Back to GetFilings.com



Table of Contents

 
 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

     
þ
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2004

OR

     
o
  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE TRANSITION PERIOD FROM                    TO

Commission File Number 001-8833

HEALTHSTREAM, INC.

(Exact name of registrant as specified in its charter)
     
Tennessee   62-1443555
(State or other jurisdiction of   (I.R.S. Employer Identification No.)
incorporation or organization)    
     
209 10th Avenue South, Suite 450   37203
Nashville, Tennessee   (Zip Code)
(Address of principal executive offices)    

(615) 301-3100
(Registrant’s telephone number, including area code)

Securities Registered Pursuant To Section 12(b) Of The Act:
None

Securities Registered Pursuant To Section 12(g) Of The Act:
Common Stock, No Par Value

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. þ

Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule 12b-2). Yes o No þ

The aggregate market value of the Common Stock issued and outstanding and held by non-affiliates of the Registrant, based upon the closing sales price for the Common Stock on the NASDAQ National Market on June 30, 2004 was $26,701,267. All executive officers and directors of the registrant have been deemed, solely for the purpose of the foregoing calculation, to be “affiliates” of the registrant.

As of March 15, 2005, there were 20,700,620 shares of the Registrant’s common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant’s definitive Proxy Statement for its 2005 Annual Meeting of Shareholders are incorporated by reference into Part III hereof.

 
 

 


Table of Contents

HEALTHSTREAM, INC.

TABLE OF CONTENTS
ANNUAL REPORT ON FORM 10-K

         
    Page  
       
    1  
    15  
    15  
    15  
 
       
       
    16  
    16  
    17  
    28  
    29  
    47  
    47  
    47  
 
       
       
    47  
    47  
    47  
    47  
    47  
 
       
       
    48  
 
       
    49  
 Ex-10.9 Form of Director Stock Option Agreement
 Ex-10.10 Form of Employees and Executive Officer Stock Option Agreement
 Ex-10.11 Form of Cash Bonus Plan
 Ex-23.1 Consent of Ernst & Young LLP
 Ex-31.1 Section 302 Certification of the CEO
 Ex-31.2 Section 302 Certification of the CFO
 Ex-32.1 Section 906 Certification of the CEO
 Ex-32.2 Section 906 Certification of the CFO

 


Table of Contents

PART I

This Annual Report contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, among others, those statements including the words “expects,” “anticipates,” “intends,” “believes,” “may,” “will,” “should,” “continue” and similar language or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, HealthStream’s actual results may differ significantly from those projected in the forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed in the section “Risk Factors” and elsewhere in this document. In addition, factors that we are not currently aware of could harm our future operating results. You should carefully review the risks described in other documents HealthStream files from time to time with the Securities and Exchange Commission. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this Annual Report on Form 10-K. HealthStream undertakes no obligation to publicly release any revisions to the forward-looking statements or reflect events or circumstances after the date of this document.

Item 1. Business

OVERVIEW AND HISTORY

HealthStream, Inc. (“HealthStream” or the “Company”) provides Internet-based solutions and services to meet the training and education needs of the healthcare industry. Our learning solutions are helping healthcare organizations to improve compliance, develop their workforce, and reduce risks. Focused primarily on healthcare organizations (HCO) and pharmaceutical and medical device companies (PMD), HealthStream’s customers are comprised of over 1,000 healthcare organizations (predominately acute-care facilities) throughout the United States and include relationships with some of the top medical device and pharmaceutical companies.

The Company’s flagship product is the “HealthStream Learning Center™,” our proprietary, Internet-based learning platform, which currently has approximately 1,168,000 contracted hospital-based subscribers. We released Competency Compass™, an online performance assessment and management solution, HealthStreamR Express, a scaled-down version of our Internet-based learning platform, and HospitalDirectR, a software application that delivers product training in hospitals, during 2003. Services provided to and on behalf of pharmaceutical and medical device companies include live and online education and training activities for healthcare professionals, as well as medical industry sales representatives. Medical device companies provide device training within hospitals through our HospitalDirectR platform, and along with pharmaceutical companies, also provide commercial support for some of our continuing education activities.

Headquartered in Nashville, Tennessee, the Company was incorporated in 1990 and began marketing its Internet-based solutions in March 1999. Including a satellite office in Denver, Colorado, HealthStream has 146 employees. From an initial focus on technology-based training, HealthStream has evolved to provide full-service delivery of training and education for the healthcare industry. The Company completed its initial public offering (IPO) in April of 2000.

INDUSTRY BACKGROUND

According to the Centers for Medicare and Medicaid Services (CMS), the healthcare industry exceeded $1.6 trillion of spending in 2004, or approximately 15 percent of the gross domestic product. Hospital care expenditures accounted for $496 billion, or 31%, of the $1.6 trillion industry. Approximately 10.4 million professionals are employed in the healthcare segment of the domestic economy, with slightly more than half, or 5.6 million, employed in healthcare organizations, our target market for the HealthStream Learning Center™ and HospitalDirectR.

The 5.6 million healthcare organization professionals predominately work in the nation’s approximately 5,000 acute-care hospitals, and are required by federal mandates and accrediting bodies to train in a number of areas. This training includes safety training mandated by both the Occupational Safety and Health Administration (OSHA), and the Joint Commission on Accreditation of Healthcare Organizations, or JCAHO, for all institutional-based healthcare workers as well as training on patient information confidentiality required under the Health Insurance Portability and Accountability Act (HIPAA).

In hospitals, staffing issues and personnel shortages have also contributed to the need for enhanced workforce development as well as additional competency based training. The American College of Healthcare Executives reported in October 2004 that 72% of hospital CEOs were experiencing a nursing shortage at their facilities. According to U.S. Bureau of Labor Statistics (February 2004) Monthly Labor Review, more than one million new and replacement nurses will be needed by 2012. For the first time, the U.S. Department of Labor has identified Registered Nursing as the top occupation in terms of job growth through the year 2012. As reported by the American Journal of Nursing (April 2003), offering training and educational opportunities to hospital personnel is increasingly recommended as a retention and recruitment incentive.

1


Table of Contents

In addition, to keep abreast of the latest developments and meet licensing, certification, and credentialing requirements, many healthcare professionals must obtain continuing education. Continuing education requirements include continuing education for nurses, emergency medical services personnel, first responder personnel, radiologic personnel and physicians. Pharmaceutical and medical device companies must also provide their medical industry sales representatives with training mandated for the healthcare industry and training for new products. They also provide support for education and training for those audiences that use their products in healthcare organizations.

Finally, the hospital industry continues to operate under intense pressure to reduce costs as a result of reductions in government reimbursement and increased focus on cost containment consistent with participation of patients in managed care programs. In addition, hospitals, as well as pharmaceutical and medical device companies continue to experience rising operating costs, coupled with increased pressure to measure and report on the outcomes of the dollars spent on training. Our products and services are designed to meet these needs by reducing healthcare organizations’ costs of training while improving learning outcomes, enhancing reporting capabilities, and supporting customers’ business objectives.

HEALTHSTREAM’S SOLUTIONS

Services to healthcare organizations

HealthStream’s solutions help healthcare organizations meet their ongoing training, education, and compliance needs. We bring training and education content together with administrative and management tools through our Internet-based platform, the HealthStream Learning Center™ (HLC) and HealthStreamR Express. This combination supports healthcare administrators in configuring training to meet the precise needs of different groups of employees, modifying training materials, and documenting that training has been completed. At December 31, 2004, 1,168,000 healthcare professionals had contracted subscriptions for our services. Pricing for the HLC is subscription based, with fees based on the number of users, content provided and other factors. We offer training, implementation and account management services to facilitate integration of this technology product into our customer’s operating environments. Fees for training are based on the time and efforts of the personnel involved.

Our online content is hosted in a central data center that allows end users Internet access to HLC services, thereby eliminating the need for onsite local implementations of installed learning management products. As a result, a significant number of our customers that historically used our installed learning management products have transitioned to our Internet-based platform. Our installed learning management software contracts historically consisted of an upfront license fee, additional content sales, and ongoing maintenance and support. Although we no longer actively sell our installed learning management products, we continue to provide these customers ongoing maintenance and support. We continue to provide our installed learning management customers with product updates and are looking to provide additional content access capabilities to these customers.

We also offer our customers an online competency assessment and performance management solution, Competency Compass™. Competency assessment is a requirement of hospitals and healthcare organizations for maintaining accreditation, based on new JCAHO requirements to evaluate, document, and report performance competencies. The Competency Compass provides an effective means of determining which competencies are associated with each position and evaluating and documenting competency assessments. To facilitate this process, a comprehensive dictionary of job profiles used in healthcare organizations is included in Competency Compass that lists corresponding competencies associated with each of those jobs. This product is intended to facilitate a custom training program of courses available through the HLC that uniquely responds to the needs identified for individual employees.

Along with the Internet-based HLC, we also offer healthcare organizations full-service capabilities to convert existing course materials to a Web-enabled format through our HealthStream Authoring Center™. Pricing for this product is subscription based, with fees based on the number of users and a separate fee for licenses.

Our strategy is to expand our content offerings and other services to existing customers and grow our existing customer base of approximately 1,168,000 contracted subscribers using the Internet-based HLC, while continuing to transition our installed learning management product customers to our Internet-based HLC. We believe our existing sales force and market conditions offer us the opportunity to continue to grow our HLC customer base.

Services to pharmaceutical and medical device companies

Our services to pharmaceutical companies and medical device companies include live and online educational and training activities for healthcare professionals, as well as online training for medical industry sales representatives. As an accredited provider of continuing education activities for physicians, nurses, pharmacists and other healthcare professionals, our services include planning, development, implementation and administration of these activities. Services for live activities can further include development of course agendas, coordination of subject matter experts, preparation of course materials, and registration of attendees. Pricing for live activity services are based on the scope of the project, including the size of the event, number of attendees and other factors. Live educational activities

2


Table of Contents

also include preceptorships and proctorships for various specialties that take place within the hospital environment. Preceptorships and proctorships are live interactive activities with small groups of healthcare professionals, designed to provide them with supervised experience in a clinical environment. Pricing for these activities is usually based on a per attendee basis. Pricing for online activities varies from project to project, and is based on time and efforts of the personnel involved. Mandated training for manufacturer sales force personnel is priced on a per user basis. We also offer both live and archived Web casts of medical procedures, thought-leader discussions, and other events in a cost effective manner to facilitate the provision of training or continuing education. In addition, we can develop custom courseware for our customers’ specific training needs. Pricing for these services is generally based on time and efforts involved. Our development group responsible for such services includes programmers, instructional and multimedia designers, graphic artists, and project managers. In addition to our development employees, we also utilize third party resources as needed. Live and online continuing education activities may be supported by an educational grant by a pharmaceutical or medical device company. Fees or the amount of the grant vary based on the scope of the event, the target audience, publicity and other peripheral services related to the event.

HospitalDirectR, introduced in 2003, is intended to leverage our subscriber network of hospital-based personnel by delivering online product training and other educational activities through our Internet-based HLC. Pricing charged to medical device and pharmaceutical companies includes initial content development services and subsequent subscription pricing based on the number of hospital facilities selected to receive the training and education.

We also provide live educational activities for nurses and technicians conducted within healthcare organizations, as well as continuing education study guides and educational activities on the exhibit floor at the annual AORN (Association of PeriOperative Registered Nurses) Congress. All of these activities are supported by either pharmaceutical or medical device companies. Our strategy includes expanding our revenues by further developing customer relationships and by leveraging our existing base of Internet-based HLC customers for deployment of pharmaceutical and medical device training and education through both existing products as well as development of new products.

ACQUISITIONS

We acquired seven companies between 2000 and 2001. To date, our acquisitions have focused on adding products or services, increasing our customer base and/or providing enabling technologies that are complementary to our existing business. We believe we have recognized economies of scale through acquisitions in markets in which we already had a presence. In addition, we have expanded our product and service offerings by leveraging products that can operate on our existing technology platform. To date, all acquisitions have been accounted for using the purchase method of accounting.

CUSTOMERS

We provide our training and education solutions to customers across a broad range of entities within the healthcare industry, including healthcare organizations (including government entities) and pharmaceutical and medical device companies. We derived approximately 15% of net revenue from HCA, Inc. during both 2004 and 2003. During both 2004 and 2003, no other customers represented more than 10% of our net revenue. The following is a partial list of customers that have purchased or contracted for products and services from HealthStream.

       
Healthcare Organizations   Pharmaceutical and Medical Device Companies  
HCA Inc.
  Cordis Endovascular Division of Cordis Corporation  
Tenet Healthcare Corporation
  Aesculap Inc.  
CHRISTUS Health
  BiogenIdec, Inc.  
Waterbury Hospital
  McKesson Corporation  

SALES, MARKETING, AND CUSTOMER SUPPORT

We market our products and services primarily through our direct sales force. As of December 31, 2004, our sales and relationship management personnel consisted of approximately 33 employees based at our corporate headquarters in Nashville, Tennessee and in Denver, Colorado, as well as remote home office sales locations. Our geographically dispersed field sales organization is divided into teams focused on our hospital audience and our pharmaceutical and medical device audience. In addition to sales professionals, we also employ account managers who work to develop and expand relationships, including contract renewals, with our hospital customers, and program managers who are responsible for services associated with pharmaceutical and medical device customers.

We conduct a variety of marketing programs to promote our products and services, including product catalogs, user groups and trade shows, online promotion and demonstrations, telemarketing campaigns, public relations, distribution of product specific literature, direct mail and advertising. Annually, we host a national users’ group in Nashville known as “The Summit”. We have an in-house marketing team that is responsible for these initiatives and for working with, and supporting, our product managers and sales force. We also have an in-house research team focused on ensuring that our sales professionals have appropriate market and target information.

3


Table of Contents

We believe our ability to establish and maintain long-term customer relationships, adoption of our products and services and recurring sales are dependent on the strength of our customer service, operations and support team. Our customer service, operations and support team consists of approximately 29 employees located in our corporate headquarters in Nashville. This team provides customer support to end users through a toll-free telephone line as well as electronic mail. Our representatives are trained to understand our philosophy, our products and services, and our specific sales, marketing and support issues. This team also maintains an ongoing dialog with our customer base to ensure a complete understanding of customer needs. These personnel also assist with ongoing issues and training of our products as well as to ensure anticipated renewals and incremental sales are achieved. The remaining personnel on this team are responsible for training, implementation and support of HLC, HealthStreamR Express, and installed learning management customers.

TECHNOLOGY MANAGEMENT

Our services are designed to be secure, reliable, and expandable. Our software is a combination of proprietary and commercially-available software and operating systems. This combination of software supports acquisition and conversion of content, hosting and management of that content, publication of our Web sites, downloads of courseware, registration, tracking of users, and reporting of information for both internal and external use. We designed our services to allow each component to be independently scaled by adding commercially-available hardware and a combination of commercially-available and proprietary software components.

Our network infrastructure, Web sites, and servers that deliver our services are hosted by third party providers. Our primary data center and hosting facility is in Chicago, while a second data center and hosting facility in Nashville (with a second vendor) was added in 2004. We are not currently serving customers out of the second hosting facility, but we continue to work to configure this location as a disaster recovery facility. Both providers maintain our equipment in a secure environment, including multiple redundancies in power sources and network connections. Our providers’ hosting centers are connected to the Internet through multiple, redundant high-speed fiber optic circuits. Company personnel monitor all servers, networks, and systems on a continuous basis. Together with our providers, we employ several levels of enterprise firewall systems to protect our databases, customer information, and content library. Backups of customer data are performed on a daily basis. Data is secured at a remote location on a weekly basis.

COMPETITION

The healthcare education industry is highly fragmented, varies significantly in delivery methods (i.e., written materials, live events, satellite broadcasts, video, CD-ROM products and online products), and is composed of a wide variety of entities competing for customers. The sheer volume of healthcare information available to satisfy continuing education needs, rapid advances in medical developments, and the time constraints that healthcare professionals face make it difficult to quickly and efficiently access the continuing education content most relevant to an individual’s practice or profession. Historically, healthcare professionals have received continuing education and training through offline publications, such as medical journals and CD-ROMs, and by attending conferences and seminars. In addition, other healthcare workers and pharmaceutical and medical device manufacturers’ sales and internal regulatory personnel usually fulfill their education and training needs through instructor-led programs from external vendors or internal training departments. While these approaches satisfy the ongoing requirements, they are limited in that they are typically costly and inconvenient. In addition, live courses are often limited in the breadth of offerings and do not provide a method for tracking training completion. The related results of these traditional methods, both from a business and compliance standpoint, are difficult to track and measure.

In addition to the competing delivery methods described above, we also have direct competitors. A number of companies offer competitive installed and Web based learning management products to the healthcare industry. We also compete with large scale learning management system providers such as SABA, SumTotal Systems, Thinq and Thomson Delmar that provide their services to multiple industries, including healthcare. Finally, over the past year we have also seen an increase in a teaming approach between consulting and technology entities to address larger scale projects.

We believe our solutions, which include both products and services that facilitate training for healthcare professionals, a wide assortment of content, a mechanism for measuring results, and the ability to provide all our services on a single platform over the Internet, provide us with a competitive advantage. We believe that the principal competitive factors affecting the marketing of e-learning services to the healthcare industry include:

  l features of the HLC product, including reporting, management functionality, courseware assignment, scalability, and the ability to track utilization and results;
 
  l scope and variety of Internet-based learning content available, including mandated content for OSHA, JCAHO, patient safety, and HIPAA requirements, competency-based content, as well as the ability of our customers to create and host their own Web-enabled content;
 
  l scope and quality of professional services offered, including implementation, training and the expertise and technical knowledge of the customers’ employees;

4


Table of Contents

  l ability to access and leverage an existing customer base to increase exposure for pharmaceutical and medical device companies;
 
  l competitive pricing, which supports a return on investment when compared to other alternatives;
 
  l customer service and support; and
 
  l effectiveness of sales and marketing efforts, and company reputation.

Collectively, we believe these capabilities provide us with the ability to improve the quality of healthcare by improving the quality and accessibility of healthcare training.

GOVERNMENT REGULATION OF THE INTERNET AND THE HEALTHCARE INDUSTRY

The Internet

The laws and regulations that govern our business change rapidly. The United States government and the governments of some states and foreign countries have attempted to regulate activities on the Internet. The following are some of the evolving areas of law that are relevant to our business:

  l Privacy Law. Current and proposed federal, state and foreign privacy regulations and other laws restricting the collection, use, confidentiality and disclosure of personal information could limit our ability to collect information or use the information in our databases or derived from other sources, to generate revenues. It may be costly to implement security or other measures designed to comply with any new legislation.
 
  l Encryption Laws. Many copyright owner associations have lobbied the federal government for laws requiring copyrighted materials transmitted over the Internet to be digitally encrypted in order to track rights and prevent unauthorized use of copyrighted materials. If these laws are adopted, we may incur substantial costs to comply with these requirements or change the way we do business.
 
  l Content Regulation. Both foreign and domestic governments have adopted and proposed laws governing the content of material transmitted over the Internet. These include laws relating to obscenity, indecency, libel and defamation. We could be liable if content delivered by us violates these regulations.
 
  l Information Security Accountability Regulation. A couple of bills are pending in Congress that could require public companies to obtain certification by an independent third party of the company’s computer information security. If this legislation is enacted, we may incur costs to comply with these security requirements. The preliminary nature of such legislation and the lack of related guidance makes estimation of related costs difficult. In addition, at least one state has enacted legislation that requires companies to notify customers of any security breaches. If the Company is required to make a public announcement regarding a breach of security, it could have a negative impact on our business.
 
  l Sales and Use Tax. Through December 31, 2004, we collected sales, use or other taxes on taxable transactions in all states in which we have employees. While HealthStream expects that this approach is appropriate, other states or foreign jurisdictions may seek to impose tax collection obligations on companies like us that engage in online commerce. If they do, these obligations could limit the growth of electronic commerce in general and limit our ability to profit from the sale of our services over the Internet.

Laws and regulations directly applicable to e-commerce and Internet communications are becoming more prevalent. Recent sessions of Congress enacted Internet laws regarding online copyright infringement. Congress continues considering laws regarding Internet taxation. The dynamic nature of this regulatory environment increases the uncertainty regarding the marketplace impact of such regulation. The enactment of any additional laws or regulations may increase our cost of conducting business or otherwise harm our business, financial condition and operating results.

Regulation of Education and Training for Healthcare Professionals

Allied Disciplines. Various allied health professionals are required to obtain continuing education to maintain their licenses. For example, emergency medical services personnel may be required to acquire up to 20 continuing education hours per year. These requirements vary by state and depend on the classification of the employee.

5


Table of Contents

Occupational Safety and Health Administration (OSHA). OSHA regulations require employers to provide training to employees to minimize the risk of injury from various potential workplace hazards. Employers in the healthcare industry are required to provide training with respect to various topics, including blood borne pathogens exposure control, laboratory safety and tuberculosis infection control. OSHA regulations require employers to keep records of their employees’ completion of training with respect to these workplace hazards.

Joint Commission on Accreditation of Healthcare Organizations (JCAHO). JCAHO mandates that employers in the healthcare industry provide certain workplace safety and patient interaction training to employees. JCAHO required training may include programs on infection control, patient bill of rights, radiation safety and incident reporting. Healthcare organizations are required to provide and document training on these topics to receive JCAHO accreditation. In addition, JCAHO imposes continuing education requirements on physicians that relate to each physician’s specific staff appointments.

Health Insurance Portability and Accountability Act (HIPAA). HIPAA regulations require organizations that maintain or transmit health information electronically in connection with certain transactions to provide reasonable and appropriate safeguards to protect the integrity and confidentiality of individually identifiable healthcare information. These healthcare organizations are required to establish, maintain and provide training with regard to their policies and procedures for protecting the integrity and confidentiality of individually identifiable healthcare information. Healthcare organizations are required to document training on these topics to support their compliance.

Continuing Education (CE). State nurse practice laws are usually the source of authority for establishing the state board of nursing, which then establishes the state’s CE requirements for professional nurses. Continuing education programs are provided through accredited providers approved by the American Nurses Credentialing Center Commission on Accreditation and/or the state board of nursing. CE requirements vary widely from state to state. Twenty-nine states require some form of CE in order to renew a nurse’s license. In some states, the CE requirement only applies to re-licensure of advance practice nurses, or additional CEs may be required of this category of nurses. On average, 12 to 15 CEs are required annually, with reporting generally on a bi-annual basis. Certifications may also require continuing education credits (e.g., CNOR — certification of perioperative nursing).

Continuing Medical Education (CME). State licensing boards, professional organizations and employers require physicians to certify that they have accumulated a minimum number of continuing medical education hours to maintain their licenses. Generally, each state’s medical practice laws authorize the state’s board of medicine to establish and track CME requirements. Thirty-four state medical licensing boards currently have CME requirements. The number of CME hours required by each state ranges up to 50 hours or more per year. Other sources of CME requirements are state medical societies and practice specialty boards. The failure to obtain the requisite amount and type of CME could result in non-renewal of the physician’s license to practice medicine and/or membership in a medical or practice specialty society. The American Medical Association’s, or AMA’s, Physician Recognition Award, or PRA, is the most widely recognized certificate for acknowledging physician completion of a CME course. The AMA classifies continuing education activities as either category 1, which includes formal CME activities, or category 2, which includes most informal activities. Sponsors want to designate CME activities for AMA PRA category 1 because this has become the benchmark for quality in formally organized educational activities. Most agencies nationwide that require CME participation specify AMA PRA category 1 credit. Only institutions and organizations accredited to provide CME can designate an activity for AMA PRA category 1. The Accreditation Council for Continuing Medical Education, or ACCME, is responsible for the accreditation of medical schools, state medical societies and other institutions and organizations that provide CME activities for a national or regional audience of physicians. Only institutions and organizations are accredited. The ACCME and state medical societies do not accredit or approve individual activities. State medical societies, operating under the aegis of the ACCME, accredit institutions and organizations that provide CME activities primarily for physicians within the state or bordering states. We are an accredited provider of CME by the ACCME.

Office of the Inspector General (OIG) of the Department of Health and Human Services (HHS)

The OIG issued Compliance Program Guidelines for Pharmaceutical Manufacturers (Guidelines) in April 2003. This document includes guidelines related to continuing educational activities supported by pharmaceutical and medical device companies. The Guidelines could affect the type and extent of future support for our continuing education activities. The trade associations for the pharmaceutical and medical device industries (PhRMA and AdvaMed, respectively) have also promulgated their own codes of ethics. The Company follows the rules and guidelines provided by ACCME, ANCC, and other continuing education accrediting bodies to ensure that its continuing education programming is free from commercial bias and consistent with the OIG Guidelines.

The U.S. Food and Drug Administration and the Federal Trade Commission

Current FDA and FTC rules and enforcement actions and regulatory policies or those that the FDA or the FTC may develop in the future could have a material adverse effect on our ability to provide existing or future applications or services to our end users or obtain the necessary corporate sponsorship to do so. The FDA and the FTC regulate the form, content and dissemination of labeling, advertising and promotional materials, including direct-to-consumer prescription drug and medical device advertising, prepared by, or

6


Table of Contents

for, pharmaceutical, biotechnology or medical device companies. The FTC regulates over-the-counter drug advertising and, in some cases, medical device advertising. Generally, regulated companies must limit their advertising and promotional materials to discussions of the FDA-approved claims and, in limited circumstances, to a limited number of claims not approved by the FDA. Therefore, any information that promotes the use of pharmaceutical or medical device products that is presented with our services is subject to the full array of the FDA and FTC requirements and enforcement actions. We believe that banner advertisements, sponsorship links and any educational programs that lack independent editorial control that we may present with our services could be subject to FDA or FTC regulation. While the FDA and the FTC place the principal burden of compliance with advertising and promotional regulations on the advertiser, if the FDA or FTC finds that any regulated information presented with our services violates FDA or FTC regulations, they may take regulatory action against us or the advertiser or sponsor of that information. In 1996, the FDA announced it would develop a guidance document expressing a broad set of policies dealing with the promotion of pharmaceutical, biotechnology and medical device products on the Internet. The FDA has yet to issue that guidance document, and it is not clear when such document may be released. The FDA guidance document may reflect new regulatory policies that more tightly regulate the format and content of promotional information on the Internet.

INTELLECTUAL PROPERTY AND OTHER PROPRIETARY RIGHTS

To protect our proprietary rights, we rely generally on copyright, trademark and trade secret laws, confidentiality agreements and procedures with employees, consultants and other third parties, license agreements with consultants, vendors and customers, and by controlling access to our software, documentation and other proprietary information. We own federal trademark and service mark registrations for the marks “HEALTHSTREAM”, “HOSPITALDIRECT” and “OR PROTOCOL.”

We obtain the content that we license to our customers through a combination of license agreements with publishers or authors, assignments and work-for-hire arrangements with third parties, and development by employees. We require publishers, authors and other third parties to represent and warrant that their content does not infringe on any third-party intellectual property rights and that they have the right to provide their content and have obtained all third-party consents necessary to do so. Our publishers, authors and other third parties also agree to indemnify us against liability we might sustain due to the content they provide.

If a third party asserts a claim that we have infringed their intellectual property, we may be required to redesign our products or enter into royalty or licensing agreements. In addition, we license technologies from third parties for incorporation into our services. Royalty and licensing agreements with these third parties may not be available on terms acceptable to us, if at all. Additionally, the steps we have taken to protect our intellectual property rights may not be adequate. Third parties may infringe or misappropriate our proprietary rights. Competitors may also independently develop technologies that are substantially equivalent or superior to the technologies we employ in our services. If we fail to protect our proprietary rights adequately, our competitors could offer similar services, potentially significantly harming our competitive position and decreasing our revenues.

AVAILABLE INFORMATION

The Company files reports with the Securities and Exchange Commission (SEC), including annual reports on Form 10-K, quarterly reports on Form 10-Q and other reports from time to time. The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 450 Fifth Street, NW, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The Company is an electronic filer and the SEC maintains an Internet site at http://www.sec.gov that contains the reports, proxy and information statements, and other information filed electronically. Our website address is www.healthstream.com. Please note that our website address is provided as an inactive textual reference only. We make available free of charge through our website, the annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and all amendments to those reports as soon as reasonably practicable after such material is electronically filed with or furnished to the SEC. The information provided on our website is not part of this report, and is therefore not incorporated by reference unless such information is otherwise specifically referenced elsewhere in this report.

OUR EMPLOYEES

As of December 31, 2004, we employed 146 persons. Our success will depend in large part upon our ability to attract and retain qualified employees. We face competition in this regard from other companies, but we believe that we maintain good relations with our employees. We are not subject to any collective bargaining agreements.

EXECUTIVE OFFICERS OF THE REGISTRANT

The following is a brief summary of the business experience of each of the executive officers of the Company. Officers of the Company are elected by the Board of Directors and serve at the pleasure of the Board of Directors. The following table sets forth certain information regarding the executive officers of the Company:

         
Name   Age   Position
Robert A. Frist, Jr.
  38   Chief Executive Officer, President and Chairman of the Board of Directors
Arthur E. Newman
  56   Senior Vice President and Chief Financial Officer, Compliance Officer
Fred Perner
  51   Senior Vice President
Susan A. Brownie
  40   Senior Vice President, Corporate Secretary

Robert A. Frist, Jr., one of our co-founders, has served as our chief executive officer and chairman of the board of directors since 1990 and president since 2001. Mr. Frist serves on the board of directors of HearingPlanet, Inc., an online hearing aid distribution company. He graduated with a Bachelor of Science in business with concentrations in finance, economics and marketing from Trinity University.

7


Table of Contents

Arthur E. Newman has served as our chief financial officer and senior vice president since January 2000. Mr. Newman assumed compliance officer responsibilities in October 2004. From April 1990 to August 1999, Mr. Newman served as executive vice president overseeing finance, human resources, information systems and customer service and fulfillment for Lippincott, Williams and Wilkins, formerly Waverly, Inc., a publicly traded medical sciences publisher. In May 1998, Waverly was acquired by Wolters Kluwer and merged with Wolters Kluwer’s existing U.S. based medical publisher, Lippincott-Raven Publishers. From August 1999 to January 2000, Mr. Newman served as the chief technology officer for Wolters Kluwer’s scientific, technical and medical companies consisting of five separate units. Mr. Newman holds a Bachelor of Science in chemistry from the University of Miami and a Masters of Business Administration from Rutgers University.

Fred Perner has served as senior vice president since November 2000 and senior director from July 2000 to November 2000. During 2004, Mr. Perner assumed responsibility for sales and marketing in addition to other areas. From January 1999 until June 2000, Mr. Perner served as president of Education Design, Inc., a company acquired by HealthStream in July 2000. Mr. Perner served as corporate director of marketing for the Association of periOperative Registered Nurses from 1996 to 1999. From 1976 to 1988, Mr. Perner served various positions, including vice president of marketing and business development for the medical device group of Bristol Myers Squibb. Mr. Perner holds a Bachelor of Science in general management and a Masters in Business Administration from Indiana University. Mr. Perner also holds a J.D. from the University of Denver College of Law.

Susan A. Brownie was promoted to Senior Vice President in early 2005. Before her promotion, Ms. Brownie served as our vice president of finance and corporate controller since joining us in November 1999. Ms. Brownie assumed corporate secretary responsibilities in October 2004. From August 1986 until 1999, Ms. Brownie worked for KPMG LLP, a public accounting and consulting firm, most recently as a senior manager. Ms. Brownie serves on the board of directors of Levy’s Inc., a clothing retailer. She holds a Bachelor of Business Administration from the College of William and Mary and is a certified public accountant.

RISK FACTORS

We believe that the risks and uncertainties described below and elsewhere in this document are the principal material risks facing the Company as of the date of this report. In the future, we may become subject to additional risks that are not currently known to us. Our business, financial condition or results of operations could be materially adversely affected by any of the following risks and by any unknown risks. The trading price of our common stock could decline due to any of the following risks or any unknown risks.

Risks related to our business model.

We may be unable to effectively implement our growth strategy which could have an adverse effect on our business and competitive position in the industry.

Our business strategy includes increasing our market share and presence through sales to new customers, transitioning existing customers, further penetration and additional sales to existing customers and introductions of new products and services. Some of the risks that we may encounter in implementing our growth strategy include:

  l expenses, delays and difficulties of identifying and integrating new products or services into our existing organization;
 
  l inability to leverage our operational and financial systems sufficient to support our growth;
 
  l diversion of management’s attention from daily operations;
 
  l inability to generate sufficient revenue from new products to offset investment costs; and
 
  l inability to effectively identify, manage and exploit existing and emerging market opportunities.

If any of these risks are realized, our business could suffer.

We may be unable to effectively identify, complete or integrate the operations of future acquisitions.

As part of our growth strategy, we are actively reviewing possible strategic acquisitions that complement or enhance our business. We may not be able to identify, complete or integrate the operations of future acquisitions. In addition, if we finance acquisitions by issuing equity securities, our existing shareholders may be diluted which could affect the market price of our stock. As a result, if we fail to properly evaluate and execute acquisitions and investments, our business prospects may be seriously harmed. Some of the risks that we may encounter in implementing our acquisition strategy include:

  l expenses, delays or difficulties of identifying and integrating acquired companies into our organization;
 
  l diversion of management’s attention from daily operations; and
 
  l inability to generate sufficient revenues from future acquisitions to offset acquisition costs.

8


Table of Contents

Certain revenue components are subject to significant fluctuations.

As revenues from our subscription business continue to increase, a larger portion of our revenues will be more easily forecasted; however, quarterly performance may be more subject to fluctuations associated with our project based business, which generally relates to our pharmaceutical and medical device business. This business is generally associated with recurring customer relationships, however services are generally specific and relate to product launches or training events that may vary from year to year. The magnitude of such contracts may vary widely.

Our sales cycle is lengthy and can vary widely.

The period from our initial contact with a potential customer and the first purchase of our solution by the customer typically ranges from three to nine months, and in some cases has extended much further. The range in the sales cycle can be impacted by factors including an increasing trend towards more formal requests for proposals (RFP’s) process, more competition within our space, as well as formal budget timelines which impact timing of purchases by target customers. As a result of these factors, we have only limited ability to forecast the timing and type of sales. This, in turn, makes it more difficult to predict quarterly financial performance.

We may not be able to maintain our competitive position against current and potential competitors, especially those with significantly greater financial, marketing, technical and other resources.

Several of our competitors have longer operating histories and significantly greater financial, technical, marketing and other resources than us, and several of the larger e-learning companies have from time-to-time announced their intentions to enter the healthcare e-learning market. Still others offer a lower cost service alternative that may capture a portion of our potential customer base. In addition, if such competitors were to offer a complete e-learning solution to the healthcare industry, our competitive position could be adversely affected. These companies may be able to respond more quickly than us to new or changing opportunities, technologies, standards or customer requirements. Most of our customer subscription agreements are for short terms with no obligation to renew. The short terms of these agreements allow customers to more easily shift to one of our competitors.

We have begun to encounter more competition from new companies focused on training and continuing education in the healthcare industry. While we have not experienced direct competition across all of our products and services with a single provider, as the market for online training and continuing education becomes saturated with competitors, our business may suffer.

Growth in courseware subscription revenues depend, in part, on our obtaining proper distribution rights from our content partners.

Most of our agreements with content providers are for initial terms of one to three years. The content partners may choose not to renew their agreements with us or may terminate the agreements early if we do not fulfill our contractual obligations. If a significant number of our content providers terminate or fail to renew their agreements with us on acceptable terms, it could result in a reduction in the number of courses we are able to distribute and decreased revenues. Most of our agreements with our content partners are also non-exclusive, and our competitors offer, or could offer, training and continuing education content that is similar to or the same as ours. If publishers and authors, including our current content partners, offer information to users or our competitors on more favorable terms than those offered to us or increase our license fees, our competitive position and our profit margins and prospects could be harmed. In addition, the failure by our content partners to deliver high-quality content and to continuously upgrade their content in response to user demand and evolving healthcare advances and trends could result in user dissatisfaction and inhibit our ability to attract users.

We may not be able to develop enhancements to our existing products and services or achieve widespread acceptance of new features or keep pace with technological developments.

We plan to increase our revenues through sales to new customers as well as increasing our sales of additional courseware subscriptions and other products and services to existing customers. Our identification of additional features, content, products and services may not

9


Table of Contents

result in timely development of complementary products. In addition, the success of certain new products and services may be dependent on continued growth in our base of Internet-based customers or adoption of new methodology by new customers. Because healthcare training continues to change and evolve, we may be unable to accurately predict and develop features, content and other products to address the needs of the healthcare industry. During the past two years, we have invested in new products including HospitalDirectR, HealthStreamR Express, and Competency Compass. If these products are not accepted by new or existing customers, we may not be able to recover the cost of this development and our business will be harmed. Continued growth of our Internet-based customer population is dependent on our ability to continue to provide relevant products and services in a timely manner. The success of our business will depend on our ability to continue providing our products and services as well as continued content, product and service enhancements to address the needs of the healthcare industry.

Within the healthcare industry, our customer channels are focused on two segments: healthcare organizations and pharmaceutical/ medical device companies. We rely on spending within these two segments and our business may suffer if financial pressures cause our potential or existing customers to cut back on our services.

There are several economic factors that have had an impact on the nation’s approximately 5,000 acute care hospitals. Some of these factors include labor costs, which as recently as 2002 constituted 40 percent of hospital revenues, according to the Centers for Medicare and Medicaid (CMS), with half of that allocated for staffing nurses. Also, the reduced Medicare payment increases that resulted from the Balanced Budget Act of 1997 and the lower payments that most hospitals accepted from managed care companies in the last several years have both had an adverse financial effect on the hospital segment. These financial pressures, along with several major hospital defaults and bankruptcies, have resulted in limited access to capital for hospitals. As HealthStream’s target market within the healthcare industry, hospitals’ financial pressures are salient in achieving our business objectives.

Financial analysts generally believe that medical device companies enjoy higher revenues and earnings growth, relative to their medical supply company counterparts, although they’re considered more volatile. The medical device industry is highly concentrated; the largest two percent of the 6,000 U.S. medical device firms account for nearly half of the industry’s sales, according to the CMS. In addition, relatively short product life cycles for medical devices make the management and marketing strategies particularly crucial in this segment. These economic factors contribute to the volatility of this customer channel for HealthStream.

The top ten pharmaceutical companies account for 60 percent of U.S. drug sales, with the top company owning a ten percent market share of the U.S. pharmaceutical market in 2001, according to CMS. Successful research and development is the key driver for long-term growth, yet this may be held constant or reduced during profit crunches—like that experienced by some companies as the patent expires on their blockbuster drugs. Both branded and generic pharmaceutical companies fiercely litigate intellectually property and, as a result, may experience adverse financial consequences. Over the past few years, pharmaceutical companies experienced a significant increase in public scrutiny with respect to product development, testing and introductions in certain specific treatment areas. Continued restrictions or further extending the testing and product launch cycle could have a negative impact on our sales to and revenues from pharmaceutical companies. As one of our two customer channels, these characteristics of the pharmaceutical and medical device segment could have an impact on HealthStream.

Financial Risks

A significant portion of our revenue is generated from a relatively small number of customers.

We provide our Internet-based training and education services to HCA Information Technology & Services, Inc. (HCA) pursuant to an agreement that expires in October 2005. During 2004, we derived approximately 15%, or $2.9 million, of our net revenues from HCA. HCA has the right to terminate this agreement if we fail to deliver the required services under this agreement on a timely basis. We also derive a significant portion of our revenues from a relatively small number of customers. A termination of our agreement with HCA or several of our other significant customers or a failure by HCA or other significant customers to renew their contracts would have a material adverse effect on our business.

The percentage of our business that is subject to renewal continues to increase, which makes it difficult to predict the rate of customer subscription renewals and the impact those renewals will have on our revenue and operating results.

Our Internet-based HLC customers have no obligation to renew their subscriptions for our products or services after the expiration of the initial subscription period and in fact, some customers have elected not to renew their subscription. In addition, our customers may renew at a lower pricing or activity level. Our historical data with respect to rates of customer subscription renewals is based on lower levels of contract renewal activity. During the year ended December 31, 2004, we renewed 85% of the annual contract value up for renewal and over 80% of the contracts which were up for renewal. We expect that the number of accounts up for renewal will increase during and after 2005, so we cannot accurately predict customer renewal rates. Our customers’ renewal rates may decline or fluctuate as a result of a number of factors, including their dissatisfaction with our service. If we are unable to renew a substantial portion of the contracts that are up for renewal or maintain our pricing, our revenues could be adversely affected, which would have a material adverse affect on our results of operations and financial position. In addition, much of our live event activity is of a recurring and predictable nature, however,

10


Table of Contents

we do not have any long term contracts that obligate these customers beyond the current contract terms. If our customers do not renew their arrangements for our service, or if their activity levels decline, our revenue may decline and our business will suffer.

