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8-K - FORM 8-K - DESTINATION XL GROUP, INC.d8k.htm
EX-10.1 - EMPLOYMENT AGREEMENT BETWEEN THE COMPANY AND HENRY J. METSCHER - DESTINATION XL GROUP, INC.dex101.htm
EX-10.2 - EMPLOYMENT AGREEMENT BETWEEN THE COMPANY AND ROBERT S. MOLLOY - DESTINATION XL GROUP, INC.dex102.htm
Exhibit 99.1


2
Big & Tall Market
Market defined as:
big = waist size between 40”
and 70”
tall = height over 6’2”
Big and tall men account for approximately 11% of the
male population.
Big and tall market size is approximately $6 billion and
growing at almost twice the rate of the regular size
men’s apparel market.
Big & tall apparel market is highly fragmented;
characterized by many small, local operators.


3
Market is growing as a percent to total
menswear sales
Obesity Trends* Among U.S. Adults
(*BMI
30, or about 30 lbs overweight)
No Data          <10%           10%–14%
15%–19%           20%–24%          25%–29%         
30%
1985
2005
2000
1995
1990
2007
Source: CDC


4
Selected Income Statement Information
$4.3m
$3.0m
$1.0m
Interest Expense 
$33.9m
$34.1m
$20.0m
Marketing Expense
$-9.6m
$7.6m
$15.0m -
$20.0m
Free Cash Flow 
44.4%
42.7%
43.7% -
44.2%
Gross Margin
$178.1m
$178.1m
$152.0m
SG&A
$464.1m
$444.2m
-11.0% to -12.0%
Sales
2007
2008
2009 Projected
Free Cash Flow is defined as cash flow from operating activities, less
capital expenditures and discretionary store asset acquisitions.


5
Selected Balance Sheet Information
$17.3m
$12.5m
$7.0 -
$8.0m
Fixed Term Loan 
$41.0m
$38.7m
$7.5m -$10.0m
Borrowing Under
Revolver
$117.8m
$98.6m
$88.6m
Inventory
2007
2008
2009
Projected
Projected Borrowing Under Revolver includes the impact from
the September 2009 sale of stock from a shelf registration.


Our Store Concepts


7
Casual Male Stores
Casual Male XL is the nation’s largest
specialty retailer of big & tall clothing with
396 full price stores and 65 outlet stores in
47 states
CT-10
DE-3
RI-1
MA-13
MD-13
NH-3
NJ-20
VT-1
4
2
10
55
5
26
10
4
23
12
3
5
5
2
18
8
10
2
11
1
4
2
6
32
17
3
5
26
5
1
8
38
13
7
8
1
1
1
3


8
Rochester
Targets the higher income consumer
within the big and tall market
$100,000 per year average salary
20 store locations in downtown
major metropolitan areas and
upscale suburbs
Average store size: 8,156 square ft
Average sales / square foot: $256
Stores carry higher-end designer
product
Average transaction size: $300
Rochester
* 1 London, United Kingdom
Ma-1
DC-1
1
5
1
2
1
1
2
3
1
Locations


Hybrid Stores


10
Concept
The Hybrid store, as conceived, is a combination Casual
Male, Rochester store featuring the lifestyle sportswear
apparel wardrobe needs offered by Casual Male, but
with an added lifestyle of higher-end fashion apparel
offered by Rochester and an enhanced Clothing section
featuring the quality and fashion of Rochester Clothing
and the price points of Casual Male clothing


11
OAKBROOK, IL •
Hybrid Store Front


12
Hybrid Store Customers
Prior Casual Male XL only customers are now spending 16% of
their purchases on Rochester merchandise.
Customers who previously shopped both Casual Male XL and
Rochester Clothing are shopping more frequently.
Prior Rochester only customers that are now shopping at a Hybrid
store are spending 4% more than Rochester non-hybrid
customers.


Destination XL
Destination XLTM
TM
DXLTM
Superstore concept


14
DXLTM
Superstore
Customer Research
Through customer research conducted in 2009,
customers expressed the need for more apparel choices
within one store concept supporting the concept of
Destination XL.
The
Destination
XL
store
concept
received
positive
feedback
from
focus
groups
due to its comprehensive selection
Customers willing to travel between 45 minutes to 1 hour on average to shop
the store


15
DXLTM
Store Concept
DXL
Store
will
range
from
10,000
SF
12,000
SF
as
compared
to
the
average Casual Male Store of 3,500 SF
DXL Store will combine all products at CMRG including Casual Male XL,
Rochester Clothing, B&T Factory Direct, Living XL, and Shoes XL
Expanding the assortment will offer consumers more than 3 times the
current selection at Casual Male XL, allowing customers to select from a
broad selection of price points and brands within each lifestyle.
In addition to the expansive merchandise, DXL Store will house new
services such as on-site tailors and online ordering presented in a new
and exciting way.


