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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

Commission File No. 0-24333

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.        x Yes     o No

Indicate by checkmark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.        o

Indicate by checkmark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Securities and Exchange Act of 1934)        o Yes     x No

The aggregate market value of voting stock held by nonaffiliates of the Registrant was approximately $16.4 million at June 28, 2002. The number of common shares outstanding at March 19, 2003 was 5,929,319.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant’s definitive Proxy Statement to be mailed to stockholders in connection with the Registrant’s 2003 Annual Meeting of Stockholders are incorporated by reference into Part III, Items 10-13.

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RAINBOW RENTALS, INC.

INDEX

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PART I

Forward-Looking Statements

     Statements made in this Form 10-K, other than those concerning historical information, or, in future filings by Rainbow Rentals, Inc. with the Securities and Exchange Commission (SEC), in the Company’s press releases or other public or shareholder communications, or in oral statements made with the approval of an authorized executive officer, constitute “forward looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and are made pursuant to the “safe harbor” provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements use such words as “may”, “will”, “should”, “expects”, “plans”, “anticipates”, “estimates”, “believes”, “thinks”, “continues”, “indicates”, “outlook”, “looks”, “goals”, “initiatives”, “projects”, or variations thereof. Forward-looking statements are based on management’s current beliefs and assumptions regarding future events and operating performance and speak only as of the date made. These statements are likely to address the Company’s growth strategy, future financial performance (including sales and earnings), strategic initiatives, marketing and expansion plans and the impact of operating initiatives. Forward-looking statements are subject to a number of risks, uncertainties and other factors, many of which are outside the control of the Company that could cause the Company’s actual results to differ materially from those expressed or implied in such statements. These risks and uncertainties include the following: risks associated with general economic conditions; failure to adequately execute plans and unforeseen circumstances beyond the Company’s control in connection with development, implementation and execution of new business processes, procedures and programs; greater than expected expenses associated with the Company’s activities; the effects of new accounting standards; and in other reports and exhibits to reports filed with the SEC. You are strongly urged to review such filings for a more detailed discussion of such risks and uncertainties. The Company’s SEC filings are available, at no charge, at www.sec.gov and through the Company’s web site at www.rainbowrentals.com. The foregoing list of important factors is not exclusive. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Item 1.   Business

General

     Founded in 1986 with six stores, the Company, as of December 31, 2002, operated 122 rental-purchase stores under the Rainbow Rentals trade name in Connecticut, Georgia, Maryland, Massachusetts, Michigan, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee and Virginia. The Company has opened 101 of these 122 locations, with the balance of the locations having been acquired. The Company offers quality, name brand, durable merchandise, including home electronics, furniture, appliances and computers. Generally, rental-purchase merchandise is rented to individuals under flexible agreements that allow customers to own the merchandise after making a specified number of rental payments (ranging from 12 to 30 months). Customers have the option to return the merchandise at any time without further obligation and also have the option to purchase the merchandise at any time during the rental term.

     During 2002, Rainbow opened 12 new stores (five in existing markets and seven in new markets), consolidated two stores into existing locations and sold one store. In 2003 through the date of this report, Rainbow consolidated two additional stores into existing locations.

Industry Overview

     The rental-purchase industry provides an alternative to traditional retail installment sales, appealing to individuals with a need for acquiring the use of household products who cannot afford a cash purchase, may be unable to qualify for credit, and are unwilling or unable to wait until they can save for a purchase. Others may value the flexibility offered by the rental transaction, which allows for the return of merchandise at any time without obligation for further payments. In addition, the industry serves customers having short-term needs or seeking to try products, such as computers, before committing to purchase them. Rental-purchase transactions include delivery and pick-up service as well as a repair warranty. Rental-purchase transactions are made on a week-to-week or month-to-month basis and provide customers with the opportunity for ownership if the merchandise is rented for a continuous term, generally 12 to 30 months. Customers may cancel agreements at any time without further obligation by returning the merchandise or requesting its pick-up by the store. Returned merchandise is held for re-rental or sale. Rental renewal payments are generally made in person, in cash, by check or money order, or by mail.

