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EX-32 - CERTIFICATION - SuperDirectories Inc.ex32.htm
EX-31.1 - CERTIFICATION - SuperDirectories Inc.ex311.htm
EX-31.2 - CERTIFICATION - SuperDirectories Inc.ex312.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

Annual Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

For the Fiscal Year Ended 09/30/09 Commission File Number 0-51533

SuperDirectories, Inc.
(Name of small business issuer specified in its charter)
 
 
Delaware
 
14-1817301
 
(State or other jurisdiction of
 
(I.R.S. Employer
 
Incorporation or organization)
 
Identification Number)
 
5337 Route 374, Merrill, New York 12955
(Address of principal executive offices) (Zip Code)

Issuer's telephone number, including area code (518) 425-0320

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $.01 par value

Indicate by a check mark whether the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No X

Indicate by a check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No X

Indicate by a check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes _X_ No ___

Indicate by a check mark whether the registrant has submitted and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-K (232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes __ No __

Indicate by a check mark if there is disclosure of delinquent filers in response to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K, or any amendment to this Form 10-K. [X]

Indicate by a check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.   Large accelerated filer __ Accelerated filer __ Non-accelerated filer __ Smaller reporting company X
 
Indicate by a check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes No X

State the issuer’s revenues for its most recent fiscal year    $0

The aggregate market value of the voting stock held by non-affiliates of the registrant as of December 15, 2009: Common Stock, $.01 par value -- $________*

*The market value cannot be determined because there is no established trading market for the stock.

As of December 23, 2009, there were 158,821,157 shares of common stock, par value $.01 per share, issued and outstanding.

Exhibit index is located on page 32.
 
 

Table of Contents


 
  
Part I 
   1
   Item 1    - Business   1
   Item 1A - Risk Factors   6
   Item 2    - Properties   9
   Item 3    - Legal Proceedings   9
   Item 4    - Submission of Matters to a Vote of Security Holders   9
 
Part II 
 
 
 10
   Item 5    - Market for Common Equity and Related Stockholder Matters   10
   Item 6    - Selected Financial Data   11
   Item 7    - Management's Discussion and Analysis of Financial Condition and Results of Operations   11
   Item 7A - Quantitative and Qualitative Disclosures About Market Risk   15
   Item 8    - Financial Statements   16
   Item 9    - Changes in and Disagreements with Accountants on Accounting and Financial Disclosure   27
   Item 9A(T) - Controls and Procedures   27
   Item 9B - Other Information 
 28
 
Part III 
 
 
 28
   Item 10 - Directors, Executive Officers, and Corporate Governance   28
   Item 11 - Executive Compensation   29
   Item 12 - Security Ownership of Certain Beneficial Owners and Management  30
   Item 13 - Certain Relationships and Related Transactions   30
   Item 14 - Principal Accountant Fees and Services   31
   Item 15 – Exhibits and Financial Statement Schedules   32
 
 










 








 
 
 
 
 
 
 

 




 

 


CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

Certain statements in this Annual Report on Form 10-K (this “Form 10-K”, that are not historical facts are identified as “forward-looking statements.”  Forward-looking statements include projections, assumptions or information concerning possible or assumed future actions, events or results of operations of our company.  These statements involve estimates and assumptions based on the judgment of our management.  A number of risks and uncertainties may cause actual results to differ materially from those suggested by the forward-looking statements.  Discussions containing forward-looking statements may be found in the material set forth under “Description of Business, Part I, Item 1 on Page 1,” “Risk Factors, Part I, Item 1A on Page 6,” “Management’s Discussion and Analysis of Financial Conditions and Results of Operations, Part II, Item 7 on page 11” and in other sections of this annual report.

We use words such as “believe,” “intend,” “expect,” “anticipate,” “plan,” “may,” “will” and similar expressions or negatives thereof to identify certain, but not necessarily all, forward-looking statements.  All forward-looking statements in this annual report are made as of the date hereof, based on information available to us as of the date hereof, and we do not undertake any obligation to update publicly any forward-looking statements to reflect subsequent events or circumstances.  Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of SuperDirectories, Inc. to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  References in this Form 10-K, unless another date is stated, are to September 30, 2009

INTRODUCTORY NOTE

As used in this Annual Report, the terms “we,” “us,” “our”, “SD” and “SuperDirectories” means SuperDirectories, Inc., (unless the context indicates a different
meaning).
 
PART I
 
 
Item 1 - Business
 
 
General
 
 
SuperDirectories, Inc. (the "Company" or "we"), a Delaware corporation, was formed in October 1999. Our corporate offices are located at 5337 Route 374, Merrill, New York 12955, and our telephone number is (518) 425-0320.  Our website is located at www.superdirectories.com. We are a development stage company whose activities to date have included organization of the company, design and development of the Superdirectories website linking to the Company’s searchable directory of selected materials, which is its database, all a part of the same searchable directory; continued improvement and expansion of the same leading to its readiness for commercialization. We have not been involved in any bankruptcy, receivership or similar proceeding or in any material reclassification, merger, consolidation, or purchase or sale of a significant amount of assets other than in the ordinary course of business.
 
Although we are not a “search engine” (see “Our Business” below) and not comparable to the leading search engines (Yahoo and Google) reference to them is relevant as they are both search engines (which we are not) and directories (which we are as well). We think information about companies in similar or related industries is relevant to an understanding of our business. Thus, we also included data concerning Amazon and EBay. We refer to them as we will attempt to engage in their Affiliate and Associate programs.
 
From inception to September 30, 2009 we have raised $3,387,016 from private sales of 58,715,926 shares of restricted common stock issued at various prices per share. All such sales have been exempt from registration under various exemptions including, Section 4(2), Regulation D, and Regulation S.
 
Our Business
 
SuperDirectories is not a "search engine".  Our principal product is a searchable directory of selected topics presented on the internet, at www.superdirectories.com. It is not possible to search the internet from within the SuperDirectories searchable directory - database. The search capability offered to SuperDirectories' users is limited to searching our own database. The principal advantage available to SuperDirectories' users is elimination of large amounts of extraneous material in every response. Our database produces results which are comprised of specific materials presented alphabetically and geographically compared to voluminous and often random results from keyword-driven internet search engine experience. As an additional user convenience, SuperDirectories' website provides links to major search engines to assist users to make searches via other firms' search engines. These links, permitting internet search, are not a significant element in the SD presentation. We use a program called "Open Tracker", an internet website traffic analyzer. It provides statistics about visitors including the most popular pages. We do not own it. It is available for a fee based upon the amount of statistics required and the traffic volume. Our fee is approximately $50.00 per month.
 
 
1

Contents of our directory/database represent the company's selection of material suitable for inclusion in its directory from the much larger selection of material to be found on the internet. We use the terms “human edited” and “full text” searchable to describe our directory/database and its self-search features. Human editing, the selection of content, is done by independent contractors (“editors”) engaged by us for that purpose. Each of our editors has been trained to create new categories, revise existing categories in our directory, and add new websites to the categories. The "Human Editing Process" bears an average cost of $0.92 per category including a minimum of one website link. This is determined by dividing the total monthly cost of the editors’ compensation by the number of categories and links in our database. Checking for bad links is automated and carries no specific costs. The potential limitations on the information available are directly proportioned to the number of editors collecting such information. An editor now bookmarks an average of 320 links per day into our database. It is our goal to grow this to average to more than 500 per day with additional training and thereby reduce our overall unit costs.  We now have 26 editors, 22 working on adding new information and 4 on revising and updating information. We have 2,168,302 categories and 1,804,737 links in our database.
 
Human editing is the process of selection for and entry into our database of selected URL’s representing desired content. The selection process has enabled and will enable us to accumulate an orderly database, linking subject to location. The database is constructed and programmed to allow “full text” rather than “keyword” search of its directory. Full text search limits the search response to only those which match the inquiring text and its sense completely. As an example only, a search for “Fishing Charters in Massachusetts” (if it were offered) would yield only sites which represent fishing charters available in Massachusetts, not a general Fishing Charters listing and no other information about Massachusetts. The editors are given assignments in specific topic areas. They search for and select sites to be included based upon their specific assignments within the framework of their training and experience. The final word on selection rests with our President.  We have established a priority list for the subjects to research based upon their internet search popularity. We have a system called “Replication” that is a part of our Microsoft SQL program. It copies over every two hours from our database machines to all our internet server machines the newly created categories and links. Because it is an integral part of SQL, there is no incremental cost. We also have a program that checks for “dead links” every day.
 
Our market is the entire universe of internet directory searchers. SD seeks to add materially to the depth and breadth of its database, ultimately presenting the market with a directory of defined term listings, each item of which matches precisely to the textual sense of the phrase entered by the searcher. We keep up-to-date with the latest technologies available in our trade and have the latest routers and servers. We recognize that failure to keep current will seriously and adversely affect our ability to compete. We are unaware of any disadvantage we have suffered.
 
The search feature of our directory allows users to query our database in many different ways such as category, name, location, chain or company affiliation plus limits by other selected modifiers such as “Pets Allowed” in hotel listings because the “Full Text Structure” of our directories is designed to accommodate such searches.
 
SuperDirectories’ editors add content to the SuperDirectories website in a manner which accommodates content and context search queries rather than simply keyword searches. “Full Text” searching is the capability of SuperDirectories’ system which provides a narrower search, more directly matched to the context and content of the database’s human edited offerings. “Full Text” search limits the search response to only those items that match the inquiring text and its sense completely. Our goal is to offer a more limited and precise source of directory service. Our directory is organized to provide relevance for both category-based and keyword searches. Searches may also be conducted by location or subject by making use of “options on queries” type tools. These are represented by common database software functions. When searching a database, one might add refinement to a search by selecting from among a list of options to be added to or omitted from a search “query”. Our navigation interface allows a user to follow a search path into categories and sub-categories visually on the screen. The database shows all regions, countries, states, counties and major cities of the world with best links to them, and a multitude of subjects in organized and classified listings. Our directory includes a collection of 2,168,302 active searchable categories, and links to more than 1,804,737 selected websites. As we add searchable categories and links to relevant websites increasing those totals approximately every two hours, we expect to grow in marketability. We have a program that checks the connectivity of all the URLs in our database every six hours. Any URLs that do not open within 10 seconds are listed and rechecked daily for 30 days and then automatically deleted if not active. Our editors routinely revise the directory content. Our database is now growing at a rate of 2,100 categories per day, which is not inconsistent with the frequency of additions.
 
To the extent service businesses are dominant in our database, that focus is not a planned limitation. It is our intention to eventually add manufacturing, research, biotechnology and other sciences, for example, as our capital allows.
 
SuperDirectories' human edited content and full text search capability is maintained on servers in Watertown, NY, Gatineau, QC and Montreal, QC (with additional servers to be acquired as needed) and accessed via www.superdirectories.com. Our routers are selected and configured to lead each user to the fastest available internet connection. A fourth server, located in Watertown, NY is internally known as “our database machine”. It is not available to internet users, but is remotely accessible to our consultants by their individual security passwords. The database machine does replicate every two hours to the 3 other machines all the new categories and websites that were added to the database machine since their last replication. The two hours setting is an option and could be changed for any other time setting.  A fifth server, located in Gatineau, QC is used as a test machine by our tech consultants for testing new programs and applications.
 
"SuperDirectories" is a United States registered Service Mark (No. 2,425,941), and superdirectories.com, superdirectories.biz, superdirectories.info, superdirectories.us and lukesmart.com are domain names owned by the Company. The servers contain the directory structure and content and are fully searchable “Full Text Databases”. Over the years, we have developed and refined many software programs of our own to assist our consultants in their research, download through the internet, remotely create and organize categories with websites links into our database. We do not publish the source of our programs. Although there are no patents or trademarks, we consider these to be trade secrets, not to be published or shared with other entities. By not having patents, we risk loss of exclusivity. However, most of our “trade secrets” pertain solely to our database. To the best of our knowledge, there is no other such database style on the internet. As a result, we feel the risk is not substantial. See Risk Factor-Patents, Licenses and Trademarks.
2

 
We have been working for nine years to develop our searchable database and expect to commence commercial marketing in less than one additional year. Our management has consciously chosen to develop at a pace that we can support financially. There have been no other business activities. Our principal has selected a pace which is based upon his opinion of our ability to finance the development and growth safely. We recognize results are fully dependent upon and could be limited by our financial position and ability to raise funds as we progress to operational status. Nevertheless, we feel comfortable in assuming that cost of construction and maintenance will be met, based upon our currently available cash and demonstrated success to date in raising capital (see Description of Business, General, Page 1 and Risk Factors-Vulnerability to Developments in Technology, page 9). It is our belief our directory will never become essentially complete in as much as topics of current interest and the technologies of listing and searching those topics is under perpetual change and will require continual revision and improvement. Our President intends to place the database into competition when he believes it is large enough to attract users and generate revenues, presently estimated to be within four months based upon our present rate of growth in listings.
 
