Back to GetFilings.com
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
| |
|
|
| (Mark One) |
|
|
|
þ
|
|
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
| |
| |
|
For the fiscal year ended December 31, 2004 |
| |
|
OR |
| |
|
o
|
|
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
| |
| |
|
For the transition period
from to |
Commission File Number: 0-22885
TRIPATH IMAGING, INC.
(exact name of registrant as specified in its charter)
| |
|
|
|
Delaware |
|
56-1995728 |
|
(State or other jurisdiction of
|
|
(I.R.S. Employer |
|
incorporation or organization)
|
|
Identification Number) |
780 Plantation Drive, Burlington, North Carolina 27215
(Address of Principal Executive Offices including Zip
Code)
Registrants telephone number, including area code:
(336) 222-9707
Securities registered pursuant to Section 12(b) of the
Act:
None
Securities registered pursuant to Section 12(g) of the
Act:
Common Stock, $0.01 Par Value
(Title of each class)
Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past
90 days. YES þ No o
Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not
contained herein, and will not be contained, to the best of
registrants knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this
Form 10-K. YES o
Indicate by check mark whether the registrant is an accelerated
filer (as defined in Rule 12b-2 of the Exchange
Act). YES þ NO o
The aggregate market value of voting stock held by
non-affiliates of the registrant as of June 30, 2004 was:
$259,126,576.
There were 38,163,770 shares of the registrants
Common Stock outstanding as of March 29, 2005.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the definitive proxy statement of the Registrant for
the Registrants 2005 Annual Meeting of Shareholders to be
held on May 24, 2005, which definitive proxy statement will
be filed with the Securities and Exchange Commission not later
than 120 days after the registrants fiscal year of
December 31, 2004, are incorporated by reference into
Part III of this Form 10-K.
TriPath Imaging, Inc.
Table of Contents
| |
|
|
|
|
|
|
|
Part I. |
|
Item 1.
|
|
Business |
|
|
2 |
|
|
Item 1A.
|
|
Executive Officers of the Registrant |
|
|
32 |
|
|
Item 2.
|
|
Properties |
|
|
33 |
|
|
Item 3.
|
|
Legal Proceedings |
|
|
33 |
|
|
Item 4.
|
|
Submission of Matters to a Vote of Security Holders |
|
|
34 |
|
| |
|
Part II. |
|
Item 5.
|
|
Market for the Registrants Common Equity, Related
Stockholder Matters and Issuer Purchases of Equity Securities |
|
|
34 |
|
|
Item 6.
|
|
Selected Financial Data |
|
|
35 |
|
|
Item 7.
|
|
Managements Discussion and Analysis of Financial Condition
and Results of Operations |
|
|
35 |
|
|
Item 7A.
|
|
Quantitative and Qualitative Disclosures About Market Risks |
|
|
60 |
|
|
Item 8.
|
|
Consolidated Financial Statements and Supplementary Data |
|
|
61 |
|
|
Item 9.
|
|
Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure |
|
|
61 |
|
|
Item 9A.
|
|
Controls and Procedures |
|
|
61 |
|
| |
|
Part III. |
|
Item 10.
|
|
Directors and Executive Officers of the Registrant |
|
|
62 |
|
|
Item 11.
|
|
Executive Compensation |
|
|
62 |
|
|
Item 12.
|
|
Security Ownership of Certain Beneficial Owners and Management
and Related Stockholder Matters |
|
|
62 |
|
|
Item 13.
|
|
Certain Relationships and Related Transactions |
|
|
62 |
|
|
Item 14.
|
|
Principal Accountant Fees and Services |
|
|
62 |
|
| |
|
Part IV. |
|
Item 15.
|
|
Exhibits and Consolidated Financial Statement Schedules |
|
|
62 |
|
|
Signatures |
|
|
66 |
|
As used in this report, the terms we,
us, our, TriPath Imaging and
the Company mean TriPath Imaging, Inc. and its
subsidiaries, unless the context indicates another meaning.
Note Regarding Trademarks
We have registered trademarks in the United States for
AutoCyte®, AutoCyte Quic®, CytoRich®,
ImageTiter®, PAPMAP®, PrepMate®,
SlideWizard®, and TriPath Imaging®. We have pending
U.S. trademark applications for
i3
Seriestm,
FocalPointtm,
PrepStaintm,
ProExtm,
SureDetecttm,
SurePathtm,
TriPath Care
Technologiestm,
and TriPath
Oncologytm.
Foreign registrations are maintained for several of our
trademarks in Argentina, Australia, Brazil, Canada, Chile,
China, the European Union, Finland, Hong Kong, Indonesia,
Israel, Japan, Malaysia, Norway, the Russian Federation, South
Africa, Sweden, Switzerland, Taiwan, and the United Kingdom. We
have pending foreign trademark applications for
FocalPointtm,
i3
Seriestm,
PAPNET®tm,
PrepStaintm,
SurePathtm,
ProExtm,
and TriPath Care
Technologiestm.
In addition to trademark activity, we include a copyright notice
on all of our documentation and operating software. There can be
no assurance that any trademarks or copyrights that we own will
provide competitive advantages for our products or will not be
challenged or circumvented by our competitors. All other
products and company names are trademarks of their respective
holders.
PART I
This Annual Report on Form 10-K contains forward-looking
statements, including statements regarding our results of
operations, research and development programs, clinical trials
and collaborations. Statements that are not historical facts are
based on our managements current expectations, beliefs,
assumptions, estimates, forecasts and projections. These
forward-looking statements are not guarantees of future
performance and involve certain risks, uncertainties and
assumptions that could cause actual results to differ
significantly from those discussed in these forward-looking
statements. Important factors that could cause or contribute to
these differences include those described in the section
entitled Managements Discussion and Analysis of
Financial Condition and Results of Operations
Critical Accounting Estimates and in Factors
Affecting Future Operating Results attached hereto as
Exhibit 99.1 and incorporated by reference into this
Form 10-K. You should not place undue reliance on the
forward-looking statements, which speak only as the date of this
report. We undertake no obligation to update these statements to
reflect events or circumstances occurring after the date of this
report or to reflect the occurrence of unanticipated events,
except as required by law.
The Companys Internet website is
www.tripathimaging.com. Information on the Companys
website is not a part of this Annual Report on Form 10-K.
As soon as reasonably practical after they are filed or
furnished with the SEC, the Company makes available free of
charge on its website, or provides a link to, the Companys
Annual Report on Form 10-K, Quarterly Reports on
Form 10-Q, Current Reports on Form 8-K, and any
amendments to those reports filed or furnished with the SEC
pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act. To access these filings, go to the Companys
website and click on Investor Resources, then click
on SEC Filings. Alternatively, interested parties
may request, in writing, a copy of this Form 10-K, without
charge. Such requests should be made to TriPath Imaging, Inc.,
Attn: Investor Relations, 780 Plantation Drive, Burlington,
North Carolina 27215.
The Company
We create solutions that redefine the early detection and
clinical management of cancer. Specifically, we develop,
manufacture, market, and sell proprietary products for cancer
detection, diagnosis, staging, and treatment selection. We are
using our proprietary technologies and expertise to create an
array of products designed to improve the clinical management of
cancer. We have developed and marketed an integrated solution
for cervical cancer screening and other products that deliver
image management, data handling, and prognostic tools for cell
diagnosis, cytopathology and histopathology. We have created new
opportunities and applications for our proprietary technology by
applying recent advances in genomics, biology, and informatics
to our efforts to develop new molecular diagnostic products for
malignant melanoma and cancers of the cervix, breast, ovary, and
prostate.
