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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-K
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the fiscal year ended December 31, 2001
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from to
Commission file number 0-32613
LEARNINGSTAR CORP.
(Exact Name of Registrant as Specified in Its Charter)
Delaware 77-0559897
(State or Other Jurisdiction of (I.R.S. Employer Identification No.)
Incorporation or Organization)
2 Lower Ragsdale Drive, Suite 200
Monterey, CA 93940
93940
(Address of Principal Executive (Zip Code)
Offices)
Registrant's telephone number, including area code: (831) 333-2000
Securities registered pursuant to Section 12(b) of the Act:
None
Securities registered pursuant to Section 12(g) of the Act:
Common Stock, par value $.01 per share
(Title of Class)
Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such report(s), and (2) has been subject to
such filing requirements for the past 90 days. Yes [X] No [ ]
Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]
The aggregate market value of the voting stock held by non-affiliates of the
registrant, based on the average high and low prices of the common stock on The
Nasdaq SmallCap Market of $1.25 on March 25, 2002, was approximately
$3,762,858. As of March 8, 2002, there were 8,364,260 shares of the
registrant's common stock outstanding, 3,010,286 of which were held by non-
affiliates.
Documents Incorporated by Reference
Certain portions of the registrant's proxy statement to be filed with the
Securities and Exchange Commission pursuant to Regulation 14A not later than
120 days after the close of the registrant's 2001 fiscal year are incorporated
by reference in Part III hereof.
PART I.
Item 1. Business.
General
On April 30, 2001, Earlychildhood LLC, a California limited liability
company ("Earlychildhood"), and SmarterKids.com, Inc., a Delaware corporation
("SmarterKids.com"), combined (the "Combination") pursuant to a Contribution
Agreement and Plan of Reorganization and Merger (as amended, the "Combination
Agreement"), by and among Earlychildhood, SmarterKids.com, S-E Educational
Holdings Corp., a newly-formed Delaware corporation jointly owned by
Earlychildhood and SmarterKids.com, and S-E Educational Merger Corp., a
wholly-owned subsidiary of S-E Educational Holdings Corp. Prior to the
Combination, S-E Educational Holdings Corp. was renamed LearningStar Corp.
("LearningStar" or the "Company").
As a result of the Combination, (1) Earlychildhood and SmarterKids.com each
became a wholly-owned subsidiary of LearningStar, (2) all outstanding
membership interests in Earlychildhood were exchanged for the right to receive
that number of shares of LearningStar common stock as set forth in the
Combination Agreement and all options to purchase Earlychildhood membership
interests were exchanged for options to purchase LearningStar common stock as
set forth in the Combination Agreement and (3) each issued and outstanding
share of SmarterKids.com common stock was converted into the right to receive
one-eighth of one share of LearningStar common stock, each outstanding
SmarterKids.com option was converted into an option to purchase LearningStar
common stock and each outstanding SmarterKids.com warrant was cancelled in
accordance with the terms of the Combination Agreement.
The principal assets of LearningStar are the membership interests of
Earlychildhood and the shares of SmarterKids.com owned by LearningStar.
Earlychildhood and SmarterKids.com, directly or indirectly through their
subsidiaries, hold substantially all of the assets of LearningStar's business.
As more fully described herein, the Company's educational products division is
conducted through Earlychildhood and its fundraising division is conducted
through Educational Products, Inc., or EPI, a wholly-owned subsidiary of
Earlychildhood. The Company's consumer division, which was comprised of the
SmarterKids.com operations in 2001, has become the consumer distribution
channel for the Company's educational products division. See "Recent
Developments."
The following discussion relates to the businesses of LearningStar, which
are comprised of the combined businesses previously conducted by
Earlychildhood and SmarterKids.com. For convenience, the terms the "Company,"
"LearningStar," "we," "our" and "us" are used in this report to refer to
LearningStar and its subsidiaries collectively, unless the context requires
the terms to refer to LearningStar individually.
Recent Developments
Name Change. The Company's Board of Directors has approved, subject to
stockholder approval, a proposal to change the Company's corporate name to
"Excelligence Learning Corporation." The name change proposal will be
presented for stockholder approval at the Company's 2002 annual meeting of
stockholders.
Reduction of Consumer Division. In late 2001, in order to bring its
allocation of resources in line with anticipated revenue, the Company
determined that it was in the best interest of the Company and its
stockholders to significantly scale down the Company's consumer division,
which was primarily comprised of the SmarterKids.com operations. As a result
of this decision, an exit plan was developed which involved a reduction in the
consumer division's operations, the conversion of the consumer division into
the consumer distribution channel for the Company's educational products
division and the relocation of the consumer division's operations from
Needham, Massachusetts to the Company's headquarters in Monterey, California.
The conversion was effective January 1, 2002 and, by January 31, 2002,
substantially all of the employees in the consumer division had been
terminated. The transfer to Monterey was completed in February 2002. Effective
January 1, 2002, the Company ceased reporting the consumer division as a
separate business segment.
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Amendments to Credit Facility. The Company's credit facility with GMAC
Business Credit, LLC requires adherence to certain financial covenants and
contains restrictions related to capital expenditures during the term of the
facility. As of December 31, 2001, the Company was in violation of one of the
financial covenants under the facility. On March 13, 2002, the Company entered
into an amendment to the facility, pursuant to which GMAC waived the covenant
violation and reset the financial covenants. On March 21, 2002, the Company
entered into a second amendment to the facility, pursuant to which GMAC
reduced the minimum excess availability requirement from $4.0 million to $2.5
million through July 31, 2002, thus providing additional availability of
$1.5 million during the Company's peak inventory purchasing season. The
Company's Chief Executive Officer has agreed to guarantee up to $500,000 of
the additional loan availability under the facility. On July 31, 2002, the
minimum excess availability requirement will reset to $4.0 million and the
guarantee by the Chief Executive Officer will expire.
Company Overview
LearningStar is a developer, manufacturer and retailer of educational
products, which are sold to child care programs, preschools, elementary
schools and consumers. LearningStar serves early childhood professionals,
educators and parents by providing quality educational products and programs
for children from infancy to 12 years of age. With its proprietary product
offerings, a multi-channel distribution strategy and extensive management
expertise, LearningStar aims to further children's education and to reinforce
the connection between children's learning at school and at home.
During fiscal year 2001, LearningStar operated in three business segments:
educational products, fundraising and consumer, each of which is described
below. Effective January 1, 2002, the Company ceased reporting the consumer
division as a separate business segment. See "Recent Developments." As a
result, certain information regarding the consumer division in this Annual
Report pertains to the consumer division operating as the consumer
distribution channel for the Company's educational products division and not
as a separate business segment. Financial information, including revenues from
external customers, a measure of profit or loss and total assets, for each
segment of the Company during 2001 is contained in the financial statements
listed on the accompanying Index to Consolidated Financial Statements, set
forth on page F-1, which are incorporated herein by reference.
Educational Products Division. The Company's educational products division
includes the brand names Discount School Supply, or DSS, and Earlychildhood
NEWS. Through its educational products division, the Company develops, markets
and sells educational products through multiple distribution channels to early
childhood professionals and parents. The Company also provides information to
teachers and other education professionals regarding the development of
children from infancy through age eight.
Under the brand name Discount School Supply, LearningStar manufactures,
imports and sells company-developed and third-party products focused on the
early childhood market. The Company sells a wide variety of early childhood
products in the following categories: active play, arts and crafts, carpets,
dramatic play, furniture, infant and toddler, language, manipulatives, math,
music, puzzles, sand and water, science and teacher resources.
The principal component of the Discount School Supply product line is its
comprehensive arts and crafts product offerings. Anchored by its company-
developed lines of art materials, "BioColor" and "Colorations," DSS provides a
wide variety of arts and crafts, art materials and accessories for use
throughout the early childhood market. DSS also distributes third-party
products, including brand names such as Crayola(R), Lego(R), and Elmer's(R).
The Company's Discount School Supply catalog has been the primary vehicle
for customer acquisition and sales in its educational products division. The
Discount School Supply catalog is distributed three times annually to a
growing customer base of education professionals, schools and parents. A
refresher version of each of these catalogs is typically distributed 45 to 75
days after the initial distribution. The distribution of three catalogs
enables the Company to adjust pricing and product strategies faster than
competitors distributing catalogs less
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frequently. Included within the catalog are projects and curriculum ideas for
using Discount School Supply products that are targeted to assist customers in
educating children and in fostering their learning process. This educational
content enables the Company to position the Discount School Supply catalog not
only as a sales tool, but also as a learning resource for education
professionals, teachers and parents. It also supports an extended useful life
for the catalog that competing catalogs that only sell products may not be
able to attain. For the fiscal year ended December 31, 2001, the Company
distributed over 2.2 million Discount School Supply catalogs.
The Company has warehouses across the United States located to optimize
shipping and delivery efficiencies and to permit delivery of an order from
Discount School Supply within 48 hours to over 90% of the U.S. population. See
"Item 2. Properties." During fiscal year 2001, the Company achieved a greater
than 97% success rate in shipping orders that were placed by 2:00 p.m.,
customer's local time, on the same day. The Company believes that its ability
to ship and deliver its products in a timely manner has been a consistent
competitive differentiator.
Earlychildhood NEWS is the Company's award-winning print and web-based
magazine focused on the growth and development of children from infancy
through age eight. Earlychildhood NEWS offers information, curriculum and
educational programs primarily to teachers and is published in print form six
times annually. The most recently published version was mailed to
approximately 50,000 readers. Earlychildhood NEWS is also published
continually online at www.earlychildhoodnews.com. Readers of Earlychildhood
NEWS may participate online in sharing boards, browse a reading room of
selected articles and ask questions or participate in opinion polls. The
objective of Earlychildhood NEWS is to bring teachers together to share
information, ideas and products.
Earlychildhood NEWS sponsors Newslink, a weekly opt-in e-mail program that
brings its subscribers a collection of topical articles gathered from an array
of news media. In addition, Newslink includes seasonal crafts and product
specials linked to the Earlychildhood NEWS website.
Earlychildhood NEWS also sponsors a Professional Development Program through
the University of Wisconsin-Stout, home of the nation's second largest early
childhood education program. Through the Professional Development Program,
early childhood educators are able to improve their professionalism and to
keep their credentials current. Since the Professional Development Program
started in 1995, over 11,000 teachers have participated in the program. The
Professional Development Program reinforces LearningStar's position as a
resource for educational information and products.
Fundraising Division. The Company's fundraising division sells school
supplies and other products specifically targeted for use by children in first
through sixth grade to elementary schools, teachers and other education
organizations. These products are then resold by those parties as a
fundraising device for the benefit of a particular school or other community
or student program.
