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EX-32.1 - Skinny Nutritional Corp.v166587_ex32-1.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________________
 
FORM 10-Q

þ
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934
   
For the quarterly period ended September 30, 2009

or

o
 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934
 
For the transition period from ________     to ______________.

Commission File No. 0-51313
____________________
 
Skinny Nutritional Corp.
(Exact name of registrant as specified in its charter)

Nevada
 
88-0314792
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
     
3 Bala Plaza East, Suite 101
Bala Cynwyd, PA
 
19004
(Address of principal executive offices)
 
(Zip Code)
_______________________________________
Issuer’s telephone number:  (610) 784-2000
_______________________________________
            

(Former Name, Former Address and Former Fiscal Year, if Changes
Since Last Report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes R     No £

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
Yes o No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.:

Large accelerated filer ¨
Accelerated filer ¨
Non-accelerated filer ¨ (Do not check if a smaller reporting company
Smaller reporting company þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
 o Yes R No

State the number of shares outstanding of each of the issuer’s classes of common equity, as of the latest practicable date: The registrant had 269,740,590 shares of common stock, $0.001 par value, issued and outstanding as of November 12, 2009.
 
 


 
Skinny Nutritional Corp.
 
TABLE OF CONTENTS
 
 
PART I - FINANCIAL INFORMATION
 
     
Item 1.
Condensed Consolidated Financial Statements
 
 
Balance sheet, September 30, 2009 (unaudited) and December 31, 2008
3
 
Statements of operations for the three and nine months ended September 30, 2009 and 2008 (unaudited)
4
 
    Statements of stockholders' equity (deficit) for the nine months ended September 30, 2009 (unaudited) and the year ended December 31, 2008
5
 
Statements of cash flows for the nine months ended September 30, 2009 and 2008 (unaudited)
7
 
Notes to condensed consolidated financial statements (unaudited)
8
Item 2.
Management’s Discussion and Analysis of financial condition and results of operations
23
Item 3.
Quantitative and Qualitative Disclosures about Market Risk
35
     
Item 4.
Controls and Procedures
35
 
PART II – OTHER INFORMATION
 
Item 1.
Legal Proceedings
37
Item 1A.
Risk Factors
37
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
37
Item 3.
Defaults Upon Senior Securities
37
Item 4.
Submission of Matters to a Vote of Security Holders
37
Item 5.
Other Information
38
Item 6.
Exhibits
39
 
Signatures
 

FORWARD LOOKING STATEMENTS

This Report contains statements which constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and the Securities Exchange Act of 1934. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in the “Risk factors” section in our Annual Report on Form 10-K for the year ended December 31, 2008 and our other reports filed with the Commission.  No forward-looking statement is a guarantee of future performance and you should not place undue reliance on any forward-looking statement.  Our actual results may differ materially from those projected in any forward-looking statements, as they will depend on many factors about which we are unsure, including many factors which are beyond our control. The words “may,”  “would,” “could,” “will,” “expect,” “anticipate,” “believe,” “intend,” “plan,” and “estimate,” as well as similar expressions, are meant to identify such forward-looking statements.  Forward-looking statements contained herein include, but are not limited to, statements relating to:

• 
our future financial results;

our future growth and expansion into new markets; and
 
 our future advertising and marketing activities.
 
Except as otherwise required by law, we undertake no obligation to update or revise any forward-looking statement contained in this report.  The safe harbors for forward-looking statements provided by the Securities Litigation Reform Act of 1995 are unavailable to issuers not previously subject to the reporting requirements set forth under Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and whose securities are considered to be a “penny stock” and accordingly may not be available to us.
 
As used in this Report, references to the “we,” “us,” “our” refer to Skinny Nutritional Corp. unless the context indicates otherwise.
 
2

 
I.   Part I.  FINANCIAL INFORMATION
Item 1. Condensed Consolidated Financial Statements
 
Skinny Nutritional Corp.
Condensed Consolidated Balance Sheet
 
   
SEPTEMBER 30,
   
DECEMBER 31,
 
   
2009
   
2008
 
   
(unaudited)
       
ASSETS
           
             
Current assets:
           
Cash and cash equivalents
  $ 29,479     $ 236,009  
Accounts receivable, net
    1,309,459       489,944  
Inventory
    474,666       231,405  
Prepaid expenses
    60,277       64,920  
                 
Total current assets
    1,873,881       1,022,278  
                 
Property and equipment, net
    90,659        
                 
Trademarks
    783,101        
Deposits
    33,192       45,346  
                 
    $ 2,780,833     $ 1,067,624  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
               
                 
Current liabilities:
               
Revolving line of credit
  $ 614,228     $ 3,199  
Line of credit
    89,999       200,000  
Accounts payable
    1,116,401       873,315  
Accrued expenses
    563,244       102,796  
Current portion of convertible notes
          44,000  
Settlements payable
          75,000  
Advances on purchase of common stock
          375,600  
 
               
Total current liabilities
    2,383,872       1,673,910  
                 
COMMITMENTS AND CONTINGENCIES
               
Stockholders’ equity (deficit):
               
Series A Convertible Preferred stock, .001 par value, 1,000,000 shares authorized, 5,920 shares issued and outstanding
    6        
Common stock, .001 par value, 500,000,000 shares authorized, 252,566,684 shares issued and outstanding at September 30, 2009 and 195,503,317 shares issued and outstanding at December 31, 2008
    252,566       195,503  
Deferred financing costs
    (236,749 )     (473,500 )
Additional paid-in capital
    27,624,223       21,901,368  
Accumulated deficit
    (27,243,085     (22,229,657 )
                 
Net stockholders’ equity (deficit)
    396,961       (606,286 )
                 
Total liabilities and stockholders’ equity (deficit)
  $ 2,780,833     $ 1,067,624  
 
The accompanying notes are an integral part of the condensed consolidated financial statements.

3

 
Skinny Nutritional Corp.
Condensed Consolidated Statements of Operations
(Unaudited)
 
   
THREE MONTHS ENDED
   
NINE MONTHS ENDED
 
   
SEPTEMBER 30,
   
SEPTEMBER 30,
 
   
2009
   
2008
   
2009
   
2008
 
                         
Revenue, net
  $ 1,543,799     $ 970,593     $ 3,861,549     $ 1,193,635  
                                 
Cost of goods sold
    1,023,984       625,513       2,686,817       857,749  
                                 
Gross profit
    519,815       345,080       1,174,732       335,886  
                                 
Operating expenses:
                               
Marketing and advertising
    995,634       694,494       2,109,237       1,011,297  
General and administrative
    950,744       1,121,752       2,423,781       1,752,721  
                                 
Total operating expenses
    1,946,378       1,816,246       4,533,018       2,764,018  
                                 
Loss from operations
    (1,426,563 )     (1,471,166 )     (3,358,286 )     (2,428,132 )
                                 
Interest expense
    103,444       (5,944 )     277,809       (50,944 )
                                 
Net loss
  $ (1,530,007 )   $ (1,477,110 )   $ (3,636,095 )   $ (2,479,076 )
                                 
Deemed Dividends in Preferred Stock
    1,377,333       0       1,377,333       0  
                                 
Net loss attributable to common stockholders
    (2,907,340 )     (1,477,110 )     (5,013,428 )     (2,479,076 )
                                 
Weighted average common shares outstanding, basic and diluted
    227,270,224       133,851,283       227,270,224       133,851,283  
                                 
Net loss per share attributable to common stockholders, basic and diluted
  $ (.01 )   $ (.01 )   $ (.02 )   $ (.02 )
 
 
 
 
The accompanying notes are an integral part of the condensed consolidated financial statements.

4

 
Skinny Nutritional Corp.
Condensed Consolidated Statement of Stockholders’ Equity (Deficit)
For the Nine Months Ended September 30, 2009 (unaudited) and the Year Ended December 31, 2008

                       
Additional
   
Deferred
             
   
Preferred Stock
 
Common Stock
   
Paid-In
   
Financing
   
Accumulated
       
   
Shares
 
Amount
 
Shares
   
Amount
   
Capital
   
Costs
   
Deficit
   
Total
 
                                             
Balance, December 31, 2007
            93,822,225     $ 93,822     $ 14,334,983           $ (15,997,534 )   $ (1,568,729 )
                                                       
Issuance of common stock for cash @ $.04 less $255,926 in costs for issuing shares
            70,700,000       70,700       2,501,374                     2,572,074  
                                                       
Shares issued in exchange for convertible debentures at $.14 per share
            2,116,793       2,117       748,286                     750,403  
                                                       
Shares issued in exchange for convertible debentures at $.10 per share
            825,000       825       261,112                     261,937  
                                                       
Shares issued in exchange for convertible debentures at $.05 per share
            1,200,000       1,200       121,800                     123,000  
                                                       
Shares issued in exchange for convertible debentures at $.04 per share
            1,369,375       1,369       324,543                     325,912  
                                                       
Issuance of common stock in Exchange for Note and Interest At $.14 per share
            1,155,870       1,156       160,666                     161,822  
                                                       
Issuance of common stock in exchange for note and interest At $.05 per share
            300,000       300       14,700                     15,000  
                                                       
Issuance of common stock in exchange for note and interest At $.04 per share
            1,975,000       1,975       77,025                     79,000  
                                                       
Issuance of common stock in exchange for services rendered at $.33 per share
            300,000       300       98,700                     99,000  
                                                       
Issuance of common stock for  cash at $.06 per share
            11,564,417       11,564       682,301                     693,865  
                                                       
Issuance of common stock in exchange for guarantees
            6,150,000       6,150       467,350     $ (473,500 )              
                                                         
Issuance of common stock in exchange for warrant cancellation
            2,024,637       2,025       (2,025 )                      
                                                         
Options issued in exchange  for services
                            448,939                       448,939  
                                                         
Warrants issued for services
                            1,483,614                       1,483,614  
                                                         
Issuance of common stock for  compensation at $.09 per share
            2,000,000       2,000       178,000                       180,000  
                                                         
Net loss for the year ended December 31, 2008
                                            (6,232,123 )     (6,232,123 )
                                                         
Balance, December 31, 2008
            195,503,317     $ 195,503     $ 21,901,368     $ (473,500 )   $ (22,229,657 )   $ (606,286 )

The accompanying notes are an integral part of the condensed consolidated financial statements.
 
5

 
Skinny Nutritional Corp.
Condensed Consolidated  Statement of Stockholders’ Equity (Deficit) - Continued
For the Nine Months Ended September 30, 2009 (unaudited) and the Year Ended December 31, 2008

                           
Additional
   
Deferred
             
   
Preferred Stock
   
Common Stock
   
Paid-In
   
Financing
   
Accumulated
       
   
Shares
   
Amount
   
Shares
   
Amount
   
Capital
   
Costs
   
Deficit
   
Total
 
                                                 
Balance, December 31, 2008
                195,503,317     $ 195,503     $ 21,901,368     $ (473,500 )   $ (22,229,657 )   $ (606,286 )
                                                             
Issuance of common stock for cash @ $.04 per share
                1,875,000       1,875       73,125                       75,000  
                                                             
Options issued in exchange for services
                                474,849                       474,849  
                                                             
Deferred financing costs
                                        236,751               236,751  
                                                             
Issuance of common stock for cash at $.06 per share  (inclusive of advance purchase)
                28,013,260       28,012       1,277,183                       1,305,195  
                                                             
Shares issued in exchange for convertible debentures at $.06per share
                92,500       93       3,907                       4,000  
                                                             
Warrants issued for service
                                330,000                       330,000  
                                                             
Issuance of preferred stock for cash at $100 per share
    15,000     $ 15                       1,499,985                       1,500,000  
                                                                 
Conversion of preferred stock into common stock
    (9,080     (9     15,133,333       15,133       (15,124                        
                                                                 
Issuance of common stock for Cash @ $.06 per share
                    8,916,667       8,917       526,083                       535,000  
                                                                 
Issuance of common stock in exchange for rent and services
                    2,044,802       2,045       154,002                       156,047  
                                                                 
Issuance of common stock for board services
                    250,000       250       22,250                       22,500  
                                                                 
Warrant conversion to common stock
                    737,805       738       (738 )                      
                                                                 
Net loss for the nine months ended September 30, 2009
                                                    (3,636,095 )     (3,636,095 )
                                                                 
Deemed dividends on preferred stock                                     1,377,333               (1,377,333 )        
                                                                 
Balance, September 30, 2009
    5,920     $ 6       252,566,684     $ 252,566     $ 27,624,223     $ (236,749 )   $ (27,243,085 )   $ 396,961  
 
The accompanying notes are an integral part of the condensed consolidated financial statements.
 
6

 
Skinny Nutritional Corp.
Condensed Statement of Cash Flows
(Unaudited)
 
   
NINE MONTHS ENDED
 
   
SEPTEMBER 30,
 
   
2009
   
2008
 
             
Cash flows from operating activities:
           
Net loss
  $ (3,636,095 )   $ (2,479,076 )
Adjustments to reconcile net loss to net cash
               
(used in) operating activities:
               
Depreciation
    11,103        
Options issued for service
    474,849       608,416  
Warrants issued for service
    330,000        
Issuance of common stock for service
    415,298       99,000  
Changes in operating assets and liabilities:
               
(Increase) decrease in:
               
Accounts receivable
    (819,515 )     (173,396 )
Inventories
    (243,261 )     (981,207 )
Prepaid expenses
    4,642       (23,881 )
Deposits
    12,154        
Increase (decrease) in:
               
Advances on purchase of common stock
    (375,600 )      
Accounts payable
    243,086       440,627  
Accrued expense
    460,448       44,349  
Accrued interest
          (86,651 )
Settlements payable
    (75,000 )     (120,000 )
                 
Net cash (used in) operating activities
    (3,197,891 )     (2,671,819 )
                 
Cash flows from investing activities:
               
Purchase of trademarks
    (783,101 )      
Purchase of property and equipment
    (101,762 )      
                 
Net cash (used in) investing activities
    (884,863 )      
                 
Cash flows from financing activities:
               
Proceeds from (payments) on note conversions including interest
    4,000       (266,000 )
Debenture
          293,050  
Issuance of common stock for note and interest
          255,822  
Subscription receivable
          3,138,364  
Proceeds from (payments) on revolving line of credit
    611,029       (317,164 )
Payments on line of credit
    (110,001 )     (50,000 )
Payments on convertible notes payable
    (44,000 )     (184,787 )
Issuance of common stock
    1,915,196        
Issuance of  preferred stock
    1,500,000        
                 
Net cash provided by financing activities
    3,876,224       2,869,285  
                 
Net increase (decrease) in cash
    (206,530 )     197,466  
                 
Cash and cash equivalents, beginning of period
    236,009       18,740  
                 
Cash and cash equivalents, end of period
  $ 29,479     $ 216,206  
                 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
               
                 
Cash paid during the year for:
               
Interest
  $ 277,809     $ 50,944  
Non-cash financing activity for deemed dividend on preferred stock
    1,377,333          

The accompanying notes are an integral part of the condensed consolidated financial statements.
 