We are organized into two operating units: (1) Commercial
Operations, through which we manage the market introduction,
sales, service, manufacturing and ongoing development of our
current products; and (2) TriPath Oncology, our
wholly-owned subsidiary through which we manage the development
and market introduction of molecular diagnostic products for
cancer.
Our Commercial Operations unit is a commercial engine organized
to grow sales, drive margin and generate cash. TriPath Oncology
is the development engine of a broad based gene discovery
program created to develop new molecular diagnostic products for
the early detection and clinical management of cancer. Our
revenues are primarily generated today through our Commercial
Operations from the sale of our SurePath liquid-based Pap test
and other cervical cytology screening products. The products and
services that we are developing in TriPath Oncology did not
materially impact revenues in 2004; however, we do expect to
generate revenues from some of these reagents and instruments in
2005 and continue to believe that sales related to products
developed by TriPath Oncology may significantly impact our
growth in 2006 and beyond.
2
We provide financial information by segment and geographic area
in Note 8 to our Consolidated Financial Statements included
in Item 8 of this report. We are incorporating that
information into this section by reference.
Our Products
Cervical Cytology Product Line (formerly the
i3
Series Product Line)
Our cervical cytology product line includes the following
products:
Our SurePath Test Pack is a proprietary, liquid-based
cytology sample collection, preservation and transport system
that consists of the SurePath liquid-based Pap test, a sample
collection vial, proprietary preservative solution and sample
collection device. SurePath addresses errors in cell sample
collection and slide preparation while providing a liquid medium
for performing additional laboratory tests. SurePath slides show
a statistically significant reduction of unsatisfactory cases
compared to conventional slides. During a clinical exam, a
physician or nurse will collect a sample of endocervical and
ectocervical cells, using a cervical broom or spatula and brush
combination collection device. Once collected, the health
practitioner detaches the removable head of the collection
device and places it into the vial containing our proprietary
SurePath preservative fluid, thereby retaining all of the cells
collected. The lid of the vial is then fastened and the vial is
then transported to a clinical laboratory for follow-on
processing on the PrepStain system. The SurePath liquid-based
Pap test was approved by the United States Food and Drug
Administration (FDA) for slides prepared using the
PrepStain Slide Processor in June 1999. In 2001, SurePath was
approved by the FDA for manual slide processing in which the
cell suspension obtained by using the SurePath Test Pack is
layered onto the slide and stained by a prep technician. In May
2003, we received FDA approval for expanded labeling claims to
include study data showing a 64.4% (p<0.00001) increase in
detection of High Grade Squamous Intraepithelial and more
serious lesions (HSIL+), as compared to the conventional Pap
smear. In June 2004, we received FDA approval for expanded
labeling claims to include the use of the spatula and brush
combination device for collecting cervical cells as an
alternative to the previously approved cervical broom collection
device. All SurePath devices come with detachable heads to
ensure 100% of the collected sample is sent to the laboratory
for processing.
|
|
|
PrepStain Slide Processor |
Our PrepStain Slide Processor is an automated slide
preparation system that produces slides with a standardized,
thin-layer of stained cervical cells. It consists of proprietary
reagents, plastic disposables and automated equipment for
preparing a thin-layer of cervical cells on a SurePath
microscope slide. Once received in the laboratory, the sample is
thoroughly mixed, resulting in a homogenized and randomized cell
suspension which is removed from the vial and layered onto a
proprietary liquid density reagent in a plastic centrifuge tube
using our patented syringe device. Batch density gradient
centrifugation is then conducted on the cell suspension to
remove excess blood, inflammatory cells and other debris from
the sample. Once centrifugation is completed, the laboratory
technician places the centrifuge tubes containing the separated
diagnostic cells onto an automated pipetting system. This
pipetting system then distributes the cervical cells in a
thin-layer on the microscope slide. At this stage, discrete
staining of the slides can be carried out by the PrepStain
system, or staining can be performed off-line from the PrepStain
using alternative staining instrumentation. PrepStain is
currently capable of preparing approximately 48 discretely
stained or 96 unstained thin-layer slides in approximately
one hour. A SurePath slide typically contains approximately
50,000 to 100,000 diagnostic cells that are distributed
uniformly over a 13-millimeter diameter circle. The PrepStain
Slide Processor, or PrepStain, reduces the complexity of
interpretation by providing a homogeneous, more representative
and standardized thin layer of stained cells. The FDA approved
PrepStain in June 1999. In early 2005, we received FDA
approval for expanded claims to include the processing of
pre-coated slides.
The PrepMate system, an accessory to PrepStain, is
designed to automate pre-processing steps in the preparation of
SurePath thin-layer slides. PrepMate automatically mixes and
removes specimens from the
3
SurePath preservative fluid vials, and layers the specimens onto
the SurePath density reagent in a test tube for automated slide
preparation and staining. The PrepMate accessory is intended to
reduce the time required to prepare samples for processing on
the PrepStain instrument. The FDA approved the PrepMate
accessory in May 2001.
In August 2004, we submitted new clinical data to the FDA in
support of a supplemental filing to our Pre-Market Approval
(PMAS) for the PrepStain System to include approval of
testing of cervical cells collected using the SurePath Test Pack
for high-risk human papilloma virus (HPV) DNA with the
Digene Corporation (Digene) hc2 High-Risk HPV DNA
Testtm.
In February 2005, we announced that we had withdrawn this
submission. This action was taken after we, through discussions
with the FDA, learned that additional clinical information and
analyses would be required which had not been part of the
original protocol accepted by the agency. The decision to
withdraw is a procedural step and we are currently in
discussions with the FDA about the additional data or
information requirements. We intend to advance these discussions
and evaluate the required additional data or information, with
the goal of resubmission of the PMAS at the earliest possible
date. There can be no assurance that our re-submission, if or
when made, will receive the required regulatory approvals, when
anticipated, if at all.
|
|
|
FocalPoint Imaging System |
Our FocalPoint Imaging System is a computerized imaging
system that applies proprietary technology to screen SurePath or
conventionally prepared Pap smear slides by identifying those
slides that have the highest likelihood of abnormality. The
FocalPoint Slide Profiler was approved by the FDA for primary
screening of conventional Pap smears in May 1998 and for
SurePath slides in October 2001. The FocalPoint GS Imaging
System, which combines the automated sorting and ranking
capability of the currently approved FocalPoint Slide Profiler
with FocalPoint GS location guided screening of areas of
interest, was introduced outside of the U.S. in the fourth
quarter of 2000.
Our FocalPoint Slide Profiler is an automated primary
screening device that combines computerized video microscopy and
image interpretation to distinguish between normal and abnormal
SurePath liquid based and conventionally prepared Pap test
slides. The FocalPoint Slide Profiler is intended to sort and
rank slides based on the likelihood of abnormality, distinguish
slides that need further cytotechnologist review from those that
require No Further Review (up to 25% least likely to
be abnormal), and to identify slides in an enriched quality
control population (a minimum of 15% of slides with a highest
likelihood of being abnormal) for a directed quality control
(QC) review. In addition, sorting, ranking, adequacy and
other slide information provided by the FocalPoint Slide
Profiler facilitates the manual microscopic review of slides
designated for full microscopic review.