 
 
Distribution Methods
 
 
SuperDirectories is free; there are no fees to the internet users. Our revenues will be derived from future fees to be charged to the listed websites including a listing fee and pay-per-click charges each time a site is accessed by a user. Publicity banners and Associate and Affiliate Agreements will also be expected to generate revenues. Final pricing and marketing models have not been determined. We have “Online Tutorials” to educate internet users on how to get the most pertinent results from their queries. Our consultants/editors use proprietary and licensed software products that help them find, categorize, index and rate high-quality websites.
 
 
The Company has not yet produced revenue or offered its product on a commercial basis. We do not presently charge a listing fee or receive pay-per-click charges. We expect to commence such activity as disclosed under Marketing Activities on page 4, below.
 
 
Competitive Situation
 
 
Our product is a database of material, organized and structured as a directory that offers an alternative feature of defined term searches. Unlike the entry of keywords into a search box, our system will produce a limited number of “hits”, but they will all be directly and fully responsive to the inquiry. In contrast, the keyword system used by others searching the entire internet, provides an infinite number of responses (Google and Yahoo, for example), not necessarily all directly responsive to the phrase entered by the searcher. The keyword system conducts an online research rather than matching the “full text” of the inquiry as done by our system. Every item on our website has been reviewed by a human being on whom we rely rather than relying solely on a collation of computer drive data from other sources. We focus on including only authoritative and up-to-date context in our directory subject to the time and cost constraints of this method.
 
Our President works closely with our editors to insure that only authoritative and up-to-date context is in our directory. This is a part of their training and is controlled by a special editing program we created. It is considered to be a trade secret not to be disclosed or shared with others.
 
This use of “human-editing” creates content which allows users to conduct “full text” searches resulting in a narrower search result than would be possible using other internet search methods. Most directories and search engines conduct research online by seeking matches through keyword searches rather than through the meaning of whole phrases or ”full text”. In contrast, the results of research behind our database has been edited and categorized as part of the process of listing in our database, allowing users to obtain results using “Full Text” searches. This higher level of specificity in our “Full Text” search capability may cause the updating of our information to be slower than the inclusion of new information in competing directories and search engines that use keyword systems.  Other products and services planned to be offered include ‘Associate and Affiliate’ programs, ‘Referral’ programs for airline ticket  bookings, cruise bookings, fishing charter bookings , golf packages bookings , hotel room bookings,  and ski packages bookings . Such services are common between internet E-commerce sites. Typically, a program runs between the two concerned websites, and a fee is paid monthly for all referrals leading to a sale at a rate ranging from 8% to 15% of the sale price. No agreements or final pricing decisions have been reached with anyone concerning this type of business.
 
The directory and search engine industry is competitive and rapidly changing.  We have kept up with changes in technology, i.e., new servers and other equipment and training of our editors.  However, we remain vulnerable to more rapid developments.  Concentration on development of our database (due to financial considerations) results in lag time with our competitors and increased costs to catch up.  Because the Company’s database is directly dependent upon funding and we have generated no revenues to date, our searchable results will continue to be limited by our financial situation. In the Internet content retrieval market, we will compete on the basis of the quality of our content and the ease of use of our online services. We have no current market position.  When we commence our business operations, we will compete with Google, MSN and Yahoo!, all of whom have greater capital and/or technical resources, large distribution networks or user bases, longer operating histories and greater brand recognition than we have.  Nevertheless, we believe our database offers very good and complete information on more than 4,005 of the most popular searched subjects on the internet. We have a 98% mark of active working links. An active working link is a URL that leads the user to a very good website page.  A 98% active link result is a high mark in our business.
3

As disclosed above and elsewhere in this document, the Company has not generated any revenues to date.  Thus, continued operations are totally dependent on funding through raising capital.  It follows that searchable results will continue to be limited and dependent upon our financial situation.
 
 
Status of Any Publicly Announced New Product or Service
 
 
There have been no public announcements regarding new products or services.
 
 
Marketing Activities
 
 
Marketing activities have not yet commenced. We expect to commence our marketing during the fiscal year  ending September 30, 2010. When we start, our marketing strategy will be primarily targeted at the following groups:
 
 
·  
the advertising trade, including advertising agency media planners who plan and buy online advertising for their client,
 
 
·  
business partners, including ISPs, media companies, portals, search engines and other web sites, that partner with us to enhance the search experience of their users, and
 
 
·  
online businesses that seek to have their listings included in our search results in order to gain the benefits of search marketing.
 
 
Among other things, it is planned that any of our listed sites that have not been covered by a “Pay-per-Click agreement” with us when we begin to market our service will receive a bi-weekly report showing the hits they have received from us. There are two kinds of listed websites – (1) those that we selected and listed in our quest to populate our database, i.e., make them available and increase our number, (such listings will remain free) and (2) those that will submit or have submitted their website for listing subject to payment of the listing fee of $125.00. All sites will have the option to join our “Pay-per-Click” program at a fixed price of $0.25 per click. Those that do join will be found at the top of any routine query done on our database. As a result, our “pay per click” customers will get more clicks since our users will find them more easily.  We do not intend to remove any listed websites because they are not a part of our “Pay-per-Click” agreement or have not paid a listing fee.
 
The search feature of our directory does not use “quotation marks” to set off search terms like all conventional spiral directories on the internet. Since all our categories and website URLs are named in a “Full Text” methodology, the users may query our database in a very different way than possible with search engines and conventional spiral directories. We are a searchable directory, not a search engine. A thorough understanding of the different ways to search our database requires a review of the online listings and tutorial pages included at http://www.superdirectories.com/notices.asp?Notice_ID=31.
 
The priority order in which websites will appear in our search results will be controlled by the popularity of each website and not by the amount they have agreed to pay for key words. Our Pay-per-Click fees will be a fixed rate. The website owners contracting for a publicity banner might be expected to experience greater popularity and in turn to show at the top of the search result listing.
 
It is our opinion that all websites listed on SuperDirectories are advertisers. However, as explained above, those who do not pay will also be automatically found, but at a lower order in the search result listing.
 
In addition, when we commence our commercial activity, our search results will be annotated in a manner most usually adopted in the industry such as “Sponsored Results” of “Color Coding” or other appropriate mechanism to identify and setoff “paid results”.
 
 
Source and Availability of Raw Materials
 
 
We are not a user of raw materials and do not anticipate any future use.
 
 
Customers
 
We are a development stage company and currently have no customers. When we commence marketing, we may be dependent on one or a few customers and there is no guarantee we will be able to obtain any customers from the database. However, our target list of potential customers to be solicited is estimated to be more than 1,000,000 website owners to be found on the database. As of this date, we do not have agreements or indications of interest from any of these website owners. Although there is no guarantee that any will choose to participate, we feel that our target list of 1,000,000 is realistic based upon our current level of 1,804,337 websites listed.  However, our ability to provide services remains dependent upon our financial situation.
4
We do not presently have any Associate or Affiliate Agreements in place, nor do we have a standard form for such agreements. The anticipated terms, which are in general use in the industry, are described in Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Overview, page 11. Basically, an Associate or Affiliate would offer a product or service through a listing on SuperDirectories and pay a negotiated fee expected to be between 8% and 15% of the price of the item payable monthly after a sale.
 
 
Employees
 
 
As of the date hereof, we have one employee, Luke Lalonde, who is also sole director and President and who puts in 100% of his available time. He works on Company programs, finances and regulatory matters 10-12 hours a day, seven days a week. We have never had a work stoppage, and our employee is not represented by a labor union. There are no labor contracts. We consider our relations with our employee to be good. We presently use 26 independent editors on a contract base. All such editor-contractors are organized as business entities such as corporations. There are no written contracts with any of them. They agree to perform a specific task and are compensated in accordance with quality of performance. There are no standard sets of terms. None of them are shareholders, directors, officers or employees of the Company or of Mr. Lalonde or any of his associates or affiliates. They invoice us on a “job done” basis at an approximate cost of $1,000 per editor per month. We intend to hire several additional administrative employees once commercial operations begin.
 
 
Environment and Government Approval
 
 
We do not have any environmental compliance costs, and there is no existing or anticipated impact by reason of government regulation or approval.
 
 
Patents, Trademarks and Royalty Agreements
 
 
We hold the registered Service Mark – SUPERDIRECTORIES- carrying registration number 2,425,941 in the United States Patent and Trademark Office. We hold no other patents, licenses, franchises, concessions or royalty agreements. The service mark expires on January 31, 2011 unless renewed. Most of our programs have been developed "in-house"; there are now 168 such programs running on our website. These programs are vital to our success in that they provide the basis and background for creation and implementation of our business. See Risk Factor-Patents, Licenses and Trademarks.
 
 
Research and Development
 
 
During the fiscal years ended September 30, 2007, 2008, and 2009 we spent approximately $174,862, $234,466 and $285,185 respectively, on product development.  None of these costs have been or will be passed on to customers or borne directly by them.
 
Web Site

Our web site, www.superdirectories.com, will provide access, without charge, to our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and all amendments to those reports as soon as reasonably practicable after such material is electronically filed with the Securities and Exchange Commission.
 
In 2000, Mr. Lalonde transferred his legal title, right and interest to the company “in the internet website concept and design he has created or will create that will be known as superdirectories.com …” by Subscription Agreement dated April 29, 2000. The agreement provided he would invest in the company by subscribing to the number of shares of common stock set forth (100,000,000) and in exchange of delivery of the stock to transfer the considerations upon the following terms:
 
 
     1. Investor (Mr. Lalonde) shall first transfer the Subscription Payment;
 
 
     2. Investor agrees he is an Accredited Investor;
 
 
     3. Investor is purchasing the stock for his own account and not for resale;
 
 
     4. Investor understands the stock has not been registered and cannot be resold without registration under the 1933 Act or pursuant to an exemption there from; and
 
 
     5. Investor has received all documents and other information requested.
5
The transaction was treated as a charge of $1,000,000 to Additional Paid in Capital.
 
In 2000, the basic structure was developed, and the database had 6,000 categories and not yet configured for the “Full Text Search”. The company has since evolved to SuperDirectories, Inc. with a service mark, domain names, as well as organized and trained web-consulting group and a database of over 2,168,302 categories with “Full Text Service Editing”.  Because the Company is directly dependent upon funding and has not generated revenues to date, the development of our searchable results will continue to be limited by our financial situation.
 
 
 
 
We are a development stage company, and our lack of operating history makes evaluating our business and future prospects difficult.
 
 
We were incorporated in Delaware in October 1999, and we have not generated any revenues to date. The directory, database and the website are the Company’s significant assets other than financial resources such as cash and access to new capital. We have been engaged predominately in start-up activities related to the development of our SuperDirectories database and website. The likelihood of our success must be considered in light of the problems, expenses, difficulties, complications and delays frequently encountered by a small developing company starting and growing a business enterprise in the highly competitive environment in which we intend to operate. To address these risks, we must, among other things, respond to competitive developments; continue to attract, retain and motivate qualified persons; research and develop new technologies; and commercialize services incorporating such technologies. There can be no assurance that we will be successful in addressing these risks or any other risks. There can be no assurance that we will be able to successfully implement our business plan, generate sufficient revenues to meet our expenses, operate profitably or be commercially successful.
 
 
We have a history of operating losses and we anticipate significant increases in our operating expenses over the next few years, which could limit our ability to become profitable.
 
 
We anticipate incurring additional losses during the next stages of development and expansion. In addition, we anticipate that our operating expenses will increase for the foreseeable future as we expand our business operations. As a result of these increased expenses, we will need to generate significantly higher revenues, or otherwise seek out additional funds, to maintain our business operations. There can be no assurance that we will be successful in obtaining revenues or additional funds in amounts necessary to fund our operations or implement our business strategies.
 
 
Our data base is directly dependent upon our funding.
 
 
Since we have not generated revenues to date, the development and maintenance of our database is directly dependent upon funding through loans or sales of equity or debt securities.  Accordingly, our searchable results will continue to be limited and dependent upon our financial position.
 
 
Our business plan emphasizes commercializing our directory and search solutions, but we have not developed these capabilities to date.
 
 
Our business plan is based on our ability to develop a substantial Internet user base and, in turn, develop commercial applications including paid placement and paid inclusion listings and additional related services such as research and booking tools and comparison shopping tools. By developing a substantial Internet user base, we would be able to offer advertisers the opportunity to reach Internet users on a broad scale and find their target audiences more effectively. That is our plan, however, and we have no prior experience in developing these types of services. Moreover, we may not be able to develop a substantial Internet user base or develop paid placement inclusion listing services or other related services that are attractive to advertisers. If we are unable to develop these capabilities, we will not be able to generate any revenue and our business, financial condition and prospects would be materially harmed.
 
 
We may be unable to obtain additional operating funds through loans or future sales of equity or debt securities, which could have a material adverse effect on our ability to implement our business plan, and which could result in dilution to our stockholders.
 
 
Our capital requirements to implement our business strategy will be significant. We will need additional funds from loans and/or the sale of equity or debt securities. We anticipate requiring additional funds in order to fully implement our business plan to expand significantly our operations. No assurance can be given that such funds will be available or, if available, will be on commercially reasonable terms satisfactory to us. Our inability to obtain financing would have a material adverse effect on our ability to implement our business strategy and, as a result, could require us to diminish or suspend our business operations.
 
