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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES EXCHANGE ACT OF 1934


For the year ended December 31, 2003   Commission file number: 333-97721

VERTIS, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
  13-3768322
(I.R.S. Employer Identification)

250 West Pratt Street, Baltimore, MD
(Address of principal executive offices)

 

21201
(Zip Code)

Registrant's telephone number, including area code: (410) 528-9800

Securities registered pursuant to Section 12 (b) of the Act: None


Securities registered pursuant of Section 12(g) of the Act: None


        Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ý    No o

        Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ý

        Indicate by check mark whether the registrant is an accelerated filer as defined in Exchange Act rule 12b-2. Yes o    No ý

        The number of shares outstanding of Registrant's common stock as of March 1, 2004 was 1,000 shares.

        Documents Incorporated By Reference: None





VERTIS, INC.


ANNUAL REPORT ON FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2003


TABLE OF CONTENTS

Form 10-K

Item No.

  Name of Item
  Page

Part I

 

 

 

 
Item 1   Business   3
Item 2   Properties   12
Item 3   Legal Proceedings   14
Item 4   Submission of Matters to Vote of Security Holders   14

Part II

 

 

 

 
Item 5   Market for Registrant's Common Equity and Related Stockholder Matters   15
Item 6   Selected Financial Data   15
Item 7   Management's Discussion and Analysis of Financial Condition and Results of Operations   18
Item 7A   Quantitative and Qualitative Disclosures about Market Risk   35
Item 8   Financial Statements and Supplementary Data   35
Item 9   Changes in and Disagreements with Accountants on Accounting and Financial Disclosure   36
Item 9A   Controls and Procedures   36

Part III

 

 

 

 
Item 10   Directors and Executive Officers of Vertis   37
Item 11   Executive Compensation   40
Item 12   Security Ownership of Certain Beneficial Owners and Management   45
Item 13   Certain Relationships and Related Transactions   49
Item 14   Principal Accounting Fees and Services   50

Part IV

 

 

 

 
Item 15   Exhibits, Financial Statement Schedules and Reports on Form 8-K   51

Index to Financial Statements and Financial Statement Schedule

 

F-1

Signatures

 

II-1


CAUTIONARY STATEMENTS

        We have included in this Annual Report on Form 10-K, and from time to time our management may make, statements which may constitute "forward-looking statements" within the meaning of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. You may find discussions containing such forward-looking statements in "Business" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" as well as within this Annual Report generally. In addition, when used in this Annual Report, the words "believes," "anticipates," "expects," "estimates," "plans," "projects," "intends" and similar expressions are intended to identify forward-looking statements. These forward-looking statements include statements other than historical information or statements of current condition, but instead represent only our belief regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. It is possible that our actual results may differ, possibly materially, from the anticipated results indicated in these forward-looking statements. Important factors that could cause actual results to differ from those in our specific forward-looking statements include, but are not limited to, those discussed under "Certain Factors That May Affect Our Business," as well as:

        Consequently, readers of this Annual Report should consider these forward-looking statements only as our current plans, estimates and beliefs. We do not undertake and specifically decline any obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect future events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events. We undertake no obligation to update or revise any forward-looking statement in this Annual Report to reflect any new events or any change in conditions or circumstances. All of the forward-looking statements in this Annual Report are expressly qualified by these cautionary statements. Even if these plans, estimates or beliefs change because of future events or circumstances after the date of these statements, or because anticipated or unanticipated events occur, we disclaim any obligation to update these forward-looking statements.

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PART I

ITEM 1    BUSINESS

Overview

        Vertis, Inc. is a leading provider of targeted advertising, media, and marketing solutions that drive consumers to marketers more effectively. Our comprehensive products and services range from consumer research, audience targeting, creative services, and workflow management to targeted advertising inserts, direct mail, interactive marketing, packaging solutions, and digital one-to-one marketing and fulfillment. We deliver a comprehensive range of solutions that simplify, improve, and maximize the effectiveness of multiple phases of our customers' marketing campaigns, from inception of an advertising concept, through design, production, targeted distribution, and ultimately the measurement of advertising effectiveness. We believe that our ability to produce cost-effective and measurable results in a relatively short time-frame is critically important to our clients. Our clients include more than 3,000 grocery stores, drug stores and other retail chains, general merchandise producers and manufacturers, financial and insurance service providers, newspapers, and advertising agencies.

        In 2003, Vertis had net sales of approximately $1.6 billion and had approximately 8,000 employees worldwide. We offer an extensive list of solutions across a broad spectrum of media designed to enable our clients to reach target customers with the most effective message. Customers may employ these services individually or on a combined basis to create an integrated end-to-end targeted marketing solution.

        We believe that the breadth of our client base limits our reliance on any individual customer. Our top ten customers in 2003 accounted for 31.4% of our net sales, and no customer accounted for more than 6.7% of our net sales. We have excellent relationships with our customers as evidenced by the average length of our relationships with our ten largest customers, which is over 15 years.