Our FocalPoint GS Imaging System (FocalPoint GS) combines
the automated sorting and ranking capability of the FocalPoint
Slide Profiler with a rapid screen of areas of interest, or
Fields of View (FOV), on slides designated for review by the
FocalPoint Slide Profiler. The FOV location coordinates and
associated images are communicated via a network connection from
the FocalPoint Slide Profiler to a designated FocalPoint GS
Review Station that has been equipped with commercially
available microscopes and computer-controlled automated stages
for FOV review. FOVs determined by the FocalPoint GS to
demonstrate the highest likelihood of abnormality are presented
for a focused microscopic review that allows the
cytotechnologist to quickly analyze the slide for the presence
of cellular abnormality. Abnormal findings thus identified can
be confirmed by full microscopic review. If no abnormality is
identified during this rapid cytologic assessment, no further
review is required. In October 2004, we submitted clinical data
to the FDA in support of a PMAS for the FocalPoint Slide
Profiler to expand our claims to include approval of the
FocalPoint GS Imaging System. Review of this submission is
currently pending. There can be no assurance that the FocalPoint
GS system will receive the required regulatory approvals for
sale in the United States, when anticipated, if at all. We
currently market FocalPoint GS to certain markets outside the US.
4
SlideWizard Product Line
Our SlideWizard product line consists of personal
computer-based applications focused on the quantification of the
nuclear DNA content of cells and the detection and
quantification of specific molecules in cells or tissue sections
(immunohistochemistry and immunocytochemistry assays), the
management and archiving of images and patient information, the
exchange of data via telepathology and the creation of
comprehensive reports combining color images and patient data.
Our SlideWizard line of products include:
|
|
|
| |
|
Telepathology Module: a module for the transmission and
interpretation of high-resolution images captured at remote
sites for teaching and research; |
| |
| |
|
Quantitative Image Cytometry-DNA: an application that
performs quantitative analysis of DNA by quantifying nuclear
texture and morphology; |
| |
| |
|
Quantitative Image Cytometry-Immuno: an application that
offers general purpose image analysis that is ideal for
recognition and quantification of virtually any stain
application on a variety of biologic materials |
| |
| |
|
ImageTiter: a method to quantitatively measure abnormally
high levels of antinuclear antibodies through titration
emulation as an indication for a variety of immune system
problems; and |
| |
| |
|
SlideWizard: an electronic dotting and labeling system. |
We received pre market notification, or 510(k) clearance through
one of our predecessor companies in November 1995 to market the
Image Titer for automating antinuclear antibody testing. Our DNA
and immuno-quantification applications are presently offered
For Research Only in the United States. We currently
do not meet the InVitro Diagnostics Directive requirements to
sell and place the SlideWizard applications in Europe (except in
combination with the FocalPoint GS). Specifically, a SlideWizard
workstation is also a component of the FocalPoint GS system that
is currently sold only outside the United States. We may elect
to pursue regulatory clearance to market additional SlideWizard
applications currently under development or developed by us in
the future.
Molecular Diagnostics Products
Our molecular diagnostic products did not materially impact
revenues in 2004; but we do expect to generate revenues from
some of these reagents and instruments in 2005 and continue to
believe that sales related to these products may significantly
impact our growth in 2006 and beyond. Our molecular diagnostic
products are at various stages of development and include the
following:
|
|
|
Microscopic Slide Based Reagents |
Our ProEx C analyte specific reagent
(ASR) incorporates molecular biomarkers that measure the
over-expression of proteins whose over-expression is associated
with aberrant S phase induction, an abnormal growth state
associated with the development of cancer. Aberrant S phase
induction has been associated with cancer of the cervix,
esophagus, ovary, lung, and prostate. We expect that this
analyte specific reagent will be available for purchase in the
U.S. in the second quarter of 2005.
Our ProEx Br analyte specific reagents incorporate
molecular biomarkers that measure the over-expression of certain
proteins that are believed to reflect increased activity in
molecular pathways that are associated with the progression of
cancer. These analyte specific reagents are currently available
for purchase in the U.S.
Our Cervical Staging Assay incorporates proprietary
molecular biomarkers and reagents and is being developed to
identify biopsy proven underlying pre-malignant cervical disease
and cervical cancer in patients who have tested positive for
high-risk human papilloma virus infection or for whom the
results of cytologic screening with the SurePath liquid-based
Pap test are equivocal. We expect to launch a cervical staging
diagnostic kit outside the U.S. in the second quarter of
2005 if we have received the necessary international
5
regulatory approvals. Concurrently, we expect to release a
detection kit for visualization of biomarkers on cytology
slides, an automated cervical cytology slide-staining platform
and a series of assay control reagents.
Our Cervical Screening Assay incorporates proprietary
molecular biomarkers and reagents and is being developed for
primary screening for cervical cancer. The assay is being
developed to test slides prepared using the SurePath
liquid-based Pap test and to permit concurrent evaluation of
morphologic features and measurement of the over-expression of
molecular biomarkers that are associated with biopsy proven
moderate to severe cervical disease and cancer. The assay is
being developed for use with and without our molecular cytology
imaging system (described below). We expect to initiate clinical
trials in the second half of 2005 to collect data that could
support an application for pre-market approval by the FDA. Given
the relatively low prevalence of moderate to severe cervical
disease and cervical cancer and the fact that the results
obtained with our molecular biomarkers may dictate a need for
additional follow-up of some clinical trial subjects over time,
we believe that this clinical trial may require up to 12 to
18 months to complete. If our clinical trial is successful,
we would expect to introduce this assay in the U.S. as an
in vitro diagnostic in late 2006 or 2007 depending, in
large part, on the length of the clinical trial.
Our Breast Staging Assay incorporates proprietary
molecular biomarkers and reagents and is being developed to
predict the risk of disease recurrence and to aid in treatment
selection in patients with early stage breast cancer. The assay
is being developed for use with commercially available detection
kits and staining platforms and to utilize our interactive
histology imaging system (see below) to quantify biomarker
over-expression in tissue samples collected at the time of
initial diagnosis of breast cancer. We expect to initiate
clinical trials in the second half of 2005 to collect data that
could support an application for pre-market approval by the FDA.
Given a successful clinical trial, we would expect to introduce
this as an in vitro diagnostic in the latter half of 2006.
Over the past two years we have also released several
Research Use Only (RUO) products, including RUO reagents
for staging of melanoma and cancer of the cervix and breast. In
data presented in 2004 from a study completed in 2003,
investigators at Albany Medical College observed that the
measurement of
melastatintm
expression using our melanoma assay was an independent
prognostic factor that may be useful in determining the risk of
disease recurrence and metastasis in patients with primary thin
melanoma lesions. We released our RUO reagents for cervical and
breast cancer staging in 2004. Investigators at the
Massachusetts General Hospital, Johns Hopkins Hospital, and the
University of Colorado are currently evaluating the analytical
and clinical performance of our RUO reagents for cervical cancer
staging. Investigators at Albany Medical College are currently
evaluating the clinical performance of our RUO reagents for
breast cancer staging.
There can be no assurance that the microscopic slide based
reagents that we are developing will be ready to launch or
receive required regulatory approvals when anticipated, if at
all.
|
|
|
Molecular Imaging Systems |
Our Interactive Histology Imaging System is being
developed to allow rapid, reliable and cost effective
quantification of molecular biomarkers in histologic tissue
sections. This product is expected to provide on-demand digital
imaging, direct visualization of immuno-histochemistry
(IHC) stained slides, and real-time quantitative analysis
of tissue samples. Ventana Medical Systems, Inc. (Ventana) has
agreed to sell and distribute a Ventana-branded version of our
interactive histology imaging system (Ventana Image Analysis
System (VIAS)) under a five-year global supply agreement that we
entered into in September of 2004. We submitted data to the FDA
in support of a 510(k) notification for processing of the
Ventana estrogen and progesterone receptor assays on the imaging
system in January of 2005. Pending FDA clearance, we anticipate
that Ventana will launch VIAS in the second quarter of 2005. We
anticipate filing additional 510(k) notifications for processing
of other Ventana assays throughout the year. There can be no
assurance that we will obtain the desired FDA clearances when
anticipated, if at all, nor that Ventana will prioritize the
marketing of VIAS.
Our Molecular Cytology Imaging System identifies abnormal
cells on cytology slide preparations based on their specific
reaction with molecular biomarkers. We intend to introduce this
system outside the U.S. in the
6
second quarter of 2005 and we expect to incorporate it in our
cervical screening clinical trial, which we anticipate
initiating in the second half of 2005. There can be no assurance
that this imaging system will receive the desired regulatory
approvals, when anticipated, if at all.
We have initiated development of blood-based screening and
monitoring assays for ovarian and breast cancer. We anticipate
releasing our ovarian cancer screening reagents in an RUO format
in the second half of 2005. We anticipate releasing our breast
screening reagents in an RUO format by the end of 2006.
Concurrent with the development of these reagents we are
evaluating high volume testing platforms.
The Cancer Market
Cancer is a chronic and complex disease characterized by
uncontrolled growth and spread of abnormal cells. According to
the World Health Organization (WHO), the worldwide incidence of
cancer in the year 2000 exceeded 10 million cases,
excluding basal and squamous cell cancers of the skin. The WHO
further estimates that approximately 6.2 million deaths
worldwide were attributable to cancer in 2000. In the United
States, the American Cancer Society (ACS) estimates that
roughly 1.37 million cases of non-skin cancers will be
diagnosed in 2005, roughly half of which will occur in women. In
the United States, women have about a 1-in-3 lifetime risk of
developing invasive cancer. It is estimated that in 2005
approximately 663,000 women will be newly diagnosed with cancer
and an estimated 275,000 women will succumb to the disease. It
is anticipated that melanoma and cancers of the breast, cervix,
and ovary will account for over 40% of all new cancers diagnosed
in women in 2005.
Womens Cancers
2005 Cancer Estimates (U.S.)
| |
|
|
|
|
|
|
|
|
|
| |
|
Estimated 2005 Incidence | |
|
Estimated 2005 Mortality | |
| |
|
| |
|
| |
|
All Cancers
|
|
|
662,847 |
|
|
|
275,000 |
|
|
TriPath Imaging Targeted Cancers:
|
|
|
|
|
|
|
|
|
| |
Breast
|
|
|
211,240 |
|
|
|
40,410 |
|
| |
Ovarian
|
|
|
22,220 |
|
|
|
16,210 |
|
| |
Malignant Melanoma
|
|
|
26,000 |
|
|
|
2,860 |
|
| |
Cervical
|
|
|
10,370 |
|
|
|
3,710 |
|
Source: American Cancer Society, Facts & Figures, 2005
Treatments for cancer are expensive and often ineffective.
Current treatments for cancer include surgery, radiation,
chemotherapy and targeted therapeutics. Surgery is limited in
its effectiveness because it treats the tumor at a specific site
and may not remove all the cancer cells, particularly if the
cancer has spread. Radiation and chemotherapy can treat the
cancer at multiple sites but can cause serious adverse side
effects because they destroy healthy cells and tissues as well
as cancer cells. The ACS projects that in 2005 over
7
275,000 women will die of cancer-related illness. Detecting
cancer at the earliest possible stage of disease is critical to
patient survival and outcome as reflected in the following
five-year relative survival rates:
Five Year Disease Free Survival
by Stage at Diagnosis
| |
|
|
|
|
|
|
|
|
|
|
|
|
| TriPath Imaging Targeted Cancers: |
|
Localized Disease (%) | |
|
Regional Spread (%) | |
|
Distant Metastases (%) | |
| |
|
| |
|
| |
|
| |
|
Breast
|
|
|
98 |
|
|
|
80 |
|
|
|
26 |
|
|
Ovarian
|
|
|
95 |
|
|
|
72 |
|
|
|
31 |
|
|
Malignant Melanoma
|
|
|
98 |
|
|
|
60 |
|
|
|
16 |
|
|
Cervical
|
|
|
92 |
|
|
|
51 |
|
|
|
15 |
|
Source: American Cancer Society, Facts & Figures, 2005
Development and utilization of modalities for routine cancer
screening is critical to early detection. According to the ACS,
whereas the five-year relative survival rate for all cancers is
approximately 64%, the relative survival rate for currently
screened cancers (i.e. including cancers of the cervix, breast,
rectum and skin) is approximately 84%. The ACS estimates that
the relative survival rates of these screened cancers could be
further increased to 95% if all Americans were regularly
screened for these cancers. In 2004, the National Institutes of
Health estimated the overall costs for cancer-related illness in
the U.S. to be $189.8 billion.
We expect the market for cancer diagnostics will grow
substantially due to the increased incidence of cancer, an aging
population, early cancer awareness, pressure to reduce cancer
mortality rates and improvements in healthcare screening
systems. The existing cancer diagnostics market is characterized
predominantly by tests or methods that identify the presence of
surrogate markers of disease, cellular abnormalities or imaging
anomalies that are correlated with the presence or stage of
disease but, for the most part, do little to provide information
specific to the biology of the disease or the outcome of the
patient. The current technologies used in cancer diagnostics
consist primarily of tumor marker immunoassays, cytology
evaluation and imaging techniques such as mammography.
While some of the underlying causes of specific cancers can be
traced to a single genetic alteration, it is now believed that
multiple complex genetic changes underlie the development of the
vast majority of cancers. However, the identification of genetic
anomalies alone is unlikely to prove clinically significant as
many genetic events may have minimal or no impact on a
patients health, whereas others may pose life-threatening
health risks. Determining the interrelationship of genes and
proteins, and their interaction with one another is likely to be
as important as understanding the underlying cause of the
genetic change itself. The scientific communitys knowledge
of these underlying genetic and proteomic factors has only
recently come about through the development of more
sophisticated research and discovery tools, investment in
mapping of the human genome, and development of bioinformatics
capabilities to assess the clinical relevance of these genetic
and proteomic abnormalities.
In recent years, novel molecular oncology tests have been
introduced to provide additional clinical information previously
unavailable to assess an individuals predisposition or
lifetime risk of developing certain cancers. Molecular tests are
also used to screen and assist in the diagnosis of the presence
of disease, to assess patient prognosis and outcome more
accurately, to guide therapeutic selection in the management of
certain cancers and to monitor for disease recurrence. Molecular
tests offer the promise of providing a more accurate,
disease-specific understanding of cancer to best address the
needs of medical practitioners.
Cancer of the uterine cervix, or cervical cancer, is second only
to breast cancer as the most common form of malignancy in both
incidence and mortality in women worldwide. According to the WHO
the worldwide incidence of cervical cancer in 2000 was 470,606
with a mortality rate of 233,372. In parts of the developing
world, cervical cancer is the major cause of death in women of
reproductive age. The ACS estimates that in
8
2005 approximately 10,370 cases of invasive cervical cancer will
be diagnosed in the United States with an estimated 3,710 deaths.
