UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON D.C. 20549
FORM 10-K
FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTION 13 OR 15(d)
OF THE
SECURITIES EXCHANGE ACT OF 1934
[X] Annual report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934
For the fiscal year ended December 31, 2004
OR
[ ] Transition report
pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the transition period from to .
Commission file no. 0-23791
SONOSITE, INC.
(Exact name of registrant as specified in its charter)
| Washington |
91-1405022 |
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|---|---|---|---|---|---|---|
(State or other
jurisdiction of incorporation or organization) |
(I.R.S.
Employer Identification Number) |
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| 21919 30th Drive S.E. Bothell, WA 98021-3904 (425) 951-1200 |
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|---|---|---|---|---|---|---|---|
(Address and
telephone number of registrants principal executive offices) |
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Securities registered pursuant to Section 12(b) of the Act:
None
Securities registered pursuant to Section 12(g) of the Act:
Common stock,
$0.01 par value
DOCUMENTS INCORPORATED BY REFERENCE
SONOSITE, INC.
ANNUAL REPORT ON FORM 10-K
TABLE OF CONTENTS
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PART I |
1 |
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Item
1. |
Business |
2 |
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Important Factors That May Affect Our Business, Our Results of Operations and Our Stock Price |
11 |
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Item
2. |
Properties |
27 |
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Item
3. |
Legal Proceedings |
27 |
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Item
4. |
Submission of Matters to a Vote of Security Holders |
28 |
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PART II |
29 |
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Item
5. |
Market for Registrants Common Equity and Related Stockholder Matters |
29 |
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Item
6. |
Selected Financial Data |
30 |
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Item
7. |
Managements Discussion and Analysis of Financial Condition and Results of Operations |
31 |
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Item
7A. |
Quantitative and Qualitative Disclosures about Market Risk |
40 |
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Item
8. |
Financial Statements and Supplementary Data |
41 |
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Item
9. |
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure |
66 |
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Item
9A. |
Controls and Procedures |
67 |
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Item
9B. |
Other Information |
71 |
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PART III |
72 |
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Item
10. |
Directors and Executive Officers of the Registrant |
72 |
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Item
11. |
Executive Compensation |
72 |
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Item
12. |
Security Ownership of Certain Beneficial Owners and Management and Related Stockholders Matters |
72 |
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Item
13. |
Certain Relationships and Related Transactions |
73 |
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Item
14. |
Principal Accountant Fees and Services |
73 |
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PART IV |
74 |
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Item
15. |
Exhibits and Financial Statement Schedules |
74 |
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Trademarks
1
PART I
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information concerning possible or assumed future results of operations, trends in financial results and business plans, including those relating to earnings growth and revenue growth; |
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statements about the level of our costs and operating expenses relative to our revenues, and about the expected composition of our revenues; |
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statements about our future capital requirements and the sufficiency of our cash, cash equivalents, investments and available bank borrowings to meet these requirements; |
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other statements about our plans, objectives, expectations and intentions; and |
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other statements that are not historical facts. |
ITEM 1. BUSINESS
Overview
2
Medical Ultrasound Imaging
Our Markets
3
to Klein. Although some of the growth in HCU will come at the expense of cart-based systems, we believe the majority of the growth will come from new clinical applications and new users of ultrasound due to the mobility and ease-of-use of HCU products. HCU is making possible new clinical uses of ultrasound in settings such as the physicians office, the emergency room and the surgical suite where the size, weight and complexity of cart-based systems make them difficult to use.
Our Strategy
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Continue to lead the HCU market by building upon and expanding product and technology leadership. We believe our products represent the most advanced technology available in hand-carried ultrasound systems. We are committed to continuing to expand this technological advantage by further enhancing our existing products and creating new ones. As of December 31, 2004, we employed over 60 people in research and development. Since our inception, we have introduced two generations of our hand-carried ASIC (application specific integrated circuit) technology, which have improved performance and expanded diagnostic capabilities of our systems. We plan to introduce a product based on our third generation technology in the first half of 2005. This technology will provide a scalable technology platform that will enable future products customized for specific clinical applications that vary by size, cost and performance. |
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Maximize the productivity of our direct sales force. As of December 31, 2004, we employed over 70 direct sales representatives in the U.S., United Kingdom, France, Germany, Spain, Japan, Australia and Canada. To further enhance the productivity of our direct sales force, we will continue to: |
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invest in training and educating our sales force; |
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utilize inside sales to maximize our installed base and qualify new customer leads; and |
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expand our corporate account relationships. |
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Broaden our sales distribution channels. We believe that other markets offer opportunity for growth, but will require enhancements to our sales distribution channels. For example, in 2004 we established strategic alliances |
4
| with Aloka Co. Ltd. for distribution of our TITAN system in Japan and with Boston Scientific Corporation and Nippon Sherwood Medical Industries Ltd. for distribution of our iLook product in the U.S. and Japan, respectively. We intend to enter into new third party distributor arrangements and explore strategic relationships to develop markets within ultrasound or with ultrasound-dependent technologies. We believe that strategic relationships can accelerate market penetration to customers not served by our direct sales force. |
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Drive our technology across the clinical spectrum. We believe that the performance, mobility, durability and cost effectiveness of our products are resulting in the creation of new clinical markets for us. We are bringing ultrasound out of the imaging center directly to the patient point-of-care, such as the emergency room, the physicians office and other nontraditional ultrasound settings. With the addition of SonoCalc, we have taken initial steps to enter the market for cardiovascular disease management. We believe that new markets like these will offer us significant potential for additional growth. |
Our Products
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SonoSite 180PLUS. The SonoSite 180PLUS weighs 5.4 pounds and is a point-of-care ultrasound system for general diagnostic imaging. It offers the following major features: |
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two dimensional, or B-mode, imaging, allowing real-time two-dimensional visualization of anatomic structures within the body; |
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M-mode imaging, providing a display of depth versus time. M-mode is particularly useful for evaluation of fast-moving structures, such as valves within the heart; |
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pulsed wave, or PW, Doppler imaging. PW Doppler imaging uses short, pulsing bursts of ultrasound waves to provide a quantitative assessment of the velocity of blood flow. The name of the technology refers to the Doppler effect, which is an apparent change in the frequency of the reflected ultrasound wave due to the relative motion between the reflector and transducer; |
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color power Doppler and directional color power Doppler, allowing two-dimensional visualization of blood flow patterns; |
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image documentation capabilities, including connection to printers or VCRs and downloading to personal computers; |
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tissue harmonic imaging, or THI, a signal processing technique providing enhanced image quality by using high frequency information to enhance image resolution; |
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basic electrocardiogram, or ECG, capability. When visualizing the heart, it is often useful to visualize basic relationships between cardiac motion and cardiac electrical activity. ECG provides this capability; and |
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continuous wave, or CW, Doppler imaging. CW Doppler imaging uses continuous reflected ultrasound waves to provide a quantitative assessment of the velocity of blood flow. CW Doppler, because it relies on a continuous stream of information, enables assessments of blood flow moving at speeds higher than PW Doppler is capable of assessing. |
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SonoHeart ELITE. The SonoHeart ELITE is a point-of-care ultrasound system with expanded measurement tools and clinical analysis packages intended for use by cardiologists and other healthcare providers in the cardiology market. The SonoHeart ELITE has all the product features of the SonoSite 180PLUS. |
5
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SonoSite TITAN. The TITAN system, first shipped in June 2003, is our newest product and represents our second generation of digital technology. Weighing 7.7 pounds, the TITAN, with its larger display screen and removable memory flashcards, combines the high performance of cart-based systems with the speed, flexibility and durability of mobile ultrasound devices. The TITAN can be used for stationary applications in its Mobile Docking Station (MDS), which supports connectivity to hospital PACS and HIS systems, multiple transducer connections and on-board documentation devices, yet the modular design of the TITAN enables it to be taken out of the MDS to rapidly deliver imaging at the point-of-care. The modularity of the TITAN enables the user to easily store images or economically upgrade to new features through a standard flashcard or interchangeable hardware. The TITAN has all the product features of the SonoSite 180PLUS as well as the following features: |
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velocity based color Doppler. Color Doppler is traditionally used to allow the user to visualize the relative velocity of blood flow within blood vessels or chambers of the heart; |
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split screen capabilities for side imaging or duplex Doppler; |
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image documentation capabilities, including connection to video printers or VCRs, DICOM Worklist and DICOM file format for use with PACS print and storage capabilities; and |
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expanded measurement tools and clinical analysis packages. |
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iLook 15. The iLook 15, with its fixed curved array transducer, provides imaging for focused abdominal and cardiac applications. |
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iLook 25. The iLook 25, with its fixed linear transducer, provides superb image quality of a patients vessels to aid in vascular access applications. |
