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8-K - CURRENT REPORT - FIRST PLACE FINANCIAL CORP /DE/d8k.htm
Sterne Agee                     
Financial Services Symposium
February 9 & 10, 2010
Steven R. Lewis, President & CEO
“The Bank that means Business”
Exhibit 99.1


2
economic conditions in the market areas
the Company conducts business, which
could materially impact credit quality trends,
changes in laws, regulations or policies of
regulatory agencies, fluctuations in interest
rates, demand for loans in the market areas
the Company conducts business, and
competition, that could cause actual results
to differ materially from historical earnings
and those presently anticipated or
projected. The Company wishes to caution
readers not to place undue reliance on any
such forward-looking statements, which
speak only as of the date made. The
Company undertakes no obligation to
publicly release the result of any revisions
that may be made to any forward-looking
statements to reflect events or
circumstances after the date of such
statements or to reflect the occurrence of
anticipated or unanticipated events.
When used in this presentation, or future
presentations or other public or
shareholder communications, in filings by
First Place Financial Corp. (the Company)
with the Securities and Exchange
Commission, or in oral statements made
with the approval of an authorized
executive officer, the words or phrases
“will likely result,”
“are expected to,”
“will
continue,”
“is anticipated,”
“estimate,”
“project”
or similar expressions are
intended to identify “forward-looking
statements”
within the meaning of the
Private Securities Litigation Reform Act of
1995. Such forward-looking statements
involve known and unknown risks,
uncertainties and other factors, which may
cause the Company’s actual results to be
materially different from those indicated.
Such statements are subject to certain
risks and uncertainties including changes in
Forward-Looking Statements
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


3
Ticker Symbol: FPFC 
Average Daily Trading Volume:  17,132  (10/1/09 –
12/31/09)
Primary Regulator:  Office of Thrift Supervision
Institutional & Insider Ownership:  19.1% & 10.6%
respectively
First Place
Assets
$3.3 Billion
Retail Locations
44
Loan Offices
18
States: 
Ohio, Indiana, Maryland,
Michigan, Pennsylvania
First Place Corporate Profile
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


4
Corporate Description
Multi-market footprint with heavy market share in
core markets
Evolving balance sheet toward commercial profile
Diversified products and services delivered through a
super community bank model
Superior expense management culture
Experienced M & A player
Strong performing Mortgage Banking unit with
consistent results
All delivered through highly incentivized sales and
service
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


5
First Place at a glance …
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


6
Timeline Significant Milestones
Completion
of Stock
Conversion
and Initial
Public
Offering of
Stock
12/31/98
Ravenna
Savings
Bank
Acquisition
5/12/00
FFY
Financial
Corp.
Acquisition
Franklin
Bancorp.
Acquisition
Northern
Savings &
Loan
Acquisition
Citizens
Republic
Branch
Purchase
($200 Million
Deposits)
HBLS Bank
Acquisition
5/28/04
12/22/00
6/27/06
4/27/07
10/31/07
6/30/08
OC Financial
Acquisition
CPP:      
FPFC issues
$73 million in
preferred
shares to US
Treasury                                
3/13/09
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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“Remember the Alamo”
CFPA
FDIC
Media
Admin
D.C.
Regulators
Credit
Fraud
Cyber
Fraud
ODP
Community Banks
Community Banks
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Experience
Commercial Banking
Kenton Thompson
32
Mortgage Banking
Bruce Wenmoth
20
Retail
Dominique Stoeber          19
Wealth Management
Mark Wenick
27
Transitioning our Business Model
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Job # 1 =
Credit Quality
Job # 2 =
Partnering with Treasury
Management priorities
Job # 3 =
Attracting A+ Credits                            
(C & I focused)
Job # 4 =
Bolstering SBA activity
Commercial Banking
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


10
Job # 1 =
Take advantage of chaos in the
competitive environment
Job # 2 =
Upgrade systems
Job # 3 =
Enhance controls
Job # 4 =
Introduce targeted customers to
Wealth Management services
Mortgage Banking
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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FY ’08
FY ’09
First half ‘10
Loan Originations
$1.3B
$1.9B
$1.0B
Gain on Sale
$9.3 mil
$14.5 mil
$8.7 mil
Conclusions:
Keep Growing
Implement new loan origination system
Mortgage Banking
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


