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8-K - FORM 8-K REG FD MERRILL LYNCH PRESENTATION - Celanese Corpform8k_regfdmlpres.htm
Celanese Corporation
December 2009
 
 

 
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Forward Looking Statements
Reconciliation and Use of Non-GAAP Measures to U.S. GAAP
 Forward-Looking Statements
  This presentation may contain “forward-looking statements,” which include information concerning the company’s plans, objectives, goals, strategies, future revenues or performance, capital
 expenditures, financing needs and other information that is not historical information. When used in this release, the words “outlook,” “forecast,” “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,”
 “believes,” and variations of such words or similar expressions are intended to identify forward-looking statements. All forward-looking statements are based upon current expectations and beliefs and various
 assumptions. There can be no assurance that the company will realize these expectations or that these beliefs will prove correct. There are a number of risks and uncertainties that could cause actual results to differ
 materially from the forward-looking statements contained in this release. Numerous factors, many of which are beyond the company’s control, could cause actual results to differ materially from those expressed as
 forward-looking statements. Certain of these risk factors are discussed in the company’s filings with the Securities and Exchange Commission. Any forward-looking statement speaks only as of the date on which it is
 made, and the company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or
 unanticipated events or circumstances.
 Reconciliation of Non-U.S. GAAP Measures to U.S. GAAP
  This presentation reflects five performance measures, operating EBITDA, affiliate EBITDA, adjusted earnings per share, net debt and adjusted free cash flow, as non-U.S. GAAP measures. The
 most directly comparable financial measure presented in accordance with U.S. GAAP in our consolidated financial statements for operating EBITDA is operating profit; for affiliate EBITDA is equity in net earnings of
 affiliates; for adjusted earnings per share is earnings per common share-diluted; for net debt is total debt; and for adjusted free cash flow is cash flow from operations.
 Use of Non-U.S. GAAP Financial Information
 Operating EBITDA, a measure used by management to measure performance, is defined as operating profit from continuing operations, plus equity in net earnings from affiliates, other income and depreciation and
 amortization, and further adjusted for other charges and adjustments. We may provide guidance on operating EBITDA and are unable to reconcile forecasted operating EBITDA to a U.S.GAAP financial measure
 because a forecast of Other Charges and Adjustments is not practical. Our management believes operating EBITDA is useful to investors because it is one of the primary measures our management uses for its
 planning and budgeting processes and to monitor and evaluate financial and operating results. Operating EBITDA is not a recognized term under U.S. GAAP and does not purport to be an alternative to operating
 profit as a measure of operating performance or to cash flows from operating activities as a measure of liquidity. Because not all companies use identical calculations, this presentation of operating EBITDA may not
 be comparable to other similarly titled measures of other companies. Additionally, operating EBITDA is not intended to be a measure of free cash flow for management’s discretionary use, as it does not consider
 certain cash requirements such as interest payments, tax payments and debt service requirements nor does it represent the amount used in our debt covenants.
 Affiliate EBITDA, a measure used by management to measure performance of its equity investments, is defined as the proportional operating profit plus the proportional depreciation and amortization of its equity
 investments. Affiliate EBITDA, including Celanese Proportional Share of affiliate information on Table 8, is not a recognized term under U.S. GAAP and is not meant to be an alternative to operating cash flow of the
 equity investments. The company has determined that it does not have sufficient ownership for operating control of these investments to consider their results on a consolidated basis. The company believes that
 investors should consider affiliate EBITDA when determining the equity investments’ overall value in the company.
 Adjusted earnings per share is a measure used by management to measure performance. It is defined as net earnings (loss) available to common shareholders plus preferred dividends, adjusted for other charges
 and adjustments, and divided by the number of basic common shares, diluted preferred shares, and options valued using the treasury method. We may provide guidance on an adjusted earnings per share basis and
 are unable to reconcile forecasted adjusted earnings per share to a GAAP financial measure without unreasonable effort because a forecast of Other Items is not practical. We believe that the presentation of this
 non-U.S. GAAP measure provides useful information to management and investors regarding various financial and business trends relating to our financial condition and results of operations, and that when U.S.
 GAAP information is viewed in conjunction with non-U.S. GAAP information, investors are provided with a more meaningful understanding of our ongoing operating performance. This non-U.S. GAAP information is
 not intended to be considered in isolation or as a substitute for U.S. GAAP financial information.
 The tax rate used for adjusted earnings per share approximates the midpoint in a range of forecasted tax rates for the year, excluding changes in uncertain tax positions, discrete items and changes in
 management’s assessments regarding the ability to realize deferred tax assets. We analyze this rate quarterly and adjust if there is a material change in the range of forecasted tax rates; an updated forecast would
 not necessarily result in a change to our tax rate used for adjusted earnings per share. The adjusted tax rate is an estimate and may differ significantly from the tax rate used for U.S. GAAP reporting in any given
 reporting period. It is not practical to reconcile our prospective adjusted tax rate to the actual U.S. GAAP tax rate in any future period.
 Net debt is defined as total debt less cash and cash equivalents. We believe that the presentation of this non-U.S. GAAP measure provides useful information to management and investors regarding changes to
 the company’s capital structure. Our management and credit analysts use net debt to evaluate the company's capital structure and assess credit quality. This non-U.S. GAAP information is not intended to be
 considered in isolation or as a substitute for U.S. GAAP financial information.
 Adjusted free cash flow is defined as cash flow from operations less capital expenditures, other productive asset purchases, operating cash from discontinued operations and certain other charges and adjustments.
 We believe that the presentation of this non-U.S. GAAP measure provides useful information to management and investors regarding changes to the company’s cash flow. Our management and credit analysts use
 adjusted free cash flow to evaluate the company’s liquidity and assess credit quality. This non-U.S. GAAP information is not intended to be considered in isolation or as a substitute for U.S. GAAP financial
 information.
 Results Unaudited
 The results presented in this presentation, together with the adjustments made to present the results on a comparable basis, have not been audited and are based on internal financial data furnished to management.
 Quarterly results should not be taken as an indication of the results of operations to be reported for any subsequent period or for the full fiscal year.
 