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a touch screen for data input; |
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a single point-to-point measurement tool; |
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ability to store over 70 images for off-line printing and review; |
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cine loop retains images for frame-by-frame review; |
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connectivity to a PC or video printer for image download through a docking station; |
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2D and color power Doppler; and |
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The iLook 15 offers directional color power Doppler and harmonic imaging. |
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general abdominal and obstetrics imaging; |
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intracavitary (gynecologic, urologic) ultrasound imaging; |
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neonatal, vascular and pediatric imaging; |
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cardiac, thoracic and abdominal imaging, including trauma assessment; |
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breast, musculoskeletal, vascular, interventional and small-parts imaging; |
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intraoperative and superficial vascular imaging; and |
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veterinarian applications (musculoskeletal, obstetric, gynecologic, cardiovascular and general imaging). |
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SonoCalc IMT Software. Patented, automatic edge-detection software provides physicians with the ability to measure the intima media thickness of a patients carotid artery and compare it with published population data to generate an individualized cardiovascular report. |
6
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Accessories. We offer a wide selection of accessories for our products. These include mobile docking stations, multiple transducer connections, image transfer and management software, printers, VCRs, auxiliary monitors, storage devices, carrying cases and disposable supplies. |
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Specialized training and education. SonoSite develops education programs independently and in partnership with numerous medical societies and other recognized experts in ultrasound education to provide courses for SonoSite customers. These educational offerings include traditional educational courses, including Imported Courses which are continuing medical education, or CME, events held at the customers location, traditional enduring materials, including books and CDs, and Site Visits, which allow SonoSite customers to visit with renowned experts. SonoSite also pioneered a unique online education site, which has been developed for the benefit of existing customers in the emerging markets that are new to the routine use of ultrasound. As we develop new and emerging markets, we plan to continue to support the development of accredited and market-specific training materials, and expand the use of workshops in conjunction with recognized leaders in ultrasound. |
Sales and Marketing
Patents and Intellectual Property Rights
7
8
Competition
Research and Development and Technology
Manufacturing
9
Governmental Regulation
Reimbursement
Service and Warranty
10
| Balance at beginning of year |
Charged to cost of revenue |
Applied to liability |
Balance at end of year |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Year ended
December 31, 2004 |
$ | 381 | $ | 709 | $ | (529 | ) | $ | 561 | |||||||||
Year ended
December 31, 2003 |
$ | 331 | $ | 351 | $ | (301 | ) | $ | 381 | |||||||||
Year ended
December 31, 2002 |
$ | 281 | $ | 300 | $ | (250 | ) | $ | 331 | |||||||||
Employees
Available Information
Important Factors That May Affect Our Business, Our Results of Operations and Our Stock Price
Our results of operations are subject to significant quarterly variation and periodic fluctuation.
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the timing of new product introductions by us or our competitors; |
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legal and regulatory costs; |
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the timing of orders from major customers and distributors; |
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development and promotional expenses relating to new product introductions; |
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the revenue mix by product and geography; |
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changes in pricing policies by us or our competitors; |
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foreign exchange rates; |
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our ability to meet demand for our products; |
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the market acceptance of our products; |
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changes in distribution channels; and |
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the ability of our sales force to effectively market and sell our products. |
If our products do not gain market acceptance, we will fail to generate sufficient revenue to maintain our business.
11
If we experience difficulties in selling or manufacturing products with our third generation technology, we may fail to meet our 2005 revenue projections.
If we are unable to compete effectively, we will fail to generate sufficient revenue to maintain our business.
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greater financial and infrastructure resources; |
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larger research and development staffs; |
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greater experience in product manufacturing, marketing and distribution; |
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greater brand name recognition; and |
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long-standing relationships with many of our potential customers. |
12
Changes in the healthcare industry could result in a reduction in the size of the market for our products or may require us to decrease the selling price for our products, each of which could have a negative impact on our financial performance.
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Major third-party payers of hospital and pre-hospital services, including Medicare, Medicaid and private healthcare insurers, have substantially revised their payment methodologies during the last few years which has resulted in stricter standards for reimbursement of hospital and pre-hospital charges for certain medical procedures; |
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Numerous legislative proposals have been considered that would result in major reforms in the U.S. healthcare system that could have an adverse effect on our business; |
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There has been a consolidation among healthcare facilities and purchasers of medical devices in the U.S. who prefer to limit the number of suppliers from whom they purchase medical products, and these entities may decide to stop purchasing our products or demand discounts on our prices; |
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There is economic pressure to contain healthcare costs in worldwide markets; and |
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There are proposed and existing laws and regulations in domestic and international markets regulating pricing and profitability of companies in the healthcare industry. |
If healthcare reimbursement policies place limits on which providers may receive payment for imaging services, we may experience limited market acceptance of our products.
13