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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the fiscal year ended April 28, 2004

or

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission File Number 1-3385

H. J. HEINZ COMPANY
(Exact name of registrant as specified in its charter)



PENNSYLVANIA 25-0542520
(State of Incorporation) (I.R.S. Employer Identification No.)

600 GRANT STREET,
PITTSBURGH, PENNSYLVANIA 15219
(Address of principal executive offices) (Zip Code)


412-456-5700
(Registrant's telephone number)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:



Title of each class Name of each exchange on which registered
------------------- -----------------------------------------

Common Stock, par value $.25 per share New York Stock Exchange;
Pacific Exchange

Third Cumulative Preferred Stock,
$1.70 First Series, par value $10 per share New York Stock Exchange


SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

None.

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No _

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Exchange Act Rule 12b-2). Yes X No _

As of May 28, 2004 the aggregate market value of the Registrant's voting
stock held by non-affiliates of the Registrant was approximately
$15,933,752,021.

The number of shares of the Registrant's Common Stock, par value $.25 per
share, outstanding as of May 28, 2004, was 352,442,803 shares.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant's Proxy Statement for the Annual Meeting of
Shareholders to be held on September 8, 2004, which will be filed with the
Securities and Exchange Commission within 120 days after the end of the
Registrant's fiscal year ended April 28, 2004, are incorporated into Part III,
Items 10, 11, 12, 13, and 14.


PART I

ITEM 1. BUSINESS.

H. J. Heinz Company was incorporated in Pennsylvania on July 27, 1900. In
1905, it succeeded to the business of a partnership operating under the same
name which had developed from a food business founded in 1869 at Sharpsburg,
Pennsylvania by Henry J. Heinz. H. J. Heinz Company and its subsidiaries
(collectively, the "Company") manufacture and market an extensive line of
processed food products throughout the world. The Company's principal products
include ketchup, condiments and sauces, frozen food, soups, beans and pasta
meals, tuna and other seafood products, infant food and other processed food
products.

The Company's products are manufactured and packaged to provide safe,
wholesome foods for consumers, foodservice and institutional customers. Many
products are prepared from recipes developed in the Company's research
laboratories and experimental kitchens. Ingredients are carefully selected,
washed, trimmed, inspected and passed on to modern factory kitchens where they
are processed, after which the finished product is filled automatically into
containers of glass, metal, plastic, paper or fiberboard which are then closed,
processed, labeled and cased for market. Finished products are processed by
sterilization, homogenization, chilling, freezing, pickling, drying, freeze
drying, baking or extruding. Certain finished products and seasonal raw
materials are aseptically packed into sterile containers after in-line
sterilization.

The Company manufactures and contracts for the manufacture of its products
from a wide variety of raw foods. Pre-season contracts are made with farmers for
a portion of raw materials such as tomatoes, cucumbers, potatoes, onions and
some other fruits and vegetables. Dairy products, meat, sugar, spices, flour and
certain other fruits and vegetables are generally purchased on the open market.
Tuna is obtained through spot and term contracts directly with tuna vessel
owners or their cooperatives and by brokered transactions.

The following table lists the number of the Company's principal food
processing factories and major trademarks by region:



Factories
--------------
Owned Leased Major Trademarks
----- ------ ----------------

North America 23 4 Heinz, Classico, Quality Chef, Yoshida, Jack
Daniels*, Catelli, Wyler's, Diana Sauce, Bell
'Orto, Bella Rosa, Pablum, Chef Francisco,
Domani, Dianne's, Ore-Ida, Bagel Bites, Weight
Watchers*, Boston Market*, Smart Ones, Hot Bites,
Poppers, TGI Friday's*, Delimex, Truesoups

Europe 31 3 Heinz, Petit Navire, John West, Mare D'Oro,
Mareblu, Marie Elisabeth, Orlando, Guloso, Linda
McCartney*, Weight Watchers*, Farley's, Farex,
Sonnen Basserman, Plasmon, Nipiol, Dieterba,
Ortobuono, Frank Coopers*, Pudliszki, Go Ahead!*,
Ross, Hak, Honig, De Ruijter

Asia/Pacific 18 4 Heinz, Tom Piper, Wattie's, ABC, Tegel, Chef,
Champ, Craig's, Bruno, Winna, Hellaby, Hamper,
Farley's, Greenseas, Gourmet, Nurture, Complan,
Farex

Other Operating Entities 8 2 Heinz, Olivine, Wellington's, Ganave, Champs,
Royal Pacific, John West
-- --
80 13 * Used under license
-- --


3


The Company also owns or leases office space, warehouses, distribution
centers and research and other facilities throughout the world. The Company's
food processing plants and principal properties are in good condition and are
satisfactory for the purposes for which they are being utilized.

The Company has participated in the development of certain of its food
processing equipment, some of which is patented. The Company regards these
patents as important but does not consider any one or group of them to be
materially important to its business as a whole.

Although crops constituting some of the Company's raw food ingredients are
harvested on a seasonal basis, most of the Company's products are produced
throughout the year. Seasonal factors inherent in the business have always
influenced the quarterly sales and net income of the Company. Consequently,
comparisons between quarters have always been more meaningful when made between
the same quarters of prior years.

The products of the Company are sold under highly competitive conditions,
with many large and small competitors. The Company regards its principal
competition to be other manufacturers of processed foods, including branded
retail products, foodservice products and private label products, that compete
with the Company for consumer preference, distribution, shelf space and
merchandising support. Product quality and consumer value are important areas of
competition.

The Company's products are sold through its own sales force and through
independent brokers, agents and distributors to chain, wholesale, cooperative
and independent grocery accounts, pharmacies, mass merchants, club stores,
foodservice distributors and institutions, including hotels, restaurants and
certain government agencies. For Fiscal 2004, no single customer represented
more than 10% of the Company's sales.

Compliance with the provisions of national, state and local environmental
laws and regulations has not had a material effect upon the capital
expenditures, earnings or competitive position of the Company. The Company's
estimated capital expenditures for environmental control facilities for the
remainder of fiscal year 2005 and the succeeding fiscal year are not material
and are not expected to materially affect either the earnings or competitive
position of the Company.

The Company's factories are subject to inspections by various governmental
agencies, including the United States Department of Agriculture, and the
Occupational Health and Safety Administration, and its products must comply with
the applicable laws, including food and drug laws, such as the Federal Food and
Cosmetic Act of 1938, as amended, and the Federal Fair Packaging or Labeling Act
of 1966, as amended, of the jurisdictions in which they are manufactured and
marketed.

The Company employed, on a full-time basis as of April 28, 2004,
approximately 37,500 persons around the world.

Segment information is set forth in this report on pages 58 through 61 in
Note 16, "Segment Information" in Item 8--"Financial Statements and
Supplementary Data."

Income from international operations is subject to fluctuation in currency
values, export and import restrictions, foreign ownership restrictions, economic
controls and other factors. From time to time, exchange restrictions imposed by
various countries have restricted the transfer of funds between countries and
between the Company and its subsidiaries. To date, such exchange restrictions
have not had a material adverse effect on the Company's operations.

CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a
safe harbor for forward-looking statements made by or on behalf of the Company.
The Company and its representatives may from time to time make written or oral
forward-looking statements, including state-

4


ments contained in the Company's filings with the Securities and Exchange
Commission and in its reports to shareholders. These forward-looking statements
are based on management's views and assumptions of future events and financial
performance. The words or phrases "will likely result," "are expected to," "will
continue," "is anticipated," "should," "estimate," "project," "target," "goal",
"outlook" or similar expressions identify "forward-looking statements" within
the meaning of the Act.

In order to comply with the terms of the safe harbor, the Company notes
that a variety of factors could cause the Company's actual results and
experience to differ materially from the anticipated results or other
expectations expressed in the Company's forward-looking statements. These
forward-looking statements are uncertain. The risks and uncertainties that may
affect operations and financial performance and other activities, some of which
may be beyond the control of the Company, include the following:

- Changes in laws and regulations, including changes in food and drug laws,
accounting standards, taxation requirements (including tax rate changes,
new tax laws and revised tax law interpretations) and environmental laws
in domestic or foreign jurisdictions;

- Competitive product and pricing pressures and the Company's ability to
gain or maintain share of sales as a result of actions by competitors and
others;

- Fluctuations in the cost and availability of raw materials and the
Company's ability to maintain favorable supplier arrangements and
relationships;

- The impact of higher energy costs and other factors affecting the cost of
producing, transporting and distributing the Company's products;

- The Company's ability to generate sufficient cash flows to support
capital expenditures, share repurchase programs, debt repayment and
general operating activities;

- The inherent risks in the marketplace associated with new product or
packaging introductions, including uncertainties about trade and consumer
acceptance, as well as changes in consumer preference;

- The Company's ability to achieve sales and earnings forecasts, which are
based on assumptions about sales volume, product mix and other items;

- The Company's ability to integrate acquisitions and joint ventures into
its existing operations, the availability of new acquisition and joint
venture opportunities and the success of acquisitions, joint ventures,
divestitures and other business combinations;

- The Company's ability to achieve its cost savings objectives, including
any restructuring programs, SKU rationalization programs, working capital
initiatives or other programs;

- The impact of unforeseen economic and political changes in markets where
the Company competes, such as export and import restrictions, currency
exchange rates and restrictions, inflation rates, recession, foreign
ownership restrictions, nationalization and other external factors over
which the Company has no control, including the possibility of increased
pension expense and contributions resulting from continued decline in
stock market returns;

- The performance of businesses in hyperinflationary environments;

- Changes in estimates in critical accounting judgments;

- Interest rate fluctuations and other capital market conditions;

- The effectiveness of the Company's advertising, marketing and promotional
programs;

- Weather conditions, which could impact demand for Company products and
the supply and cost of raw materials;

5


- The impact of e-commerce and e-procurement, supply chain efficiency and
cash flow initiatives;

- The Company's ability to maintain its profit margin in the face of a
consolidating retail environment and large global customers;

- The impact of global industry conditions, including the effect of the
economic downturn in the food industry;

- The Company's ability to offset the reduction in volume and revenue
resulting from participation in categories experiencing declining
consumption rates; and

- With respect to future dividends on Company stock, meeting certain legal
requirements at the time of declaration.

The foregoing list of important factors is not exclusive. The
forward-looking statements are and will be based on management's then current
views and assumptions regarding future events and operating performance and
speak only as of their dates. The Company undertakes no obligation to publicly
update or revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by the securities
laws.

ITEM 2. PROPERTIES.

See table in Item 1.

ITEM 3. LEGAL PROCEEDINGS.

None.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

The Company has not submitted any matters to a vote of security holders
since the last annual meeting of shareholders on September 12, 2003.

6


EXECUTIVE OFFICERS OF THE REGISTRANT

The following is a list of the names and ages of all of the executive
officers of H. J. Heinz Company indicating all positions and offices held by
each such person and each such person's principal occupations or employment
during the past five years. All the executive officers have been elected to
serve until the next annual election of officers, until their successors are
elected, or until their earlier resignation or removal. The annual election of
officers is scheduled to occur on September 8, 2004.