7

 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements
For the Nine Months ended September 30, 2009
 
1.
ORGANIZATION AND OPERATIONS

The Company is a Nevada corporation and has one wholly-owned subsidiary, Creative Enterprises, Inc.  Creative Enterprises, Inc. owns Creative Partners International, LLC.

 
The Company has exclusive worldwide licensing rights to Skinny Water from Peace Mountain Natural Beverages Corp., along with certain associated trademarks. In July 2009, the Company completed the acquisition of the trademark “Skinny Water®.”

 
Interim Financial Statements

The accompanying financial statements for the three and nine months ended September 30, 2009 and 2008 are unaudited and have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”).  Certain information and note disclosures normally included in annual financial statements prepared in accordance with generally accepted accounting principles of the United States of America have been condensed or omitted pursuant to those rules and regulations.  Accordingly, these interim financial statements should be read in conjunction with the audited financial statements and notes thereto contained in Skinny Nutritional Corp.’s (the “Company”) Annual Report on Form 10-K for the year ended December 31, 2008, filed with the SEC on April 6, 2009.  The results of operations for the interim periods shown in this report are not necessarily indicative of results to be expected for other interim periods or for the full fiscal year.  In the opinion of management, the information contained herein reflects all adjustments necessary for a fair statement of the interim results of operations.  All such adjustments are of a normal, recurring nature.  Certain reclassifications have been made to the prior year amounts to conform to the current year presentation.

The year end condensed balance sheet was derived from audited financial statements in accordance with the rules and regulations of the SEC, but does not include all disclosures required for financial statements prepared in accordance with generally accepted accounting principles of the United States of America.

The accompanying condensed consolidated financial statements include the accounts of the Company and its subsidiary. All intercompany accounts have been eliminated upon consolidation.

Going Concern and Management Plans

The accompanying financial statements have been prepared in conformity with generally accepted accounting principles, which contemplate continuation of the Company as a going concern.  However, the Company has incurred losses since its inception and has not yet been successful in establishing profitable operations. These factors raise substantial doubt about the ability of the Company to continue as a going concern.  In this regard, management is dependent on raising additional funds through sales of its common stock or through loans from shareholders.  There is no assurance that the Company will be successful in raising additional capital or achieving profitable operations.  The financial statements do not include any adjustments that might result from the outcome of these uncertainties.

To date, the company has needed to rely upon selling equity and debt securities in private placements to generate cash to implement our plan of operations. We have an immediate need for cash to fund our working capital requirements and business model objectives and we intend to either undertake private placements of our securities, either as a self-offering or with the assistance of registered broker-dealers, or negotiate a private sale of our securities to one or more institutional investors. However, the company currently has no firm agreements with any third-parties for such transactions and no assurances can be given that we will be successful in raising sufficient capital from any proposed financings.

At September 30, 2009, our cash and cash equivalents was approximately $29,479. The company has been substantially reliant on capital raised from private placements of our securities, in addition to our revolving line of credit from United Capital Funding, to fund our operations. During the 2008 fiscal year, we raised an aggregate amount of $5,205,690 from the sale of securities to accredited investors in private transactions. During fiscal 2009, we raised an aggregate amount of $3,415,196 from the sale of securities to accredited investors in private placements.

Based on our current levels of expenditures and our business plan, we believe that our existing cash and cash equivalents (including the proceeds received from our recent private placement), will only be sufficient to fund our anticipated levels of operations for a period of less than twelve months and that without raising additional capital, the Company will be limited in it’s projected growth. This will depend, however, on our ability to execute on our 2009 operating plan and to manage our costs in light of developing economic conditions and the performance of our business. Accordingly, generating sales in that time period is important to support our business. However, we cannot guarantee that we will generate such growth. If we do not generate sufficient cash flow to support our operations during that time frame, we will need to raise additional capital and may need to do so sooner than currently anticipated. We cannot assure you that any financing can be obtained or, if obtained, that it will be on reasonable terms.

If we raise additional funds by selling shares of common stock or convertible securities, the ownership of our existing shareholders will be diluted. Further, if additional funds are raised though the issuance of equity or debt securities, such additional securities may have powers, designations, preferences or rights senior to our currently outstanding securities. Further, if expenditures required to achieve our plans are greater than projected or if revenues are less than, or are generated more slowly than, projected, we will need to raise a greater amount of funds than currently expected. Without realization of additional capital, it would be unlikely for us to continue as a going concern.

Use of Accounting Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual amounts could differ from these estimates.

8

 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009
 
1.
ORGANIZATION AND OPERATIONS - CONTINUED

 
Stock Based Compensation

 
The Company measures compensation cost to employees from our equity incentive plan in accordance with Statement of Financial Accounting Standards Codification (ASC) topic 718 (stock compensation).  ASC topic 718 requires an issuer to measure the cost of employee services received in exchange for an award of equity instruments based on the grant date fair value of the award and eliminated the exception to account for such awards using the intrinsic method previously allowable under APB No. 25.  ASC topic 718 requires equity compensation issued to employees to be expensed over the requisite service period (usually the vesting period).

 
The Company measures compensation cost issued to non employees in accordance with ASC topic 505-50-15, “Equity Based Payment to Non-employees”.
 
2.     RECENT ACCOUNTING PRONOUNCEMENTS

Below is a discussion of recent accounting pronouncements.  Recent pronouncements not discussed below were deemed to not be applicable to the Company.

FASB Statement No. 168, The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles

In June 2009 the FASB issued FASB Statement No. 168 “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles, a replacement of FASB Statement No. 162”.  (SFAS No. 168).  SFAS No. 168 established the FASB Accounting Standards Codification.  The Codification will become the exclusive authoritative reference for nongovernmental U.S.  GAAP for use in financial statements issued for interim and annual periods ending after September 15, 2009, except for SEC rules and interpretive releases, which are also authoritative GAAP for SEC registrants.  The contents of the Codification will carry the same level of authority, eliminating the four-level GAAP hierarchy previously set forth in Statement 162, which has been superseded by Statement 168.  All authoritative GAAP issued by the FASB after this Statement will be referred to as Accounting Standards Updates.  Accounting Standards Updates will not be considered authoritative in their own right, rather they will only serve to update the Codification, provide background information about the guidance and provide basis for conclusions on changes in the Codification.  The Codification retains existing GAAP without changing it except in one instance related to software revenue recognition, which does not impact the Company.  SFAS No. 168 is effective for the Company for the interim period ending September 30, 2009 and effective for the Form 10-Q for the period ending September 30, 2009, all references to authoritative literature are required to cite the Codification as opposed to legacy accounting pronouncements.

ASC Topic 820-10-65, Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly

In June 2009, FASB issued guidance on identifying circumstances that indicate a transaction is not orderly and guidance on identifying estimating fair value in accordance with SFAS 157 when the volume and level of activity for the asset or liability have significantly decreased. This guidance  emphasizes that fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date under current market conditions.  This guidance  requires additional disclosures for instruments within the scope of SFAS 157.  This guidance was adopted by the Company, for the interim period beginning April 1, 2009, and did not have a material effect on the Company’s financial position or results of operations.

ASC Topic 855, Subsequent Events

In May 2009, the FASB issued guidance on the evaluation of subsequent events and requires the disclosure of the date through which subsequent events have been evaluated.  This guidance was adopted by the Company for the interim period June 30, 2009.

9

 
2.
RECENT ACCOUNTING PRONOUNCEMENTS - CONTINUED

ASC Topic 825-10-50, Interim Disclosures about Fair Value of Instruments (ASC Topic 825-10-65)

In April 2009 the FASB issued guidance which requires publicly traded companies to disclose the fair value of financial instruments within the scope of FAS 107 in interim financial statements.  This guidance was adopted by the Company for the interim period beginning April 1, 2009.

10

 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009
 
3.    RELATED PARTY TRANSACTIONS

On January 10, 2008 the Company issued two million shares of stock to its Chairman in consideration for his personal guarantee of the Valley Green Loan. On March 24, 2008, the Company’s Board of Directors approved the grant of an aggregate of 2,075,000 restricted shares of common stock to each of Mr. Michael Salaman, its Chairman and Mr. Donald McDonald, its Chief Executive Officer, in consideration of their agreement to provide a personal guaranty in connection with the factoring agreement the Company entered into in November 2007.

In connection with the Company’s private placement in 2008 of $1,875,000 shares of its common stock, the Company’s Chief Executive Officer, Chief Financial Officer and Chairman agreed not to exercise a total of 12,000,000 options and 2,000,000 warrants beneficially owned by them until such time as the Company’s stockholders adopt an amendment to its Articles of Incorporation to increase the number of the Company’s authorized shares of common stock.

Prior to becoming its Chief Executive Officer, Mr. Ronald Wilson was appointed to the company’s Advisory Board in March 2008 and in connection with that appointment was granted warrants to purchase 1,500,000 shares of Common Stock exercisable at $.05 per share. Mr. Wilson had participated in a private placement of common stock in April 2008 and purchased 2,500,000 shares of Common Stock in that transaction. Subsequently, the company granted Mr. Wilson an additional warrant to purchase 1,000,000 shares of Common Stock in April 2008, in consideration for additional consulting services provided by Mr. Wilson. These warrants are also exercisable for a period of five years at a price of $0.05 per share. On April 29, 2009, the Company’s Chief Executive Officer purchased 600 shares of Series A Preferred Stock in the Company’s private offering of such securities, which shares of preferred stock were converted into an aggregate of 1,000,000 shares of Common Stock in July 2009.

On July 16, 2009, the Company entered into a distribution agreement (the “Distribution Agreement”) with Canada Dry Bottling Company of New York (the “Distributor”) pursuant to which the Distributor has been appointed as the Company’s exclusive distributor of Skinny Water and other products bearing the Company’s trademarks covered by the Distribution Agreement in the New York City metropolitan area. The Chief Executive Officer of the Distributor, Mr. William Wilson, is the brother of the Company’s Chief Executive Officer. The entire board of directors of the Company, in considering the Distribution Agreement, was aware of and considered this relationship and in determining to approve the Distribution Agreement, analyzed the benefits to the Company of the Distribution Agreement and determined that the terms of the Distribution Agreement are commercially reasonable and fair to the Company and materially comparable to the terms and conditions generally available to the Company in a similar agreement with an unrelated third party. Additional information about the Distribution Agreement is set forth in greater detail at Note 12 on these financial statements.

11

 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009
 
3.    RELATED PARTY TRANSACTIONS - CONTINUED

In May 2009, the Company entered into an agreement with Mr. Pasqual W. Croce, Jr. and Liquid Mojo, LLC (together, “Croce”), a holder of more that 5% of our outstanding common stock, pursuant to which the parties agreed, subject to the conditions of this new agreement, to cancel the ongoing royalty obligation payable to Croce by the Company under the agreement entered into between the Company and Croce in February 2008. In consideration of the agreement by Croce to waive future royalties, the Company agreed to issue to Croce warrants to purchase an aggregate of 2,500,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share. Further, on August 14, 2009, the Company approved a grant of 2,000,000 warrants to Mr. Croce in consideration for his services on our advisory board and for additional consulting services rendered. These warrants are exercisable for a period of five years at a per share exercise price equal of $0.06.

On July 2, 2009 the Company approved the issuance of shares of restricted stock to certain of its officers and directors. The Company granted its Chairman 50,917 shares of restricted stock in lieu of approximately $5,600 owed for accrued benefits. The Company granted its Chief Financial Officer 295,551 shares of restricted stock in lieu of an amount of approximately $28,930 owed for accrued benefits and compensation. The Company also granted Mr. William R. Sasso, a newly elected director, an award of 250,000 shares of restricted stock.

On August 14, 2009, the Company’s Board of Directors agreed to amend all option awards granted to the Company’s Chief Executive Officer in order to provide that such options shall, following any termination of his employment with the Company, other than for cause (as such term is defined in the Company’s 2009 Equity Incentive Compensation Plan), be deemed immediately vested in full and exercisable for the duration of the original stated term of such options. In addition, on such date, the Board also agreed to amend certain outstanding warrant agreements to include a provision permitting the cashless exercise of such warrants in the event that there is not effective a registration statement covering the resale of the underlying warrant shares. Consistent with this agreement, the Company amended the warrant agreements previously issued to the Company’s Chief Executive Officer, Pasqual Croce (together with Liquid Mojo LLC, a holder of more that 5% of the Company’s common stock), and two consultants. Mr. Croce and Liquid Mojo collectively hold warrants to purchase 5,500,000 shares of common stock which were covered by this amendment. Mr. Wilson presently holds warrants to purchase an aggregate of 4,500,000 shares of common stock which were covered by this amendment. The warrants held by the consultants covered by this amendment are exercisable for 2,500,000 shares of common stock.

In addition, on August 14, 2009, the Board of Directors approved option grants under the 2009 Equity Incentive Compensation Plan to each of its Chief Executive Officer, Chief Financial Officer and Chairman on the following terms: options to purchase 2,000,000 shares of common stock, exercisable at the closing price on the date of grant for a period of five years and which vest as follows: 25% on the date of grant and 25% on each of the subsequent three anniversary dates thereafter; provided, however, in the event that the gross sales reported by the Company for the 2009 fiscal year is less than $10,000,000, the total amount granted to each person will be reduced by 25% and the unvested portion of such awards shall be reduced in such an amount so as to give effect to such reduction.
 
