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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
_____________________________
FORM 10-K
[X] Annual report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 for the fiscal year ended March 31, 2003 or
[ ] Transition report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934.
PPOL, INC.
----------
(Exact name of registrant as specified in its charter)
CALIFORNIA 000-50065 95-4436774
(State or other --------- ----------
jurisdiction (Commission File No.) (IRS Employer
of incorporation) Identification No.)
1 CITY BOULEVARD WEST
SUITE 870
ORANGE, CALIFORNIA 92868
------------------------
(Address of principal executive offices, including zip code)
Registrant's telephone number, including area code:
(714) 221-7250
Securities registered pursuant to Section 12(b) of the Act: None.
Securities registered pursuant to Section 12(g) of the Act:
Title of each class Name of exchange on which registered
------------------------------ ------------------------------------
Common Stock, $.001 par value None
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark whether PPOL, Inc. (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Yes X No
--- ----
Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of the PPOL, Inc.'s knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. |X|
1
Indicate by check mark whether PPOL, Inc. is an accelerated filer (as
defined in Rule 12b-2 of the Act). Yes | | No |X|
A market in PPOL, Inc.'s common does not exist at the current time.
Therefore, the aggregate market value of the common stock as of the last
business day of the most recently completed second fiscal quarter is not
available.
As of May 30, 2003, 17,994,920 shares of PPOL, Inc.'s common stock,
$0.001 par value per share, were outstanding.
DOCUMENTS INCORPORATED BY REFERENCE. Portions of PPOL, Inc.'s definitive Proxy
Statement for PPOL, Inc.'s 2003 Annual Meeting of Stockholders to be filed with
the Securities and Exchange Commission within 120 days after PPOL's fiscal year
end are incorporated by reference in Part III of this report. Certain exhibits
of PPOL, Inc. previously filed with PPOL, Inc.'s registration statement on Form
10, filed November 1, 2002, are incorporated by reference in item 15 of this
report.
2
PPOL, INC.
FORM 10-K
TABLE OF CONTENTS
PART I.........................................................................4
ITEM 1. BUSINESS.........................................................4
ITEM 2. PROPERTIES......................................................17
ITEM 3. LEGAL PROCEEDINGS...............................................17
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.............17
PART II.......................................................................17
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS.........................................................17
ITEM 6. SELECTED FINANCIAL DATA.........................................18
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS...........................................18
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK......33
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.....................33
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE............................................33
PART III......................................................................33
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.............33
ITEM 11. EXECUTIVE COMPENSATION.........................................33
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.34
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS...........34
ITEM 14. CONTROLS AND PROCEDURES........................................34
PART IV.......................................................................35
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
FORM 8-K.......................................................35
SIGNATURES.................................................................36
CERTIFICATIONS.............................................................37
FINANCIAL STATEMENTS...................................................F1-F17
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FORWARD LOOKING STATEMENTS
THIS ANNUAL REPORT ON FORM 10-K, IN PARTICULAR "ITEM 7. MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS," AND
"ITEM 1. BUSINESS," INCLUDE "FORWARD-LOOKING STATEMENTS" WITHIN THE MEANING OF
SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED AND SECTION 27A
OF THE SECURITIES ACT OF 1933, AS AMENDED. THESE STATEMENTS REPRESENT OUR
EXPECTATIONS OR BELIEFS CONCERNING, AMONG OTHER THINGS, FUTURE REVENUE,
EARNINGS, GROWTH STRATEGIES AND OTHER FINANCIAL RESULTS, NEW PRODUCTS, FUTURE
OPERATIONS AND OPERATING RESULTS, AND FUTURE BUSINESS AND MARKET OPPORTUNITIES.
WE WISH TO CAUTION AND ADVISE READERS THAT THESE STATEMENTS INVOLVE RISKS AND
UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THE
EXPECTATIONS AND BELIEFS CONTAINED HEREIN. BECAUSE A SUBSTANTIAL MAJORITY OF OUR
OPERATIONS ARE IN JAPAN, SIGNIFICANT VARIATIONS IN OPERATING RESULTS INCLUDING
REVENUE, GROSS MARGIN AND EARNINGS FROM THOSE EXPECTED COULD BE CAUSED BY
RENEWED OR SUSTAINED WEAKNESS IN THE JAPANESE ECONOMY, WEAKENING OF THE JAPANESE
YEN, FAILURE OF PLANNED INITIATIVES TO GENERATE CONTINUED INTEREST AND
ENTHUSIASUM AMONG DISTRIBUTORS OR TO ATTRACT NEW DISTRIBUTORS. FOR A SUMMARY OF
CERTAIN ADDITIONAL RISKS RELATED TO OUR BUSINESS, SEE "ITEM 1. BUSINESS - RISK
FACTORS."
PART I
ITEM 1. BUSINESS
--------
A. OVERVIEW
PPOL, Inc., a California corporation (hereinafter referred to as "PPOL"
or the "Company") is a holding company which conducts its business primarily
through its wholly owned subsidiary, AJOL Co., Ltd., a Japan corporation
(sometimes hereinafter referred to as "AJOL" or "we" or "us" or "our.") AJOL is
an acronym for "All Japan On Line." AJOL does not conduct any business in the
United States.
PPOL's revenues are generated primarily through its one hundred percent
(100%) ownership of AJOL, which derives its revenues through the use of a
multi-level network marketing and distribution system throughout Japan to sell:
(1) its "MOJICO" hardware, which is a multi-functional facsimile based machine
with networking capabilities, (2) subscriptions to our proprietary "Pan Pacific
Online" interactive database that can only be accessed through our Mojico
hardware, and (3) various consumer products that primarily utilize AJOL's
proprietary "Kamome" brand. We also generate commission revenue on sales of
insurance, tickets to various events, travel packages and other sales through
Pan Pacific On-Line. Kamome brand products can only be purchased through the Pan
Pacific Online network. The MOJICO hardware combines the attributes of a
telephone and fax machine with full I-Mode e-mail and database search
capabilities. The MOJICO hardware uses a built in liquid crystal monitor
display. We hold the Japanese patent rights on the MOJICO hardware.
Our revenues are allocated as follows:
4
- ---------- ------------------------- ------------------------ ------------------------ ------------------------------
Consumer products and
Mojico hardware Subscriptions commissions Total
- ---------- --------------- --------- -------------- --------- -------------- --------- --------------- --------------
Fiscal
year % of % of % of
ended total total total % of total
March 31: Sales sales Sales sales Sales sales Sales sales
-- ----- ----- ----- ----- ----- ----- ----- -----
2003 $103,809,418 76.90% $14,012,938 10.38% $17,163,468 12.72% $134,982,824 100.00%
- ---------- --------------- --------- -------------- --------- -------------- --------- --------------- --------------
2002 103,978,519 80.04% 12,397,100 9.54% 13,537,233 10.42% 129,912,852 100.00%
- ---------- --------------- --------- -------------- --------- -------------- --------- --------------- --------------
2001 117,015,871 82.26% 12,236,126 8.60% 12,998,276 9.14% 142,250,273 100.00%
- ---------- --------------- --------- -------------- --------- -------------- --------- --------------- --------------
2000 126,525,568 88.16% 7,583,990 5.28% 9,411,544 6.56% 143,521,102 100.00%
- ---------- --------------- --------- -------------- --------- -------------- --------- --------------- --------------
1999 122,844,073 92.56% 2,961,322 2.23% 6,912,462 5.21% 132,717,857 100.00%
- ---------- --------------- --------- -------------- --------- -------------- --------- --------------- --------------
An important aspect of the MOJICO hardware is that it allows users to
communicate using handwritten Japanese characters, which comprise the Japanese
language's three phonetic alphabets, Hiragana, Katakana and especially Kanji.
We believe that the full texture and meaning of Kanji characters, and
to a lesser extent, Hiragana and Katakana, cannot be effectively communicated
through the preset fonts of a computer. Our business plan relies on the
assumption that subscribers and potential subscribers believe that handwritten
Moji (character) is a superior form of communication to output of preset fonts
of a computer.
AJOL'S NETWORK SERVICES - PAN PACIFIC ONLINE
Our customers purchase the MOJICO hardware and concurrently subscribe
to AJOL's facsimile based network and database - "Pan Pacific Online."
Subscriptions to Pan Pacific Online are only offered through AJOL and not
through our multi-level distribution system. Access to our proprietary network
and database is only available to subscribers through the MOJICO hardware. The
MOJICO hardware can also be used to transmit and receive faxes outside the
network and to send and receive general I-Mode e-mails. Subscribers can search
the network's database to find other subscribers matching their search criteria
to establish interpersonal relationships, solicit categories of faxes, or to
specify a group of recipients for the subscriber's faxes, among other things. We
actively encourage subscribers to submit content for the database.
KAMOME PRODUCTS.
We have created a proprietary brand "Kamome" for use in the sale of
products associated with AJOL. Kamome products may only be purchased through
subscribers. The Kamome brand is granted to companies that sell products through
a distribution agreement with AJOL, and which pass AJOL's quality control
criteria. The Kamome brand is added to the selling company's existing brand, and
products are sold with dual branding. Additionally, we use the Kamome brand as a
private brand on a limited basis. Kamome products appear in catalogs which are
distributed quarterly to subscribers and updated via the AJOL database system.
MULTI LEVEL DISTRIBUTION SYSTEM.
We sell the MOJICO hardware and Kamome products through a multi-level
network marketing and distribution system. An AJOL distributor must be an AJOL
subscriber to sell MOJICO hardware and Kamome products. All subscribers have an
opportunity to become a MOJICO distributor. Subscribers, who desire to become
distributors, must undergo an application and screening process. We refer to our
subscribers who sell the MOJICO hardware and/or Kamome products as
"distributors." Unlike traditional distributors in a multi-level distribution
system, our "distributors" are not required to purchase or maintain inventory of
MOJICO hardware or Kamome products, and therefore are not at financial risk if
they do not complete sales. AJOL bears the risk of obtaining and maintaining
inventory. Distributors submit product orders to us, which we then fulfill.
Payment for our products is paid directly to us.
5
Approximately fifty percent (50%) of the sales price of each MOJICO
unit is paid to distributors based on a commission schedule, which spreads the
payout among the various levels of the distributor network. We pay commissions
at the rate of seventy-six percent (76%) of "commissionable sales" of Kamome
products. Commissionable sales do not reflect the purchase price paid by the
purchaser. Rather, the commissionable sales amount is determined solely by us
for each product to yield us a margin of twenty-three percent (23%) of the
purchase price paid by the purchaser, in the aggregate, after deducting
commissions paid and cost of goods sold.
We emphasize and encourage subscribers to develop personal
relationships among subscribers and between subscribers and non- subscribers as
a vehicle to increase awareness of AJOL and its products. We believe that the
subscribers' efforts to create personal relationships among themselves and with
non-subscribers create beneficial word of mouth advertising for our products and
services. We sponsor social events, which include recreational events, for our
subscribers and their guests throughout Japan to encourage interaction among
subscribers and potential subscribers.
