UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K
(Mark one)
| x | Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 |
For the fiscal year ended March 31, 2003 or
| ¨ | Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 |
For the transition period from to
Commission File Number: 72870
SONIC SOLUTIONS
(Exact name of registrant as specified in its charter)
| California (State or other jurisdiction of incorporation or organization)
|
93-0925818 (I.R.S. Employer Identification No.) | |
| 101 Rowland Way, Suite 110, Novato, California (Address of principal executive offices) |
94945 (Zip Code) |
| Registrants telephone number, including area code: | (415) 893-8000 | |
| Securities registered pursuant to Section 12(b) of the Act: | None | |
| Securities registered pursuant to Section 12(g) of the Act: | Common Stock, no par value (Title of class) | |
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x No ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule 127.
Yes x No ¨
The aggregate market value of the voting stock held by non-affiliates of the registrant on May 31, 2003, based upon the closing price of the Common Stock on the NASDAQ National Market for such date, was approximately $113,995,402.1
The number of outstanding shares of the registrants Common Stock on May 31, 2003 was 18,448,818.
1 Excludes 1,973,494 shares held by directors, officers and ten percent or greater shareholders on May 31, 2003. Exclusion of such shares should not be construed to indicate that any such person possesses the power, direct or indirect, to direct or cause the direction of the management or policies of the registrant or that such person is controlled by or under common control with the registrant.
| Page | ||||
| PART I | ||||
| ITEM 1. |
Business | 1 | ||
| ITEM 2. |
Properties | 19 | ||
| ITEM 3. |
Legal Proceedings | 19 | ||
| ITEM 4. |
Submission of Matters to a Vote of Security Holders | 19 | ||
| PART II | ||||
| ITEM 5. |
Market for Sonic Solutions Common Equity and Related Stockholder Matters | 21 | ||
| ITEM 6. |
Selected Financial Data | 22 | ||
| ITEM 7. |
Managements Discussion and Analysis of Financial Condition and Results of Operations | 24 | ||
| ITEM 7A. |
Quantitative and Qualitative Disclosures About Market Risk | 36 | ||
| ITEM 8. |
Financial Statements and Supplementary Data | 36 | ||
| ITEM 9. |
Changes In and Disagreements With Accountants on Accounting and Financial Disclosure | 63 | ||
| PART III | ||||
| ITEM 10. |
Directors and Executive Officers of the Registrant | 64 | ||
| ITEM 11. |
Executive Compensation | 64 | ||
| ITEM 12. |
Security Ownership of Certain Beneficial Owners and Management | 64 | ||
| ITEM 13. |
Certain Relationships and Related Transactions | 64 | ||
| ITEM 14. |
Controls and Procedures | 64 | ||
| PART IV | ||||
| ITEM 15. |
Exhibits, Financial Statement Schedules, and Reports on Form 8-K | 65 | ||
| 65 | ||||
| 69 | ||||
Forward Looking Statements
This report includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended and Section 21E of the Securities Exchange Act of 1934, as amended. To the extent that this report discusses future financial results, information or expectations about products or markets, or otherwise makes statements about future events, such statements are forward-looking and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the statements made. We have based these forward-looking statements on our current expectations and projections about future events. Our actual results could differ materially from those discussed in, or implied by, these forward-looking statements. Forward-looking statements are identified by words such as believe, anticipate, expect, intend, plan, will, may and other similar expressions. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Forward-looking statements include, but are not necessarily limited to, those relating to:
| | other competing products that may, in the future, be available for consumers, |
| | our plans to develop and market new products; |
| | our ability to improve our financial performance; and, |
| | effects of integrating any acquisitions. |
Factors that could cause actual results or conditions to differ from those anticipated by these and other forward-looking statements include those more fully described in the Risk Factors section under the Managements Discussion and Analysis of Financial Condition and Results of Operations in Item 7 below.
Overview
We develop and market computer based tools:
| | for creating digital audio and video titles in the CD-Audio and DVD-Video formats (and in related formats); |
| | for recording data files on CD recordable or DVD recordable disks in the CD-ROM and DVD-ROM formats; and |
| | for backing up the information contained on hard disks attached to computers. |
Most of the products we sell consist entirely of computer software, though some of the tools we sell include plug-in computer hardware. We also license the software technology underlying our tools to other companies to incorporate in products they develop.
We divide our products into three categories:
| | Professional Audio and Video Products Our professional products consist of advanced DVD-Video creation tools which are intended for use by high-end professional customers. We sell a number of products in this category including DVD Creator (Macintosh based), Sonic Scenarist (Windows based), DVD Producer (Windows based), DVD Fusion (Macintosh based) and ReelDVD (Windows based). These products include elaborate applications software and, in some cases, plug-in hardware. Our customers use our professional products to prepare commercial quality DVD-Video titles, in many cases destined for mass replication and release to home video consumers. |
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| | Desktop Products Our desktop products include software-only DVD-Video creation tools and DVD-Video playback software intended for use by lower end professionals, by enthusiasts or prosumers, and by consumers. Our desktop products also include software-only CD-Audio, CD-ROM and DVD-ROM making tools, as well as data backup software. We sell and market these products through product bundling arrangements with OEM suppliers of related products, as well as through retail channels (both web-based and traditional bricks and mortar channels). We market a number of different desktop products under various trade names including RecordNow, Backup My PC, CinePlayer, DVDit! and MyDVD. |
| | Technology Products This category includes software that we license to other companies for inclusion in their DVD or CD creation and recording products. We market most of this software under the trade names of AuthorScript and Primo SDK. |
We often refer to our desktop products and our technology products collectively as our consumer products.