Through its fundraising division, the Company offers products and programs
to support several different fundraising alternatives, including traditional
sales programs of gift wrap or candy and its company-developed product called
"SchoolWrapPacks." SchoolWrapPacks are school supply sets individually
packaged to the specifications of individual teachers and are designed to meet
the needs of their classrooms. The Company primarily sells SchoolWrapPacks to
parent teacher associations, or PTAs, which then resell the product to parents
as a fundraising activity. This program provides parents and teachers with a
convenient and cost-effective way to purchase school supplies, while
simultaneously supporting the school's fundraising efforts. During the back-
to-school season of 2001, the Company sold approximately 860,000
SchoolWrapPacks, which sales generated approximately 83% of the fundraising
division's consolidated sales for the fiscal year ended December 31, 2001.
Consumer Division. Effective January 1, 2002, the Company's consumer
division became the consumer distribution channel for its educational products
division. See "Recent Developments." As such, products offered in the Discount
School Supply catalog may now be purchased on the SmarterKids.com website.
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The SmarterKids.com website integrates company-developed products with
carefully selected products from third parties, and then provides helpful
content and interactive tools with an intuitive and easy-to-use website to
create a personalized shopping experience for its customers. Because the
Company is focused on education, many of the products offered on the
SmarterKids.com website often may not be found on other websites that offer
children's products. Through the Company's patent-pending evaluation and
recommendation process, parents are able to profile their child's learning
needs and goals and match the profile results to appropriate products and/or
activity choices. The SmarterKids.com website provides educational content,
including product reviews, to help its customers find quality products and
make informed purchase decisions tailored to a particular child's
developmental needs and learning goals.
Industry Overview
The Company's business is concentrated in the educational products industry.
The educational products industry consists of the sale of educational school
supplies, furniture and equipment (excluding textbooks) to school districts,
individual schools, child care programs and teachers who purchase products for
school and classroom use.
The demand for educational products is fundamentally driven by the size of
the preschool and elementary school-age population and levels of student
enrollment. According to the U.S. Department of Education, the preprimary
school-age population (consisting of children ages three to five) is expected
to be approximately 11.6 million by 2007 and the elementary school-age
population (consisting of children ages five to thirteen) is expected to be
approximately 35.2 million that same year. The U.S. Department of Education
also estimates that enrollment in kindergarten through eighth grade will be
37.3 million by 2007. The Company believes that, given the size of the
preschool and elementary school-age populations and levels of student
enrollment, the educational products industry will continue to experience
significant demand in coming years.
The demand for educational products is also driven by expenditures on child
care services. The Child Care and Development Fund of the U.S. Department of
Health and Human Services has reported that expenditures on federal child care
programs have risen steadily from $5.3 billion in 1998 to $6.8 billion in 1999
to $7.9 billion in 2000. In 2000, state spending on child care services
increased to $3.8 billion, with $275 million alone spent on improving the
quality of child care services. Given the Company's focus on sales of
educational products to children in preschool and elementary school, the
Company believes that it will benefit from this increased spending on child
care programs.
The educational products industry is also dependent on the number of schools
and teachers educating the preschool and elementary school-age populations.
According to the U.S. Department of Education, in 2000, there were
approximately 16,000 school districts, 92,000 elementary schools and 3.3
million elementary school teachers in the United States. Because the
population of children is expected to remain high, the Company believes that
these figures will not significantly decrease in the near future, and may
increase as education professionals, school administrators and parents demand
that classroom size be decreased in order for children to learn more
effectively.
Academic research continues to highlight the importance of learning in the
early age groups, i.e. ages one through seven, and the media is increasingly
focusing on the importance of parental involvement during this critical stage
of growth and brain development. The Company believes that parents are taking
on an increasingly significant role in setting educational standards for their
children's development. In their efforts to help their children learn, improve
their children's standardized test scores and make learning fun, parents are
increasingly selecting and purchasing a wide variety of educational products
for their children to use at home. With thousands of educational products to
choose from and few reliable sources of information, parents are faced with
the challenge of finding quality educational products and selecting the right
products for their children. Through LearningStar, parents have access to
comprehensive and trusted educational content and product information to help
them make informed purchase decisions regarding their child's learning.
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Competitive Strengths
The Company has positioned itself as a key player in the educational
products industry by focusing on its company-developed products, competitive
pricing, effective customer service and delivery, the distribution and
redistribution of its Discount School Supply catalog six times per year and an
aggressive marketing strategy. The Company aggressively markets its art
materials and consumables, for example, by featuring paints, craft materials
and paint accessories foremost in its catalogs and on its websites and by
utilizing these products in workshops for teachers. While its competitors also
feature products in this category and even offer out-sourced, private-labeled
paints, the Company develops and manufactures paint formulations in-house.
This allows the Company to exclusively offer products such as "BioColor" and
"Liquid WaterColor," to have greater control of product availability and to
improve its margins. The Company tries to enhance its product offerings by
providing its customers with information regarding activities in which such
products can be used, allowing certain customers to participate in workshops
and giving certain customers access to other services offered by the Company.
For example, the Company's print and online publication of Earlychildhood
NEWS, as well as its online sharing boards and product promotions, provide an
opportunity for teachers to obtain and share information about product uses
and learning experiences critical to advancing the quality of early childhood
education. As customers increasingly interact with and become aware of the
Company's many distribution methods, including the Discount School Supply
catalog and website, Earlychildhood's direct sales force, EPI's fundraising
programs and website, the Company seeks to become synonymous with convenience,
quality and value.
By joining its SmarterKids.com website during the past year more closely to
the core school-based business of DSS, the Company plans to reinforce its
unique selling proposition: that parents may choose for their children at home
the same products that teachers choose for classroom use. The Company plans to
link the SmarterKids.com website to the Discount School Supply website, and
using the Company's various distribution channels, including its Discount
School Supply catalog, Earlychildhood NEWS, its sales force and its websites,
to identify the SmarterKids.com website as the channel through which consumers
can access substantially all of the Company's products. The Company intends to
utilize cross-marketing initiatives to encourage teachers to refer parents to
the SmarterKids.com website.
The Company believes that its competitive strengths include, among other
things, the following:
Company-Developed Products. The Company exclusively distributes its company-
developed products in the United States, and, in certain cases, has assigned
international distribution rights to third parties. Through the research,
development and marketing of its own brands, the Company is able to monitor
and control the quality of many of its products, as well as offer high quality
items at competitive prices while realizing favorable profit margins.
Workshops for Education Professionals. The Company aggressively markets its
products by offering a menu of free workshops to teachers and owners and
directors of child care centers. The workshops, which are conducted by members
of the Company's national sales force, allow the Company to make hands-on
demonstrations of its products. These workshops have resulted in increased
sales, customer retention and competitive margins, as most of the products
demonstrated in the workshops are company-developed and exclusively
distributed by LearningStar. The programs also provide a human face to the
Company that a catalog alone cannot reproduce.
Contextual Merchandizing. The Company merchandizes its products in an effort
to maximize the educational benefit to each of its customers. For example, its
sales force is trained to understand which products are relevant to pre-
kindergarten children and which products are more educationally appropriate
for children in kindergarten or above. The Company believes that this
tailored, or "contextual," merchandizing has helped to foster a long-term bond
between its sales force and its customers because its customers tend to view
their sales representatives as knowledgeable and discerning advocates for
children.
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Compelling Educational Content and Educational Expertise. LearningStar
employs educators and product development professionals who work together to
select products with educational value and compile other resources, including
educational articles, parenting advice and product reviews, for its customers.
In addition, the Company's national sales force is comprised of education
consultants who are familiar with the pre-school and elementary school
environment and the demands placed on early childhood educators' time. The
Company's free services, including e-mail, subscriptions to Earlychildhood
NEWS, and its opt-in email program Newslink, provide information, curriculum
and educational programs that supplement the Company's product offerings. In
addition, the SmarterKids.com website integrates content with access to
products highlighted in such content. For example, the Family Resource Center,
which shares content with Earlychildhood NEWS, suggests educational activities
that parents can share with their children and identifies products to
implement and expand these activities. The Teacher Talk Glossary helps parents
understand commonly used educational terms and SmarterTips helps parents
prepare their children for standardized tests. The SmarterKids.com website
also offers SmarterSites, a link which connects parents to other relevant
educational websites. The SmarterKids.com website offers parents two exclusive
monthly columns authored by noted education professionals: "TotTime" by Jean
Warren, publisher of the website www.preschoolexpress.com, and
"SmarterParents" by Dr. Ronnie Ginsburg, a licensed psychologist specializing
in young children.
Convenient and Easy-to-Use Websites. Each of the Company's websites is
convenient and easy to use. The Earlychildhood website offers secure shopping
through the link to www.discountschoolsupply.com. The Earlychildhood website
also offers content from Earlychildhood NEWS, information about the Company's
programs, such as Smarter Discount Rewards, through which, based upon their
purchases, parents can identify a school to receive credits that may be used
to purchase educational products for its students, and "Roots & Shoots for
Young Children," a partnership between Earlychildhood NEWS and the Jane
Goodall Institute that teaches empathy education to children. The
SmarterKids.com website is organized around age and grade levels, which is the
way that parents typically think about the educational development of their
children. Each of the Company's websites offers search and browsing
capabilities that enable parents to find products easily and can be accessed
24 hours a day, seven days a week.
Products and Services
The Company provides educational products and offers services to teachers,
other education professionals and consumers. The Company combines its
expertise in children's education with the sale of company-developed products
and a diverse selection of third-party products to assist education
professionals and parents in sharing information, ideas and products. Through
its various distribution channels, the Company has streamlined merchandising
and distribution of its products and services to ensure that customers can
access the Company's products conveniently and effectively. To promote and
sell its products, the Company relies on its wide-scale distribution of the
Discount School Supply catalog, its presence at industry trade gatherings and
its dedicated sales force. By making the SmarterKids.com website the consumer
distribution channel for the Company's educational products division, the
Company hopes to combine its expertise in children's education with
sophisticated product analysis to help parents make better purchase decisions
for their children.
In 2002, the majority of the products offered to consumers on the
SmarterKids.com website will be those products which were previously offered
primarily to teachers and other education professionals. By offering consumers
products that are chosen by teachers and approved for school use, the Company
hopes to maximize its position as a developer, manufacturer and retailer of
educational products. In some instances, these products may be offered to
consumers in different packaging, different sizes or with special instructions
appropriate for home use.
Original Company-Developed Products. The principal component of the
Company's product line is its comprehensive arts and crafts product offerings.
Anchored by "BioColor" and "Colorations," the Company provides a wide variety
of arts and crafts materials and accessories to children throughout the early
childhood market. The Company also sells SchoolWrapPacks to the lower
elementary school market, which are in turn resold through fundraising
programs.
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Broad Selection of Third-Party Products. In addition to its company-
developed products, the Company offers a broad assortment of carefully
reviewed and selected third-party educational products, including brand names
such as Crayola(R), Lego(R), and Elmer's(R). These products enhance the
Company's product offerings, allowing the Company to reach teachers and other
education professionals looking for a diverse range of products to fulfill the
educational needs of the children in their classroom. The Company is
continually updating its product line based on customer responses and sales
feedback monitored by its product specialists.