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     The Association of Progressive Rental Organizations (APRO), the industry’s trade association, estimates there are approximately 8,000 rent-to-own stores in the United States. According to APRO, industry-wide revenues were approximately $5.6 billion in 2001, the latest year for which statistics are available. APRO also estimates there were approximately 2.9 million households served during 2001. Management believes the industry’s four largest public companies currently operate approximately 4,500 stores, or 56% of the total rental-purchase stores in operation.

     The rental-purchase industry serves a highly diverse customer base. According to APRO, approximately 92% of rental purchase customers have annual household incomes between $15,000 and $49,999. Estimates also show that the majority of rental-purchase customers are between the ages of 25 and 44 and over 93% of rental-purchase customers are high school graduates. The U.S. Census Bureau reported that in 2000 there were approximately 44 million households with annual income between $15,000 and $49,999. Management believes the rental-purchase industry remains under-penetrated, providing growth opportunities via new store openings or acquisitions for companies that are well capitalized and have access to both debt and equity capital.

Risk Factors

     Risk Associated with the Rental-Purchase Business. The operating success of the Company, like other participants in the rental-purchase industry, depends upon a number of factors. These factors include the ability to maintain and increase the number of units on rent, the collection of the rental payments when due and the control of inventory and other costs. In addition, the failure of the Company’s management information systems to monitor the stores, the failure of the Company’s operational internal audit personnel to adequately detect any problems with a store, or the failure of store managers to follow operating guidelines, could have a material adverse affect on the Company’s business, financial condition or results of operations. The rental-purchase industry is also affected by changes in consumer confidence, preferences and attitudes, as well as general economic factors. Failure to respond to changing market trends could adversely affect the Company’s business, financial condition or results of operations. In addition, the failure of the Company to react to changes in consumer preferences and technological advancements could adversely affect the value of the Company’s inventory and the Company’s business, financial condition or results of operations.

     Competition. The rental-purchase industry is extremely competitive. The Company competes with other rental-purchase businesses, as well as rental stores that do not offer their customers a purchase option. Competition is based primarily on rental rates and terms, product selection and availability and customer service. With respect to customers that are able to purchase a product for cash or on credit, the Company also competes with department stores, discount stores and other retail outlets. Several competitors in the rental-purchase business are national or regional in scope. The Company has generally strived to open new stores in markets with a lower concentration of rental-purchase stores. As the Company’s competitors expand geographically into the Company’s existing markets, the Company’s competition in those markets may increase and there will be relatively fewer underserved areas available for penetration by the Company.

     Government Regulation. The Company believes there are 46 states that have enacted laws specifically regulating rental-purchase transactions, including all of the states in which the Company operates. These laws generally require certain contractual and advertising disclosures and also provide varying levels of substantive consumer protection, such as requiring a grace period for late fees and contract reinstatement rights in the event a rental-purchase agreement is terminated. If the Company acquires or opens new stores in states in which it does not currently operate, the Company will become subject to the rental-purchase laws of such states, if any. Furthermore, there can be no assurance that new or revised rental-purchase laws will not have a material adverse affect on the Company’s business, financial condition and results of operations.

     No federal legislation has been enacted regulating or otherwise governing rental-purchase transactions. An industry-supported bill passed the U.S. House of Representatives Financial Services Committee in June 2002, but the legislative session adjourned prior to full Congressional passage.

