Apple Inc. - FORM 8-K - EX-99.2 - DATA SHEET ISSUED BY APPLE INC. - January 25, 2010

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8-K - FORM 8-K - Apple Inc.d8k.htm
EX-99.3 - SELECTED QUARTERLY FINANCIAL SCHEDULES ISSUED BY APPLE INC. - Apple Inc.dex993.htm
EX-99.1 - TEXT OF PRESS RELEASE ISSUED BY APPLE INC. - Apple Inc.dex991.htm

Exhibit 99.2

Apple Inc.

Q1 2010 Unaudited Summary Data (1)

 

    Q4 2009     Q1 2009     Q1 2010     Sequential Change     Year/Year Change  
    CPU
Units K		   Revenue
$M		     CPU
Units K		   Revenue
$M		     CPU
Units K		   Revenue
$M		     CPU Units     Revenue     CPU Units     Revenue  

Operating Segments

                    

Americas

   1,252   $ 5,236       912   $ 5,301       1,187   $ 6,092       - 5 %    16 %    30 %    15 % 

Europe

   761     3,235      795     3,585      1,068     5,024      40 %    55 %    34 %    40 % 

Japan

   79     634      99     498      105     783      33 %    24 %    6 %    57 % 

Asia Pacific

   291     1,061      203     750      313     1,813      8 %    71 %    54 %    142 % 

Retail

   670     2,041      515     1,746      689     1,971      3 %    - 3 %    34 %    13 % 
                                           

Total Operating Segments

   3,053   $ 12,207      2,524   $ 11,880      3,362   $ 15,683      10 %    28 %    33 %    32 % 
                                           
    Units K   Revenue
$M		     Units K   Revenue
$M		     Units K   Revenue
$M		     Sequential Change     Year/Year Change  
                Units     Revenue     Units     Revenue  

Product Summary

                    

Desktops (2)

   787   $ 1,089      728   $ 1,045      1,234   $ 1,692      57 %    55 %    70 %    62 % 

Portables (3)

   2,266     2,891      1,796     2,520      2,128     2,758      - 6 %    - 5 %    18 %    9 % 
                                           

Subtotal CPUs

   3,053     3,980      2,524     3,565      3,362     4,450      10 %    12 %    33 %    25 % 

iPod

   10,177     1,563      22,727     3,371      20,970     3,391      106 %    117 %    - 8 %    1 % 

Other Music Related Products and Services (4)

       1,018          1,011          1,164        14 %      15 % 

iPhone and Related Products and Services (5)

   7,367     4,606      4,363     2,940      8,737     5,578      19 %    21 %    100 %    90 % 

Peripherals and Other Hardware

       391          387          469        20 %      21 % 

Software, Service and Other Sales

       649          606          631        - 3 %      4 % 
                                     

Total Apple

     $ 12,207        $ 11,880        $ 15,683        28 %      32 % 
                                     

 

(1)

In September 2009, the Financial Accounting Standards Board amended the accounting principles related to revenue recognition for arrangements with multiple deliverables and arrangements that include software elements. Apple adopted the new accounting principles on a retrospective basis during the first quarter of 2010. The new accounting principles significantly change how Apple accounts for certain revenue arrangements that include both hardware and software elements. The impact of the new accounting principles is reflected for all periods above. For additional information refer to the “Explanatory Note” in Apple’s Amendment No. 1 to the Annual Report on Form 10-K for the year ended September 26, 2009.

 

(2)

Includes iMac, Mac mini, Mac Pro and Xserve product lines.

 

(3)

Includes MacBook, MacBook Air and MacBook Pro product lines.

 

(4)

Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories.

 

(5)

Units consist of iPhone handset sales; Revenue is derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories.

K = Units in thousands

$M = Amounts in millions

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