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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
----------
FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended: November 30, 1998

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from to

Commission File Number: 0-14779
MEDIA 100 INC.
(Exact name of registrant as specified in its charter)

DELAWARE 04-2532613
(State or other jurisdiction of (I.R.S. Employer Identification Number)
organization or incorporation)

290 DONALD LYNCH BOULEVARD
MARLBOROUGH, MASSACHUSETTS 01752-4748
(Address of principal executive offices, including zip code)

(508) 460-1600
(Registrant's telephone number, including area code)

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
(NONE)

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:
COMMON STOCK, $0.01 PAR VALUE

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Registration S-K is not contained herein, and will not be contained,
to the best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

The aggregate market value of voting stock held by non-affiliates of the
registrant was $42,508,979 as of February 12, 1999. The number of shares of
Common Stock outstanding, $0.01 par value, as of February 12, 1999 was
8,294,435.

DOCUMENTS INCORPORATED BY REFERENCE

The information required in response to certain portions of Part III of
Form 10-K is hereby incorporated by reference to the specified portions of the
registrant's Proxy Statement for the Annual Meeting of Stockholders to be held
on April 14, 1999.

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PART I



This Report includes a number of forward-looking statements which reflect
the Company's current views with respect to future events and financial
performance. These forward-looking statements are subject to certain risks and
uncertainties, including those discussed in "Item 7, Management's Discussion and
Analysis of Financial Condition and Results of Operations - Certain Factors That
May Affect Future Results" and elsewhere in this Report, that could cause actual
results to differ materially from historical results of those currently
anticipated. In this Report, the words "anticipates," "believes," "expects,"
"intends," "future" and similar expressions identify forward-looking statements.
Readers are cautioned not to place undo reliance on these forward-looking
statements, which speak only as of the date hereof.


ITEM 1. BUSINESS


COMPANY OVERVIEW


Media 100 Inc., a Delaware corporation, (the "Company") was incorporated
in 1973. The Company develops, markets, sells, and supports digital video
systems that enable a wide range of professional communicators in business,
education, and video post production to create complete, television-quality
video programs quickly, easily, and with great creative flexibility. The Company
markets and delivers its products to end users through a worldwide channel of
specialized value-added resellers ("VARs") that sell, assemble, and install
turnkey systems using high performance personal computers, disk drives, and
ancillary video equipment. Since the Company began first shipments of its
digital video products in 1993, it has shipped over 20,000 systems to users in
over 50 countries.


The customers of the Company's digital video systems range the spectrum
of organizations that use video to teach, train, communicate, document, and
entertain. They include major broadcasters and media companies, regional cable
television stations, post-production facilities, independent production
companies, performing arts facilities, professional sports organizations,
university media departments, corporate training and marketing communications
departments, as well as government, hospital, religious, and charity
organizations that use video to capture, package, and deliver information. The
low cost of the Company's integrated systems compared to linear and other
nonlinear products, and the open architecture and ease of use of the systems,
make them attractive to users at businesses, schools, and other institutions.
The picture and sound output quality of the systems, recognized by many in the
industry as superior to other compression-based nonlinear systems, also make
them attractive to broadcast professionals and post-production facilities. The
Company's product design strategy is to combine low cost of ownership,
simplicity, high picture and sound quality, and an open personal computer design
to target the broadest possible range of professional video and multimedia
producers.


Digital video systems from the Company comprise user interface
application software and specialized hardware and embedded software video
processors. The Company integrates this software and hardware to meet stringent
picture and sound quality standards established by broadcasters while giving
users real-time access ("nonlinear") to video frames for editing. This
combination of high output quality and real-time performance makes video editing
easier for users. In contrast, traditional analog editing equipment, which
relies on recording, storing, and manipulating video using video tape, cannot
support real-time editing. To locate video frames for editing, the video editor
must slowly wind the video tape forward or backward mechanically ("linear").
Even in fast forward or fast rewind mode, the linear process of poring over
video tape is slow and cumbersome compared to instantly accessing video frames
from a personal computer disk drive. In addition, video tape editing systems
require users to separately purchase, assemble, learn to operate, and maintain
numerous pieces of physical equipment, including multiple video tape recorders,
time base correctors, an edit controller, switcher, separate effects devices,
and a sound mixing console, which is more expensive and difficult than using a
digital video system from the Company. Users have found that disk-based digital
video systems give them high quality output, allow them to edit video in real
time, fit on top of a desktop, cost less, require no more training than other
personal computer software, and engender productive, creative work.



2



MARKET


Digital video technology is changing how traditional video and
computer-based multimedia programs are created and distributed. Much as personal
computer-based desktop publishing changed the technology and economics of offset
printing, and made it possible for individuals to create their own publications
easily and affordably, new personal computer-based digital video systems are
enabling an increasing number of individuals to create complete,
broadcast-quality video programs themselves. The Company believes that, as the
prices of digital video systems, personal computers and hard disk memory
decrease, increasing numbers of businesses, schools, and new media companies
will adopt digital video technology, and digital video authoring may become a
core personal computer application much as word processing and page layout are
today.


The Company divides its end users into three broad tiers of digital video
systems: broadcast and post-production facilities; businesses and institutions;
and consumers.


BROADCAST AND POST-PRODUCTION FACILITIES


The Company uses the term broadcast and post-production facilities to
include film studios, national and regional over-the-air television
broadcasters, large cable television stations, and the independent facilities
that provide creative and equipment services for post production to
broadcasters, major corporations that use television for advertising, and major
advertising agencies that produce television advertising. Historically, this
part of the market has used nonlinear systems for offline editing, which the
Company does not target directly. The Company does provide products to this
segment of the market for short-form editing projects that are online and
involve adding high-quality graphics and effects to the video; in addition, the
Company provides products for long-form documentary applications where low cost,
equipment mobility, and ease of use are essential requirements. The Company also
markets its products to smaller post-production facilities and to many cable
television facilities where online picture quality and compatibility with
third-party graphics and effects software are essential requirements.


BUSINESSES AND INSTITUTIONS


The Company uses the term business and institutions to include
corporations, schools, government facilities, and nonprofit organizations that
create video programs to train, teach, promote, document, and entertain. The
Company targets these users directly. These users require real-time online
picture and sound output, simplicity, compatibility with third party software
from companies like Adobe Systems Incorporated, and affordable ownership.
Increasingly, these customers also require digital video systems that can
operate on the Windows NT as well as Macintosh platform with the ability to use
the platforms together compatibly. The Company believes that the business and
institution user includes a potential source of new users who currently
out-source their video production requirements. The Company's future growth will
depend, in part, on the rate at which existing users convert to digital editing
processes and the rate at which new users adopt digital video systems as a
communications resource. For a further discussion of the risks and uncertainties
associated with the emerging corporate and institutional users of digital video
products, see "Certain Factors That May Affect Future Results" included in Part
II, Item 7 of this Annual Report on Form 10-K.


CONSUMERS


The Company uses the term consumer to include individuals, businesses,
and institutions that use analog or new digital DV camcorders to record video to
video tape. They need to edit the video they record at low cost and without
complication. These customers may attach a personal computer to their camcorder
or video tape recorder through the use of available add-on cards and cables
solely to manipulate the "play," "fast forward," and "rewind" controls from the
personal computer user interface. This video tape-based system is popular for
its low cost and compatibility with consumer camcorders and VCRs, but is linear
and thus limited in capability and ease of use. Consumer users are only
beginning to contemplate the move to editing systems that store and edit video
digitally on disk; the Company does not currently target these users with its
current products. The Company believes that while these users hold future
potential, the cost of high performance personal computers and disk drives for
storage is at this time an impediment to real-time, disk-based solutions.



3




The market for the Company's products is characterized by rapidly
changing technology, evolving industry standards, and frequent new product
introductions. The Company's future success will depend in part upon its ability
to enhance its existing products and to introduce new products and features in a
timely manner to address customer requirements, respond to competitive
offerings, adapt to new emerging industry standards and take advantage of new
enabling technologies that could render the Company's existing products
obsolete. In particular, the Company is developing new products that will
operate on Microsoft's Windows NT operating system. For a further discussion of
the risks and uncertainties associated with new product development and product
introductions and transitions, see "Certain Factors That May Affect Future
Results" included in Part II, Item 7 of this Annual Report on Form 10-K.


STRATEGY

Media 100's mission is to be the leading supplier of digital video
systems to organizations that communicate with video. Fundamental to the
Company's strategy is to simplify working with video as a means to attracting
many new users to creating video programs with its products. The Company
develops its solutions with an emphasis on instant access to video, direct
output of high quality results, use of off-the-shelf personal computers and
peripherals, use of an open architecture that supports interoperability with
other applications that are essential to our users, and sales through a network
of independent resellers who can provide local support and systems integration
assistance. While developing to these fundamentals, the Company plans to take
advantage of three major technology trends in the market place: the increasing
use of the Windows NT platform, new digital standards for capturing video, and
integrated tools supporting composited effects, graphics, and animation.

WINDOWS NT PLATFORM

The Company has announced a major research and development ("R&D")
expansion to develop multiple new Windows NT products, while continuing to
develop its products that use Apple Computer Inc.'s ("Apple") Macintosh computer
("Macintosh") as a platform. Historically, all of the Company's products have
been designed for and sold to users of Macintosh products as Apple products have
been the preferred platform among the Company's target users. The Company
believes a growing number of its users want platform choice, particularly as
powerful new graphics and effects applications that complement video editing are
introduced on Windows NT. In April 1998 at the National Association of
Broadcasters show in Las Vegas, the Company announced the Finish product line
for Windows NT. The Company plans to begin first shipments of the Finish
products in the first half of 1999. In addition, in August 1998, the Company
began shipping the Media 100 qx and Media 100 qxc entry-level product set for
Windows NT, marking the first shipments of products using the Windows NT
platform from the Company. In 1999, the Company expects sales of its new Windows
NT-based systems, along with continued sales of its products that use Macintosh
products, to generate many new customers and engender new channel partnerships.


