SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
DC 20549
______________
FORM
10-K
ANNUAL
REPORT
PURSUANT
TO SECTION 13 OR 15(d) OF THE
SECURITIES
EXCHANGE ACT OF 1934
For
the fiscal year ended December 31, 2004
Commission
file number: 0-30391
MEDIS
TECHNOLOGIES LTD.
(Exact
name of registrant as specified in its charter)
Delaware |
|
13-3669062 |
(State
of incorporation) |
|
(I.R.S.
Employer Identification No.) |
805
Third Avenue
New
York, New York 10022
(Address
of principal executive offices, including zip code)
(212)
935-8484
(Registrant’s
telephone number, including area code)
Securities
registered pursuant to Section 12(b) of the Act:
None
Securities
registered pursuant to Section 12(g) of the Act:
Common
Stock, par value $.01 per share
Indicate
by check mark whether the registrant: (1) has filed all reports required to be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) had been subject to such filing requirements for
the past 90 days. Yes ý
No o
Indicate
by check mark if disclosure of delinquent filers pursuant to Item 405 of
Regulation S-K is not contained herein, and will not be contained, to the best
of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. o
Indicate
by check mark whether the registrant is an accelerated filer (as defined in
Exchange Act Rule 12b-2). Yes ý
No o
As
of June 30, 2004, the aggregate market value of the registrant’s common stock
held by non-affiliates of the registrant was approximately $257,864,000.
As
of March 10, 2005,
there were outstanding 27,115,487
shares of the registrant’s common stock.
DOCUMENTS
INCORPORATED BY REFERENCE
Portions
of the Registrant’s Proxy Statement for the 2005 Annual Meeting of Stockholders
are incorporated by reference into Items 10, 11, 12, 13 and 14 of Part III.
TABLE
OF CONTENTS
|
Part
I |
|
1 |
|
Item
1. |
Business |
1 |
|
Item
2. |
Properties |
15 |
|
Item
3. |
Legal
Proceedings |
15 |
|
Item
4. |
Submission
of Matters to a Vote of Security Holders |
15 |
| |
|
|
|
Part
II |
|
16 |
| |
|
|
|
Item
5. |
Market
For Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities |
16 |
|
Item
6. |
Selected
Financial Data |
16 |
|
Item
7. |
Management’s
Discussion and Analysis of Financial Condition and Results of
Operations |
18 |
|
Item
7A. |
Quantitative
and Qualitative Disclosures About Market Risk |
34 |
|
Item
8. |
Financial
Statements and Supplementary Data |
35 |
|
Item
9A. |
Controls
and Procedures |
35 |
|
Item
9B. |
Other
Information |
37 |
| |
|
|
|
Part
III |
|
37 |
| |
|
|
|
Item
10. |
Directors
and Executive Officers of the Registrant |
37 |
|
Item
11. |
Executive
Compensation |
37 |
|
Item
12. |
Security
Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters |
37 |
|
Item
13. |
Certain
Relationships and Related Transactions |
37 |
|
Item
14. |
Principal
Accounting Fees and Services |
37 |
| |
|
|
|
Part
IV |
|
38 |
| |
|
|
|
Item
15. |
Exhibits
and Financial Statement Schedules |
38 |
References
in this Annual Report to “we,” “us,” or “our” are to Medis Technologies Ltd. and
its direct and indirect subsidiaries, unless the context specifies or requires
otherwise.
PART
I
Introduction
Our
primary business focus is on the development, manufacturing, marketing and
distribution of direct liquid fuel cell products for portable electronic
devices, for the consumer (personal and professional) and military markets. A
discussion of our direct liquid fuel cell products and technology and of our
other technologies, including our CellScan, inherently conductive polymers,
stirling cycle system, toroidal technologies and Rankin cycle liner compressor,
follows.
We are a
Delaware corporation organized in April 1992. Our executive offices are located
at 805 Third Avenue, New York, New York 10022. Our telephone number is (212)
935-8484. Our website is located at www.medistechnologies.com. We make available
free of charge through our website our annual report on Form 10-K, quarterly
reports on Form 10-Q, current reports on Form 8-K, and amendments to those
reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 as soon as reasonably practicable after we electronically
filed such material with, or furnished it to, the Securities and Exchange
Commission. The information on our website is not part of this Annual
Report.
Fuel
Cells
Introduction
Our
primary business focus is on the development, manufacturing, marketing and
distribution of direct liquid fuel cell products to power and charge portable
electronic devices, such as most cell phones (including the most advanced “3G”
cell phones with a full range of functionality), digital cameras, PDAs (both for
personal and professional use, including wireless versions with e-mail
capability), MP3 players, hand-held video games and other devices with similar
power requirements, as well as a broad array of military devices.
Our first
planned consumer fuel cell product, which we call our “Power Pack,” is a
disposable, portable auxiliary power source capable of providing power to
operate and charge many of the most advanced portable electronic devices. When a
device’s battery is running low or is discharged, the Power Pack allows the
continued use of the device while at the same time charging the battery. When
the Power Pack has depleted its fuel, it can be disposed of by the consumer. By
contrast, the military product we are developing and what we anticipate will be
a second generation consumer product, is refuelable rather than disposable. When
the fuel in those Power Packs is depleted, the user employs a removable fuel
cartridge that replaces the fuel and the electrolyte in a matter of
seconds.