Our President, Mr. Yoshihiro Aota, speaks at approximately one hundred
twenty (120) social events per year. Mr. Aota generally speaks at social events
where there are 500 or more attendees, who may consist of subscribers and
non-subscribers. The underlying themes of Mr. Aota's presentations include:
(1) the benefits of interpersonal relationships for personal and
business growth and how MOJICO can help subscribers achieve that goal;
(2) the financial incentives of participating in AJOL's multi level
distribution system; and
(3) the benefits of purchasing Kamome brand products through the "Co-op
of the 21st Century." Mr. Aota may be viewed as a motivational speaker
who is the personification of AJOL.
B. THE INDUSTRY
We believe that we operate in a unique market niche. Although the
Company's business plan has similarity to those of internet service providers,
its reliance on a fax based technology eliminates access to many of the features
and functionality offered by ISP's including access to the Internet. Unlike the
Internet, which provides access to a worldwide database, the subscribers access
to information and networking capabilities is limited to our fax based Pan
Pacific Online network and database. The Company's business plan does however
share the goal of ISP's, generally, of increasing and maintaining paid
subscriptions.
Unlike ISP's, we rely heavily on word of mouth advertising through our
system of multi level distributors. In addition, we have approximately 700
retail outlets referred to as "Cabins." Subscribers that are also distributors
who sell AJOL products on a full time basis independently operate these
"Cabins." AJOL does not grant any exclusive distribution rights based on
geographic boundaries.
We are unaware of the percentage of the Japanese population generally,
or the percentage of people in various demographic groups, that engage in multi
level sales.
C. GENERAL DEVELOPMENT OF BUSINESS.
(1) General Development of the Business of PPOL.
6
PPOL was incorporated as a California corporation on May 19, 1993 under
the name Diversified Strategies, Inc. On August 15, 2002 the Company amended its
articles of incorporation to change its name to PPOL.
From PPOL's inception, through March 31, 2002, it maintained its
existence, in part, as a corporation with no operating business and no
subsidiaries. Thereafter, PPOL entered into a Stock Purchase and Business
Combination Agreement ("Agreement"), effective as of April 1, 2002, with the
shareholders of AJOL to acquire all of the outstanding common shares of AJOL in
exchange for the issuance of PPOL common shares representing 95% of PPOL's then
outstanding common shares ("AJOL Acquisition"). The transactions contemplated by
the Agreement closed as of August 15, 2002, effective as of April 1, 2002. As a
result of the AJOL Acquisition, AJOL became a wholly-owned subsidiary of PPOL.
In connection with the AJOL Acquisition, PPOL effected a reverse stock
split of its issued and outstanding common shares on a 1:7 basis. As a result of
the reverse stock split, PPOL's issued and outstanding shares were reduced from
6,298,231 (pre-reverse split) to 899,746 (post-reverse split) as of August 15,
2002. PPOL is obligated to purchase fractional shares that resulted from the
reverse stock split at a price equal to the opening bid price of PPOL's shares
upon such shares becoming listed on the National Association of Securities
Dealers' OTC Bulletin Board.
(2) General Development of PPOL's Subsidiary's Business (AJOL).
PPOL's sole wholly-owned subsidiary is AJOL. AJOL was incorporated
under the laws of Japan on April 8, 1991. AJOL was incorporated with the name
Forval CDK. It was then a wholly owned subsidiary of Forval Corporation, a Japan
corporation. (Forval Corporation is hereinafter referred to as "Forval.") In
April 1992 Forval CDK changed its name to Forval Research Institute Co. Ltd.
Effective July 1, 2000, Forval Research Institute Co. Ltd amended its articles
to change its name to AJOL Co., Ltd..
In March 1999, AJOL dissolved its subsidiary, FO Technology Co., Ltd.
FO Technology Co., Ltd, had been a subsidiary of AJOL's since October of 1996.
AJOL presently has no subsidiaries.
D. PRODUCTS AND SERVICES.
PPOL is a holding company for its wholly-owned subsidiary, AJOL. AJOL
is an acronym for "All Japan On Line." PPOL's business, revenues and earnings
are generated primarily through AJOL.
AJOL generates revenues through the use of a multi-level network
marketing and distribution system throughout Japan to sell: (1) its "MOJICO"
hardware, which is a multi-functional facsimile based machine with networking
capabilities, and (2) various consumer products that utilize AJOL's proprietary
"Kamome" brand. Additionally, AJOL generates revenues through the sale of
subscriptions to purchasers of its MOJICO hardware, who then acquire access to
AJOL's on-line fax based network - "Pan Pacific Online." Pan Pacific Online can
only be accessed through the MOJICO hardware. We also generate revenues from
commissions based primarily on sales of tour tickets, events and concerts. AJOL
does not conduct any business in the United States.
(1) The MOJICO Hardware.
Our primary product is a multi-functional facsimile based machine with
networking capabilities that we call "MOJICO". The MOJICO hardware combines the
attributes of a telephone and fax machine with full I-Mode(TM) e-mail and
database search capabilities. I-Mode(TM) is a mobile telephone system developed
by Japan's largest mobile telecommunications company, NTT Docomo. Through the
I-Mode(TM) one can access information on I-Mode(TM) compatible Internet sites
and send e-mails up to 250 full size characters and receive e-mails up to 2,500
full size characters, with anyone with an Internet e-mail address. The MOJICO
hardware does not have the full functional capabilities that may be available on
an e-mail sent through a personal computer. The MOJICO hardware uses a built in
liquid crystal monitor display. AJOL holds the Japanese patent rights on the
MOJICO hardware.
7
The MOJICO hardware derives its name from "Moji Communications." Moji
means "character" in Japanese. An important aspect of the MOJICO hardware is
that it allows users to communicate using handwritten Japanese characters, which
comprise the Japanese language's phonetic alphabets, Hiragana and Katakana, as
well as Kanji. Kanji refers to pictographs that are used extensive in the
Japanese written language to represent words and ideas. Kanji is also used as
artistic expression, and could be considered as a form of calligraphy. Kanji
characters are unique in that their definition and meaning are subject to
personal interpretation by the reader. The reader's interpretation and
understanding of Kanji characters, and to a lesser extent, Hiragana and
Katakana, are based in large part on the manner in which their respective
characters are written.
We believe that the full texture and meaning of Kanji characters, and
to a lesser extent, Hiragana and Katakana, cannot be effectively communicated
through the preset characters available on a typical computer keyboard. An
important aspect of the MOJICO hardware is that it allows users to communicate
using handwritten Japanese, as well as any other characters. The handwritten
Japanese characters are unique in that their definition and meaning are subject
to personal interpretation by the reader. We believe that the full texture and
meaning of the Japanese characters cannot be effectively communicated through
the preset fonts available on a typical computer. Our business plan assumes that
subscribers and potential subscribers believe that handwritten Moji, i.e.
Japanese characters, is a preferred form of communication to output of preset
fonts of a computer. This assumption is based on the fact that some subscribers
or members or their families cannot read the Roman alphabet on the keyboard,
especially the elderly or those below junior high school. English education does
not commence until the completion of junior high school.
We contract for the manufacture of the MOJICO hardware and then resell
the MOJICO units through our multi-level distribution network. We are currently
marketing the fourth generation version of MOJICO, the SF60. The first three
versions of MOJICO, the SF30, SF40, and SF50 were manufactured by Funai Electric
Co., Ltd. ("Funai") under contract with our then parent corporation, Forval.
Effective February 25, 2000, we contracted directly with Funai for the
manufacture of the fourth generation SF60 model on an original equipment
manufacturer (OEM) basis. Under the OEM basis, we retain the rights to the
patent, design and metallic mold required to manufacture the SF60, but outsource
the actual manufacturing of the product to Funai. By outsourcing the
manufacturing of the product, we avoid the investment required for the plant and
equipment and personnel required to manufacture the product. Funai was one of
our shareholders until March 2001, at which time it sold its interest in us to
Leo Global Fund.
The SF60 differs from previous MOJICO versions in that it connects
users to our database via the Internet rather than through conventional
telephone lines. The previous versions of MOJICO that utilized telephone lines
required users to incur long distance telephone charges in order to access our
services. The amount of these charges varied from user to user. Subscribers that
lived in areas with higher long distance rates to contact their applicable
server were required to pay more per call than users in lower-rate localities.
In addition, since long distance charges are based on call time, frequent MOJICO
users incurred higher charges than infrequent users. However, users of the SF60
are not able to browse the worldwide internet.
Owners of the SF60 model may presently obtain Internet access through
NTT Communications (a Japanese telecommunications company) for approximately
$7.42 per three hours of use. The NTT fee removes the variance in
telecommunications charges caused by varying long distance rates. As a result,
we expect that telecommunications costs for MOJICO users will now be uniform
throughout Japan.
8
Because MOJICO is intended to be simple to use, there is very little
difference between the SF60 and previous versions of MOJICO from a user's
perspective. The SF60 signs on to the Internet and provides any required
passwords automatically without prompting the user for any information. As a
result, the fact that the SF60 connects via the Internet, rather than over the
telephone lines, is not obvious to most users.
Our operating results materially depend on revenues received from sales
of the MOJICO product. In previous years, MOJICO sales have accounted for up to
78% of AJOL's annual revenue. The unit price of MOJICO hardware, after foreign
currency translation, is $2,865.
(2) Subscriptions to AJOL's Proprietary "Pan Pacific Online"
Interactive Database
Our customers purchase the MOJICO hardware and concurrently subscribe
to our facsimile based network and database - "Pan Pacific Online." MOJICO
hardware can only be fully utilized in conjunction with this subscription.
Subscriptions to Pan Pacific Online are only offered through us and not through
our multi-level distribution system. Under Japanese law, sellers of "services"
as opposed to tangible merchandise are generally prohibited from selling
"services" through multi level distribution.
Access to our proprietary network and database is only available to
subscribers through the MOJICO hardware. While a MOJICO hardware can also be
used to transmit and receive faxes outside the network and to send and receive
general I-Mode e-mails, the hardware's full capability is only realized when
used in conjunction with its connection to the Pan Pacific Online database
subscription. Subscribers can search the network's database to find other
subscribers matching their search criteria to establish interpersonal
relationships, solicit categories of faxes, or to specify a group of recipients
for the subscriber's faxes, among other things. Subscribers can also search from
and/or submit to the database, specific type of information. What is unique
about our database is that the great majority of the information stored in the
database is provided by the subscribers themselves. We actively encourage our
subscribers to submit content for the database.
Unlike personal computer based services, our on-line service utilizes
the MOJICO hardware and is paper based as to input and output. Since users are
able to input hand written information on paper into the MOJICO hardware, many
users with little computing knowledge, including young children and elderly, are
able to utilize our online service. In this sense MOJICO is similar to a
conventional fax machine.
Subscribers of our on-line service use the MOJICO hardware to transmit
their data to a centralized hub where we receive hard copies. The hard copies
are then manually processed, screened for content, and then input to a central
database. We use a centralized hub to manually process and screen hard copies
for content that does not meet our qualitative standards, such as language,
adult themes, slander, patent/copyright infringement and objectionable material.
We do this manually as we believe a centralized electronic system will not
effectively screen out materials that should not be admitted to our database.
MOJICO users are then able to access the central database through the MOJICO
hardware. Such accessed information can be transmitted from the central database
to the appropriate destination where the user(s) receive a hard copy printout.
Our proprietary database does not contain as much information as may be
available to an individual who searches the Internet on any particular given
subject. However, our database may contain information which may not be
available through a search of the Internet.
Our on-line services include a bulletin board service, a mail service,
and an information exchange service. Our bulletin board service allows
subscribers to submit invitations, product advertisements, help-wanted ads,
share personal experiences, create pen pal relationships, among other things, to
a bulletin board accessible by all our subscribers. All subscriber submissions
are screened for content and none are anonymous. We encourage subscribers to
contribute to our database. At present, there are approximately 20,000 pages of
subscriber submissions in the database. A subscriber's submission is retained in
9
the database for 3 months at which time it is deleted unless the subscriber
resubmits his or her submission. Subscribers may also reply to posted ads via
this service. Similarly, our service allows subscribers to send faxes to up to
50 other subscribers at once. Families are able to designate personal
identification passwords to family members to enable them to print faxes
addressed to them via a specific password, thus maintaining the confidentiality
of the fax.
(3) Kamome Products.
We have created a proprietary brand "Kamome" for use in the sale of
products associated with AJOL. Kamome products may only be purchased by or
through subscribers. The Kamome brand is granted to companies that sell products
through a distribution agreement with us, and which pass our quality control
criteria. The Kamome brand is added to the selling company's existing brand, and
products are sold with dual branding. Additionally, we use the Kamome brand as a
private brand on a limited basis. Kamome products appear in catalogs, which are
distributed quarterly to subscribers and updated via our proprietary "Pan
Pacific Online" interactive database system. Because products are purchased
through the MOJICO and related proprietary database, customers receive their
orders via mail as opposed to a traditional retail outlet whereby customers gain
immediate possession and satisfaction of the goods.
We re-evaluate "Kamome" brand products based, in part, on feedback from
our subscribers. We also search for new products based, in part, on requests
received from subscribers. Following is a table of the number of "Kamome"
products during each of the indicated periods.
----------------------- ----------------------
Number of Kamome
Products
----------------------- ----------------------
September 30, 2002 300
----------------------- ----------------------
March 31:
----------------------- ----------------------
2002 500
----------------------- ----------------------
2001 480
----------------------- ----------------------
2000 610
----------------------- ----------------------
1999 1,330
----------------------- ----------------------
1998 530
----------------------- ----------------------
We publish a quarterly magazine to our subscribers introducing goods
manufactured and provided by our subscribers as well as independent third
parties, which have earned "Kamome" brand status. The "Kamome" brand is our
president's seal of approval and recommendation for the goods. Before goods are
accorded the "Kamome" brand status, goods are reviewed by a committee at AJOL
for initial screening and makes recommendations to the president of such goods
that they feel are worthy of becoming "Kamome" brand products. Our president
personally visits the factories and/or offices for final screening. Qualifying
goods are then featured in the magazines in articles regarding the virtues of
their goods as observed by the president. Subscribers can also write reviews of
Kamome products for submission to our database.
Although the qualification standards are subjective, only high quality
goods and services offered at reasonable prices are eligible to become "Kamome"
brand products. To promote and develop the image of the "Kamome" brand, the
president places a high degree of emphasis on the manufacturer's selectivity of
raw materials, manufacturing process, and their pride in the products. Kamome
products may only be purchased by or through subscribers through the MOJICO
hardware or by fax to our headquarters.
10
Our intent is to provide our subscribers with a broad range of high
quality merchandise at prices lower than could be obtained through traditional
retailers. A subscriber's ability to purchase Kamome products is a feature of
subscription to Pan Pacific Online. We attempt to obtain lower prices for Kamome
products by operating efficiencies achieved by volume purchasing, efficient
distribution and reduced handling of merchandise through mail-order deliveries.
Subscribers are also encouraged to sell "Kamome" products to non-subscribers.
"CO-OP OF THE 21ST CENTURY." We obtain lower pricing for Kamome
products through volume purchasing and sell products to subscribers at favorable
prices. Our method of buying and selling of Kamome products is similar to a
mutual benefit "cooperative" or "co-op." Unlike co-ops that operate on a
non-profit basis, our system is designed to generate profits for us. Co-ops
presently exist in Japan, but are generally limited to serving a limited
geographic region. A typical Japanese co-op draws upon local area residents and
businesses as members, and would not expect membership from residents or
businesses outside of that local area as their outlets are limited to a specific
municipality referred to as a prefecture in Japan. Our business plan is to
create and maintain the co-op model to extend beyond local regional borders and
to provide consistent and attractive pricing of Kamome products to our
subscribers throughout Japan. We refer to our Japan wide co-op model as creating
the "Co-op of the 21st Century." We intend to create, through our "Co-op of the
21st Century," an increasingly valuable feature that will appeal to potential
and existing subscribers: (1) as a source of Kamome products for personal use,
and (2) by expanding the Kamome product list and creating the potential for
increased financial incentives through multi level distribution sales of Kamome
products. The goal and marketing concept of the Co-op of the 21st Century is to
provide value to our subscribers and generate interest for new AJOL
subscriptions and renewals.
E. MULTI LEVEL DISTRIBUTION.
We sell the MOJICO hardware and Kamome products through a multi-level
network marketing and distribution system. An AJOL distributor is required to be
a subscriber to our proprietary "Pan Pacific Online" interactive database to
sell MOJICO hardware and Kamome products. All subscribers have an opportunity to
become a MOJICO distributor. Subscribers, who desire to become distributors,
must undergo an application and screening process. We refer to our subscribers
who sell the MOJICO hardware and/or Kamome products as "distributors." Unlike
traditional distributors in a multi-level distribution system, our
"distributors" are not required to purchase or maintain inventory of MOJICO
hardware or Kamome products, and therefore are not at financial risk if they do
not complete sales. We bear the risk of obtaining and maintaining inventory.
Distributors submit product orders to us, which we then fulfill. Payments for
our products are made directly to us. Approximately fifty percent (50%) of the
sales price of each MOJICO unit is paid to distributors based on a commission
schedule (discussed above), which spreads the payout among the various levels of
the distributor network.
We emphasize and encourage subscribers to develop personal
relationships among subscribers and between subscribers and non- subscribers as
a vehicle to increase awareness of AJOL and its products. We believe that the
subscribers' efforts to create personal relationships among themselves and with
non-subscribers create beneficial word of mouth advertising for our products and
services. We sponsor social events, which include recreational events, for our
subscribers and their non-subscriber guests throughout Japan to encourage
interaction among subscribers and potential subscribers.
We conduct approximately 500 training sessions per year for our
distributors. The training sessions also serve as social events. Distributors
are required to attend at least a monthly training session to retain the right
to be a distributor. Subscribers who lose the right to be a distributor, for any
reason, must apply to reacquire distributor status.
AJOL's President, Mr. Yoshihiro Aota, speaks at approximately one
hundred twenty (120) social events per year. Mr. Aota generally speaks at social
events where there are 500 or more attendees, who may consist of subscribers and
non-subscribers. The underlying themes of Mr. Aota's presentations include:
11
(1) the benefits of interpersonal relationships for personal and
business growth and how MOJICO can help subscribers achieve that goal;
(2) the financial incentives of participating in AJOL's multi level
distribution system; and
(3) the benefits of purchasing Kamome brand products through the "Co-op
of the 21st Century." Mr. Aota may be viewed as a motivational speaker
who is the personification of AJOL.
We also provide promotional awards for top producing distributors. We
recently sponsored a trip to Las Vegas for our thirty (30) highest producing
distributors.
There are currently approximately sixty five thousand (65,000)
distributors who are authorized to sell AJOL's products. Of the 65,000
distributors, approximately six thousand (6,000) are considered active
commission earners, and approximately seven hundred (700) of those maintain
storefront businesses displaying our products referred to as "Cabins."
Subscribers that are also distributors who sell our products on a full time
basis independently operate these "Cabins." We do not grant any exclusive
distribution rights based on geographic boundaries.
We believe that our network distribution system appeals to a broad
cross-section of people in Japan including those seeking to supplement family
income and start small, in-home businesses. We believe that network marketing is
an ideal way to market our products because the use of such products is enhanced
by ongoing personal relationships with other distributors. In addition, our
utilization of the multi-level network marketing and distribution system allows
us to minimize the fixed costs of maintaining an in-house sales force.
Basic demographic information regarding our subscribers is as follows:
AGE GENDER
--- ------
20's 21% Male 64%
30's 32% Female 36%
40's 22%
50's 18%
over 60 7%
Most subscribers live in rural areas of Japan.
Each subscriber may use up to an additional 98 different passwords to
access our database. Subscribers may allocate passwords to family and friends to
access our network. Thus, the demographics of the population actually using our
database may be different than presented above. Based upon information provided
by subscribers and password holders, we believe that multigenerational
households use many MOJICO units. We believe that the MOJICO device is conducive
to multigenerational use, especially elderly persons and young children because
of its ease of use and because its handwritten input does not require additional
computer, including keyboard, knowledge.
We pay commissions on the sale of all tangible products, but none on
services on which we receive commissions from the service providers.
Commissionable sales do not reflect the purchase price paid by the purchaser.
Distributors earn commission income on the sale of all tangible AJOL
products, but none on services. Distributors are not required to maintain
inventories, and therefore are not at financial risk if they do not complete
sales. Distributors accept orders for MOJICO hardware as well as Kamome products
and submit the orders to us for processing. We fill the orders and allocate the
commission among the applicable levels of the distributor network.
12
Total commissions paid to the various levels of the distributor network
approximates fifty percent (50%) of the sales price of each MOJICO unit. For
Kamome products, total commissions paid and costs of products are set to yield
us a margin of twenty-three percent (23%) of the purchase price paid by the
purchaser. The formula for commissions on Kamome products is as follows:
Sales Price - Cost of Product Sold = Gross Profit
Sales Price X 23% = AJOL Margin
Gross Profit - AJOL Margin = Commission
F. SALES OF PRODUCT AND SERVICES/SUBSCRIBER BASE
The following is a table of MOJICO units sold, revenues derived from
MOJICO hardware sales and subscriptions to our "Pan Pacific Online" interactive
database which have been classified as product sales and network services in our
financial statements. Other "On-line Services," as classified in our financial
statements, are comprised of revenues from various food products that utilize
our proprietary "kamome" brand. Commission revenue earned on sales of insurance,
tickets to various events, travel packages and other sales through "Pan Pacific
On-Line" is classified as "Other On-Line Services" in our financial statements.
- ----------------------- --------- --------------- -------- ------------------ --------
Mojico Product Sales
Fiscal Year End Units and Network % of Other On-Line % of
(March 31) Sold Services Sales Services Sales
- ----------------------- --------- --------------- -------- ------------------ --------
March 31, 2003 29,282 $117,822,356 87.3% $17,163,468 12.7%
- ----------------------- --------- --------------- -------- ------------------ --------
March 31, 2002 34,510 116,375,620 89.6% 13,537,232 10.4%
- ----------------------- --------- --------------- -------- ------------------ --------
March 31, 2001 35,720 129,251,997 90.9% 12,998,276 9.1%
- ----------------------- --------- --------------- -------- ------------------ --------
March 31, 2000 38,715 134,109,558 93.4% 9,411,544 6.6%
- ----------------------- --------- --------------- -------- ------------------ --------
March 31, 1999 38,624 125,805,395 94.8% 6,912,462 5.2%
- ----------------------- --------- --------------- -------- ------------------ --------
At September 30, 2002, we had 347,590 cumulative subscribers. The
cumulative subscribers represent customers who have purchased MOJICO units.
These customers can view the Pan Pacific Online database, but do not necessarily
have access to our interactive feature. Of the 347,590 cumulative subscribers,
approximately 100,000 have paid for access to our full interactive Pan Pacific
Online database. In addition, they are eligible to purchase "Kamome" brand
products and receive periodic mailings, which feature new "Kamome" products, and
social and community service activities endorsed or sponsored by us.
While all purchasers of our MOJICO products initially pay for
subscriptions to our interactive database, they must renew their subscription
status annually for approximately $85. We have not changed the annual dues for
the last five (5) years and do not intend to make changes in the foreseeable
future. New and renewed subscriptions are as follows:
- ----------------------- --------------------------------------------------------
Six Months Ended
September 30, Years Ended March 31,
- ----------------------- ----------- ---------- ---------- ---------- -----------
2002 2002 2001 2000 1999 1998
- ----------------------- ----------- ---------- ---------- ---------- -----------
47,130 94,319 82,885 64,642 45,146 26,756
- ----------------------- ----------- ---------- ---------- ---------- -----------
13
G. PATENTS AND TRADEMARKS HELD
The Japan Patent Office issued a patent for MOJICO on December 24,
1998. The date of expiration for this patent is March 2, 2014. A similar patent
was obtained in Taiwan on August 11, 1997. This patent will expire on April 1,
2016. A patent application for MOJICO was made in South Korea on March 30, 1996,
which was subsequently granted. This Korean patent is valid until March 29,
2016.
All three of the above-described patent applications were made by
AJOL's then parent corporation, Forval. Pursuant to an agreement with Forval
dated March 28, 2000, we acquired Forval's patent rights to the MOJICO in Japan,
Taiwan, and South Korea.
We currently own the rights to the following registered trademarks in
Japan: "Acube", "Pan Pacific Online", and "Kamome". Additionally, we own the
registered trademark rights to "Pan Pacific Online" in the United States.
H. COMPETITIVE CONDITIONS
To our knowledge there are no other companies that offer an identical
combination of products and services to Japanese consumers. However, the market
for companies that operate similar businesses i.e., providing interactive
telecommunications products and/or services is highly and intensely competitive.
We are and will continue to be in competition with companies with substantially
longer operating histories, greater financial, technical, product development
and marketing resources, greater name recognition, and larger customer bases
than that of AJOL.
Our competitors include sellers of products that offer interactive
telecommunications including, but not limited to, telephones, facsimile
machines, and personal computers. Each of these means of telecommunication may
have functions that are not available on, or are available at a lower cost than,
the SF60. Similarly, the SF60 may have functionality not available from other
means of interactive telecommunications and at a lower cost than high-end
personal computers.
A device with functions most similar to the company's SF60, is NTT
L-mode fax machine. The L-mode fax machine features fax and e-mail capabilities
as well as a liquid crystal display screen from which sixteen genres of
information covering weather, shopping, restaurant, entertainment, travel and
others may be accessed. The primary difference of the L-mode with our SF60 is
the content of the database and their providers. The L-mode content is provided
by for profit entities unrelated to NTT-West and NTT-East. NTT-West and NTT-East
are companies resulting from the break-up of NTT. These entities pay fees to
NTT-West and NTT-East for the privilege of providing content through the L-mode.
NTT-West and NTT-East are restricted from providing any content and further
limited from entering the market due to geographical restrictions, as a matter
of Japanese law, on where they may conduct business. The content accessed
through the SF60 is furnished by AJOL and our subscribers, who are not charged
any fees for inclusion of content submitted in the database. Additionally, we do
not have any geographical restrictions, imposed by Japanese law, as to where we
may conduct business. We believe the L-mode caters to a different market from
our SF60 for the following reasons:
14
- --------------------------- --------------------- ---------------------------
SF60 L-MODE
- --------------------------- --------------------- ---------------------------
Interactive Yes No
- --------------------------- --------------------- ---------------------------
Database Sponsor PPOL NTT-East or NTT-West
- --------------------------- --------------------- ---------------------------
Content Provider Subscribers and Commercial entities
database sponsor only: database sponsor
cannot provide content
- --------------------------- --------------------- ---------------------------
Content Nature Non-commercial and Solely commercial
commercial
- --------------------------- --------------------- ---------------------------
Geographic Coverage Nationwide Limited to western Japan
for NTT-West and eastern
Japan for NTT- East
- --------------------------- --------------------- ---------------------------
Fees for Inclusion of No fees Fees charged
Content
- --------------------------- --------------------- ---------------------------
Social Activities for Many throughout the None
Subscribers year
- --------------------------- --------------------- ---------------------------
Community Service Many throughout the None
Activities for Subscribers year
- --------------------------- --------------------- ---------------------------
Other companies not currently operating in AJOL's industry may attempt
to launch a business that is similar to or identical to AJOL's in the future.
New or existing competitors may develop products and/or services comparable to
or superior to those offered by AJOL. Competitors may devote substantially
greater resources to the development and promotion of their products. They may
also adapt more quickly to industry trends, new technologies, and customer
preferences. As a result, there can be no assurances that AJOL will be able to
compete effectively in the industry in which it operates. However, at this time,
we have no knowledge of any other entities that may attempt to launch a business
that is similar to or identical to AJOL's. Further, we believe that the (1)
initial capital investment required, (2) time required to cultivate a subscriber
base we possess, (3) know-how required to develop a database, such as ours, that
is constantly updated, and (4) creation of a workforce are significant barriers
to others who may desire to enter the market.
Our subscribers obtain access to our network and database through the
Internet or telephone service. Subscribers are given the option to connect
through the Internet to avoid long distance telephone charges. The primary
reason a customer would use our MOJICO product is to attain access to our
proprietary database and access to association with fellow subscribers through
the many social and community service events planned around the MOJICO. There
are many functionalities available through the MOJICO that are available through
Internet, computer, pen-based computer, telephone, or mail. MOJICO is not
intended to be a substitute that will take the place of such competing products
completely.
I. RESEARCH AND DEVELOPMENT ACTIVITIES
We conduct research and development activities primarily aimed at
improving the speed and stability of our central information processing systems.
We contract out our research and development ("R&D") activities to external
research laboratories. Our research and development expenditures for each of the
last three fiscal years are as follows:
--------- --------------
R&D
Year Expenditures
--------- --------------
2003 $ 300,691
--------- --------------
2002 1,543,861
--------- --------------
2001 1,239,258
--------- --------------
We expect to introduce the next generation of the MOJICO hardware in
mid 2004. Total R&D costs to develop the next generation hardware are expected
to total approximately $2,403,076.
15
J. ENVIRONMENTAL MATTERS
Japanese law requires that we dispose of returned or damaged MOJICO
units in an environmentally safe manner. We contract with a licensed company to
provide this service on our behalf. The cost of the service is not material to
us.
K. EMPLOYEE AND LABOR MATTERS
We currently employ 76 persons on a full-time basis. We also employ 72
part-time employees and 58 others who are contracted through temporary
employment agencies. We utilize part-time employees and those contracted through
temporary employment agencies to provide specialized skills and clerical tasks
on an "as needed" basis. Utilization of such personnel gives us the flexibility
of expanding and contracting our staffing levels quickly as considered necessary
by the level of our operations. None of our employees is represented by labor
unions. We are not a party to any collective bargaining agreements or labor
union contracts. We have not been the subject of any material strikes or
employment disruptions in our history.
PPOL has hired an administrative assistant, on a full time basis, to
work in our United States office in Orange, California. None of PPOL's employees
is expected to be represented by labor unions. PPOL is not a party to any
collective bargaining agreements or labor union contracts. PPOL has not been the
subject of any material strikes or employment disruptions in its history.
Additionally, PPOL has entered into a management consulting contract with ECO2,
LLC, an Orange County, California based company. Under the terms of the
agreement, ECO2, LLC will provide guidance to AJOL and PPOL regarding: (a)
corporate communications and investor relations in the U.S. and Japan; (b)
preparation and maintenance of an English website; (c) planning and preparation
of annual reports and shareholders' meetings; (d) assisting PPOL's legal counsel
and accountants with SEC and related filings; (e) recruitment of outside
directors; (f) site selection and operation of PPOL's headquarters in the U.S.;
(g) assistance in translation of documents, and (h) such other business matters
on which PPOL or AJOL may request guidance. The initial term of the agreement is
for twelve (12) months commencing September 25, 2002 at $30,000 per month and is
automatically renewable for successive terms of one (1) year, unless either
party provides at least ninety (90) days written notice to the other party prior
to the termination of the initial or any renewal term.
L. HEAD OFFICE
AJOL's corporate office is located at the Aoyama Oval Building 3F,
Jingu-mae 5-52-2, Shibuya-ku, Tokyo, Japan 150-0001 (telephone 03-5467-3015).
PPOL's corporate office is located at One City Boulevard West, Suite 870,
Orange, California 92868.
M. FINANCIAL INFORMATION ABOUT GEOGRAPHIC AREAS
(1) PPOL
PPOL has not derived any revenue either domestically or internationally
from the operation of any business during the last three fiscal years and does
not currently intend to actively operate any business, either within the United
States or internationally, other than holding 100% of the common stock of AJOL,
except that, PPOL has entered into two (2) separate service agreements with its
two (2) majority shareholders, namely, Forval Corporation and Leo Global Fund,
to provide them research on investment opportunities and market trends in the
United States. During the quarter ended December 31, 2002, PPOL received
consideration of $493,858 in connection with the foregoing services.
(2) PPOL's Subsidiary (AJOL)
For each of the last three fiscal years, all of AJOL's operations have
been conducted in Japan, and AJOL currently has no operations in countries other
than Japan.
16
ITEM 2. PROPERTIES
----------
PPOL leases a 1,793 square foot administrative office suite located at
One City Boulevard West, Suite 870, Orange, CA 92868. The lease commenced
October 1, 2002 and expires September 30, 2004. The lease does not provide for
options to extend or renew the lease.
AJOL sub-leased the sixth floor, comprising approximately 10,623 square
feet, located in the Oval Building in Tokyo, Japan, from Forval Corporation,
which owns 59.17% of PPOL's common shares. This facility was utilized as AJOL's
headquarters until the sub-lease was cancelled on March 31, 2003 without
penalty. The sub-lease originally commenced and was set to expire on April 1,
2002 and March 31, 2004, respectively.
AJOL subsequently leased the larger third floor, comprising
approximately 11,818 square feet located in the same Oval Building in Tokyo,
Japan, directly from the landlord. This facility is currently utilized as AJOL's
headquarters. The lease term is April 1, 2003 to March 31, 2005. This facility
now houses the finance and accounting department which was previously located in
a separate building as described below.
AJOL also leased one floor, comprising approximately 1,497 square feet,
located in the Shibuya Yasuda Building in Tokyo, Japan. This facility was
utilized by AJOL's finance and accounting department until March 31, 2003 when
it relocated with all other AJOL departments to the third floor in the Oval
Building described above.
ITEM 3. LEGAL PROCEEDINGS
-----------------
None.
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
---------------------------------------------------
There were no matters submitted to a vote of the security holders
during the fourth quarter of the fiscal year ended March 31, 2003.
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
-------------------------------------------------------------
MATTERS
- -------
There is no established public trading market for the Company's common
stock, $0.001 par value. On May 30, 2003, taking into account the Company's 1
for 7 reverse stock split, effective August 15, 2002, there were approximately
1,219 shareholders of record of the Company's common stock. The Company intends
to file an application for listing of its common stock on the OTC bulletin
board.
The declaration of any dividends in the future by the Company is
subject to the discretion of our board of directors and will depend upon various
factors, including our net earnings, financial condition, cash requirements,
future projects and other factors deemed relevant by our board of directors.
PPOL has not paid any cash or other dividends on its common stock since its
inception and currently does not intend to pay dividends in the foreseeable
future.
17
Effective August 15, 2002, PPOL issued a total of 17,095,174 shares of
common stock in exchange for all 7,000 shares of the issued and outstanding
shares of AJOL. In this transaction, PPOL issued 10,647,594 shares to Forval
Corporation, a Japan corporation ("Forval") in exchange for Forval's 5,000
shares of AJOL stock, and 6,447,580 shares to Leo Global Fund ("Leo"), a Cayman
Islands Fund, in exchange for the remaining 2,000 shares of AJOL stock owned by
Leo.
This transaction was exempt from registration pursuant to section 4 (2)
of the Securities Act of 1933, as amended, and rule 506 promulgated thereunder.
Both Forval and Leo qualified as "accredited investors" as per Rule 501(a) of
the Securities Act of 1933, as amended, and neither received any general
solicitations in regard to the sale.
ITEM 6. SELECTED FINANCIAL DATA
-----------------------
The following selected consolidated financial data as of and for the
years ended March 31, 1999, 2000, 2001, 2002 and 2003 have been derived from and
qualified by reference to our audited consolidated financial statements.
YEAR ENDED MARCH 31,
--------------------------------------------------------------------
1999 2000 2001 2002 2003
------------- ------------ ------------- ------------ --------------
(U.S. dollars in thousands, except per share data)
NET REVENUES $132,717,857 $143,521,102 $142,250,273 $129,912,852 $134,985,824
Net Income 2,487,511 3,717,883 (1,564,934) 2,997,017 5,995,682
Net Income per common share 0.15 0.21 (0.09) 0.18 0.34
Total Assets 176,910,239 196,893,068 166,270,537 154,783,604 161,548,658
Long-term obligations --- --- --- --- ---
Cash dividends declared per
common share --- --- 0.06 0.05 0.05
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
---------------------------------------------------------------
RESULTS OF OPERATIONS
- ---------------------
You should read the following discussion of our financial condition and
results of operations in conjunction with our Consolidated Financial Statements
and related notes. This discussion contains forward-looking statements that
involve risks and uncertainties. Our actual results may differ materially from
those anticipated in these forward-looking statements as a result of factors
including those discussed under "Risk Factors" discussed below. Any
forward-looking statements speak only as of the date such statements are made.
18
OVERVIEW
PPOL was incorporated in California on May 19, 1993. PPOL, originally
named Diversified Strategies, Inc., was formed pursuant to an Order Confirming
Debtors Joint Plan of Reorganization of the United States Bankruptcy Court for
the Central District of California dated November 20, 1992 in the combined cases
of IN RE SELECTTV OF CALIFORNIA, INC. and IN RE TELSTAR SATELLITE CORPORATION OF
AMERICA. Pursuant to the Joint Plan of Reorganization, creditors and
shareholders of the two bankrupt companies, and certain other parties,
surrendered their claims and interests against the bankrupt companies and, in
exchange, received stock in PPOL.
PPOL did not engage in any significant business activities prior to its
acquisition of AJOL. Such acquisition was effective April 1, 2002. In connection
therewith, the name of the company was changed to PPOL. Between its date of
incorporation and its acquisition of AJOL, PPOL was a corporation seeking to
merge with or acquire a viable operating company. Consequently, as of September
30, 1999, September 30, 2000 and September 30, 2001 and the years then ended,
PPOL had no material assets or liabilities, no revenue, and incurred only
immaterial administrative and franchise tax expenses.
Effective April 1, 2002, PPOL acquired one hundred percent of the
issued and outstanding stock of AJOL from AJOL's pre-transaction shareholders.
In exchange for the AJOL shares, PPOL issued common stock such that immediately
after the transaction, the pre-transaction shareholders of AJOL owned
ninety-five percent (95%) of the issued and outstanding shares of PPOL. The
holdings of the pre-transaction shareholders of PPOL were diluted by the
issuance of the new shares such that immediately after the transaction, the
pre-transaction shareholders of PPOL owned five percent (5%) of the total issued
and outstanding shares of PPOL. Virtually all of PPOL's consolidated activities
are conducted through its wholly-owned subsidiary, AJOL.
AJOL was incorporated in Japan in 1991. Through the operations of AJOL,
the Company is primarily engaged in sales in Japan of multi-functional
telecommunications equipment called MOJICO and the sale of an on-line network
service called Pan Pacific Online, through which subscribers communicate using
the MOJICO equipment. AJOL has no sales in the United States. AJOL does not
engage in any manufacturing activities, and all of the MOJICO equipment is
manufactured exclusively for AJOL by vendors located primarily in Japan. The
MOJICO equipment is currently in its fourth generation of technology and
combines certain attributes of a telephone and fax machine with a liquid crystal
display screen. The MOJICO equipment is paper based in that it allows users to
transmit hand written communication to other subscribers. AJOL believes that the
transmission of hand-written communication is important and accepted in Japan
because of the use of KANJI symbols and characters whose meanings vary by the
manner in which the characters are physically written.
AJOL's sources of revenue consist of sales of the MOJICO equipment,
subscriber fees for use of the Pan Pacific Online service, and the sale of goods
and services to Pan Pacific Online subscribers. An important goal of AJOL is to
increase the number of subscribers using the Pan Pacific Online Service by
offering its paper based communication system to subscribers in countries other
than Japan which utilize KANJI characters extensively and by integrating the
MOJICO system with technologically competitive internet and cellular telephone
technologies.
AJOL is involved in providing information and mail order services for
its members by a telecommunications infrastructure, as a base through its
proprietary network terminal (SF-60).
From a macro viewpoint, AJOL is involved in the Network Service
Provider (NSP) industry. Within this industry categorization, the Internet has
taken the lead. As a trend of the industry, the revenues derived have not
exceeded the excessive plant-and-equipment investment required for the telecom
infrastructure, high connection fees and subscriber acquisition costs. However,
AJOL offers its proprietary network service through its "handwritten database"
19
using the Internet . Information dispatch can be performed in "handwriting" from
the terminal of SF60 in which complicated operations are not required by the
subscriber seeking access to the proprietary database. In addition, AJOL is not
merely a network service provider enterprise. At the core of our corporate value
is face to face interchange amongst our subscribers. AJOL holds approximately
500 meetings throughout Japan on an annual basis where its subscribers meet
other subscribers. Within the background of AJOL's continued profitability in
the turbulent NSP industry is its close interpersonal contact with its
subscribers.
BASIS OF PRESENTATION
INACTIVE PERIODS. PPOL was inactive at September 30,1999, 2000 and 2001
and for the years then ended, with the exception of incurring immaterial
administrative costs in each of those periods. The six month period ended March
31, 2002 was also inactive except for the certain professional fees and similar
costs incurred in connection with the acquisition of AJOL which was effective
April 1, 2002.
ACQUISITION OF AJOL. Effective April 1, 2002, PPOL acquired one hundred
percent of the outstanding stock of AJOL. The transaction was accounted for as a
purchase and constitutes an "Acquired Business" within the meaning of Rule 3-05.
AJOL has historically reported its operations on the basis of a fiscal year
ending March 31, and PPOL has adopted March 31 as its fiscal year for
consolidated financial reporting beginning effective March 31, 2002. AJOL
maintains its records and prepares its financial statements in accordance with
accounting principles generally accepted in Japan. Certain adjustments and
reclassifications have been incorporated in the financial information presented
to conform with accounting principles generally accepted in the United States,
(i.e. "GAAP"). AJOL reports its operations as a single business segment.
PRODUCT SALES, NETWORK SERVICES. Product sales, sales of Pan Pacific
Online subscriptions and the grant of distributor licenses are considered a
bundled transaction for revenue recognition purposes. Revenue recognition from
the sale of products and online subscriptions is deferred and recognized over
the expected service period of the contracts. Costs are similarly deferred and
matched against the revenue as it is recognized. Revenue from other online
products and goods sold by Pan Pacific Online is recognized at the time the
goods and products are delivered to the customer. All reported revenue is earned
by AJOL's activities in Japan. The retail price of a MOJICO unit was
approximately $2,865 as of March 31, 2003. The average price for an annual
subscription to Pan Pacific Online, exclusive of the cost of the MOJICO
equipment was $75 for the year ended March 31, 2003. AJOL anticipates that the
average cost of the MOJICO equipment and Pan Pacific Online subscriptions will
remain to be $2,865 and $75, respectively, for the foreseeable future. During
the fiscal years ended March 31, 2003, 2002 and 2001, MOJICO unit sales were
29,282, 35,210 and 35,720, respectively.
OTHER ON-LINE PRODUCTS. AJOL's has created a proprietary brand "Kamome"
for use in the sale of products associated with AJOL. Kamome products may only
be purchased by subscribers to the Pan Pacific Online network. The Kamome brand
is granted to companies that sell products to AJOL through a distribution
agreement with AJOL, and which pass AJOL's quality control criteria. The Kamome
brand is added to the selling company's existing brand, and products are sold
with dual branding. Additionally, AJOL is using the Kamome brand as a private
brand on a limited basis. Kamome products appear in catalogs which are
distributed quarterly to subscribers and updated via the AJOL database system.
COST OF SALES. Cost of sales are substantially comprised of the
acquisition cost of products sold, and writeoffs of products considered to be
slow moving or obsolete.
20
DISTRIBUTOR INCENTIVES. Distributor incentives are primarily comprised
of commissions paid to its distributors. AJOL pays commissions at the rate of
76% of "commissionable sales" on the sale of all tangible products, but none on
services on which AJOL receives commissions from the service providers.
Commissionable sales do not reflect the purchase price paid by its purchaser.
Rather, the commissionable sales amount is determined solely by AJOL for each
product to yield AJOL an aggregate margin targeted at 23% of the purchase price
paid by the purchaser, in the aggregate, after deducting commissions paid and
cost of goods sold.
Distributors earn commission income on the sale of all tangible AJOL
products, but none on services. Distributors are not required to maintain
inventories, and therefore are not at financial risk if they do not complete
sales. Distributors accept orders for MOJICO hardware as well as Kamome products
and submit the orders to AJOL for processing. AJOL fills the orders and
allocates the commission among the applicable levels of the distributor network.
Currently, fifty percent (50%) of the sales price of each MOJICO unit is paid to
subscriber distributors based on a commission schedule, which spreads the payout
among the various levels of the distributor network. For MOJICO unit sales, this
equates to 76% of "commissionable sales" described in the previous paragraph. In
addition, distributor incentives include assistance payments made to
distributors who establish retail outlets referred to as "Cabins." Subscribers
that are also distributors who sell AJOL products on a full time basis
independently operate these "Cabins". AJOL does not grant any exclusive
distribution rights based on geographic boundaries.
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses are comprised of payroll and related costs, marketing,
public relations, meetings held for subscribers and prospective subscribers,
depreciation and amortization, lease fees, telecommunications, and other
operating expenses incurred in the ordinary course of the Company's business.
Results of Operations
The following table sets forth our operating results as a percentage of
revenue for the periods indicated:
YEAR ENDED MARCH 31,
2001 2002 2003
------------------------------
Revenues:
Product Sales, Network Sales 90.9% 89.6% 87.3%
Other Online Products 9.1% 10.4% 12.7%
------------------------------
Total Revenues 100.0% 100.0% 100.0%
------------------------------
Cost of Sales and Expenses:
Cost of Sales 24.4% 23.0% 22.4%
Distributor Incentives 53.0% 52.9% 52.0%
Selling General and Administrative 19.1% 18.0% 18.5%
------------------------------
Total Cost of Sales and Expenses 96.5% 93.9% 92.9%
------------------------------
3.5% 6.1% 7.1%
Operating Income
Other Income (Expense) 0.2% -% (0.6)%
Income Before Taxes 3.7% 6.1% 6.5%
Income Taxes 4.8% 3.8% 2.1%
------------------------------
Net Income (1.1)% 2.3% 4.4%
------------------------------
21
YEAR ENDED MARCH 31, 2003 COMPARED TO YEAR ENDED MARCH 31, 2002
PRODUCT SALES AND NETWORK SERVICES. For the year ended March 31, 2003, revenues
increased by 1.2% over the prior year from $116,375,620 in the year ended March
31, 2002 to $117,822,356 for the year ended March 31, 2003 despite the weakening
Japanese economy. The increase is primarily the result of increasing
subscription fees to PPOL's on-line services on both an initial basis and
continuing basis. The increase in subscription fees was partially offset by a
decline in MOJICO unit sales.
OTHER ON-LINE PRODUCTS. Overall revenues from other on-line products increased
26.8% for the year ended March 31, 2003 over the prior year from $13,537,232 to
$17,163,468, respectively, and reflects AJOL's continuing shift of revenues from
products with a higher gross margin. Additionally, Kamome product sales
increased 66% or approximately $1.6 million as operational efficiencies have
significantly shortened delivery times to customers. Commission earned from
insurance contract sales also increased 20% or approximately $1.7 million as the
base of PPOL network subscribers continues to increase.
COST OF SALES. While cost of sales increased with the increase in sales for the
year ended March 31, 2003, cost of sales, expressed as a percentage of sales
declined by 0.6% vs. the same period of the prior year. Management attributes
the decline to revenue mix to higher gross profit percentage items.
Additionally, the cost of the Mojico units have slightly declined.
DISTRIBUTOR INCENTIVES. While distributor incentives increased with the increase
in sales for the year ended March 31, 2003, distributor incentives expressed as
a percentage of sales decreased 0.9 %. The difference is attributable to
revenues for which the amount of "commissionable sales" was lower than in the
prior year. Specifically, the Company ceased paying their distributors
commissions on the PPOL online initiation fee.
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses increased of 7.2% from $23,356,430 to $25,030,237 for
the years ended March 31, 2002 and 2003, respectively. This is attributable to
holding more meetings for current and prospective members. The meetings are
held, in part, as an investment in the future and thus the curtailment of
meetings in times of weak economy will have a negative impact on the future
growth of AJOL.
OTHER INCOME AND EXPENSE, NET. The significant increase in other expenses, net
from $44,242 to $822,424 for the years ended March 31, 2002 and 2003
respectively is primarily attributable to the incurrence of professional fees
and associated costs of the Company becoming a publicly traded corporation in
the United States.
INCOME TAXES. Income taxes, expressed as a percentage of income before income
taxes, decreased to 31.6% for the year ended March 31, 2003 vs. the prior
year's 61.9% primarily due to lower deferred income tax expense in the year
ended March 31, 2003 of approximately $1.5 million.
YEAR ENDED MARCH 31, 2002 COMPARED TO YEAR ENDED MARCH 31, 2001
PRODUCT SALES AND NETWORK SERVICES. For the year ended March 31, 2002, revenues
declined 9.9% from the prior year from $129,251,997 to $116,375,620,
respectively, due primarily to the depressed state of the Japanese economy. The
decline was exacerbated by the negative impact of the currency exchange rate as
MOJICO unit sales declined by only 3.38% from 35,720 to 34,510.
22
OTHER ON-LINE PRODUCTS. Despite the decline in MOJICO product and network
service revenues, revenues from other on-line products increased 4.2% for the
year ended March 31, 2002 over the prior year from $12,998,276 to $13,537,232
and reflects the Company's continuing shift of revenues towards products with a
higher gross margin.
COST OF SALES. For the year ended March 31, 2002, cost of sales, expressed as a
percentage of sales decreased by 1.4% vs. the prior year. The primary cause is
the Company's ongoing shift to a product mix with higher gross margin products.
DISTRIBUTOR INCENTIVES. For the year ended March 31, 2002, distributor
incentives expressed as a percentage of sales was relatively static in
comparison to the previous year. The Company employs a policy of providing
distributors with a consistent incentive commission percentage.
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses declined 14.2% for the year ended March 31, 2002 over
the prior year from $27,212,732 to $23,356,430 and is attributable to management
staying focused to reduce expenses. Concurrently, AJOL has used such reductions
in expenses to hold more meetings for current and prospective members. The
meetings are held, in part, as an investment in the future and thus the
curtailment of meetings in times of weak economy will have a negative impact on
the future growth of the company. Thus, meetings held during the year ended
March 31, 2002 exceeded the number held in the prior year. Management is
constantly evaluating its investment in the future against its current
profitability.
OTHER EXPENSES, NET. During the year ended March 31, 2002, other income and
expenses, net had a change of approximately $357,676 over the prior year from
other income, net of $313,434 at March 31, 2001 to other expense, net of $44,242
at March 31, 2002. The primary cause of this change was a reduction in the
amount of cash receipts from unidentifiable sources for the purchase of Kamome
products. In Japan, payments are primarily received via direct wire transfers to
the remittee's bank account and not by check or credit cards as in the United
States. When the corresponding documentation is separately received, AJOL
matches it to the appropriate remittance advice from the bank and arranges for
the shipment of the related merchandise. AJOL waits for a period of four months
for the corresponding documentation to be received. After the passage of four
months, such unidentified cash receipts are booked to other income. While AJOL
would honor subsequent receipt of the corresponding documentation, it has been
extremely rare for AJOL to receive corresponding documentation after three
months. Management attributes the decline in such cash receipts during the past
year to the simplification of the corresponding documentation required by the
remitter.
INCOME TAXES. Income taxes, expressed as a percentage of income before income
taxes has decreased to 61.9% for the year ended March 31, 2002 as compared to
the prior year's 129.8% primarily due to lower deferred income tax expense in
the year ended March 31, 20002 of approximately $1.2 million.
INFLATION
To date, the effects of inflation on our financial results have not
been significant. We cannot provide assurances, however, that inflation will not
affect us materially in the future.
LIQUIDITY AND CAPITAL RESOURCES
Historically, our principal needs for funds have been for operating
expenses including distributor incentives, working capital (principally
inventory purchases), capital expenditures and the development of operations
throughout Japan. We have generally relied on cash flow from operations to meet
our cash needs and business objectives without relying on long-term debt to fund
operating activities.
23
Cash and cash equivalents totaled $14,313,063 million at March 31,
2003, an increase of $2,596,170 from March 31, 2002. Cash provided from
operations during 2003 was approximately $4,300,000 compared with $5,200,000 and
$9,700,000, in 2002 and 2001, respectively. Cash used in investing activities,
primarily comprised of purchasing property and equipment, was approximately
$2,190,000, $2,850,000, and $6,380,000 for the years ended March 31, 2003, 2002
and 2001. Cash used for financing activities of $947,000, $925,000 and $951,000
during the years ended March 31, 2003, 2002 and 2001, respectively, was entirely
for dividends paid to shareholders. AJOL currently has available a $2.5 million
revolving bank credit facility with Mizuho Bank, a Japanese bank, that is
generally used to finance temporary operating cash requirements at 0.98% above
money market rates expiring on August 31, 2003. This credit line was unused at
March 31, 2003 and 2002. Management believes that cash flow from operations and
the revolving credit facility will adequately meet its working capital needs for
the foreseeable future.
CURRENCY RISK AND EXCHANGE RATE INFORMATION
PPOL uses the U.S. dollar as its reporting currency for financial
statement purposes. PPOL conducts business through its international subsidiary
that uses local currency (Japanese yen) to denominate its transactions, and is,
therefore, subject to certain risks associated with fluctuating foreign
currencies. All revenues and expenses are translated at weighted average
exchange rates for the periods reported. Therefore, our reported revenue and
earnings will be positively impacted by a weakening of the U.S. dollar and will
be negatively impacted by a strengthening of the U.S. dollar. For example, in
2001, the Japanese yen significantly weakened, which reduced our operating
results on a U.S. dollar reported basis. Given the uncertainty of exchange rate
fluctuations, we cannot estimate the effect of these fluctuations on our future
business, results of operations or financial condition.
The resulting changes in the financial statements due to the fluctuating
exchange rates do not indicate any underlying changes in the financial position
of the international subsidiary but merely reflect the adjustment in the
carrying value of the net assets of the subsidiary at the current U.S. dollar
exchange rate. Due to the long-term nature of PPOL's investment in this
subsidiary, the translation adjustments resulting from these exchange rate
fluctuations are excluded from the results of operations and are recorded in a
separate component of consolidated stockholders' equity. PPOL monitors its
currency exposures but does not hedge its translation exposures primarily due to
the long-term nature of its investment.
CRITICAL ACCOUNTING POLICIES
The Company's accounting policies are more fully described in Note 1 of
the Notes to the Consolidated Financial Statements. As discussed there, the
preparation of financial statements in conformity with accounting principles
generally accepted in the U.S. requires management to make estimates and
assumptions about future events that affect the amounts reported in the
financial statements and accompanying notes. Since future events and their
effects cannot be determined with absolute certainty, the determination of
estimates requires the exercise of judgment. Actual results could differ from
those estimates, and such difference may be material to the financial
statements. The most significant accounting estimates inherent in the
preparation of the Company's financial statements include estimates as to the
appropriate carrying value of certain assets and liabilities which are not
readily apparent from other sources, primarily deferred costs and deferred
revenue balances, allowance for doubtful accounts and allowance for obsolete
inventory. Management bases its estimates on historical experience and on
various assumptions which are believed to be reasonable under the circumstances.
The Company reevaluates these significant factors as facts and circumstances
change.
24
RECENT FINANCIAL ACCOUNTING PRONOUNCEMENTS
In April 2002, the FASB issued Statement No. 145, "Rescission of FASB
Statements No. 4, 44, and 64, Amendment of FASB Statement No. 13, and Technical
Corrections." This Statement rescinds FASB Statement No. 4, "Reporting Gains and
Losses from Extinguishment of Debt", and an amendment of that Statement, FASB
Statement No. 64, "Extinguishments of Debt Made to Satisfy Sinking-Fund
Requirements" and FASB Statement No. 44, "Accounting for Intangible Assets of
Motor Carriers". This Statement amends FASB Statement No. 13, "Accounting for
Leases", to eliminate an inconsistency between the required accounting for
sale-leaseback transactions and the required accounting for certain lease
modifications that have economic effects that are similar to sale-leaseback
transactions. The adoption of this Statement did not have a material impact on
the Company's financial position or results of operations.
In June 2002, the FASB issued Statement No. 146, "Accounting for Costs
Associated with Exit or Disposal Activities." This Statement addresses financial
accounting and reporting for costs associated with exit or disposal activities
and nullifies Emerging Issues Task Force (EITF) Issue No. 94-3, "Liability
Recognition for Certain Employee Termination Benefits and Other Costs to Exit an
Activity (including Certain Costs Incurred in a Restructuring)." The provisions
of this Statement are effective for exit or disposal activities that are
initiated after December 31, 2002, with early application encouraged. The
adoption of this Statement did not have a material impact on the Company's
financial position or results of operations.
In October 2002, the FASB issued Statement No. 147, "Acquisitions of
Certain Financial Institutions-an amendment of FASB Statements No. 72 and 144
and FASB Interpretation No.9," which removes acquisitions of financial
institutions from the scope of both Statement No. 72 and Interpretation No. 9
and requires that those transactions be accounted for in accordance with
Statements No. 141, "Business Combinations," and No. 142, "Goodwill and Other
Intangible Assets." In addition, this Statement amends SFAS No. 144, "Accounting
for the Impairment or Disposal of Long-Lived Assets," to include in its scope
long- term customer-relationship intangible assets of financial institutions
such as depositor- and borrower-relationship intangible assets and credit
cardholder intangible assets. The requirements relating to acquisitions of
financial institutions are effective for acquisitions for which the date of
acquisition is on or after October 1, 2002. The provisions related to accounting
for the impairment or disposal of certain long-term customer-relationship
intangible assets are effective on October 1, 2002. This Statement does not
currently apply to the Company.
In December 2002, the FASB issued Statement No. 148, "Accounting for
Stock-Based Compensation-Transition and Disclosure," which amends FASB Statement
No. 123, Accounting for Stock-Based Compensation, to provide alternative methods
of transition for a voluntary change to the fair value based method of
accounting for stock-based employee compensation. In addition, this Statement
amends the disclosure requirements of Statement No. 123 to require prominent
disclosures in both annual and interim financial statements about the method of
accounting for stock- based employee compensation and the effect of the method
used on reported results. The transition guidance and annual disclosure
provisions of Statement No. 148 are effective for fiscal years ending after
December 15, 2002, with earlier application permitted in certain circumstances.
The interim disclosure provisions are effective for financial reports containing
financial statements for interim periods beginning after December 15, 2002. The
adoption of this Statement did not have a material impact on the Company's
financial position or results of operations.
In January 2003, the FASB issued Interpretation No. 46, "Consolidation
of Variable Interest Entities." Interpretation 46 changes the criteria by which
one company includes another entity in its consolidated financial statements.
Previously, the criteria were based on control through voting interest.
Interpretation 46 requires a variable interest entity to be consolidated by a
company if that company is subject to a majority of the risk of loss from the
variable interest entity's activities or entitled to receive a majority of the
entity's residual returns or both. A company that consolidates a variable
25
interest entity is called the primary beneficiary of that entity. The
consolidation requirements of Interpretation 46 apply immediately to variable
interest entities created after January 31, 2003. The consolidation requirements
apply to older entities in the first fiscal year or interim period beginning
after June 15, 2003. Certain of the disclosure requirements apply in all
financial statements issued after January 31, 2003, regardless of when the
variable interest entity was established. The adoption of this Statement did not
have a material impact on the Company's financial position or results of
operations.
In April 2003, the FASB issued SFAS No. 149, "Amendment of Statement 133
on Derivative Instruments and Hedging Activities". This Statement amends and
clarifies financial accounting and reporting for derivative instruments,
including certain derivative instruments embedded in other contracts
(collectively referred to as derivatives) and for hedging activities under SFAS
No. 133, "Accounting for Derivative Instruments and Hedging Activities". This
Statement amends Statement 133 for decisions made (1) as part of the Derivatives
Implementation Group process that effectively required amendments to Statement
133, (2) in connection with other Board projects dealing with financial
instruments, and (3) in connection with implementation issues raised in relation
to the application of the definition of a derivative, in particular, the meaning
of an initial net investment that is smaller than would be required for other
types of contracts that would be expected to have a similar response to changes
in market factors, the meaning of underlying, and the characteristics of a
derivative that contains financing components. The Company does not anticipate
that the adoption of this Statement will have a material effect on the financial
statements.
In May 2003, the FASB issued SFAS No. 150, "Accounting for Certain
Financial Instruments with Characteristics of both Liabilities and Equity". This
Statement establishes standards for how an issuer classifies and measures
certain financial instruments with characteristics of both liabilities and
equity. It requires that an issuer classify a financial instrument that is
within its scope as a liability (or an asset in some circumstances). Many of
those instruments were previously classified as equity. Some of the provisions
of this Statement are consistent with the current definition of liabilities in
FASB Concepts Statement No. 6, Elements of Financial Statements. The remaining
provisions of this Statement are consistent with the Board's proposal to revise
that definition to encompass certain obligations that a reporting entity can or
must settle by issuing its own equity shares, depending on the nature of the
relationship established between the holder and the issuer. While the Board
still plans to revise that definition through an amendment to Concepts Statement
6, the Board decided to defer issuing that amendment until it has concluded its
deliberations on the next phase of this project. That next phase will deal with
certain compound financial instruments including puttable shares, convertible
bonds, and dual-indexed financial instruments. The Company does not anticipate
that the adoption of this Statement will have a material effect on the financial
statements.
RISK FACTORS
LIMITED OPERATING HISTORY
We have a limited operating history in Japan upon which we can be
evaluated. Any investment in us must be considered in light of the risks,
expenses and difficulties encountered by companies in the early stage of
development in new and rapidly evolving markets, including the risks described
herein. The can be no assurances that we will be successful in addressing these
risks.
LACK OF MARKET FOR PPOL'S SECURITIES
There is no public trading market for PPOL's securities. PPOL intends
to apply for inclusion of its common shares on the Over the Counter Electronic
Bulletin Board ("OTCBB"). Generally, companies are eligible for quotation on the
OTCBB sixty (60) days after the company files its Form 10 Registration Statement
with the SEC and the SEC notifies the company that it has no further comments
26
relating to the Form 10. PPOL will apply for OTCBB listing once it receives
notice from the SEC staff that it has no further comments on this Form 10
Registration Statement. However, there can be no assurances that an active
trading market will develop, even if the securities are accepted for quotation.
Quotations on the OTCBB reflect inter-dealer prices, without retail mark-up,
mark-down or commission and may not represent actual transactions. There are
also no outstanding securities convertible into PPOL common stock, nor are there
any outstanding options or warrants to purchase PPOL's common stock.
UNPROVEN BUSINESS MODEL
We cannot predict whether or not we will be successful because our
business model is unproven and its market is developing. It is too early to
reliably ascertain market penetration for our products and services. If future
demand for AJOL's products and services, including, but not limited to demand
for the MOJICO hardware and Kamome brand products is lower than anticipated, or
the costs of attracting subscribers is higher than anticipated, then our
financial condition and results from operations will be materially and adversely
affected.
FLUCTUATIONS IN OPERATING RESULTS
Our operating results may fluctuate significantly in the future as a
result of a variety of factors, many of which are outside of our control. These
factors include the demand for the telecommunications products and services
offered by us, introduction of new products or services by us or our
competitors, delays in the introduction or enhancement of products and services
by us or our competitors, changes in our pricing policies or those of our
competitors, our ability to anticipate and effectively adapt to developing
markets and rapidly changing technologies, changes in the mix or Japanese vs.
non-Japanese revenue, changes in foreign currency exchange rates, the mix of
products and services sold by us and the channels through which those products
and services are sold, general economic conditions, and specific economic
conditions in Internet and related industries. Additionally, in response to
evolving competitive conditions, we may elect from time to time to make certain
pricing, service, marketing or acquisition decisions that could have a material
adverse affect on its financial performance.
FOREIGN CURRENCY (YEN) FLUCTUATIONS
Substantially all of our revenue and expenses are received and incurred
in Japanese Yen. Variation in foreign exchange rates may substantially affect
our revenue, expenses, and net income in U.S. dollar terms. In preparing our
financial statements, we translate revenue and expenses from Yen into U.S.
dollars using weighted average exchange rates. If the U.S. dollar strengthens
relative to the Yen, our reported revenue, gross profits and net income will
likely be reduced. For example, in 2001, the Japanese Yen significantly
weakened, which reduced our operating results on a U.S. dollar reported basis.
The Company's 2004 operating results could be similarly harmed if the Japanese
Yen weakens from current levels. Given the unpredictability of exchange rate
fluctuations, we cannot estimate the effect these fluctuations may have upon
future reported results, product pricing or our overall financial condition.
POOR JAPANESE ECONOMIC CONDITIONS
Economic conditions in Japan have been poor in recent years and may
worsen or not improve. Continued or worsening economic and political conditions
in Japan could further reduce our revenue and net income.
27
RELIANCE ON HANDWRITTEN MOJI CHARACTERS AS PREFERRED METHOD OF WRITTEN
COMMUNICATIONS
We rely on the desire of subscribers and potential subscribers to use
handwritten Moji (characters) as their preferred method of written communication
as an underlying material assumption for the continuing success of its business.
A subscriber's or potential subscriber's desire to use handwritten Moji
(characters) is a matter of personal preference, which is unpredictable. Any
negative changes in perception by subscribers and potential subscribers as to
their desire to use handwritten Moji characters as their preferred method of
written communication, for any reason, including the emergence of new,
different, or alternative forms of written communications, could have a
materially adverse affect on us and our business.
DEPENDENCE ON NEW SUBSCRIBERS
Our operating results generally depend on revenues received from sales
of the MOJICO product. In previous years, MOJICO sales have accounted for up to
78% of our annual revenue. MOJICO sales are primarily made to our new customers.
As a result, future revenues are primarily dependent on our ability to generate
new customers for our MOJICO hardware and Pan Pacific Online services. There can
be no assurances that we will be able to continue to generate new subscribers at
the rate that we have been able to in the past, nor that we will be able to
generate sufficient new subscribers to remain profitable. We do not have any
substantial historical basis for predicting the rate of increase in our
subscriber base.
DEPENDENCE ON SUBSCRIBERS FOR CONTENT OF NETWORK
The information transmitted to our subscribers via our information
network Pan Pacific Online is primarily generated by other of our subscribers.
There can be no assurances that our subscribers will continue to generate
information that other subscribers will find sufficiently entertaining, useful,
or desirable so as to allow us to profitably market the products and services
that provide access to our network.
LIABILITY FOR CONTENT OF NETWORK
As a provider of messaging and communications services, we may incur
liability for defamation, negligence, copyright, patent or trademark
infringement and other claims based on the nature and content of the materials
transmitted via our information network. To minimize our liability, we use a
centralized hub to manually process and screen hard copies for adult themes,
slander, patent/copyright infringement and objectionable material. However,
there can be no assurances that we will be able to effectively screen all of the
content generated by our subscribers. We may be exposed to liability with
respect to this content. Our insurance may not cover claims of these types or
may not be adequate to indemnify us for all liability that may be imposed. Our
liability coverage limit is 100,000,000 Japanese yen, approximately $830,000 at
current exchange rates, per occurrence. There is a risk that a single claim or
multiple claims, if successfully asserted against us, could exceed the total of
our coverage limits. There is also a risk that a single claim or multiple claims
asserted against us may not qualify for coverage under our insurance policies as
a result of coverage exclusions that are contained within these policies. Any
imposition of liability, particularly liability that is not covered by insurance
or is in excess of insurance coverage, could have a material adverse affect on
our reputation, financial condition, and operating results.
RELIANCE ON EXISTING DISTRIBUTORS AND NEED TO RECRUIT ADDITIONAL DISTRIBUTORS
We depend on subscriber distributors to generate substantially all of
our revenues. To increase our revenue, we must increase the number of and/or the
productivity of our distributors. Our distributors may terminate their status as
a distributor at any time. The number of distributors may not increase and could
decline in the future. We cannot accurately predict how the number and
productivity of distributors may fluctuate because we rely upon our existing
distributors to recruit, train and motivate new distributors. Our operating
results could be harmed if our existing and new business opportunities and
products do not generate sufficient interest to retain existing distributors and
attract new distributors.
28
The loss of a group of high-level distributors, or a group of leading
distributors in the distributor's network of lower level distributors, whether
by their own choice or through disciplinary actions for violations of our
policies and procedures could negatively impact the growth of distributors and
our revenue. There is no leading distributor whose departure, alone, will have a
material impact on the financial position or results of operations.
In addition, our operations in Japan face significant competition from
existing and new competitors. Our operations would also be harmed if our planned
growth initiatives fail to generate continued interest and enthusiasm among our
distributors in this market and fail to attract new distributors.
DEPENDENCE ON MR. AOTA
We are highly dependent upon our President Yoshihiro Aota to recruit
and retain subscribers. Mr. Aota represents the personification of AJOL. Mr.
Aota's talents, efforts, personality and leadership have been, and continue to
be, critical to us and our success. The diminution or loss of the services of
Mr. Aota, and any negative market or industry perception arising from that
diminution or loss, would have a material adverse affect on our business. We are
investigating, but have not obtained "Key Executive Insurance" with respect to
Mr. Aota.
One of our business strategies is to reduce our dependence on Mr. Aota.
This will be done through additional external training courses of employees and
flattening of the organization to three levels, senior management, leaders,
general, so more employees get on the job training from senior management. We
have also involved more staff on strategic planning and product development task
teams. Externally, our distributors have become more knowledgeable and are
making presentations to prospective subscribers. If we are unsuccessful in
accomplishing this strategy, and Mr. Aota's services become unavailable, our
business and prospects could be materially adversely affected. We do not have an
employment agreement with Mr. Aota. If we lose Mr. Aota's services, for any
reason, including as a result of Mr. Aota's voluntary resignation or retirement,
our business could be materially adversely affected.
FAILURE OF NEW PRODUCTS AND SERVICES TO GAIN MARKET ACCEPTANCE
A critical component of our business is our ability to develop new
products and services that create enthusiasm among our distributor force. If any
new product or service fails to gain market acceptance, for any reason including
quality problems, this could harm our results of operations.
LOSING SOURCES OF KAMOME PRODUCTS
The loss of any of our sources of Kamome products, or the failure of
sources to meet our needs, could restrict our ability to distribute Kamome
products and harm our revenue as a result. Further, our inability to obtain new
sources of Kamome products at prices and on terms acceptable to us could harm
our results of operations.
COMMENCING FOREIGN OPERATIONS
We are exploring the possibility of commencing business activities in
South Korea, China, and Taiwan. In past years, these nations have experienced
significant economic and/or political instability. If we commence business
activities in these nations, future instability will have a material adverse
affect on our ability to do business in these nations and may jeopardize our
investment in establishing business operations in those countries.
COMPETITION WITH TECHNICALLY SUPERIOR PRODUCTS AND SERVICES
Our products and services utilize the facsimile-like MOJICO hardware
and rely on human personnel to screen and process information for our database.
Our products and services are much less technically sophisticated than those
offered by other companies offering interactive telecommunications products and
services. This may put us at a substantial competitive disadvantage with present
and/or future competitors.
29
INTERNET USAGE RATES AND LONG DISTANCE TELEPHONE RATES
Our subscribers obtain access to AJOL's network via either the Internet
or telephone service. The costs that subscribers incur in obtaining access to
our network via these channels are beyond the control of AJOL. Any increase in
long distance telephone rates or rates for accessing the Internet could
materially and adversely affect demand for our products and services.
RELIANCE ON INTERNET AS TRANSMISSION MEDIUM
Our future success will depend upon our ability to route our customers'
traffic through the Internet and through other data transmission media. Our
success is largely dependent upon the viability of the Internet as a medium for
the transmission of subscriber related data. There can be no assurance that the
Internet will prove to be a viable communications media, that document
transmission will be reliable, or that capacity constraints which inhibit
efficient document transmission will not develop. The Internet may not prove to
be a viable avenue to transmit communications for a number of reasons, including
lack of acceptable security technologies, lack of access and ease of use,
traffic congestion, inconsistent quality or speed of service, potentially
inadequate development of the necessary infrastructure, excessive governmental
regulation, uncertainty regarding intellectual property ownership or lack of
timely development and commercialization of performance improvements.
TECHNOLOGICAL CHANGES OF THE MESSAGING AND COMMUNICATIONS INDUSTRY
The messaging and communications industry is characterized by rapid
technological change, changes in user and customer requirements and preferences,
and the emergence of new industry standards and practices that could render our
existing services, proprietary technology and systems obsolete.
Our success depends, in part, on our ability to develop new services,
functionality and technology that address the needs of existing and prospective
subscribers. If we do not properly identify the feature preferences of
subscribers and prospective subscribers, or if we fail to deliver features that
meet their standards, our ability to market our products and services
successfully and to increase revenues could be impaired. The development of
proprietary technology and necessary service enhancements entail significant
technical and business risks and require substantial expenditures and lead-time.
We may not be able to keep pace with the latest technological developments. We
may also be unable to use new technologies effectively or adapt services to
customer requirements or emerging industry standards.
We must accurately forecast the features and functionality required by
subscribers and prospective subscribers. In addition, we must design and
implement service enhancements that meet subscriber requirements in a timely and
efficient manner. We may not successfully determine subscriber and prospective
subscriber requirements and may be unable to satisfy their demands. Furthermore,
we may not be able to design and implement a service incorporating desired
30
features in a timely and efficient manner. In addition, if subscribers do not
favorably receive any new service offered by us, our reputation could be
damaged. If we fail to accurately determine desired feature requirements or
service enhancements or to market services containing such features or
enhancements in a timely and efficient manner, our business and operating
results could suffer materially.
POSSIBLE INADEQUATE INTELLECTUAL PROPERTY PROTECTIONS
Our success depends to a significant degree upon our proprietary
technology. We rely on a combination of patent, trademark, trade secret and
copyright law and contractual restrictions to protect our proprietary
technology. However, these measures provide only limited protection, and the
Company may not be able to detect unauthorized use or take appropriate steps to
enforce our intellectual property rights. In addition, we may face challenges to
the validity and enforceability of our proprietary rights and may not prevail in
any litigation regarding those rights. Any litigation to enforce our
intellectual property rights would be expensive and time-consuming, would divert
management resources and may not be adequate to protect our business.
POSSIBLE INFRINGEMENT CLAIMS
We could be subject to claims that we have infringed the intellectual
property rights of others. In addition, we may be required to indemnify our
distributors and users for similar claims made against them. Any claims against
us could require us to spend significant time and money in litigation, pay
damages, develop new intellectual property or acquire licenses to intellectual
property that is the subject of the infringement claims. These licenses, if
required, may not be available at all or on acceptable terms. As a result,
intellectual property claims against us could have a material adverse effect on
our business, prospects, financial conditions and results of operations.
POSSIBLE SYSTEM FAILURE OR BREACH OF NETWORK SECURITY
Our operations are dependent on our ability to protect our network from
interruption by damage from fire, earthquake, power loss, telecommunications
failure, unauthorized entry, computer viruses or other events beyond our
control. As precautions, we utilize distributed processing systems, back-up
systems, Internet firewalls, 24/7 installation environment surveillance, and
private power generators as backup. There can be no assurance that our existing
and planned precautions of backup systems, regular data backups and other
procedures will be adequate to prevent significant damage, system failure or
data loss.
Despite the implementation of security measures, our infrastructure may
also be vulnerable to computer viruses, hackers or similar disruptive problems.
Persistent problems continue to affect public and private data networks,
including computer break-ins and the misappropriation of confidential
information. Computer break-ins and other disruptions may jeopardize the
security of information stored in and transmitted through the computer systems
of the individuals and businesses utilizing our services, which may result in
significant liability to us and also may deter current and potential subscribers
from using our services. Any damage, failure or security breach that causes
interruptions or data loss in our operations or in the computer systems of our
customers could have a material adverse effect on our business, prospects,
financial condition and results of operations.
RELIANCE ON THIRD PARTY ACCESS FOR TELECOMMUNICATIONS
We rely on third parties to provide our subscribers with access to the
Internet. There can be no assurance that a third party's current pricing
structure for access to and use of the Internet will not change unfavorably and,
if the pricing structure changes unfavorably, our business, prospects, financial
condition and results of operations could be materially and adversely affected.
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EFFECT OF GOVERNMENT REGULATIONS
We provide access to our database and services through data
transmissions over public telephone lines and other facilities provided by
telecommunications companies. These transmissions are subject to regulatory
government agencies. These regulations affect the prices that subscribers must
pay for transmission services, the competition we face from telecommunications
services and other aspects of our market. There can be no assurance that a
existing or future laws, governmental action or rulings will not materially and
adversely affect our operations. Additionally, we operate through a network
marketing strategy which is subject to government regulation concerning consumer
protection. Changes in these regulations could affect compliance with these
regulations and jurisdictions where we carry on our business.
DEPENDENCE ON VENDOR
The Mojico machine is produced by Funai Electric Co ("Funai") which is
a former shareholder of AJOL. Should Funai become incapable or unwilling to
produce the Mojico for any reason, we could face a temporary decline in Mojico
sales until another electronics manufacturer is sourced and ready to produce the
machines. AJOL owns the patent rights to the Mojico and the technical production
requirements of the Mojico can be met by other electronics manufacturers.
CONTROL BY OFFICERS AND DIRECTORS
Our executive officers, directors and entities affiliated with them, in
the aggregate, beneficially own common stock representing approximately 95% of
PPOL.
MINORITY SHAREHOLDER STATUS
Forval Corporation and Leo Global Fund, former direct shareholders of
AJOL, hold 59.17% and 35.83% respectively of PPOL's common stock. Acting alone,
Forval Corporation, as a majority shareholder, has significant influence on
PPOL's policies. Forval Corporation and Leo Global Fund, collectively, control
95% of PPOL's outstanding shares, representing 95% of PPOL's voting power. As a
result, Forval Corporation and Leo Global Fund, acting together, will have the
ability to control the outcome of all matters requiring stockholder approval,
including the election and removal of PPOL's e