DV AND SDI - NEW DIGITAL STANDARDS

The Company is planning to build support into its product lines for new
digital standards for capturing video into its systems and transporting video
between its systems and other digital equipment. Many of the Company's customers
are adopting the emerging DV ("Firewire" or "IEEE-1394") format, which offers
high quality at relatively low cost, and/or the serial digital input/output
("SDI" or "SMPTE 259") format, which is high quality and widely accepted by
broadcast and post-production facilities for recording video and transporting it
within the facility environment. The Company plans to give users real-time,
high-quality input and output using digital DV cameras as well as support for
higher-performance SDI devices, such as cameras, video tape recorders, facility
routing systems, and effects devices.


CONTENT CREATION

As part of its expanded R&D effort, the Company plans to give users
integrated tools supporting composited effects, graphics, and animation, with
support for higher picture quality and real-time processing. The strategy of the
Company is to help advanced video and multimedia producers create content-rich
media affordably for major new growth mediums such as the Internet, DVD, and
cable television. By making content creation possible and practical on desktop
computers, the Company believes it can provide users greater creative freedom


4



and control to grow their businesses. To date, much of this work requires
expensive workstations that use the Unix operating system and are complex for
the emerging mediums, like cable or the Internet, or corporate communications
and education. The Company believes its effort to develop content creation
capability will expand the addressable market for its products and empower its
channel of resellers with high-value systems to sell.


PRODUCTS


The Company offers three primary product lines: the Finish product
line, which is new and planned for shipment in the first half of 1999 in support
of Windows NT users; the Media 100 product line, which is the Company's original
product line using Macintosh products as a platform that it has continuously
developed and improved since 1993; and Entry Systems, which feature Media 100 qx
and Media 100 qxc for Windows NT and Macintosh users. In addition, the Company
offers a fourth product line of services called Platinum for technical support,
automatic free software upgrades, fast hardware swaps, and extended warranties.




FINISH PRODUCT LINE - WINDOWS NT PLATFORM
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Product Date of First Shipment by Representative U.S. List Product Features
Media 100 Price
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------



Finish V80 Fiscal 1999 (1) $19,995 High performance video
production: online
broadcast editing and
real-time dual-stream
effects
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Finish V60 Fiscal 1999 (1) $14,995 Complete video production
system: real-time audio
processing, static chroma
and luma key
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Finish V40 Fiscal 1999 (1) $9,995 Long-form editing system
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Finish V20 Fiscal 1999 (1) $4,995 Assembly system
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

DV Option Fiscal 1999 (1) $2,995 Add-on for real-time
transport of DV
(IEEE-1394) video
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

SDI Option Fiscal 1999 (2) $4,495 Add-on for serial digital
I/O equipment
- ------------------------------- ---------------------------- ---------------------------- ----------------------------



(1) The Company anticipates that commercial shipments of the Finish product
line and DV Option for Finish will begin in the first half of fiscal 1999.

(2) The Company anticipates that commercial shipments of SDI Option for Finish
will begin in the second half of fiscal 1999.


5





MEDIA 100 PRODUCT LINE - MACINTOSH PLATFORM

- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Product Date of First Shipment by Representative U.S. List Product Features
Media 100 Price
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------


Media 100 xr November 1998 (1) $19,995 High performance video
production: online
broadcast editing and
real-time dual-stream
effects
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Media 100 xs November 1998 (1) $14,995 Complete video production
system: real-time 8-track
audio processing, static
chroma and luma key
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Media 100 xe November 1998 (1) $12,995 Real-time graphics system:
insert/assemble editing;
uncompressed alpha
channel; EDL support
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Media 100 lx November 1998 (1) $9,995 Editing with component
video connections
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Media 100 le November 1998 (1) $5,995 Entry-level real-time
editing
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

DV Option November 1998 $2,995 Add-on for real-time
transport of DV
(IEEE-1394) video
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

SDI Option Fiscal 1999 (2) $4,495 Add-on for serial digital
I/O equipment
- ------------------------------- ---------------------------- ---------------------------- ----------------------------


(1) Version 5.0 release.
(2) The Company anticipates that commercial shipments of SDI Option for Media
100 will begin in the first half of fiscal 1999.




ENTRY SYSTEMS - WINDOWS NT/MACINTOSH PLATFORMS

- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Product Date of First Shipment by Representative U.S. List Product Features
Media 100 Price
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------


Media 100 qxc July 1998-Macintosh (1) $3,995 Real-time editing with
bundled Adobe Premiere
version 5.0; component
August 1998-Windows NT connections
- ------------------------------- ---------------------------- ---------------------------- ----------------------------
- ------------------------------- ---------------------------- ---------------------------- ----------------------------

Media 100 qx July 1998-Macintosh (1) $1,995 Real-time editing with
bundled Adobe Premiere
version 5.0; S-video
August 1998-Windows NT connections
- ------------------------------- ---------------------------- ---------------------------- ----------------------------



6


(1) Shipping with Adobe Premiere version 5.0.


FINISH PRODUCT LINE

Finish is the name of the Company's new product line of high
performance Windows NT digital video systems, which the Company plans to begin
shipping in the first half of 1999. The Finish product line is planned to a
range of high performance products that will support the ITU-R BT.601 digital
television standard, including the broadcast resolution and aspect ratio
provisions. The Finish systems comprise new PCI hardware technology for
capturing video simultaneously with either digital DV or analog Betacam video
equipment and operate with a user interface derived from the current Media 100
software design.

MEDIA 100 PRODUCT LINE

The Company began first shipments of the version 5.0 release of the
Media 100 product line in November 1998. Previously, the Company was shipping
the version 4.5 release, which had commenced originally in March 1998. This
release featured the introduction of the Company's new P6000 PCI hardware that
gives users the option of adding broadcast-quality support for new digital DV
cameras to the existing support Media 100 systems provide for Betacam broadcast
equipment. In addition, the new version 5.0 Media 100 product line also
introduced advanced broadcast-oriented features like wide-screen television 16:9
aspect ratio, improved integration with effects software, new character
generation features, and support for advanced editing and better media
management. In fiscal 1998, 1997, 1996 net sales of the Media 100 product line
accounted for 80%, 82% and 84%, respectively.


ENTRY-SYSTEMS PRODUCT LINE

In July 1998, the Company began first shipments of the version 5
release of Media 100 qx and Media 100 qxc for Macintosh. This product set
comprises the Company's entry-systems product line. For their user interface,
they utilize the Adobe Premiere 5.0 application, which is the newest version of
the low cost video editing standard in the industry. In August, the Company
shipped the same Media 100 qx and Media 100 qxc product pair for Windows NT,
marking the Company's first product shipments supporting Windows NT. Users of
Media 100 qx and qxc are able to upgrade later to a Finish product on Windows NT
or to a Media 100 product on Macintosh if they desire more advanced capability.
In fiscal 1998, 1997, 1996 net sales of the entry-systems product line accounted
for 11%, 10% and 14%, respectively.



PLATINUM SUPPORT SERVICES


Platinum Support Services comprise technical support and service
packages offered to customers for an annual fee. Customers purchase Platinum
packages with options such as: toll-free telephone technical support (either
during business hours, five days a week, or 24 hours per day, seven days a
week); automatic free software updates; temporary replacement hardware; extended
warranty; and a quarterly newsletter. In addition, the Company has from time to
time offered hardware upgrades, replacement hardware, and new products to
Platinum subscribers at preferred prices. The Company has also introduced the
Platinum One-Stop service, in which subscribers can obtain telephone technical
support for compatible third-party products integrated with their digital video
system.



The Company develops all its products as open systems to work directly,
easily, reliably, and at high quality with other software applications,
different host computer systems, peripherals, and video equipment. The Company's
open system design also facilitates utilization of value-added resellers ("VAR")
as a sales channel. The VAR's regard as a business opportunity the configuration
and sales of turnkey solutions to meet end user requirements. Therefore,
although it sells hardware that integrates with personal computers, the Company
does not typically resell the commodity personal computers and peripherals
itself that are integral to its digital video workstations. However, to ensure
its systems are configured properly with the highest quality and latest
computers and peripherals, the Company employs a formal continuous process of
working with computer, disk storage, and various other peripherals suppliers to
test, authorize, and promote specific configurations to the reseller channel.
The Company believes this process fosters integral relations between the Company
and its channel as well as a positive reputation for reliability among end
users. In addition, the Company sells its Platinum services to its end


7


users, which enables the Company to talk directly to the end users of its
products all over the world, and provide a direct means for capturing and
quantifying end user satisfaction with its products, channel partners, and
services.


TECHNOLOGY AND PRODUCT FEATURES


The Company has designed its products as integrated software and hardware
systems that offer high performance on a personal computer. The basic
performance of its software and hardware produces broadcast-quality picture and
compact disc-quality sound, with an open system design. The Company's control of
the development, design and manufacturing of both the software and hardware of
its products allows it to conform one to the other, specifically and solely to
support the user requirements of the target market.


The Company's systems comprise two general categories of software: a user
interface application level of software; and embedded system software, which
controls real-time data movement in concert with the host computer operating
system, while also serving to control hardware functions as an intermediary
between the application and the hardware circuits. This software design shields
users from technical concerns while providing efficient, reliable management
over numerous, simultaneous low-level computing tasks. In addition, the
Company's user interface provides a means for accessing other applications to
bring graphics or specialized video and audio effects processing into the hub
editing environment. The Company believes its application software is
strategically valuable because it is at the center of its users' workflow.


Each of the Company's systems use a digital video hardware engine
designed and manufactured by the Company specifically to support essential video
and audio processing functions. The hardware engine comprises one or two PCI
cards that fit into the backplane of either a Windows NT or Macintosh computer.
The hardware includes broadcast-quality video input and output decoder/encoder
subsystems, a proprietary, dynamically-variable compression subsystem, a 16-bit
eight-track compact disc-quality digital audio subsystem, and two high-speed
32-bit microprocessors responsible for transferring digital audio and video
data, at throughput rates of up to 30 megabytes per second, inside the host
computer's central processing unit ("CPU"). The Company's hardware engine is the
primary technical facilitator of real-time, nonlinear performance with output
that provides broadcast-quality video and compact disc-quality audio. The
Company's auxiliary HDRfx effects card, when used in conjunction with a core
digital video hardware engine, enables the processing of a second stream of
video of similar quality. The output video is 30 frames per second, 60 fields
per second (NTSC) or 25 frames per second, 50 fields per second (PAL) and
synchronized with up to eight tracks of audio.


SALES AND DISTRIBUTION


The Company sells its products primarily through a worldwide channel of
approximately 450 independent value-added resellers in over 50 countries. The
Company also markets and sells software upgrades and its Platinum technical
support services directly to end users. In the United States, the Company sells
through a network of specialized VARs who integrate and support Media 100
systems sales. For a further discussion of the risks and uncertainties
associated with the Company's dependence on an indirect sales channel of
independent VAR's, see "Certain Factors That May Affect Future Results" included
in Part II, Item 7 of this Annual Report on Form 10-K.

Internationally, the Company has adopted the same indirect sales channel.
In the United Kingdom, France, Germany and Italy, the Company has subsidiaries
which manage VAR networks or contract with distributors who in turn establish
VAR networks of their own. Elsewhere, the Company sells through distributors,
which act as VARs or manage VAR networks in their respective territories. Sales
of Media 100 products outside of North America represented approximately 44%,
44% and 38% of the Company's net sales from continuing operations for fiscal
years 1998, 1997 and 1996, respectively. For additional information as to
revenue and assets by geographic location, see Note 8 in the Notes to
Consolidated Financial Statements. For a further discussion of the risks and
uncertainties associated with international operations, see "Certain Factors
That May Affect Future Results" included in Part II, Item 7 of this Annual
Report on Form 10-K.


8

COMPETITION


The digital video systems market is highly competitive with a large
number of suppliers providing different types of products, both video tape-based
linear editing systems and disk-based nonlinear systems such as the Company's
products, to different segments of the market, and is characterized by
continuous pressure to reduce prices, incorporate new features, and improve
functionality.


The Company encounters competition primarily from Accom, Inc., Avid
Technology, Inc., Discreet Logic Inc., Pinnacle Systems, Inc. and Truevision,
Inc. in both the market of broadcast and post-production users and the market of
business and institutional users. Competition also comes from comparably sized
or smaller competitors, such as FAST Electronic GmbH and Matrox Electronic
Systems Ltd., as well as from much larger vendors, such as Apple, Matsushita
Electric Industrial Company Ltd. ("Matsushita"), Microsoft Corporation
("Microsoft") and Sony Corporation ("Sony"), which have either introduced or
announced plans to introduce digital, nonlinear systems. Because the digital
video market is new and still evolving, it is difficult to predict future
sources of competition; however, competitors are likely to include larger
vendors, such as Apple, Matsushita, Microsoft and Sony. Many of these
competitors have substantially greater financial, technical and marketing
resources than the Company. For a further discussion of the risks and
uncertainties associated with the competitive landscape for the Company's
products, see "Certain Factors That May Affect Future Results" included in Part
II, Item 7 of this Annual Report on Form 10-K.


RESEARCH AND DEVELOPMENT


The Company invests in research and development for new products and for
enhancements to its existing products. The Company employed, as of February 12,
1999, 86 full-time employees whose primary duties relate to product development.
Outside firms and consultants are selectively engaged to develop or assist with
development of products when favorable opportunities exist. In order to compete
successfully, the Company must attract and retain qualified personnel and
maintain a program of improvement of existing products, as well as the
development of new products. For a further discussion of the risks and
uncertainties associated with new product development, see "Certain Factors That
May Affect Future Results" included in Part II, Item 7 of this Annual Report on
Form 10-K.


For the fiscal years ended November 30, 1998, 1997 and 1996, the Company
invested approximately $16,414,000, $8,508,000 and $6,227,000, respectively, on
the development of enhancements to its existing products and the development of
new products.


MANUFACTURING


The Company's manufacturing operations consist primarily of manufacturing
and testing of printed circuit assemblies, final product assembly, quality
assurance and shipping, and are conducted at its facility located in Marlboro,
Massachusetts. The Company believes that its control of manufacturing
significantly contributes to hardware design improvements, allows for quicker
development of products for shipment to market, and results in superior product
quality. The Company periodically assesses its production efficiencies against
the benefits of out-sourcing certain hardware production.


Components used in the assembly of the Company's hardware products are
generally available from several distributors and manufacturers. However, the
Company is dependent on single or limited source suppliers for several key
components used in its products that have no ready substitutes, including
various audio and video signal processing integrated circuits manufactured in
each case only by Crystal Semiconductor Corp., Raytheon Company, LSI Logic
Corp., Philips Semiconductors or Zoran Corp. The availability of many of these
components is dependent on the Company's ability to provide suppliers with
accurate forecasts of its future requirements, and certain components used by
the Company have been subject to industry-wide shortages. For a further
discussion of the risks and uncertainties associated with the Company's
dependence on single or limited source suppliers, see "Certain Factors That May
Affect Future Results" included in Part II, Item 7 of this Annual Report on Form
10-K.


9



PROPRIETARY RIGHTS


The Company's ability to compete successfully and achieve future revenue
growth will depend, in part, on its ability to protect its proprietary
technology and operate without infringing the rights of others. The Company
relies on a combination of patent, copyright, trademark and trade secret laws
and other intellectual property protection methods to protect its proprietary
technology. In addition, the Company generally enters into confidentiality
agreements with its employees and with third parties with whom it shares its
proprietary information, and limits access to and distribution of such
information. The Company owns four United States patents, expiring in 2013, and
has five pending patent applications in the United States, none of which the
Company believes is material. Although the Company pursues a policy of obtaining
patents for appropriate inventions, the Company believes that its success
depends primarily on the proprietary know-how, innovative skills, technical
competence and marketing abilities of its employees, rather than upon the
ownership of patents.


Certain technology used in the Company's products is licensed from third
parties on a royalty-bearing basis. Such royalties have not been, and are not
expected to be, material. Generally, such agreements grant to the Company
non-exclusive, worldwide rights to the subject technology and are either
renewable on a periodic basis or provide for fully paid-up non-cancellable
rights upon the receipt of certain aggregate payments. In certain cases the
licensor may terminate the license for convenience, although the Company
believes that the effect of any such termination would not be material.


For a further discussion of the risks and uncertainties associated with
proprietary rights in the Company's industry and certain pending litigation, see
Item 3 and "Certain Factors That May Affect Future Results" included in Part II,
Item 7 of this Annual Report on Form 10-K.


BACKLOG


Most customers (VARs) order products on an as-needed basis relying, in
the case of most products, on the Company's five-day delivery capability. As a
result, the Company believes that its backlog at any point in time is not
indicative of its future sales.


EMPLOYEES


As of February 12, 1999, the Company employed approximately 237 persons
worldwide. None of the employees is represented by a labor union. The Company
believes it has good relations with its employees.


Competition for employees with the skills required by the Company is
intense in the geographic areas in which the Company's operations are located.
The Company believes that its future success will depend on its continued
ability to attract and retain qualified employees, especially in research and
development.


DATA TRANSLATION SPIN OFF


On July 30, 1996, the Company, then named Data Translation, Inc.,
announced its intention to focus solely on the digital video business. The
Company formed a subsidiary, Data Translation II, Inc. ("DTI") to comprise its
legacy scientific business. In addition, on November 11, 1996, the Company sold
substantially all of the assets associated with its United Kingdom-based
distribution business. On December 2, 1996, the Company distributed all of the
shares of DTI as a dividend to the Company's stockholders (the "Spin-Off") in a
ratio of one share of DTI common stock for every four shares of Company common
stock. In connection with the Spin-Off, DTI adopted the original name Data
Translation, Inc. and the Company changed its name to Media 100 Inc.


In connection with the Spin-Off and the disposal of the United
Kingdom-based distribution business, the Company's historical financial
statements and other financial information set forth herein and in the
Consolidated Financial Statements on pages F-1 to F-18 of this Annual Report on
Form 10-K, reflect the financial position, results of operations and cash flows
of the Company as continuing operations; the related financial information of
the businesses contributed to DTI and the networking distribution business has
been segregated and reclassified as discontinued operations.



10



The Company reports its operations within one principal industry segment:
computer peripheral equipment. The amounts of net sales, operating profit or
loss and identifiable assets attributable to each of the Company's geographic
areas for the last three fiscal years are shown in Note 8 in the Notes to
Consolidated Financial Statements included in this Annual Report on Form 10-K.


OTHER


Media 100, Finish, P6000, Vincent, Gaudi, HDRfx and Platinum are trademarks of
Media 100 Inc. and may be registered in certain jurisdictions. All other
trademarks and registered trademarks are the property of their respective
holders, and are hereby acknowledged.


ITEM 2. PROPERTIES


The Company's principal executive, engineering, manufacturing and sales
operations occupy approximately 56,500 square feet in a leased facility located
at 290 Donald Lynch Boulevard, Marlboro, Massachusetts. The lease for this
facility terminates on March 31, 2002. Prior to moving into its current facility
on May 2, 1997, the Company's operations occupied approximately 31,000 square
feet in a facility which it shared with DTI located in Marlboro, Massachusetts.
Total rental expense including operating expenses pursuant to the lease
agreement charged to continuing operations with respect to the Company's current
Marlboro facility for fiscal years 1998 and 1997 was $822,000 and $542,000,
respectively, and with respect to its former Marlboro facility was $527,000, and
$546,000 for the fiscal years 1997 and 1996, respectively. Rental expense with
respect to the former Marlboro facility for fiscal 1997 reflected the Company's
pro rata portion of the rental charges and operating expenses associated with
that facility and the use by the Company of certain manufacturing equipment
belonging to DTI. The Company also occupies sales and customer support
facilities in or near Paris, France; Bracknell, England; Munich, Germany; and
Brescia, Italy.


ITEM 3. LEGAL PROCEEDINGS


On June 7, 1995, a lawsuit was filed against the Company by Avid
Technology, Inc. ("Avid") in the United States District Court for the District
of Massachusetts. The complaint generally alleges patent infringement by the
Company arising from the manufacture, sale, and use of the Company's Media 100
products. The complaint includes requests for injunctive relief, treble damages,
interest, costs and fees. In July 1995, the Company filed an answer and
counterclaim denying any infringement and asserting that the Avid patent in
question is invalid. The Company intends to vigorously defend the lawsuit. In
addition, Avid is seeking reissue of the patent, including claims that it
asserts are broader than in the existing patent, and these reissue proceedings
remain pending before the U.S. Patent and Trademark Office. On January 16, 1998,
the court dismissed the lawsuit without prejudice to either party moving to
restore it to the docket upon completion of all matters pending before the U.S.
Patent and Trademark Office. There can be no assurance that the Company will
prevail in the lawsuit asserted by Avid or that the expense or other effects of
the lawsuit, whether or not the Company prevails, will not have a material
adverse effect on the Company's business, operating results and financial
condition.


From time to time the Company is involved in other disputes and/or
litigation encountered in its normal course of business. The Company does not
believe that the ultimate impact of the resolution of such other outstanding
matters will have a material effect on the Company's business, operating results
or financial condition.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS


There were no matters submitted to a vote of stockholders during the
fourth quarter of fiscal year 1998.


11



PART II


ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
STOCKHOLDER MATTERS


The common stock of the Company trades on the National Market tier of The
Nasdaq Stock Market under the symbol "MDEA." The following table sets forth, for
the periods indicated, the high and low sales prices per share of the Company's
common stock as reported on the Nasdaq National Market:



Fiscal year ended November 30, HIGH LOW

1997:
First Quarter............................................ $11 5/8 7
Second Quarter........................................... $ 7 5/8 5 1/8
Third Quarter............................................ $ 6 7/8 4 1/8
Fourth Quarter........................................... $ 6 7/8 4 1/2
1998:
First Quarter............................................ $ 5 7/8 3 1/4
Second Quarter........................................... $5 5/16 3 6/32
Third Quarter............................................ $ 4 1/4 3 1/8
Fourth Quarter........................................... $4 13/16 2 1/2




The last reported sale price per share of the Company's common stock as
reported on the Nasdaq National Market on February 12, 1999 was $5.125. As of
February 12, 1999, there were 288 stockholders of record, and the Company
believes that as of such date there were approximately 2,600 beneficial owners
of the Company's common stock, based upon information provided by the Company's
transfer agent. The Company has never paid a cash dividend on its common stock,
and the Board of Directors does not anticipate paying cash dividends in the
foreseeable future.


12




ITEM 6..............SELECTED FINANCIAL DATA


The selected financial data should be read in conjunction with, and are
qualified in their entirety by, the Company's consolidated financial statements,
related notes and other financial information included herein.




CONSOLIDATED STATEMENTS OF OPERATIONS DATA:
FISCAL YEARS ENDED NOVEMBER 30,
- ------------------------------------------------------------------------------------------------------
(IN THOUSANDS, EXCEPT PER SHARE DATA) 1998 1997 1996 1995 1994
- ------------------------------------------------------------------------------------------------------


Net sales $ 41,788 $ 46,660 $ 50,826 $ 30,278 $ 12,415
Cost of sales 16,233 18,238 20,046 12,711 5,127
-------- --------- --------- --------- ---------
Gross profit 25,555 28,422 30,780 17,567 7,288
Operating expenses:
Research and development 16,414 8,508 6,227 4,806 3,780
Selling and marketing 15,004 16,061 15,066 9,088 4,657
General and administrative 3,810 4,330 5,034 2,024 997
Restructuring expense - 526 - - -
-------- --------- --------- --------- ---------
Total operating expenses 35,228 29,425 26,327 15,918 9,434
-------- --------- --------- --------- ---------
Operating income (loss) (9,673) (1,003) 4,453 1,649 (2,146)
Interest income 1,622 1,781 1,588 771 151
-------- --------- --------- --------- ---------
Income (loss) from continuing
operations before tax provision (8,051) 778 6,041 2,420 (1,995)
Tax provision - 161 1,208 75 36
-------- --------- --------- --------- ---------
Income (loss) from continuing (8,051) 617 4,833 2,345 (2,031)
operations
-------- --------- --------- --------- ---------

Discontinued operations:
Income (loss) from discontinued
operations - - (6,672) 2,426 2,351
-------- --------- --------- --------- ---------
Net income (loss) $ (8,051) $ 617 $ (1,839) $ 4,771 $ 320
-------- --------- --------- --------- ---------
-------- --------- --------- --------- ---------
Basic earnings (loss) per share:
Continuing operations $(0.97) $ 0.07 $ 0.60 $ 0.39 $(0.47)
Discontinued operations - - (0.83) 0.40 0.54
-------- --------- --------- --------- ---------
Basic earnings (loss) per share $(0.97) $ 0.07 $ (0.23) $ 0.79 $ 0.07
-------- --------- --------- --------- ---------
-------- --------- --------- --------- ---------

Diluted earnings (loss) per share:
Continuing operations $(0.97) $ 0.07 $ 0.57 $ 0.35 $(0.47)
Discontinued operations - - (0.79) 0.36 0.54
-------- --------- --------- --------- ---------
Diluted earnings (loss) per share $(0.97) $ 0.07 $ (0.22) $ 0.71 $ 0.07
-------- --------- --------- --------- ---------
-------- --------- --------- --------- ---------

Weighted average common shares outstanding:

Basic 8,273 8,148 7,993 6,058 4,367
-------- --------- --------- --------- ---------
-------- --------- --------- --------- ---------
Diluted 8,273 8,247 8,470 6,701 4,367
-------- --------- --------- --------- ---------
-------- --------- --------- --------- ---------


CONSOLIDATED BALANCE SHEET DATA:
FISCAL YEARS ENDED NOVEMBER 30,
(IN THOUSANDS) 1998 1997 1996 1995 1994
---- ---- ---- ---- ----
Cash, cash equivalents and
marketable securities $ 32,434 $ 32,934 $ 30,716 $ 35,161 $ 4,079
Working capital 21,797 29,146 34,496 42,798 8,378
Total assets 48,472 50,759 59,990 60,984 19,199
Total stockholders' equity 30,473 37,843 50,065 46,909 10,984





13



ITEM 7 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS


The following discussion includes forward-looking statements, including,
but not limited to, statements with respect to the Company's future financial
performance, operating results, plans and objectives, and actual results may
differ materially from those currently anticipated depending upon a variety of
factors, including those described below. See "Certain Factors That May Affect
Future Results" herein.


OVERVIEW


Media 100 Inc., a Delaware corporation, (the "Company") was incorporated
in 1973. The Company develops, markets, sells, and supports digital video
systems that enable a wide range of professional communicators in business,
education, and video post production to create complete, television-quality
video programs quickly, easily, and with great creative flexibility. The Company
markets and delivers its products to end users through a worldwide channel of
specialized value-added resellers ("VARs") that sell, assemble, and install
turnkey systems using high performance personal computers, disk drives, and
ancillary video equipment. Since the Company began first shipments of its
digital video products in 1993, it has shipped over 20,000 systems to users in
over 50 countries.


RESULTS OF OPERATIONS


The following table sets forth for the years indicated certain
consolidated statements of operations data as a percentage of net sales.




FISCAL YEARS ENDED NOVEMBER 30,
1998 1997 1996
---- ---- ----

CONTINUING OPERATIONS
Net sales 100.0 % 100.0 % 100.0 %
Cost of sales 38.8 39.1 39.4
-------- --------- ----------
Gross profit 61.2 60.9 60.6
-------- --------- ----------
Operating expenses:
Research and development expenses 39.3 18.2 12.3
Selling and marketing expenses 35.9 34.4 29.6
General and administrative expenses 9.1 9.3 9.9
Restructuring expenses - 1.1 -
-------- --------- ----------
Total operating expenses 84.3 63.0 51.8
Operating income (loss) (23.1) (2.1) 8.8
Interest income 3.9 3.8 3.1
-------- --------- ----------
Income (loss) from continuing operations
before tax provision (19.2) 1.7 11.9
Tax provision - 0.4 2.4
-------- --------- ----------

Income (loss) from continuing operations (19.2) % 1.3 % 9.5 %
-------- --------- ----------
-------- --------- ----------




COMPARISON OF FISCAL 1998 TO FISCAL 1997


Net sales. The Company's net sales for fiscal 1998 decreased 10.4% to
$41.8 million from $46.7 million for fiscal 1997. The decline is due primarily
to decreased unit sales of Macintosh product and the Company not having a
product available for sale on the Windows NT platform until late in the year.
The Company introduced the first of several products planned for shipment
running on the Windows NT platform in August 1998. These initial products, Media
100 qx and Media 100 qxc, utilize Adobe Premiere version 5.0, the newest version
of the low cost video editing standard in the industry, for their user
interface. Net sales from the Company's products running on the Macintosh
platform declined in 1998 from 1997 due to lower unit sales as more customers
opted to either wait until the Company introduces products running on the
Windows NT platform or chose other products from the Company's competitors. The
Company anticipates this trend of lower net sales from its Macintosh product
line will continue in the future; however, the Company believes this decline
will be more than offset by increasing net sales from its Windows NT-based
product line. Net sales from Platinum Support Services, the Company's technical


14



support and service products, increased in 1998 over 1997 as new customers
purchased support contracts and existing customers renewed their support
contracts.


