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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(Mark One)
[X] Annual report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 for the fiscal year ended October 31, 2003

or

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934 for the transition period from ___________ to
___________

Commission File Number 333-45226

VERMONT PURE HOLDINGS, LTD.
----------------------------------------------
(Exact name of business issuer in its charter)

DELAWARE 03-0366218
- -------------------------------- -------------------------------------
(State or other jurisdiction of I.R.S. Employer Identification Number
incorporation or organization)

P.O. Box C, Route 66, Catamount Industrial Park, Randolph, Vermont 05060
- --------------------------------------------------------------------------------
(Address of principal executive offices and zip code)

Issuer's telephone number, including area code: (802) 728-3600

Securities registered pursuant to Section 12(g) of the Act: None



Securities registered pursuant to Section 12(b) of the Act: Common Stock, par value $.001 per share
----------------------------------------
(Title of Class)


Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirement for the past 90 days. Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Exchange Act Rule 12b-2). Yes [ ] No [X]

The aggregate market value of the registrant's voting and non-voting common
equity held by non-affiliates of the registrant, computed by reference to the
last sale price per share of common stock on April 30, 2003, the last day of the
registrant's most recently completed second fiscal quarter, as reported on the
American Stock Exchange, was $34,439,068.

The number of shares outstanding of the Issuer's Common Stock, $.001 par value,
was 21,474,399 on January 22, 2004.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant's definitive proxy statement, which is expected to be
filed not later than 120 days after the registrant's fiscal year ended October
31, 2003, to be delivered in connection with the registrant's annual meeting of
stockholders, are incorporated by reference to Part III into this Form 10-K.



PART I

ITEM 1. BUSINESS.

We bottle, market and distribute natural spring water under the Vermont
Pure(R) and Hidden Spring(R) brands, and purified water with minerals added
under the Crystal Rock(R) brand, to the retail consumer and Home & Office
markets. We sell our products primarily in New England, New York and New Jersey,
as well as the mid-Atlantic and the mid-western United States.

INDUSTRY BACKGROUND

Bottled water has been and continues to be one of the fastest growing
segments of the beverage industry. According to studies prepared by Beverage
Marketing Corporation, on a calendar year basis, total bottled water consumption
on a per capita basis in the United States more than doubled from 1990 to 2002.
Annual consumption increased from 8.8 gallons per capita in 1990 to 21.2 gallons
per capita in 2002. Bottled water volume in the United States has grown
significantly, increasing from approximately 2.2 billion gallons in 1990 to
approximately 6.0 billion gallons in 2002, a 173% increase. The wholesale sales
value of bottled water increased more, from approximately $2.6 billion in 1990
to approximately $7.8 billion in 2002. Over the period from 1993 to 2002,
bottled water was the fastest growing beverage category in the United States.

The bottled water market is divided into two distinct categories:
non-sparkling (defined as still or non-carbonated water), which accounts for
approximately 91% of bottled water sales, and sparkling (carbonated), which
accounts for the balance. Non-sparkling water was responsible for 99% of the
incremental volume increase from 1990 to 2001. Both our natural spring water and
our distilled water with minerals added are in the non-sparkling category.

We believe that consumers perceive bottled water to be a healthy and
refreshing beverage alternative to beer, liquor, wine, soft drinks, coffee and
tea. We anticipate that sales of bottled water will continue to grow as
consumers focus on health and fitness, alcohol moderation and the avoidance of
both caffeine and sodium. Bottled water has become a mainstream beverage as the
centerpiece of consumers' healthy living lifestyles. In addition, we believe
that the development and continued growth of the bottled water industry since
the early 1980's reflects growing public awareness of the potential
contamination and unreliability of municipal water supplies.

In recent years, the bottled water industry has experienced periods of
significant consolidation. Large multi-national companies such as Perrier (owned
by Nestle), Groupe Danone and Suntory Water Group have been active acquirers of
small and medium sized regional bottled water companies. In 2003, Danone and
Suntory pooled their respective United States assets in the industry into a
joint venture to create the largest Home & Office water delivery company in the
country. In general, the primary drivers of this consolidation are the
incremental growth realized by acquiring the target company's customer base, and
synergies resulting from integrating existing operations.

The entrance of major soft drink bottlers into the bottling and
distribution segment of the industry has had a major impact on the bottled water
industry. Both Coca-Cola and Pepsi Cola have started producing and marketing
their own brands of reverse osmosis drinking water within the past

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four years and, based on dollar sales, are among the top ten bottled water
companies in the United States.

COMPANY BACKGROUND

Vermont Pure Holdings, Ltd. has two main operating subsidiaries,
Crystal Rock Spring Water Company, Inc. and Vermont Pure Springs, Inc.

Established in 1990, we originally developed Vermont Pure(R) Natural
Spring Water as our flagship brand in the still, non-carbonated retail consumer
category. Over the next decade, we grew aggressively both internally and through
acquisitions, primarily in the Home & Office market. In addition to marketing
the Vermont Pure(R) brand, in 1995 we renewed marketing efforts with respect to
our original trademark, Hidden Spring(R). We expanded our product lines to
include more sizes and features, such as sports caps on selected bottle sizes
for convenient single serve, and multi-packs for the grocery and convenience
store channels.

By 1996, we began to pursue a strategy of diversifying our product
offerings. Most notably, we began to utilize an acquisition strategy in 1996 to
minimize our reliance on the retail consumer side of the business and to
increase growth in other categories. Prior to 1996, our retail business
represented 90% of our total sales revenues. In 2003, by way of contrast, our
Home & Office delivery category represented 65% of our total sales. Based on
historical data, this sales volume would place us fourth in the United States
and second in the northeast region for this type of distribution. Additional
benefits of increasing the Home & Office channel have included higher gross
margins and reduced seasonality of our sales.

In October 2000, we merged with the Crystal Rock Spring Water Company,
Inc. of Watertown, Connecticut. Crystal Rock had historically focused its
manufacturing resources on the still, non-carbonated segment of the bottled
water industry. Although its primary business had been the marketing and
distribution of Crystal Rock(R) brand of purified and mineralized drinking water
to the Home & Office delivery markets, it also distributed coffee, other
refreshment type products, and vending services in Connecticut, New York and
Massachusetts. We continue to provide these products and services.

We continued our acquisition strategy in fiscal year 2002 with smaller
acquisitions in our established Home & Office markets. Noteworthy among these
was our acquisition of Iceberg Springs, a Home & Office distributor servicing
Fairfield and New Haven counties in Connecticut and the suburban New York
communities in Westchester and Putnam counties. Iceberg's annual revenue was
approximately $3 million while servicing 4,500 customers. In 2003, we acquired
seven small water and coffee companies in our core market areas. The historical
annualized sales of these businesses totaled a combined $4.2 million.

To date, we have not experienced significant problems in integrating
our acquired businesses with our existing operations. However, the acquisition
of new businesses, particularly ones of significant size and complexity, may
require management to devote substantial time and energy to the successful,
efficient and timely integration of operations, labor forces, administrative
systems (including accounting practices and procedures and management
information systems), and varying corporate cultures. A failure to realize
expected synergies could have an adverse effect on our business.

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Management believes that, despite such risks, our acquisition strategy
has been and continues to be a success. The combination with Crystal Rock
enabled us to nearly double our sales revenues, significantly accelerated our
Home & Office growth strategy and added to management depth.

The growth in our Home & Office delivery category has been
predominantly fueled by market expansion through our acquisition strategy, which
we have pursued mainly in New England and northern New York. We have also
experienced subsequent internal growth in those acquired markets following these
acquisitions.

We have also leveraged our distribution system to expand our product
lines. In particular, coffee, a product that is counter seasonal to water,
became the second leading product in the distribution channel, now accounting
for almost 10% of our total sales. We buy coffee under contracts that set prices
for a period of six to eighteen months, in order to maintain price and supply
stability. Because coffee is a commodity, we cannot ensure that future supplies
and pricing will not be subject to volatility in the world commodity markets.
Any interruption in supply or dramatic increase in pricing may have an adverse
effect on our business.

In the consumer retail market, we have taken advantage of our customer
relationships, quality water sources and bottling operations by co-packing
private label brands. Private labels are a growing portion of this category and
have become increasingly competitive with branded products in terms of price and
market share. In addition to providing increased bottling volume and
contributing margin, we believe this business enhances relationships with the
retailers we serve. Current customers include large northeast retail grocers
such as A&P, Giant Carlisle, Finast, Hannaford, Shop Rite, Stop & Shop, CVS, and
Tops, among others. In 2003, private label sales grew to account for 72% of our
consumer retail sales, representing 27% of our total sales.

To accommodate the growing demand for our bottled spring water
products, we have regularly increased our investment in plant and equipment.
When we were founded, our assets included one spring on 1.7 acres of land, a
9,000 square foot office facility and a bottling plant in Randolph, Vermont.
Since that time, we have acquired additional springs on approximately 65 acres
of land in Randolph. We have also built a second office, bottling and warehouse
facility of 32,000 square feet in Randolph, which we recently expanded to
approximately 72,000 square feet. In 2002, we added a second bottling line for
our retail consumer products, more than doubling the production capacity for
this category. We also lease a 67,000 square foot facility located on ten acres
in Watertown, Connecticut. This facility houses the bottling operations, our
largest Home & Office distribution center, and centralized customer service and
administrative offices for our Crystal Rock subsidiary. We also have a
five-gallon bottling facility near Albany, New York, and distribution centers
throughout New England and northern New York.

WATER SOURCES AND BOTTLING OPERATIONS

The primary sources of our natural spring water are springs located at
our property in Randolph, Vermont, and a spring owned by a third party in
Stockbridge, Vermont, that is subject to a water supply contract.

Percolation through the earth's surface is nature's best filter of
water. We believe that the exceptionally long percolation period of natural
spring water in the north central Vermont area and, in particular, in the area
of our springs, assures a high level of purity. Moreover, the long percolation
period permits the water to become mineralized and pH balanced.

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We believe that the age and extended percolation period of our natural
spring water provides the natural spring water with certain distinct attributes:
a purer water, noteworthy mineral characteristics (including the fact that the
water is sodium free and has a naturally balanced pH), and a light, refreshing
taste.

In addition to drawing water from our own springs, we buy bulk
quantities of water from natural springs owned or operated by non-affiliated
entities. All of these springs are approved by the State of Vermont as sources
for natural spring water. During fiscal year 2003, purchases of spring water
from a source in Vermont that is not owned by or affiliated with us amounted to
approximately 60% of our usage of spring water. We are actively exploring the
acquisition of additional spring sources that would enable us to reduce our
reliance on third-party springs.