 
6

Furthermore, our future capital needs could require us to sell equity or debt securities. The sale of additional equity or convertible debt securities could result in dilution to our stockholders. If additional funds are raised through the issuance of debt securities, these securities could have rights that are senior to holders of our common stock and could contain covenants that restrict our operations.
 
 
There is currently no public market for our securities and there can be no guaranty that there will be a market in the future, thereby significantly restricting the transferability of our securities.
 
 
Although our stock has been approved for quotation on the OTCBB and Pink Sheets and we have retained a market maker there can be no assurances that a market will ever develop or be maintained.  In addition, the stock market has generally experienced, and continues to experience, price and volume fluctuations which have affected the market price of many small capital companies and which have often been unrelated to the operating performance of these companies. These broad market fluctuations, as well as general economic and political conditions, may adversely affect the market price of our common stock in any market that may develop.
 
 
All of our presently outstanding securities are "restricted securities" as the meaning of this term is defined in Rule 144 promulgated by the Securities and Exchange Commission (“SEC”) under the Securities Act, because they were issued in private transactions or in other exempt transactions rather than a public offering. This means these securities cannot be resold unless registered or subject to an exemption from registration. In addition, resale and transfer of our shares may be restricted under the blue sky regulations of some states unless exemptions apply. If we register these securities, we expect them to fall under "Penny Stock" regulations promulgated by the SEC – see Item 5, “Market for Common Equity and Related Stockholder Matters" in Part II of this annual report.
 
 
We could face liability for information contained on, and communications made through, our website.
 
 
We may be subject to claims for defamation, negligence, copyright or trademark infringement, personal injury or other legal theories relating to the information we publish on our website. These types of claims have been brought, sometimes successfully, against online services as well as other print publications in the past. Based on links we provide to other websites, we could also be subject to claims based upon online content we do not control that is accessible from our website. These claims could result in substantial costs, damage to our reputation and business, and a diversion of our management's attention and resources, regardless of whether we are successful in defending against such claims. We do not have commercial general liability insurance to protect us against these types of claims.
 
 
Our small size and limited operating history may significantly limit our ability to compete successfully against larger, more established competitors such as Google, Yahoo, Microsoft, and others, which could have a material adverse effect on our business, results of operations and financial condition.
 
 
The online directory industry is characterized by large, well organized and well funded competitors such as Yahoo!, Google, and MSN who are active in the directory business in addition to their known prominence in the search field.  As a development stage enterprise with no revenues, we do not compare ourselves to these very large entities, and because of our small size, we may have difficulty in competing with larger, more established competitors. The Internet directory and search market is rapidly evolving and intensely competitive, and we expect competition to intensify in the future. Barriers to entry are low; current and new competitors can easily launch new websites at a relatively low cost. Other major companies have the financial and technical ability to compete aggressively in this market. Many of our competitors have longer operating histories, larger customer bases, greater brand recognition in other business and Internet markets, and significantly greater financial, marketing, technical and other resources than we have. Competitive pressures created by any one of these companies, or by our competitors collectively, could have a material adverse effect on our business, results of operations and financial condition, and we can give no assurance that we will be able to compete successfully against current and future competitors.
 
 
We may be unable to respond to the rapid technological change in our industry, which could significantly limit our ability to compete in our industry.
 
 
Our industry is characterized by rapidly changing technologies, frequent new product and service introductions and evolving industry standards. The growth of the Internet and intensity of competition in the Internet search industry make these market characteristics more pronounced. Our future success will depend on our ability to adapt to rapidly changing technologies by continually improving the performance features and reliability of our products and services.  The existing information on our directory is revised and updated once a month.  We may experience difficulties that could delay or prevent the successful development, introduction or marketing of new products and services. In addition, any enhancements must meet the requirements of our current and prospective users and must achieve significant market acceptance. We could also incur substantial costs if we need to modify our service or infrastructure to adapt to these changes. The failure to offer the most current technologies could significantly limit our ability to compete and could have a material adverse effect upon our business.
 
 
7

We have only one employee and executive officer and director, which could adversely affect our operations.
 
 
We have only one employee, Luke Lalonde, who is also our president, and only executive officer and director, and is totally responsible for our current operations.
 
 
We depend on the efforts of certain key personnel, the loss of whose services could adversely affect our business.
 
 
We depend significantly upon the services of Luke Lalonde, our president and majority stockholder. The loss of his services could adversely affect our business and implementation of our business plan and growth strategy. This in turn could materially harm our financial condition and future results. We do not currently have an employment agreement with Mr. Lalonde and his services may become unavailable to us at any time. We do not carry key person life insurance on the life of Mr. Lalonde.
 

Our sole executive officer and director owns a large percentage of our voting stock and could exert significant influence over matters requiring stockholder approval.
 
 
Based on his share ownership, our president and sole director, Luke Lalonde, and his affiliates, will own, or will have the right to acquire within 60 days of such date, approximately 56.4% of our outstanding common stock. Accordingly, as a practical matter, Mr. Lalonde may be able to exert significant influence over matters requiring approval by our stockholders, including the election of directors and the approval of mergers or other business combinations. This concentration of voting stock could have the effect of delaying, preventing or causing a change in control. The interests of Mr. Lalonde may also conflict with the interests of other holders of our common stock.  As of the date of this report Mr. Lalonde owns 89,622,375 shares.
 
 
We incur significant costs as a result of being a fully reporting company.
 
Compliance with the reporting obligations under the Exchange Act involves substantial costs, including the cost of an independent registered public accounting firm to review quarterly financial reports and audit Financial Statements included in our annual reports, the cost of directors and officers liability insurance and indemnification, the costs to implement internal control procedures for financial reporting and public disclosure, the cost of preparing quarterly, annual and periodic reports and filing them with the SEC and the cost of printing and mailing information related to stockholders' meetings. We believe that these costs are offset by the benefit of greater access to capital and an improved trading market and liquidity for our stockholders. However, the costs related to being public are largely fixed, while the benefits are dependent upon a number of factors, the success of which cannot be guaranteed.
 
 
Time and Cost Restraints.
 
 
Our “Human Editing Process” bears a cost of $0.92 per category. This is relatively expensive because of the use of consultants. We are limited by the number of consultants collecting or adding new data and continuously adding and updating. We must control these costs to remain competitive. At the same time, we are faced with need to remain current and not allowing time lags in our building-up of data. Lack of sufficient controls in these areas could conceivably cost us customers, resulting in decreased revenues. Mr. Lalonde is in constant consideration of these factors and supervision of the person involved. We are unable at this time to place a specific amount on potential losses.
 
 
We may be liable for issuing some of our common stock without registration or an exemption there from.
 
 
During the period October 1, 2002 through August 31, 2005 we issued 16,301,161 shares for approximately $941,000 to non-United States persons. We relied on the exemption from regulation provided by Regulation S. If it is ever determined that we did not properly rely on the exemption or otherwise erred in such reliance, we could be or become liable for a claim by investors or regulators that such shares were issued in violation of Section 5 of the Securities Act of 1933, i.e., issuing shares without registration or not pursuant to an applicable exemption. No such claim has been made by any regulator or shareholder.
 
During the course of the preparation of the original filing of our registration statement, a concern was orally expressed that the documentation supporting the Regulation S exemption was potentially insufficient.  Although there was no written legal opinion or finding to that effect, we determined to offer to repurchase the shares, and an offer was made to all non-United States persons.   A written recission offer was sent by first class mail on October 15, 2005 and a written offer was hand delivered at a shareholder meeting in Montreal on October 16, 2005.  There have been no further contacts in this regard.  However, there could be a second potential claim based on the fact that the recission offer was not properly made and did not qualify for a Regulation S exemption.  The recission offer itself could create a violation of Section 5 of the Securities Act, and, if Regulation S were not available or properly implemented, it could give rise to a second potential violation claim of issuing stock without registration or a proper exemption.  This would create the same prospects of liability discussed above.  No shareholder has accepted the offer.
8
We may be or become liable for a violation of section 5 relative to the registration of shares issued to a consultant, Mr. Frank G. Wright, pursuant to an option agreement if it is ever determined that we did not properly use Form S-8.  Mr. Wright received his option grant as a part of his compensation for services rendered.  One of the items provided for in the agreement was that Mr. Wright would assist in getting our stock quoted on the OTC Bulletin Board.  If Mr. Wright were to perform this service, the Company could not use Form S-8 to register the option shares issued to Mr. Wright.    Mr. Wright's agreement also provided he would not be required to perform any activity that would render Form S-8 unavailable. The test relied upon by the Company was whether or not SD authorized or requested that Mr. Wright perform an activity and whether Mr. Wright performed such activity at our request which would render our issue of securities in reliance on S-8 a violation of Section 5.  If a claim is made and it is ultimately determined that Form S-8 was not available to the issuer, we may face the same types of actions and claims against us discussed in paragraph 2 above. We cannot estimate the amount or nature of our liability, if any.  Mr. Wright has sold all of his shares back to the Company.
 
 
Oral Contracts
 
 
We do not have written contract with our independent editors. As a result, they may cease working with us at any time with little or no notice, taking what they have learned with them and using it to compete with us. This could cause delay in completion of our website program and additional expense in locating, hiring and training replacements. Such delays could possibly cost us customers and loss of future revenues.
 
 
Patents, Licenses and Trademarks
 
 
As noted in “Our Business”, Part I, Item 1, we have no patents, licenses or trademark (except for a United States registered Service Mark) protecting our programs and other aspects of our business. They, therefore, could be adopted and used by other entities, weakening our ability to compete with other providers. Such a result could cost us customers and create additional expense in providing our services as well as possible loss of future revenues. The sources of our programs are considered to be trade secrets and are essential to creation and implementation of our business; but they are not covered by patents or trademarks. We cannot estimate the impact on our financial position or future business, if any, if these are improperly disclosed.
 
 
Vulnerability to Developments in Technology
 
 
We have focused solely on the development of our database since our inception. The pace of our development makes us vulnerable to more rapid development in technology, resulting in lag time with competitors and increased costs to catch up. It also could lead to delayed or lost revenues.
 
 
Item 2 - Properties
 
 
Our principal corporate offices are currently located at 5337 Route 374, Merrill, New York and consist of approximately 150 square feet of office and administrative space that we lease from and share with Aqua Nature of USA, Inc. pursuant to an informal month-to-month lease arrangement. Such rent has now been set at a fixed amount of $4,000 per month. Luke Lalonde, our president and majority stockholder is the majority stockholder of Aqua Nature of USA, Inc. Aqua Nature of USA, Inc.’s sole business is owning and managing properties controlled by Mr. Lalonde. For the fiscal years ended September 30, 2007, 2008 and 2009 we paid Aqua Nature of USA, Inc. $36,000, $39,000 and $48,000, respectively, in rent and services related to the property.
 
 
We are currently seeking to lease a new facility in or near Plattsburgh, New York, which will serve as our principal corporate offices. We anticipate relocating to such a new facility during the next eight months.
 
 
Item 3 - Legal Proceedings
 
 
We are not currently a party to any pending legal proceeding, nor is any of our property the subject of a pending legal proceeding. We are not aware of any proceeding that a governmental authority is contemplating against us.
 
.
 
Item 4 - Submission of Matters to a Vote of Security Holders
 
 
No matters were presented to a vote of securities holders during the fourth quarter of the fiscal year covered by this report.

9


 
Part II
 
 
Item 5 - Market for Common Equity and Related Stockholder Matters
 
 
Market Information
 
As of September 30, 2009, there were outstanding 158,821,157 shares of our common stock all of which are restricted and may be transferred only pursuant to a registration under the Securities Act, Rule 144 or some other exemption from registration. No shares are presently proposed to be publicly offered.
 
 
We are an Exchange Act reporting company. However, currently, there is no established public trading market for our common stock. We cannot assure you that a public trading market for our common stock will ever develop or be maintained. We have not applied for a listing on any public trading exchange; however, we have qualified for quotation on the OTC Bulletin Board.  We have retained a broker/dealer to serve as market maker.  Although we have accomplished these, no active market has developed.
 
 
The Securities and Exchange Commission has promulgated rules affecting so-called "Penny Stocks," which are defined in Rule 15g-9 promulgated under the Exchange Act as equity securities whose market price is less than $5.00. We anticipate that our stock will fall under this definition. Transactions in Penny Stocks are restricted and regulated in several ways:
 
 
·  
Brokers must approve a client's account for transactions in Penny Stocks by obtaining information about the client's financial situation and making a determination that Penny Stocks are suitable for the client, or that clients have sufficient experience to evaluate the investment in a Penny Stock themselves;
 
 
·  
Brokers must receive a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased;
 
 
·  
Brokers must deliver to the client prior to a transaction in Penny Stocks a written disclosure statement highlighting the basis for the suitability decision, as well as that the broker or dealer received a signed, written agreement from the investor prior to the transaction. Disclosure about the risks of investing in penny stock in both public offering and in secondary trading, and about commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and the rights and remedies available to an investor in cases of fraud in penny stock transactions; and
 
 
·  
Brokers must furnish the client with monthly account statements with recent price information about the client's Penny Stocks and setting forth information about the limited market in Penny Stocks.
 
