section 13 or 15(d) of the Securities Exchange Act of 1934
February
26, 2010
Date of Report (Date of
earliest event reported)
Comcam,
Inc.
(Exact
name of Registrant as specified in its charter)
Delaware | 1-15165 | 98-0208402 | ||
(State
or other jurisdiction Identification No.)
|
(Commission
File Number)
|
(IRS
Employer Identification No.)
|
P.O.
Box 1030
Sturgis,
SD 57785
(Address
of principal executive offices) (Zip Code)
(877)
523-4070
(Registrant’s
telephone number, including area code)
(Former
Address, if changed since last report)
Check the
appropriate box below if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions (see General Instruction A.2.below):
o Written
communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425).
o
Soliciting material pursuant to Rule I4a-12 under the Exchange Act
(17CFR240.14a-12)
o Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17CFR
240.14d-2(b))
o Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
CAUTIONARY
STATEMENT REGARDING FORWARD-LOOKING STATEMENTS AND INFORMATION
This
Current Report on Form 8-K (this “Report”), the other reports, statements, and
information that we have previously filed or that we may subsequently file with
the Securities and Exchange Commission (the “SEC”), and public announcements
that we have previously made or may subsequently make include, may include or
may incorporate by reference certain statements that may be deemed to be
“forward-looking statements” within the meaning of the Private Securities
Litigation Reform Act of 1995 and are intended to enjoy the benefits of that
act. Unless the context is otherwise, the forward-looking statements included or
incorporated by reference in this Report and those reports, statements,
information and announcements address activities, events or developments that
Monkey Rock USA, LLC., a South Dakota limited liability company (herein after
referred to as “we,” “us,” “our,” or “our Company” unless context otherwise
requires) expects or anticipates, will or may occur in the future. Any
statements in this Report about expectations, beliefs, plans, objectives,
assumptions or future events or performance are not historical facts and are
forward-looking statements. These statements are often, but not always, made
through the use of words or phrases such as “may,” “should,” “could,” “predict,”
“potential,” “believe,” “will likely result,” “expect,” “will continue,”
“anticipate,” “seek,” “estimate,” “intend,” “plan,” “projection,” “would” and
“outlook,” and similar expressions. Accordingly, these statements involve
estimates, assumptions and uncertainties, which could cause actual results to
differ materially from those expressed in them. Any forward-looking statements
are qualified in their entirety by reference to the factors discussed throughout
this Report. All forward-looking statements concerning economic conditions,
rates of growth, rates of income or values as may be included in this document
are based on information available to us on the dates noted, and we assume no
obligation to update any such forward-looking statements. It is important to
note that our actual results may differ materially from those in such
forward-looking statements due to fluctuations in interest rates, inflation,
government regulations, economic conditions and competitive product and pricing
pressures in the geographic and business areas in which we conduct operations,
including our plans, objectives, expectations and intentions and other factors
discussed elsewhere in this Report.
The risk
factors referred to in this Report could materially and adversely affect our
business, financial conditions and results of operations and cause actual
results or outcomes to differ materially from those expressed in any
forward-looking statements made by us, and you should not place undue reliance
on any such forward-looking statements. Any forward-looking statement speaks
only as of the date on which it is made and we do not undertake any obligation
to update any forward-looking statement or statements to reflect events or
circumstances after the date on which such statement is made or to reflect the
occurrence of unanticipated events. The risks and uncertainties described below
are not the only ones we face. New factors emerge from time to time,
and it is not possible for us to predict which will arise. There may be
additional risks not presently known to us or that we currently believe are
immaterial to our business. In addition, we cannot assess the impact of each
factor on our business or the extent to which any factor, or combination of
factors, may cause actual results to differ materially from those contained in
any forward-looking statements. If any such risks occur, our
business, operating results, liquidity and financial condition could be
materially affected in an adverse manner. Under such circumstances,
you may lose all or part of your investment.
The
industry and market data contained in this Report are based either on our
management’s own estimates or, where indicated, independent industry
publications, reports by governmental agencies or market research firms or other
published independent sources and, in each case, are believed by our management
to be reasonable estimates. However, industry and market data is subject to
change and cannot always be verified with complete certainty due to limits on
the availability and reliability of raw data, the voluntary nature of the data
gathering process and other limitations and uncertainties inherent in any
statistical survey of market shares. We have not independently verified market
and industry data from third-party sources. In addition, consumption patterns
and customer preferences can and do change. As a result, you should be aware
that market share, ranking and other similar data set forth herein, and
estimates and beliefs based on such data, may not be verifiable or
reliable.
2
Item
1.01 Entry Into Material Definitive
Agreement
Share
Exchange Agreement
As more
fully described in Item 2.01 below, on February 26, 2010, we entered into a
Share Exchange Agreement (the “Share Exchange Agreement”) by and between Comcam,
Inc., a Delaware corporation (the “Company”) and Monkey Rock USA, LLC, a South
Dakota limited liability company (“Monkey Rock”) and the unitholders of Monkey
Rock. The closing of the transaction (the “Closing”) took place on
February 26, 2010 (the “Closing Date”).
Pursuant
to the Share Exchange Agreement, we issued 654,650,000 shares of our common
stock to the unitholders of Monkey Rock and their respective assigns,
representing approximately 88% of the Company’s issued and outstanding common
stock upon Closing, which is more fully discussed in Item 2.01 of this Current
Report.
This
transaction is more fully discussed in Item 2.01 of this Current Report. This
brief discussion is qualified by reference to the provisions of the Share
Exchange Agreement which is attached in full to this Current Report as Exhibit
2.1.
Item
2.01 Completion of Acquisition and Disposition
of Assets
Closing
of the Share Exchange Agreement
On the
Closing Date, pursuant to the Share Exchange Agreement, the unitholders of
Monkey Rock exchanged 1000 membership units of Monkey Rock, representing 100% of
the issued and outstanding membership units of Monkey Rock, for 654,650,000
newly issued shares of the Company’s common stock, par value $0.0001 per share,
representing approximatley 88% of
the Company’s issued and outstanding common stock upon Closing.
As more
fully described in Item 5.02 below, on the Closing Date, Mr. Matthew Dent was
appointed as a member of the Company’s Board of Directors and Mr. Chris Edwards
was appointed Chief Operating Officer. The Board of Directors now
consists of 2 members, each serving terms until a vote can take place at the
next annual meeting of the Company, pursuant to the By-laws of the
Company.
3
BUSINESS
General
We were incorporated in the state of
South Dakota as of April 30, 2009. Monkey USA, LLC (hereinafter the
“Company” or “Monkey Rock”)) was formed as a retail leisure based company
that is initially designed to operate within the greater North American
motorcycle rally industry and expanding into gaming, hotels and resorts.
Operating as an event company that caters to those attending as consumers
and leisure seekers, the company was founded as a result of an obvious and
notable gap in this short cycle events industry where, nationwide, large volumes
of consumers attend these commercial entertainment based events.
Monkey Rock was created to
cater to an evolving demographic of rally attendees; the one that is driving the
commercial viability of these carnival type events where the old stereotypical
biker morphed into the doctor who bought and has become loyal to the Harley
Davidson dealer.
Monkey Rock’s
model and concept is unique in that it is modern and environmentally
sophisticated compared to other operators in our sector; Monkey Rock is the
first player in years to enter the market in a substantial way and raises
the collective standard of excellence in an aging sector that has become
complacent.