Quantities or results referred to as to date or as of this date mean as of or to March 31, 2003, unless otherwise specifically noted. References to FY 2003 refer to the Companys fiscal year ending on March 31 of the designated year. For example, FY 2003 refers to the fiscal year ending March 31, 2003. References to years mean calendar years.
Please refer to our Company website at www.Sonic.com for the link to our Annual Report on Form 10-K.
DVD-Video and our Business
Many of our products involve the creation or playback of DVD-Video discs or related formats.
The DVD-Video optical disc format was introduced in 1996 and it offers high quality video, surround audio, and extensive interactivity on a Compact Disc-sized disc. DVD-Video is built upon the DVD-ROM standard, which specifies a disc capable of storing a significantly greater amount of digital information than the earlier Compact Disc format. A single-layer DVD-ROM disc holds 4.7 Gigabytes of data, while a CD-ROM holds approximately 650 Megabytes of data, or less than 15% of the capacity of the DVD format. DVD discs can be manufactured with two information layers on one side of the disc to store a total of 8.5 Gigabytes. They can also be manufactured with two information-carrying sides, for a maximum of 17.0 Gigabytes on a single disc (two sides, two layers on each side). The Compact Disc is limited to a single information layer on only one side of the disc. The DVD-Video format utilizes this large capacity to offer content publishers and video consumers a wide range of features and options:
| | Video can be presented in the MPEG-1 or MPEG-2 compressed digital video format. A number of video streams may be presented in parallel so that, responding to user commands, the player may seamlessly jump from stream to stream. In the MPEG-2 format, at typical bit rates, the video will compare very favorably with broadcast master quality video images will appear much better to consumers than the video they are used to seeing via TV broadcast from a standard VHS cassette tape. |
| | Audio can be presented in compressed digital stereo and surround formats. Up to eight audio streams may be presented simultaneously (and may also be selected for playback based on real-time user decisions) to support different language dialog tracks, or to allow stereo and surround versions of the same audio program. DVD titles, when presented in surround format, can give consumers the same kind of audio experience as a feature film in surround-equipped theatres. |
| | Chapter marks may be specified for random access into the video program. Subpictures (images overlaid on background video or still images) may be included and can be used in a number of ways, for example, to create animated buttons to facilitate user interaction, or to display language subtitles. Still pictures may be presented with audio and with subpictures. Extensive navigation capabilities are available to permit users to select from various program branches, to return to previous branch points or menus, etc. |
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Since its introduction, DVD-Video has been very popular with consumers. In fact, DVD-Video has proven to be the most rapidly adopted consumer electronics format of all time. By the end of 2002, almost 300 million DVD players were in use world-wide, including set-top players, video game console based players, and personal computer based players. In the United States more than 40 million homes had DVD players by the end of 2002, and during 2002 more than 650,000 billion DVD-Video discs were sold (both to end users and to companies who rent DVDs to consumers). During 2002 in the United States more than $20 billion was spent by consumers on DVD-Video discs.
Our products are used to encode video, audio and graphics elements in the particular formats supported by the DVD-Video specification, to prescribe and specify the disc navigation, that is, the interactive behavior of the DVD title in response to user commands, and then to weave or multiplex together the encoded elements and navigation information in the particular manner required by the DVD-Video format. Sometimes, particularly in professional settings, this process is referred to as DVD Authoring. In other settings, particularly in consumer settings, it is referred to as DVD Creation.
There are some other optical disc audio and video formats that are related to DVD-Video and that are supported by some of our products. Video CD (VCD) is a CD-ROM based format utilizing relatively low resolution MPEG-1 video. Super Video CD (SVCD) is a kind of compromise between DVD-Video and Video CD. It utilizes a CD-ROM carrier, and low-bit-rate MPEG-2 Video. DVD-Audio is a sister format to DVD-Video, emphasizing more audio-related features. To date, DVD-Audio has had only limited success, with a relatively small compatible player population (almost all of which also play standard DVD-Video discs) and only a limited number of titles (almost all of which include a standard DVD-Video title of the same content on the same physical disc).
Professional Products
We currently offer a number of professional product lines including DVD Creator, DVD Fusion, Sonic Scenarist, DVD Producer and Reel DVD. DVD Creator and DVD Fusion are designed to run on versions of the Macintosh personal computer manufactured by Apple Computer. Sonic Scenarist, DVD Producer, and Reel DVD are designed to run on personal computers equipped with versions of the Windows operating system manufactured by Microsoft Corporation.
Professional Customers
Our professional customers are mainly facilities that process and prepare audio, video and film programming and who provide DVD authoring services as part of their offering. Most of the titles authored by our professional customers involve entertainment, educational and/or business content.