 
These regulations could make it more difficult for investors to transact in our common stock, and therefore, a market in our securities may be less developed than that of otherwise similar issuers who are not subject to Penny Stock regulations.
 
Holders
 
On September 30, 2009, there were approximately 1,158 holders of record of our common stock. 
 
 
Dividends
 
 
Dividends, if any, will be contingent upon our revenues and earnings, if any, capital requirements and financial conditions. The payment of dividends, if any, will be within the discretion of our board of directors. We have never declared or paid any dividends on our common stock and we do not intend to pay dividends on our common stock in the foreseeable future. We anticipate that we will retain any earnings to finance the growth and development of our business and for general corporate purposes.
 
10

 
Securities Authorized for Issuance Under Equity Compensation Plans
 
 
As of September 30, 2009 and the date of this Annual Report, there are no existing compensation plans. An earlier option plan has been fully exercised.
 
 
Shares were issued pursuant to the Stock Option Agreement dated November 24, 2004 between us and Frank G. Wright.  The options were granted to Mr. Wright as partial compensation for consulting services that he provided to us related to the registration of our common stock under the Exchange Act and such other related business consulting services as we may reasonably request.  Pursuant to the stock option agreement, we granted to Mr. Wright options to purchase up to 7,605,000 shares of our common stock.  One-third of the options became immediately exercisable; another one-third of the options became exercisable upon the filing of our original registration statement with the Securities and Exchange Commission; and the remaining one-third of the options became exercisable upon the effectiveness of the registration statement.  The exercise price for the options was $0.01 per share.  The options were registered on a Form S-8 filed with the SEC, and there are no unexercised options remaining.  Mr. Wright has resold all of his shares to the Company.
 
 

 
 
Item 6 – Selected Financial Data
 
 
Not applicable.
 

Item 7- Management's Discussion and Analysis of Financial Condition and Results of Operations
 

This report contains what may be deemed to be forward looking statements. These forward looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or anticipated results, including those set forth in the following Plan of Operation and elsewhere in this report. See also Cautionary Statement, Part 1 on page 1.

The following discussion and analysis should be read in conjunction with our financial statements and notes thereto included elsewhere in this report.

 
Results of Operations
 

We are a start-up company and do not yet generate revenue.  We continue to rely on funds raised through the sale of our common stock.  Our current cash balance is approximately $300,000 and we will need to raise additional funds of approximately $453,000 in order to continue for at least the twelve month period presented in our Plan of Operation following.

We had a net loss for the year ended September 30, 2009 of $528,406 as compared to a net loss for the year ended September 30, 2008 of $509,637.  The net losses accumulated since inception amount to approximately $6.7 million.  The increased loss for the year ended September 30, 2009, is primarily attributable to increased product development costs which were partially offset by increased interest income.

 
Liquidity and Capital Resources
 

Since inception, we have relied on proceeds from the sale of securities to fund our activities.  During the fiscal year ended September 30, 2009, we used cash of approximately $530,227 for operating activities and approximately $44,637 for investing activities, while financing activities provided approximately $216,400 in cash.  During the fiscal year ended September 30, 2008 we used cash of approximately$475,512 for operating activities and approximately $2,326 for investing activities, while financing activities provided $534,207.

Based on our projected expenditures for the next twelve months, as presented in our Plan of Operation below, we estimate that cash of approximately $453,000 will be needed in addition to approximately $300,000 that we currently have on hand.  Actual expenditures will depend both on the level of expenditures and the availability of funds.
 
 
 
11

 
Selected Quarterly Financial Data (Unaudited)
 

The following is a summary of the quarterly results of operations for the year ended September 30, 2009:

 
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter
Operating Expenses
$(106,438)
$(134,610)
$(119,773)
$(183,670)
Other income
6,071
4,143
3,037
2,834
Net (Loss)
(100,367)
(130,467)
(116,736)
(180,836)

 
Plan of Operation
 
 
The following discussion of our plan of operation for the next 12 months should be read in conjunction with our financial statements, any notes related thereto, and the other financial data included elsewhere in this annual report.
 
 
Overview
 
 
SuperDirectories, Inc., a Delaware corporation, was formed in October 1999 under the name LukeSmart, Inc. In July 2001, we changed our name to SuperDirectories, Inc.
 
 
     SB 303 (a) Plan of operation.
 
   1.
     SuperDirectories' plan of operation for the next twelve months is completely dependent upon the issuer’s success in raising additional capital.
 
 
i.     
At the present time we have approximately $300,000 cash available and  believe we can satisfy our capital requirements for the 12 months ending November 30, 2010 as set forth in our plan from existing cash and additional sales of unregistered securities;
 
 
ii.     
As in previous periods, we will engage consultants to perform “human” editing services, expanding the quality and size of our searchable directory. As expansion occurs, and as increased user activity places greater demand on the system, more hardware (servers and routers) will be added to manage the increased volume of data stored in the database and presented by the online directory;
     
 
iii.     
Except for one or more servers and routers as may be occasioned by large demand for our directory, we do not expect to purchase any significant equipment or make any other capital expenditure.
     
 

We have been successful in financing our operational and developmental activities by selling shares of our common stock and advances to the Company by our President. While we have no assurance that we will be able to continue that success, our current available cash balance is approximately $300,000 and we are confident we will be able to raise sufficient capital to continue development until business operations are commenced.  This is based upon our past performance and the many requests from investors for new subscriptions. We have no plans for other business activities if we are unable to raise funds. Based upon cash currently available we feel we will need to raise additional capital of approximately $453,000 in order to continue for at least the twelve month period presented in the schedule of expected expenditures. Our activities to date have been limited to building our database and those activities will continue throughout our Plan of Operation and as long as we continue our operations. The information available through our directory comes from ever changing and growing sources. Therefore, our task of adding to our database will never end.
 
We believe within four months, we will have a sufficient database to make our website marketable.  We currently have 28 directory editors, who work on a contract basis only, research subjects for our directory, create new categories and add websites to our directory.  Our average cost per directory consultant is approximately $1,000 per month. We are currently conducting a training program for our editors to help us to reach the desired efficiency of each editor being able to add approximately 500 new links per day into our database.
 
We currently have five servers in operation – two in Watertown, New York at facilities operated by Westelcom, two in Gatineau, QC, and one installed at facilities operated by MCI in Montreal, Quebec. We plan to install a sixth server at our Westelcom facility in Plattsburgh, New York during May 2010.
 
In May 2010 we intend to start building an administrative staff that will be needed to manage our business as we prepare to move from a developmental to operational mode. In this regard we plan to add approximately six administrative personnel and expect to begin to incur related payroll costs of approximately $15,000 per month.
12
By May 2010 we anticipate that we will have sufficiently developed our database to the point where we can offer a product that will be receptive to potential customers. At that time, although we will continue to add to our database, we intend to start adding marketing personnel to develop and implement a plan to bring our product into the marketplace. We plan to add two marketing personnel per month beginning in May 2010 until we reach a total of ten at an approximate monthly payroll cost of $2,750 per such employee.
 
According to our Plan of Operation, our marketing team will be fully assembled by August 2010.  At that point, much of the effort of our marketing team will be directed to developing a national marketing effort and formulating a plan and cost projection to carry it out.  The national marketing effort will not commence until after November 2010.  Therefore, the costs of this national marketing plan are not included in our Plan of Operation for the next twelve months as we have not yet developed the exact time frames, costs, fees and other details. The feasibility of this national marketing plan will be dependent on our ability to raise additional capital and we have no assurance that this can be accomplished.  However, it is not vital to our operations and we will implement it only when we do have sufficient funds.  We have no plan for any other business.
 
Following is a summary of our expected expenditures for the next twelve months ending November 30, 2010:
 
 

 
   
December
 
March
 
June
 
September
 
12 Months
   
Through
 
Through
 
Through
 
Through
 
Ending
   
February
 
May
 
August
 
November
 
Nov 2010
                     
Directory Consultants
$
84,000
$
84,000
$
84,000
$
84,000
$
336,000
Professional services
 
6,000
 
6,000
 
6,000
 
6,000
 
24,000
Adm. Personnel
     
15,000
 
45,000
 
45,000
 
105,000
Marketing personnel
     
5,500
 
49,500
 
82,500
 
137,500
Product development
 
15,000
 
15,000
 
15,000
 
15,000
 
60,000
Rental expense
 
12,000
 
12,000
 
12,000
 
12,000
 
48,000
Travel expense
 
4,000
 
4,000
 
4,000
 
4,000
 
16,000
Automobile expense
 
2,000
 
2,000
 
2,000
 
2,000
 
8,000
Telephone expense
 
1,000
 
1,200
 
1,200
 
1,200
 
4,600
Office supplies
 
900
 
900
 
900
 
900
 
3,600
Bank fees
 
75
 
75
 
75
 
75
 
300
Install new server
     
10,000
         
10,000
 
$
124,975
$
155,675
$
219,675
$
252,675
$
753,000
 
 
Funding for the above plan of operation will continue to be available from cash currently on hand of approximately $300,000 and sales of securities of $453,000.  If we are able to successfully develop and market our directory, we hope to generate revenue from several different sources. We can not be certain that the planned revenue sources will be marketable and therefore generate cash flow until we are actually in operation.
 
 
We have described above our plan for the deployment of our existing capital. During the past, our CEO has received and continues to receive numerous telephone and email inquiries from our shareholders and investors referred by our shareholders, seeking to acquire common stock in private transactions.  We believe that we can satisfy our capital requirements for the next twelve months, as presented in the above schedule, with our currently available cash of approximately $300,000 and proceeds from additional sales of securities.
 
 
Pay Per Click A major portion of revenue is expected to come from Pay Per Click fees which we will commence before May 31, 2010. We are presently generating 245,000 clicks per month and we have no agreements in place at this time to convert clicks to dollars. Our rate structure will be a flat $0.25 per click compared to an average of $0.92 for Google and Yahoo, the most measurable in our industry who generate more than 2,000,000 clicks per day. We expect to increase our monthly click rate as rapidly as our financing will permit us to conduct our marketing activities.
 
 
Banners will be sold on an annual basis, starting as soon as possible after May 2010 when we will attempt to convert all present (trial basis) free-banner sites to paid sites. The program has not commenced, no transactions have been recorded and no sums raised or fees received.
 
 
We intend to introduce a fixed “price per click” (as opposed to the highest bid strategy employed by all known competitors) which we expect to yield a following dedicated to true content matching rather than a ranking based on price. This plan will be modified to offer discounts to sites producing the highest click ratings. We believe this strategy is not yet in wide use and will require a series of modifications to test and prove the concept. In the opinion of management, the bidding concept for key words is not the proper, customer-centric way to determine the priority order of websites to be shown in search results. We believe that showing the most frequently accessed sites at the top of the results list produces a more ethical result for users/searchers.
 
13

 
Paid inclusion on listing will provide relevant search traffic with the submission of only a URL, title and description. Each click to a paid inclusion listing will be billed on a simple pre-set “cost per click”. Paid inclusion listing will be boosted into the sponsored search section of the search results page when space is available. In addition, we will pursue alternative revenue generating opportunities such as providing research and booking search tools for certain on line service providers such as hotels, airlines, car rental and vacation packages as well as comparison shopping tools for users to find, research, compare and purchase products online. We publish our data in a proprietary set of categories in specific taxonomy, which has over 2,168,302 searchable categories and 1,804,674 links. Our categories are titled to permit a response to our “Full Text Search” program. We expect to develop technology for incorporating maximum “cost per click” and click through rate in the placement of listings in search results, updated throughout the day.
 
 
Listing fees will be offered at $125 per page listed compared to more than $500 for the big players like Google and Yahoo. A "Submit" form will be installed on our site. We have not yet begun to offer these services.
 
 
Associates and Affiliates programs are those such as EBay and Amazon who pay between 8% and 15% of the sale referred. We plan to start our campaign for these listings before May 31, 2010, but have not yet done so.  As we previously disclosed, "Associates" and "Affiliates" are virtually synonymous. They are commercial understandings between parties where, for example, "Machinery Dealer" shows many of his products for sale on his website. The dealer then arranges to list the website in our database under one or more fee structures. If a user of our directory checks on this site, examines and subsequently buys a machine from the dealer's inventory or offerings, this sale would generate a commission in our favor because the buyer located the product via the use of our listed website.
 
 
Referrals. Referrals are bookings which will generate revenues for hotel and other facility operators, resulting in an automatic credit or payment via the creation of an online sale, usually around 2%. Revenues will be generated from electronic linking with hotel chains, tour operators and other large internet sellers of services such as cruise lines, resorts and golf and other sports and recreation packages.
 
