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Table of Contents

United States
Securities and Exchange Commission

Washington, D.C. 20549

FORM 10-Q

   
(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
  EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2003

or

   
( ) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
  EXCHANGE ACT OF 1934

Commission File Number: 23346

EQUITY MARKETING, INC.

(Exact name of registrant as specified in its charter.)
     
Delaware
(State or other jurisdiction of
incorporation or organization)
  13-3534145
(I.R.S. Employer
Identification No.)
     
6330 San Vicente Blvd.
Los Angeles, CA
(Address of principal executive offices)
   
90048
(Zip Code)

(323) 932-4300
(Registrant’s telephone number, including area code)

     Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter periods that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes [X]       No [  ]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practical date:

Common Stock, $.001 Par Value, 5,700,453 shares as of May 12, 2003.

 


TABLE OF CONTENTS

PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
ITEM 4. CONTROLS AND PROCEDURES
PART II. OTHER INFORMATION
ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K
SIGNATURES
Exhibit Index
Exhibit 10.14
EXHIBIT 99.1
EXHIBIT 99.2


Table of Contents

EQUITY MARKETING, INC.

Index To Quarterly Report on Form 10-Q
Filed with the Securities and Exchange Commission
March 31, 2003

Page

                         
Part I. Financial Information
   Item 1. Financial Statements                     3
   Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations                     18
   Item 4. Controls and Procedures                     24
Part II. Other Information
   Item 6. Exhibits and Reports on Form 8-K                     25

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Table of Contents

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

EQUITY MARKETING, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS)

ASSETS

                     
        December 31,   March 31,
        2002   2003
       
 
                (Unaudited)
CURRENT ASSETS:
               
 
Cash and cash equivalents
  $ 25,833     $ 13,940  
 
Marketable securities
    1,000       4,500  
 
Accounts receivable (net of allowances of $2,033 and $1,703 as of December 31, 2002 and March 31, 2003, respectively)
    43,817       25,167  
 
Inventories, net (Note 2)
    16,363       13,517  
 
Prepaid expenses and other current assets
    4,807       5,076  
 
 
   
     
 
   
Total current assets
    91,820       62,200  
 
Fixed assets, net
    4,185       3,941  
 
Goodwill (Notes 2 and 6)
    33,730       33,420  
 
Other intangibles, net (Notes 2 and 6)
    769       694  
 
Other assets
    2,750       3,622  
 
 
   
     
 
   
Total assets
  $ 133,254     $ 103,877  
 
 
   
     
 

The accompanying notes are an integral part of these
condensed consolidated financial statements.

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EQUITY MARKETING, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS
LIABILITIES AND STOCKHOLDERS’ EQUITY
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

                     
        December 31,   March 31,
        2002   2003
       
 
                (Unaudited)
CURRENT LIABILITIES:
               
 
Accounts payable
  $ 38,334     $ 17,495  
 
Accrued liabilities
    24,329       15,562  
 
 
   
     
 
   
Total current liabilities
    62,663       33,057  
LONG-TERM LIABILITIES
    1,596       1,636  
 
 
   
     
 
   
Total liabilities
    64,259       34,693  
 
 
   
     
 
COMMITMENTS AND CONTINGENCIES
               
                   
Mandatory redeemable preferred stock, Series A senior cumulative participating convertible, $.001 par value per share, 25,000 issued and outstanding, stated at liquidation preference of $1,000 per share ($25,000), net of issuance costs
    23,049       23,049  
 
 
   
     
 
STOCKHOLDERS’ EQUITY:
               
 
Preferred stock, $.001 par value per share, 1,000,000 shares authorized, 25,000 Series A issued and outstanding
           
 
Common stock, $.001 par value per share, 50,000,000 shares authorized, 5,716,503 and 5,705,028 shares outstanding as of December 31, 2002 and March 31, 2003, respectively
           
 
Additional paid-in capital
    21,641       21,806  
 
Retained earnings
    38,689       39,292  
 
Accumulated other comprehensive income
    1,710       1,423  
 
 
   
     
 
 
    62,040       62,521  
Less—
               
 
Treasury stock, 3,007,108 and 3,033,008 shares, at cost, as of December 31, 2002 and March 31, 2003, respectively (Note 4)
    (15,506 )     (15,839 )
 
Unearned compensation
    (588 )     (547 )
 
 
   
     
 
   
Total stockholders’ equity
    45,946       46,135  
 
 
   
     
 
   
Total liabilities and stockholders’ equity
  $ 133,254     $ 103,877  
 
 
   
     
 

The accompanying notes are an integral part of these
condensed consolidated financial statements.