Net sales are recognized when products are shipped. In October 1997, the
Financial Accounting Standards Board issued the American Institute of Certified
Public Accountants Statement of Position, "Software Revenue Recognition" (SOP
97-2). SOP 97-2 provides revised and expanded guidance on software revenue
recognition and applies to all entities that earn revenue from licensing,
selling and otherwise marketing computer software. SOP 97-2 is effective for all
transactions entered into in fiscal years beginning after December 15, 1997.
The Company adopted the provisions of SOP 97-2 as of December 1, 1997.


Net sales from customers outside of North America accounted for
approximately 44% of net sales in both fiscal 1998 and fiscal 1997. The Company
is continuing to develop its indirect distribution channels in North America,
Europe and Asia and currently anticipates that customers outside North America
will continue to account for a substantial portion of its net sales, and as a
percentage of net sales, to remain approximately the same. No customer accounted
for more than 5% of the Company's total net sales in fiscal 1998.


Gross profit. The Company's gross profit decreased 10.1% to $25.6 million
in fiscal 1998 from $28.4 million in fiscal 1997. The decrease is due to the
lower net sales mentioned above. The gross profit as a percentage of net sales
increased to 61.2% in fiscal 1998 from 60.9% in fiscal 1997. The increase in the
gross profit as a percentage of total net sales is due to the increase in net
sales from the Company's Platinum Support Services and reductions in the cost of
key component parts used in the manufacture of the Company's hardware. Platinum
Support Services carry a higher gross profit than systems sales due to the
hardware component in the systems. The Company currently believes it will be
able to continue this trend of higher gross profit as a percentage of net sales
as the software and support services content of the average system sale
increases.


Research and development. Research and development expenses increased
92.9% to $16.4 million in fiscal 1998 from $8.5 million in fiscal 1997. Early in
1998, the Company announced a major research and development expansion to
develop multiple new Windows NT products, while continuing to develop its
products that use Macintosh as a platform. The Company anticipates research and
development expenses will decrease in 1999, both in absolute dollars and as a
percentage of net sales, as the initial development of the new Windows NT
products is completed and they are introduced to the market. Research and
development expenses consist primarily of the cost of personnel, outside
consulting services, depreciation on capital equipment, and occupancy. The
Company capitalizes certain computer software development costs. Capitalization
of costs commences upon establishing technological feasibility. Capitalized
costs as of November 30, 1998 and 1997 were approximately $89,000. These costs
are amortized on a straight-line basis over two years, which approximates the
economic life of the product. All other research and development expenses are
expensed as incurred. Certain research and development expenditures for new
products are incurred considerably in advance of anticipated net sales related
to these products and in some cases do not generate any net sales.


Selling and marketing. Selling and marketing expenses decreased 6.6% to
$15.0 million in fiscal 1998 from $16.1 million in fiscal 1997. Selling expenses
consist primarily of salaries and related benefits, commissions, travel,
occupancy and depreciation on capital equipment. Marketing expenses consist
primarily of salaries and related benefits, trade shows, seminars, advertising,
sales literature and lead generation activities. The decrease in selling and
marketing expenses resulted primarily from a reduction in seminars, commissions,
and advertising expenses. The Company currently anticipates that its selling and
marketing expenses will increase in absolute dollar terms but will decrease as a
percentage of net sales. The Company plans to increase selling and marketing
expenditures modestly in dollar terms, assuming an increase in sales, in 1999
over 1998 to support the roll out and promotion of the new Windows NT products
but believe this increase is expected to be more than offset by the net sales
generated from these products. The Company plans to continue to attend industry
trade shows including the National Association of Broadcasters in April 1999 and
conduct product seminars to market and promote its products. However, the
Company has no plans to increase significantly the number of trade shows it
attends nor the number of seminars it conducts and the amount of money it spends
on these activities is not expected to increase significantly in 1999.




15


General and administrative. General and administrative expenses decreased
12.0% to $3.8 million in fiscal 1998 from $4.3 million in fiscal 1997. General
and administrative expenses include the cost of human resources, finance,
information technology, legal and other administrative functions of the Company.
The decrease in general and administrative expenses resulted primarily from
lower personnel costs due to attrition. The Company currently anticipates that
its general and administrative expenses in dollar terms will increase modestly
in fiscal 1999 compared to fiscal 1998 in support of the new Windows NT products
planned for shipment in the first half of the year.


Interest income. Interest income decreased 8.9% to $1.6 million in fiscal
1998 from $1.8 million in fiscal 1997. The decrease in interest income is due to
slightly lower cash and cash equivalent balances in fiscal 1998 versus 1997 and
to a reduction in interest rates for the securities in held in the portfolio.
The Company currently anticipates interest income will decline in fiscal 1999 as
a portion of its cash balance is used to working capital requirements and the
continued funding of the research and development expenditures mentioned
previously.


Tax provision. The Company did not provide for a tax provision in
fiscal 1998 due to the significant net loss.


Net income (loss). As a result of the above factors, the Company incurred
a net loss for fiscal 1998 in the amount of $ 8,051,000, or $0.97 per share,
compared to net income of $617,000, or $0.07 per share.


COMPARISON OF FISCAL 1997 TO FISCAL 1996


Net sales. The Company's net sales for fiscal 1997 decreased 8.2% to
$46.7 million from $50.8 million for fiscal 1996. The decline is due primarily
to lower average selling prices for the Company's products that run on the
Macintosh platform, a higher percentage of the Company's unit sales coming from
its entry-level systems and the lack of a Windows NT product available for sale.
Total unit sales of systems increased 10.8% in 1997 over 1996 as the Company
introduced several new products early in the year including Media 100 le, lx,
xe, xs, and xr.


Net sales from customers outside of North America accounted for
approximately 44% of net sales in fiscal 1997 compared to approximately 38% in
fiscal 1996. The Company is continuing to develop its indirect distribution
channels in North America, Europe and Asia and currently anticipates that
customers outside North America will continue to account for a substantial
portion of its net sales, and as a percentage of net sales, to remain
approximately the same. No customer accounted for more than 10% of the Company's
total net sales in fiscal 1997.


Gross profit. The Company's gross profit decreased 7.7% to $28.4 million
in fiscal 1997 from $30.8 million in fiscal 1996. The decrease is due to the
lower net sales mentioned above. The gross profit as a percentage of net sales
increased to 60.9% in fiscal 1997 from 60.6% in fiscal 1996. The increase in the
gross profit as a percentage of total net sales is due to reductions in the cost
of key component parts used in the manufacture of the Media 100 hardware which
more than offset the lower average selling prices of the Company's products.


Research and development. Research and development expenses increased
36.6% to $8.5 million in fiscal 1997 from $6.2 million in fiscal 1996. Research
and development expenses consist primarily of the cost personnel, outside
consulting services, depreciation on capital equipment, and occupancy. The
Company capitalizes certain computer software development costs. Capitalization
of costs commences upon establishing technological feasibility. Capitalized
costs as of November 30, 1997 and 1996 were approximately $89,000 and $104,000,
respectively. These costs are amortized on a straight-line basis over two years,
which approximates the economic life of the product. All other research and
development expenses are expensed as incurred. Certain research and development
expenditures for new products are incurred considerably in advance of
anticipated net sales related to these products and in some cases do not
generate any net sales. The Company has announced that it plans to increase
significantly its research and development spending in fiscal 1998 over fiscal
1997 to support the development of products running on the Windows NT platform.
This increase relates to additional research and development personnel, outside
services, consultants and depreciation on capital equipment in support of these
research and development projects.



16


Selling and marketing. Selling and marketing expenses increased 6.6% to
$16.1 million in fiscal 1997 from $15.1 million in fiscal 1996. Selling expenses
consist primarily of salaries and related benefits, commissions, travel,
occupancy and depreciation on capital equipment. Marketing expenses consist
primarily of salaries and related benefits, trade shows, seminars, advertising,
sales literature and lead generation activities. The increase in selling and
marketing expenses relate primarily to expansion of the Company's support for
its indirect distribution channel in Europe. The Company plans to continue to
attend industry trade shows including the National Association of Broadcasters
and conduct product seminars to market and promote its products. However, the
Company has no plans to increase significantly the number of trade shows it
attends nor the number of seminars it conducts and the amount of money it spends
on these activities is not expected to increase significantly.


General and administrative. General and administrative expenses decreased
14.0% to $4.3 million in fiscal 1997 from $5.0 million in fiscal 1996. General
and administrative expenses include the cost of human resources, finance,
information technology, legal and other administrative functions of the Company.
The decrease in general and administrative expenses resulted primarily from
lower legal expenses for the defense of patent infringement litigation, as
discussed in Note 6 to the Consolidated Financial Statements.