Monkey Rock
is a raw 2009 start up that, from the conceptual stage, has had in its design to
expand rapidly through acquisition and organic growth. Given current market
conditions, the Company is positioned to acquire high quality assets within the
industry at below market rates and stands to capitalize on substantial growth
opportunities and positive cash flows through the acquisition of real property
and businesses with proven goodwill.
To date, all
Monkey Rock’s start-up costs and operations have been privately funded by its
Founder and CEO. The company has successfully completed its inaugural event at
the 2009 Sturgis Motorcycle Rally in August of 2009.
First event
turnover surpassed $400,000 in ten days and the Company plans to achieve revenue
of about $6,000,000 in its second year through strategic acquisitions and
organic growth. The Company is confident that its carefully selected
acquisitions will add significant value to the business and provide excellent
growth opportunities for investors in a rebounding economic
environment.
The
Business, its Management Team and Ownership
The Company
is comprised of experienced individuals in the fields necessary to fulfill its
effective management requirements and they are poised to add key personnel to
manage its plans for rapid expansion. Monkey Rock’s management maintains
personal and professional relationships with industry experts who are capable
and eager to join the Monkey Rock team because of the opportunity associated
with a high growth, aggressively expanding early-stage company.
Monkey Rock’s
founder and Chief Executive Officer is John Dent who is a perennial serial
entrepreneur who, prior to launching the Monkey Rock Brand, has successfully
started several companies from scratch spanning a variety of different
industries over several decades including real estate development and
construction, healthcare, motorcycle breaking/parting, motorcycle racing and
freight transport.
Chris Edwards
is the Chief Operating Officer for Monkey Rock who has a lengthy career in the
food, beverage and entertainment sectors both in the United States and Europe.
He began his career with the world’s foremost brand of adult entertainment
nightclubs; the Spearmint Rhino Group and most recently successfully built,
operated and sold one of Europe’s finest and most upscale table-dancing clubs in
Marbella, Spain in 2008.
Staffing
and Key Personnel
People are
the most critical component of any business. Growth is only sustainable with key
people in the right positions and with the right kind of experience. Recruitment
of key personnel requires commitment and effort and from the top down and the
Company invests in both recruitment and training.
Every
position in a service operation, be it front or back of house, has a direct
effect on sales and the overall experience realized by a customer and from Chief
Executive Officer to restroom attendant, Monkey Rock identifies and recruits the
best of the best. It should be noted that the key personnel for most businesses
that Monkey Rock is looking to acquire is prepared to stay on for the initial
transition period of at least one year to ensure a seamless handover and
delivery of projected cash flows. It happens that these assets are some of the
most successful businesses in their respective sectors and have been built by
those key people.
Therefore,
Monkey Rock benefits from non-hostile acquisitions and will allow us to tap into
the knowledge and expertise of these key individuals.
4
Objectives
It is the
Company’s goal to grow into the dominant entertainment brand in its industry
within 24 months by being smart, capitalizing on opportunities, providing an
evolved, modern leisure experience and by providing unparalleled value for money
to its customers.
The Company
has successfully achieved its initial objective of concept launch and
introduction of the Monkey Rock brand to the general public with its first event
operations at this year’s Sturgis Motorcycle Rally in Sturgis, SD.
Going
forward, the Company plans to capitalize upon its momentum in Sturgis by
realizing outstanding acquisition opportunities and offers from other operators,
event promoters and site owners who have the desire to partner with Monkey Rock
for its unique leisure model.
As a result
of management’s ability to internally fund the large-scale start-up of the
Company and its concept, quality deals are immediately available to the Company
for acquisition. Management can accomplish this with a successful market launch
of Monkey Rock and it is therefore the Company’s objective to raise adequate
funding to accomplish this prior to Spring 2010.
A successful
launch allows the Company to move quickly on high-quality opportunities whereby
it can create a unique and formidable controlling position in its marketplace.
Additionally, adding assets that will add positive value to the Company’s cash
flow and balance sheet.
Products
and Services
Monkey Rock
is a retail provider of food, beverage, entertainment and exhibitor services to
the general public. Monkey Rock provides a unique blend of general and VIP food
and beverage services in an upscale commercial leisure environment by employing
an eclectic blend of different entertainment varieties. Monkey Rock’s
entertainment platform is comprised largely of skilled, attractive and talented
female entertainers as well as live music and modern circus type acts as part of
its entertainment offering.
Exhibitor/vendor services include clean,
well designed retail space in high traffic areas, high quality locations
together with value added services to include free high bandwidth WiFi, access
to business machines, on site RV and collateral equipment storage, corporate,
sanitation facilities and secretarial services where applicable.
Unique
Selling Proposition
Monkey Rock’s
products and services are not new, but the packaging and delivery system of the
Monkey Rock’s concept is
new. What makes Monkey Rock unique is that it’s cool. The definition of
cool that translates to profits is excellent service where it is extremely
uncommon. Monkey Rock is outrageous entertainment where you don’t expect to find
it and high quality food where it’s rarely found. What’s also cool is that the
brand has characters that instill a life to the brand and one that’s easy for
patrons to become attached. The brand’s two animated alter egos, “Rock” the
monkey and his seductive sidekick “Roxanne” give the brand a bridge between
fantasy and the real world and allows for a bridge between brand and the
consuming public.
Monkey Rock
has a mantra that states ‘there is always room for one more’ – even in the most
saturated of markets. Monkey Rock’s management chose this one because it’s fun,
they love what they do and it’s not fair that these carnival type events have
not evolved with much sophistication. All this is evidence supporting the
Company’s mantra where the brand wins by being really good at everything where
most other operators offer the traditional catering-quality
experience.
The Monkey
Rock experience is special and that is what makes it unique. Value for money is
what consumers seek when choosing a brand. Monkey Rock is ‘it’ in its sector. It
all begins with our first point of contact in whatever way it reaches you – be
it the internet, a magazine or newspaper ad, a billboard or a pretty girl on
rollerblades with a cool flyer. You get grabbed, then you go – then ‘the
Experience’ supports management’s claim of unparalleled value for
money.
You will find
upscale offerings at Monkey Rock in VIP tables and professional service that
warrant the attention that a VIP expects. You’ll see really cool entertainment
in aerial acts a la Cirque du Soleil, rock bands, incredible go-go-dancers,
world-class body painters, burnouts, line dancing, beauty contests, tattoo shows
and all kinds of visual and aural stimulation that merits a visit.
Revenue
Streams – Current and Future
The Company
generates its core income through the sale of food and beverage products,
vendor/exhibitor space and branded merchandise sales. With the current industry
model, branded merchandise, and apparel items namely, make all the difference.
The coolest brands that have the coolest places and with the best points of sale
network, win the battle for market share in the apparel trade where virtually
anybody that gets something printed - sells. Management is pretty clear on
this.
5
Sponsorships
and advertising also add significant revenues to high quality, well located
properties, including Monkey Rock, Sturgis. All future Monkey Rock USA sites
will be well located partially for the same reasons. While the acquisition of
added assets that interest the Company tend to be located in large rally
markets, some of the target businesses operate year round and will add stable,
year-round cash flow to the Company’s ledger.
Monkey Rock’s
initial expansion targets include properties that serve as scaled commercial
shopping malls and are located in places that draw daily traffic and trade. As
such, space rental (long-term retail tenants under lease) will become a new
revenue stream that will serve the Company’s bottom line favorably.
Where
applicable, further income is currently derived from varied sources like ATM
commissions, tobacco sales and parking fees. As the Company expands and evolves,
future revenues will be derived from game play fees, gaming (gambling),
hospitality, insurance and financing commissions, licensing, etc.
Markets
Sturgis South
Dakota, as the largest and sentimental favorite of all motorcycle rallies, is a
key market for Monkey Rock, as key acquisition targets exist here. Expansion
markets include Daytona Beach, FL where the ability to build a substantial
presence is great and also serves as an equal to Sturgis in event attendance and
equal to or greater than in commercial performance in the motorcycle rally
sector. The Company’s targets are those that see daily traffic and trade and
that are destination beacons for the large sector events.
Daytona is a
natural expansion market for the Company because of its viability as a sporting
event destination for auto racing as it is home to the Firecracker 400, the
Rolex 24 hours of Daytona and the Nationwide Series all of which lead into the
Daytona 500 which serves as the opening race for the annual NASCAR series of
auto races.
Additional
target markets are those where large social and sporting events, generally
lasting for five days or longer and whose attendance exceeds 200,000. At the
current time, target expansion markets include Myrtle Beach, SC, Panama City,
FL, Leesburg, FL, Talladega, AL, Fontana, CA, Homestead, FL, Darlington, SC,
Sebring, FL, Laconia, NH, Jonestown, PA, Laughlin, NV, Las Vegas, NV, Pendleton,
OR, Calgary, Alberta and a number of other North American destinations serving
as home to short term sporting and social events.
Competitive
Advantages
Monkey Rock
operates in a climate that is largely assembled of disorganized, disjointed
operations. Due to the grueling nature of short ‘sprint’ type events that are
transient types and require a great deal of organization and energy and require
the right personnel who are capable and comfortable with a traveling existence,
Monkey Rock stands at a real advantage to most other competitors.
Further, our
model is unique. Monkey Rock is modern and employs a level of sophistication
throughout its operating footprint that does not exist in traveling ‘road show’
type operations. We are new, young and energetic and come from a background
foreign to most other operators that allow us a fresh perspective that affords
us entry without stereotypes. This has proven to be a clear advantage and will
remain so for a period of a few years until copycats might be able to
effectively organize.
We are the
first operator in quite some time that has committed to an entertainment
platform consisting of true professionals and accelerated topspin. Our market is
a glorified carnival environment and we are simply new and unique and we haven’t
any preconceived notions of right or wrong. We just know what works and aren’t
looking to re-invent the wheel – just make it better in a market starving for
evolution and modernity.
Economies of
scale are realized when volume of orders increase, where marketing functions can
be combined, when a brand becomes large enough that its name becomes synonymous
to its target customers as well of a variety of other advantages, direct and
indirect. We will be able to immediately realize the advantages of economies of
scale with Monkey Rock as we expand and take on new properties and grow our
presence.
A major
upside to our growth is as a marketing/sponsorship vehicle. With a concept that
has a national presence with a high volume beverage delivery model and in
particular that has a target male customer of drinking age and disposable
income, we position ourselves as a formidable brand with which the largest
beverage brands in the world look to partner. Monkey Rock is already in the
pipeline with brands like Anheuser-Busch/InBev, Coors, Diageo, Jack Daniels,
Coca-Cola and some of the key multi-national energy drink brands and can provide
evidence of this support and interest in growing our current relationships with
these companies.
6
Target
Customer
Monkey Rock’s
target customer is a white collar professional who has disposable income
adequate enough to own a motorcycle as a leisure vehicle. Most every event that
serves as a target for our model, the attendee population has advanced in
profile and grown in
number, but the greater service infrastructure has not. As these events are
being populated by more sophisticated consumers, we’re looking to capture the
strength of the attendee driving these events.
Ours is the
event tourist and local area resident male between the age of 25 and 65 who earn
at least $50,000 annually. Monkey Rock looks to serve both a male and female
audience and is one where husband and wife can attend together and enjoy a day
or night of quality food, service and entertainment in a non-biased
entertainment based environment.
Risks
and Challenges
Inherently,
there is always risk with anything new. Monkey Rock is no different when a new
product, service, concept or brand is introduced to the market. Although the
Company has soundly answered the early questions as to concept viability and
acceptability at the largest industry event in Sturgis, SD, it remains unknown
whether our model will be embraced in expansion markets.
The economy
remains uncertain to some extent, although the US is heading away from
recession; there is still risk ahead with an economy in the process of
recovery.
Management
personnel are often difficult to secure and properly motivate when a company
expands rapidly. It is further compounded when the concept is a transient one
and added attention and resource is required by the Monkey Rock management team
to ensure that we can acquire the appropriate managers and staff to effectively
grow the business at the rate we’re designed for.
As the Monkey
Rock entertainment platform retains much of its value in being unique, mining
talent that is of the right caliber and fit is critical and the ability for us
to keep our entertainment fresh and cutting edge will forever be a challenge and
one for which we are aware.
Competition
Although
there is not a single leisure brand that has a nationwide presence in any of the
temporary events where Monkey Rock will participate, local and regional brands
do exist with varying degrees of success and established market
share.
The Sturgis
market has long standing venues such as the Buffalo Chip; a 1,000 acre
campground that offers headline bands nightly and accommodates 20,000 campers,
Full Throttle Saloon; a food, beverage and entertainment venue with small vendor
and exhibition space that also offers live bands in different formats, One Eyed
Jacks; a restaurant and bar environment that is at the absolute heart of the
Sturgis Rally in the downtown sector and accommodates 2,800 guests, the Loud
American and the Broken Spoke; both of similar size with occupancies of
approximately 600, serving food and beverage products and offering live
entertainment. All of these venues provide varying degrees of food, beverage and
entertainment and are real competition to Monkey Rock.
Daytona
Beach, as our first targeted expansion market, has many well established brands
that serve the same customer type. Seasoned venues such as Froggy’s, Full Moon
Saloon, Iron Horse and Broken Spoke, all of whom are high volume bar and
entertainment type environments exist in Daytona and are known. There are a
plethora of other operations that serve event attendees with varying degrees of
goodwill and stature.
Adaptability
of the Brand – The Future Ahead
In addition
to the North American motorcycle rally circuit, Monkey Rock is fashioned to be
adaptable to a variety of audiences and cultures to include rodeo and livestock
events, auto races and rallies, boat shows and consumer events – anywhere large
groups of consumers come together for commerce and leisure activities combined
and where there is a shortage of sophisticated leisure
infrastructure.
Monkey
Rock plans to grow the brand from the outset as a traveling concept into
fixed locations in sound leisure markets like Las Vegas, Reno, Los Angeles,
Miami, San Diego, San Francisco, Dallas, etc. and growing into hospitality and
gaming.
By design,
Monkey Rock has been established as something that can cross a variety of
industry lines while keeping the integrity of the brand consistent with the core
concept. The Company is a branding exercise with the value ultimately
resting within the brand and its real estate holdings. The ‘Monkey’ mascot will
change appearance depending upon event type; the core bandana and biker attire
for motorcycle rallies, a straw hat, lariat and chaps for livestock events and a
helmet and racing suit for auto races, “Rock” the monkey has been designed to
adapt and appeal to his targeted culture of attendees.
7
Goodwill
and Inertia
The Monkey
Rock concept and the brand were exceptionally well received by the motorcycle
rally enthusiasts in Sturgis, SD and it worked in the worst market conditions
since the great depression. Bearing in mind that Sturgis is a town with a
natural population of 6,400 and the Rally is attended by a half million people,
it is construed to be the most diverse and wide-ranging audience of any short
cycle event in North America.
Our marketing
plan was equally successful and as a new concept, Monkey Rock was the popular
topic in Sturgis, meaning the same throughout this billion dollar industry.
A substantial advantage is that entering into our second year in Sturgis; we
fall onto a ten year anniversary as the 70th Annual running of the Sturgis
Motorcycle Rally. Every major motorcycle rally experiences healthy increases in
attendance on the 5’s and yet again more on the 10’s and 25’s, meaning we have
much to look forward to entering year two as estimates for attendance in Sturgis
in 2010 are at 750,000, compared to what will have been about 420,000 this year
(2009).
Nationwide,
we have made an impact as a result of our success in Sturgis. It is important to
capitalize on momentum and we have immense attention now. We have been
approached by operators, promoters, vendors, sponsors, property owners and
potential strategic partners who want to be involved with Monkey Rock USA as a
result of our success at the Sturgis Motorcycle Rally 09.
Marketing
Aside from
the Monkey Rock concept being unique, the marketing plan undertaken to promote
the brand has been very successful from launch. Management retained a
world-class design team to help create the visual delivery of the likenesses we
are building and it has been remarkably well received.
The graphic
imagery and ad content is unique within our sector and has set the Monkey Rock
brand apart from the competition from the beginning and we will continue to
build upon this as it is largely what has given cause for the brand to have a
stand-alone life that has been created organically. Monkey Rock has employed
many of the more traditional mediums of advertising to include outdoor
(billboards), radio, print (glossy magazines, newspapers), brochures and fliers,
event guides and web site/internet to market itself and in a market like that of
Sturgis, it is tried and tested stuff that has been proven
successful.
Web
Site
The Monkey
Rock web site (www.monkeyrockusa.com) has been developed as a state-of-the-art
web portal that serves the brand and the concept (and the industry itself) well.
It is modern in design and informative in content. It is probably the most
comprehensive Sturgis related site on the internet and is a wealth of
information of all things Monkey Rock as well as the Sturgis area/western South
Dakota region and its famed motorcycle rally. It is feature rich and also serves
as a social networking portal. It has a full e-commerce facility and database
infrastructure as part of its core foundation. Most all of the early investment
has been undertaken and sits in a great position to build from a local Sturgis
event site into a national/global portal.
The
Future
While it is
the Company’s design to anchor its early stage life largely in the motorcycle
rally industry, the Company has explicit plans to touch upon other short-cycle
and lifestyle events before evolving into gaming, hospitality and resorts.
Quality consumers will see Monkey Rock USA at NASCAR, Pro Rodeo, Livestock
events, auto rallies, boat and air shows.
The Company’s
vision and growth strategy has its birth in Sturgis, SD with early expansion in
this same market together with added operations and aggressive expansion in
Daytona, FL. Expanding Monkey Rock USA in both markets becoming the single
largest player in the two biggest motorcycle rally markets and then sourcing
quality deals in large gaming markets (Las Vegas, Reno, Atlantic City) with
hotel/casino operations, ultimately crossing back across the Atlantic into
Europe and Asia where resort businesses can be acquired favorably.
Location
and Facilities
Monkey Rock
leases office space in Sturgis, SD, the location of the world’s largest
motorcycle rally. The lease expires on May 1, 2014 and has an option to extend
the term of the lease for fifteen additional terms of one year each. Total rent
during the five-year term will total $925,000.
Employees
Currently
our officers and directors are our only employees. We periodically utilize
contractors and consultants to perform additional services.
8
Legal
Proceedings
In the
normal course of our business we may periodically become subject to various
lawsuits. Currently there are no legal actions pending against us
nor, to our knowledge, are any such proceedings contemplated.
Material
Contracts
We currently
have no material reportable contracts.
RISK
FACTORS
The common shares
offered are highly speculative in nature, involve a high degree of risk and
should be purchased only by persons who can afford to lose their entire
investment. Accordingly, prospective investors should carefully consider, along
with other matters referred to herein, the following risk factors in evaluating
our business before purchasing any common shares. This Report
contains forward-looking statements that involve risks and
uncertainties. Our actual results could differ materially from those
anticipated in these forward-looking statements as a result of certain factors,
including those set forth in the following risk factors and elsewhere in this
Report.
Risks
Relating to Our Business
WE
HAVE A LIMITED OPERATING HISTORY THAT YOU CAN USE TO EVALUATE US, AND THE
LIKELIHOOD OF OUR SUCCESS MUST BE CONSIDERED IN LIGHT OF THE PROBLEMS, EXPENSES,
DIFFICULTIES, COMPLICATIONS AND DELAYS FREQUENTLY ENCOUNTERED BY A SMALL
DEVELOPING COMPANY.
We were
incorporated in South Dakota in April 2009 2007. We have no significant assets
or financial resources. The likelihood of our success must be considered in
light of the problems, expenses, difficulties, complications and delays
frequently encountered by a small developing company starting a new business
enterprise and the highly competitive environment in which we will operate.
Since we have a limited operating history, we cannot assure you that our
business will be profitable or that we will ever generate sufficient revenues to
meet our expenses and support our anticipated activities.
OUR
INDEPENDENT AUDITORS HAVE INCLUDED A GOING CONCERN OPINION AND RELATED
DISCUSSION IN THE NOTES TO OUR FINANCIAL STATEMENTS THAT EXPRESS SERIOUS DOUBT
AS TO WHETHER WE WILL BE ABLE TO CONTINUE AS A GOING CONCERN.
It should
be noted that our independent auditors have included a going concern opinion and
related discussion in the notes to our financial statements. The auditors have
included the going concern provision because we have incurred significant and
recurring losses. We have not generated any revenues to date. For the
year ended November 30, 2009, the Company has a working capital deficit of
$877,967 and members’ deficit of $411,148. The Company has a net loss of
$412,148 and net cash used in operations of $377,823 for the period from June 5,
2009 (inception) through November 30, 2009. This raises substantial doubt about
our ability to continue as a going concern. If we are not able to raise
additional capital or implement our business plan, we will no longer be able to
operate our business.
Until
such time we receive additional debt or equity financing, or begin to receive
significant revenues from operations, there is a risk that we will continue to
be a going concern and if our financial condition continues we will no longer be
able to continue to operate our business. We may continue to incur losses and we
cannot be certain whether we will ever earn a significant amount of revenues or
profit, or, if we do, that we will be able to continue earning such revenues or
profit. Any of these factors could cause our stock price to decline and result
in your losing a portion or all of your investment.
WE
NEED TO MANAGE GROWTH IN OPERATIONS TO MAXIMIZE OUR POTENTIAL GROWTH AND ACHIEVE
OUR EXPECTED REVENUES AND OUR FAILURE TO MANAGE GROWTH WILL CAUSE A DISRUPTION
OF OUR OPERATIONS RESULTING IN THE FAILURE TO GENERATE REVENUE.
In order
to maximize potential growth in our current and potential markets, we believe
that we must expand our marketing operations. This expansion will place a
significant strain on our management and our operational, accounting, and
information systems. We expect that we will need to continue to improve our
financial controls, operating procedures, and management information systems. We
will also need to effectively train, motivate, and manage our employees. Our
failure to manage our growth could disrupt our operations and ultimately prevent
us from generating the revenues we expect.
In order
to achieve the above-mentioned targets, the general strategies of our Company
are to maintain and search for hard-working employees who have innovative
initiatives; on the other hands, our Company will also keep a close eye on
expanding opportunities.
9
IF
WE NEED ADDITIONAL CAPITAL TO FUND OUR GROWING OPERATIONS, WE MAY NOT BE ABLE TO
OBTAIN SUFFICIENT CAPITAL AND MAY BE FORCED TO LIMIT THE SCOPE OF OUR
OPERATIONS.
If
adequate additional financing is not available on reasonable terms, we may not
be able to undertake expansion, continue our marketing efforts and we would have
to modify our business plans accordingly. There is no assurance that additional
financing will be available to us.
In
connection with our growth strategies, we may experience increased capital needs
and accordingly, we may not have sufficient capital to fund our future
operations without additional capital investments. Our capital needs will depend
on numerous factors, including (i) our profitability; (ii) the release of
competitive products by our competition; (iii)) the amount of our capital
expenditures, including acquisitions. We cannot assure you that we will be able
to obtain capital in the future to meet our needs.
Even if
we do find a source of additional capital, we may not be able to negotiate terms
and conditions for receiving the additional capital that are acceptable to us.
Any future capital investments could dilute or otherwise materially and
adversely affect the holdings or rights of our existing shareholders. In
addition, new equity or convertible debt securities issued by us to obtain
financing could have rights, preferences and privileges senior to our common
stock. We cannot give you any assurance that any additional financing will be
available to us, or if available, will be on terms favorable to us.
NEED
FOR ADDITIONAL EMPLOYEES.
Our
Company’s future success also depends upon its continuing ability to attract and
retain highly qualified personnel. Expansion of our Company’s business and the
management and operation will require additional managers and employees with
industry experience, and the success of the Company will be highly dependent on
the Company’s ability to attract and retain skilled management personnel and
other employees. Competition for such personnel is intense. There can be no
assurance that we will be able to attract or retain highly qualified personnel.
Competition for skilled personnel in our industry is significant. This
competition may make it more difficult and expensive to attract, hire and retain
qualified managers and employees. Our Company’s inability to attract skilled
management personnel and other employees as needed could have a material adverse
effect on the Company’s business, operating results and financial condition. Our
Company’s arrangement with its current employees is at will, meaning its
employees may voluntarily terminate their employment at any time.
OUR
FUTURE SUCCESS IS DEPENDENT, IN PART, ON THE PERFORMANCE AND CONTINUED SERVICE
OF OUR OFFICERS.
We are
presently dependent to a great extent upon the experience, abilities and
continued services of John Dent, our sole officer and director. The
loss of services of Mr. Dent could have a material adverse effect on our
business, financial condition or results of operation.
THE
COMPANY’S MARKETING STRATEGY OF ASSOCIATING ITS MOTORCYCLE PRODUCTS WITH A
MOTORCYCLING LIFESTYLE MAY NOT BE SUCCESSFUL WITH FUTURE CUSTOMERS.
The Company has been successful in
marketing its products in large part by promoting the experience of
motorcycling. This lifestyle is now more typically associated with a retail
customer base comprised of individuals who are, on average, in their
mid-forties. To sustain long-term growth, the Company must continue to be
successful in promoting motorcycling to customers new to the sport of
motorcycling including women, younger riders and more ethnically diverse
riders.
THE
COMPANY’S SUCCESS DEPENDS UPON THE CONTINUED STRENGTH OF ATTENDANCE TO VARIOUS
MOTORCYCLE RALLIES.
The
Company believes that the growing attendance at motorcycle rallies has
significantly contributed to the success of its business and that maintaining
and enhancing the brand is critical to expanding its customer base. Failure to
protect the brand from infringers or to grow the value of the Monkey Rock brand
may have a material adverse effect on the Company’s business and results of
operations.
OUR
ABILITY TO CONTINUE TO DEVELOP AND EXPAND OUR PRODUCT OFFERINGS TO ADDRESS
EMERGING CONSUMER DEMANDS AND TECHNOLOGICAL TRENDS WILL IMPACT OUR FUTURE
GROWTH. IF WE ARE NOT SUCCESSFUL IN MEETING THESE BUSINESS CHALLENGES, OUR
RESULTS OF OPERATIONS AND CASH FLOWS WILL BE MATERIALLY AND ADVERSELY
AFFECTED.
Our
ability to implement solutions for our customers incorporating new developments
and improvements in technology which translate into productivity improvements
for our customers and to develop product offerings that meet the current and
prospective customers’ needs are critical to our success. The markets we serve
are highly competitive. Our competitors may develop solutions or services which
make our offerings obsolete. Our ability to develop and implement up to date
solutions utilizing new technologies which meet evolving customer needs in
internet and mobile instant messaging platforms solutions will impact our future
revenue growth and earnings.
10
DEMAND
FOR MOTORCYCLES IS CYCLICAL
In
the past, the motorcycle industry has been subject to significant changes in
demand due to changing social and economic conditions affecting discretionary
consumer income, such as employment levels, business conditions, taxation rates,
fuel costs, interest rates and other factors. Our target market may
experience periods of material decreases in demand, which may have a material
effect on our results of operations for such periods. The factors underlying
such changes in demand are beyond our control, and demand for our products may
again decline in the future, which could have a further negative impact on our
business, prospects, results of operations or financial condition.
Risks
Associated with Our Shares of Common Stock
BROAD
DISCRETION OF MANAGEMENT TO USE OF PROCEEDS.
Our
Company’s management will have broad discretion with respect to the expenditure
of the net proceeds of this Offering. Accordingly, Subscribers will be
entrusting their funds to the Company’s management, upon whose judgment they
must depend, with limited information concerning the specific working capital
requirements and general corporate purposes to which the funds will be
ultimately applied.
RESTRICTED
SECURITIES; LIMITED TRANSFERABILITY.
Purchase
of the Securities should be considered a long-term, illiquid investment. The
Securities have not been registered under the Act, are being offered by reason
of a specific exemption from registration and are “restricted securities” under
Rule 144 promulgated under the Act, and cannot be sold without registration
under the Act or any exemption from registration. In addition, the Securities
will not be registered under any state securities laws that would permit their
transfer. Because of these restrictions and the absence of a trading market for
the Securities, a Subscriber will likely be unable to liquidate an investment
even though other personal financial circumstances would dictate such
liquidation.
OUR
COMMON STOCK IS QUOTED ON THE OTC BULLETIN BOARD WHICH MAY HAVE AN
UNFAVORABLE IMPACT ON OUR STOCK PRICE AND
LIQUIDITY.
Our
common stock is quoted on the OTC Bulletin Board. The OTC Bulletin Board
is a significantly more limited market than the New York Stock Exchange or
Nasdaq system. The quotation of our shares on the OTC Bulletin Board may
result in a less liquid market available for existing and potential stockholders
to trade shares of our common stock, could depress the trading price of our
common stock and could have a long-term adverse impact on our ability to raise
capital in the future.
IF
WE FAIL TO ESTABLISH AND MAINTAIN AN EFFECTIVE SYSTEM OF INTERNAL CONTROL, WE
MAY NOT BE ABLE TO REPORT OUR FINANCIAL RESULTS ACCURATELY OR TO PREVENT
FRAUD. ANY INABILITY TO REPORT AND FILE OUR FINANCIAL RESULTS
ACCURATELY AND TIMELY COULD HARM OUR REPUTATION AND ADVERSELY IMPACT THE TRADING
PRICE OF OUR COMMON STOCK.
Effective
internal control is necessary for us to provide reliable financial reports and
prevent fraud. If we cannot provide reliable financial reports or
prevent fraud, we may not be able to manage our business as effectively as we
would if an effective control environment existed, and our business and
reputation with investors may be harmed. As a result, our small size
and any current internal control deficiencies may adversely affect our financial
condition, results of operation and access to capital. We have not
performed an in-depth analysis to determine if in the past un-discovered
failures of internal controls exist, and may in the future discover areas of our
internal control that need improvement.
OUR
SHARES OF COMMON STOCK ARE VERY THINLY TRADED, AND THE PRICE MAY NOT REFLECT OUR
VALUE AND THERE CAN BE NO ASSURANCE THAT THERE WILL BE AN ACTIVE MARKET FOR OUR
SHARES OF COMMON STOCK EITHER NOW OR IN THE FUTURE.
Our
shares of common stock are very thinly traded, and the price if traded may not
reflect our value. There can be no assurance that there will be an active market
for our shares of common stock either now or in the future. The market liquidity
will be dependent on the perception of our operating business and any steps that
our management might take to bring us to the awareness of investors. There can
be no assurance given that there will be any awareness generated. Consequently,
investors may not be able to liquidate their investment or liquidate it at a
price that reflects the value of the business. If a more active market should
develop, the price may be highly volatile. Because there may be a low price for
our shares of common stock, many brokerage firms may not be willing to effect
transactions in the securities. Even if an investor finds a broker willing to
effect a transaction in the shares of our common stock, the combination of
brokerage commissions, transfer fees, taxes, if any, and any other selling costs
may exceed the selling price. Further, many lending institutions will not permit
the use of such shares of common stock as collateral for any
loans.
11
OUR COMMON STOCK
ARE CLASSIFIED AS A “PENNY STOCK” AS THAT TERM IS GENERALLY DEFINED IN THE
SECURITIES EXCHANGE ACT OF 1934 TO MEAN EQUITY SECURITIES WITH A PRICE OF LESS
THAN $5.00. OUR COMMON STOCK WILL BE SUBJECT TO RULES THAT IMPOSE SALES PRACTICE
AND DISCLOSURE REQUIREMENTS ON BROKER-DEALERS WHO ENGAGE IN CERTAIN TRANSACTIONS
INVOLVING A PENNY STOCK.
We will be
subject to the penny stock rules adopted by the Securities and Exchange
Commission (“SEC”) that require brokers to provide extensive
disclosure to its customers prior to executing trades in penny stocks. These
disclosure requirements may cause a reduction in the trading activity of our
Common Stock, which in all likelihood would make it difficult for our
stockholders to sell their securities.
Rule 3a51-1
of the Securities Exchange Act of 1934 establishes the definition of a "penny
stock," for purposes relevant to us, as any equity security that has a minimum
bid price of less than $5.00 per share or with an exercise price of less than
$5.00 per share, subject to a limited number of exceptions which are not
available to us. It is likely that our shares will be considered to be penny
stocks for the immediately foreseeable future. This classification severely and
adversely affects any market liquidity for our Common Stock.
For any
transaction involving a penny stock, unless exempt, the penny stock rules
require that a broker or dealer approve a person's account for transactions in
penny stocks and the broker or dealer receive from the investor a written
agreement to the transaction setting forth the identity and quantity of the
penny stock to be purchased. In order to approve a person's account for
transactions in penny stocks, the broker or dealer must obtain financial
information and investment experience and objectives of the person and make a
reasonable determination that the transactions in penny stocks are suitable for
that person and that that person has sufficient knowledge and experience in
financial matters to be capable of evaluating the risks of transactions in penny
stocks.
The
broker or dealer must also deliver, prior to any transaction in a penny stock, a
disclosure schedule prepared by the SEC relating to the penny stock market,
which, in highlight form, sets forth:
·
|
the
basis on which the broker or dealer made the suitability determination,
and
|
·
|
that
the broker or dealer received a signed, written agreement from the
investor prior to the transaction.
|
Disclosure
also has to be made about the risks of investing in penny stocks in both public
offerings and in secondary trading and commissions payable to both the
broker-dealer and the registered representative, current quotations for the
securities and the rights and remedies available to an investor in cases
of fraud in penny stock transactions. Finally, monthly statements have to
be sent disclosing recent price information for the penny stock held in the
account and information on the limited market in penny stocks.
Because
of these regulations, broker-dealers may not wish to engage in the
above-referenced necessary paperwork and disclosures and/or may encounter
difficulties in their attempt to sell shares of our Common Stock, which may
affect the ability of selling shareholders or other holders to sell
their shares in any secondary market and have the effect of reducing the
level of trading activity in any secondary market. These additional sales
practice and disclosure requirements could impede the sale of our common stock,
if and when our common stock becomes publicly traded. In addition, the liquidity
for our common stock may decrease, with a corresponding decrease in the price of
our common stock. Our Common Stock, in all probability, will be subject to such
penny stock rules for the foreseeable future and our shareholders will, in all
likelihood, find it difficult to sell their common stock.
MANAGEMENT’S
DISCUSSION AND ANALYSIS OR PLAN OF OPERATION
The
following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our financial statements and the
related notes appearing elsewhere in this Report. This discussion and analysis
may contain forward-looking statements based on assumptions about our future
business. Our actual results could differ materially from those anticipated in
these forward-looking statements as a result of certain factors, including, but
not limited to, those set forth under “Risk Factors” and elsewhere in this
Report.
Forward-Looking
Statements
This Report
contains forward-looking statements. The forward-looking statements are
contained principally in, but not limited to, the sections entitled “Risk
Factors,” “Management’s Discussion and Analysis or Plan of Operation” and
“Business.” Forward-looking statements provide our current expectations or
forecasts of future events. Forward-looking statements include statements about
our expectations, beliefs, plans, objectives, intentions, assumptions and other
statements that are not historical facts. Words or phrases such as “anticipate,”
“believe,” “continue,” “ongoing,” “estimate,” “expect,” “intend,” “may,” “plan,”
“potential,” “predict,” “project” or similar words or phrases, or the negatives
of those words or phrases, may identify forward-looking statements, but the
absence of these words does not necessarily mean that a statement is not
forward-looking.
12
Forward-looking statements are subject to
known and unknown risks and uncertainties and are based on potentially
inaccurate assumptions that could cause actual results to differ materially from
those expected or implied by the forward-looking statements. Our actual results
could differ materially from those anticipated in forward-looking statements for
many reasons, including the factors described in the section entitled “Risk
Factors” in this Report. Accordingly, you should not unduly rely on these
forward-looking statements, which speak only as of the date of this
Report.
Unless
required by law, we undertake no obligation to publicly revise any
forward-looking statement to reflect circumstances or events after the date of
this Report or to reflect the occurrence of unanticipated events. You should,
however, review the factors and risks we describe in the reports we will file
from time to time with the SEC after the date of this Report.
Management
cautions that these statements are qualified by their terms and/or important
factors, many of which are outside of our control, and involve a number of
risks, uncertainties and other factors that could cause actual results and
events to differ materially from the statements made, including, but not limited
to, the following:
·
|
actual
or anticipated fluctuations in our quarterly and annual operating
results;
|
·
|
actual
or anticipated product constraints;
|
·
|
decreased
demand for our products resulting from changes in consumer
preferences;
|
·
|
product
and services announcements by us or our
competitors;
|
·
|
loss
of any of our key executives;
|
·
|
regulatory
announcements, proceedings or changes;
|
·
|
announcements
in the motorcycle community;
|
·
|
competitive
product developments;
|
·
|
intellectual
property and legal developments;
|
·
|
mergers
or strategic alliances in the motorcycle
industry;
|
·
|
any
business combination we may propose or
complete;
|
·
|
any
financing transactions we may propose or complete;
or
|
·
|
broader
industry and market trends unrelated to its
performance.
|
Although we
believe that the expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee future results, levels of activity, performance,
or achievements.
Plan
of Operation
Our plan to
achieve our goals as set forth in our business plan is to grow, largely by way
of acquisition of cash flowing investments and/or investments that have the
distinct ability to produce high quality positive cash flows. It is our goal to
make two to four acquisitions annually over the next 36 months that will add
significant value to our balance sheet and that will create stable cash flows
with the realistic prospect of profit in the short to medium term (12 – 24
months) and beyond.
It is
important to note that we will hedge our portfolio of acquisitions with
investments that are and remain cash flow stable for the security of positive
cash flow, together with investments that may require added capital investments
and a longer-term marketing commitment to fix those that may be failing for
obvious reasons, but can be acquired at a lower cost and that have above average
upside.
Limited
Operating History
We
have generated no independent financial history. Our business is subject to
risks inherent in growing an enterprise, including limited capital resources and
possible rejection of our business model and/or sales methods.
13
Results
of Operations
For
the period from June 05, 2009 (inception), to November 30, 2009, we had $386,294
in revenue. Expenses for the period totaled $798,442 resulting in a net loss of
$412,148. Expenses for the period consisted of $295,608 in cost of
goods sold, $9,163 in professional fees and $493,671 for general and
administrative expenses.
The
$386,294 in revenue was generated from our retail operations at the Sturgis
Motorcycle Rally in August 2009.
Capital Resources and
Liquidity
As
of November 30, 2009, we have $25,813 cash on hand.
John
Dent, Matt Dent and Chris Edwards will be the only employees initially as the
company negotiates for financing and the cost to support the three will be
minimal. Additionally there will be little, if any, capital expenditures until
financing is secured.
Based
upon the above, we believe that we have enough cash to support our operations
while we are attempting to finalize negotiations for financing. However, if we
are unable to satisfy our cash requirements we may be unable to proceed with our
plan of operations. We do not anticipate the purchase or sale of any
significant equipment. We also do not expect any significant additions to the
number of employees until financing is in place. The foregoing represents our
best estimate of our cash needs based on current planning and business
conditions. In the event we are not successful in reaching our initial
revenue targets, additional funds may be required, and we may not be able to
proceed with our business plan for the development and marketing of our core
services. Should this occur, we will suspend or cease operations.
We
anticipate that depending on market conditions and our plan of operations, we
may incur operating losses in the foreseeable future. Therefore, our auditors
have raised substantial doubt about our ability to continue as a going
concern.
Our
liquidity may be negatively impacted by the significant costs associated with
our public company reporting requirements, costs associated with newly
applicable corporate governance requirements, including requirements under the
Sarbanes-Oxley Act of 2002 and other rules implemented by the Securities and
Exchange Commission. We expect all of these applicable rules and regulations to
significantly increase our legal and financial compliance costs and to make some
activities more time consuming and costly.
Off-Balance
Sheet Arrangements
We
have no off-balance sheet arrangements.
CHANGES
IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
There
have been no changes in or disagreements with accountants on accounting or
financial disclosure matters.
MANAGEMENT
Directors
and Executive Officers
The
following table sets forth, as of February 26, 2010, the names and ages of all
of our directors and executive officers; and all positions and offices
held. The directors will hold such office until the next annual
meeting of shareholders and until his or her successor has been elected and
qualified.
Name
|
Age
|
Principal
Positions With Us
|
||
John Dent | 58 | President, Chief Executive Officer and Director | ||
Chris
Edwards
|
41
|
Chief
Operating Officer
|
||
Matthew
Dent
|
36
|
Director
|
The board
of directors has no standing committees.
14
Business
Experience
The
following summarizes the occupation and business experience of our officers and
directors:
Mr. John
Dent, Chief Executive Officer, President and Director
John Dent,
age 58, was previously Chief Executive Officer of The Truecare Group, a business
which specialized in group homes for individuals with learning disabilities. Mr
Dent founded The Truecare Group in 1994 and ran the company until selling it in
2004. Prior to his involvement in The Truecare Group, Mr. Dent was a
property developer in the United Kingdom.
Mr.
Chris Edwards, Chief Operating Officer
Chris Edwards
is the Chief Operating Officer for Monkey Rock USA. He has a lengthy career in
the leisure industry with an emphasis on nightclubs and food and beverage
operations. He has managed some of the largest and highest grossing
sector-specific nightclub businesses in the world. His experience extends into
leisure space design and construction and has successfully built, operated and
sold his own club in Spain prior to joining Mr. Dent to build Monkey Rock
USA. Mr. Edwards is 41 years of age.
Mr.
Matthew Dent, Director
Matt Dent is
a motorcycle enthusiast, riding motocross competitively from his early youth
through to age 20. Upon retiring from competitive racing, Mr. Dent worked with
his Father from 1994- 2004 in the Truecare Group. Matt’s role was as Operational
Director, overseeing all aspects of the business including the maintenance of
the homes, the vehicle fleet, staffing and budgets. Truecare Group was sold in
2004 to a US venture capital group.
Mr. Dent has
since been working with his Father on their interests in Costa Rica and Asia. He
is 36 years of age.
Employment
Agreements / Terms of Office
We
currently do not have any employment agreements with our executive officers or
directors.
Director
Compensation
All
directors will be reimbursed for their reasonable out-of-pocket expenses
incurred in connection with attending board of director and committee
meetings.
Option
Plan
Currently
there is no stock option plan.
Certain
Relationships and Related Transactions
We will
present all possible transactions between us and our officers, directors or 5%
stockholders, and our affiliates to the board of directors for our consideration
and approval. Any such transaction will require approval by a majority of the
disinterested directors and such transactions will be on terms no less favorable
than those available to disinterested third parties.
PRINCIPAL
SHAREHOLDERS
The
following table sets forth certain information concerning stock ownership of all
persons known by us to own beneficially five percent (5%) or more of the
outstanding Common Stock, each director and certain executive officers and
directors as a group, and as adjusted to reflect the sale of the total amount of
Shares offered hereby.
Name
of Beneficial Owner
|
Number of
Common
Shares
Owned
|
Percentage
of Class of
Common
Stock (1)
|
|||
John
Dent
|
433,500,000
|
58%
|
|||
Matthew
Dent
|
165,452,500
|
22%
|
|||
Chris
Edwards
|
85,000,000
|
11%
|
|||
Paulina Edwards (2) | 20,697,500 | 2% | |||
Total
officers and directors (3 persons)
|
683,952,500
|
91%
|
|
(1)
|
Based
on 744,640,134 common shares issued
outstanding.
|
(2)
|
Paulina
Edwards is the wife of Chris
Edwards.
|
15
CERTAIN
RELATIONSHIPS AND RELATED TRANSACTIONS
None of
the following persons has any direct or indirect material interest in any
transaction to which we are a party since our incorporation or in any proposed
transaction to which we are proposed to be a party:
|
(A)
|
Any
of our directors or officers;
|
|
(B)
|
Any
proposed nominee for election as our
director;
|
|
(C)
|
Any
person who beneficially owns, directly or indirectly, shares carrying more
than 10% of the voting rights attached to our Common Stock;
or
|
|
(D)
|
Any
relative or spouse of any of the foregoing persons, or any relative of
such spouse, who has the same house as such person or who is a director or
officer of any parent or subsidiary of our
company.
|
DESCRIPTION
OF SECURITIES
Common
Stock
We are
authorized to issue 750,000,000 shares of common stock, $0.0001 par value per
share. Immediately prior to the Closing Date, there were 89,990,134
common shares issued and outstanding. After Closing, there will be 744,640,134
common shares issued and outstanding.
Holders
of our common stock are entitled to one vote for each share on all matters
submitted to a stockholder vote. Holders of common stock do not have
cumulative voting rights. Therefore, holders of a majority of the
shares of common stock voting for the election of directors cannot necessarily
elect all of the directors. Holders of our common stock representing a majority
of the voting power of our capital stock issued and outstanding and entitled to
vote, represented in person or by proxy, are necessary to constitute a quorum at
any meeting of our stockholders. A vote by the holders of a majority of our
outstanding shares is required to effectuate certain fundamental corporate
changes such as liquidation, merger or an amendment to our Articles of
Incorporation.
Holders
of common stock are entitled to share in all dividends that the board of
directors, in its discretion, declares from legally available funds. In the
event of liquidation, dissolution or winding up, each outstanding share entitles
its holder to participate pro rata in all assets that remain after payment of
liabilities and after providing for each class of stock, if any, having
preference over the common stock. Holders of our common stock have no
pre-emptive rights, no conversion rights and there are no redemption provisions
applicable to our common stock.
Preferred
Stock
We are
authorized to issue up to 20,000,000 shares of preferred stock, $0.0001 par
value per share. As of the Closing there were no preferred shares
issued or outstanding.
Warrants
At this time we have no warrants issued
or outstanding.
Dividend
Policy
It is
unlikely that we will declare or pay cash dividends in the foreseeable future.
We intend to retain earnings, if any, to expand our operations.
LIMITATIONS
ON TRANSFER OF SHARES
The
shares offered hereby have not been registered with the Commission pursuant to
the Securities Act; however, they are deemed to be exempt from such registration
pursuant to Regulation D Rule 506 of the Securities Act or Regulation
S. Even so, the shares are subject to a restriction on re-sale and
will be marked as such on the face of the certificate. In addition,
there are limits on the resale of the shares by virtue of their corporate
issuance. Accordingly, an investment in the shares offered herein
should be considered highly illiquid.
16
Item
3.02 Unregistered Sales of Equity
Securities
Pursuant
to the Share Exchange Agreement, on February 26, 2010, we issued 654,650,000
shares of our common stock to the unitholders of Monkey Rock and their assigns,
in exchange for the units held by these shareholders pursuant to the Share
Exchange Agreement. Such securities were not registered
under the Securities Act of 1933. The issuance of these shares was exempted from
registration pursuant to Section 4(2) of the Securities Act of 1933. We made
this determination based on the representations that the Monkey Rock unitholders
were either (a) “accredited investors” within the meaning of Rule 501 of
Regulation D promulgated under the Securities Act, or (b) not a “U.S. person” as
that term is defined in Rule 902(k) of Regulation S under the Act, and that the
Monkey Rock unitholders were acquiring our common stock, for investment purposes
for their own respective accounts and not as nominees or agents and not with a
view to the resale or distribution thereof, and that the Monkey Rock unitholders
understood that the shares of our common stock may not be sold or otherwise
disposed of without registration under the Securities Act or an applicable
exemption therefrom.
Item
5.02 Departure of Directors or Certain
Officers; Election of Directors; Appointment of Certain Officers; Compensatory
Arrangements of Certain Officers.
(c)
|
Appointment
of Directors
|
Effective
February 26, 2010, the following persons were appointed as members of the Board
of Directors:
Name
|
Age
|
Principal
Positions With Us
|
||
Matthew
Dent
|
36
|
Director
|
The business
background descriptions of the newly appointed directors are as
follows:
Mr.
Matthew Dent, Director
Matt Dent is
a motorcycle enthusiast, riding motocross competitively from his early youth
through to age 20. Upon retiring from competitive racing, Mr. Dent worked with
his Father from 1994- 2004 in the Truecare Group. Matt’s role was as Operational
Director, overseeing all aspects of the business including the maintenance of
the homes, the vehicle fleet, staffing and budgets. Truecare Group was sold in
2004 to a US venture capital group.
Mr. Dent
has since been working with his Father on their interests in Costa Rica and
Asia. He is 36 years of age.
Family
Relationships
Mr John
Dent our Chief Executive Officer and Mr. Matthew Dent a Director are father and
son.
(d)
|
Appointment
of Officers
|
Effective
February 26, 2010, the directors appointed the following persons as our
executive officers, with the respective titles as set forth opposite his or her
name below:
Name
|
Age
|
Principal
Positions With Us
|
||
Chris
Edwards
|
41
|
Chief
Operating Officer
|
Mr.
Chris Edwards, Chief Operating Officer
Chris Edwards
is the Chief Operating Officer for Monkey Rock USA. He has a lengthy career in
the leisure industry with an emphasis on nightclubs and food and beverage
operations. He has managed some of the largest and highest grossing
sector-specific nightclub businesses in the world. His experience extends into
leisure space design and construction and has successfully built, operated and
sold his own club in Spain prior to joining Mr. Dent to build Monkey Rock
USA. Mr. Edwards is 41 years of age.
17
Item
5.06 Change in Shell Company
Status
As
described in Item 1.01 of this Form 8-K, on February 26, 2010, the Company
entered into the Share Exchange, pursuant to which it acquired all of the issued
and outstanding units of Monkey Rock USA, LLC in exchange for the issuance of
the Company’s Common Stock to the shareholders of the Company.
As a
result of the Share Exchange, the unitholders of Monkey Rock exchanged 1,000
units of Monkey Rock, representing 100% of the issued and outstanding units of
Monkey Rock, for: 654,650,000 newly issued shares of the Company’s common stock,
par value $0.0001 per share, representing 91% of the Company’s issued and
outstanding common stock.
As the
result of the consummation of the Share Exchange, we are no longer a shell
company as that term is defined in Rule 12b-2 of the Securities Exchange Act of
1934, as amended.
Item
9.01 Financial Statements and
Exhibits
Exhibit
Number
|
Description
|
|
2.1
|
Share
Exchange Agreement by and among Comcam, Inc. and Monkey Rock USA, LLC and
the members of Monkey Rock USA, LLC
|
|
Audited
Financial Statements for Monkey Rock USA, LLC as of November 30, 2009, and
the related statements of operation, changes in members’ deficit and cash
flows for the period from June 5, 2009(inception) to November 30,
2009.
|
18
SIGNATURES
Pursuant to
the requirements of the Securities Exchange Act of 1934, the Registrant has duly
caused this report to be signed on its behalf by the undersigned thereunto duly
authorized.
Comcam,
Inc.
|
|||
Dated:
March 3, 2010
|
By:
|
/s/ John Dent | |
John Dent | |||
Chief Executive Officer & President | |||
19