     Expansion Risks. The inability of the Company to execute its expansion plans, make new stores profitable or improve the profitability of acquired stores could have a material adverse affect on the Company’s business, financial condition and results of operations. Accomplishing the Company’s expansion plans will depend on a number of factors, the most important of which is the Company’s ability to hire, train and retain managers and other personnel who satisfy the Company’s standards for performance, professionalism and service. Other risk factors associated with the opening of new stores, some of which are beyond the control of the Company, include: locating and obtaining acceptable sites, securing favorable financing, obtaining necessary zoning or other regulatory approvals, avoiding unexpected delays in opening due to construction delays or the failure of vendors to deliver equipment, fixtures or rental-purchase merchandise, incurring significant start-up costs before the viability of the stores is established and integrating new stores into the Company’s systems and operations. Generally, new stores operate at a loss for up to 12 months after opening. There can be no assurance that future new stores will obtain

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profitability in the expected time frame, if at all. In addition, the Company’s growth strategy will place significant demands on the Company’s management. With respect to acquisitions, there can be no assurance that the Company will be able to locate or acquire suitable acquisition candidates, or that any operations, once acquired, can be effectively and profitably integrated into the Company’s existing operations. Additionally, acquisitions may negatively impact the Company’s operating results, particularly during the period immediately following an acquisition. The Company may acquire operations that are unprofitable or have inconsistent profitability.

     Volatility of Share Price; Potential Fluctuations in Quarterly Results. The Company believes that various factors such as general economic conditions and changes or volatility in the financial markets, changing market conditions in the rental-purchase industry and quarterly or annual variations in the financial results of other public companies that are part of the rental-purchase industry, all of which may be unrelated to the Company’s performance, could cause the market price of the Common Stock to fluctuate substantially. Additionally, quarterly revenues and operating income are difficult to forecast. The Company’s expense levels are based, in part, on its expectations as to future revenues and timing of new store openings. If revenue levels are below expectations, the Company may be unable or unwilling to reduce expenses proportionately and operating results would likely be adversely affected. As a result, the Company believes that period-to-period comparisons of its results of operations are not necessarily meaningful and should not be relied upon as indications of future performance. Due to all of the foregoing factors, it is likely that in some future quarter the Company’s operating results will differ from the expectations of public market analysts and investors. In such event, the market price of the Common Stock would likely be materially adversely affected.

     Litigation. Due to the consumer-oriented nature of the rental-purchase industry and the application of certain laws and regulations, industry participants may be named as defendants in litigation alleging violations of state laws and regulations and consumer tort law, including fraud. Many of these actions involve alleged violations of consumer protection laws. While the Company currently has no material litigation pending, in the event a significant judgment is rendered in the future against the Company or others within the rental-purchase industry in connection with any such litigation, such judgment could have a material adverse affect on the Company’s business, financial condition or results of operations.

Operating Strategy

     The Company’s operating strategy is to operate high volume store locations with core stores (stores opened three or more years) averaging a minimum of $1.0 million in annual revenue in conjunction with generating store level operating income ranging from 20% to 22%. Annual revenues from continuing operations per store, including core and non-core stores, were approximately $814,000 during 2002, which management believes is one of the highest in the industry. The Company anticipates executing its strategy by maintaining a high Average Monthly Rental Rate (AMRR) on its rental-purchase agreements, a high number of customers per store and a high level of customer referrals and repeat business, all accompanied by a low level of delinquencies. The Company seeks to achieve these objectives by applying its “More, Better, Different” philosophy to its customers and associates by utilizing the following operating techniques.

	Customer Service. Management believes the rental-purchase industry is a neighborhood business built on the relationship between the customer and store personnel. Beginning with the store manager and ending with the account manager, the Company’s customer service policy is to treat all customers at all times with “Respect and Dignity”. Bilingual associates are employed in many stores to serve the needs of Spanish-speaking customers and a toll free customer service hotline is posted in every store to encourage customers to voice their concerns. In addition, the Company focuses on customer convenience by locating stores on main arteries near national discount retailers or grocery stores and by setting renewal payment dates based on the customer’s wage or other income schedule. By not imposing many of the fees that are standard in the industry, such as club, waiver, processing and delivery fees, the Company enables its customers to afford higher quality merchandise with additional features and benefits.
	Quality Merchandise. The Company’s merchandising strategy is to offer its customers a wide range of new and pre-rented, quality, name brand, and durable merchandise. Management recognizes that its customers desire many of the higher end products found in the large national electronic, appliance and furniture stores. Accordingly, the Company provides its customers with items such as large screen televisions, leather furniture and computers with nationally recognized brand names and other popular features. This strategy has enabled the Company to maintain a high AMRR. In addition, by providing name brand and durable products that maintain their quality throughout the rental period, the Company has maintained a high level of repeat and referral business.
	Store Environment. The Company believes it is essential that its stores provide an appealing and attractive shopping environment while conveying a sense of quality, safety and convenience. Company stores are generally

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	located on main arteries, near residential or commercial areas and in strip shopping centers near national discount retailers or grocery stores. The Company generally maintains a uniform store size (4,600 square feet, on average), color scheme, store layout and display signs. Stores are intended to provide an appealing retail environment and are modeled to resemble a quality furniture and electronics showroom.
	Experienced Associates. The Company’s operations and profitability are largely dependent on the services of its store-level personnel, senior management and executive officers (collectively, the “associates”). The Company’s regional managers and store managers have extensive experience in the industry and have worked with the Company for an average of approximately ten and six years, respectively (excluding managers from newly opened and acquired stores). The Company’s founding executive officers have over 65 combined years in the rental-purchase industry and co-founded the Company in 1986. The Company attempts to attract and retain its quality associates through compensation and benefits that meet or exceed industry averages and through various ongoing proprietary training programs. Management believes its associate development programs enhance the Company’s operations by ensuring conformity to established operating standards, reducing associate turnover, enhancing associate productivity and improving associate morale.
	Management. The Company’s management approach provides store managers with a certain degree of autonomy and accountability. Within guidelines set by the Company, store managers are responsible for developing customer relationships, managing customer service, maintaining appropriate levels, quality and mix of merchandise inventory and meeting operational benchmarks. The Company supports its structure with strong regional supervision, management information systems, operational audit procedures, operating guidelines and experienced associates.
	As the Company continues to grow, a key element to ensure the quality of its store operations is the Regional Management team. Currently, the Company employs eleven regional managers and one regional vice president, who are generally promoted from within the Company. Regional managers generally live within their geographic area to reduce travel time and expense. Senior management is able to stay in touch with store operations through regular communication with the regional managers by either telephone conferences or quarterly meetings. Management intends on maintaining an average region size of approximately 10 stores.

Growth Strategy

     The Company’s growth strategy is to continue its new store-opening program, increase comparable store revenue and profitability and make opportunistic and operationally sound acquisitions.

	New Store Openings. Beginning with six stores in 1986, the Company has opened 101 of its 122 store locations. The Company believes the rental-purchase market is significantly under-penetrated and provides substantial new store expansion potential. The Company currently plans to continue opening new stores in current and new markets within the Midwest, Mid-Atlantic and New England states. The Company believes its model for opening new stores results in more predictable growth and greater operational control than is typically achieved through acquisitions. Because the Company’s growth strategy emphasizes internal growth through new store openings, management believes the current state of the industry presents an opportunity for the Company to capitalize on its demonstrated ability to open new stores.
	Increase Comparable Store Revenue and Profitability. The Company continually strives to increase revenue per store by enhancing individual store operations and offering a new and different product selection. The Company has demonstrated an ability to recognize increasing customer demand for products and to provide such products. For example, the Company recognized its customers’ desire for computers and has developed an effective strategy to meet this demand. The Company is able to achieve increased profitability by leveraging its stores’ fixed costs over the higher revenues generated by existing stores and by placing new stores in existing markets.
	Acquisitions. The third point of the Company’s growth strategy is to make opportunistic acquisitions of rental agreements and store locations. The Company utilizes its acquisition strategy to increase existing store revenue and profitability by purchasing the accounts of nearby competitors and placing them in an existing Company location. Referred to as “tuck-ins”, this strategy allows the Company to leverage its experienced management team, store operating systems and store fixed costs. In addition, the Company will enter new markets or expand underserved markets by acquiring competitor store locations. Ideally, acquisitions will have a mixture of tuck-ins and new store locations. Management believes it will continue to have opportunities to augment its growth strategy through acquisitions. See the Company’s acquisition activity in the table below.

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Stores

     As of December 31, 2002, Rainbow operated 122 stores in thirteen states, as set forth in the following table:

     The following table sets forth the number of stores opened, acquired and consolidated or closed since the Company commenced operations with six stores opened in 1986. Stores acquired are net of stores consolidated into existing Company store locations. Several stores have been enlarged or relocated.

     Rainbow’s primary method of growth is through the opening of new store locations. New stores have a maturation period of approximately three years and are generally dilutive to earnings for the first 12 months as the Company builds a customer base and develops a recurring revenue stream. Rainbow plans to open approximately 10 additional stores during 2003.

     In investigating a new market, the Company reviews demographic statistics, cost of advertising and the number and nature of competitors. In addition, the Company investigates the regulatory environment of the state in which the new market exists. It is the Company’s policy to operate in those states where there is an absence of unfavorable legislation regarding rental-purchase transactions.

Merchandise

     Rainbow’s merchandising strategy is to carry a wide variety of quality, name brand, durable merchandise in four major categories, including home electronics, furniture, appliances and computers. Choices of merchandise reflect the Company’s belief that customers want to rent the same quality of merchandise that is available from more traditional retailers, and that customers are willing to pay for value and quality. In addition, by focusing on its manufacturers’ mid-point and better range products, the Company avoids frequent service problems associated with inferior products. The Company purchases merchandise directly from the manufacturers and through distributors generally through volume price discounts.

     As of December 31, 2002, rental-purchase agreements for home electronics accounted for approximately 30%; furniture accounted for 34%; appliances accounted for 18%; and computers accounted for 18% of the Company’s total units on rent.

Retention, Training and Empowerment of Associates

     Management believes a key to its success in retaining quality associates is its policy of promoting many of its store managers from within. However, to ensure the strength of its store level management team, the Company also hires experienced managers from other rent-to-own chains. These experienced managers are introduced to Rainbow’s culture of

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customer service and store operating system through its “Fast Track” training program.

     The Company places great importance on training, both in terms of initial training for potential managers and continued education of its current management team. The Company has developed a formal training program that each associate must successfully complete before becoming eligible for promotion to store manager. This training program for potential managers consists of a three to six month curriculum involving formal classroom training as well as on-site store training. After an associate becomes a store manager, the training continues. Manager meetings are conducted twice per year and all store managers, regional managers, department heads and executive management of the Company are required to attend. At such sessions, prior performance is critiqued, operating procedures are reviewed and revised, new merchandise is showcased and managers receive eight to ten hours of classroom training in the areas of financial management, product information, inventory management, customer service, credit management, personnel management and other areas of store operations. In addition, the Company holds training sessions for store personnel below the level of manager in areas such as customer service, collection techniques, sales training and safety. The Company also produces training videos to assist in the on-going training of store associates.

     The Company believes open communication with regional and store level management is essential to understanding existing markets, increasing associate morale and retaining associates. In order to facilitate open lines of communication, the Company has a committee comprised of top performing managers to serve as a sounding board for new concepts and innovative operational and sales techniques.

Marketing

     The Company uses advertising mediums such as printed circulars, radio, television, and direct mail to introduce and reinforce the benefits of its rental-purchase program to potential and existing customers and to make such customers aware of new products and promotions.

     The Company advertises in both English and Spanish to reach the diverse segments of its customer base. Advertising focuses on things such as superior customer service, quality name brand products, the ease of a hassle-free ordering process, and promotional offers. Some of the supporting elements to these concepts include a toll-free phone number that automatically connects the caller with the store nearest them, a website for online ordering and information about products and locations, and a toll-free number to a customer service representative who answers questions and resolves problems.

     Direct mail is employed to target specific households that match up with the established demographics of our customer base. These programs are tailored to both active customers at various points in their rental life cycle, and to inactive customers to encourage them to again enjoy the products and services the Company has to offer.

