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  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  Washington, D.C. 20549
 
 
 
 
 
  Form 10-K

     
(Mark One)
   
þ
  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 

For the fiscal year ended December 29, 2002
 
or
 
o
  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 

For the transition period from          to

Commission file number 000-27823


Spanish Broadcasting System, Inc.

(Exact name of registrant as specified in its charter)
     
Delaware
  13-3827791
(State or other jurisdiction
of incorporation or organization)
  (I.R.S. Employer
Identification No.)
2601 South Bayshore Drive, PH II
Coconut Grove, Florida 33133
(Address of principal executive offices and zip code)

Registrant’s telephone number, including area code: (305) 441-6901

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:

Class A common stock, par value $.0001 per share

(Title of Class)

     Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes þ         No o

     Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.         o

     Indicate by check mark whether the registrant is an accelerated filer (as defined in Exchange Act Rule 12b-2).

Yes þ         No o

     As of June 28, 2002, the last business day of the Company’s most recently completed second fiscal quarter, the Company had 37,065,755 shares of Class A common stock, par value $.0001 per share, and 27,606,650 shares of Class B common stock, par value $.0001 per share, outstanding. As of June 28, 2002, the aggregate market value of the Class A common stock held by non-affiliates of the Company was approximately $369.7 million. The aggregate market value of the Class B common stock held by non-affiliates of the Company was approximately $0.4 million. We calculated the aggregate market value based upon the closing price of our Class A common stock reported on the Nasdaq National Market System on June 28, 2002 of $10.00 per share, and we have assumed that our shares of Class B common stock would trade at the same price per share as our shares of Class A common stock. (For purposes of this paragraph, directors and executive officers have been deemed affiliates.)

     As of March 24, 2003, 37,076,655 shares of Class A common stock, par value $.0001 per share, and 27,605,150 shares of Class B common stock, par value $.0001 per share, were outstanding.

Documents Incorporated by Reference: None




TABLE OF CONTENTS

PART I
Item 1. Business
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Submission of Matters to a Vote of Security Holders
PART II
Item 5. Market For Registrant’s Common Equity and Related Stockholder Matters
Item 6. Selected Financial Data
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
PART III
Item 10. Directors and Executive Officers of the Registrant
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13. Certain Relationships and Related Transactions
Item 14. Controls and Procedures
PART IV
Item 15. Exhibits, Financial Statement Schedules, and Reports on Form 8-K
Index to Consolidated Financial Statements
INDEPENDENT AUDITORS’ REPORT
CONSOLIDATED BALANCE SHEETS
CONSOLIDATED STATEMENTS OF OPERATIONS
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ (DEFICIENCY) EQUITY
CONSOLIDATED STATEMENTS OF CASH FLOWS
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIGNATURES
CERTIFICATIONS
EXHIBIT INDEX
Asset Purchase Agreement
Time Brokerage Agreement
Guaranty Agreement
EX-21.1 List of Subsidiaries
EX-99.1 Certification of Chief Executive Officer
EX-99.2 Certification of Chief Financial Officer


Table of Contents

TABLE OF CONTENTS

               
Page

PART I        
 
ITEM 1.
  Business     1  
 
ITEM 2.
  Properties     26  
 
ITEM 3.
  Legal Proceedings     27  
 
ITEM 4.
  Submission of Matters to a Vote of Security Holders     28  
PART II        
 
ITEM 5.
  Market For Registrant’s Common Equity and Related Stockholder Matters     29  
 
ITEM 6.
  Selected Financial Data     31  
 
ITEM 7.
  Management’s Discussion and Analysis of Financial Condition and Results of Operations     33  
 
ITEM 7A
  Quantitative and Qualitative Disclosures About Market Risk     44  
 
ITEM 8.
  Financial Statements and Supplementary Data     44  
 
ITEM 9.
  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure     44  
PART III        
 
ITEM 10.
  Directors and Executive Officers of the Registrant     45  
 
ITEM 11.
  Executive Compensation     47  
 
ITEM 12.
  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters     54  
 
ITEM 13.
  Certain Relationships and Related Transactions     55  
 
ITEM 14.
  Controls and Procedures     56  
PART IV        
 
ITEM 15.
  Exhibits, Financial Statement Schedules, and Reports on Form 8-K     56  

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PART I

Item 1.     Business

      All references to “we”, “us”, “our”, “SBS”, “our company” or “the Company” in this report mean Spanish Broadcasting System, Inc., a Delaware corporation, and all entities owned or controlled by Spanish Broadcasting System, Inc. and, if prior to 1994, refer to our predecessor parent company Spanish Broadcasting System, Inc., a New Jersey corporation. Our executive offices are located at 2601 South Bayshore Drive, PH II, Coconut Grove, Florida 33133, and our telephone number is (305) 441-6901.