12

 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009
 
4.     CONVERTIBLE DEBENTURES

During fiscal 2008, holders of convertible debentures and warrants previously issued by the Company converted or exercised such securities into shares of common stock and warrants as follows. In January 2008, the Company issued 725,000 shares of common stock upon the conversion of an aggregate amount of $72,500 of outstanding convertible debentures (inclusive of interest).  The company also issued 300,000 shares of common stock in exchange for a $15,000 dollar note.  On January 25, 2008, the Company issued 900,000 shares of common stock and 112,500 common stock purchase warrants upon the conversion of an aggregate amount of $45,000 (inclusive of accrued interest of $15,000) of outstanding convertible debentures. The warrants issued upon conversion of these debentures are exercisable for a period of three years at an exercise price of $0.50 per share. On March 3, 2008, the Company issued 300,000 shares of common stock upon the conversion of an aggregate amount of $15,000 of outstanding convertible debentures. On March 20, 2008, the Company issued 1,125,000 shares of common stock and 112,500 common stock purchase warrants upon the conversion of an aggregate amount of $45,000 (inclusive of accrued interest of $7,500) of notes and interest. The warrants issued upon conversion of these debentures are exercisable for a period of three years at an exercise price of $0.50 per share. On April 11, 2008, the Company issued 1,369,375 shares of common stock upon the conversion of an aggregate amount of $54,775 (inclusive of accrued interest of $10,455) of outstanding convertible debentures. In addition, in May 2008, the Company issued 850,000 shares of common stock upon the conversion of an aggregate amount of $34,000 (inclusive of accrued interest of $2,392) of notes and interest and also issued 1,696,272 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provisions contained in such warrants. Further, on June 2, 2008, the Company issued 1,155,870 shares of common stock in exchange for a note and interest in the aggregate amount of $161,822 (inclusive of accrued interest of $51,822).  Also the Company issued 808,414 shares of common stock upon conversion of an aggregate principal amount of $113,178 of debentures.  In addition, on June 16, 2008, the Company issued 531,551 shares of common stock upon the conversion of an aggregate amount of $74,417 (inclusive of accrued interest of $18,417) of outstanding convertible debentures and on June 18, 2008, the Company issued 100,000 shares of common stock upon the conversion of an aggregate amount of $10,000 of outstanding convertible debentures. In August 2008, the Company issued 776,828 shares of common stock upon the conversion of an aggregate amount of $108,756 (inclusive of accrued interest of $18,756) to the holders of outstanding convertible debentures upon the conversion of such securities. The Company also issued an aggregate of 111,084 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provisions contained in such warrants in June 2008 and in August 2008 issued an aggregate of 87,692 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provision contained in such warrants. In November 2008, the Company issued 129,589 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provision contained in such warrants. In May 2009, an additional convertible debenture in the aggregate principal amount of $4,000, and $1,550 in interest, was converted into 92,500 shares of common stock at a conversion rate of $.06 a share.
 
5.     SALE OF EQUITY SECURITIES

The Company commenced a private offering of its common stock in December 2007 for up to a maximum of $3,200,000 of shares at an offering price of $0.04 per share and received subscriptions of approximately $3.1 million. In this offering, the company received gross proceeds of $3,163,000 and sold an aggregate of 79,075,000 shares of common stock to accredited investors. After giving effect to offering expenses and commissions, the Company received net proceeds of approximately $2.8 million. The Company agreed to pay commissions to registered broker-dealers that procured investors in the offering and issue such persons warrants to purchase such number of shares that equals 10% of the total number of shares actually sold in the offering to investors procured by them. Agent warrants shall be exercisable at the per share price of $0.05 for a period of five years from the date of issuance. Based on the foregoing, agents have earned an aggregate of $55,000 in commissions and 1,362,500 warrants.

13

 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009
 
5.     SALE OF EQUITY SECURITIES - CONTINUED

Commencing in November 2008, a private offering was conducted pursuant to which the company sought to raise an aggregate amount of $1,875,000 of shares of common stock (the “November Offering”). On February 5, 2009, the Company completed the November Offering. Total proceeds raised in the November Offering were $1,867,690 and the subscribers purchased an aggregate of 31,128,167 shares of common stock. The Company intends to use the net proceeds from the November Offering of approximately $1,800,000 for working capital, repayment of debt and general corporate purposes. In connection with the November Offering, the Company’s Chief Executive Officer, Chief Financial Officer and Chairman agreed not to exercise a total of 12,000,000 options and 2,000,000 warrants beneficially owned by them until such time as the Company’s stockholders adopt an amendment to its Articles of Incorporation to increase the number of the Company’s authorized shares of common stock. The Company agreed to pay commissions to registered broker-dealers that procured investors and issue such persons warrants to purchase such number of shares that equals 10% of the total number of shares actually sold in the November Offering to investors procured by them. Agent warrants are exercisable at the per share price of $0.07 for a period of five years from the date of issuance. We paid total commissions of $20,959 and issued agent warrants to purchase 349,317 shares of common stock.

In addition to these transactions, the Company sold an aggregate of $175,000 of shares of its common stock to three individual accredited investors in private sales and issued these investors a total of 3,541,667 shares of common stock.
 
During the first two quarters of fiscal 2009, the Company conducted a private offering in (the "Offering") pursuant to which it sought to raise an additional aggregate amount of $2,100,000 of shares of Series A Preferred Stock. The shares of Series A Preferred Stock have an initial conversion rate of $0.06 per share, with customary adjustments for stock splits, stock dividends and similar events. In the Offering the Company accepted total subscriptions of $2,035,000 for an aggregate of 20,350 shares of Series A Preferred Stock. The Company's consolidated statement of cash flow reflects the issuance of preferred stock in the Offering of $1,500,000 since subscriptions for $535,000 were released to the Company from escrow in July 2009, subsequent to the Company increasing the number of authorized shares of common stock on July 6, 2009, which triggered the automatic conversion of preferred shares to common. Therefore, the Company issued 8,916,667 common shares in lieu of 5,350 preferred shares. The Company is using the proceeds from the Offering for working capital, repayment of debt and general corporate purposes. Following the approval by the Company's stockholders of the proposal to increase the Company's authorized number of shares of Common Stock on July 2, 2009, the Company filed a Certificate of Amendment to its Articles of Incorporation with the State of Nevada on July 6, 2009. In accordance with the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock, upon the effectiveness of such filing, all of the 20,350 shares of Series A Preferred Stock subscribed for by investors were automatically convertible into an aggregate of 33,916,667 shares of common stock. As of September 30, 2009, holders of 9,080 shares of Series A Preferred Stock had received 15,133,333 shares of common stock upon conversion and the holders of the remaining shares of Series A Preferred Stock have not yet surrendered such shares for cancellation.
 
14

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

6.
CREDIT ARRANGEMENTS

On April 4, 2007, the Company closed on a secure loan arrangement with Valley Green Bank pursuant to which it  received funds in the amount of $350,000. The Company applied this amount to satisfy its obligations to Madison Bank under the Forbearance Agreement. Interest will be charged on the unpaid principal of this new loan arrangement until the full amount of principal has been paid at the rate of 8.25% per annum. The Company was obligated to repay this new loan in full immediately on the bank’s demand, but in no event later than March 20, 2008. Since that date the bank has extended the term of the loan. Interest payments are due on a monthly basis. The current balance outstanding as of September 30, 2009 is $89,999.  Pursuant to this arrangement with Valley Green Bank, the loan is secured by collateral consisting of a perfected first priority pledge of certain marketable securities held by the Company’s Chairman and entities with which he is affiliated. The Company also agreed to a confession of judgment in favor of the bank in the event it defaults under the loan agreements. The loan agreements also require the consent of the bank for certain actions, including incurring additional debt and incurring certain liens. The maturity of this loan has been extended to July 2010. Subsequent to September 30, 2009 this obligation has been paid down by an additional $10,000.

On November 23, 2007, the Company entered into a one-year factoring agreement with United Capital Funding of Florida (“UCF”) which provided for an initial borrowing limit of $300,000. This arrangement has been renewed and the borrowing limit has been incrementally increased to extend our line to the lesser of 85% of the face value of eligible receivables subject to a maximum of $2,000,000. As of September 30, 2009, we had $614,228 outstanding through this arrangement. All accounts submitted for purchase must be approved by UCF. The applicable factoring fee is 0.30% of the face amount of each purchased account and the purchase price is 85% of the face amount. UCF will retain the balance as reserve, which it holds until the customer pays the factored invoice to UCF. In the event the reserve account is less than the required reserve amount, the company will be obligated to pay UCF the shortfall. In addition to the factoring fee, the company will also be responsible for certain additional fees upon the occurrence of certain contractually-specified events. As collateral securing the obligations, the  company granted UCF a continuing first priority security interest in all accounts and related inventory and intangibles. Upon the occurrence of certain contractually-specified events, UCF may require the company to repurchase a purchased account on demand. In connection with this arrangement, the Chairman and Chief Executive Officer agreed to personally guarantee our obligations to UCF. The agreement will automatically renew for successive one year terms until terminated. Either party may terminate the agreement on three month’s prior written notice. We are liable for an early termination fee in the event we fail to provide them with the required notice.
 
7. 
LICENSING AND AGREEMENTS

On October 4, 2006, the Company entered into an amendment to its License and Distribution Agreement with Peace Mountain Natural Beverages Corporation. Pursuant to this amendment, the Company agreed to pay Peace Mountain an amount of $30,000 in two equal monthly installments commencing on the date of the amendment in satisfaction of allegations of non-performance by Peace Mountain. In addition, the parties further agreed to amend and restate the Company's royalty obligation to Peace Mountain, pursuant to which amendment, the Company had a minimum royalty obligation to Peace Mountain based on a percentage of wholesale sales with a quarterly minimum of $15,000.
 
 
15

 

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

7.
LICENSING AND AGREEMENTS - CONTINUED
 
In April 2009, the Company entered into an Assets Purchase Agreement with Peace Mountain to acquire from Peace Mountain certain trademarks and other intellectual property assets. The acquired trademarks include the “Skinny Water”, “Skinny Shake”, “Skinny Tea” trademarks. In consideration of the purchase , the company agreed to pay Peace Mountain $750,000 in cash payable as follows: (i) $375,000 payable up front and (ii) $375,000, less an amount equal to the royalties paid by the Company during the first quarter of 2009, payable in four quarterly installments commencing May 1, 2010. In connection with the acquisition of these trademarks, the Company and Peace Mountain also agreed to settle in all respects a dispute between the parties that was the subject of a pending arbitration proceeding. Pursuant to the settlement agreement, the Company and Peace Mountain agreed to the dismissal with prejudice of the pending arbitration proceeding and to a mutual release of claims. In connection with the foregoing, the parties also entered into a Trademark Assignment Agreement and Consulting Agreement. The closing of this transaction occurred in July 2009. Effective with the closing, the transactions contemplated by these additional agreements were also consummated. Under the Consulting Agreement, which is effective as of June 1, 2009, entered into between the Company and Mr. John David Alden, the principal of Peace Mountain, the Company will pay Mr. Alden a consulting fee of $100,000 per annum for a two year period. Under this agreement, Mr. Alden will provide the Company with professional advice concerning product research, development, formulation, design and manufacturing of beverages and related packaging. Further, the Consulting Agreement provides that the Company issue to Mr. Alden warrants to purchase an aggregate of 3,000,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share.

8.
INCOME TAXES

 
ASC Topic 740-10, Income Taxes

 
The Company accounts for income taxes in accordance with ASC Topic 740-10. This guidance requires the Company to provide a net deferred tax asset/liability equal to the expected future tax benefit/expense of temporary reporting differences between book and tax accounting methods and any available operating loss or tax credit carryforwards. At December 31, 2008, the Company has available unused operating loss carryforwards of approximately $12,000,000 which may be applied against future taxable income and which expire in various years through 2023.

 
The amount of and ultimate realization of the benefits from the operating loss carryforwards for income tax purposes is dependent, in part, upon the tax laws in effect, the future earnings of the Company, and other future events, the effects of which cannot be determined because of the uncertainty surrounding the realization of the loss carryforwards. The Company has established a valuation allowance equal to the tax effect of the loss carryforwards and, therefore, no deferred tax asset has been recognized for the loss carryforwards.

9.
STOCKHOLDERS' EQUITY

 
At September 30, 2009 the Company had 500,000,000 shares of common stock authorized par value $.001.  Shares outstanding at September 30, 2009 were 252,566,684.  In addition, the company also had 1,000,000 shares of preferred stock authorized at a par value of $.001.  Shares of preferred stock outstanding at September 30, 2009 were 5,920 shares of Series A Convertible Preferred Stock. Pursuant to the Certificate of Designation, Preferences, Rights and Limitations of the Series A Convertible Preferred Stock, all shares of Series A Preferred Stock were subject to mandatory conversion upon the filing by the Company of a Certificate of Amendment with the Secretary of State of Nevada increasing the number of authorized shares of Common Stock of the Company, which occurred on July 6, 2009. Accordingly, any certificates representing shares of Series A Preferred Stock which remain outstanding solely represent the right to receive the number of shares of Common Stock into which they are convertible.
   
 
During May and June 2009, the company issued shares of Series A Preferred Stock (“Series A”). The Series A conversion price represented a discount from the estimated fair value of the Common Stock at the time of issuance. Accordingly, the discount amount is considered incremental yield ("the beneficial conversion feature") to the preferred stockholders and has been accounted for a deemed dividend of approximately $1.37 million has been added to the net loss in the calculation of net loss applicable to common stockholders in the three months and nine months ended September 30, 2009.

10.
STOCK OPTIONS

 
Our Board of Directors initially adopted our Employee Stock Option Plan (the “Old Plan”) on November 16, 1998 and it was approved by our stockholders on December 21, 2001. The Old Plan terminated ten years from the date of its adoption by the Board. Our Board of Directors, on October 6, 2006, had unanimously approved and recommended for shareholder approval the amendment of the Plan to increase the number of shares authorized for issuance there under from 1,000,000 shares to 20,000,000 shares. The requisite vote of our shareholders was obtained on November 15, 2006. Under the Old Plan, the company may grant incentive (“ISOs”) and non-statutory (“Non-ISOs”) options to employees, non employee members of the Board of Directors and consultants and other independent advisors who provide services to us. The maximum shares of common stock which may be issued over the term of the plan shall not exceed 20,000,000 shares. As of September 30, 2009, 27,512,500 options were issued and outstanding. Awards under this plan are made by the Board of Directors or a committee of the Board.

 
Under the plan, options are granted at the market price of the stock on the day of the grant. Options granted  to persons owning more than 10% or more of the outstanding voting stock are granted at 110% of the fair market price on the day of the grant. Each option exercisable at such time or times, during such period and for such numbers of shares shall be determined by the Plan Administrator. However, no option shall have a term in excess of 10 years from the date of the grant.

 
16

 

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

10.
STOCK OPTIONS - CONTINUED

 
On July 30, 2008 the Company granted 7,275,000 stock options to employees and officers of the Company under the 2006 Plan. The options granted have a 5 year contractual life. 1,818,750 of the options were granted for prior services and vested immediately. The remaining 5,456,250 options were issued for future services and will vest 25% on each anniversary date of the grant until fully vested.

On May 12, 2009, the Company’s Board of Directors adopted, subject to shareholder approval, the 2009 Equity Incentive Compensation Plan (the “2009 Plan”) and reserved 25,000,000 shares of common stock for issuance pursuant to awards granted thereunder. On July 2, 2009, the 2009 Plan was approved by stockholders at the Company’s Annual Meeting of Stockholders. The following types of awards, may be granted under the 2009 Plan: shares of restricted common stock or restricted stock units; options to acquire shares of common stock intended to qualify as incentive stock options, or ISOs, under Section 422(b) of the Internal Revenue Code; non-qualified stock options to acquire shares of common stock, or NSOs; stock appreciation rights; performance-based awards; and other stock-based awards approved by the committee. The 2009 Plan may be administered by the Board of Directors or by a committee of the Board. Grants under the 2009 Plan may be made to the Company’s employees, directors, consultants and advisors. Each option shall expire within 10 years of the date of grant. However, if ISOs are granted to persons owning more than 10% of the outstanding voting stock, the exercise price may not be less than 110% of the fair market value per share at the date of grant. The 2009 Plan also has provisions that take effect if the Company experiences a change of control. The 2009 Plan provides that the exercise price for ISOs and NSOs shall not be less than the fair market value per share of the Company’s common stock at the date of grant.  

 
In December 2008, the Company’s Board of Directors approved the grant of 2,000,000 options to its new Chief Executive Officer and in May 2009, the Board of Directors approved the grant of an aggregate of 575,000 options to certain employees, all of which grants were subject to the approval by the Company’s stockholders of the 2009 Plan. Following the approval of the Company’s stockholders of the 2009 Plan on July 2, 2009, the foregoing grants became effective as of such date. The exercise price of such options is equal to the fair market value of the Company’s Common stock on the date of stockholder approval of the 2009 Plan, as determined in accordance with the 2009 Plan.

 
On August 14, 2009, the Board of Directors approved the grant of 7,550,000 options under the 2009 Plan, including grants of 2,000,000 options to each of Messrs. Wilson, McDonald and Salaman.  All options are exercisable at the closing price on the date of grant for a period of five years and vest as follows: 25% on the date of grant and 25% on each of the subsequent three anniversary dates thereafter; provided, however, in the event that the gross sales reported by the Company for the 2009 fiscal year is less than $10,000,000, the total amount granted to each person will be reduced by 25% and the unvested portion of such awards shall be reduced in such an amount so as to give effect to such reduction. Accordingly, of these options,  1,887,500 of the options were granted for prior services and vested immediately. The remaining 5,662,500 options were issued for future services and will vest 25% on each anniversary date of the grant until fully vested.
 
 
17

 

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

10.
STOCK OPTIONS - CONTINUED

 
Each stock option award is estimated as of the date of grant using a Black-Scholes option valuation model that uses the assumptions noted in the table below. To address the lack of historical volatility data for the Company, expected volatility is based on the volatilities of peer companies. The risk-free rate for the expected term of the option is based on the U.S. Treasury yield curve in effect at the time of grant.  As of September 30, 2009, there were 27,500,000 options issued and outstanding under the Company’s plans.

Expected volatility
 
149.17
%
       
Expected dividends
    0 %
         
Expected term
 
3.5 years
 
         
Risk-free rate
    2.93 %

 
A summary of option activity as of September 30, 2009:

         
Weighted-Average
 
 Options
 
Shares
   
Exercise Price
 
 Outstanding at January 1, 2008
    12,325,000     $ 0.14  
 Granted
    7,275,000       0.33  
 Exercised
               
 Forfeited or expired
    (175,000 )        
               $     
Outstanding at January 1, 2009
    19,425,000     $ 0.21  
Granted
    8,200,000       .10  
Exercised
               
Forfeited or expired
    (125,000 )     0.33  
Outstanding at September 30, 2009
    27,500,000     $ 0.18  
 
 
18

 

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

10.
STOCK OPTIONS - CONTINUED

A summary of the status of the Company’s non-vested shares as of September 30, 2009 and changes during the period then ended is presented below:

         
Weighted-Average
 
         
Grant Date
 
Non-vested shares
 
Shares
   
Fair Value
 
             
Non-vested at January 1, 2008
    8,367,000       0.13  
                 
Granted
    7,275,000       0.33  
Vested
    (3,572,000 )     0.33  
Forfeited
    (175,000 )        
                 
Non-vested at December 31, 2008
    11,895,000       0.19  
                 
Granted
    8,200,000       0.10  
Vested
    (4,945,000 )     0.21  
Forfeited
    (125,000 )        
                 
Non-vested at September 30, 2009
    15,025,000       0.17  
 
 
19

 

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

11.
STOCK PURCHASE WARRANTS
 
In January 2008, the Company issued 112,500 warrants to investors holding convertible debentures which were converted to common stock.  These warrants are exercisable for a period of three years with an exercise price of $.05 cents per share.

In March 2008, the Company issued 112,500 warrants to investors holding convertible debentures which were converted to common stock.  These warrants are exercisable for a period of three years with an exercise price of $.05 cents per share.

In March 2008 the company granted 7,000,000 warrants to consultants and advisory board members in a private transaction. These warrants are exercisable for a period of five years with an exercise price of $.05 cents.

In April 2008 the company granted 1,000,000 warrants to a consultant in a private transaction. These warrants are exercisable for a period of five years with an exercise price of $0.05.

In September 2008 the company granted 1,362,500 warrants for services rendered.  These warrants are exercisable for a period of five years with an exercise price of $0.05.

In May 2009, Company granted 3,000,000 warrants to two consultants, which warrants are exercisable at $0.08 per share for a period of five years.

In May 2009, the Company entered into an agreement with Mr. Pasqual W. Croce, Jr. and Liquid Mojo, LLC (together, “Croce”), pursuant to which the parties agreed, subject to the conditions of this new agreement, to cancel the ongoing royalty obligation payable to Croce by the Company under the agreement entered into between the Company and Croce in February 2008. In consideration of the agreement by Croce to waive future royalties, the Company agreed to issue to Croce warrants to purchase an aggregate of 2,500,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share.

Effective as of June 1, 2009, pursuant to the Consulting Agreement entered into between the Company and Mr. John David Alden, the principal of Peace Mountain, the Company issued to Mr. Alden warrants to purchase an aggregate of 3,000,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share.

In August 2009, the Company granted 2,000,000 warrants to an advisory board member in a private transaction in connection of services rendered. These warrants are exercisable for a period of five years with an exercise price of $.06 cents.

 
20

 
 
Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009

11.
STOCK PURCHASE WARRANTS - CONTINUED
 
A summary of the status of the Company’s outstanding stock warrants as of September 30, 2009 is as follows:

   
Shares
   
Weighted-Average
 Exercise Price
 
Outstanding at January 1, 2008
    9,814,890       0.36  
  Granted
    9,823,833       0.06  
  Exercised
               
  Forfeited
    (3,923,000 )        
                 
Outstanding at December 31, 2008
    15,715,723       0.16  
                 
  Granted
    10,577,042       0.06  
  Exercised
    (1,500,000 )        
  Forfeited
    (640,000 )        
                 
Outstanding at September 30, 2009
    24,152,765       0.11  
 
 
21

 

Skinny Nutritional Corp.
Notes to the Unaudited Condensed Consolidated Financial Statements - Continued
For the Nine Months ended September 30, 2009
 
12.
DISTRIBUTION AGREEMENT

On July 16, 2009, the company entered into a distribution agreement (the “Distribution Agreement”) with Canada Dry Bottling Company of New York (the “Distributor”) under which the Distributor has been appointed as the Company’s exclusive distributor of Skinny Water and other products in the New York City metropolitan area (the “Territory”). The Company also granted the Distributor a right of first refusal to serve as the Company’s exclusive distributor in the Territory for new or additional beverages that it wishes to introduce in the Territory. Distributor will use reasonable efforts to promote the sale of the Products in the Territory; however, no performance targets are mandated by the Distribution Agreement. Under the Distribution Agreement, the Company agreed to pay a specified amount to the Distributor for any sales of Products made by the Company in the Territory to customers that do not purchase products from outside distributors.  In addition, the Company agreed to cover a minimum amount for slotting fees during the initial term of the Distribution Agreement. The Distribution Agreement may be terminated by the Company due to a material breach of the agreement by or the insolvency of the Distributor, subject to notice and cure provisions. The Distributor may terminate the Distribution Agreement at any time upon written notice. Following any termination, the Company will purchase or cause a third party to purchase all inventory and materials that are in good and merchantable condition and are not otherwise obsolete or unusable. The price to be paid for such materials shall be equal to the Distributor’s laid-in cost of all such inventory and materials. In the event the Company elects not to renew the Distribution Agreement at the end of the initial term or any renewal term and Distributor is not otherwise in breach of the Agreement with the time to cure such breach having expired, the Company shall pay Distributor, a termination penalty based on a multiple of its gross profit per case, as calculated pursuant to the terms of the Distribution Agreement. The Agreement is a multi-year contract with automatic renewal provisions, unless either party provides notice of non-renewal.  The agreement also provides for customary covenants by the parties regarding insurance and indemnification.

13.
SUBSEQUENT EVENT

In August 2009, the Company commenced a private offering  (the “August Offering”) pursuant to which it is offering an aggregate amount of $2,500,000 Common Stock. The shares of Common Stock are being offered and sold at a purchase price of $.06 per share. As of November 15, 2009, the Company had accepted subscriptions of $791,000 for an aggregate of 13,183,333 shares of Common Stock. Net proceeds from such sales are approximately $751,000. The Company intends to use the proceeds from the Offering for working capital, repayment of debt and general corporate purposes. There can be no assurance that the Company will complete the offering on the anticipated terms, or at all. The Company's ability to complete the offering will depend, among other things, on market conditions. In addition, the Company's ability to complete this offering and its business are subject to risks described in the Company's filings with the Securities and Exchange Commission. The Company agreed to pay commissions to registered broker-dealers that procured investors in the Offering and issue such persons warrants to purchase such number of shares that equals 10% of the total number of shares actually sold in the Offering to investors procured by them. Such warrants shall be exercisable at the per share price of $.07 for a period of five years from the date of issuance.

Management evaluated subsequent events through November 23, 2009, the date our financial statements were issued.

 
22

 

Item 2.   Management’s Discussion and Analysis or Plan of Operation.

This management’s discussion and analysis of financial condition and results of operations contains forward-looking statements that involve risks and uncertainties. You should read the following discussion and analysis in conjunction with our consolidated financial statements and related notes included elsewhere in this Report. Our actual results may differ materially from those discussed in the forward-looking statements as a result of various factors, including but not limited to those described elsewhere in this report and listed under “Item 1A—Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2008 and other reports filed with the Securities and Exchange Commission. Except for historical information, the following discussion contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. See “Cautionary Notice Regarding Forward Looking Statements” above.

Overview

Nature of Operations

We were originally incorporated in the State of Utah on June 20, 1984 as Parvin Energy, Inc. Our name was later changed to Sahara Gold Corporation and on July 26, 1985 we changed our corporate domicile to the State of Nevada and on January 24, 1994 we changed our name to Inland Pacific Resources, Inc. On December 18, 2001, we entered into an agreement and plan of reorganization with Creative Enterprises, Inc. and changed our name to Creative Enterprises International, Inc. On November 15, 2006, a majority of our common stockholders provided written consent to change the name of the company to Skinny Nutritional Corp. to more accurately describe our evolving operations. This change became effective December 27, 2006.   This discussion relates solely to the operations of Skinny Nutritional Corp.

Since our formation and prior to 2006, our operations were devoted primarily to startup and development activities, including obtaining start-up capital; developing our corporate hierarchy, including establishing a business plan; and identifying and contacting suppliers and distributors of functional beverages and dietary supplements. A majority of the company’s resources have been devoted to product development, marketing and sales activities regarding the product line of Skinny products, including the procurement of a number of purchase orders from distributors.
 
Our Current Products

The company operates its business in the rapidly evolving beverage industries and are currently focused on developing, distributing and marketing nutritionally enhanced functional beverages. Enhanced functional beverages have been leading the growth of beverage consumption in the United States. Through the year ended December 31, 2008 and during the present fiscal year, the company principally operates through marketing and distributing of the “Skinny Water®” line of functional beverages.

The Skinny Water® product line, includes six flavors (Acai Grape Blueberry, Raspberry Pomegranate, Peach Mango Mandarin, Lemonade Passionfruit, Goji Fruit Punch and Orange Cranberry Tangerine). The company expects to launch Skinny Teas and new product extensions with zero calories, sugar and sodium and with no preservatives.

Skinny Water® is formulated with a proprietary blend of vitamins, minerals and antioxidants. To market this product, management of the company has relied on the licenses from Peace Mountain Natural Beverages Corp. (“Peace Mountain”) and Interhealth. Working with these companies to agree upon the ingredient blend utilized in Skinny Water. However, as previously reported, in July 2009 the company completed the acquisition of the trademark “Skinny Water®.”
 