We have for several years bought spring water from a source in
Stockbridge, Vermont. Until late 1999, we had no contract with respect to this
source. Commencing in November 1999, we obtained a 50-year water supply contract
to purchase, on a first priority basis, up to 5,000,000 gallons per month from
the spring owner. Because this amount is well in excess of our current needs and
within the apparent capacity of the spring, we believe that we can readily meet
our bulk water supply needs for the foreseeable future.

In 2002, we signed a 20-year agreement with the Town of Bennington,
Vermont to purchase water from a spring owned by the town. Under that agreement,
we can use up to 100,000 gallons a day from this site. We plan to use this water
primarily in our Halfmoon, New York bottling facility. Presently, we have yet to
use water from this site.

An interruption or contamination of any of our spring sites would
materially affect our business. We believe that we could find adequate supplies
of bulk spring water from other sources, but that we might suffer inventory
shortages or inefficiencies, such as increased purchase or transport costs, in
obtaining such supplies.

Water from the local municipality is the primary raw source for the
Crystal Rock(R) brand. The raw water is purified through a number of processes
beginning with filtration. Utilizing carbon and ion exchange filtration systems,
we remove chlorine and other volatile compounds and dissolved solids. After the
filtration process, impurities are removed by reverse osmosis and/or
distillation. We ozonate our purified water (the process of injecting ozone into
the water as an agent to prohibit the formation of bacteria) prior to storage in
four 30,000-gallon storage tanks. Prior to bottling, we add pharmaceutical grade
minerals to the water, including calcium and potassium, for taste. The water is
again ozonated and bottled in a fully enclosed clean room with a high efficiency
particulate air, or HEPA, filtering system designed to prevent any airborne
contaminants from entering the bottling area, in order to create a sanitary
filling environment.

If for any reason this municipal source for Crystal Rock(R) water were
curtailed or eliminated, we could, though probably at greater expense, purchase
water from other sources and have it shipped to the Watertown manufacturing
facility.

We are highly dependent on the integrity of the sources and processes
by which we derive our products. Natural occurrences beyond our control, such as
drought, earthquake or other geological changes, a change in the chemical or
mineral content or purity of the water, or environmental pollution may affect
the amount and quality of the water emanating from the springs we use. There

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is a possibility that characteristics of the product could be changed either
inadvertently or by tampering before consumption. Even if such an event were not
attributable to us, the product's reputation could be irreparably harmed.
Consequently, we would experience economic hardship. Occurrence of any of these
events could have an adverse impact on our business. We are also dependent on
the availability of water and the continued functioning of our bottling
processes. An interruption may result in an inability to meet market demand
and/or negatively impact the cost to bottle the products. Additionally, the
distribution of the product is dependent on other businesses.

Finally, the terrorist attacks of September 11, 2001 and any further
attacks could impact our operations negatively if such attacks result in a
prolonged or severe economic downturn. Further, because our products are
packaged for human consumption and could be considered a substitute for public
water infrastructure, there is a possibility that we or our products could be a
direct target of future terrorist attacks. Although management believes this
risk to be remote, any such act of terrorism or attempted act could be
catastrophic to our business or operations.

PRODUCTS

We sell our natural spring water in the retail consumer market under
the Vermont Pure(R) and Hidden Spring(R) brands, packaging the product in
various bottle sizes ranging from 8 ounces to 1.5 liters, and selling it in
single units and plastic shrinkfilm of six, eight, and twelve bottles. We sell
our products in 12-pack and 24-pack cases. In recent years, sales indicate that
the preferred container sizes are "single serve" sizes - 750 ml and 500 ml. We
use a sports cap on various product sizes to create convenience and add extra
value. We bottle consumer sizes in clear PET (polyethylene terephthalate)
recyclable bottles that are perceived in the marketplace as a high quality
package. Although the Crystal Rock(R) brand is bottled in this type of bottle
for retail sale, and in similar sizes, this outlet does not comprise a
significant amount of our sales.

We sell our three major brands in three and five gallon bottles to
homes and offices throughout New England and New York. In general, Crystal
Rock(R) is distributed in southern New England, while Vermont Pure(R) and Hidden
Spring(R) are distributed in northern New England and upstate and western New
York. We rent water coolers to customers to dispense bottled water. Our coolers
are available in various consumer preferences such as cold, or hot and cold,
dispensing units. In conjunction with our Home & Office accounts, we also
distribute a variety of coffee, tea and other hot beverage products and related
supplies, as well as other consumable products used around the office. We offer
vending services in some locations. We rent or supply multi-burner coffee
machines to customers. In addition, we supply whole beans and coffee grinders
for fresh ground coffee and cappuccino machines to restaurants. We are the
exclusive office coffee distributor of Baronet Coffee in New England, New York
and New Jersey. In addition to Baronet Coffee, we sell other national brands,
most notably, Green Mountain Coffee Roasters.

MARKETING AND SALES OF BRANDED PRODUCTS

Marketing

We generally market our products as "premium" domestic bottled water
products in two categories.

Home & Office Delivery

We distribute and market our water in five and three-gallon bottles as
"premium" bottled

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water products. We seek brand differentiation by offering quality service. Home
& Office sales are generated and serviced using our own facilities, employees
and vehicles.

We also use telemarketers and outside/cold-call sales personnel to
market our Home & Office delivery. We support this sales effort through
promotional giveaways and Yellow Page advertising, as well as radio, television
and billboard advertising campaigns. We also sponsor local area professional
sports and professional sporting events, participate in trade shows, and
endeavor to be highly visible in community and charitable events.

We market our Home & Office delivery service throughout most of New
England and New York.

Retail Consumer (PET)

In the retail consumer category, consumers distinguish a premium
bottled water product from other available bottled water products by packaging
consisting of small portable containers, typically clear plastic PET recyclable
bottles. We believe that this is the "ultimate" consumer bottle package because
it is clean, clear, light and recyclable, and generally perceived by consumers
to be higher quality. We also believe that the high quality packaging of our
products enhances their image as premium domestic bottled water products.

We endeavor to price our Vermont Pure(R) brand at a level that is
competitive with other domestic premium brands, but lower than imported premium
water products. Hidden Spring(R) brand products are similarly packaged and sold
to retail grocery and convenience markets. Both of these brands, as well as
Crystal Rock(R), are marketed from our own delivery routes.

We market the Crystal Rock(R) brand by providing the same consistent,
refreshing taste in a small package that customers have relied on from their
coolers in their homes and offices. We also distribute Crystal Rock(R) products
for sponsorship of organizations and events.

We market our spring water products such as the Vermont Pure(R) brand
by highlighting the unique characteristics of our water, namely a natural spring
source, purity, mineral composition and desirable taste. We also strive to use
the image of the State of Vermont in our marketing and brand identification. We
believe that consumers feel that products originating from Vermont have a
general reputation for being pure, wholesome, trustworthy and natural.

We have focused our consumer product marketing and sales activities in
the eastern and mid-western United States. We currently distribute our products
in the New England, New York, New Jersey, mid-Atlantic and northern mid-western
states and the northern Virginia - Washington, D.C. - Baltimore metropolitan
area.

Slotting Fees

To achieve placement of our retail consumer products in certain
supermarket chains and individual supermarket stores, we must sometimes purchase
shelf space by paying slotting fees. Typically, supermarket chains and prominent
local supermarkets impose these charges as a one time payment before the
products are permitted in the store or chain. Other types of retail outlets,
such as individual convenience stores and delicatessens, impose slotting fees
less frequently. These fees are negotiated on an individual basis. As we have
become better established and as our brands have achieved greater recognition,
we have become less dependent on slotting fees to gain space.

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Nevertheless, like many producers of food products, we still pay slotting fees
in some cases, and expect to continue to do so.

Advertising and Promotion

We advertise our products primarily through print, television and radio
media. In connection with this advertising, we use point of sale, in-store
displays, price promotions, store coupons, free-standing inserts and cooperative
and trade advertising. We have also actively promoted our products through
sponsorship of various organizations and sporting events. In recent years, we
have sponsored professional golf and tennis events, as well as major ski areas
and sports arenas, and various charitable and cultural organizations, such as
Special Olympics, the National Association of Breast Cancer Organizations, the
Multiple Sclerosis Society, and the Vermont Symphony Orchestra.

Sales and Distribution

Home & Office Delivery

We sell and deliver products directly to our customers using our own
employees and route delivery trucks. We make deliveries to customers on a
regularly scheduled basis. We bottle our water at our facilities in Watertown,
Connecticut, Randolph, Vermont, and Halfmoon, New York. We maintain numerous
distribution locations throughout our market area. From these locations we also
distribute dispensing equipment, a variety of coffee, tea and other refreshment
products, and related supplies. We ship between our production and distribution
sites using both our own and contracted carriers.

We use outside distributors in areas where we currently do not
distribute our products. Distributor sales represented less than 2% of total
revenue in 2003.

We continue to pursue an acquisition strategy to purchase independent
Home & Office bottlers and distributors in New England and New York State.
Management's decision to expand in this market has been driven by, among other
things, attractive margins and good cash flows from equipment rentals, as well
as by the advantages of product diversification. Moreover, the Vermont Pure(R)
and Crystal Rock(R) brands in the multi-gallon or Home & Office setting affords
consumers an opportunity to sample the product, which we believe augments retail
sales and contributes to brand awareness.

Retail Consumer (PET)

We use major beverage distributors to distribute most of our retail
consumer products, while we distribute our Home & Office products directly.
Using distributors is typical in the beverage industry as an efficient use of
capital for maximum market penetration. Beverage distributors purchase the
products of many companies and then wholesale them to retail chains or make bulk
retail sales. Distributors generally have established relationships with local
retail outlets for beverage products and facilitate obtaining shelf space.
Occasionally, we sell our products directly to grocery store chains.

We distribute our Vermont Pure(R) brand using a number of distributors.
We are obligated to supply the distributors with their requirements of the
Vermont Pure(R) brand at established prices. Arrangements with the distributors
of the Hidden Spring(R) brand are, in general, less restrictive.

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We ship our consumer products from our bottling facilities in Randolph,
Vermont by common carrier either directly to beverage distributors and retail
outlets or to authorized warehouses for later distribution to beverage
distributors and retail outlets. Storage is charged on a per pallet basis.
Transportation costs vary according to the distance of the shipment.

We employ a sales force of four people for retail and distributor
coverage on a product line basis. Our sales personnel act as a liaison among
distributors, customers and ourselves for ordering product, facilitating
distribution, servicing retail outlets, and coordinating warehouse distribution.
Sales personnel actively seek to expand the number of retail outlets and
distributors, and they participate in overall market development.

CONTRACT PACKAGING

In recent years, our fastest growing products in the retail consumer
category have been private label products. We bottle private label products in
essentially the same sizes and configurations as for our branded products for
grocery, drug, and convenience store chains, using their label. As the retailers
have entered the market, they have preferred natural spring water for the
product that they market.