      SBS, founded in 1983 and incorporated in the State of Delaware in 1994, is the largest Hispanic-controlled radio broadcasting company in the United States. We currently own and/or operate 27 radio stations in seven of the top-ten Hispanic markets in the United States, including Los Angeles, New York, Puerto Rico, Miami, Chicago, San Francisco and San Antonio. Our radio stations are located in markets that reach approximately 49% of the U.S. Hispanic population. Our WSKQ-FM station in New York and WLEY-FM station in Chicago are each ranked as the number one station in their respective target demographic group (Hispanics ages 18-49 and Hispanics ages 18-34, respectively) in the Fall 2002 Arbitron® ratings.

      Our strategy is to maximize the revenue and profitability of our radio station portfolio while expanding in our existing markets or into additional markets that have a significant Hispanic population. We believe that the continued growth of the U.S. Hispanic population and the rapid increase in advertisers targeting Hispanics combine to provide us with significant opportunities for growth. We also believe that we have competitive advantages in the radio industry due to our concentration on formats targeting U.S. Hispanic audiences and our skill in programming and marketing to these audiences.

      SBS is led by Mr. Raúl Alarcón, Jr., who became our Chairman of the Board of Directors when we completed our initial public offering on November 2, 1999 and has been Chief Executive Officer since June 1994, and President and a director since October 1985. The Alarcón family has been involved in Spanish-language radio broadcasting since the 1950’s, when Mr. Pablo Raúl Alarcón, Sr., our Chairman Emeritus and a member of our Board of Directors, established his first radio station in Camagüey, Cuba. Members of our senior management team, on average, have over 20 years of experience in Spanish-language media and radio broadcasting.

Business Strategy

      We focus on maximizing the revenue and profitability of our radio station portfolio by strengthening the performance of our existing radio stations and making additional strategic station acquisitions in both our existing markets and in new markets that have a significant Hispanic population. We also focus on long-term growth by investing in advertising, programming research and on-air talent.

Operating Strategy

      Our operating strategy focuses on maximizing our radio stations’ appeal to our targeted audience and our advertisers while minimizing operating expenses in order to increase revenue and cash flow. To achieve these goals, we focus on:

      Providing High-Quality Programming. We format the programming of each of our stations to capture a significant share of the Spanish-language audience. We use market research, including third party consultants, in-house research and periodic music testing, to assess listener preferences in each station’s target demographic audience. We then refine our programming to reflect the results of this research and testing. Because the U.S. Hispanic population is so diverse, consisting of numerous identifiable groups from many different countries of origin, each with its own cultural and musical heritage, we strive to make ourselves intimately familiar with the musical tastes and preferences of each of the various Hispanic ethnic groups, and we customize our programming accordingly.

      Retaining Strong Local Management Teams. We employ local management teams in each of our markets who are responsible for the day-to-day operations of our radio stations. The teams generally consist of

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a general manager, a general sales manager and a programming director. Stations are staffed with managers who have experience in and knowledge of the local radio market and/or the local Hispanic market. Because of the cultural diversity of the Hispanic population from market to market in the United States, most decisions regarding day-to-day programming, sales and promotional efforts are made by local managers. We believe this approach improves our flexibility and responsiveness to changing conditions in each of the markets we serve.

      Utilizing Aggressive Sales Efforts. Our sales force focuses on converting audience share into advertising revenue. In order to encourage an aggressive and focused sales force, we have developed compensation structures based upon collected advertising revenue. We seek to maximize our sales to national advertisers because they generally place large advertising orders throughout the year. We have attracted key sales executives from general market radio who have applied their expertise and relationships with the advertising community to increase our share of advertising from leading general market advertisers. We believe that our focused sales efforts are working to increase media spending targeted at the U.S. Hispanic consumer market and will enable us to continue to achieve significant revenue growth, and to narrow the gap between the level of advertising currently targeted at U.S. Hispanics and the potential buying power of the U.S. Hispanic population.

      Controlling Operating Costs. By employing a disciplined approach to operating our radio stations, we have been able to achieve operating margins which are in line with the radio broadcast industry’s average operating margins. We emphasize control of each station’s operating costs through detailed budgeting, tight control over staffing levels and constant expense analysis. While local management is responsible for the day-to-day operation of each station, corporate management is responsible for long-range and strategic planning, establishing policies and procedures, maximizing cost savings where centralized activity is appropriate, allocating resources and maintaining overall control of the stations.

      Making Effective Use of Promotions and Special Events. One of our goals is to use our expertise in marketing to the Hispanic consumer in each of the markets in which we operate stations to attract a large share of advertising revenue. We believe that effective promotional efforts play a significant role in both adding new listeners and increasing listener loyalty. We have organized special promotional appearances, such as station van appearances at client events, concerts and tie-ins to major events, which form an important part of our marketing strategy. Many of these events build advertiser loyalty because they enable us to offer advertisers an additional means of reaching the Hispanic consumer. In some instances, these events are co-sponsored by local television stations, newspapers, and local promoters, allowing our mutual advertisers to reach a larger combined audience.