Positions and Offices Held with the Company and
Age (as of Principal Occupations or
Name September 8, 2004) Employment During Past Five Years
---- ------------------- -----------------------------------------------

William R. Johnson 55 Chairman, President, and Chief Executive
Officer since September 2000; President and
Chief Executive Officer from April 1998 to
September 2000.


Joseph Jimenez 44 Executive Vice President--President and Chief
Executive Officer Heinz Europe since July 2002;
Senior Vice President and President--Heinz
North America from September 2001 to July 2002;
President and Chief Executive Officer--Heinz
North America from November 1998 to September
2001.


Arthur B. Winkleblack 47 Executive Vice President and Chief Financial
Officer since January 2002; Acting Chief
Operating Officer--Perform.com and Chief
Executive Officer--Freeride.com at Indigo
Capital (1999-2001); Executive Vice President
and Chief Financial Officer-- C. Dean
Metropoulos & Co. (Provided management services
for consumer product investments of Hicks,
Muse, Tate & Furst) (1998-1999).


Michael J. Bertasso 54 Senior Vice President--President Heinz
Asia/Pacific since September 2002; Senior Vice
President--Strategy, Process and Business
Development from May 1998 to September 2002.

Michael D. Milone 48 Senior Vice President--Supply Chain and
Technical since December 2002; President Rest
of World since December 2003; Chief Executive
Officer Star-Kist Foods, Inc. from June 2002 to
December 2003; Global Category Development from
May 1998 to June 2002; Vice President--Global
Category Development from August 1998 to May
2000.


D. Edward I. Smyth 54 Senior Vice President--Chief Administrative
Officer and Corporate and Government Affairs
since December 2002; Senior Vice President--
Corporate and Government Affairs from May 1998
to December 2002.


Laura Stein 42 Senior Vice President and General Counsel since
January 2000; Assistant General Counsel--
Regulatory Affairs, The Clorox Company from
1998 to January 2000.


7


PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

Information relating to the Company's common stock is set forth in this
report on page 28 under the caption "Stock Market Information", in Item
7--"Management's Discussion and Analysis of Financial Condition and Results of
Operations", and on pages 61 through 62 in Note 17, "Quarterly Results" in Item
8--"Financial Statements and Supplementary Data."

In the fourth quarter of Fiscal 2004, the Company repurchased the following
number of shares of its common stock:



(d) Maximum
(a) Total (c) Total Number of Number of Shares
Number of (b) Average Shares Purchased as that May Yet Be
Shares Price Paid Part of Publicly Purchased Under
Period Purchased per Share Announced Programs the Programs
- ------ ---------- ----------- ------------------- ----------------

January 29, 2004 -
February 25, 2004........ -- -- -- --
February 26, 2004 -
March 24, 2004........... 875,000 $38.13 -- --
March 25, 2004 -
April 28, 2004........... 375,000 $37.43 -- --
---------- ------ -- --
Total...................... 1,250,000 $37.92 -- --
========== ====== == ==


Of the shares repurchased, 1,131,150 shares were acquired under the share
repurchase program authorized by the Board of Directors on June 9, 1999 for a
maximum of 20 million shares. Once that program was completed in April, the
remaining 118,850 shares were repurchased in April under the 15 million program
authorized by the Board of Directors on January 14, 2004. All repurchases were
made in open market transactions. As of April 28, 2004, the maximum number of
shares that may yet be purchased under the 2004 program is 14,881,150.

8


ITEM 6. SELECTED FINANCIAL DATA.

The following table presents selected consolidated financial data for the
Company and its subsidiaries for each of the five fiscal years 2000 through
2004. All amounts are in thousands except per share data.



Fiscal year ended
--------------------------------------------------------------
April 28, April 30, May 1, May 2, May 3,
2004 2003 2002 2001 2000
(52 Weeks) (52 Weeks) (52 Weeks) (52 Weeks) (53 Weeks)
---------- ---------- ---------- ---------- ----------

Sales...................... $8,414,538 $8,236,836 $7,614,036 $6,987,698 $6,892,807
Interest expense........... 211,826 223,532 230,611 262,488 206,996
Income from continuing
operations before
cumulative effect of
change in accounting
principle................ 778,933 555,359 675,181 563,931 780,145
Income from continuing
operations before
cumulative effect of
change in accounting
principle per
share--diluted........... 2.20 1.57 1.91 1.61 2.17
Income from continuing
operations before
cumulative effect of
change in accounting
principle per
share--basic............. 2.21 1.58 1.93 1.62 2.20
Short-term debt and current
portion of long-term
debt..................... 436,450 154,786 702,645 1,870,834 176,575
Long-term debt, exclusive
of current portion (1)... 4,537,980 4,776,143 4,642,968 3,014,853 3,935,826
Total assets............... 9,877,189 9,224,751 10,278,354 9,035,150 8,850,657
Cash dividends per common
share.................... 1.08 1.485 1.6075 1.545 1.445


(1) Long-term debt, exclusive of current portion, includes $125.3 million,
$294.8 million and $23.6 million of hedge accounting adjustments associated
with interest rate swaps at April 28, 2004, April 30, 2003 and May 1, 2002,
respectively. There were no interest rate swaps at May 2, 2001 and May 3,
2000. Long-term debt includes the effects of the prospective classification
of Heinz Finance Company's $325 million of mandatorily redeemable preferred
shares from minority interest to long-term debt beginning in the second
quarter of Fiscal 2004 as a result of the adoption of Statement of Financial
Accounting Standards ("SFAS") No. 150.

Fiscal 2004 results from continuing operations include a gain of $26.3
million ($13.3 million after-tax) related to the disposal of the bakery business
in Northern Europe, costs of $17.1 million pretax ($11.0 million after-tax),
primarily due to employee termination and severance costs related to on-going
efforts to reduce overhead costs, and $4.0 million pretax ($2.8 million
after-tax) due to the write down of pizza crust assets in the United Kingdom.

Fiscal 2003 results from continuing operations include costs related to the
Del Monte transaction and costs to reduce overhead of the remaining businesses
totaling $164.6 million pretax ($113.1 million after-tax). These include
employee termination and severance costs, legal and other professional service
costs and costs related to the early extinguishment of debt. In addition, Fiscal
2003 includes losses on the exit of non-strategic businesses of $62.4 million
pretax ($49.3 million after-tax).

9


Fiscal 2002 results from continuing operations include net restructuring
and implementation costs of $12.4 million pretax ($8.9 million after-tax) for
the Streamline initiative.

Fiscal 2001 results from continuing operations include restructuring and
implementation costs of $101.4 million pretax ($69.0 million after-tax) for the
Streamline initiative, net restructuring and implementation costs of $146.5
million pretax ($91.2 million after-tax) for Operation Excel, a benefit of $93.2
million from tax planning and new tax legislation in Italy, a loss of $94.6
million pretax ($66.2 million after-tax) on the sale of The All American Gourmet
business, company acquisition costs of $18.5 million pretax ($11.7 million
after-tax), the after-tax impact of adopting Staff Accounting Bulletin ("SAB")
No. 101 and Statement of Financial Accounting Standards ("SFAS") No. 133 of
$15.3 million and a loss of $5.6 million pretax ($3.5 million after-tax) which
represents the Company's equity loss associated with The Hain Celestial Group's
fourth quarter results which included charges for its merger with Celestial
Seasonings.

Fiscal 2000 results from continuing operations include net restructuring
and implementation costs of $284.0 million pretax ($190.7 million after-tax) for
Operation Excel, a pretax contribution of $30.0 million ($18.9 million
after-tax) to the H. J. Heinz Company Foundation, a gain of $464.6 million
pretax ($259.7 million after-tax) on the sale of the Weight Watchers classroom
business and a gain of $18.2 million pretax ($11.8 million after-tax) on the
sale of an office building in the U.K.

10


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

EXECUTIVE OVERVIEW

We manufacture and market an extensive line of processed food products
throughout the world. Our principal products include ketchup, condiments and
sauces, frozen food, soups, beans and pasta meals, tuna and other seafood
products, infant food and other processed food products. Our products are sold
under highly competitive conditions, with many large and small competitors. We
regard our principal competition to be other manufacturers of processed foods,
including branded retail products, foodservice products and private label
products that compete with us for consumer preference, distribution, shelf space
and merchandising support. Product quality and consumer value are important
areas of competition.

The following is a summary of the business measures for Fiscal 2004 and
2003 utilized by Senior Management and the Board of Directors to gauge our
business operating performance. Management believes the adjusted GAAP measures
provide additional clarity in understanding the trends of the business as they
provide management with a view of the business excluding special items in both
periods:

KEY PERFORMANCE MEASURES



Change-
Better/(Worse)
April 28, 2004 April 30, 2003 --------------
Continuing Operations (FY04) (FY03) FY04 vs. FY03
- --------------------- -------------- -------------- --------------
(Dollars in millions)

Net Sales............................................... $8,415 $8,237 2.2%
Gross Profit Margin..................................... 36.7% 35.6% 1.1pp
Adjusted Gross Profit Margin (1)........................ 36.7% 36.3% 0.5pp
Marketing (% of Net Sales).............................. 3.6% 3.6% --
Operating Income........................................ $1,379 $1,174 17.5%
Adjusted Operating Income (2)........................... $1,372 $1,361 0.8%
Capital Expenditures (% of Net Sales)................... 2.8% 1.9% (0.9)pp
Cash Conversion Cycle................................... 64 75 11 days
Cash provided by operations less capital expenditures
("Operating Free Cash Flow").......................... $1,017 $ 752 $265
Net Debt -- Excl. Preferred Stock (3)................... $3,344 $3,834 $490
-- Incl. Preferred Stock (3)................... $3,669 $3,834 $165
Pre-Tax ROIC............................................ 24.5% 19.0% 5.5pp
Adjusted Pre-Tax ROIC (4)............................... 24.4% 22.4% 2.0pp


- ---------------

(Totals may not add due to rounding)

(1) Adjusted gross profit for Fiscal 2004 excludes from reported gross profit
($3,088.3 million) $4.0 million for the write down of pizza crust assets in
the United Kingdom. Adjusted gross profit for Fiscal 2003 excludes from
reported gross profit ($2,932.5 million) Del Monte transaction related costs
and costs to reduce overhead of the remaining businesses of $6.1 million and
losses on the exit of non-strategic businesses of $47.3 million.

(2) Adjusted operating income for Fiscal 2004 excludes from reported operating
income ($1,379.3 million) the gain on the disposal of a bakery business in
Northern Europe of $28.8 million, reorganization costs of $17.1 million, and
$4.0 million for the write down of pizza crust assets in the United Kingdom.
Adjusted operating income for Fiscal 2003 excludes from reported operating
income ($1,173.8 million) Del Monte transaction related costs and costs to
reduce

11


overhead of the remaining businesses of $125.0 million and losses on the exit of
non-strategic businesses of $62.4 million.

