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| 8-K - RENTRAK CORP | v169000_8k.htm |
CONTACT
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Investors:
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Media:
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Media:
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Laurie Berman
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Sallie Olmsted
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Gary Holmes
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PondelWilkinson Inc.
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Rogers & Cowan
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The Nielsen Company
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For Rentrak Corporation
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For Rentrak Corporation
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Tel: 646-654-8975
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Tel: 310-279-5962
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Tel: 310-854-8124
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Email: gary.holmes@neilsen.com
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Email: lberman@pondel.com
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Email: solmsted@rogersandcowan.com
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RENTRAK
TO HAVE GLOBAL FOOTPRINT WITH ACQUISITION OF NIELSEN EDI
Transaction
Solidifies Rentrak’s Position as World’s Premier Provider
of
Real-Time Theatrical Box Office Ticket Sales Data
PORTLAND, Ore. and HOLLYWOOD, Calif.
(December 15, 2009) — Rentrak Corporation (Nasdaq: RENT), a leader in
multi-screen media measurement serving the entertainment and advertising
industries, and The Nielsen Company, today announced that the companies have
signed a definitive agreement under which Rentrak will acquire Nielsen EDI, a
global leader in measurement, information and research solutions for the motion
picture industry from The Nielsen Company. The transaction, which is
expected to close in the first calendar quarter of 2010, is subject, in some
jurisdictions, to consultation with employee representative bodies and other
regulatory requirements. As part of the transaction, Nielsen will
also enter into a long term data license agreement with Rentrak for continued
access to certain box office sales information for certain of its existing
products and services that currently use or feature such data.
Nielsen
EDI, which will be integrated into Rentrak’s AMI division and its Box Office
Essentials™ business, captures theatrical box office results from more than
50,000 movie screens in 14 countries. The combination will provide
box office results for the United States, Canada, Australia, Argentina, Brazil,
France, Germany, Hong Kong, India, Japan, Korea, Mexico, Russia, Spain and the
United Kingdom, covering 90% of the global theatrical box office
market.
“This
strategic transaction will provide Rentrak with a substantial global platform,
further enabling our ability to provide robust measurement capabilities and
analytics to entertainment, media and advertising companies throughout the
world, and from which to pursue new business opportunities,“ said Bill Livek,
Rentrak’s Chief Executive Officer.
“While
EDI has been an important part of the Nielsen portfolio, this transaction allows
our entertainment group to focus on its core businesses and those parts of the
company that are most aligned with our long-term strategy. Nielsen
remains committed to increasing its understanding of the connected consumer,
with a special focus on the relationship between media consumption and consumer
purchase behavior,” said Eric Weinberg, President, Nielsen
Entertainment.
“Overseas
box office continues to be a major contributor to movie receipts and is an
important facet of our strategy to solidify Rentrak’s position as the ‘gold
standard’ for worldwide, real-time measurement of theatrical box office ticket
sales,” added Ron Giambra, Rentrak’s Executive Vice President, Theatrical
Worldwide. “With the encouragement of our studio partners, our
strategic geographic expansion will provide a truly unified view of the global
motion picture consumer.”
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more -
Rentrak
to Have Global Footprint with Acquisition of Nielsen EDI
December
15, 2009
Page
2 of 2
About The Nielsen
Company
The
Nielsen Company is a global information and media company with leading market
positions in marketing and consumer information, television and other media
measurement, online intelligence, mobile measurement, trade shows and business
publications (Billboard, The Hollywood Reporter, Adweek). The
privately held company is active in approximately 100 countries, with
headquarters in New York, USA. For more information, please visit,
www.nielsen.com.
About Box Office
Essentials
Box
Office Essentials provides each studio with password-protected, real-time, web
browser-based and 24/7 access to data pertaining specifically to their movie
release titles. A sophisticated toolset allows studio distribution
executives to view and analyze the information at different levels of detail and
across a multitude of attributes (by theatre circuit, DMA, time zone, etc.),
enhancing their ability to make faster, and better informed
decisions. Additional features include online school calendars (K-12
and college), interactive release schedule and 24-hour subscriber
support.
About Rentrak
Corporation
Rentrak
Corporation is an industry-advancing media measurement and research company,
serving the most recognizable names in the entertainment
industry. Reaching across numerous platforms including box office,
home entertainment, on-demand and linear television, broadband and mobile,
Rentrak provides unique and actionable insight for our clients and
partners. From the introduction of our revolutionary
Pay-Per-Transaction®
distribution and revenue-sharing system, which equipped Rentrak with the
intelligence and ability to deal with large, complex data streams, to the
company’s exclusive Essentials™ suite of services, Rentrak has redefined digital
audience measurement. Rentrak is headquartered in Portland, Oregon, with
additional offices in Los Angeles, New York City and Miami/ Ft.
Lauderdale. For more information on any of Rentrak’s services, please
visit www.rentrak.com.
Safe Harbor
Statement
When
used in this discussion, the words “anticipates,” “expects,'' “intends'' and
similar expressions are intended to identify forward-looking
statements. Such statements relate to, among other things, that
Rentrak is creating attractive value for its shareholders and is well positioned
for sustainable long-term growth and profitability; and are subject to certain
risks and uncertainties that could cause actual results to differ materially
from those projected. Factors that could affect Rentrak's financial
results include customer demand for movies in various media formats subject to
company guarantees, the company’s ability to attract new revenue-sharing
customers and retain existing customers, the company’s success in maintaining
its relationships with studios and other product suppliers, the company’s
ability to successfully develop and market new services to create new revenue
streams, and Rentrak’s customers continuing to comply with the terms of their
agreements. Additional factors that could affect Rentrak's financial
results are described in Rentrak's March 31, 2009 annual report on Form 10-K and
subsequent quarterly reports filed with the Securities and Exchange
Commission. Results of operations in any past period should not be
considered indicative of the results to be expected for future
periods.
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