Approval Process

     The Company does not conduct a formal credit review. The Company’s order approval process is designed to verify a customer’s stability in his or her community and serves as a successful method of loss prevention. Since merchandise is rented rather than purchased, the Company focuses on a customer’s credibility, not the customer’s credit history. The approval process is designed to take less than one hour. Merchandise is generally delivered on the same day that the order is received.

The Rental-Purchase Agreement

     Merchandise is provided to customers under written rental-purchase agreements that set forth the terms and conditions of the transaction in a straightforward and understandable manner. The Company has developed its own agreements, which have been reviewed by legal counsel and meet the legal requirements of the state in which they are used. The Company’s flexible rental program allows a customer to choose weekly, bi-weekly, semi-monthly, or monthly rental periods with rent paid in advance. At the end of each rental period, the customer can renew the agreement by making a renewal payment, terminate the agreement, or purchase the merchandise for a price based upon a predetermined formula. If the customer elects to terminate the agreement, the merchandise is returned to the store and made available for rent to another customer. The Company retains title to the merchandise during the term of the rental-purchase agreement. If the customer renews the agreement for a specified number of rental periods, ownership is transferred to the customer upon receipt of the last renewal payment.

Customer Service and Management

     In addition to the enjoyment of quality products, customers are afforded many services provided by well-trained and professionally attired customer management personnel who treat customers with “Respect and Dignity”. The Company does not impose many of the fees standard in the industry, such as waiver fees, club fees, processing or delivery fees, and provides

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additional services under the rental-purchase agreement at no additional cost. Such services include delivery and installation, product training, maintenance to ensure the product continues to perform, “loaner” merchandise if a product is being serviced, and pick-up service to return the merchandise, if requested. By limiting the add-on fees charged, the Company enables its customers to spend more of their rental renewal payment on the merchandise. Rental income represented 93.9% of the Company’s total revenue in 2002 with an additional 3.3% in merchandise sales. In addition, customers are able to upgrade products, reinstate a previously terminated agreement and are given free service for a reasonable period, generally 90 days, beyond the rental term.

     Management’s philosophy is “customers will pay you because they want to, not because they have to” and every renewal date offers the opportunity to sell the customer on the benefits of maintaining a good account with the Company. Management believes a thorough understanding by the customer of all the terms of the rental agreement is the first step of successful customer management. A large majority of all renewal payments are made timely without the involvement of store personnel and renewal payments are generally made at the store by cash, check or money order or by mail. Customer management personnel are given extensive training to assist the customer in maintaining a good account with the Company. Customer management begins upon delivery of the merchandise in the customer’s home.

Management Information Systems

     The Company has operated its current internal network for a number of years, which is a Windows NT 4.0 based environment supporting approximately 40 local users and 140 remote users. The Company utilizes a proprietary Windows based point-of-sale system to support its store operations. The system provides store managers with all of the relevant store-level financial and operational data as well as individual profiles on each store’s customers. This same data is also readily available to senior management for performance and trend analysis.

     In 2002, management decided to upgrade the Company’s current computer applications in addition to rewriting its point of sale system. Management anticipates these applications to be completed and released during the fourth quarter of 2003 and the cost, including required hardware purchases, will be approximately $500,000, which is expected to be funded by operations.

Competition

     The rental-purchase industry is highly competitive. The Company competes with other national, regional and local rental-purchase businesses, as well as rental stores that do not offer their customers a purchase option. With respect to customers desiring to purchase merchandise for cash or on credit, the Company competes with department stores, consumer electronic stores and discount stores. The Company’s three largest competitors, Rent-A-Center, Inc., Rent-Way, Inc., and Aaron Rents, Inc., have significantly greater financial and operating resources and name recognition than Rainbow. In response to new store openings by competitors in the Company’s existing markets, management has implemented a competitor response store action plan. The existing Rainbow store is given additional advertising, special pricing and promotional allowances, as well as an influx of new merchandise to compete with many of its competitors’ grand opening programs.

