Attached files
| file | filename |
|---|---|
| 8-K - FREDERICK'S OF HOLLYWOOD GROUP INC /NY/ | v168496_8k.htm |
| EX-99.1 - FREDERICK'S OF HOLLYWOOD GROUP INC /NY/ | v168496_ex99-1.htm |
EXHIBIT
99.2
FOR
IMMEDIATE RELEASE:
Frederick’s
of Hollywood Group Inc. to Share the Sexy with New Licensing
Program
-
- -
Company
hires Vault Agency to head licensing program
New York, New York – December 8, 2009
—Building upon more than 60 years of success in the women’s intimate
apparel business, Frederick’s of Hollywood Group Inc. (NYSE Amex: FOH)
(“Company”) has launched a licensing program for the ‘Frederick’s of Hollywood’
brand. Vault Agency, a leading licensing firm, has been hired to
manage the global licensing initiatives for the Company.
“There
are numerous product segments in which we believe the Company can successfully
license its ‘Frederick’s of Hollywood’ brand, building upon a long history with
female customers. We are currently in discussions with several
potential licensees and will announce any agreements as
appropriate. Frederick’s of Hollywood is synonymous with ‘sexy’
around the world and we will ensure that all its licensed products reinforce
that image,” stated Thomas Lynch, the Company’s Chairman and Chief Executive
Officer.
Mr. Lynch
continued, “We are excited to have Vault Agency represent the Company with its
licensing initiatives. They have extensive experience identifying
licensing and marketing opportunities for well-known companies and
entertainers. The licensing programs that Vault Agency creates
provide brand extension opportunities into merchandise categories, including
clothing and fragrances, as well as additional brand building media
opportunities in television, live entertainment and co-branded
ventures.”
Based in
Los Angeles, Vault Agency is headed by Amrita Sen, a graduate of the Wharton
School of Business and Harvard Business School. Ms. Sen’s company
represents corporate clients and celebrities in the area of merchandise
licensing, sponsorships and endorsements, including music clients such as 50
Cent, Sony Music Publishing, Universal Music Publishing and the family of Jimi
Hendrix; video game companies Nintendo and CAPCOM; fashion clients such as
English Laundry and Fender Apparel; and corporate/institutional clients
including The United States White House Gift Shop.
Forward Looking
Statement
Certain
of the matters set forth in this press release are forward-looking and involve a
number of risks and uncertainties. These statements are based on
management’s current expectations or beliefs. Actual results may vary
materially from those expressed or implied by the statements
herein. Among the factors that could cause actual results to differ
materially are the following: competition; business conditions and industry
growth; rapidly changing consumer preferences and trends; general economic
conditions; large variations in sales volume with significant customers;
addition or loss of significant customers; continued compliance with government
regulations; loss of key personnel; labor practices; product development;
management of growth, increases in costs of operations or inability to meet
efficiency or cost reduction objectives; timing of orders and deliveries of
products; foreign government regulations and risks of doing business abroad; and
the other risks that are described from time to time in Frederick’s of Hollywood
Group Inc.’s SEC reports. Frederick’s of Hollywood Group Inc. is
under no obligation to, and expressly disclaims any obligation to, update or
alter its forward-looking statements, whether as a result of new information,
future events, changes in assumptions or otherwise.
About Frederick’s of
Hollywood Group Inc.
Frederick’s
of Hollywood Group Inc. conducts its business through its multi-channel retail
division and wholesale division. Through our multi-channel retail
division, we primarily sell women’s intimate apparel and related products under
our proprietary Frederick’s of Hollywood® brand
through 132 specialty retail stores nationwide, our world-famous catalog and an
online shop at www.fredericks.com. With
its exclusive product offerings including Seduction by Frederick’s of Hollywood
and the Hollywood Extreme Cleavage® bra,
Frederick’s of Hollywood is the Original Sex Symbol®. Through
our wholesale division, we design, manufacture, source, distribute and sell
women’s intimate apparel, including sleepwear, robes, leisurewear and daywear,
to mass retailers, specialty and department stores, discount retailers, national
and regional chains and direct mail catalog marketers throughout the United
States and Canada. Current collections include the Cinema Etoile® premium
line of intimate apparel and our wholesale line of apparel sold as private label
programs.
Our press
releases and financial reports can be accessed on our corporate website at www.fohgroup.com.
This
release is available on the KCSA Strategic Communications Web site at www.kcsa.com.
CONTACT:
Frederick’s
of Hollywood Group Inc.
Thomas
Rende, CFO
(212)
798-4700
Investor
Contacts:
Todd
Fromer / Garth Russell
KCSA
Strategic Communications
212-896-1215
/ 212-896-1250
tfromer@kcsa.com
/ grussell@kcsa.com
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