UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
FOR ANNUAL AND TRANSITION REPORTS
PURSUANT TO SECTIONS 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2003
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ________to _________
Commission File Number: 0-20725
SIEBEL SYSTEMS, INC.
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2207 Bridgepointe Parkway
San Mateo, CA 94404
(650) 477-5000
(Registrant's telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act: None
Securities registered pursuant to Section 12(g) of the Act: Common Stock, $0.001 par value per share
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES [X] NO [ ]
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. [ ]
Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule 12b-2). YES [X] NO [ ]
The aggregate market value of the voting stock held by nonaffiliates of the registrant, based on the closing sale price of the Registrant's Common Stock on June 30, 2003, as reported on the Nasdaq National Market was approximately $3,801,041,000. Shares of Common Stock held by each current executive officer and director and by each person who is known by the registrant to own 5% or more of the outstanding Common Stock have been excluded from this computation in that such persons may be deemed to be affiliates of the Registrant. Share ownership information of certain persons known by the Registrant to own greater than 5% of the outstanding common stock for purposes of the preceding calculation is based solely on information on Schedule 13G filed with the Commission and is as of June 30, 2003. This determination of affiliate status is not a conclusive determination for other purposes.
The number of shares outstanding of the registrant's Common Stock, par value $0.001 per share, as of February 16, 2004, was 502,393,220.
TABLE OF CONTENTS
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PART I. |
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Item 1. |
Business | |
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Item 2. |
Properties | |
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Item 3. |
Legal Proceedings | |
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Item 4. |
Submission of Matters to a Vote of Security Holders | |
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PART II. |
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Item 5. |
Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities | |
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Item 6. |
Selected Financial Data | |
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Item 7. |
Management's Discussion and Analysis of Financial Condition and Results of Operations | |
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Item 7a. |
Quantitative and Qualitative Disclosures About Market Risks | |
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Item 8. |
Financial Statements and Supplementary Data | |
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Item 9. |
Changes in and Disagreements with Accountants on Accounting and Financial Disclosures | |
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Item 9A. |
Controls and Procedures | |
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PART III. |
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Item 10. |
Directors and Executive Officers of the Registrant | |
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Item 11. |
Executive Compensation | |
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Item 12. |
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters | |
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Item 13. |
Certain Relationships and Related Transactions | |
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Item 14. |
Principal Accountant Fees and Services | |
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PART IV. |
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Item 15. |
Exhibits, Financial Statements and Reports on Form 8-K | |
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Signatures |
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The statements contained in this annual report that are not historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements include, without limitation, statements regarding the extent and timing of future revenues, restructuring and other expenses and customer demand, statements regarding the development and deployment of our products, and statements regarding reliance on third parties. All forward-looking statements included in this annual report are based on information available to us as of the date of this annual report. We assume no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless we are required to do so by law. We have based these forward-looking statements on our current expectations and projections about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions, including those in the section entitled "Risk Factors" and elsewhere in this annual report.
PART I
Item 1. Business
Overview
Siebel Systems, Inc. is a leading provider of business applications software. A comprehensive family of enterprise applications, Siebel eBusiness Applications enable organizations to better manage their most important relationships, including their interactions with customers, partners and employees. Our applications are designed to support these critical relationship management tasks while meeting the information technology requirements of organizations of all sizes, from small businesses to large multinational organizations and government agencies.
A substantial portion of our business applications is focused on the Customer Relationship Management, or CRM, market. CRM is an integrated approach to identifying, acquiring and retaining customers that helps organizations maximize the value of customer interactions and improve corporate performance. Our core sales, service and marketing applications help organizations perform and coordinate these operations across multiple communication channels (such as phone, fax, email and in person) and different lines of business, while providing their customers with a single, consistently high standard of service. The partner relationship management component of our CRM applications helps an organization work collaboratively with its partners, resellers and customers in one comprehensive information system to increase revenues, drive customer satisfaction and reduce partnership management costs.
Our CRM applications include versions designed to meet the specific requirements of more than 20 vertical industries, enabling our customers to become more competitive in their markets by achieving high levels of customer, partner and employee satisfaction, and managing these critical relationships for higher productivity and return on investment.
In addition to our CRM applications, we offer applications to manage an organization's relationships with its employees. Specifically, our employee relationship management applications enable an organization to increase employee and organizational performance and improve employee satisfaction by aligning employee performance with corporate objectives and providing employees with the information resources they need to be successful. Siebel eBusiness Applications also include integration and business intelligence (otherwise known as analytics) applications that help organizations more fully leverage the value of their corporate information. Our integration applications allow organizations to share data and processes among different software applications, while the analytics applications make it possible to analyze large volumes of corporate data quickly and easily.
Siebel eBusiness Applications are complemented by the products and services of members of our global strategic alliances, which include industry-leading consulting, platform, software and content providers. This global network of alliances helps ensure that we and our partners continue to support our customers' rapidly evolving technology and business requirements, both today and in the future.
Siebel Systems is principally engaged in the design, development, marketing and support of Siebel eBusiness Applications. Substantially all of our revenues are derived from a perpetual license of our software products, the related professional services and the related customer support, otherwise known as maintenance. We license our software in arrangements in which the customer purchases a combination of software, maintenance and/or professional services, such as our training and implementation services. Maintenance, which includes technical support and product updates, is typically sold with the related software license and is renewable at the option of the customer on an annual basis after the first year. Our professional services and technical support organizations, which we collectively refer to as our Global Services Organization, provide a broad range of implementation services, training, and technical support to our customers and implementation partners. Our Global Services Organization has significant product and implementation expertise and is committed to supporting customers and partners throughout every phase of their adoption and use of Siebel eBusiness Applications. Substantially all of our professional service arrangements are billed on a time and materials basis. Payment terms for our arrangements are negotiated with our customers and determined based on a variety of factors, including the customer's credit standing and our history with the customer.
At our annual conference for worldwide users of our software held in October 2003, we introduced an updated product strategy-CRM for Everyone-which we believe will enable organizations to meet their CRM requirements quickly, easily and affordably. CRM for Everyone encompasses our Siebel eBusiness Applications and our new offering, Siebel CRM OnDemand, a solution that offers CRM functionality as a service available over the Internet. Siebel CRM OnDemand integrates with the on-premise Siebel eBusiness Applications Software Suite, enabling organizations to deploy our solutions in any combination of online hosted or on-premise delivery models.
In addition to the current version of Siebel CRM OnDemand, in 2004, CRM for Everyone will include a number of new features, including:
Siebel 7.7, our next release of the Siebel eBusiness Applications Suite, featuring numerous new industry-specific capabilities, various usability enhancements, additional total cost of ownership improvements, extended wireless support, and new capabilities such as a financial services customer relationship console for branch banking and a customer loyalty application.
Siebel Analytics 7.7, a new and enhanced analytics platform and suite of customer analytics applications. We believe that we have become a leader in analytics applications for the CRM industry and with the Siebel Analytics 7.7 release, we will address the needs of the broader business intelligence market.
Further development of Siebel Business Integration Applications. Siebel Business Integration Applications are a part of Universal Application Network, or UAN, a product designed to assist customers in reducing the cost of application ownership and maintenance. Universal Application Network supports both the leading .NET and J2EE platforms, and emerging Web Services standards for business process integration.
Products
By streamlining processes and providing sales, marketing and service personnel with more complete customer information, Siebel eBusiness Applications enable organizations to establish more profitable customer relationships and decrease operating costs. For example,
Sales organizations can shorten the sales cycle and increase key sales-performance metrics such as revenue per sales representative, average order size and revenue per customer.
Marketing organizations can increase campaign response rates and marketing-driven revenue while simultaneously decreasing lead-generation and customer-acquisition costs.
Customer service organizations can increase service-agent productivity and customer retention while decreasing service costs, response times and request-resolution times.
Enterprises can analyze customer and other information to uncover problems and opportunities, and then make fact-based decisions to improve company performance.
We license components of our software solutions on an individual user basis, either for a single solution or as part of our suite of software applications. Software suite solutions are typically offered on a license basis, with annual maintenance contracts for upgrades and support. For those interested in receiving our CRM functionality as a service, Siebel CRM OnDemand offers standard versions of our solutions delivered over the Internet to the customer's web browser, with payments made on a subscription basis.