Personnel

     As of March 19, 2003, the Company had approximately 895 associates of which 661 of them were full-time. Approximately 40 associates are located at the Company’s corporate headquarters in Canfield, Ohio. None of the Company’s associates are represented by a labor union. Management believes its relations with its associates are good.

Government Regulation

     The Company believes there are 46 states that have legislation regulating rental-purchase transactions. The Company’s policy is to operate in states where there is an absence of unfavorable legislation regarding rental-purchase transactions. There can be no assurance against the enactment of new or revised rental-purchase laws that would have a material adverse affect on the Company. No federal legislation has been enacted regulating or otherwise governing rental-purchase transactions. An industry-supported bill passed the U.S. House of Representatives Financial Services Committee in June 2002, but the legislative session adjourned prior to full Congressional passage.

     The Company instructs its managers in procedures required by applicable law through training seminars and policy manuals and believes that it has operated in compliance with the requirements of applicable law in all material respects.

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Service Marks

     The Company owns the federally registered service mark “Rainbow Rentals.” The Company believes that the Rainbow Rentals mark has acquired significant market recognition and goodwill in the communities in which its stores are located.

Item 2.   Properties

     The Company leases all of its stores under operating leases that expire at various times through 2010. Store leases generally provide for fixed monthly rental payments, plus payment for real estate taxes, insurance and common area maintenance. Most of these leases contain renewal options for additional periods ranging from three to five years at rates generally adjusted for increases in the cost of living. There is no assurance the Company can renew the leases that do not contain renewal options, or if it can renew them, that the terms will be favorable to the Company. Store sizes range from approximately 2,500 to 7,500 square feet, and average approximately 4,600 square feet. Management believes suitable store space is generally available for lease and the Company would be able to relocate any of its stores without significant difficulty should it be unable or unwilling to renew a particular lease. Management also believes additional store space is available to meet the requirements of its new store opening program.

     The Company leases its corporate office located at 3711 Starr Centre Drive, Canfield, Ohio from a corporation owned by three of its executive officers (see “Related Party Transactions”). The corporate office consists of approximately 10,000 square feet and is leased through January 31, 2006. In 2002, the rental amount was $126,000. The Company believes the rental is at market rate and the other provisions of the lease are on terms no less favorable to the Company than could be obtained from unrelated parties.

Item 3.   Legal Proceedings

     The Company is subject to various legal proceedings and claims that arise in the ordinary course of business. The Company believes the amount of any ultimate liability with respect to these actions will not have a material adverse affect on the Company’s liquidity, financial condition or results of operations.

Item 4.   Submission of Matters to a Vote of Security Holders

     None

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PART II

Item 5.   Market For Registrant’s Common Stock and Related Stockholder Matters

     The common stock of Rainbow Rentals, Inc. trades on The Nasdaq Stock Market under the symbol “RBOW”. As of March 19, 2003, there were 5,929,319 shares outstanding held by approximately 300 stockholders of record, not including the number of persons or entities holding stock in nominee or street name through various brokerage firms.

     The following table shows the quarterly high and low trade prices of the common shares for the years ended 2002 and 2001.

Dividend Policy

     The Company has never paid cash dividends on its shares of common stock. The Company currently intends to retain all earnings from its operations to finance the growth and development of its business and, consequently, does not expect to pay dividends on its shares of common stock in the foreseeable future. The payment of future dividends will be at the sole discretion of the Company’s Board of Directors and will depend on, among other things, future earnings, capital requirements, the general financial condition of the Company and general business conditions. In addition, the payment of dividends by the Company is limited by certain covenants in the Company’s Credit Facility. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Liquidity and Capital Resources.”

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Item 6.   Selected Financial Data

     The selected financial data presented below under the captions “Statement of Income Data” and “Balance Sheet Data” for, and as of the end of, each of the years in the five-year period ended December 31, 2002, are derived from the financial statements of the Company. The data presented below should be read in conjunction with Management’s Discussion and Analysis of Financial Condition and Results of Operations, and the Financial Statements and the related notes thereto included elsewhere in this annual report.