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8-K - FORM 8-K - CHOICE HOTELS INTERNATIONAL INC /DEd8k.htm
Investor Presentation
December 2009
Exhibit 99.1


2
DISCLAIMER
Certain matters discussed throughout all of this presentation constitute forward-looking statements within the
meaning of the federal securities law. Generally, our use of words such as “expect,” “estimate,” “believe,”
“anticipate,” “will,” “forecast,” “plan,” “project,” “assume” or similar words of futurity identify statements that are
forward-looking and that we intend to be included within the Safe Harbor protections provided by Section 27A of the
Securities Act and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are based
on management’s current beliefs, assumptions and expectations regarding future events, which in turn are based
on information currently available to management. Such statements may relate to projections for the company’s
revenue, earnings and other financial and operational measures, company debt levels, payment of stock dividends,
and future operations. We caution you not to place undue reliance on any forward-looking statements, which are
made as of the date of this presentation. Forward-looking statements do not guarantee future performance and
involve known and unknown risks, uncertainties and other factors.
Several factors could cause actual results, performance or achievements of the company to differ materially from
those expressed in or contemplated by the forward-looking statements. Such risks include, but are not limited to,
changes to general, domestic and foreign economic conditions; operating risks common in the lodging and
franchising industries; changes to the desirability of our brands as viewed by hotel operators and customers;
changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in
technology utilized for reservations systems and other operating systems; fluctuations in the supply and demand for
hotels rooms; and our ability to manage effectively our indebtedness. These and other risk factors are discussed in
detail in the Risk Factors section of the company’s Form 10-K for the year ended December 31, 2008, filed with the
Securities and Exchange Commission on March 2, 2009.  We undertake no obligation to publicly update or revise
any forward-looking statement, whether as a result of new information, future events or otherwise.


3
CHOICE HOTELS OVERVIEW
Leading gainer of US hotel market
share*
9.5% share of branded US hotels (+190
basis points over trailing 5 years)*
2nd largest U.S. hotelier*
65+ year-old company with well-known,
diversified brands suitable for various
stages of hotel life cycle
Core competencies and services drive
demand for our brands and deliver
business for our franchisees
Global pipeline of 860 hotels under
construction, awaiting conversion or
approved for development
Source:
Choice
Internal
Data,
September
30,
2009.
Pipeline
data
as
of
September
30,
2009
* Based on number of hotels as of September 30, 2009 (Smith Travel Research)
Fee-for-service business model
Predictable, profitable, long-term growth
in a variety of lodging and economic
environments
Cumulative free cash flows of more than
$1 billion since 1997
>99% returned to shareholders through
share repurchases and dividends
Capital “light”
model generates strong
returns on invested capital
Long-term franchise contracts and scale
represent barriers to entry
Strong, Growing, Global Hotel
Franchising Business
Highly Attractive Business Model
With Strong Financial Returns


4
0
2
4
6
8
10
12
14
Wyndham
Choice
IHG
Hilton
Marriott
Best Western
Accor
Carlson
Starwood
Hyatt
2004
2005
2006
2007
2008
2009
ONE OF THE LARGEST HOTELIERS
Source: Smith Travel Research, September 30, 2009.
Market Share
11.5%
9.5%
6.0%      5.9%       5.5%      3.9%      1.9%       1.2%        0.9%        0.6%
5 yr. bps
(04-09)
-60
190
80
150          100         -60
-50          10
10
-80
Leading Gainer of Market Share (% of Hotels Open in U.S.)