 
23

 

Skinny Water® contains no caffeine or sugar, and has no preservatives or artificial colors. Skinny Water’s Raspberry Pomegranate flavor features the all natural, clinically tested ingredient, (“Super CitriMax”) plus a combination of calcium and potassium. Super CitriMax has been shown to suppress appetite without stimulating the nervous system when used in conjunction with diet and exercise. Skinny Water also includes ChromeMate® which is a patented form of biologically active niacin-bound chromium called chromium nicotinate or polynicotinate that we also obtain from Interhealth.

The current business strategy is to develop and maintain current national distribution relationship with Target Corporation, focus in establishing a market for the Skinny beverages in the United States and generate sales and brand awareness through sampling, street teams and retail-centered promotions and advertisements as well as building a national sales and distribution network to take the company’s products into retail and direct store delivery (DSD) distribution channels.  As described in greater detail below, on July 16, 2009, we entered into a distribution agreement with Canada Dry Bottling Company of New York under which they will serve as our exclusive distributor of Skinny Water and other products in the New York City metropolitan area. The company’s entry into the New York City metropolitan area is in addition to the overall increase in the network of distributors to 55 distributors in 23 states.

The company will principally generate revenues, income and cash by introducing, marketing, selling and distributing finished products in the beverage, health and nutrition industries. Products will be sold through national retailers and local distributors. We have been focused on, and will continue to increase existing product lines and further develop our markets. Management has established relationships with national retailers, including Target, Stop N Shop, Giant, ACME and Shop Rite, for the distribution of Skinny Water. Management expects to continue its efforts to distribute Skinny Water® through the distributors and retailers. However, these distributors and retailers were not bound by significant minimum purchase commitments and the company does not expect that this will change in the near future. Accordingly, the company must rely on recurring purchase orders for product sales and we cannot determine the frequency or amount of orders any retailer or distributor may make.

The company's primary operating expenses include the following: direct operating expenses, such as transportation, warehousing and storage, overhead, fees and royalties to our suppliers and marketing costs. The company has and will continue to incur significant marketing expenditures to support its brands including advertising costs, slotting fees, sponsorship fees and special promotional events. The company has focused on developing brand awareness and trial through sampling both in stores and at events. Retailers and distributors may receive rebates, promotions, point of sale materials and merchandise displays. The company seeks to use in-store promotions and in-store placement of point-of-sale materials and racks, price promotions, sponsorship and product endorsements. The intent of these marketing expenditures is to enhance distribution and availability of our products as well as awareness and increase consumer preference for its brand, greater distribution and availability, awareness and promote long term growth.

Acquisition of Trademarks

The company had obtained the exclusive worldwide rights pursuant to a license agreement with Peace Mountain   to bottle and distribute a dietary supplement called Skinny Water®.   On July 7, 2009, the closing of the previously announced Asset Purchase Agreement with Peace Mountain occurred and we acquired from Peace Mountain certain trademarks and other intellectual property assets. The acquired marks include the trademarks “Skinny Water®”, “Skinny Shake” ®, “Skinny Tea®”, “Skinny Shot®”, “Skinny Smoothie®’’, and “Skinny Java®”. In consideration of the purchase of such assets, we agreed to pay Peace Mountain $750,000 in cash payable as follows: (i) $375,000 payable up front and (ii) $375,000, less an amount equal to the royalties paid by the Company during the first quarter of 2009, payable in four quarterly installments commencing May 1, 2010. In connection with the acquisition of these assets, we and Peace Mountain also agreed to settle in all respects a dispute between the parties that was the subject of a pending arbitration proceeding. Pursuant to the settlement agreement, the Company and Peace Mountain agreed to the dismissal with prejudice of the pending arbitration proceeding and to a mutual release of claims. In connection with the foregoing, the parties also entered into a Trademark Assignment Agreement and Consulting Agreement. Effective with the closing, the transactions contemplated by these additional agreements were also consummated. Under the Consulting Agreement, which is effective as of June 1, 2009, entered into between the Company and Mr. John David Alden, the principal of Peace Mountain, the Company will pay Mr. Alden a consulting fee of $100,000 per annum for a two year period. Under this agreement, Mr. Alden will provide the Company with professional advice concerning product research, development, formulation, design and manufacturing of beverages and related packaging. Further, the Consulting Agreement provides that the Company issue to Mr. Alden warrants to purchase an aggregate of 3,000,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share.
 
 
24

 

Planned Products

The company intends to expand its product line to introduce the following products at such times as management believes that market conditions are appropriate. Products under development or consideration include new Skinny Water flavors, Teas, Shakes, Smoothies and Coffees.
 
Management Changes

On December 1, 2008, the company entered into an employment relationship with Mr. Ronald D. Wilson, to serve as the President and Chief Executive Officer of the Company effective immediately. Contemporaneously with Mr. Wilson’s appointment as the President and Chief Executive Officer of the Company, the Board elected Mr. Wilson to serve on the Company’s Board of Directors for a period of one year or until his successor is elected and qualified. Mr. Wilson was appointed to replace Mr. Donald McDonald as the Company’s President and Chief Executive Officer. Mr. McDonald continues to serve on the Company’s Board of Directors and as the Company’s Chief Financial Officer.
 
On July 2, 2009, the Company received notice from Mr. Michael Reis, the Company’s interim chief operating officer, that he has resigned from such position effective immediately. Mr. Reis had also previously served as member of the Company’s board of directors until the Company’s annual meeting of stockholders held on July 2, 2009. Subsequent to his departure, in October 2009, we agreed to amend Mr. Reis’s existing stock options so that they remain exercisable for the duration of their term. At the time of his departure, Mr. Reis held options to purchase 950,000 options.

Advisory Board

On March 20, 2008, the Company announced it established an advisory board to provide advice on matters relating to the Company’s products. The Company will seek to appoint up to five individuals to its advisory board. On such date, the Company appointed the following individuals to its advisory board: Pat Croce, Ron Wilson and Michael Zuckerman. As described below, in December 2008, we appointed Mr. Wilson as our Chief Executive Officer and President. The Company also entered into a consulting agreement with Mr. Croce, pursuant to which the Company agreed to issue warrants to purchase 3,000,000 shares of common stock at $.05 per share consideration of his agreement to serve on the Company’s Advisory Board and for providing the marketing services for the Company’s products. In addition to serving on the Advisory Board, Mr. Croce agreed to endorse and advertise, through an affiliate, the Company’s products. In additional consideration for his agreement to provide the endorsement and marketing services, the Company agreed to pay a royalty with respect to the sale of its products that he endorses for the duration of his endorsement services. As previously reported, in April 2009, we agreed with Mr. Croce to cancel the ongoing royalty obligation payable by the Company, in consideration of which, we agreed to issue to him warrants to purchase an aggregate of 2,500,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share.  The Company issued each of the other initial members of its advisory board warrants to purchase 1,500,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05. Subsequently, we also granted Mr. Wilson an additional warrant to purchase 1,000,000 shares of Common Stock in April 2008, in consideration for additional consulting services provided by Mr. Wilson to us. These warrants are also exercisable for a period of five years at a price of $0.05 per share. Subsequently, in August 2009, our Board approved a grant of an additional 2,000,000 warrants to an affiliate of Mr. Croce in consideration for further services on our advisory board and for additional consulting services rendered. These warrants are exercisable for a period of five years at a per share exercise price of $0.06.  These securities were issued in reliance upon the exemption from registration set forth in Section 4(2) thereof. We believe that the investors and the selling agent are “accredited investors”; as such term is defined in Rule 501(a) promulgated under the Securities Act.
 
 
25

 

Going Concern and Management Plans

To date, the company has needed to rely upon selling equity and debt securities in private placements to generate cash to implement our plan of operations. We have an immediate need for cash to fund our working capital requirements and business model objectives and we intend to either undertake private placements of our securities, either as a self-offering or with the assistance of registered broker-dealers, or negotiate a private sale of our securities to one or more institutional investors. However, the company currently has no firm agreements with any third-parties for such transactions and no assurances can be given that we will be successful in raising sufficient capital from any proposed financings.

At September 30, 2009, our cash and cash equivalents was approximately $29,479. The company has been substantially reliant on capital raised from private placements of our securities, in addition to our revolving line of credit from United Capital Funding, to fund our operations. During the 2008 fiscal year, we raised an aggregate amount of $5,205,690 from the sale of securities to accredited investors in private transactions pursuant to Rule 506 of Regulation D under the Securities Act of 1933, as amended. During fiscal 2009, we raised an aggregate amount of $3,415,196 from the sale of securities to accredited investors in private placements pursuant to Rule 506 of Regulation D under the Securities Act of 1933, as amended.

Based on our current levels of expenditures and our business plan, we believe that our existing cash and cash equivalents (including the proceeds received from our recent private placement), will only be sufficient to fund our anticipated levels of operations for a period of less than twelve months and that without raising additional capital, the Company will be limited in it’s projected growth. This will depend, however, on our ability to execute on our 2009 operating plan and to manage our costs in light of developing economic conditions and the performance of our business. Accordingly, generating sales in that time period is important to support our business. However, we cannot guarantee that we will generate such growth. If we do not generate sufficient cash flow to support our operations during that time frame, we will need to raise additional capital and may need to do so sooner than currently anticipated. A “going concern” explanatory paragraph was issued by our predecessor independent auditor in their report to our financial statements for the year ended December 31, 2008, citing recurring losses and negative cash flows from operations. We cannot assure you that any financing can be obtained or, if obtained, that it will be on reasonable terms.

If we raise additional funds by selling shares of common stock or convertible securities, the ownership of our existing shareholders will be diluted. Further, if additional funds are raised though the issuance of equity or debt securities, such additional securities may have powers, designations, preferences or rights senior to our currently outstanding securities. Further, if expenditures required to achieve our plans are greater than projected or if revenues are less than, or are generated more slowly than, projected, we will need to raise a greater amount of funds than currently expected. Without realization of additional capital, it would be unlikely for us to continue as a going concern.

Critical Accounting Policies

The application of the following accounting policies, which are important to our financial position and results of operations, requires significant judgments and estimates on the part of management. The summary of our accounting policies are discussed below.

Revenue Recognition – The Company sells products through multiple distribution channels including resellers and distributors. Revenue is recognized when the product is shipped to our retailers and distributors and is recognized net of discounts. At present, there are no return privileges with our products. Management believes that adequate provision has been made for cash discounts, returns and spoilage based on our historical experience.

 
26

 

Inventories – Inventories are stated at the lower of cost to purchase and/or manufacture the inventory or the current estimated market value of the inventory. We regularly review our inventory quantities on hand and record a provision for excess and obsolete inventory based primarily on our estimated forecast of product demand, production availability and/or our ability to sell the product(s) concerned.  Demand for our products can fluctuate significantly. Factors that could affect demand for our products include unanticipated changes in consumer preferences, general market and economic conditions or other factors that may result in cancellations of advance orders or reductions in the rate of reorders placed by customers and/or continued weakening of economic conditions.  Additionally, management’s estimates of future product demand may be inaccurate, which could result in an understated or overstated provision required for excess and obsolete inventory.

Cost of Sales – Cost of sales consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of our finished products and certain quality control costs.  Raw materials account for the largest portion of the cost of sales.  Raw materials include cans, bottles, other containers, ingredients and packaging materials.
 
Operating Expenses – Operating expenses include selling expenses such as distribution expenses to transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising, commissions, sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include payroll costs, travel costs, professional service fees including legal fees, termination payments made to certain of our prior distributors, entertainment, insurance, postage, depreciation and other general and administrative costs.
 
Stock-Based Compensation – We account for share-based compensation arrangements in accordance with the provisions of ASC  718 Compensation - Stock Compensation which requires the measurement and recognition of compensation expense for all share-based payment awards to employees and directors based on estimated fair values. We use the Black-Scholes-Merton option pricing formula to estimate the fair value of our stock options at the date of grant. The Black-Scholes-Merton option pricing formula was developed for use in estimating the fair value of traded options that have no vesting restrictions and are fully transferable. Our employee stock options, however, have characteristics significantly different from those of traded options. For example, employee stock options are generally subject to vesting restrictions and are generally not transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility, the expected life of an option and the number of awards ultimately expected to vest. Changes in subjective input assumptions can materially affect the fair value estimates of an option. Furthermore, the estimated fair value of an option does not necessarily represent the value that will ultimately be realized by an employee. We use historical data to estimate the expected price volatility, the expected option life and the expected forfeiture rate. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for the estimated life of the option. If actual results are not consistent with our assumptions and judgments used in estimating the key assumptions, we may be required to increase or decrease compensation expense or income tax expense, which could be material to our results of operations.

Management Discussion and Analysis:
 
Since the middle of 2006, the company has engaged in significant marketing and sales activities related to the business plan of selling functional beverages and dietary supplements. For the 2008 fiscal year, the company generated revenues of $2,179,055 and incurred a net loss of $6,232,123, of which $2,824,252 was non-cash related.  The net loss includes general and administrative expenses related to the costs of start-up operations and a significant amount of marketing expenses related to establishing our brand in the market through slotting fees, in-store advertising and sampling events. Further, the company has generated revenues of $1,543,799 and $3,861,549 for the quarterly and nine-month period ending September 30, 2009, respectively, and resulted in a net loss of $3,636,095 for the nine month period ending September 30, 2009. The net loss for September 30, 2009 includes general and administrative expenses related to the recognition of non-cash items for employee option expense and debt conversion cost in the amount of $1,220,147. A significant amount of marketing expenses was related to establishing the Skinny® brand in current markets and opening up new markets and distribution.   In addition, the net loss includes a significant amount of public company expenses incurred  as a reporting company. Since the date of the merger and reorganization, we have raised capital through private sales of common equity and debt securities.