Restructuring expense. The Company incurred restructuring expenses of
$526,000 in its third quarter of fiscal 1997 for severance and related costs
associated with a reduction of the Company's workforce. All of these expenses
have been paid out as of the end of the Company's first quarter of fiscal 1998.


Interest income. Interest income increased 12.2% to $1.8 million in
fiscal 1997 from $1.6 million in fiscal 1996. The increase in interest income
comes from higher cash balances in fiscal 1997 versus 1996 due to positive cash
flow from operations in fiscal 1997.


Tax provision. The tax provision decreased 86.7% to $0.2 million in
fiscal 1997 from $1.2 million in fiscal 1996. The lower tax provision reflects
utilization of research and development tax credit carryforwards and lower
income from operations in fiscal 1997.


Net income (loss). Income (loss) from continuing operations for fiscal
1997 was $617,000, or $0.07 per share, compared to income from continuing
operations for fiscal 1996 of $4,833,000, or $0.57 per share. Income from
discontinued operations for fiscal 1997 was $0, or $0.00 per share, compared to
a loss from discontinued operations for fiscal 1996 of $6,672,000, or $0.79 per
share. Of the $6,672,000 loss from discontinued operations, expenses related to
the Spin-Off accounted for $1,500,000 and the loss on disposal of the United
Kingdom-based distribution business was approximately $2,513,000.


LIQUIDITY AND CAPITAL RESOURCES


The Company has funded its operations to date primarily from public
offerings of equity securities and cash flows from operations. As of November
30, 1998 the Company's principal sources of liquidity included cash and cash
equivalents and marketable securities totaling approximately $32,434,000.


During fiscal 1998, cash provided by operating activities was
approximately $1,922,000 compared to cash provided by operating activities of
approximately $9,338,000 for the same period a year ago. Cash was generated
during fiscal 1998 from a reduction in accounts receivable of $2,317,000 and
increases in accounts payable of $306,000, accrued expenses of $2,734,000 and
deferred revenue of $2,043,000. Cash was used in fiscal 1998 to fund an increase
in inventory of $271,000. In addition, the net loss consumed $8,051,000, of
which $2,925,000 represented non-cash depreciation and amortization expenses.
Net cash provided by investing activities was approximately $957,000 in fiscal
1998 compared to net cash used in investing activities of approximately
$8,261,000 (primarily for purchases of capital equipment) for the same period a
year ago. Cash provided by investing activities during 1998 was derived from the
proceeds of sales of marketable securities, net of purchases of approximately
$4,141,000. This was offset by approximately $3,184,000 of capital expenditures
for equipment and purchased software for internal use. Cash provided by
financing activities during 1998 was approximately $278,000 compared to $442,000
for the same period a year ago. In 1998, cash provided by financing activities
was partially offset by the purchase of the Company's common stock under the
common stock repurchase program announced in


17


October 1998. In 1998, the Company paid $163,000 for 48,000 shares of its common
stock. All of the cash provided by financing activities in fiscal 1998 came from
proceeds from the Company's stock plans.


The Company believes its existing cash balance, including cash
equivalents and marketable securities, will be sufficient to meet the Company's
cash requirements for at least the next twelve months.


CERTAIN FACTORS THAT MAY AFFECT FUTURE RESULTS


Except for the historical information contained herein, the matters
discussed in this Annual Report on Form 10-K are forward-looking statements, and
are based on current expectations, and involve known and unknown risks,
uncertainties and other factors which may cause the actual results, performance
or achievements of the Company, or industry results, to be materially different
from those expressed in such forward-looking statements. The risks and
uncertainties associated with such statements include the following:


SIGNIFICANT FLUCTUATIONS AND UNPREDICTABILITY OF OPERATING RESULTS. The
Company's quarterly operating results may vary significantly for a number of
reasons, including new product announcements and introductions by the Company or
its competitors, changes in pricing, and the volume and timing of orders
received during the quarter. Historically a significant percentage of the
Company's net sales has resulted from orders booked and shipped during the third
month of its fiscal quarter, a substantial portion of which occur in the latter
half of that month. The Company has also in the past experienced delays in the
development of new products and enhancements, and such delays may occur in the
future. These factors make the forecasting of revenue inherently uncertain.
Additionally, a significant portion of the Company's operating expenses is
relatively fixed, and operating expense levels are based primarily on internal
expectations of future revenue. As a consequence, quarterly operating expense
levels cannot be reduced rapidly in the event that quarterly revenue levels fail
to meet internal expectations. Therefore, if quarterly revenue levels fail to
meet internal expectations, the Company's operating results would be adversely
affected.


CONCENTRATION OF SALES ON THE MACINTOSH PLATFORM. To date, a majority of
the Company's sales relate to a single family of products running on the
Macintosh platform. A decline in demand for these systems, or a failure of such
systems to maintain market acceptance, as a result of competition, technological
change or other factors, would have a material adverse effect on the Company's
business and operating results.


Some of the Company's products operate only on Apple Macintosh computers.
Apple Computer Inc. has suffered business and financial difficulties during the
past several years. In addition, the Company believes that the market of users
of the Company's products increasingly views Microsoft's Windows NT operating
system as an alternative platform for new digital video products. As a result of
the foregoing, there can be no assurance that resellers and customers will not
delay purchases of Apple-based products or purchase substitute products based on
non-Macintosh operating systems, the occurrence of any of which could have a
material adverse effect on the Company's business and operating results. The
Company currently anticipates significant growth in quarterly revenues of the
Company will not occur until new products based on the Windows NT platform have
been introduced by the Company and have gained market acceptance.


RAPID TECHNOLOGICAL CHANGE. The market for the Company's products is
characterized by rapidly changing technology, evolving industry standards and
frequent new product introductions. The Company's future success will depend in
part upon its ability to enhance its existing products and to introduce new
products and features in a timely manner to address customer requirements,
respond to competitive offerings, adapt to new emerging industry standards and
take advantage of new enabling technologies that could render the Company's
existing products obsolete. In this regard, the Company is developing new
products that will operate on the Windows NT platform. The Company currently
anticipates that some of these new products will become commercially available
during the first half of the Company's current fiscal year. The Company also
plans in fiscal 1999 to continue its investment in research and development,
primarily in connection with the development of new Windows NT-based hardware
and software products. Any delay or failure of the Company in developing such
additional new products or any delay or failure of such new products to achieve
market acceptance, as a result of competition, blocking proprietary rights of
third parties or other factors, could have a material adverse effect on the
Company's business and operating results.


18



RISKS ASSOCIATED WITH DEVELOPMENT AND INTRODUCTION OF NEW PRODUCTS. New
product announcements by the Company's competitors and by the Company itself
could have the effect of reducing customer demand for the Company's existing
products. The introduction of new or enhanced products by the Company also
requires the Company to manage the transitions from existing products. New
product introductions require the Company to devote time and resources to the
training of its sales channel in the features and target customers for such new
products, which efforts could result in less selling efforts being made by the
sales channel during such training period. New product announcements or
introductions could contribute to significant quarterly fluctuations in
operating results as orders for new products commence and orders for existing
products decline.


DEPENDENCE ON PROPRIETY TECHNOLOGY. The Company's ability to compete
successfully and achieve future revenue growth will depend, in part, on its
ability to protect its proprietary technology and operate without infringing the
rights of others. The Company has in the past received, and may in the future
continue to receive, communications suggesting that its products may infringe
patents or other intellectual property rights of third parties. The Company's
policy is to investigate the factual basis of such communications and negotiate
licenses where appropriate. While it may be necessary or desirable in the future
to obtain licenses relating to one or more products, or relating to current or
future technologies, there can be no assurance that the Company will be able to
do so on commercially reasonable terms or at all. There can be no assurance that
these or other future communications can be settled on commercially reasonable
terms or that they will not result in protracted and costly litigation.


RISKS OF THIRD-PARTY CLAIMS OF INFRINGEMENT. There has been substantial
industry litigation regarding patent, trademark and other intellectual property
rights involving technology companies. In the future, litigation may be
necessary to enforce any patents issued to the Company or to enforce trade
secrets, trademarks and other intellectual property rights owned by the Company,
to defend the Company against claimed infringement of the rights of others and
to determine the scope and validity of the proprietary rights of others. For a
description of certain pending litigation instituted against the Company, see
Item III, Legal Proceedings and Note 6 to the Consolidated Financial Statements.
Any such litigation could be costly and a diversion of management's attention,
which could adversely affect the Company's business, operating results and
financial condition. Adverse determinations in any such litigation could result
in the loss of the Company's proprietary rights, subject the Company to
significant liabilities, require the Company to seek licenses from third parties
or prevent the Company from manufacturing or selling its products, any of which
could adversely affect the Company's business, operating results and financial
condition.


EMERGING MARKETS. The broadcast, post-production, business, and
institution digital video segments to which the Company is targeting its
products are an emerging market. Many of the current users in this market rely
on analog video tape processes. Digital editing alternatives are relatively new
and currently account for a small portion of this market of current users. The
Company also believes that this market includes a potential market of new users
who currently out-source their video production requirements. The Company's
future growth will depend, in part, on the rate at which existing users convert
to digital editing processes and the rate at which new users adopt digital video
systems as a communications resource. There can be no assurance that the use of
digital video products like the ones offered by the Company will expand among
existing users of alternative video production processes or the market for new
users, and any failure of the Company's products to achieve market acceptance in
these markets, as a result of competition, technological change or other
factors, could have a material adverse effect on the Company's business and
operating results.