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EQUITY MARKETING, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
(UNAUDITED)

                     
        Three Months Ended
        March 31,
       
        2002   2003
       
 
REVENUES
  $ 36,115     $ 47,567  
COST OF SALES
    26,904       35,287  
 
   
     
 
   
Gross profit
    9,211       12,280  
 
   
     
 
OPERATING EXPENSES:
               
 
Salaries, wages and benefits
    4,277       5,861  
 
Selling, general and administrative
    4,077       5,025  
 
   
     
 
   
Total operating expenses
    8,354       10,886  
 
   
     
 
   
Income from operations
    857       1,394  
OTHER INCOME, net
    48       102  
 
   
     
 
   
Income before provision for income taxes and cumulative effect of change in accounting principles
    905       1,496  
PROVISION FOR INCOME TAXES
    235       518  
 
   
     
 
INCOME BEFORE CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING PRINCIPLES
    670       978  
Cumulative effect of change in accounting principles, net of tax (Note 2)
    (2,496 )      
 
   
     
 
   
Net income (loss)
    (1,826 )     978  
PREFERRED STOCK DIVIDENDS
    375       375  
 
   
     
 
NET INCOME (LOSS) AVAILABLE TO COMMON STOCKHOLDERS
  $ (2,201 )   $ 603  
 
   
     
 
BASIC INCOME (LOSS) PER SHARE:
               
Income per share before cumulative effect of change in accounting principles
  $ 0.05     $ 0.11  
Cumulative effect of change in accounting principles
    (0.44 )      
 
   
     
 
BASIC INCOME (LOSS) PER SHARE
  $ (0.39 )   $ 0.11  
 
   
     
 
BASIC WEIGHTED AVERAGE SHARES OUTSTANDING
    5,708,343       5,708,279  
 
   
     
 
DILUTED INCOME (LOSS) PER SHARE:
               
Income per share before cumulative effect of change in accounting principles
  $ 0.05     $ 0.10  
Cumulative effect of change in accounting principles
    (0.42 )      
 
   
     
 
DILUTED INCOME (LOSS) PER SHARE
  $ (0.37 )   $ 0.10  
 
   
     
 
DILUTED WEIGHTED AVERAGE SHARES OUTSTANDING
    5,884,044       5,882,609  
 
   
     
 

The accompanying notes are an integral part of these
condensed consolidated financial statements.

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EQUITY MARKETING, INC.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(IN THOUSANDS)
(UNAUDITED)

                   
      Three Months Ended
      March 31,
     
      2002   2003
     
 
NET INCOME (LOSS)
  $ (1,826 )   $ 978  
OTHER COMPREHENSIVE INCOME (LOSS):
               
 
Foreign currency translation adjustments (Note 2)
    (234 )     (286 )
 
Unrealized gain (loss) on foreign currency (Note 2) forward contracts
    5       (1 )
 
   
     
 
COMPREHENSIVE INCOME (LOSS)
  $ (2,055 )   $ 691  
 
   
     
 

The accompanying notes are an integral part of these
condensed consolidated financial statements.

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EQUITY MARKETING, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN THOUSANDS)
(UNAUDITED)

                         
            Three Months Ended
            March 31,
           
            2002   2003
           
 
CASH FLOWS FROM OPERATING ACTIVITIES:
               
 
Net income (loss)
    (1,826 )   $ 978  
 
Adjustments to reconcile net income (loss) to net cash used in operating activities:
               
     
Cumulative effect of change in accounting principles, net of tax
    2,496        
     
Depreciation and amortization
    397       472  
     
Provision for doubtful accounts
    65       89  
     
Loss on disposal of fixed assets
          3  
     
Tax benefit from exercise of stock options
    8       11  
     
Amortization of restricted stock
          41  
     
Other
    (6 )     (1 )
     
Changes in operating assets and liabilities:
               
       
Increase (decrease) in cash and cash equivalents:
               
       
    Accounts receivable
    (500 )     18,472  
       
    Note receivable
    498        
       
    Inventories
    (969 )     2,822  
       
    Prepaid expenses and other current assets
    366       (370 )
       
    Other assets
    (9 )     (869 )
       
    Accounts payable
    (2,741 )     (20,765 )
       
    Accrued liabilities
    1,242       (8,725 )
       
    Long-term liabilities
    (58 )     40  
 
 
   
     
 
       
Net cash used in operating activities
    (1,037 )     (7,802 )
 
 
   
     
 
CASH FLOWS FROM INVESTING ACTIVITIES:
               
     
Purchases of fixed assets
    (329 )     (117 )
     
Proceeds from sale of fixed assets
    20       16  
     
Purchase of marketable securities
          (3,500 )
 
 
   
     
 
       
Net cash used in investing activities
    (309 )     (3,601 )
 
 
   
     
 
CASH FLOWS FROM FINANCING ACTIVITIES:
               
     
Payment of preferred stock dividends
    (375 )     (375 )
     
Purchase of treasury stock
    (267 )     (333 )
     
Proceeds from exercise of stock options
    58       154  
 
 
   
     
 
       
Net cash used in financing activities
    (584 )     (554 )
 
 
   
     
 
       
Net decrease in cash and cash equivalents
    (1,930 )     (11,957 )
Effects of exchange rate changes on cash and cash equivalents
    (31 )     64  
CASH AND CASH EQUIVALENTS, beginning of period
    21,935       25,833  
 
 
   
     
 
CASH AND CASH EQUIVALENTS, end of period
  $ 19,974     $ 13,940  
 
 
   
     
 
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
               
 
CASH PAID FOR:
               
   
Interest
  $ 82     $ 57  
 
 
   
     
 
   
Income taxes
  $     $ 1,286  
 
 
   
     
 

The accompanying notes are an integral part of these
condensed consolidated financial statements.