Results of Operations: Three Months Ended September 30, 2009 compared to Three Months Ended September 30, 2008

Net revenues were $1,543,799 for the three months ended September 30, 2009 as compared to $970,593 for the three months ended September 30, 2008. Gross sales, before customer bill backs and discounts, were $1,733,942 for the three months ended September 30, 2009 as compared to $975,343 for the three months ended September 30, 2008.  This increase reflects increased product sales as a result of management focusing resources on the marketing and distribution of our Skinny Water flavors, preparing for the launch of these products into the company’s fifty-five current DSDs in 23 states, including twelve Anheuser Busch distributors, and the overall development of the Skinny brand.

Gross profit was $519,815 for the three months ended September 30, 2009 as compared to $345,080 for the three months ended September 30, 2009, reflecting increased revenue due to the establishment of the Skinny brand name, and reduction of cost of goods sold in bottling and raw material costs and freight costs.

 
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Operating expenses were $1,946,378 for the three months ended September 30, 2009 as compared to $1,816,246 for the three months ended September 30, 2008.  The costs were associated with marketing expense to introduce the new Skinny Water flavors, as described below, along with the cost of hiring additional sales staff for the new expanded territories, along with the costs of the non-cash items of $597,460 for employee options, warrant and compensation expense in addition to stock issued for services

Marketing and advertising was $995,634 for the three months ended September 30, 2009 as compared to $694,494 for the three months ending September 30, 2008 reflecting the Company’s efforts to effectively establish the Skinny brand with retailers and distributors and for  general brand promotion to introduce Skinny Water to the retail marketplace on a national level. This increase includes expenses consisting of slotting fees, in-store advertising and sampling events.

Interest expense was $103,444 for the three months ended September 30, 2009 as compared to $5,944 for the three months ended September 30, 2008 reflecting the increased borrowings to manage our inventory and receivables, and deferred financing operations.

Net losses from operations were $1,530,007 for the three months ended September 30, 2009, inclusive of non-cash loss of $597,460 as compared to a loss of $1,477,110 for the three months ended September 30, 2008.

Results of Operations: Nine Months Ended September 30, 2009 compared to Nine Months Ended September 30, 2008

Net revenues were $3,861,549 for the nine months ended September 30, 2009 as compared to $1,193,635 for the nine months ended September 30, 2008. Gross sales, before customer bill backs and discounts, were $4,286,411 for the nine months ended September 30, 2009 as compared to $1,200,497 for the nine months ended September 30, 2008.  This increase reflects increased product sales as a result of our focusing resources on the marketing and distribution of our Skinny Water flavors, preparing for the launch of the product into our fifty-five current DSDs in 23 states, including twelve Anheuser Busch distributors, and the overall development of the Skinny brand.

Gross profit was $1,174,732 for the nine months ended September 30, 2009 as compared to a gross profit of $335,886 for the nine months ended September 30, 2009. This reflects increased revenue due to the establishment of the Skinny brand name, and reduction of cost of goods sold in bottling, raw material and freight costs.

Operating expenses were $4,533,018 for the nine months ended September 30, 2009 as compared to $2,764,018 for the nine months ended September 30, 2008.  The increased costs were associated with marketing expense to introduce the new Skinny Water flavors, as described below, along with the cost of hiring additional sales staff in our new expanded territories, along with the costs of the non-cash items of $1,220,147 for employee options and warrant and compensation expense in addition to stock issued for services.

Marketing and advertising was $2,109,237 for the nine months ended September 30, 2009 as compared to $1,011,297 for the nine months ended September  30, 2008 reflecting the Company’s efforts to effectively establishing the Skinny brand with retailers and distributors and for  general brand promotion to introduce Skinny Water® to the retail marketplace on a national level. This increase includes expenses consisting of slotting fees, in-store advertising and sampling events.

Interest expense and deferred financing fees was $277,809 for the nine months ended September 30, 2009 as compared to $50,944 for the nine months ended September 30, 2008.

Net losses from operations were $3,636,095, for the nine months ended September 30, 2009, inclusive of non-cash loss of $1,220,147 for employee options and warrant and compensation expense in addition to stock issued for services, as compared to a loss of $2,479,076 for the nine months ended September 30, 2008.

Liquidity and Capital Resources
 
Cash Flow
 
Cash and cash equivalents totaled $29,479 at September 30, 2009, compared to $216,206 at September 30, 2008. The change in cash and cash equivalents primarily reflects our use of funds during the year for operations, partially offset by operating losses.

 
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Operating Activities
 
Net cash used in operating activities totaled $3,197,891 for the nine months ended September 30, 2009 as compared to $2,671,819 for September 30, 2008. This is primarily attributable to operating losses of $3,636,095 and to create additional inventory to service our increased revenue base, partially offset by non-cash stock-based compensation expense of $1,240,560.

Investing Activities
 
Net cash used in investing activities totaled $884,863 in the period ended September 30, 2009 as compared to $0 for the prior year period.  Cash used in investing activities primarily represented net purchases of the Skinny Trademark and other fixed assets
 
Financing Activities
 
Net cash provided by financing activities totaled $3,876,224 for the quarter ended September 30, 2009 and $2,869,285 for the prior year period. Cash provided by financing activities was primarily due to our sale of our securities in private placements.

Satisfaction of Cash Requirements and Financing Activities

We have historically primarily been funded through the issuance of common stock, debt securities and external borrowings. We believe that net cash on hand as of the date of this report is only sufficient to meet our expected cash needs for working capital and capital expenditures for a period of less than twelve months and without raising additional capital, the Company will be limited in its projected growth. Accordingly, we have an immediate need for additional capital. To raise additional funds, we intend to either undertake private placements of our securities, either as a self-offering or with the assistance of registered broker-dealers, or negotiate a private sale of our securities to one or more institutional investors. We currently have no firm agreements with any third-parties for additional transactions and no assurances can be given that we will be successful in raising sufficient capital from any of these proposed financings. Further, we cannot be assured that any additional financing will be available or, even if it is available that it will be on terms acceptable to us. Any inability to obtain required financing on sufficiently favorable terms could have a material adverse effect on our business, results of operations and financial condition. If we are unsuccessful in raising additional capital and increasing revenues from operations, we will need to reduce costs and operations substantially. Further, if expenditures required to achieve our plans are greater than projected or if revenues are less than, or are generated more slowly than, projected, we will need to raise a greater amount of funds than currently expected. Without realization of additional capital, it would be unlikely for us to continue as a going concern.

We have developed operating plans that project profitability based on known assumptions of units sold, retail and wholesale pricing, cost of goods sold, operating expenses as well as the investment in advertising and marketing. These operating plans are adjusted monthly based on actual results for the current period and projected into the future and include statement of operations, balance sheets and sources and uses of cash. If we are able to meet our operating targets, however, we believe that we will be able to satisfy our working capital requirements. No assurances can be given that our operating plans are accurate nor can any assurances be provided that we will attain any such targets that we may develop.

2009 Financing Activities
 
The Company conducted a private offering in reliance upon the exemption from registration provided by Section 4(2) of the Securities Act and Rule 506 promulgated thereunder pursuant to which it sought to raise an aggregate amount of $2,100,000 of shares of Series A Preferred Stock. The shares of Series A Preferred Stock had an initial conversion rate of $0.06 per share, with customary adjustments for stock splits, stock dividends and similar events. As of June 30, 2009, the Company accepted total subscriptions of $2,035,000 for an aggregate of 20,035 shares of Series A Preferred Stock. Of this amount, $535,000 was not released to the Company from escrow until July 2009. The Company's consolidated statement of cash flow reflects the issuance of preferred stock in the Offering of $1,500,000 since subscriptions for $535,000 were released to the Company from escrow in July 2009, subsequent to the Company increasing the number of authorized shares of common stock on July 6, 2009, which triggered the automatic conversion of preferred shares to common. Therefore, the Company issued 8,916,667 common shares in lieu of 5,350 preferred shares. The Company is using the proceeds from this offering for working capital, repayment of debt and general corporate purposes. The Company agreed to pay commissions to registered broker-dealers that procured investors in this offering and issue such persons warrants to purchase such number of shares as equals 10% of the total number of shares actually sold in the Offering to investors procured by them. Such warrants shall be exercisable at the per share price of $0.07 for a period of five years from the date of issuance. The securities offered have not been registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. Based on the representations made in the transaction documents, the Company believes that the investors are "accredited investors", as defined in Rule 501(a) promulgated under the Securities Act.
 
Following the approval by the Company's stockholders of the proposal to increase the Company's authorized number of shares of Common Stock, the Company filed a Certificate of Amendment to its Articles of Incorporation with the State of Nevada on July 6, 2009. In accordance with the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock, upon the effectiveness of such filing, all of the 20,350 shares of Series A Preferred Stock subscribed for by investors were automatically convertible into an aggregate of 33,916,667 shares of common stock. As of September 30, 2009, holders of 9,080 shares of Series A Preferred Stock had received 15,133,333 shares of common stock upon conversion and the holders of the remaining shares of Series A Preferred Stock have not yet surrendered such shares for cancellation. The issuance of the foregoing securities were exempt from registration under the Securities Act of 1933, as amended, under Section 3(a)(9).

 
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In August 2009, the Company commenced a private offering in reliance upon the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as amended (the “Securities Act”), and Rule 506 promulgated thereunder (the “August Offering”) pursuant to which it is offering an aggregate amount of $2,500,000 of shares of Common Stock. The shares of Common Stock are being offered and sold at a purchase price of $0.06 per share. As of October 23, 2009, the Company had accepted subscriptions of $575,000 for an aggregate of 9,583,335 shares of Common Stock. Net proceeds from such sales are approximately $535,000. The Company intends to use the proceeds from the Offering for working capital, repayment of debt and general corporate purposes. There can be no assurance that the Company will complete the offering on the anticipated terms, or at all. The Company's ability to complete the offering will depend, among other things, on market conditions. In addition, the Company's ability to complete this offering and its business are subject to risks described in the Company's filings with the Securities and Exchange Commission. The Company agreed to pay commissions to registered broker-dealers that procured investors in the Offering and issue such persons warrants to purchase such number of shares that equals 10% of the total number of shares actually sold in the Offering to investors procured by them. Such warrants shall be exercisable at the per share price of $0.07 for a period of five years from the date of issuance. The shares being offered have not been registered under the Securities Act or any state securities laws and will be offered in reliance upon the exemption from registration set forth in Section 4(2) of the Securities Act and Regulation D, promulgated thereunder. Such shares may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. This disclosure does not constitute an offer to sell or the solicitation of an offer to buy any the Company’s securities, nor will there be any sale of these securities by the Company in any state or jurisdiction in which the offer, solicitation or sale would be unlawful. The disclosure is being issued pursuant to and in accordance with Rule 135c promulgated under the Act.

2008 Financing Activities

As previously reported, we commenced a private offering of our common stock in December 2007 for up to a maximum of $3,200,000 of shares at an offering price of $0.04 per share and we had received subscriptions of approximately $3.1 million. In this offering, we received gross proceeds of $3,163,000 and sold an aggregate of 79,075,000 shares of common stock to accredited investors. After giving effect to offering expenses and commissions, the Company received net proceeds of approximately $2.8 million. The Company agreed to pay commissions to registered broker-dealers that procured investors in the offering and issue such persons warrants to purchase such number of shares as equals 10% of the total number of shares actually sold in the offering to investors procured by them. Agent warrants shall be exercisable at the per share price of $0.05 for a period of five years from the date of issuance. Based on the foregoing, agents have earned an aggregate of $55,000 in commissions and 1,362,500 warrants.

In addition, as previously reported, commencing in November 2008, we conducted a private offering in reliance upon the exemption from registration provided by Section 4(2) of the Securities Act and Rule 506 promulgated thereunder pursuant to which we sought to raise an aggregate amount of $1,875,000 of shares of common stock (the “November Offering”). On February 5, 2009, the Company completed the November Offering. Total proceeds raised in the November Offering were $1,867,690 and the subscribers purchased an aggregate of 31,128,167 shares of common stock. The Company intends to use the net proceeds from the November Offering of approximately $1,800,000 for working capital, repayment of debt and general corporate purposes. In connection with the November Offering, the Company’s Chief Executive Officer, Chief Financial Officer and Chairman agreed not to exercise a total of 12,000,000 options and 2,000,000 warrants beneficially owned by them until such time as the Company’s stockholders adopt an amendment to its Articles of Incorporation to increase the number of the Company’s authorized shares of common stock. The Company agreed to pay commissions to registered broker-dealers that procured investors and issue such persons warrants to purchase such number of shares as equals 10% of the total number of shares actually sold in the November Offering to investors procured by them. Agent warrants are exercisable at the per share price of $0.07 for a period of five years from the date of issuance. We paid total commissions of $20,959 and issued agent warrants to purchase 349,317 shares of common stock. The securities offered have not been registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. Based on the representations made in the transaction documents, the Company believes that the Investors are “accredited investors”, as such term is defined in Rule 501(a) promulgated under the Securities Act.

In addition to these transactions, the Company sold an aggregate of $175,000 of shares of its common stock to three individual accredited investors in private sales and issued these investors a total of 3,541,667 shares of common stock. In connection with the offering, the Company relied on the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as amended. Based on the representations made in the transaction documents, the Company believes that the Investors are “accredited investors”, as such term is defined in Rule 501(a) promulgated under the Securities Act.

 
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Debenture Conversions/Warrant Exercises

During fiscal 2008, holders of convertible debentures and warrants previously issued by the Company converted or exercised such securities into shares of common stock and warrants as follows. In January 2008, the Company issued 725,000 shares of common stock upon the conversion of an aggregate amount of $72,500 of outstanding convertible debentures (inclusive of interest).  The company also issued 300,000 shares of common stock in exchange for a $15,000 note.  On January 25, 2008, the Company issued 900,000 shares of common stock and 112,500 common stock purchase warrants upon the conversion of an aggregate amount of $45,000 (inclusive of accrued interest of $15,000) of outstanding convertible debentures. The warrants issued upon conversion of these debentures are exercisable for a period of three years at an exercise price of $0.50 per share. On March 3, 2008, the Company issued 300,000 shares of common stock upon the conversion of an aggregate amount of $15,000 of outstanding convertible debentures. On March 20, 2008, the Company issued 1,125,000 shares of common stock and 112,500 common stock purchase warrants upon the conversion of an aggregate amount of $45,000 (inclusive of accrued interest of $7,500) of notes. The warrants issued upon conversion of these debentures are exercisable for a period of three years at an exercise price of $0.50 per share. On April 11, 2008, the Company issued 1,369,375 shares of common stock upon the conversion of an aggregate amount of $54,775 (inclusive of accrued interest of $10,455) of outstanding convertible debentures. In addition, in May 2008, the Company issued 850,000 shares of common stock upon the conversion of an aggregate amount of $34,000 (inclusive of accrued interest of $2,392) of notes and also issued 1,696,272 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provisions contained in such warrants. Further, on June 2, 2008, the Company issued 1,155,870 shares of common stock in exchange for a note and interest in the aggregate amount of $161,822 (inclusive of accrued interest of $51,822).  Also the Company issued 808,414 shares of common stock upon conversion of an aggregate principal amount of $113,178 of debentures.  In addition, on June 16, 2008, the Company issued 531,551 shares of common stock upon the conversion of an aggregate amount of $74,417 (inclusive of accrued interest of $18,417) of outstanding convertible debentures and on June 18, 2008, the Company issued 100,000 shares of common stock upon the conversion of an aggregate amount of $10,000 of outstanding convertible debentures. In August 2008, the Company issued 776,828 shares of common stock upon the conversion of an aggregate amount of $108,756 of convertible debentures (inclusive of accrued interest of $18,756) to the holders upon the conversion of such securities. The Company also issued an aggregate of 111,084 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provisions contained in such warrants in June 2008 and in August 2008 issued an aggregate of 87,692 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provision contained in such warrants. In November 2008, the Company issued 129,589 shares of common stock upon the exercise of common stock purchase warrants pursuant to a cashless exercise provision contained in such warrants.  In May 2009, the holder of a convertible debenture in the principal amount of $4,000 agreed to convert such amount, along with $1,550 in interest, into 92,500 shares of common stock at a conversion rate of $.06 a share. These securities have not been registered under the Securities Act of 1933, as amended, and were issued in reliance upon the exemption for registration set forth in Section 3(a)(9) thereof.

In September 2009, we issued 737,805 shares of Common Stock upon the exercise of certain common stock purchase warrants previously issued. The holder of such warrants exercised a total of 1,500,000 warrants on a “cashless exercise” basis.  In October 2009, we issued 764,912 shares of Common Stock upon the exercise of certain common stock purchase warrants previously issued. The holder of such warrants exercised a total of 1,362,500 warrants on a “cashless exercise” basis. The shares of common stock issued upon exercise of these warrants were not registered under the Securities Act of 1933, as amended, and were offered and sold in reliance upon the exemption from registration set forth in Section 3(a)(9) thereof.

Other Transactions Impacting our Capital Resources

On April 4, 2007, the Company closed on a secure loan arrangement with Valley Green Bank pursuant to which it received funds in the amount of $350,000. Interest will be charged on the unpaid principal of this loan arrangement until the full amount of principal has been paid at the rate of 8.25% per annum and is paid on a monthly basis. The Company was initially obligated to repay this new loan in full immediately on the bank’s demand, but in no event later than March 20, 2008. Since that date the bank has extended the term of the loan. The current balance as of September 30, 2009 is $89,999.  The loan is secured by collateral consisting of a perfected first priority pledge of certain marketable securities held by the Company’s Chairman and entities with which he is affiliated. The Company also agreed to a confession of judgment in favor of the bank in the event it defaults under the loan agreements. The loan agreements also require the consent of the bank for certain actions, including incurring additional debt and incurring certain liens. The maturity of this loan has been extended to July, 2010 and this obligation has been paid down by an additional $10,000. On January 10, 2008 the Company issued two million shares of stock to Chairman in consideration for his personal guarantee of the Valley Green Loan.

 
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On November 23, 2007, the Company entered into a one-year factoring agreement with United Capital Funding of Florida (“UCF”) which provided for an initial borrowing limit of $300,000. This arrangement has been renewed and the borrowing limit has been incrementally increased to extend our line to the lesser of 85% of outstanding eligible receivables or $2,000,000.  As of September 30, 2009, we had $614,228 outstanding through this arrangement. All accounts submitted for purchase must be approved by UCF. The applicable factoring fee is 0.30% of the face amount of each purchased account and the purchase price is 85% of the face amount. UCF will retain the balance as a reserve, which it holds until the customer pays the factored invoice to UCF. In the event the reserve account is less than the required reserve amount, we will be obligated to pay UCF the shortfall. In addition to the factoring fee, we will also be responsible for certain additional fees upon the occurrence of certain contractually-specified events. As collateral securing the obligations, we granted UCF a continuing first priority security interest in all accounts and related inventory and intangibles. Upon the occurrence of certain contractually-specified events, UCF may require us to repurchase a purchased account on demand. In connection with this arrangement, each of our Chairman and Chief Executive Officer agreed to personally guarantee our obligations to UCF. The agreement will automatically renew for successive one year terms until terminated. Either party may terminate the agreement on three month’s prior written notice. We are liable for an early termination fee in the event we fail to provide them with the required written notice.

In connection with its establishment of an advisory board in March 2008 and execution of a consulting agreement with one advisor, the Company agreed to issue to such persons a total of 6,000,000 common stock purchase warrants to the advisors. The warrants are exercisable for a period of five years at a price of $0.05. In addition, the Company also agreed in March 2008 to issue 1,000,000 additional warrants to an individual consultant not serving on the advisory board in consideration of consulting services to be provided to the Company on the same terms as described above. Further, in May 2009, the Company agreed to issue an additional 3,000,000 warrants to an advisory board member and a consultant, which warrants are exercisable for five years at a price of $0.08 per share. The issuance of the foregoing warrants was exempt from registration under the Securities Act of 1933, as amended, under Section 4(2) thereof inasmuch as the securities were issued without any form of general solicitation or general advertising and the acquirers were either accredited investors or otherwise provided with access to material information concerning the Company.

In May 2009, the Company entered into an agreement with Mr. Pasqual W. Croce, Jr. and Liquid Mojo, LLC (together, “Croce”), a holder of more that 5% of our outstanding common stock, pursuant to which the parties agreed, subject to the conditions of this new agreement, to cancel the ongoing royalty obligation payable to Croce by the Company under the agreement entered into between the Company and Croce in February 2008. In consideration of the agreement by Croce to waive future royalties, the Company agreed to issue to Croce warrants to purchase an aggregate of 2,500,000 shares of Common Stock, exercisable for a period of five years at a price of $0.05 per share. Further, on August 14, 2009, the Company approved a grant of 2,000,000 warrants to Mr. Croce in consideration for his services on our advisory board and for additional consulting services rendered. These warrants are exercisable for a period of five years at a per share exercise price equal of $0.06.

On January 10, 2008 the Company issued two million shares of stock to Chairman in consideration for his personal guarantee of the Valley Green Loan. On March 24, 2008, the Company’s Board of Directors approved the grant of an aggregate of 2,075,000 restricted shares of common stock to each of Mr. Michael Salaman, its Chairman and Mr. Donald McDonald, its Chief Executive Officer, in consideration of their agreement to provide a personal guaranty in connection with the factoring agreement the Company entered into in November 2007.

On July 6, 2009, the Company filed a Certificate of Amendment to its Articles of Incorporation in the State of Nevada to increase the number of its authorized shares of common stock, $0.001 par value, to 500,000,000 shares.  On July 2, 2009, at the Company’s 2009 Annual Meeting of Stockholders, the Company’s stockholders had approved the amendment to the Company’s Articles of Incorporation to increase the number of authorized shares of common stock.

During the quarter ended September 30, 2009, we granted an aggregate of 1,698,334 shares of restricted common stock to certain third parties in consideration of rent due and for services rendered and an aggregate of 346,468 shares to executive officers for accrued benefits and compensation.  The issuance of the foregoing securities were exempt from registration under the Securities Act of 1933, as amended, in reliance on Section 4(2) of the Securities Act of 1933 as transactions by an issuer not involving any public offering as the recipients acquired the securities for investment only and not with a view to or for sale in connection with any distribution thereof and the securities were issued without general solicitation or advertising.

 
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Break Even and Profitability 

We have developed a financial plan that shows that if our assumptions for the cost of marketing and distribution are correct, we will be targeting breakeven during calendar year 2010 if we generate meaningful sales of our products. However, our expectations may not be correct, our expenses may increase, our business arrangements may not result in the level of sales that we anticipate and we cannot offer any assurance that we will be able to achieve sufficient sales to realize this target during next year.

Product Research and Development 

We intend to expand our line of products, as described in the “Overview” section of this Management’s Discussion and Analysis, at such time as management believes that market conditions are appropriate. Management will base this determination on the rate of market acceptance of the products we currently offer. We do not engage in material product research and development activities. New products are formulated based on our license arrangements with our suppliers and licensors.

Marketing and Sales Strategy

Management’s primary marketing objective is to cost-effectively promote our brand and to build sales of our products through our retail accounts and distributor relationships. The company will use a combination of sampling, radio, online advertising, public relations and promotional/event strategies to accomplish this objective. Management believes that proper in-store merchandising is a key element to providing maximum exposure to its brand and that retailer’s focus on effective shelf and display merchandising in order to yield increased revenue per shopping customer.

Through our arrangement with Target Corporation we continue to sell Skinny Water through approximately 1,700 stores nationally. The company has initiated contact with several retailers who are reviewing our Skinny Waters. These retailers include convenience stores, supermarkets, drug stores and club stores. As described below, we are also developing a National Direct Store Delivery (DSD) network of distributors in local markets. To date, we have contracted with 55 DSDs in 23 states in the U.S. Currently we have been authorized to sell Skinny products in all ACME Markets, Giant of Carlisle, select Shop Rite stores and select Walgreen stores.  Skinny products are now sold in over 2,500 stores.

In connection with our marketing campaign, we have expended $2,083,646 for the year ended December 31, 2008 compared to $721,442 for the year ended December 31, 2007 to fund various advertising and marketing programs to introduce our products to numerous distribution channels and retail outlets in the U.S. For the nine months ended September 30, 2009, our marketing expenditures were $2,109,237 as compared to $1,011,297 for the prior year period. These programs have included developing marketing strategies and collateral material, conducting advertising initiatives and investing in initial store placements and additional sales managers. We expect to continue to incur significant marketing and advertising expenditures during 2009 to promote our products  on a national basis. We believe that marketing and advertising are critical to our success.

Distribution Strategy

The company’s distribution strategy is to build out a national direct store delivery (DSD) network of local distributors, creating a national distribution system to sell our products. Distributors include beer wholesalers, non-alcoholic distributors, and energy beverage distributors. To date, we have contracted with 55 DSDs in 23 states in the U.S..  We work with the DSD to obtain corporate authorization from chain stores in a particular market. It often takes more than one DSD to deliver to all the stores within a chain. The company must coordinate promotions and advertising between the chain stores and the DSD. The company also negotiates any slotting fees that are required for product placement.

We also distribute our products directly to select national retail accounts based on purchase order relationships. DSDs will distribute to grocery, convenience, health clubs, retail drug, and health food establishments. We will contract with independent trucking companies to transport the product from contract packers to distributors. Distributors will then sell and deliver our products directly to retail outlets, and such distributors or sub-distributors stock the retailers’ shelves with the products. Distributors are responsible for merchandising the product at store level. We are responsible for managing our network of distributors and the hiring of sales managers, who are responsible for their respective specific channel of sales distribution.

 
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As previously disclosed, on July 16, 2009, we entered into a distribution agreement (the “Distribution Agreement”) with Canada Dry Bottling Company of New York (the “Distributor”) under which the Distributor has been appointed as the Company’s exclusive distributor of Skinny Water and other products in the New York City metropolitan area (the “Territory”). The Company also granted the Distributor a right of first refusal to serve as the Company’s exclusive distributor in the Territory for new or additional beverages that it wishes to introduce in the Territory. Distributor will use reasonable efforts to promote the sale of the Products in the Territory; however, no performance targets are mandated by the Distribution Agreement. Under the Distribution Agreement, the Company agreed to pay a specified amount to the Distributor for any sales of Products made by the Company in the Territory to customers that do not purchase Products from outside distributors.  In addition, the Company agreed to cover a minimum amount for slotting fees during the initial term of the Distribution Agreement. The Distribution Agreement may be terminated by the Company due to a material breach of the agreement by or the insolvency of the Distributor, subject to notice and cure provisions. The Distributor may terminate the Distribution Agreement at any time upon written notice. Following any termination, the Company will purchase or cause a third party to purchase all inventory and materials that are in good and merchantable condition and are not otherwise obsolete or unusable. The price to be paid for such materials shall be equal to the Distributor’s laid-in cost of all such inventory and materials. In the event the Company elects not to renew the Distribution Agreement at the end of the initial term or any renewal term and Distributor is not otherwise in breach of the Agreement with the time to cure such breach having expired, the Company shall pay Distributor, a termination penalty based on a multiple of its gross profit per case, as calculated pursuant to the terms of the Distribution Agreement. The Agreement is a multi-year contract with automatic renewal provisions, unless either party provides notice of non-renewal.   The agreement also provides for customary covenants by the parties regarding insurance and indemnification.

In addition, we have and may continue to seek to augment our distribution network by establishing relationships with larger distributors in markets that are already served. To the extent that we need to terminate an agreement with an existing distributor in order to accomplish this, we may be required to pay a termination fee unless we have grounds to terminate a distributor for cause. Although our payment of such fees have not bee material to date, such amounts may increase in subsequent quarters.

Purchase or sale of plant or significant equipment 

As of the date of this Report, we do not have any plans to purchase plant or significant equipment.

Expected changes in the number of employees 

As of September 30, 2009, we have 19 employees including our executive officers.

Off-Balance Sheet Arrangements

We have not created, and are not party to, any special-purpose or off-balance sheet entities for the purpose of raising capital, incurring debt or operating parts of our business that are not consolidated into our financial statements and do not have any arrangements or relationships with entities that are not consolidated into our financial statements that are reasonably likely to materially affect our liquidity or the availability of our capital resources.