The following table sets forth the individual products within our CRM For Everyone product strategy:
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Siebel eBusiness Applications Software Suite |
Siebel CRM OnDemand (Hosted Solutions) |
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CRM Solutions: |
CRM Solutions: |
Siebel eBusiness Applications Software Suite
The Siebel eBusiness Applications Software Suite is a suite of business software applications that is designed to enable companies to better manage their ability to acquire, serve and retain customers. Specifically, we believe our Siebel eBusiness Applications Software Suite enables companies we serve to improve employee productivity, improve customer service and increase customer satisfaction. The Siebel eBusiness Applications Software Suite can be deployed on a variety of computer hardware types and different operating systems.
The
Siebel eBusiness Applications Software Suite consists of the following solutions:CRM Solutions
Our CRM Solutions enable organizations to manage and coordinate customer interactions across multiple channels, departments, lines of business and geographies. We believe our CRM Solutions help organizations maximize the value of customer interactions, whether the interaction involves acquiring a new customer or resolving a problem at an existing customer, and ultimately drive better customer satisfaction and improved corporate performance.
We offer cross-industry and industry-specific versions of our CRM Solutions. The following is a brief summary of each of these applications:
Cross-Industry CRM Solutions
Cross-industry CRM Solutions consist of software applications designed to facilitate sales, marketing and service at any company in any industry. The following is a description of the major products included in our cross-industry CRM Solutions:
Siebel Sales
Siebel Marketing
Siebel Service
Siebel Call Center
Siebel Partner Relationship Management
Siebel Customer Order Management
Siebel Incentive Compensation Management
Industry-Specific CRM Solutions
We believe we have become a leading provider of CRM software applications due in part to our recognition that each industry has different business processes, competitive challenges and information systems requirements, that cannot be addressed with a "one size fits all" approach. Accordingly, we offer the Siebel eBusiness Applications Software Suite in a wide range of industry-specific versions, designed to meet each industry's unique requirements. Our industry solutions contain embedded "best practices" for key business processes for that industry.
Our
industry solutions span twenty-four different industries and are grouped into eight industry sectors as shown below:|
Consumer Sector Apparel and Footwear Consumer Goods Retail |
Communications Wireless Wireline Media |
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Energy Chemicals Oil and Gas Utilities |
Financial Services Institutional Finance Consumer Banking Insurance Healthcare |
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Industrial Automotive High Technology Industrial Manufacturing Aerospace & Defense |
Life Sciences Medical Products Pharmaceuticals |
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Public Sector Government Homeland Security |
Travel and Transportation Travel and Transportation Hospitality |
Siebel Analytics
Siebel Analytics is a family of applications that make it possible for employees throughout an organization to analyze current and historical information collected by the entity to detect problems or opportunities, and then make fact-based decisions to improve the organization's performance. Specifically, organizations can analyze sales, marketing, service, manufacturing, customer and other corporate information. Siebel Analytics helps organizations use the data collected in Siebel CRM Applications, as well as data taken from other internal or external sources, such as information stored in data warehouses or information collected by other software applications. Information can be presented to employees in the form of standard or customized reports, triggered alerts, the results of automated analysis such as data mining, or can be displayed in other software applications that employees use day-to-day, such as the customer profile screen that a call center agent uses when interacting with a customer.
The general functionality of Siebel Analytics includes: combining historical and current information from a variety of sources, delivering necessary information to any and all employees tailored to each user's needs, providing information that can be quickly and easily explored in detail, and enabling automated analysis of volumes of data.
Siebel Employee Relationship Management
Siebel Employee Relationship Management, or ERM, is a set of applications that supports organizational learning, organizational performance and employee service. These applications include Siebel Learning, Siebel Performance Management, and Siebel Employee Service. The following is a brief summary of each of these applications:
Siebel Learning
Siebel Performance Management
Siebel Employee Service
Universal Application Network and Siebel Business Integration Applications
Historically, companies have found it difficult to share data created by different software applications or to link multiple applications together to create processes that work easily across different corporate functions and organizational groups, such as sales and manufacturing. Making data available from one application to another, as well as connecting multiple applications together to create coordinated processes, is known as "integration." Integration efforts have typically required significant time and expense. Overall integration expense can be increased further by "custom integrations," which are implemented one at a time and are unique to each customer.
We, along with other leading technology companies, have developed Universal Application Network to minimize the amount of customization required for integration. Universal Application Network, or UAN, is a design and set of technical standards for data and process integration that is supported by leading integration consultants and makers of integration servers, the software environment that shares data. Based on XML and Web Services standards, UAN includes an industry-standard specification for defining business processes that is supported by the leading providers of integration servers, including BEA Systems, IBM, Microsoft, SeeBeyond, Tibco, Vitria and webMethods.
As part of UAN, we provide packaged software-Siebel Business Integration Applications-that is based upon UAN standards and run on industry-leading integration servers. The Siebel Business Integration Applications provide pre-built data and process integration across multiple applications, eliminating the custom development associated with traditional integration approaches, thereby reducing the risk, cost and time of integration.
Siebel Universal Customer Master
Customer information can often be fragmented and duplicated across business units and communication channels, resulting in an incomplete view of the customer. Lack of unique, complete and correct customer profiles can result in increased operating costs, higher customer attrition, higher customer acquisition costs, exposure to credit risk, difficulty differentiating service for different customer segments and an inability to comply with privacy regulations.
Siebel Universal Customer Master, or Siebel UCM, is a software application that provides organizations with a single master record of customer information. This record can be used by multiple business units and different software systems, ensuring that no matter where or how customer information is used in the organization, it reflects the most accurate customer information available. In addition to storing customer information, Siebel UCM provides additional modules that enable organizations to store a single master record of product or service requests, marketing campaigns and sales activities. Siebel UCM supports several different integration technologies, which assists in lowering its total cost of ownership.
Siebel CRM OnDemand
Siebel CRM OnDemand is a hosted software service offering designed to allow companies to adopt CRM software solutions quickly, easily and in a cost effective manner. Siebel CRM OnDemand offers a standard range of sales, marketing and service software applications, along with certain analytics functionality, to organizations interested in a software application delivered as an online service. Siebel CRM OnDemand software is installed on and run from the computers of a third-party "hosting" partner, which maintains the software and the computers, while the functionality is received by the customer over the Internet.
Please refer to Note 11 to the accompanying consolidated financial statements for a summary of our software license revenues by software product.
Product Development Expense
Since we introduced the first versions of our products, we have expanded the functional and industry-specific breadth and depth of our product footprint. Our competitive position has developed to a large extent because of our emphasis on research and development. During 2003 we continued to invest significant resources in product development to further extend our functional and technological leadership and enhance customer satisfaction. From 2001 to 2003 we invested over $1.0 billion-approximately $333.7 million, $366.2 million and $308.9 million during 2001, 2002 and 2003, respectively-in additional product development. As a result of these investments, we released the latest version of our Siebel eBusiness Applications in the third quarter of 2003 and our new product offering, Siebel CRM OnDemand, in the fourth quarter of 2003. We believe our latest version of Siebel eBusiness Applications and Siebel CRM OnDemand set the standard for technology leadership in the CRM industry.
We currently expect that most of our development of new products and enhancements to existing and future products will be developed internally, with selective acquisitions to compliment and supplement our product development pipeline when deemed prudent. We rely primarily on a combination of patent, copyright, trade secret and trademark laws, confidentiality procedures and contractual provisions to protect our proprietary rights. Please refer to "Risk Factors-We may not be able to protect our proprietary information" for further discussion of proprietary technology and intellectual property.
Our development efforts have resulted in leading CRM, ERM, analytics, and integration software applications. We believe that our current and future product development efforts will continue this history of developing leading software applications. However, our existing and future development efforts may not be completed within our anticipated schedules or, if completed, the products may not have the features or quality necessary to make them successful in the marketplace. We test all of our products prior to their general release and only release our products after the products have equaled or exceeded our high standards. Despite our vigorous testing, software products may contain errors or failures, especially when first introduced or when new versions are released, and could be affected by viruses. Please refer to "Risk Factors-Software errors or defects in our products could reduce revenues" for further discussion of risks associated with product development.
Professional Services
We provide a wide range of professional services to Siebel customers and partners through our worldwide Global Services Organization. Our Global Services Organization, which is comprised of over 2,000 Siebel professionals, is committed to supporting customers through every phase of planning, designing, deploying and using Siebel eBusiness Applications. With its unique access to internal Siebel Systems resources, our Global Services Organization offers in-depth product knowledge and industry-specific expertise through such offerings as implementation services, review and validation services and user adoption services. The following is a brief summary of the primary services offered by our Global Services Organization:
Implementation Services
While our customers frequently rely on third-party systems integrators for the majority of their implementation services, our Global Services Organization often provides a portion of these services to help mitigate risk and ensure project success. Our Global Services Organization partners with the world's leading systems integrators through the Siebel Alliance Program to perform a portion of these implementation services, thereby helping to ensure that our customers receive the full array of services necessary to install, integrate, customize and deploy Siebel eBusiness Applications.
Services offered by our Global Services Organization include the Technical Account Manager program, Siebel Expert Services and Siebel Global Competency Practices. Technical Account Managers serve as the customer's technology advocate throughout the project by sharing their broad experience in management, design, development and deployment. Siebel Expert Services help mitigate project risk by delivering technical implementation audits and reviews throughout the project life cycle. Siebel Global Competency Practices offer new product and industry-specific expertise to help organizations define and implement best practices and business processes for Siebel eBusiness Applications.
Education and User Adoption Solutions
Our Global Services Organization provides comprehensive education and adoption solutions for deploying Siebel eBusiness Applications to end users. Through a variety of offerings, including technical training, end user adoption and sales effectiveness methodologies, the Siebel University and Siebel Multi-Channel Effectiveness Services groups help customers and partners develop competencies needed to fully leverage Siebel eBusiness Applications. Specific user adoption offerings help end users understand and embrace new business processes and Siebel Systems' technologies to achieve measurable business results.
Technical Support
Our Technical Support Organization offers a comprehensive suite of global support programs designed to ensure implementation success and customer satisfaction. Siebel Technical Support, which we refer to as maintenance, is delivered from 12 support centers around the world, where technical support engineers deliver responsive and accurate resolution of service requests via the Internet, email and telephone.
Marketing and Sales
Our sales and service professionals are located in 29 countries, with 37 offices in the United States and 47 offices outside of the United States. Our ability to achieve revenue growth will depend in large part on how successfully we recruit, train and retain sufficient direct sales, technical and global services personnel and how well we continue to establish and maintain relationships with our strategic partners. We believe that the complexity of our products and the large-scale deployments anticipated by our customers require a number of highly trained global services personnel.
Our marketing and sales strategy is composed of the following key elements:
Target Customers in a Broad Range of Industries and the Public Sector
We continue to refine our products to meet the specific requirements of a broad range of industries, such as automotive, communications and media, finance, high technology, manufacturing, energy, consumer goods, travel, transportation and life sciences. We have identified and modeled business processes for more than 20 specific industries and industry segments, and have embedded those business processes in our applications. By ensuring that our applications accommodate a particular industry's needs and methods of business, we believe that we provide greater value to our customers and deepen their ongoing relationship with us. In addition to solutions for commercial industries, we also provide a solution targeted towards the requirements of the public sector, such as federal, state, and local governments, as well as nonprofit organizations.
Maintain and Extend Advanced Technology Position
We provide what we believe to be the industry's most comprehensive family of multi-channel business applications, enabling organizations to sell to, market to and serve customers across multiple channels and lines of business. Siebel eBusiness Applications enable organizations to manage, synchronize and coordinate each customer interaction. Utilizing advanced information technology, Siebel eBusiness Applications are built on a component-based architecture that provides a broad range of functionality for business applications deployments.
We intend to continue investing substantial resources in technological research and development. Our current technological research and development efforts include:
Product Footprint:
Siebel CRM OnDemand:
Business Process Computing:
Universal Application Network:
Smart Web Architecture:
Full Life Cycle Management to Reduce Total Cost of Ownership:
Our technology is designed to enhance usability, provide significant cost savings in deployment and implementation, and assure consistency across customer-facing channels. In addition, automatic application upgrades and remote software distribution help reduce the total cost of ownership associated with deploying Siebel eBusiness Applications and help ensure the success of the deployment.
We continue to invest in improvements to the Siebel Smart Web Architecture to further reduce the total cost of ownership for Siebel deployments. These improvements include simplifying the initial deployment and ongoing operations; reducing the effort and time required to implement and test customizations; and simplifying the process of upgrading from previous versions of our software applications.
Global Deployment Support:
Siebel eBusiness Applications provide support for multiple organizations, allowing companies to define different organizational structures to manage data visibility, security and business processes across both centralized and decentralized deployment locations. We continue to expand the capabilities of previous releases with significant enhancements in the areas of installation and localization, resulting in decreased deployment and maintenance costs for global organizations.
Develop and Maintain Strategic Alliances Globally
Having long recognized the power and value of strategic alliances, one of our core competencies is our ability to develop and maintain long-term global strategic partnerships with some of the largest and most influential corporations in the technology marketplace, including Accenture, Cap Gemini Ernst & Young, Deloitte Consulting, Hewlett-Packard, IBM, Microsoft and Sun Microsystems. These global strategic alliances with industry leaders help ensure that we deliver solutions that meet our global customers' sales, marketing and customer service requirements.
In addition, we have alliance relationships with more than 300 hardware, software, support, integration and training partners to help ensure the successful deployment of Siebel eBusiness Applications across the globe. We believe these alliances enable us to deliver the most comprehensive suite of eBusiness solutions to our customers.
Our global partners as of December 31, 2003, include the following industry leaders:
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Software and Content |
System Integrator |
Platform |
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Avaya, Inc. |
Accenture LTD |
AT&T Corp |
Support Successful Customer Implementations
Our success depends on our customers' successful implementations of Siebel eBusiness Applications. To this end, we actively support the customer's deployment efforts by providing Internet and telephone technical support and comprehensive instructor-led training and by assigning to each customer an account management team that consists of a sales representative, a technical account manager and an executive sponsor.
Expand Global Capabilities
We currently have offices in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Columbia, the Czech Republic, Denmark, Finland, France, Germany, India, Ireland, Italy, Japan, Korea, Mexico, The Netherlands, Norway, Portugal, Singapore, South Africa, Spain, Sweden, Switzerland, the United Kingdom and the United States and have introduced localized versions of Siebel eBusiness Applications in major European and Asian markets. As market conditions warrant, we may increase our direct sales and marketing activities worldwide.
International license revenues for 2001, 2002 and 2003 were $479.3 million, $290.8 million and $240.3 million, respectively, representing 45%, 42% and 50% of software license revenues, respectively. Total international revenues for 2001, 2002 and 2003 were $838.1 million, $619.2 million and $566.5 million, respectively, representing 40%, 38% and 42% of total revenues, respectively. Please refer to Note 11 to the accompanying consolidated financial statements for further discussion of our geographic operations.
Our international operations are subject to a variety of risks, including: (i) foreign currency fluctuations; (ii) economic or political instability; (iii) shipping delays; and (iv) various trade restrictions. Because the vast majority of our software license arrangements are in U.S. dollars, including many of our international license revenues, our exposure to foreign currency fluctuations is limited. Please refer to "Risk Factors-Our international operations involve unique risks" for further discussion of risks related to foreign operations.
Competition
Our products target the market for business applications software. This market is highly competitive, rapidly changing, and significantly affected by new product introductions and the market activities of other industry participants. Our products are specifically targeted at the market for customer, partner and employee relationship information systems, as well as the markets for analytics and application integration. We face competition primarily from our customers' internal information technology departments and systems integrators, as well as other application software providers that offer a variety of products and services designed to address these markets. We believe that most customer deployments have been the result of large internal development projects, custom solutions from systems integrators, or the application of personal and departmental productivity tools to the global enterprise.
Beginning in 2001 and continuing throughout much of 2003, the global economy impacted the competitive dynamics of the business applications market in which we compete in a variety of ways. Specifically, our customers and prospective customers are increasingly evaluating their software procurement needs with a focus on the long term total cost of ownership, which includes the cost of the license and the related professional services, such as implementation, training, and technical support. With significantly lower license costs from competitive solutions, and no license cost for internal projects, our success depends on our ability to adequately communicate the relative capabilities of our products, the total cost of ownership of the various alternative solutions (i.e., versus the cost of only the license), and the total return on investment of each of the various alternatives, as we believe we compete favorably on each of the factors.
Due primarily to our recognition that each industry has different business processes, which we addressed with the introduction of industry-specific versions of our products, we believe we have become a leading provider of business applications that manage customer, partner and employee relationships. We have also undertaken a series of product initiatives to expand the usefulness and reach of business application software functionality, while at the same time reducing the total cost of ownership of our applications. To respond to changing competitive dynamics and focus on the total cost of ownership, we led a team of systems integrators and software vendors in a collaborative effort to reduce the cost of integrating software applications. Through this collaborative effort, we introduced UAN and Siebel Business Integration Applications in the fourth quarter of 2002. UAN is designed to address one of the primary challenges currently facing the software applications industry: driving down the cost of application ownership and maintenance.
Similarly, in a collaborative effort with IBM, we released in the fourth quarter of 2003 Siebel CRM OnDemand, a hosted software offering designed to allow companies to adopt CRM software solutions quickly, easily, and in a cost effective manner. In addition, to improve our customers' ability to make productive use of the information captured in their business applications and to address the growing business intelligence market, we have continued to increase the allocation of our product development resources and to expand our sales efforts related to Siebel Analytics.
A large number of personal, departmental, and other products exist in the business applications market. Our competitors include a number of companies that compete with us primarily within a particular product line (e.g., analytics, interactive selling, etc.) and/or the prospective customer's industry (e.g., life sciences, financial services, etc.). These companies include Amdocs Limited; CAS GmbH; Chordiant Software, Inc.; Dendrite International, Inc.; E.piphany, Inc.; FrontRange Solutions, Inc.; Interact Commerce Corporation; Kana Software, Inc.; ONYX Software Corporation; Pivotal Corporation; Salesforce.com, Inc.; and StayinFront, Inc., among many others. In addition, our competitors include several companies, such as Oracle Corporation, PeopleSoft, Inc. and SAP AG, which compete in a majority of our product lines.
We believe that we compete favorably in this marketplace based on the following competitive advantages: breadth and depth of functionality, modern and enduring Web-based product architecture, tailored industry-specific design, an ability to manage all customer interactions across multiple channels, configurable business objects, support for the global enterprise, scalability allowing support for large user communities and strategic alignments with industry leaders. In general, we have priced our products at or above those of many of our competitors, and we believe this pricing is justified by the scope of functionality delivered and the performance characteristics afforded by our products. As a result, we have approximately 2.2 million deployed users, which we believe well exceeds that of our closest competitors.
Please refer to "Risk Factors-To be successful, we must effectively compete in the business applications market."
Employees
As of December 31, 2003, we had a total of 4,972 employees, of which 1,019 were engaged in sales and marketing; 1,341 were engaged in product development; 2,077 were engaged in global services; and 535 were engaged in information technology support, finance and administration. None of our employees are bound by employment agreements and none of our employees are represented by a labor union. We have not experienced any work stoppages and consider our relations with our employees to be good.
Availability of this Report
We intend to make this annual report publicly available on our website (www.siebel.com) without charge immediately following our filing with the Securities and Exchange Commission ("SEC"). We assume no obligation to update or revise any forward-looking statements in this annual report, whether as a result of new information, future events or otherwise, unless we are required to do so by law. A copy of this annual report is available without charge upon written request to: Corporate Secretary, Siebel Systems, Inc., 2207 Bridgepointe Parkway, San Mateo, California 94404.
Further, a copy of this annual report is located at the SEC's Public Reference Room at 450 Fifth Street, NW, Washington, D.C. 20549. Information on the operation of the Public Reference Room can be obtained by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding our filings at www.sec.gov.
Item 2. Properties
Our principal administrative, sales, marketing, support and research and development facilities are located in San Mateo, California, pursuant to leases that expire between September 2012 and December 2015, and Emeryville, California, pursuant to a lease that expires in March 2013. As of December 31, 2003, we were occupying approximately 667,000 square feet in our San Mateo locations and approximately 200,000 square feet in our Emeryville location. We currently also occupy a number of domestic and international sales and support offices pursuant to leases that expire between 2004 and 2022.
We believe that our current facilities are suitable and adequate for our current needs and suitable additional or substitute space will be available as needed to accommodate expansion of our operations. See Note 6 to the Consolidated Financial Statements for information regarding our lease obligations.
Item 3. Legal Proceedings
On August 22, 2003, we and our Board of Directors settled a derivative suit filed by Teachers' Retirement System of Louisiana ("TRSL"), a Louisiana public trust fund. We believed that TRSL's claims were without merit, but settled the case to avoid the costs and management time involved in litigation. The settlement was approved by the court on October 14, 2003. The derivative suit alleged, among other things, that members of our Board of Directors breached their fiduciary duties by authorizing excessive executive compensation. The derivative plaintiffs sought compensatory and other damages, rescission of certain stock options and other relief. As part of the settlement, we agreed: (i) to implement certain enhancements to our corporate governance policies and (ii) not to oppose the application to the court by TRSL's attorneys for reimbursement of their legal fees in connection with the lawsuit, not to exceed $900,000, which was paid in the fourth quarter of 2003.
On May 6, 2003, the Enforcement Division staff ("Staff") of the SEC contacted us and indicated that a May 1, 2003 article on CBS MarketWatch had raised questions regarding our compliance with Regulation FD. In August 2003, the SEC Staff notified us and two of our officers of the SEC Staff's preliminary decision to recommend that the SEC take enforcement action against us and these officers in regard to statements allegedly made prior to and during an April 30, 2003 dinner. No such enforcement action has been initiated, and no findings have been issued. We, along with our officers, have filed submissions with the SEC in response to the SEC notices and we believe that these submissions contain numerous meritorious defenses to these allegations. As we disclosed during our earnings call on January 21, 2004, it appears that this matter may soon go before the SEC for a decision. If the SEC decides to pursue this matter, we expect that it will continue though its normal course of civil action.
On March 10, 2004, William Wollrab, on behalf of himself and purportedly on behalf of a class of our shareholders, filed an action in the United States District Court for the Northern District of California against us and certain of our officers. This action alleges claims in connection with various public statements made by us and seeks damages together with interest and reimbursement of costs and expenses of litigation. The action is in the very preliminary stages and has not yet been served on either us or the named officers. We anticipate that additional similar actions may be filed in the future. We believe the allegations in this action are completely without merit and we intend to defend vigorously against these claims.
In addition, we are subject to legal proceedings and claims, either asserted or unasserted, that arise in the ordinary course of business. While the outcome of these proceedings and claims cannot be predicted with certainty, management does not believe that the outcome of any pending legal matters will have a material adverse effect on our consolidated financial position, although results of operations or cash flows could be affected in a particular period.
Item 4. Submission of Matters to a Vote of Security Holders
No matters were submitted to a vote of our security holders during the fourth quarter of 2003.
PART II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
(a) Our common stock is traded on the Nasdaq National Market under the symbol "SEBL." The following high and low sales prices were reported by Nasdaq in each quarter during the last two years:
Quarter Ended Low High
- ------------------------------------ -------- --------
March 31, 2002...................... $ 27.25 $ 38.38
June 30, 2002....................... 12.55 34.27
September 30, 2002.................. 5.72 14.92
December 31, 2002................... 5.33 9.50
March 31, 2003...................... 7.15 9.89
June 30, 2003....................... 7.48 12.23
September 30, 2003.................. 8.58 11.50
December 31, 2003................... 9.94 14.56
As of December 31, 2003, we had approximately 1,740 holders of record of our common stock. Our policy has been to reinvest earnings to fund future growth and, accordingly, we have never paid any cash dividends on our common stock and do not expect to pay any such dividends in the foreseeable future. The last reported sale price of our common stock as of February 16, 2004, was $13.92 per share.
(b) We have applied all of the proceeds of our initial public offering to our operations.
(c) We did not repurchase any of our equity securities in the fourth quarter of 2003.
(d) The information required by this Item is incorporated by reference from the section entitled "Section VI. Equity Compensation Plan Information" in Item 7 of this annual report.
Item 6. Selected Financial Data
The following selected financial data should be read in conjunction with our consolidated financial statements and notes thereto and "Management's Discussion and Analysis of Financial Condition and Results of Operations" included elsewhere in this annual report. The selected financial data for each of the years in the three-year period ended December 31, 2003, and as of December 31, 2002 and 2003, is derived from our consolidated financial statements that have been included in this annual report. The selected financial data as of December 31, 1999, 2000 and 2001 and for the years ended December 31, 1999 and 2000, is derived from consolidated financial statements that have not been included in this annual report.
For each of the periods presented, our financial data has been restated to reflect the acquisitions of OnTarget, Inc. in 1999; and OpenSite Technologies, Inc., OnLink Technologies, Inc. and Janna Systems Inc. in 2000; all of which have been accounted for as poolings-of-interests.
Year Ended December 31,
---------------------------------------------------------------
1999 2000 2001 2002 2003
----------- ----------- ----------- ----------- -----------
(in thousands, except per share data and employees)
Financial Data:
Total revenues.......................................... $ 822,454 $1,820,206 $2,084,596 $1,635,307 $1,354,228
Operating income (loss) (1) (2)......................... $ 161,187 $ 322,535 $ 357,882 $ (94,262) $ (33,739)
Net income (loss) (1) (2)............................... $ 110,025 $ 221,899 $ 254,575 $ (35,704) $ (3,396)
Net income (loss) available to
common stockholders (1) (2) (3)........................ $ 56,861 $ 123,144 $ 254,575 $ (35,704) $ (3,396)
Diluted net income (loss) per common share (1) (2) (3).. $ 0.12 $ 0.24 $ 0.49 $ (0.08) $ (0.01)
Basic net income (loss) per common share (1) (2) (3).... $ 0.15 $ 0.29 $ 0.56 $ (0.08) $ (0.01)
Cash and short-term investments......................... $ 685,199 $1,152,584 $1,656,655 $2,161,604 $2,023,206
Total assets............................................ $1,275,601 $2,161,741 $2,744,844 $3,033,018 $2,850,860
Convertible subordinated debentures..................... $ 300,000 $ 300,000 $ 300,000 $ 300,000 $ --
Mandatorily redeemable convertible
preferred stock........................................ $ 80,459 $ -- $ -- $ -- $ --
Total stockholders' equity.............................. $ 644,670 $1,279,946 $1,836,102 $1,957,460 $2,050,226
Cash flows from operations.............................. $ 89,746 $ 438,568 $ 588,201 $ 433,203 $ 188,034
Employees............................................... 3,604 7,389 7,403 5,909 4,972
We completed a restructuring of our operations and an associated workforce reduction during both 2002 and 2003; a tender offer for certain employee options during 2002; and incurred a charge related to certain acquired technology during 2003. Please refer to Notes 2, 8 and 3 to our consolidated financial statements, respectively, for a further discussion of each of these activities.
Accordingly, operating income for 2002 and 2003 has been reduced by an aggregate of $260.2 million and $112.2 million, respectively, related to these charges. In addition, we completed a repurchase of our convertible subordinated debentures in 2003, which resulted in an additional charge of $10.7 million (included in other income, net) to our earnings for 2003. Please refer to Note 5 to the accompanying consolidated financial statements for a further discussion of this charge. On an after-tax basis, these charges reduced earnings for 2002 and 2003 by an aggregate of $166.5 million and $78.6 million, respectively.
In accordance with SFAS No. 142 "Goodwill and Other Intangible Assets" ("SFAS 142"), we ceased amortizing goodwill on January 1, 2002. Amortization of goodwill was not significant for any period presented in the above table. Please refer to Note 3 to the accompanying consolidated financial statements for a further discussion of the impact on our operations of ceasing amortization of goodwill.
Net income has been reduced by the accretion of OpenSite's mandatorily redeemable convertible preferred stock to determine net income available to common stockholders. The accounting for OpenSite's mandatorily redeemable convertible preferred stock required non-cash accretion to the then current fair value of the common stock into which the mandatorily redeemable convertible preferred stock was convertible. This resulted in a non-cash charge to accretion and offsetting credit to mandatorily redeemable convertible preferred stock for each of the years ended December 31, 1999 and 2000, the only periods in which the mandatorily redeemable convertible preferred stock was outstanding. The amount of accretion for a statement of operations period was dependent upon how much the fair value of OpenSite's common stock fluctuated during that period. In connection with our acquisition of OpenSite, the holders of the mandatorily redeemable convertible preferred stock converted their shares pursuant to its existing terms on a one-for-one basis into shares of OpenSite's common stock. Accordingly, we stopped recording accretion on the mandatorily redeemable convertible preferred stock on May 17, 2000, the date of acquisition.
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Executive Summary
The following discussion is provided to enable a better understanding of our operating results for 2003, including (i) a brief discussion of our business and products, (ii) key factors that impacted our performance during 2003, (iii) a summary of our operating results and certain key financial metrics for 2003, and (iv) our outlook for 2004, including certain risks that may impact our on-going operations. This executive summary should be read in connection with the more detailed discussion and analysis of our financial condition and results of operations in this Item 7, the section below in this Item 7 entitled "Risk Factors", and our consolidated financial statements, which are included following Item 15 of this annual report.
Overview of Our Business and Products
We are a leading provider of business applications software. Substantially all of our revenues are derived directly or indirectly from a perpetual license of our software products. Specifically, we license our software solutions in multi-element arrangements that include a combination of our software, customer support and/or professional services (e.g., training or implementation services). Payment terms for our customer arrangements are negotiated with the individual customer and determined based on a variety of factors, including the customer's credit standing and our history with the customer.
Our software applications enable an organization to better manage its relationships with its customers, partners and employees. A substantial portion of our software license revenue is derived from our customer relationship management, or CRM, solutions, which provide organizations with an integrated approach to identifying, acquiring and retaining customers. For example, our CRM applications: (i) provide sales organizations with a comprehensive view into the sales pipeline, enabling sales professionals to identify specific actions that will help them better manage opportunities to rapid closure, (ii) assist marketing organizations to increase campaign response rates and reduce customer-acquisition costs, and (iii) assist service organizations to reduce response times with customers, improving customer satisfaction.
In addition to licensing our CRM applications on a per-user basis, we introduced Siebel CRM OnDemand in the fourth quarter of 2003. Siebel CRM OnDemand is a hosted software solution that provides CRM functionality over the Internet. Siebel CRM OnDemand is provided to our customers for a monthly per-user subscription fee, with a typical contractual period of one year. Siebel CRM OnDemand allows our customers to implement CRM software solutions quickly, easily and cost effectively. Siebel CRM OnDemand integrates with our on-premise licensed suite of products, enabling organizations to deploy our solutions in any combination of online hosted or on-premise delivery models.
In addition to our CRM applications, we provide software solutions that help organizations manage their employee relationships, better analyze corporate and customer data, and lower the cost of integrating software applications. Specifically, our employee relationship management applications enable an organization to increase employee and organizational performance and improve employee satisfaction by aligning employee performance with corporate objectives and providing employees with the information resources they need to be successful. Our business intelligence (otherwise known as analytics) and integration software applications help organizations to more fully leverage the value of their corporate information. Specifically, our analytics applications make it possible to analyze large volumes of corporate data quickly and easily, while our integration applications allow organizations to share data and processes among different software applications.
Our professional services and technical support organizations provide: (i) implementation services (i.e., assistance with the integration of our software with the customers' other software and hardware applications), (ii) training services for our customers regarding how to use our software, and (iii) customer support services, otherwise known as maintenance, which include technical support for the related software product and future product updates.
Our professional services are typically provided over a period of three to six months subsequent to the licensing of our software and, accordingly, our professional services revenues vary directly with the levels of software license revenue generated in the preceding three to six month period. Substantially all of our professional service arrangements are billed on a time and materials basis. Maintenance is typically sold with the related software license for a period of one year and is renewable at the option of the customer on an annual basis thereafter. Our maintenance revenues depend upon both our ability to generate additional software license revenue and annual renewals of maintenance agreements by our existing customer base.