        Vertis, Inc. is a Delaware Corporation incorporated in 1993. Our principal executive offices are located at 250 West Pratt Street, Baltimore, Maryland 21201. Our Internet address is www.vertisinc.com. We are subject to the information requirements of the Securities Exchange Act of 1934, as amended (the "Exchange Act") and file annual, quarterly and special reports and other information with the Securities and Exchange Commission, or SEC. Our filings are available to the public at the SEC's website at www.sec.gov and also at our website, under "investor relations", at the specified address shown above. You may read and copy any documents we file with the SEC at its public reference facility in Washington, D.C. Please call the SEC at 1-800-SEC-0330 for further information on the public reference facilities.

        In this Annual Report, when we use the terms "Vertis," "we," "our," and the "Company," we mean Vertis, Inc., and its consolidated subsidiaries. The words "Vertis Holdings" refer to Vertis Holdings, Inc., the parent company of Vertis and its sole stockholder.

Business Segments

        We operate in the advertising and marketing services industry through two business segments based on the way management views and manages the company, which is based on our geographic presence. These segments are Vertis North America and Vertis Europe. Vertis North America provides a full array of solutions to clients primarily in the United States. Vertis Europe provides services to clients in Europe, principally the United Kingdom. Financial and other information relating to our business segments for each of 2003, 2002 and 2001 can be found in Item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations", and Note 20, "Segment Information", to our consolidated financial statements included in this Annual Report.

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        In September 2003 we announced a realignment of our North American platform. The realignment and resulting management changes created a structure we believe will drive top line revenue growth and improve the support we provide to our customers' targeted marketing needs. The realignment consolidated the sales, marketing and production facilities of our entire North American platform. Before the realignment, we managed our business, and delivered our products and services to customers, in accordance with our production capability. Likewise, we reported our business segments within our North American platform in-line with these production capabilities. We believe the new structure will align our production capabilities and sales organization into a single integrated entity. From a capabilities standpoint, establishing one production platform will ensure better overall asset utilization and will foster best-in-class processes.

        Effective with the reporting of our 2003 full-year results and commensurate with our realignment of our North American operations we have consolidated the operations of our former Retail and Newspaper Services segment, Direct Marketing Services segment and Advertising Technology Services segment into Vertis North America. This segmentation better matches our overall strategy to provide a full array of targeted advertising and marketing services to a wide array of clients. The realignment was undertaken with the intent to drive top-line growth by establishing a single sales force that will sell our comprehensive products and services to a diverse client base.

Vertis North America

        General.    Vertis North America provides the full array of targeted advertising, media, and marketing services. We enable advertisers to achieve targeted distribution to large and diverse audiences. These products and services are delivered by means of our nationwide network of digitally connected facilities. Our products and services include:

Targetable advertising insert programs for   Highly customized one-to-one marketing
  retailers and manufacturers     programs
Newspaper products (TV magazines,   Automated digital fulfillment services
  Sunday magazines, color comics and   Direct mail production with varying levels
  special supplements)     of personalization
Consumer research   Data design, collection and management to
Creative services including page layout     identify target audiences
  and design   Mailing management services
Digital advertising workflow design and   Effectiveness measurement
  transmission   Newspaper advertising development
Freight and logistics management   Media planning and placement and software
Digital content management     solutions
Graphic design and animation   Response management, warehousing and
Digital photography, compositing and     fulfillment services
  retouching   Call center and telemarketing services
In-store displays, billboards and building   Interactive marketing
  wraps      
Consulting services      

        We are a leading provider of advertising inserts and the largest single producer of newspaper TV listing guides and Sunday comics in the United States. In 2003, we produced more than 30 billion advertising inserts. Advertising inserts are typically produced in color on better quality paper than the reproductions that appear in run-of-press newspaper advertisements. In addition, advertising inserts allow marketers to vary layout, artwork, design, trim size, paper type, color and format. Variations may be targeted by newspaper zones and by specific customer demographics.

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        We provide 71 of the top 100 Sunday newspapers in the United States with circulation-building newspaper products and services through production of comics, TV listing guides, Sunday supplements and special sections. In 2003, we produced approximately 1.6 billion Sunday comics, and approximately 1.0 billion TV listing guides.

        We are also one of the largest providers of highly customized direct mail, one-to-one marketing programs, mailing management services, automated digital fulfillment and specialty advertising products in the United States. We derive the majority of our revenues from the design, production, and execution of personalized advertising mailings rather than traditional, broadbase direct mailings. Personalized direct mail enables consumer goods and other marketers to communicate with their customers on an individual-by-individual basis, an approach that provides higher response rates than broad, non-personalized mailings.

        We use sophisticated, data-driven techniques to target prospects and deliver full color, individualized marketing messages. We can process and manipulate databases to enable our customers to target direct mail recipients based on many attributes, ranging from age, gender, and address to spending habits, type of car owned, whether the recipient is a pet owner, etc. These highly individualized marketing campaigns are designed to enhance customer response levels and improve client marketing efficiencies through on-demand workflow automation. In addition, we employ a broad range of technologies to assist clients with their advertising campaigns including digital media production and content management solutions to retailers, consumer and commercial products companies and advertising agencies. These services and technologies enable clients to more efficiently create, produce and manage traditional print and advertising content. More importantly, these services and technologies also enable clients to benefit from the influences of digital advertising media such as CD-ROM and the Internet. Our integrated offering enables advertisers to maintain consistency of appearance of their products and brand names throughout various media forms.

        Sales and Customers.    Vertis North America employs approximately 140 sales representatives. Our sales force is organized into four key business groups to maximize the development of business for newspapers and local, regional and national customers. The four key sales groups are managed under the overall Vertis North America management structure and are responsible for selling all of our solutions. The Corporate Sales group focuses on selling solutions to national customers and is complemented by two regional geographic groups covering the eastern and western United States. The National Sales and Strategic Account Planning group focuses on selling marketing solutions to national manufacturers, technology companies, financial services and non-profit organizations and provides market research to assist our customers in effectively designing and implementing targeted advertising and marketing campaigns.

        Our customers include grocery stores, drug stores, other retailers, newspapers, consumer goods manufacturers, financial institutions, Internet advertisers, not-for-profit organizations, government agencies, advertising agencies, consumer packaging customers, and commercial products manufacturers. While a majority of our net sales are made directly to clients, we also sell our products and services through agencies and brokers. Our advertising insert products are distributed in national newspapers and, depending on their target audience, through various forms of mail distribution and in store circulation. Vertis North America's ten largest customers accounted for approximately 33.9% of its 2003 net sales, and no single customer represented more than 6.7% of total net sales of Vertis. We have established and maintained long-standing customer relationships with our major customers.

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Vertis Europe

        General.    Vertis Europe offers our European customers many of the products and services we offer our North American customers. The products, services and technology offered in Europe include:

response fulfillment services   transactional printing
extensive inline printing and finishing   fragrance promotions
fully integrated direct marketing services   phone and loyalty card production
direct mail printing and fulfillment   data processing
laser imaging and lettershop capabilities   consulting

        We believe our European production facilities have unique production capabilities to meet demand for shorter run, highly personalized mailing and for transactional and billing communications.

        Sales and Customers.    In addition to leveraging our national and retail sales groups, Vertis Europe has 43 sales representatives devoted to this segment's specific products and services. Vertis Europe serves advertising agencies and corporate marketers. The main categories of direct marketing clients serviced are financial services, agency, publishing, mail order, non-profit and retail. Vertis Europe's ten largest customers accounted for approximately 30.9% of its 2003 net sales.

Raw Materials

        In 2003, we spent approximately $560 million on raw materials. The primary raw materials required in our operations are paper and ink. We also use other raw materials, such as film, chemicals, computer supplies and proofing materials. We believe that there are adequate sources of supply for our primary raw materials and that our relationships with our suppliers yield improved quality, pricing and overall service to our customers; however, there can be no assurance that we will not be adversely affected by a tight market for our primary raw materials.

        Our results of operations depend to a large extent on the cost of paper and our ability to pass along to our customers any increases in these costs and remain competitive when there are decreases. In recent years, the number of suppliers of paper has declined, and we have formed stronger commercial relationships with selected suppliers. This has enabled us to reduce costs by increasing efficiency, negotiating favorable price discounts and achieving more assured sourcing of high quality paper that meets our specifications.

        We have contracts covering the purchases of ink and press supplies, (i.e. plates, blankets, solutions, etc.) These contracts, which range from 1 to 8 years in length, include target minimum quantities and prices. All of these agreements allow for shortfalls of purchase minimums to be made up over the life of the contract. In addition, each of the agreements allows for the reduction in obligations for a decline in volume experienced by Vertis, and all have competitive pricing clauses, whereby suppliers' prices must remain competitive in the market or the purchase minimums can be adjusted.

        We have an agreement expiring July 2006 with a supplier to purchase all of our requirements for mailing services (inserting, sorting, tying, bagging and applying postage to direct mail). The prices for the mailing services are negotiated annually.

Competition

        The principal methods of competition in our businesses are pricing, quality, flexibility, customer targeting capabilities, breadth of service, timeliness of delivery, customer service and other value-added services. Pricing depends in large part on the prices of paper and ink, which are our major raw materials (see "Raw Materials" above). Pricing is also influenced by product type, shipping costs, operating efficiencies and the ability to control costs. We believe that the introduction of new technologies, continued excess capacity in this industry, consolidation in our customer's markets, and

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softness in traditional brand advertising spending, combined with the cost pressures facing customers resulting from other factors, including the cost of paper and postal rates, have resulted in margin pressures and increased competition in our core businesses.

        Our major competitors in North America are R.R. Donnelley & Sons Company, Quebecor World Inc., American Color Graphics, Valassis Communications, Inc., Harte-Hankes, Inc., News America Marketing, ADVO, Inc., Acxiom Corporation, Experian, Applied Graphics Technologies, Inc., Schawk, Inc., and Southern Graphics, a division of Alcoa. In addition, we compete with television, radio and other forms of print and electronic media. Vertis Europe's major competitor is Seven Worldwide, a division of Applied Graphics Technologies, Inc. The U.K. direct mail market, while also fragmented, has certain key players, including Communisis, St. Ives, Polestar and Primecom, who collectively dominate the market. The European direct mail market has been growing steadily over the last ten years, but this growth has attracted new players. There appears to be a significant increase in printing capacity due in part to generalist printing companies converting to direct marketing printing.

Trade Names, Trademarks and Patents

        We own certain trade names, trademarks and patents used in our business. The loss of any such trade name, other than "Vertis", or any trademark or patent would not have a material adverse effect on our consolidated financial condition or results of operations.

Governmental Regulations

        Our business is subject to a variety of federal, state and local laws, rules and regulations. Our production facilities are governed by laws and regulations relating to workplace safety and worker health, primarily the Occupational Safety and Health Act ("OSHA") and the regulations promulgated thereunder. Except as described herein, we are not aware of any pending legislation that in our view is likely to affect significantly the operations of our business. We believe that our operations comply substantially with all applicable governmental rules and regulations.

Environmental Matters

        Our operations are subject to a number of federal, state, local and foreign environmental laws and regulations including those regarding the discharge, emission, storage, treatment, handling and disposal of hazardous or toxic substances as well as remediation of contaminated soil and groundwater. These laws and regulations impose significant capital and operating costs on our business and there are significant penalties for violations.

        Certain environmental laws hold current owners or operators of land or businesses liable for their own and for previous owners' or operators' releases of hazardous or toxic substances. Because of our operations, the long history of industrial operations at some of our facilities, the operations of predecessor owners or operators of certain of our businesses, and the use, production and release of hazardous substances at these sites and at surrounding sites, we may be subject to liability under these environmental laws. Various facilities of ours have experienced some level of regulatory scrutiny in the past and are, or may become, subject to further regulatory inspections, future requests for investigation or liability for past practices.

        The Comprehensive Environmental Response, Compensation & Liability Act of 1980 as amended ("CERCLA"), provides for strict, and under certain circumstances, joint and several liability, for among other things, generators of hazardous substances disposed of at contaminated sites. We have received requests for information or notifications of potential liability from the Environmental Protection Agency under CERCLA for a few off-site locations. We have not incurred any significant costs relating to these matters and we do not believe that we will incur material costs in the future in responding to conditions at these sites.

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        The nature of our operations exposes us to certain risks of liabilities and claims with respect to environmental matters. We believe our operations are currently in material compliance with applicable environmental laws and regulations. In many jurisdictions, environmental requirements may be expected to become more stringent in the future which could affect our ability to obtain or maintain necessary authorizations and approvals or result in increased environmental compliance costs.

        We do not believe that environmental compliance requirements are likely to have a material effect on us. We cannot predict what additional environmental legislation or regulations will be enacted in the future or how existing or future laws or regulations will be administered or interpreted, or the amount of future expenditures that may be required in order to comply with these laws. There can be no assurance that future environmental compliance obligations or discovery of new conditions will not arise in connection with our operations or facilities and that these would not have a material adverse effect on our business, financial condition or results of operations.

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Employees

        As of December 31, 2003, we had approximately 8,000 employees. Most of the hourly employees at our North Brunswick and Newark, New Jersey facilities (approximately 170 employees) are represented by the Paper, Allied Industrial, Chemical and Energy Workers International Union. In addition, approximately 10 employees of our Chicago facilities are represented by the Graphic Communications International Union or the Chicago Typographical Union. We believe we have satisfactory employee and labor relations.

Certain Factors That May Affect Our Business

Our highly leveraged status may impair our financial condition and we may incur additional debt.

        We currently have a substantial amount of debt. As of December 31, 2003, our total consolidated debt was $1,052 million, excluding our accounts receivable securitization facility. Our substantial debt could have important consequences for our financial condition, including:

        The indentures governing our debt instruments, subject to specified limitations, permit us and our subsidiaries to incur substantial additional debt. In addition, as of December 31, 2003, our senior credit facility would permit us to borrow up to an additional $79.3 million. If new debt is added to our and our subsidiaries' current debt levels, the related risks that we and they now face could intensify.

