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EX-31 - EXHIBIT 31.1 - Velvet Rope Special Events, Inc.ex311apg.htm
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 10-Q

 

(Mark One)

 

 

 

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended December 31, 2009

 

OR


[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to ___________

 

Commission File Number: 333-154422


VELVET ROPE SPECIAL EVENTS, INC.

(Name of small business issuer in its charter)


Delaware

80-0217073

(State or Other Jurisdiction of

Incorporation or Organization)

(I.R.S. Employer Identification No.)


264 S. La Cienega Blvd.

Suite 700

Beverly Hills, CA 90211

(Address of Principal Executive Offices)

 

(310) 926-4001

(Issuer's Telephone Number, Including Area Code)

 

Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES x NO o

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company filer.  See definition of “accelerated filer” and “large accelerated filer” in Rule 12b-2 of the Exchange Act (Check one):

 

Large Accelerated Filer o   Accelerated Filer o       Non-Accelerated Filer o       Smaller Reporting Company x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES o NO x

 

State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date: 4,140,000 shares of common stock, par value $.0001 per share, as of February 3, 2010.

 

Transitional Small Business Disclosure Format (Check one). YES o NO x

  



- 1 -



VELVET ROPE SPECIAL EVENTS, INC.

FORM 10-Q

December 31, 2009

INDEX

 

 

 

 

PART I-- FINANCIAL INFORMATION

 

 

 

 

 

Item 1.

 

Financial Statements

3

Item 2.

 

Management’s Discussion and Analysis of Financial Condition

16

Item 3

 

Quantitative and Qualitative Disclosures About Market Risk

19

Item 4.

 

Control and Procedures

19

 

 

 

 

PART II-- OTHER INFORMATION

 

 

 

 

 

Item 1

 

Legal Proceedings

22

Item 2.

 

Unregistered Sales of Equity Securities and Use of Proceeds

22

Item 3.

 

Defaults Upon Senior Securities

22

Item 4.

 

Submission of Matters to a Vote of Security Holders

22

Item 5.

 

Other Information

22

Item 6.

 

Exhibits and Reports on Form 8-K

22

 

 

 

 

SIGNATURE

 

 

23



- 2 -


Velvet Rope Special Events, Inc.


December 31, 2009 and 2008


Index to Financial Statements



 
Contents                                                                                                                                                                                Page(s)


Balance Sheets at December 31, 2009 (Unaudited) and June 30, 2009

4


Statements of Operations for the Three Months Ended December 31, 2009 and 2008 (Unaudited)

5


Statements of Operations for the Six Months Ended December 31, 2009 and 2008 (Unaudited)

6


Statement of Stockholders’ Equity (Deficit) for the interim period ended December 31, 2009 (Unaudited)

7


Statements of Cash Flows for the Six Months Ended December 31, 2009 and 2008 (Unaudited)

8


Notes to the Financial Statements (Unaudited)

9 to 15



- 3 -



VELVET ROPE SPECIAL EVENTS, INC.

 BALANCE SHEETS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December 31, 2009

 

 

 

 

June 30, 2009

 

 

 

 

 

 

(Unaudited)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 ASSETS

 

 

 

 

 

 

 

 

 

 

 

 CURRENT ASSETS:

 

 

 

 

 

 

 

 

 

 

 

 Cash

 

 

 

 $

3,093 

 

 

 

 

6,452 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total Current Assets

 

 

 

3,093 

 

 

 

 

 

6,452 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 PROPERTY AND EQUIPMENT

 

 

 

 

 

 

 

 

 

 

 

 Property and equipment - original cost

 

 

 

2,788 

 

 

 

 

 

2,788 

 

 Accumulated depreciation

 

 

 

(690)

 

 

 

 

 

(414)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 PROPERTY AND EQUIPMENT, net

 

 

 

2,098 

 

 

 

 

 

2,374 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 SOFTWARE

 

 

 

 

 

 

 

 

 

 

 

 Software - original cost

 

 

 

1,845 

 

 

 

 

 

1,845 

 

 Accumulated amortization

 

 

 

(765)

 

 

 

 

 

(459)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 SOFTWARE, net

 

 

 

1,080 

 

 

 

 

 

1,386 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 SECURITY DEPOSIT

 

 

 

 

 

 

 

 

1,453 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total Assets

 

 

 $

6,271 

 

 

 

 

11,665 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

 

 

 

 

 

 

 

 

 

 

 CURRENT LIABILITIES:

 

 

 

 

 

 

 

 

 

 

 

 Accrued professional fees

 

 

 $

8,250 

 

 

 

 

7,500 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total Current Liabilities

 

 

 

8,250 

 

 

 

 

 

7,500 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 STOCKHOLDERS' EQUITY (DEFICIT):

 

 

 

 

 

 

 

 

 

 

 

 Preferred stock at $0.0001 par value: 5,000,000 shares authorized;

 

 

 

 

 

 

 

 

 

 

 

 

 none issued or outstanding

 

 

 

 

 

 

 

 

 

 Common stock at $0.0001 par value: 100,000,000 shares authorized,

 

 

 

 

 

 

 

 

 

 

 

 

 4,140,000 shares issued and outstanding

 

 

 

414 

 

 

 

 

 

414 

 

 Additional paid-in capital

 

 

 

55,308 

 

 

 

 

 

55,308 

 

 Accumulated deficit

 

 

 

(57,701)

 

 

 

 

 

(51,557)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total Stockholders' Equity (Deficit)

 

 

 

(1,979)

 

 

 

 

 

4,165 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total Liabilities and Stockholders' Equity (Deficit)

 

 

 $

6,271 

 

 

 

 

11,665 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 See accompanying notes to the financial statements.



- 4 -



VELVET ROPE SPECIAL EVENTS, INC.