Contract packaging is a growing part of the retail consumer marketplace
and is very price competitive. We seek opportunities for contract packaging for
a variety of reasons, including the fact that it develops favorable
relationships with retail chains and provides volume to fill bottling capacity.
For the past three fiscal years, contract packing represented the most
significant growth portion of our retail consumer product sales revenue - more
than doubling in 2002 and increasing 26% in 2003. Private label revenue was 27%
of our total sales in 2003 compared to 20% in 2002 and 9% in 2001.

We also package five gallon Home & Office containers, on a limited
basis, for third parties. These sales represented less than 2% of sales in the
most recent fiscal year.

SUPPLIES

We currently source all of our raw materials from outside vendors. In
the retail PET business, we source PET bottles, caps and corrugated packaging
under supply agreements ranging from one to three years. Pricing is fixed in the
agreement with pass through formulas for price increases or decreases based on
total market prices for these commodities. Due to increases in demand or
shortage of key raw materials, we have, at times, had difficulty procuring raw
materials. Supply shortages or subsequent increases in pricing of these
materials have historically had an adverse effect on our expense structure.

We entered into a new supply agreement for bottles effective January 1,
2003 that enables us to further reduce the weight and cost of our bottles. In
recent years, we have effectively reduced our cost per case for bottles due to
the reduction in gram weight of resin. In addition, this reduction has had a
favorable impact on the environment, reducing the amount of plastic in our
containers and the amount of plastic entering the waste stream by over 1,000,000
pounds per year. Management is constantly undertaking further raw material cost
saving initiatives for caps, plastic, and corrugated packaging. Notwithstanding
these expectations, we may experience shortages or unscheduled price increases
that would adversely effect our cost of goods.

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The merger of Crystal Rock and Vermont Pure has nearly doubled the size
of our operations in the Home & Office category and, as a result, afforded us
the opportunity to increase our combined buying power for such things as
bottles, dispensing equipment, supplies, and administrative services. We have
experienced some success in this area and, as one of the largest Home & Office
distributors in the country, we expect to capitalize on volume to continue to
reduce costs. We are a member of the Quality Bottlers Cooperative, or QBC, a
purchasing cooperative comprised of some of the largest independent Home &
Office water companies in the United States. QBC acts as a purchasing and
negotiating agent to acquire national pricing for the cooperative on common
materials such as bottles, water coolers, cups, and other supplies. QBC believes
that due to its size it can effectively purchase equipment and supplies at
levels competitive to larger national entities. We also believe that our
relationship with other QBC members can provide access to potential acquisition
targets.

In all aspects of our business, we rely on trucking and fuel to receive
raw materials and transport and deliver finished product. Consequently, the
price of fuel significantly impacts the cost of our products. We purchase our
own fuel for our Home & Office delivery and use third parties for transportation
of raw materials and retail consumer product. While volume purchases and hedging
can help control erratic fuel pricing, market conditions ultimately determine
the price. We have entered into some agreements with haulers and fuel vendors in
an effort to control costs, but substantial changes in fuel prices, including,
for example, increases due to hostilities in the Middle East, would likely
affect our profitability.

No assurance can be given that we will be able to obtain the supplies
we require on a timely basis or that we will be able to obtain them at prices
that allow us to maintain the profit margins we have had in the past. Any raw
material disruption or price increase may result in an adverse impact on our
financial condition and prospects.

SEASONALITY

Our business is seasonal, with the retail consumer portion of the
business being more seasonal than the Home & Office market. Coffee sales are
counter seasonal to water. The period from June to September represents the peak
period for sales and revenues due to increased consumption of beverages during
the summer months in our core Northeastern United States market. As the larger
share of total sales has trended toward the Home & Office category, our
business, as a whole, has become less seasonal.

COMPETITION

Management believes that bottled water historically has been a regional
business in the United States. As a result, there are numerous bottling
operations within the United States producing a large number of branded products
that are offered in local supermarkets and other retail outlets in the smaller
consumer sizes and sold to the Home & Office markets in one gallon and multiple
gallon containers.

The bottled water market in this country is dominated by large
multi-national companies such as Nestle (Perrier Group), and Danone/Suntory
Water Group. Perrier markets such regional brands as Poland Spring, Deer Park,
Ice Mountain, Great Bear, Arrowhead, Calistoga, Ozarka, Zephyrhills, and
Aberfoyle Springs, and the Aqua-Cool division of Ionics. Groupe Danone
distributes Evian, Dannon, and Naya nationally. Danone/Suntory markets primarily
through the Home & Office channel regional brands such as Sparkletts, Belmont
Springs, Kentwood, Crystal Springs, Sierra

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Springs, and Hinckley Springs. The entry of Pepsi Cola (Aquafina) and Coca-Cola
(Dasani) into the PET retail segment, leveraging their production and
distribution infrastructure, has significantly altered the bottled water
industry. All of these global competitors have greater resources and their
brands are often better established than our brands.

We also face increased competition from Canadian suppliers at low
prices due to the exchange rate differential and governmental subsidies in the
retail PET business. Additionally, there are well-established regional water
companies with operations that could adversely affect our business. We also face
competition from the fast growing "private label" and contract-packaged brands
of natural spring water. These brands compete on a low-price basis and often
occupy premium shelf space because they are retailer brands.

The Home & Office market has several national or large competitors such
as Perrier Group (Poland Spring, Deer Park, and Great Bear), and Danone/Suntory
(Belmont Springs). Additionally, we compete with smaller regional bottlers such
as Monadnock in the Boston area, Leisure Time in the Hudson Valley of New York,
and Mayer Brothers in Buffalo.

With our Vermont Pure(R) brand, we compete on the basis of pricing,
customer service, and quality of our products, the image of the State of
Vermont, attractive packaging, and brand recognition. With the Crystal Rock(R)
brand, we compete on the basis of the purity of the distilled product with
minerals added back for taste. We consider our trademarks, trade names and brand
identities to be very important to our competitive position and defend our
brands vigorously.

We feel that installation of filtration units in the home or commercial
setting poses a competitive threat to the business. To address this, we make
available plumbed-in filtration units and servicing contracts on a limited
basis.

As the retail industry consolidates, we are increasingly subject to
competition from large multinational companies with more resources and product
lines which could give them an advantage in selling, promoting, bottling, and
delivering products. We have one plant devoted to bottling retail size packages,
which to some extent hinders our ability to react to competitive changes in a
larger marketplace. In addition, a substantial event that incapacitated the
facility could result in an inability to satisfy customer needs.

Consolidation of the retail and distribution trade has limited the
number of potential customers in the marketplace and increased competition to
obtain their business. If this trend were to continue, it could hamper our
ability to sell our retail products for an adequate profit margin.

In the Home & Office segment, competition from non-traditional sources
is changing the marketplace. The two most notable examples are water filtration
as a substitute for purchasing water and cheaper coolers from offshore sources,
making customer purchasing a more viable alternative to leasing. We are reacting
to these changes by integrating these options into our business. If we are not
able to successfully integrate them into our business, our sales and profits
could decrease.

TRADEMARKS

We sell our bottled water products under the trade names Vermont Pure
Natural Spring Water(R), Crystal Rock(R), Hidden Spring(R), and Stoneridge(R).
We have rights to other trade names, including Pequot Natural Spring Water(R),
Excelsior Spring Water(R), Happy Spring Water(R),

11



Manitock Spring Water(R), and Vermont Naturals(R). Our trademarks as well as
label design are registered with the United States Patent and Trademark Office.

GOVERNMENT REGULATION

The Federal Food and Drug Administration, or FDA, regulates bottled
water as a "food." Accordingly, our bottled water must meet FDA requirements of
safety for human consumption, of processing and distribution under sanitary
conditions and of production in accordance with the FDA "good manufacturing
practices." To assure the safety of bottled water, the FDA has established
quality standards that address the substances that may be present in water which
may be harmful to human health as well as substances that affect the smell,
color and taste of water. These quality standards also require public
notification whenever the microbiological, physical, chemical or radiological
quality of bottled water falls below standard. The labels affixed to bottles and
other packaging of the water are subject to FDA restrictions on health and
nutritional claims for foods under the Fair Packaging and Labeling Act. In
addition, all drinking water must meet Environmental Protection Agency standards
established under the Safe Drinking Water Act for mineral and chemical
concentration and drinking water quality and treatment which are enforced by the
FDA.

We are subject to the food labeling regulations required by the
Nutritional Labeling and Education Act of 1990. We believe we are in substantial
compliance with these regulations.

We are subject to periodic, unannounced inspections by the FDA. Upon
inspection, we must be in compliance with all aspects of the quality standards
and good manufacturing practices for bottled water, the Fair Packaging and
Labeling Act, and all other applicable regulations that are incorporated in the
FDA quality standards.

In May 1996, new FDA regulations became effective that redefined the
standards for the identification and quality of bottled water. We believe that
we meet the current regulations of the FDA, including the classification as
spring water.

We also must meet state regulations in a variety of areas. The
Department of Health of the State of Vermont regulates water products for
purity, safety and labeling claims. Bottled water sold in Vermont must originate
from an "approved source." The water source must be inspected and the water
sampled, analyzed and found to be of safe and wholesome quality. The water and
the source of the water are subject to an annual "compliance monitoring test" by
the State of Vermont. In addition, our bottling facilities are inspected by the
Department of Health of the State of Vermont.

Our product labels are subject to state regulation (in addition to the
federal requirements) in each state where the water products are sold. These
regulations set standards for the information that must be provided and the
basis on which any therapeutic claims for water may be made. We have received
approval from every state for which we have sought approval and can distribute
our brands in 49 states.

The bottled water industry has a comprehensive program of
self-regulation. We are a member of the International Bottled Water Association,
or IBWA. As a member, our facilities are inspected annually by an independent
laboratory, the National Sanitation Foundation, or NSF. By means of unannounced
NSF inspections, IBWA members are evaluated on their compliance with the FDA
regulations and the association's performance requirements, which in certain
respects are more stringent than those of the federal and various state
regulations.

12



EMPLOYEES

As of January 22, 2004, we had 367 full-time employees and 29 part-time
employees. None of the employees belongs to a labor union. We believe that our
relations with our employees are good.

Our continued success will depend in large part upon the expertise of
senior management. On October 5, 2000, Timothy G. Fallon, Chairman and Chief
Executive Officer; Peter K. Baker, President; John B. Baker, Executive Vice
President; and Bruce MacDonald, Chief Financial Officer, Treasurer and Secretary
entered into five-year employment contracts with the Company. These agreements
do not prevent these employees from resigning. John Baker's contract has a
"reduced employment" option that became available to him in April 2002 that
allows for part-time employment at Mr. Baker's option. To date, Mr. Baker has
not exercised this option.