5
* Excludes cost of land
Conversion
$45,000+
$105,000+
$50
$70
$100+
Targeted Average Daily Rate
$85
FAMILY OF WELL KNOWN AND
DIVERSIFIED BRANDS
New Construction
Source: Choice Internal Data, April 2009


6
Source: Smith Travel Research, Choice Internal Data, September 30, 2009
WELL POSITIONED FOR LONG-TERM NEW
CONSTRUCTION HOTEL GROWTH IN LIMITED
SERVICE SEGMENT
Domestic Hotels
1,712
1,457
747
615
464
1,672
601
389
Holiday Inn
Express
Hampton
Inn / Inn &
Suites
La Quinta
Inn/Inn &
Suites
Fairfield
Inn
Country Inn
& Suites


7
Source: Smith Travel Research, Choice Internal Data, September 30, 2009
SIGNIFICANT GROWTH OPPORTUNITIES
REMAIN IN LARGE CONVERSION MARKET
Chart does not include
17,000+ independent
hotels
in budget, economy and
mid-scale segments           
Best
Western
Holiday Inn
Express
Motel 6
La Quinta Inn/
La Quinta Inn
& Suites
Hampton Inn /
Hampton Inn
& Suites
Fairfield
Inn
Red Roof
Inn
Knights
Inn
Days Inn
Holiday Inn /
Holiday Inn
Select
Americas
Best Value
Inn
Travelodge
Howard
Johnson
Microtel
Super 8
Ramada/
Ramada
Limited
Domestic Hotels
2,041
1,896
1,712
1,678
1,672
731
747
615
547
366
297
167
309
350
752
795
958
341
963
374


8
DOMESTIC PIPELINE OF 744 HOTELS
194
134
130
65
29
34
31
44
37
43
Mid-scale
Extended Stay
Economy
Upscale
Source: Choice Internal Data, September 30, 2009
New Construction
Conversion
3


9
1,116 properties
Over 35 countries and
territories on 5
continents
Large global “pure
hotel franchising”
business
Track record of
consistent,
conservative,
profitable growth
Significant long-term
growth opportunity in
underrepresented
regions/countries
116 hotels under
construction, awaiting
conversion or
approved for
development
Source: Choice Internal Data, September 30, 2009
STRONG PRESENCE IN MAJOR
TRAVEL MARKETS OUTSIDE OF THE U.S.
279 hotels
Canada
262 hotels
Australia,
New Zealand
& Papa New
Guinea
1 hotel
Singapore
3 hotels
China
58 hotels
Japan
1 hotel
Malaysia
29 hotels
India
53 hotels
Brazil
13 hotels
Central
America
18 hotels
Mexico
1 hotel
Lebanon
237 hotels
Continental
Europe, UK
& Ireland
161 hotels
Scandinavia


10
SERVICES LIFECYCLE IMPROVES
BRANDS AND PROPERTY PERFORMANCE
FRANCHISED
FRANCHISED
PROPERTIES
PROPERTIES
RETURN ON
RETURN ON
INVESTMENT
INVESTMENT
Brand Planning
and Management
Targeted, differentiated
programs, amenities and
services for each brand
Brand Performance
Revenue and guest service
consulting
Inventory and rate
management
Local sales and marketing
Independent third-party quality
assurance
Training
On-site
Regional
Web-based
GM Certification
Opening Services
Ensure hotels open
successfully and meet or
exceed brand standards
Portfolio
Management
Repositioning
Relicensing
Termination
Procurement
Services
Value-engineered
prototypes and
design packages
Negotiated vendor
relationships


11
MARKETING LEVERAGES SIZE,
SCALE AND DISTRIBUTION
$300-plus million in annual marketing and reservation system fees
Leverage expertise in on-line, targeted interactive marketing to influence
guest hotel stay decisions
Multi and single brand advertising campaigns
Focus on driving guests to Choice central channels
Facilitate “one-stop”
shopping
Strong and growing loyalty program
Growing brand awareness
Source: Choice Internal Data, September 2009


12
STRONG AND GROWING AIDED
BRAND AWARENESS
98
77
43
87
72
99
90
62
89
82
95
57
29
20
40
14
14
Comfort
Inn
Comfort
Suites
Sleep Inn
Quality
Clarion
Econo
Lodge
Rodeway
Inn
MainStay
Suburban
Cambria
Suites
Choice
Hotels
2001
2008
Source: Percentage
of
survey
respondents.
Millward
Brown,
December
2008