A fuel
cell is an electro-chemical device that converts the chemical energy of a fuel,
such as our patented fuel, hydrogen or methanol, into electrical energy. There
are a number of different types of fuel cells being developed for commercial
applications, some of which are intended for large scale applications such as
automobiles and stationary power generation. By contrast, our fuel cells are not
derivative or a miniaturization of these larger systems; rather we have
specifically designed our system for small scale applications, and in particular
for use with portable electronic devices. We also believe that certain
technologies used in our fuel cells, particularly our patented fuel, may be
applicable in the development of larger fuel cells delivering tens of kilowatts
of power. While we have no current intention to divert our resources or funds to
develop or manufacture larger fuel cells, we would consider the possibility of
joint activity or licensing relationship with an appropriate company in that
arena.
Central
to our fuel cell products is our patented highly-advanced liquid fuel. As
reflected in our patents, the basic components of our fuels are borohydride -
alkaline solutions combined with alcohols. These compounds are characterized by
high levels of electrochemical activity which results in high levels of power
density and energy capacity at a broad range of temperatures, even including
room temperatures. These are important conditions for working with portable
power sources. Our fuel is not flammable and the pH level of our fuel is
approximately the same as that of alkaline batteries. This contrasts with
methanol, the traditional fuel used in small fuel cells being developed for
portable electronic devices, which has severe limitations due to its high
flammability and toxicity levels.
Our
Fuel Cells Compared to Rechargeable Batteries
Fuel
cells for small-scale applications have many of the characteristics of
rechargeable batteries and in certain applications could compete with them. A
key distinguishing feature between fuel cells and rechargeable batteries is that
a fuel cell transforms its fuel directly into electrical power and produces
power as long as the fuel is supplied. Batteries are energy storage devices that
release power until the chemical reactant stored in the battery is depleted.
Once the chemical reactant is depleted, the battery must be recharged or
discarded.
As
portable electronic devices continue to advance and to offer greater
capabilities and functionality, the power gap that already exists between those
ever-increasing power demands of electronic applications and the power that is
available from batteries continues to widen. We believe that mobile operators
(wireless carriers/service providers) and device manufacturers will seek
significantly increased and longer lasting power to satisfy consumer desires.
Since we believe that batteries presently used in these devices are approaching
their technological limit, we expect the Power Pack to help fill that
gap.
Our
Fuel Cells Compared to Other Fuel Cells
Much of
the traditional fuel cell development for the portable electronic device market
centers around direct methanol fuel cells using a solid polymer membrane (proton
exchange membrane, or PEM), unlike our use of our patented fuel and an alkaline
electrolyte. Although the proton exchange membrane, itself, has the advantage of
requiring less space than a liquid electrolyte, we believe that the use of PEM
technology has other disadvantages which make it more difficult to reduce the
overall size of the fuel cell, and increase the power densities to an amount
needed for portable electronic devices at commercially acceptable temperature
levels for broad consumer use. In a direct methanol fuel cell with a PEM, the
concentration of methanol used in the fuel cell stacks is usually limited to 3%
to 6%, reducing the performance of the fuel cell. In order to achieve such
reduced concentrations of methanol, most traditional direct methanol fuel cells
are constructed with an external cartridge delivery system containing
concentrations of methanol as high as 99.5 to 100 percent to feed the methanol
into the fuel cell system and a regulator to control and reduce the flow of
methanol. We believe that such high concentrations of methanol raise issues of
consumer health and safety and would preclude bringing such a methanol fuel cell
in an airplane cabin, as well as impose other restrictions on transportability.
Other direct methanol fuel cell external support systems may include a water
management system, a temperature control system and where fuel cells are
arranged in a stack, a forced air system. Such direct methanol fuel cell support
systems could result in increased size, complexity and cost. Direct methanol
fuel cells generally also use platinum or other expensive noble metals on both
the anode and the cathode.
Other
companies have announced their use of reformers inside their fuel cells to
convert methanol into hydrogen which is then used to create power. The public
announcements thus far suggest the presence of heat of over 200 degrees Celsius
in these products. Other announcements have suggested the planned use of
nanotechnology methods to create new forms of fuel cells. We are not aware of
any
concrete
evidence of successful development of fuel cells using nanotechnology. It should
be noted, however, that considerable resources are being applied by many large
companies to develop fuel cells using all of these, as well as other methods,
and we can give no assurance that a fuel cell product will not be developed
using highly concentrated methanol, reformers, nanotechnology or other
approaches that would be competitive to our products.
We have
developed a fuel cell that we believe has obviated many of the problems that
have affected traditional PEM-based fuel cells. Our fuel cell technology enables
us to use a safer patented fuel which is not flammable, avoiding methanol’s
levels of toxicity and flammability. Our fuel cell is self-regulating, meaning
it provides sufficient power to meet the draw-down of power as needed. It does
not require an external fuel delivery or regulating system so it can be made as
a disposable product or it can use a cartridge that replaces the fuel in a
matter of seconds and need not constantly sit in the fuel cell. Furthermore, our
fuel cell does not require a water management system, a forced air system, a
heat control system, a reformer or other complex system. Instead, our fuel cell
has a very simple design and architecture, consisting of an anode, a cathode, a
chamber for the liquid electrolyte and a fuel chamber. We have also eliminated
the use of platinum on the cathode, and while we are still using limited amounts
of platinum on the anode, we are seeking to eliminate the use of any platinum on
the anode, thereby eliminating all platinum and other noble metals in our fuel
cells. In addition, the cost of the liquid electrolyte in our fuel cell is
substantially lower than the cost of a PEM. Eliminating complex systems, using a
low cost electrolyte and reducing or eliminating platinum from our fuel cells,
we believe enables us to lower the component costs of our product significantly.
Finally, our fuel cell technology has allowed us to improve our fuel cell’s
performance in power output and operating time relative to size and weight. As a
result, we are able to use a single fuel cell in making a product, such as our
Power Pack, rather than stacking a number of fuel cells with the additional
complexity that approach may require. Since the initial voltage created by our
fuel cell is 0.35 to 1.0 volt, our system uses a DC to DC converter that we have
developed to be able to increase the initial voltage from 0.35 to 5
volts.
State
Of Our Fuel Cell Products
Our first
two fuel cell products are our disposable Power Pack for the consumer (both
personal and professional) market and our refuelable Power Pack for military
use.
Disposable
Power Pack
Our
disposable Power Pack is a portable auxiliary power source that allows the
continued use of a portable electronic device whose battery is depleted, while
at the same time charging the battery. The disposable Power Pack is expected to
provide sufficient power to operate and charge most of the advanced portable
electronic devices on the market today, such as most cell phones (including the
most advanced “3G” cell phones and those with built-in cameras), digital
cameras, PDAs (both for personal and professional use, including wireless
versions with e-mail capability), MP3 players, hand-held video games and other
devices with similar power requirements, since our patent pending power
management system provides the capability of charging a number of different
devices using inexpensive connectors that access the particular device’s
battery. When used to power a cell phone, each disposable Power Pack is expected
to deliver the equivalent of 15 to 20 hours of talk time, or about two to five
full charges of the battery, depending on the individual cell phone power
consumption and battery type. When used to power a rechargeable digital camera,
the disposable Power Pack is expected to deliver two to five full charges of the
battery, depending on the individual camera’s power consumption and battery
type. Before its use, the Power Pack is expected to have a shelf life in excess
of a year. Once it is started, the disposable Power Pack is expected to be
usable for four to six weeks.
The
disposable Power Pack has an anticipated maximum size of 80 x 50 x 30 mm (3.2 x
2 x 1.2 inches) and anticipated weight of up to 200 to 250 grams fully fueled.
The disposable Power Pack is expected to have a price of $10.00 to $15.00 when
offered by mobile operators to their subscribers and a suggested retail price of
$19.99 when sold through traditional retail channels. By comparison with
battery-operated portable cell phone chargers in the market today, we expect our
disposable Power Pack to offer many advantages, including: substantially more
hours of operation relative to cost; the ability to start a cell phone depleted
of power in seconds rather than minutes; the ability to power a number of
different devices; the use of a built-in fuel gauge that tells the user how much
fuel is still available; and the avoidance of reverse polarity which discharges
the cell phone battery when the charger is left connected.
We expect
that as manufacturers of portable electronic devices continue to offer new
products and add functionality to existing products which require increased
battery power and battery life, batteries now on the market will not be able to
operate these new devices to the consumer’s satisfaction. We expect that our
Power Pack, by being able to supply power to operate continuously and charge the
device repeatedly, will offer significant benefits to the mobile operators, the
device manufacturers and the consumer. We anticipate that mobile operators will
benefit by providing increased use time for the new products and functions,
thereby increasing their average revenue per user (“ARPU”) and the mobile
operators also will have the opportunity to earn a new source of revenues on the
sale of Power Packs to their existing customer base. Device manufacturers will
benefit by the availability of more power for operation of their new products
with increased capabilities. And consumers will be able to take greater
advantage of the new device capabilities and benefit from the convenience and
freedom of being able to operate and charge portable devices on the
go.
In June
2004, we successfully demonstrated our refuelable military Power Pack operating
an advanced PDA together with General Dynamics C4 Systems at a fuel cell
conference, and demonstrated both the military Power Pack and our disposable
consumer Power Pack products charging and operating cell phones and digital
cameras both at meetings attended by original equipment manufacturers (OEM’s)
and by our shareholders and members of the investment community. Starting at the
end of February of 2005 and expected to continue through mid-May 2005, we have
been making available pre-mass production units of our disposable Power Packs
for review by different potential customers. These pre-mass-production Power
Packs are able to demonstrate the capabilities of our planned volume production
products. We plan to demonstrate these units to our distributors, Kensington
Technology Group, Superior Communications and ASE International Inc. and with
them to demonstrate the units to some of their key customers. Furthermore, we
are meeting with major mobile operators in the United States and Europe as well
as large OEM’s to demonstrate our Power Pack products. We are seeking feedback
from these potential customers, which we will use to prepare our final designs
as well as rely on as an indication of future orders. We plan to fix the final
design for the disposable Power Pack and seek firm orders from our customers by
May-June of 2005, which we expect will enable us to begin volume production at
the end of 2005, with the aim by the second half of 2006 of having at least one
full line running capable of producing up to 1.5 million units per month. To
carry out this program on this schedule will require us at that time to have
sufficient orders from our customers to warrant production lines; complete the
tooling for production; have run the line and solved any problems that typically
occur in new production lines; have production lines in place for the
electrodes, the fuel and the balance of the Power Pack products, including
funding for such lines; and have contracts with one or more manufacturers to
produce our Power Pack. While we are making considerable progress towards our
goals, there can be no assurance that all of these requirements will be met in a
timely fashion and that there will be no delays in meeting our production
program. We are already engaged in discussions with potential contract
manufacturers capable of producing our Power Packs.
Refuelable
Power Pack
The
refuelable Power Pack, which we anticipate will be a second generation consumer
product, is expected to allow the user to refuel the Power Pack by using a
cartridge which transfers new fuel and electrolyte into the Power Pack,
replacing any remaining fuel, electrolyte and water by-products which are
returned to the refueling cartridge. This refueling process is expected to take
a matter of seconds and the cartridge can then be discarded.
Pursuant
to an agreement with General Dynamics, we are designing and developing a
refuelable Power Pack capable of providing auxiliary power to a rugged PDA being
developed by General Dynamics to meet military specifications. Under the present
system, the PDA would be charged by a battery sleeve with eight lithium
manganese oxide batteries. For a 72 hour mission, always on, the present system
would require the military team to carry about 140 batteries costing
approximately $450. Our refuelable Power Pack is expected to provide
approximately 72 hours of operating time with the use of only six refueling
cartridges, making it lighter and less expensive than the present system. In
December 2004, we delivered sixteen fully functional prototype fuel cell Power
Packs and fuel cartridges to General Dynamics for testing in connection with the
rugged PDA. Each Power Pack is currently capable of delivering five watts and
five volts of continuous power. Our technical team is working closely with
General Dynamics to evaluate the ability of the Power Packs and cartridges to
meet extended mission requirements and military environmental specifications
with a view to incorporating product enhancements in future
designs.
We are
also progressing in the development of a more powerful Power Pack of about eight
watts for a tablet computer to fulfill an order we received from General
Dynamics in August 2004, pursuant to a contract awarded to General Dynamics by
the USAF. Delivery of the prototypes for that product to General Dynamics is
planned for the third quarter of 2005.
State
of Our Fuel Cell Technology
Even as
we develop completed fuel cell products like our Power Packs, we continue to
work towards substantial advances in the development of our technology to
enhance the commercial value of our products. These advances include: supplying
increased energy while also reducing size and weight; perfecting the discharge
characteristics and length of operating time (discharge characteristics
determine how much power the fuel cell can deliver over a period of time);
improving the engineering design; and integrating our individual fuel cells into
a seamless power source. We are also working to finalize the production model of
the converter used in our power pack to step up voltage together with the power
management system that allows the Power Pack to respond to differing voltage
requirements of different devices.
During
2004, we entered into the following two agreements to advance our fuel cell
products and move towards volume production:
On May
25, 2004, we entered into a Development Agreement with Eastman Kodak Company’s
Global Manufacturing Services operation for advancing the development of
refueling cartridges and chemicals to be used in our fuel cell
products.
On May 3,
2004, we entered into a Product and Manufacturing Development Agreement with
Flextronics International Ltd. In connection with this relationship, Flextronics
developed a small Application Specific Integrated Circuit (ASIC) for our
proprietary DC to DC converter to increase the voltage without having to
connect a number of fuel cells in a series. We have also developed an innovative
proprietary power management system (patent pending) that enables our Power
Pack to
respond to the voltage requirements of different devices using only an
inexpensive connector to those devices. We have integrated the power management
system with the DC to DC converter and, based on a new proprietary approach we
have developed, we expect to significantly reduce the size of the combined unit
in our Power Pack products. We have also succeeded in designing our Power Pack
to allow for operation in any orientation.
Market
Opportunities
Portable
Electronic Device Market
We
estimate based on various reports of cell phone sales that there are currently
over 2.0 billion users of portable electronic devices world wide, of which
approximately 150 million are in the United States, with reported annual sales
of approximately 650 million devices per year, representing new and replacement
sets. In this market, device manufacturers are continuing to add more and more
entertainment, communication and other features on their handsets, particularly
phone manufacturers who are incorporating into the latest 3G cell phones
functionality that includes digital cameras, internet access, video games, video
clips, text messaging, PDA applications, MP3 players, FM radios and even
television broadcasts. Thus, the cell phone which at the outset was simply a
communications device has evolved into an entertainment device offering video,
music, and sports and other programs. We believe that this trend is consistent
with the strategies of mobile operators (service providers) worldwide who are
requiring that products they make available to their subscribers have greater
functionality in order to increase their income from air time usage. Published
comments made by mobile operators and others suggest that they believe that the
battery life of the cell phones being delivered by cell phone OEM’s fall short
of satisfying the consumer and prevents the consumer from making full use of all
the capabilities presently being offered and planned for the phones and other
devices. We believe that this affords us a significant market opportunity if the
mobile operators decide to offer our Power Pack to their subscribers both when
the subscriber first signs up for a cell phone, by an offer sent together with
the bill or by providing the subscriber with a phone number to dial that
activates the delivery of a Power Pack to the subscriber and bills the
subscriber. Such an offer could suggest that the subscriber can solve the
problem of “power frustration” by signing up for a number of Power Packs a year
and having the charge included in the subscriber’s monthly bill.
Based on
what we have learned from company-sponsored attitude surveys and focus groups
dealing with cell phone use, we expect there to be a high level of demand for
the Power Pack by those cell phone/PDA users who travel frequently and who would
use the Power Pack to keep their devices charged while traveling. Also discerned
from these groups was a surprisingly high level of demand by stay-at-home
parents, a very high percentage of whom stated in these surveys and focus groups
that they would purchase and frequently use a Power Pack-type product.
Stay-at-home parents also make many of the purchasing decisions for their
households and a very large percentage stated that they would purchase a Power
Pack for their children who had cell phones, as well. By contrast, we would
expect that cell phone users who charge their phones each night and work in an
office during the day are less likely to buy a Power Pack unless they
contemplate a trip, and others might buy it to keep in survival kits to protect
against loss of power by reason of blackouts or for emergency use in case of
natural disasters.
One
market that we believe has considerable potential for our Power Pack is the
“kidult” market - the 13 to 24 year olds who represent prime users for many
advanced portable devices. We, and our distributors believe that the Power Pack
products offer a valuable opportunity for the distributors and their customers
to access this very important market early in their lives as a way of relating
to this consumer group as they grow older. Another growing market where we
believe the Power Pack will be attractive is the “enterprise” market which
focuses on the high-usage business market, which uses increasingly advanced
portable devices to access corporate applications and data bases.
At the
same time, there is a fast growing market for digital cameras - expected to
reach almost 100 million sold by the end of 2005, according to published
reports. Yet, we have been advised by some digital camera OEM’s that the single
biggest consumer complaint about the performance of the digital camera is
battery life. In our company-sponsored attitude surveys and focus groups, thus
far, a very large percentage of those interviewees who owned a rechargeable
digital camera said they would purchase and use a Power Pack to prevent failed
battery life at a crucial picture taking time or a warning of reduced battery
life that would result in rationing pictures. We would also expect that
customers whose initial primary motivation to purchase a Power Pack was for use
in connection with their digital cameras will soon start using the same Power
Pack as a matter of convenience to charge their cell phones and other portable
electronic devices and quickly make it a part of their every day lives.
Similarly, we expect that cell phone Power Pack users would use them for
charging their digital cameras and other portable devices.
Military
Applications
The U.S.
Department of Defense has stated that it has a pressing need for lighter and
more compact electrical power sources as the modern soldier is increasingly
equipped with many new portable electronic devices. As with the latest portable
electronics for consumers, these devices require significant power sources and
are currently dependent on batteries that are heavy and expensive and must be
recharged frequently at a central charging source. We intend that our refuelable
Power Pack will satisfy these power needs. In May 2002, we received a $75,000
order from General Dynamics towards development of a fuel cell product. On May
5, 2003, we announced an agreement with General Dynamics to design and develop a
pre-production prototype of our fuel cell military Power Pack product for the
rugged personal digital assistant (PDA) system that they are developing for the
military. In December 2004, we delivered sixteen fully functional prototype fuel
cell Power Packs and fuel cartridges to General Dynamics for testing pursuant to
this agreement. The total price for our services provided for in the agreement
is $500,000, with an initial payment of $100,000 and the balance in accordance
with the payment and performance milestones established in the agreement through
2005. Under these two agreements with General Dynamics we have already received
nine payments totaling $475,000. We anticipate further payments totaling
$100,000 during 2005, as we achieve the final two milestones.
In August
2004, we received an additional order from General Dynamics to deliver five
prototype fuel cell power packs and associated cartridges as power sources for
10 prototype tablet computers in support of the United States Air Force (USAF)
Wearable Computer Power Program. The order provides for 10 milestone payments of
$42,500 each through June 2005, or a total of $425,000. The order was issued
pursuant to a contract awarded to General Dynamics by the USAF and announced on
August 20, 2004. We have already received six payments totaling $255,000 under
this order. We expect to deliver the five prototype fuel cell Power Packs and
associated cartridges in the third quarter of 2005.
Together
with General Dynamics we are also evaluating other military products where our
fuel cells could be valuable. General Dynamics has received the contract for the
multiple department of defense instruments and applications including Joint
Tactical Radio Systems (JTRS). Other military related areas that may offer
potential are products carried by foot soldiers in the Land Warrior program of
the U.S. Department of Defense. The Land Warrior program is designed to make
each individual soldier function as a complete weapon system, integrating small
arms with high-tech equipment such as special communications devices, weapons
imaging systems, video, and global positioning systems.
Business
Strategy
Our
business strategy with respect to our fuel cell technology is to translate our
advanced fuel cell technology into commercially viable products sold to
consumers
throughout the world and sold to military users both in the United States and
other countries. To accomplish those goals, we have put into place and are
continuing to put in place manufacturing, marketing and distributions systems
capable of providing, initially, for the commercial production, distribution and
sale of our disposable Power Pack to the consumer and potentially, as a second
generation product, for the refuelable Power Pack and attendant cartridges, as
well as for our military fuel cell products.
Manufacturing
and Distribution
It is our
target to begin volume production of our disposable Power Packs starting at the
end of 2005 with the capability of manufacturing thousands of Power Packs units
per month and increasing in volume to the point of having a full line in place
during the second half of 2006 that is capable of manufacturing up to 1.5
million Power Pack units per month. We have focused much effort, human power and
cost towards meeting this target. One key area for us has been the
pre-production preparations for volume production. Because micro fuel cell
products have never been produced in commercial volume before, we had to
internally develop most of the tooling and processes for volume production.
Towards this end, we have engaged the services of Eastman Kodak Company’s Global
Manufacturing Services operation. Additionally, we have engaged a number of
Israel-based subcontractors and highly respected scientific groups world wide -
university, government and commercial - to help us develop the engineering
required for volume production of our electrodes, catalysts, fuel, electronics
and other elements.
Additionally,
as part of the pre-production preparations for volume production, we have
developed a line for electrode production and we expect to add to our electrode
production capability during the coming months. We have recently exercised an
option on 4,000 square feet as part of our new facility in Lod, Israel that we
plan to use for our electrode production and we already have in place pilot
production capability for our fuel and catalysts using machinery specifically
designed by us. Our plan is to start our production program using the electrode,
catalyst and fuel production lines in our own facilities. At the appropriate
time in the development of the demand for our products we would consider making
a technology transfer to manufacturing partners who would upscale these lines
for higher rate production, while maintaining in our facility the basic
capability at all times.
Our goal
is to have firm orders for our Power Pack products from mobile operators,
distributors and/or OEM’s sufficient to warrant constructing production line(s)
capable of producing at least one million Power Packs per month. Sometime around
the middle of 2005, we would look to firm up a relationship with one or more
large-scale manufacturers to start tooling for producing our disposable Power
Packs and later for producing our refuelable Power Packs and the cartridges. We
are already in discussions with recognized international companies capable of
high volume production and our goal is to finalize a transaction by the middle
of 2005.
There is
no assurance that we can successfully complete our production lines to meet our
planned schedule, or that we will have firm orders sufficient to warrant
construction of such lines or that we will be able to enter into a satisfactory
production arrangement, including acceptable pricing, with a contract
manufacturer.
Our
initial estimate is that a construction line to make 1.5 million Power Packs a
month will cost around $22 million. As part of this program, we are considering
different ways of financing the production lines. These include financing from
the producing party, financing from a third party based on firm orders, and
equity financing from us. The approximately $5.6 million of equity funding we
obtained during December 2004 and January 2005 will help provide more
flexibility regarding those decisions. Preparing for volume production has been
a major effort in 2004, requiring significantly increased expenditures on our
part, and we expect it to continue in even greater scale during 2005 as we ready
for
production.
There is no assurance that we will be able to finance the construction of our
Power Packs from any of the sources described above.
During
this past year we put in place key distribution relationships for our Power Pack
products.
On March
9, 2004, we entered into a distribution agreement with Kensington Technology
Group, a leading maker of computer accessories and a division of ACCO Brands,
Inc., a subsidiary of Fortune Brands, Inc. Pursuant to the distribution
agreement, among other things, we have granted Kensington a limited, exclusive
right to market and distribute our Power Pack and other products using our fuel
cell technology under the Kensington and Medis brand names. We anticipate that
Kensington/ACCO Brands will distribute our Power Pack products to the “big box”
stores like Best Buy and Circuit City as well as office supply stores such as
Office Max and Office Depot, which we expect will be excellent sources for the
“enterprise” market. Kensington has a full time manager devoted to working with
our team and they provide valuable resources for marketing, packaging and design
know how.
On August
3, 2004, we entered into a distribution agreement with Superior Communications,
which provides wireless accessories to major mobile operators, retailers and
distributors across the United States, for the distribution of the Company’s
fuel cell Power Packs, primarily to those stores where Superior Communications
has relationships, namely to the Cingular, AT&T Wireless, T Mobile and
Alltel stores where they provide important services such as supply chain
management, product mix management and sales training for retail
associates.
On August
10, 2004, we entered into a distribution agreement with ASE International Inc.,
for the distribution of our fuel cell Power Pack products through various
outlets not otherwise covered by our other distribution agreements. ASE has a
broad outreach to various channels such as drugstores, convenience stores,
department stores, airport stores and duty free shops, representing an estimated
50,000 “doors" in the United States and Canada.
Finally,
we view mobile operators as potentially a very significant distribution channel
for our Power Pack products. With large existing subscriber bases and existing
distribution networks to reach those subscribers, we believe that mobile
operators are in a uniquely advantageous position to efficiently distribute our
products. We believe that the mobile operators in turn will benefit by providing
increased air time for their new products and functions, thereby increasing
their average revenue per user (“ARPU”) and at the same time, develop a new
source of recurring revenues on the sale of Power Packs to their existing
subscriber base.
During
2004, we successfully demonstrated our Power Pack products. In June 2004, in
Palo Alto, California, we demonstrated disposable and refuelable working Power
Packs to representatives of major Original Equipment Manufacturers (OEMs) and
other potential customers and later, in New York, we demonstrated them to
shareholders and members of the investment community. Presentations were made at
those showings from executives of Eastman Kodak Global Manufacturing Services,
Flextronics International and General Dynamics Corporation.
Competition
We expect
to compete against other fuel cell developers as well as against other advanced
battery technologies and battery chargers. Our primary direct competitors are
companies developing small fuel cells for the portable electronics market. These
include Manhattan Scientifics Inc., which has reported that it is developing a
fuel cell to provide auxiliary power to cellular phones and pagers. Motorola,
with technology licensed from the Los Alamos National Laboratory in New Mexico,
has been developing a direct methanol fuel cell for mobile phones and now is
developing a fuel cell using a reformer.
Mechanical
Technology Inc., which is working with a number of scientists formerly with the
Los Alamos National Laboratory, has also licensed certain fuel cell technology
from Los Alamos National Laboratory to further its efforts to develop direct
methanol fuel cells. Lawrence Livermore National Laboratory has also announced
that it is developing small fuel cells for portable electronic devices. Other
companies that have announced that they are developing fuel cells for portable
electronic devices are PolyFuel, Inc. (which has announced that it has developed
a new membrane that is superior to others) and Neah Powers Systems, Inc., with
respect to both of these companies it has been announced that Intel has made
investments and Smart Fuel Cell GmbH.
We
believe other large cell phone and portable electronic device companies are also
be developing fuel cells for the portable electronics market. Some of such
companies providing public information about their fuel cell development
programs include Toshiba Corporation, NEC Corporation, Hitachi, Ltd., Casio
Computer Co. Ltd., Samsung Electronics Co. Ltd. and Sony Corporation. Toshiba,
Hitachi and other Japanese corporations have announced their intention to unify
the technical standards for micro fuel cells powered by methanol they are each
developing, in the hope of boosting the market for such fuel cells. We believe
that there are other companies that we may not know of that are developing fuel
cells for portable electronic devices.
In
addition, there are other fuel cell companies focusing on different markets than
the portable electronic device market that we are targeting. These companies,
including Plug Power, Avista Systems Inc. and Fuel Cell Energy Inc., are not
primarily targeting the portable electronics market, although at any time these
companies could introduce new products that compete directly in the markets we
are targeting. Ballard Power Inc., a recognized leader in PEM fuel cell
technology, has announced that it is developing a direct methanol fuel cell for
transportation and portable applications, however, we do not know if this is
intended for the portable electronic device market.
Additionally,
we expect to compete with companies that develop, manufacture, and sell
battery-operated chargers for portable electronic devices, including alkaline
batteries, lithium battery packages and zinc-air batteries offered as chargers
for cell phones, PDAs and other portable electronic devices that target many of
the same markets we intend to target with our Power Pack.
We also
expect indirect competition from battery manufacturers who utilize existing
battery technologies (both rechargeable and non-rechargeable). Existing battery
technologies have the significant advantage of having commercially available
products today, and are backed by companies who are continuously investing in
marketing and further research and development to improve their existing
products and explore alternative technologies.
We expect
our fuel cell products to compete on the bases of size and weight, length of
operating time, flexibility of use on different portable devices, ease of use
and cost.
Our
Other Technologies
Starting
with our formation in 1992, we have been working to develop and commercialize
new technologies. The first of these technologies, the CellScan, was the primary
product of our indirect subsidiary, Medis El Ltd., through 1996. At the time of
our formation, Medis El granted us distribution rights to the CellScan in the
United States and its territories and possessions. In 1994, Medis El acquired
its stirling cycle linear technologies and over the ensuing years, acquired
additional technologies, including our direct liquid fuel cell technology and
the other technologies listed below. In 1998, we became Medis El’s exclusive
agent in North America for coordinating licensing arrangements with respect to
the stirling cycle and other technologies. In 2000, Medis El became our
indirect, wholly-owned subsidiary. With the exception of our fuel cells, our
inherently conductive polymers and our CellScan
system,
all of our technologies are in the development stage and no successful
commercial prototypes have as yet been developed, nor can we assure you that any
such prototypes will be developed or, if developed, commercialized.
CellScan
The
CellScan is a static cytometer; an instrument for measuring fluorescence
emanating from living cells while the cells are in a static state. A key element
of the CellScan is its patented cell carrier which can accommodate up to 10,000
cells, each in individual wells. Each well holds one living cell, such as a
lymphocyte or a tumor cell. The CellScan can repeatedly and continuously monitor
the fluorescence intensity and polarization emitted from stained living cells
for purposes of cell research, disease diagnostics and determining the optimal
chemotherapy to be given to a specific patient.
We have
completed the development and have built a much smaller and less expensive
version of our original CellScan system which fits on a desk top and which has
improved performance characteristics, including the number of cells that can be
screened and analyzed per hour and the number of individual tests that can be
completed per day. In using the new version of the CellScan, we continue to
improve the methodology and the efficacy of the testing. As a result of this
experience, we have updated our production drawings, and have built two
CellScans during 2004.
We are in
the process of developing a new cell carrier specifically designed to allow the
CellScan to measure cell reaction in cell configurations different from those
that can currently be studied. If this program is successful, we expect that
this new cell carrier will open another dimension of possible applications for
the CellScan, including working with stem-like cancer cells.
Our first
focus for commercialization of the product is an in vitro test for determining
chemosensitivity of a patient’s cancer; that is to measure whether a patient’s
cancer cell is responsive to a particular chemotherapy protocol. In that
connection, we are in the process of performing testing in conjunction with
hospitals in Israel and establishing the system to carry out such testing in a
commercial setting. After establishing a commercial test for chemosensitivity,
we may also seek to offer other commercial tests, such as for atherosclerosis
and drug allergies. As part of the commercialization process, we are also
reviewing the practicality of entering into distribution agreements for the
CellScan with entities that have strong marketing and distribution capabilities
in various parts of the world.
In the
context of our program of moving towards commercialization of the CellScan, we
are seeking to obtain quality certifications and regulatory authority marketing
approval of the CellScan technology and its applications. Accordingly, we are in
the process of seeking ISO 9001 (International Organization of Standardization)
certification and CE marking (European Conformity). In addition, we are
upgrading our equipment, techniques, and protocols to meet FDA pre marketing
standards, with a view towards seeking FDA approval of the CellScan and
eventually, our proposed test for chemosensitivity. We have retained counsel to
begin working with us on this program. We cannot assure you that we will succeed
in receiving FDA approval for our tests.
Our
strategy for the CellScan is to seek to create a viable commercial business and
based on that business model, to carry out a program that would enable us to
spin-off the assets relating to the CellScan and transfer the personnel to a
subsidiary that has been formed for the commercialization of the CellScan. As
part of such a program, we expect to seek public investment or private venture
financing for the subsidiary or seek to enter into a transaction with a company
in the biotechnology field whereby that company would acquire all or part of our
interest in the CellScan. We can give no assurance that such a program can be
carried out successfully.
We are
also continuing to collaborate with third-party researchers and institutions in
the development of potential applications for the CellScan, including
determining the efficacy of chemotherapeutic drugs for specific tumors,
atherosclerosis, lupus, tuberculosis and drug allergy.
Recent,
on-going and planned studies for several CellScan applications include the
following:
Chemosensitivity. We have
on-going studies both in our laboratory in Israel and in collaboration with the
Oncological Institute in Cluj, Romania, to determine whether the CellScan could
be used as a tool in determining the efficacy of chemotherapy drugs for specific
tumors. The first phase of a multi-patient study at the Oncological Institute
was completed in 2004. We are continuing the study with more advanced stage
cancer patients.
Breast
Cancer. In two
studies performed at Rebecca Sieff Medical Center in Israel and published in the
scientific journal The
Breast, the
CellScan was used for both early detection of breast cancer and testing for the
risk of benign tumors developing into malignant breast cancer tumors. We have
established a CellScan laboratory in Tashkent, Uzbekistan and have performed a
multi-patient breast cancer study in collaboration with the Uzbekistan Health
Ministry, using a tetramer enhanced antigen, which is a new biological reagent.
The initial phase of the study was completed in December 2003, and a subsequent
phase of the study was completed in March 2004. The results of the study in
Uzbekistan were consistent with those at Rebecca Sieff Medical Center in
Israel.
Tuberculosis. The
CellScan is taking part in a comparative multi center multidisciplinary clinical
study of Tuberculosis in Tashkent, Uzbekistan during 2005 using the conventional
PPD antigen in conjunction with a novel and more specific recently developed
antigen.
Autoimmune
diseases. In
collaboration with Sheba Medical Center in Israel, we have investigated in our
laboratory the potential of the CellScan in the detection of autoimmune diseases
such as Systemic Lupus Erythematosus (SLE) and atherosclerosis. The results
published in the scientific journal Clinical
Applications of Immunology state a
strong correlation between CellScan results and other tests that measure cell
stimulation, suggesting that the CellScan, used in conjunction with nucleosomal
antigen, may be an efficient and much easier tool in the diagnosis and
monitoring of lupus patients. CellScan was also used to determine the
possibility of identifying patients with severe coronary heart disease through
monitoring the response of their lymphocytes to disease-associated antigens. The
report from Clinical
Applications of Immunology states
that results to date have demonstrated that approximately 85% of patients with
severe coronary heart disease manifested a significant difference in
fluorescence polarization when their lymphocytes were exposed to high doses of
certain antigens.