Servicing our debt will require a significant amount of cash, and our ability to generate sufficient cash depends upon many factors, some of which are beyond our control.

        Our ability to make payments on and refinance our debt and to fund planned capital expenditures depends on our ability to generate cash flow in the future. To some extent, this is subject to general economic, financial, competitive and other factors that are beyond our control. Based on the current and anticipated level of operations, we believe that our cash flow from operations, together with amounts available under our senior credit facility, is adequate to meet our anticipated requirements for working capital, capital expenditures, interest payments and scheduled principal payments for the next twelve months. We cannot assure you, however, that our business will continue to generate cash flow at or above current levels. If we are unable to generate sufficient cash flow from operations in the future to service our debt, we may have to refinance all or a portion of our existing debt or obtain additional financing. We cannot assure you that any refinancing of this kind would be possible or that any additional financing could be obtained. The inability to obtain additional financing could materially impact our ability to meet our future debt service, capital expenditure and working capital requirements.

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Covenant restrictions under our indebtedness may limit our ability to operate our business.

        Our indentures and other debt agreements contain, among other things, covenants that may restrict our ability to finance future operations or capital needs or to engage in other business activities. The indentures and agreements restrict, among other things, our and the subsidiary guarantors' ability to:

        In addition, our senior credit facility requires us to maintain various financial ratios and satisfy financial condition tests, which may require that we take action to reduce our debt or to act in a manner contrary to our business objectives. For more information about those financial ratios and financial condition tests, see Note 10 "Long-Term Debt" to our consolidated financial statements included in this Annual Report and "Liquidity and Capital Resources" in Item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations."

        Events beyond our control, including changes in general economic and business conditions, may affect our ability to meet our financial ratios and financial condition tests. We cannot assure you that we will meet those tests or that the lenders will waive any failure to meet those tests. A breach of any of these covenants would result in a default under our indentures and debt agreements. All of our debt instruments have customary cross-default provisions. If an event of default under our debt instruments occurs, the lenders could elect to declare all amounts outstanding thereunder, together with accrued interest, to be immediately due and payable. In that event, we might not have sufficient assets to pay amounts due on our outstanding debt.

The high level of competition in the advertising and marketing services industry could have a negative impact on our ability to service debt, particularly in a prolonged economic downturn.

        The advertising and marketing services industry is highly competitive in most product categories and geographic regions. Competition is largely based on price, quality and servicing the specialized needs of customers. Moreover, rapid changes in information technology may result in more intense competition, as existing and new entrants seek to take advantage of new products, services and technologies that could render our products, services and technologies less competitive or, in some instances, even obsolete. See "Competition" above. Technological advances in digital transmission of data and advertising creation have resulted in the in-house production of advertising content by certain end-users which has had a negative impact on our profitability. In addition, the recent prolonged economic downturn has resulted in competitive pricing pressure and changes in product mix favoring simpler formats, both of which primarily effect the margin on our advertising insert and direct mail products. Simpler product formats generally result in increased competition, thereby increasing capacity

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for our products and services. The competitive pricing pressures and changes in product mix have resulted in a decline in our margins.

        The recent prolonged economic downturn and any future periods of economic downturn could result in continuing increased competition and possibly affect our sales and profitability. A decline in sales and profitability may decrease our cash flow, and make it more difficult for us to service our level of debt.

Demand for our services may decrease due to a decline in clients' or an industry's financial condition or due to an economic downturn.

        We cannot assure you that the demand for our services will continue at current levels. Our clients' demand for our services may change based on their needs and financial condition. In addition, when economic downturns affect particular clients or industry groups, demand for advertising and marketing services provided to these clients or industry groups is often adversely affected. In 2001, the advertising industry experienced the first year-over-year decline in advertising spending since World War II. In 2002, the industry posted a relatively modest year-over-year growth of approximately 2% in advertising spending. Although 2002 represented a partial reversal of the decline in 2001, the rate of year-over-year growth was below historical growth rates dating back to 1990. In 2003, the challenging environment continued, as geopolitical events and high unemployment continued to affect consumer confidence. Additionally, the advertising insert segment of the industry experienced a decline over the last few years, beginning in 2001. A substantial portion of our revenue is generated from customers in various sectors of the retail industry, which has been particularly impacted by this recent challenging economic environment. There can be no assurance that economic conditions or the level of demand for our services will improve or that they will not deteriorate. If there is another period of economic downturn or stagnation, our results of operations may be adversely affected.

Changes in the cost of paper could have a negative impact on our ability to service our indebtedness.

        An increase in the cost of paper, a key raw material in our operations, may reduce our production volume and profits. If (i) we are not able to pass paper cost increases to our customers, or (ii) our customers reduce the size of their print advertising programs, our sales and profitability could be negatively affected. A decline in volume may decrease our cash flow, and make it difficult for us to service our level of debt.