The departure or loss of Mr. Fallon or Mr. Peter Baker in particular
could have a negative effect on our business and operations.

ADDITIONAL AVAILABLE INFORMATION

Our principal Internet address is www.vermontpure.com. We make our
annual, quarterly and current reports, and amendments to those reports,
available free of charge on www.vermontpure.com, as soon as reasonably
practicable after we electronically file such material with, or furnish it to,
the SEC. Reports of beneficial ownership of our common stock, and changes in
that ownership, by directors and officers on Forms 3, 4 and 5 are likewise
available free of charge on our website.

ITEM 2. PROPERTIES.

We own office, bottling and warehouse properties and natural springs in
Randolph, Vermont. We also rent, on a monthly basis, an office in White Plains,
New York.

We rent public warehouse space in different locations from time to time
for the purpose of the trans-shipment of our bottled water products to our
distributors and retailers. This space is rented on a per pallet basis.

As part of our Home & Office delivery operations, we have entered into
or assumed various lease agreements for properties used as distribution points
and office space. The following table summarizes these arrangements:

13







Location Lease expiration Sq. Ft. Annual Rent
-------- ---------------- ------- -----------

Williston, VT Month-to-Month 8,500 $ 61,995
Waltham, MA December, 2008 11,760 $ 108,780
Londonderry, NH April, 2005 4,800 $ 27,500
Rochester, NY January, 2007 15,000 $ 89,400
Buffalo, NY September, 2005 10,000 $ 60,000
Syracuse, NY December, 2005 10,000 $ 33,420
Halfmoon, NY October, 2011 22,500 $ 125,043
Plattsburgh, NY August, 2004 3,640 $ 20,568
Watertown, CT October, 2010 67,000 $ 360,000
Stamford, CT October, 2010 22,000 $ 216,000
White River Junction, VT March, 2004 3,275 $ 16,211
Waterbury, CT June, 2007 19,360 $ 91,974


In conjunction with the Crystal Rock merger, we entered into ten-year
lease agreements to lease the buildings that are utilized for operations in
Watertown and Stamford, Connecticut. The landlord for the buildings is a trust
with which Henry, John, and Peter Baker, and Ross Rapaport are affiliated.

We expect that these facilities will meet our needs for the next
several years.

ITEM 3. LEGAL PROCEEDINGS.

In August 2003 we filed a lawsuit in federal court in Massachusetts
against Nestle Waters North America, Inc. and its parent company, Nestle S.A.
Our lawsuit alleges that Nestle has engaged, and continues to engage, in false
and misleading advertising of its Poland Spring(R) brand of bottled water, and
that Nestle has marketed and sold, and continues to market and sell, Poland
Spring(R) as "spring water" with the knowledge that it is not spring water and
does not meet the scientific, regulatory or plain English definitions of the
term. We believe that these practices have helped Nestle, one of our major
competitors, to capture a very significant market share of the bottled water
market.

We have made claims under the federal Lanham Act, which creates civil
liability for any person who, in commercial advertising or promotion,
misrepresents the nature, characteristics, qualities or geographic origin of
goods, services or commercial activities. We have also made claims under
corresponding provisions of unfair trade practice laws in approximately 25
states that provide a private right of action for such violations. We are
seeking an injunction that would require Nestle not to engage in false
advertising and to publish corrective advertising that would retract its false
and misleading statements. We are also seeking monetary damages. Nestle has
filed a motion to dismiss the case on the grounds that we have failed to state a
proper claim. The court has not yet ruled on Nestle's motion to dismiss.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

No matter was submitted to a vote of security holders during the
quarter ended October 31, 2003.

14


PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

Our Common Stock is traded on the American Stock Exchange, or AMEX,
under the symbol VPS. The table below indicates the range of the high and low
daily closing prices per share of Common Stock as reported by AMEX.



Fiscal Year Ended October 31, 2003

First Quarter $4.40 $3.54
Second Quarter $4.15 $3.00
Third Quarter $3.92 $3.05
Fourth Quarter $3.70 $3.33

Fiscal Year Ended October 31, 2002

First Quarter $5.50 $3.65
Second Quarter $5.36 $4.70
Third Quarter $4.99 $3.70
Fourth Quarter $4.89 $3.30


The last reported sale price of our Common Stock on AMEX on January 14,
2004 was $3.13 per share.

We had 390 record owners of our Common Stock as of January 14, 2004. As
of that date, we believe that there were approximately 3,200 beneficial holders
of our Common Stock.

No dividends have been declared or paid to date on our Common Stock,
and we do not anticipate paying dividends in the foreseeable future. We follow a
policy of cash preservation for future use in the business.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS.

The following table sets forth additional information as of October 31,
2003, about shares of our Common Stock that may be issued upon the exercise of
options and other rights under our existing equity compensation plans and
arrangements, divided between plans approved by our stockholders and plans or
arrangements that were not required to be and were not submitted to our
stockholders for approval.

15




(a) (b) (c)
- --------------------------------------------------------------------------------------------------------------------
Number of Securities
remaining available for
Number of Securities to be Weighted-average exercise future issuance under
issued upon exercise of price of outstanding equity compensation plans
outstanding options, options, warrants and (excluding securities
Plan Category warrants and rights rights reflected in column (a)).
- --------------------------------------------------------------------------------------------------------------------

Equity compensation plans
approved by security holders 1,988,486 $3.10 657,697
- --------------------------------------------------------------------------------------------------------------------
Equity compensation plans not
approved by security holders
(1)(2)(3) 490,335 $2.50 -0-
- --------------------------------------------------------------------------------------------------------------------
Total 2,478,821 $2.98 657,697
- --------------------------------------------------------------------------------------------------------------------


(1) On July 24, 1996, we granted non-qualified stock options to each of Robert
Getchell, Beat Schlagenhauf, Norman Rickard, and David Preston to acquire 30,000
shares of our Common Stock for a per share price of $2.50. The options expire in
July 2006. Each grantee was a director at the time of grant and received the
option as a performance incentive. The material features of these plans are
substantially similar to those of the stockholder-approved plans.

(2) On September 12, 1997, we granted non-qualified stock options to David
Preston to acquire 26,000 shares of our Common Stock, and to each of Robert
Getchell, Beat Schlagenhauf, and Norman Rickard to acquire, in each case, 22,000
shares of our Common Stock for a per share price of $2.50. The options expire at
various times between September 2004 and December 2005. Each grantee was a
director at the time of grant and received the option as a performance
incentive. The material features of these plans are substantially similar to
those of the stockholder-approved plans.

(3) In an agreement dated November 4, 1994, and modified on September 12, 1997,
we granted non-qualified stock options to Tim Fallon to acquire 293,335 shares
of our Common Stock for a per share price of $2.50. The options expire on
December 1, 2004. In February 2002, Mr. Fallon exercised 25,000 of these
options. On July 24, 1996 we granted an additional 10,000 shares of our Common
Stock of non-qualified stock options at an exercise price of $2.50 per share.
The material features of these plans are substantially similar to those of the
stockholder-approved plans.

SECURITIES SOLD AND EXEMPTION FROM REGISTRATION CLAIMED.

On January 2, 2003, the Corporation issued shares of the Company's
Common Stock, at a per share price of $4.33, to the following Directors of the
Company in lieu of the board fees owed them for calendar year 2002:



Director Number of Shares Aggregate Price
- -------- ---------------- ---------------

Norman Rickard 3,619 $15,200
Beat Schlagenhauf 2,714 $11,400
Ross Rapaport 2,952 $12,400


16


Effective as of June 30, 2003, the following directors purchased shares
of the Company's Common Stock at a per share price of $3.49, pursuant to their
right to accept a portion of their compensation as directors in stock.
Certificates representing these shares were issued in January 2004.



Director Number of Shares Aggregate Price
- -------- ---------------- ---------------

Norman Rickard 2,135 $7,451
Beat Schlagenhauf 1,504 $5,249
Ross Rapaport 1,791 $6,251


Each such transaction was exempt from registration under the Securities
Act of 1933 as a private placement under Section 4(2) thereof.

PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS DURING
THE FOURTH QUARTER.

None.

ITEM 6. SELECTED FINANCIAL DATA.

The selected consolidated financial data set forth below should be read
in conjunction with our financial statements and footnotes and "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
appearing elsewhere in this report. The historical results are not necessarily
indicative of the operating results to be expected in the future.



Fiscal Years Ended
October 31, October 31, October 31, October 31, October 30,
2003 2002 2001 2000 1999
------------ ------------ ------------ ------------- -----------

Net sales $ 76,195,246 $ 71,720,145 $ 64,858,277 $ 32,972,481 $28,864,737
Net income (loss) $ 1,352,555 $ 2,509,455 $ 1,168,844 $ (2,382,678) $ 3,398,641
Net income (loss)
per share-diluted $ .06 $ .11 $ .06 $ (.22) $ .31
Total assets $111,334,064 $109,334,071 $106,131,155 $110,825,640 $33,834,230
Long term obligations $ 48,273,782 $ 46,539,557 $ 47,851,386 $ 51,428,257 $13,733,268


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

FORWARD-LOOKING STATEMENTS

When used in the Form 10-K and in our future filings with the
Securities and Exchange Commission, the words or phrases "will likely result,"
"we expect," "will continue," "is anticipated," "estimated," "project," or
"outlook" or similar expressions are intended to identify "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. We wish to caution readers not to place undue reliance on any such
forward-looking statements, each of which speak only as of the date made. Such
statements are subject to various risks and uncertainties that could cause
actual results to differ materially from historical earnings and those presently
anticipated

17


or projected. We have no obligation to publicly release the result of any
revisions which may be made to any forward-looking statements to reflect
anticipated or unanticipated events or circumstances occurring after the date of
such statements.

RESULTS OF OPERATIONS

Performance Overview - Recent Trends

Our net income declined from fiscal year 2002 to fiscal year 2003. In
addition, our operating results for fiscal year 2003 have been affected by
significant decreases in gross margin. In general, these decreases are
attributable to lower sales and higher costs for raw materials, direct labor and
operating overhead.

The sluggish economic environment in our core markets has had a
negative effect on sales in the Home & Office segment. Net of acquisitions,
these conditions have resulted in lower volume through loss of customers,
reduced business with continuing customers, and increased competition causing
lower average selling prices. In addition, those products that reflect increased
sales are lower margin products. The retail segment has been transformed by
competition. Price cuts by large competitors in the branded market have
significantly reduced sales of our branded products. An increase in sales of
private label products has more than made up for this revenue. However, the
competitive environment has continued to decrease pricing for all products in
this segment. Although increased volume and bottling efficiencies have more than
offset commodity (PET plastic) price increases, it has not offset the reduction
in selling prices. The result was a lower gross margin percentage in the retail
segment compared to previous years.

Fuel costs have increased both transportation and plastic costs. Higher
insurance costs have affected both employee benefits and property and casualty
expenses.

Despite these adverse trends, current profitability levels and
continued positive cash flow have allowed us to continue to service our debt,
fund capital expansion, and continue our acquisition strategy.

Results of this fiscal year have not altered our strategic direction,
even though growth and profitability trends have changed in the current fiscal
year compared to the past several years. We believe that variable external
factors such as economic conditions and commodity pricing will not change
current trends in the near term. While no assurance can be given that these
factors will change or moderate in the foreseeable future, we continue to
position our business so that cyclical improvements that have characterized
these and similar factors in the past are more likely to produce growth and
improve our profitability.

Fiscal Year Ended October 31, 2003 Compared to Fiscal Year Ended October 31,
2002

Sales

Sales for 2003 were $76,195,000 compared to $71,720,000 for 2002, an
increase of $4,475,000 or 6%.

Sales through our Home & Office distribution channel increased to
$49,854,000 in 2003 from $49,068,000 in 2002, an increase of $786,000 or 2%. The
increase was a result of several small

18


acquisitions. Net of the acquisitions, sales were down 5%, primarily due to
lower sales prices and lower demand for products in this segment.

The comparative breakdown of sales of the product lines within the
segment is as follows:



Product Line 2003 2002 Difference % Diff.
---- ---- ----------
(in 000's $) (in 000's $) (in 000's $)
- --------------------------------------------------------------------------------

Water $24,030 $24,738 $ (708) (3%)

Coffee and Other Products 17,284 15,581 1,703 11%

Equipment Rental 8,540 8,749 (209) (2%)
------- ------- -------- --

Total $49,854 $49,068 $ 786 2%


Water - Sales were favorably affected by $260,000 of sales attributable
to acquisitions made during the year. A 1% decrease in delivered bottles, net of
acquisitions, accounted for $523,000 of the decrease in sales. The decreased
volume was a result of lower market demand due to the economic environment and
competition from the filtration market. The average selling price per delivered
bottle decreased 2% as a result of competitive pressures in our core market. In
aggregate, the change in price amounted to $445,000 of the decrease in sales for
this line.

Coffee and Other Products - The acquisition of a large office coffee
distributor during the year increased sales $653,000. In addition, revenue
increased $707,000 from administrative fees to recapture increased fuel costs in
the third quarter and the recovery of bottle deposits not returned.

Equipment Rental - Water cooler rental was down as a result of the
lower market demand referred to above and competition from retail outlets
selling units. Placements were down less than 1% and average price was down 2%,
resulting in an aggregate decrease in rentals of $202,000. Brewer rentals
increased slightly as a result in demand for single serve units.

Sales of our consumer retail products increased to $22,382,000 in 2003
from $21,197,000 in 2002, an increase of $1,185,000, or 6%. Total case volume
increased 25% from fiscal year 2002. However, all of our lines face stiff
competition from national and regional brands. The result is that average
selling price decreased 15%.

The comparative breakdown of sales by product line for this segment is
as follows:



Brand 2003 2002 Difference % Diff.
---- ---- ----------
(in 000's $) (in 000's $) (in 000's $)
- -----------------------------------------------------------------------

Private Label $16,426 $13,075 $ 3,351 26%

Vermont Pure(R) 2,873 4,763 (1,890) (40%)

Hidden Spring(R) 3,083 3,359 (276) (8%)
------- ------- ------- --
Total $22,382 $21,197 $ 1,185 6%


Private Label - The increase in sales of private label products is
attributable to the acquisition of new customers and continued growth of market
demand. Sales volume increased 26% while average selling price fell 8% from 2002
to 2003.

Vermont Pure(R) & Hidden Spring(R) - Sales of branded products declined
as a result of a decrease in volume due to limited distribution options and
price due to the competitive environment.

19


Sales of water in the one-gallon size more than doubled in fiscal year
2003 to $3,959,000 from $1,455,000 in fiscal year 2002. The increase is
attributable to two major customers that started purchasing product in fiscal
year 2002.

Gross Profit/Cost of Goods Sold

Gross profit decreased to $34,952,000, or 46% of sales, in 2003 from
$36,137,000, or 50% of sales, in 2002. The decrease in gross profit was
attributable to lower average selling prices and higher costs. Gross profit for
the Home & Office segment decreased to $29,054,000, or 58% of sales, in 2002
from $30,009,000, or 61% of sales, in 2001. The decrease in gross profit was due
to lower sales volume and average selling prices, particularly for our higher
margin water-related products. In addition, increased cost of sales lowered
margins. The increase in cost of sales is attributable to higher insurance and
employee benefit costs, higher costs of production as a result of higher costs
of materials for bottles and labor, and higher service costs as a result of
lower sales volume per customer.

Gross profit for the consumer retail segment decreased to $5,229,000,
or 23% of sales, in 2003 from $5,732,000, or 27% of sales, in 2002. The decrease
in gross profit was attributable to the effect of lower average selling prices
despite higher sales volume. Lower average selling prices are attributable to a
change in competitive pressures affecting all products as well as a change in
product mix from branded to private label. Production costs were stable from
2002 to 2003 with savings from efficiency and volume being mitigated by
increases in energy-related raw materials.

Gross profit for the retail gallon segment increased to $669,000 in
2003 from $396,000 in 2002. The higher gross margin is attributable to higher
sales. However, a decrease in average selling prices due to competitive
pressures caused gross margin as a percentage of sales to decrease to 17% from
27% for the respective years.

Income from Operations/Operating Expenses

Total operating expenses increased to $28,294,000 in 2003 from
$27,024,000 in 2002, an increase of $1,270,000, or 5%. Operating expenses in the
Home & Office and gallon segments increased 6% and 52%, respectively, while
operating expenses decreased 3% in the retail segment. Higher operating costs,
combined with lower selling prices and higher production costs, resulted in a
decrease in income from operations of $2,454,000, to $6,659,000 in 2003 compared
to $9,113,000 in 2002.

Selling, general and administrative (SG&A) expenses were $26,802,000
and $25,084,000 for 2003 and 2002, respectively, an increase of $1,718,000, or
7%. For the Home & Office segment, SG&A expenses increased to $21,030,000 in
2003 from $19,515,000 in 2002, an increase of $1,515,000, or 8%. This increase
was primarily driven by an increase in the sales force to maintain and improve
sales volume. SG&A expenses in the retail segments increased 4% to $5,772,000 in
2003 from $5,569,000 the prior year. The increase of $203,000 was primarily
attributable to higher transportation, storage, and administrative costs
associated with higher sales volume.

Advertising expenses decreased 24% to $1,266,000 in 2003 from
$1,656,000 in 2002. Advertising for the retail segment totaled $465,000 in 2003
compared to $683,000 in 2002, a decrease of 32%. In the Home & Office segment,
advertising decreased 18% to $801,000 in 2003 from $973,000 in 2002. The
decrease is reflective of a sales strategy that focused more on direct sales
than advertising. Advertising for the retail segment totaled $462,000 in 2003
compared to

20


$683,000 in 2002, a decrease of 32%. As private label products make up a larger
part of our sales mix, less promotional support is required.

Amortization decreased to $186,000 in 2002 to $232,000 in 2003 because
certain acquisition agreements that we amortize have been fully amortized during
the year. We performed a test for impairment of goodwill in the second quarter
and determined that there is no impairment to the goodwill presently on the
balance sheet. An assessment of the value of goodwill will be completed annually
by an outside, independent firm. All amortization is accounted for in the Home &
Office segment.

Other compensation in fiscal year 2003 totaled $39,000 compared to
$52,000 in fiscal year 2002. This expense relates to compensation paid in
company stock.

Interest, Taxes, and Other Expenses

Net interest expense decreased to $4,413,000 in 2003 from $4,553,000 in
2002, a decrease of $140,000. This was reflective of lower market interest rates
on the variable portion of our senior debt and operating line of credit. Further
savings were mitigated by higher-than-market interest rate swaps that fixed a
portion of our senior debt, as discussed further in the next section. While we
expect to experience savings of as much as $600,000 in fiscal year 2004 from the
termination of current swap agreements, these savings could erode if market
rates increase considerably.

We had a loss of $42,000 on the sale of equipment in the normal course
of business compared to a loss of $228,000 last year.

Income before income tax expense was $2,204,000 for 2003 compared to
$4,260,000 in 2002. Lower taxable income resulted in a $900,000 decrease in
income tax expense from 2002 to 2003. The effective tax rate that we used to
compute our expense reduced slightly from 41% to 39%. For a reconciliation of
the effective and statutory expense, see Note 18 to our Notes to the
Consolidated Financial Statements. Our total effective tax rate is a combination
of federal and state rates for the states in which we operate. Historically, our
rate has been approximately 40% of income before taxes and we expect that to
continue.

Net Income

Lower interest and taxes did not offset lower prices and higher costs
mentioned earlier. As a result, net income decreased to $1,352,000 in 2003 from
$2,509,000 in 2002, a decrease of $1,157,000, or 46%.

Based on the weighted average number of shares of common stock
outstanding of 21,282,294 (basic) and 21,764,698 (diluted) during 2003, net
income was $.06 per share - basic and diluted. This compares to $.12 per share,
basic, and $.11 per share, diluted, in 2002.

We entered into a new swap agreement during the year ended October 31,
2003 as (described under Liquidity and Capital Resources). Cumulatively, the
fair value of our four outstanding swaps increased $785,000 during the year,
resulting in an unrealized loss of $36,000, net of taxes, over the life of the
instruments. This amount has been recognized as an adjustment to net income to
arrive at comprehensive income as defined by the applicable accounting
standards. Further, it has been recorded as a current liability and a decrease
in stockholders' equity on our balance sheet.

21


Fiscal Year Ended October 31, 2002 Compared to Fiscal Year Ended October 31,
2001

Sales for 2002 were $71,720,000 compared to $64,858,000 for 2001, an
increase of $6,872,000 or 12%.

Sales through our Home & Office distribution channel increased to
$49,068,000 in 2002 from $47,551,000 in 2001, an increase of $1,517,000 or 3%.
The increase was a result of an acquisition in our core southern New England
market. Sales were down 2%, exclusive of the acquisition, primarily due to a
decrease in sales of our non-water related products.

Home & Office sales were 68% of total sales in 2002, compared to 73% in
the previous year. Water sales totaled $24,738,000 in 2002 compared to
$23,027,000 in 2001, an increase of $1,711,000, or 7%. Coffee and other product
sales in this area were $15,581,000 in 2002 compared to $16,501,000 in 2001, a
decrease of $920,000 or 6%. Equipment rentals totaled $8,749,000 in 2002
compared to $8,023,000 in 2001, an increase of $726,000, or 9%. The increase in
water sales and equipment rentals was largely attributable to the acquisition
and growth in our northern New England and New York markets. Sales for the
category, in general, were negatively affected by poor economic growth
conditions, particularly in the southern New England market.

Sales of our consumer retail products increased to $22,652,000 in 2002
from $17,307,000 in 2001, an increase of $5,345,000, or 31%. The increase is
attributable to the private label brands which more than doubled from $6,893,000
in 2001 to $14,530,000 in 2002. This reflected growing market demand and the
addition of a major grocery chain and a national drug chain as customers during
the year. Vermont Pure(R) brand sales decreased 25% from $6,346,000 in 2001 to
$4,763,000 in 2002. Hidden Spring(R) brand sales decreased 17% from $4,068,000
in 2001 to $3,359,000 in 2002. We believe that the decrease in the branded
products for the year was due to the increasingly competitive nature of the
branded marketplace. Competition has affected both price and distribution
channels. As a consequence, there is no assurance that we can regain sales that
have been lost in the branded markets. Average selling price for the segment was
down 9% for 2002. We believe the reduction in average selling price was due to
competitive pressure for both branded and private label products. Furthermore,
in conjunction with new private label agreements, we added a one-gallon size
bottle during 2002, which is a lower priced product by volume compared to other
products.

Cost of goods sold for 2002 was $35,583,000, or 50% of sales, compared
to $29,803,000 or 46% of sales, for 2001. The increase in cost of goods sold, as
a percentage of sales, compared to the prior year was attributable to the
increase in consumer retail product costs and higher costs in the Home & Office
segment. Cost of goods sold was $19,059,000 in 2002 for the Home & Office
segment compared to $18,059,000 for the previous year. For the consumer retail
segment cost of goods sold was $16,524,000 in 2002 compared to $11,744,000 for
2001. Cost per unit of retail product remained stable from 2001 to 2002.

Gross profit increased to $36,137,000, or 50% of sales, in 2002 from
$35,055,000, or 54% of sales, in 2001. Gross profit as a percentage of sales
decreased by 4% as a result of lower average selling prices and higher costs.
The aggregate dollar increase was attributable to higher sales volume. Gross
profit for the Home & Office segment increased to $30,009,000, or 61% of sales,
in 2002 from $29,492,000, or 62% of sales, in 2001. The dollar increase in gross
profit was attributable to higher sales volume. The decrease in gross profit as
a percentage of sales was due to higher service costs in the segment. Gross
profit for the consumer retail segment increased to $6,128,000, or 27% of sales,
in 2002 from $5,563,000, or 32% of sales, in 2001. The dollar increase in gross

22


profit was attributable to higher sales volume. The decrease in gross profit as
a percentage of sales was due to lower average selling prices. Lower average
selling prices are attributable to a change in competitive pressures affecting
all products as well as a change in product mix from branded to private label.

Total operating expenses decreased to $27,024,000 in 2002 from
$28,178,000 in 2001, a decrease of $1,154,000, or 4%. Operating expenses for the
retail segment of the business increased to $6,304,000 in 2002 from $5,510,000
the previous year, an increase of $794,000, or 14%. Home & Office delivery
operating expenses decreased to $20,720,000 in 2002 from $22,668,000 the
previous year, a decrease of $1,948,000, or 9%.

Selling, general and administrative, or SG&A, expenses were $25,084,000
and $24,302,000 for 2002 and 2001, respectively, an increase of $782,000, or 3%.
SG&A expenses in the retail segment increased 16% to $5,569,000 in 2002 from
$4,824,000 the prior year. The increase was attributable to higher distribution
and storage costs associated with higher sales volume. For the Home & Office
segment, SG&A expenses increased to $19,515,000 in 2002 from $19,478,000 the
prior year.

Advertising expenses increased 26% to $1,656,000 in 2002 from
$1,317,000 in 2001. Advertising for the consumer retail segment totaled $683,000
in 2002 compared to $670,000 in 2001. In the Home & Office segment, advertising
increased 51% to $973,000 in 2002 from $646,000 in 2001. The substantial
increase was due to an effort to offset poor economic conditions with increased
visibility.

Amortization decreased from $2,544,000 in 2001 to $232,000 in 2002
because at the beginning of 2002 we implemented Statement of Financial
Accounting Standards No. 142, which stipulates that goodwill will not be
amortized. The pronouncement also stipulates that goodwill will be assessed
periodically for impairment. We completed a valuation of goodwill in the second
quarter and determined that there is no impairment to the goodwill presently on
the balance sheet. An assessment of the value of goodwill will be completed
annually. Other intangible assets continue to be amortized. All amortization is
accounted for in the Home & Office segment.

Other compensation in fiscal year 2002 totaled $52,000 compared to
$16,000 in fiscal year 2001. This expense is attributed to the exercise of stock
options.

Income from operations was $9,113,000 in 2002 compared to $6,877,000 in
2001, an increase of $2,236,000. The increase was a result of higher sales and
lower operating costs. Net interest expense decreased to $4,553,000 in 2002 from
$5,034,000 in 2001, a decrease of $481,000. This was reflective of lower market
interest rates on the variable portion of our senior debt and operating line of
credit. In 2002, we had a loss of $228,000 on sale of land and buildings in New
York and Vermont. As a result of the sale, we no longer own property in New
York. Also in 2002, we had miscellaneous expenses of $71,000 representing the
net of worker's compensation and tax settlements combined with income from the
sale of a trademark.

Income before taxes was $4,260,000 in 2002 compared to $1,849,000 in
2001, an improvement of $2,411,000. The increase is a result of higher sales and
lower amortization and interest.

23


We recorded net tax expense of $1,751,000 in 2002, reflecting an
effective tax rate of 41%, compared to $680,000 in 2001, an effective tax rate
of 37%. We had no deferred tax benefits available in 2002 since loss
carryforwards, for book purposes, have been fully utilized. Tax expense in 2001
was offset by a deferred tax benefit of $973,000. Our effective tax rate in 2001
was 37% compared to our assumed statutory rate of 40%. The rate was lowered by
the recognition of the deferred tax benefit, but the benefit was offset by
amortization from the Crystal Rock merger that is not deductible for tax
purposes. For a reconciliation of the effective and statutory expense, see Note
18 to our Notes to the Consolidated Financial Statements.

Based on the weighted average number of shares of common stock
outstanding of 21,091,837 (basic) and 22,035,269 (diluted) during 2002, net
income was $.12 per share - basic and $.11 per share - diluted. This compares to
$.06 per share under both methods in 2001.

As discussed above, we periodically execute interest rate swaps as part
of our strategy to curtail our interest rate risk. Such instruments are
considered hedges under SFAS No. 133 and 137. Since the instrument is intended
to hedge against variable cash flows, it is considered a cash flow hedge. As a
result, the change in the fair value of the derivative is recognized as other
comprehensive income (loss) until the hedged item is recognized in earnings. We
did not enter into any new swap agreements during the year ended October 31,
2002. Cumulatively, the fair value of our three outstanding swaps increased
$131,000 during the year resulting in a net decrease in value of $843,000 over
the life of the instruments. This amount has been recognized as an adjustment to
net income to arrive at comprehensive income as defined by the applicable
accounting standards. Further, it has been recorded as a current liability and a
decrease in owners' equity on our balance sheet.

LIQUIDITY AND CAPITAL RESOURCES

At October 31, 2003, we had working capital of $5,061,000. This
represents an increase of $1,287,000 from the $3,774,000 of working capital on
October 31, 2002. A significant amount of working capital was provided by the
restructuring of our debt.

On March 5, 2003 we refinanced our senior credit facility with Webster
Bank and other participants. The new credit facility refinanced $28.5 million of
existing senior debt, provided a working capital line of $6.5 million for a term
of two years, and makes available up to $15 million to be used for acquisitions
and the partial repayment of our outstanding 12% subordinated notes. Of the $15
million, up to $10 million is available for acquisitions in our Home & Office
delivery segment, and up to $5 million would have been available for the
repayment of subordinated debt if we were able to achieve specified financial
performance targets in fiscal year 2003. The targets were not met, so presently
that portion of the facility is not available for repayment of subordinated
debt.

The senior debt refinancing resulted in an improvement in working
capital in two ways. First, it extended the amortization of the term loan,
lowering payments in the earlier years, and thereby reclassifying less debt as
current. Second, it rolled the existing line of credit balance into the term
loan, thereby classifying it as long term debt.

In addition to the senior debt refinancing, we refinanced the 12%
subordinated notes that were due in 2007 with principal payments due on a
quarterly basis starting in fiscal year 2004. Under the new terms, the entire
balance of the notes will be due and payable on May 31, 2008. No principal
payments are scheduled prior to that date. Interest payments of $678,000 are
made quarterly.

24


The line of credit balance was $1.5 million at the time of the
refinancing. We borrowed up to $1.9 million from our operating line of credit as
a source of cash during the year to fulfill operating and capital needs. This
was repaid during the year. As of October 31, 2003, there was no outstanding
balance on the operating line of credit and we had borrowed $1.6 million for
acquisitions in our Home & Office segment. There is $921,000 committed for
letters of credit on the operating line. During 2003, we applied $3.5 million to
scheduled debt repayments. We were in compliance with all of our financial
covenants for the year ended October 31, 2003.

On June 11, 2003, we entered into an interest rate "swap" agreement
with Webster Bank in the notional amount of $10 million. The underlying debt for
this agreement is the new credit facility with Webster Bank described above. The
swap agreement fixes the interest rate for the notional amount for three years
at 1.74% plus the interest rate spread defined by the agreement, currently 2%.
On November 3, 2003, a separate swap agreement with Webster Bank matured. This
agreement was for a notional amount of $8 million at an interest rate of 6.57%
plus the applicable margin. As of the date of this report, the total amount of
our senior debt with fixed swap rates is $18 million. Another $8 million of
swapped debt will convert back to variable rates by July 2004. The new,
lower-priced swap contract combined with the aging of the older contracts
combined to reduce the unrealized loss that we book to recognize the value of
these contracts. This effectively contributed to increasing working capital.

In addition to our senior and subordinated debt commitments, we have
significant future cash commitments, primarily in the form of operating leases,
that are not reported on the balance sheet. The following table sets forth these
future commitments.



Coffee Purchase
Fiscal Year Debt Operating Leases Commitments Total

2004 $ 3,148,000 $2,003,000 $ 838,000 $ 5,989,000
2005 5,380,000 1,792,000 167,000 7,339,000
2006 4,007,000 1,523,000 5,530,000
2007 4,190,000 1,329,000 5,519,000
2008 34,697,000 1,168,000 35,865,000
Thereafter 0 1,823,000 1,823,000
----------- ---------- -----------
Total $51,422,000 $9,638,000 $ 1,005,000 $62,065,000


As of the date of this report, we have no other material contractual
obligations or commitments.

Receivables increased as result of higher sales, but inventory
decreased by $1.1 million as result of efficient management of transportation
and storage. This provided cash from operations. We have reduced our deferred
tax asset by $1,263,000 to reflect our utilization of net operating losses to
offset taxes that would have been payable for the period. We have reduced the
current portion and increased the long term portion of the deferred tax asset to
reflect current estimates of future utilization. There is a total deferred tax
asset of $2,249,000 as of October 31, 2003.

Net of acquisitions, we used $3.3 million for equipment purchases,
consisting mostly of coolers, brewers, bottles and racks related to Home &
Office distribution. Capital spending in fiscal

25


2003 was lower than the corresponding period in fiscal 2002 because of the
bottling line installed last year. In addition to borrowing $1.6 million for
acquisitions from our senior credit facility during 2003, we used $2.2 million
of cash generated internally and gave notes to the sellers totaling $200,000 to
complete the transactions. If the right opportunities become available, we
anticipate using our capital resources and financing from outside sources to
complete desirable acquisitions.

We commissioned and received an independent opinion concerning the fair
value of our Home & Office reporting unit during fiscal years 2002 and 2003. The
Home & Office segment is the unit through which acquisitions have been made and
corresponding goodwill has been booked. For both years the assessment determined
that there is no impairment of the goodwill that was booked as a result of these
acquisitions.

Factors Affecting Future Cash Flow

Lower debt service requirements for the new senior and subordinated
financing arrangements will provide more cash in future periods. However, we
will not receive additional proceeds from refinancing our debt in future years
as we did in 2003. Since we have relied on debt to finance our acquisition
strategy, lower market interest rates have significantly reduced our interest
costs. While interest rates are expected to stay low in the immediate future and
until economic conditions improve, we continue to be exposed to market rates.
See Item 7A for a discussion of interest rate risk. In addition, we would expect
inventory and capital spending in fiscal year 2004 to remain relatively
unchanged from 2003, which likewise will not increase the availability of cash.
We expect that cash on hand and cash generated from future operations combined
with the operating line of credit with Webster Bank will provide sufficient cash
flow for routine operations and growth in the foreseeable future. However, no
assurance can be given that this will be the case, and that adequate financing
at reasonable interest rates will be secured if more cash is needed.

We continue to pursue an active program of evaluating acquisition
opportunities. As a result, we anticipate using our capital resources and
financing from outside sources in order to complete any further acquisitions. We
have no other current arrangements with respect to, or sources of, additional
financing for our business or future plans. There can be no assurance that
financing will be available on acceptable terms or at all to execute future
plans.

Inflation has had no material impact on our performance.

CRITICAL ACCOUNTING POLICIES

The Securities and Exchange Commission has requested that filers report
their critical accounting policies. The SEC defines "critical accounting
policies" as those that require application of management's most difficult,
subjective or complex judgments, often as a result of the need to make estimates
about the effects of matters that are inherently uncertain and may change in
subsequent periods.

Our financial statements are prepared in accordance with generally
accepted accounting principles. Preparation of the statements in accordance with
these principles requires that we make estimates, using available data and our
judgment for such things as valuing assets, accruing liabilities, and estimating
expenses. The following is a list of what we feel are the most critical
estimations that we make when preparing our financial statements.

26


Accounts Receivable - Allowance for Doubtful Accounts

We routinely review our accounts receivable, by customer account aging, to
determine the collectibility of the amounts due based on information we receive
from the customer, past history, and economic conditions. In doing so, we adjust
our allowance accordingly to reflect the cumulative amount that we feel is
uncollectible. This estimate may vary from the proceeds that we actually
collect. If the estimate is too low we may incur higher bad debt expenses in the
future resulting in lower net income. If the estimate is too high, we may
experience lower bad debt expense in the future resulting in higher net income.

Fixed Assets - Depreciation

We maintain buildings, machinery and equipment, and furniture and fixtures to
operate our business. These assets have extended lives. We estimate the life of
individual assets to spread the cost over the expected life. The basis for such
estimates is use, technology, required maintenance, and obsolescence. We
periodically review these estimates and adjust them if necessary. Nonetheless,
if we overestimate the life of an asset or assets, at a point in the future, we
would have to incur higher depreciation costs and consequently, lower net
income. If we underestimate the life of an asset or assets, we would absorb too
much depreciation in the early years resulting in higher net income in the later
years when the asset is still in service.

Goodwill - Intangible Asset Impairment

We have acquired a significant number of companies. The difference between the
value of the assets and liabilities acquired, including transaction costs, and
the purchase price is recorded as goodwill. If goodwill is not impaired, it
remains as an asset on our balance sheet at the value acquired. If it is
impaired, we are required to write down the asset to an amount that accurately
reflects its carrying value. We have had an independent valuation company value
the Home & Office segment, where all goodwill is recorded. By comparing the
value of the segment to the carrying value of the goodwill we have determined
that it is not impaired. In providing the valuation, the valuation company has
relied, in part, on projections of future cash flows of the assets that we
provided. If these projections change in the future, there may be a material
impact on the valuation of goodwill, resulting in impairment of the asset.

Deferred Tax Asset

We have recognized a deferred tax asset on our balance sheet to reflect
cumulative current benefit of future tax loss carryforwards. We expect this
asset to be realized over the next two years and therefore have not provided a
valuation allowance related to this asset. We have relied on our estimated
financial results for future years. If we have overestimated earnings in future
years, we may have, in turn, overestimated the deferred tax asset and may have
to provide a valuation allowance, decreasing net income. Conversely, it may take
us longer to realize the value of the asset.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risks relating to our operations result primarily from changes
in interest rates and commodity prices, primarily the resin prices for PET
bottles.

INTEREST RATE RISKS

At November 3, 2003, we had approximately $10,800,000 of long term debt
subject to variable interest rates. Under the loan and security agreement with
Webster Bank, we currently pay

27


interest at a rate of LIBOR plus a margin of 2%. A hypothetical 100 basis point
increase in the LIBOR rate would result in an additional $108,000 of interest
expense on an annualized basis. Conversely, a decrease would result in a
proportionate interest cost savings.

We use interest rate "swap" agreements to curtail interest rate risk.
The following table summarizes our current agreements:



Notional Amount Fixed Interest Rate Maturity Date
- -------------------------------------------------------

$ 4,000,000 8.53% April 2, 2004

$ 4,000,000 7.25% July 24, 2004

$10,000,000 3.74% June 11, 2006


In aggregate, we have fixed the interest rate on this $18,000,000 of
debt at 5.58% until July 2004. Currently, we believe that this is above market
rates but we expect our cumulative interest rates to be at or below market after
July. We will continue to evaluate swap rates as agreements mature. They serve
to stabilize our cash flow and expense but ultimately may cost more or less in
interest than if we had carried all of our debt at a variable rate over the swap
term. Our strategy is to keep the fixed and variable portions of our senior debt
approximately equal to offset and minimize the respective risk of rising and
falling interest rates. Future low rates may compel us to fix a higher portion
to further stabilize cash flow and expenses as we monitor short and long term
rates and debt balances.

COMMODITY PRICE RISKS

Plastic - PET

We have a four year agreement with our bottle supplier that allows them
to pass on any resin price increases to us. These prices are related to supply
and demand market factors for PET and, to a lesser extent, the price of
petroleum, an essential component of PET. A hypothetical resin price increase of
$.05 per pound would result in an approximate price increase per bottle of $.002
or, at current volume levels, $200,000 a year.

Coffee

The cost of our coffee purchases are dictated by commodity prices. We
enter into contracts to mitigate market fluctuation of these costs by fixing the
price for certain periods. Currently we have fixed the price of our anticipated
supply through June 2004 at "green" prices ranging from $.61-$.74 per pound. We
are not insulated from price fluctuations beyond that date. At our existing
sales levels, an increase in pricing of $.10 per pound would increase our total
cost for coffee $75,000. In this case, competitors that had fixed pricing might
have a competitive advantage.

Diesel Fuel

We own and operate vehicles to deliver product to customers. The cost
of fuel to operate these vehicles fluctuates over time. During fiscal 2003 we
incurred $650,000 of fuel expense. Based on last year's consumption, a $0.10
increase per gallon in fuel cost would result in an increase to operating costs
of approximately $60,000.

We also pay for fuel indirectly by hiring carriers to deliver product
though we do not have contracts with them. While the impact of a change in
prices is less predictable because of the absence of a contractual arrangement
and varying hauling distances, we know that fuel prices affect

28


freight rates. Based on experience and estimates, a $.10 per gallon increase in
fuel costs would result in additional freight cost of $30,000 per year.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Our Consolidated Financial statements and their footnotes are set forth
on pages F-1 through F-27.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

In 2003, the Company changed accountants and reported such changes on
Form 8-K on May 12, 2003 and August 8, 2003.

ITEM 9A. CONTROLS AND PROCEDURES

Our Chairman and Chief Executive Officer, our Chief Financial Officer,
and other members of our senior management team have evaluated the effectiveness
of our disclosure controls and procedures (as defined in Exchange Act Rules
13a-15(e) and 15d-15(e)). Based on such evaluation, our Chairman and Chief
Executive Officer and Chief Financial Officer have concluded that our disclosure
controls and procedures, as of the end of the period covered by this report,
were adequate and effective to provide reasonable assurance that information
required to be disclosed by the Company, including our consolidated
subsidiaries, in reports that we file or submit under the Exchange Act, is
recorded, processed, summarized and reported, within the time periods specified
in the Commission's rules and forms.

The effectiveness of a system of disclosure controls and procedures is
subject to various inherent limitations, including cost limitations, judgments
used in decision making, assumptions about the likelihood of future events, the
soundness of internal controls, and fraud. Due to such inherent limitations,
there can be no assurance that any system of disclosure controls and procedures
will be successful in preventing all errors or fraud, or in making all material
information known in a timely manner to the appropriate levels of management.

29


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information required by this Item is incorporated by reference from
the Proxy Statement for our Annual Meeting of Stockholders scheduled to be held
April 13, 2004.

ITEM 11. EXECUTIVE COMPENSATION.

The information required by this Item is incorporated by reference from
the Proxy Statement for our Annual Meeting of Stockholders scheduled to be held
April 13, 2004.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

Information required by this Item is incorporated by reference from the
Proxy Statement for our Annual Meeting of Stockholders scheduled to be held
April 13, 2004.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The information required by this Item is incorporated by reference from
the Proxy Statement for our Annual Meeting of Stockholders scheduled to be held
April 13, 2004.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.

The information required by this Item is incorporated by reference from
the Proxy Statement for our Annual Meeting of Stockholders scheduled to be held
April 13, 2004.

30


PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

a) Reports on Form 8-K during the quarter ended October 31, 2003.

A Report on Form 8-K was filed on August 8, 2003 to announce a change
of independent accountants from Marcum & Kliegman LLP to Deloitte & Touche LLP.

A Report on Form 8-K was filed on September 15, 2003 in conjunction
with the press release announcing our financial results for the third quarter of
fiscal year 2003.

b) The following documents are filed as part of this report:

Financial Statements

Reference is made to the Financial Statements included in Item
8 of Part II hereof.

c) Exhibits as required by Item 601 of Regulation S-K:



Exhibit
Number Description
- ------ -----------

3.1 Certificate of Incorporation of the Company. (Incorporated by reference to Exhibit B to Appendix A to the
Proxy Statement included in the S-4 Registration Statement filed by Vermont Pure Holdings, Ltd., f/k/a VP
Merger Parent, Inc., File No. 333-45226, on September 6, 2000 (the "S-4 Registration Statement").)

3.2 Certificate of Amendment of Certificate of Incorporation of the Company filed October 5, 2000.
(Incorporated by reference to Exhibit 4.2 of the Report on Form 8-K filed by the Company on October 19,
2000 (the "Merger 8-K").)

3.3 By-laws of the Company. (Incorporated by reference from Exhibit 3.3 to Form 10-Q for the Quarter ended
July 31, 2001.)

4.1 Registration Rights Agreement among the Company, Peter K. Baker, Henry E. Baker, John B. Baker and Ross
Rapaport. (Incorporated by reference to Exhibit 4.6 of the Merger 8-K.)

10.1* 1993 Performance Equity Plan. (Incorporated by reference from Exhibit 10.9 of Registration Statement
33-72940.)

10.2* 1998 Incentive and Non-Statutory Stock Option Plan, as amended. (Incorporated by reference to Appendix A
to the Definitive Proxy Statement dated March 10, 2003.)


31





10.3* 1999 Employee Stock Purchase Plan. (Incorporated by reference to Exhibit A of the 1999 Definitive Proxy
Statement.)

10.4* Employment Agreement between the Company and Timothy G. Fallon. (Incorporated by reference to Exhibit
10.13 of the S-4 Registration Statement.)

10.5* Employment Agreement between the Company and Bruce S. MacDonald. (Incorporated by reference to Exhibit
10.14 of the S-4 Registration Statement.)

10.6* Employment Agreement between the Company and Peter K. Baker. (Incorporated by reference to Exhibit 10.15
of the S-4 Registration Statement.)

10.7* Employment Agreement between the Company and John B. Baker. (Incorporated by reference to Exhibit 10.16
of the S-4 Registration Statement.)

10.8* Employment Agreement between the Company and Henry E. Baker. (Incorporated by reference to Exhibit 10.17
of the S-4 Registration Statement.)

10.9 Lease of Buildings and Grounds in Watertown, Connecticut from the Baker's Grandchildren Trust.
(Incorporated by reference to Exhibit 10.22 of the S-4 Registration Statement.)

10.10 Lease of Grounds in Stamford, Connecticut from Henry E. Baker. (Incorporated by reference to Exhibit
10.24 of the S-4 Registration Statement.)

10.11 Lease of Building in Stamford, Connecticut from Henry E. Baker. (Incorporated by reference to Exhibit
10.23 of the S-4 Registration Statement.)

10.12 Loan and Security Agreement between the Company and Webster Bank, M &T Bank, Banknorth Group, and
Rabobank dated March 5, 2003. (Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter
ended January 31, 2003.)

10.13 Form of Term Note from the Company to Webster Bank and participants dated March 5, 2003. (Incorporated by
reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.14 Amended and Restated Subordinated Promissory Note from the Company to Henry E. Baker dated March 5, 2003.
(Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)


32





10.15 Amended and Restated Subordinated Promissory Note from the Company to Joan Baker dated March 5, 2003.
(Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.16 Amended and Restated Subordinated Promissory Note from the Company to John B. Baker dated March 5, 2003.
(Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.17 Amended and Restated Subordinated Promissory Note from the Company to Peter K. Baker dated March 5, 2003.
(Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.18 Amended and Restated Subordinated Promissory Note from the Company to Ross S. Rapaport, Trustee, dated
March 5, 2003. (Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31,
2003.)

10.19 Subordination and Pledge Agreement from Henry E. Baker to Webster Bank dated March 5, 2003. (Incorporated
by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.20 Subordination and Pledge Agreement from Joan Baker to Webster Bank dated March 5, 2003. (Incorporated by
reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.21 Subordination and Pledge Agreement from John B. Baker to Webster Bank dated November 1, 2001.
(Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.22 Subordination and Pledge Agreement from Peter K. Baker to Webster Bank dated March 5, 2003. (Incorporated
by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.23 Subordination and Pledge Agreement from Ross S. Rapaport, Trustee, to Webster Bank dated March 5, 2003.
(Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

10.24** Agreement between Vermont Pure Springs, Inc. and Zuckerman-Honickman Inc. dated December 12, 2002.
(Incorporated by reference to Exhibit 10.24 of Form 10-K for the year ended October 31, 2002.)

10.25 Form of Acquisition/Capital Line of Credit Note from the Company to Webster Bank and participants dated
March 5, 2003. (Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31,
2003.)

10.26 Form of Revolving Line of Credit Note from the Company to Webster Bank and participants dated March 5,
2003. (Incorporated by reference to Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)


33





10.27*** Form of Indemnification Agreements, dated November 1, 2002, between the Company and the following
Directors and Officers:

Henry E. Baker
John B. Baker
Peter K. Baker
Phillip Davidowitz
Timothy G. Fallon
Robert C. Getchell
David Jurasek
Carol R. Lintz
Bruce S. MacDonald
David R. Preston
Ross S. Rapaport
Norman E. Rickard
Beat Schlagenhauf

(Incorporated by reference to Exhibit 10.27 of Form 10-K for the year ended October 31, 2002.)

10.28 Waiver from Webster Bank in reference to the debt service coverage covenant for the period ending January
31, 2002 pursuant to the Amended and Restated Loan and Security Agreement and extension to the Amended
and Restated Line of Credit Note between the Company and Webster Bank. (Incorporated by reference to
Exhibit 10.12 of Form 10-Q for the quarter ended January 31, 2003.)

21 Subsidiaries of the Registrant

23.1 Consent of Independent Auditors - Deloitte & Touche LLP

23.2 Consent of Former Independent Auditors - Grassi & Co., PC

23.3 Consent of Former Independent Auditors - Feldman Sherb & Co. PC

31.1 Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley act of 2002.

31.2 Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley act of 2002.

32.1 Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley act of 2002.

32.2 Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley act of 2002.


34



* Relates to compensation

** The Securities and Exchange Commission has granted confidential treatment to
certain omitted portions of this exhibit.

*** The form contains all material information concerning the agreement and the
only differences are the name and the contact information of the director or
officer who is party to the agreement.

35



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, Vermont Pure Holdings, Ltd. has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.

VERMONT PURE HOLDINGS, LTD.

By: /s/ Timothy G. Fallon
-------------------------------
Dated: January 29, 2004 Timothy G. Fallon, Chief Executive
Officer, President, and
Chairman of the Board of Directors

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.



Name Title Date
---- ----- ----

/s/ Timothy G. Fallon
- -------------------------------
Timothy G. Fallon Chief Executive Officer and Chairman of the January 29, 2004
Board of Directors

/s/ Henry E. Baker Director, Chairman Emeritis January 29, 2004
- -------------------------------
Henry E. Baker

/s/ Peter K. Baker President and Director January 29, 2004
- -------------------------------
Peter K. Baker

/s/ Phillip Davidowitz Director January 29, 2004
- -------------------------------
Phillip Davidowitz

/s/ Robert C. Getchell Director January 29, 2004
- -------------------------------
Robert C. Getchell

/s/ Carol R. Lintz Director January 29, 2004
- -------------------------------
Carol R. Lintz

/s/ David R. Preston Director January 29, 2004
- -------------------------------
David R. Preston

/s/ Ross S. Rapaport Director January 29, 2004
- -------------------------------
Ross S. Rapaport

/s/ Norman E. Rickard Director January 29, 2004
- -------------------------------
Norman E. Rickard

/s/ Beat Schlagenhauf Director January 29, 2004
- -------------------------------
Beat Schlagenhauf

/s/ Bruce S. MacDonald Chief Financial Officer and Secretary January 29, 2004
- -------------------------------
Bruce S. MacDonald


36


INDEX TO CONSOLIDATED FINANCIAL STATEMENTS



PAGE
----

Independent Auditors' Reports F-1

Financial Statements:

Consolidated Balance Sheets,
October 31, 2003 and 2002 F-4

Consolidated Statements of Operations,
Fiscal Years Ended October 31, 2003, 2002, and 2001 F-5

Consolidated Statements of Stockholders' Equity
Fiscal Years Ended October 31, 2003, 2002, and 2001 F-6

Consolidated Statements of Cash Flows,
Fiscal Years Ended October 31, 2003, 2002, and 2001 F-7

Notes to Consolidated Financial Statements F-8 - F-27




INDEPENDENT AUDITORS' REPORT

To the Board of Directors and Stockholders of
Vermont Pure Holdings, Ltd.
Randolph, VT

We have audited the accompanying consolidated balance sheet of Vermont Pure
Holdings, Ltd. and subsidiaries (the "Company") as of October 31, 2003, and the
related consolidated statements of operations, stockholders' equity, cash flows,
and comprehensive income for the year then ended. These consolidated financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these consolidated financial
statements based on our audit.

We conducted our audit in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audit provides a
reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Vermont Pure Holdings, Ltd. and
subsidiaries as of October 31, 2003, and the results of their operations and
their cash flows for the year then ended, in conformity with accounting
principles generally accepted in the United States of America.

DELOITTE & TOUCHE LLP

January 21, 2004
Hartford, Connecticut

F-1



INDEPENDENT AUDITORS' REPORT

To the Board of Directors
Vermont Pure Holdings, Ltd.
Randolph, VT 05060

We have audited the accompanying consolidated balance sheet of Vermont Pure
Holdings, Ltd. and Subsidiaries as of October 31 2002 and the related
consolidated statements of operations, change in stockholders' equity and cash
flows for year then ended. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audit in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audit provides a
reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Vermont Pure
Holdings, Ltd. and Subsidiaries at October 31, 2002, and the consolidated
results of their operations and their cash flows for year then ended, in