UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K
| [X] | ANNUAL REPORT PURSUANT TO SECTION 13 OR
15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934 |
FOR THE FISCAL YEAR ENDED DECEMBER 31, 2002
OR
| [ ] | TRANSITION REPORT PURSUANT TO SECTION 13 OR
15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934 |
FOR THE TRANSITION PERIOD FROM __________________ TO __________________
COMMISSION FILE NUMBER 000-26497
SALEM COMMUNICATIONS CORPORATION
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

| DELAWARE (STATE OR OTHER JURISDICTION OF INCORPORATION OR ORGANIZATION) |
77-0121400 (I.R.S. EMPLOYER IDENTIFICATION NUMBER) |
|
4880 SANTA ROSA ROAD CAMARILLO, CALIFORNIA (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) |
93012 (ZIP CODE) |
REGISTRANTS TELEPHONE NUMBER, INCLUDING AREA CODE: (805) 987-0400
Securities registered pursuant to Section 12(b) of the Act: None
Securities registered pursuant to Section 12(g) of the Act: Class A common stock, $0.01 par value per share
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES [X] NO [ ]
Indicate by check mark if the disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrants knowledge, in definitive proxy or information statements incorporated by reference in part III of this Form 10-K or any amendment to this Form 10-K. [ ]
Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule 12b-2). YES [X] NO [ ]
The aggregate market value of the Registrants Class A common stock held by nonaffiliates of the Registrant was $173,211,616 computed by reference to the closing sales price of the Registrants Class A common stock as reported on the NASDAQ National Market System as of June 28, 2002.
As of March 27, 2003, there were 17,930,417 shares of the Registrants Class A common stock and 5,553,696 shares of Class B common stock outstanding.
TABLE OF CONTENTS
| PAGE | ||||
PART I |
||||
Item 1. |
Business |
2 | ||
Item 2. |
Properties |
15 | ||
Item 3. |
Legal Proceedings |
15 | ||
Item 4. |
Submission of Matters to a Vote of Security Holders |
15 | ||
PART II |
||||
Item 5. |
Market for Registrants Common Equity and Related Stockholder Matters |
16 | ||
Item 6. |
Selected Consolidated Financial Information |
17 | ||
Item 7. |
Managements Discussion and Analysis of Financial Condition and Results of Operations |
22 | ||
Item 7A. |
Quantitative and Qualitative Disclosures About Market Risk |
37 | ||
Item 8. |
Financial Statements and Supplementary Data |
39 | ||
Item 9. |
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure |
39 | ||
PART III |
||||
Item 10. |
Directors and Executive Officers of the Registrant |
39 | ||
Item 11. |
Executive Compensation |
41 | ||
Item 12. |
Security Ownership of Certain Beneficial Owners
and Management and Related Shareholder Matters |
52 | ||
Item 13. |
Certain Relationships and Related Transactions |
55 | ||
Item 14. |
Controls and Procedures |
57 | ||
PART IV |
||||
Item 15. |
Exhibits, Financial Statement Schedules and Reports on Form 8-K |
58 | ||
Index to Exhibits |
E-1 | |||
Financial Statements |
F-1 | |||
Schedule II - Valuation and Qualifying Accounts |
S-1 | |||
Signatures |
II-1 | |||
Certifications |
II-3 | |||
PART I
ITEM 1. BUSINESS.
FORWARD-LOOKING STATEMENTS
From time to time, in both written reports (such as this report) and oral statements, Salem Communications Corporation (Salem or the company, including references to Salem by we, us and our) makes forward-looking statements within the meaning of federal and state securities laws. Disclosures that use words such as the company believes, anticipates, expects, may or plans and similar expressions are intended to identify forward-looking statements, as defined under the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect the companys current expectations and are based upon data available to the company at the time the statements are made. Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from expectations. These risks as well as other risks and uncertainties are detailed below at CERTAIN FACTORS AFFECTING SALEM and from time to time in Salems periodic reports on Forms 10-K, 10-Q and 8-K filed with the Securities and Exchange Commission. Forward-looking statements made in this report speak as of the date hereof. The company undertakes no obligation to update or revise any forward-looking statements made in this report. Any such forward-looking statements, whether made in this report or elsewhere, should be considered in context with the various disclosures made by Salem about its business. These projections or forward-looking statements fall under the safe harbors of Section 27A of the Securities Act of 1933, as amended (the Securities Act), and Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act).
All metropolitan statistical area (MSA) rank information used in this report is from the Fall 2002 Radio Market Survey Schedule & Population Rankings published by The Arbitron Company, excluding the Commonwealth of Puerto Rico. According to the Radio Market Survey, the population estimates used were based upon 2000 U.S. Bureau Census estimates updated and projected to January 2003 by Claritas, Inc.
2
GENERAL
We believe that we are the largest U.S. radio broadcasting company, measured by number of stations and audience coverage, providing programming targeted at audiences interested in religious and family theme radio programming. Our core business is the ownership and operation of radio stations in large metropolitan markets. Upon the close of all announced transactions, we will own and operate 89 radio stations, including 57 stations in 22 of the top 25 markets. This makes us the sixth largest operator measured by number of stations overall and the third largest operator measured by number of stations in the top 25 markets. Management believes that we are the fifteenth largest radio broadcaster measured by net broadcasting revenues for the year ended December 31, 2002. We also own Salem Radio Network®, which we believe to be a leading developer, producer and syndicator of religious and family issues oriented talk, news and music programming, but not of general broadcast programming, with over 1,500 affiliated radio stations. In addition, we own complementary Internet and publishing businesses.
We maintain a Website at http://www.salem.cc. Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to those reports are available free of charge through our website as soon as reasonably practicable after those reports are electronically filed or furnished to the Securities and Exchange Commission.
Our business strategy is to expand and improve our national radio platform in order to deliver compelling content to audiences interested in religious and family issues. We primarily program our stations with our Christian teaching and talk format which is talk programming with religious and family themes. We also feature conservative news/talk and contemporary Christian music formats. Salem Radio Network® supports our strategy by enabling us to offer a variety of program content on our radio stations.
Both our chief executive officer and our chairman are career radio broadcasters who have owned and operated radio stations for almost 30 years. Our management team has successfully executed a strategy of identifying, acquiring and operating radio stations.
We continue to seek new ways to expand and integrate our distribution and content capabilities. We have acquired magazine, Internet and software businesses that direct their content to persons with interests that are similar to those of our primary radio audience. We will continue to pursue acquisitions of new media and other businesses that serve our audience. We plan to use these businesses, together with our radio stations and network, to attract, grow and retain a larger audience and customer base.
Salem Communications Corporation was formed in 1986 as a California corporation and was reincorporated in Delaware in 1999. Salem Communications Holding Corporation (Salem Holding) was formed as a wholly-owned subsidiary of Salem Communications Corporation in May 2000. In May 2000, Salem Communications Corporation formed an additional wholly-owned subsidiary, Salem Communications Acquisition Corporation (AcqCo), which has since acquired nine radio stations through its wholly-owned subsidiary SCA License Corporation. In August 2000, Salem Communications Corporation assigned substantially all of its assets and liabilities (other than stock of Salem Holding and AcqCo) to Salem Holding.
On June 15, 2001, Salem Holding effected a dividend to Salem Communications Corporation of Salem Holdings publishing and Internet businesses. This transaction was effected as a dividend of the capital stock and membership interests, respectively, of Salem Holdings wholly-owned subsidiaries CCM Communications, Inc. and OnePlace, LLC. As a result, CCM and OnePlace became direct subsidiaries of Salem Communications Corporation. CCM and OnePlace continue to be guarantors of borrowings under Salem Holdings credit facility and of Salem Holdings existing 9% and 7¾% notes. Salem Communications Corporation and all of its subsidiaries (other than Salem Holding) are guarantors of the borrowings under Salem Holdings credit facility and Salem Holdings 9% notes and 7¾% notes.
3
DEVELOPMENT OF THE BUSINESS
In 2002, we completed the purchase of the following radio stations:
| MSA | Purchase | ||||||||
| Date | Market | Station | Rank (1) | Price | |||||
January 12, 2002 |
Sacramento, CA |
KLNA-FM (now KKFS-FM) |
26 |
$ | 8,650 | ||||
February 15, 2002 |
Seattle, WA |
KIKN-AM |
13 |
525 | |||||
May 2, 2002 |
Portland, OR |
KJUN-FM (now KFIS-FM) |
23 |
35,800 | |||||
August 13, 2002 |
Honolulu, HI |
KJPN-AM (now KHCM-AM) |
60 |
650 | |||||
December 18, 2002 |
Nashville, TN |
WRLG-FM and WYYB-FM |
44 |
5,600 | |||||
| $ | 51,225 | ||||||||
(1) MSA means metropolitan statistical area.
On December 6, 2000, Gospel Communications International (GCI) made a demand for arbitration upon us, as disclosed in our annual report on Form 10K for the year ended December 31, 2001 and our quarterly reports on Form 10Q for the quarters ended March 31, 2002 and June 30, 2002. On July 15, 2002, we reached a confidential settlement with GCI for $2.3 million. We paid $0.3 million on August 12, 2002 and paid the remaining $2.0 million on October 4, 2002.
On September 30, 2002, the company sold the assets of radio station WYGYFM, Cincinnati, Ohio for $45.0 million. Of the proceeds, $30.0 million was placed in an account with a qualified intermediary under a likekind exchange agreement in order to preserve our ability to effect a tax-deferred exchange. The sale of WYGYFM was treated as a discontinued operation, and accordingly, the gain on the sale of the assets of WYGYFM of $15.9 million (net of deferred taxes of $12.0 million) and the operations of WYGYFM were reflected net in income (loss) from discontinued operations in the statement of operations included in this report. All prior periods were restated to reflect the operations of WYGYFM net in income (loss) from discontinued operations to be consistent with the current period presentation.
On October 4, 2002, the company acquired the assets of the Internet portal operations of Crosswalk.com for $4.1 million. We previously began to operate Crosswalk.com pursuant to a local marketing agreement on September 3, 2002. The acquisition of Crosswalk.com complements our other Internet businesses.
4
RADIO STATIONS
After completing our pending transactions, the company will own and/or operate a national portfolio of 89 radio stations in 36 markets, including 27 FM stations and 62 AM stations. The following table sets forth information about each of Salems stations, in order of market size:
| MSA | Station | Year | ||||||
| Market (1) | Rank (2) | Call Letters | Acquired | Format | ||||
New York, NY (3) |
1 |
WMCA-AM |
1989 |
Christian Teaching and Talk |
||||
WWDJ-AM |
1994 |
Christian Teaching and Talk |
||||||
Los Angeles, CA |
2 |
KKLA-FM |
1985 |
Christian Teaching and Talk |
||||
KRLA-AM |
1998 |
Conservative News/Talk |
||||||
KFSH-FM |
2000 |
Contemporary Christian Music |
||||||
KXMX-AM |
2000 |
Ethnic Brokered Programming |
||||||
Chicago, IL |
3 |
WZFS-FM |
1990 |
Contemporary Christian Music |
||||
WYLL-AM |
2001 |
Christian Teaching and Talk |
||||||
San Francisco, CA |
4 |
KFAX-AM |
1984 |
Christian Teaching and Talk |
||||
KSFB-FM |
2000 |
Contemporary Christian Music |
||||||
KSFB-AM |
2001 |
Christian Teaching and Talk |
||||||
Dallas-Fort Worth, TX |
5 |
KLTY-FM |
1996 |
Contemporary Christian Music |
||||
KWRD-FM |
2000 |
Christian Teaching and Talk |
||||||
KSKY-AM |
2000 |
Christian Teaching and Talk |
||||||
Philadelphia, PA |
6 |
WFIL-AM |
1993 |
Christian Teaching and Talk |
||||
WZZD-AM |
1994 |
Christian Teaching and Talk |
||||||
Houston-Galveston, TX |
7 |
KKHT-AM |
1995 |
Christian Teaching and Talk |
||||
KTEK-AM |
1998 |
Christian Teaching and Talk |
||||||
Washington, D.C. |
8 |
WAVA-FM |
1992 |
Christian Teaching and Talk |
||||
WABS-AM |
2000 |
Christian Teaching and Talk |
||||||
Boston, MA |
9 |
WEZE-AM |
1997 |
Christian Teaching and Talk |
||||
WROL-AM |
2001 |
Christian Teaching and Talk |
||||||
Atlanta, GA |
11 |
WNIV-AM |
2000 |
Christian Teaching and Talk |
||||
WLTA-AM |
2000 |
Christian Teaching and Talk |
||||||
WGKA-AM |
2000 |
Southern Gospel |
||||||
WFSH-FM |
2000 |
Contemporary Christian Music |
||||||
SeattleTacoma, WA |
13 |
KGNW-AM |
1986 |
Christian Teaching and Talk |
||||
KLFE-AM |
1994 |
Christian Teaching and Talk |
||||||
KTFH-AM |
1997 (4) |
Silent |
||||||
KKMO-AM |
1998 |
Spanish Language Programming |
||||||
KKOL-AM |
1999 |
Conservative News/Talk |
||||||
KIKN-AM |
2002 |
Conservative News/Talk |
||||||
Phoenix, AZ |
14 |
KCTK-AM |
1996 |
Conservative News/Talk |
||||
KPXQ-AM |
1999 |
Christian Teaching and Talk |
||||||
MinneapolisSt. Paul, MN |
15 |
KKMS-AM |
1996 |
Christian Teaching and Talk |
||||
KYCR-AM |
1998 |
Christian Teaching and Talk |
||||||
WWTC-AM |
2001 |
Conservative News/Talk |
||||||
San Diego, CA |
16 |
KPRZ-AM |
1987 |
Christian Teaching and Talk |
||||
KCBQ-AM |
2000 |
Conservative News/Talk |
||||||
Baltimore, MD |
18 |
WITH-AM |
1997 (5) |
Christian Teaching and Talk |
5
RADIO STATIONS, CONT.
| MSA | Station | Year | ||||||
| Market (1) | Rank (2) | Call Letters | Acquired | Format | ||||
DenverBoulder, CO |
21 |
KRKS-FM |
1993 |
Christian Teaching and Talk |
||||
KRKS-AM |
1994 |
Christian Teaching and Talk |
||||||
KNUS-AM |
1996 |
Conservative News/Talk |
||||||
KBJD-AM |
1999 (7) |
Conservative News/Talk |
||||||
Pittsburgh, PA |
22 |
WORD-FM |
1993 |
Christian Teaching and Talk |
||||
WPIT-AM |
1993 |
Christian Teaching and Talk |
||||||
Portland, OR |
23 |
KPDQ-FM |
1986 |
Christian Teaching and Talk |
||||
KPDQ-AM |
1986 |
Christian Teaching and Talk |
||||||
KFIS-FM |
2002 |
Contemporary Christian Music |
||||||
Cleveland, OH (6) |
24 |
WCCD-AM |
1997 |
Christian Teaching and Talk |
||||
WHK-AM |
2000 |
Christian Teaching and Talk |
||||||
WKNR-AM |
2000 |
Sports/Talk |
||||||
WFHM-FM |
2001 |
Contemporary Christian Music |
||||||
Tampa, FL |
20 |
WTWD-AM |
2000 |
Christian Teaching and Talk |
||||
WTBN-AM |
2001 (6) |
Christian Teaching and Talk |
||||||
Cincinnati, OH |
25 |
WTSJ-AM |
1997 |
Christian Teaching and Talk |
||||
WBOB-AM |
2000 |
Conservative News/Talk |
||||||
Sacramento, CA |
26 |
KFIA-AM |
1995 |
Christian Teaching and Talk |
||||
KTKZ-AM |
1997 |
Conservative News/Talk |
||||||
KKFS-FM |
2002 |
Contemporary Christian Music |
||||||
RiversideSan Bernardino, CA |
27 |
KRLH-AM |
2001 |
Christian Teaching and Talk |
||||
San Antonio, TX |
30 |
KSLR-AM |
1994 |
Christian Teaching and Talk |
||||
KLUP-AM |
2000 |
Adult Nostalgia |
||||||
Milwaukee, WI |
32 |
WRRD-AM |
2001 |
Christian Teaching and Talk |
||||
WFZH-FM |
2001 |
Contemporary Christian Music |
||||||
Columbus, OH |
34 |
WRFD-AM |
1987 |
Christian Teaching and Talk |
||||
Jacksonville, FL |
49 |
WJGR-AM |
2003 (8) |
News/Talk |
||||
WZNZ-AM |
2003 (8) |
Sports/Talk |
||||||
WZAZ-AM |
2003 (8) |
Black Gospel |
||||||
WBGB-FM |
2003 (8) |
Contemporary Christian Music |
6
RADIO STATIONS, CONT.
| MSA | Station | Year | ||||||
| Market (1) | Rank (2) | Call Letters | Acquired | Format | ||||
Nashville, TN |
44 |
WBOZ-FM |
2000 |
Southern Gospel |
||||
WVRY-FM |
2000 |
Southern Gospel |
||||||
WRLG-FM |
2002 |
Contemporary Christian Music |
||||||
WYYB-FM |
2002 |
Contemporary Christian Music |
||||||
Louisville, KY |
54 |
WLSY-FM |
1999 |
Christian Teaching and Talk |
||||
WRVI-FM |
1999 |
Contemporary Christian Music |
||||||
WGTK-AM |
2000 |
Conservative News/Talk |
||||||
WFIA-AM |
2001 |
Christian Teaching and Talk |
||||||
Richmond, VA |
55 |
WBTK-AM |
2001 |
Christian Teaching and Talk |
||||
Honolulu, HI |
60 |
KAIM-AM |
2000 |
Silent |
||||
KAIM-FM |
2000 |
Contemporary Christian Music |
||||||
KGU-AM |
2000 |
Christian Teaching and Talk |
||||||
KHNR-AM |
2000 |
News/Talk |
||||||
KHCM-AM |
2002 |
Country |
||||||
Colorado Springs, CO |
95 |
KGFT-FM |
1996 |
Christian Teaching and Talk |
||||
KBIQ-FM |
1996 |
Contemporary Christian Music |
||||||
Youngstown-Warren, OH |
111 |
WHKW-AM |
2001 |
Christian Teaching and Talk |
||||
Oxnard-Ventura, CA |
118 |
KDAR-FM |
1974 |
Christian Teaching and Talk |
||||
Tyler-Longview, TX |
146 |
KPXI-FM |
2000 (9) |
Christian Teaching and Talk |
(1) Actual city of license may differ from metropolitan market served.
(2) MSA means metropolitan statistical area.
(3) This market includes the Nassau-Suffolk, NY Metro market which independently has a MSA rank of 17.
(4) KTFH-AM is under construction and not yet operating. It is an expanded band AM station. Under current Federal Communications Commission (FCC) rules, we would be required to surrender to the FCC license for either KTFH-AM or KLFE-AM five years after the FCC grants the KTFH-AM license. That grant will not occur until after construction of KTFH-AM is completed.
(5) WITH-AM is simulcast with WAVA-AM, Washington, D.C.
(6) WTBN-AM is simulcast with WTWD-AM, Tampa, FL.
(7) KBJD-AM is an expanded band AM station. Under current FCC rules, we will be required to surrender to the FCC the license for either KBJD-AM or KRKS-AM on February 20, 2006.
(8) Pending transaction.
(9) KPXI-FM is simulcast with KWRD-FM, Dallas-Fort Worth, TX.
7
PROGRAM REVENUE. For the year ended December 31, 2002, we derived 23.8% and 12.6% of our gross revenue, or $40.4 million and $21.5 million, respectively, from the sale of nationally syndicated and local block program time. We derive nationally syndicated program revenue from a programming customer base consisting primarily of geographically diverse, well-established non-profit religious and educational organizations that purchase time on stations in a large number of markets in the United States. Nationally syndicated program producers typically purchase 13, 26 or 52 minute blocks on a Monday through Friday basis and may offer supplemental programming for weekend release. We obtain local program revenue from community organizations and churches that typically purchase time primarily for weekend release and from local speakers who purchase daily releases. We have been successful in assisting quality local programs to expand into national syndication.
ADVERTISING REVENUE. For the year ended December 31, 2002, we derived 44.0% of our gross revenue, or $74.9 million from the sale of local spot advertising and 6.3% of our gross revenue, or $10.7 million from the sale of national spot advertising.
OPERATIONS. Each of the radio markets in which we have a presence has a general manager who is responsible for day-to-day operations, local spot advertising sales and, where applicable, local program sales for all of our stations in the market. We pay our general managers a base salary plus a percentage of the respective stations or cluster of stations net operating income. For each station we also have a staff of full and part-time engineering, programming and sales personnel. We pay our sales staff on a commission basis.
We have decentralized our operations in response to the rapid growth we have experienced in recent years. Our operations vice presidents, some of whom are also station general managers, oversee several markets on a regional basis. Our operations vice presidents are experienced radio broadcasters with expertise in sales, programming and production. We will continue to rely on this strategy of decentralization and encourage operations vice presidents to apply innovative techniques to the operations they oversee which, if successful, can be implemented in our other stations.
Our corporate headquarters personnel oversee the placement and rate negotiation for all nationally syndicated programs. Centralized oversight of this component of company revenue is necessary because our key program customers purchase time in many of our markets. Corporate headquarters personnel also are responsible for centralized accounting and finance functions, human resources, engineering and other support functions designed to provide resources to local management.
We believe that the listening audiences for our radio stations formatted with our primary format, which provide the financial support for program producers purchasing time on these stations, are responsive to affinity advertisers that promote products targeted to audiences interested in religious and family issues and are receptive to direct response appeals such as those offered through infomercials. All of such stations have affinity advertising customers in their respective markets. Local church groups and many community organizations such as rescue missions and family crisis support services can often effectively reach their natural constituencies by advertising on religious format stations. Advertising is also purchased by local and national affiliated religious bookstores, publishers specializing in inspirational and religious literature and other businesses that desire to specifically target audiences interested in religious and family issues. Our stations generate spot advertising revenue from general market advertisers.
8
SALEM RADIO NETWORK®
In 1993, we established Salem Radio Network® in connection with our acquisition of certain assets of the former CBN Radio Network. Establishment of Salem Radio Network® was a part of our overall business strategy to develop a national network of affiliated radio stations anchored by our owned and operated radio stations in major markets. Salem Radio Network® which is headquartered in Dallas, Texas, develops, produces and syndicates a broad range of programming specifically targeted to religious and family issues talk and music stations as well as general market news/talk stations. Currently, we have rights to eight full-time satellite channels and all Salem Radio Network® product is delivered to affiliates via satellite.
Salem Radio Network® has more than 1,500 affiliate stations, including our owned and operated stations, that broadcast one or more of the offered programming options. These programming options feature talk shows, news and music. The principal source of network revenue is from the sale of advertising time. Network operations also include commission revenue of Salem Radio Representatives from unaffiliated customers. We recognize our advertising and commission revenue from the sale of advertising and from the placement of advertising on radio stations as the spots are aired. Salem Radio Networks® gross revenue, including commission revenue for Salem Radio Representatives, for the year ended December 31, 2002 was $13.5 million.
SALEM RADIO REPRESENTATIVES. We established Salem Radio Representatives in 1992 as a sales representation company specializing in placing national advertising on religious format radio stations. Salem Radio Network® has an exclusive relationship with Salem Radio Representatives for the sale of available Salem Radio Network® spot advertising. Salem Radio Representatives receives a commission on all Salem Radio Network® sales. Salem Radio Representatives also contracts with individual radio stations to sell air time to national advertisers desiring to include selected company stations in national buys covering multiple markets.
OTHER MEDIA
INTERNET. In 1999, we established an Internet business, OnePlace, in connection with our purchase of the assets of OnePlace, LLC, AudioCentral, GospelMedia Network (which was sold in 2000) and Involved Christian Radio Network. In January 2003, we renamed this division the Salem Web Network. The divisions activities enhance and support our core radio strategy by providing on-demand audio streaming for Salems program producers. The OnePlace business model mirrors our radio station business model: revenue from ministries and advertising (banners and sponsorships). We also introduced SonicPlace.com, which provides on-demand audio streaming for Salems Christian music channels. In October 2002, we acquired the assets of and re-launched Crosswalk.com, an Internet portal that offers religious-based content including bible studies, devotionals, family issues material and music.
PUBLISHING. In 1999, we purchased CCM Communications, Inc. (CCM). CCM, based in Nashville, Tennessee, has published magazines since 1978 which follow the contemporary Christian music industry. CCMs flagship publication, CCM Magazine®, is a monthly music magazine offering interviews with artists, issue-oriented features, album reviews and concert schedules. Through CCMs trade publications, we are uniquely positioned to track contemporary Christian music audience trends. In February 2003, we launched Homecoming Magazine. Homecoming contains a wide variety of features and regular columns focusing on such topics as relationships, spirituality and health and fitness. We anticipate that there will also be interviews with influential names.
SATELLITE RADIO. In August 1998, we expanded our reach by entering into an exclusive agreement with XM Satellite Radio, Inc. to develop, produce, supply and market religious and family issues audio programming which is distributed by a subscriber-based satellite digital audio radio service. XM Satellite Radio, Inc. is one of two FCC licensees for this service and it has the capability of providing up to 100 channels of audio programming. We provide religious and family themes talk programming on one channel and youth and adult religious music programming on two additional channels.
9
COMPETITION
RADIO. The radio broadcasting industry, including the religious and family themes format segment of this industry, is a highly competitive business. The financial success of each of our radio stations that features the religious and family issues format is dependent, to a significant degree, upon its ability to generate revenue from the sale of block program time to national and local religious and educational organizations. We compete for this program revenue with a number of different commercial and noncommercial radio station licensees. While no group owner in the United States specializing in the religious format approaches Salem in size of potential listening audience and presence in major markets, religious format stations exist and enjoy varying degrees of prominence and success in all markets.
We also compete for revenue in the spot advertising market with other commercial religious format and general format radio station licensees. We compete in the spot advertising market with other media as well, including broadcast television, cable television, newspapers, magazines, direct mail and billboard advertising.
Competition may also come from new media technologies and services that are being developed or introduced. These include delivery of audio programming by cable television and satellite systems, digital audio radio services, personal communications services and the new service of low powered, limited coverage FM radio stations newly authorized by the FCC. Digital audio broadcasting will deliver multiformat digital radio services by satellite to national and regional audiences. The quality of programming delivered by digital audio broadcasting would be equivalent to compact disc. The delivery of live and stored audio programming through the Internet has also created new competition. In addition, the anticipated commencement of satellite delivered digital audio radio services, which are intended to deliver multiple audio programming formats to local and national audiences, may create additional competition. We have attempted to address these existing and potential competitive threats through OnePlace and through our exclusive arrangement to provide religious and family issues talk and music formats on one of the two FCC licensees of satellite digital audio radio services.
NETWORK. Salem Radio Network® competes with other commercial radio networks that offer news and talk programming to religious and general format stations and two noncommercial networks that offer religious music formats. Salem Radio Network® also competes with other radio networks for the services of talk show personalities.
OTHER MEDIA. Our magazines compete for readers and advertisers with other publications that follow the religious music industry and publications that address themes of interest to church leadership. Our Internet business competes with other companies that deliver on-line audio programming.
EMPLOYEES
At March 1, 2003, Salem employed 911 full-time and 332 part-time employees. None of Salems employees are covered by collective bargaining agreements, and we consider our relations with our employees to be good.
10
CERTAIN FACTORS AFFECTING SALEM
We may not pursue potentially more profitable business opportunities outside of our religious and family themes formats which may have a material adverse effect on our business.
We are fundamentally committed to broadcasting formats emphasizing religious and family themes. We may not switch to other formats or pursue potentially more profitable business opportunities in response to changing audience preferences. We do not intend to pursue business opportunities that would conflict with our core commitment to religious and family themes formats even if such opportunities would be more profitable. Our decision not to pursue other formats might result in lower operating revenues and profits than we might otherwise achieve.
If we are unable to successfully execute our acquisition strategy, our business may not continue to grow.
We intend to continue to acquire radio stations as well as other complementary media businesses. Our acquisition strategy has been, and will continue to focus on, the acquisition of strong signal stations in the top 50 markets. However, we may not be able to successfully identify and consummate future acquisitions, and stations that we do acquire may not increase our broadcast cash flow or yield other anticipated benefits. Acquisitions in markets in which we already have a presence may not increase our broadcast cash flow due to saturation of audience demand. Acquisitions in smaller markets may have less potential to increase operating revenues. Our failure to execute our acquisition strategy successfully in the future could limit our ability to continue to grow in terms of number of stations or profitability.
We may be unable to integrate the operations and management of acquired stations, which could have a material adverse effect on our business and operating results.
Since January 1, 2002, we acquired or agreed to acquire and/or operate the assets of nine radio stations and an Internet business, and we expect to make acquisitions of other stations and station groups in the future.
We cannot assure you that we will be able to integrate successfully the operations or management of acquired stations, or the operations or management of stations that might be acquired in the future. Acquisitions of stations will require us to manage a significantly larger and likely more geographically diverse radio station portfolio than historically has been the case. Our inability to integrate and manage newly acquired stations successfully could have a material adverse effect on our business and operating results.
If we are unable to implement our cluster strategy, we may not realize anticipated operating efficiencies.
As part of our operating strategy, we attempt to realize efficiencies of operating costs and cross-selling of programming and advertising by clustering the operations of two or more radio stations in a single market. However, there can be no assurances that this operating strategy will be successful. Furthermore, we cannot assure you that the clustering of radio stations in one market will not result in downward pressure on advertising and programming rates at one or more of the existing or new radio stations within the cluster. There can be no assurance that any of our stations will be able to maintain or increase its current listening audience and operating revenue in circumstances where we implement our clustering strategy.
Additionally, FCC rules and policies allow a broadcaster to own a number of radio stations in a given market and permit, within limits, joint arrangements with other stations in a market relating to programming, advertising sales and station operations. We believe that radio stations that elect to take advantage of these clustering opportunities may, in certain circumstances, have lower operating costs and may be able to offer advertisers more attractive rates and services. The future development of our business in new markets, as well as the maintenance of our business growth in those markets in which we do not currently have radio station clusters, may be negatively impacted by competitors who are taking advantage of these clustering opportunities by operating multiple radio stations within markets.
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The restrictions on ownership of multiple stations in each market may prevent us from implementing our cluster strategy.
As part of our growth strategy, we seek to acquire additional radio stations in markets in which we already have existing stations. However, our ability to acquire, operate and integrate any such future acquisition as part of a cluster may be limited by antitrust laws, FCC regulations, and/or the amendment of the Communications Act through congressional action. Such changes may affect our ability to acquire additional stations in local radio markets where we already own one or more radio stations.
The FCC is currently studying issues related to the definition of a local radio marketand the number of stations that one entity may own in any such market; interest has been expressed by members of Congress to limit the level of ownership concentration in local radio markets. We cannot predict whether there will be a change in the Communications Act of 1934 or other federal law governing ownership of radio stations, or whether the FCC, the Department of Justice (DOJ) or the Federal Trade Commission (FTC) will modify their rules and policies restricting the acquisition of additional stations in a local radio market. In addition, we cannot predict whether a private party will challenge acquisitions we may propose in the future. These events could adversely affect our ability to implement our cluster acquisition strategy.
Government regulation of the broadcasting industry by the FTC, DOJ and FCC may limit our ability to acquire or dispose of radio stations and enter into certain agreements.
The Communications Act and FCC rules and policies require prior FCC approval for transfers of control of, and assignments of, FCC licenses. The FTC and the DOJ evaluate transactions to determine whether those transactions should be challenged under federal antitrust laws. Over the past seven years, the FTC and the DOJ have been increasingly active in their review of radio station acquisitions. This is particularly the case when a radio broadcast company proposes to acquire an additional station in an existing market. As we have gained a presence in a greater number of markets and a greater percentage of the top 50 markets, our future proposed transactions may more frequently be subject to more aggressive review by the FTC or the DOJ due to market concentration concerns. This increased level of review may be accentuated in instances where we propose to engage in a transaction with parties who themselves have multiple stations in the relevant market. The FCC might not approve a proposed radio station acquisition or disposition when the DOJ has expressed market concentration concerns with respect to the buy or sell side of a given transaction, even if the proposed transaction would otherwise comply with the FCCs numerical limits on in-market ownership. We cannot be sure that the DOJ or the FTC will not seek to prohibit or require the restructuring of our future acquisitions on these or other bases.
As noted above, the FCC has instituted a proceeding to consider a broad range of possible changes to its rules governing radio ownership in local markets. These possible changes may limit our ability to make future radio station acquisitions and may eventually require us to terminate any agreements whereby we provide programming to or sell advertising on radio stations that we do not own. Additionally, under an interim policy announced by the FCC in connection with its proceeding to modify the radio ownership rules, the FCC could designate for hearing or significantly delay approval of any of our future proposed radio station acquisitions or dispositions which, in the FCCs view, even in the absence of an expression of concern by the DOJ, raise local market concentration concerns. Were a complaint based on issues other than market concentration to be filed against us or other FCC licensees involved in a transaction with us, the FCC could delay the grant of, or refuse to grant, its consent to an assignment or transfer of control of licenses and effectively prohibit a proposed acquisition or disposition.
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If we are not able to obtain financing or generate sufficient cash flows from operations, we may be unable to fund future acquisitions.
We will require significant financing to fund our acquisition strategy and implement our business plan. This financing may not be available to us. The availability of funds under the credit facility at any time will be dependent upon, among other factors, our ability to satisfy financial covenants. Our future operating performance will be subject to financial, economic, business, competitive, regulatory and other factors, many of which are beyond our control. Accordingly, we cannot assure you that our future cash flows or borrowing capacity will be sufficient to allow us to complete future acquisitions or implement our business plan, which could have a material adverse effect on our business and res