        Capacity in the paper industry has remained relatively stable in recent years. Increases or decreases in demand for paper have led to corresponding pricing changes and, in periods of high demand, to limitations on the availability of certain grades of paper, including grades used by us. A loss of the sources of paper supply or a disruption in those sources' business or failure by them to meet our product needs on a timely basis could cause temporary shortages in needed materials which could have a negative effect on our net sales and profitability.

Regulations and government actions on direct marketing may affect us.

        Federal and state legislatures have passed a variety of laws in recent years relating to direct marketing and related areas. This and similar future legislation, as well as other government actions, could negatively affect direct marketing activities by imposing restrictions on telemarketing and on advertising in certain industries such as tobacco and sweepstakes, increasing the postal rate and tightening privacy regulations. Therefore, they might have a substantial impact on our direct marketing services, which represent over 17% of our consolidated revenues for the twelve months ended December 31, 2003, as we and our customers adjust our behaviors in response to such legislation and government actions.

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We rely on key management personnel.

        Our success will depend, in part, on the efforts of our executive officers and other key employees, including Mr. Donald E. Roland, Mr. Dean D. Durbin and Mr. Herbert W. Moloney III. Each of Messrs. Roland, Durbin and Moloney has significant years of service in the advertising and marketing industry, including time spent in senior-level positions at our current end-user customer groups. We believe each of Messrs. Roland, Durbin and Moloney provides us with an in-depth understanding of the needs of our customers and are key to delivering our integrated advertising products and marketing services. In addition, the market for qualified personnel is competitive and our future success will depend upon, among other factors, our ability to attract and retain these key personnel. The loss of the services of any of our key management personnel or the failure to attract and retain employees could have a material adverse effect on our results of operations and financial condition due to disruptions in leadership and continuity of our business relationships.

There can be no assurance that Thomas H. Lee Partners L.P. and its affiliates ("THL L.P."), as controlling shareholder, will exercise its control in our best interests as opposed to its own best interests.

        Because of its position as controlling shareholder of Vertis, THL L.P. is able to exercise control over decisions affecting us, including:

        There can be no assurance that THL L.P. will exercise its control in our best interests as opposed to its best interests as controlling shareholder.

        In addition, THL L.P. owns debt securities in Vertis, and may choose to take actions that are in its best interests as a debt holder, rather than a shareholder.


ITEM 2    PROPERTIES

Executive Offices

        Our principal executive offices are located at 250 West Pratt Street, Baltimore, Maryland, and comprise approximately 56,000 square feet of leased space, pursuant to a lease agreement expiring on August 31, 2007.

Production Facilities

        As of December 31, 2003, we owned 13 and leased 43 production facilities, 49 of which are located in the United States with an aggregate area of approximately 3,900,000 square feet. The leased production facilities have lease terms expiring at various times from 2004 to 2016. We believe that our facilities are suitable and adequate for our business. We continually evaluate our facilities to ensure

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they are consistent with our operational needs and business strategy. A summary of production facilities is set forth in the table below:

Locations

  Square
Footage

  Lease Term Expiration
North America Locations        
Atlanta, GA(1)   94,700   Fee Ownership
Atlanta, GA   15,588   February 28, 2006
Atlanta, GA   10,607   March 31, 2008
Bristol, PA   123,000   Fee Ownership
Carlsbad, CA   17,600   September 30, 2005
Chalfont, PA   320,000   Fee Ownership
Charlotte, NC   105,400   April 30, 2013
Chicago, IL   38,302   July 31, 2009
Chicago, IL   52,024   May 31, 2011
City of Industry, CA   103,000   September 30, 2006
Clifton Park, NY   9,219   May 31, 2005
Columbus, OH   141,185   December 31, 2004
Dallas, TX   90,000   September 30, 2007
Delray Beach, FL   10,300   May 31, 2005
East Longmeadow, MA   159,241   February 3, 2006
Elk Grove Village, IL   80,665   August 31, 2005
Greenville, MI   130,000   Fee Ownership
Harrison, NJ   22,125   May 31, 2010
Irvine, CA   29,825   May 21, 2005
Irving, TX   91,649   November 30, 2012
Lenexa, KS   89,403   Fee Ownership
Long Island City, NY   11,500   August 31, 2006
Manassas, VA   108,120   May 31, 2014
Minnetonka, MN   8,550   August 31, 2006
Monroe Township, NJ   57,987   February 28, 2009
Newark, NJ   22,692   December 31, 2007
Newark, NJ   23,000   Fee Ownership
New York, NY   6,500   July 31, 2006
New York, NY   31,500   September 30, 2004
Niles, MI   90,000   Fee Ownership
North Brunswick, NJ   173,232   Fee Ownership
North Haven, CT   30,600   December 27, 2007
Pomona, CA   144,542   May 31, 2006
Portland, OR   125,250   October 31, 2007
Richmond, VA   2,935   April 30, 2004
Riverside, CA   84,000   Fee Ownership
Rochester, NY   80,000   Fee Ownership
Sacramento, CA   57,483   Fee Ownership
Salt Lake City, UT   103,600   August 31, 2009
San Antonio, TX   67,900   Fee Ownership
San Antonio, TX   7,927   March 31, 2008
San Francisco, CA   30,000   June 14, 2005
San Francisco, CA   3,200   June 14, 2005
San Leandro, CA   143,852   August 31, 2005
Saugerties, NY   225,000   Fee Ownership
         