 STATEMENTS OF OPERATIONS

 

 

 

 

 

 

 

 

 

 

 

 

For the Three Months

 

For the Three Months

 

 

 

 

 

Ended

 

Ended

 

 

 

 

 

December 31, 2009

 

December 31, 2008

 

 

 

 

 

(Unaudited)

 

(Unaudited)

 

 

 

 

 

 

 

 

 

 

 

 NET REVENUES

 

 $

                      4,848

 

 $

                    24,159

 

 

 

 

 

 

 

 

 

 

 

 COST OF SERVICES

 

 

                         534

 

 

                    16,922

 

 

 

 

 

 

 

 

 

 

 

 GROSS PROFIT

 

 

                      4,314

 

 

                      7,237

 

 

 

 

 

 

 

 

 

 

 

 OPERATING EXPENSES:

 

 

 

 

 

 

 

 

 Professional fees

 

 

                      2,000

 

 

                    11,776

 

 

 General and administrative expenses

 

 

                      1,976

 

 

                      8,312

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total operating expenses

 

 

                      3,976

 

 

                    20,088

 

 

 

 

 

 

 

 

 

 

 

 INCOME (LOSS) BEFORE INCOME TAXES  

 

 

                         338

 

 

                  (12,851)

 

 

 

 

 

 

 

 

 

 

 

 INCOME TAXES

 

 

                             -

 

 

                      1,600

 

 

 

 

 

 

 

 

 

 

 

 NET INCOME (LOSS)

 

 $

                         338

 

 $

                  (14,451)

 

 

 

 

 

 

 

 

 

 

 

 NET INCOME (LOSS) PER COMMON SHARE

 

 

 

 

 

 

 

 

 - BASIC AND DILUTED:

 

 $

                        0.00

 

 $

                      (0.00)

 

 

 

 

 

 

 

 

 

 

 

 

 Weighted common shares outstanding

 

 

 

 

 

 

 

 

 

 - basic and diluted

 

 

               4,140,000

 

 

               4,108,318

 

 

 

 

 

 

 

 

 

 

 

 See accompanying notes to the financial statements.




- 5 -



VELVET ROPE SPECIAL EVENTS, INC.

 STATEMENTS OF OPERATIONS

 

 

 

 

 

 

 

 

 

 

 

 

 

For the Six Months

 

 

For the Six Months

 

 

 

 

 

Ended

 

 

Ended

 

 

 

 

 

December 31, 2009

 

 

December 31, 2008

 

 

 

 

 

(Unaudited)

 

 

(Unaudited)

 

 

 

 

 

 

 

 

 

 

 

 

 NET REVENUES

 

 $

26,548 

 

 

35,847 

 

 

 

 

 

 

 

 

 

 

 

 

 COST OF SERVICES

 

 

16,573 

 

 

 

19,886 

 

 

 

 

 

 

 

 

 

 

 

 

 GROSS PROFIT

 

 

9,975 

 

 

 

15,961 

 

 

 

 

 

 

 

 

 

 

 

 

 OPERATING EXPENSES:

 

 

 

 

 

 

 

 

 

 Professional fees

 

 

5,474 

 

 

 

13,776 

 

 

 General and administrative expenses

 

 

9,845 

 

 

 

15,909 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Total operating expenses

 

 

15,319 

 

 

 

29,685 

 

 

 

 

 

 

 

 

 

 

 

 

 LOSS BEFORE INCOME TAXES  

 

 

(5,344)

 

 

 

(13,724)

 

 

 

 

 

 

 

 

 

 

 

 

 INCOME TAXES

 

 

800 

 

 

 

1,600 

 

 

 

 

 

 

 

 

 

 

 

 

 NET LOSS

 

 $

(6,144)

 

 

(15,324)

 

 

 

 

 

 

 

 

 

 

 

 

 NET LOSS PER COMMON SHARE

 

 

 

 

 

 

 

 

 

 - BASIC AND DILUTED:

 

 $

(0.00)

 

 

(0.00)

 

 

 

 

 

 

 

 

 

 

 

 

 

 Weighted common shares outstanding

 

 

 

 

 

 

 

 

 

 

 - basic and diluted

 

 

4,140,000 

 

 

 

4,092,820 

 

 

 

 

 

 

 

 

 

 

 

 

See accompanying notes to the financial statements.



- 6 -


 


VELVET ROPE SPECIAL EVENTS, INC.

 

STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIT)

 

FOR THE INTERIM PERIOD ENDED DECEMBER 31, 2009

 

(UNAUDITED)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Common Stock, $0.0001 Par Value

 

 Additional

 

 

 

 Total

 

 

 

 

 

 Number of

 

 

 

 

 Paid-in

 

 Accumulated

 

 Stockholders'

 

 

 

 

 

 Shares

 

 Amount

 

 Capital

 

 Deficit

 

 Equity (Deficit)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Balance, June 30, 2008

 

4,000,000 

 

400 

 

20,322 

 

(33,218)

 

(12,496)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Issuance of common stock for cash

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 at $0.25 per share from August 21,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 2008 through September 11, 2008

 

140,000 

 

 

14 

 

 

34,986 

 

 

 

 

 

35,000 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Net loss

 

 

 

 

 

 

 

 

 

 

(18,339)

 

 

(18,339)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Balance, June 30, 2009

 

4,140,000 

 

 

414 

 

 

55,308 

 

 

(51,557)

 

 

4,165 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Net loss

 

 

 

 

 

 

 

 

 

 

(6,144)

 

 

(6,144)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Balance, December 31, 2009

 

4,140,000 

 

414 

 

55,308 

 

(57,701)

 

(1,979)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 See accompanying notes to the financial statements.

 




- 7 -



VELVET ROPE SPECIAL EVENTS, INC.

 STATEMENTS OF CASH FLOWS

 

 

 

 

 

 

 

 

 

 

 

 

 

For the Six Months

 

For the Six Months

 

 

 

 

 

Ended

 

Ended

 

 

 

 

 

December 31, 2009

 

December 31, 2008

 

 

 

 

 

(Unaudited)

 

(Unaudited)

 

 

 

 

 

 

 

 

 

 

 

 CASH FLOWS FROM OPERATING ACTIVITIES:

 

 

 

 

 

 

 Net loss

 

 $

(6,144)

 

(15,324)

 

 

 

 

 

 

 

 

 

 

 

 Adjustments to reconcile net loss to net cash

 

 

 

 

 

 

 

 

 used in operating activities

 

 

 

 

 

 

 

 

 Depreciation expense

 

 

276 

 

 

138 

 

 

 Amortization expense

 

 

306 

 

 

153 

 

 

 Changes in operating assets and liabilities:

 

 

 

 

 

 

 

 

 

 Prepaid rent

 

 

 

 

1,839 

 

 

 

 Security deposit  

 

 

1,453 

 

 

 

 

 

 Accounts payable

 

 

 

 

(300)

 

 

 

 Accrued professional fees  

 

 

750 

 

 

(6,000)

 

 

 

 

 

 

 

 

 

 

 

 NET CASH USED IN OPERATING ACTIVITIES

 

(3,359)

 

 

(19,494)

 

 

 

 

 

 

 

 

 

 

 

 CASH FLOWS FROM INVESTING ACTIVITIES:

 

 

 

 

 

 

 

 Purchases of property and equipment

 

 

 

 

(2,788)

 

 

 Purchases of software

 

 

 

 

(1,845)

 

 

 

 

 

 

 

 

 

 

 

 NET CASH USED IN INVESTING ACTIVITIES

 

 

 

(4,633)

 

 

 

 

 

 

 

 

 

 

 

 CASH FLOWS FROM FINANCING ACTIVITIES:

 

 

 

 

 

 

 

 Amounts received from (paid to) stockholder

 

 

 

(1,887)

 

 

 Proceeds from sale of common stock

 

 

 

 

35,000 

 

 

 

 

 

 

 

 

 

 

 

 NET CASH PROVIDED BY FINANCING ACTIVITIES

 

 

 

33,113 

 

 

 

 

 

 

 

 

 

 

 

 NET CHANGES IN CASH

 

 

(3,359)

 

 

8,986 

 

 

 

 

 

 

 

 

 

 

 

 Cash at beginning of period

 

 

6,452 

 

 

2,852 

 

 

 

 

 

 

 

 

 

 

 

 Cash at end of period

 

 $

3,093 

 

11,838 

 

 

 

 

 

 

 

 

 

 

 

 SUPPLEMENTAL DISCLOSURE OF

 

 

 

 

 

 

 CASH FLOWS INFORMATION:

 

 

 

 

 

 

 

 

 Interest paid

 

 $

 

 

 

 Taxes paid

 

 $

800 

 

1,600 

 

 

 

 

 

 

 

 

 

 

 

See accompanying notes to the financial statements.



- 8 -


Velvet Rope Special Events, Inc.

December 31, 2009 and 2008

Notes to the Financial Statements

(Unaudited)

 


NOTE 1 – ORGANIZATION AND OPERATIONS


Velvet Rope Special Events, Inc. (“VRSE” or the “Company”) was incorporated as a Subchapter S corporation on August 22, 2005 under the laws of the State of California.  It was converted into a C corporation, incorporated in the State of Delaware on June 17, 2008, in a transaction in which the newly-formed corporation issued an aggregate of 3,920,000 shares of common stock to the former stockholder of the S corporation for all of the issued and outstanding shares of the Company.  All shares were held by and all shares of common stock were issued to the Company’s President and Chief Executive Officer.  No cash consideration was paid.  No value was given to the shares issued by the newly formed corporation.  Therefore, the shares were recorded to reflect the $.0001 par value and additional paid-in capital was recorded as a negative amount ($392).  The Company applied paragraph 505-10-S99-3 of the FASB Accounting Standards Codification, by reclassifying all of the Company’s undistributed earnings and losses to additional paid-in capital as of June 17, 2008.  The accompanying financial statements have been prepared as if the Company had its corporate capital structure as of the first date of the first period presented.


The Company provides services in event planning, coordination, music, entertainment, floral, theme decor, theme props, sound, lighting, audio visual services, linens, fabrics, costumes, off-site catering, party rentals, video production, photography, invitations, graphics, destination management, signage and gifts.


NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


Basis of presentation


The accompanying unaudited interim financial statements and related notes have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information, and with the rules and regulations of the United States Securities and Exchange Commission (“SEC”) to Form 10-Q and Article 8 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements.  The unaudited interim financial statements furnished reflect all adjustments (consisting of normal recurring accruals) which are, in the opinion of management, necessary to a fair statement of the results for the interim periods presented.  Unaudited interim results are not necessarily indicative of the results for the full fiscal year.  These financial statements should be read in conjunction with the financial statements of the Company for the fiscal year ended June 30, 2009 and notes thereto contained in the information as part of the Company’s Annual Report on Form 10-K filed with the SEC on August 31, 2009.


Use of estimates


The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period.  Significant estimates include the estimated useful lives of property and equipment, software copyright and technology.  Actual results could differ from those estimates.


Reclassification


Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation.   These reclassifications had no effect on reported losses.


 

- 9 -


Fiscal year end


The Company elected June 30 as its fiscal year ending date.


Cash equivalents


The Company considers all highly liquid investments with maturities of three months or less at the time of purchase to be cash equivalents.


Property and equipment


Property and equipment are recorded at cost.  Expenditures for major additions and betterments are capitalized.  Maintenance and repairs are charged to operations as incurred.  Depreciation of property and equipment is computed by the straight-line method (after taking into account their respective estimated residual values) over the assets estimated useful lives ranging from five (5) years to seven (7) years.  Upon sale or retirement of property and equipment, the related cost and accumulated depreciation are removed from the accounts and any gain or loss is reflected in consolidated statements of income and comprehensive income.  Leasehold improvements, if any, are amortized on a straight-line basis over the lease period or the estimated useful life, whichever is shorter.  Upon becoming fully amortized, the related cost and accumulated amortization are removed from the accounts.


Software


Software is recorded at cost and amortized on a straight-line basis over the software estimated useful life of three (3) years.  Upon becoming fully amortized, the related cost and accumulated amortization are removed from the accounts.


Impairment of long-lived assets


The Company has adopted paragraph 360-10-35-17 of the FASB Accounting Standards Codification for its long-lived assets.  The Company’s long-lived assets, which include property and equipment and software, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset may not be recoverable.


The Company assesses the recoverability of its long-lived assets by comparing the projected undiscounted net cash flows associated with the related long-lived asset or group of long-lived assets over their remaining estimated useful lives against their respective carrying amounts.  Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets.  Fair value is generally determined using the asset’s expected future discounted cash flows or market value, if readily determinable.  If long-lived assets are determined to be recoverable, but the newly determined remaining estimated useful lives are shorter than originally estimated, the net book values of the long-lived assets are depreciated over the newly determined remaining estimated useful lives.  The Company determined that there were no impairments of long-lived assets as of December 31, 2009 or 2008.


Fair value of financial instruments


The Company follows paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of its financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of its financial instruments.  Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels.  The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs.  The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:


 

- 10 -


 

Level 1

 

Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.

 

 

 

Level 2

 

Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.

 

 

 

Level 3

 

Pricing inputs that are generally observable inputs and not corroborated by market data.


The carrying amounts of the Company’s financial assets and liabilities, such as cash and accrued professional fees, approximate their fair values because of the short maturity of these instruments.


The Company does not have any assets or liabilities measured at fair value on a recurring or a non-recurring basis, consequently, the Company did not have any fair value adjustments for assets and liabilities measured at fair value at December 31, 2009 or 2008, nor gains or losses are reported in the statement of operations that are attributable to the change in unrealized gains or losses relating to those assets and liabilities still held at the reporting date for the interim period ended December 31, 2009 or 2008.


Revenue recognition


The Company applies paragraph 605-10-S99-1 of the FASB Accounting Standards Codification for revenue recognition.  The Company recognizes revenue when it is realized or realizable and earned less estimated future doubtful accounts.  The Company considers revenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the product has been shipped or the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectability is reasonably assured.  


Equity instruments issued to parties other than employees for acquiring goods or services


The Company accounts for equity instruments issued to parties other than employees for acquiring goods or services under guidance of section 505-50-30 of the FASB Accounting Standards Codification.  Pursuant to paragraph 718-10-30-6 of the FASB Accounting Standards Codification, all transactions in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.  The measurement date used to determine the fair value of the equity instrument issued is the earlier of the date on which the third-party performance is complete or the date on which it is probable that performance will occur.


Income taxes


The Company was a Subchapter S corporation, until June 17, 2008 during which time the Company was treated as a pass through entity for federal income tax purposes.  Under Subchapter S of the Internal Revenue Code stockholders of an S corporation are taxed separately on their distributive share of the S corporation’s income whether or not that income is actually distributed.


Effective June 18, 2008, the Company follows Section 740-10-30 of the FASB Accounting Standards Codification, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the financial statements or tax returns.  Under this method, deferred tax assets and liabilities are based on the differences between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to reverse.  Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the Statements of Operations in the period that includes the enactment date.


 

- 11 -


The Company adopted section 740-10-25 of the FASB Accounting Standards Codification (“Section 740-10-25”).  Section 740-10-25.addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements.  Under Section 740-10-25, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position.  The tax benefits recognized in the financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement.  Section 740-10-25 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures.  The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of Section 740-10-25.


Net income (loss) per common share


Net loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification.  Basic net loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period.  Diluted net loss per share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during each period.  There were no potentially dilutive shares outstanding as of December 31, 2009 or 2008.


Recently issued accounting pronouncements


In June 2003, the Securities and Exchange Commission (“SEC”) adopted final rules under Section 404 of the Sarbanes-Oxley Act of 2002 (“Section 404”), as amended by SEC Release No. 33-9072 on October 13, 2009.  Commencing with its annual report for the fiscal year ending June 30, 2010, the Company will be required to include a report of management on its internal control over financial reporting. The internal control report must include a statement


·  

Of management’s responsibility for establishing and maintaining adequate internal control over its financial reporting;


·  

Of management’s assessment of the effectiveness of its internal control over financial reporting as of year end; and


·  

Of the framework used by management to evaluate the effectiveness of the Company’s internal control over financial reporting.


Furthermore, it is required to file the auditor’s attestation report separately on the Company’s internal control over financial reporting on whether it believes that the Company has maintained, in all material respects, effective internal control over financial reporting.


In June 2009, the FASB approved the “FASB Accounting Standards Codification” (the “Codification”) as the single source of authoritative nongovernmental U.S. GAAP to be launched on July 1, 2009.  The Codification does not change current U.S. GAAP, but is intended to simplify user access to all authoritative U.S. GAAP by providing all the authoritative literature related to a particular topic in one place.  All existing accounting standard documents will be superseded and all other accounting literature not included in the Codification will be considered non-authoritative. The Codification is effective for interim and annual periods ending after September 15, 2009.


In August 2009, the FASB issued the FASB Accounting Standards Update No. 2009-04 “Accounting for Redeemable Equity Instruments - Amendment to Section 480-10-S99” which represents an update to section 480-10-S99, distinguishing liabilities from equity, per EITF Topic D-98, Classification and Measurement of Redeemable Securities.  The Company does not expect the adoption of this update to have a material impact on its consolidated financial position, results of operations or cash flows.


 

- 12 -


In August 2009, the FASB issued the FASB Accounting Standards Update No. 2009-05 “Fair Value Measurement and Disclosures Topic 820 – Measuring Liabilities at Fair Value”, which provides amendments to subtopic 820-10, Fair Value Measurements and Disclosures – Overall, for the fair value measurement of liabilities.  This update provides clarification that in circumstances in which a quoted price in an active market for the identical liability is not available, a reporting entity is required to measure fair value using one or more of the following techniques: 1. A valuation technique that uses: a. The quoted price of the identical liability when traded as an asset b. Quoted prices for similar liabilities or similar liabilities when traded as assets. 2. Another valuation technique that is consistent with the principles of topic 820; two examples would be an income approach, such as a present value technique, or a market approach, such as a technique that is based on the amount at the measurement date that the reporting entity would pay to transfer the identical liability or would receive to enter into the identical liability. The amendments in this update also clarify that when estimating the fair value of a liability, a reporting entity is not required to include a separate input or adjustment to other inputs relating to the existence of a restriction that prevents the transfer of the liability. The amendments in this update also clarify that both a quoted price in an active market for the identical liability when traded as an asset in an active market when no adjustments to the quoted price of the asset are required are Level 1 fair value measurements.  The Company does not expect the adoption of this update to have a material impact on its consolidated financial position, results of operations or cash flows.


In September 2009, the FASB issued the FASB Accounting Standards Update No. 2009-08 “Earnings Per Share – Amendments to Section 260-10-S99”,which represents technical corrections to topic 260-10-S99, Earnings per share, based on EITF Topic D-53, Computation of Earnings Per Share for a Period that includes a Redemption or an Induced Conversion of a Portion of a Class of Preferred Stock and EITF Topic D-42, The Effect of the Calculation of Earnings per Share for the Redemption or Induced Conversion of Preferred Stock. The Company does not expect the adoption of this update to have a material impact on its consolidated financial position, results of operations or cash flows.


In September 2009, the FASB issued the FASB Accounting Standards Update No. 2009-09 “Accounting for Investments-Equity Method and Joint Ventures and Accounting for Equity-Based Payments to Non-Employees”.  This update represents a correction to Section 323-10-S99-4, Accounting by an Investor for Stock-Based Compensation Granted to Employees of an Equity Method Investee. Additionally, it adds observer comment Accounting Recognition for Certain Transactions Involving Equity Instruments Granted to Other Than Employees to the Codification. The Company does not expect the adoption to have a material impact on its consolidated financial position, results of operations or cash flows.


In September 2009, the FASB issued the FASB Accounting Standards Update No. 2009-12 “Fair Value Measurements and Disclosures Topic 820 – Investment in Certain Entities That Calculate Net Assets Value Per Share (or Its Equivalent)”, which provides amendments to Subtopic 820-10, Fair Value Measurements and Disclosures-Overall, for the fair value measurement of investments in certain entities that calculate net asset value per share (or its equivalent). The amendments in this update permit, as a practical expedient, a reporting entity to measure the fair value of an investment that is within the scope of the amendments in this update on the basis of the net asset value per share of the investment (or its equivalent) if the net asset value of the investment (or its equivalent) is calculated in a manner consistent with the measurement principles of Topic 946 as of the reporting entity’s measurement date, including measurement of all or substantially all of the underlying investments of the investee in accordance with Topic 820. The amendments in this update also require disclosures by major category of investment about the attributes of investments within the scope of the amendments in this update, such as the nature of any restrictions on the investor’s ability to redeem its investments a the measurement date, any unfunded commitments (for example, a contractual commitment by the investor to invest a specified amount of additional capital at a future date to fund investments that will be make by the investee), and the investment strategies of the investees. The major category of investment is required to be determined on the basis of the nature and risks of the investment in a manner consistent with the guidance for major security types in U.S. GAAP on investments in debt and equity securities in paragraph 320-10-50-1B. The disclosures are required for all investments within the scope of the amendments in this update regardless of whether the fair value of the investment is measured using the practical expedient. The Company does not expect the adoption to have a material impact on its consolidated financial position, results of operations or cash flows.


 

- 13 -


In January 2010, the FASB issued the FASB Accounting Standards Update No. 2010-01 “Equity Topic 505 – Accounting for Distributions to Shareholders with Components of Stock and Cash”, which clarify that the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a potential limitation on the total amount of cash that all shareholders can elect to receive in the aggregate is considered a share issuance that is reflected in EPS prospectively and is not a stock dividend for purposes of applying Topics 505 and 260 (Equity and Earnings Per Share (“EPS”)).  Those distributions should be accounted for and included in EPS calculations in accordance with paragraphs 480-10-25- 14 and 260-10-45-45 through 45-47 of the FASB Accounting Standards codification.  The amendments in this Update also provide a technical correction to the Accounting Standards Codification.  The correction moves guidance that was previously included in the Overview and Background Section to the definition of a stock dividend in the Master Glossary.  That guidance indicates that a stock dividend takes nothing from the property of the corporation and adds nothing to the interests of the stockholders.  It also indicates that the proportional interest of each shareholder remains the same, and is a key factor to consider in determining whether a distribution is a stock dividend.


In January 2010, the FASB issued the FASB Accounting Standards Update No. 2010-02 “Consolidation Topic 810 – Accounting and Reporting for Decreases in Ownership of a Subsidiary – a Scope Clarification”, which provides amendments to Subtopic 810-10 and related guidance within U.S. GAAP to clarify that the scope of the decrease in ownership provisions of the Subtopic and related guidance applies to the following:


1.

A subsidiary or group of assets that is a business or nonprofit activity

2.

A subsidiary that is a business or nonprofit activity that is transferred to an equity method investee or joint venture

3.

An exchange of a group of assets that constitutes a business or nonprofit activity for a noncontrolling interest in an entity (including an equity method investee or joint venture).


The amendments in this Update also clarify that the decrease in ownership guidance in Subtopic 810-10 does not apply to the following transactions even if they involve businesses:


1.

Sales of in substance real estate.  Entities should apply the sale of real estate guidance in Subtopics 360-20 (Property, Plant, and Equipment) and 976-605 (Retail/Land) to such transactions.

2.

Conveyances of oil and gas mineral rights.  Entities should apply the mineral property conveyance and related transactions guidance in Subtopic 932-360 (Oil and Gas-Property, Plant, and Equipment) to such transactions.


If a decrease in ownership occurs in a subsidiary that is not a business or nonprofit activity, an entity first needs to consider whether the substance of the transaction causing the decrease in ownership is addressed in other U.S. GAAP, such as transfers of financial assets, revenue recognition, exchanges of nonmonetary assets, sales of in substance real estate, or conveyances of oil and gas mineral rights, and apply that guidance as applicable. If no other guidance exists, an entity should apply the guidance in Subtopic 810-10.


Management does not believe that any other recently issued, but not yet effective accounting pronouncements, if adopted, would have a material effect on the accompanying consolidated financial statements.


NOTE 3 – GOING CONCERN


The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  As reflected in the accompanying financial statements, the Company had an accumulated deficit of $57,701at December 31, 2009, a net loss from operations of $6,144 and net cash used in operations of $3,359 for the interim period ended December 31, 2009, respectively.

 

- 14 -


While the Company is attempting to generate sufficient revenues, the Company’s cash position may not be enough to support the Company’s daily operations.  Management intends to raise additional funds by way of a public or private offering.  Management believes that the actions presently being taken to further implement its business plan and generate sufficient revenues provide the opportunity for the Company to continue as a going concern.  While the Company believes in the viability of its strategy to increase revenues and in its ability to raise additional funds, there can be no assurances to that effect.  The ability of the Company to continue as a going concern is dependent upon the Company’s ability to further implement its business plan and generate sufficient revenues.


The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.


NOTE 4 – RELATED PARTY TRANSACTIONS


Free office spaces


The Company had been provided office spaces by its majority stockholder at no cost.  The management determined that such cost is nominal and did not recognize rent expense in its financial statements.


NOTE 5 – STOCKHOLDERS’ EQUITY (DEFICIT)


Common stock


Velvet Rope Special Events, Inc., a Subchapter S corporation incorporated on August 22, 2005 under the laws of the State of California, was converted into a C corporation, incorporated in the State of Delaware on June 17, 2008, in a transaction in which the newly-formed corporation issued an aggregate of 3,920,000 shares of common stock to the former stockholder of the S corporation for all of the issued and outstanding shares of the Company.  All shares were held by and all shares of common stock were issued to the Company’s President and Chief Executive Officer.  No cash consideration was paid.  No value was given to the shares issued by the newly formed corporation.  Therefore, the shares were recorded to reflect the $.0001 par value and additional paid-in capital was recorded as a negative amount ($392).  The Company applied Topic 4B of the Staff Accounting Bulletins (“SAB”) issued by the United States Securities and Exchange Commission, by reclassifying all of the Company’s undistributed earnings and losses to additional paid-in capital as of June 17, 2008.


On June 18, 2008, the Company issued 80,000 shares of its common stock for service rendered valued at $20,000 (the estimated fair value on the date of grant).


For the period from August 21, 2008 through September 11, 2008, the Company sold 140,000 shares of its common stock at $0.25 per share to thirty-five (35) individuals for $35,000.


NOTE 6 – CONCENTRATIONS AND CREDIT RISK


Customer concentrations


Three (3) customers accounted for 86.8% of total net revenues for the interim period ended December 31, 2009 and two (2) different customers accounted for 84.0% of net sales for the interim period ended December 31, 2008, respectively.  A reduction in sales from or loss of such customers would have a material adverse effect on the Company’s results of operations and financial condition.


NOTE 7 – SUBSEQUENT EVENTS


The Company has evaluated all events that occurred after the balance sheet date through January 29, 2010, the date when the financial statements were issued to determine if they must be reported.  The Management of the Company determined that there were no reportable subsequent events to be disclosed.



- 15 -


Item 2 – Management’s Discussion and Analysis or Plan of Operation of Financial Condition and Results of Operations


References to “Company”, “we” or “us” refer to Velvet Rope Special Events, Inc., unless the context requires otherwise.



MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION


Management’s Discussion and Analysis contains statements that are forward-looking. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in “Factors That May Affect Future Results and Financial Condition.”



OVERVIEW


Revenue Recognition


The Company applies paragraph 605-10-S99-1 of the FASB Accounting Standards Codification for revenue recognition.  The Company recognizes revenue when it is realized or realizable and earned less estimated future doubtful accounts.  The Company considers revenue realized or realizable and earned when all of the following criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the product has been shipped or the services have been rendered to the customer, (iii) the sales price is fixed or determinable, and (iv) collectability is reasonably assured.



RESULTS OF OPERATIONS FOR THE THREE MONTHS ENDED DECEMBER 31, 2009 AND 2008 (UNAUDITED)


The following table sets forth for the periods indicated certain statement of earnings data as a percentage of operating revenue:


 

Six Months Ended

December 31, 2009

 (Unaudited)

Six Months Ended

December 31, 2008

 (Unaudited)

NET REVENUES

$  26,548 

$  35,847 

COST OF SERVICES

$  16,573 

$  19,886 

OPERATING EXPENSES

$  (6,144)

$ (15,324)

NET LOSS

$  26,548 

$  35,847 

 

 

Segment information


We report information about operating segments, as well as disclosures about our services, geographic areas and major customers. Operating segments are defined as revenue-producing components of the enterprise, which are generally used internally for evaluating segment performance.


Our revenue base is derived from event planning. We have concluded that we have only one reportable segment, which is the event planning business.

 


CONTINUING OPERATIONS

 

Net Revenues

 

A summary of revenue generated for the six months ended December 31, 2009 and 2008 is as follows:



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Six Months Ended

December 31, 2009

 (Unaudited)

Six Months Ended

December 31, 2008

 (Unaudited)

Net Revenue

$  26,548

$ 35,847

 

Total revenue for the six months ended December 31, 2009 was $26,548 compared to $35,847 for the six months ended December 31, 2008. This represents a decrease of $9,299 from that of the six months ended December 31, 2008, or 25.9%. This decrease reflects a decrease in the number of corporate and social event services provided due to the economic slowdown in the United States.   


Cost of Services

   

 

Six Months Ended

December 31, 2009

 (Unaudited)

Six Months Ended

December 31, 2008

 (Unaudited)

Cost of Services

$  16,573

$ 19,886

% of Revenue

62.4%

55.5%

 

Total cost of services for six months ended December 31, 2009 was $16,573 compared to $19,886 for the six months ended December 31, 2008. This represents a decrease of $3,313 from that of the six months ended December 31, 2008, or 16.7%. This decrease reflects a decrease in the number of corporate and social event services provided. Expenses within cost of services included independent contractors, vendors, party rentals and party supplies.  As a percentage of revenue, cost of services increased to 62.4% for the six months ended December 31, 2009 from 55.5% for the six months ended December 31, 2008.  This increase is due to pricing pressures due to the economic slowdown in the United States.


Gross Profit

 

 

Six Months Ended

December 31, 2009

 (Unaudited)

Six Months Ended

December 31, 2008

 (Unaudited)

Gross Profit

$  9,975

$ 15,961

% of Revenue

37.6%

44.5%


Gross profit decreased by $3,063 for the three months ended September 30, 2009 compared to the corresponding three months in the prior year. The decrease was primarily due to pricing pressures due to the economic slowdown in the United States.


Operating Expenses

 

 

Six Months Ended

December 31, 2009

 (Unaudited)

Six Months Ended

December 31, 2008

 (Unaudited)

Operating Expenses

$ 15,319

$ 29,685

% of Revenue

57.7%

82.8%


Operating Expenses decreased period over period due to decreasing revenue and expenses due to the economic slowdown. Operating Expenses decreased from $29,685 for the six months ended December 31, 2008 to $15,319 for the six months ended December 31, 2009. We incurred $5,474 in costs related to being a public company for the six months ended December 31, 2009.  Operating expenses decreased period over period due to the economic slowdown in the United States.

 

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Liquidity and Capital Resources


Since our inception, we have financed our operations through, loans and equity from our principal and funds generated by our business. From time to time, our majority stockholder and chief executive officer advance funds to the Company for our working capital needs. The advances from our majority stockholder and chief executive officer bear no interest and have no formal repayment terms. However, our majority stockholder and chief executive officer has no contractual obligations to fund our operations and there is no assurance that future funding may be available through advances or loans from or the sale of equity to our major stockholder and chief executive officer.  As of December 31, 2009, we had approximately $3,000 in cash, which may not be adequate to satisfy our ongoing working capital needs. During Fiscal Year 2010, our primary objectives in managing liquidity and cash flows will be to ensure financial flexibility to keep the Company operating and support growth.


Net Cash Provided by (Used in) Operating Activities.


Net cash used by operating activities amounted to $(3,359) for the six months ended December 31, 2009 compared to net cash used in operating activities of $(19,494) for the six months ended December 31, 2008.  This change is primarily due to a decrease in the company’s net loss.


Net Cash Used by Investing Activities. 


There was no investing activity for the six months ended December 31, 2009 compared to net cash used by investing activities of $4,633 for the six months ended December 31, 2008.  The investing activity was due to computer and software purchases in the six months ended December 31, 2008.


Net Cash Provided by Financing Activities.


There was no net cash received in financing activities for the six months ended December 31, 2009 compared to net cash received in financing activities of $33,113 for the three months ended December 31, 2008. The decrease in financing activities was primarily due to the private placement offering that took place from August through September 2008. A total of $35,000 was provided by the private placement.


Over the next twelve months we believe that our existing capital may not be sufficient to sustain our operations.   No assurance can be made that additional capital would be available, and if available it may take either the form of debt or equity. In either case, obtaining additional capital could have a negative impact on our financial condition and our shareholders.


Off Balance Sheet Arrangements

 

None


Forward-Looking Statements


This prospectus contains forward-looking statements, which relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as "may", "should", "expects", "plans", "anticipates", "believes", "estimates", "predicts", "potential" or "continue" or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks in the section entitled "Risk Factors," that may cause our or our industry's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.



- 18 -


While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested herein. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.


Inflation


Inflation can be expected to have an impact on our operating costs. A prolonged period of inflation could cause interest rates, wages and other costs to increase which would adversely affect our results of operations unless event planning rates could be increased correspondingly. However, the effect of inflation has been minimal over the past two years.


Factors that may affect future results and financial condition


Our future operating results and financial condition are dependent on our ability to successfully provide event planning services to meet dynamic customer demand patterns. Inherent in this process are a number of factors that we must successfully manage in order to achieve favorable future operating results and financial condition. Potential risks and uncertainties that could affect future operating results and financial condition include, without limitation, the factors discussed below.


Our offices


Velvet Rope Special Events currently operates out of the chief executive officer’s home office where it conducts basic business operations. Space requirements for the Company has been kept to a minimum: for social event clients, most meetings are conducted at restaurants, coffee houses, the client's home, facilities wishing to be used for the event, or over the phone.  For corporate clients, interactions often take place over the phone, via web-conference, or at the client’s place of business.  


Item 3. Quantitative and Qualitative Disclosures About Market Risk

 

The Company is subject to certain market risks, including changes in interest rates and currency exchange rates. The Company does not undertake any specific actions to limit those exposures.

 

Item 4. Controls and Procedures

 

We conducted an evaluation, with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures as of December 31, 2009.  Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that as of December 31, 2009, our disclosure controls and procedures were not effective at the reasonable assurance level due to the material weaknesses described below.


In light of the material weaknesses described below, we performed additional analysis and other post-closing procedures to ensure our financial statements were prepared in accordance with generally accepted accounting principles.  Accordingly, we believe that the financial statements included in this report fairly present, in all material respects, our financial condition, results of operations and cash flows for the periods presented.


A material weakness is a control deficiency (within the meaning of the Public Company Accounting Oversight Board (PCAOB) Auditing Standard No. 2) or combination of control deficiencies, that result in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected.  Management has identified the following three material weaknesses which have caused management to conclude that, as of December 31, 2009, our disclosure controls and procedures were not effective at the reasonable assurance level:


 

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1.

We do not have written documentation of our internal control policies and procedures.  Written documentation of key internal controls over financial reporting is a requirement of Section 404 of the Sarbanes-Oxley Act which is applicable to us for the interim period ending December 31, 2009.  Management evaluated the impact of our failure to have written documentation of our internal controls and procedures on our assessment of our disclosure controls and procedures and has concluded that the control deficiency that resulted represented a material weakness.


2.

We do not have sufficient segregation of duties within accounting functions, which is a basic internal control.  Due to our size and nature, segregation of all conflicting duties may not always be possible and may not be economically feasible.  However, to the extent possible, the initiation of transactions, the custody of assets and the recording of transactions should be performed by separate individuals.  Management evaluated the impact of our failure to have segregation of duties on our assessment of our disclosure controls and procedures and has concluded that the control deficiency that resulted represented a material weakness.


3.

We have had, and continue to have, a significant number of audit adjustments.  Audit adjustments are the result of a failure of the internal controls to prevent or detect misstatements of accounting information.  The failure could be due to inadequate design of the internal controls or to a misapplication or override of controls.  Management evaluated the impact of our significant number of audit adjustments and has concluded that the control deficiency that resulted represented a material weakness.


To address these material weaknesses, management performed additional analyses and other procedures to ensure that the financial statements included herein fairly present, in all material respects, our financial position, results of operations and cash flows for the periods presented.


Remediation of Material Weaknesses


We have attempted to remediate the material weaknesses in our disclosure controls and procedures identified above by hiring a full-time CFO, with SEC reporting experience, in January 2009 and by working with our independent registered public accounting firm and refining our internal control procedures.  To date, we have not been successful in hiring of CFO due to limited financial resources or reducing the number of audit adjustments, but will continue our efforts in the coming fiscal year.


Management's Report on Internal Controls over Financial Reporting


Our management is responsible for establishing and maintaining adequate internal control over financial reporting.  Internal control over financial reporting is defined in Rule 13a-15(f) or 15d-15(f) promulgated under the Exchange Act as a process designed by, or under the supervision of, the issuer’s principal executive and principal financial officers and effected by the issuer’s board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America and includes those policies and procedures that:


 

·

Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the issuer;


 

·

Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted in the United States of America and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the issuer; and


 

·

Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the issuer’s assets that could have a material effect on the financial statements.

 

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Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  All internal control systems, no matter how well designed, have inherent limitations.  Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.  Because of the inherent limitations of internal control, there is a risk that material misstatements may not be prevented or detected on a timely basis by internal control over financial reporting.  However, these inherent limitations are known features of the financial reporting process.  Therefore, it is possible to design into the process safeguards to reduce, though not eliminate, this risk.


As of the end of our most recent fiscal year, management assessed the effectiveness of our internal control over financial reporting based on the criteria for effective internal control over financial reporting established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and SEC guidance on conducting such assessments.  Based on that evaluation, they concluded that, as of December 31, 2009, such internal control over financial reporting was not effective.  This was due to deficiencies that existed in the design or operation of our internal control over financial reporting that adversely affected our internal controls and that may be considered to be material weaknesses.


The matters involving internal control over financial reporting that our management considered to be material weaknesses under the standards of the Public Company Accounting Oversight Board were: (1) lack of a functioning audit committee due to a lack of a majority of independent members and a lack of a majority of outside directors on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; (2) inadequate segregation of duties consistent with control objectives of having segregation of the initiation of transactions, the recording of transactions and the custody of assets; and (3) ineffective controls over period end financial disclosure and reporting processes.  The aforementioned material weaknesses were identified by our Chief Financial Officer in connection with the review of our financial statements as of December 31, 2009.


Management believes that the material weaknesses set forth in items (2) and (3) above did not have an effect on our financial results as these weaknesses were mitigated by the hiring of a CFO who is responsible for reviewing all transactions and all financial disclosures as well as the financial audit as evidenced by the number of audit adjustments.  However, management believes that the lack of a functioning audit committee and the lack of a majority of outside directors on our board of directors results in ineffective oversight in the establishment and monitoring of required internal controls and procedures, which could result in a material misstatement in our financial statements in future periods.

 

This quarterly report does not include an attestation report of the Company's registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this quarterly report.

 

There were no changes in our internal control over financial reporting identified in connection with the evaluation performed that occurred during the fiscal quarter covered by this report that has materially affected or is reasonably likely to materially affect, our internal control over financial reporting.


 

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PART II – OTHER INFORMATION

 

Item 1 – Legal Proceedings

 

The Company is not currently party to any legal proceedings.

 

Item 2 – Unregistered Sales of Equity Securities and Use of Proceeds

 

None.

 

Item 3 – Defaults Upon Senior Securities

 

None.

 

Item 4 – Submission of Matters to a Vote of Security Holders

 

None.

 

Item 5 – Other Information

 

None.

 

Item 6 – Exhibits and Reports of Form 8-K

 

(a)    Exhibits

 

Exhibit Number


Exhibit Description

3.1

Certificate of Incorporation - Incorporated by reference to like numbered exhibit to the Company’s Registration Statement on Form S-1 File Number 333-154422.

3.2

Bylaws - Incorporated by reference to like numbered exhibit to the Company’s Registration Statement on Form S-1 File Number 333-154422.

31.1

Rule 13a-14(a)/15d-14(a) Certification by the Principal Executive Officer and Principal Financial Officer.**

32.1

Section 1350 Certification by the Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer.**

** Filed herewith

 

(b)    Reports of Form 8-K

 

None.


 

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SIGNATURE

 

In accordance with the requirements of the Securities Exchange Act of 1934, as amended, the registrant caused this Report on Form 10-Q to be signed on its behalf by the undersigned, thereunto duly authorized.


 

 

VELVET ROPE SPECIAL EVENTS, INC.



Date: February 3, 2009

By:

/s/ Maneeja Noory

 

 

Maneeja Noory, President and CEO



 

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