      Maintaining Strong Community Involvement. We have historically been, and will continue to be, actively involved in the local communities that we serve. Our radio stations participate in numerous community programs, fund-raisers and activities benefiting the local community and Hispanics abroad. Examples of our community involvement include free public service announcements, free equal-opportunity employment announcements, tours and discussions held by radio station personalities with school and community groups designed to deter drug and gang involvement, free concerts and events designed to promote family values within the local Hispanic communities, and extended coverage, when necessary, of significant events which have an impact on the U.S. Hispanic population. Our stations and members of our management have received numerous community service awards and acknowledgments from governmental entities and community and philanthropic organizations for their service. We believe that this involvement helps build and maintain station awareness and listener loyalty.

Acquisition Strategy

      Our acquisition strategy is to acquire radio stations in the largest U.S. Hispanic markets. We consider acquisitions of stations in our existing markets, as well as acquisitions of stations in other markets with a large Hispanic population, where we can maximize our revenue through aggressive sales to U.S. Hispanic and general market advertisers. These acquisitions may include stations which do not currently target the U.S. Hispanic market, but which we believe can successfully be reformatted.

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      In analyzing potential radio station acquisitions, we consider many factors including:

  •  the size of the Hispanic market;
 
  •  anticipated growth, demographics, and other similar characteristics of the market;
 
  •  the nature and number of competitive stations in the market;
 
  •  the nature of other media competition in the station’s market;
 
  •  the probability of achieving operating synergies through multiple station ownership within the target market;
 
  •  the existing or potential quality of the broadcast signal and transmission facility;
 
  •  the station’s ratings, revenue and operating cash flow; and
 
  •  the price and terms of the purchase.

      We cannot, however, assure you that our acquisition strategy will be successful. Our acquisition strategy is subject to a number of risks, including, but not limited to: stations acquired by us may not increase our broadcast cash flow or yield other anticipated benefits; required regulatory approvals may result in unanticipated delays in completing acquisitions; we may have difficulty in managing our rapid growth; and we may be required to raise additional funds in order to finance such acquisitions while our ability to do so may be limited by the terms of our debt instruments.

Internet Strategy

      Our Internet strategy is designed to complement our operating strategy and enables us to capitalize on our Hispanic market expertise. The core of our Internet strategy is our Web site LaMusica.com and local radio stations’ Web sites which are on-line communities focused on the Hispanic market. These Web sites provide our advertisers with a complementary method of reaching their target audience.

Top 10 Hispanic Radio Markets in the United States

      The table below lists the top 10 Hispanic radio markets in the United States, including Puerto Rico. We currently own radio stations in Los Angeles, New York, Puerto Rico, Miami, Chicago, San Francisco and San Antonio. Population estimates are for 2002 and are based upon statistics provided by the Strategy Research Corporation — 2002 U.S. Hispanic Market Report, the U.S. Census Bureau Population Estimates for Puerto Rico — 2002 and the U.S. Census Bureau, Census 2000.

                                 
% Hispanic
of
Hispanic Total % of Total U.S.
Hispanic Population Population in Hispanic
Rank Market (000) the Market Population





  1.     Los Angeles     7,000.8       41.4 %     16.5 %
  2.     New York     3,971.3       19.2       9.4  
  3.     Puerto Rico     3,812.5       98.8       9.0  
  4.     Miami     1,719.4       41.1       4.1  
  5.     Chicago     1,603.7       17.1       3.8  
  6.     Houston     1,584.0       29.7       3.7  
  7.     San Francisco     1,356.6       19.6       3.2  
  8.     Dallas     1,324.9       22.0       3.1  
  9.     San Antonio     1,150.5       55.4       2.7  
  10.     Phoenix     1,035.0       25.0       2.4  
             
     
     
 
        Total for Top 10 Hispanic Markets     24,558.7       30.9 %     57.9 %
             
     
     
 

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Programming

      We format the programming of each of our stations to capture a substantial share of the U.S. Hispanic audience. The U.S. Hispanic population is diverse, consisting of numerous identifiable groups from many different countries of origin, each with its own musical and cultural heritage. The music, culture, customs and Spanish dialects vary from one radio market to another. We strive to be very familiar with the musical tastes and preferences of each of the various Hispanic ethnic groups and customize our programming to match the local preferences of our target demographic audience in each market we serve. We have in-house research departments located in Miami and Los Angeles, which conduct extensive radio market research on a daily, weekly, monthly and annual basis. By employing listener study groups and telephone surveys modeled after Arbitron® written survey methodology, but with even larger sample sizes than Arbitron®, we are able to assess listener preferences, track trends and gauge our success on a daily basis, well before Arbitron® quarterly results are published. In this manner, we can respond immediately to any changing preferences of listeners and/or trends by refining our programming to reflect the results of our research and testing. Each of our programming formats is described below.

  •  Spanish Tropical. The Spanish Tropical format primarily consists of salsa, merengue and cumbia music. Salsa is dance music combining Latin Caribbean rhythms with jazz originating from Puerto Rico, Cuba and the Dominican Republic, which is popular with the Hispanics whom we target in New York and Miami. Merengue music is up-tempo dance music originating from the Dominican Republic. Cumbia is a festive, folkloric music which originated in Colombia.
 
  •  Regional Mexican. The Regional Mexican format consists of various types of music played in different regions of Mexico such as ranchera, norteña, banda and cumbia. Ranchera music originating from Jalisco, Mexico, is a traditional folkloric sound commonly referred to as mariachi music. Mariachi music features acoustical instruments and is considered the music indigenous to Mexicans who live in country towns. Norteña means northern, and is representative of Northern Mexico. Featuring an accordion, norteña has a polka sound with a distinct Mexican flavor. Banda is a regional format from the state of Sinalóa, Mexico and is popular in California. Banda resembles up-tempo marching band music with synthesizers.
 
  •  Spanish Adult Contemporary. The Spanish Adult Contemporary format includes soft romantic ballads and Spanish pop music.
 
  •  American Contemporary Hits. The American Contemporary Hits format consists of popular music released within the last year. This format also tends to include a variety of music styles such as Rock, Pop, R&B, Rap and Dance which are mostly rhythmic in nature.
 
  •  American Adult Contemporary 80’s & 90’s Hits. The American Adult Contemporary format consists of the top American chart hits from the 1980’s and 1990’s.
 
  •  American Top 40. The American Top 40 format consists of the most popular current chart hits.
 
  •  Spanish Oldies. The Spanish Oldies format includes a variety of Latin music mainly from the 1950’s, 1960’s, 1970’s and 1980’s.
 
  •  Spanish Hot Adult Contemporary. The Spanish Hot Adult Contemporary format consists of Rock ballads as well as alternative dance and pop music.
 
  •  Mexican Adult Contemporary. The Mexican Adult Contemporary format includes pop and ballads with an emphasis on Mexican artists.
 
  •  Dance Contemporary Hit Radio. The Dance Contemporary Hit Radio format includes current and past English language dance hits.
 
  •  Central American Tropical. The Central American Tropical format includes cumbia, soca and punta, with traditional salsa and merengue for variety.

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      The following table lists the programming formats of our radio stations and the target demographic of each station. We own each of the following stations except for KXOL-FM, WDEK-FM, WKIE-FM, and WKIF-FM, which we program pursuant to time brokerage agreements. During fiscal year 2002, we changed the call letters of some of our radio stations as follows: WODA-FM, formerly programmed under the call letters WCOM-FM; WNOD-FM, formerly programmed under the call letters WOYE-FM; WZET-FM, formerly programmed under the call letters WSMA-FM; KPTI-FM, formerly programmed under the call letters KXJO-FM; KZAB-FM, formerly programmed under the call letters KFSG-FM; and KZBA-FM, formerly programmed under the call letters KFSB-FM.

                         
Target
Demographic
(by age and
gender,
Market Station Format if applicable)




  Los Angeles       KLAX-FM    
Regional Mexican
    18-49  
          KZAB-FM    
Central American Tropical
    18-49  
          KZBA-FM    
Central American Tropical
    18-49  
          KXOL-FM    
Mexican Adult Contemporary — Programmed by SBS pursuant to a time brokerage agreement
    18-49  
 
  New York       WSKQ-FM    
Spanish Tropical
    18-49  
          WPAT-FM    
Spanish Adult Contemporary
    25-54  
 
  Puerto Rico       WMEG-FM    
American Top 40
    18-34  
          WEGM-FM    
American Top 40
    18-34  
          WCMA-FM    
American Adult Contemporary 80’s & 90’s Hits
    18-49  
          WIOA-FM    
Spanish Adult Contemporary
    18-49  
          WIOB-FM    
Spanish Adult Contemporary
    18-49  
          WIOC-FM    
Spanish Adult Contemporary
    18-49  
          WZNT-FM    
Spanish Tropical
    18-49  
          WZMT-FM    
Spanish Tropical
    18-49  
          WZET-FM    
Spanish Tropical
    18-49  
          WODA-FM    
Spanish Hot Adult Contemporary
    18-34  
          WNOD-FM    
Spanish Hot Adult Contemporary
    18-34  
 
  Miami       WXDJ-FM    
Spanish Tropical
    18-34  
          WCMQ-FM    
Spanish Oldies
    35-54  
          WRMA-FM    
Spanish Adult Contemporary
    25-54  
 
  Chicago       WLEY-FM    
Regional Mexican
    18-49  
          WDEK-FM    
Spanish Adult Contemporary — Programmed by SBS pursuant to a time brokerage agreement
    25-54  
          WKIE-FM    
Spanish Adult Contemporary — Programmed by SBS pursuant to a time brokerage agreement
    25-54  
          WKIF-FM    
Spanish Adult Contemporary — Programmed by SBS pursuant to a time brokerage agreement
    25-54  
  San Francisco       KPTI-FM    
Dance Contemporary Hit Radio
    18-49  
  San Antonio       KLEY-FM    
Regional Mexican
    18-49  
          KSAH-AM    
Regional Mexican
    18-49  

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Radio Station Portfolio

      The following is a general description of each of our markets. The market revenue information is based on data provided by BIA Research, Inc.’s Investing in Radio, 2002 Market Report, Strategy Research Corporation — 2002 U.S. Hispanic Market Report, the U.S. Census Bureau Population Estimates for Puerto Rico — 2002 and the U.S. Census Bureau, Census 2000.

Los Angeles

      The Los Angeles market is the largest radio market in terms of advertising revenue which is projected to be approximately $901.9 million in 2002. In 2002, the Los Angeles market had the largest U.S. Hispanic population with approximately 7.0 million Hispanics, which is approximately 41.4% of the Los Angeles market’s total population. The Los Angeles market experienced annual radio revenue growth of 9.6% between 1996 and 2001. Radio revenue in the Los Angeles market is expected to grow at an annual rate of 5.4% between 2001 and 2006.

New York

      The New York market is the second largest radio market in terms of advertising revenue which is projected to be approximately $751.2 million in 2002. In 2002, the New York market had the second largest U.S. Hispanic population, with approximately 4.0 million Hispanics, which is approximately 19.2% of the New York market’s total population. We believe that we own the strongest franchise in our target demographic group, with two of the three FM Spanish-language radio stations in the New York market, WSKQ-FM and WPAT-FM. These radio stations have audience shares of 5.0 for the 18-49 demographic and 3.4 for the 25-54 demographic, respectively, in the Fall 2002 Arbitron® ratings. The New York market experienced annual radio revenue growth of 7.2% between 1996 and 2001. Radio revenue in the New York market is expected to grow at an annual rate of 6.4% between 2001 and 2006.

Puerto Rico

      The Puerto Rico market is the thirty-third largest radio market in terms of advertising revenue which is projected to be approximately $89.1 million in 2002. In 2002, the Puerto Rico market had the third largest U.S. Hispanic population, with approximately 3.8 million Hispanics, which we believe is approximately 98.8% of the Puerto Rico market’s total population. The Puerto Rico market experienced annual radio revenue growth of 4.0% between 1996 and 2001. Radio revenue in the Puerto Rico market is expected to grow at an annual rate of 6.1% between 2001 and 2006.

Miami

      The Miami market is the eleventh largest radio market in terms of advertising revenue which is projected to be approximately $272.4 million in 2002. In 2002, the Miami market had the fourth largest U.S. Hispanic population, with approximately 1.7 million Hispanics, which is approximately 41.1% of the Miami market’s total population. The Miami market experienced annual radio revenue growth of 7.5% between 1996 and 2001. Radio revenue in the Miami market is expected to grow at an annual rate of 6.2% between 2001 and 2006.

Chicago

      The Chicago market is the third largest radio market in terms of advertising revenue which is projected to be approximately $560.8 million in 2002. In 2002, the Chicago market had the fifth largest U.S. Hispanic population, with approximately 1.6 million Hispanics, which is approximately 17.1% of the Chicago market’s total population. We believe that we own the strongest franchise in our target demographic group in the Chicago market, with WLEY-FM, the number one ranked FM Spanish-language radio station. This radio station has an audience share of 6.7 for the 18-34 demographic in the Fall 2002 Arbitron® ratings. The Chicago market experienced annual radio revenue growth of 8.8% between 1996 and 2001. Radio revenue in the Chicago market is expected to grow at an annual rate of 5.6% between 2001 and 2006.

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San Francisco

      The San Francisco market is the fourth largest radio market in terms of advertising revenue which is projected to be approximately $409.6 million in 2002. In 2002, the San Francisco market had the seventh largest U.S. Hispanic population, with approximately 1.4 million Hispanics, which is approximately 19.6% of the San Francisco market’s total population. The San Francisco market experienced annual radio revenue growth of 10.5% between 1996 and 2001. Radio revenue in the San Francisco market is expected to grow at an annual rate of 5.5% between 2001 and 2006.

San Antonio

      The San Antonio market is the twenty-eighth largest radio market in terms of advertising revenue which is projected to be approximately $100.7 million in 2002. In 2002, San Antonio had the ninth largest U.S. Hispanic population, with approximately 1.2 million Hispanics, which is approximately 55.4% of the San Antonio market’s total population. The San Antonio market experienced annual radio revenue growth of 8.0% between 1996 and 2001. Radio revenue in the San Antonio market is expected to grow at an annual rate of 6.3% between 2001 and 2006.

      Latin Music On-Line (“LaMusica.com”)

      LaMusica.com is a bilingual Spanish-English Internet Web site and on-line community that focuses on the Hispanic market. LaMusica.com is a provider of original information and interactive content related to Latin music, entertainment, news and culture. We believe that LaMusica.com, together with our radio station portfolio, enables our audience to enjoy additional targeted and culturally-specific entertainment options, such as concert listings, CD reviews, local entertainment calendars, and interactive content on popular Latin recording artists and entertainers. At the same time, LaMusica.com enables our advertisers to cost-effectively reach their targeted Hispanic consumer through an additional, dynamic and growing medium.

      LaMusica.com has links to the Web sites of some of our radio stations. This network of Web sites permits our target audiences to interact easily with their favorite on-air personalities and find out about events, contests and programming at our stations. In addition to our network of station Web sites and our production of original interactive content relating to Latin music and entertainment, we offer enhanced community features on LaMusica.com such as bulletin boards and chat rooms. We also provide regular weekly newsletters focusing on our latest content offerings, special events and contests.

      LaMusica.com and our network of station Web sites generate revenue primarily from advertising and sponsorship. We use our stations’ on-air marketing power to attract visitors to LaMusica.com. We conduct a nationwide advertising campaign on our radio stations in order to increase audience awareness of LaMusica.com. We utilize our strong relationships with advertisers and the music industry to develop banner advertising and sponsorships.

Management and Personnel

      As of March 24, 2003, we had 555 full-time employees, 10 of whom are primarily involved in corporate management and/or station management, 230 in programming, 197 in sales, 99 in general administration and 19 in technical.

      To facilitate efficient management from our corporate headquarters, we utilize computerized accounting systems, including Oracle accounting software, to provide timely information to management on station operations and assist in cost control as well as the preparation of monthly financial statements. Corporate executives regularly visit stations to monitor their operations and ensure that our policies are being followed.

      Our business depends upon the efforts, abilities and expertise of our executive officers and other key employees, including Raúl Alarcón, Jr., our Chairman of the Board of Directors, President and Chief Executive Officer. The loss of any of these officers and key employees could have a material adverse effect on our business. We do not maintain key man life insurance on any of our personnel.

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Seasonality

      Seasonal broadcasting revenue fluctuations are common in the radio broadcasting industry and are primarily due to fluctuations in advertising expenditures by local and national advertisers. Historically, the first calendar quarter (January through March) has generally produced the lowest net broadcasting revenue for the year because of normal post-holiday decreases in advertising expenditures.

Patents, Trademarks, Licenses and Franchises

      In the course of our business, we use various trademarks, trade names and service marks, including logos, in our advertising and promotions. We believe the strength of our trademarks, trade names and service marks are important to our business and we intend to continue to protect and promote these marks as appropriate. We do not hold or depend upon any material patent, government license, franchise or concession, except the broadcast licenses granted by the Federal Communications Commission (“FCC”).

Industry Segments

      We consider radio broadcasting to be our only operating segment.

Advertising

      Virtually all of our revenue is derived from advertising. Advertising revenue is usually classified into two categories — “national” or “local.” “National” generally refers to advertising that is solicited by a representative firm for national advertisers. Our national sales representative is SBS/Interep LLC, a division of Interep National Radio Sales, Inc. “Local” refers to advertising purchased by advertisers and agencies in the local market served by a particular station.

      We believe that radio is one of the most efficient and cost-effective means for advertisers to reach targeted demographic groups. Advertising rates charged by a radio station are based primarily on the station’s ability to attract listeners in a given market and on the attractiveness to advertisers of the station’s listener demographics. Rates vary depending upon a program’s popularity among the listeners an advertiser is seeking to attract, the number of advertisers vying for available airtime and the availability of alternative media in the market. Radio advertising rates generally are highest during the morning and afternoon drive-time hours which are the peak hours for radio audience listening. We believe that a radio broadcaster who has multiple stations in a market is appealing to national advertisers because these advertisers can reach more listeners, thus enabling the broadcaster to attract a greater share of the advertising revenue in a given market. We believe that we will be able to continue increasing our rates as new and existing advertisers recognize the increasing desirability of targeting the growing Hispanic population in the United States.

      Each station broadcasts a predetermined number of advertisements each hour with the actual number depending upon the format of a particular station. We determine the number of advertisements broadcast hourly that can maximize the station’s revenue without jeopardizing its audience listener levels. While there may be shifts from time to time in the number of advertisements broadcast during a particular time of the day, the total number of advertisements broadcast on a particular station generally does not vary significantly from year to year.

      We have short and long-term relationships with our advertisers, although it is customary in the radio industry that the majority of advertising contracts are short-term and generally run for less than three months. In each of our broadcasting markets, we employ sales people to obtain local advertising revenue. We believe that our local sales force is crucial to maintaining relationships with key local advertisers and agencies and identifying new advertisers. We generally pay sales commissions to our local sales staff upon receipt of payment for their respective billings which assists us in our collection efforts. We offer assistance to local advertisers by providing them with studio facilities to produce commercials free of charge.

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Competition

      The success of each of our stations depends significantly upon its audience ratings and its share of the overall advertising revenue within its market. The radio broadcasting industry is a highly competitive business. Each of our radio stations competes with both Spanish-language and English-language radio stations in its market as well as with other advertising media such as newspapers, broadcast television, cable television, the Internet, magazines, outdoor advertising, transit advertising and direct mail marketing. Several of the stations with which we compete are subsidiaries of large national or regional companies that may have substantially greater financial resources than we do. Factors which are material to competitive position include management experience, the radio station’s rank in its market, signal strength and frequency, and audience demographics, including the nature of the Spanish-language market targeted by a particular station.

      Although the radio broadcasting industry is highly competitive, some barriers to entry do exist. These barriers can be mitigated to some extent by changing existing radio station formats and upgrading power, among other actions. The operation of a radio station requires a license or other authorization from the FCC, and the number of radio stations that can operate in a given market is limited by the availability of FM and AM radio frequencies allotted by the FCC to communities in a given market. In addition, the FCC’s multiple ownership rules regulate the number of stations that may be owned and controlled by a single entity in a given market. However, in recent years, these rules have changed significantly. For a discussion of FCC regulation, see “Federal Regulation of Radio Broadcasting” below.

      The radio industry is also subject to competition from new media technologies that are being developed or introduced, such as the delivery of audio programming by cable television systems, by satellite and by terrestrial delivery of digital audio broadcasting (known as “DAB”). DAB may deliver to nationwide and regional audiences multi-channel and multi-format digital radio services with sound quality equivalent to that of compact discs. The FCC has licensed companies for the use of a new technology, satellite digital audio radio services (known as “SDARS”), to deliver audio programming. SDARS provide a medium for the delivery by satellite of multiple new audio programming formats to local and national audiences. The FCC has begun allowing AM (daytime operations only) and FM radio stations to use digital technology on an interim limited basis on existing frequencies. The FCC also has begun granting licenses for a new “low power” radio or “microbroadcasting” service to provide low cost neighborhood service on frequencies which would not interfere with existing stations.

      The delivery of information through the presently unregulated Internet also could create a new form of competition. The radio broadcasting industry historically has grown despite the introduction of new technologies for the delivery of entertainment and information, such as television broadcasting, cable television, audio tapes and compact discs. A growing population and the greater availability of radios, particularly car and portable radios, have contributed to this growth. We cannot assure you, however, that the development or introduction in the future of any new media technology will not have an adverse effect on the radio broadcasting industry.

      We cannot predict what other matters may be considered in the future by the FCC, nor can we assess in advance what impact, if any, the implementation of any of these proposals or changes may have on our business. See “Federal Regulation of Radio Broadcasting” below.

Antitrust

      An important part of our growth strategy is the acquisition of additional radio stations. Since the passage of the Telecommunications Act of 1996, the Justice Department has become more aggressive in reviewing proposed acquisitions of radio stations and radio station networks. The Justice Department is particularly aggressive when the proposed buyer already owns one or more radio stations in the market of the station it is seeking to buy. Recently, the Justice Department has challenged a number of radio broadcasting transactions. Some of those challenges ultimately resulted in consent decrees requiring, among other things, divestitures of certain stations. In general, the Justice Department has more closely scrutinized radio broadcasting acquisitions that result in local market shares in excess of 40% of radio advertising revenue. Similarly, the FCC staff has announced new procedures to review proposed radio broadcasting transactions even if the

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proposed acquisition otherwise complies with the FCC’s ownership limitations. In particular, the FCC may invite public comment on proposed radio transactions that the FCC believes, based on its initial analysis, may present ownership concentration concerns in a particular local radio market.

Federal Regulation of Radio Broadcasting

      The radio broadcasting industry is subject to extensive and changing regulation by the FCC of programming, technical operations, employment and other business practices. The FCC regulates radio broadcast stations pursuant to the Communications Act of 1934, as amended (the “Communications Act”). The Communications Act permits the operation of radio broadcast stations only in accordance with a license issued by the FCC upon a finding that the grant of a license would serve the public interest, convenience and necessity. The Communications Act provides for the FCC to exercise its licensing authority to provide a fair, efficient and equitable distribution of broadcast service throughout the United States. Among other things, the FCC:

  •  assigns frequency bands for radio broadcasting;
 
  •  determines the particular frequencies, locations and operating power of radio broadcast stations;
 
  •  issues, renews, revokes and modifies radio broadcast station licenses;
 
  •  establishes technical requirements for certain transmitting equipment used by radio broadcast stations;
 
  •  adopts and implements regulations and policies that directly or indirectly affect the ownership, operation, program content and employment and business practices of radio broadcast stations; and
 
  •  has the power to impose penalties, including monetary forfeitures, for violations of its rules and the Communications Act.

      The Communications Act prohibits the assignment of an FCC license, or other transfer of control of an FCC licensee, without the prior approval of the FCC. In determining whether to approve assignments or transfers, and in determining whether to grant or renew a radio broadcast license, the FCC considers a number of factors pertaining to the licensee (and any proposed licensee), including restrictions on foreign ownership, compliance with FCC media ownership limits and other FCC rules, licensee character and compliance with the Anti-Drug Abuse Act of 1988.

      The following is a brief summary of certain provisions of the Communications Act and specific FCC rules and policies. This summary does not purport to be complete and is subject to the text of the Communications Act, the FCC’s rules and regulations, and the rulings of the FCC. You should refer to the Communications Act and these FCC rules, regulations and rulings for further information concerning the nature and extent of federal regulation of radio broadcast stations.

      A licensee’s failure to observe the requirements of the Communications Act or FCC rules and policies may result in the imposition of various sanctions, including admonishment, fines, the grant of renewal terms of less than eight years, the grant of a license with conditions or, for particularly egregious violations, the denial of a license renewal application, the revocation of an FCC license or the denial of FCC consent to acquire additional broadcast properties, all of which could have a material adverse impact on our operations.

      Congress and the FCC have had under consideration, and may in the future consider and adopt, new laws, regulations and policies regarding a wide variety of matters that could, directly or indirectly, affect the operation, ownership and profitability of our radio stations, result in the loss of audience share and advertising revenue for our radio broadcast stations or affect our ability to acquire additional radio broadcast stations or finance these acquisitions. Such matters may include:

  •  changes to the license authorization and renewal process;
 
  •  proposals to impose spectrum use or other fees on FCC licensees;
 
  •  auctions of new broadcast licenses;

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  •  changes to the FCC’s equal employment opportunity regulations and other matters relating to the involvement of minorities and women in the broadcasting industry;
 
  •  proposals to change rules relating to political broadcasting including proposals to grant free air time to candidates, and other changes regarding program content;
 
  •  proposals to restrict or prohibit the advertising of beer, wine and other alcoholic beverages;
 
  •  technical and frequency allocation matters;
 
  •  the implementation of digital audio broadcasting on a terrestrial basis;
 
  •  changes in broadcast, multiple ownership, foreign ownership, cross-ownership and ownership attribution policies;
 
  •  proposals to allow telephone companies to deliver audio and video programming to homes in their service areas; and
 
  •  proposals to alter provisions of the tax laws affecting broadcast operations and acquisitions.

      We cannot predict what changes, if any, might be adopted, or what other matters might be considered in the future, nor can we judge in advance what impact, if any, the implementation of any particular proposals or changes might have on our business.

FCC Licenses

      The Communications Act provides that a broadcast station license may be granted to any applicant if the public interest, convenience and necessity will be served thereby, subject to certain limitations. In making licensing determinations, the FCC considers an applicant’s legal, technical, financial and other qualifications. The FCC grants radio broadcast station licenses for specific periods of time and, upon application, may renew them for additional terms. Under the Communications Act, radio broadcast station licenses may be granted for a maximum term of eight years.

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      The FCC licenses of our radio stations are held by wholly-owned subsidiaries of SBS. The following table sets forth the license expiration dates of each of our stations.

                                     
Date of License Operating
Station Market Date of Acquisition Expiration Frequency





  KLAX-FM,       Los Angeles, CA       2/24/88       12/01/05       97.9 MHz  
  KZAB-FM,       Los Angeles, CA       11/09/00       12/01/05       93.5 MHz  
  KZBA-FM,       Los Angeles, CA       11/09/00       12/01/05       93.5 MHz  
  KXOL-FM,       Los Angeles, CA       pending acquisition       12/01/05       96.3 MHz  
  WSKQ-FM,       New York, NY       1/26/89       6/01/06       97.9 MHz  
  WPAT-FM,       New York, NY       3/25/96       6/01/06       93.1 MHz  
  WMEG-FM,       Puerto Rico       5/13/99       2/01/04       106.9 MHz  
  WEGM-FM,       Puerto Rico       1/14/00       2/01/04       95.1 MHz