Internal Controls and Corporate Governance
We have historically considered our internal controls over financial reporting a high priority and will continue to do so through a continual review of and resulting improvement in our internal controls. For example, we have substantially completed the documentation and testing of our internal controls as required by Section 404 of the Sarbanes-Oxley Act, or SOX, as of December 31, 2003, a year prior to the date required for companies with a calendar year end. Based on the testing of our internal controls, we believe that our internal controls are functioning as designed and provide reasonable assurance that transactions are recorded as necessary to permit preparation of our financial statements in accordance with generally accepted accounting principles in the United States. With the work we have completed to date, we believe that we are well-positioned for our auditors to issue their attestation report on our internal controls in 2004. In addition, we have formed an Internal Controls Committee, comprised primarily of senior financial and legal personnel, which helps ensure our internal controls over financial reporting are complete, accurate and appropriately documented.
In addition to maintaining robust internal controls, we follow high professional standards in measuring and reporting our financial performance. Specifically, we have adopted a code of ethics for all of our employees and directors, which requires a high level of professionalism and ethical behavior. We believe that our accounting policies are prudent and provide a clear view of our financial performance. We utilize our internal audit function to help ensure that we follow these accounting policies and maintain our internal controls. We have formed a Disclosure Committee, comprised primarily of senior financial and legal personnel, to help ensure the completeness and accuracy of our financial results and disclosures. In addition, prior to the release of our financial results, key members of our management review our operating results and key accounting policies and estimates with our Audit Committee, which is comprised solely of independent members of our Board of Directors. Please refer to the section entitled "Item 10. Directors and Executive Officers of the Registrant" of this annual report for a further discussion of our policies regarding corporate governance and our code of ethics.
Operating Environment and Key Factors Impacting our 2003 Results
Our operating results for 2003 were impacted by several factors, including macro-economic conditions, economic conditions in the information technology industry and a general cautiousness and uncertainty within the application software industry. In addition, we have carefully reviewed our own performance and taken steps that we believe will improve our performance, even in difficult macro- and micro-economic environments. For example, as discussed further below, we completed a further restructuring of our operations during 2003 that we believe will: (i) strengthen our competitive position; (ii) reduce our cost structure, thereby improving our revenue per employee, operating margin and overall operating performance; and (iii) better align our management and organizational structure in order to return to sequential quarterly revenue growth.
Our operating results for 2003 were comprised of two distinct periods: (i) the first half of 2003, which was characterized by declining sequential quarterly software license revenues and declining operating margins; and (ii) the second half of 2003, which was characterized by stabilizing revenue in the third quarter and increasing sequential quarterly software license revenues in the fourth quarter, improvement in operating margin and many of our key financial metrics, and a general growth in our operations, as discussed further below. The following is a brief summary of some of the key factors impacting our operating performance during 2003:
The Economy
We believe that much of the dichotomy in our operating results for 2003 is attributable to economic factors, the decline in the stock market and the associated confidence of corporations in the global economy. Throughout 2001 and continuing through the first half of 2003, economic conditions in many of the countries in which we operate either deteriorated or stabilized at depressed levels. For instance, many of the leading economic indicators showed signs of weakness during this period, corporate and consumer confidence in the economy remained very cautious and unemployment in the United States reached a nine-year high. Further, we believe that geopolitical uncertainties, including hostilities involving the United States, exacerbated corporations' general cautiousness in setting their capital spending budgets.
Beginning in July 2003 and continuing throughout the second half of 2003, economic conditions in many of the countries in which we operate began to show signs of strengthening. For instance, corporate and consumer confidence in the economy improved, the U.S. gross domestic product, or GDP, grew at annualized rate of over 8% in the third quarter and over 4% in the fourth quarter of 2003, and the U.S. Department of Labor continued to report an increase in the number of jobs created throughout the fourth quarter of 2003.
Our operating results mirrored the performance of the global economy. Specifically, many of our key financial metrics (e.g., software license revenues and operating margin) were below our expectations in the first half of 2003, but showed signs of strengthening in the second half, particularly the fourth quarter, of 2003. For example, our software license revenue increased sequentially by 37% from the third to the fourth quarter of 2003. We also achieved an operating margin of 15% in the fourth quarter, in advance of our previous expectations of achievement in late 2004.
Economic Conditions in the Information Technology Industry
We believe that the weak economic conditions that persisted in the first half of 2003 disproportionately impacted the information technology industry in which we operate. Many corporations intensified their efforts to identify and realize potential cost savings in these difficult economic circumstances. As a result, capital spending by corporations--specifically information technology spending--was delayed. In addition, many corporations made capital expenditures in previous years in anticipation of future growth that did not materialize and, accordingly, these corporations have reduced their current capital expenditures until their operations return to positive growth.
As general economic conditions began to improve in the second half of 2003, capital spending by corporations-specifically information technology spending-increased. According to the U.S. Department of Commerce, one of the major contributors to the increase in GDP in the second half of 2003 was purchases of "equipment and software." Our operating results showed a similar improvement in the second half of 2003 as we began to see an increase in the number of companies evaluating their CRM needs. While it is still too early to determine if the recent improvement in both general economic conditions and information technology spending will continue, we believe demand levels may be stabilizing and may also be showing signs of returning to positive growth.
General Cautiousness and Uncertainty
We believe that our results for much of 2003 were negatively impacted by the general cautiousness and uncertainty in the marketplace. Corporations monitored and continue to monitor global tensions and evaluate the potential for another significant terrorist attack. Further, during the first half of 2003, several of our direct and indirect competitors announced their intention to merge or took steps to avoid being acquired by another competitor, which only intensified the uncertainty and cautiousness within the application software industry. As a result, we believe technology spending and, more importantly application software spending, was negatively impacted during the first six to nine months of 2003. For example, a survey of information technology executives in mid 2003 indicated that 61% of such executives had or intended to spend less than their full budget for capital expenditures in 2003.
While this cautiousness and uncertainty within the economy negatively impacted our operating results in the first half of 2003, we believe that the marketplace is generally becoming more "cautiously optimistic" due in part to a tentative economic recovery. For example, recent surveys indicate a growing number of information technology executives plan to increase their company's spending on information technology. Once again, it is still too early to determine if this recent improvement will continue, but we are cautiously optimistic that our operating results may be showing signs of returning to positive growth.
Summary of Our Operating Results for 2003 and Certain Key Financial Metrics
Our operations and financial performance during the first half of 2003 were directly and negatively impacted by the factors discussed above. Specifically, many of our customers and potential customers: (i) delayed the initiation of the purchasing process; (ii) increased the evaluation time of a software purchase; and/or (iii) reduced their capital expenditure budgets, thereby restricting their software procurement to well-defined current needs. As a result of these and other factors, both the number of software license revenue transactions and average transaction size were negatively impacted during the first half of 2003, with individual transactions generating license revenues greater than or equal to $5 million affected to the greatest extent.
In order to reverse the decline in many of our key financial metrics, such as software license revenue, revenue per employee, and operating income, we took several steps to improve our operating performance and sales execution, including the following:
During 2002 and 2003, we maintained many of our previously implemented cost controls. Specifically, management continued to reduce advertising expenditures; maintained our Chief Executive Officer's salary at one dollar per year; deferred merit increases; and reduced discretionary expenditures, such as travel and recruiting.
During 2003, we continued to reduce the discretionary portion of our operating costs through the implementation of various new cost control initiatives, including: (i) tying bonuses more closely to the achievement of financial objectives, (ii) reducing depreciation, primarily through reduced capital expenditures, and (iii) instituting additional procedures to further reduce other discretionary expenditures, such as costs related to outside consultants, travel and recruiting.
Through our continued evaluation of economic conditions in the information technology industry and based upon our expectations regarding revenue levels, we initiated a further restructuring of our operations in the second quarter of 2003 (the "2003 Restructuring"). The 2003 Restructuring was in addition to the previously completed restructuring of our operations and an associated workforce reduction in 2002 (the "2002 Restructuring" and collectively with the 2003 Restructuring, the "2002 and 2003 Restructurings"). We completed the 2003 Restructuring in September 2003.