Our future success also depends in part on our ability to sell additional features or enhanced editions of our service to our current customers. This may require increasingly sophisticated and costly sales efforts that require targeting, contact with, or approval by our customer’s senior management. If these efforts are not successful, our business may suffer.

The timing of our revenue recognition from sales activity is dependent upon achievement of certain events, and our inability to accurately predict them will harm our operating results.

Our ability to record revenues is dependent upon several factors including the transfer of customer-specific information such as unique subscriber IDs, which are required for us to implement customers on our Internet-based learning platform. Accordingly, if customers do not provide us with the specified information in a timely manner, our ability to recognize revenues will be delayed, which could adversely impact our operating results. In addition, completion and acceptance by our customers of developed content and courseware must be achieved, and utilization of courseware is required in connection with subscription Internet-based learning products and commercial support arrangements for us to recognize revenues. As we noted above, while we have been successful in achieving growth in the percentage of subscription based revenues, our project based revenues are subject to significant fluctuations.

Because we recognize revenue from subscriptions for our products and services over the term of the subscription period, downturns or upturns in sales may not be immediately reflected in our operating results.

We recognize a large portion of our revenue from customers monthly over the terms of their subscription agreements, which are typically one to three years, although terms can range from less than one to up to five years. As a result, much of the revenue we report in each quarter is related to subscription agreements entered into during previous quarters. Consequently, a decline in new or renewed subscriptions in any one quarter will not necessarily be fully reflected in the revenue in that quarter and will negatively affect our revenue in future quarters. In addition, we may be unable to adjust our cost structure to reflect these reduced revenues. Accordingly, the effect of significant downturns in sales and market acceptance of our products and services may not be fully reflected in our results of operations until future periods. Additionally, our subscription model also makes it difficult for us to rapidly increase our revenue through additional sales in any period, as revenue from new customers must be recognized over the applicable subscription term.

We may not be able to meet our strategic business objectives unless we obtain additional financing, which may not be available to us on favorable terms or at all.

The net proceeds of our initial public offering, or IPO, and the preceding private offerings of our common and preferred stock, together with our current cash reserves and results of operations, are expected to be sufficient to meet our cash requirements through at least 2005. However, we may need to raise additional funds in order to:

  l develop new, or enhance existing, services or products;
 
  l respond to competitive pressures;
 
  l finance working capital requirements;
 
  l sustain content and development relationships; or
 
  l acquire complementary businesses, technology, content or products.

At December 31, 2004, we had approximately $16.5 million in cash, cash equivalents, restricted cash, investments in marketable securities and related interest receivable. We have commitments to pay approximately $300,000 in 2005 related to certain agreements with various content partners and other strategic agreements. We expect to incur approximately $3.0 million of capital expenditures and content purchases during 2005 to support our business. We expect net operating losses to continue for at least one quarter of 2005. We cannot assure you that additional financing will be available on terms favorable to us, or at all. If adequate funds are not available or are not available on acceptable terms, our ability to fund expansion, take advantage of available opportunities, develop or enhance services

11


Table of Contents

or products or otherwise respond to competitive pressures would be significantly limited. If we raise additional funds by issuing equity or convertible debt securities, the percentage ownership of our shareholders will be reduced.

Our relatively short operating history may prevent us from forecasting our results of operations accurately.

As a result of our short operating history and lack of sustained success in executing our growth strategy, we do not have historical financial data for a significant number of periods upon which to forecast quarterly revenues and results of operations. We believe that period-to-period comparisons of our operating results are not necessarily meaningful and should not be relied upon as indicators of future performance. In addition, our operating results may vary substantially. This variability results primarily from the differences in levels of sales activity, introductions of new products and services, and the related revenue recognition for our various products and services. In one or more future quarters, our results of operations may fall below recent operating trends or the expectations of securities analysts and investors, and the trading price of our common stock may decline.

Our stock price is likely to be volatile.

The market price of our common stock is likely to be volatile and could be subject to significant fluctuations in response to factors such as the following, some of which are beyond our control: quarterly variations in our operating results; operating results that vary from the expectations of securities analysts and investors; changes in expectations as to our future financial performance; changes in market valuations of other online service companies; future sales of our common stock; stock market price and volume fluctuations; general political and economic conditions, such as a recession or war or terrorist attacks or interest rate or currency rate fluctuations; and other risk factors described in this Form 10-K. Moreover, our stock is thinly traded, and we have a relatively small public float. These factors may adversely affect the market price of our common stock. In addition, the market prices for stocks of many Internet related and technology companies have historically experienced extreme price fluctuations that appeared to bear no relationship to the operating performance of these companies.

Risks Related to Sales, Marketing and Competition

We continue to refine our pricing and our products and services and cannot predict whether the ongoing changes will be accepted.

Over the past few years we have implemented several changes and continue to make such changes in our pricing and our product and service offerings to increase revenue and to meet the needs of our customers. We cannot predict whether our current pricing and products and services, or any ongoing refinements we make will be accepted by our existing customer base or by prospective customers. If our customers and potential customers decide not to accept our current or future pricing or product and service offerings, it could have a material adverse effect on our business.

Risks Related to Operations

We may be unable to adequately develop our systems, processes and support in a manner that will enable us to meet the demand for our services.

We have provided our online products and services for approximately five years and continue to develop our ability to provide our courses and education management systems on both a subscription and transactional basis over the Internet. Our future success will depend on our ability to effectively develop the infrastructure, including additional hardware and software, and implement the services, including customer support, necessary to meet the demand for our services. Our inability from time to time to successfully develop the necessary systems and implement the necessary services on a timely basis has resulted in our customers experiencing some delays or interruptions in their service. Such delays or interruptions may cause customers to become dissatisfied with our service and move to competing providers of traditional and online training and education services. If this happens, our revenues could be adversely affected, which would have a material adverse effect on our financial condition.

Our business operations could be significantly disrupted if we lose members of, or fail to integrate, our management team.

Our future performance will be substantially dependent on the continued services of our management team and our ability to retain and motivate them. The loss of the services of any of our officers or senior managers could harm our business, as we may not be able to find suitable replacements. We do not have employment agreements with any of our key personnel, other than our chief executive officer, and we do not maintain any “key person” life insurance policies.

We may not be able to hire and retain a sufficient number of qualified employees and, as a result, we may not be able to grow as we expect or maintain the quality of our services.

Our future success will depend on our ability to attract, train, retain and motivate other highly skilled technical, managerial, marketing and customer support personnel. Competition for these personnel is intense, especially for developers, Web designers and sales personnel, and we may be unable to successfully attract sufficiently qualified personnel. We have experienced difficulty in the past hiring qualified personnel in a timely manner for these positions. The pool of qualified technical personnel, in particular, is limited in Nashville, Tennessee, which is where our headquarters are located. We will need to maintain the size of our staff to support our anticipated growth, without compromising the quality of our offerings or customer service. Our inability to locate, hire, integrate and retain qualified personnel in sufficient numbers may reduce the quality of our services.

12


Table of Contents

We must continue to upgrade our technology infrastructure, both hardware and software, to effectively meet demand for our services.

We must continue to add hardware and enhance software to accommodate the increased content in our library and increased use of our Web site. In order to make timely decisions about hardware and software enhancements, we must be able to accurately forecast the growth in demand for our services. This growth in demand for our services is difficult to forecast and the potential audience for our services is large. If we are unable to increase the data storage and processing capacity of our systems at least as fast as the growth in demand, our systems may become unstable and our customers may encounter delays or disruptions in their service. Unscheduled downtime could harm our business and also could discourage current and potential customers and reduce future revenues.

Our network infrastructure and computer systems and software may fail.

An unexpected event like a telecommunications failure, fire, flood, earthquake, or other catastrophic loss at our Internet service providers’ facilities or at our on-site data facility could cause the loss of critical data and prevent us from offering our products and services. Our business interruption insurance may not adequately compensate us for losses that may occur. In addition, we rely on third parties to securely store our archived data, house our Web server and network systems and connect us to the Internet. While our service providers have planned for certain contingencies, the failure by any of these third parties to provide these services satisfactorily and our inability to find suitable replacements would impair our ability to access archives and operate our systems and software.

We may lose users and lose revenues if our security measures fail.

If the security measures that we use to protect personal information are ineffective, we may lose users of our services, which could reduce our revenues. We rely on security and authentication technology licensed from third parties. With this technology, we perform real-time credit card authorization and verification. We cannot predict whether these security measures could be circumvented by new technological developments. In addition, our software, databases and servers may be vulnerable to computer viruses, physical or electronic break-ins and similar disruptions. We may need to spend significant resources to protect against security breaches or to alleviate problems caused by any breaches. We cannot assure that we can prevent all security breaches.

Risks Related to Government Regulation, Content and Intellectual Property

Government regulation may require us to change the way we do business.

The laws and regulations that govern our business change rapidly. The United States government and the governments of states and foreign countries have attempted to regulate activities on the Internet. Evolving areas of law that are relevant to our business include privacy law, proposed encryption laws, content regulation and sales and use tax laws and regulations. Because of this rapidly evolving and uncertain regulatory environment, we cannot predict how these laws and regulations might affect our business. In addition, these uncertainties make it difficult to ensure compliance with the laws and regulations governing the Internet. These laws and regulations could harm us by subjecting us to liability or forcing us to change how we do business. See “Business - Government Regulation of the Internet and the Healthcare Industry” for a more complete discussion of these laws and regulations.

Any reduction or change in the regulation of continuing education and training in the healthcare industry may adversely affect our business.

Our business model is dependent in part on required training and continuing education for healthcare professionals and other healthcare workers resulting from regulations of state and Federal agencies, state licensing boards and professional organizations. Any change in these regulations that reduce the requirements for continuing education and training for the healthcare industry could harm our business.

In addition, our business with pharmaceutical and medical device manufacturers is predicated on our ability to maintain accreditation status with organizations such as the Accreditation Council for Continuing Medical Education (ACCME), American Nurses Credentialing Center (ANCC), American Council for Pharmaceutical Education (ACPE) and others. The failure to maintain status as an accredited provider could result in a detrimental effect on our business.

New regulations may reduce our business activity with pharmaceutical and medical device customers.

In April 2003, the Office of Inspector General (OIG) of the Department of Health and Human Services issued “OIG Compliance Program Guidance for Pharmaceutical Manufacturers.” This guidance identifies three areas of risks for pharmaceutical and medical device companies and recommends certain best practices to be included in a compliance plan designed to avoid the risk of federal healthcare program abuse. The guidance highlighted a number of arrangements that have the potential to trigger fraud and abuse violations, including educational grants. The Company follows the rules and guidelines provided by the ACCME, ANCC and other continuing education accrediting bodies to ensure that its continuing education programming is free from commercial bias and consistent with the OIG guidance. The majority of the Company’s accredited continuing education programming is funded by

13


Table of Contents

educational grants from our pharmaceutical and medical device customers. There is no assurance that our pharmaceutical and medical device customers will continue to provide educational grants consistent with past practices. To the extent that our customers curtail or restructure their business practices, it could have a material adverse impact on the Company’s revenues, results of operations, and financial position.

We may be liable to third parties for content that is available from our online library.

We may be liable to third parties for the content in our online library if the text, graphics, software or other content in our library violates copyright, trademark, or other intellectual property rights, our content partners violate their contractual obligations to others by providing content to our library or the content does not conform to accepted standards of care in the healthcare profession. We attempt to minimize these types of liabilities by requiring representations and warranties relating to our content partners’ ownership of the rights to distribute as well as the accuracy of their content. We also take necessary measures to review this content ourselves. Although our agreements with our content partners contain provisions providing for indemnification by the content providers in the event of inaccurate content, we cannot assure you that our content partners will have the financial resources to meet this obligation. Alleged liability could harm our business by damaging our reputation, requiring us to incur legal costs in defense, exposing us to awards of damages and costs and diverting management’s attention away from our business. See “Business — Intellectual Property and Other Proprietary Rights” for a more complete discussion of the potential effects of this liability on our business.

Protection of certain proprietary trademarks and domain names may be difficult and costly.

Despite protection of certain proprietary trademarks and domain names, a third-party could, without authorization, copy or otherwise appropriate our content or other information from our database. Our agreements with employees, consultants and others who participate in development activities could be breached. We may not have adequate remedies for any breach, and our trade secrets may otherwise become known or independently developed by competitors. In addition, the laws of some foreign countries do not protect our proprietary rights to the same extent as the laws of the United States, and effective copyright, trademark and trade secret protection may not be available in those jurisdictions. We currently hold several domain names. The legal status of intellectual property on the Internet is currently subject to various uncertainties. The current system for registering, allocating and managing domain names has been the subject of litigation and proposed regulatory reform. Additionally, legislative proposals have been made by the federal government that would afford broad protection to owners of databases of information, such as stock quotes. This protection of databases already exists in the European Union. There have been substantial amounts of litigation in the computer and online industries regarding intellectual property assets. Third-parties may claim infringement by us with respect to current and future products, trademarks or other proprietary rights, and we may counterclaim against such parties in such actions. Any such claims or counterclaims could be time-consuming, result in costly litigation, divert management’s attention, cause product release delays, require us to redesign our products or require us to enter into royalty or licensing agreements, any of which could have a material adverse effect upon our business, financial condition and operating results. Such royalty and licensing agreements may not be available on terms acceptable to us, if at all.

We may be unable to protect our intellectual property, and we may be liable for infringing the intellectual property rights of others.

Our business could be harmed if unauthorized parties infringe upon or misappropriate our proprietary systems, content, services or other information. Our efforts to protect our intellectual property through copyright, trademarks and other controls may not be adequate. In the future, litigation may be necessary to enforce our intellectual property rights or to determine the validity and scope of the proprietary rights of others, which could be time consuming and costly. Intellectual property infringement claims could be made against us as the number of our competitors grows. These claims, even if not meritorious, could be expensive and divert our attention from operating our company. In addition, if we become liable to third parties for infringing their intellectual property rights, we could be required to pay a substantial damage award and develop comparable non-infringing intellectual property, to obtain a license or to cease providing the content or services that contain the infringing intellectual property. We may be unable to develop non-infringing intellectual property or obtain a license on commercially reasonable terms, if at all.

14


Table of Contents

Item 2. Properties

Our principal office is located in Nashville, Tennessee. Our lease for approximately 31,000 square feet at this location expires in April 2005. The lease provides for a five-year renewal option with rent at rates which are substantially similar to current rates. We anticipate renewing or renegotiating our Nashville office lease at rates substantially similar to our current lease. Rent at this location is approximately $22,000 per month through April 2005.

We are leasing approximately 8,000 square feet of office space in Denver, Colorado for our satellite office. The lease expires in March 2010 and has monthly rent of approximately $9,000.

We are leasing approximately 6,000 square feet of office space in Dallas, Texas. The lease expires in January 2007 and has monthly rent of approximately $8,000. We are currently subleasing this office space at the rate of approximately $6,000 per month to a third party for the remaining term of the lease.

Item 3. Legal Proceedings

None.

Item 4. Submission of Matters to a Vote of Security Holders

None.

15


Table of Contents

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported on the NASDAQ National Market under the ticker symbol HSTM:

                 
    High     Low  
2004
               
 
               
First Quarter
  $ 3.04     $ 1.75  
Second Quarter
    2.53       1.86  
Third Quarter
    2.10       1.61  
Fourth Quarter
    3.10       1.87  
 
               
2003
               
 
               
First Quarter
  $ 1.86     $ 1.00  
Second Quarter
    2.69       1.00  
Third Quarter
    3.85       2.15  
Fourth Quarter
    3.10       2.50  

On March 8, 2005, there were 223 registered holders and approximately 2,100 beneficial holders of our common stock. Because many of such shares are held by brokers and other institutions on behalf of shareholders, we are unable to estimate the total number of shareholders represented by these record holders.

DIVIDEND POLICY

We have never declared or paid any cash dividends on our common stock, and we do not anticipate paying cash dividends in the foreseeable future. We intend to retain earnings to finance the expansion of our operations.

RECENT SALES OF UNREGISTERED SECURITIES

There have been no sales of unregistered securities since December 31, 2003.

ISSUER PURCHASES OF EQUITY SECURITIES

There were no stock repurchases by the Company in the fourth quarter of 2004.

USE OF PROCEEDS

On April 10, 2000 our Registration Statement on Form S-1 (File No. 333-88939) was declared effective by the Securities and Exchange Commission. Pursuant to the Registration Statement, we registered and sold 5,275,000 shares of common stock at a price of $9.00 per share. The managing underwriter was FleetBoston Robertson Stephens, Inc. The aggregate price of the amount offered and sold was $47,475,000. In connection with the issuance and distribution of the securities registered, we paid $3,323,250 related to underwriting discounts and commissions and approximately $2,000,000 of other expenses.

The net offering proceeds to the Company after deducting the total expenses noted above were approximately $42,200,000. From the effective date of the Registration Statement through December 31, 2004, we have used approximately $34,700,000 of the net offering proceeds to fund general operating expenses, acquisitions and other working capital needs.

Item 6. Selected Financial Data

The selected statements of operations data for the three-year period ended December 31, 2004 and the balance sheet data as of December 31, 2004 and 2003 are derived from our financial statements that have been audited by Ernst & Young LLP, our independent registered public accounting firm, and are included elsewhere in this report. You should read the following selected financial data in conjunction with our consolidated financial statements and the notes to those statements and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” located elsewhere in this report.

HealthStream acquired seven companies between 2000 and 2001. As a result of these acquisitions, the annual results presented below are not comparable. Revenues may be subject to fluctuations as discussed further in “Management’s Discussion and Analysis of

16


Table of Contents

Financial Condition and Results of Operations” located elsewhere in this report. During 2002, we adopted SFAS No. 142 “Goodwill and Intangible Assets,” which eliminated the amortization of goodwill and indefinite lived intangible assets. In accordance with the provisions of SFAS No. 142, we recorded a transitional goodwill impairment charge of $5.0 million, in our HCO business unit, as a cumulative effect of a change in accounting principle as of January 1, 2002. As a result of this accounting change, the annual results presented below are not comparable. See Note 5 to the Consolidated Financial Statements for details. The operating results for any single year are not necessarily indicative of the results to be expected in the future.

                                         
    Years Ended December 31,  
    2004     2003     2002     2001     2000  
            (In thousands, except per share data)          
STATEMENT OF OPERATIONS DATA:
                                       
Revenues, net
  $ 20,057     $ 18,195     $ 15,790     $ 13,503     $ 9,652  
Operating costs and expenses:
                                       
Cost of revenues
    7,277       6,268       5,970       5,772       4,357  
Product development
    2,531       3,247       4,679       5,041       5,639  
Sales, marketing, general and administrative expenses
    9,433       9,431       12,835       13,019       15,428  
Depreciation and amortization
    2,107       3,048       4,395       9,936       6,901  
Office consolidation charge
                164       401        
Impairment of long-lived assets
                105       712        
 
                             
Total operating costs and expenses
    21,348       21,994       28,148       34,881       32,325  
Loss from operations
    (1,291 )     (3,799 )     (12,358 )     (21,378 )     (22,673 )
Other income (expense)
    243       387       717       1,802       2,388  
 
                             
Net loss, before cumulative effect of a change in accounting principle
    (1,048 )     (3,412 )     (11,641 )     (19,576 )     (20,285 )
Cumulative effect of a change in accounting principle
                (5,000 )            
 
                             
Net loss
  $ (1,048 )   $ (3,412 )   $ (16,641 )   $ (19,576 )   $ (20,285 )
 
                             
Net loss per share – basic and diluted, before cumulative effect of a change in accounting principle
  $ (0.05 )   $ (0.17 )   $ (0.57 )   $ (0.98 )   $ (1.29 )
Cumulative effect of a change in accounting principle
                (0.25 )            
 
                             
Net loss per share – basic and diluted
  $ (0.05 )   $ (0.17 )   $ (0.82 )   $ (0.98 )   $ (1.29 )
 
                             
Weighted average shares of common stock outstanding – basic and diluted
    20,586       20,383       20,261       19,921       15,786  
 
                             
                                         
    At December 31,  
    2004     2003     2002     2001     2000  
    (In thousands)  
BALANCE SHEET DATA:
                                       
Cash and cash equivalents
  $ 2,257     $ 3,220     $ 4,070     $ 4,747     $ 19,831  
Investments in marketable securities –short and long term
    14,025       13,958       15,153       21,410       20,341  
Working capital
    15,675       16,316       14,912       17,945       26,436  
Total assets
    28,557       28,399       32,913       49,247       70,452  
Deferred revenue
    3,988       3,059       3,346       3,274       2,764  
Long-term debt and capital leases, net of current portion
    29       1       41       119       216  
Shareholders’ equity
    21,730       22,558       25,896       42,543       62,017  

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion of the financial condition and results of operations of HealthStream should be read in conjunction with “Selected Financial Data” and HealthStream’s Consolidated Financial Statements and related notes thereto included elsewhere in this report. This discussion contains forward-looking statements that involve risks and uncertainties. HealthStream’s actual results may differ significantly from the results discussed and those anticipated in these forward-looking statements as a result of many factors, including but not limited to, those described under “Risk Factors” and elsewhere in this report.

The following discussion provides an overview of our history together with a summary of our critical accounting policies and estimates. Our critical accounting policies and estimates include revenue recognition, product development costs and related capitalization, impairment of goodwill, intangible and other long-lived assets and the allowance for doubtful accounts.

OVERVIEW

HealthStream was incorporated in 1990 and began marketing its Internet-based solutions in March 1999. The Company focuses on being a facilitator of solutions and training tools for entities in the healthcare industry. Revenues from the healthcare organizations business unit (HCO) are derived from the following categories: provision of services through our Internet-based HealthStream Learning Center, courseware subscriptions, a variety of complimentary online products, and maintenance and support of installed learning management products. Revenues from the pharmaceutical and medical device company business unit (PMD) are derived from live event development, online training and content development, and other educational and training services.

17


Table of Contents

To date, we have incurred substantial costs to develop our technologies, create, license, update, and acquire our content, build brand awareness, develop our infrastructure and expand our business, and only recently achieved sufficient revenues to generate a net profit or positive operating cash flows. We have incurred operating losses in each fiscal quarter from 1994 through the third quarter of 2004. During the fourth quarter of 2004 we had net income of approximately $77,000. We expect our operating results to continue to improve over prior year levels during 2005.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Revenue Recognition

We recognize revenues from our Internet-based learning products and courseware subscriptions to healthcare workers through healthcare organizations based on a per person subscription basis, with fees ranging from less than $1 to more than $6 per month. These fees are based on the size of the facilities’ or organizations’ employee user population and the service offerings to which they subscribe. Contracts for our Internet-based learning products generally range from less than $5,000 to approximately $400,000 based on the number of users, products and services included and the duration of the contract. Revenue is recognized ratably over the service period of the underlying contract.

Revenues associated with content maintenance services are recognized on a percentage of completion basis.

We offer training services for clients to facilitate integration of this technology. Fees for training are based on the time and efforts of the personnel involved. Training revenues are generally recognized upon completion of training services. Basic online training is generally included in the initial contract, however, incremental training is recognized upon completion.

Revenues from installed learning management products are associated with ongoing maintenance and technical support services, typically based on a percentage of the original contract amount and recognized as revenue over the term of the service period, generally one year. Until early 2002, we also had revenues related to sales of installed learning management products, which were recognized based upon shipment or installation of the software.

We have and expect to continue to transition customers from our existing installed learning management products to our Internet-based learning products. We expect that revenues resulting from these transition customers will increase when compared to the annual maintenance and technical support services fees due to sales of additional services and online courseware.

We recognize revenue from live event development services and online training and content development services based on the percentage of completion method using labor hours or similar performance milestones. This methodology requires ongoing estimates regarding the total expenses or significant milestones associated with the project as well as periodic estimates of the progress with respect to completion of such projects. Event registration services revenue is based on the contracted services including the expected registrant attendance. Revenues for these services are recognized upon completion of the related events. Sales of products and services to pharmaceutical and medical device companies can be subject to seasonal factors as a result of drug and product introductions, meeting and conference dates and budget cycles for such companies.

Revenues associated with online training are recognized over the term of the subscription period or over the historical usage period, if usage typically differs from the subscription period. All other service revenues are recognized as the related services are performed or products are delivered.

We expect to continue to generate revenues by marketing our Internet-based products and services to healthcare workers through healthcare organizations and pharmaceutical and medical device companies. We expect that the portion of our revenues related to services provided via our Internet-based learning products will increase. Specifically, we will seek to generate revenues from healthcare workers by marketing to their employers or sponsoring organizations. The fees we charge for courseware resulting from this marketing is typically paid by either the employer or sponsoring organization.

Product Development Costs

Product development costs primarily include our internal costs to maintain and internally develop software features and content for our Internet-based learning and installed learning management products. Once technological feasibility is achieved, we capitalize payments to third parties associated with the cost of features or content where the life expectancy is greater than one year and the anticipated cash flows from such features or content are expected to exceed the related cost of the features or content. During 2004 and 2003, we capitalized approximately $600,000 and $400,000, respectively, related to content development completed by third parties. Such amounts are included in the accompanying consolidated balance sheets under the caption “prepaid development fees” and “other assets” based on remaining useful lives. During 2004 and 2003, we capitalized approximately $300,000 and $25,000, respectively, of software feature enhancements. Such amounts are included in the accompanying balance sheets under the caption “prepaid expenses and other current assets” and “other assets” based on remaining useful lives. We amortize content and feature development over the expected life,

18


Table of Contents

which is generally one to three years. Product development and content development costs that have been capitalized are subject to a periodic impairment review in accordance with our policy.

Product development costs also include our systems team, which manages our efforts associated with product development and maintenance, database management, quality assurance and security. This team is responsible for new internal product development, integration of external new products, and continued enhancements and regularly scheduled maintenance (called ServicePacks) to our platform.

We account for Web site development costs in accordance with EITF Issue No. 00-2 “Accounting for Web Site Development Costs,” which provides guidance on when to capitalize versus expense costs incurred to develop a Web site. We capitalize costs incurred between the point of establishing technological feasibility and general release when such costs are material.

In connection with product development, our significant estimates involve the assessment of technological feasibility for new products, as well as the expected useful life of costs associated with new products and content. Once capitalized, product and content development costs are subject to the policies and estimates described below regarding goodwill, intangibles and other long-lived assets.

Goodwill, intangibles and other long-lived assets

We account for goodwill, intangibles and other long-lived assets in accordance with Statement of Financial Accounting Standards (SFAS) No. 142, “Goodwill and Intangible Assets,” and SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets.” We measure for impairment at the reporting unit level using a discounted cash flow model to determine the estimated fair value of the reporting units. Our discounted cash flow model contains significant assumptions and accounting estimates about discount rates, future cash flows and terminal values that could materially affect our operating results or financial position if they were to change significantly in the future. We perform our goodwill impairment test whenever events or changes in facts or circumstances indicate that impairment may exist and also during the fourth quarter each year.

Allowance for Doubtful Accounts

We estimate the allowance for doubtful accounts using both a specific and non-specific identification method. Management’s evaluation includes reviewing past due accounts on a case-by case basis, and determining whether an account should be reserved, based on the facts and circumstances surrounding each potentially uncollectible account. An allowance is also maintained for accounts not specifically identified that may become uncollectible in the future. Uncollectible accounts are written-off in the period management believes it has exhausted every opportunity to collect payment from the customer. Bad debt expense is recorded when events or circumstances indicate an additional allowance is necessary based on our specific identification approach.

RESULTS OF OPERATIONS

Revenues and Expense Components

The following descriptions of the components of revenues and expenses apply to the comparison of results of operations.

Revenues. Revenues for our HCO business unit currently consist of the provision of services through our Internet-based HealthStream Learning Center (HLC), authoring tools, maintenance and support services for our installed learning management products, maintenance of content, competency tools and a variety of courseware subscriptions (add-on courseware). Revenues for our PMD business unit consist of live event development, online training and content development, online sales training courses, live educational activities for nurses and technicians conducted within healthcare organizations and continuing education activities at association meetings.

Cost of Revenues. Cost of revenues consists primarily of salaries and employee benefits, employee travel and lodging, materials, contract labor, hosting costs, and other direct expenses associated with revenues as well as royalties paid by us to content providers based on a percentage of revenues. Personnel costs within cost of revenues are associated with individuals that facilitate product delivery, provide services, handle customer support calls or inquiries, manage our web sites and content delivery, coordinate content maintenance services, and provide training or implementation services.

Product Development. Product development expenses consist primarily of salaries and employee benefits, content acquisition costs before technological feasibility is achieved, costs associated with the development of content and expenditures associated with maintaining, developing and operating our training delivery and administration platforms. In addition, product development expenses are associated with the development of feature enhancements and new products. Personnel costs within product development include our systems team, product managers, and other personnel associated with content and product development.

19


Table of Contents

Sales and Marketing Expenses. Sales and marketing expenses consist primarily of salaries, commissions and employee benefits, employee travel and lodging, advertising, trade shows, promotions, and related marketing costs. Annually, we host a national users’ group in Nashville known as The Summit. Personnel costs within sales and marketing include our sales and marketing team as well as our account management group. Our account management personnel are involved with the contract renewal process for existing hospital customers, as well as working to ensure our products and services are fully utilized by our customers.

Other General and Administrative Expenses. Other general and administrative expenses consist primarily of salaries and employee benefits, employee travel and lodging, facility costs, office expenses, fees for professional services, and other operational expenses. Personnel costs within general and administrative expenses include individuals associated with normal corporate functions (accounting, legal, human resources, administrative, internal information systems, and executive management) as well as accreditation professionals.

Depreciation and Amortization. Depreciation and amortization consist of fixed asset depreciation, amortization of intangibles considered to have definite lives, and amortization of content, license fees, software features, and royalties paid to content providers that are of a fixed nature.

Other Income/Expense. The primary component of other income is interest income related to interest earned on cash, cash equivalents and investments in marketable securities. The primary component of other expense is interest expense related to capital leases.

Executive Summary

During 2004, revenues increased $1.9 million, or 10.2%, to $20.1 million for 2004 from $18.2 million for 2003. Revenues from our flagship product, the Internet-based HealthStream Learning Center, increased 26.7% over the prior year, while revenues from maintenance fees associated with our HCO installed learning management products and from live event activities in our PMD unit declined over the prior year. Our fully implemented subscriber base was approximately 1,040,000 at the end of 2004, an annual increase of 35%. Gross margins (which we define as revenues less cost of revenues divided by revenues) for 2004 declined compared to 2003, primarily as a result of personnel expenses associated with Competency CompassTM and HospitalDirectR, which were accounted for as product development in 2003, but included in cost of revenues in 2004. Net loss improved by 69% over the prior year, primarily related to the increase in revenues and reductions in amortization, product development, and other general and administrative expenses, but was partially offset by increases in sales and marketing expense. Net loss per share improved to $(0.05) per share for 2004 from $(0.17) per share for 2003.

2004 Compared to 2003

Revenues. Revenues increased approximately $1.9 million, or 10.2%, to $20.1 million for 2004 from approximately $18.2 million for 2003. Revenues for 2004 consisted of $14.0 million for HCO and $6.1 million for PMD. In 2003, revenues consisted of $12.0 million for HCO and $6.2 million for PMD. HCO revenue increases over 2003 resulted from growth in our core product, the Internet-based HLC, content maintenance services and Competency CompassTM product revenues, while revenues associated with our installed learning management products declined as anticipated because of the transition of customers to our Internet-based HLC product. Revenues associated with add-on courseware subscriptions also declined slightly. PMD revenues experienced modest declines during 2004, primarily resulting from lower live event revenues, which were partially offset by increases in revenues from sales of content development services.

The Internet-based HLC subscriber base increased approximately 35% during 2004, from approximately 770,000 fully implemented subscribers at the end of 2003, to approximately 1,040,000 fully implemented subscribers at the end of 2004. This increase contributed to a $2.1 million increase in HCO revenues, while content maintenance service revenues increased $340,000, and Competency CompassTM product revenues increased $150,000. These HCO revenue increases were partially offset by slight declines in add-on courseware subscription revenues. Revenues from maintenance and support fees associated with our installed learning management products also declined, as expected, by $550,000. This decline is consistent with our planned transition of these customers to our Internet-based learning platform. We expect revenues from our installed learning management products to continue to decline during 2005, as we continue to focus on transitioning the customers using these products to our Internet-based learning platform. We expect revenues from our Internet-based HLC, our Competency CompassTM product and add-on courseware to increase during 2005.

The PMD unit experienced a modest decline in revenues during 2004. Revenues from the sales of our online training and content development services increased $130,000 during 2004. This revenue increase was offset by a $290,000 decline in live event revenues, in part related to the pharmaceutical and medical device industry’s cautious response to compliance guidelines issued by the OIG and AdvaMed, which were effective January 1, 2004. These guidelines placed additional regulations on the funding of educational programs. We expect that revenues from our live event services and content development services will increase during 2005. We also expect HospitalDirectR, which was launched during the third quarter of 2003, to generate increased revenues during 2005.

20


Table of Contents

During 2004, 62.1% of revenues were derived from our Internet-based learning products, 18.9% from live event development services, 11.1% from content development services, 5.2% from our installed learning management products and 2.7% from other products. During 2003, 57.2% of revenues were derived from our Internet-based learning products, 22.5% from live event development services, 11.5% from content development services and 8.8% from our installed learning management products.

Cost of Revenues. Cost of revenues increased approximately $1.0 million, or 16.1%, to $7.3 million for 2004 from approximately $6.3 million for 2003. During 2004, we experienced increased personnel expenses, incremental costs associated with increased content maintenance and content development revenues, and increased royalties paid by us associated with add-on courseware subscriptions and Competency CompassTM revenues. Most of the personnel expense increase is associated with our Competency CompassTM and HospitalDirectR solutions, which were reflected in product development expenses in 2003. Now that both products are being offered to customers, these personnel costs were included in cost of revenues in 2004. Cost of revenues as a percentage of revenues increased to 36.3% for 2004 from 34.4% for 2003. This increase as a percentage of revenues resulted from increased personnel expenses and the change in revenue components discussed above.

Cost of revenues for HCO increased approximately $600,000, or 29.4%, to $2.8 million for 2004 from $2.2 million for 2003, and approximated 20.2% and 18.2% of revenues for 2004 and 2003, respectively. This increase is a result of expenses associated with Competency CompassTM personnel, increased hosting costs, and increased royalties related to sales of add-on courseware and Competency CompassTM. We expect royalties to increase during 2005, but to remain comparable or decline slightly as a percentage of revenue. Cost of revenues for PMD increased $300,000, or 8.3%, to $3.9 million in 2004 from $3.6 million in 2003, and approximated 63.7% and 57.8% of revenues for 2004 and 2003, respectively. This increase is a result of expenses associated with HospitalDirectR personnel and higher contract labor and materials costs associated with increases in content development revenues.

Cost of revenues for the unallocated corporate functions increased approximately $70,000, or 13.6%, to $585,000 in 2004 from $515,000 in 2003. This increase was associated with additional personnel expenses. Cost of revenues for our unallocated corporate functions is comprised of content support personnel who handle loading, updating, maintenance, versioning and support of content on our Internet-based learning platforms, which serve products within both the HCO and PMD business units.

Gross Margin. Gross margin (which we define as revenues less cost of revenues divided by revenues) declined to 63.7% during 2004 from 65.6% during 2003. This decline is a result of the change in revenue mix and related cost of revenues discussed above. Gross margins for HCO were 79.8% and 81.8% for 2004 and 2003, respectively. Gross margins for PMD were 36.3% and 42.2% for 2004 and 2003, respectively. Gross margins for PMD are lower than HCO due to the higher costs associated with delivering live event and content development services, and such costs can vary from project to project. We expect gross margins for HCO to improve modestly during 2005 resulting from increases in Internet-based HLC and add-on courseware subscription revenues. We expect gross margins for PMD in 2005 to remain comparable to 2004 levels.

Product development. Product development expenses decreased approximately $700,000, or 22.1%, to $2.5 million for 2004 from $3.2 million for 2003, and approximated 12.6% and 17.8% of revenues for 2004 and 2003, respectively. This reduction primarily resulted from lower personnel expenses partially due to the redesignation of personnel associated with our Competency CompassTM and HospitalDirectR solutions from product development in 2003 to cost of revenues in 2004. In addition, the continued consolidation of product development efforts resulted in lower personnel and contract labor expenses during 2004. New product development efforts during 2004 were focused on feature enhancements, and content offerings that build upon our core product, the Internet-based HLC. During 2004, we launched HealthStream Express (an economy-scaled version of our Internet-based HLC) and several new content offerings to further our penetration and also expand existing customer relationships. We also have several other content products under development that are expected to be launched during the first quarter of 2005. In addition to amounts expensed, we capitalized approximately $900,000 and $400,000 in 2004 and 2003, respectively, related to content and software features completed by third parties.

Product development expenses for HCO increased approximately $100,000, or 4.0%, to $2.0 million for 2004 from $1.9 million for 2003, and approximated 14.4% and 16.1% of revenues in 2004 and 2003, respectively. During 2004, personnel expenses associated with Competency CompassTM were redesignated to cost of revenues. This shift of expense was offset by increased personnel costs associated with platform maintenance and development of new feature enhancements for our Internet-based products. Product development expenses for PMD decreased approximately $500,000, or 58.0%, to $400,000 for 2004 from $900,000 for 2003, and approximated 6.2% and 14.6% of revenues for 2004 and 2003, respectively. This decline was associated with the redesignation of personnel associated with HospitalDirectR to cost of revenues as well as reductions in the development of other content products. The unallocated corporate portion of our product development expenses decreased approximately $300,000, or 65.3%, to $100,000 in 2004 from $400,000 in 2003. This decline was a result of a shift to more HCO related projects.

Sales and Marketing Expenses. Sales and marketing expenses, including personnel costs, increased approximately $400,000, or 8.0%, to $4.8 million for 2004 from $4.4 million for 2003, and approximated 23.9% and 24.4% of revenues for 2004 and 2003, respectively. The increase in the amount of expenses primarily resulted from increases in personnel, primarily those associated with account

21


Table of Contents

management efforts, and increases in commissions, which were partially offset by lower advertising and marketing spending. Commission expense increased as a result of changes in commission plans for 2004. Advertising and marketing spending levels were lower in 2004 due to changes in marketing initiatives.

Sales and marketing expense for HCO increased approximately $400,000, or 13.4%, to $3.5 million for 2004 from $3.1 million for 2003, and approximated 25.5% and 26.2% of revenues for 2004 and 2003, respectively. This increase in the amount of expenses is primarily a result of additional account management personnel and related travel of approximately $500,000. Advertising and marketing expense, excluding personnel, decreased $100,000 for HCO due to changes in marketing initiatives. Sales and marketing expense for PMD decreased approximately $100,000 to $1.0 million for 2004 from $1.1 million for 2003, and approximated 16.9% and 18.0% of revenues for 2004 and 2003, respectively. PMD experienced higher commission expense in 2004 due to changes in commission plans for 2004, but was partially offset by reductions in personnel and lower travel. Advertising and marketing expense, excluding personnel, were comparable between periods for PMD. Sales and marketing expense for our unallocated corporate functions increased slightly, and approximated $200,000 for 2004 and 2003.

Depreciation and Amortization. Depreciation and amortization decreased approximately $900,000, or 30.9%, to $2.1 million in 2004 from $3.0 million in 2003. Amortization decreased $0.9 million due to certain intangible assets and prepaid content development becoming fully amortized. Depreciation expense levels were comparable between periods.

Other General and Administrative. Other general and administrative expenses decreased approximately $400,000, or 7.1%, to $4.6 million for 2004 from $5.0 million for 2003, and approximated 23.1% and 27.4% of revenues for 2004 and 2003, respectively. The decrease is a result of lower personnel expenses as a result of consolidating corporate functions.

Other general and administrative expenses for HCO approximated $200,000 for both 2004 and 2003, and approximated 1.2% and 1.5% of revenues for 2004 and 2003, respectively. Other general and administrative expenses for PMD decreased approximately $100,000, to $100,000 for 2004 from $200,000 for 2003, and approximated 1.9% and 3.6% of revenues for 2004 and 2003, respectively. The decrease for PMD resulted from reductions in personnel. Other general and administrative expenses for the unallocated corporate functions decreased $200,000 to $4.4 million for 2004 from $4.6 million for 2003. This reduction resulted from lower personnel and other corporate expenses.

Other Income/Expense. Other income/expense decreased approximately $140,000, or 37.3%, to $240,000 for 2004 from $380,000 for 2003. The decrease resulted from a reduction of interest income from investments in marketable securities and due to lower invested balances and lower yield rates.

Net Loss. Net loss decreased approximately $2.4 million, or 69.3%, to a loss of $1.0 million for 2004 from a loss of $3.4 million for 2003, due to the factors mentioned above.

2003 Compared to 2002

Revenues. Revenues increased approximately $2.4 million, or 15.2%, to $18.2 million for 2003 from approximately $15.8 million for 2002. Revenues for 2003 consisted of $12.0 million for HCO and $6.2 million for PMD. In 2002, revenues consisted of $9.8 million for HCO and $6.0 million for PMD. HCO revenue increases over 2002 resulted from growth in our core product, the Internet-based HLC and sales of add-on courseware subscriptions, while revenues associated with our installed learning management products declined. PMD revenues increased slightly over 2002, primarily resulting from sales of content development services.

The Internet-based HLC subscriber base increased approximately 33% during 2003, from approximately 580,000 fully implemented subscribers at the end of 2002, to approximately 770,000 fully implemented subscribers at the end 2003. This increase contributed to a $2.2 million increase in HCO revenues, while courseware subscription revenues increased $1.1 million during 2003, primarily associated with the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Revenues from maintenance and support fees associated with our installed learning management products declined by $800,000. This decline was consistent with a planned transition of these customers to our Internet-based learning platform.

The PMD unit experienced moderate revenue growth during 2003. Revenues from the sales of our content development services increased during 2003. This revenue growth was partially offset by moderate declines in live event revenues, in part related to the pharmaceutical and medical device industry’s cautious response to compliance guidelines issued by the OIG in April 2003, that relate to the funding of educational programs.

During 2003, 57.2% of revenues were derived from our Internet-based learning products, 22.5% from live event development services, 11.5% from content development services and 8.8% from our installed learning management products. During 2002, 45.3% of revenues related to our Internet-based learning products, 27.1% related to live event services, 15.3% related to our installed learning management products, and 12.3% related to content development services.

22


Table of Contents

Cost of Revenues. Cost of revenues increased approximately $300,000, or 5.0%, to $6.3 million for 2003 from approximately $6.0 million for 2002. During 2003, we experienced increased royalties from sales of courseware subscriptions, primarily HIPAA. Contract labor expenses also increased resulting from outsourcing content development services. These increases were partially offset by lower personnel expense and travel, due to reductions in personnel. Cost of revenues as a percentage of revenues decreased from 37.8% for 2002 to 34.4% for 2003. This decrease as a percentage of revenues resulted from increased revenues and the change in revenue components discussed above.

Cost of revenues for HCO increased approximately $300,000, or 13.8%, to $2.2 million for 2003 from $1.9 million for 2002, and approximated 18.2% and 19.7% of revenues for 2003 and 2002, respectively. Royalties increased during 2003, related to sales of add-on courseware, primarily HIPAA. This increase was partially offset by a reduction in personnel related expenses. Cost of revenues for PMD decreased $100,000, or 3.2%, to $3.6 million in 2003 from $3.7 million in 2002, and approximated 57.8% and 61.1% of revenues for 2003 and 2002, respectively. This decline is primarily related to personnel expense and travel reductions, and was partially offset by increased contract labor costs associated with content development services. Cost of revenues for the unallocated corporate functions increased approximately $200,000 to $500,000 in 2003 from $300,000 in 2002, as a result of additional content support personnel who handle loading, maintenance, versioning and support of content on our Internet-based learning platform.

Gross Margin. Gross margin (which we define as revenues less cost of revenues divided by revenues) improved to 65.6% during 2003 from 62.2% during 2002. This improvement is a result of increased revenues as well as the change in revenue mix. Gross margins for HCO were 81.8% and 80.3% for 2003 and 2002, respectively. Gross margins for PMD were 42.2% and 38.9% for 2003 and 2002, respectively. Gross margins for PMD are lower than HCO due to the higher costs associated with delivering live event and content development services, and such costs can vary from project to project.

Product development. Product development expenses decreased approximately $1.4 million, or 30.6%, to $3.3 million for 2003 from $4.7 million for 2002, and approximated 17.8% and 29.6% of revenues for 2003 and 2002, respectively. This reduction primarily resulted from lower personnel expenses associated with the consolidation of our product development efforts. Product development efforts during 2003 were focused on launching products, feature enhancements, and content that build upon our core product, the Internet-based HLC. During 2003, we launched several new products to meet this objective, including HospitalDirectR, Competency CompassTM, and an authoring solution for the Internet-based HLC.

Product development expenses for HCO decreased approximately $1.3 million, or 40.4%, to $1.9 million for 2003 from $3.2 million for 2002, and approximated 16.1% and 33.2% of revenues in 2003 and 2002, respectively. The decrease is primarily associated with the consolidation of product development efforts. During 2003, the HCO unit launched Competency CompassTM and an authoring solution for the Internet-based HLC. Product development expenses for PMD increased approximately $200,000, or 37.2%, to $900,000 for 2003 from $700,000 for 2002, and approximated 14.6% and 10.9% of revenues for 2003 and 2002, respectively. The increase is attributable to costs associated with the development of HospitalDirectR as well as development and maintenance of other content products for medical industry representatives. The unallocated corporate portion of our product development expenses decreased approximately $400,000, or 46.7%, to $400,000 in 2003 from $800,000 in 2002. This was a result of personnel reductions and a shift to projects that benefit the platforms for both the HCO and PMD business unit products.

Sales and Marketing Expenses. Sales and marketing expenses, including personnel costs, decreased approximately $2.0 million, or 30.8%, to $4.4 million for 2003 from $6.4 million for 2002, and approximated 24.4% and 40.7% of revenues for 2003 and 2002, respectively. This decrease primarily resulted from lower commissions, reductions in personnel related expenses and travel, and reduced advertising and marketing spending. Commission expense is lower as a result of changes in commission plans for 2003 and lower activity levels during the first half of the year. Personnel expense and related travel decreases are a result of reductions in personnel. Advertising and marketing spending levels were lower in 2003 due to changes in marketing initiatives.

Sales and marketing expense for HCO decreased approximately $1.8 million to $3.1 million for 2003 from $4.9 million for 2002, and approximated 35.3% and 49.8% of revenues for 2003 and 2002, respectively. This decrease is attributable to lower commissions of $900,000, personnel expense and travel reductions of $500,000 and lower advertising and marketing expenses of $300,000. Commissions decreased as a result of changes in the commission plan for 2003 and lower headcount. Personnel expense and travel were lower due to fewer sales and marketing personnel. Advertising and marketing expense decreases, excluding personnel, were attributable to changes in marketing initiatives. Sales and marketing expense for PMD decreased approximately $400,000 to $1.1 million for 2003 from $1.5 million for 2002, and approximated 18.0% and 24.7% of revenues for 2003 and 2002, respectively. The decrease resulted from lower personnel expenses and travel of $200,000 due to lower headcount, and lower commissions of $100,000 due to lower sales personnel and related sales activity. Advertising and marketing expense, excluding personnel, decreased $100,000, primarily due to changes in marketing initiatives. Sales and marketing expense for our unallocated corporate functions increased approximately $100,000 during 2003.

23


Table of Contents

Depreciation and Amortization. Depreciation and amortization decreased approximately $1.3 million, or 30.7%, to $3.1 million in 2003 from $4.4 million in 2002. Amortization decreased $1.1 million due to certain intangible assets and prepaid content development becoming fully amortized. Depreciation decreased $200,000 due to lower fixed asset purchases over the past two years as well as assets becoming fully depreciated.

Other General and Administrative. Other general and administrative expenses decreased approximately $1.4 million, or 22.2%, to $5.0 million for 2003 from $6.4 million for 2002, and approximated 27.4% and 40.6% of revenues for 2003 and 2002, respectively. The decrease is a result of lower personnel expenses and corporate operating expenses as a result of consolidating corporate functions.

Other general and administrative expenses for HCO decreased approximately $900,000, to $200,000 for 2003 from $1.1 million for 2002, and approximated 1.5% and 11.6% of revenues for 2003 and 2002, respectively. The decrease for HCO resulted from a redesignation of certain personnel to corporate, headcount reductions, and other expense reductions. Other general and administrative expenses for PMD decreased approximately $700,000, to $200,000 for 2003 from $900,000 for 2002, and approximated 3.6% and 15.7% of revenues for 2003 and 2002, respectively. The decrease for PMD resulted from headcount reductions and a redesignation of certain personnel and operating expenses to corporate. Other general and administrative expenses for the unallocated corporate functions increased approximately $200,000 primarily as a result of the redesignation of executive management personnel and certain operating expenses to corporate. This realignment resulted in an additional $1.1 million of unallocated expenses, which was offset by headcount and operating expense reductions of $900,000 resulting from consolidating our corporate functions. The office consolidation charge and impairment losses recognized in 2002 did not recur in 2003.

Other Income/Expense. Other income/expense decreased approximately $300,000, or 46.1%, to $400,000 for 2003 from $700,000 for 2002. The decrease resulted from a reduction of interest income from investments in marketable securities and due to lower invested balances and lower yield rates.

Net Loss. Net loss decreased approximately $13.2 million, or 79.5%, to a loss of $3.4 million for 2003 from a loss of $16.6 million for 2002. Net loss before the cumulative effect of a change in accounting principle of $5.0 million, decreased $8.2 million, or 70.7%, to a loss of $3.4 million for 2003 from a loss of $11.6 million for 2002, due to the factors mentioned above.

24


Table of Contents

SELECTED QUARTERLY OPERATING RESULTS

The following tables set forth selected statement of operations data for the eight quarters ended December 31, 2004 both in absolute dollars and as a percentage of total revenues. The information for each quarter has been prepared on substantially the same basis as the audited statements included in other parts of this report and, in our opinion, includes all adjustments, consisting of only normal recurring adjustments, necessary for a fair presentation of the results of operations for these periods. You should read this information in conjunction with HealthStream’s Consolidated Financial Statements and related notes thereto included elsewhere in this report. The operating results for any quarter are not necessarily indicative of the results to be expected in the future.

                                 
    Quarters Ended  
    March 31,     June 30,     September 30,     December 31,  
    2004     2004     2004     2004  
    (In thousands, except per share data)  
STATEMENT OF OPERATIONS DATA:
                               
Revenues, net
  $ 4,908     $ 4,691     $ 5,032     $ 5,426  
Operating costs and expenses:
                               
Cost of revenues
    1,890       1,751       1,776       1,860  
Product development
    647       634       659       591  
Sales and marketing
    1,157       1,205       1,101       1,336  
Depreciation
    314       330       344       378  
Amortization
    174       175       192       200  
Other general and administrative expenses
    1,195       1,170       1,202       1,067  
 
                       
Total operating costs and expenses
    5,377       5,265       5,274       5,432  
Loss from operations
    (469 )     (574 )     (242 )     (6 )
Other income
    50       45       65       83  
 
                       
Net income (loss)
  $ (419 )   $ (529 )   $ (177 )   $ 77  
 
                       
Net income (loss) per share – basic
  $ (0.02 )   $ (0.03 )   $ (0.01 )   $ 0.00  
 
                       
Net income (loss) per share – diluted
  $ (0.02 )   $ (0.03 )   $ (0.01 )   $ 0.00  
 
                       
Weighted average shares of common stock outstanding – basic
    20,447       20,581       20,656       20,660  
 
                       
Weighted average shares of common stock outstanding – diluted
    20,447       20,581       20,656       21,124  
 
                       
                                 
    Quarters Ended  
    March 31,     June 30,     September 30,     December 31,  
    2003     2003     2003     2003  
    (In thousands, except per share data)  
STATEMENT OF OPERATIONS DATA:
                               
Revenues, net
  $ 4,417     $ 4,670     $ 4,342     $ 4,766  
Operating costs and expenses:
                               
Cost of revenues
    1,496       1,604       1,402       1,766  
Product development
    955       811       770       711  
Sales and marketing
    1,129       1,236       938       1,142  
Depreciation
    376       378       343       274  
Amortization
    520       479       445       233  
Other general and administrative expenses
    1,423       1,279       1,153       1,131  
 
                       
Total operating costs and expenses
    5,899       5,787       5,051       5,257  
Loss from operations
    (1,482 )     (1,117 )     (709 )     (491 )
Other income
    123       106       85       73  
 
                       
Net loss
  $ (1,359 )   $ (1,011 )   $ (624 )   $ (418 )
 
                       
Net loss per share – basic and diluted
  $ (0.07 )   $ (0.05 )   $ (0.03 )   $ (0.02 )
 
                       
Weighted average shares of common stock outstanding – basic and diluted
    20,306       20,361       20,421       20,444  
 
                       

25


Table of Contents

                                 
    Quarters Ended  
    March 31,     June 30,     September 30,     December 31,  
    2004     2004     2004     2004  
    (% of Revenues)  
STATEMENT OF OPERATIONS DATA:
                               
Revenues
    100.0       100.0       100.0       100.0  
Operating costs and expenses:
                               
Cost of revenues
    38.5       37.3       35.3       34.2  
Product development
    13.2       13.5       13.1       10.9  
Sales and marketing
    23.6       25.7       21.9       24.6  
Depreciation
    6.4       7.0       6.8       7.0  
Amortization
    3.5       3.7       3.8       3.7  
Other general and administrative expenses
    24.3       25.0       23.9       19.7  
 
                       
Total operating costs and expenses
    109.5       112.2       104.8       100.1  
Loss from operations
    (9.5 )     (12.2 )     (4.8 )     (0.1 )
Other income
    1.0       1.0       1.3       1.5  
 
                       
Net income (loss)
    (8.5 )     (11.2 )     (3.5 )     1.4  
 
                       
                                 
    Quarters Ended  
    March 31,     June 30,     September 30,     December 31,  
    2003     2003     2003     2003  
    (% of Revenues)  
STATEMENT OF OPERATIONS DATA:
                               
Revenues
    100.0       100.0       100.0       100.0  
Operating costs and expenses:
                               
Cost of revenues
    33.9       34.3       32.3       37.1  
Product development
    21.6       17.3       17.7       14.9  
Sales and marketing
    25.6       26.5       21.6       24.0  
Depreciation
    8.5       8.1       7.9       5.7  
Amortization
    11.8       10.3       10.2       4.9  
Other general and administrative expenses
    32.2       27.4       26.6       23.7  
 
                       
Total operating costs and expenses
    133.6       123.9       116.3       110.3  
Loss from operations
    (33.6 )     (23.9 )     (16.3 )     (10.3 )
Other income
    2.8       2.3       2.0       1.5  
 
                       
Net loss
    (30.8 )     (21.6 )     (14.3 )     (8.8 )
 
                       

Factors Affecting Quarterly Operating Results

Revenues from our subscription products are recognized ratably over the subscription term. Revenues from sales of products and services to pharmaceutical and medical device companies can be subject to seasonal factors as a result of timing of conferences and live events as well as drug and product introductions and budget cycles for such companies.

Liquidity and Capital Resources

Since our inception, we have financed our operations largely through proceeds from our IPO, private placements of equity securities, loans from related parties and, to an increasing extent, from revenues generated from the sale of our products and services.

Net cash provided by operating activities was approximately $400,000 during 2004 compared to approximately $1.1 million used in operating activities during 2003. The improvement in cash consumption primarily resulted from our improved operating results as indicated by the $2.4 million decline in our net loss, which was offset by an increase in accounts and unbilled receivables of $1.5 million and prepaid development fees of $600,000. The number of days sales outstanding (DSO) for 2004 was 72 days compared to 50 days for 2003. This increase was primarily due to the increase in accounts receivable associated with the timing of billings at the end of 2004. The Company calculates DSO by dividing the accounts receivable balance (excluding unbilled and other receivables) by average daily revenues for the year. The primary uses of cash for 2004 were to fund operations and purchases of content and feature enhancements. The primary uses of cash for 2003 were to fund operations and payout of employee bonuses that were earned in 2002.

26


Table of Contents

Net cash used in investing activities was approximately $1.5 million in 2004 while approximately $90,000 was provided by investing activities in 2003. Investments in marketable securities during 2004 and 2003 were primarily comprised of auction rate securities, which typically trade on a monthly basis. During 2004, the proceeds from the sale and maturity of marketable securities was approximately $19.0 million, while purchases of marketable securities was approximately $19.1 million. During 2003, the proceeds from the maturity of marketable securities was approximately $13.8 million, while purchases of marketable securities was approximately $13.0 million. Acquisitions of property and equipment approximated $1.6 million and $720,000 during 2004 and 2003, respectively. Our capital additions during 2004 and 2003 were primarily comprised of hardware and software to support the growth of our product infrastructure, primarily our Internet-based learning platform. Also during 2004, we received proceeds of approximately $230,000 from the repayment of a note receivable – related party.

Cash provided by financing activities was approximately $175,000 and $120,000 during 2004 and 2003, respectively. The primary sources of cash for both 2004 and 2003 resulted from proceeds associated with the issuance of common stock from both the exercise of employee stock options and the Employee Stock Purchase Plan, offset by payments under capital lease obligations.

As of December 31, 2004, our primary source of liquidity was $16.5 million of cash and cash equivalents, restricted cash, investments in marketable securities, and related interest receivable. We have no bank credit facility or other indebtedness other than capital lease obligations. As of February 28, 2005, we had cash and cash equivalents, restricted cash, investments and related interest receivable of approximately $17.8 million. The primary increase in cash and cash equivalents, restricted cash, investments in marketable securities, and related interest receivable since December 31, 2004 resulted from the receipt of grant funds from commercial supporters.

We believe that our cash and cash equivalents, restricted cash, investments in marketable securities and related interest receivable will be sufficient to meet anticipated cash needs for working capital, new product development, capital expenditures and acquisitions for at least the next 12 months. As part of our growth strategy, we are actively reviewing possible acquisitions that complement our products and services. We anticipate that these acquisitions, if any, will be effected through a combination of stock and cash consideration. The issuance of stock as consideration for an acquisition could have a dilutive effect on our stock price. Failure to generate sufficient cash flow from operations or raise additional capital when required during or following any potential acquisitions in sufficient amounts and on terms acceptable to us could harm our business, financial condition and results of operations.

Commitments and Contingencies

We expect that our capital expenditures and content purchases will be approximately $3.0 million in 2005. From January 1, through February 28, 2005, we had capital expenditures of approximately $400,000, primarily related to hardware and software additions. In January 2005, we entered into a capital lease for computer hardware, in which total estimated payments are approximately $114,000 over a three year term.

Our strategic alliances have typically provided for payments to content partners based on revenues and development partners and other parties based on services rendered. We expect to continue similar arrangements in the future. In addition to these commitments, we have capital lease obligations and operating lease commitments for our operating facilities in Nashville, TN and Denver, CO, and a closed facility in Dallas, TX.

A summary of future anticipated payments for commitments and other contractual obligations are outlined below:

                                         
    Payments due by period  
                                     
    Less than 1 year     1-3 years     3-5 years     More than 5
years
    Total  
Capital lease obligations
  $ 63,939     $ 107,625     $ 3,174     $     $ 174,738  
Operating leases
    469,837       328,721       215,408       26,926       1,040,892  
Purchase commitments
    226,795       135,000                   361,795  
Other contractual obligations
    75,000       37,500                   112,500  
 
                             
Total
  $ 835,571     $ 608,846     $ 218,582     $ 26,926     $ 1,689,925  
 
                             

Purchase commitments include minimum purchases for copy center services and computer software. Other contractual obligations consist of fixed commitments resulting from agreements with various business partners.

Off-Balance Sheet Arrangements

The extent of the Company’s off-balance sheet arrangements is described above.

27


Table of Contents

Recent Accounting Pronouncements

In December 2004, the Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standards No. 123®, “Share-Based Payments.” Statement 123® supersedes Accounting Principles Board (APB) Opinion No. 25, “Accounting for Stock Issued to Employees,” and will require companies to recognize compensation expense, using a fair-value based method, for costs related to share-based payments, including stock options. The Statement is effective in the first interim or annual reporting period beginning after June 15, 2005. The Company intends to adopt Statement 123® in the third quarter of 2005, and to implement it on a prospective basis. We are currently assessing the impact the Statement will have on our consolidated results of operations.

In December 2004, the FASB issued SFAS No.153, “Exchanges of Nonmonetary Assets,” which amends APB Opinion No. 29. The guidance in APB 29, “Accounting for Nonmonetary Transactions,” is based on the principle that exchanges of nonmonetary assets should be measured based on the fair value of the assets exchanged. The amendment made by Statement 153 eliminates the exception for exchanges of similar productive assets and replaces it with a broader exception for exchanges of nonmonetary assets that do not have commercial substance. The provisions of the statement are effective for exchanges taking place in fiscal periods beginning after June 15, 2005. We do not believe the adoption of this Statement will have any impact on our consolidated financial position or results of operations.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

We are exposed to market risk from changes in interest rates. We do not have any foreign currency exchange rate risk or commodity price risk. As of December 31, 2004, we had no outstanding indebtedness other than approximately $54,000 of capital lease obligations. Accordingly, the Company is not exposed to significant interest rate market risk with respect to liabilities. The Company is exposed to market risk with respect to its cash and investment balances. At December 31, 2004, the Company had cash and cash equivalents, restricted cash, investments in marketable securities, and related interest receivable totaling approximately $16.5 million. Current investment rates of return approximate 2-3%. Assuming a 2.5% rate of return on $16.5 million, a hypothetical 10% decrease in interest rates would decrease interest income and increase the net loss on an annualized basis by approximately $41,000.

The Company manages its investment risk by investing in corporate debt securities, foreign corporate debt and secured corporate debt securities with minimum acceptable credit ratings. For certificates of deposit and corporate obligations, ratings must be A2/A or better; A1/P1 or better for commercial paper; A2/A or better for taxable or tax advantaged auction rate securities and AAA or better for tax free auction rate securities. The Company also requires that all securities must mature within 24 months from the original settlement date, the average portfolio shall not exceed 18 months, and the greater of 10% or $5.0 million shall mature within 90 days. Further, the Company’s investment policy also limits concentration exposure and other potential risk areas.

The above market risk discussion and the estimated amounts presented are forward-looking statements of market risk assuming the occurrence of certain adverse market conditions. Actual results in the future may differ materially from those projected as a result of actual developments in the market.

28


Table of Contents

Item 8. Financial Statements and Supplementary Data

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

         
    Page
    30  
    31  
    32  
    33  
    34  
    35  

29


Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of

HealthStream, Inc.

We have audited the accompanying consolidated balance sheets of HealthStream, Inc. as of December 31, 2004 and 2003, and the related consolidated statements of operations, shareholders’ equity (deficit), and cash flows for each of the three years in the period ended December 31, 2004. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of HealthStream, Inc. at December 31, 2004 and 2003, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2004, in conformity with U.S. generally accepted accounting principles.

As discussed in Note 1 to the consolidated financial statements, in 2002, the Company changed its method of accounting for goodwill and other intangible assets upon adoption of a new accounting standard.

/s/ Ernst & Young LLP                    

Nashville, Tennessee
February 16, 2005

30


Table of Contents

HEALTHSTREAM, INC.

CONSOLIDATED BALANCE SHEETS
                 
    December 31,     December 31,  
    2004     2003  
ASSETS
               
Current assets:
               
Cash and cash equivalents
  $ 2,257,372     $ 3,219,807  
Investments in short term marketable securities
    14,025,000       13,957,703  
Restricted cash
    184,041       723,878  
Interest receivable
    25,899       119,263  
Accounts receivable, net of allowance for doubtful accounts of $234,167
and $278,502 at December 31, 2004 and 2003, respectively
    3,990,590       2,497,997  
Accounts receivable – unbilled
    596,877       592,538  
Prepaid development fees, net of amortization
    542,823       238,566  
Other prepaid expenses and other current assets
    850,529       805,970  
 
           
Total current assets
    22,473,131       22,155,722  
Property and equipment:
               
Furniture and fixtures
    931,118       920,724  
Equipment
    6,402,343       4,896,395  
Leasehold improvements
    1,267,133       1,239,353  
 
           
 
    8,600,594       7,056,472  
Less accumulated depreciation and amortization
    (6,281,311 )     (5,053,530 )
 
           
 
    2,319,283       2,002,942  
 
               
Goodwill
    3,306,688       3,306,688  
Intangible assets, net of accumulated amortization of $6,695,922
and $6,351,860 at December 31, 2004 and 2003, respectively
    166,220       510,282  
Notes receivable – related party
          233,003  
Other assets
    291,779       190,006  
 
           
Total assets
  $ 28,557,101     $ 28,398,643  
 
           
 
               
LIABILITIES AND SHAREHOLDERS’ EQUITY
               
Current liabilities:
               
Accounts payable
  $ 830,941     $ 864,977  
Accrued liabilities
    1,117,367       967,995  
Accrued compensation and related expenses
    284,301       172,950  
Registration liabilities
    174,697       735,265  
Commercial support liabilities
    378,893        
Deferred revenue
    3,987,697       3,059,248  
Current portion of capital lease obligations
    24,113       39,020  
 
           
Total current liabilities
    6,798,009       5,839,455  
Capital lease obligations, less current portion
    29,428       1,199  
Commitments and contingencies
           
Shareholders’ equity:
               
Common stock, no par value, 75,000,000 shares authorized; 20,667,515 and 20,455,746
shares issued and outstanding at December 31, 2004 and 2003, respectively
    91,642,383       91,416,853  
Accumulated other comprehensive income
          5,475  
Accumulated deficit
    (69,912,719 )     (68,864,339 )
 
           
Total shareholders’ equity
    21,729,664       22,557,989  
 
           
Total liabilities and shareholders’ equity
  $ 28,557,101     $ 28,398,643  
 
           

See accompanying notes to the consolidated financial statements.

31


Table of Contents

HEALTHSTREAM, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS
                         
    For the Year Ended December 31,  
    2004     2003     2002  
Revenues, net
  $ 20,057,308     $ 18,195,071     $ 15,789,594  
Operating costs and expenses:
                       
Cost of revenues
    7,277,173       6,267,744       5,970,498  
Product development
    2,531,177       3,247,246       4,678,820  
Sales and marketing
    4,798,687       4,444,997       6,425,028  
Depreciation
    1,366,216       1,371,011       1,632,960  
Amortization of intangibles, content fees, feature enhancements, fixed royalties,
and prepaid compensation
    740,542       1,676,454       2,761,507  
Other general and administrative expenses
    4,634,377       4,986,317       6,409,576  
Office consolidation charge
                164,783  
Impairment of long-lived assets
                105,000  
 
                 
Total operating costs and expenses
    21,348,172       21,993,769       28,148,172  
 
                       
Loss from operations
    (1,290,864 )     (3,798,698 )     (12,358,578 )
Other income (expense):
                       
Interest and other income
    258,144       415,416       776,723  
Interest expense
    (13,095 )     (22,466 )     (29,926 )
Other expense
    (2,565 )     (6,286 )     (29,461 )
 
                 
 
    242,484       386,664       717,336  
Net loss, before cumulative effect of a change in accounting principle
    (1,048,380 )     (3,412,034 )     (11,641,242 )
Cumulative effect of a change in accounting principle
                (5,000,000 )
 
                 
Net loss
  $ (1,048,380 )   $ (3,412,034 )   $ (16,641,242 )
 
                 
 
                       
Net loss per share:
                       
Basic and diluted net loss before cumulative effect of a change in accounting principle
  $ (0.05 )   $ (0.17 )   $ (0.57 )
Cumulative effect of a change in accounting principle
                (0.25 )
 
                 
Basic and diluted net loss per share
  $ (0.05 )   $ (0.17 )   $ (0.82 )
 
                 
 
                       
Weighted average shares of common stock outstanding:
                       
Basic and diluted
    20,585,825       20,383,134       20,261,062  
 
                 

See accompanying notes to the consolidated financial statements.

32


Table of Contents

HEALTHSTREAM, INC.

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (DEFICIT)
                                         
                            Accumulated        
                            Other     Total  
    Common Stock     Accumulated     Comprehensive     Shareholders’  
    Shares     Amount     Deficit     Income     Equity (Deficit)  
Balance at December 31, 2001
  20,372,542     $ 91,275,282     $ (48,811,063 )   $ 79,240     $ 42,543,459  
Net loss
                (16,641,242 )           (16,641,242 )
Unrealized gain on investments in marketable securities, net of tax
                      46,296       46,296  
 
                                   
Comprehensive loss
                                    (16,594,946 )
Issuance of common stock to Employee Stock Purchase Plan
    35,770       38,005                   38,005  
Issuance of stock options to advisory boards
          11,385                   11,385  
Modification of stock option grant
          5,411                   5,411  
Retirement of common stock in connection with EMInet escrow resolution
    (85,625 )     (107,031 )                 (107,031 )
 
                             
Balance at December 31, 2002
    20,322,687       91,223,052       (65,452,305 )     125,536       25,896,283  
Net loss
                (3,412,034 )           (3,412,034 )
Unrealized loss on investments in marketable securities, net of tax
                      (120,061 )     (120,061 )
 
                                   
Comprehensive loss
                                    (3,532,095 )
Exercise of stock options
    88,319       150,360                   150,360  
Issuance of common stock to Employee Stock Purchase Plan
    44,740       38,029                   38,029  
Modification of stock option grant
          5,412                   5,412  
 
                             
Balance at December 31, 2003
    20,455,746       91,416,853       (68,864,339 )     5,475       22,557,989  
Net loss
                (1,048,380 )           (1,048,380 )
Unrealized loss on investments in marketable securities, net of tax
                      (5,475 )     (5,475 )
 
                                   
Comprehensive loss
                                    (1,053,855 )
Exercise of stock options
    121,503       148,804                   148,804  
Issuance of common stock to Employee Stock Purchase Plan
    90,266       76,726                   76,726  
 
                             
Balance at December 31, 2004
    20,667,515     $ 91,642,383     $ (69,912,719 )   $     $ 21,729,664  
 
                             

See accompanying notes to the consolidated financial statements.

33


Table of Contents

HEALTHSTREAM, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
                         
    For the Year Ended December 31,  
    2004     2003     2002  
OPERATING ACTIVITIES:
                       
Net loss
  $ (1,048,380 )   $ (3,412,034 )   $ (16,641,242 )
Adjustments to reconcile net loss to net cash used in operating activities:
                       
Depreciation
    1,366,216       1,371,011       1,632,960  
Amortization of intangibles, content fees, feature enhancements, fixed royalties,
and prepaid compensation
    740,542       1,676,454       2,761,507  
Provision for doubtful accounts
    40,000       192,500       295,000  
Office consolidation charge
                164,783  
Impairment of long-lived assets
                105,000  
Non cash compensation expense
          5,412       16,796  
Realized loss on disposal of property and equipment
    1,153       14,814       18,637  
Cumulative effect of a change in accounting principle
                5,000,000  
Changes in operating assets and liabilities, excluding effects of acquisitions:
                       
Accounts and unbilled receivables
    (1,536,932 )     311,759       394,681  
Restricted cash
    539,837       111,559       (315,253 )
Interest receivable
    93,364       187,244       231,078  
Prepaid development fees
    (582,738 )     (269,542 )     (127,314 )
Other prepaid expenses and other current assets
    (127,308 )     (246,890 )     (66,179 )
Other assets
    (83,750 )     107,261       419,791  
Accounts payable
    (34,036 )     146,174       (170,451 )
Accrued liabilities and compensation
    260,723       (802,371 )     117,717  
Registration liabilities
    (560,568 )     (165,389 )     266,866  
Commercial support liabilities
    378,893              
Deferred revenue
    928,449       (286,976 )     72,399  
 
                 
Net cash provided by (used in) operating activities
    375,465       (1,059,014 )     (5,823,224 )
 
                       
INVESTING ACTIVITIES:
                       
Proceeds from maturities and sale of investments in marketable securities
    18,951,000       13,809,000       15,568,334  
Purchase of investments in marketable securities
    (19,077,045 )     (13,000,000 )     (9,697,817 )
Repayments on note receivable – related party
    233,003              
Purchase of property and equipment
    (1,620,906 )     (720,482 )     (625,535 )
 
                 
Net cash (used in) provided by investing activities
    (1,513,948 )     88,518       5,244,982  
 
                       
FINANCING ACTIVITIES:
                       
Issuance of common stock to Employee Stock Purchase Plan
    76,726       38,029       38,005  
Proceeds from exercise of stock options
    148,804       150,360        
Payments on capital lease obligations
    (49,482 )     (67,717 )     (137,566 )
 
                 
Net cash provided by (used in) financing activities
    176,048       120,672       (99,561 )
 
                       
Net decrease in cash and cash equivalents
    (962,435 )     (849,824 )     (677,803 )
Cash and cash equivalents at beginning of period
    3,219,807       4,069,631       4,747,434  
 
                 
Cash and cash equivalents at end of period
  $ 2,257,372     $ 3,219,807     $ 4,069,631  
 
                 
 
                       
SUPPLEMENTAL CASH FLOW INFORMATION:
                       
Interest paid
  $ 13,095     $ 22,466     $ 29,926  
 
                 
Capital lease obligations incurred
  $ 62,804     $     $  
 
                 
Issuance of common stock to advisory boards
  $     $     $ 11,385  
 
                 

See accompanying notes to the consolidated financial statements.

34


Table of Contents

HEALTHSTREAM, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Reporting Entity

HealthStream, Inc. (“the Company”) was incorporated in 1990 as a Tennessee corporation and is based in Nashville, Tennessee. We provide Internet-based services and solutions to meet the ongoing training and continuing education needs of the healthcare community. These solutions provide, deliver and track computer based education for our customers in the United States through our application service provider (ASP) products and installed learning management products. We also provide the healthcare community with live event development services, content maintenance and development services, and assistance in the development of other educational activities, provided in a live, written, or online format.

Business Segments

We operate our business in two segments: 1) services provided to healthcare organizations and professionals, and 2) services provided to pharmaceutical and medical device companies. Services to healthcare organizations and professionals include offerings of our Internet-based learning products, including authoring, maintenance and support of our installed learning management products, courseware subscriptions, content maintenance, and competency tools. Our services to pharmaceutical and medical device companies include live and online educational training activities for healthcare professionals, content development services, as well as online training for medical industry representatives.

Recognition of Revenue

Revenues are derived from providing services through our Internet-based learning products, maintenance and support of our installed learning management products, courseware subscriptions, live event development, content maintenance and development and other education and training services.

We recognize revenue in accordance with American Institute of Certified Public Accountants (AICPA) Statement of Position (SOP) 97-2, “Software Revenue Recognition,” SEC Staff Accounting Bulletin No. 104, “Revenue Recognition,” Emerging Issues Task Force (EITF) Issue No. 99-19 “Reporting Revenue Gross Versus Net,” EITF Issue No. 00-21 “Revenue Arrangements with Multiple Deliverables” and other authoritative guidance. This guidance provides that revenue recognized from software and other arrangements is to be allocated to each element of the arrangement based on the relative fair values of the elements. While elements include software products and post contract customer support, fair value of each element is based on objective evidence specific to the vendor. If fair value cannot be determined for each element of the arrangement, all revenue from the arrangement is deferred until fair value can be determined or until all elements of the arrangement are delivered and customer acceptance has occurred. Sales of our Internet-based learning products include customer support, implementation services, and training; therefore all revenues are deferred until the Internet-based learning product is implemented, at which time revenues are recognized ratably over the subscription service period. In the event that circumstances occur which give rise to uncertainty regarding the collectibility of contracted amounts, revenue recognition is suspended until such uncertainty is resolved.

Revenues derived from the delivery of services through our Internet-based learning products and courseware subscriptions are recognized ratably over the term of the subscription service agreement. Software support and maintenance revenues associated with our installed learning management products are recognized ratably over the term of the related agreement, generally one year. Other training revenues are generally recognized upon the completion of training.

We recognize revenue from live event development services and content maintenance and development services based on the percentage of completion method using labor hours or similar event milestones. All other revenues are recognized as the related services are performed or products are delivered.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its subsidiaries, all of which are wholly-owned. All inter-company accounts and transactions have been eliminated in consolidation.

35


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Reclassifications

Investments in auction rate securities, which we consider available-for-sale securities, have been reclassified from “Cash and cash equivalents” to “Investments in short term marketable securities” at December 31, 2003. We previously considered such investments cash equivalents due to the short-term nature of their relative auction dates, which typically occur every 30 days. We reclassified $11 million of auction rate securities from cash equivalents to investments in short term marketable securities on our December 31, 2003 balance sheet, and modified our statement of cash flows for the year ended December 31, 2003 to include gross sales of $2 million and purchases of $13 million related to our investments in marketable securities. This reclassification did not change our working capital or results of operations, but did reduce net cash provided by investing activities on our consolidated statement of cash flows for the year ended December 31, 2003. This reclassification did not impact any disclosures associated with the year ended December 31, 2002.

Use of Estimates

The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates and such differences could be material to the consolidated financial statements.

Cash and Cash Equivalents

We consider cash and cash equivalents to be unrestricted, highly liquid investments with initial maturities of less than three months.

Restricted Cash

Cash received for registration fees is classified as restricted cash on the accompanying consolidated balance sheets. The use of this cash is restricted because it is held on behalf of the commercial supporter until services have been rendered, at which time the registration fees are used to pay certain expenses and fees for conducting those services. Excess registration funds are typically remitted to the commercial supporter or applied to other projects. Any deficiency in registration funds is billed to the commercial supporter.

Allowance for Doubtful Accounts

The Company estimates its allowance for doubtful accounts using a specific identification method. Management determines the allowance for doubtful accounts on a case-by-case basis, based on the facts and circumstances surrounding each potentially uncollectible receivable. An allowance is also maintained for accounts that are not specifically identified that may become uncollectible in the future. Uncollectible receivables are written-off in the period management believes it has exhausted every opportunity to collect payment from the customer. Bad debt expense is recorded when events or circumstances indicate an additional allowance is required based on our specific identification approach. Changes in the allowance for doubtful accounts and the amounts charged to bad debt expense were as follows:

                                 
    Allowance                      
    Balance at     Charged to             Allowance  
    Beginning of     Costs and             Balance at  
    Period     Expenses     Write-Offs     End of Period  
Year ended December 31,
                               
2004
  $ 278,502     $ 40,000     $ 84,335     $ 234,167  
2003
  $ 295,704     $ 192,500     $ 209,702     $ 278,502  
2002
  $ 288,158     $ 295,000     $ 287,454     $ 295,704  

Investments in marketable securities

Investments in marketable securities are classified as available-for-sale and are stated at fair market value, with any unrealized gains and losses, net of tax, reported in other comprehensive income on the accompanying consolidated balance sheets. Realized gains and losses and declines in market value judged to be other-than-temporary on investments in marketable securities are included in interest and other income on the accompanying consolidated statements of operations. The cost of securities sold is based on the specific identification method. Interest and dividends on securities classified as available-for-sale are included in interest and other income on the accompanying consolidated statements of operations.

36


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Investments in marketable securities (continued)

The Company invests in auction rate securities, corporate debt securities, foreign corporate debt and secured corporate debt securities with minimum acceptable credit ratings. The Company classifies investments in auction rate securities as short-term investments although their scheduled maturities may be greater than 12 months. This determination is based on management’s intent of holding such securities for less than 12 months from the current balance sheet date.

Property and Equipment

Property and equipment are stated on the basis of cost. Depreciation and amortization are provided on the straight-line method over the following estimated useful lives, except for assets under capital leases and leasehold improvements, which are amortized over the shorter of the estimated useful life or their respective lease term.

         
    Years  
Furniture and fixtures
    5-10  
Equipment
    3-5  

Goodwill and Intangible Assets

Goodwill represents the excess of purchase price over fair value of net tangible assets acquired. Effective January 1, 2002 we adopted Statement of Financial Accounting Standards (SFAS) No. 142, “Goodwill and Other Intangible Assets.” We measure for impairment at the reporting unit level using a discounted cash flow model to determine the fair value of the reporting units. We will perform our goodwill impairment test whenever events or changes in facts or circumstances indicate that impairment may exist, or at least annually during the fourth quarter each year.

Intangible assets are comprised of content, customer lists, non-competition agreements and favorable lease rights. These intangible assets are considered to have definite useful lives and are being amortized on a straight line basis over the expected periods to be benefited, generally three to five years for content, two to three years for customer lists, six months to two years for non-competition agreements, and over the lease term for favorable lease rights. Our weighted average amortization period is 3.5 years. Favorable lease rights represent the difference between contractual terms and market rates for obligations under lease contracts at the date of acquisition. Intangible assets are reviewed for impairment whenever events or changes in facts or circumstances indicate that the carrying amount of the assets may not be recoverable.

Other Assets

Other assets are comprised of the long term portion of content development fees and feature enhancements, and other assets of a long term nature.

Long-Lived Assets

We account for assets of a long term nature (“long-lived assets”) in accordance with SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets,” which requires that companies consider whether events or changes in facts and circumstances, both internally and externally, may indicate that an impairment of long-lived assets held for use are present. We measure any impairment at the reporting unit level based on discounted future cash flows from the reporting unit including the long-lived assets. The cash flow estimates and discount rates incorporate management’s best estimates, using appropriate and customary assumptions and projections at the date of evaluation.

Management periodically evaluated the carrying value of long-lived assets, including property and equipment, other assets and intangible assets and determined that there was no impairment as of December 31, 2004 and 2003.

37


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Accounts Receivable-Unbilled and Deferred Revenue

Accounts receivable-unbilled represents revenue earned for contracts accounted for on the percentage of completion basis for which invoices have not been generated or billing milestones stated in the contract have not been reached. Deferred revenue represents amounts, which have been billed or collected, but not yet recognized in revenue.

Income Taxes

Income taxes have been provided using the liability method in accordance with SFAS No. 109, “Accounting for Income Taxes.” Under the liability method, deferred tax assets and liabilities are determined based on the temporary differences between the financial statement and tax bases of assets and liabilities measured at tax rates that will be in effect for the year in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to amounts expected to be realized.

Commercial Support Liabilities

Commercial support liabilities represent grant funds received from entities supporting educational activities, such as live events, in which we are the accredited provider. The funds are unrestricted, and are primarily used to pay for pass-through expenses.

Advertising

We expense the costs of advertising as incurred in accordance with SOP 93-7, “Reporting on Advertising Costs.” Advertising expense for the years ended December 31, 2004, 2003, and 2002 was approximately $226,000, $413,000, and $483,000, respectively.

Product Development Costs

Product development costs include internal and external costs to develop and convert content for our Internet-based learning and installed learning management products. We capitalize the cost of content and features developed by third parties where the life expectancy is greater than one year and the anticipated cash flows from such content or feature is expected to exceed its cost. During 2004 and 2003, we capitalized approximately $900,000 and $400,000, respectively, related to third party content and feature development completed by third parties. Capitalized content development costs are included in the accompanying consolidated balance sheets under the captions “prepaid development fees” and “other assets.” Capitalized feature development costs are included in the accompanying consolidated balance sheets under the captions “other prepaid expenses and other current assets” and “other assets.” We amortize content and feature development over its expected life, which is generally one to three years. Content development and feature development costs that have been capitalized are subject to a periodic impairment review in accordance with our policy.

We account for Web site development costs in accordance with EITF Issue No. 00-2 “Accounting for Web Site Development Costs,” which provides guidance on capitalization versus expensing of costs incurred to develop a Web site. We capitalize costs incurred between the point of establishing technological feasibility and general release when such costs are material. As of December 31, 2004 and 2003, we had no capitalized internal development costs for computer software developed for resale. We did not capitalize any internal Web site development costs during 2004 or 2003, since the costs related to planning or operation of such products and sites. The costs incurred with respect to our Internet-based learning products and Web sites were incurred prior to the application of EITF Issue No. 00-2.

Net Loss Per Share

We compute net loss per share following SFAS No. 128, “Earnings Per Share.” Under the provisions of Statement 128, basic net loss per share is computed by dividing the net loss available to common shareholders for the period by the weighted average number of common shares outstanding during the period. Diluted net loss per share is computed by dividing the net loss for the period by the weighted average number of common and common equivalent shares outstanding during the period. Common equivalent shares, composed of incremental common shares issuable upon the exercise of stock options and warrants, escrowed or restricted shares, and shares subject to vesting are included in diluted net income per share to the extent these shares are dilutive. Common equivalent shares are not included in the computation of diluted net loss per share for the years ended December 31, 2004, 2003, and 2002 because the effect on net loss per share would be anti-dilutive.

38


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Concentrations of Credit Risk and Significant Customers

We place our temporary excess cash investments in high quality, short-term money market instruments. At times, such investments may be in excess of the FDIC insurance limits.

We sell our learning management systems and other education services to various companies in the healthcare industry that are located in the United States. We perform ongoing credit evaluations of our customers’ financial condition and generally require no collateral from customers. We have one significant customer, HCA, who comprised approximately 15%, or $2.9 million, of net revenues during 2004, approximately 15%, or $2.7 million, of net revenues during 2003, and approximately 18%, or $2.9 million, of net revenues during 2002. The total amounts receivable from HCA at December 31, 2004 and 2003 were approximately $540,000 and $330,000, respectively. Further, in 2005, a number of significant customers, including HCA, are subject to contract renewal.

Stock Based Compensation

We grant stock options for a fixed number of shares to employees and other parties with an exercise price not less than the fair value of the shares at the grant date. We account for stock option grants in accordance with Accounting Principles Board Opinion (APB) No. 25 “Accounting for Stock Issued to Employees” and related interpretations. Under APB 25, because the exercise price of our employee stock options is not less than the market price of the underlying stock on the date of grant, no compensation expense is recorded. To the extent that options are issued to members of our advisory boards or non-employees, the value of such options is measured in accordance with the provisions of SFAS No. 123, “Accounting for Stock-Based Compensation.” During the years ended December 31, 2004, 2003, and 2002, we recorded expense of $-0-, 5,412, and $16,796 respectively, related to options granted to advisory board members and non-employees. We have disclosed the fair value recognition requirements of Statement 123 and the additional disclosure requirements as specified in SFAS No. 148, “Accounting for Stock-Based Compensation-Transition and Disclosure,” which amends Statement 123.

If the alternative method of accounting for stock incentive plans prescribed by Statement 123 had been followed, our net loss and net loss per share would have been:

                         
    Year Ended December 31,  
    2004     2003     2002  
Net loss as reported
  $ (1,048,380 )   $ (3,412,034 )   $ (16,641,242 )
Add: Stock-based employee compensation expense included in reported net loss, net of related taxes
          5,412       16,796  
Deduct: Total stock-based employee compensation expense determined under fair value based method for all awards net of related tax effects
    (454,573 )     (699,385 )     (842,511 )
 
                 
Pro forma net loss
  $ (1,502,953 )   $ (4,106,007 )   $ (17,466,957 )
 
                 
 
                       
Basic and diluted net loss per share – as reported*
  $ (0.05 )   $ (0.17 )   $ (0.82 )
 
                 
Basic and diluted net loss per share – pro forma*
  $ (0.07 )   $ (0.20 )   $ (0.86 )
 
                 


*   The net loss per share as reported and pro forma net loss per share for the year ended December 31, 2002 includes a $5.0 million or ($0.25) per share charge related to a cumulative effect of a change in accounting principle.

Fair Value of Financial Instruments

The following methods and assumptions were used in estimating fair value for financial instruments:

Cash, cash equivalents and restricted cash: The carrying amounts approximate the fair value because of the short-term maturity or short-term nature of such instruments.

Accounts receivable, accounts receivable-unbilled, interest receivable, accounts payable, accrued liabilities and deferred revenue: The carrying amounts, net of any allowance for doubtful accounts, approximate the fair value because of the short-term nature of such instruments.

Notes receivable: The carrying amounts approximate fair value based on the consideration provided and the estimated consideration expected to be received.

Investments in marketable securities: The carrying amounts approximate the fair value based on quoted market prices.

39


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Newly Issued Accounting Standards

In December 2004, the Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standards No. 123®, “Share-Based Payments.” Statement 123® supersedes Accounting Principles Board (APB) Opinion No. 25, “Accounting for Stock Issued to Employees,” and will require companies to recognize compensation expense, using a fair-value based method, for costs related to share-based payments, including stock options. The Statement is effective in the first interim or annual reporting period beginning after June 15, 2005. The Company intends to adopt Statement 123® in the third quarter of 2005, and to implement it on a prospective basis. We are currently assessing the impact the Statement will have on our consolidated results of operations.

In December 2004, the FASB issued SFAS No.153, “Exchanges of Nonmonetary Assets,” which amends APB Opinion No. 29. The guidance in APB 29, “Accounting for Nonmonetary Transactions,” is based on the principle that exchanges of nonmonetary assets should be measured based on the fair value of the assets exchanged. The amendment made by Statement 153 eliminates the exception for exchanges of similar productive assets and replaces it with a broader exception for exchanges of nonmonetary assets that do not have commercial substance. The provisions of the statement are effective for exchanges taking place in fiscal periods beginning after June 15, 2005. We do not believe the adoption of this Statement will have a material impact on our consolidated financial position or results of operations.

2. SHAREHOLDERS’ EQUITY

Common Stock

We are authorized to issue up to 75 million shares of common stock.

Preferred Stock

We are authorized to issue up to 10 million shares of preferred stock in one or more series, having the relative voting powers, designations, preferences, rights and qualifications, limitations or restrictions, and other terms as the Board of Directors may fix in providing for the issuance of such series, without any vote or action of the shareholders. During 2000, all outstanding shares of preferred stock were converted into common stock in connection with our IPO. There have been no shares of preferred stock outstanding since our IPO.

Warrants

In connection with a distribution agreement during 1999, we provided a business partner with a warrant to purchase 245,032 shares of our common stock at $4.06 per share. The warrants expire in June 2009. The issuance of the warrants resulted in the recognition of approximately $748,000 of product development expense in 1999. No part of the 1999 warrant has been exercised as of December 31, 2004.

3. IMPAIRMENT OF LONG-LIVED ASSETS

During the years ended December 31, 2004, 2003 and 2002, we performed impairment assessments of our long-lived assets including identifiable intangibles with finite useful lives. We recorded an impairment charge in our HCO business unit of approximately $105,000 during 2002 related to prepaid content development fees. This charge reflected the expectation that the carrying value of the related content exceeded the anticipated undiscounted cash flows to be generated from the sale of the content. There was no impairment of long-lived assets during the years ended December 31, 2004 and 2003.

40


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. INVESTMENTS IN MARKETABLE SECURITIES

At December 31, 2004, investments in marketable securities, which were all classified as available-for-sale and considered to be short-term based on management’s intent of holding such securities for less than 12 months, included the following:

                                 
    Amortized Cost     Unrealized Losses     Unrealized Gains     Fair Value  
Auction Rate Securities
  $ 14,025,000     $     $     $ 14,025,000  
 
                       

At December 31, 2003, investments in marketable securities, which were all classified as available-for-sale, included the following:

                                 
    Amortized Cost     Unrealized Losses     Unrealized Gains     Fair Value  
Auction Rate Securities
  $ 11,000,000     $     $     $ 11,000,000  
Corporate debt securities
    1,755,635             4,308       1,759,943  
Foreign corporate debt securities
    1,196,593             1,167       1,197,760  
 
                       
 
  $ 13,952,228     $     $ 5,475     $ 13,957,703  
 
                       

The scheduled maturities of the above auction rate securities at December 31, 2004 is shown below:

         
Mature after one but before five years
  $ 14,025,000  
 
     

5. GOODWILL

We account for goodwill under the provisions of Statement 142, which specifies the approach and timing for evaluating impairment of intangible assets, and also requires that goodwill be tested for impairment at least annually using a fair value method. Effective January 1, 2002, we recorded a transitional goodwill impairment loss of $5.0 million in the HCO reporting unit, in connection with our adoption of Statement 142. The charge was recorded as a cumulative effect of a change in accounting principle in our consolidated statement of operations.

We test goodwill for impairment using a discounted cash flow model. The technique used to determine the fair value of our reporting units is sensitive to estimates and assumptions associated with cash flow from operations and its growth, discount rates, and reporting unit terminal values. If these estimates or their related assumptions change in the future, we may be required to record additional impairment charges, which could adversely impact our operating results for the period in which such a determination is made. We perform our annual impairment evaluation of goodwill during the fourth quarter of each year and as changes in facts and circumstances indicate impairment exists. During our annual impairment evaluation in the fourth quarter of 2004 and 2003, the results of our goodwill impairment analysis indicated the fair value of our reporting units exceeded their carrying values. Therefore no impairment existed at December 31, 2004 and 2003.

A reconciliation of the net loss and net loss per share information for the years ended December 31, 2004, 2003 and 2002, adjusted for the provisions of Statement 142, net of the related income tax effect, follows:

                         
            Years ended        
    December 31,     December 31,     December 31,  
    2004     2003     2002  
Reported net loss
  $ (1,048,380 )   $ (3,412,034 )   $ (16,641,242 )
Adjusted for cumulative effect of a change in accounting principle
                5,000,000  
 
                 
Adjusted net loss
  $ (1,048,380 )   $ (3,412,034 )   $ (11,641,242 )
 
                 
 
                       
Basic and diluted net loss per share:
                       
Reported net loss per share – basic and diluted
  $ (0.05 )   $ (0.17 )   $ (0.82 )
Adjusted for cumulative effect of a change in accounting principle
                0.25  
 
                 
Adjusted net loss per share – basic and diluted
  $ (0.05 )   $ (0.17 )   $ (0.57 )
 
                 

41


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. GOODWILL (continued)

The changes in the carrying amount of goodwill for the years ended December 31, 2004 and 2003 are as follows:

                         
    HCO     PMD     Total  
Balance at January 1, 2004
  $ 1,982,961     $ 1,323,727     $ 3,306,688  
Changes in carrying value of goodwill
                 
 
                 
Balance at December 31, 2004
  $ 1,982,961     $ 1,323,727     $ 3,306,688  
 
                 
                         
    HCO     PMD     Total  
Balance at January 1, 2003
  $ 1,982,961     $ 1,323,727     $ 3,306,688  
Changes in carrying value of goodwill
                 
 
                 
Balance at December 31, 2003
  $ 1,982,961     $ 1,323,727     $ 3,306,688  
 
                 

6. INTANGIBLE ASSETS

All intangible assets have been evaluated in accordance with Statement 142 and are considered to have finite useful lives. The intangibles are being amortized over their original useful lives, ranging from one to five years. Amortization of intangible assets was approximately $344,000, $1,140,000, and $1,916,000 for the years ended December 31, 2004, 2003 and 2002, respectively. Estimated amortization expense for the year ended December 31, 2005 is approximately $166,000.

Identifiable intangible assets are comprised of the following:

                                                 
    As of December 31, 2004     As of December 31, 2003  
            Accumulated                     Accumulated        
    Gross Amount     Amortization     Net     Gross Amount     Amortization     Net  
Content
  $ 3,500,000     $ (3,350,000 )   $ 150,000     $ 3,500,000     $ (3,050,000 )   $ 450,000  
Customer lists
    2,940,000       (2,940,000 )           2,940,000       (2,930,278 )     9,722  
Other
    422,142       (405,922 )     16,220       422,142       (371,582 )     50,560  
 
                                   
Total
  $ 6,862,142     $ (6,695,922 )   $ 166,220     $ 6,862,142     $ (6,351,860 )   $ 510,282  
 
                                   

7. BUSINESS SEGMENTS

We have two reportable segments, services provided to healthcare organizations and professionals (HCO) and services provided to pharmaceutical and medical device companies (PMD). The accounting policies of the segments are the same as those described in Note 1, “Summary of Significant Accounting Policies.” We manage and operate our business segments based on the markets they serve and the products and services provided to those markets. Substantially all sales from both business units during 2004 were made to customers in the United States.

The following is our business segment information as of and for the years ended December 31, 2004, 2003 and 2002. We measure segment performance based on operating loss before income taxes and prior to the allocation of corporate overhead expenses, interest expense, and depreciation.

                                 
    Year ended December 31, 2004  
    HCO     PMD     Unallocated     Consolidated  
Revenues, net
  $ 13,998,818     $ 6,068,490     $     $ 20,057,308  
Cost of revenues
    2,826,444       3,865,545       585,184       7,277,173  
Product development
    2,008,007       378,569       144,601       2,531,177  
Sales and marketing
    3,564,673       1,024,406       209,608       4,798,687  
Depreciation and amortization
    338,012       402,530       1,366,216       2,106,758  
Other general and administrative
    173,246       115,824       4,345,307       4,634,377  
 
                       
Segment income (loss) from operations
  $ 5,078,436     $ 281,616     $ (6,650,916 )   $ (1,290,864 )
 
                       
 
                               
*Segment assets
  $ 6,617,604     $ 4,254,682     $ 17,684,815     $ 28,557,101  
 
                       
Purchases of property and equipment
  $ 608,200     $ 340,131     $ 672,575     $ 1,620,906  
 
                       

42


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. BUSINESS SEGMENTS (continued)

                                 
    Year ended December 31, 2003  
    HCO     PMD     Unallocated     Consolidated  
Revenues, net
  $ 12,016,441     $ 6,178,630     $     $ 18,195,071  
Cost of revenues
    2,183,479       3,569,041       515,224       6,267,744  
Product development
    1,930,760       900,020       416,466       3,247,246  
Sales and marketing
    3,143,444       1,113,715       187,838       4,444,997  
Depreciation and amortization
    1,211,578       432,013       1,403,874       3,047,465  
Other general and administrative
    181,353       225,363       4,579,601       4,986,317  
 
                       
Segment income (loss) from operations
  $ 3,365,827     $ (61,522 )   $ (7,103,003 )   $ (3,798,698 )
 
                       
 
                               
*Segment assets
  $ 5,037,093     $ 4,617,845     $ 18,743,705     $ 28,398,643  
 
                       
Purchases of property and equipment
  $ 221,837     $ 178,561     $ 320,084     $ 720,482  
 
                       
                                 
    Year ended December 31, 2002  
    HCO     PMD     Unallocated     Consolidated  
Revenues, net
  $ 9,748,529     $ 6,041,065     $     $ 15,789,594  
Cost of revenues
    1,919,361       3,688,475       362,662       5,970,498  
Product development
    3,241,346       656,195       781,279       4,678,820  
Sales and marketing
    4,859,477       1,493,295       72,256       6,425,028  
Depreciation and amortization
    2,280,597       480,913       1,632,957       4,394,467  
Other general and administrative
    1,126,053       945,750       4,337,773       6,409,576  
Office consolidation charge
    164,783                   164,783  
Impairment of long-lived assets
    105,000                   105,000  
 
                       
Segment loss from operations
  $ (3,948,088 )   $ (1,223,563 )   $ (7,186,927 )   $ (12,358,578 )
 
                       
 
                               
*Segment assets
  $ 6,128,785     $ 5,985,371     $ 20,799,060     $ 32,913,216  
 
                       
Purchases of property and equipment
  $ 308,778     $ 177,395     $ 139,362     $ 625,535  
 
                       


* Segment assets include restricted cash, accounts and unbilled receivables, prepaid and other current assets, other assets, property and equipment, and intangible assets. Investments in marketable securities and cash and cash equivalents are not allocated to individual segments, and are included within Unallocated.

8. INCOME TAXES

Income tax benefit differs from the amounts computed by applying the federal statutory rate of 34% to the loss before income taxes as follows:

                         
    Year Ended December 31,  
    2004     2003     2002  
Tax benefit at the statutory rate
  $ (356,449 )   $ (1,200,912 )   $ (5,658,022 )
State income tax benefit, net of federal benefit
    (39,631 )     (114,173 )     (412,340 )
Nondeductible amortization
          210,139       2,108,000  
Other
    (94,670 )     69,413       67,602  
Increase in valuation allowance
    490,750       1,035,533       3,894,760  
 
                 
 
  $     $     $  
 
                 

43


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. INCOME TAXES (continued)

Deferred federal and state income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of deferred tax assets are as follows:

                 
    December 31,  
    2004     2003  
Deferred tax assets:
               
Allowance for doubtful accounts
  $ 88,983     $ 105,831  
Differences related to business combinations
    1,353,302       1,477,881  
Depreciation
    316,865       80,042  
Accrued liabilities
    290,191       244,454  
Difference related to warrants
    1,227,388       1,227,388  
Research and development credits
    257,253       180,540  
Other
    12,318       8,711  
Net operating loss carryforwards
    16,264,281       15,994,986  
 
           
Total deferred tax assets
    19,810,583       19,319,833  
Less: Valuation allowance
    (19,810,583 )     (19,319,833 )
 
           
Net deferred tax asset
  $     $  
 
           

As of December 31, 2004 we had federal and state net operating loss carryforwards of $43,711,587 and $35,058,537, respectively. These losses will expire in years 2012 through 2024. A portion of these losses may be subject to limitation in future years.

We have established a valuation allowance for deferred tax assets at December 31, 2004 and 2003, due to the uncertainty of realizing these assets in the future. No federal or state income tax payments were made during the years ended December 31, 2004, 2003, and 2002.

9. STOCK OPTION PLAN

Our 2000 Stock Incentive Plan (2000 Plan) and 1994 Employee Stock Option Plan (1994 Plan) (the 2000 Plan and the 1994 Plan are collectively referred to as “the Plan”) authorize the grant of options or other forms of stock-based compensation to employees, officers, directors, and others and such grants must be approved by the Compensation Committee of the Board of Directors. The terms of both plans are substantially similar. Options granted under the Plan have terms of no more than ten years with certain restrictions. The Plan allows the Board of Directors to determine the vesting period of each grant. The vesting period of the options granted ranges from immediate vesting (generally associated with professional consulting boards and directors’ options), to annual vesting over four years, beginning one year after the grant date (generally for employee and officer options). In connection with the 2000 Plan, 5,000,000 shares have been reserved for issuance, bringing the total shares reserved for issuance through the Plan to 9,000,000 shares. During 2002, the 1994 Plan was amended to exclude forfeited shares from shares available for future grants. This amendment reduced the number of shares available for future grants by 1,934,750 through December 31, 2004.

The weighted average fair value of options granted was estimated using the Black-Scholes method. The weighted average assumptions used for these estimates include:

                         
    2004     2003     2002  
Risk-free interest rate
    2.50-3.50 %     2.50 %     4.2 %
Expected dividend yield
    0.0 %     0.0 %     0.0 %
Expected life (in years)
    5       5       5  
Volatility
    75 %     60 %     60 %

The estimated weighted average fair values of options granted during 2004, 2003 and 2002 using the above pricing models were $1.60, $0.93, and $0.75, respectively.

44


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. STOCK OPTION PLAN (continued)

A progression of activity and various other information relative to stock options is presented in the table below.

                                                 
    2004     2003     2002  
            Weighted-             Weighted-             Weighted-  
    Common     Average     Common     Average     Common     Average  
    Shares     Exercise Price     Shares     Exercise Price     Shares     Exercise Price  
Outstanding – beginning of period
    2,840,880     $ 3.28       2,987,380     $ 3.69       2,816,717     $ 4.17  
Granted
    450,000       2.59       605,000       1.40       570,000       1.36  
Exercised
    (121,503 )     1.22       (88,319 )     1.70              
Expired
    (19,008 )     5.86       (140,683 )     5.12       (50,049 )     4.54  
Forfeited
    (346,559 )     3.03       (522,498 )     3.17       (349,288 )     3.65  
 
                                   
Outstanding – end of period
    2,803,810     $ 3.27       2,840,880     $ 3.28       2,987,380     $ 3.69  
 
                                   
Exercisable at end of period
    1,993,435     $ 3.81       1,872,299     $ 3.91       1,755,679     $ 4.09  
 
                                   

During 2002, we issued 11,500 stock options to our advisory boards at per share exercise prices of $1.80. In connection with this grant we recognized compensation expense of approximately $11,400 in 2002.

Shares of common stock available for future grants totaled 2,728,229 at December 31, 2004. Exercise prices per share and various other information for options outstanding at December 31, 2004 are segregated into ranges as follows:

                                         
    Options Outstanding     Options Exercisable  
            Weighted Average     Weighted Average             Weighted Average  
    Number of     Exercise Price     Remaining     Number of     Exercise Price  
Range of Exercise Price   Shares     Per Share     Contractual Life     Shares     Per Share  
$0.54 - $1.19
    212,300     $ 1.07       4.4       207,300     $ 1.07  
$1.20 - $2.38
    1,345,229       1.70       4.4       896,354       1.86  
$2.39 - $3.57
    369,000       2.71       7.1       12,500       2.67  
$3.58 - $4.76
    338,550       4.06       2.7       338,550       4.06  
$4.77 - $5.95
    79,000       5.42       3.5       79,000       5.42  
$5.96 - $7.13
    224,775       6.49       3.0       224,775       6.49  
$8.33 - $9.50
    78,361       8.94       4.8       78,361       8.94  
$9.51 - $10.70
    81,400       10.00       3.2       81,400       10.00  
$10.71 - $11.89
    75,195       11.89       3.2       75,195       11.89  
 
                             
 
    2,803,810     $ 3.27       4.6       1,993,435     $ 3.81  
 
                             

10. EMPLOYEE BENEFIT PLANS

401(k) Plan

We have a defined-contribution employee benefit plan (401(k) Plan) incorporating provisions of Section 401(k) of the Internal Revenue Code. Our employees must have attained the age of 21 and have completed thirty days of service to be eligible to participate in the 401(k) Plan. Under the provisions of the 401(k) Plan, a plan member may make contributions, on a tax-deferred basis, not to exceed 15% of compensation, subject to IRS limitations. The Company elected to provide eligible employees with a discretionary contribution totaling approximately $73,000 for the year ended December 31, 2004. The Company has not provided matching contributions through December 31, 2004.

Employee Stock Purchase Plan

Our Employee Stock Purchase Plan (Purchase Plan) incorporates the provisions of Section 423 of the Internal Revenue Code. Under the Purchase Plan, 1,000,000 shares of common stock have been reserved for purchase by employees. The Purchase Plan provides for annual offer periods of twelve months to eligible employees. Under the Purchase Plan, eligible employees can purchase through payroll deductions, the lesser of up to 15% of their eligible base compensation or 2,500 shares of common stock, at a price equivalent to 85% of the lesser of the beginning or end of year price. During 2004 and 2003, 90,266 and 44,740 shares were purchased under the plan at a price per share of $0.85 for both plan years.

45


Table of Contents

HEALTHSTREAM, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. COMMITMENTS AND CONTINGENCIES

Lease Commitments

We lease office facilities in Nashville, TN, Denver, CO, and Dallas, TX, under agreements that expire before or during March 2010. The Dallas, TX facility is subleased to a third party through the expiration of the original lease, which ends January 2007. The Nashville, TN lease expires in April 2005 and provides for two five-year renewal options. Some lease agreements contain provisions for escalating rent payments over the initial terms of the lease. We account for these leases by recognizing rent expense on the straight-line basis and adjusting the deferred rent expense liability for the difference between the straight-line rent expense and the amount of rent paid. The Company also leases certain office equipment under both operating and capital leases. Total rent expense under all operating leases was approximately $490,000, $475,000, $560,000, for the years ended December 31, 2004, 2003, and 2002, respectively. We also lease certain computer equipment from third parties which are accounted for as capital leases.

Future rental payment commitments at December 31, 2004 under capital and non-cancelable operating leases, with initial terms of one year or more, are as follows:

                 
    Capital Leases     Operating Leases  
2005
  $ 29,020     $ 469,837  
2006
    29,020       210,084  
2007
    2,418       118,637  
2008
          107,704  
2009
          107,704  
Thereafter
          26,926  
 
           
Total minimum lease payments
    60,458     $ 1,040,892  
 
             
Less amounts representing interest
    (6,917 )        
 
             
Present value of minimum lease payments (including $24,113 classified as current)
  $ 53,541          
 
             

Sublease rental income related to the Dallas, TX facility was approximately $73,500 in 2004 and $72,000 in 2003. Future operating lease commitments have been reduced by sublease income of approximately $71,700 in both 2005 and 2006 and by $6,000 in 2007.

The carrying value of assets under capital leases, which are included with owned assets in the accompanying consolidated balance sheets was $54,962 and $35,289 at December 31, 2004 and 2003, respectively. Amortization of the assets under the capital leases is included in depreciation expense on the accompanying consolidated statements of operations.

Litigation

We are subject to various legal proceedings and claims that arise in the ordinary course of our business. In the opinion of management, the ultimate liability with respect to those proceedings and claims will not materially affect our financial position, operations or liquidity.

12. LOSS PER SHARE

The following table sets forth the computation of basic and diluted net loss per share:

                         
    Year Ended December 31,  
    2004     2003     2002  
Numerator:
                       
Net loss
  $ (1,048,380 )   $ (3,412,034 )   $ (16,641,242 )
 
                 
Denominator:
                       
Weighted-average shares outstanding
    20,585,825       20,383,134       20,261,062  
 
                 
Net loss per share, basic and diluted
  $ (0.05 )   $ (0.17 )   $ (0.82 )
 
                 

For the years ended December 31, 2004, 2003, and 2002, the calculation of weighted average and equivalent shares excluded options, warrants, and restricted stock because such items were anti-dilutive. The equivalent common shares related to such options, warrants, and restricted stock were 3,048,842 in 2004, 3,092,978 in 2003, and 3,246,544 in 2002.

46


Table of Contents

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation of Controls and Procedures

HealthStream’s chief executive officer and principal financial officer have reviewed and evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934 (the “Exchange Act”)) as of December 31, 2004. Based on that evaluation, the chief executive officer and principal financial officer have concluded that HealthStream’s disclosure controls and procedures effectively and timely provide them with material information relating to HealthStream required to be disclosed in the reports HealthStream files or submits under the Exchange Act.

Changes in Internal Control Over Financial Reporting

There were no changes in HealthStream’s internal control over financial reporting that occurred during the fourth quarter of 2004 that have materially affected, or that are reasonably likely to materially affect, HealthStream’s internal control over financial reporting.

Item 9B. Other Information

None.

PART III

Item 10. Directors and Executive Officers of the Registrant

Information as to directors of the Company is incorporated by reference from the information contained in our proxy statement for the 2005 Annual Meeting of Stockholders that we will file with the Securities and Exchange Commission within 120 days of the end of the fiscal year to which this report relates. Pursuant to General Instruction G(3), certain information concerning executive officers of the Company is included in Part I of this Form 10-K, under the caption “Executive Officers of the Registrant.”

Item 11. Executive Compensation

Incorporated by reference from the information contained in our proxy statement for the 2005 Annual Meeting of Stockholders that we will file with the Securities and Exchange Commission within 120 days of the end of the fiscal year to which this report relates.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

Incorporated by reference from the information contained in our proxy statement for the 2005 Annual Meeting of Stockholders that we will file with the Securities and Exchange Commission within 120 days of the end of the fiscal year to which this report relates.

Item 13. Certain Relationships and Related Transactions

Incorporated by reference from the information contained in our proxy statement for the 2005 Annual Meeting of Stockholders that we will file with the Securities and Exchange Commission within 120 days of the end of the fiscal year to which this report relates.

Item 14. Principal Accountant Fees and Services

Incorporated by reference from the information contained in our proxy statement for the 2005 Annual Meeting of Stockholders that we will file with the Securities and Exchange Commission within 120 days of the end of the fiscal year to which this report relates.

47


Table of Contents

PART IV

Item 15. Exhibits and Financial Statement Schedules

      (a)(1) Financial Statements
 
      Reference is made to the financial statements included in Item 8 to this Report on Form 10-K.
 
      (a)(2) Financial Statement Schedules
 
      All schedules are omitted because they are not applicable or the required information is shown in the Consolidated Financial Statements or the notes thereto.
 
      (a)(3) Exhibits

     
Number   Description
 
   
*2.1
  Asset Purchase Agreement, dated July 23, 1999, among SilverPlatter Education, Inc., SilverPlatter Information, Inc. and HealthStream, Inc.
 
   
*2.2
  Agreement and Plan of Merger, dated January 5, 2000, among HealthStream, Inc., HealthStream Acquisition I, Inc., Quick Study, Inc. and each shareholder of Quick Study, Inc.
 
   
*2.3
  Asset Purchase Agreement, dated December 16, 1999, among KnowledgeReview, LLC, Louis Bucelli and Maksim Repik, and HealthStream, Inc.
 
   
*2.4
  Agreement and Plan of Merger, dated January 25, 2000 among HealthStream, Inc., HealthStream Acquisition II, Inc., Multimedia Marketing, Inc., and the stockholders of Multimedia Marketing, Inc.
 
   
*2.5
  Asset Purchase Agreement, dated January 27, 2000, between Emergency Medicine Internetwork, Inc. and HealthStream, Inc.
 
   
*3.1
  Form of Fourth Amended and Restated Charter of HealthStream, Inc.
 
   
*3.2
  Form of Amended and Restated Bylaws of HealthStream, Inc.
 
   
*4.1
  Form of certificate representing the common stock, no par value per share, of HealthStream, Inc.
 
   
4.2
  Article 7 of the Fourth Amended and Restated Charter — included in Exhibit 3.1
 
   
4.3
  Article II of the Amended and Restated Bylaws — included in Exhibit 3.2
 
   
*4.4
  Warrant to purchase common stock of HealthStream, Inc., dated June 14, 1999, held by GE Medical Systems.
 
   
*4.6
  Common Stock Purchase Agreement between HealthStream, Inc. and Healtheon/WebMD Corporation
 
   
*10.1^
  1994 Employee Stock Option Plan, effective as of April 15, 1994
 
   
*10.2^
  2000 Stock Incentive Plan, effective as of April 10, 2000
 
   
*10.3^
  Form of Indemnification Agreement
 
   
*10.4^
  Executive Employment Agreement, dated April 21, 1999, between HealthStream, Inc. and Robert A. Frist, Jr.
 
   
*10.5
  Lease dated March 27, 1995, as amended June 6, 1995 and September 22, 1998, between Cummins Station LLC, as landlord, and NewOrder Media, Inc., as tenant
 
   
*+10.6
  Development and Distribution Agreement between HealthStream, Inc. and GE Medical Systems
 
   
*+10.7
  Education Services Provider Agreement dated October 1, 2001 between HealthStream, Inc. and HCA Information Technology & Services, Inc.
 
   
*^10.8
  Form of Employee Stock Purchase Plan
 
   
^10.9
  Form of Director Stock Option Agreement
 
   
^10.10
  Form of Employee and Executive Officer Stock Option Agreement
 
   
^10.11
  Form of Cash Bonus Plan
 
   
*21.1
  Subsidiaries of HealthStream, Inc.
 
   
23.1
  Consent of Independent Registered Public Accounting Firm
 
   
31.1
  Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
   
31.2
  Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
   
32.1
  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
   
32.2
  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
   

+
  Confidential treatment was received, with respect to certain portions of this document. Such portions were omitted and filed separately with the Securities and Exchange Commission.
 
   
*
  Incorporated by reference to Registrant’s Registration Statement on Form S-1 (Reg. No. 333-88939).
 
   
^
  Management contract or compensatory plan or arrangement

48


Table of Contents

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on this 17th day of March 2005.

         
    HEALTHSTREAM, INC.
 
       
  By:   /s/ Robert A. Frist, Jr.
       
    Robert A. Frist, Jr.
    Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the registrant and in the capacities and on the dates indicated:

         
Signature   Title(s)   Date
 
/s/ Robert A. Frist, Jr.
Robert A. Frist, Jr.
  President, Chief Executive Officer and Chairman (Principal Executive Officer)   March 17, 2005
 
/s/ Arthur E. Newman
Arthur E. Newman
  Senior Vice-President and Chief Financial Officer, Compliance Officer (Principal Financial Officer)   March 17, 2005
 
/s/ Susan A. Brownie
Susan A. Brownie
  Senior Vice-President of Finance and Human Resources, Corporate Secretary (Principal Accounting Officer)   March 17, 2005
 
/s/ Jeffrey L. McLaren
Jeffrey L. McLaren
  Director   March 17, 2005
 
/s/ John Dayani
John Dayani
  Director   March 17, 2005
 
/s/ James Daniell
James Daniell
  Director   March 17, 2005
 
/s/ William Stead
William Stead
  Director   March 17, 2005
 
/s/ M. Fazle Husain
M. Fazle Husain
  Director   March 17, 2005
 
/s/ Thompson Dent
Thompson Dent
  Director   March 17, 2005
 
/s/ Linda Rebrovick
Linda Rebrovick
  Director   March 17, 2005
 
/s/ Frank Gordon
Frank Gordon
  Director   March 17, 2005
 
/s/ Ron Hinds
Ron Hinds
  Director   March 17, 2005

49


Table of Contents

INDEX TO EXHIBITS

     
Exhibit    
Number   Description
 
   
*2.1
  Asset Purchase Agreement, dated July 23, 1999, among SilverPlatter Education, Inc., SilverPlatter Information, Inc. and HealthStream, Inc.
 
   
*2.2
  Agreement and Plan of Merger, dated January 5, 2000, among HealthStream, Inc., HealthStream Acquisition I, Inc., Quick Study, Inc. and each shareholder of Quick Study, Inc.
 
   
*2.3
  Asset Purchase Agreement, dated December 16, 1999, among KnowledgeReview, LLC, Louis Bucelli and Maksim Repik, and HealthStream, Inc.
 
   
*2.4
  Agreement and Plan of Merger, dated January 25, 2000 among HealthStream, Inc., HealthStream Acquisition II, Inc., Multimedia Marketing, Inc., and the stockholders of Multimedia Marketing, Inc.
 
   
*2.5
  Asset Purchase Agreement, dated January 27, 2000, between Emergency Medicine Internetwork, Inc. and HealthStream, Inc.
 
   
*3.1
  Form of Fourth Amended and Restated Charter of HealthStream, Inc.
 
   
*3.2
  Form of Amended and Restated Bylaws of HealthStream, Inc.
 
   
*4.1
  Form of certificate representing the common stock, no par value per share, of HealthStream, Inc.
 
   
4.2
  Article 7 of the Fourth Amended and Restated Charter — included in Exhibit 3.1
 
   
4.3
  Article II of the Amended and Restated Bylaws — included in Exhibit 3.2
 
   
*4.4
  Warrant to purchase common stock of HealthStream, Inc., dated June 14, 1999, held by GE Medical Systems.
 
   
*4.6
  Common Stock Purchase Agreement between HealthStream, Inc. and Healtheon/WebMD Corporation
 
   
*10.1^
  1994 Employee Stock Option Plan, effective as of April 15, 1994
 
   
*10.2^
  2000 Stock Incentive Plan, effective as of April 10, 2000
 
   
*10.3^
  Form of Indemnification Agreement
 
   
*10.4^
  Executive Employment Agreement, dated April 21, 1999, between HealthStream, Inc. and Robert A. Frist, Jr.
 
   
*10.5
  Lease dated March 27, 1995, as amended June 6, 1995 and September 22, 1998, between Cummins Station LLC, as landlord, and NewOrder Media, Inc., as tenant
 
   
*+10.6
  Development and Distribution Agreement between HealthStream, Inc. and GE Medical Systems
 
   
*+10.7
  Education Services Provider Agreement dated October 1, 2001 between HealthStream, Inc. and HCA Information Technology & Systems, Inc.
 
   
*^10.8
  Form of Employee Stock Purchase Plan
 
   
^10.9
  Form of Director Stock Option Agreement
 
   
^10.10
  Form of Employee and Executive Officer Stock Option Agreement
 
   
^10.11
  Form of Cash Bonus Plan
 
   
*21.1
  Subsidiaries of HealthStream, Inc.
 
   
23.1
  Consent of Independent Registered Public Accounting Firm
 
   
31.1
  Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
   
31.2
  Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
   
32.1
  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
   
32.2
  Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
   

+
  Confidential treatment was received with respect to certain portions of this document. Such portions were omitted and filed separately with the Securities and Exchange Commission.
 
   
*
  Incorporated by reference to Registrant’s Registration Statement on Form S-1 (Reg. No. 333-88939).
 
   
^
  Management contract or compensatory plan or arrangement

50