 

 
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Celanese
($ million)
2009 3Q YTD Revenue:   $3,694
2009 3Q YTD Op. EBITDA: $620
Consumer Specialties
2009 3Q YTD Revenue: $817
2009 3Q YTD Op. EBITDA: $283
Advanced Engineered
Materials
2009 3Q YTD Revenue $569
2009 3Q YTD Op. EBITDA: $84
Industrial Specialties
2009 3Q YTD Revenue: $745
2009 3Q YTD Op. EBITDA: $90
Acetyl Intermediates
2009 3Q YTD Revenue: $1,860
2009 3Q YTD Op. EBITDA: $229
Strong financial performance in a challenging year
Celanese diversified portfolio delivers
shareholder value through leading franchises
 
 

 
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Portfolio Characteristics
Financial Impact
Acetyl Intermediates
(Acetic Acid, Vinyl Acetate
Monomer, Acetyl Derivatives)
 A global leader
 Advantaged technology
 Superior cost position
 Capital efficient
 More stable EBITDA
Advanced Engineered
Materials
(Engineered Thermoplastics and
Polymers)
 Industry-leading technology
 Strong product pipeline
 Higher growth
 Margin expansion 
Industrial Specialties
(Vinyl Emulsions and Polymers)
 Upstream integration
 Emerging economy opportunities
 Growth through innovation
 Asia growth
 Increased demand for low VOC
Consumer Specialties
(Acetate Flake and Tow, High
Intensity Food Sweetener)
 Stable cash generation
 Industry-leading partnerships in
 Asia
 Cash flow
 Stable
Balanced portfolio creates a unique hybrid business model
Portfolio well-positioned to deliver and
execute
 
 

 
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Divest non-core assets and
revitalize underperforming
businesses
Aggressively
align with our customers
and their markets to
capture growth
Participate in
businesses where we have
a sustainable competitive
advantage
Leverage and build on
advantaged positions that
optimize our portfolio
FOCUS
GROWTH
REDEPLOYMENT
INVESTMENT
Celanese
Strategic
Pillars
Celanese’s strategic DNA remains consistent
 
 

 
6
 Balanced footprint in key
 regions
 Recovering conditions in key
 end-use industries
 Attractive balance sheet with
 strong cash generation
Geographic
Demand
Capital Structure
 Sustainable fixed spending
 reductions
 Efficient and scalable capital
 Global macro trends driving
 customer growth
Operating
Innovation
 Celanese Advantages Celanese Levers of Value
Increasing the earnings power of the business through multiple levers
Why Celanese? Why Celanese Now?
 
 

 
7
Operating EBITDA
~$1,100 million
$1,600-1,800 million
Second half 2009 performance provides platform for future growth
Increased earnings power drives significant
shareholder value
 
 

 
8
Earnings power of portfolio expected to double from today’s level
Expanded Earnings Power
 Group
Capital
Structure Lever
Demand
Lever
Geographic
Lever
Operating
Lever
Innovation
Lever
2009E to
Recovery
EBITDA
Growth*
 Advanced
 Engineered
 Materials
X
X
X
X
$275-325MM
 Consumer
 Specialties
X
X
$10-60MM
X
X
X
X
$275-375MM
 Industrial
 Specialties
X
X
X
X
$75-125MM
* “2009 to Recovery EBITDA Growth” based on Nov. 20, 2009 first call consensus EBITDA estimate and management’s previous Recovery range of $1.6 - 1.8 billion.
Levers build significant earnings power of
the portfolio
 
 

 
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Recent strategic actions build earnings power of portfolio
  MOU announced for Acetate
 expansion project with current
 China partner
Consumer
Specialties
 2011+: Increased earnings
 through JV dividends
  Nanjing VAE / Emulsion
 capacity expansion
Industrial
Specialties
 2011+: Volume expansion
 supporting growth in China
Well defined path forward - delivering
today
  Nanjing successfully expanded
 to 1.2 kt/a acid capacity
  Pardies site closure project on
 schedule for completion end of
 2009
  Jiangxi Jiangwei VAM sourcing
 agreement
Acetyl
Intermediates
  2010+: $40-50 million
  operating margin
  improvement
  Strengthen derivatives
 position
  Launch of innovative impact
 modified POM
Advanced
Engineered
Materials
 2010+: $500 million
 application opportunity
 growth
 
 

 
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Automotive Opportunity
 Current “best-in-class”
 translation to all models
 yields
translation
 opportunity
 Westernization of current
 China production drives
 
China opportunity
 Successful
 commercialization of
 application R&D creates
 
pipeline opportunity
3.0
Total AEM
Today
Total
Competitors
Today
Translation
China
Pipeline
Total
Opportunity
Significant opportunities exist in ~$3 billion industry space
AEM: Application development creates
current - and future - opportunities
 
 

 
11
Improvement in POM Technical
Performance
New Ticona
POM Space
Existing
POM Space
Increase weldline strain @ break %
Technology enables additional $500 million application space
opportunity
Automotive Applications
 Chemical resistance
 Superior impact & weldline strength
 Elevated heat deflection temperature
Industrial Applications
 Higher stiffness (Modulus)
 Improved slip & wear performance
 Less mold deposit
Consumer Applications
 Design freedom
 Superior impact and weldline strength
Incremental $500 Million
Application Opportunity
Ticona: Growing application space through
innovation
 
 

 
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Source: Celanese internal estimates
MOU announced for expansion project with current China partner
kT
China
ROW
Chinese Imports
Chinese Domestic
Production
Tow Demand Growth
Additional Demand
Growth
$230 million
Operating EBITDA
2005 Base
Productivity
Recovery
Growth
Operating &
Innovation
2006 - 2010
Strategic Objectives
>$50 million
2009 to “Recovery”
Strategic Objectives
$20-30 million
$350-400 million
CS: Acetate Tow demand in China will drive
worldwide growth
 
 

 
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A Growing
Franchise
 Proven execution and leadership capability
 Significant value from downstream derivatives
 Build upon advantages to optimize returns over the
 long-term
 Long-term growth rates in excess of GDP
 Favorable position on a steep industry cost curve
 Advantaged raw material and conversion position
 Flexible manufacturing and low-cost capacity
An Advantaged
Business in an
Attractive Industry
Technology leadership at the heart of Acetyl competitive position
AI: A growing franchise in an attractive industry
 
 

 
14
 Manufacturing
 realignment and
 Nanjing expansion
 further improving cost
 position
 Reinvestment
 economics challenged
 for non-leading
 technologies
2009/2011E Acetic Acid Cost Curve (kT)
By Prod
Avg Other Leading
Technology
Effective Industry Utilization Rates
Ethylene
Highest Cost
China MeOH
Ethanol
Average Celanese
Lower Cost
China MeOH
Source: Celanese internal estimates
Pricing for CE to
earn >15% EBITDA
AI: New capacity not expected to impact
Celanese’s advantaged position
on the cost curve
 
 

 
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IS: Global leader in emulsions systems for
environmentally-friendly paints and coatings
 Consumer perception favoring “greener”
 building products
 Regulation shifting to low-VOC content
 Celanese building off of a European
 leadership position
Global opportunity of $400-500 million - Nanjing expansion
announced to meet growing China demand
European VAE Growth
Celanese EcoVAE® Progress
 14 new customers utilizing EcoVAE®
 Projects with six major paint producers
 Launching new EcoVAE® products
  Low-VOC exterior paint
  Acrylic replacement in Non-Flats
 Expanding EcoVAE® products to Asia
 
 

 
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Productivity Driven
Tax Rate
Represents approximately $1.00 per share in
2010 earnings improvement
2010 Earnings Improvement
  AEM: Destocking complete
  AI: Technology, 2009 FIFO effect
  IS: Asia growth focus
  CS: Sustain performance
  Pardies & Cangrejera closures
  Other manufacturing realignment
  SG&A realignment
  Sustain lower tax rate
  Benefits of manufacturing and
  administrative restructuring
  Cash taxes rate expected
  to be similar
Volume Driven
$80 - $100
At least $100
Low 20% range
vs. 29%
 $ in millions
 
 

 
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Strong cash generation continues throughout economic cycle
2010E Cash Generation off EBITDA Base
$ in millions
2010E
Comments
Cash Taxes
$140 - $160
Consistent with earnings growth and lower tax rate
Capital Expenditures
$240 - $260
Continued focus on cost reduction and growth
through Nanjing VAE expansion
Reserve/Other
$110 - $130
Increase primarily related to fixed spending
reduction efforts
Net Interest
$200 - $210
Unchanged from 2009
Pension
$40 - $50
No significant increase expected in 2010
Adjusted Free Cash
Outflows
$730 - $810
Hybrid portfolio well positioned 
 
 

 
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Available Cash
Cash (as of 9/30/2009)
$1,293
Kelsterbach Spending
~($300)
Operating Cash
~($300)
Cash Available for
Strategic Purposes
~$700
 Ticona Kelsterbach relocation
 cash flow neutral through end of
 2010
 Expect to continue to generate
 positive free cash flow
 Productivity investments
 expected to be self-funding
Significant cash available for strategic purposes after anticipated
cash commitments
$ million
Positive cash generation and portfolio
improvements enhance our cash position
 
 

 
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Term Loan - $2.8 billion
Other Debt Obligations - $775 million
Cash - $1.3 billion
Net Debt - $2.3 billion
Revolver - $600 million
Cost
Stability
Flexibility
Structure Characteristics
Primary Components
Solid liquidity position and covenant-lite term loan create
advantaged capital structure
Credit Linked Facility - $136 million
Celanese capital structure
 
 

 
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Why Celanese? Why Celanese Now?
Significant value upside over current share price
Geographic
Demand
Capital Structure
Operating
Innovation
Track record
of execution
High return
opportunities
 $1.6-1.8 billion recovery
 earnings
 Rapid earnings growth of
 the current base -
 $1.00/share growth in
 2010
 Over $2 billion of cash
 generation through 2014
 Returns continue to
 exceed weighted
 average cost of capital
 More stable earnings
 profile
 Levers of Value Shareholder Value
 
 

 
Celanese Corporation
December 2009
 
 

 
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Acetyl Intermediates
Industrial Specialties
Advanced Engineered Materials
Consumer Specialties
JVs Dividends
PVOH Divesture
3Q 2009
Segment Operating EBITDA Recovery
 
 

 
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Celanese Global Manufacturing Locations
All values shown in kT per year
Singapore
Acid = 600
VAM = 210
Esters = 130
Frankfurt, Germany
VAM = 285
Esters = 40
Tarragona, Spain
VAM = 200
Bay City, TX
VAM = 300
Clear Lake, TX
Acid = 1,200
VAM = 310
Cangrejera,
Mexico
Anhydride = 90
Esters = 105
VAM = 115
Pardies, France
(announced closure)
Acid = 440
VAM = 150
Nanjing, China
Acid = 1,200
(expansion)
VAM = 300
Anhydride = 100
 Utilization of all
 global Celanese
 acetic acid and
 downstream sites to
 meet global customer
 needs
 Ensure all Celanese
 sites have a leading
 cost structure
 Strategy to remove
 high cost facilities
Roussillon, France
Anhydride = 30
Celanese well-positioned globally to meet changing demand landscape
Pampa, TX
(site closed)
Acid = 290
Anhydride = 145
Esters = 60
Leading global footprint positioned to meet
customer demand
 
 

 
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Company
Capacity
2007
2008
2009
2010
2011
BP / Sinopec
550 kt
Sipchem
430 kt
Sopo (expansion)
600 kt
Wujing (expansion)
500 kt
Yangkuang Cathay
350 kt
Henan Shunda
200 kt
HC
Tianjin Bohei
200 kt
HC
Hualu Hensheng
200 kt
HC
Henan Yima
200 kt
Yunan Yunwei
200 kt
Kingboard
400 kt
A
A
A
A
A
A
A
A
X
X
X
X
X
X
X
X
X
Company Announced Startup
Current Update
A
CE 2005 Update
SU = Actual plant startup
X
CE 2006 Update
HC = Highest Cost
X
CE 2007 Update
X
X
X
X
X
X
X
SU
X
SU
Viability of many higher cost projects is in question
1Celanese internal analysis and opinion
?
A
SU
X
A
A
?
Timing in question
Timing in question
Forecast Capacity Expansions1
Delays in project startups likely to continue
 
 

 
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Majority of announced capacity additions challenged in today’s
pricing environment
1Source: Celanese internal estimates, Tecnon 2008. Based on nameplate capacity
Disadvantaged technology
Significant differentiation in technology of
announced expansions
 
 

 
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Balance for “high return” productivity and capital efficient growth
Note: Not including Kelsterbach plant relocation
Maintain Plant
Other Growth
Nanjing
Productivity
Capital Spending by Category
Efficient use of cash
 
 

 
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