13


Scottsdale, AZ   7,184   September 30, 2004
St. Louis, MO   38,782   May 30, 2006
St. Louis, MO   30,300   August 31, 2005
Tampa, FL   72,418   December 31, 2008

Europe Locations

 

 

 

 
Croydon, UK   56,277   December 1, 2013
Leicester, UK   58,205   January 23, 2006
Leicester, UK   35,115   September 28, 2007
Leicester, UK   34,000   March 11, 2013
London, UK   17,429   September 29, 2013
London, UK   12,356   June 20, 2016
Swindon, UK   110,000   June 25, 2014

(1)
Comprised of two adjacent facilities.

Sales Offices and Other Facilities

        We maintain a large number of facilities for use as sales offices and other administrative purposes. All but two of the sales offices and other facilities are leased, with lease terms expiring at various times from 2004 to 2006.


ITEM 3    LEGAL PROCEEDINGS

        Certain claims, suits and complaints (including those involving environmental matters) which arise in the ordinary course of our business have been filed or are pending against us. We believe, based upon the currently available information, that all the results of such proceedings, individually, or in the aggregate would not have a material adverse effect on our consolidated financial condition or results of operations.


ITEM 4    SUBMISSION OF VOTE TO SECURITY HOLDERS

        There were no matters submitted to a vote of security holders during the fourth quarter of our fiscal year ended December 31, 2003.

14



PART II

ITEM 5    MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

        Not applicable.

ITEM 6    SELECTED FINANCIAL DATA

        The following table sets forth selected historical consolidated financial data for Vertis and its subsidiaries as of and for the years ended December 31, 2003, 2002, 2001, 2000 and 1999. The historical data for the three-year period ended December 31, 2003 has been derived from our audited consolidated financial statements included elsewhere in this Annual Report. The historical data for the two-year period ended December 31, 2000 has been derived from our audited consolidated financial statements not included herein. We sold our subsidiary, Columbine JDS Systems, Inc. ("Columbine"), in connection with the recapitalization of Vertis Holdings in 1999. This table presents the operating results of Columbine and its subsidiaries as discontinued operations in all applicable periods.

        EBITDA is included in this Annual Report as it is the primary measure we use to evaluate our business segments. EBITDA, as we used it for this purpose, represents net (loss) income, plus:

        We present EBITDA here to provide additional information regarding our ability to meet our future debt service, capital expenditures and working capital requirements and because it is the measure by which we gauge the profitability of our segments. EBITDA is not a measure of financial performance in accordance with accounting principles generally accepted in the United States of America ("GAAP"). You should not consider it an alternative to net income as a measure of operating performance or to cash flows from operating activities as a measure of liquidity. Our calculation of EBITDA may be different from the calculation used by other companies and therefore comparability may be limited. A full quantitative reconciliation of EBITDA to its most directly comparable GAAP measure, net (loss) income, is set forth in footnote (13) below.

        You should read the following selected historical consolidated financial data in conjunction with "Management's Discussion and Analysis of Financial Condition and Results of Operations" and the

15



related historical consolidated financial statements and related notes included elsewhere in this Annual Report.

 
  Year ended December 31,
 
 
  2003
  2002
  2001
  2000
  1999
 
(in thousands)                                
Operating data:                                
Net sales   $ 1,585,909   $ 1,675,231   $ 1,851,058   $ 1,986,422   $ 1,786,153  
Operating income     83,301 (1)   123,464 (2)   70,611 (3)   123,281 (4)   120,326 (5)
Interest expense, net(6)     136,557     134,374     132,816     150,032     78,087  
(Loss) income before income tax expense (benefit) and cumulative effect of accounting change     (47,496 )   (14,260 )   (76,435 )   (32,113 )(7)   35,474 (8)
(Loss) income before cumulative effect of accounting change     (95,925 )   (11,781 )   (54,863 )   (25,212 )   8,253  
Loss from discontinued operations, net                             (5,803 )(9)
Cumulative effect of accounting change, net           108,365 (10)                  
Net (loss) income     (95,925 )   (120,146 )   (54,863 )   (25,212 )   2,450  

Balance sheet data (at year end):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Working capital(11)   $ (60,606 ) $ (18,515 ) $ (34,898 ) $ (27,294 ) $ 25,568  
Net property, plant and equipment     401,820     445,493     495,106     523,076     471,551  
Total assets     1,147,498     1,134,998     1,337,346     1,455,048     1,446,171  
Long-term debt (including current portion)     1,051,950     1,093,068     1,162,087     1,112,675     1,028,715  
Accumulated deficit     (742,512 )   (646,579 )   (526,442 )   (464,521 )   (308,769 )
Other stockholder's equity     400,314     396,587     378,625     383,230     354,979  
Common stockholder's (deficit) equity     (342,198 )   (249,992 )   (147,817 )   (81,291 )   46,210  

Other data:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Capital expenditures   $ 44,111   $ 43,854   $ 71,158   $ 142,744 (12) $ 114,920  
Cash flows provided by operating activities     89,046     96,719     130,370     69,502     124,022  
Cash flows used in investing activities     40,903     41,412     67,559     135,502     40,534  
Cash flows (used in) provided by financing activities     (53,176 )   (68,376 )   (50,619 )   58,268     (75,174 )
EBITDA(13)     172,683     100,990     160,731     215,463     195,834  
Dividends to parent                 7,054     114,340     264,574  
Ratio of earnings to fixed charges     (14)   (14)   (14)   (14)   1.4 x

(1)
Includes $15.2 million of restructuring expenses.

(2)
Includes $19.1 million of restructuring expenses.

(3)
Includes $42.2 million of restructuring expenses.

(4)
Includes $21.4 million of restructuring and asset impairment charges.

(5)
Includes $11.9 million of compensation charges related to Vertis Holdings' recapitalization and a $3.3 million restructuring charge related to the decision to close a plant in 2000.

(6)
Interest expense, net includes interest expense, amortization of deferred financing fees, interest income and the write-off of deferred financing fees.

(7)
Includes a $4.2 million loss on the sale of a subsidiary and a $1.8 million gain on investment sales.

(8)
Includes foreign exchange losses of $1.2 million related to termination of U.K.-based borrowings.

(9)
Includes $2.8 million of acquired technology write-offs, $5.5 million of compensation related costs from the settlement of stock options and a foreign exchange loss of $0.2 million related to termination of U.K.-based borrowings.

16


(10)
Effective January 1, 2002, we adopted Statement of Financial Accounting Standard ("SFAS") No. 142 "Goodwill and Other Intangible Assets" ("SFAS 142"). Under this statement, goodwill and intangible assets with indefinite lives are no longer amortized. Under the transitional provisions of SFAS 142, our goodwill was tested for impairment as of January 1, 2002. Each of our reporting units fair value was determined based on a valuation study performed by an independent third party using the discounted cash flow method and the guideline company method. As a result of our impairment test completed in the third quarter of 2002, we recorded an impairment loss of $86.6 million at Vertis North America and $21.8 million at Vertis Europe to reduce the carrying value of goodwill to its implied fair value. Impairment in both cases was due to a combination of factors including operating performance and acquisition price. In accordance with SFAS 142, the impairment charge was reflected as a cumulative effect of accounting change in the accompanying 2002 consolidated statements of operations.

(11)
In 1996, we entered into a six-year agreement to sell certain trade accounts receivable of certain subsidiaries. In December 2002, this agreement, as amended, expired and we entered into a new three-year agreement terminating in December 2005. The agreement allows for a maximum of $130.0 million of trade accounts receivable to be sold at any time based on the level of eligible receivables. We sell our trade accounts receivable through a bankruptcy-remote wholly-owned subsidiary, however, we maintain an interest in the receivables and are still responsible for the servicing and collection of those accounts receivable. The amount sold under these facilities, net of retained interest, was $122.5 million at December 31, 2003, $125.9 million at December 31, 2002, and $130.0 million as of December 31, 2001, 2000 and 1999. These amounts are reflected as reductions of Accounts receivable, net on our consolidated balance sheet included in this Annual Report.    See "Management's Discussion and Analysis of Financial Condition and Results of Operations—Off-Balance Sheet Arrangements."

(12)
Includes $36.2 million for new presses to accommodate the marketing needs of new advertising insert customers, $6.2 million for one-time implementation expenditures for software systems and $10.2 million of expenditures to buy out operating leases.

(13)
A full quantitative reconciliation of EBITDA to its most directly comparable GAAP measure, net (loss) income, is provided as follows:

(in thousands)

  2003
  2002
  2001
  2000
  1999
Net (loss) income   $ (95,925 ) $ (120,146 ) $ (54,863 ) $ (25,212 ) $ 2,450
Interest expense, net     136,557     134,374     132,816     150,032     78,087
Income tax expense (benefit)     48,429     (2,479 )   (21,572 )   (6,901 )   27,221
Depreciation and amortization of intangibles     83,622     89,241     104,350     97,544     88,076