(3) Net debt is defined as total debt, less cash and cash equivalents and the
value of interest rate swaps of $125.3 million and $294.8 million for Fiscal
2004 and 2003, respectively. Also, in order to provide more meaningful
comparisons in prior periods, the current period calculation of net debt is
shown excluding the effects of the prospective classification of Heinz
Finance Company's $325 million of mandatorily redeemable preferred shares
from minority interest to long-term debt beginning in the second quarter of
Fiscal 2004 as a result of the adoption of Statement of Financial Accounting
Standards ("SFAS") No. 150. Management uses the net debt balance of the
Company as an additional important measure of the Company's liquidity and
financial condition.

(4) Adjusted Pre-Tax ROIC for Fiscal 2004 excludes from reported ROIC (24.5%)
the gain on the disposal of a bakery business in Northern Europe of $26.3
million, reorganization costs of $17.1 million, and $4.0 million for the
write down of pizza crust assets in the United Kingdom. Adjusted Pre-Tax
ROIC for Fiscal 2003 excludes from reported ROIC (19.0%) Del Monte
transaction related costs and costs to reduce overhead of the remaining
businesses of $164.6 million and losses on the exit of non-strategic
businesses of $62.4 million.

The Fiscal 2004 results were in-line with the Company's expectations as:

- Overall, net sales increased 2.2% to $8.41 billion. Volume improved 0.4%,
driven by solid growth in the U.S. Foodservice and Asia/Pacific segments.
These increases were partially offset by declines in Europe, relating
primarily to a reduction in promotional support and trade inventories in
advance of a major restage of the Italian infant feeding business in
Fiscal 2005. Overall, this positive volume performance was a solid result
in light of our significant reduction of low volume and low profit Stock
Keeping Units ("SKUs"). Average pricing was down 0.3%, largely as a
result of our Every Day Low Pricing strategy in U.S. Consumer Products
and market price pressure in our Tegel poultry business in New Zealand.
Foreign exchange for the year contributed 7.3% to growth, which was
largely offset by net divestitures and the deconsolidation of Zimbabwe in
Fiscal 2003.

- Adjusted gross profit margin (defined as adjusted gross profit as a
percentage of net sales) increased by 50 basis points to 36.7%, primarily
driven by our continuing focus on process and system improvements,
productivity initiatives and elimination of low-profit SKU's. These gains
were partially offset by lower average net pricing and increased supply
chain costs in the European seafood business.

- Consumer marketing was stable for the year at 3.6% of net sales as
resources were focused on improved pricing.

- Adjusted operating income increased 0.8% as improvements in the base
business were partially offset by the negative impact of the
deconsolidation of Zimbabwe and increased pension costs.

- Capital expenditures were 2.8% of net sales, resulting in a two-year
average of 2.3% for Fiscal 2003 and 2004.

- The cash conversion cycle continued to show strong improvement, dropping
by 11 days to 64 days. As a result, our operating free cash flow was very
strong for the year, improving 35.2% to $1.02 billion. This strong
operating free cash continues to allow the Company to reinvest in the
business, pay dividends, repurchase shares, and retire debt.

- Net Debt, excluding the impact of SFAS No. 150, was $490 million better
than last year, bringing the cumulative reduction to $1.8 billion over
two years.

- Adjusted pre-tax ROIC was up 200 basis points at 24.4%.

12


SPECIAL ITEMS

DISCONTINUED OPERATIONS

On December 20, 2002, Heinz transferred to a wholly-owned subsidiary ("SKF
Foods") certain assets and liabilities, including its U.S. and Canadian pet food
and pet snacks, U.S. tuna, U.S. retail private label soup and private label
gravy, College Inn broths and its U.S. infant feeding businesses and distributed
all of the shares of SKF Foods common stock on a pro rata basis to its
shareholders. Immediately thereafter, SKF Foods merged with a wholly-owned
subsidiary of Del Monte Foods Company ("Del Monte") resulting in SKF Foods
becoming a wholly-owned subsidiary of Del Monte.

In accordance with accounting principles generally accepted in the United
States of America, the operating results related to these businesses spun off to
Del Monte have been treated as discontinued operations in the Company's
consolidated statements of income. Income from discontinued operations for
Fiscal 2004 relates to a favorable settlement of prior year tax liabilities
related to the spun off businesses. The discontinued operations generated sales
of $1,091.3 million and $1,817.0 million and net income of $88.7 million (net of
$35.4 million in tax) and $158.7 million (net of $69.4 million in tax) for
Fiscal 2003 and 2002, respectively.

DIVESTITURES AND OTHER REORGANIZATION COSTS

During Fiscal 2004, the Company sold its bakery business in Northern Europe
for $57.9 million. The transaction resulted in a pretax gain of $26.3 million
($13.3 million after-tax) which was used to offset the reorganization costs
discussed below and was recorded as a component of Selling, General and
Administrative expense ("SG&A"). This sale impacted approximately 70 employees.

Additionally, the Company recognized reorganization costs of $17.1 million
pretax ($11.0 million after-tax) in Fiscal 2004. These costs were recorded as a
component of SG&A and were primarily due to employee termination and severance
costs. Also, during Fiscal 2004, the Company wrote down pizza crust assets in
the United Kingdom totaling $4.0 million pretax ($2.8 million after-tax) which
has been included as a component of cost of products sold. Management estimates
that these actions impacted approximately 100 employees.

In Fiscal 2003, Del Monte transaction costs and costs to reduce overhead of
the remaining business totaled $164.6 million pretax ($113.1 million after-tax)
and were comprised of $61.8 million for legal, professional and other related
costs, $51.3 million in employee termination and severance costs, $39.6 million
related to the early retirement of debt and $12.0 million in non-cash asset
write-downs. Of this amount, $6.1 million was included in cost of products sold,
$118.9 million in SG&A, and $39.6 million in other expenses, net. Management
estimates that these actions impacted approximately 400 employees excluding
those who were transferred to Del Monte.

In Fiscal 2003, losses on the exit of non-strategic businesses, primarily
the U.K. frozen pizza business and a North American fish and frozen vegetable
business, totaled $62.4 million pretax ($49.3 million after-tax), and were
comprised of $39.7 million in non-cash asset write-downs, $12.1 million in
losses on the sale of businesses and $10.6 million in employee termination,
severance and other exit costs. Of these amounts, $47.3 million was included in
cost of products sold and $15.1 million in SG&A. Management estimates that these
actions impacted approximately 600 employees.

During Fiscal 2004, the Company utilized $49.7 million in severance and
exit cost accruals related to reorganization costs.

13


STREAMLINE

In the fourth quarter of Fiscal 2001, the Company announced a restructuring
initiative named "Streamline". This initiative included a worldwide
organizational restructuring aimed at reducing overhead costs and was completed
in the first half of Fiscal 2003.

During Fiscal 2003, the Company utilized $19.4 million of severance and
exit cost accruals, principally related to its global overhead reduction plan,
primarily in Europe and North America. In addition, as a result of the spin-off
of SKF Foods, a $3.4 million restructuring liability related to ceasing canned
pet food production at the Company's Terminal Island, California facility was
transferred to Del Monte.

During the first quarter of Fiscal 2002, the Company recognized
restructuring and implementation charges totaling $8.3 million pretax ($6.1
million after-tax). In the fourth quarter of Fiscal 2002, the Company recorded a
net charge of $4.1 million pretax ($2.8 million after-tax) to reflect revisions
in original cost estimates. This charge was primarily a result of higher than
expected severance costs (primarily in Europe and the U.S.). Total Fiscal 2002
pretax charges of $3.8 million were classified as cost of products sold and $8.6
million as SG&A.

RESULTS OF CONTINUING OPERATIONS

In the first quarter of Fiscal 2004, the Company changed its segment
reporting to reflect changes in organizational structure and the management of
its business. The Company is now managing and reporting its North American
businesses under two segments, which are designated North American Consumer
Products and U.S. Foodservice. Certain changes were also made to the composition
of the remaining segments. These changes involve the reclassification of certain
operating and non-operating businesses between existing segments. Prior periods
have been restated to conform with the current presentation. (Segment
information is set forth in this report on pages 58 through 61 in Note 16,
"Segment Information" in Item 8--"Financial Statements and Supplementary Data.")

FISCAL YEARS ENDED APRIL 28, 2004 AND APRIL 30, 2003

Sales for Fiscal 2004 increased $177.7 million, or 2.2%, to $8.41 billion.
Sales were favorably impacted by volume of 0.4% and exchange translation rates
of 7.3%. The favorable volume impact is primarily due to strong increases in the
U.S. Foodservice and Asia/Pacific segments. These increases were partially
offset by the impact of SKU rationalization and declines in Europe, relating
primarily to a reduction in promotional support and trade inventories in advance
of a major restage of the Italian infant feeding business in Fiscal 2005. Lower
pricing decreased sales by 0.3%, primarily reflecting the Company's goal to
achieve more competitive net pricing under the Every Day Low Pricing Strategy in
the U.S. retail businesses as well as market price pressure in the Tegel poultry
business in New Zealand. Divestitures, net of acquisitions, reduced sales 5.3%
due primarily to the deconsolidation of Zimbabwe in the third quarter of the
prior year. Domestic operations contributed approximately 38% of consolidated
sales in Fiscal 2004 and Fiscal 2003.

Gross profit increased $155.8 million, or 5.3%, to $3.09 billion, and the
gross profit margin increased to 36.7% from 35.6%. The gross profit margin
increase was primarily driven by the Company's continuing focus on process and
system improvements, productivity initiatives and elimination of less profitable
SKU's. These gains were partially offset by lower overall net pricing for the
Company and increased supply chain costs in the European seafood business. The
aggregate increase in gross profit also benefited from favorable exchange
translation rates, partially offset by the impact of higher pension costs,
divestitures and the write down of U.K. pizza crust assets in the U.K. For
Fiscal 2003, gross profit was also impacted by Del Monte transaction related
costs, costs to reduce overhead of the remaining businesses of $6.1 million and
losses on the exit of non-strategic businesses of $47.3 million.

14


SG&A decreased $49.7 million, or 2.8%, to $1.71 billion, and, as a
percentage of sales, was reduced to 20.3% from 21.4%. The decrease is primarily
due to the gain recorded on the sale of the Northern European Bakery business in
the current year, and decreased marketing expense primarily in the North
American Consumer Products segment reflecting the Company's goal to achieve more
competitive net pricing as discussed above. Additionally, SG&A was impacted in
Fiscal 2004 by reorganization costs of $17.1 million, and in Fiscal 2003 by Del
Monte transaction related costs, costs to reduce overhead of the remaining
businesses of $118.9 million, and losses on the exit of non-strategic businesses
of $15.1 million. The favorable impact of these items was offset by increases in
pension and personnel costs.

Total marketing support (recorded either as a reduction of revenue or as a
component of SG&A) increased $179.4 million, or 8.0%, to $2.44 billion on a
sales increase of 2.2%.

Operating income increased $205.4 million, or 17.5%, to $1.38 billion, and
increased as a percentage of sales to 16.4% from 14.3% as a result of the
changes noted above.

Net interest expense decreased $3.9 million, to $188.5 million, due to
lower debt balances and lower interest rates. This decrease was partially offset
by the prospective classification of the Heinz Finance Company's dividend on its
mandatorily redeemable preferred shares to interest expense from other expense.
This treatment is in accordance with the adoption of SFAS No. 150 (see below for
further discussion) beginning in the second quarter of Fiscal 2004. Other
expense, net, decreased $90.4 million, to $22.2 million, attributable to a $39.6
million pretax charge related to early retirement of debt in Fiscal 2003,
decreased minority interest expense as a result of the Zimbabwe deconsolidation,
the SFAS No. 150 reclassification previously discussed and increased equity
income. The effective tax rate for the current year was 33.3% compared to 36.1%
last year due primarily to improved country mix and effective tax planning. The
current year effective tax rate was unfavorably impacted by 0.4 percentage
points due to the sale of the Northern European bakery business and the prior
year effective tax rate was unfavorably impacted by 1.6 percentage points due in
part to the loss on the disposal of a North American fish and vegetable
business.

Income from continuing operations for Fiscal 2004 was $778.9 million
compared to $555.4 million in Fiscal 2003 (before the cumulative effect of
change in accounting principle related to the adoption of SFAS No. 142). Diluted
earnings per share was $2.20 in the current year compared to $1.57 in the prior
year (before the cumulative effect of change in accounting principle related to
the adoption of SFAS No. 142).

The impact of fluctuating exchange rates for Fiscal 2004 remained
relatively consistent on a line-by-line basis throughout the consolidated
statement of income.

FISCAL YEAR 2004 OPERATING RESULTS BY BUSINESS SEGMENT

NORTH AMERICAN CONSUMER PRODUCTS

Sales of the North American Consumer Products segment decreased $49.1
million, or 2.3%. Sales volume decreased 0.2% as strong increases in Heinz
ketchup and frozen potatoes were more than offset by declines in SmartOnes
frozen entrees, related to the increased popularity of low-carb dieting, which
drove declines in the nutritional frozen entree category in the U.S., as well as
the effects of the rationalization of Boston Market side dishes and Hot Bites
snacks. Lower pricing decreased sales 1.6% consistent with our strategy to
obtain more competitive consumer price points on Boston Market HomeStyle meals,
Heinz gravy, Classico pasta sauces, SmartOnes frozen entrees and Delimex frozen
snacks. Sales increased 0.4% due to the Canadian acquisition of Unifine
Richardson B.V., which manufactures and sells salad dressings, sauces, and
dessert toppings. Divestitures in the prior year reduced sales 2.9% and
favorable exchange translation rates increased sales 1.9%.

15


Gross profit decreased $2.9 million, or 0.3%, to $872.8 million; however,
the gross profit margin increased to 42.3% from 41.4% as manufacturing cost
savings, reflecting significant productivity initiatives and more effective and
efficient new product launches, offset unfavorable pricing and higher commodity
costs. In addition, reorganization costs unfavorably impacted gross profit by
$4.9 million in Fiscal 2003. Operating income increased $82.5 million, or 21.1%,
to $474.1 million, primarily due to decreased consumer marketing expenses
related to the prior year launch of Easy Squeeze!, Boston Market frozen entrees
and Hot Bites snacks, and Ore-Ida Funky Fries. In addition, Fiscal 2004
operating income was unfavorably impacted by reorganization costs of $5.3
million and Fiscal 2003 operating income was unfavorably impacted by Del Monte
transaction related costs and costs to reduce overhead of the remaining
businesses and losses on the exit of non-strategic businesses of $60.9 million.

U.S. FOODSERVICE

U.S. Foodservice's sales increased $113.2 million, or 8.6%. Sales volume
increased sales 2.4% primarily due to increases in Heinz ketchup, Escalon
processed tomato products, Dianne's frozen desserts and single serve condiments
as a result of new customers, successful product innovation and a strengthening
trend in the U.S. restaurant industry. Higher pricing increased sales by 2.7%
chiefly due to Heinz ketchup and single serve condiments. Acquisitions, net of
divestitures, increased sales 3.6%, primarily due to the acquisition of
Truesoups LLC, a manufacturer and marketer of premium frozen soups.

Gross profit increased $34.8 million, or 9.3%, to $409.3 million, and the
gross profit margin increased slightly to 28.6% from 28.5%. These increases are
primarily due to favorable pricing and sales mix, partially offset by higher
commodity costs. In addition, reorganization costs unfavorably impacted gross
profit by $1.1 million for Fiscal 2003. Operating income increased $19.4
million, or 10.1%, to $211.1 million, primarily due to the growth in gross
profit, partially offset by the impact of higher sales volume on Selling &
Distribution expenses ("S&D") and increased General & Administrative expenses
("G&A") attributable to increased personnel and systems costs. In addition,
reorganization costs unfavorably impacted operating income by $3.9 million in
Fiscal 2004 and Del Monte transaction related costs and costs to reduce overhead
of the remaining businesses and losses on the exit of non-strategic businesses
unfavorably impacted operating income by $5.9 million for Fiscal 2003.

EUROPE

Heinz Europe's sales increased $251.2 million, or 8.3%. Favorable exchange
translation rates increased sales by 12.2%. Volumes declined 1.4% due to
decreases in Italian infant feeding, in advance of a restaging in early Fiscal
2005, and in convenience meals, due to promotional timing and the impact of our
previously announced program to reduce low-margin SKU's. These decreases were
partially offset by increases in Heinz ketchup from the successful introduction
of the top-down bottle, and increases in Heinz salad cream, Petite Navire
seafood due to the rebound from the prior year recall and frozen food products.
Pricing decreased 0.3% as price increases on Heinz beans, ready-to-serve soups,
and pasta meals were offset by increased trade promotion spending related to
seafood. Also, prices were lower in Northern Europe as a result of the
Netherland's largest retailer rolling back prices in excess of 8% beginning in
the second quarter. Divestitures reduced sales 2.2%, primarily related to the
sale of the U.K. frozen pizza business, the Northern European bakery business
and a foodservice business in Italy.

Gross profit increased $128.8 million, or 11.3%, to $1,264.8 million, and
the gross profit margin increased to 38.5% from 37.4%. The increase in gross
profit is primarily due to favorable exchange translation rates, partially
offset by increased supply chain costs in our European seafood business, the
volume-related impact of reduced promotions in Heinz's Italian baby food
business, the impact of divestitures and the write down of the U.K. pizza
assets. Additionally, gross profit was unfavorably impacted by $47.4 million for
reorganization costs and losses on the
16


exit of non-strategic businesses in Fiscal 2003. Operating income increased
$97.4 million, or 18.0%, to $639.2 million, primarily attributable to the
favorable change in gross profit and the gain on the sale of the Northern
European bakery business, partially offset by increased G&A expense primarily
related to increased pension expense in the U.K. Operating income was
unfavorably impacted by $58.9 million for reorganization costs and losses on the
exit of non-strategic businesses in Fiscal 2003.

ASIA/PACIFIC

Sales in Asia/Pacific increased $179.7 million, or 16.7%. Favorable
exchange translation rates increased sales by 16.2%. Volume increased sales 2.6%
primarily due to strong sales of Heinz ketchup, Tegel poultry in New Zealand,
Heinz soups in Australia, and ABC sauces in Indonesia. Lower pricing decreased
sales 1.8% related to lower prices on Tegel poultry in New Zealand, partially
offset by price increases in Indonesia on ABC sauces and juice concentrates.
Divestitures, net of acquisitions, reduced sales 0.5%.

Gross profit increased $67.9 million, or 19.8%, to $410.5 million, and the
gross profit margin increased to 32.6% from 31.8%. These increases are primarily
due to favorable exchange translation rates and supply chain improvements in our
Australian and Wattie's businesses, partially offset by Tegel poultry's lower
pricing and higher commodity costs. Operating income increased $45.7 million, or
45.5%, to $146.2 million, primarily due to the growth in gross profit and G&A
reductions in our Australian and Wattie's businesses, partially offset by the
impact of exchange translation rates on SG&A expenses. Additionally, operating
income was unfavorably impacted by reorganization costs of $6.6 million in
Fiscal 2003.

OTHER OPERATING ENTITIES

Sales for Other Operating Entities decreased $317.3 million, or 45.9%,
primarily due to the deconsolidation of the Company's Zimbabwe operations in
Fiscal 2003. The deconsolidation also impacted gross profit and operating
income. Gross profit decreased $83.1 million, or 40.9%, to $120.2 million, and
operating income decreased $81.3 million, or 73.1%, to $29.9 million. Excluding
the Zimbabwe operations in the prior year, sales increased 14.3%, primarily due
to volume increases of 6.2%, and operating income decreased 15.3%. Other than
the impact of Zimbabwe, the other significant impact on operating income was the
recall in the third quarter of Fiscal 2004 of a soy-based infant formula product
sold under the Remedia brand in Israel.

Zimbabwe remains in a period of economic uncertainty. Should the current
situation continue, the Company could experience disruptions and delays
associated with its Zimbabwe operations. Therefore, as of the end of November
2002, the Company deconsolidated its Zimbabwean operations and classified its
remaining net investment of approximately $110 million as a cost investment
included in other non-current assets on the consolidated balance sheets.
Although the Company's business continues to operate and it is able to source
raw materials, the country's economic situation remains uncertain and the
Company's ability to recover its investment could become impaired.

FISCAL YEARS ENDED APRIL 30, 2003 AND MAY 1, 2002

Sales for Fiscal 2003 increased $622.8 million, or 8.2%, to $8.24 billion.
Sales were favorably impacted by pricing of 4.2%, foreign exchange translation
rates of 5.6% and acquisitions of 2.2%. The favorable impact of acquisitions is
primarily related to prior year acquisitions in the North American Consumer
Products and U.S. Foodservice segments. The favorable pricing was realized
primarily in certain highly inflationary countries, Europe and Asia/Pacific.
Sales were negatively impacted by unfavorable volumes of 2.0%, due mainly to
certain highly inflationary countries and the North American Consumer Products
segment, as well as the continued impact of the previously announced SKU
rationalization of low-margin products across the Company. Divestitures

17


reduced sales by 1.8%. Domestic operations contributed approximately 38% of
consolidated sales in Fiscal 2003 compared to 41% in Fiscal 2002.

Gross profit increased $176.5 million, or 6.4%, to $2.93 billion and the
gross profit margin decreased slightly to 35.6% from 36.2%. This gross profit
increase was primarily a result of favorable pricing and exchange translation
rates and the benefit of reduced amortization of intangible assets of
approximately $47.9 million, partially offset by the impact related to Del Monte
transaction related costs and costs to reduce overhead of the remaining
businesses and losses on the exit of non-strategic businesses of $53.4 million
in Fiscal 2003. Fiscal 2002 operating income was also unfavorably impacted by
$3.8 million for net Streamline restructuring charges and implementation costs.

SG&A increased $302.6 million, or 20.8%, to $1.76 billion and increased as
a percentage of sales to 21.4% from 19.1%. The increase is primarily driven by
the impact of Del Monte transaction related costs and costs to reduce overhead
of the remaining businesses and losses on the exit of non-strategic businesses
of $134.0 million in Fiscal 2003, increased S&D expenses, increased marketing
spend across all segments and increased G&A expenses in the Europe and
Asia/Pacific segments. Fiscal 2002 SG&A was also impacted by $8.6 million for
net Streamline restructuring charges and implementation costs.

Total marketing support (recorded either as a reduction of revenue or as a
component of SG&A) increased $199.2 million, or 9.7%, to $2.26 billion on a
sales increase of 8.2%.

Operating income decreased $126.1 million, or 9.7%, to $1.17 billion and
decreased as a percentage of sales to 14.3% from 17.1%. This decrease was
primarily driven by the impact of Del Monte transaction related costs and costs
to reduce overhead of the remaining businesses and losses on the exit of
non-strategic businesses of $187.4 million in Fiscal 2003 and the North American
Consumer Products and U.S. Foodservice segments partially offset by increases in
the Europe and Asia/Pacific segments due to favorable exchange rates and
pricing. Fiscal 2002 operating income was also unfavorably impacted by $12.4
million net Streamline restructuring charges and implementation costs.

Net interest expense decreased $12.0 million to $192.4 million, driven by
lower interest rates and lower average debt. Other expense increased $67.7
million to $112.6 million. The increase is primarily attributable to the $39.6
million pretax charge related to early retirement of debt and increases in
minority interest expense, largely related to increased profitability in the
joint venture in Zimbabwe. The effective tax rate for Fiscal 2003 was 36.1%
compared to 35.7% in Fiscal 2002. The effective tax rate was unfavorably
impacted by 1.6 percentage points in Fiscal 2003 due in part to the loss on
disposal of a North American fish and vegetable business.

Net income for Fiscal 2003 (before the effect of change in accounting
principle related to the adoption of SFAS No. 142) was $555.4 million compared
to $675.2 million in the prior year. Diluted earnings per share (before
cumulative effect of change in accounting principle related to the adoption of
SFAS No. 142) was $1.57 in Fiscal 2003 compared to $1.91 in Fiscal 2002.

The impact of fluctuating exchange rates for Fiscal 2003 remained
relatively consistent on a line-by-line basis throughout the consolidated
statement of income.

FISCAL YEAR 2003 OPERATING RESULTS BY BUSINESS SEGMENT

NORTH AMERICAN CONSUMER PRODUCTS

Sales of the North American Consumer Products segment increased $8.1
million, or 0.4%, to $2.11 billion. Acquisitions, net of divestitures, increased
sales 3.3%, due primarily to the prior year acquisitions of Classico and Aunt
Millie's pasta sauces, Mrs. Grass Recipe soups, Wyler's bouillons and soups,
Delimex frozen Mexican foods, Poppers retail frozen appetizers and licensing
rights to the T.G.I. Friday's brand of frozen snacks and appetizers. Higher
pricing increased sales 0.5%, due
18


mainly to Heinz ketchup, Jack Daniels marinades and grilling sauces, Ore-Ida
frozen potatoes and a reduction in trade promotions related to the launch of Hot
Bites in the prior year, partially offset by Boston Market HomeStyle meals and
appetizers and SmartOnes frozen entrees. Sales volume decreased 3.5% as growth
in SmartOnes frozen entrees and specialty sauces was offset by decreases
primarily in Heinz ketchup and vinegar, Boston Market HomeStyle side dishes,
Ore-Ida Funky Fries and Hot Bites. Favorable exchange translation rates
increased sales 0.3%.

Gross profit decreased $27.2 million, or 3.0%, to $875.7 million, and the
gross profit margin decreased to 41.4% from 42.9% due primarily to unfavorable
sales mix, increased manufacturing costs and costs to exit the Ore-Ida Funky
Fries and Hot Bites product lines, partially offset by reduced amortization
expense on intangible assets with indefinite lives, favorable pricing and
acquisitions. Gross profit was also unfavorably impacted in Fiscal 2003 by $4.9
million for Del Monte transaction related costs and costs to reduce overhead of
the remaining businesses, and in Fiscal 2002 by $2.4 million for net Streamline
restructuring charges and implementation costs. Operating income decreased
$114.1 million, or 22.6%, to $391.7 million due primarily to the change in gross
profit, higher S&D and increased marketing primarily behind Heinz Easy Squeeze!
ketchup, Classico pasta sauce, SmartOnes frozen entrees and Ore-Ida frozen
potatoes. Additionally, operating income was unfavorably impacted by Del Monte
transaction related costs and costs to reduce overhead of the remaining
businesses and losses on the exit of non-strategic businesses in Fiscal 2003 of
$60.9 million and in Fiscal 2002 by net Streamline restructuring charges and
implementation costs of $6.1 million.

U.S. FOODSERVICE

Sales of the U.S. Foodservice segment increased $32.9 million, or 2.6%, to
$1.32 billion. Acquisitions increased sales 2.3%, due to the acquisition of
Dianne's frozen desserts. Lower pricing decreased sales 0.3%. Sales volume
increased 0.5% due primarily to Heinz ketchup and Dianne's frozen desserts.

Gross profit decreased $2.2 million, or 0.6%, to $374.5 million, and the
gross profit margin decreased to 28.5% from 29.4% due primarily to unfavorable
sales mix and increased manufacturing costs, partially offset by favorable
pricing. Operating income decreased $31.0 million, or 13.9%, to $191.7 million
due primarily to higher S&D and G&A expenses, increased marketing primarily
behind the ketchup "Insist on Heinz" campaign. Operating income was also
unfavorably impacted by costs to reduce overhead of the remaining businesses and
losses on the exit of non-strategic businesses in Fiscal 2003 of $5.9 million.

EUROPE

Heinz Europe's sales increased $300.9 million, or 11.0%, to $3.04 billion.
Favorable exchange translation rates increased sales by 11.5%. Higher pricing
increased sales 1.5%, primarily due to Heinz beans, ketchup and soups. Lower
volume decreased sales 1.3%, driven primarily by planned SKU rationalizations
and frozen pizza, partially offset by volume increases in ketchup and frozen
entrees. Divestitures reduced sales by 0.7%.

Gross profit increased $101.4 million, or 9.8%, to $1.14 billion; however,
the gross profit margin decreased to 37.4% from 37.8%. The increase in gross
profit is due primarily to favorable foreign exchange rates, pricing and reduced
amortization expense related to intangible assets. This increase was partially
offset by the unfavorable impact of $47.4 million related to reorganization
costs and losses on the exit of non-strategic businesses in Fiscal 2003.
Operating income increased $12.8 million, or 2.4%, to $541.7 million, primarily
attributable to the favorable change in gross profit, offset partially by
increased SG&A expenses. Fiscal 2003 operating income was also unfavorably
impacted by $58.9 million related to reorganization costs and losses on the exit
of non-strategic businesses, and Fiscal 2002 operating income was unfavorably
impacted by net Streamline restructuring charges and implementation costs of
$3.6 million.

19


ASIA/PACIFIC

Sales in Asia/Pacific increased $166.3 million, or 18.2%, to $1.08 billion.
Favorable exchange translation rates increased sales by 12.9%. Higher pricing
increased sales 3.8%, primarily due to Heinz ready-to-serve soups, poultry,
juices/drinks and sauces. Volume decreased sales 0.1%, driven primarily by
declines driven by planned SKU rationalizations and decreases in cooking oils
and frozen vegetables offset by increases in sauces, poultry and ketchup.
Acquisitions, net of divestitures, increased sales by 1.6%.

Gross profit increased $73.7 million, or 27.4%, to $342.7 million, and the
gross profit margin increased to 31.8% from 29.5%. These increases were due
primarily to favorable foreign exchange rates, increased pricing and reduced
manufacturing costs. During Fiscal 2003, the Company made significant progress
in improving its supply chain and net pricing across our businesses in
Australia, New Zealand and Japan. Operating income increased $29.0 million, or
40.5%, to $100.5 million, primarily due to the change in gross profit, offset
partially by increased marketing and G&A expenses. Fiscal 2003 operating income
was also unfavorably impacted by $6.6 million related to reorganization costs.

OTHER OPERATING ENTITIES

Sales for Other Operating Entities increased $114.6 million, or 19.8%, to
$691.9 million primarily due to favorable pricing in Zimbabwe. Gross profit
increased $28.5 million, or 16.3%, due primarily to favorable pricing. Operating
income increased $35.2 million due primarily to the increase in gross profit;
however, more than half of this increase was offset by increased minority
interest expense recorded below operating income.

LIQUIDITY AND FINANCIAL POSITION

Cash provided by continuing operating activities in Fiscal 2004 increased
by more than 37% to $1,249.0 million from $906.0 million last year. The increase
in Fiscal 2004 versus Fiscal 2003 is primarily due to reductions in working
capital, particularly accounts receivable and accounts payable, across the
Company which resulted in the 11 day improvement in the Company's cash
conversion cycle versus the year ago period. The Company contributed $202
million to its pension plans in Fiscal 2004 compared to $224 million of
contributions in Fiscal 2003.

Cash used for investing activities totaled $261.1 million compared to cash
provided by investing activities of $961.1 million last year. Cash provided by
the spin-off of assets to Del Monte was $1,063.6 million in the prior year.
Acquisitions, net of divestitures, used $41.7 million in cash in Fiscal 2004
compared to providing $41.4 million in the prior year. Capital expenditures
totaled $232.0 million compared to $154.0 million last year and are expected to
increase slightly in Fiscal 2005 when compared with Fiscal 2004.

Cash used for financing activities totaled $643.9 million compared to
$1,416.5 million last year. The Company paid down $74.3 million in long-term
debt during Fiscal 2004, compared to $741.2 million last year. Payments on
commercial paper and short-term borrowings required $144.7 million in Fiscal
2004 compared to $176.2 million last year. Cash used for purchases of treasury
stock, net of proceeds from option exercises, was $57.4 million this year. There
were no treasury stock purchases in the prior year, and proceeds from option
exercises provided $7.5 million in the prior year. Dividend payments totaled
$379.9 million compared to $521.6 million for the same period last year
reflecting a reduction in the dividend rate in the fourth quarter of Fiscal 2003
as a result of the spin off of SKF Foods. On March 10, 2004, the Company
announced that its Board of Directors approved a 5.5% increase in the annual
dividend on common stock for Fiscal 2005 (from 27 cents to 28.5 cents per
quarter), effective with the July 2004 dividend. Fiscal 2005 dividends are
expected to approximate $400 million.

20


The Company's primary measure of cash flow performance is operating free
cash flow. For Fiscal 2004, the Company achieved record operating free cash flow
totaling $1,017.0 million as compared to $752.1 million for the same period a
year ago, or an increase of 35.2%. The increase in operating free cash flow is
the result of higher net income and improved working capital performance,
partially offset by increased capital expenditures. The strong cash flow
performance allowed the Company to make voluntary contributions to several of
the Company's pension plans in the amount of $152 million. The Company
anticipates that operating free cash flow for Fiscal 2005 should be in the range
of $800 million to $1.0 billion.

In Fiscal 2004, the Company continued its debt reduction efforts by
retiring approximately $219 million of debt, offset by an increase in debt of
$89 million as a result of changes in foreign exchange rates. At April 28, 2004,
the Company's net debt was $3.7 billion. Excluding the reclassification of Heinz
Finance Company's preferred stock (see below for further discussion), net debt
would have been $3.3 billion, down approximately $490 million compared to the
year earlier period and down $1.8 billion since the beginning of Fiscal 2003.
The Company expects that over $400 million of long-term debt maturing in Fiscal
2005 will be retired.

The Company has enhanced its liquidity over the past year by reducing
short-term debt to $11.4 million at April 28, 2004 from $146.8 million at April
30, 2003. Over the same time period, cash and cash equivalents have increased by
47.2% to $1.18 billion from $801.7 million. The Company's cash balance together
with its anticipated strong operating cash flow and access to committed and
uncommitted credit facilities and the capital market, if required, should enable
the Company to meet its cash requirements for operations, including capital
expansion programs and dividends to shareholders.

Since the beginning of Fiscal 2002, the Company has significantly increased
the proportion of long-term debt to total debt such that at April 28, 2004
long-term debt represented 91.2% of total debt as compared to a ratio of 61.7%
at May 2, 2001. Through the use of interest rate swaps, the Company has
converted $2.875 billion of fixed rate debt to floating rates in order to
maintain our desired mix of fixed and floating rate debt, while continuing to
maintain long-term financing. The nature and amount of the Company's long-term
and short-term debt as well as the proportionate amount of fixed-rate and
floating-rate debt can be expected to vary as a result of future business
requirements, market conditions and other factors.

Return on average shareholders' equity ("ROE") was 51.6% in Fiscal 2004,
34.7% in Fiscal 2003 and 54.8% in Fiscal 2002. ROE was unfavorably impacted by
9.9% in Fiscal 2003 related to Del Monte transaction related costs, costs to
reduce overhead of the remaining business and losses on the exit of
non-strategic businesses, and 0.6% in Fiscal 2002 related to restructuring and
implementation costs of the Streamline initiative. Pretax return on average
invested capital ("ROIC") was 24.5% in Fiscal 2004, 19.0% in Fiscal 2003 and
22.7% in Fiscal 2002. ROIC was favorably impacted by 0.1% in Fiscal 2004 related
to the gain on the disposal of a bakery business in Northern Europe offset by
reorganization costs and the write down of pizza crust assets in the United
Kingdom. ROIC was unfavorably impacted by 3.5% in Fiscal 2003 related to Del
Monte transaction related costs, costs to reduce overhead of the remaining
business and losses on the exit of non-strategic businesses, and unfavorably
impacted by 0.2% in Fiscal 2002 related to restructuring and implementation
costs of the Streamline initiative.

In September 2001, the Company and H.J. Heinz Finance Company, a subsidiary
of the Company, entered into an $800 million 364-Day Credit Agreement, and a
$1.5 billion Five-Year Credit Agreement, expiring in September 2006. In
September 2003, the 364-day agreement was renewed and the borrowing amount was
reduced to $600 million. These agreements support the Company's commercial paper
borrowings and the remarketable securities. As a result, these borrowings are
classified as long-term debt based upon the Company's ability to refinance these
borrowings on a long-term basis. In addition, the Company had $944 million of
foreign lines of credit available at April 28, 2004.

21


As of April 28, 2004, the Company had $800 million of remarketable
securities due November 2020. These securities are subject to an annual
remarketing on each November 15, and the interest rate is reset on such dates.
If the securities are not remarketed, then the Company is required to repurchase
all of the securities at 100% of the principal amount plus accrued interest. On
November 15, 2003, the securities were remarketed at a coupon of 5.772%.

At April 28, 2004, the Company's long-term debt ratings were A at Standard
& Poor's and Fitch and A-3 at Moody's and the Company's short-term debt ratings
were A-1 at Standard & Poor's, F-1 at Fitch and P-2 at Moody's.

In Fiscal 2004, the cash requirements of reorganization costs were
approximately $47.3 million. Fiscal 2005 cash requirements related to
reorganization costs are expected to be approximately $13 million.

CONTRACTUAL OBLIGATIONS AND OTHER COMMITMENTS

CONTRACTUAL OBLIGATIONS

The Company is obligated to make future payments under various contracts
such as debt agreements, lease agreements and unconditional purchase
obligations. In addition, the Company has purchase obligations for materials,
supplies, services and property, plant and equipment as part of the ordinary
conduct of business. A few of these obligations are long-term and are based on
minimum purchase requirements. In the aggregate, such commitments are not at
prices in excess of current markets. Due to the proprietary nature of some of
the Company's materials and processes, certain supply contracts contain penalty
provisions for early terminations. The Company does not believe that a material
amount of penalties is reasonably likely to be incurred under these contracts
based upon historical experience and current expectations.

The following table represents the contractual obligations of the Company
as of April 28, 2004.



Less than More than
1 year 1-3 years 3-5 Years 5 years Total
----------- ---------- --------- ----------- ----------
(Dollars in millions)

Long Term Debt............ $424,300 $ 498,582 $627,014 $3,265,668 $4,815,564
Capital Lease
Obligations............. 3,012 5,692 5,648 37,430 51,782
Operating Leases.......... 63,928 88,457 55,237 248,448 456,070
Purchase Obligations...... 440,723 252,543 34,541 11,344 739,151
Other Long-Term
Liabilities Recorded on
the Balance Sheet....... 60,000 167,474 145,000 158,000 530,474
-------- ---------- -------- ---------- ----------
Total................ $991,963 $1,012,748 $867,440 $3,720,890 $6,593,041
======== ========== ======== ========== ==========


Other long-term liabilities primarily consist of certain specific incentive
compensation arrangements. The following long-term liabilities included on the
consolidated balance sheet are excluded from the table above: income taxes,
minority interest and insurance accruals. The Company is unable to estimate the
timing of the payments for these items.

OFF-BALANCE SHEET ARRANGEMENTS AND OTHER COMMITMENTS

The Company does not have material financial guarantees or other
contractual commitments that are reasonably likely to adversely affect
liquidity. In addition, the Company does not have any related party transactions
that materially affect the results of operations, cash flow or financial
condition.

22


MARKET RISK FACTORS

The Company is exposed to market risks from adverse changes in foreign
exchange rates, interest rates, commodity prices and production costs. As a
policy, the Company does not engage in speculative or leveraged transactions,
nor does the Company hold or issue financial instruments for trading purposes.

FOREIGN EXCHANGE RATE SENSITIVITY: The Company's cash flow and earnings
are subject to fluctuations due to exchange rate variation. Foreign currency
risk exists by nature of the Company's global operations. The Company
manufactures and sells its products in a number of locations around the world,
and hence foreign currency risk is diversified.

The Company may attempt to limit its exposure to changing foreign exchange
rates through both operational and financial market actions. These actions may
include entering into forward or option contracts to hedge existing exposures,
firm commitments and forecasted transactions. The instruments are used to reduce
risk by essentially creating offsetting currency exposures. The following table
presents information related to foreign currency contracts held by the Company:



Aggregate Notional Amount Net Unrealized Gains/(Losses)
------------------------------- -------------------------------
April 28, 2004 April 30, 2003 April 28, 2004 April 30, 2003
-------------- -------------- -------------- --------------
(Dollars in millions)

Purpose of Hedge:
Intercompany cash flows......... $302 $ 95 $(0.8) $0.8
Forecasted purchases of raw
materials and finished goods
and foreign currency
denominated obligations....... 466 470 (5.8) 0.5
Forecasted sales and foreign
currency denominated assets... 215 150 -- 2.3
---- ---- ----- ----
$983 $715 $(6.6) $3.6
==== ==== ===== ====


As of April 28, 2004, the Company's contracts to hedge forecasted
transactions mature in one year. Contracts that meet qualifying criteria are
accounted for as foreign currency cash flow hedges. Accordingly, the effective
portion of gains and losses is deferred as a component of other comprehensive
loss and is recognized in earnings at the time the hedged item affects earnings.
Any gains and losses due to hedge ineffectiveness or related to contracts which
do not qualify for hedge accounting are recorded in current period earnings in
other income and expense.

Substantially all of the Company's foreign affiliates' financial
instruments are denominated in their respective functional currencies.
Accordingly, exposure to exchange risk on foreign currency financial instruments
is not material. (See Note 14 to the consolidated financial statements.)

INTEREST RATE SENSITIVITY: The Company is exposed to changes in interest
rates primarily as a result of its borrowing and investing activities used to
maintain liquidity and fund business operations. The nature and amount of the
Company's long-term and short-term debt can be expected to vary as a result of
future business requirements, market conditions and other factors. The Company's
net debt obligations totaled $3.67 billion (or $3.34 billion excluding the
reclassification of preferred stock) and $3.8 billion at April 28, 2004 and
April 30, 2003, respectively. The Company's debt obligations are summarized in
Note 8 to the consolidated financial statements.

In order to manage interest rate exposure, the Company utilizes interest
rate swaps in order to convert fixed-rate debt to floating. These derivatives
are primarily accounted for as fair value hedges. Accordingly, changes in the
fair value of these derivatives, along with changes in the fair value of the
hedged debt obligations that are attributable to the hedged risk, are recognized
in current period earnings. Based on the amount of fixed-rate debt converted to
floating as of April 28, 2004, a variance of 1/8% in the related interest rate
would cause annual interest expense

23


related to this debt to change by approximately $3.6 million. The following
table presents additional information related to interest rate contracts
designated as fair value hedges by the Company:



April 28, 2004 April 30, 2003
-------------- --------------
(Dollars in millions)

Pay floating swaps--notional amount..................... $2,767.4 $2,550.0
Net unrealized gains.................................... $ 125.3 $ 294.8
Weighted average maturity (years)....................... 12.4 14.1
Weighted average receive rate........................... 6.37% 6.47%
Weighted average pay rate............................... 2.18% 2.32%


The Company had interest rate contracts with total notional amounts of
$907.6 million and $400 million at April 28, 2004 and April 30, 2003,
respectively, that do not meet the criteria for hedge accounting but effectively
mitigate interest rate exposures. These derivatives are accounted for on a full
mark-to-market basis through current earnings and their weighted average
maturity is less than twelve months from the fiscal year-end. In connection with
one of the interest rate swaps, the Company maintains a cash investment with the
counterparty and receives a market rate of interest. The amount of the cash
investment fluctuates and was $165.6 million at April 28, 2004. Net unrealized
gains related to these interest rate contracts totaled $4.5 million and $2.1
million at April 28, 2004 and April 30, 2003, respectively.

COMMODITY PRICE SENSITIVITY: The Company is the purchaser of certain
commodities such as corn, soybean oil and soybean meal. The Company generally
purchases these commodities based upon market prices that are established with
the vendor as part of the purchase process. The Company may enter into commodity
futures, swaps and option contracts to reduce the effect of price fluctuations
on forecasted purchases. The Company had no outstanding commodity contracts at
April 28, 2004. The Company held commodity contracts to hedge certain forecasted
purchases with a notional amount of $21 million at April 30, 2003. Such
contracts generally have a term of less than one year, and are accounted for as
cash flow hedges if they meet certain qualifying criteria. Accordingly, the
effective portion of gains and losses is deferred as a component of other
comprehensive loss and is recognized as part of cost of products sold at the
time the hedged item affects earnings. Any gains and losses due to hedge
ineffectiveness or related to contracts which do not qualify for hedge
accounting are recorded in current period earnings in other income and expense.
Net unrealized losses related to commodity contracts held by the Company were
not significant at April 30, 2003.

EFFECT OF HYPOTHETICAL 10% FLUCTUATION IN MARKET PRICES: As of April 28,
2004, the potential gain or loss in the fair value of the Company's outstanding
foreign currency contracts and interest rate contracts assuming a hypothetical
10% fluctuation in currency rates and swap rates, respectively, would be
approximately:



Fair Value Effect
-----------------
(Dollars in
millions)

Foreign currency contracts.................................. $ 85
Interest rate swap contracts................................ $119


However, it should be noted that any change in the fair value of the
contracts, real or hypothetical, would be significantly offset by an inverse
change in the value of the underlying hedged items. In relation to currency
contracts, this hypothetical calculation assumes that each exchange rate would
change in the same direction relative to the U.S. dollar.

24


RECENTLY ISSUED ACCOUNTING STANDARDS

In December, 2003, the Financial Accounting Standards Board ("FASB") issued
a revision to SFAS No. 132, "Employers' Disclosures about Pensions and Other
Postretirement Benefits." This revised statement requires additional annual
disclosures regarding types of pension plan assets, investment strategy, future
plan contributions, expected benefit payments and other items. The statement
also requires quarterly disclosure of the components of net periodic benefit
cost and plan contributions. The annual disclosures have been included in the
Company's Form 10-K for its fiscal year ended April 28, 2004, and the quarterly
disclosures will be required beginning in the first quarter of Fiscal 2005.

In December, 2003, the Medicare Prescription Drug, Improvement and
Modernization Act of 2003 ("the Act") was signed into law. The Act introduced a
prescription drug benefit under Medicare (Medicare Part D) and a federal subsidy
to sponsors of retirement health care plans that provide a benefit that is at
least actuarially equivalent to Medicare Part D. In accordance with FASB Staff
Position 106-1, the Company elected to defer recognizing the effects of the Act
on the accounting for its retirement health care plans in Fiscal 2004. In May
2004, the FASB issued Staff Position 106-2, providing final guidance on
accounting for the Act. The Staff Position 106-2 will be implemented by the
Company in the second quarter of Fiscal 2005. The Company is currently
evaluating the impact of this guidance on the Company's financial position,
results of operations and cash flows.

In December 2003, the FASB issued FASB Interpretation ("FIN") No. 46-R,
"Consolidation of Variable Interest Entities." FIN No. 46-R, which modifies
certain provisions and effective dates of FIN No. 46, sets forth criteria to be
used in determining whether an investment in a variable interest entity should
be consolidated, and is based on the general premise that companies that control
another entity through interests other than voting interests should consolidate
the controlled entity. The provisions of FIN No. 46 became effective for the
Company during its fourth quarter of Fiscal 2004. The adoption of this new
standard did not have a material impact on the Company's financial position,
results of operations or cash flows.

In May 2003, the FASB issued SFAS No. 150, "Accounting for Certain
Financial Instruments with Characteristics of both Liabilities and Equity". This
statement affects the classification, measurement and disclosure requirements of
certain freestanding financial instruments including mandatorily redeemable
shares. SFAS No. 150 was effective for the Company for the second quarter of
Fiscal 2004. The adoption of SFAS No. 150 required the prospective
classification of Heinz Finance Company's $325 million of mandatorily redeemable
preferred shares from minority interest to long-term debt and the $5.1 million
quarterly preferred dividend from other expenses to interest expense beginning
in the second quarter ending October 29, 2003, with no resulting effect on the
Company's profitability.

In December 2002, the FASB issued SFAS No. 148, "Accounting for Stock-Based
Compensation--Transition and Disclosure--an amendment of FASB Statement No.
123". SFAS No. 148 provides alternative methods of transition for entities that
voluntarily change to the fair value method of accounting for stock-based
employee compensation, and it also amends the disclosure provisions of SFAS No.
123 to require prominent disclosure about the effects of an entity's accounting
policy decisions with respect to stock-based employee compensation in both
annual and interim financial reporting. The disclosure provisions of SFAS No.
148 were effective for the Company at April 30, 2003. The Company is currently
evaluating its policy for recognizing expense related to stock options.

Effective May 2, 2002, the Company adopted SFAS No. 142, "Goodwill and
Other Intangible Assets." Under this standard, goodwill and intangibles with
indefinite useful lives are no longer amortized. As a result of adopting SFAS
No. 142, the Company recorded a transitional impairment charge which was
calculated as of May 2, 2002, and recorded as an effect of a change in
accounting principle in the fiscal year ended April 30, 2003, of $77.8 million.
There was no tax effect associated
25


with this charge. The charge, which relates to certain of the Company's
reporting units, has been reflected in its segments as follows: Europe $54.6
million, Asia/Pacific $2.7 million and Other Operating Entities $20.5 million.

DISCUSSION OF SIGNIFICANT ACCOUNTING ESTIMATES

In the ordinary course of business, the Company has made a number of
estimates and assumptions relating to the reporting of results of operations and
financial condition in the preparation of its financial statements in conformity
with accounting principles generally accepted in the United States of America.
Actual results could differ significantly from those estimates under different
assumptions and conditions. The Company believes that the following discussion
addresses the Company's most critical accounting policies, which are those that
are most important to the portrayal of the Company's financial condition and
results and require management's most difficult, subjective and complex
judgments, often as a result of the need to make estimates about the effect of
matters that are inherently uncertain.

Marketing Costs -- Trade promotions are an important component of the sales
and marketing of the Company's products, and are critical to the support of its
business. Trade promotion costs include amounts paid to encourage retailers to
offer temporary price reductions for the sale of the Company's products to
consumers, amounts paid to obtain favorable display positions in retailers'
stores, and amounts paid to customers for shelf space in retail stores. Accruals
for trade promotions are recorded primarily at the time of sale of product to
the customer based on expected levels of performance. Settlement of these
liabilities typically occurs in subsequent periods primarily through an
authorized process for deductions taken by a customer from amounts otherwise due
to the Company. As a result, the ultimate cost of a trade promotion program is
dependent on the relative success of the events and the actions and level of
deductions taken by the Company's customers for amounts they consider due to
them. Final determination of the permissible deductions may take extended
periods of time.

Inventories -- Inventories are stated at the lower of cost or market value.
Cost is principally determined by the average cost method. The Company records
adjustments to the carrying value of inventory based upon its forecasted plans
to sell its inventories. The physical condition (e.g., age and quality) of the
inventories is also considered in establishing its valuation. These adjustments
are estimates, which could vary significantly, either favorably or unfavorably,
from actual requirements if future economic conditions, customer inventory
levels or competitive conditions differ from our expectations.

Property, Plant and Equipment -- Land, buildings and equipment are recorded
at cost and are depreciated on a straight-line method over the estimated useful
lives of such assets. Changes in circumstances such as technological advances,
changes to the Company's business model or changes in the Company's capital
strategy could result in the actual useful lives differing from the Company's
estimates. In those cases where the Company determines that the useful life of
buildings and equipment should be shortened, the Company would depreciate the
net book value in excess of the salvage value, over its revised remaining useful
life thereby increasing depreciation expense. Factors such as changes in the
planned use of fixtures or software or closing of facilities could result in
shortened useful lives.

Investments and Long-lived Assets -- Investments and long-lived assets,
including fixed assets and intangible assets with finite useful lives, are
evaluated periodically by the Company for impairment whenever events or changes
in circumstances indicate that the carrying amount of any such asset may not be
recoverable. If the sum of the undiscounted cash flows is less than the carrying
value, the Company recognizes an impairment loss, measured as the amount by
which the carrying value exceeds the fair value of the asset. The estimate of
cash flow requires significant management judgement and requires, among other
things, certain assumptions about future

26


volume, revenue and expense growth rates, foreign exchange rates, market value
devaluation and inflation, and as such may differ from actual cash flows.

Goodwill and Indefinite Lived Intangibles -- Carrying values of goodwill
and intangible assets with indefinite lives are reviewed periodically for
possible impairment in accordance with SFAS No. 142, "Goodwill and Other
Intangible Assets". The Company's impairment review is based on a discounted
cash flow approach that requires significant management judgments similar to
those noted above for long-lived assets, and the selection of an appropriate
discount rate. Impairment occurs when the carrying value of the reporting unit
exceeds the discounted present value of the cash flows for that reporting unit.
An impairment charge is recorded for the difference between the carrying value
and the net present value of estimated future cash flows, which represents the
estimated fair value of the asset. The Company uses its judgment in assessing
whether assets may have become impaired between annual valuations. Indicators
such as unexpected adverse economic factors, unanticipated technological change
or competitive activities, loss of key personnel, and acts by governments and
courts, may signal that an asset has become impaired.

Retirement Benefits -- The Company sponsors pension and other retirement
plans in various forms covering substantially all employees who meet eligibility
requirements. Several statistical and other factors that attempt to anticipate
future events are used in calculating the expense and liability related to the
plans. These factors include assumptions about the discount rate, expected
return on plan assets, turnover rates and rate of future compensation increases
as determined by the Company, within certain guidelines. The discount rate
assumptions used to value pension and postretirement benefit obligations reflect
the rates available on high quality fixed income investments available (in each
country in which the Company operates a benefit plan) as of the measurement
date. The weighted average discount rate used to measure the projected benefit
obligation for the year ending April 28, 2004 was reduced to 5.8% as of April
28, 2004 from 5.9% as of April 30, 2003.