Some of our professional customers are independent organizations that supply services to audio and video content holders and publishers, while some are in-house facilities that are owned by particular content holders or publishers. Our professional customers range in size from relatively small organizations with few employees to larger facilities with hundreds of employees. Among our customers are facilities that are independent, privately owned companies, as well as facilities which are part of much larger public, private, or non-profit organizations. While we have concluded corporate purchasing agreements with certain customer organizations that have multiple facilities, even within such organizations decisions to purchase and deploy our products are usually made at the facility level.
Professional DVD Production
Our tools enable professional customers to prepare DVD-Video titles. The tools we sell support some or all of the following processes:
| | Video Encoding The DVD-Video standard specifies MPEG-2 and MPEG-1 compressed digital video as the video formats to be used on DVD-Video discs. Many of our professional tools include a |
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| hardware encoding system designed to support user control of the encoding process, and to facilitate the operation of the encoding system with standard professional video tape recorders and other typical peripherals. |
| | Audio Encoding Our tools include the ability to encode audio into the formats supported by DVD-Video, including compressed formats such as MPEG-2 and Dolby Digital as well as uncompressed PCM audio. Many of our tools include a hardware encoding system which speeds the encoding process and permits encoding of advanced audio formats such as Dolby Digital 5.1 surround audio. |
| | Format Authoring Our tools enable the customer to combine and organize individual compressed video, audio, graphics, still picture and subpicture elements along with navigation instructions specifying interactivity (i.e., the response a DVD disc will make based on user manipulation of DVD player front panel or remote control buttons). The output of the authoring step is an asset list, containing each of the individual elements, and a script describing how the assets are combined and accessed via user commands. Because of the large number of potential elements in a DVD title and the high level of interactivity possible, the authoring subsystem is a complex software package. |
| | Emulation Our professional users require the ability to preview the results of their work before the time consuming step of producing a final output disc image. This is provided by a system that emulates the behavior of the finished disc in a player, but uses the original video, audio, picture and text elements stored on a computers hard disk. |
| | Formatting and Writing Our tools take the output of an authoring session and then combine the navigation instructions together with the audio, video, text and graphic elements in the particular sequence required by the DVD-Video standard. This process, sometimes referred to as multiplexing, produces a finished DVD-Video disc image that can then be recorded to a recordable DVD disc, or to the particular tape format that can be read by the mastering systems at the replication plant that actually cut the disc master using high-powered lasers. |
Professional Product Lines
We offer our professional products on both major PC platforms Macintosh and Windows.
Macintosh Based Professional DVD Products: DVD Creator and DVD Fusion
We offer a range of professional DVD production tools for use on the Macintosh, under the DVD Creator and DVD Fusion trade names. Generally speaking, DVD Creator systems offer more extensive capabilities at a somewhat higher price points to more specialized professionals while DVD Fusion systems are designed for greater ease of use and are targeted at less specialized video professionals at somewhat lower price points. The two product lines share common technology and can perform most of the same functions. We offer both lines in many configurations so that customers can specify a system suited to their particular needs and style of operation.
DVD Creator
DVD Creator is a high-end professional DVD authoring system which we introduced in 1996. DVD Creator is intended for use by Hollywood class professionals. It offers superior audio and video encoding, a convenient and efficient workflow, and a high degree of creative control over the authoring process. It is designed to support a mastering model, where a piece of video content is completely finished and the main objective is to publish that content on as a DVD-Video disc. The archetypical project for DVD Creator is release of a major feature film on DVD. We also offer a number of software and some hardware options to our DVD Creator system packages.
DVD Fusion
DVD Fusion is a lower priced professional DVD authoring system. DVD Fusion is targeted at video professionals who serve corporate and multimedia applications. In most of these settings video content is sourced
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and edited specifically for inclusion on a DVD-Video disc. Thus, DVD Fusion is designed to integrate with popular professional non-linear video editing systems provided by companies such as Avid and Media 100.
To date we have shipped a combined total of more than 11,000 DVD Creator and DVD Fusion systems to customers in various locations around the world.
Windows Based Professional DVD Products: Scenarist, ReelDVD, DVD Producer, DVD-Audio Creator
Scenarist
Scenarist is a tool for DVD-Video authoring targeted at Hollywood video professionals. Scenarist gives authoring professionals a great degree of control over the interactivity and feature set of DVD titles they produce. It offers extensive scripting capabilities that can be used by DVD-Video production facilities to automate much of the work involved in producing multiple versions of the same title. For example, it can be used release movie on DVD-Video that will be released in different parts of the world with different language audio and subtitle tracks. It can also be used in producing various DVD-Video titles that share a common look and feel, for example, a set of classic movie titles being released as part of a series.
In 2001, we acquired Scenarist which was the first commercially available DVD-Video authoring tool. It enjoys significant acceptance among high end authoring facilities. Because Scenarists formatting engine has the longest and broadest experience in the industry, the product is acknowledged by many professionals as the DVD-Video production industrys benchmark for stable production of standard DVD-Video titles.
Generally speaking, Scenarist is targeted at the upper end of the same market targeted by DVD Creator. Since the introduction of Scenarist in 1996, to date, approximately 1,500 copies of Scenarist have been sold.
ReelDVD
ReelDVD is a DVD-Video authoring tool intended for video professionals who are not experts in the DVD-Video specification but who still need significant flexibility in utilizing the features of the DVD-Video specification. ReelDVD targets approximately the same video professional customer as DVDit!-PE (see below) or DVD Fusion.
ReelDVD is available as well in a system packaged with a hardware MPEG video encoder. In addition to selling ReelDVD to end users, we have marketed it through OEM agreements with other companies who include or bundle it with their products.
ReelDVD was introduced in 2000. Since its introduction, approximately 8,100 copies of ReelDVD have been shipped.
DVD Producer
DVD Producer is a new DVD-Video authoring tool which we introduced at the National Association of Broadcasters in April 2002. DVD Producer is intended for video professionals in the corporate and multimedia segments who wish to produce high quality professional-looking DVD-Video titles, but who need an easy-to-use system that supports a streamlined and efficient workflow. DVD Producer includes a number of Sonic technologies that make it unnecessary for customers to have deep knowledge of the DVD-Video specification, but still lets them author discs supporting advanced navigation capabilities consumers associate with Hollywood caliber titles.
DVD Producer is available also in a system packaged with a hardware MPEG video encoder.
DVD Producer began shipping in May of 2002. Approximately 350 copies of DVD Producer have been shipped to date.
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DVD-Audio Creator
DVD-Audio is a sister format to DVD-Video. The DVD-Audio specification was developed between 1996 and 1999 by an industry group called DVD Forum in consultation with the music recording industry. The DVD Forum released Version 1.0 of the new DVD-Audio specification in April 1999. The first commercially released players compatible with the new format became available in late 1999. We announced support for this new specification in the fall of 1998, and began delivery of the first software packages supporting preliminary and limited DVD-Audio authoring early in 1999. We called this product DVD Audio Creator. In April 2001 we announced an agreement with Matsushita to integrate DVD-Audio authoring developed by them into DVD Audio Creator.
Professional DVD Market and Strategy
Market Segments for Professional DVD Production Systems
We divide the professional DVD production market into three segments:
| | Hollywood Segment This segment includes facilities that prepare film and video material for mass publication on DVD-Video discs. It includes: |
| | film and television studios, |
| | production companies and other content owners, and |
| | top flight independent video post production facilities which provide services to such content holders. |
Customers in this segment tend to cluster in major film and video product centers including Hollywood/Los Angeles, New York City, Chicago, London, Paris, Tokyo, Taipei, etc. Customers in this segment demand the very highest quality in terms of processing output, strict adherence to standards, and are very concerned with the overall efficiency of production since projects are often produced on tight schedules. We estimate that there are a few thousand facilities and organizations in this segment worldwide.
| | Corporate Segment Customers in this segment prepare DVD-Video discs for publishing a variety of kinds of information for sales, training, and other communications purposes. The segment includes: |
| | in-house departments of corporate, industrial, non-profit or educational organizations, and |
| | independent facilities which specialize in assisting such organizations in preparing such material. |
Customers in this segment are typically more budget constrained than customers in the Hollywood segment. In certain instances, however, production values and budgets equal or even exceed those typically encountered in the Hollywood segment. They tend to be geographically more dispersed. While efficiency of production is an important requirement of such customers, compatibility with other existing recording and post-production equipment is a major concern of customers in this segment. We estimate that there are potentially more than 100,000 facilities and organizations in this segment worldwide.
| | Multimedia Segment This segment includes developers of multimedia entertainment and educational titles intended for a mass audience. Customers in this segment tend to use DVD in conjunction with specialized computer software and accordingly their needs are more varied than those in the other segments. While relatively few organizations in this segment have moved to DVD, industry observers report a high level of interest in the DVD format. We estimate that there are approximately 15,000 organizations that might ultimately become involved in DVD-based production in this segment. |
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Competition
The DVD-Video format has generated significant interest among professional system suppliers. A number of companies currently provide MPEG-2 video encoding capabilities, audio encoding capabilities and authoring systems for the professional user. We believe that more companies will participate in this market in the future.
A number of companies produce products which compete with all or part of our professional product offerings. These companies include:
| Adobe |
Philips | |
| Apple Computer |
Pinnacle | |
| Digital Vision |
Sony | |
| Dolby Laboratories |
Toshiba | |
| Mitsubishi |
Ulead | |
| Panasonic |
A number of these companies have financial or organizational resources significantly greater than ours and/or greater familiarity with certain technologies involved in DVD pre-mastering solutions than we do.
Strategy
We expect that our professional DVD business will account for a significant portion of our overall business in the future. Our DVD strategy will continue to be based on the following elements:
| | Focus on Professional Applications Our DVD product and service offerings are focused on video and audio professionals whose primary concern is producing the highest quality DVD discs, in complete compliance with worldwide standards, with a high level of efficiency. We will continue to evolve DVD-related pre-mastering tools that are fully compatible with industry-standard input formats and typical professional video and audio equipment sets. |
| | High Performance Tools Our DVD tools will offer professional users the highest levels of performance, both in terms of power and sophistication of processing, and in terms of maximizing production efficiency. |
| | Flexible Configurations Because we market to a wide range of professional customers, we have engineered our professional products to incorporate modular audio, video and authoring subsystems to make it easy for facilities to re-arrange DVD workflow quickly, and to comply easily with changing demands of their customers. We plan to continue to implement this philosophy in future professional DVD product offerings. |
| | Range of Product Offerings DVD has a number of potential uses, including applications in corporate and industrial settings, as well as in delivery of mass entertainment such as feature films, videos, and recorded music. That is why we have a broad range of professional products to meet the demands of varying professional applications and to fit the constraints of differing professional budgets. |
Sales and Distribution
We sell our professional products through a field sales force in combination with a network of professional audio/video dealers. As of May 31, 2003 we employed 10 people in our field sales organization for professional products. Sales personnel are based in our headquarters office in Novato, California as well as in our offices in London (covering Europe) and in Tokyo (covering the Pacific Rim). We have other sales personnel based out of home offices in Chicago, Los Angeles, Utah, Washington and Taipei. Our field sales force includes sales managers and sales engineers. Most of our field sales personnel operate under compensation arrangements in which a substantial portion of their compensation is contingent upon performance relative to revenue targets.
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The vast majority of our professional product sales involve one of our dealers. Dealers play an important role in our sales and support efforts. They stimulate demand in their regions, they prospect for and qualify potential new customers, they give product demonstrations, they close sales, and they assist in post-sale installation, training and support. Dealers very often sell peripheral equipment along with our products so that customers can obtain a complete workstation configuration from one source.
We have dealers for our professional products in most areas of the world. As of May 31, 2003, we had 51 dealers in the Americas, 44 in Europe, Africa and the Middle East and 22 dealers in the Pacific Rim. We generally do not grant contractual exclusivity to our dealers, though as a matter of practice, depending on the dealers territory and competence, we may maintain only one dealer in a particular region.
Recruiting and maintaining dealers can be a difficult process. Because our products are sophisticated, our dealers need to be technically proficient and very familiar with professional audio and video production work. Dealer organizations sometimes have limited financial resources, and may experience business reversals for reasons unrelated to our product lines. The attractive dealers in a region may also carry competing products.
Customer Support
Customer support is important to professional users. This is why we offer our customers the SonicCare maintenance program. Customers purchase annual SonicCare service contracts from us that may (depending on customer choice of options) provide for:
| | ongoing software upgrades, |
| | telephone support, |
| | swap replacement hardware in case of hardware failure, and |
| | preferential access to new products and new versions of software. |
Customers typically add a SonicCare option to their initial system purchase and a significant portion of customers renew SonicCare after their first year.
To administer SonicCare, we employ a staff of product support specialists at our Novato headquarters and in our field offices. We provide unlimited telephone support during scheduled support hours to all customers under SonicCare. Customer support calls also provide us with an important means of understanding customer requirements for future product enhancements. We also undertake customer calling programs in which customers are contacted by a customer support representative to assess their level of satisfaction and to acquaint them with new product offerings.
Outlook
While we expect our professional DVD creation products to continue to account for a significant portion of our revenues in the future, we do not expect this business to experience revenue growth in the near term. Professional DVD facilities began equipping to prepare DVD titles as early as 1997, and significant expansion of DVD creation capacity occurred during 1998, 1999 and 2000. While the number of DVD discs replicated will continue to grow in future years, we do not expect that the number of titles published will expand as dramatically, hence we do not expect increases in the rate of capacity expansion by DVD production facilities. This means that we do not expect significant increases in sales of our professional DVD creation products.
Professional Audio Products SonicStudio Spin Off
For a number of years we developed and marketed a line of professional audio workstations under the SonicStudio trade name. On March 21, 2002, we executed an agreement to form a new company, SonicStudio LLC in partnership with a limited liability corporation controlled by two individuals Eric Jorde and
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Jeff Wilson. Under the terms of the agreement, we transferred our SonicStudio workstation business to SonicStudio LLC, and licensed them to utilize the technology underlying SonicStudio in the professional audio workstation market. The book value of net assets and liabilities transferred to the SonicStudio LLC, including receivables, inventory, fixed assets, and net of customer service liabilities was $235,661. Certain employees transferred from Sonic to join the SonicStudio LLC.
Under the terms of the agreement, SonicStudio LLC compensated us for the Sonic Studio business with a three year note for $500,000. The note, which does not carry interest, will be repaid to us with a percentage royalty based on sales received by SonicStudio LLC, plus any share of profits paid by them to us. Once the note is retired, Sonic will continue to retain a 15% interest in SonicStudio LLC.
As the present time, the book value of our investment in SonicStudio LLC is $68,897. We understand that the market for professional audio workstations designed for use by CD mastering engineers in the recording industry (the segment addressed by the SonicStudio product line) is currently quite depressed. If the business prospects for SonicStudio LLC deteriorates, we may find it necessary to write down the value of our investment in SonicStudio LLC, possibly to zero.
Desktop Products
Our desktop products are software tools that permit customers to combine audio, video and graphic elements to make regulation DVD-Video, DVD-ROM, CD-ROM, CD-Audio and Video CD discs. They also permit customers to play back DVD-Video discs on their computers, and to backup their PC data onto disc and tape backup devices. At the present time, we offer our desktop products under a variety of trade names, including RecordNow, Backup My PC, CinePlayer, DVDit! and MyDVD.
Recent Acquisitions
Ravisent License Agreement CinePlayer, etc.
On May 24, 2002, we entered into an agreement with Axeda, under which Axeda licensed Ravisents DVD player software and other digital media technologies to us. Under the agreement, we paid Axeda a one-time fee of $2 million for the license and related agreements, and in return we obtained exclusive rights to deploy the Ravisent technologies in the personal computer market. As part of this agreement we acquired a revenue generating business, fixed assets, developed software and engineering employees.
We market the DVD player we acquired from Ravisent under the Sonic CinePlayer tradename. CinePlayer turns a Windows PC equipped with a device capable of reading a DVD-ROM into the full-featured DVD player.
Veritas DMD Acquisition RecordNow, Backup My PC
On December 18, 2002, we acquired the business of the VERITAS Desktop Mobile Division (DMD) from VERITAS. DMD sold personal computer based CDROM, CD-Audio and DVD-ROM mastering software and personal computer backup software.
We acquired all the software and other intellectual property of VERITAS required to carry on development and marketing of products sold by the DMD business, and we assumed essentially all of the DMD businesss outstanding customer contracts and other contracts. Almost all the employees of the DMD business (approximately 40 individuals) joined Sonic. We also entered into a sublease agreement with VERITAS for the principal offices of the DMD business.
We issued 1,290,948 shares of Series F preferred stock, all of which has been converted into 1,290,948 shares of our common stock. We also provided registration rights for these shares.
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The two principle end user products of the DMD business are RecordNow and Backup MyPC. RecordNow is a line of CD/DVD mastering software applications. Using RecordNow, users can transfer audio and data to recordable CDs or DVDs. Data is written in standard ISO-9660 or UDF formats, making the disc readable on virtually any computer system. Audio is written in standard CD-Audio format, making the discs produced playable on virtually every CD-Audio player in the world. We offer RecordNow in different versions, including a basic version intended for bundling with CD recorders and DVD/CD recorders, as well as an advanced version, RecordNow Max, intended for sale at retail. The enhanced version incorporates various additional features, for example, the ability to encode audio in the MP3 format for use in compatible players.
Backup MyPC is a data backup software application designed to assist computer users with preserving their valuable computer data in the event of a hardware failure or user error. Backup MyPC allows users to create backup discs or tapes, and to restore data to their PCs either selectively, or for a complete system restoration. The application incorporates a number of features to assist users in making backups an automatic process, and for making the backup process easier for users to deal with. We offer Backup MyPC in two versions: Simple Backup, which includes a limited feature set and which is oriented toward PC and drive OEMs who wish to bundle the software; and Backup MyPC, which includes a full feature set and is oriented toward retail purchasers.
DVD Creation Desktop Products
DVDit!
In April 1999 we introduced DVDit! a simplified DVD-video creation tool.
DVDit! Positioning
DVDit! is designed to permit easy authoring of fully spec-compliant DVD titles by customers who do not have extensive knowledge of the DVD spec, and whose projects do not require the same specialized features required by Hollywood professional users. DVDit! is positioned to be purchased by consumers, prosumers and desktop professionals. We currently offer three different versions of DVDit!: DVDit!-LE (Limited Edition); DVDit!-SE (Standard Edition); and DVDit!-PE (Professional Edition).
DVDit! Customers
DVDit! is intended to address the needs of a broad range of customers who wish to create DVD-Video discs. Among DVDit!s end user customers are:
| | Consumers Individuals who use DVDit! to make DVD-Video discs from home videos and the like for their personal enjoyment. We believe that this group of customers demands software that is easy to learn, and is reasonably priced. |
| | Prosumers The term prosumer describes both video enthusiasts who make a significant investment of time and money in producing and preparing amateur videos, and professional and business people who use video in their work, but for whom video production is not a primary business activity. Compared to consumers, this customer group tends to be less price sensitive, and more concerned about a rich feature set, but is unlikely to have deep knowledge of DVD-Video. |
| | Desktop Professionals This group of customers resembles in some ways the professional customers we described in discussing our professional products, except that they typically do not have frequent or constant use for DVD-Video authoring tools, and may not need some Hollywood level features. |
MyDVD
We introduced MyDVD in the fall of 2000. MyDVD is specifically designed as a DVD creation tool for use by consumers.
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MyDVD Positioning
MyDVD is designed to permit easy authoring of DVD titles by consumers who have virtually no knowledge of the DVD specification, but who wish to turn their videos into professional looking DVD titles. We currently offer three versions of MyDVD: a Bundle Version; MyDVD Plus and MyDVD Video Suite.
In late 2000 we first announced MyDVD and started shipping the product in November 2000. The initial version of MyDVD resembled DVDit! (but with a simplified feature set and user interface). In the summer of 2001 we introduced a new version of MyDVD with a significantly modified user interface and a feature set specifically designed for consumer use. Our belief is that as DVD recorders become widely available, consumers will begin to utilize DVD recording for a number of purposes, such as recording favorite home videos, recording favorite video broadcasts, creating highly convenient and portable copies of videos downloaded from the internet, and for copying videos published on VHS cassette or DVD. We do not advocate violation of copyright laws by our customers. None of our products contain software designed to circumvent the operation of encryption or other protection systems (for example the CSS encryption system commonly used by DVD-Video publishers to prevent digital copying of their published video content.)
Desktop Product Strategy
Our Desktop products are intended to take advantage of a number of trends in the PC and consumer electronics industries:
| | Rapid Growth in DVD Playback Units By the end of 2002, nearly 300 million DVD-Video playback units (including set-top players, game console based players and PCs equipped with |
DVD readers) had been shipped worldwide. Industry observers expect that DVD players of all types will continue to be widely adopted with shipments of more than 200 million playback units expected to occur in 2003.
| | Proliferation of MPEG Video Encoding on PCs Due to certain introductions by chip and software makers, and a dramatic increase in the speed of standard PCs, relatively high quality real time MPEG encoding systems (some in hardware, some in software) are becoming widely available at very reasonable prices. |
| | Ubiquitous Digital Video Relatively high quality digital video camera/recorders based on the DV format were introduced in the past three years aimed at professionals as well as consumers. Prices for consumer DV cameras began declining below $1,000 during 2000 and below $500 in 2001. |
| | Availability of Lower Cost DVD Recording; Mass Adoption of DVD-Recorders Until recently DVD recorders were relatively highly priced. In early 2001, the first of a new generation of PC-attached DVD recorders was introduced by Pioneer at street prices under $1,000. Other manufacturers introduced DVD recorders during the rest of 2001, throughout 2002, and into 2003 and we expect new recorder introductions will continue for the balance of the current year and throughout 2004. We estimate that the average price for PC-attached DVD recorders was as low as $400 in calendar year 2002 (compared with an average price of around $700 in 2001), and we have already seen end user prices fall further this year. We anticipate that shipments of PC-attached DVD recorders will grow from approximately 4 million units in 2002 to over 10 million, and perhaps as many as 15 to 20 million units in 2003. These estimates are derived from DVD recorder manufacturer-level data that is, they track shipments from the plants at which the DVD recorders are assembled. When we speak of DVD recorders we mean recording devices capable of producing highly compatible discs. By compatible we mean discs that can be played in standard living room set-top DVD players. This means that we exclude from our discussion disc formats such as DVD-RAM which, although it can be used to record video, does not result in a disc playable on most set-top DVD players. We do include in our discussion the DVD-RW and DVD+RW formats, both of which produce discs that are highly likely to be playable on standard DVD players. Note that virtually all PC attached DVD recorders are also CD recorders. |
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Based on these trends, we believe that manipulation of digital video, along with other digital media types such as digital audio, on PCs will become an important activity for many consumers. We believe that the availability of low cost DVD recording capabilities will accelerate this trend. DVDit! and MyDVD are designed to serve the needs of general consumers who require easy-to-use DVD creation software. The Ravisent and DMD products are intended to accompany our DVD creation products to form a suite of digital media software tools enabling a satisfactory consumer experience.
Sales and Distribution for Desktop Products
As of May 31, 2003, we had 12 sales and marketing professionals responsible for our Desktop Products, located at our headquarters in Novato as well as in field and home offices in various locations around the world. These professionals plan the development road map for our products, develop marketing materials to position the products, and develop and conclude agreements with the various channel partners we utilize to reach end users for our products.
We distribute our Desktop Products through four main channels: bundling arrangements with other companies; web store sales; specialized dealers and traditional bricks and mortar computer and electronics retail stores.
We believe that the vast majority of consumers will first become aware of DVD creation software when they purchase a video device, for example a CD recorder, video input plug-in card, or, especially, a DVD recorder, and when they begin to use the software that comes bundled with the device. These new users will then add to their software capabilities via upgrades, in most cases through web transactions. Later, when the DVD creation software category has become established, consumers who are now used to the concept of DVD creation will shop for DVD creation software in traditional retail channels.
OEM Bundling
Our primary channel for reaching customers with our desktop applications software is bundling arrangements with various other companies in which copies of DVDit!, MyDVD, CinePlayer, RecordNow, and/or Backup My PC are included or bundled with shipments of those companies products. These companies (we refer to them as Bundle Partners) are motivated to include our software as a value-added offering for their customers and they usually pay us a royalty on each copy of our software shipped with their products. We are motivated to enter into bundling arrangements because they generate revenue for us as well as create a large installed base of customers to whom we can sell upgraded or enhanced versions of our products (through our other channels, particularly through our Web Store).
We have bundling arrangements with a variety of Bundle Partners and product types. The products with which our software is bundled include professional video editing systems, professional video capture and display cards, consumers video capture and interface cards, DVD recorders, CD recorders, PC models including DVD recorders, PC models including CD recorders, and PC models positioned as multimedia PCs.
Most of our bundle deals permit us to capture customer registrations or to invite the customer to click to our web site. We usually do not provide end user support as part of our bundling arrangements, but rely on our Bundle Partners to support the end user customers. We typically do provide second line support to our Bundle Partners to enable them to provide first line support of our products to their consumer-customers.
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The following are a representative list of companies with whom we have current bundling arrangements and/or with whom we bundled our software during the 2003 fiscal year:
| Avid Technologies |
Media 100 | |
| Canopus |
Melco | |
| Compaq(HP) |
NEC | |
| Dell |
Panasonic | |
| Easy Systems Japan |
Pioneer | |
| Fujitsu |
Sharp | |
| Hewlett-Packard |
Sony | |
| IBM |
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| Interactual |
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| IO-Data |
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| Matrox |
Web Store
We have established web-based retail stores for our Desktop Products (as well as some of our Professional Products, for example, ReelDVD, that are priced in a range that is typically sold over the web). Our Web Store is intended both to meet retail demand for our Desktop Products as well as to service upgrade orders for our products, in particular, upgrade orders for software distributed by our bundle partners.
We currently have separate Web Stores for Europe, North America and Japan. We currently outsource operations of parts of our Web Stores through arrangements we have with Digital River, Element Five, and Sanshin Denki. Under these arrangements, our outsource partners typically provide the servers which list our products and handle purchase transactions through their secure web sites.
Specialized Channel
We have a number of professional and semi-professional Audio-Video dealers who carry MyDVD, DVDit! and other products as part of their product lines. Very often these dealers also carry professional or semi-professional products with which basic versions of our desktop software are bundled or with which our products can be used. A few of these dealers also carry some of our professional DVD products, but most do not. At the current time we have 14 such dealers in the Americas, 16 in Europe, and 9 in the Pacific Rim.
Bricks and Mortar Channel
At the present time we have only limited distribution of our products through traditional bricks and mortar retail outlets for computer and consumer electronics products. In general we have chosen to pursue this channel through the use of publishing arrangements. Under such arrangements another company packages and sells our software applications to distributors and retailers, and we receive a royalty payment on each copy of our software that is shipped. We currently have a few such arrangements, with Stomp, Inc., Adaptec, Easy Systems Japan and Softbank.
Competition for Desktop Products
The market for our Desktop Products is a very competitive one. We believe that digital media creation is perceived as a very interesting and high growth area of the PC industry and, as such, will likely attract more competition in the future. Competitors of DVDit!, MyDVD, RecordNow, and/or Backup My PC include for example: Ahead, Apple Computer, BHA, Cyberlink, Dazzle (a division of SCM Microsystems), Intervideo Inc., MedioStream, NTI, Pinnacle, Roxio, and Ulead. Some of these competitors have significant technical and financial resources exceeding our own.
In April 2000, Apple Computer announced the acquisition of the DVD authoring business of Astarte Gmbh. Prior to the acquisition, Astarte sold a DVD authoring system that competed primarily with our DVD
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Fusion product. In January 2001, Apple announced two new DVD authoring products, which we presume are based on Astartes technology. The first product, iDVD, is intended for consumer users and we believe will compete with MyDVD and DVDit! The second product, DVD Studio Pro, is intended for professional users, and competes with DVDit! PE, DVD Fusion and ReelDVD. Apple also announced the availability of aggressively priced DVD recorders with certain models of their Macintosh personal computer. In mid-2001, Apple purchased Spruce Technologies, a long-standing competitor of ours in the professional DVD market. In April 2003 Apple announced its intention to release DVD Studio Pro Version 2 in the summer of 2003. We presume that DVD Studio Pro Version 2 is based, at least in part, on technology deriving from the Spruce acquisition.
Technology Products
In the past three years we have begun to market our technology to permit other companies to build software products of their own. We market our technology products under the trade name AuthorScript.
AuthorScript is designed to make available to software product developers our back-end engines for producing DVD-Video discs (and related formats such as Video CD and Super Video CD), as well as DVD- ROMs, CD-ROMs, and CD-Audio discs. We include in AuthorScript the same processing software that underlies the authoring subsystems we provide in DVD Creator, DVD Fusion, DVDit!, MyDVD, and RecordNow. We package this software with an Application Programmers Interface (API) that is, a top level mechanism permitting other companies software engineers to easily access our processing technology and integrate it with their own software applications.
We believe that AuthorScript will be both a revenue source and a point of strategic leverage for our Company. Once a software product is developed using one back-end technology, it is quite difficult and possibly de-stabilizing to switch to another product. Weve consciously packaged AuthorScript in a way which is attractive to software developers, and we license it on terms that we believe are very reasonable. We anticipate that this will create a stable and growing base of AuthorScript licensees as digital media creation technology spreads.
Customers and Licenses for AuthorScript
We have licensed AuthorScript to a number of companies including: Adobe Systems, AOL, ArcSoft, Avid Technology, Hitachi, Intervideo, Microsoft, and Sony. Because the needs and situations of AuthorScript licensees vary greatly, there is no typical AuthorScript license. Some of the licenses we have concluded resemble a software bundling arrangement in which we receive a royalty on every unit shipped of software containing AuthorScript. Some of the licenses are broad, development relationships through which the license partner receives source-level access to AuthorScript, and rights to participate with us in our ongoing development program.
Additional Markets for AuthorScript
We believe that AuthorScript or products derived from it may be applicable to other application areas outside the PC software space. We have underway an active program to market our technology to consumer electronics device manufacturers. To date, we have revealed one such license of this type a license to Sony for use in an advanced model of the CoCoon product family, released in Japan.
COMPANY OPERATIONS
Business Units
Since the middle of the 2002 fiscal year, we have organized Sonic using a matrix form of organization. In such an organization, most managers have dual reporting relationships. They report simultaneously to a senior functional manager (e.g., head of engineering, head of marketing, etc.) as well as to a business unit general manager.
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We currently have three business units corresponding to our three product categories professional products, desktop products and technology products. The following table shows an allocation of Sonics employees by major functional area and by business unit, as of March 31, 2003. Employees whose responsibilities span multiple business units are included in the General classification (e.g., corporate, accounting and, general services staff).
| Business Unit | ||||||||||
| Professional Products |
Desktop Products | |||||||||