We have an extensive listing of such sites and will start working with them for agreements as soon as possible. None have been entered into as of the date hereof.  Nor have we included referral business in our 12 month plan of operation.  While we plan eventually to engage in such business, we have not yet determined the time frame, fees, costs and other details.  Reference to this phase of our business has been deleted from our website until we start operation.
 
 
Bookings revenues will generate from electronic linking with Hotel chains, Tour operators and other large internet sellers of services such as Cruise lines, Resorts, Golf and other sports and recreation packagers. We have an extensive listing of such sites and plan to start working with them for agreements before October 31, 2009.     
 
 
A national advertising program is planned to be undertaken following the next 12 months presented in the schedule of expected expenditures above.  Final costs and budgets have not been negotiated or agreed upon; however, management estimates that advertising might cost several millions in the first year and will be a dominant future cost. Taken in addition to those costs described above and below for development, personnel, office and associated equipment costs, we will require additional capital before we can undertake a national advertising program.  We continue to research non-equity alternatives but our most promising avenue seems always to be equity.  We will implement this national advertising program only when we have sufficient funds since our continuing operations are not dependent on such program.
 
 
Independent directory consultants are trained to research subjects for our directory. We have had good success with these and presently use twenty-eight on a contractor basis only.  These people create new categories and add websites to our directory.
 
 
We have upgraded our server network by adding router machines to our existing servers. More servers in different locations will be added as the user-traffic volume and origin-locus will require.
 
 
Our database software is basically a modified Microsoft SQL. We have also written 38,000 pages of script to run our database and search performance.
 
 
Off-balance Sheet Arrangements
 

We have no off-balance sheet arrangements.
 
 

 
14

Critical Accounting Policies

In June 2009 the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Codification (“ASC”) 105, “Generally Accepted Accounting Principles” (formerly Statement of Financial Accounting Standards (“FASB”) No, 168, “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles”).  ASC 105 establishes the FASB ASC as the single source of authoritative nongovernmental U.S. GAAP.  The standard is effective for interim and annual periods ending after September 15, 2009. We adopted the provisions of the standard on September 30, 2009, which did not have a material impact on our financial statements.

There were various other accounting standards and interpretations issued in 2009, none of which are expected to have a material impact on the Company’s financial position, operations or cash flows.

The preparation of financial statements requires us to make assumptions, estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and disclosures of contingent assets and liabilities as of the date of the financial statements.  On an ongoing basis, we evaluate our estimates, including those related to reserves; impairment of website development cost, value of our stock issued to consultants for services and deferred taxes.  We base our estimates on assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources.  Actual results may differ from these estimates under different assumptions or conditions; however, we believe that our estimates, including those for the above-described items are reasonable.

We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our financial statements.
 
Long-Lived Assets
 

The Company’s long-lived assets are primarily property and equipment and in accordance with ASC No. 360, Property, Plant & Equipment (“ASC 360”), they are tested for impairment based on undiscounted cash flows when triggering events occur, and if impaired, written-down to fair value based on either discounted cash flows or appraised values. ASC 360 also provides a single accounting model for long-lived assets to be disposed of by sale and establishes additional criteria that would have to be met to classify an asset as held for sale.  The carrying amount of an asset or asset group is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset or asset group.  Estimates of future cash flows used to test the recoverability of a long-lived asset or asset group must incorporate the entity’s own assumptions about its use of the asset or asset group and must factor in all available evidence.

ASC 360 requires that long-lived assets be tested for recoverability whenever events or changes in circumstances indicate that their carrying amount may not be recoverable.  Such events include significant under-performance relative to the historical or projected future operating results; significant changes in the manner of use of the assets; significant negative industry or economic trends and significant changes in market capitalization.

Income taxes

Deferred income taxes are determined using the asset and liability method in accordance with ASC No. 740, Income Taxes (“ASC 740”). Income taxes are provided for the tax effects of
transactions reported in the financial statements and consist of taxes currently due plus deferred taxes relating primarily to differences between the financial and tax basis of the balance sheet elements. The deferred tax assets represent the future return consequences of differences, which will be deductible when the assets or liabilities are recovered or settled. Conversely, a deferred tax liability is required when the basis differences will yield a future taxable amount when the asset or liability is settled.  A valuation allowance is recorded to reduce deferred tax assets to amounts expected to be more likely than not to be realized.

 
Development Stage Activities
 

The Company was incorporated in the state of Delaware on November 15, 1999. Activities to date have been directed at developing a searchable directory of selected contents from the Internet and raising capital through the issuance of the Company’s capital stock.

 
Item 7A - Quantitative and Qualitative Disclosures about Market Risk
 

 Interest Rate Risk – Interest rate risk refers to fluctuations in the value of a security resulting from changes in the general level of interest rates.  We do not have significant short-term investments.  Accordingly, we believe that we do not have a material interest rate exposure.

Foreign Currency Risk – Our functional currency is the United States dollar and we do not currently transact business in foreign currencies.  Accordingly, we believe that we do not have a material foreign currency exposure.

Commodity Price Risk – Based on the nature of our business, we have no direct exposure to commodity price risk.
15

Item 8 - Financial Statements
 
 
The information following presents audited balance sheets of the Company as of September 30, 2008 and 2009 and audited statements of operations, stockholders’ equity, and cash flows for each of the 2 years then ended and for the period from November 15, 1999 (inception) to September 30, 2009.


 
Index to Financial Statements
 
Contents
 

 
 Report of Independent Registered Public Accounting Firm   17
 Managements Report on Internal Control over Financial Reporting   18
 Financial Statements  
 Balance Sheets  19
 Statements of Operations   20
 Statements of Stockholders’ Equity   21
 Statements of Cash Flows  22
 Notes to Financial Statements  23
 









 
 
 
 
 
 
 

 









 
16

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
of SuperDirectories, Inc.

We have audited the accompanying balance sheets of SuperDirectories, Inc. (a development stage company) as of September 30, 2009 and 2008, and the related statements of operations, stockholders’ equity and cash flows for the years then ended, and for the period from November 15, 1999 (inception), to September 30, 2009. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of SuperDirectories, Inc. as of September 30, 2009 and 2008, and the results of its operations and its cash flows for the years then ended, and from November 15, 1999 (inception), to September 30, 2009, in conformity with accounting principles generally accepted in the United States of America.


GOFF BACKA ALFERA & COMPANY, LLC.

Pittsburgh, Pennsylvania
 
December 23, 2009
 


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
17





 
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING


We, the Chief Executive Officer and Chief Financial Officer of SuperDirectories, Inc. are responsible for establishing and maintaining adequate internal control over financial reporting of the Company, as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934.  The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the United States.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

We evaluated the effectiveness of the Company’s internal control over financial reporting as of September 30, 2009, using the criteria for effective internal control established in Internal Control Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Based on our evaluation, we concluded that we did not maintain effective internal control over financial reporting as of September 30, 2009, based on the specified criteria.  We identified control deficiencies regarding: (1) lack of segregation of duties; (2) lack of timely completion of financial control and reporting processes; and (3) need for stronger internal control environment.  We believe that these material weaknesses are due to the fact that we only have one employee.  During the current fiscal year ending on September 30, 2010, we intend to increase the number of administrative employees; however, the number of such employees will still be limited and may prevent adequate controls in the future, such as segregation of duties, due to cost/benefit of such remediation.

The control deficiencies that we identified could result in a misstatement of account balances that would result in a reasonable possibility that a material misstatement to our financial statements may not be prevented or detected on a timely basis.  Accordingly, we have determined that these combined control deficiencies constitute a material weakness.

In light of this material weakness, we performed additional analysis and procedures in order to conclude that our financial statements for the year ended September 30, 2009, included in this Annual Report on Form 10-K were fairly stated in accordance with accounting principles generally accepted in the United States.  Accordingly, we believe that despite our material weaknesses, our financial statements for the years ended September 30, 2009 and 2008, are fairly stated, in all material respects, in accordance with United States generally accepted accounting principles.

The Company’s financial statements included in this annual report have been audited by Goff Backa Alfera & Company, LLC, an independent registered public accounting firm.  This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by the Company’s registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management’s report in this annual report.


/s/ Luke Lalonde          President and                                           Date: December 23, 2009
Luke Lalonde              Chief Executive Officer

/s/ Gary R. Benware    Principal Financial Officer                       Date: December 23, 2009
Gary R. Benware





 
 




 
18

 
SuperDirectories, Inc.
(A Development Stage Company)
Balance sheets
       
 
September 30,
 
September 30,
 
2009
 
2008
       
ASSETS
     
CURRENT ASSETS
     
Cash and cash equivalents
 $          391,798
 
 $          750,242
Prepaid expenses
                      -
 
5,000
       
       
TOTAL CURRENT ASSETS
391,798
 
755,242
       
PROPERTY AND EQUIPMENT
     
Office equipment
124,222
 
79,586
Less accumulated depreciation
(84,387)
 
(65,495)
       
TOTAL PROPERTY AND EQUIPMENT
39,835
 
14,091
       
TRADE  NAME, NET
1,595
 
1,812
       
       
TOTAL ASSETS
 $          433,228
 
 $          771,145
       
       
       
LIABILITIES AND STOCKHOLDERS' EQUITY
     
       
CURRENT LIABILITIES
     
Accrued expenses
 $            24,000
 
 $            39,233
Accounts payable
                 5,578
 
               16,275
Advance from officer
             186,709
 
                      -
       
TOTAL CURRENT LIABILITIES
             216,287
 
               55,508
       
TOTAL LIABILITIES
             216,287
 
               55,508
       
STOCKHOLDERS' EQUITY
     
       
STOCKHOLDERS' EQUITY
     
Capital stock, par value $.01 per share, 200,000,000 shares
     
   authorized.  158,821,157 and 158,791,446  shares issued and
1,588,211
 
1,587,914
 outstanding 2009 and 2008 respectively
     
Additional paid in capital
5,351,702
 
5,322,289
Accumulated loss during the developmental stage
(6,722,972)
 
(6,194,566)
       
TOTAL STOCKHOLDERS' EQUITY
             216,941
 
             715,637
       
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
 $          433,228
 
 $          771,145

The accompanying notes are an integral part of these financial statements.

 
 
 
19

SuperDirectories, Inc.
(A Development Stage Company)
Statements of Operations
 
         
 
           
 
 Years Ended
    Year Ended    
November 15, 1999
 
September 30,
    September 30,      (Inception)
 
2008
 
2009
    to Sept. 30, 2009
           
           
REVENUES
         
Operating income
 $                      -
 
 $                  -
 
 $                  -
           
TOTAL OPERATING INCOME
                         -
 
                     -
 
                     -
           
EXPENSES
         
Consultants
                 45,728
 
                     -
 
        4,002,889
Legal and accounting
               166,356
 
           170,687
 
           957,279
Impairment loss
                         -
 
                     -
 
           243,903
Product development costs
               234,466
 
           285,185
 
           884,113
Rental expense
                 39,000
 
             48,000
 
           392,477
Travel expense
                 17,919
 
             10,247
 
             83,674
Automobile expense
                   9,292
 
               4,649
 
             48,840
Depreciation
                 15,908
 
             18,892
 
             84,387
Start-Up Costs
                         -
 
                     -
 
             17,500
Other taxes
                   1,680
 
               1,190
 
             21,142
Telephone
                   2,561
 
               2,669
 
             21,781
Office supplies
                   1,662
 
               2,615
 
             25,620
Amortization
                      217
 
                  217
 
               1,663
Miscellaneous
                         -
 
                     -
 
                  888
Bank fees
                      210
 
                  140
 
               1,115
Penalties
                         -
 
                     -
 
                  561
Advertising
                         -
 
                     -
 
                  158
Repair and maintenance
                         -
 
                     -
 
                  107
Insurance
                         -
 
                     -
 
               3,423
Training
                         -
 
                     -
 
                  599
Web consulting
                         -
 
                     -
 
               5,231
           
TOTAL EXPENSES
               534,999
 
           544,491
 
        6,797,350
           
OTHER INCOME
         
    Other income
                         -
 
                     -
 
                  125
Interest income
                 25,362
 
             16,085
 
             74,253
TOTAL OTHER INCOME
                 25,362
 
             16,085
 
             74,378
           
           
INCOME (LOSS) BEFORE INCOME TAXES
             (509,637)
 
          (528,406)
 
       (6,722,972)
           
(PROVISION) BENEFIT FOR INCOME TAXES
                         -
 
                     -
 
                       -
           
NET LOSS
 $          (509,637)
 
 $       (528,406)
 
 $    (6,722,972)
           
EARNINGS(LOSS) PER COMMON SHARE - BASIC
 $            (0.0032)
 
 $         (0.0033)
   
           
EARNINGS(LOSS) PER COMMON SHARE - DILUTED
 $            (0.0032)
 
 $         (0.0033)
   
           
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - BASIC
        160,648,386
 
    158,815,215
   
           
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING - DILUTED
        160,648,386
 
    158,815,215
   
The accompanying notes are an integral part of these financial statements.
 