13
8.3%
10.0%
12.2%
15.3%
16.2%
17.9%
20.3%
24.6%
21.8%
2001
2002
2003
2004
2005
2006
2007
2008
2009 YTD
08/31/09
STRONG, GROWING LOYALTY PROGRAM
Comprehensive loyalty rewards program
More than 9 million members worldwide as of
November
2009
contribute
24.6%
of
domestic
gross room revenues
More than 1.75 million members added in 2009
Delivers incremental business to all Choice brand
hotels
Important selling point for franchise sales
Source: Choice Internal Data, November 2009.
Choice Privileges Revenue as Percent
of Domestic Gross Room Revenues


14
LARGE AND GROWING CENTRAL RESERVATIONS
SYSTEM (“CRS”) DELIVERY PUTS “HEADS IN BEDS”
All
Hotel Direct
Reservation
Choice Central
Reservation
Contribution
1/3
Domestic Franchise System
Gross Room Revenue Source
Domestic Choice CRS
Net Room Revenue
$1,161
$1,638
$1,000
$1,200
$1,400
$1,600
$1,800
2005
2006
2007
2008
$ in Millions
Source: Choice Internal Data, December 2008


15
Central Channel ADR
Source: Choice Internal Data, December, 2008
47%
62%
23%
35%
15%
18%
2005
2006
2007
2008
Internet
Voice
Travel Agent (GDS)
Domestic Choice CRS
Net Channel Share
$73.72
$66.11
$77.78
$71.59
$84.03
$73.35
2005
2006
2007
2008
Systemwide
Call Center
choicehotels.com
SIGNIFICANT AVERAGE DAILY RATE PREMIUM
ON CENTRAL RESERVATIONS BOOKINGS


16
MANAGING DIFFERENTLY
IN LODGING DOWNTURN
Leverage brand preference and conversion opportunity during
lodging down cycle to drive market share
Reallocate resources and deliver tools to position franchisees to
capture larger share of shrinking travel demand
Implement contingency plans at all levels of the organization
Delay non-mission critical operating and capital spending
Ensure adequate liquidity


17
LODGING DOWNCYCLE TRENDS
-5.0
-4.0
-3.0
-2.0
-1.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
GDP
Demand
Supply
1990 +2.0%
1991 - 2.5%
1992 +2.5%
2001  -7.0%
2002 -2.7%
2003  +0.3%
Financial
Markets/
Housing Crisis
IND. REVPAR
IND. REVPAR
1990 +1.7%
1991 - 2.7%
1992 +1.4%
CHH REVPAR
CHH REVPAR
2001  -2.4%
2002  -3.8%
2003  -0.8%
Each
recession
-
supply
grew
faster
than
demand
and
the
economy
(GDP)
9/11
recession
Gulf war
recession
Source: Bureau of Economic Analysis, Blue Chip Economic Indicators, Smith Travel Research, Choice Internal Data, May, 2009


18
184
174
116
63
128
182
237
288
327
261
109
134
124
184
241
342
370
402
432
443
437
355
318
298
300
304
470
552
639
720
770
698
464
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
09/30/09
TTM
New Construction
Conversion
Total
Source: Choice Internal Data, September 30, 2009
CONVERSION BRAND FRANCHISE SALES
OPPORTUNITY IN SOFT NEW CONSTRUCTION
ENVIRONMENT


19
153
188
158
146
190
254
332
147
403
312
378
5.0%
6.0%
4.9%
4.4%
5.5%
7.0%
8.7%
3.2%
7.0%
9.3%
9.6%
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
9/30/09
TTM
Relicensing Contracts
Relicensings as % of the prior year's ending system size
Source: Choice Internal Data, September 30, 2009
RELICENSING ACTIVITY SIMILAR TO NEW
CONSTRUCTION BRAND SALES


20
STRONG, STEADY FRANCHISE
SYSTEM GROWTH
3,123
3,244
3,327
3,482
3,636
3,834
4,048
4,211
4,445
4,716
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
258
266
271
282
310
329
339
354
374
294
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Domestic Hotels On-Line
Domestic Rooms On-Line
(in thousands)
Source: Choice Internal Data, December 2008
CAGR = 4.5%
CAGR = 5.3%
CAGR = 4.0%
CAGR = 4.9%