In the second half of 2003, we began the process of realigning our worldwide sales organization into three geographic operating units-the Americas, Europe Middle East and Africa ("EMEA"), and Asia Pacific. We completed this realignment in early January 2004 and, accordingly, appointed one of our sales executives as the president of each of these geographical units. Each of these presidents report directly to our CEO.
Due primarily to these actions, we were able to improve several key operating metrics.
Key Financial Metrics for 2003
Despite the difficult economic challenges faced throughout the first half of 2003, we were able to improve several key financial metrics and performance indicators, particularly in the second half of 2003. The following is a brief summary of our key financial metrics and operating results for 2002 compared to 2003, along with a quarterly trend analysis for 2003:
Year Ended December 31, Year Ended December 31, 2003
------------------------ -------------------------------------------------
2002 2003 Q1 Q2 Q3 Q4
----------- ----------- ----------- ----------- ----------- -----------
(in thousands, except percentages and DSO)
Revenues:
Software license revenues............................... $ 700,344 $ 482,274 $ 112,092 $ 109,894 $ 110,003 $ 150,285
Maintenance revenues.................................... 422,502 449,345 108,522 113,271 110,046 117,506
Professional services and other revenues................ 512,461 422,609 112,141 110,134 101,383 98,951
----------- ----------- ----------- ----------- ----------- -----------
Total revenues..................................... $1,635,307 $1,354,228 $ 332,755 $ 333,299 $ 321,432 $ 366,742
=========== =========== =========== =========== =========== ===========
Costs and expenses:
Restructuring and acquisition-related expenses (1)...... $ 205,305 $ 112,152 $ -- $ 274 $ 107,216 $ 4,662
All other costs and expenses (2)........................ 1,524,264 1,275,815 336,042 327,934 305,521 306,318
----------- ----------- ----------- ----------- ----------- -----------
Total costs and expenses........................... $1,729,569 $1,387,967 $ 336,042 $ 328,208 $ 412,737 $ 310,980
=========== =========== =========== =========== =========== ===========
Other key financial statistics:
Operating income (loss)................................. $ (94,262) $ (33,739) $ (3,287) $ 5,091 $ (91,305) $ 55,762
Operating margin........................................ (6)% (2)% (1)% 2 % (28)% 15.20 %
Cash and short-term investments......................... $2,161,604 $2,023,206 $2,220,845 $2,301,751 $2,026,960 $2,023,206
Days sales outstanding ("DSO").......................... 63 64 63 58 53 64
Working capital......................................... $1,940,261 $1,708,898 $1,966,169 $2,020,455 $1,756,169 $1,708,898
Long-term debt.......................................... $ 300,000 $ -- $ 300,000 $ 300,000 $ -- $ --
Total stockholders' equity.............................. $1,957,460 $2,050,226 $1,975,710 $2,032,559 $1,972,664 $2,050,226
Cash flows from operations.............................. $ 433,203 $ 188,034 $ 62,811 $ 52,900 $ 37,473 $ 34,850
Please refer to "Restructuring and Related Expenses" and "Purchased In-Process Product Development" in the following pages for a further discussion of these expenses.
Represents total cost of revenues, product development expense, sales and marketing, and general and administrative expenses. We believe these expenses are more representative of our on-going operations.
The following is a brief discussion of the above financial metrics and an analysis of the reasons for the change between 2002 and 2003, including recent trends in our results:
Software license revenues
Despite the decrease in software license revenues on a year-over-year basis in 2003, several key software license metrics began to show signs of improvement, particularly in the second half of 2003. The following table highlights some of the trends regarding certain key software license metrics during 2003 (in thousands, except number of transactions):
Year Ended December 31, 2003
-------------------------------------------------
Q1 Q2 Q3 Q4
----------- ----------- ----------- -----------
Software license summary: (1)
Software license revenues............................... $ 112,092 $ 109,894 $ 110,003 $ 150,285
Number of transactions greater than $5 million.......... 2 2 3 5
Number of transactions greater than $1 million.......... 34 27 19 42
Average transaction size................................ $ 282 $ 344 $ 347 $ 370
Annualized total revenue per employee (2)............... $ 226 $ 233 $ 243 $ 295
Our fourth quarter is impacted by seasonality because many of our customers utilize a significant portion of their capital budgets at the end of their fiscal year and the fourth quarter is the end of our sales quota year. We believe seasonality only accounts for a portion of the increase in our results, as our software license revenues for the fourth quarter exceeded our previous expectations and historical increases from the third quarter. For example, fourth quarter amounts exceeded third quarter amounts by 37% in 2003 versus growth of 24% in comparable periods in 2002.
Calculated as total revenue for the quarter divided by average employees for the quarter, the result of which is multiplied by four (i.e., four quarters) to arrive at an annualized amount.
As the above table indicates, many of our software license metrics improved throughout the year, particularly in the second half of 2003. Specifically, we were able to:
stabilize revenue in the third quarter and return our software license revenues to sequential quarterly growth in the fourth quarter of 2003;
increase the number of our significant transactions. For example, the number of transactions generating software license revenue greater than $5 million increased from two in each of the first two quarters of 2003 to three in the third quarter of 2003 and five in the fourth quarter of 2003. Further, while the number of transactions generating software license revenue greater than $1 million was consistent in both the first half and second half of 2003 (61 transactions in each of these periods), a greater proportion of these transactions were in the $2 to $4 million range in the second half of 2003 compared to the first half of 2003;
increase the average software license transaction size throughout 2003 from $282,000 in the first quarter of 2003 to $370,000 in the fourth quarter of 2003 (our best performance in over seven quarters); and
increase our total revenue per employee throughout 2003 from $226,000 in the first quarter of 2003 to $295,000 in the fourth quarter of 2003.
Management believes much of this improvement is due to: (i) an improving global economy; (ii) an increase in the number of customer evaluations of CRM applications, with a conversion rate comparable to our historical win rates; (iii) the continued realignment of our worldwide sales organization; and (iv) some seasonality with respect to the fourth quarter. While it is still too early to determine if this recent improvement will extend to 2004, we believe that the above factors, coupled with our interactions with our customers, indicate that demand levels may be stabilizing or even showing signs of returning to positive growth.
Maintenance revenues
Professional services and other revenues
Total revenue per employee
Total quarterly costs and expenses
Targeted quarterly operating margin
Elimination of substantially all of our long-term debt
Cash and short-term investments
Increase in overall liquidity
Credit and collections
Working capital
Stockholders' equity
Stock option overhang
Key Milestones Achieved during 2003
The following is a discussion of several key non-financial milestones that we achieved during 2003:
Industry analysts continued to acknowledge our product leadership. For example, Gartner, Inc., a prominent information technology research firm, listed us in the "leader" quadrant position in four of its 2004 CRM Magic Quadrant evaluations1and rated us "Positive" or "Strong Positive" in six of its MarketScope research notes2 for the first half of 2004. The Gartner Magic Quadrant and MarketScope evaluations provide an objective and rigorous analysis of technology suppliers' global capabilities, breadth and depth of functionality, proven scalability, technology innovation, company viability and vision, and their installed customer base. Overall, these reports assess a vendor's success in developing, selling, deploying, supporting and extending its applications. 3
We believe that we were able to maintain our market share at comparable levels to those achieved in 2002 in the majority of the product categories in which we operate and to continue as the technology leader in the CRM market.
In the fourth quarter of 2003, we introduced Siebel CRM OnDemand, a hosted CRM service designed to allow organizations to generate more sales leads, enhance lead qualification and management, improve sales forecasting, shorten sales cycles and provide improved customer service. To further complement our Siebel CRM OnDemand product offering, we acquired UpShot Corporation ("UpShot"), a leading provider of hosted sales automation software applications, in November 2003.
We continued our commitment to innovative product development with the announcement of our new CRM for Everyone product strategy. CRM for Everyone encompasses new industry-specific CRM products, a new analytics platform and suite of analytics applications, new business integration solutions, and Siebel CRM OnDemand.
In addition to our internal development efforts, we completed several key acquisitions during 2003, the most significant of which was the acquisition of UpShot. In addition, we improved our portfolio of technology, both developed and in the process of development, with the acquisitions of certain technology related to our incentive compensation solutions, business analytics solutions and outbound messaging solutions.