20
 
SuperDirectories, Inc.
(A Development Stage Company)
Statements of Stockholders’ Equity

 


   
Shares
 
Amount
 
Additional Paid-In Capital
Common Stock Options
Common Stock Subscriptions
Deficit Accumlated During the Development Stage
Total Stockholders' Equity
                             
   
COMMON STOCK
                       
                             
                             
Balance at September 30, 1999
 
                          -
 
 $                -
 
 $                -
 
 $              -
 
 $                  -
 
 $                   -
 
 $                  -
                             
                             
Issuance of common stock
 
       140,500,000
 
    1,405,000
 
   (1,000,000)
 
                 -
 
                     -
 
                      -
 
          405,000
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (128,347)
 
        (128,347)
                             
Balance at September 30, 2000
 
       140,500,000
 
    1,405,000
 
   (1,000,000)
 
                 -
 
                     -
 
         (128,347)
 
          276,653
                             
Issuance of common stock
 
                46,500
 
              465
 
         46,035
 
                 -
 
                     -
 
                      -
 
            46,500
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (109,493)
 
        (109,493)
                             
Balance at September 30, 2001
 
       140,546,500
 
    1,405,465
 
      (953,965)
 
                 -
 
                     -
 
         (237,840)
 
          213,660
                             
Issuance of common stock
 
           3,228,299
 
         32,283
 
       132,932
 
                 -
 
                     -
 
                      -
 
          165,215
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (121,664)
 
        (121,664)
                             
Balance at September 30, 2002
 
       143,774,799
 
    1,437,748
 
      (821,033)
 
                 -
 
                     -
 
         (359,504)
 
          257,211
                             
Issuance of common stock
 
              507,408
 
           5,074
 
         20,296
 
                 -
 
                     -
 
                      -
 
            25,370
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
           (51,503)
 
          (51,503)
                             
Balance at September 30, 2003
 
       144,282,207
 
    1,442,822
 
      (800,737)
 
                 -
 
                     -
 
         (411,007)
 
          231,078
                             
Issuance of common stock
 
           7,934,119
 
         79,341
 
       271,361
 
                 -
 
                     -
 
                      -
 
          350,702
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (109,209)
 
        (109,209)
                             
Balance at September 30, 2004
 
       152,216,326
 
    1,522,163
 
      (529,376)
 
                 -
 
                     -
 
         (520,216)
 
          472,571
                             
Issuance of common stock
 
           4,656,036
 
         46,561
 
       504,104
 
                 -
 
                     -
 
                      -
 
          550,665
                             
Stock Based Compensation Expensed
                           
  (Options valued at $.492 per share)
 
                          -
 
                   -
 
                   -
 
   1,247,220
 
                     -
 
                      -
 
       1,247,220
  (Options valued at $.49 per share)
 
                          -
 
                   -
 
                   -
 
   1,242,150
 
                     -
 
                      -
 
       1,242,150
                             
Exercise of stock options
 
           2,484,300
 
         24,843
 
    1,217,307
 
 (1,242,150)
 
                     -
 
                      -
 
                     -
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
      (2,783,739)
 
     (2,783,739)
                             
Balance at September 30, 2005
 
       159,356,662
 
    1,593,567
 
    1,192,035
 
   1,247,220
 
                     -
 
      (3,303,955)
 
          728,867
                             
Issuance of common stock
 
              595,674
 
           5,956
 
       589,718
 
                 -
 
                     -
 
                      -
 
          595,674
                             
Stock Based Compensation Expensed
                           
  (Options valued at $.492 per share)
 
                          -
 
                   -
 
                   -
 
   1,247,220
 
                     -
 
                      -
 
       1,247,220
                             
Exercise of stock options
 
           4,968,600
 
         49,686
 
    2,444,754
 
 (2,494,440)
 
                     -
 
                      -
 
                     -
                             
Stock Subscriptions Received
     
                   -
 
                   -
 
                 -
 
              4,040
 
                      -
 
              4,040
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
      (1,868,183)
 
     (1,868,183)
                             
Balance at September 30, 2006
 
       164,920,936
 
    1,649,209
 
    4,226,507
 
               -
 
              4,040
 
      (5,172,138)
 
          707,618
                             
Issuance of common stock
 
              500,280
 
           5,003
 
       495,277
 
                 -
 
                     -
 
                      -
 
          500,280
                             
Stock Subscriptions
             
                 -
 
            (4,040)
 
                      -
 
            (4,040)
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (512,791)
 
        (512,791)
                             
Balance at September 30, 2007
 
       165,421,216
 
    1,654,212
 
    4,721,784
 
               -
 
                   -
 
      (5,684,929)
 
          691,067
                             
Issuance of common stock
 
              717,899
 
           7,179
 
       710,720
 
                 -
 
                     -
 
                      -
 
          717,899
                             
Retired common Stock
 
          (7,347,669)
 
        (73,477)
 
      (110,215)
             
        (183,692)
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (509,637)
 
        (509,637)
                             
Balance at September 30, 2008
 
       158,791,446
 
    1,587,914
 
    5,322,289
 
               -
 
                   -
 
      (6,194,566)
 
          715,637
                             
Issuance of common stock
 
                29,711
 
              297
 
         29,413
 
                 -
 
                     -
 
                      -
 
            29,710
                             
Retired common Stock
 
                          -
 
                   -
 
                   -
             
                     -
                             
Net loss
 
                          -
 
                   -
 
                   -
 
                 -
 
                     -
 
         (528,406)
 
        (528,406)
                             
Balance at September 30, 2009
 
       158,821,157
 
 $ 1,588,211
 
 $ 5,351,702
 
 $            -
 
 $                -
 
 $   (6,722,972)
 
 $       216,941
The accompanying notes are an integral part of these financial statements.

 
21

 
SuperDirectories, Inc.
(A Development Stage Company)
Statements of Cash Flows

 
         
           
 
 Years Ended
    Years Ended     November 15, 1999
 
September 30,
    September 30,     (Inception) to
 
2008
 
2009
    November 15, 1999
         
\
           
CASH FLOWS FROM OPERATING ACTIVITIES
         
Net loss
 $       (509,637)
 
 $       (528,406)
 
 $    (6,722,972)
Adjustments to reconcile net loss to net cash used
         
  by operating activities:
         
    Noncash Stock Compensation Expense
                     -
 
                     -
 
3,736,570
Depreciation
15,908
 
18,892
 
84,387
Amortization
217
 
217
 
1,663
Impairment loss
                     -
 
                     -
 
           243,903
(Increase) decrease in assets:
         
        Prepaid expenses
                    20
 
               5,000
 
                     -
Increase (decrease) in liabilities:
         
    Accounts payable
               1,247
 
            (10,697)
 
               5,577
    Accrued expenses
             16,733
 
            (15,233)
 
             24,000
           
NET CASH USED BY OPERATING ACTIVITIES
          (475,512)
 
          (530,227)
 
       (2,626,872)
           
CASH FLOWS FROM INVESTING ACTIVITIES
         
Purchase of fixed assets
(2,326)
 
(44,637)
 
(368,126)
Trade name
                     -
 
                     -
 
(3,257)
           
NET CASH USED IN INVESTING ACTIVITIES
              (2,326)
 
            (44,637)
 
          (371,383)
           
CASH FLOWS FROM FINANCING ACTIVITIES
         
Issuance of common stock
717,899
 
29,711
 
3,387,036
Retirement of common stock
(183,692)
 
                     -
 
(183,692)
Advances from officer
                     -
 
           186,709
 
           186,709
           
NET CASH PROVIDED BY FINANCING
         
   ACTIVITIES
           534,207
 
           216,420
 
        3,390,053
           
NET INCREASE (DECREASE) IN CASH
         
   AND CASH EQUIVALENTS
             56,369
 
          (358,444)
 
           391,798
           
CASH AND CASH EQUIVALENTS AT BEGINNING
         
   OF YEAR
           693,873
 
           750,242
 
                     -
           
CASH AND CASH EQUIVALENTS AT END OF
         
    YEAR
 $        750,242
 
 $        391,798
 
 $        391,798
           
           
SUPPLEMENTAL DISCLOSURES:
         
           
Interest paid
 $                  -
 
 $                  -
 
 $                  -
           
Income taxes paid
 $                  -
 
 $                  -
 
 $                  -
           
    Stock options exercised
 $                  -
 
 $                  -
 
 $     3,736,570
The accompanying notes are an integral part of these financial statements.
 
22

 



SuperDirectories, Inc.
Notes to Financial Statements

 
Note 1 – Summary of significant accounting policies:
 

A summary of the significant accounting policies consistently applied in the preparation of the accompanying financial statements follows.

 
General
 

SuperDirectories, Inc. is a corporation organized under the State of Delaware General Corporation Law. The Corporation was created on November 15, 1999 under the name LukeSmart, Inc. and was renamed SuperDirectories, Inc. on July 9, 2002. SuperDirectories, Inc. is a corporation that is currently developing a searchable directory of selected contents from the Internet.

Effective November 21, 2005, the Company became a registered reporting company pursuant to the provision of Sections 12 and 13 of the Securities Exchange Act of 1934.  Its first report was its quarterly report on Form 10-QSB for the quarter ending December 31, 2005.
 
Accounting Method Applied
 

The accrual method is used for both financial reporting and income tax purposes.
 
Cash and Cash Equivalents
 

For the purpose of the balance sheet and statements of cash flows, the organization considers all unrestricted highly liquid investments with an initial maturity of three months or less to be cash equivalents.
 
Property and Equipment
 

Property and equipment are stated at cost when purchased. Depreciation of property and equipment is computed using the straight-line method based on the estimated useful lives of the assets.  The useful life of office equipment is from 3 to 5 years. Upon retirement or disposal of an asset, the cost and accumulated depreciation are eliminated from the accounts and the resulting gain or loss is included in the determination of net income (loss). Depreciation expense was $18,892 and $15,908 the years ended September 30, 2009 and 2008 respectively.
 
 
Long-Lived Assets
 

The Company’s long-lived assets are primarily property and equipment and in accordance with ASC No. 360, Property, Plant & Equipment (“ASC 360”), they are tested for impairment based on undiscounted cash flows when triggering events occur, and if impaired, written-down to fair value based on either discounted cash flows or appraised values. ASC 360 also provides a single accounting model for long-lived assets to be disposed of by sale and establishes additional criteria that would have to be met to classify an asset as held for sale.  The carrying amount of an asset or asset group is not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use and eventual disposition of the asset or asset group.  Estimates of future cash flows used to test the recoverability of a long-lived asset or asset group must incorporate the entity’s own assumptions about its use of the asset or asset group and must factor in all available evidence.

ASC 360 requires that long-lived assets be tested for recoverability whenever events or changes in circumstances indicate that their carrying amount may not be recoverable.  Such events include significant under-performance relative to the historical or projected future operating results; significant changes in the manner of use of the assets; significant negative industry or economic trends and significant changes in market capitalization.

The Company capitalized certain website development costs totaling $243,903 during the years ended September 30, 2006.  These capitalized website development costs were included in property and equipment.

As discussed above, Management regularly reviews the carrying value of intangible assets including capitalized website development costs and at September 30, 2006, was uncertain as to the timing of the commencement of operations.  Accordingly, Management determined that the fair value of the website development costs could not be established and an impairment loss of $243,903 was recognized during the fiscal year ended September 30, 2006 to write off the carrying value of the Website Development Costs.
23

Trade name is carried at cost less accumulated amortization. Intangible assets are generally amortized on a straight-line basis over the economic lives of the respective assets, generally two to fifteen years. Long-lived assets and certain identifiable intangible assets to be held and used are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition.  Measurement of any impairment loss for long-lived assets and certain identifiable intangible assets that management expects to hold and use is based on the amount the carrying value exceeds the fair value of the asset. The Company recorded amortization expense of $217 and $217 for 2009 and 2008, respectively.
 

Income taxes

Deferred income taxes are determined using the asset and liability method in accordance with ASC No. 740, Income Taxes (“ASC 740”). Income taxes are provided for the tax effects of transactions reported in the financial statements and consist of taxes currently due plus deferred taxes relating primarily to differences between the financial and tax basis of the balance sheet elements. The deferred tax assets represent the future return consequences of differences, which will be deductible when the assets or liabilities are recovered or settled. Conversely, a deferred tax liability is required when the basis differences will yield a future taxable amount when the asset or liability is settled.  A valuation allowance is recorded to reduce deferred tax assets to amounts expected to be more likely than not to be realized.
 
Product Development Costs
 

Product development costs consist primarily of subcontractor payments and related expenses incurred for enhancements to and maintenance of the Company’s network, classification and organization of listings, research and development costs, amortization of capitalized Website development costs, and other operating costs.

Earnings (Loss) per Share of Common Stock
 
In accordance with ASC No. 260, Earnings per Share, the reported earnings (loss) per share are computed by dividing net income (loss) by weighted average common shares outstanding for the period. Basic earnings per share are computed using an unadjusted weighted average number of shares of common stock. Diluted earnings per share are compiled using the weighted average number of shares of common stock, plus an adjustment for the dilutive effect of unexercised in-the-money stock options.  A reconciliation between basic and diluted weighted average common shares outstanding for the two years ended September 30 follows:
 
 
2008
2009
Basic weighted average shares outstanding
160,648,386
158,791,446
Stock Option Shares
                  0
                  0
Diluted weighted-average shares outstanding
160,648,386
158,791,446

Stock Options

In accordance with the provisions of ASC No. 718, Compensation, Stock Compensation (“ASC 718”), the Company measures the cost of employee or non-employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award.  That cost will be recognized over the period during which the employee or non-employee is required to provide service in exchange for the award.
 
 
Use of Estimates
 

The preparation of the financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 
Development Stage Activities
 

The Company was incorporated in the state of Delaware on November 15, 1999. Activities to date have been directed at developing a searchable directory of selected contents from the Internet and raising capital through the issuance of the Company’s capital stock.


Recent Accounting Pronouncements

In June 2009 the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Codification (“ASC”) 105, “Generally Accepted Accounting Principles” (formerly Statement of Financial Accounting Standards (“FASB”) No, 168, “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles”).  ASC 105 establishes the FASB ASC as the single source of authoritative nongovernmental U.S. GAAP.  The standard is effective for interim and annual periods ending after September 15, 2009. We adopted the provisions of the standard on September 30, 2009, which did not have a material impact on our financial statements.
24
There were various other accounting standards and interpretations issued in 2009, none of which are expected to have a material impact on the Company’s financial position, operations or cash flows.


Consideration of Subsequent Events

These financial statements were approved and authorized for issue by the Board of Directors on December 23, 2009.

 
Note 2 – Concentration of credit risk:
 

The Company maintains cash balances at a bank in New York. At September 30, 2009, the Company’s cash balances exceeded the $250,000 insured by the Federal Deposit Insurance Corporation (FDIC) by $33,204.

 
Note 3 – Stockholders’ Equity:
 

During the three years ended September 30, 2005, the Company issued shares of stock without registration or qualification under federal and state securities laws. Although it is Management’s opinion that these sales were exempt from any such registration, additional steps have been taken to fortify our basis of exemption.  A Form D has been filed with SEC with respect to the 25 United States purchasers. The non-United States purchasers were offered a right to rescind, their remedy under Section 12.  None of them have asked for a rescission, and all have agreed to accept replacement certificates bearing an expanded and more restrictive legend.  They have also agreed to sell shares only pursuant to Regulation S and not to engage in hedging. They have also provided additional personal information in support of their status as non-United States investors.  None of the purchasers were, or are, directors, officers or beneficial owners. Based upon the foregoing Management believes that there will be no impact on financial status as no expenses will be involved other than those already paid for mailing and printing, approximately $15,000. Accordingly, the Company is of the opinion that no liability exists and no provision for liability has been made in the financial statement. The common stock was issued at various dates to non-employees at prices determined by the Company’s president.

The following table summarizes the Company’s activity in its common stock since inception:
 Description # of shares issued      Share Price  Cash proceeds 
Issuance of common stock at $0.00 per share (1)
100,000,000
0.00
$            0
Issuance of common stock at $0.01 per share
40,500,000
0.01
        405,000
Balance at September 30, 2000
140,500,000
 
$405,000
Issuance of common stock at $1.00 per share
46,500
1.00
           46,500
Balance at September 30, 2001
140,546,500
 
$451,500
Issuance of common stock at $0.05 per share
3,224,299
0.05
161,215
Issuance of common stock at $1.00 per share
4,000
1.00
             4,000
Balance at September 30, 2002
143,774,799
 
$616,715
Issuance of common stock at $0.05 per share
507,408
0.05
           25,370
Balance at September 30, 2003
144,282,207
 
$642,085
Issuance of common stock at $0.01 per share
330,000
         0.01
3,300
Issuance of common stock at $0.02 per share
3,650,266
0.02
73,005
Issuance of common stock at $0.04 per share
1,197,401
0.04
47,896
Issuance of common stock at $0.05 per share
1,937,806
0.05
96,890
Issuance of common stock at $0.06 per share
272,600
          0.06
16,356
Issuance of common stock at $0.10 per share
356,356
0.10
35,636
Issuance of common stock at $0.363 per share
136,690
0.363
49,619
Issuance of common stock at $0.50 per share
50,000
0.50
25,000
Issuance of common stock at $1.00 per share
3,000
1.00
3,000
Balance at September 30, 2004
152,216,326
 
$992,787
Issuance of common stock at $0.01 per share
516,234
             0.01
5,163
Issuance of common stock at $0.05 per share
928,480
0.05
46,424
Issuance of common stock at $0.10 per share
2,222,602
0.10
222,260
Issuance of common stock at $0.15 per share
620,120
0.15
93,018
Issuance of common stock at $0.25 per share
22,000
0.25
5,500
Issuance of common stock at $0.50 per share
336,600
0.50
168,300
Issuance of common stock at $1.00 per share
10,000
1.00
10,000
Issuance of common stock per stock option  (2)
2,484,300
N/A
      N/A
Balance at September 30, 2005
159,356,662
 
$1,543,452
Issuance of common stock at $1.00 per share
595,674
1.00
595,674
Issuance of common stock per stock option (2)
4,968,600
N/A
      N/A
Balance at September 30, 2006
164,920,936
 
$2,139,126
Issuance of common stock at $1.00 per share
  500,280
1.00
      500,280
Balance at September 30, 2007
165,421,616
 
$2,639,406
Issuance of common stock at $1.00 per share
717,899
1.00
717,899
Retirement of common stock
(7,347,669)
0.025
      (183,692)
Balance at September 30, 2008
158,791,446
 
$3,173,613
Issuance of common stock at $1.00 per share
29,711
1.00
29,711
Balance at September 30, 2009
158,821,157
 
$3,203,324

(1)  
On April 29, 2000, the Company issued 100,000,000 shares of common stock to the Company’s president in connection with his transfer to the Company of his legal right, title and interest in the internet website concept and design known as superdirectories.com.   Because the Company’s president did not have any historical cost basis in the website concept, the Company did not record an asset but rather a charge to additional paid in capital.
(2)  
Represents exercise by Frank G. Wright of vested stock options granted for services rendered related to the registration of the Company’s common stock under the Exchange Act and other business consulting services.

 
Note 4 – Stock Options:
 

In November 2004, the Company granted stock options to a consultant of the Company.  Pursuant to the terms of the agreement the consultant had the right to purchase 7,605,000 shares of stock at an exercise price of $0.01 per share.  The options were exercisable as follows: one-third were immediately exercisable; one-third were exercisable upon the Corporation’s filing with the SEC a registration statement on Form-10SB; and the remaining one-third were exercisable upon the effectiveness of the Form-10SB.
 
On March 30, 2005, the consultant exercised his options to purchase 2,535,000 shares of the Company’s stock having a fair value of $.50 per share. In accordance with the option agreement, the consultant paid for the shares by returning 50,700 of those shares to the Company, which resulted in 2,484,300 shares being issued. In addition, the options exercisable upon the filing of the registration statement for 2,535,000 shares were vested, however not exercised at September 30, 2005.  Consulting expense of $2,489,370 was recognized in the year ended September 30, 2005 as a result of the options that became exercisable upon entering into the consulting agreement and those that became exercisable upon the filing of the registration statement.

 The remaining 2,535,000 shares were vested during the quarter ended March 31, 2006, and consulting expense of $1,247,220 was recognized in that quarter.  These shares, along with those vested at September 30, 2005 were also exercised during the quarter ended March 31, 2006.  As with the earlier option exercise and in accordance with the option agreement, for each of the options for 2,535,000 shares the consultant paid for the shares by returning 50,700 shares to the Company, which resulted in a total of 4,968,600 shares being issued. The fair value of all options was determined using the Black-Scholes option-pricing model with the following weighted average assumptions:
25

Expected Dividend
0.00%
Risk Free Interest Rate
3.61%
Expected Volatility
60%
Expected life (in years)
5 Years

The Black-Scholes option valuation model was developed for use in estimating the fair value of traded options that have no vesting restrictions and are fully transferable.

Effective May 28, 2008, Mr. Wright and certain other shareholders who had been given shares by Mr. Wright sold 7,347,669 shares back to the Company at a price of $0.025 per share, a gross consideration of $183,692.  There were no brokers or dealers involved, no commissions or fees were paid and there have been no public announcements or offers to purchase additional shares.  All 7,347,669 shares repurchased were immediately cancelled.  The excess paid for the shares over their par value was recorded as a charge to Additional Paid-In Capital.
 
 
Note 5 – Common stock subscriptions:

Prior to September 30, 2006, the Company received $4,040 for subscriptions to its common stock, which were fulfilled during the fiscal year ended September 30, 2007.

Note 6 – Related party transactions:

Shareholders received complimentary advertising on the SuperDirectories, Inc. website.  There was no recognized income from these activities. SuperDirectories, Inc. receives services and rents its administrative offices from Aqua Nature of USA, Inc., a company of which the majority stockholder is the majority stockholder of SuperDirectories, Inc.  Services and rentals from Aqua Nature of USA, Inc. of $48,000 and $39,000 for the years ended September 30, 2009 and 2008 are included in the Statement of Operations.

Beginning in the year ended September 30, 2009, the Company received services totaling $29,650 from 9200-2914 Quebec, Inc. a company owned by the daughter of the president and majority stockholder of Superdirectories, Inc.

During the year ended September 30, 2009, the Company’s president and majority stockholder advanced $186,709 to the Company to fund current operations.  These advances do not bear interest and are payable upon demand.

Note 7 – Income taxes:

The net deferred tax benefits in the accompanying balance sheets include the following components:

 
 
2009
2008
Deferred tax assets
$2,815,993
$2,597,913
Less: valuation allowance
(2,815,993)
(2,597,913)
Net deferred tax liability
$              0
$              0


Deferred taxes as of September 30, 2009 and 2008, relate primarily to unused net operating loss carryforwards of approximately $6.7 million and $6.2 million and differences between book and tax basis on fixed assets of approximately $18,000 and $7000 respectively at tax rates of 34% for Federal taxes and 8% for state taxes.  Due to the uncertainty regarding the level of future earnings, the Company has recorded a valuation allowance to reflect the estimated amount of deferred tax assets that may not be realized, principally due to the expiration of net operating loss carryforwards. There was no provision for income tax expense for 2009 and 2008.













 
26

 







 
Item 9 - Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 

 
In 2005, we changed accountants.  This has been fully disclosed in our Forms 10-SB and 8-K, as amended, previously filed.
 
 
None of our accountants, during the fiscal years ended September 30, 2009 and 2008 have advised us that internal controls did not exist or that they were unwilling to rely on management’s representations or that the scope of the audit should be expanded or that information had come to their attention that would materially impact the fairness or reliability of any opinion.  The prior accountants were authorized to respond fully to the inquiries of a successor.
 
 

 
 
Item 9A (T) - Controls and Procedures
 

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) and Rule 15d-15(e) promulgated under the Securities Exchange Act of 1934 as amended (Exchange Act), as of September 30, 2009.  Based on this evaluation, our principal executive officer and principal financial officer have concluded that our disclosure controls and procedures were effective to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and that our disclosure and controls are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosures.

Management’s Report on Internal Control over Financial Reporting

 
Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Securities Exchange Act of 1934, as amended. Our internal control over financial reporting is a process designed under the supervision of our Chief Executive Officer and Chief Financial Officer to provide reasonable assurance regarding the reliability of financial reporting and the preparation of our financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America.

Management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control – Integrated Framework. Based upon their evaluation, they concluded that we did not maintain effective internal control over financial reporting as of September 30, 2009, based on the specified criteria  They identified control deficiencies regarding: (1) lack of segregation of duties; (2) lack of timely completion of financial control and reporting processes; and (3) need for stronger internal control environment.  We believe that these material weaknesses are due to the fact that we only have one employee.  During the current fiscal year ending on September 30, 2010, we intend to increase the number of administrative employees; however, the number of such employees will still be limited and may prevent adequate controls in the future, such as segregation of duties, due to cost/benefit of such remediation.

The control deficiencies that we identified could result in a misstatement of account balances that would result in a reasonable possibility that a material misstatement to our financial statements may not be prevented or detected on a timely basis.  Accordingly, we have determined that these combined control deficiencies constitute a material weakness.
 
27

In light of this material weakness, we performed additional analysis and procedures in order to conclude that our financial statements for the year ended September 30, 2009, included in this Annual Report on Form 10-K were fairly stated in accordance with accounting principles generally accepted in the United States.  Accordingly, we believe that despite our material weaknesses, our financial statements for the years ended September 30, 2009 and 2008, are fairly stated, in all material respects, in accordance with United States generally accepted accounting principles

Attestation Report of Registered Public Accounting Firm

This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management’s report in this Annual Report.