21
FRANCHISING REVENUE STREAM LESS
VOLATILE THAN REVPAR
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
$0
$50
$100
$150
$200
$250
$300
$350
CHH RevPAR
STR Chain Scale (Supply Weighted)
Industry RevPAR
Franchising Revenue
Source: Smith Travel Research, Choice Internal Data, December 2008
($ in millions)


22
ADJUSTED EBITDA LESS VOLATILE
THAN INDUSTRY PROFITABILITY
0
5
10
15
20
25
30
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
0
50
100
150
200
250
Industry Profits
Adjusted EBITDA
Source: Smith Travel Research, Choice Internal Data, December 2008


23
CAPITAL “LIGHT”
MODEL GENERATES
STRONG RETURNS ON INVESTED CAPITAL
19.5%
78.5%
15.2%
16.1%
14.7%
27.6%
36.7%
49.7%
62.9%
68.8%
59.5%
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Source: Choice Internal Data, December 2008


24
TRACK RECORD OF STRONG
EARNINGS PER SHARE GROWTH
$0.40
$0.51
$0.51
$0.58
$0.76
$0.93
$1.07
$1.26
$1.49
$1.74
$1.75
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Source: Choice Internal Data, December 2008, Per Share Amounts Retroactively Adjusted For 2005 Stock Split
Adjusted Diluted Earnings Per Share
Note: See appendix for reconciliation of adjusted diluted earnings per share to diluted earnings per share. To improve comparability certain employee severance
amounts included in the determination of adjusted diluted earnings per share in this presentation for 2008 and 2007 differ from amounts reported in exhibit 8 of our
February 10, 2009 earnings announcement.


25
-
2.1
7.9
7.2
24.0
10.8
5.7
6.4
4.9
3.2
1.6
2.2
9.8 x
10.2 x
14.8 x
20.3 x
17.0 x
14.9 x
11.0 x
11.9 x
10.2 x
8.6 x
11.3 x
11.9 x
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
9/30/2009
Millions of Shares Repurchased
Avg. TEV/EBITDA
Source: Capital IQ, Choice Internal Data, September 30, 2009. Share amounts for 2005 and prior years retroactively adjusted for 2005 two-for-one stock
split
Remaining authority on current authorization –
3.9 million shares as of September 30, 2009
OPPORTUNISTIC SHARE REPURCHASES KEY
PART OF CAPITAL ALLOCATION STRATEGY


26
CREDIT STRENGTHS
Solid investment grade company
Moody’s Baa3
Standard & Poor’s BBB
Strong liquidity position
$350 million committed revolver matures June 2011 with $58 million
available as of September 30, 2009
No debt maturities until 2011
Substantial financial flexibility
Minimal contingent liability exposure
Source: Choice Internal Data, September 30, 2009.


27
ROYALTY FEE “LEVERS”
Domestic Royalty Impact
Estimated
Impact on Full
Year Royalties
1
Estimated
Impact on Full
Year
Diluted EPS
2,3
RevPAR
Improvement
1% =
$2.0 million
$0.02
5% =
$9.9 million
$0.10
New Franchise Growth
1% (49 units) =
$2.0 million
$0.02
5% (245 units) =
$9.9 million
$0.10
Improvement in
Royalty Rate
1 bps increase =
$0.5 million
$0.005
5 bps increase =
$2.3 million
$0.02
(1) Based
on
current
annual
RevPAR
forecast
at
September
30,
2009
(2) Assumes outstanding diluted shares of 60.4 million
(3) Assumed tax rate of 37.2%
Source: Choice Internal Data, September 2009


28
STRATEGIC AGENDA FOR CHOICE’S BRANDS,
GROWTH AND SHAREHOLDERS
Continue core brand market share, unit growth and brand
performance improvements
Continue shareholder-friendly capital allocation policies
Leverage financial capacity/strength to expand scale of emerging
brands
Evaluate opportunities to enter new segments
Continue international expansion


29
Appendix
Reconciliation of Non-GAAP
Financial Measurements to GAAP


30
DISCLAIMER
Adjusted
franchising
margins,
adjusted
earnings
before
interest,
taxes
depreciation
and
amortization (EBITDA), adjusted net income, adjusted diluted earnings per share (EPS),
franchising revenues,  net operating profit after tax (NOPAT), return on average invested
capital (ROIC) and free cash flows are non-GAAP financial measurements. These
financial
measurements
are
presented
as
supplemental
disclosures
because
they
are
used by management in reviewing and analyzing the company’s performance. This
information should not be considered as an alternative to any measure of performance
as
promulgated
under
accounting
principles
generally
accepted
in
the
United
States
(GAAP), such as operating income, net income, diluted earnings per share, total
revenues or net cash provided by operating activities.  The calculation of these non-
GAAP measures may be different from the calculation by other companies and therefore
comparability may be limited. The company has included the following appendix which
reconcile these measures to the comparable GAAP measurement.


31
FRANCHISING REVENUES AND ADJUSTED
FRANCHISING MARGINS
Source: Choice Internal Data, December 2008
($ amounts in thousands)
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2008
2007
2006
2005
2004
2003
Total Revenues
641,680
$      
615,494
$      
539,903
$      
472,098
$      
428,208
$      
385,866
$      
Adjustments:
     Marketing and Reservation 
(336,477)
       
(316,827)
       
(273,267)
       
(237,822)
       
(220,732)
       
(195,219)
       
     Product Sales
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
     Hotel Operations
(4,936)
           
(4,692)
           
(4,505)
           
(4,293)
           
(3,729)
           
(3,565)
           
Franchising Revenues
300,267
$      
293,975
$      
262,131
$      
229,983
$      
203,747
$      
187,082
$      
Operating Income
174,596
$      
185,199
$      
166,625
$      
143,750
$      
124,983
$      
113,946
$      
Adjustments
     Hotel Operations
(1,502)
           
(1,451)
           
(1,311)
           
(1,068)
           
(725)
              
(842)
              
     Acceleration of Management Succession Plan
6,605
            
-
                 
-
                 
-
                 
-
                 
-
                 
     Executive Termination Benefits
-
                 
3,690
            
-
                 
-
                 
-
                 
-
                 
     Loan Reserves Related to Impaired Notes Receivable
7,555
            
-
                 
-
                 
-
                 
-
                 
-
                 
     Product Sales
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
     Impairment of Friendly Investment
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
Net
187,254
$      
187,438
$      
165,314
$      
142,682
$      
124,258
$      
113,104
$      
Adjusted Franchising Margin
62.4%
63.8%
63.1%
62.0%
61.0%
60.5%
Note: To improve comparability certain employee severance amounts included in the determination of adjusted franchising margins in this presentation for 2008
and 2007 differ from amounts reported in exhibit 8 of our February 10, 2009 earnings announcement.


32
FRANCHISING REVENUES AND ADJUSTED
FRANCHISING MARGINS (CONTINUED)
Source: Choice Internal Data, December 2008
($ amounts in thousands)
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2002
2001
2000
1999
1998
1997
Total Revenues
365,562
$      
341,428
$      
352,841
$              
324,203
$              
165,474
$              
175,416
$            
Adjustments:
     Marketing and Reservation 
(190,145)
       
(168,170)
       
(185,367)
               
(162,603)
              
-
                         
-
                       
     Product Sales
-
                 
-
                 
-
                         
(3,871)
                   
(20,748)
                  
(23,806)
               
     Hotel Operations
(3,331)
           
(3,215)
           
(1,249)
                    
-
                        
(1,098)
                    
(17,303)
               
Franchising Revenues
172,086
$      
170,043
$      
166,225
$              
157,729
$              
143,628
$              
134,307
$            
Operating Income
104,700
$      
73,577
$        
92,427
$                 
94,170
$                 
85,151
$                 
77,068
$              
Adjustments
     Hotel Operations
(385)
              
(714)
              
(640)
                       
-
                        
35
                          
(1,679)
                  
     Acceleration of Management Succession Plan
-
                 
-
                 
-
                         
-
                        
-
                         
-
                       
     Executive Termination Benefits
-
                 
-
                 
-
                         
-
                        
-
                         
-
                       
     Loan Reserves Related to Impaired Notes Receivable
-
                 
-
                 
-
                         
-
                        
-
                         
-
                       
     Product Sales
-
                 
-
                 
-
                         
12
                          
(1,216)
                    
(1,037)
                  
     Impairment of Friendly Investment
-
                 
22,713
          
-
                         
-
                        
-
                         
-
                       
Net
104,315
$      
95,576
$        
91,787
$                 
94,182
$                 
83,970
$                 
74,352
$              
Adjusted Franchising Margin
60.6%
56.2%
55.2%
59.7%
58.5%
55.4%


33
RETURN ON INVESTED CAPITAL
Source: Choice Internal Data, December 2008
(a) Operating income and tax rate for the year ended December 31, 2001 have been adjusted to exclude the effect
of a $22.7 million impairment charge related to the write-off of the company’s investment in Friendly Hotels.
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in millions)
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
1997
1998
1999
2000
2001
2002
Operating Income (a)
$77.1
$85.2
$94.2
$92.4
$96.3
$104.7
Tax Rate(a)
41.7%
41.7%
39.5%
39.0%
35.0%
36.5%
After-Tax Operating Income
45.0
49.7
57.0
56.4
62.6
66.5
+ Depreciation &
Amortization
9.2
6.7
7.7
11.6
12.5
11.3
-
Maintenance CAPEX
9.2
6.7
7.7
11.6
12.5
11.3
Net Op. Profit After-tax (NOPAT)
$45.0
$49.7
$57.0
$56.4
$62.6
$66.5
Total Assets
386.4
398.2
464.7
484.1
321.2
316.8
-
Current Liabilities
68.2
64.7
88.7
93.8
71.2
84.3
Invested Capital
318.2
333.6
375.9
390.3
250.0
232.5
Return on Average Invested Capital
17.8%
15.2%
16.1%
14.7%
19.5%
27.6%


34
RETURN ON INVESTED CAPITAL (CONTINUED)
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in millions)
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2003
2004
2005
2006
2007
2008
Operating Income (a)
$113.9
$125.0
$143.8
$166.6
$185.2
$174.6
Tax Rate(a)
36.1%
35.1%
33.0%
27.4%
36.0%
36.3%
After-Tax Operating Income
72.8
81.1
96.3
121.0
118.5
111.2
+
Depreciation &
Amortization
11.2
9.9
9.1
9.7
8.6
8.2
-
Maintenance CAPEX
11.2
9.9
9.1
9.7
8.6
8.2
Net Op. Profit After-tax (NOPAT)
$72.8
$81.1
$96.3
$121.0
$118.5
$111.2
Total Assets
267.3
263.4
265.3
303.3
328.4
328.2
-
Current Liabilities
102.2
102.1
120.3
139.8
147.5
135.1
Invested Capital
165.1
161.3
145.0
163.5
180.9
193.1
Return on Average Invested Capital
36.7%
49.7%
62.9%
78.5%
68.8%
59.5%


35
FREE CASH FLOWS
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
($ in thousands)
2008
2007
2006
2005
2004
Net Cash Provided by Operating Activities
104,399
$                   
145,666
$        
153,680
$        
133,588
$        
108,908
$         
Net Cash Provided (Used) by Investing Activities
(20,265)
                      
(21,284)
           
(17,244)
           
(24,531)
           
(14,544)
           
Free Cash Flows
84,134
$                     
124,382
$        
136,436
$        
109,057
$        
94,364
$           


36
FREE CASH FLOWS (continued)
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
($ in thousands)
2003
2002
2001
2000
1999
1998
Net Cash Provided by Operating Activities
115,304
$        
99,018
$          
101,712
$        
53,879
$          
65,040
$          
38,952
$          
Net Cash Provided (Used) by Investing Activities
27,784
            
(14,683)
           
87,738
            
(16,617)
           
(36,031)
           
(9,056)
             
Free Cash Flows
143,088
$        
84,335
$          
189,450
$        
37,262
$          
29,009
$          
29,896
$          


37
ADJUSTED EBITDA
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in thousands)
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2008
2007
2006
2005
2004
2003
Operating Income
174,596
$      
185,199
$      
166,625
$      
143,750
$      
124,983
$      
113,946
$      
Adjustments
Acceleration of Management Succession Plan
6,605
            
-
               
-
               
-
               
-
               
-
               
Executive Termination Benefits
-
               
3,690
            
-
               
-
               
-
               
-
               
Loan Reserves Related to Impaired Notes Receivable
7,555
            
-
               
-
               
-
               
-
               
-
               
Product Sales
-
               
-
               
-
               
-
               
-
               
-
               
Impairment of Friendly investment
-
               
-
               
-
               
-
               
-
               
-
               
Depreciation and Amortization
8,184
            
8,637
            
9,705
            
9,051
            
9,947
            
11,225
          
Adjusted EBITDA
196,940
$      
197,526
$      
176,330
$      
152,801
$      
134,930
$      
125,171
$      
Note: To improve comparability certain employee severance amounts included in the determination of adjusted EBITDA in this presentation for 2008
and 2007 differ from amounts reported in exhibit 8 of our February 10, 2009 earnings announcement.


38
ADJUSTED EBITDA (CONTINUED)
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in thousands)
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2002
2001
2000
1999
1998
1997
Operating Income
104,700
$      
73,577
$        
92,427
$        
94,170
$        
85,151
$        
77,068
$        
Adjustments
Acceleration of Management Succession Plan
-
               
-
               
-
               
-
               
-
               
-
               
Executive Termination Benefits
-
               
-
               
-
               
-
               
-
               
-
               
Loan Reserves Related to Impaired Notes Receivable
-
               
-
               
-
               
-
               
-
               
-
               
Product Sales
-
               
-
               
-
               
12
                
(1,216)
          
(1,037)
          
Impairment of Friendly investment
-
               
22,713
          
-
               
-
               
-
               
-
               
Depreciation and Amortization
11,251
          
12,452
          
11,623
          
7,687
            
6,710
            
9,173
            
Adjusted EBITDA
115,951
$      
108,742
$      
104,050
$      
101,869
$      
90,645
$        
85,204
$        


39
ADJUSTED DILUTED EARNINGS PER SHARE
Source: Choice Internal Data, December 2008
Note: To improve comparability certain employee severance amounts included in the determination of adjusted diluted earnings per share in this presentation for
2008 and 2007 differ from amounts reported in exhibit 8 of our February 10, 2009 earnings announcement.
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
(In thousands, except per share amounts)
2008
2007
2006
2005
2004
Net Income
100,211
$                     
111,301
$                     
112,787
$                     
87,565
$                       
74,345
$                       
Adjustments:
Loss(Gain) on Extinguishment of Debt, Net of Taxes
-
-
217
-
433
Acceleration
of
Management
Sucession
Plan,
Net
of
Taxes
4,135
-
-
-
-
Executive Termination Benefits, Net of Taxes
-
2,310
-
-
-
Loan Reserves Related to Impaired Notes Receivable, Net of Taxes
4,729
-
-
-
-
Resolution of Provisions for Income Tax Contingencies
-
-
(12,791)
(4,855)
(1,182)
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
-
-
1,192
-
Loss(Gain) on Sunburst Note Transactions, Net of Taxes
-
-
-
-
-
Impairment of and Equity Losses in Friendly Hotels PLC Investment, Net of Taxes
-
-
-
-
-
Adjusted Net Income
109,075
$                     
113,611
$                     
100,213
$                     
83,902
$                       
73,596
$                       
Weighted Average Shares Outstanding-Diluted
62,521
65,331
67,050
66,336
69,000
Diluted Earnings Per Share
1.60
$                           
1.70
$                           
1.68
$                           
1.32
$                           
1.08
$                           
Adjustments:
Loss(Gain) on Extinguishment of Debt, Net of Taxes
-
-
-
-
0.01
Acceleration
of
Management
Sucession
Plan,
Net
of
Taxes
0.07
-
-
-
-
Executive Termination Benefits, Net of Taxes
-
0.04
-
-
-
Loan Reserves Related to Impaired Notes Receivable, Net of Taxes
0.08
-
-
-
-
Resolution of Provisions for Income Tax Contingencies
-
-
(0.19)
(0.08)
(0.02)
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
-
-
0.02
-
Loss(Gain) on Sunburst Note Transactions, Net of Taxes
-
-
-
-
-
Impairment of and Equity Losses in Friendly Hotels PLC Investment, Net of Taxes
-
-
-
-
-
Adjusted Diluted Earnings Per Share (EPS)
1.75
$                           
1.74
$                           
1.49
$                           
1.26
$                           
1.07
$                           


40
ADJUSTED DILUTED EARNINGS PER SHARE
(CONTINUED)
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
(In thousands, except per share amounts)
2003
2002
2001
2000
1999
1998
Net Income
71,863
$                        
60,844
$                        
14,327
$                        
42,445
$                        
57,155
$                        
55,305
$                        
Adjustments:
Loss(Gain) on Extinguishment of Debt, Net of Taxes
-
                                
-
                                
-
                                
-
                                    
-
                                    
(7,232)
                           
Acceleration of Management Sucession Plan, Net of Taxes
-
                                
-
                                
-
                                
-
                                    
-
                                    
-
                                    
Executive Termination Benefits, Net of Taxes
-
                                
-
                                
-
                                
-
                                    
-
                                    
-
                                    
Loan Reserves Related to Impaired Notes Receivable, Net of Taxes
-
                                
-
                                
-
                                
-
                                    
-
                                    
-
                                    
Resolution of Provisions for Income Tax Contingencies
-
                                
-
                                
-
                                
-
                                    
-
                                    
-
                                    
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                                
-
                                
-
                                
-
                                    
-
                                    
-
                                    
Loss(Gain) on Sunburst Note Transactions, Net of Taxes
(3,383)
                           
-
                                
-
                                
4,721
                            
-
                                    
-
                                    
Impairment of and Equity Losses in Friendly Hotels PLC Investment, Net of Taxes
-
                                
-
                                
37,166
                          
7,532
                            
-
                                    
-
                                    
Adjusted Net Income
68,480
$                        
60,844
$                        
51,493
$                        
54,698
$                        
57,155
$                        
48,073
$                        
Weighted Average Shares Outstanding-Diluted
73,349
                          
80,114
                          
89,144
                          
106,506
                        
111,334
                        
119,096
                        
Diluted Earnings Per Share
0.98
$                            
0.76
$                            
0.16
$                            
0.40
$                            
0.51
$                            
0.46
$                            
Adjustments:
Loss(Gain) on Extinguishment of Debt, Net of Taxes
-
                                
-
                                
-
                                
-
                                
-
                                
(0.06)
                             
Acceleration of Management Sucession Plan, Net of Taxes
-
                                
-
                                
-
                                
-
                                
-
                                
-
                                
Executive Termination Benefits, Net of Taxes
-
                                
-
                                
-
                                
-
                                
-
                                
-
                                
Loan Reserves Related to Impaired Notes Receivable, Net of Taxes
-
                                
-
                                
-
                                
-
                                
-
                                
-
                                
Resolution of Provisions for Income Tax Contingencies
-
                                
-
                                
-
                                
-
                                
-
                                
-
                                
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                                
-
                                
-
                                
-
                                
-
                                
-
                                
Loss(Gain) on Sunburst Note Transactions, Net of Taxes
(0.05)
                             
-
                                
-
                                
0.04
                              
-
                                
-
                                
Impairment of and Equity Losses in Friendly Hotels PLC Investment, Net of Taxes
-
                                
-
                                
0.42
                              
0.07
                              
-
                                
-
                                
Adjusted Diluted Earnings Per Share (EPS)
0.93
$                            
0.76
$                            
0.58
$                            
0.51
$                            
0.51
$                            
0.40
$