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8-K - FORM 8-K - Location Based Technologies, Inc. | lbti_8k-021610.htm |
Exhibit
99.1
Location
Based Technologies Begins Delivery
of
LoadRack Tracker Devices in March 2010
(Business
Wire) - On Thursday, February 11, 2010, in Irvine, California, Location Based
Technologies (OTCBB:LBAS - News), a leading-edge
service provider of personal, pet, and asset location devices, today announced
that they will begin delivery of LoadRack Tracker devices for their channel
partner, LoadRack.com, LLC. (See public website at www.loadracktracker.com
for additional information.)
“This
large scale commercialization of the LoadRackTM
Tracker solution will improve the integrity and visibility of all loads in the
system. Stakeholders and partners along the supply chain will now have an avenue
for direct access to the LRT unique user interface and service offerings such as
zone management, real time location, load history, and the specialized
temperature and door status alert system,” explains Desiree Mejia, COO of LBT
and Senior Project Manager. “The consumer ready website that we unveiled last
month enhanced our channel partner's presence and will drive device sales and
allow for us to deliver product. We are excited to be generating revenues from
this great product.”
This
large-scale application of technology allows the industry leaders to be able to
monitor the status of temperature controlled loads from pick-up to delivery and
to increase the visibility and integrity of the load for brokers, shippers, and
carriers throughout the supply chain. This solution delivers benefits that
result in better utilization of trucking capacity, better coordination of both
carrier and shipper resources, and provides real-time information integrity
across the supply chain.
About
LoadRack.com, LLC
LoadRack.com™
is the premier provider of truck and load matching, with an industry first real-time asset tracking
application. Their advanced technology allows shippers, carriers, and brokers to
optimize resources and coordination by procuring available trucks and loads,
while ensuring load integrity across the supply chain. Accessed via the
Internet, the LRT system allows users to determine load location, status,
monitor load temperature, and effectively manage equipment problems and delays.
For more information, visit http://www.loadracktracker.com.
About
Location Based Technologies
A
publicly traded company (OTCBB:LBAS - News), Location Based
Technologies designs and develops customized solutions along with its
leading-edge personal locator devices and services that incorporate patented,
proprietary technologies designed to enhance and enrich the way businesses and
families interact globally. For more information, visit http://www.pocketfinder.com.
This news
release contains forward-looking statements that involve risks and
uncertainties. Actual results and outcomes may differ materially from those
discussed or anticipated. For a more detailed discussion of these and associated
risks, see the company's most recent document filed with the Securities and
Exchange Commission.
Contact:
Location
Based Technologies
David
Morse
888-600-1044
ext 5
dave@pocketfinder.com
or
Northstar
Investments
Investor
Relations
Glenn
Busch, CFP
888-600-1044
ext 3
glenn@pocketfinder.com
or
NetGain
Joe Daly,
Esq.
866-635-0011
760-942-4500
investor@locationbasedtech.com