Carefully Selected and Reviewed Educational Products. The Company only sells
products in its Discount School Supply catalog and on the SmarterKids.com
website that meet its quality standards. The Company consults with certified
educators who assist the Company in selecting products that have educational
or developmental value. Once selected, each product is put through a review
process to determine its suitability based on the skills taught, effectiveness
in addressing each skill, the appropriate grade level(s), the learning style
and occasion for use. Consumers are also offered the opportunity to review
products. The Company provides product reviews prepared by third parties on
the SmarterKids.com website. LearningStar believes that, by using the
Company's proprietary technology on the SmarterKids.com website, consumers can
more easily find products that meet a particular child's educational and
developmental needs.
Marketing and Sales
The Company utilizes three primary channels to market and promote its
products:
Catalogs. Catalogs represent the Company's primary outreach channel and are
an important component of the Company's customer acquisition and branding
efforts. Unlike its principal competitors who send out only one catalog per
year, LearningStar distributes three different catalogs per year (with a
redistribution of the same catalog with a different cover in between new
catalogs) under its Discount School Supply brand name. Distributing three
different catalogs per year provides the Company with flexibility to change
prices and calibrate pricing to customer response rate. The Discount School
Supply catalogs are distributed in the months of January (edition
redistributed in March), May (edition redistributed in July) and August
(edition redistributed in September) to coincide with the periods when school
purchasing decisions are generally made. The Company distributed over 2.2
million Discount School Supply catalogs during the fiscal year ended December
31, 2001.
Direct Sales Representatives. As of December 31, 2001, the Company's sales
force consisted of 55 sales representatives. Of those representatives, 13
members acted as education consultants focused on catalog sales through the
Company's educational products division, and 42 focused on sales through the
Company's fundraising division. Sales representatives promote company-
developed products, such as "BioColor" and "Colorations," and programs such as
"SchoolWrapPacks," to teachers and administrators through in-school
demonstrations and workshops that are designed to elicit higher customer
response and better retention rates. Within the fundraising division, sales
representatives educate PTAs and teachers about the benefits and convenience
associated with SchoolWrapPacks and the Company's other products.
Online Marketing. The Earlychildhood website has been designed to become one
of the principal vehicles used by the Company to reach customers and provide
them with an array of information and services related to the educational
products and fundraising division's product lines. The Company promotes its
SmarterKids.com website through the Earlychildhood website by encouraging
teachers to refer parents to SmarterKids.com for the same products teachers
choose for the classroom. In addition, e-mail is an important vehicle through
which the Company communicates with its customers. The Company can personalize
information and make offers to specific subsets of customers based on past
sales, which the Company believes enhances its relationship with those
customers. In addition, through programs managed by LinkShare, a promotional,
accounting and billing service for web affiliates, the Company has
relationships with over 2,000 websites that feature links to its
SmarterKids.com website. These websites range from online malls to the
websites of individuals. The Company pays LinkShare a monthly commission based
on net sales that result from referrals through the LinkShare service.
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Seasonality
A significant portion of the sales in the Company's educational products and
fundraising divisions occurs in the third quarter, coinciding with the start
of the U.S. school year. Historically, a significant portion of the sales in
the Company's consumer division occurred in the fourth quarter, coinciding
with the holiday shopping season. Consequently, the Company's results of
operations for the 2001 fiscal year depended largely on third and fourth
quarter results. The Company believes that its results of operations for the
fiscal year 2002 will not be dependent on fourth quarter results due to the
scale down of its consumer division. See "Risk Factors--Our businesses are
highly seasonal" and "Recent Developments--Reduction of Consumer Division."
Customers and Suppliers
The Company sells its products to institutions, such as public and private
schools, school districts, early learning centers, child care programs and
PTAs, as well as to parents and education professionals, such as school
teachers, administrators, purchasing directors and supervisors. The Company is
not dependent on any single customer or group of customers. For the fiscal
year ended December 31, 2001, the Company's largest customer accounted for
less than 2% of the Company's sales.
The Company purchases services, products and materials from over 650
suppliers. As such, the Company does not have significant supplier
concentration and experiences little or no supplier risk, as most of the
product sources are standard and obtainable from multiple vendors. The Company
also sources a significant number of its products overseas. Products sourced
overseas accounted for approximately one quarter of the Company's sales for
the fiscal year ended December 31, 2001.
Competition
Competition in the educational products industry is based on price, timely
service and product selection. The major companies competing in the
educational products industry are School Specialty, Inc., Lakeshore Learning
Materials, The Kaplan Companies, ABC School Supply, Inc., U.S. Toy Company and
The J.L. Hammett Early Childhood Division. The Company also competes, to a
much lesser extent, with mass market retail chains such as Kmart, Target and
Wal-Mart, as well as with retail and online book sellers and toy stores,
including Toys "R" Us, Barnes and Noble, Kay Bee Toys and Amazon.com. The
Company believes that the primary advantage it has over its competitors is its
combination of a very aggressive pricing structure with its range of
proprietary products and customer services.
The Company believes that the following factors are essential for it to
remain competitive in its industry:
. increased brand recognition and trust;
. enhanced ability to attract and retain consumers;
. expanded breadth of product selection; and
. aggressive product pricing.
Intellectual Property
LearningStar regards the protection of its intellectual property as critical
to its future success and relies on a combination of copyright, trademark,
service mark and trade secret laws, license agreements and contractual
restrictions to establish and protect its proprietary rights, including rights
in its products and in website architecture and technology, content and
services. The Company has entered into confidentiality and invention
assignment agreements with certain employees and contractors in order to limit
disclosure of its proprietary information and to protect its ownership
interest in its website architecture and technology. However, the Company
cannot ensure that these contractual arrangements or the other steps taken by
it to protect its intellectual property will prove sufficient to prevent
misappropriation of its technology or deter independent third-party
development of similar items.
9
The Company conducts business on the Internet by utilizing a variety of
trademarks and domain names. There are a number of other trademarks and domain
names similar to the Company's. An infringement action could be brought
against the Company at any time by the owners of these trademarks and domain
names and there is a risk that such owners would overcome any defenses that
the Company could raise. If the owners of such trademarks and domain names
were to prevail in such an action, the Company could lose the ability to use
its trademarks and domain names and could be subject to substantial damages.
Because certain of the Company's trademarks are descriptive marks, there is
also a risk that third parties might use trademarks that are similar to the
Company's. If third parties began using trademarks similar to the Company's
trademarks, it could adversely affect the Company's business by materially
decreasing the value of its trademarks and harming its brands and reputation.
If the Company is required to change any of its trademarks or domain names, it
could lose customers and brand equity, which would have a material adverse
effect on the Company's business and financial condition. Although the Company
may attempt to acquire or license the right to use potentially relevant third-
party trademarks and domain names, it may not be successful.
The following is a list of the Company's registered trademarks and service
marks: SmarterKids.com(R), SmarterKids(R), Smart Kids'(R), Virtual
Knowledge(R), Virtual Entertainment(R), Early Childhood NEWS(R), Flexitemp(R),
Little Bit O' Paint(R), Basic Brights(R), First Art(R), The Imagination
Playground(R), BioColor(R), Rainbow(R), Dandi-Li-On(R), Squeezables(R),
LifeLong Learning Starts Here(R), Proboard(R), EPI(R), Econoboard(R) and the
design logo of a child reaching for a star. The Company also has the following
pending trademarks and service mark applications: Excelligence, Colorations,
Colors Like Me, BioPutty, Child Care Central, Completing the Circle Between
Teachers and Parents, Moo-Nay, and School Wrap Pac. The Company has the
following registered patents: Foam Paint Set and BioColor (German patent
registration). In addition, the Company has pending patent applications
relating to the SmartPicks product selection algorithm it uses on the
SmarterKids.com website, for a portable cot apparatus and for an expanding
paint medium.
Technology
The Company has implemented a broad array of scalable systems for catalog
and website management, customer service, electronic transaction management
and data interchange, e-mail, order processing, payment processing, warehouse
management, office administrative services and accounting. These systems use a
combination of proprietary and commercially-available technologies.
The Company develops or selects systems that are based on industry-standard
architectures that have been designed to minimize downtime in case of outages
or catastrophic occurrences. The Company's transaction processing methods and
databases are designed without arbitrary capacity constraints and are scalable
to any volume of demand that the Company expects to encounter. The Company
utilizes load balancing systems and redundant equipment to provide for fault
tolerance.
The Company's systems infrastructure is supported in-house at its corporate
headquarters in Monterey, California. In the third quarter of 2001, a
generator was added to the Monterey location for protection against power
outages. In February 2002, the SmarterKids.com website technology was
relocated from Exodus Communications in Waltham, Massachusetts to the
Company's corporate headquarters. Most of the systems are monitored 24 hours a
day, seven days a week through applications and technology that contact
systems personnel when problems are identified. Systems backups are done on a
regular cycle, and tapes are stored both in-house and offsite at a secure
facility.
Governmental Regulation
The Company is subject to the provisions of the Consumer Product Safety Act,
which enables the Consumer Product Safety Commission to exclude from the
market consumer products that fail to comply with applicable product safety
regulations or otherwise create a substantial risk of injury. The Consumer
Product Safety Commission may also require the repurchase by the manufacturer
of articles that are banned. Similar laws exist in some states. In addition,
the Company's manufacturing operations are subject to numerous federal, state
and
10
local environmental and occupational health and safety laws and regulations,
which include laws and regulations governing waste disposal, air and water
emissions, workplace exposure and other matters. All art materials produced by
the Company are evaluated and certified as non-toxic by the Duke University
Department of Occupational and Environmental Health. These products are
packaged in accordance with federal labeling standards for art materials.
The Company's catalog business, like the catalog industry in general, is
subject to regulation by a variety of state and federal laws relating to,
among other things, advertising and sales taxes. The Federal Trade Commission
regulates advertising and trade practices and the Consumer Product Safety
Commission has issued regulations governing the safety of the products sold by
the Company. Under current law, catalog retailers are permitted to make sales
in states where they do not have a physical presence without collecting sales
tax. The Company believes that it collects sales taxes in states where it is
required to do so.
The Company is also subject to various other federal, state and local laws
and regulations applicable to its business. LearningStar believes that it is
in substantial compliance with these laws and regulations.
Backlog
The Company has no firm backlog. The Company's customers typically purchase
products on an as-needed basis. The Company believes that, as of December 31,
2001, backlog was not a meaningful indicator of future business prospects due
to the large volume of products delivered from shelf inventories.
Employees
As of December 31, 2001, the Company and its subsidiaries had 398 full-time
employees, including 232 in its educational products division, 142 in its
fundraising division and 24 in its consumer division. From time to time, the
Company also employs independent contractors to support its operations. The
Company has not experienced any work stoppage and considers its relations with
its employees to be good. None of the Company's employees belongs to a
collective bargaining unit.
During the fourth quarter of 2001 and continuing into the first quarter of
2002, the Company reduced its workforce by approximately 15% in its
educational products division, 7% in its fundraising division and 70% in its
consumer division.
Forward-Looking Statements
Certain information included in this Annual Report on Form 10-K and other
materials filed or to be filed by the Company with the Securities and Exchange
Commission (the "Commission") (as well as information in oral statements and
other written statements made or to be made by the Company) contains forward-
looking statements within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements so long as those statements are
identified as forward-looking and are accompanied by meaningful cautionary
language noting important factors that could cause actual results to differ
materially from those projected in such statements. Such forward-looking
statements include information relating to plans for future expansion and
other business development activities as well as other capital spending,
financing sources and the effects of regulation and competition. LearningStar
has based its forward-looking statements on current expectations and
projections about future events and does not undertake to update any forward-
looking statements that may be made by or on behalf of the Company in this
Annual Report or otherwise.
When used in this Annual Report on Form 10-K and in other statements made by
or on behalf of the Company, the words "believes," "anticipates," "expects,"
"plans," "intends," "expects," "estimates," "projects" and other similar
expressions, which are predictions of or indicative of future events and
trends, identify forward-looking statements. Such forward-looking statements
are subject to a number of important risks,
11
uncertainties and assumptions that could significantly affect anticipated
results in the future. These risks, uncertainties and assumptions about
LearningStar and its subsidiaries include, but are not limited to, the
following:
. the Company's inability to diversify product offerings and expand in new
and existing markets;
. changes in general economic and business conditions and in the
educational products or e-retailing industry in particular;
. the impact of competition, specifically, if competitors were to either
adopt a more aggressive pricing strategy than LearningStar or develop a
competing line of proprietary products;
. the level of demand for the Company"s products;
. fluctuations in currency exchange rates, which could potentially result
in a weaker U.S. dollar in overseas markets, increasing the Company"s
cost of inventory purchased; and
. other factors discussed under "Risk Factors."
In light of these risks, uncertainties and assumptions, the forward-looking
events discussed in this Annual Report on Form 10-K might not occur.
Risk Factors
Set forth below are certain risk factors related to the Company's business.
The risk factors described below may not include all of the risk factors that
could affect future results. Actual results could differ materially from those
anticipated as a result of various factors, including those set forth in the
following risk factors and in other Company reports on file with the
Commission from time to time.
We have incurred significant operating losses on a consolidated basis to
date and we may not achieve profitability if we are unable to increase our
revenues while reducing operating costs.
In order to achieve profitability, we need to generate greater revenues and
operating profits while significantly reducing costs and operating expenses.
We incurred a net loss of $36.0 million for the fiscal year ended December 31,
2001. Included in the net loss was an impairment charge related to the
carrying value of long-lived assets in our consumer division of $29.6 million,
and merger integration charges related to the Combination of $1.8 million.
Also included in the loss is amortization of goodwill and other intangible
assets and a one-time charge related to the early extinguishments of debt of
$5.5 million and $0.5 million, respectively. A tax benefit primarily related
to the impairment charge of $6.5 million is also included as a reduction in
the net loss for the year. We have implemented significant cost cutting
measures in an effort to achieve profitability. Since the closing of the
Combination, we have eliminated 15% of the workforce in our educational
products division and 7% of the workforce in our fundraising division. We also
closed our facility in Needham, Massachusetts and terminated substantially all
of the employees at that facility. Other cost cutting measures include a
freeze on salary increases and hiring during 2002, the suspension of matching
contributions to our 401(k) retirement plan and a shift of a portion of our
health care insurance costs to our employees. In addition, 15 members of our
senior management team have agreed to a 10% salary deferral for a portion of
2002.
These cost cutting measures may not be sufficient and, as such, we may
continue to incur losses. Continuing losses could significantly reduce our
ability to achieve profitability and result in a further decline of our stock
price. If we are unable to achieve profitability, our results of operations
will be materially and adversely affected.
Restrictive loan covenants may limit our ability to draw down on our credit
facility, which could adversely affect our results of operations and our
financial condition.
Our business is capital intensive and requires significant levels of
inventory leading up to our peak business period, which we fund via our $25
million secured credit facility with GMAC Business Credit, LLC (the "GMAC
Facility"). The GMAC Facility contains certain covenants which require us to
satisfy ongoing financial
12
requirements and which may limit our ability to make capital expenditures
during the term of the facility. Our borrowing availability under the GMAC
Facility is calculated daily on a formula basis that is determined based on
the carrying amounts of our eligible inventory at cost and eligible receivable
balances.
As of December 31, 2001, we were in violation of one of the financial
covenants under the GMAC Facility. On March 13, 2002, we entered into an
amendment to the GMAC Facility, pursuant to which GMAC waived the covenant
violation and reset the financial covenants under the GMAC Facility. On March
21, 2002, we entered into a second amendment to the GMAC Facility, pursuant to
which GMAC reduced the minimum excess availability requirement from $4.0
million to $2.5 million through July 31, 2002, thus providing additional
availability of $1.5 million during our peak inventory purchasing season. In
connection with the execution of the second amendment, our Chief Executive
Officer agreed to guarantee up to $500,000 of the additional loan availability
under the GMAC Facility. On July 31, 2002, the minimum excess availability
requirement will reset to $4.0 million and the guarantee by our Chief
Executive Officer will expire.
As of December 31, 2001 and March 22, 2002, we had outstanding borrowings of
$5.6 million and $6.2 million, respectively, under the GMAC Facility and
available borrowing capacity of $0 and $2.6 million, respectively. We cannot
ensure that amounts available under the GMAC Facility will be sufficient to
fund our liquidity needs. Our ability to fund our operations, make scheduled
debt payments and planned capital expenditures and to remain in compliance
with financial covenants under the GMAC Facility will depend on our future
operating performance and cash flow, which in turn, is subject to prevailing
economic conditions and to financial, business and other factors, some of
which are beyond our control.
We are dependent upon the size of the preschool and elementary school-age
populations, levels of enrollment and expenditures per child in child care
programs and elementary schools.
Our ability to grow our business and achieve profitability depends in part
on the size of the population in early childhood programs, preschools and
elementary schools, the levels of enrollment of such population in child care
centers and elementary schools and the level of expenditures per child in
child care programs and elementary schools. The level of enrollment in early
childhood programs and preschools depends in part on parents' attitudes toward
early childhood education, while the level of student enrollment in elementary
schools is largely a function of demographics. Expenditures per child are a
function of prevailing political and social attitudes toward education, as
well as government budgets. Any significant and sustained decline in the size
of the preschool and elementary school-age populations, levels of enrollment
and/or expenditures per student could have an adverse effect on our business,
financial condition and results of operations.
Our business is highly seasonal and our annual results are highly dependent
on the success of our third quarter results.
We are affected by seasonal shopping patterns. A significant portion of the
sales in our educational products and fundraising divisions occur in the third
quarter, coinciding with the start of the U.S. school year. As a result, our
results of operations for the entire year depend largely on third quarter
results. We typically earn between 45% and 50% of our annual net revenues in
the third quarter and operate at a net loss in the other quarters. Factors
that could cause our sales and profitability to suffer due to this seasonality
include:
. the availability of and customer demand for particular products;
. unfavorable economic conditions, which decrease consumer confidence and
lower consumer discretionary spending;
. the inability to purchase or maintain appropriate inventory levels,
which levels, if too low, could cause fulfillment delays of high demand
product and, if too high, could leave the Company with excess inventory
of unpopular products; and
. the inability to hire adequate temporary personnel in the third and
fourth quarters.
This seasonality causes our operating results to vary significantly from
quarter to quarter.
13
Our operations could be disrupted if our information systems fail.
Our businesses depend on the efficient and uninterrupted operation of our
computer and communications software and hardware systems. We regularly make
investments to maintain, enhance and replace these systems. We must assess
and, if deemed necessary, appropriately expand the capacity of our information
systems to accommodate the anticipated growth of the Company or our operations
could suffer.
We also depend heavily on certain software that is utilized in our order-
taking, customer service, inventory management, and fulfillment operations. If
problems with this software develop, our operations could be slowed or
interrupted, reducing the volume of goods sold and shipped and the
attractiveness of products, services and information offered, causing damage
to our reputation.
We are subject to intense competition which may impede or prevent us from
attaining greater market share and could impair the growth of our revenues.
Intense competition and increased consolidation, which could result in one
company's dominance in the marketplace, may result in loss of market share for
us and ultimately reduce our revenues. We directly compete with companies such
as School Specialty, Inc., Lakeshore Learning Materials, The Kaplan Companies,
ABC School Supply, Inc., U.S. Toy Company, and J.L. Hammett Co.'s
Earlychildhood Division. There has been consolidation among these competitors
over the last several years; specifically, Beckley Cardy Co. and Childcraft
Education Corp. were purchased by School Specialty, Inc. In addition, some
competitors, such as The Kaplan Companies and School Specialty, Inc., have
launched successful websites that compete with our websites.
We also compete, to a lesser extent, with mass market retailers such as
Kmart, Target and Wal-Mart, as well as with retail and online book sellers and
toy stores, including Toys "R" Us, Barnes and Noble, Kay Bee Toys and
Amazon.com. These companies have greater brand recognition and greater
financial, marketing and other resources than we do. We could be at a
disadvantage in responding to these competitors" merchandising and pricing
strategies.
Our sales and profitability could suffer if, among other things:
. new competitors enter markets in which we are currently operating;
. our competitors pursue an aggressive manufacturing program for a
competing line of similar company-developed products;
. our competitors implement pricing strategies that are more aggressive
than ours;
. our competitors expand their operations;
. our competitors recreate our operating strategies, specifically the
manufacture and importation of company-developed products; or
. our competitors adopt merchandising strategies similar to ours.
If our suppliers and distributors alter purchasing terms, our margins and
profitability will suffer.
Many of our suppliers provide incentives, such as return privileges, volume
purchasing allowances and cooperative advertising. A reduction or
discontinuation of these incentives could increase costs and decrease our
margins and profitability.
14
If a shipment of products that we import is interrupted or delayed, our
inventory levels and sales could decline.
We import some of our product offerings from foreign manufacturers. These
foreign manufacturers are located in countries such as Japan, China, Taiwan,
Germany and South Korea. We are subject to the following risks inherent in
relying on foreign manufacturers:
. the inability to return products which could result in excess inventory;
. fluctuations in currency exchange rates which could potentially result
in a weaker U.S. dollar in overseas markets, increasing the cost of
inventory purchased;
. transportation delays and trade restrictive actions by foreign
governments which could result in delays in shipping products to our
customers;
. the laws and policies of the United States affecting importation of
goods, including duties, quotas and taxes; and
. trade infringement claims.
Interruptions or delays in our imports could cause shortages in product
inventory and a decline in our sales unless we secure alternative supply
arrangements. Even if we could locate alternative sources, these alternative
products may be of lesser quality or more expensive. Our sales could also
suffer if our suppliers experience similar problems with foreign
manufacturers.
We are dependent on certain key employees.
Our business depends to a significant extent on the abilities and continued
service of current executive officers and senior management, including Ron
Elliott, our Chief Executive Officer. If Mr. Elliott, or any other key
employee becomes unable or unwilling to continue in his or her role, or if we
are unable to attract and retain other qualified employees, our business could
be adversely affected. Although we have employment contracts with certain of
our key executives, including Mr. Elliott, we do not have agreements with
other key members of our management. We do not have and do not intend to
obtain key person life insurance covering any of our executive officers or
other members of our management.
We may be unable to protect our intellectual property, which could impair
brand and reputation.
Our efforts to protect our proprietary rights may be inadequate. We regard
our intellectual property as important to our marketing strategy. To protect
our proprietary rights, we generally rely on copyright, trademark and trade
secret laws, confidentiality agreements with employees and third parties and
license agreements with consultants and suppliers. However, a third party
could, without authorization, copy or otherwise appropriate information from
us. Furthermore, certain of our trademarks are descriptive marks that have not
been and likely will not be registered with the United States Patent and
Trademark Office, and third parties may use trademarks similar to ours,
potentially diminishing our brand name and reputation. Employees, consultants
and others who participate in development activities could breach their
confidentiality agreements, and we may not have adequate remedies for any such
breach. If we fail or are unable to protect our proprietary rights, it could
materially decrease our value and our brand and reputation could be impaired.
See "--Intellectual Property."
The cost of materials used to manufacture our products is subject to
volatility, which could reduce our profitability.
The unavailability of raw materials or a substantial increase in their
prices could reduce our profitability and have a negative impact on our stock
price. We currently sell certain company-manufactured products, including non-
toxic tempera paints, finger paints, glues and other water-based art mediums.
We may, from time to time, experience difficulty in obtaining adequate raw
material requirements at competitive prices, and experience shortages of raw
materials used in our manufacturing process, which could reduce our
profitability.
15
We are subject to regulation by federal and state environmental authorities
and may be subject to environmental claims relating to our manufacturing
processes.
If we fail to comply with environmental laws and regulations in the
manufacturing of our products, we may incur material liabilities in the form
of administrative, civil, or criminal enforcement by government agencies or
other parties, which would reduce our profitability and cause our stock price
to decline. Our manufacturing operations are subject to numerous federal,
state, and local environmental and occupational health and safety laws and
regulations, which include laws and regulations governing waste disposal, air
and water emissions, the handling of hazardous substances, workplace exposure,
and other matters.
At this time, we are not required to make any material capital expenditures
to remain in compliance with applicable environmental laws and regulations,
but we may be required to do so in the future. We may also be required to make
expenditures to maintain environmental control systems, to remedy spills or
leaks of toxic materials stored in our facilities, or to dispose of hazardous
materials like batteries required in our manufacturing process. These
expenditures could reduce our profitability. In addition, the adoption of new
environmental laws and regulations, changes in existing laws and regulations,
or their interpretation, stricter enforcement of existing laws and
regulations, or governmental or private claims for damage to persons,
property, or the environment resulting from our business may force us to
expend additional capital and resources on environmental compliance.
We may be exposed to product liability lawsuits and other claims if we fail
to comply with government safety standards.
Children can sustain injuries from products that we sell and we may be
subject to claims or lawsuits resulting from such injuries. There is a risk
that claims or liabilities may exceed all of our insurance coverage. Moreover,
we may be unable to retain adequate liability insurance in the future. We are
also subject to regulation by the Consumer Product Safety Commission and
similar state regulatory authorities and certain of our products could be
subject to recalls and other actions by these authorities. See "--Governmental
Regulation."
Certain of our affiliates have significant influence over us, which could
limit our other stockholders' ability to influence corporate decisions.
As of March 8, 2002, our Chief Executive Officer and two of our other
stockholders, owned, in the aggregate, approximately 57% of our common stock
on a fully-diluted basis. As a result, these stockholders, if they were to act
together, would be able to control all matters requiring approval of a
majority of our stockholders, including any merger, sale of assets and other
significant corporate transactions. This control could:
. delay or prevent a change of control of the Company;
. deprive our other stockholders of an opportunity to receive a premium
for their common stock as a part of a sale of the Company or its assets;
and
. negatively affect the market price of our common stock.
Provisions of our charter and bylaws and Delaware law may have anti-takeover
effects that could prevent a change in control of the Company.
Certain provisions of the our restated certificate of incorporation and
amended and restated bylaws and Delaware law may have the effect of delaying
or preventing a change of control of the Company.
Our restated certificate of incorporation authorizes our board of directors
to issue, without stockholder approval, shares of preferred stock with voting,
conversion and other rights and preferences that could adversely affect the
voting power or other rights of the holders of our common stock. The issuance
of preferred stock or of rights to purchase preferred stock could be used to
discourage an unsolicited acquisition proposal. In addition, the possible
issuance of preferred stock could discourage a proxy contest, make more
difficult the acquisition of
16
a substantial block of our common stock or limit the price that investors
might be willing to pay in the future for shares of our common stock. Our
restated certificate of incorporation and amended and restated bylaws also
provide that:
. our board of directors may adopt, amend or repeal the bylaws or any
provision of our restated certificate of incorporation, subject to
stockholder approval. The affirmative vote of the holders of at least
75% of the voting power of all outstanding shares of our capital stock
voting as a single class is required to adopt, amend or repeal the
amended and restated bylaws or any provision of our restated certificate
of incorporation;
. our stockholders may not take any action by written consent;
. special meetings of our stockholders may be called only by the chairman
of the board of directors or a majority of our board of directors and
business transacted at any special meeting shall be limited to matters
relating to the purposes set forth in the notice of the special meeting;
and
. our board of directors be divided into three classes serving staggered
three-year terms.
In addition, we are subject to certain "anti-takeover" provisions of the
Delaware General Corporation Law which, subject to certain exceptions,
restrict certain transactions and business combinations between a corporation
and a stockholder owning 15% or more of the corporation's outstanding voting
stock, or an interested stockholder, for a period of three years from the date
the stockholder becomes an interested stockholder.
Item 2. Properties.
LearningStar's corporate headquarters are located at 2 Lower Ragsdale Drive
in Monterey, California. The 26,000 square-foot leased office houses customer
service, finance, operations, purchasing, marketing, graphic design,
merchandising and product development, as well as the magazine, Earlychildhood
NEWS. The lease for 17,000 square feet of the Company's corporate headquarters
expires in April 2004 and a separate lease for the remaining 9,000 square feet
expires in December 2004. The Company does not own any real property. Instead,
it leases its facilities under non-cancelable agreements expiring in one to
ten years. LearningStar believes that these facilities are adequate to meet
its current requirements and that suitable additional or substitute space will
be available as needed.
The Company leases a total of approximately 55,000 square feet dedicated to
manufacturing its non-toxic paints and other art materials, which includes the
following:
. a 33,000-square-foot manufacturing facility in Salinas, California,
pursuant to a lease that expires in August 2005;
. a 20,000-square-foot manufacturing facility in Jacksonville, Florida,
pursuant to a lease that expires in February 2004; and
. a 2,000-square-foot innovation and quality control laboratory in
Suwanee, Georgia, pursuant to a lease that expires in April 2003.
The Company also leases a total of approximately 556,000 square feet of
warehouse and office space, which includes the following:
.a 122,000-square-foot warehouse in Salinas, California, pursuant to a
lease that expires in June 2007;
. a 120,000-square-foot warehouse in Harrisburg, Pennsylvania, pursuant to
a lease that expires in February 2011;
. a 115,000-square-foot warehouse and offices in Dallas, Texas, pursuant
to a lease that expires in December 2007;
. a 95,000-square-foot warehouse and offices in Houston, Texas, pursuant
to a lease that expires in December 2005;
17
. a 54,000-square-foot warehouse in Jacksonville, Florida, pursuant to a
lease that expires in February 2004; and
.a 50,000-square-foot warehouse in Dallas, Texas, pursuant to a lease that
expires in December 2007.
The Company also leases 39,000 square feet of office space in Needham,
Massachusetts, pursuant to a lease that expires in October 2004. The Company
used this facility to house the SmarterKids.com operations until February
2002, when those operations were moved to Monterey, California. The Company is
currently in the process of seeking a subtenant for this facility.
Item 3. Legal Proceedings.
LearningStar and its subsidiaries are, from time to time, party to legal
proceedings arising in the normal course of business. In management's opinion,
there are no pending claims or litigation, the outcome of which would have a
material effect on LearningStar's consolidated results of operations,
financial position or cash flows.
On September 19, 2001, LearningStar entered into a settlement agreement,
which was subsequently amended on November 12, 2001, with LearnStar, L.P.
("LearnStar") in connection with a complaint LearnStar filed in the United
States District Court for the Northern District of Texas against LearningStar
in July 2001 claiming, among other things, trademark infringement and false
designation of origin, on the basis that the "LEARNINGSTAR" mark and logo is
sufficiently similar to LearnStar's "LEARNSTAR" mark and logo to cause
consumer confusion. Pursuant to the settlement agreement, LearningStar has
agreed, among other things, to formally change its corporate name by May 15,
2002. LearningStar is currently doing business as Excelligence Learning
Corporation and intends to submit the new name for stockholder approval at its
2002 annual meeting of stockholders.
Item 4. Submission of Matters to a Vote of Security Holders.
No matters were submitted to a vote of the Company's security holders during
the fourth quarter of 2001.
18
PART II.
Item 5. Market for the Company's Common Equity and Related Stockholder
Matters.
The Company's common stock is currently traded on The Nasdaq SmallCap Market
under the symbol "LRNS." The Company's common stock began being publicly
traded on May 1, 2001 following consummation of the Combination. The following
table sets forth the high and low price per share of the Company's common
stock since May 1, 2001:
Year Ended December 31, 2001 High Low
---------------------------- ----- -----
Fourth Quarter.................................................. $3.32 $0.90
Third Quarter................................................... 2.76 1.10
Second Quarter(/1/)............................................. 5.60 2.50
First Quarter................................................... N/A N/A
--------
(1) Reflects trading from May 1, 2001 through June 30, 2001.
On March 8, 2002, there were 8,364,260 outstanding shares of the Company's
common stock held by 60 holders of record.
The Company has not paid and does not presently intend to declare cash
dividends. The Company currently intends to retain future earnings to finance
its operations and fund the growth of its business. Any payment of future
dividends will be at the sole discretion of the Company's Board of Directors
and will depend upon, among other things, the Company's earnings, results of
operations, financial condition, capital requirements, level of indebtedness,
contractual restrictions in respect of the payment of dividends, future
prospects and other factors deemed relevant to such determination by the Board
of Directors. See "Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations--Liquidity and Capital Resources."
On April 30, 2001, in connection with the Combination, the former holders of
membership interests in Earlychildhood contributed all of their membership
interests to LearningStar and, in exchange therefor, LearningStar issued
5,798,573 shares of its common stock to those former Earlychildhood members.
The shares of LearningStar common stock issued to the former Earlychildhood
members were issued in reliance upon an exemption from the registration
requirements of the Securities Act of 1933 provided by Section 4(2) thereof.
19
Item 6. Selected Financial Data.
SELECTED CONSOLIDATED FINANCIAL DATA
(in thousands, except share and per share data)
The following statements of operations and balance sheet data have been
derived from the audited consolidated financial statements of LearningStar
Corp. and its predecessor entities. The historical results presented herein
are not necessarily indicative of future results and should be read in
conjunction with the consolidated financial statements and notes thereto
beginning on page F-1 of this Annual Report on Form 10-K.
Years Ended December 31,
----------------------------------
Nine Fiscal
Months Year
Ended Ended
December March
31, 31,
2001(/1/) 2000 1999(/2/) 1998(/4/) 1998
--------- ------- --------- --------- -------
Statement of Operations
Data:
Revenues................ $ 92,849 $80,400 $61,034 $20,786 $18,597
Gross profit............ $ 33,102 $29,739 $23,808 $ 8,632 $ 7,808
Selling, general and ad-
ministrative expenses.. $ 37,435 $30,472 $18,931 $ 6,574 $ 7,774
Impairment charges...... $ 29,580 $ -- $ -- $ -- $ --
Merger integration
charges................ $ 1,773 $ -- $ -- $ -- $ --
Amortization of goodwill
and other intangible
assets................. $ 5,485 $ 964 $ 653 $ 36 $ 12
Income (loss) from oper-
ations................. $ (41,171) $(1,697) $ 4,224 $ 2,022 $ 22
Net income (loss)....... $ (35,610)(/3/) $(3,601) $ 2,413 $ 1,649 $ (140)
Pro forma net loss per
share--basic
and diluted............ $ (4.79)(/3/)
Shares used in pro forma
per share calculation--
basic and diluted...... 7,433,503(/3/)
As of December 31,
--------------------------------------------
As of
March
31,
2001 2000 1999 1998 1998
--------- ------- --------- --------- -------
Balance Sheet Data:
Cash and cash equiva-
lents.................. $ 1,623 $ 181 $ 151 $ 29 $ --
Total assets............ $ 44,652 $38,087 $28,915 $ 8,443 $ 6,116
Working capital......... $ 12,484 $11,877 $ 7,959 $ 884 $ 301
Long-term debt, net of
current portion........ $ 14 $ 7,250 $ 9,087 $ 2,116 $ 1,986
Equity.................. $ 27,574 $18,436 $10,494 $ 2,054 $ 590
--------
(1) On May 1, 2001, the Combination was completed. The financial
information reflects the combined results of operations of
LearningStar's predecessor, Earlychildhood, and SmarterKids.com
subsequent to May 1, 2001.
(2) On May 5, 1999, LearningStar's predecessor, Earlychildhood, acquired
EPI. The financial information reflects the combined results of
Earlychildhood's operations and the operations of EPI subsequent to
May 5, 1999.
(3) Net loss for the year ended December 31, 2001 reflects the pro forma
income tax effect of LearningStar and its predecessor companies'
income being subject to federal and state income taxes as a C
corporation. The pro forma net loss basic and diluted per share
information and shares used in pro forma per share calculation
included in the statement of operations data for the year ended
December 31, 2001 reflects the impact of the exchange of all of the
membership interest in Earlychildhood for shares of LearningStar
common stock in the Combination as of January 1, 2001 or date of
issuance, if later.
(4) Prior to April 1, 1998, the fiscal years of LearningStar's predecessor
companies, Earlychildhood and QTL Corporation, ended March 31. On
April 1, 1998, both predecessor companies changed their fiscal years
to end on December 31. Accordingly, the fiscal year ended December 31,
1998 consists of nine months.
20
ITEM 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations.
The following discussion contains forward-looking statements that involve
risks and uncertainties that could significantly affect anticipated results in
the future. LearningStar makes these forward-looking statements under the
provision of the "Safe Harbor" section of the Private Securities Litigation
Reform Act of 1995. Actual results may vary materially from those projected,
anticipated or indicated in any forward-looking statements. In this Form 10-K,
the words "anticipates," "believes," "expects," "intends," "future," "could,"
and similar words or expressions (as well as other words or expressions
referencing future events, conditions, or circumstances) identify forward-
looking statements. The following discussion and analysis should be read in
conjunction with the financial statements and related notes included elsewhere
in this Annual Report on Form 10-K. See Item 1--"Risk Factors."
Overview
LearningStar was incorporated in the State of Delaware on November 6, 2000
for the purpose of effecting the Combination. Prior to the Combination,
LearningStar was nominally capitalized and its balance sheet was comprised
solely of common stock subscriptions receivable of $10.00 and common stock of
$10.00, representing 1,000 shares of outstanding common stock at a par value
of $0.01 per share. The Combination was completed on April 30, 2001 and
Earlychildhood and SmarterKids.com each became a wholly-owned subsidiary of
LearningStar.
Immediately following the Combination, the former holders of outstanding
membership interests in Earlychildhood and options to purchase membership
interests in Earlychildhood owned approximately two-thirds of the capital
stock of LearningStar and the former holders of outstanding common stock of
SmarterKids.com and options and warrants to purchase shares of common stock of
SmarterKids.com owned approximately one-third of the capital stock of
LearningStar. As the former Earlychildhood members had a controlling interest
in LearningStar immediately following the Combination, the transaction has
been recorded as if Earlychildhood acquired SmarterKids.com, with
Earlychildhood deemed to be the predecessor of LearningStar. Accordingly, the
following discussion addresses the results of operations of Earlychildhood and
its predecessor prior to April 30, 2001 and the financial position and results
of operations of LearningStar thereafter. A further discussion of the
Combination is included under "Combination with SmarterKids.com" below.
LearningStar is a developer, manufacturer and retailer of educational
products, which are sold to child care programs, preschools, elementary
schools and consumers. Through a predecessor entity, LearningStar began
operations in 1985. LearningStar utilizes multiple sales, marketing and
distribution channels, including:
. its Discount School Supply catalog, through which LearningStar develops,
markets and sells educational products to early childhood professionals
and parents;
. EPI's fundraising programs, through which LearningStar sells school
supplies and other products specifically targeted for use by children in
first through sixth grade to elementary schools, teachers and other
education organizations;
. the SmarterKids.com website, through which LearningStar sells its
educational products online to consumers; and
. Earlychildhood NEWS, an award winning print and web-based magazine
focused on the growth and development of children from infancy through
age eight.
All of the foregoing is supported by a national sales force which, as of
December 31, 2001, numbered 55 people.
On October 10, 2001, LearningStar announced its intention to change its
corporate name to "Excelligence Learning Corporation" in order to avoid any
potential confusion between the names "LearningStar Corp." and
21
"LearnStar L.P." See "Item 3--Legal Proceedings." LearningStar is currently
doing business as Excelligence Learning Corporation and will submit the new
name for stockholder approval at its 2002 annual meeting.
In fiscal year 2001, LearningStar operated in three segments, Educational
Products, Fundraising and Consumer. The Educational Products segment includes
the brand names Discount School Supply and Earlychildhood NEWS. The
Educational Products segment develops, manufactures and sells educational
products through multiple distribution channels to early childhood
professionals and parents. The Educational Products segment also provides
information to teachers and other education professional regarding the
development of children from infancy through age eight. The Fundraising
segment, conducted through EPI, sells school supplies and other products
specifically targeted for use by children in first through sixth grade to
elementary schools, teachers and other education organizations for fundraising
activities. The Consumer segment includes SmarterKids.com's operations, which
sell educational products online to consumers through the SmarterKids.com
website. Effective January 1, 2002, the Consumer segment became the consumer
distribution channel of the Educational Products segment and ceased being
reported by the Company as a separate business segment.
Combination with SmarterKids.com
On November 14, 2000, Earlychildhood entered into the Combination Agreement
to combine with SmarterKids.com. The Combination Agreement provided for (i)
the holders of all of Earlychildhood's outstanding membership interests to
contribute their entire ownership interest in Earlychildhood in exchange for
LearningStar common stock and (ii) S-E Educational Merger Corp., a wholly-
owned subsidiary of LearningStar, to be merged with and into SmarterKids.com
and the outstanding shares of SmarterKids.com to be converted into shares of
common stock of LearningStar. In addition, the Combination Agreement provided
for holders of options to purchase Earlychildhood membership interests to have
their options exchanged for options to purchase LearningStar common stock,
holders of options to purchase SmarterKids.com common stock to have their
options converted into options to purchase LearningStar common stock and
holders of warrants to purchase SmarterKids.com common stock to have their
warrants cancelled. Immediately after the exchange, Earlychildhood's members
and option holders owned approximately two-thirds of LearningStar common stock
on a fully-diluted basis.
On April 30, 2001, the Combination was completed. The following table
reflects LearningStar common shares and options to purchase common shares
which were issued upon completion of the Combination:
Common
Shares Options
--------- -------
Issued in exchange for or conversion from:
Membership interests in Earlychildhood.................. 5,605,269 --
Shares of SmarterKids.com............................... 2,725,776 --
Options of Earlychildhood............................... -- 193,304
Options of SmarterKids.com.............................. -- 463,748
Warrants of SmarterKids.com............................. -- 26,802
--------- -------
8,331,045 683,854
========= =======
The Combination was accounted for as a purchase of SmarterKids.com by
Earlychildhood. The purchase price of approximately $49.1 million is based on
the estimated fair value of shares of LearningStar common stock and options
issued upon conversion of shares of SmarterKids.com common stock and options
and cancellation of SmarterKids.com warrants, plus transaction costs.
Results of Operations
Revenues
Revenues were $92.8 million, $80.4 million and $61.0 million for 2001, 2000
and 1999, respectively. The increase in revenue from 2000 to 2001 of 15.5% was
primarily due to internal growth of 12.5%, or $6.6 million,
22
in the Educational Products segment and the acquisition of SmarterKids.com,
with Consumer segment revenues of $4.0 million in 2001. Fundraising segment
revenue increased by 6.8%, or $1.9 million, in 2001. The increase in revenue
from 1999 to 2000 of $19.4 million, or 32%, was primarily due to internal
growth of $14.4 million, or 38%, from the Educational Products segment and the
partial inclusion of EPI in 1999 and the full inclusion of EPI in 2000, which
contributed $5.0 million of additional Fundraising segment revenues. The
Educational Products segment continues its trend of revenue growth primarily
through the expansion of its customer base, more effective catalog
distribution and strategic product marketing and pricing within the catalog.
The Fundraising segment growth has also been attributable to an increasing
customer base, strategic pricing and additional product offerings.
The Company's goal is to achieve revenue growth in 2002 in the Educational
Products and Fundraising segments through increasing circulation of its
Discount School Supply catalog, offering new proprietary products, soliciting
new customers for both the Educational Products segment and the Fundraising
segment, and implementing more aggressive pricing strategies. The Company's
ability to realize this growth may be negatively affected by changes in the
national economy that reduce government or private funding of educational
programs or that increase joblessness and may result in parents removing their
children from child care programs.
Gross Profit
Gross profit was $33.1 million, $29.7 million and $23.8 million for 2001,
2000 and 1999, respectively. The increase in gross profit in 2001 was
primarily related to an increase in revenues and the inclusion of
SmarterKids.com as part of the Consumer segment. The increase in gross profit
in 2000 was primarily related to an increase in revenue. Gross profit as a
percentage of sales was 35.7%, 37.0% and 39.0% for 2001, 2000 and 1999,
respectively. The decrease in gross profit as a percentage of sales in 2001
was primarily attributable to lower gross profit percentages associated with
the Consumer segment as well as write-down on inventory discontinued in the
fourth quarter. The Consumer segment, which was acquired in the Combination,
did not exist in 2000 and 1999. Additionally, the decrease in gross profit is
also due to changes in pricing and purchasing strategies with respect to the
Educational Products segment. Decreases in both the Consumer and Educational
Products segments were partially offset by the increase in gross profit
percentage in the Fundraising segment as a result of changes in pricing and
purchasing strategies, fewer discounts and a reduction in the amount of
returns in 2001. The decrease in gross profit as a percentage of sales in 2000
is primarily due to the partial inclusion of EPI in 1999 and the full
inclusion of EPI in 2000. EPI generally generates lower gross profit margins
on sales of its products than the Educational Products segment.
Selling, General and Administrative Expenses
Selling, general and administrative expenses include wages and commissions,
catalog costs, operating expenses (which include customer service and certain
warehouse costs), administrative costs (which include information systems,
accounting and human resources), e-business costs, equity-based wages and
depreciation of property and equipment.
Selling, general and administrative expenses were $37.4 million, $30.5
million and $18.9 million for 2001, 2000 and 1999, respectively. The increase
in selling, general and administrative expense in 2001 is partially
attributable to the addition of a new warehouse facility in Salinas,
California, the expansion of LearningStar's Harrisburg, Pennsylvania warehouse
facility and the costs associated with the Needham, Massachusetts facility and
personnel assumed in the acquisition of SmarterKids.com. The remaining costs
were related to investment in the Educational Product segment's marketing and
infrastructure, including personnel, catalog production and fulfillment
capacity, as well as $0.5 million of Combination-related expenses incurred
primarily during the second and third quarters of 2001. The increase in
selling, general and administrative expenses for the year ended 2000 was
partially attributable to the acquisition of EPI, which accounted for $6.9
million of the total increase. The remaining costs were related to investment
in the Educational Products segment's marketing and infrastructure, including
personnel, catalog production and fulfillment capacity.
23
Impairment Charges
In the second quarter of 2001, LearningStar migrated its consumer website
operations to the SmarterKids.com website platform. As a result, the
Earlychildhood.com consumer website applications and infrastructure were
abandoned, resulting in an impairment charge of $0.6 million relating to the
remaining unamortized development costs. In the fourth quarter of 2001, the
Company determined through analysis of the future undiscounted cash flows of
the Consumer segment that all goodwill, identifiable intangible assets and
equipment related to the acquisition of SmarterKids.com was fully impaired and
recorded an impairment charge of $29.0 million. The impairment charge
represents the entire unamortized balance of goodwill, identifiable
intangibles and equipment acquired through the Combination. The Company will
adopt the provisions of SFAS No. 142 on January 1, 2002, and as such, will
test the remaining net book value of the goodwill and other intangible assets
on a regular basis and will record the appropriate charges if such assets are
found to be impaired.
Merger Integration Charges
In the fourth quarter of 2001, the Company approved restructuring plans to
realign its organization and reduce operating costs. LearningStar
significantly reduced its work force and approved a plan to aid in the
reduction of operating costs related to its Consumer segment. Specifically,
the Company closed its Needham facility in the first quarter of 2002. The
closure of the Needham facility was designed to consolidate information
systems and marketing functions in Monterey, California and reduce the
administrative costs associated with the operation of an additional facility.
Restructuring and related exit charges primarily associated with the
facility's lease and various equipment leases that are no longer going to be
utilized in the Consumer segment of $1.8 million were expensed in 2001. No
accrual for severance was made at the end of 2001, however, 22 employee
positions were eliminated in January 2002 as a result of the closure.
LearningStar's goal is to achieve annualized savings in 2002 of
approximately $3.0 million in operating expenses associated with employee
separations and employee benefits.
Amortization of Goodwill and Other Intangible Assets
Amortization of goodwill and other intangible assets was $5.5 million,
$964,000 and $653,000 for 2001, 2000 and 1999, respectively. The increase in
2001 was primarily the result of the amortization of goodwill and other
intangibles associated with the Combination. The increase in 2000 is primarily
due to the acquisition of EPI.
Interest Expense
Interest expense was $921,000, $1.7 million and $875,000 for 2001, 2000 and
1999, respectively. The decrease in interest expense in 2001 is primarily due
to the repayment of long-term debt related to Earlychildhood's credit facility
with BNP Paribas (the "Paribas Credit Facility"), which was terminated in
connection with the Combination, by means of cash acquired in the Combination.
The increase in interest expense in 2000 is primarily related to the $10.0
million term loan under the Paribas Credit Facility entered into on May 5,
1999 in conjunction with the acquisition of EPI and in order to fund general
working capital needs.
Income Taxes
Income tax benefit was $6.5 million in 2001, while income tax expense was
$0.3 million and $1.0 million in 2000 and 1999, respectively. Income tax
benefit increased in 2001 due to the Company's effective change from a non-
taxable LLC status to a C corporation, in connection with the Combination. The
effective tax rate in 2001 was less than the statutory rate due to the effect
of non-deductible charges relating to amortization and impairment of goodwill.
The decrease in income tax expense from 1999 to 2000 was attributable to the
higher profitability of EPI in 1999. EPI was subject to taxes as a C
Corporation.
24
Recent Accounting Pronouncements
In July 2001, the FASB issued SFAS No. 141, Business Combinations. SFAS No.
141 requires that all business combinations be accounted for under the
purchase method. Use of the pooling-of-interests method is no longer
permitted. SFAS No. 141 requires that the purchase method be used for business
combinations initiated after June 30, 2001. LearningStar adopted the
provisions of SFAS No. 141 on July 1, 2001. To date, LearningStar has
accounted for all of its business combinations as purchases and the adoption
of SFAS No. 141 is not expected to have a significant impact on LearningStar's
financial position or results of operations.
Also in July 2001, the FASB issued SFAS No. 142, Goodwill and Other
Intangible Assets. SFAS No. 142 requires that goodwill resulting from a
business combination no longer be amortized to earnings, but instead be
reviewed for impairment. LearningStar is required to adopt SFAS No. 142 as of
January 1, 2002. For goodwill resulting from business combinations prior to
July 1, 2001, amortization of such goodwill will continue through December 31,
2001, but will cease commencing January 1, 2002. For business combinations
occurring on or after July 1, 2001, the associated goodwill will not be
amortized. Upon adoption of SFAS No. 142, LearningStar is required to perform
a transitional impairment test for all recorded goodwill within six months
and, if necessary, determine the amount of an impairment loss by December 31,
2002. The effects of adopting SFAS No. 142 are currently being determined by
LearningStar.
In June 2001, the FASB issued SFAS No. 143, Accounting for Asset Retirement
Obligations. SFAS No. 143 addresses financial accounting and reporting for
obligations associated with the retirement of tangible long-lived assets and
the associated asset retirement costs. SFAS No. 143 applies to legal
obligations associated with retirement of long-lived assets that result from
the acquisition, construction, development or normal use of the asset. SFAS
No. 143 is effective for fiscal years beginning after June 15, 2002. The
effect of adopting this statement is not expected to have a material effect on
LearningStar's financial position or results of operations.
In October 2001, the FASB issued SFAS No. 144, Accounting for the Impairment
or Disposal of Long-Lived Assets, which addresses financial accounting and
reporting for the impairment or disposal of long-lived assets. While SFAS No.
144 supersedes SFAS No. 121, Accounting for the Impairment of Long-Lived
Assets and for Long-Lived Assets to Be Disposed Of, it retains many of the
fundamental provisions of that Statement. LearningStar will adopt the
provisions of SFAS No. 144 commencing January 1, 2002. The effects of adopting
SFAS No. 144 are currently being determined by LearningStar.
Liquidity and Capital Resources
Historically, LearningStar's primary cash needs have been for operations,
capital expenditures and acquisitions. The primary sources of liquidity have
been the GMAC Facility, the Paribas Credit Facility and capital contributions
from former Earlychildhood members. As of December 31, 2001, LearningStar had
net working capital of $12.5 million.
During 2001, LearningStar's operating activities used $8.6 million of cash.
The use of cash was primarily related to operating losses and working capital.
LearningStar generated $18.4 million in cash from investing activities in
2001, primarily from the cash acquired in the Combination. In 2001, $8.4
million was used in financing activities due to repayment of the Paribas
Credit Facility, offset in part by borrowings under the GMAC Facility.
During the year ended December 31, 2000, LearningStar's predecessor,
Earlychildhood, used $8.1 million in cash for operating activities. The use of
cash was primarily related to operating losses resulting from spending on e-
business operations and increases in inventories. Earlychildhood used $3.3
million of cash for investing activities in the year ended December 31, 2000,
primarily related to capital expenditures. Earlychildhood generated $11.4
million in cash from financing activities. The cash generated from financing
activities was primarily related to capital contributions by LLC members.
25
Earlychildhood used $2.0 million in cash from its operating activities
during the year ended December 31, 1999. The use of cash was primarily related
to reductions in accounts payable. For the year ended December 31, 1999,
Earlychildhood used $9.3 million of cash in investing activities. The majority
of cash was used in the acquisition of EPI. Earlychildhood raised $11.4
million of cash from financing activities during 1999. The funds were provided
through capital contributions from LLC members and borrowings under the
Paribas Credit Facility.
As a result of the Combination, LearningStar received access to
approximately $21 million of SmarterKids.com pre-Combination cash balance and
short-term investments. In addition, in April 2001, LearningStar entered into
the GMAC Facility. At the same time, LearningStar repaid its obligations
aggregating almost $16.4 million under the Paribas Credit Facility and the
Paribas Credit Facility was terminated.
The GMAC Facility includes a $25.0 million line of credit with a maturity of
April 30, 2004, an interest rate of LIBOR plus 3.0% (6.5% at December 31,
2001) and, except as described in the following paragraph, a minimum excess
availability requirement of $4.0 million at all times. The GMAC Facility has a
credit limit at any time of an amount equal to the sum of 80% of the aggregate
face amount of eligible accounts receivable plus the lowest of (i) 50% of
LearningStar's inventory; (ii) 85% times net liquidation percentage of
inventory (the liquidation percentage is periodically set by the lender); or
(iii) the result of $18.0 million minus the eligible portion of EPI's
inventory. The credit line also requires adherence to certain financial
covenants and restrictions on capital expenditures during the term of the
facility. As of December 31, 2001, LearningStar had borrowings of $5.6 million
and no available borrowing capacity under the GMAC Facility.
The GMAC Facility requires adherence to certain financial covenants and
contains restrictions related to capital expenditures during the term of the
facility. As of December 31, 2001, LearningStar was in violation of one of the
financial covenants under the GMAC Facility. On March 13, 2002, LearningStar
entered into an amendment to the GMAC Facility, pursuant to which GMAC waived
the covenant violation and reset the financial covenants. On March 21, 2002,
LearningStar entered into a second amendment to the GMAC Facility, pursuant to
which GMAC reduced the minimum excess availability requirement from $4.0
million to $2.5 million through July 31, 2002, thus providing additional
availability of $1.5 million during the Company's peak inventory purchasing
season. In connection with the second amendment, the Company's Chief Executive
Officer has agreed to guarantee up to $500,000 of the additional loan
availability under the GMAC Facility. On July 31, 2002, the minimum excess
availability requirement will reset to $4.0 million and the guarantee by the
Chief Executive Officer will expire.
The following summarizes LearningStar's contractual obligations as of
December 31, 2001 and the effect such obligations are expected to have on our
liquidity and cash flow in future periods (in thousands):
After
Less than 1 1-3 3
Total year years years
------- ----------- ------ ------
Short-term debt.............................. $ 5,589 $5,589 $ -- $ --
Notes payable................................ 14 14 -- --
Non-cancelable operating leases.............. 14,682 3,462 6,248 4,972
------- ------ ------ ------
Total contractual cash obligations........... $20,285 $9,065 $6,248 $4,972
======= ====== ====== ======
Included in non-cancelable operating leases is $3.1 million in future cash
requirements related to the abandonment of the Needham facility. Such charges
may be paid out over the remaining lease term, which expires October 2004.
LearningStar is actively attempting to sublease the facility but can offer no
assurances as to when or if a sublessee will be found.
Management believes that available cash on hand and availability under the
GMAC Facility will provide adequate funds for LearningStar's foreseeable
working capital needs and planned capital expenditures. LearningStar's ability
to fund its operations, repay debt, make planned capital expenditures and to
remain in
26
compliance with its financial covenants under the GMAC Facility depends on its
future operating performance and cash flow, which in turn, are subject to
prevailing economic conditions and to financial, business and other factors,
some of which are beyond its control.
The following forward-looking statements reflect LearningStar's expectations
for the full year 2002. Actual results may differ materially given the
potential changes in general economic conditions and the various other risks
discussed in Item 1--"Risk Factors."
Management's goal is to achieve revenue growth in 2002 through increasing
circulation of its Discount School Supply catalog, offering new proprietary
products, soliciting new customers for its Educational Products and
Fundraising segments, and implementing more aggressive pricing strategies in
both segments. The Company's ability to realize this growth may be negatively
affected by changes in the national economy that reduce government or private
funding of educational programs or that increase joblessness and may result in
parents removing their children from child care programs.
For fiscal year 2002,
. Net sales are expected to be between $90 and $105 million; and
.EBITDA is expected to be between $1.0 and $5.0 million.
EBITDA is calculated by adding back depreciation and amortization to
operating income (loss). This information should not be considered as an
alternative to any measure of performance as promulgated under generally
accepted accounting principles (such as operating income or income before
extraordinary items) nor should it be considered as an indicator of the
Company's overall financial performance. The calculations of EBITDA may be
different from the calculations used by other companies and therefore
comparability may be limited.
Critical Accounting Policies and Estimates
LearningStar's discussion and analysis of its financial condition and
results of operations are based upon LearningStar's consolidated financial
statements, which have been prepared in accordance with accounting principles
generally accepted in the United States. The preparation of these financial
statements requires LearningStar to make estimates and judgments that affect
the reported amounts of assets, liabilities, revenues and expenses. On an on-
going basis, LearningStar evaluates its estimates, including those related to
bad debts, product returns, intangible assets, inventories, income taxes, and
merger integration. LearningStar bases its estimates on historical experience
and on various other assumptions that are believed to be reasonable under the
circumstances, the results of which form the basis for making judgments about
the carrying values of assets and liabilities that are not readily apparent
from other sources. Actual results may differ from these estimates under
different assumptions or conditions.
LearningStar believes the following critical accounting policies affect its
more significant judgments and estimates used in the preparation of its
consolidated financial statements.
Revenue Recognition and Accounts Receivable
LearningStar recognizes revenues from product sales upon the delivery of
products. Provisions for estimated returns and allowances are recorded as a
reduction to sales and cost of sales based on historical experience.
LearningStar determines that collectibility of accounts receivable is
reasonably assured through standardized credit review to determine each
customer's credit worthiness. LearningStar maintains allowances for doubtful
accounts for estimated losses resulting from the inability of its customers to
make required payments. If the financial condition of LearningStar's customers
were to deteriorate, resulting in an impairment of their ability to make
payments, additional allowances may be required.
27
Inventories
LearningStar values inventories at the lower of cost or market, using the
first-in, first-out method. Inventory cost is based on amounts paid to vendors
plus the capitalization of certain labor and overhead costs necessary to
prepare inventory to be saleable. LearningStar writes down its inventory for
estimated obsolescence, damaged or unmarketable inventory equal to the
difference between the cost of inventory and the estimated market value based
upon assumptions about future demand and market conditions. If actual market
conditions are less favorable than those projected by management, additional
inventory write-downs may be required.
Deferred Tax Valuation Allowance
LearningStar has recorded a deferred tax asset in an amount that is more
likely than not to be realized. While LearningStar has considered future
taxable income and ongoing prudent and feasible tax planning strategies in
assessing the value of the deferred tax asset, in the event LearningStar were
to determine that it would be able to realize its deferred tax assets in the
future in excess of its recorded amount, an adjustment to the deferred tax
asset would increase income in the period such determination was made.
Likewise, should LearningStar determine that it would not be able to realize
all or part of its deferred tax asset in the future, an adjustment to the
deferred tax asset would be charged to income in the period such determination
was made.
Impairment of Long-Lived Assets
LearningStar assesses the need to record impairment losses on long-lived
assets used in operations, including goodwill and other intangibles, when
indicators of impairment are present. On an on-going basis, management reviews
the value and period of amortization or depreciation of long-lived assets.
Additionally, when indicators of impairment are present, LearningStar reviews
the estimated undiscounted future cash flows of related operations and
compares it to the remaining net book value to determine if a provision for
impairment is necessary. Measurement of an impairment loss for long-lived
assets and certain identifiable intangible assets expects to hold and use are
based on the fair value of the asset. Due to SmarterKids.com's failure to meet
expected sales during the fourth quarter and its continued operating losses,
LearningStar evaluated the recoverability of its long-lived assets. Such long-
lived assets related to SmarterKids.com were determined not to be recoverable.
Impairment was measured based on the discounted future cash flows of the
related operations. If LearningStar continues to operate at a loss, additional
provision for impairment of the remaining long-lived assets may be required in
the future.
Merger Integration Liabilities
LearningStar has established liabilities relating to the termination of
certain former SmarterKids.com employees and the abandonment of the Needham
facility. The remaining severance liabilities at December 31, 2001 were
determined based on specific contracts and were not significant. The liability
relating to the lease abandonment was primarily based on the excess of
required lease payments over estimated sublease income. Due to the volatility
in the commercial real estate market, the estimate of sublease income is
extremely subjective. If there is a further decline in the commercial real
estate market, if it takes longer than expected to sublet the facility or if
the facility when sublet is subleased at rates lower than LearningStar's
current estimates, the amounts LearningStar will ultimately realize could be
materially different from the amounts assumed in arriving at LearningStar's
estimate of the cost of the lease abandonment.
Seasonality
LearningStar's seasonal sales trends coincide with the start of each school
year. Accordingly, a substantial portion of revenues are generated in the
third calendar quarter. Sales in the third calendar quarter generally
represent 40% to 50% of the Educational Products and Fundraising segments'
annual sales. LearningStar's working capital needs are greatest during the
second calendar quarter as inventory levels are increased to meet seasonal
demands.
28
Inflation
Inflation has and is expected to have only a minor effect on LearningStar's
results of operations and sources of liquidity.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk.
The following discussion of market risk includes "forward-looking
statements" that involve risks and uncertainties that could significantly
offset anticipated results in the future. Actual results could differ
materially from those projected in the forward-looking statements.
LearningStar does not use derivative financial instruments for speculative or
trading purposes.
Interest Rate Risk
LearningStar's financial instruments include cash and cash equivalents,
accounts receivable, accounts payable and a revolving line of credit. Market
risks relating to operations result primarily from a change in interest rates.
LearningStar's borrowings are primarily dependent upon LIBOR rates. In April
2001, LearningStar entered into the GMAC Facility with initial outstanding
borrowings of $5.0 million as of May 1, 2001. As of December 31, 2001,
LearningStar had borrowings of $5.6 million under the GMAC Facility. See "Item
7. Management's Discussion and Analysis of Financial Condition and Results of
Operations--Liquidity and Capital Resources." The estimated fair value of
borrowings under the GMAC Facility is expected to approximate its carrying
value.
Credit Risk
Financial instruments which potentially subject LearningStar to
concentrations of credit risk consist primarily of cash, cash equivalents,
accounts receivable and its revolving line of credit. LearningStar has no
customer comprising greater than 10% of its revenues. However, receivables
arising from the normal course of business are not collateralized and
management continually monitors the payment of its accounts receivable and the
financial condition of its customers to reduce the risk of loss. LearningStar
does not believe that its cash and cash equivalents are subject to any unusual
credit risk beyond the normal credit risk associated with commercial banking
relationships.
Foreign Currency Risk
LearningStar purchases some of its products from foreign vendors.
Accordingly, LearningStar's prices of imported products are subject to
variability based on foreign exchange rates. However, LearningStar's purchase
orders are denominated in U.S. dollars and LearningStar does not enter into
long-term purchase commitments.
Item 8. Financial Statements and Supplementary Data.
The financial statements contained in the accompanying Index to Consolidated
Financial Statements, set forth on page F-1 and covered by the Independent
Auditors' Report, are incorporated herein by reference and filed as a part of
this Annual Report on Form 10-K.
29
PART III.
Item 10. Directors and Executive Officers of the Registrant.
The information required by this item will be set forth under "Directors and
Executive Officers" and "Compliance with Section 16(a) Under the Securities
Exchange Act of 1934" in the Company's definitive proxy statement to be filed
with the Commission in connection with the Company's 2002 annual meeting of
stockholders, and reference is expressly made thereto for the specific
information incorporated by reference herein.
Item 11. Executive Compensation.
The information required by this item will be set forth under "Executive
Compensation" in the Company's definitive proxy statement to be filed with the
Commission in connection with the Company's 2002 annual meeting of
stockholders, and reference is expressly made thereto for the specific
information incorporated by reference herein.
Item 12. Security Ownership of Certain Beneficial Owners and Management.
The information required by this item will be set forth under "Security
Ownership of Certain Beneficial Owners and Management" in the Company's
definitive proxy statement to be filed with the Commission in connection with
the Company's 2002 annual meeting of stockholders, and reference is expressly
made thereto for the specific information incorporated by reference herein.
Item 13. Certain Relationships and Related Transactions.
The information required by this item will be set forth under "Certain
Transactions" in the Company's definitive proxy statement to be filed with the
Commission in connection with the Compa