Over time, the expected rate of return on pension plan assets should
approximate the actual long-term returns. In developing the expected rate of
return, the Company considers actual real historic returns on asset classes, the
investment mix of plan assets, investment manager performance and projected
future returns of asset classes developed by respected consultants. The weighted
average expected rate of return on plan assets used to calculate annual expense
was 8.2% for the year ended April 28, 2004, 8.9% for the year ended April 30,
2003 and 9.2% for the year ended May 1, 2002. For purposes of calculating Fiscal
2005 expense, the weighted average rate of return will remain at approximately
8.2%.

In addition, the Company's actuarial consultants also use subjective
factors such as withdrawal and mortality rates to estimate these factors. The
actuarial assumptions used by the Company may differ materially from actual
results due to changing market and economic conditions, higher or lower
withdrawal rates or longer or shorter life spans of participants. These
differences may result in a significant impact to the amount of pension expense
recorded by the Company.

Income Taxes -- The Company computes its annual tax rate based on the
statutory tax rates and tax planning opportunities available to it in the
various jurisdictions in which it earns income. Significant judgment is required
in determining the Company's annual tax rate and in evaluating its tax
positions. The Company establishes reserves when it becomes probable that a tax
return position that it considers supportable may be challenged and that the
Company may not succeed in completely defending that challenge. The Company
adjusts these reserves in light of changing facts and circumstances, such as the
settlement of a tax audit. The Company's annual tax rate includes the impact of
reserve provisions and changes to reserves. While it is often difficult to
predict the final outcome or the timing of resolution of any particular tax
matter, the Company believes that its reserves reflect the probable outcome of
known tax contingencies. Favorable resolution would be recognized as a reduction
to the Company's annual tax rate in the year of

27


resolution. The Company's tax reserves are presented in the balance sheet
principally within accrued income taxes.

The Company records valuation allowances to reduce deferred tax assets to
the amount that is more likely than not to be realized. When assessing the need
for valuation allowances, the Company considers future taxable income and
ongoing prudent and feasible tax planning strategies. Should a change in
circumstances lead to a change in judgment about the realizability of deferred
tax assets in future years, the Company would adjust related valuation
allowances in the period that the change in circumstances occurs, along with a
corresponding increase or charge to income.

INFLATION

In general, costs are affected by inflation and the effects of inflation
may be experienced by the Company in future periods. Management believes,
however, that such effects have not been material to the Company during the past
three years in the United States or in foreign non-hyperinflationary countries.
The Company operates in certain countries around the world, such as Argentina,
Venezuela and Zimbabwe, that have experienced hyperinflation. In
hyperinflationary foreign countries, the Company attempts to mitigate the
effects of inflation by increasing prices in line with inflation, where
possible, and efficiently managing its working capital levels.

The impact of inflation on both the Company's financial position and
results of operations is not expected to adversely affect Fiscal 2005 results.
The Company's financial position continues to remain strong, enabling it to meet
cash requirements for operations, including anticipated additional pension plan
contributions, capital expansion programs and dividends to shareholders.

STOCK MARKET INFORMATION

H. J. Heinz Company common stock is traded principally on The New York
Stock Exchange and the Pacific Exchange, under the symbol HNZ. The number of
shareholders of record of the Company's common stock as of May 28, 2004
approximated 47,600. The closing price of the common stock on The New York Stock
Exchange composite listing on April 28, 2004 was $38.08. The value of the SKF
Foods stock that was distributed to shareholders on December 20, 2002 was
estimated to be $3.45 immediately prior to the merger of SKF Foods with Del
Monte.

Stock price information for common stock by quarter follows:



Stock Price Range
-----------------
High Low
------ ------

2004
First....................................................... $34.40 $29.71
Second...................................................... 35.67 31.98
Third....................................................... 36.62 34.89
Fourth...................................................... 38.95 35.37

2003
First....................................................... $43.19 $34.00
Second...................................................... 39.50 30.31
Third....................................................... 35.28 31.84
Fourth...................................................... 32.31 29.05


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

This information is set forth in this report in Item 7--"Management's
Discussion and Analysis of Financial Condition and Results of Operations" on
pages 23 through 24.

28


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

TABLE OF CONTENTS



Report of Independent Registered Public Accounting Firm..... 30
Consolidated Statements of Income........................... 31
Consolidated Balance Sheets................................. 32
Consolidated Statements of Shareholders' Equity............. 34
Consolidated Statements of Cash Flows....................... 36
Notes to Consolidated Financial Statements.................. 37


29


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders of
H. J. Heinz Company:

In our opinion, the accompanying consolidated balance sheets and the
related consolidated statements of income, shareholders' equity and cash flows
present fairly, in all material respects, the financial position of H. J. Heinz
Company and its subsidiaries (the "Company") at April 28, 2004 and April 30,
2003, and the results of their operations and their cash flows for each of the
three years in the period ended April 28, 2004, in conformity with accounting
principles generally accepted in the United States of America. In addition, in
our opinion, the financial statement schedule listed in the index appearing
under Item 15(a)(2) presents fairly, in all material respects, the information
set forth therein when read in conjunction with the related consolidated
financial statements. These financial statements and the financial statement
schedule are the responsibility of the Company's management. Our responsibility
is to express an opinion on these financial statements and the financial
statement schedule based on our audits. We conducted our audits of these
statements in accordance with the standards of the Public Company Accounting
Oversight Board (United States). Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

As discussed in Note 6 to the consolidated financial statements, the
Company changed its method of accounting for goodwill and other intangible
assets in conformity with Statement of Financial Accounting Standard No. 142,
"Goodwill and Other Intangible Assets," which was adopted as of May 2, 2002.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Pittsburgh, Pennsylvania
June 4, 2004

30


H. J. HEINZ COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME



Fiscal Year Ended
---------------------------------------------
April 28, 2004 April 30, 2003 May 1, 2002
(52 Weeks) (52 Weeks) (52 Weeks)
-------------- -------------- -----------
(In thousands, except per share amounts)

Sales.............................................. $8,414,538 $8,236,836 $7,614,036
Cost of products sold.............................. 5,326,281 5,304,362 4,858,087
---------- ---------- ----------
Gross profit....................................... 3,088,257 2,932,474 2,755,949
Selling, general and administrative expenses....... 1,709,000 1,758,658 1,456,077
---------- ---------- ----------
Operating income................................... 1,379,257 1,173,816 1,299,872
Interest income.................................... 23,312 31,083 26,197
Interest expense................................... 211,826 223,532 230,611
Other expense, net................................. 22,192 112,636 44,938
---------- ---------- ----------
Income from continuing operations before income
taxes and cumulative effect of change in
accounting principle............................. 1,168,551 868,731 1,050,520
Provision for income taxes......................... 389,618 313,372 375,339
---------- ---------- ----------
Income from continuing operations before cumulative
effect of change in accounting principle......... 778,933 555,359 675,181
Income from discontinued operations, net of tax.... 25,340 88,738 158,708
---------- ---------- ----------
Income before cumulative effect of change in
accounting principle............................. 804,273 644,097 833,889
Cumulative effect of change in accounting
principle........................................ -- (77,812) --
---------- ---------- ----------
Net income......................................... $ 804,273 $ 566,285 $ 833,889
========== ========== ==========
Income Per Common Share:
Diluted
Continuing operations......................... $ 2.20 $ 1.57 $ 1.91
Discontinued operations....................... 0.07 0.25 0.45
Cumulative effect of change in accounting
principle................................... -- (0.22) --
---------- ---------- ----------
Net Income.................................. $ 2.27 $ 1.60 $ 2.36
========== ========== ==========
Average common shares outstanding--Diluted.... 354,372 354,144 352,872
========== ========== ==========
Basic
Continuing operations......................... $ 2.21 $ 1.58 $ 1.93
Discontinued operations....................... 0.07 0.25 0.45
Cumulative effect of change in accounting
principle................................... -- (0.22) --
---------- ---------- ----------
Net Income.................................. $ 2.29 $ 1.61 $ 2.38
========== ========== ==========
Average common shares outstanding--Basic...... 351,810 351,250 349,921
========== ========== ==========
Cash dividends per share........................... $ 1.08 $ 1.485 $ 1.6075
========== ========== ==========


See Notes to Consolidated Financial Statements.
31


H. J. HEINZ COMPANY AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS



April 28, April 30,
2004 2003
---------- ----------
(Dollars in thousands)

ASSETS
Current assets:
Cash and cash equivalents................................. $1,180,039 $ 801,732
Receivables (net of allowances: 2004--$21,313 and
2003--$22,199)......................................... 1,093,155 1,165,460
Inventories:
Finished goods and work-in-process..................... 890,813 902,186
Packaging material and ingredients..................... 266,119 250,767
---------- ----------
Total inventories.................................... 1,156,932 1,152,953
---------- ----------
Prepaid expenses.......................................... 165,177 147,656
Other current assets...................................... 15,493 16,519
---------- ----------
Total current assets................................. 3,610,796 3,284,320
---------- ----------
Property, plant and equipment:
Land...................................................... 65,836 61,870
Buildings and leasehold improvements...................... 796,966 752,799
Equipment, furniture and other............................ 2,864,422 2,598,184
---------- ----------
3,727,224 3,412,853
Less accumulated depreciation............................. 1,669,938 1,454,987
---------- ----------
Total property, plant and equipment, net............. 2,057,286 1,957,866
---------- ----------
Other non-current assets:
Goodwill.................................................. 1,959,914 1,849,389
Trademarks, net........................................... 643,901 610,063
Other intangibles, net.................................... 149,920 134,897
Other non-current assets.................................. 1,455,372 1,388,216
---------- ----------
Total other non-current assets....................... 4,209,107 3,982,565
---------- ----------
Total assets......................................... $9,877,189 $9,224,751
========== ==========


See Notes to Consolidated Financial Statements.
32


H. J. HEINZ COMPANY AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS



April 28, April 30,
2004 2003
---------- ----------
(Dollars in thousands)

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Short-term debt........................................... $ 11,434 $ 146,838
Portion of long-term debt due within one year............. 425,016 7,948
Accounts payable.......................................... 1,063,113 938,168
Salaries and wages........................................ 50,101 43,439
Accrued marketing......................................... 230,495 201,945
Other accrued liabilities................................. 361,596 387,130
Income taxes.............................................. 327,313 200,666
---------- ----------
Total current liabilities............................ 2,469,068 1,926,134
---------- ----------
Long-term debt and other liabilities:
Long-term debt............................................ 4,537,980 4,776,143
Deferred income taxes..................................... 313,343 183,998
Non-pension postretirement benefits....................... 192,599 192,663
Minority interest......................................... 104,645 415,559
Other..................................................... 365,365 531,097
---------- ----------
Total long-term debt and other liabilities........... 5,513,932 6,099,460
---------- ----------
Shareholders' equity:
Capital stock:
Third cumulative preferred, $1.70 first series, $10 par
value................................................. 94 106
Common stock, 431,096,485 shares issued, $0.25 par
value................................................. 107,774 107,774
---------- ----------
107,868 107,880
Additional capital........................................ 403,043 376,542
Retained earnings......................................... 4,856,918 4,432,571
---------- ----------
5,367,829 4,916,993
Less: