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8-K - FORM 8-K - ALTRIA GROUP, INC.d8k.htm
EX-99.1 - REMARKS BY MICHAEL E. SZYMANCZYK, CHAIRMAN AND CHIEF EXECUTIVE OFFICER - ALTRIA GROUP, INC.dex991.htm
EX-99.3 - ALTRIA GROUP, INC. PRESS RELEASE, DATED FEBRUARY 18, 2010 - ALTRIA GROUP, INC.dex993.htm
2010 CAGNY Presentation
Boca Raton, Florida
February 18, 2010
Exhibit 99.2


Statements in this presentation that are not reported financial results or other
historical information are “forward-looking statements”
within the meaning of
the Private Securities Litigation Reform Act of 1995.  Such forward-looking
statements are based on current plans, estimates and expectations, and are
not guarantees of future performance.  They are based on management’s
expectations that involve a number of business risks and uncertainties, any
of which could cause actual results to differ materially from those expressed
in or implied by the forward-looking statements. The Company undertakes no
obligation to publicly update or revise any forward-looking statement other
than in the normal course of its public disclosure obligations. The risks and
uncertainties relating to the forward-looking statements in this presentation
include those described under the caption “Cautionary Factors that May
Affect Future Results”
in the Company’s Annual Report and its Quarterly
Reports on Form 10-Q.
Reconciliations of non-GAAP measures included in this presentation to the
most comparable GAAP measures are available on the Company’s website
at www.altria.com.
Safe Harbor Statement


Mike Szymanczyk
Chairman and Chief Executive Officer, Altria
Dave Beran         
EVP and Chief Financial Officer, Altria
Craig Johnson     
EVP, Altria
Marty Barrington    
EVP, Chief Compliance & Administrative        
Officer, Altria
Murray Garnick        SVP of Litigation, ALCS
Altria’s Executive Management


Altria’s Operating Companies Evolution


Our
Mission
is
to
own
and
develop
financially
disciplined
businesses
that
are
leaders
in
responsibly
providing
adult
tobacco
and
wine
consumers
with
superior
branded
products.
Integrity,
Trust and
Respect
Executing
with
Quality
Sharing
with
Others
Passion
to
Succeed
Driving
Creativity
into
Everything
We Do
Altria’s Mission and Values


Remain under economic pressure
Impacting their mindset
Nearly 75% have a different set of priorities
Important implications for CPG companies
Source: Yankelovich
Monitor Perspective, Dollars & Consumer Sense 2009
Economy Impacting Adult Consumers


Shifting spending patterns
Nearly 60% say they do not plan to spend the way they did in
the past
Companies need to create relevant and innovative brands
Source: Yankelovich
Monitor Perspective, Dollars & Consumer Sense 2009
Economy Impacting Adult Consumers


Significant federal excise tax (FET) increases on tobacco
products in April 2009
Cigarettes +158%
Smokeless tobacco products +158%
Machine-made large cigars +155%
Federal Excise Tax Environment in 2009
Source: ALCS Government Affairs


Cigarette State Excise Tax Environment
Source: ALCS Government Affairs, ALCS MICR; Note: Year-end average state excise tax is volume weighted by state
$1.12
$1.01
$0.88
$0.87
$0.78
$0.70
$0.66
$0.44
$0.43
$0.40
$1.26
$0.00
$1.50
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009


MT
UT
AL
ME
OR
WY
TN
WA
KS
NV
NM
MO
MN
IL
LA
GA
WV
SC
MD
VA
2009 Cigarette SET Legislation –
Defeated
Source: ALCS Government Affairs


UT
NY
AL
MS
WA
KS
CA
NM
MO
MD
TN
IL
GA
2010 Cigarette SET Environment
Source: ALCS Government Affairs
2010 Cigarette Excise
Tax Proposals


Smokeless Tobacco SETs
Source: ALCS Government Affairs
MT
IA
ND
UT
AZ
NY
AL
ME
RI
NJ
DE
CT
KY
VT
OR
NE
WY
TX
DC
OR
NE
WY
TX
DC
ME
Converted to weight-
based in 2009


Smokeless Tobacco SETs
Source: ALCS Government Affairs
MT
IA
ND
UT
AZ
NY
AL
ME
RI
NJ
DE
CT
KY
VT
OR
NE
WY
TX
DC
OR
NE
WY
TX
DC
ME
Ad Valorem
MT
IA
ND
UT
AZ
NY
AL
ME
RI
NJ
DE
CT
KY
VT
OR
NE
WY
TX
DC
MS
TN
WA
KS
NV
CA
ID
NM
OK
AR
MO
MN
IL
MI
LA
IN
PA
NC
GA
WV
SC
FL
OH
NH
MA
MD
WI
CO
SD
AK
VA
Weight-based


FDA assumed regulatory oversight over tobacco products
Did not agree with every element of this law
Supported enactment
Thoughtfully implemented federal regulation should benefit
tobacco consumers in the long-term
FDA Regulatory Authority


In March, FDA is expected to issue regulations regarding sale,
promotion and advertising of cigarettes and smokeless
tobacco products
In June, cigarette manufacturers are required to remove
descriptors, and smokeless tobacco manufacturers also must
make warning notice label changes
In August, Tobacco Products Scientific Advisory Committee is
expected to issue a report on the impact of menthol on public
health
Significant FDA Regulatory Events in 2010
Source: FDA legislation (HR 1256)


Maximizing income while maintaining share momentum on
Marlboro
in cigarette category
Quickly integrating USSTC into the Altria family of companies
and
returning
Copenhagen
and
Skoal
to
growth
Profitably assuming share leadership in the machine-made
large
cigar
category
driven
by
the
growth
of
Black
&
Mild
Growing income from Ste. Michelle Wine Estates
Growth Strategies of Altria’s Operating Companies


+5.5%
Adjusted OCI*
($ in Billions)
Source: Altria company reports, IRI/Capstone Integrated Retail Panel
* For reconciliation of non-GAAP to GAAP numbers visit www.altria.com
2009 Cigarettes Segment’s Performance
-0.1pp
Marlboros
Retail
Share
41.8%
41.9%
40%
43%
2008
2009
$5.3
$5.0
$4
$6
2008
2009


Cigarette Manufacturers’
Income Performance
PM USA’s Adjusted OCI*
($ in Billions)
OCI* Profit Growth
($ in Millions)
2007 –
2009
*
For
reconciliation
of
non-GAAP
to
GAAP
numbers
visit
www.altria.com
Source:
Altria company reports; Lorillard, Inc. and Reynolds American Inc. company reports and ALCS estimates. Adjusted underlying OCI for RJRT is
reported, RJRT adjusted operating income plus reported RAI amortization expense. Adjusted underlying OCI for Lorillard is reported operating
income, plus $66 million in reported one time legal expenses in 2007.
$5.3
$4.9
$4
$6
2007
2009
$400
$267
RJRT
Lorillard
$0
$600
PM USA
RJRT &  LO


Cigarette Manufacturers’
Metrics -
2007 to 2009
Adjusted OCI* Per Pack
(Percent Change)
Adjusted OCI* Margins
(Percentage Point Change)
* For reconciliation of non-GAAP to GAAP numbers visit www.altria.com
4.0pp
3.0pp
1.0pp
0
8
PM USA
RJRT
Lorillard
27%
23%
16%
5%
35%
PM USA
RJRT
Lorillard
Source: Altria company reports, Lorillard, Inc. and Reynolds American Inc. company reports, and ALCS estimates. Adjusted underlying OCI for RJRT is 
reported, RJRT adjusted operating income plus reported RAI amortization expense. Adjusted underlying OCI for Lorillard is reported operating
income, plus $66 million in reported one time legal expenses in 2007. Adjusted OCI margins is adjusted underlying OCI divided by reported net 
revenue excluding FET. Adjusted OCI per pack is adjusted underlying OCI divided by reported domestic pack volume.


as high as
2009 yearly
average 38%
Marlboros Price Gap
Source: IRI/Capstone Inventory and Price Gap in C-Stores; Note: Marlboro excludes Marlboro 72mm
51%
70%
0%
80%
2001
2002
2003
2004
2005
2006
2007
2008
2009



Historic Retail Share
Performance
Retail Share
48.1%
46.8%
42%
50%
Q3 09
Q4 09
47%
50%
53%
56%
60%
64%
68%
70%
40%
75%
'01
'02
'03
'04
'05
'06
'07
'08
Copenhagen
and
Skoal’s
Retail
Share
Performance
Source: USSTC RAD/SVT ending December 2008; ALCS company reports, InfoScan Smokeless Tobacco Database


+7.8%
Volume
(Cans in Millions)
Source: ALCS company reports
144.6
134.1
125
155
Q4 08
Q4 09
Copenhagen
and
Skoal’s
Volume
Performance


2009 Cigars Segment’s Performance
Source: ALCS company reports, InfoScan Cigar Database for machine-made large cigars
* For reconciliation of non-GAAP to GAAP numbers visit www.altria.com
Black & Milds
Retail Share
+1.3pp
+1.6%
Adjusted OCI*
($ in Millions)
$185
$182
$170
$190
2008
2009
29.9%
28.6%
26%
32%
2008
2009


Adjusted OCI*
($ in Millions)
Source:
Altria
company
reports;
Nielsen
Total
Wine
Database
U.S.
Food
&
Drug
2009 Wine Segment’s Performance
Retail Volume Change
(2009 vs. 2008)
*
For
reconciliation
of
non-GAAP
to
GAAP
numbers
visit
www.altria.com
10%
2%
Ste. Michelle
Wine Industry
$73
$0
$100
2009


Source: Altria and UST company reports; pro forma calculation from UST reports with comparable data
Ste. Michelle Wine Estates’
Financial Performance
* For reconciliation of non-GAAP to GAAP numbers visit www.altria.com
Adjusted OCI*
($ in Millions)
+17.9%
CAGR
$73
$38
$10
$110
2005
2009


* For reconciliation of non-GAAP to GAAP numbers visit www.altria.com; **assumes reinvestment of dividend
Source: Altria company reports; Bloomberg Yearly Return ending December 2009
Altria’s 2009 Financial Performance
Adjusted
Earnings Per Share*
+6.1%
Total Shareholder Return**
25.9%
39.1%
0%
50%
Altria
S&P 500
$1.75
$1.65
$1
$2
2008
2009


Pounds in
Millions
Source: ALCS MICR Industry estimates for cigarettes; TTB all other tobacco segments; cigarettes, small cigars & RYO based on 0.0325 oz./stick [FY 2008]
5 year CAGR (~1%)
Historical Total Tobacco Volume
0
1,100
2004
2005
2006
2007
2008


Source: IRI/Capstone Integrated Retail Panel
Cigarette Retail Pack Price in Convenience Stores
+22%
$1.00
$6.00
2008
2009


Tobacco Categories’
2009 Volume Performance
Source: ALCS MICR estimates; Note: Smokeless is defined as moist smokeless tobacco and spit-less tobacco products
~7%
(~0.5%)
(~8%)
Cigarettes
Smokeless
Machine-made Large
Cigars



Altria’s Share of Profit Pool
+8.0pp
*
* Excludes USSTC
Total Profit Pool
($ in Billions)
+2.0%
Tobacco Manufacturers’
Profit Pool
Source: Company reports; ALCS BS&D estimates
$11.4
$11.6
$9.5
$12.5
2008
2009
47%
55%
30%
70%
2008
2009


Switch between tobacco categories and use different kinds of
tobacco products
Our tobacco companies believe that there are different groups
of adult tobacco consumers
Seeking different characteristics in their tobacco products
Source: ALCS MICR
Adult Tobacco Consumers


Adult Tobacco Consumers
Adult
Smokers
Adult
Smokers
Looking
for Smokeless
Tobacco
Alternatives
Adults
Who Use Both
Smokable
Products
and Traditional
MST Products
Traditional
Adult
Dippers


Increasing number of adult tobacco consumers are exploring
alternatives to cigarettes and traditional MST products
The business opportunity:
Filling the increasing demand for new smokeless products
Continuing to appeal to traditional adult smokers and
dippers
Altria’s tobacco operating companies are positioning their
brands to meet evolving adult consumer preferences
Source: ALCS MICR
Satisfying Adult Tobacco Consumers


+0.5pp
Source: IRI/Capstone Integrated Retail Panel
Marlboro
Menthol’s Retail Share Performance
5.2%
5.7%
3%
7%
2008
2009


Copenhagens Growth Opportunities
Source: InfoScan Smokeless Tobacco Database ending December 2009
0%
100%
Share of
Wintergreen
Segment
Share of
Straight
Segment


History of smokeless product innovation
Uniquely positioned to capitalize on growth in number of adult
tobacco consumers seeking smokeless tobacco alternatives
Skoals Heritage



Offers
pouches
in
an
easier
to
manage
package
at
a
compelling
value
proposition
Skoal
plans
to
introduce
many
other
new
products
Skoals New Slim Can



Source:
CASTS
Database
[Marlboro
2009
YTD
ending
11/09;
Black
&
Mild
YTD
ending
09/09]
Marlboro
Adult Tobacco Consumer Demographics
Black & Mild
25%
45%
Overall Share
21 -
29
30%
50%
Overall Share
21 -
29
30 -
39


Source:
CASTS
Database
[Skoal
and
Copenhagen
2009
YTD
ending
09/09]
Skoal
Copenhagen
Adult Tobacco Consumer Demographics
15%
35%
Overall Share
30 -
49
20%
40%
Overall Share
21 -
29


Substantial
success
in
managing
litigation
Downward
trend
in
individual
cases,
with
exception
of
the
Engle
progeny
cases
PM
USA
has
not
tried
an
individual
smoking
and
health
case
other
than
the
Engle
progeny
trials
and
retrials
in
48
months
Litigation Environment


Only three statewide “Lights”
class action cases have been
certified
One case, Curtis, has already been dismissed on merits
and is on appeal
In federal court, “Lights”
cases have been consolidated in a
single federal district court
Have achieved substantial success on class certification issue
“Lights”
Class Action Litigation


PM USA has strong factual and legal defenses
The Eleventh Circuit heard an appeal whether plaintiffs’
theories violate state law and due process
In state cases, overwhelming majority of cases are inactive,
although PM USA has tried some cases with varying results
PM USA intends to appeal any loss and raise state law and
constitutional challenges
Bond cap applies to state suits and limits any bond PM USA
would have to post pending appeal
Engle
Progeny Cases


Successfully managed litigation, notwithstanding significant
challenges
Vigorously defended these claims for decades and intend to
continue doing so
Litigation Environment


Growing income by investing in four strong brands, Marlboro,
Copenhagen, Skoal
and Black & Mild
Returning cash to shareholders in the form of dividends
Preserving a strong balance sheet
Reducing interest expense
Strategies to Achieve Long-term Growth


Percent of Market Capitalization
Source: Bloomberg and company filings: CPG companies with a market capitalization greater than $10 billion as of year-end 2009
Altria’s Dividend
6.6%
6.4%
4.9%
4.8%
4.3%
3.9%
3.7%
3.3%
3.1%
3.0%
MO
RAI
LO
PM
KFT
HNZ
KMB
CAG
CPB
PG


Payout Ratios
Yield
S&P 500
Source: Bloomberg and company filings: Payout ratio and yield  compares CPG companies with a market capitalization greater than $10 billion as of
year-end 2009.  Altria’s stated 80% payout ratio is a target. S&P 500 compares all companies in the Index and ranks the top-ten companies as
of year-end 2009
Altria’s Dividend
9.1%
8.1%
7.7%
7.6%
6.5%
6.4%
6.4%
6.8%
6.9%
FTR
WIN
DO
CTL
Q
MO
RAI
TEG
PBI
POM
12.8%
6.9%
6.8%
5.0%
4.8%
4.3%
3.9%
3.8%
3.5%
3.3%
3.0%
MO
RAI
LO
PM
KFT
HNZ
KMB
CAG
CPB
PEP
80%
78%
71%
69%
61%
58%
54%
53%
51%
49%
MO
RAI
PM
LO
HNZ
KFT
KO
KMB
AVP
PEP


Payout ratio and yield are compelling
Consistent history of dividend growth
Forty-two times in the last forty years
Altria’s Dividend


+6.3%
Source: Altria company reports and press releases  (Note: Annualized Dividend Rate)
2009
Since PMI Spin-off
+17.2%
Altria’s Dividend Growth
$1.16
$1.36
2008
2009
$1.28
$1.36
$1.00
$1.50
Aug-08
Aug-09


Past dividend increases are not predictive of future ones
All future dividend payments are subject to the discretion of
Altria’s Board of Directors
Expect to increase dividends in-line with adjusted earnings per
share growth
Altria’s Dividend


Continue to make excellent progress on $1.5 billion program
2009 initiatives:
Ceasing production at Cabarrus, NC cigarette
manufacturing facility
Integrating UST
Reshaping corporate structure
Cost Reduction Program


($ in Millions)
Source:
Altria
company
reports
Altria’s Cost Management Program
$462
$1,500
$1,038
$0
$1,500
2007-
2009 Savings
Add. Cost Savings
Expected by 2011
2007 -
2011


Increasing earnings
Improving efficiencies
Reinvesting in brand building initiatives
Altria’s service companies and PM USA are appropriately
sized for the post-FET environment
Benefits of Cost Reduction Program


Continue reducing cigarette related infrastructure ahead of
volume declines
Redesign business processes to enhance productivity in the
smokeless tobacco and machine-made large cigar businesses
Cost Management Strategy


Operating companies offer adults many types of products and
compete in different categories and segments
Tobacco operating companies have leadership positions in
major tobacco categories
Compare ourselves against other leading CPG companies with
similar scale and scope
Altria’s Transformation


Source: Company filings: Compares CPG companies with net revenues, excluding excise taxes, greater than $10 billion in the S&P Food, Beverage & Tobacco Index.  Based on most
recently available employee count per 10-K filings.  COGS for peers are adjusted to exclude certain one-time items.  For reconciliations of non-GAAP to GAAP numbers visit
www.altria.com.
* Reflects Altria’s 2009 Net Revenues of $11,806 million (Net revenues of $23,556 million less government payments and excise taxes of $11,750 million), COGS of $2,797 million
(Costs of goods sold of $7,990 million less government payments of $5,018 million, and implementation and UST acquisition-related costs of $175 million). Year-end employee
count was ~10,000 employees.  For the purposes of this presentation, Altria’s net revenue excludes excise taxes as well as contractual payments to government entities (e.g.
MSA, quota buy-out, & FDA) as reconciled.
Corresponding
adjustments
to
revenues
have
not
been
made
for
other
companies
listed
in
this
chart,
except
for
PM
which
excludes
excise
taxes.
** Nearest
comparable
period
to
LTM
12/09
is
used
where
12/09
data
not
available
as
of
February
15,
2010
(CAG,
GIS,
HNZ,
KFT).
Altria’s Financial Profile
Net Revenues Per Employee
(Twelve
Months
ending
12/09**
$
in
Millions)
COGS as a % of Net Revenues
(Twelve Months ending 12/09**)
$0.95
$0.94
$0.75
$0.72
$0.65
$0.65
$0.62
$0.61
$0.59
$0.56
$0.56
$0.47
$0.36
$0.36
$0.24
ADM
TSN
CAG**
DF
KFT**
HNZ**
CCE
SLE
GIS**
K
PBG
PEP
PM
KO
MO*
$2.21
$1.18
$0.49
$0.49
$0.43
$0.41
$0.39
$0.34
$0.33
$0.31
$0.31
$0.30
$0.23
$0.22
$0.20
ADM
MO*
GIS**
CAG**
DF
KFT**
K
KO
PM
HNZ**
SLE
CCE
TSN
PEP
PBG


Altria’s Financial Profile
Source: Company filings: Compares CPG companies with net revenues, excluding excise taxes, greater than $10 billion in the S&P Food, Beverage & Tobacco Index.  Adjusted EBITDA
peer comparisons exclude certain one-time items and restructuring costs. For reconciliations of non-GAAP to GAAP numbers visit www.altria.com.
* Reflects Altria’s 2009 Net Revenues ex. government payments and excise taxes of $11,806 million, adjusted SG&A of $2,725 million (Marketing, administration and research
costs of $2,931 million, less UST acquisition-related transaction costs of $60 million, Reduction of Kraft receivable of $88 million and integration costs of $58 million), and
adjusted EBITDA of $6,554 million as reconciled.
For the purposes of this presentation, Altria’s net revenues exclude excise taxes as well as contractual payments to government entities (e.g. MSA, quota buy-out, & FDA) as
reconciled.
Corresponding
adjustments
to
revenues
have
not
been
made
for
other
companies
listed
in
this
chart,
except
for
PM
which
excludes
excise
taxes.
** Nearest
comparable
period
to
LTM
12/09
is
used
where
12/09
data
not
available
as
of
February
15,
2010
(CAG,
GIS,
HNZ,
KFT).
SG&A as a % of Net Revenues
(Twelve Months ending 12/09**)
SG&A as a % of EBITDA
(Twelve Months ending 12/09**)
273%
262%
249%
210%
166%
135%
133%
116%
115%
101%
92%
61%
56%
53%
42%
PBG
DF
CCE
SLE
PEP
KFT**
K
KO
HNZ**
CAG**
GIS**
TSN
ADM
PM
MO*
37%
36%
35%
31%
29%
27%
23%
23%
22%
21%
21%
20%
14%
3%
2%
KO
PBG
PEP
CCE
SLE
K
MO*
PM
DF
KFT**
GIS**
HNZ**
CAG**
TSN
ADM


Source: Company filings: Compares CPG companies with net revenues, excluding excise taxes, greater than $10 billion in the S&P Food, Beverage & Tobacco Index.  Adjusted EBITDA
peer comparisons exclude certain one-time items and restructuring costs.  For reconciliations of non-GAAP to GAAP numbers visit www.altria.com.
* Reflects Altria’s 2009 Net Revenues ex. government payments and excise taxes of $11,806 million and adjusted EBITDA of $6,554 million as reconciled.
For
the
purposes
of
this
presentation,
Altria’s
net
revenues
exclude
excise
taxes
as
well
as
contractual
payments
to
government
entities
(e.g.
MSA,
quota
buy-out,
&
FDA)
as
reconciled.
Corresponding adjustments to revenues have not been made for other companies listed in this chart, except for PM which excludes excise taxes.        
** Nearest
comparable
period
to
LTM
12/09
is
used
where
12/09
data
not
available
as
of
February
15,
2010
(CAG,
GIS,
HNZ,
KFT).
Altria’s Financial Profile
EBITDA as a % of Net Revenues
(Twelve Months ending 12/09**)
56%
44%
32%
23%
21%
20%
18%
16%
14%
14%
13%
12%
8%
5%
4%
MO*
PM
KO
GIS**
PEP
K
HNZ**
KFT**
CAG**
SLE
PBG
CCE
DF
TSN
ADM


Altria’s Strong Balance Sheet
Important to continue delivering sustainable and predictable
earnings growth over time to grow the dividend
Protects the company’s investment grade credit rating
Preserves access to the capital markets
Secures cash flow generated by operating companies


Altria’s Investment Grade Credit Rating
Access to commercial paper backstopped with revolving credit
facilities
Replaced prior $3.4 billion credit facility with two new facilities
in November 2009
$2.4 billion 3-year facility
$0.6 billion 364-day facility


Altria’s Economic Interest in SABMiller
Equity Earnings
($ in Millions)
Source: Altria company reports; Bloomberg Closing Stock Price in GBP converted to USD as of February 12, 2010.
+12.5%
(CAGR)
Market Value
($ in Billions)
$3.4
$11.3
$0
$18
Jul-02
Feb-10
$296
$600
$0
$800
2003
2009


Currently intend to maintain position for the foreseeable future
Monetizing position would weaken Altria’s balance sheet and
be dilutive to Altria’s earnings per share
Sale would have significant tax implications and potential
overhang in SABMiller’s stock price
Retention of a portion of any sale proceeds as an asset on
balance sheet to maintain strength and liquidity
Altria’s Economic Interest in SABMiller


Altria’s Strong Balance Sheet
Enables Altria to maximize cash returned to shareholders in
the form of dividends
Maintain a conservative financial profile


Altria’s Cash Flow
Majority of cash flow generated from operations is expected to
be returned to shareholders as dividends
Capital expenditures for next several years are expected to be
under 2% of net revenues
Since the share repurchase program is suspended indefinitely,
we expect to use excess cash, above that needed for
dividends and capital expenditures to reduce interest expense


Debt to EBITDA ratio at the end of 2009 was 1.9 to 1
Ratio in-line with peers, and supports investment grade credit
rating
Reducing interest expense would further strengthen balance
sheet, improve cash flow and increase earnings per share and
dividends
Altria’s Debt


Altria’s Debt
$3.4 billion in debt coming due over next four years, which has
over $260 million in annual interest
Decision to refinance or retire debt depends upon:
Conditions of the capital markets
Interest rates
Business needs and conditions


Altria’s Adjusted EPS Growth Objective
Delivered average adjusted EPS growth of 8% over the past
two years
Within the long-term objective of 8% to 10% outlined at time of
PMI spin
Dramatic change in operating environment since March 2008
More appropriate mid-term adjusted EPS growth objective of    
7% to 9% in today’s environment


2010 Business Environment
Adult consumers remain under economic pressure and face
high unemployment
Remain cautious about state excise tax environment and
competitive environment


Altria’s 2010 Adjusted EPS Guidance
Source: Altria company filings
* For reconciliation of non-GAAP to GAAP numbers visit www.altria.com
Partially due to FET-related pricing strategies in 2009, income
growth comparisons are expected to be more challenging for
the first and second quarters of 2010
Expect adjusted EPS growth to build in the second half of 2010
Altria forecasts that 2010 adjusted* diluted EPS will grow to a
range of $1.85 to $1.89


+17.2%
Source:
Altria
company
filings;
Bloomberg
Yearly
Return
Dividend Growth
Delivering Superior Returns to Shareholders
2009
Total Shareholder Return*
*
Assumes
reinvestment
of
dividends
39.1%
25.9%
21.6%
Altria
S&P 500
S&P Food,
Beverage &
Tobacco
$1.16
$1.36
2008
2009


Source: Bloomberg
Total Shareholder Return
Note : Top ten defined as the 10 largest U.S. Consumer Packaged Goods by market capitalization as of Dec. 31, 2009; TSR as of Dec. 31, 2009
Market Cap.
2009
Company Name
Industry
($ in Millions)
TSR (%)
1
Altria Group, Inc.
Tobacco
$40,678
39.1
2
Coca-Cola Co
Beverages
132,079
29.5
3
Kimberly-Clark Corp
Household Products
26,464
25.4
4
Kellogg Co
Food Products
20,185
24.6
5
Colgate-Palmolive Co
Household Products
40,844
22.4
6
General Mills Inc
Food Products
23,335
19.5
7
Philip Morris International Inc
Tobacco
91,787
15.9
8
PepsiCo Inc
Beverages
94,875
14.3
9
Kraft Foods Inc
Food Products
40,172
5.6
10
Procter & Gamble Co
Household Products
177,145
0.9


Source: Bloomberg
Altria’s Total Shareholder Return –
1999 to 2009
174.4%
-2.9%
69.3%
Altria
S&P 500
S&P 500 Food,
Beverage & Tobacco


High dividend yield with strong EPS growth prospects
~80% dividend payout ratio target
+6.5% dividend yield
Opportunity to grow both EPS and dividends by 7% to 9%
per year
Compelling Investment
Note: Dividend yield is based on the closing stock price as of 2/12/2010


Altria’s Solid Business Model
Tobacco space profit pool is growing
Tobacco operating companies have leading positions in all
major tobacco categories
Relatively unaffected by currency issues, input costs and
private label brand competition from the trade
Potentially more earnings predictability than other CPG
company investment alternatives



Non-GAAP Financial Measures
Altria reports its consolidated financial results in accordance with generally accepted
accounting principles (GAAP).  Today’s remarks may contain various operating results on
both a reported basis and on an adjusted basis, which excludes items that affect the
comparability of reported results.
Altria’s management reviews OCI, which is defined as operating income before corporate
expenses and amortization of intangibles, to evaluate segment performance and allocate
resources.  Altria’s management also reviews OCI, operating margins and earnings per
share (EPS) on an adjusted basis, which excludes certain income and expense items that
management believes are not part of underlying operations because such items can
obscure underlying business trends.  Management believes it is appropriate to disclose
these measures to help investors analyze underlying business performance and trends. 
Such adjusted measures are regularly provided to management for use in the evaluation
of segment performance and allocation of resources. All references in the remarks are to
continuing operations, unless otherwise noted.
Reconciliations of any non-GAAP financial measures to the most directly comparable
GAAP measures can be found posted to our website at www.altria.com.


For full reconciliation, visit www.altria.com/investors
Regulation G Disclosure


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2007
(dollars in millions)
Reported OCI                           
$4,511
Asset impairment and exit costs
344
Implementation costs
27        
Provision for Scott Case                                       
26
Adjusted OCI
$4,908
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI) Margin
for Year Ended December 31, 2007
(dollars in millions)
Adjusted OCI                           
$4,908
Revenues                                                         
18,470
Less Excise taxes                                           
(3,449)
Net Revenues excluding excise taxes                            
$15,021
Adjusted OCI margin
32.7%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2008
(dollars in millions)
Reported OCI                           
$4,866
Exit costs
97
Implementation costs
69
Adjusted OCI
$5,032
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2009
(dollars in millions)
Reported OCI                                 
$5,055
Exit costs
115
Implementation costs
139
Adjusted OCI
$5,309
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31
(dollars in millions)
2008 adjusted OCI
$5,032
2009 adjusted OCI
$5,309
% change 2009 adjusted OCI versus prior-year period
5.5%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Adjusted OCI                           
$5,309
Revenues                                                         
20,919
Less Excise taxes                                          
(6,465)
Net Revenues excluding excise taxes                            
$14,454
Adjusted OCI margin
36.7%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
Cigarettes Segment’s
Adjusted Operating Companies Income (OCI) Margin
for Year Ended December 31, 2009
(dollars in millions)


Cigarettes Segment’s
Adjusted Operating Companies Income (OCI) Margin
for Year Ended December 31
2007 adjusted OCI margin
32.7%
2009 adjusted OCI margin
36.7%
% point change 2009 adjusted OCI margin versus                 
2007 adjusted OCI margin
4.0pp
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Smokeless Products Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2009
(dollars in millions)
Reported OCI                     
$381   
Asset impairment and exit costs
193
Integration costs
43
UST acquisition-related costs*
15
Adjusted OCI
$632
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
* Excludes asset impairment, exit and integration costs


Cigars Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2008
(dollars in millions)
Reported OCI
$164
Integration costs
18
Adjusted OCI
$182
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Cigars Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2009
(dollars in millions)
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
Reported OCI
$176
Integration costs
9
Adjusted OCI
$185


Cigars Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31
(dollars in millions)
2008 adjusted OCI
$182
2009 adjusted OCI
$185
% change 2009 adjusted OCI versus prior-year period
1.6%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Wine Segment’s
Adjusted Operating Companies Income (OCI)
for Year Ended December 31, 2009
(dollars in millions)
Reported OCI                             
$43
Exit costs
3
Integration costs
6
UST acquisition-related costs*                                                  
21
Adjusted OCI
$73
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
* Excludes exit and integration costs


Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Year Ended    
December 31, 2007
Reported diluted EPS from continuing operations   
$1.48
Asset impairment, exit and implementation costs
0.15
Interest on tax reserve transfers to Kraft Foods Inc.
(Kraft)           
0.02
Recoveries from airline industry exposure
(0.06)
Tax items
(0.09)
Adjusted diluted EPS from continuing operations
$1.50
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Year Ended    
December 31, 2008
Reported diluted EPS from continuing operations   
$1.48
Tax Items
(0.03)
Gain on sale of corporate headquarters building
(0.12)
Loss on early extinguishment of debt
0.12
SABMiller special items
0.03
UST acquisition-related costs*
0.02
Exit, integration and implementation costs                     
0.15
Adjusted diluted EPS from continuing operations
$1.65
* Excludes exit and integration costs
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Adjusted Diluted Earnings per Share (EPS)
Attributable to Altria for Year Ended    
December 31, 2009
Reported diluted EPS
$1.54
Tax Items
(0.04)
UST acquisition-related costs*
0.06
Asset impairment, exit, integration and
implementation costs
0.19
Adjusted diluted EPS
$1.75
* Excludes asset impairment, exit and integration costs
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


2007 adjusted diluted EPS
from continuing operations
$1.50
2008 adjusted diluted EPS
from continuing operations
$1.65
% change in 2008 adjusted diluted EPS
from continuing operations versus prior-year period
10.0%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
Adjusted Diluted Earnings per Share (EPS) Attributable to
Altria for Year Ended
December 31


2008 adjusted diluted EPS
from continuing operations
$1.65
2009 adjusted diluted EPS
from continuing operations
$1.75
% change in 2009 adjusted diluted EPS
from continuing operations versus prior-year period
6.1%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures
Adjusted Diluted Earnings per Share (EPS) from Continuing
Operations Attributable to Altria for Year Ended
December 31


Projected Full-Year Adjusted Diluted Earnings per Share
(EPS) Attributable to Altria for Year Ending
December 31, 2010
Projected reported diluted EPS  
$1.78 to $1.82
Exit, integration and implementation costs
0.04
UST acquisition-related costs*
0.01
SABMiller special items
0.02
Projected adjusted diluted EPS   
$1.85 to $1.89
* Excludes exit and integration costs
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Projected Full-Year Adjusted Diluted Earnings per Share
(EPS) Attributable to Altria for Year Ending
December 31
2009 adjusted diluted EPS 
$1.75
2010 projected adjusted diluted EPS 
$1.85 to $1.89
% change in 2010 projected full-year adjusted
diluted EPS versus the prior-year period
6% -
8%
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures


Altria Earnings Before Interest Taxes, Depreciation &
Amortization (EBITDA) for the Debt Covenant
Year Ended December 31, 2009                        (dollars in millions)
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures.
Net earnings attributable to Altria Group, Inc.
$3,206
Equity earnings and minority interest, net
(599)
Dividends from less than 50% owned affiliates
254
Provision for income taxes
1,669
Depreciation & Amortization
291
Asset impairment and exit costs
421
Interest and other debt expense, net
1,185
Consolidated EBITDA attributable to                            
Altria Group, Inc.                                              
$6,427


Altria Total Debt for EBITDA calculation
Year Ended December 31, 2009
(dollars in millions)
Current portion of Long-term debt                          
$775
Long-term debt
11,185
Discount on debt
41
Third-party guarantees
12
Total debt
$12,013
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures.


Altria Revenues Net of Excise Taxes and
Government Payments for the
Year Ended December 31, 2009                          
(dollars in millions)
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures.
Revenues
$23,556
Less Excise taxes
(6,732)
Net revenues net of excise taxes
$16,824
Less MSA, quota & FDA
(5,018)        
Net revenues net of excise taxes and
$11,806
government payments


Altria Adjusted Earnings Before Interest, Taxes,
Depreciation & Amortization (EBITDA) for the
Year Ended December 31, 2009                         
(dollars in millions)
Source: ALCS Finance, reconciliation between GAAP and non-GAAP financial measures.
* Excludes exit and integration costs
Net earnings attributable to Altria
$3,206
Equity earnings and minority interest, net
(599)
Provision for income taxes
1,669
Depreciation & Amortization
291
Interest and other debt expense, net
1,185        
Consolidated EBITDA attributable to Altria
$5,752
Asset impairment and exit costs
421
Integration and implementation costs
197
UST transaction and acquisition-related costs*
96
Reduction to Kraft Receivable
88
Consolidated Adjusted EBITDA attributable to Altria
$6,554