Invasive cervical cancer spreads from the surface of the cervix
to tissue deeper in the cervix or to other parts of the body.
Cervical cancer develops in stages over a period of time
beginning with pre-invasive changes that eventually progress to
invasion. Because of the progression to invasion, most deaths
due to invasive cervical cancer can be prevented with
early-stage detection and treatment. Early detection is critical
in promoting patient wellness. The more advanced the cancer, the
lower the chances are of managing and/or curing the patient.
Thus, regular cervical screening examinations are recommended in
the United States and many foreign countries.
|
|
|
Screening for Cervical Cancer |
Based on the concept that the physical appearance (or
morphology) of cells that have been scraped from the surface of
the uterine cervix may correlate with and, therefore, signify
the presence of cancer or its precursors in underlying cervical
tissue, the Pap smear has been employed worldwide as a primary
screen for cervical cancer and its precursors since the late
1940s. It is the most widely used and most successful of all
screening tests for cancer having contributed to a greater than
70% decrease in deaths resulting from cervical cancer in the
U.S. since it was first introduced. It is estimated that
clinical laboratories in the United States perform over
50 million Pap tests, including liquid based Pap tests,
annually and we believe that the annual test volume outside of
the United States is in excess of 80 million.
The Pap smear, as first developed by Dr. George N.
Papanicolaou in the 1940s, remained essentially unchanged until
the introduction of liquid based Pap tests, such as our SurePath
liquid based Pap test, in the 1990s. The liquid based Pap test
was developed to remedy several practical limitations of the
conventional Pap smear, including those related to specimen
collection and slide interpretation. The use of a liquid medium
to transport cervical cells may facilitate the specimen
collection process by reducing the time taken to prepare the
specimen for transport, by eliminating air drying and other
collection related artifacts that distort cell architecture, by
providing a readily accessible medium and adequate shelf life to
allow for repeat testing from the original sample, by providing
a readily accessible medium for potential adjunctive testing for
infectious, genetic or other diseases and, in the case of our
SurePath liquid based Pap test, by providing a standardized
technique for specimen collection that ensures that all cells
collected are transported to the laboratory. The thin layer
slides prepared using liquid based Pap tests eliminate the depth
of focus issues that may complicate the interpretation of the
relatively thick conventional Pap smear and are relatively
devoid of blood, mucus, or inflammatory material that may
obscure significant cytologic pathology. In the case of our
SurePath liquid based Pap test, the combination of these
collection and slide preparation features contributes to a
statistically significant reduction in the number of
unsatisfactory cases when compared to the conventional Pap smear.
The Pap smear is prepared from scrapings of the surface of the
uterine cervix that are collected during a gynecologic pelvic
examination. These exfoliated cervical cells are, in the case of
the conventional Pap smear, directly transferred to a glass
slide by the clinician who collects the specimen. In the case of
the liquid based Pap test, such as our SurePath liquid based Pap
test, these exfoliated cells are transferred by the clinician
into a liquid medium from which a thin layer slide is
subsequently prepared in the laboratory, most often using an
automated system such as our PrepStain slide processor, after
the liquid medium, blood, mucus, and other obscuring materials
are removed by density gradient centrifugation. With the
conventional Pap smear, the clinician discards the collection
device and whatever cells that remain attached to the device,
after the sample is transferred to the glass slide. With the
SurePath liquid based Pap test, the clinician simply detaches
the head of the collection device and places it into the liquid
transport medium, thus, ensuring that 100% of the cells that
have been collected are transported to the laboratory. For
either the conventional or liquid based Pap tests, a
Papanicolaou stain is applied to the slide to facilitate
microscopic review. The slide is then analyzed microscopically
by a cytotechnologist who evaluates the appearance of the
ex-foliated cells. The cytotechnologist looks for cell features
that are associated with cancer of the cervix or its precursors.
Any abnormality so detected is further reviewed by a
pathologist. Depending on the cytologic classification that has
been assigned by the pathologist, abnormalities that are
confirmed by pathologist review are further evaluated by testing
for human papilloma virus (HPV) and/or direct visual
examination of the cervix using a colposcope and, if a
9
lesion is so detected, a biopsy to obtain cervical tissue for
histologic examination. Biopsied cervical tissue is evaluated
for histologic evidence of the loss of uniformity of individual
cells, the loss of architectural orientation, and other abnormal
findings that are associated with Cervical Intraepithelial
Neoplasia (CIN) and cervical cancer. CIN, which is also
referred to as dysplasia, is characterized by pre-cancerous
changes in cervical tissue, and is further categorized into
CIN 1, CIN 2, or CIN 3 (mild, moderate, and severe
dysplasia) depending on the severity of abnormality. Further
treatment or follow-up is dictated by the results of the
cervical biopsy and most often follows consensus guidelines that
have been developed by opinion leaders in concert with various
clinical organizations and advocacy groups.
Typically, about 90% to 95% of all Pap smears are classified as
normal. Abnormal Pap smears are classified in order to specify
the degree of cytologic abnormality, according to The Bethesda
System (2001). The prevalence of histologic evidence of CIN and
cancer varies with each cytologic classification. For example,
the cytologic classification of atypical squamous cells of
undetermined significance (ASC-US) represents the least
significant cytologic abnormality and is associated with only a
relatively small number of biopsies that demonstrate underlying
premalignant or malignant cervical disease. Low-grade squamous
intraepithelial lesion (LSIL) is associated with a slightly
higher likelihood of underlying disease, particularly CIN 1 and,
most often, appears to reflect cytologic changes that are
associated with HPV infection. Atypical squamous cells of
undetermined significance-cannot exclude high grade (ASC-H), a
recently introduced classification, is associated with a
somewhat higher number of biopsies that demonstrate CIN 2 or
more severe disease. High-grade squamous intraepithelial lesion
(HSIL), is a very significant cytologic abnormality that is
associated with a very high correlation to biopsy evidence of
CIN 2, CIN 3, and, not infrequently, cancer. The most
significant cytologic classification is cancer itself where the
correlation to biopsy evidence of cancer or severe dysplasia is
very strong.
Since the mid-1970s Human Papillomavirus, or HPV, has been
recognized as a sexually transmitted infection that is
associated with the development of genital tract neoplasia. Of
the approximately 70 types of HPV viruses recognized to date,
more than 20 have been associated with lesions in the female
anogenital tract. The so-called low risk types (i.e.
6,11,42,43,44) are mainly associated with benign lesions such as
condylomas, which rarely progress to malignancy. The so-called
high-risk types (i.e., 16,18,31,33,35,39,45,51,52,56, and 58)
are detected in cancer of the cervix.
While it has been documented that nearly all cervical cancers
(99.7%) are directly linked to previous infection with one or
more of the high-risk types of HPV (Judson 1992; Walboomers et.
al. 1999), infection with HPV, even a high-risk type, in and of
itself is not predictive of cervical cancer or its precursors.
Most HPV infections are transient and are not associated with
the development of cervical cancer or its precursors. Given the
biology of the infection and its association with cervical
neoplasia, if one were to test for high-risk HPV (even with a
test that is 100% sensitive and specific for high-risk HPV) one
would expect that the negative predictive value for testing for
high-risk HPV, that is the likelihood that a negative test for
high-risk HPV is associated with absence of CIN 2 or more severe
cervical disease, would approach almost 100%. However, one would
also expect that the positive predictive value of a test for
high-risk HPV, that is the likelihood that a positive test for
high-risk HPV is associated with the presence of CIN 2 or more
severe lesions, would range from 10 to 25% depending on the age
of the population tested.
Over the past few years, testing for infection with high-risk
types of HPV has gained clinical acceptance in the U.S. in
certain clinical situations. The 2001 Consensus Guidelines
sponsored by the American Society for Colposcopy and Cervical
Pathology (ASCCP) recommend testing for HPV to assist in
the management of women with ASCUS-US Pap test results. These
guidelines are supported by a number of studies including the
NCI-sponsored ASCUS/ LSIL Triage Study for Cervical Cancer
(ALTS) trial that demonstrated that HPV testing within the
ASC-US patient population was an effective method of triaging
these patients for subsequent referral to colposcopy because of
the extremely low likelihood of finding cancer or its precursors
in the absence of infection with high-risk HPV. The Guidelines
recommend that patients with ASC-US who test negative for
high-risk HPV should be managed by follow-up Pap smear and HPV
testing and that patients with ASC-US who test positive for
high-risk HPV should be immediately referred for colposcopy and
possible
10
biopsy. In the ALTS trial, the positive predictive value
(PPV) of HPV testing within the ASC-US patient population,
however, was shown to be only 17%.
In March 2003, the FDA approved a submission by Digene
Corporation to include HPV as an adjunct to the Pap smear for
primary screening for cervical cancer in women age 30 and
older. The rationale for this approach is predicated on the
extremely low likelihood of finding cancer or its precursors in
the absence of high-risk HPV infection when the Pap smear is
normal. In fact, the negative predictive value of the two tests
in combination is greater than 99%. However, the lack of
specificity and relatively low positive predictive value of HPV
may again be problematic. For example, approximately 2 to 6% of
women with normal Pap smears yield positive tests for high-risk
HPV. The management of such patients is as yet unclear.
Furthermore, although approximately 56% of patients with ASC-US
and 85% of patients with LSIL test positive for high-risk HPV,
the rate of detection of CIN 2 or more severe lesions on biopsy
in these populations is only 10% and 20% respectively.
With an estimated incidence of over one million new cases per
year, cancer of the breast is the most common womens
cancer in the world, accounting for 22% of all new cases
diagnosed. On a worldwide basis, breast cancer is the leading
cause of cancer mortality in women, representing an estimated
14% of all cancer-related deaths in females.
The ACS estimates that in 2005, approximately 211,240 new cases
of invasive breast cancer will be diagnosed among women in the
United States, with an estimated 40,410 women dying of the
disease. Breast cancer incidence increases with age, and
although significant progress has been made in identifying women
considered to be at high risk of developing the disease, more
than 50% of breast cancer occurs sporadically in women with no
known risk factors. According to the NCI, the overall five-year
survival rate for women diagnosed with breast cancer is 86%.
Early detection is paramount as the relative survival rates vary
significantly among localized disease (96.8%), regional spread
(78.4%) and distant metastases (22.5%).
Breast cancer screening is currently defined as a combination of
patient self-exam, clinical breast exam and mammography. These
methods are complementary and are not used as stand-alone
techniques. Film imaging mammography is the gold standard for
breast cancer screening and currently represents the most
effective means of early detection of breast cancer with a
sensitivity ranging from 54.0% to 94.0% and a specificity
ranging from 83.0% to 98.5%. More specifically, studies show
that mammography sensitivity ranges from 54.0% to 58.0% in women
under age 40 and from 81.0% to 94.0% in women over 65. The
primary purpose of mammography screening is the detection of an
abnormality. Numerous studies have shown that early detection
saves lives and provides more treatment options. For this
reason, annual screening by mammography is recommended for women
over age 40 in the U.S. and many foreign countries.
According to data from the 2000 Behavioral Risk Factor
Surveillance System (BRFSS), the percentage of U.S. women
aged 40 and older who had a recent mammogram was 62.6%. Of the
32.5 million screening mammograms currently performed in
the U.S., approximately four million indicate some form of
abnormality requiring further follow-up. Once an abnormality is
detected on initial screening, the need for a very sensitive and
specific assay to detect early breast cancer becomes critical.
Although follow-up diagnostic imaging and ultrasound may provide
greater image clarity, neither is able to distinguish between a
benign condition and a malignancy. Of the estimated
1.2 million breast biopsies performed in the U.S., roughly
80% yield no form of malignancy resulting in an estimated cost
of $3.3 billion related to unnecessary biopsies. (HCA
Cancer Care, Nov 2002. Informational Guide to Breast Cancer).
|
|
|
Breast Cancer Staging and Treatment |
Once breast cancer is diagnosed, it is staged,
(i.e. I, II, III or IV) based on a number of
factors including tumor pathology (T), nodal involvement
(N) and distant metastasis (M). In the U.S., approximately
55% to
11
60% of newly diagnosed invasive breast cancer is detected at a
relatively early stage (i.e. small tumor size and with no or
minimal nodal involvement).
Although the TNM classification system is useful in
staging patients for follow up and treatment, it is based solely
on the morphologic features of the tumor and its degree of
spread and, thus does not take into consideration the biologic
make up of the cancer. The clinical course of primary breast
cancer varies from patient to patient. Predicting which
individuals are cured and which are not remains difficult for
both lymph node negative and lymph node positive breast cancer
patients. Clinicians are well aware that some patients who have
poor TNM scores have long disease-free survival times, whereas
others with good TNM scores experience a rapid deterioration
with early recurrence of breast cancer followed by death. At
best, current prognostic indicators serve as guides for clinical
decisions that require considerable judgment.
Once the cancer is staged, treatment decisions are typically
made by an oncologist in consultation with the patient and will
take into consideration the patients age and preferences,
as well as the risks and benefits associated with each treatment
protocol. Nearly all women with breast cancer have some form of
surgery combined with other treatments such as radiotherapy,
chemotherapy, hormone therapy and/or monoclonal antibody
therapy. Prognostic tests for the determination of estrogen
receptor (ER), progesterone receptor (PR) and her2/neu
status have become standard of care for selecting subsets of
patients most likely to benefit from certain hormone and
monoclonal antibody therapies.
|
|
|
Breast Cancer Post-Therapy Recurrence |
In general, it has been widely assumed that early detection of
any cancer, whether as a new primary malignancy or as a
recurrence, leads to more effective therapy. As with screening,
the ability to detect small tumors and early progression in
asymptomatic situations is paramount to positive outcomes.
However, the recurrence rate can be as high as 25% to 30% within
the first five years after diagnosis, even in patients with good
TNM scores.
Presently, a large number of markers exist for the monitoring of
breast cancer. These include MUC-1 (CA15-3), carcinoembryonic
antigen (CEA), oncoproteins, milk proteins and cytokeratins. Of
these, CA15-3, CA27.29 and CEA are the most commonly used.
According to the American Society of Clinical Oncologists
(ASCO); Tumor Marker Guidelines, the performance of these
markers range in sensitivity for Stage I disease of 9% to 10%,
Stage II of 19% to 54%, Stage III of 31% to 54% and
Stage IV of 64% to 75%. Additionally, ASCO notes that
CA15-3 exhibits a limited sensitivity for detecting low tumor
burden, when treatments are most likely to be beneficial.
Currently, only 20% to 30% of recurrences are detected before
the onset of symptoms.
Ovarian cancer is only the seventh most common cancer in women
with an estimated 192,379 cases diagnosed worldwide in 2000, but
it is among the most deadly. In the U.S., the five-year relative
survival rate is only 53% for all women diagnosed with ovarian
cancer. According to the American Cancer Society Facts and
Figures for 2005, the estimated five-year survival rate for
localized ovarian cancer is 95%, but only 72% if the cancer has
spread regionally, and only 31% for women with distant
metastases.
Ovarian cancer has been shown to be a clonal disease in
approximately 90% of cases suggesting that most cancers could,
in fact, be detected before they have metastasized. Due to the
lack of an adequate screening test, and to the fact ovarian
cancer is asymptomatic until the cancer has progressed to a late
stage, approximately 75% of newly diagnosed patients are in
advanced to late stages III and IV.
The effectiveness of routine screening of asymptomatic women
using pelvic examination, abdominal or vaginal ultrasound or
serum carcinoembryonic antigen (CEA-125) has not been
established. The ACS recommends annual pelvic examinations for
women starting at age 18 or at the onset of sexual
activity. In 1994, a National Institutes of Health Consensus
Conference on Ovarian Cancer concluded that there is no
12
evidence that screening with currently available modalities,
including CEA-125 and/or transvaginal ultrasound can be used
effectively to decrease ovarian cancer mortality or morbidity.
Currently, screening for ovarian cancer typically occurs in one
of the following settings:
|
|
|
| |
|
Women considered at high risk for developing ovarian
cancer. |
|
|
| |
The ACS states that women who are at high risk of epithelial
ovarian cancer, such as those with a very strong family history
of the disease, may be screened annually using transvaginal
ultrasound and/or CEA-125. |
|
|
|
| |
|
Presence of adnexal (ovarian) or pelvic mass. |
|
|
| |
In the United States the hospitalization rate for ovarian
neoplasms is reported to be as high as 289,000 women
annually. Roughly 80% to 90% of these women have a surgical
procedure to rule out and/or diagnose ovarian cancer. Typically,
women are found to have an adnexal or pelvic mass during a
routine physical examination or during evaluation for another
complaint. |
A successful screening program aimed at the early detection of
ovarian cancer would require that major abdominal surgery
(laparoscopy and/or laparotomy) be performed, as this is the
only means of a definitive diagnosis. Because of the low
incidence of ovarian cancer and the necessity of major abdominal
surgery, a screening program requires high accuracy with a high
specificity to minimize morbidity associated with major
abdominal surgery.
Although melanoma accounts for only a fraction of all skin
cancers diagnosed, it is by far the most serious. Unlike the
more common and curable basal cell and squamous cell skin
cancers, melanoma accounts for roughly 75% of all skin
cancer-related deaths. In 2000, the WHO estimated that 67,425
cases of melanoma were diagnosed in women and 17,045 female
deaths were attributable to this deadly disease. In 2005, the
ACS estimates 26,000 women in the U.S. will be diagnosed
with melanoma and 2,860 are expected to die of the disease.
The overall five-year relative survival rate of patients
diagnosed with melanoma is 89% according to the ACS. Because
melanoma develops from biological changes in pigmented lesions
such as moles, early signs of melanoma development can usually
be seen through changes in the size, color or texture of the
lesion. As a result, about 82% of melanomas are diagnosed at an
early or localized stage where the five-year relative survival
rate approximates 99%. Survival rates drop considerably to 60%
and 16% for melanomas that have spread to regional nodes or to
distant organs, respectively.
|
|
|
Melanoma Staging and Treatment |
Once melanoma is suspected, the lesion and surrounding tissue
are excised. Once diagnosed, biopsy of the surrounding
(sentinel) lymph nodes is common to determine the degree of
spread of disease. Like most cancers, melanomas are staged,
i.e. I, II, III or IV, based on a number of
factors including tumor pathology, nodal involvement and distant
metastasis, or the TNM classification system discussed above.
Prognostic factors such as tumor thickness (Clark Score),
mitoses and ulceration are among the criteria used in tumor
grading. Although the TNM classification system is useful in
staging patients for follow up and treatment, it is based solely
on the morphologic features of the tumor and its degree of
spread and, thus does not take into consideration the biologic
make up of the cancer.
Predicting which individuals are cured and which are not remains
difficult, as up to 20% of individuals with thin lesions may
relapse within five years. As with other types of cancer, some
patients who have poor TNM scores have long disease-free
survival times, whereas others with good TNM scores experience a
rapid deterioration with early recurrence of melanoma followed
by death. At best, current prognostic indicators serve as guides
for clinical decisions that require considerable judgment.
13
In addition to the standard treatment for malignant melanoma,
which includes adequate excision of the primary tumor and may
require removal of surrounding lymph nodes, advanced cases are
treated with chemotherapy or immunotherapy. Although a number of
markers have been studied to determine their utility in
predicting which patients with early stage disease have
biologically aggressive disease and, therefore should be treated
more aggressively, determination of Melastatin mRNA expression
levels appears to be the most promising.
Marketing and Sales
Our marketing strategy is focused on providing solutions that
address the unmet needs of our three broad market stakeholders:
clinical laboratories, clinicians and third-party payors. We
increased our marketing efforts during the first half of 2002 by
directing resources toward various marketing-related initiatives
designed to promote brand identification and awareness, increase
market acceptance of our products and services and enhance
product management. We have expanded our presence in the
marketplace through increased advertising and promotion,
company-sponsored seminars and trade shows, and peer selling
activities. To further educate and reinforce the benefits of our
products, we initiated a partnership with a third-party
physician/peer selling organization in 2001 that continued into
2004. In September 2004, we initiated an expansion of sales and
marketing activities to leverage the opportunity created by our
growing relationship with the large commercial laboratories (see
below) and to meet the challenge associated with expanding our
cervical cytology business in this heavily contested market
segment while maintaining and growing our business within our
traditional customer base.
Over the past 3 years we have expanded our clinician
educational programs to better focus on this large segment. We
also conducted a number of clinician-related activities
including the establishment of a Clinical Advisory Board and
numerous expert panels as forums to discuss and receive feedback
on unmet medical needs, standards of care, market trends,
product concept review and use, and clinical trials strategies.
Finally, we cultivated and developed relationships with leading
clinicians to identify current and future potential product
areas with the goal of expanding peer-to-peer selling and
influence.
The standard of practice in the cytopathology and histopathology
laboratories is defined by the visual examination and analysis
of cells and tissues. Cancer, in one of its many forms, is the
disease most often considered and evaluated in laboratories.
Samples being examined are typically tissue biopsies or Pap
smears. The collection and preparation of these samples have
been resistant to the general wave of automation because they
have required human observation and analysis under a microscope.
The observer is required to identify and interpret what are
often very subtle changes within human tissues. These are often
very complex, time consuming, tedious and exacting tasks. The
practices of cytopathology and histopathology remain largely
manual and labor intensive.
Previously, the complex biologic structural, or morphologic
changes exhibited by cancer were considered too subtle for
identification and interpretation by computer or other automated
apparatus. The conventional wisdom was that cell and tissue
diagnosis is an intrinsically qualitative process that requires
subjective visual judgment. However, as the science of image
processing and analysis has matured, it has become increasingly
accepted that these subjective signals can be
redefined in terms of mathematical algorithms. These algorithms,
in turn, provide the basis for computerization and an automated
solution.
As the last frontier for automation in
in vitro diagnostics, the cytopathology
and histopathology laboratories present a major opportunity. We
believe that increased automation of these laboratories through
computerized image analysis will:
|
|
|
| |
|
significantly reduce labor costs; |
14
|
|
|
| |
|
drive improved standardization, reproducibility and quality
control; |
| |
| |
|
enhance the efficiency of treatment by increasing the accuracy
and precision of diagnosis; and, |
| |
| |
|
provide an opportunity to collect digitized information to
facilitate the development of highly specific and targeted
outcome patient care programs. |
Automated slide preparation and screening products were
introduced into the cervical cancer screening market in the
mid-1990s. We expect to benefit from the increased awareness and
growing acceptance of these new technologies.
|
|
|
Cervical Cytology Product Line |
We currently market our cervical cytology products as part of an
integrated system. Our SurePath, PrepStain and FocalPoint
systems, together, provide an integrated solution for sample
preparation, processing, staining and computerized analysis of
liquid based thin-layer slide preparations. We began limited
international commercial sales of our PrepStain system in 1993
and commenced commercialization in the United States
following FDA approval in 1999. We began placements of AutoPap
QC systems, a predecessor to the current FocalPoint system, in
1995 and of the FocalPoint primary screening system in 1998.
FocalPoint is the only fully automated Pap smear screening
device to receive regulatory approval for marketing in the
United States for both thin-layer and conventional Pap
smear slide preparations.
The principal market for gynecological applications of PrepStain
and FocalPoint are clinical laboratories worldwide. Clinical
laboratories are also the primary focus for patients, physicians
and third party payors in connection with screening for cervical
cancer. In an effort to facilitate the adoption of our products,
we engaged sales professionals to educate and promote our
products to each of these groups. Furthermore, we have
contractual relationships with organizations that provide
physician education and third party payor/reimbursement support.
We view these relationships as a necessary extension of our
business given their potential to fuel our growth.
The principal market for non-gynecological applications of
PrepStain also includes clinical laboratories worldwide,
although these applications are performed in significantly lower
quantities than cervical cancer screening applications.
Non-gynecological applications for the detection of cancer are
performed on body fluids, including urine samples, respiratory
specimens and a variety of fine-needle aspirates of specific
organs.
Large commercial laboratories. Pap smear testing has
become a concentrated market in the United States. We believe
that approximately 50% of cervical cancer test volume is
concentrated among a relatively small number of large
laboratories. We believe the PrepStains high throughput
and cost-effectiveness and FocalPoints ability to show
improved productivity over manual practice will enable us to
market PrepStain and FocalPoint successfully to this
concentrated market segment. Moreover, the pressures associated
with rising health care costs, rising litigation costs, and the
limited supply of qualified cytotechnologists should further
facilitate adoption of PrepStain and FocalPoint by the large
laboratory market. We believe that the large clinical
laboratories offer a significant opportunity for our growth in
2005 as we have entered into agreements and have established
growing relationships with the four largest commercial
laboratories in the U.S.
In the first quarter of 2003, we entered into an agreement with
Quest Diagnostics Incorporated (Quest Diagnostics or Quest) to
introduce our cervical cancer screening products in select
locations. Quest Diagnostics completed an evaluation process of
these products in late 2003. Early in the second quarter of
2004, on the strength of the outcome of this evaluation, we
entered into a new multi-year agreement with Quest Diagnostics.
Under this agreement, Quest Diagnostics is adopting the SurePath
liquid-based Pap test and the PrepStain system and is evaluating
the FocalPoint Slide Profiler. During the term of the agreement,
we will work together with Quest Diagnostics to expand the use
of our products by educating physicians about the benefits of
our technology. We also renewed a multi-year agreement with
Laboratory Corporation of America in the latter half of 2003 and
entered into a new multi-year agreement with LabOne in mid-year
2004. Further, in September of 2004, we initiated an expansion
of our sales and marketing activities in the U.S., to leverage
our growing relationship with the large commercial laboratories
and to meet the challenge of
15
expanding our cervical cytology business in this highly
competitive segment while growing and maintaining our business
within our traditional customer base. We have reorganized our
sales management to ensure accountability and support for a
larger field sales organization and to ensure broad geographic
coverage. We completed expansion of our sales management team in
the fourth quarter of 2004 and expect to expand our field sales
organization over 2005. In addition, we expect to make increased
investments in marketing and sales related activities in support
of our current cytology products worldwide as well as to begin
to prepare the market for the future introduction of our
molecular oncology products. There can be no assurance that our
agreement with Quest, or other large laboratory customers, will
generate significant revenue.
Academic Centers of Excellence. We expect to maintain and
continue to build a franchise among academic centers
of excellence and to continue to add high profile, opinion
leaders to our customer list. We believe these relationships
reflect on the quality of our products. Further, as early
adopters of new diagnostic technologies, the academic centers of
excellence will be key targets for the early introduction of our
molecular diagnostic products.
Medium and small clinical laboratories. We also intend to
continue to devote a portion of our marketing and sales
resources to targeting medium-sized and small clinical
laboratories, including, in particular, laboratories that serve
hospitals and local and regional integrated health care provider
networks. These laboratories are often well integrated into the
local health care management process and delivery continuum and,
therefore, facilitate an integrated sales process that includes
the ordering clinician, the laboratory, and the payor. This is
of particular significance to our strategy for commercializing
molecular diagnostic products that will require significant
interaction between the laboratory and the clinician. We expect
that the medium-sized and small clinical laboratory segment of
the market represents a promising opportunity for our equipment
rental programs.
Third-party payors. We have gained a significant level of
market acceptance for our products by third-party payors by
devoting additional resources to the area of reimbursement. We
plan to continue promoting the clinical and economic benefits of
PrepStain and FocalPoint systems to managed care companies,
major private insurers and other third-party payors. We have
demonstrated that the overall cost savings to the health care
system, resulting from the early detection of cervical cancer
and the decrease in unnecessary repeat Pap smears, biopsies and
colposcopies resulting from improved specimen adequacy, more
than offset the cost of our products. See also Third-Party
Reimbursement below.
|
|
| |
Molecular Diagnostic Products |
The marketing strategy for the molecular diagnostic products we
are developing is predicated on several key principles. First,
our marker discovery programs are all driven by clinical
specifications developed from an ongoing analysis of the current
standards of care for cancer of the cervix, breast, ovary and
prostate. From these analyses, we have identified areas of
clinical need and, therefore, market opportunity. Second, our
product development strategy comprehends minimal disruption of
laboratory workflow and current practice. We are designing our
products to change the clinical practice of medicine, not the
laboratory practice of medicine. Third, we employ a strategy for
commercialization that includes stacking clinical claims in
which we will initially target defined clinical problems in
defined patient populations to create specific and clearly
defined clinical outcomes. Our strategy comprehends the fact
that the commercial opportunity associated with our products
will depend on the extent to which they impact decisions made
and actions taken in the course of the early detection and
clinical management of cancer, and that the value generated by
these products and the attendant level of reimbursement derived
from third-party payors will reflect the extent to which the
products positively impact patient outcome, both clinical and
economic. Fourth, we will employ a strategy for early
commercialization that includes initial introduction of ASRs to
be used in laboratory-developed assays. Fifth, we will leverage
the recognition, relationships, and infrastructure developed to
market and sell our cervical cytology product line to
commercialize our molecular diagnostic products. In effect, the
infrastructure we have developed for our cervical cytology
product line will serve as a conduit for our molecular
diagnostic products.
In September 2004, we entered into a five-year global su