12
Mortgage Servicing Rights
0.98%
1.01%
Value
2,340,400
2,520,768
Loans Serviced
22,964
25,430
Net Loan Servicing
Asset
(1,164)
(589)
Impairment Allowance
24,128
26,019
Asset
December 2009
September 2009
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Job # 1 =
Continue to influence deposit mix
through all products
Job # 2 =
Devote resources to enhance
Treasury products and delivery
Job # 3 =
Partner with Wealth Management
group to maximize relationships
Job # 4 =
Continue fee enhancement      
strategies
Retail
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


14
December 2009
September 2009
Change
Demand
494,597
416,484
78,113
Savings
404,353
406,434
(2,081)
Money Market
342,970
335,116
7,854
Certificates
1,224,850
1,172,835
52,015
Total Deposits    2,466,770
2,330,869
135,901
Deposits: A Changing Mix
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


15
COST OF DEPOSITS
Quarter Ended
6/30/09
9/30/09
12/31/09     
Q4 09
Q1 10
Change
Q2 10
Change
Cost of Deposits       2.03%           1.74%
-0.29%        1.29%          -0.45%
Net Interest Margin   3.06%           3.38%
+0.32%        3.65%         +0.27%
NET CHECKING ACCOUNT GROWTH
FY’10
6 mos.
2009
Q1’10
Q2’10
Consumer
1,792
866   
920
Business Checking
1,421
241
245
Retail Banking
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


16
Job # 1 =
Complete the development plan
Job # 2 =
Attract talented professionals
Job # 3 =
Leverage the bank’s Private Banking     
group as the team quarterback
Job # 4 =
Partner with other business lines
Wealth Management
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


17
17


18
Job # 1 =
Maximize and leverage      
“Community Banking”
message
Job # 2 =
Execute Cruze strategy
Job # 3 =
Educate consumers about           
where they live
Job # 4 =
Be efficient
Marketing
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


19
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


20
First Place Financial Corp.
Selected for the Treasury Capital Purchase Program for
Healthy Institutions
Issued $73 Million in Preferred Stock and Warrants on
3/13/09
Invested $41 Million in First Place Bank to Strengthen
Capital Position
First Place Bank
Was Considered “Well Capitalized”
Before $31 Million
Has Remained “Well Capitalized”
Capital
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


21
Capital –
First Place Financial Corp.
$45.14
8.27%
8.57%
9/30/09
8.23%
7.96%
Tangible Equity to Tangible Assets
8.52%
8.27%
Equity to Assets
Cash on Hand
$35.25
$46.79
12/31/09
6/30/09
($ in millions)
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Strengthened Capital Position              
First Place Bank
Required 
to be Well  
6/30/09
9/30/09
12/31/09
Capitalized
Excess
Total Capital to
12.37%           12.67%
13.14%           10.00%            3.14%
Risk Weighted
Assets
Tier 1 Capital to
11.23%          11.42%        11.88%             6.00%     
5.88% 
Risk Weighted
Assets
Tangible Capital        8.16%            8.35%
8.72%             5.00%           3.72% 
to Adjusted Assets
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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10.61%
10.42%
11.47%
13.14%
12.37%
11.16%
Jun-05
Jun-06
Jun-07
Jun-08
Jun-09
Dec-09
Minimum to be well capitalized = 10.00%
10.00%
12
Total Capital to Risk Weighted Assets
Year End Bank Regulatory Capital is at a Five Year High
Minimum to be well capitalized = 10.00%
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Common Stock
Closed at $3.29 on February 3, 2010
Negatively impacted by dropping out of the Russell 3000
on June 26, 2009
Currently at 26.8% of book value
Currently at 28.2% of tangible book value
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


25
What’s the Plan?
Credit Challenges …
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Process Changes
Revisions to Underwriting Standards and increased
staffing
Line of Business vs. Regional Alignment
ALLL Methodology and Granularity
Special Asset Credit Committee (SACC)
Delinquency Monitoring Process
Separate REO Function entirely focused on REO
disposition
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


27
Asset Quality Snapshot
December
September
31, 2009
30, 2009
Total loans
2,420,917
2,449,937
Net charge-offs
12,170
11,437
Nonperforming loans (non-accrual and TDR)
141,801
126,740
Delinquent loans
169,728
175,100
Nonperforming assets (non-perf.loans + REO)
172,527
159,863
Classified loans
310,340
275,816
Allowance for loan losses
52,473
50,643
Nonperforming loans / loans
5.86%
5.17%
Nonperforming assets / total assets
5.29%
4.93%
Delinquent loans / loans
7.01%
7.15%
Allowance for loan losses / loans
2.17%
2.07%
Allowance for loan losses / Nonperforming loan
37.00%
39.96%
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Delinquency Review
-
Delinquency Trends (30-89 days)
.
Positive trends seen in some portfolios
.
Declining principal balances have increased delinquency percentages in
the residential portfolio 
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09
Dec-09
Adjusted for
Delinquency as
change in
% of Portfolio
Jun-09
Sep-09
Dec-09
Portfolio size
5+ Family
2.56%
5.74%
5.72%
5.65%
Commercial
2.84%
4.41%
4.12%
4.19%
Home Equity
7.91%
9.31%
9.96%
9.24%
Purchase Money Seconds
6.00%
6.93%
7.09%
7.14%
Revolving
3.65%
4.53%
4.53%
4.49%
1-4 Family Portfolio
5.84%
11.22%
12.43%
11.11%
1-4 Family Investment
23.76%
25.01%
27.30%
26.09%
Construction
4.39%
3.13%
2.47%
2.75%
1-4 Family Interest only
10.17%
8.54%
10.78%
10.79%
1-4 Family Jumbo
5.95%
8.03%
7.78%
8.17%
Consumer
4.29%
4.58%
5.11%
4.69%
HBCF/LD
15.81%
14.26%
11.41%
10.53%


29
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
12/31/08
3/31/09
6/30/09
9/30/09
12/31/09
2-Pay
3-Pay
Non-Accrual
TDR
Total Delinquency & Non-Performing Loans (%)
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


30
Provision and Net Charge Off
$19,620
$22,500
$14,000
$12,170
$11,437
$15,805
$4,609
$7,066
$9,216
$6,797
12/31/08
3/31/09
6/30/09
9/30/09
12/31/09
Net Charge Off
Provision
($ in millions)
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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A Diversified Loan Portfolio
Loan portfolio value as of 12/31/2009:  $2.421 Billion
Loan Portfolio Mix as of December 31, 2009
Commercial &
Industrial
Residential
Home Equity
HELOC
Consumer
Commerical Real
Estate
Facilities & Land
Development
Multi-family Real
Estate
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Corporate Accolades
Second
largest
publicly
traded
savings
institution
in
Ohio,
and
26
th
largest
in
America
Deemed
“well
capitalized”
by
the
U.S.
Treasury
Office
of
Thrift
Supervision
Ranked in the Top 150 Performers two years in a row by Bank Director magazine
Named one of the country’s Top 100 Mid-Tier Banks by US Banker magazine
Number one mortgage lender in many of the markets served
Chosen by FNMA to help pilot their new Home Path Program
First Place originators included in Mortgage Originator magazine’s list of the nation’s
top 200 mortgage originators for 10 consecutive years, including six recognized for
their 2008 performance
Named Top Bank by readers of the Warren Tribune Chronicle
Named Top Bank by readers of the Flint Morning Journal        
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Strategic Opportunities
Margin –
prepare for rising rate environment
Maintain focus on NPA elimination
Continue pursuit of mortgage bank opportunities
Allow mortgage servicing to build
Maintain energy toward core account growth
Be proactive as competitive landscape shifts
Maintain disciplines as market opportunities emerge
Wealth management / Fee Income
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


34
Transitioned corporate business model to Line of Business
Opened new LPO in Rockville, Maryland
Opened new LPO in Grand Rapids, Michigan
Integrated OC Financial into First Place Bank
Acquired the Guerra, Richards and Mulvey Insurance
Developed new comprehensive model for providing wealth management services
Transitioned the Franklin Bank name to First Place Bank
Launched a new web site
Opened our new Liberty office
Consolidated two Southfield, Michigan offices into one new facility
Implemented Remote Capture, Positive Pay features, and automated Lock Box
Strategic Achievements
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Fiscal 2010 Results
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


36
-5.321
-$110.43
$10.79
$25.62
2007
2008
2009
1st Half 2010
Net Income (Loss) History
*
* Includes write-off goodwill of $92.14 million, net of tax.
($ in millions)
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


37
Factors Contributing to the Decline in Net Income
$28.21
3.53
6.29
27.94
8.74
92.14
$(110.43)
2009
$22.39
$29.67
$31.06
All Other Components of Net Income
1.79
.25
.17
Federal Deposit Insurance
2.19
2.33
.47
Real Estate Owned Expense
23.73
10.70
4.80
Provision for Loan Losses
Credit Related Charges
-
5.60
-
Securities Impairment
-
-
-
Goodwill Impairment
$(5.32)
$10.79
$25.62
Net Income (Loss)
1
st
Half
2010
2008
2007
All amounts are in Millions of Dollars and are Net of Income Taxes
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Positive Income Factors –
Deposit Fees
$12.60
$10.21
$8.35
$6.44
2007
2008
2009
1st Half
2010
Service Charges on Deposit Accounts
($ in millions)
(Annualized)
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


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Positive Income Factors –
Mortgage Banking
$1,163
$1,565
$874
$1,005
$5.02
$9.26
$7.24
$14.47
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
2007
2008
2009
1st Half 2010
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
Sales
Mortgage Banking Gains
($ in millions)
Fiscal Year Ended: 6/30
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


40
Balance Sheet Growth
$2,467
$2,421
$3,259
12/31/09
14.3%
15.3%
11.8%
Compound
Annual Growth
Rate
Growth Rate
without
Acquisitions
12/31/03
4.7%
$1,105
Deposits
8.5%
$1,032
Loans
4.0%
$1,671
Assets
($ in millions)
4 whole company and 1 branch acquisition in the last 6 years
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


41
2
nd
Quarter
2010
Results


42
Factors Negatively Impacting Net Income
Credit Related Charges
9.10
14.63
12.75
4.42
5.99
Provision for Loan   
Losses
1.50
.69
3.97
.72
.90
Real Estate Owned
Expense
0.85
.94
1.98
.64
.84
FDIC Insurance
$0.59
$(5.91)
$(12.72)
$2.54
$(94.10)
Net Income (Loss)
92.14
Goodwill Impairment
-
-
.71
.32
1.65
Securities Impairment
$12.04
$10.35
$6.69
$8.64
$7.42
All Other Components of
Net Income
12/31/08
Quarter Ended
3/31/09
12/31/09
9/30/09
6/30/09
All amounts are in Millions of Dollars and are Net of Income Taxes
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


43
Positive Income Factors
Quarter Ended
28.5%
$0.70
$3.16
$2.46
Service Charges on
Deposit Accounts
128.9%
$2.72
$4.83
$2.11
Mortgage Banking
Gains
29.9%
0.84%
3.65%
2.81%
Net Interest Margin
12/31/08
12/31/09
(Decrease)
Increase
($ in millions)
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


44
Service Charge on Deposit Accounts
($ in millions)
$2.46
$2.46
$2.68
$2.94
$3.15
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
12/1/08
3/1/09
6/1/09
9/1/09
12/1/09
Factors Driving Growth
Checking
A/C
Dollars
Growing
Faster
than
Total
Deposits
Continuous
Growth
in
Number
of
Checking
Accounts
Fee
Growth
from
Both
Consumer
and
Business
Accounts
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


45
Mortgage Banking Gains
($ in millions)
$2.11
$6.81
$3.77
$3.91
$4.83
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
12/1/08
3/1/09
6/1/09
9/1/09
12/1/09
Factors Driving Growth
Added
Over
40
Loan
Officers
in
Past
12 Months
Opened
Rockville,
MD
Loan
Production
Office
in
August
2009
Opened
Grand
Rapids,
MI
Loan
Production
Office
in
July
2009
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


46
Net Interest Margin
($ in millions)
2.81%
2.85%
3.06%
3.38%
3.65%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
12/1/08
3/1/09
6/1/09
9/1/09
12/1/09
Factors Driving Growth
Improvement
in
Mix
of
Deposits
Lowered
Cost
of
Deposits
Single
Service
High
Cost
Certificates
of
Deposits
not
Renewed
Other
Certificates
of
Deposit
Renewed
at
Substantially
Decreased
Rates
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


47
Positive Pre-Tax Pre-Provision Trend
Positive Margin Trend
Positive Noninterest Income trend
Geographic Diversity
Strong Regulatory Capital
Diversity of Earnings Stream
Strong Retail Sales Culture
Priced at Only 28.2% Tangible Book Value (2/3/10)
Investment Rationale
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


48
“It’s not the load that breaks you
down, it’s the way you carry it.”
-
Lou Holtz
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


49
QUESTION
& ANSWER
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09


50
The Bank That Means
The Bank That Means
Business
Business
The Bank that means Business
First Place Financial Corp./Qtr End 12/31/09