Our customer satisfaction levels continued at high levels, with an overall customer loyalty rating of 98%, based on a survey conducted in the third quarter of 2003. Customer loyalty is defined as customers who indicate they intend to continue using, upgrade to, and/or purchase additional products from us.
___________
1
Leader Quadrant, "Magic Quadrant for CRM Field Service Management, 2004"; Leader Quadrant, "Magic Quadrant for CRM CSS Suites, 2004"; Leader Quadrant, "Magic Quadrant for CRM B2B Large-Enterprise Suites, 2004"; Leader Quadrant, "Magic Quadrant for CRM Sales Suite Vendors, 2004."2
Strong Positive Rating, "MarketScope: Customer Service Contact Center Software, 1H04"; Positive Rating, "MarketScope: Sales Configuration Systems, 1H04"; Positive Rating, "MarketScope: Partner Relationship Management, 1H04"; Positive Rating, "MarketScope: Consumer Goods Industry SFA, 1H04"; Positive Rating, "MarketScope: Direct Sales Technologies, 1H04"; Positive Rating, "MarketScope: E-Service Suites, 1H04."3
The Magic Quadrant is copyrighted January and February 2004 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.The MarketScope is copyrighted January and February 2004 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. The MarketScope is intended solely as a research tool. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Outlook for 2004
We intend to continue to work to improve the above financial metrics, including returning our software license and total revenues to sequential quarterly growth and year-over-year growth as the year progresses (i.e., not in the first quarter of 2004). Although uncertainty in global economic conditions continues to make it difficult to predict product demand, we currently anticipate that our software license revenues will increase in 2004 compared to 2003 and that our maintenance revenues and professional services/other revenues will remain comparable to or increase in 2004 compared to 2003. Our ability to grow our maintenance and professional service revenues depends primarily on our ability to continue to grow our quarterly software license revenues. As our software license revenues return to positive growth, we anticipate that our professional services revenue will also return to positive growth and our maintenance revenue will increase incrementally.
Our expectations regarding our software license revenues may be negatively impacted by many factors, including: (i) a deterioration in global economic conditions and/or information technology spending; (ii) corporate and consumer confidence in the economy; (iii) additional terrorist attacks; (iv) geopolitical uncertainties, including continued hostilities involving the United States; (v) continued intense competition, including new technological innovations within our industry; (vi) the uncertainty in the application software industry and resulting reductions in capital expenditures; (vii) the loss of key employees; and (viii) other factors described under "Risk Factors" below.
We expect "total costs and expenses" (excluding the significant unusual charges discussed above incurred in 2003) to remain comparable in 2004 to the levels in 2003. While we believe that the expense savings from the 2003 Restructuring and our cost control initiatives will result in a significant decrease in our annual operating expenses from where operating expenses would have been absent the 2003 Restructuring, we expect these cost savings to be offset or partially offset by: (i) a renewal of merit increases for all employees; (ii) a growth in the number of employees in order to meet an anticipated increase in demand for our products and services; (iii) an increase in marketing expenditures; (iv) an increase in costs associated with our compliance with SOX; and (v) an increase in expenses that vary directly with revenues, such as commissions, incentive compensation and bad debt expense, among others.
With regard to our cost savings, we achieved expense savings from the 2003 Restructuring in the fourth quarter of 2003 (as compared to the second quarter of 2003) in excess of our target of $30 million and we expect to recognize up to an additional $10 million of quarterly savings by the end of 2004 (an aggregate decrease in excess of $40 million in quarterly expenses from where operating expense would have been absent the 2003 Restructuring). We expect that in 2004 we will obtain additional cost savings from the 2003 Restructuring, primarily from an anticipated decline in depreciation expense, decreases in facility-related expenditures and additional savings from the relocation of a portion of our technical support, quality assurance and other product development operations to lower cost labor markets. We believe these quarterly savings of $40 million may be offset by increases in: (i) compensation (e.g., increases in base compensation due to merit increases and the expansion of our workforce (depending on revenue growth), along with increases in incentive compensation), (ii) marketing expenditures, and (iii) commissions, among other expense increases.
As a result of the anticipated increase in our revenues coupled with our continued expense controls, we expect operating income and margin to increase in 2004 from levels obtained in 2003. Our expectations regarding operating income are directly dependent upon our ability to grow software license revenues.
Our expectation regarding expenses, particularly certain marketing and compensation-related expenses, and our operating margin may vary from the above expectations, depending in part on the level of revenue and profits. Specifically, our inability to estimate the timing and amount of our future revenues could significantly impact our future operations. Our sales personnel monitor the status of all proposals, including the estimated closing date and potential dollar amount of each transaction. We aggregate these estimates periodically to generate a sales pipeline and then evaluate the pipeline to identify trends in our business. This pipeline analysis and related estimates of revenue may differ significantly from actual revenues in a particular reporting period as the estimates and assumptions were made using the best available data at the time. Specifically, the slowdown in the global economy and information technology spending, among other factors, has caused and may continue to cause customer purchasing decisions to be delayed, reduced in amount or canceled, all of which have reduced and could continue to reduce the rate of conversion of the pipeline into contracts. A variation in the pipeline or in the conversion rate of the pipeline into contracts could cause us to plan or budget inaccurately and thereby could adversely affect our business, financial condition or results of operations. In addition, because a substantial portion of our software license contracts close in the latter part of a quarter, management may not be able to adjust our cost structure to respond to a variation in the conversion of the pipeline, which may adversely and materially affect our business, financial condition and results of operations.
We currently expect our effective tax rate for 2004 to be approximately 36%. The estimated effective tax rate is based on current tax law and our expected income and may be affected by the jurisdictions in which profits are determined to be earned and taxed and our ability to realize deferred tax assets. As discussed in Note 10 to the accompanying consolidated financial statements, our U.S. Federal income tax returns for 1998, 1999 and 2000 are currently under examination by the Internal Revenue Service ("IRS"). During 2003, we received notices from the IRS of proposed adjustments to these tax returns. While the final resolution of the IRS's ongoing examination is uncertain, we believe that we have made adequate provision in the accompanying consolidated financial statements for any adjustments that the IRS has or may propose with respect to our U.S. Federal income tax returns. The final determination of our tax obligations may exceed the amounts provided by us in the accompanying consolidated financial statements. We will continually review our estimates related to our income tax obligations, including potential assessments from the IRS of additional taxes, penalties and/or interest, and revise our estimates, if deemed necessary. A revision in our estimates of our tax obligations will be reflected as an adjustment to our income tax provision at the time of the change in our estimates. Such a revision could materially impact our effective tax rate, income tax provision, and net income.
Discussion of the Results of Operations for Each of the Years Ended December 31, 2001, 2002 and 2003
Please refer to Note 1 to the accompanying consolidated financial statements and the section entitled "Application of Critical Accounting Policies and Use of Estimates" in the following pages for a description of our accounting policies and our use of estimates.
Revenues
Our total revenues declined on a year-over-year basis during each of the last two years, declining from $2,084.6 million in 2001 to $1,635.3 million in 2002 and $1,354.2 million in 2003. This decrease is primarily due to decreased software license revenues and the resulting impact on our professional services revenues. As more fully explained below, our software license revenues have decreased in each of the last two years primarily due to the weak economic conditions.
Despite these weak economic conditions, we have taken several steps to improve our overall financial performance, including a realignment of our worldwide sales organization in the second half of 2003 and the completion of the 2002 and 2003 Restructurings. As a result of these efforts, we began to see improvement during 2003 of several of our key operating metrics. For example, revenue per average employee increased from $246,000 per employee in 2002 to $249,000 per employee in 2003, which is after a decline during 2002 from $264,000 in 2001. In addition, we achieved revenue per average employee of $295,000 in the fourth quarter of 2003, which were levels that have not been obtained since the first quarter of 2001. While we do not expect to achieve the levels obtained in the fourth quarter for the full year 2004 (primarily due to seasonality with respect to the fourth quarter of each year), we do expect to continue to improve this metric in 2004 from the $249,000 achieved for the full year 2003. The following is a discussion of each component of our total revenues.
Software
The following table sets forth our software license revenues i