COMPETITION. The market for the Company's products is highly competitive
and characterized by pressure to reduce prices, incorporate new features and
accelerate the release of new products. A number of companies currently offer
products that compete directly or indirectly with the Company's products,
including Accom, Inc., Avid Technology, Inc., Discreet Logic Inc., FAST
Electronic GmbH, Matrox Electronic Systems Ltd., Pinnacle Systems, Inc., and
Truevision, Inc. In addition, the Company expects much larger vendors, such as
Apple Computer Inc., Matsushita Electric Industrial Company Ltd., Microsoft
Corporation, and Sony Corporation, to develop and introduce digital editing
systems that may compete with the Company's products. Many of these current and
potential competitors have greater financial, technical and marketing resources
than the Company. As a result, such competitors may be able to develop products
comparable to or superior to the Company's products, adapt more quickly than the
Company to new technologies, evolving industry standards or customer
requirements, or lower their product costs and thus be able to lower prices to
levels at which the Company could not operate profitably, the occurrence of any
of which could have a material adverse effect on the Company's business and



19



operating results. In this regard, the Company believes that it will continue to
experience competitive pressure to reduce prices, particularly for its high data
rate systems. The Company has historically realized higher gross profit on the
sale of its high data rate systems than its entry-level systems, and such
continued competitive pricing pressure could result in lower sales and gross
margin, which in turn could adversely affect the Company's operating results.


DEPENDENCE ON SINGLE OR LIMITED SOURCE SUPPLIERS. The Company is
dependent on single or limited source suppliers for several key components used
in its products. The availability of many of these components is dependent on
the Company's ability to provide suppliers with accurate forecasts of its future
requirements, and certain components used by the Company have been subject to
industry-wide shortages. The Company does not carry significant inventories of
these components and has no guaranteed supply arrangements with such suppliers.
There can be no assurance that the Company's inventories would be adequate to
meet the Company's production needs during any interruption of supply. The
Company's inability to develop alternative supply sources, if required, or a
reduction or stoppage in supply, could delay product shipments until new sources
of supply become available, and any such delay could adversely affect the
Company's business and operating results in any given period.


DEPENDENCE ON RESELLERS. The Company relies primarily on its worldwide
network of independent VARs to distribute and sell its products to end users.
The Company's resellers generally offer products of several different companies,
including in some cases products which are competitive with the Company's
products. In addition, many of these VARs are small organizations with limited
capital resources. There can be no assurance that the Company's resellers will
continue to purchase the Company's products or provide them with adequate levels
of support, or that the Company's efforts to expand its VAR network will be
successful, any significant failure of which could have a material adverse
effect on the Company's business and operating results.


RELIANCE ON INTERNATIONAL SALES. Sales of the Company's products outside
of North America represented approximately 44% of the Company's net sales for
the fiscal year ended November 30, 1998. International sales and operations may
be subject to risks such as the imposition of government controls, export
license requirements, restrictions on the export of critical technology, less
effective enforcement of proprietary rights; currency exchange fluctuations,
generally longer collection periods, political instability, trade restrictions,
changes in tariffs, difficulties in staffing and managing international
operations, potential insolvency of international resellers and difficulty in
collecting accounts receivable. The Company's international sales are also
subject to more seasonal fluctuation than domestic sales. In this regard, the
traditional summer vacation period, which occurs during the Company's third
fiscal quarter, may result in a decrease in sales, particularly in Europe. There
can be no assurance that these factors will not have an adverse effect on the
Company's future international operations and consequently, on the Company's
business and operating results.


YEAR 2000 READINESS DISCLOSURE. The year 2000 issue is the potential for
system and processing failure of date-related data and the result of
computer-controlled systems using two digits rather than four to define the
applicable year. For example, computer programs that have time-sensitive
software may recognize a date using "00" as the year 1900 rather than the year
2000. This could result in system failure or miscalculations causing disruptions
of operations, including, among other things, a temporary inability to process
transactions, send invoices or engage in similar normal business activities.


To address these year 2000 issues with its major information technology
systems, the Company has initiated a program that is designed to deal with the
Company's internal management information technology systems. The activities
included in this program are intended to encompass all major categories of
information technology systems used by the Company, including manufacturing,
sales, order entry, accounting and financial reporting. The Company has spent
more than $2,500,000 over the past two years upgrading its internal management
information technology systems. The Company has substantially completed an
assessment of these information technology systems and believes that its
information technology systems are year 2000 compliant. However, the Company
utilizes third-party equipment and software that may not be year 2000 compliant.
Failure of third-party equipment or software to operate properly with regard to
the year 2000 and thereafter could require the Company to incur unanticipated
expenses to remedy any problems, which could have a material adverse effect on
the Company's business, results of operations and financial condition. The
Company may also be vulnerable to any failures by its major suppliers, service
providers and customers to remedy their own internal information technology
systems due to year 2000 issues which could, among other things, have a material
and adverse affect on the Company's supplies


20



and orders. The Company is unable to estimate the nature or extent of any
potential adverse impact resulting from the failure of third parties, such as
suppliers, service providers and customers, to achieve year 2000 compliance.
Moreover, such third parties, even if year 2000 compliant, could experience
difficulties resulting from year 2000 issues that may affect their suppliers,
service providers and customers. As a result, although the Company does not
currently anticipate that it will experience any material shipment delays from
their major product suppliers or any material sales delays to its customers due
to year 2000 issues, these third parties may experience year 2000 problems. Any
such problems could have a material adverse affect on the Company's business,
results of operations and financial condition.


Other than the activities described above, the Company does not have and
does not plan to develop a contingency plan to address year 2000 issues. Should
any unanticipated significant year 2000 issues arise, the Company's failure to
implement such a contingency plan could have a material adverse affect on its
business, results of operations and financial condition.


To assist customers in evaluating their year 2000 issues as they may
relate to the Company's products, the Company has assessed the capability of its
current products and products no longer produced, to handle the year 2000 issue.
As a result of this assessment, the Company believes that all current products
shipping are year 2000 compliant, however, their can be no assurance that the
failure to ensure year 2000 capability for the Company's products will not have
a material adverse affect on the Company


Based on information currently available to the Company, it does not
believe that the year 2000 issues discussed above related to internal
information technology systems or products sold to customers will have a
material adverse impact on the Company's business, results of operations or
financial condition; however, it is uncertain to what extent the Company may be
affected by such matters. In addition, their can be no assurance that the
failure to ensure year 2000 capability by the Company, its suppliers or other
third parties will not have a material adverse affect on the Company.


EURO CONVERSION. On January 1, 1999, 11 of the 15 member countries of the
European Union established fixed conversion rates between their existing
sovereign currencies and the euro. As of January 1, 2002, the transition to the
euro will be complete. The Company has operations within the European Union and
has prepared for the euro conversion. The Company does not expect the costs
associated with the transition to be material. The Company's functional currency
for accounting purposes is the U. S. Dollar. The overall effect of the
transition to the euro may have a material adverse affect on the Company's
business, financial condition and financial results.


DEPENDENCE ON KEY PERSONNEL. Competition for employees with the skills
required by the Company is intense in the geographic areas in which the
Company's operations are located. The Company believes that its future success
will depend on its continued ability to attract and retain qualified employees,
especially in research and development.


ITEM 7A QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK


Not applicable.


ITEM 8 FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


The Company's financial statements, together with the auditors' report
thereon, appear on pages F-1 through F-18 of this Annual Report on Form 10-K.


ITEM 9 CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE


Not applicable.


21



PART III


ITEM 10 DIRECTORS AND OFFICERS OF THE REGISTRANT


The Company will furnish to the Securities and Exchange Commission not
later than 120 days after the close of its fiscal year ended November 30, 1998 a
definitive Proxy Statement (the "Proxy Statement") for the Annual Meeting of
Stockholders to be held on April 14, 1999. The information required by this Item
is incorporated herein by reference to "Election of Directors," "Executive
Officers" and "Section 16(a) Beneficial Ownership Reporting Compliance" in the
Proxy Statement.


ITEM 11 EXECUTIVE COMPENSATION


The information required by this Item is incorporated herein by reference
to "Election of Directors" and "Executive Compensation" in the Proxy Statement.


ITEM 12 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT


The information required by this Item is incorporated herein by reference
to "Security Ownership of Certain Beneficial Owners and Management" in the Proxy
Statement.


ITEM 13 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


The information required by this Item is incorporated herein by reference
to "Certain Relationships and Related Transactions" in the Proxy Statement.



22




PART IV


ITEM 14 EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K




The following documents are filed as part of this report:
PAGE
----
(a) (1) Consolidated Financial Statements.



MEDIA 100 INC. AND SUBSIDIARIES
Report of Independent Public Accountants............................................ F-2
Consolidated Balance Sheets as of November 30, 1998 and 1997........................ F-3
Consolidated Statements of Operations for the Fiscal Years Ended
November 30, 1998, 1997 and 1996............................................... F-4
Consolidated Statement of Stockholders' Equity for the Fiscal Years Ended
November 30, 1998, 1997 and 1996............................................... F-5
Consolidated Statements of Cash Flows for the Fiscal Years Ended
November 30, 1998, 1997 and 1996............................................... F-6
Notes to Consolidated Financial Statements.......................................... F-7



(a) (2) Financial Statement Schedules.


Not applicable.


(a) (3) List of Exhibits.

3.1 Restated Certificate of Incorporation of Media 100 Inc. (filed as
Exhibit 3.1 to the Company's Annual Report on Form 10-K for the fiscal
year ended November 30, 1996 and incorporated by reference herein).

3.2 By-laws of Media 100 Inc., as amended through June 17, 1998 (filed
as Exhibit 3.2 to the Company's Quarterly Report on Form 10-Q for the
fiscal quarter ended May 31,1998 and incorporated by reference
herein).

4 Specimen Certificate representing the Company's Common Stock (filed as
Exhibit 4 to the Company's Registration Statement on Form S-1, File No.
2-94121 and incorporated by reference herein).

10.1* Key Employee Incentive Plan (1982), as amended through November 15,
1996 (filed as Exhibit 10.1 to the Company's Annual Report on Form 10-K
for the fiscal year ended November 30, 1996 and incorporated by reference
herein).

10.2* 1986 Employee Stock Purchase Plan, as amended through November 15,
1996 (filed as Exhibit 10.2 to the Company's Annual Report on Form 10-K
for the fiscal year ended November 30, 1996 and incorporated by reference
herein).

10.3* Key Employee Incentive Plan (1992), as amended through January 19,
1998 (filed as Exhibit 10.3 to the Company's Annual Report on Form 10-K
for the fiscal year ended November 30, 1997 and incorporated by reference
herein).

10.4* Media 100 Inc. 401(k) Savings Plan (filed as Exhibit 10.4 to the
Company's Annual Report on Form 10-K for the fiscal year ended November
30, 1997 and incorporated by reference herein).

10.5.1 Lease dated January 31, 1997 relating to 290 Donald Lynch
Boulevard, Marlboro, MA (filed as Exhibit 10.5.1 to the Company's Annual
Report on Form 10-K for the fiscal year ended November 30, 1996 and
incorporated by reference herein).



23



10.5.2 License Agreement dated as of January 31, 1997 relating to 290
Donald Lynch Boulevard, Marlboro, MA (filed as Exhibit 10.5.2 to the
Company's Annual Report on Form 10-K for the fiscal year ended November
30, 1996 and incorporated by reference herein).

10.6.1 Distribution Agreement dated as of November 19, 1996 with Data
Translation II, Inc. (DTI) (filed as Exhibit 10.8.1 to the Company's
Annual Report on Form 10-K for the fiscal year ended November 30, 1996
and incorporated by reference herein).

10.6.2 Intellectual Property Agreement dated as of December 2, 1996 with
DTI (filed as Exhibit 10.8.2 to the Company's Annual Report on Form 10-K
for the fiscal year ended November 30, 1996 and incorporated by reference
herein).

10.6.3 Corporate Services Agreement dated as of December 2, 1996 with DTI
(filed as Exhibit 10.8.3 to the Company's Annual Report on Form 10-K for
the fiscal year ended November 30, 1996 and incorporated by reference
herein).

10.6.4 Amendment to Corporate Services Agreement dated November 18, 1997
(filed as Exhibit 10.6.4 to the Company's Annual Report on Form 10-K for
the fiscal year ended November 30, 1997 and incorporated by reference
herein).

10.9 Offer Letter from the Company to B. Robert Feingold (filed as
Exhibit 10.9 to the Company's Quarterly Report on Form 10-Q for the
fiscal quarter ended August 31,1998 and incorporated by reference
herein).

21 Subsidiaries of Media 100 Inc. (filed as Exhibit 21 to the Company's
Annual Report on Form 10-K for the fiscal year ended November 30, 1997
and incorporated by reference herein).

23 Consent of Arthur Andersen LLP.

24 Power of Attorney (included in the signature page of this Annual
Report on Form 10-K).

27 Financial Data Schedule.

* Identifies a management contract or compensatory plan or
arrangement in which an executive officer or director of
the Company participates.

(b) Reports on Form 8-K.

No reports on Form 8-K were filed during the last quarter of the period
covered by this report.


24



SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, Media 100 Inc. has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 1, 1999.

Media 100 Inc.


By: /S/ JOHN A. MOLINARI
---------------------
John A. Molinari
Chief Executive Officer


POWER OF ATTORNEY


KNOW ALL MEN BY THESE PRESENTS that each of the undersigned officers and
directors of Media 100 Inc., a Delaware corporation (the "Company"), hereby
constitutes and appoints John A. Molinari and Steven D. Shea, and each of them,
with full power to act without the other, his true and lawful attorney-in-fact
and agent, with full power of substitution and resubstitution, for him and in
his name, place and stead, in any and all capacities (until revoked in writing)
to sign the Company's Annual Report on Form 10-K for the fiscal year ended
November 30, 1998, and any and all amendments thereto, and to file the same,
with all exhibits thereto and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and
agents, and each of them, full power and authority to do and perform each and
every act and thing requisite and necessary to be done, as fully for all intents
and purposes as he might or could do in person, thereby ratifying and confirming
all that said attorneys-in-fact and agents or either of them, or their or his
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.


Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.



SIGNATURE TITLE DATE
--------- ----- ----


/S/ JOHN A. MOLINARI Chief Executive Officer March 1, 1999
- -------------------------------------
John A. Molinari and Director
(Principal Executive Officer)

/S/ B. ROBERT FEINGOLD President, Chief Operating Officer March 1, 1999
- -------------------------------------
B. Robert Feingold and Director

/S/ STEVEN D. SHEA Vice President of Finance March 1, 1999
- -------------------------------------
Steven D. Shea and Treasurer
(Principal Financial Officer)

/S/ MAURICE L. CASTONGUAY Director March 1, 1999
- -------------------------------------
Maurice L. Castonguay


/S/ ROGER W. REDMOND Director March 1, 1999
- -------------------------------------
Roger W. Redmond


/S/ / BRUCE SACHS Director March 1, 1999
- -------------------------------------
Bruce Sachs


/S/ PAUL J. SEVERINO Director March 1, 1999
- -------------------------------------
Paul J. Severino




25






INDEX TO FINANCIAL STATEMENTS




Page
----
MEDIA 100 INC. AND SUBSIDIARIES



Report of Independent Public Accountants.............................................. F-2

Consolidated Balance Sheets as of November 30, 1998 and 1997.......................... F-3

Consolidated Statements of Operations for the Fiscal Years Ended
November 30, 1998, 1997 and 1996................................................. F-4

Consolidated Statement of Stockholders' Equity for the Fiscal Years Ended
November 30, 1998, 1997 and 1996................................................. F-5

Consolidated Statements of Cash Flows for the Fiscal Years Ended
November 30, 1998, 1997 and 1996................................................. F-6

Notes to Consolidated Financial Statements............................................ F-7





F-1




REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To Media 100 Inc.:


We have audited the accompanying consolidated balance sheets of Media 100 Inc.
(a Delaware corporation) and subsidiaries as of November 30, 1998 and 1997, and
the related consolidated statements of operations, stockholders' equity and cash
flows for each of the three years in the period ended November 30, 1998. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.


We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Media 100 Inc. and subsidiaries
as of November 30, 1998 and 1997, and the results of their operations and their
cash flows for each of the three years in the period ended November 30, 1998, in
conformity with generally accepted accounting principles.


ARTHUR ANDERSEN LLP



Boston, Massachusetts
January 5, 1999


F-2





MEDIA 100 INC. AND SUBSIDIARIES


CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE AMOUNTS)

November 30, November 30,
1998 1997
-------------- --------------
ASSETS
Current assets:


Cash and cash equivalents $ 7,249 $ 4,042
Marketable securities 25,185 28,892
Accounts receivable, net of allowance for doubtful
accounts of $395 in 1998 and $411 in 1997 5,372 7,689
Income tax refund receivable 280 -
Inventories 967 696
Prepaid expenses 743 743
-------------- --------------
Total current assets 39,796 42,062

Equipment, net 8,363 8,104

Other assets, net 313 593

-------------- --------------
Total assets $ 48,472 $ 50,759
-------------- --------------
-------------- --------------

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:

Accounts payable $ 2,259 $ 1,953
Accrued expenses 9,692 6,958
Deferred revenue 6,048 4,005
-------------- --------------
Total current liabilities 17,999 12,916

Commitments and contingencies (Note 6)

Stockholders' equity:
Preferred stock, $.01 par value,
Authorized - 1,000,000 shares, none
Issued - -
Common stock, $.01 par value,
Authorized - 25,000,000 shares
Issued - 8,327,847 and 8,192,354 shares at
November 30, 1998 and 1997, respectively
Outstanding - 8,279,847 and 8,192,354 shares at
November 30, 1998 and 1997, respectively 83 82
Capital in excess of par value 40,917 40,477
Accumulated deficit (10,598) (2,547)
Cumulative translation adjustment (37) (87)
Treasury stock, at cost - 48,000 shares at
November 30, 1998 (163) -
Unrealized holding gain (loss) on available for
sale securities 271 (82)

-------------- -------------
Total stockholders' equity 30,473 37,843

-------------- --------------
Total liabilities and stockholders' equity $ 48,472 $ 50,759
-------------- --------------
-------------- --------------



The accompanying notes are an integral part of these consolidated financial
statements.


F-3


MEDIA 100 INC. AND SUBSIDIARIES


CONSOLIDATED STATEMENTS OF OPERATIONS
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)





FISCAL YEARS ENDED NOVEMBER 30, 1998 1997 1996
------------ ------------ -------------

Net sales $ 41,788 $ 46,660 $ 50,826

Cost of sales 16,233 18,238 20,046

------------ ------------ -------------
Gross profit 25,555 28,422 30,780
------------ ------------ -------------
Operating expenses:
Research and development 16,414 8,508 6,227

Selling and marketing 15,004 16,061 15,066

General and administrative 3,810 4,330 5,034

Restructuring expense - 526 -

------------ ------------ -------------
Total operating expenses 35,228 29,425 26,327
------------ ------------ -------------

Operating income (loss) (9,673) (1,003) 4,453

Interest income 1,622 1,781 1,588

------------ ------------ -------------
Income (loss) from continuing
operations before tax provision (8,051) 778 6,041

Tax provision - 161 1,208

------------ ------------ -------------
Income (loss) from continuing
operations (8,051) 617 4,833

Discontinued operations:
Loss from discontinued
operations - - (6,672)