16
DXLTM
Store Concept
With the re-branding of Casual Male Big and Tall to Casual Male
XL, we experienced increased traffic and new customers.  We
anticipate the same results with the new DXL logo and store front,
attracting
the
smaller
big
and
tall
customer
(42”
44”
waists)
CMRG has a plan to open 5 to 10 DXL stores in major markets
each year over the next several years.
With the expansion of DXL stores, we will reduce the number of
Casual
Male
XL
stores
with
a
market
which
we
anticipate
will
result
in lower operating costs and higher profits per store.


17
DXLTM
Schaumburg, IL
Moving our current 5,000-square foot Casual Male XL store
less than a mile down the road to a 12,000-square foot DXL
store.
We will roll in the two stores closest to Schaumburg,
Bloomingdale and Niles 11.2 and 11.4 miles away
respectively, with combined sales of close to one million
dollars in 2008.
We expect 4-Wall Store Cash Flow to increase from 21% in
our existing 3 Casual Male XL stores to 30%-35% with the
new DXL store.


9451 Schaumburg, IL
9183 Niles, IL
11.4 miles
9512 Bloomingdale, IL
11.2 miles
DXL
Schaumburg, IL
0.9 miles


19
Invitation: Identity Application
SAMPLE ONLY –
NOT FINAL


20


21
Club: Suits
SAMPLE ONLY –
NOT FINAL


22
Prototype
Only


23
Our Direct to Consumer Brands
CasualmaleXL.com
Rochesterclothing.com
Livingxl.com
BTDirect.com
ShoesXL.com


24
CMRG Internet Sales by Year
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
2002
2003
2004
2005
2006
2007
2008


25


26


27


28


29


30
Europe
United Kingdom
France
Italy
Netherlands
Spain
Germany


31
Casual Male XL Program Rewards
2.6MM customers enrolled to date
85% of all Casual Male XL customers are enrolled
Loyalty member’s average spend per transaction is 26% or
$18 higher than non-members
90% of all transactions involve a loyalty member


32
Prestige XL Program 2009
Launched a new level of the XL loyalty program in 2009 to
43,000 of Casual Male XL’s top customers.
Benefits included double point promotions, presale opportunities
as well as special recognition on all marketing collateral.
Prestige customers spent almost $600 on clothing purchases in
2009.


33
Forward Looking Statements:
This presentation contains certain forward-looking statements concerning the
Company's operations, performance, and financial condition. Such
forward-looking
statements are subject to various risks and uncertainties that could cause actual results
to differ materially from those indicated. Such risks and uncertainties may include, but
are not limited to: the failure to implement the Company's business plan for increased
profitability and growth in the Company's retail stores sales and direct-to-consumer
segments, the failure of management to develop the Company’s new direct to consumer
businesses, the failure of changes in management to achieve improvement in the
Company's competitive position, adverse changes in costs vital to catalog operations,
such as postage, paper and acquisition of prospects, declining response rates to catalog
offerings, failure to maintain efficient and uninterrupted order-taking and fulfillment in
our direct-to-consumer business, changes in or miscalculation of fashion trends,
extreme or unseasonable weather conditions, economic downturns, escalation of energy
costs, a weakness in overall consumer demand, increases in wage rates, the ability to
hire and train associates, trade and security restrictions and political or financial
instability in countries where goods are manufactured, increases
in raw material costs
from inflation and other factors, the interruption of merchandise flow from the
Company's centralized distribution facilities, competitive pressures, and the adverse
effects of natural disasters, war, acts of terrorism or threats of either, or other armed
conflict, on the United States and international economies. These, and other risks and
uncertainties, are detailed in the Company's filings with the Securities and Exchange
Commission, including the Company's Annual Report on Form 10-K for the fiscal year
ended January 31, 2009 filed on March 23, 2009 and other Company
filings with the
Securities and Exchange Commission. Casual Male assumes no duty to update or revise
its forward-looking statements even if experience or future changes make it clear that
any projected results expressed or implied therein will not be realized.