We have entered into various agreements by which we may be obligated to indemnify the other party with respect to certain matters. Generally, these indemnification provisions are included in contracts arising in the normal course of business under which we customarily agree to hold the indemnified party harmless against losses arising from a breach of the contract terms. Payments by us under such indemnification clauses are generally conditioned on the other party making a claim. Such claims are generally subject to challenge by us and to dispute resolution procedures specified in the particular contract. Further, our obligations under these arrangements may be limited in terms of time and/or amount and, in some instances, we may have recourse against third parties for certain payments made by us. It is not possible to predict the maximum potential amount of future payments under these indemnification agreements due to the conditional nature of our obligations and the unique facts of each particular agreement. Historically, we have not made any payments under these agreements that have been material individually or in the aggregate. As of September 30, 2009, we were not aware of any obligations under such indemnification agreements that would require material payments.
 
Recent Accounting Pronouncements
 
Below is a discussion of recent accounting pronouncements.  Recent pronouncements not discussed below were deemed to not be applicable to the Company.

FASB Statement No. 168, The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles

 
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In June 2009 the FASB issued FASB Statement No. 168 “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles, a replacement of FASB Statement No. 162”.  (SFAS No. 168).  SFAS No. 168 established the FASB Accounting Standards Codification.  The Codification will become the exclusive authoritative reference for nongovernmental U.S.  GAAP for use in financial statements issued for interim and annual periods ending after September 15, 2009, except for SEC rules and interpretive releases, which are also authoritative GAAP for SEC registrants.  The contents of the Codification will carry the same level of authority, eliminating the four-level GAAP hierarchy previously set forth in Statement 162, which has been superseded by Statement 168.  All authoritative GAAP issued by the FASB after this Statement will be referred to as Accounting Standards Updates.  Accounting Standards Updates will not be considered authoritative in their own right, rather they will only serve to update the Codification, provide background information about the guidance and provide basis for conclusions on changes in the Codification.  The Codification retains existing GAAP without changing it except in one instance related to software revenue recognition, which does not impact the Company.  SFAS No. 168 is effective for the Company for the interim period ending September 30, 2009 and effective for the Form 10-Q for the period ending September 30, 2009, all references to authoritative literature are required to cite the Codification as opposed to legacy accounting pronouncements.

ASC Topic 820-10-65, Determining Fair Value When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly

In June 2009, FASB issued guidance on identifying circumstances that indicate a transaction is not orderly and guidance on identifying estimating fair value in accordance with SFAS 157 when the volume and level of activity for the asset or liability have significantly decreased. This guidance  emphasizes that fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date under current market conditions.  This guidance  requires additional disclosures for instruments within the scope of SFAS 157.  This guidance was adopted by the Company, for the interim period beginning April 1, 2009, and did not have a material effect on the Company’s financial position or results of operations.

ASC Topic 855, Subsequent Events

In May 2009, the FASB issued guidance on the evaluation of subsequent events and requires the disclosure of the date through which subsequent events have been evaluated.  This guidance was adopted by the Company for the interim period June 30, 2009.

ASC Topic 825-10-50, Interim Disclosures about Fair Value of Instruments (ASC Topic 825-10-65)

In April 2009 the FASB issued guidance which requires publicly traded companies to disclose the fair value of financial instruments within the scope of FAS 107 in interim financial statements.  This guidance was adopted by the Company for the interim period beginning April 1, 2009.

Item 3.   Quantitative and Qualitative Disclosures About Market Risk.

Not applicable.

Item 4.   Controls and Procedures.

Disclosure Controls

As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of our management, including the chief executive officer and chief financial officer, of the effectiveness of our disclosure controls and procedures as defined in Exchange Act Rule 13a-15(e). In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management is required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.

 
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Based on that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were not effective as of the end of the period to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Securities Exchange Act of 1934, as amended, is accurately recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure. In connection with the preparation and review of this Quarterly Report on Form 10-Q for the quarter ended September 30, 2009, it was determined that there existed a material weakness in our internal control over financial reporting, as described below:
 
·
We did not apply or calculate the adjustments required by the FASB ASC Topic 470-20 "Debt with Conversion and Other Options" in connection with the convertible preferred stock. This resulted in a material adjustment to the financial statements for the beneficial conversion feature. Accordingly this control deficiency constitutes a material weakness.
 
In light of the material weaknesses our management continues to perform additional analyses and other post-closing procedures to ensure that our unaudited interim condensed consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP"). Accordingly, our management believes that the unaudited interim condensed consolidated financial statements included in this report fairly present in all material respects our financial condition, results of operations and cash flows for the periods presented.
 
Internal Controls
 
Other than as identified above, there were no changes in our internal control over financial reporting during the quarter ended September 30, 2009 that have materially affected, or are reasonably likely to materially affect, internal controls over financial reporting.
 
We do not expect that disclosure controls or internal controls over financial reporting will prevent all errors or all instances of fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system's objectives will be met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within its company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and any design may not succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures. Because of the inherent limitation of a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
 
 
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Part II – OTHER INFORMATION
Item 1.  Legal Proceedings.

We are not currently a party to any lawsuit or proceeding which, in the opinion of our management, is likely to have a material adverse effect on us.

However, we are subject to other claims and litigation arising in the ordinary course of business. Our management considers that any liability from any reasonably foreseeable disposition of such other claims and litigation, individually or in the aggregate, would not have a material adverse effect on our consolidated financial position, results of operations or cash flows.

Item 1A.    Risk Factors

Our operating results and financial condition have varied in the past and may in the future vary significantly depending on a number of factors. In addition to the other information set forth in this report, you should carefully consider the factors discussed in the “Risk Factors” sections in our Annual Report on Form 10-K for the year ended December 31, 2008 and in our Quarterly Report on Form 10-Q for the fiscal quarters ended March 31, 2009 and June 30, 2009 for a discussion of the risks associated with our business, financial condition and results of operations. These factors, among others, could have a material adverse effect upon our business, results of operations, financial condition or liquidity and cause our actual results to differ materially from those contained in statements made in this report and presented elsewhere by management from time to time. The risks identified by the Company in its reports are not the only risks facing us. Additional risks and uncertainties not currently known to us or that we currently believe are immaterial also may materially adversely affect our business, results of operations, financial condition or liquidity. We believe there have been no material changes in our risk factors from those disclosed in our Annual Report on Form 10-K for the fiscal year ended December 31, 2008 and our Quarterly Report on Form 10-Q for the fiscal quarters ended March 31, 2009 and June 30, 2009.

Item 2.    Unregistered Sales of Equity Securities and Use of Proceeds

We did not issue any securities that were not registered under the Securities Act of 1933, as amended during the fiscal quarter ended September 30, 2009 other than those disclosed elsewhere herein and in previous SEC filings.
 
During the quarter ended September 30, 2009, we did not repurchase any shares of our common stock.
 
Item 3.   Defaults Upon Senior Securities

None.

Item 4.   Submission of Matters to a Vote of Security Holders

On July 2, 2009, we held our Annual Meeting of Stockholders. The record date for determining the stockholders entitled to receive notice of, and vote at, the meeting was May 12, 2009. As of such date, there were issued and outstanding 225,484,079 shares of Common Stock and 12,795 shares of Series A Preferred Stock. Each share of Series A Preferred Stock is entitled for voting purposes to the number of votes equal to the number of shares of Common Stock into which it is then convertible, rounded to the nearest whole number and is entitled to vote together with the holders of Common Stock on all matters as to which holders of Common Stock are entitled to vote, as a single class. Accordingly, a total of 246,809,079 votes were entitled to vote on the matters presented at this meeting.

Election of directors:

In connection with the stockholders meeting, we solicited proxies for the election of Ronald D. Wilson, Michael Salaman, Donald J. McDonald and William R Sasso as our directors. Our stockholders voted to elect each of the following persons by the votes indicated below:

Nominee
 
For
   
Withheld
 
Ronald D. Wilson
   
180,874,855
     
483,361
 
Michael Salaman
   
178,139,506
     
3,218,710
 
Donald J. McDonald
   
178,064,413
     
3,168,803
 
William R. Sasso
   
178,179,461
     
3,178,755
 
 
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Additionally, we solicited proxies for (i) the approval of an amendment to our Articles of Incorporate to increase the authorized number of shares of common stock from 250,000,000 to 500,000,000; (ii) the approval of an amendment to our Articles of Incorporate to increase the authorized number of shares of preferred stock from 1,000,000 to 2,000,000; and (iii) the adoption of our 2009 Equity Incentive Compensation Plan. Approval of both of the proposals to amend the Articles of Incorporation required the affirmative vote by holders of a majority of the outstanding shares of Common Stock and Series A Preferred Stock entitled to vote on the matters. Therefore, in each of these cases an abstention or a broker “non vote” had the effect of a negative vote. Approval of the adoption of the 2009 Equity Incentive Compensation Plan required the affirmative vote by holders of at least a majority of the votes cast at the meeting. Shares deemed present at the meeting but not entitled to vote, such as in the case of broker “non votes” had no effect on this proposal. At the meeting, our stockholders approved the amendment to our Articles of Incorporation to increase the number of authorized shares of common stock and the adoption of the 2009 Equity Incentive Compensation Plan. However, we did not receive the requisite vote of our stockholders necessary to approve the proposal to amend our Articles of Incorporation to increase the number of authorized shares of preferred stock. Shares were voted at the stockholders meeting on these items as follows:

Approval of an amendment to our Articles of Incorporate to increase the authorized number of shares of common stock:
         
For
   
164,033,465
 
Against
   
19,369,930
 
Abstain
   
1,210,274
 
Broker Non-Votes
   
3
 

Approval of an amendment to our Articles of Incorporate to increase the authorized number of shares of preferred stock:
         
For
   
98,928,431
 
Against
   
4,526,876
 
Abstain
   
206,455
 
Broker Non-Votes
   
80,951,910
 
 
Adoption of the 2009 Equity Incentive Compensation Plan:
         
For
   
98,306,061
 
Against
   
4,795,986
 
Abstain
   
559,715
 
Broker Non-Vote
   
80,951,910
 

Item 5.   Other Information

On November 9, 2009, we consummated a subsequent closing of an additional $216,000 of shares of common stock in our private offering pursuant to the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as amended (the “Securities Act”), and Rule 506 promulgated thereunder. The shares of Common Stock are being offered and sold at a purchase price of $0.06 per share. In this closing, we issued an additional 3,600,000 shares of common stock. Net proceeds from such sales are approximately $206,000. The Company intends to use the proceeds from the Offering for working capital, repayment of debt and general corporate purposes. There can be no assurance that the Company will complete the offering on the anticipated terms, or at all. The Company's ability to complete the offering will depend, among other things, on market conditions. In addition, the Company's ability to complete this offering and its business are subject to risks described in the Company's filings with the Securities and Exchange Commission. The shares being offered have not been registered under the Securities Act or any state securities laws and will be offered in reliance upon the exemption from registration set forth in Section 4(2) of the Securities Act and Regulation D, promulgated thereunder. Such shares may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. This disclosure does not constitute an offer to sell or the solicitation of an offer to buy any the Company’s securities, nor will there be any sale of these securities by the Company in any state or jurisdiction in which the offer, solicitation or sale would be unlawful. The disclosure is being issued pursuant to and in accordance with Rule 135c promulgated under the Act.

 
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Item 6.   Exhibits

The following exhibits are filed herewith or incorporated by reference.

       
Incorporated by Reference
   
                     
Exhibit
Number 
 
Exhibit Description
 
Form
 
Filing
Date
 
Exhibit
 
Filed
Herewith
                     
2.1
 
Intellectual Property Assets Purchase Agreement between the Company and Peace Mountain Natural Beverages Corp.
 
10-Q
 
8/14/09
 
2.1
   
                     
2.2
 
Amendment to Intellectual Property Assets Purchase Agreement between the Company and Peace Mountain Natural Beverages Corp.
 
10-Q
 
8/14/09
 
2.2
   
                     
3.1
 
Certificate of Designation, Rights, Preferences and Limitations of Series A Convertible Preferred Stock
 
8-K
 
5/4/09
 
3.1
   
                     
3.2
 
Certificate of Amendment to Articles of Incorporation.
 
8-K
 
7/7/09
 
3.1
   
                     
4.1
 
Form of Warrant issued to Mr. John David Alden
 
10-Q
 
8/14/09
 
4.1
   
                     
4.2
 
Form of Warrant issued to Advisory Board Member
 
10-Q
 
8/14/09
 
4.2
   
                     
4.3
 
Form of Warrant issued to Liquid Mojo LLC
 
10-Q
 
8/14/09
 
4.3
   
                     
10.1
 
Settlement Agreement between the Company and Peace Mountain Natural Beverages Corp.
 
10-Q
 
8/14/09
 
10.2
   
                     
10.2
 
Consulting Agreement between the Company and Mr. John David Alden
 
10-Q
 
8/14/09
 
10.3
   
                     
10.3
 
Trademark Assignment between the Company and Peace Mountain Natural Beverages Corp.
 
10-Q
 
8/14/09
 
10.4
   
                     
10.4
 
2009 Equity Incentive Compensation Plan ††
 
Definitive
Proxy
Statement
 
5/28/09
 
B
   
                     
10.5
 
Distribution Agreement with Canada Dry Bottling Company of New York †
 
10-Q
 
8/14/09
 
10.6
   
                     
31.1
 
Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
             
X
                     
31.2
 
Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
             
X
                     
32.1
 
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
             
X
                     
32.2
 
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
             
X
 
Portions of this exhibit were omitted and filed separately with the Secretary of the Commission pursuant to an application for confidential treatment filed with the Commission pursuant to Rule 24b-2 under the Securities Exchange Act of 1934, as amended.
††
Compensation plans and arrangements for executives and others.
 
 
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SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 
SKINNY NUTRITIONAL CORP.
   
November  23, 2009
By: 
/s/ Ronald Wilson
 
Ronald Wilson
 
Chief Executive Officer
   
 
By: 
/s/ Donald J. McDonald
 
Donald J. McDonald
 
Chief Financial Officer
 
 
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