Changes in Internal Controls

There were no significant changes in our internal controls over financial reporting that occurred during the quarter and year ended September 30, 2009 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
Item 9B –Other Information
 
No report was filed on Form 8-K, and none was required.

 
PART III
 

 
Item 10 - Directors, Executive Officers, and Corporate Governance
 

Executive Officers, Key Employees and Directors
 
     The following table sets forth the name, age and positions of Luke Lalonde, our sole executive officer and director and Gary Benware who acts as Chief Financial Officer. Mr. Lalonde is serving as a director until the next annual meeting of stockholders and until his successor is elected and qualified or until his earlier resignation or removal. Mr. Lalonde is serving as our sole executive officer for a term which continues until the meeting of the board of directors which follows the next annual meeting of stockholders and until his successor shall have been chosen and qualified. He devotes 100% of his working time to our business (60 to 80 hours per week).
 
 

 
Name
 
Age
 
Position(s)
 
Luke Lalonde 
 
71
 
President, Treasurer and Sole Director 
Gary Benware 
 
60 
 
Chief Financial Officer 
 
Mr. Lalonde has served as our President and sole director since 1999. From 1993 until 1999, Mr. Lalonde was semi-retired. From 1980 until 1993, Mr. Lalonde was the founder, President and Chief Executive Officer of AquaNature, Inc., a natural spring water bottling company, located in Quebec, Canada. Mr. Lalonde also owned and operated AquiCulture, Inc., a rainbow trout farm, from 1972 until 1986.   Both AquaNature, Inc. and AquiCulture, Inc. were sold to Danon, Inc. in 1993. Mr. Lalonde is also majority shareholder of Aqua Nature of USA. Aqua Nature of USA is limited to owning land and residence used by Mr. Lalonde for family purposes and our office.  Mr. Lalonde’s activities with Aqua Nature of USA are limited to reviewing accounts payable and financial items and making payment decisions.
 
Mr. Benware, an independent accountant, has been a member of the accounting firm of Dragon Benware during the past five years. He performs the function of Chief Financial Officer for us. He is not a director, officer or employee of SuperDirectories or related to any director or officer or nominee.
 
Family Relationships
 
 There are no family relationships among our directors, executive officers, or persons nominated or chosen by us to become directors or executive officers.
 
28

Involvement in Certain Legal Proceedings
 
During the past five years, none of our directors, persons nominated to become a director, executive officers, promoters or control persons have been involved in:
 
 
·  
Any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time;
 
 
·  
Any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violation and other minor offenses);
 
 
·  
Being subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities or banking activities; or
 
 
·  
Being found by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended or vacated.
 
 
Audit Committee and Audit Committee Financial Expert
 
 
We do not currently have an audit committee financial expert, nor do we have an audit committee. Our board of directors, which currently consists solely of Mr. Lalonde, handles the functions that would otherwise be handled by an audit committee. We do not currently have the capital resources to pay director fees to a qualified independent expert who would be willing to serve on our board and who would be willing to act as an audit committee financial expert. As our business expands and as we appoint others to our board of directors we expect that we will seek a qualified independent expert to become a member of our board of directors. Before retaining any such expert our board of directors would make a determination as to whether such person is independent, and otherwise meets the requirements of an audit committee financial expert.
 
Corporate Governance

The information required by Item 405 of Regulation S-K is presented in Item 13 Certain Relationships and Related Transactions.   During the period covered by this report, Mr. Lalonde sold 377,625 shares and gifted 10,000,000 shares.  Reports on Form 4 were timely filed for all transactions except one in February which was late.

Code of Ethics

 
The Company has adopted a Policy Statement on Business Ethics and Conflicts of Interest, which was approved by the Board of Directors, applicable to all employees.  A copy of our Code of Ethics is available upon request by contacting Management of our Company.
 
 
Item 11 - Executive Compensation
 
The following table sets forth compensation paid to persons who may be considered executive officers of the Company during the three fiscal years ended September 30, 2008.  Mr. Lalonde received no compensation of any nature.

 
 
 
Name and Position
 
 
 
 
Year
 
 
 
 
Salary
 
 
 
 
Bonus
 
 
 
Stock Awards
 
 
 
Option Award
 
 
Non-Equity Incentive Plan Compensation
 
Non-Qualified Deferred Compensation Earnings
 
 
 
All Other
 
 
 
 
Total
                   
Luke Lalonde President and Chief Executive Officer
2008
2007
2006
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
                   
Gary Benware(1)
Chief Financial
Officer
2009
2008
2007
$18,650
$24,395
$22,450
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
$18,650
$24,395
$22,450
 
29
(1)  
Mr. Benware has been a member of the accounting firm of Dragon Benware for the past five years. As is customary with many startup companies, we retained his firm to provide internal accounting services. The sums noted above were paid to his firm, and Mr. Benware received no compensation directly from us. Neither he nor his firm own any of our shares.
 

 
 
Option Grants

Option Grants in Last Fiscal Year

We have not granted options to Mr. Lalonde or Mr. Benware at any time.

Director Compensation
 
Mr. Lalonde, our sole director, does not receive any compensation for acting as such.
 



Item 12    Security Ownership of Certain Beneficial Owners and Management
 
The following table sets forth, as of September 30, 2009 certain information concerning the ownership of our common stock by:
 
 
·  
any person who is known to us to own beneficially 5% or more of our outstanding common stock;
 
 
·  
any director, president and executive officers; and
 
 
·  
director and executive officers as a group.
 
 
Unless otherwise indicated, the person named below has sole voting and investment power with respect to all shares shown as beneficially owned by him, except to the extent authority is shared by his spouse under applicable community property laws.
 
 
Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and generally includes all shares over which the subject individual has or shares voting or investment power. Shares of common stock subject to options that are currently exercisable within 60 days of the date of this report are treated as outstanding for the purpose of computing the percentage ownership of the subject individual. These shares, however, are not considered outstanding when computing the percentage ownership of any other person.
 
 
As of September 30, 2009, there were approximately 158,821,157 shares of our common stock outstanding. There is no plan or arrangement with respect to a change in control.  We currently do not have any equity compensation plans.
 


   
Amount and Nature of
   
Name of Beneficial Owner
 
Beneficially Ownership
 
Percent of Class
 
Luke Lalonde (1) 
 
89,622,375 
 
56.4% 
Gary Benware (2)
 
None
 
0%
 
(1) Mr. Lalonde's business address is in care of SuperDirectories, Inc., 5337 Route 374, Merrill, New York 12955.
(2) See Directors, Executive Officers, and Corporate Governance, Part III, Item 10 on page 28.


Item 13 Certain Relationships and Related Transactions

 
We are parties to an informal arrangement with Aqua Nature of USA, Inc. pursuant to which we lease from them our principal corporate offices located at 5337 Route 374, Merrill, New York and we also receive certain telephone, internet, administrative, bookkeeping and related services. Luke Lalonde, our president and majority stockholder is the majority stockholder of Aqua Nature of USA, Inc.  We paid Aqua Nature of USA, Inc. $39,000 and $48,000 for the fiscal years ended September 30, 2008 and 2009 respectively.  See Description of Property, Part I, Item 2 on page 9.
30

Beginning in the year ended September 30, 2009 the Company received services totaling $29,650 from 9200-2914 Quebec, Inc., a company owned by the daughter of the President and majority stockholder of Superdirectories, Inc.
 
 
During the year ended September 30, 2009 the Company’s President and majority shareholder advanced $186,709 to the Company to fund its current operations.  These advances to the Company are noninterest bearing and payable upon demand.
 
 
In 2000, Mr. Lalonde transferred his legal right, title and interest in the SuperDirectories Internet website to the Company in exchange for 100,000,000 shares of our common stock.  During the period covered by this report, Mr. Lalonde sold 377,625 shares and gifted 10,000,000 shares.  Reports on Form 4 were timely filed for all transactions except one in February 2009 which was late.
 

Mr. Frank G. Wright was a consultant and a minority shareholder of the Company, holding 3.61% of our issued and outstanding common stock.  He has sold his shares back to the Company.  Mr. Wright was engaged as a consultant pursuant to a November 2004 written agreement previously included as an exhibit to our Form-10-SB, General Form for Registration on Securities.  Compensation was $90,000 plus options to purchase 7,605,000 shares of common stock.  The services provided, for which Mr. Wright received compensation, were the introduction of and negotiation with a number of CPA’s and Securities lawyers engaged in the public company practice; liaison among us and those professionals engaged by us, supervision and coordination of the work of the professionals engaged in preparation and filing for the Company pursuant to SEC’s regulations, and examination of the SEC commentary with respect to the overall effort.

Mr. Wright received a total of 7,452,900 shares on exercise of his option on April 11, 2005 and March 25, 2006.  The value for these shares was set at $0.50 per share ($3,726,450) as agreed to by the Company and Mr. Wright.  The exercise price was $0.01 per share.  Mr. Wright paid for these shares with 152,100 shares from his total grant of 7,605,000 in a cashless transaction.  In February 2006 Mr. Wright made a gift of 1,485,000 shares to 22 members of his family and 2 acquaintances.  He received no consideration for these shares and there were no fees or commissions paid.  No broker/dealers were involved, and the transferees were advised there was no market for the shares.

Commencing on August 1, 2006, we entered into an oral agreement with Mr. Wright to continue his consulting services.  His services included interviewing and recommending a person to be Chief Financial Officer, assisting in finalizing our Form 10-SB and future periodic filings.  He also served as liaison among Mr. Lalonde, counsel and auditors and reviewed the work of the professionals and the Company with respect to our obligations as a reporting company.  He was compensated $8,000 per month on a month to month basis.  He did not assist in raising capital or engage in any effort to promote or retain a public market for our securities.  He was not authorized to engage in any other activities on our behalf.  He was retained as a consultant only and was not a director, officer, or employee.  We did not enter into a written agreement, and there were no additional terms in the oral agreement.  Mr. Wright’s oral agreement was not extended and his services terminated as of December 31, 2007.

Mr. Wright, together with members of his family who received shares of stock in the Company as gifts from Mr. Wright, offered to sell back a total of 7,347,669 shares, or an aggregate of 4.6% of the outstanding shares of the Company.  On May 1, 2008, the Company acquired for cash consideration in a negotiated transaction all such shares for $0.025 per share, or an aggregate consideration of $183,691.72, of which Mr. Wright and his wife received $155,067.  The stock is not listed on any securities exchange or other trading market.  The book value per share at March 31, 2008 was $0.006 per share.
 
 
Item 14 - Principal Accountant Fees and Services
 

The following table sets forth fees billed to the Company by our auditors during the fiscal years ended September 30, 2009 and 2008

 

 
SEPTEMBER 30, 2009
SEPTEMBER 30, 2008
     
1.  Audit Fees
$                34,500.00
$               33,600.00
 
 
 
2.  Audit Related Fees
                           0.00
                         0.00
     
3.  Tax Fees
                           0.00
                         0.00
     
4.  All Other Fees
       0.00
                  1,130.00
     
Total Fees
$               34,500.00
$              34,730.00
 
 
Audit fees consist of fees billed for professional services rendered for the audit of the Company's consolidated financial statements and review of the interim consolidated financial statements included in quarterly reports and services that are normally provided by Goff Back Alfera & Company, LLC in connection with statutory and regulatory filings or engagements.  The 2009 audit fees will be paid in 2010.
31
Audit-related fees consist of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of the Company's consolidated financial statements, which are not reported under "Audit Fees."

Tax fees consist of fees billed for professional services for tax compliance, tax advice and tax planning.

All other fees consist of fees for products and services other than the services reported above. There were no management consulting services provided in fiscal 2009 or 2008.


Item 15 – Exhibits
 
 
 
 
 

3.1
Articles of Incorporation
*
     
3.2
By-laws
*
     
10
Consulting Agreement dated November 24, 2004
 
 
Between the Company and Frank G. Wright
*
     
14
Code of Ethics
***
     
16.1
Letter from Sprouse & Anderson to SEC
*
     
16.2
Letter from Dragon Benware to SEC
*
     
31.1
Certification of Chief Executive Officer
 
     
31.2
Certification of Principal Financial Officer
 
     
32
Section 1350 Certificates
 
     
99
Share Subscription Agreement for non-United States Purchases
**
     
91.1
Website Letter from President
*
     
91.2
Index to Full Listings on http Superdirectories.com
*
     

*    Previously submitted with Form 10-SB as amended.
** Previously submitted with Form 10-QSB for period ending June 30, 2006.
***Previously submitted with Form 10-KSB for the year ending September 30, 2006


SIGNATURES

In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SuperDirectories, Inc.


 

 
32

 


By     /s/ Luke Lalonde                                                                     
  Luke Lalonde
  President and Chief Executive Officer
      Date: December 23, 2010


 
33

 



In accordance with the Exchange Act, this report has been signed by the following persons on behalf of the Registrants in the capacities and on the dates indicated:

 
 
By: /s/ Luke Lalonde              
By:  /s/ Gary Benware         
Luke Lalonde
Gary Benware
Director and President
Principal Financial Officer
Date: December 23, 2009
Date:  December 23, 2009