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EQUITY MARKETING, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
MARCH 31, 2003
(IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)
(UNAUDITED)

NOTE 1 – ORGANIZATION AND BUSINESS

Equity Marketing, Inc., a Delaware corporation and subsidiaries (the “Company”), is a leading global marketing services company based in Los Angeles, with offices in Chicago, New York, London, Paris and Hong Kong. The Company focuses on the design and execution of strategy-based marketing programs, with expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing and environmental branding. The Company’s clients include Burger King Corporation, CVS/pharmacy, Diageo, Kellogg’s, Discover Financial Services, and Procter & Gamble, among others. The Company complements its core marketing services and promotions business by developing and marketing distinctive consumer products, based primarily on classic licensed properties, which are sold through specialty and mass-market retailers. The Company primarily sells to customers in the United States and Europe. The Company’s functional currency is United States dollars.

Equity Marketing Hong Kong, Ltd., a Delaware corporation (“EMHK”), is a 100% owned subsidiary of the Company. EMHK manages production of the Company’s products by third parties in the Far East and currently is responsible for performing and/or procuring product sourcing, product engineering, quality control inspections, independent safety testing and export/import documentation.

Logistix Limited, a United Kingdom corporation (“Logistix”), is a 100% owned subsidiary of the Company. Logistix is a marketing services agency which focuses primarily on assisting consumer packaged goods companies in their efforts to market to children between the ages of seven and fourteen by developing and executing premium-based promotions and by providing marketing consulting services. Logistix also derives a portion of its revenues from a consumer products business which holds the license for the Robot Wars® entertainment property, among others.

On July 17, 2002, the Company acquired the principal assets of Promotional Marketing, L.L.C. d/b/a UPSHOT, an Illinois limited liability company (“UPSHOT”). UPSHOT is a marketing agency, specializing in promotion, event marketing, collaborative marketing and environmental branding. UPSHOT has a reputation for creating highly successful integrated marketing programs for world class brands such as Diageo, Discover Financial Services, and Procter & Gamble.

NOTE 2 – BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

In the opinion of management and subject to year-end audit, the accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. In the opinion of management, all adjustments considered necessary for fair presentation have been included. The results of operations for the interim periods are not necessarily indicative of the results for a full year. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and footnotes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2002.

Net Income Per Share

Basic net income per share (“EPS”) is computed by dividing net income available to common stockholders by the weighted average number of common shares outstanding during each period. Net income available to common stockholders represents reported net income (loss) less preferred stock dividend requirements.

Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock. Diluted EPS includes in-the-money options and warrants using the treasury stock method and also includes the dilutive effect of the assumed conversion of preferred stock using the if-converted method. Options and warrants to purchase 1,529,166 and 1,694,166 shares of common stock, $.001 par value per share (the “Common Stock”), as of March 31, 2002 and 2003, respectively, were excluded from the computation of diluted EPS as they would have been anti-dilutive. For the three months ended March 31, 2002 and 2003, preferred stock convertible into 1,694,915 shares of common stock was excluded from the computation of diluted EPS as it would have been anti-dilutive.

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The following is a reconciliation of the numerators and denominators of the basic and diluted EPS computation for “income available to common shareholders” and other disclosures required by Statement of Financial Accounting Standards (“SFAS”) No. 128, “Earnings per Share”:

                                                           
      For the Three Months Ended March 31,
     
      2002   2003
     
 
      (Loss)   Shares   Per Share   Income   Shares   Per Share
      (Numerator)   (Denominator)   Amount   (Numerator)   (Denominator)   Amount
     
 
 
 
 
 
Basic EPS:
                                                       
Income (loss) available to common stockholders
          $ (2,201 )     5,708,343     $ (0.39 )   $ 603       5,708,279     $ 0.11  
 
                           
                     
 
Effect of dilutive securities:
                                                       
 
  Options and warrants
                  175,701                     174,330          
 
           
     
             
     
         
Dilutive EPS:
                                                       
Income (loss) available to common stockholders and assumed conversion
          $ (2,201 )     5,884,044     $ (0.37 )   $ 603       5,882,609     $ 0.10  
 
           
     
     
     
     
     
 

Inventories

Inventories consist of (a) production-in-process which primarily represents tooling costs which are deferred and amortized over the life of the products and deferred costs on service contracts and (b) purchased finished goods held for sale to customers and purchased finished goods in transit to customers’ distribution centers. Inventories are stated at the lower of average cost or market. As of December 31, 2002 and March 31, 2003, inventories consisted of the following: