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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO
SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
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(Mark One)
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the fiscal year ended December 31, 2004; or |
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the Transition period
from to . |
Commission File Number 000-27212
Endocare, Inc.
(Exact name of registrant as specified in its charter)
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Delaware |
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33-0618093
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(State
of incorporation) |
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(I.R.S.
Employer Identification No.)
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201 Technology, Irvine, CA |
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92618
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(Address
of principal executive offices) |
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Registrants telephone number, including area code:
(949) 450-5400
Securities registered pursuant to Section 12(b) of the
Act: None
Securities registered pursuant to Section 12(g) of the
Act:
Common Stock, $.001 par value
Rights to Purchase Shares of Series A Junior
Participating Preferred Stock
(Title of Class)
Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the Registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past
90 days. (1) Yes þ No o (2) Yes þ No o
Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not
contained herein, and will not be contained, to the best of the
registrants knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this
Form 10-K. o
Indicate by check mark whether the registrant is an accelerated
filer (as defined in Exchange Act
Rule 12b-2). Yes þ No o
The aggregate market value of the common stock of the Registrant
held by non-affiliates as of June 30, 2004 was
approximately $51,977,890 (based on the last sale price for
shares of the Registrants common stock as reported in the
Pink Sheets for that date). Shares of common stock held by each
executive officer, director and holder of 10 percent or more of
the outstanding common stock have been excluded in that such
persons may be deemed affiliates. Exclusion of shares held by
any person should not be construed to indicate that such person
possesses the power, direct or indirect, to direct or cause the
direction of management or policies of the Registrant, or that
such person is controlled by or under common control with the
Registrant.
There were 24,352,378 shares of the Registrants
common stock issued and outstanding as of March 1, 2005.
DOCUMENTS INCORPORATED BY REFERENCE
Certain portions of the Definitive Proxy Statement related to
the Registrants 2005 Annual Meeting of Stockholders, which
Definitive Proxy Statement is to be filed under the Securities
Exchange Act of 1934, as amended, within 120 days of the
end of the Registrants fiscal year ended December 31,
2004, are incorporated by reference into Part III of this
Annual Report on Form 10-K.
Certain exhibits filed with our prior registration statements
and Forms 10-K, 8-K and 10-Q are incorporated herein by
reference into Part IV of this Annual Report on
Form 10-K.
Endocare, Inc.
Form 10-K
For the Fiscal Year Ended December 31, 2004
TABLE OF CONTENTS
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PART I
This Annual Report on Form 10-K may contain forward-looking
statements that involve risks and uncertainties. Such statements
typically include, but are not limited to, statements containing
the words believes, intends,
anticipates, expects,
estimates, should, could,
may, plans, planned and
words of similar import. Our actual results could differ
materially from any such forward-looking statements as a result
of the risks and uncertainties, including but not limited to
those set forth below in Risks Related to Our
Business and in other documents we file from time to time
with the Securities and Exchange Commission, including our
Quarterly Reports on Form 10-Q. Any such forward-looking
statements reflect our managements opinions only as of the
date of this Annual Report on Form 10-K, and we undertake
no obligation to revise or publicly release the results of any
revisions to these forward-looking statements. Readers should
carefully review the risk factors set forth below in Risks
Related to Our Business and in other documents we file
from time to time with the Securities and Exchange Commission,
including our Quarterly Reports on Form 10-Q.
AutoFreezetm,
CGCtm,
Cryocare®, Cryocare
CStm,
Cryocare Surgical System®, CryoDisc®,
CryoGridtm,
CryoGuide®, Direct
Accesstm,
Endocare®, ErecAid®, Esteem®, FastTrac®,
Horizon Prostatic Stent®, Integrated
Ultrasoundtm,
RigiScan®,
SmartTemptm,
SnapGaugetm,
SurErectm,
Targeted
Ablationtm,
Targeted Ablation of the Prostate TAP®, Targeted Ablation
Therapy TAT®, Targeted Cryoablation of the Prostate
TCAP®, Targeted Cryoablation Therapy TCAT®,
TEMPprobe®,
ThermaStenttm,
and Urethral
Warmertm
are trademarks of ours or our wholly-owned subsidiary, Timm
Medical Technologies, Inc., or Timm Medical. This Annual Report
on Form 10-K may also include trademarks and trade names
owned by other parties, and all other trademarks and trade names
mentioned in this Annual Report on Form 10-K are the
property of their respective owners.
Overview
We are a specialty medical device company focused on improving
patients lives through the development, manufacturing and
distribution of health care products related to our core
competencies in the areas of cryoablation and vacuum technology.
Our strategy is to achieve a dominant position in the prostate
and renal cancer markets, further developing and increasing the
acceptance of our technology in the interventional radiology and
oncology markets for treatment of liver and lung cancers and
management of pain from bone metastases, while achieving
penetration across additional markets with our proprietary
cryosurgical technology and maintaining our leading position in
vacuum technology for erectile dysfunction.
Today, our FDA-cleared Cryocare Surgical System occupies a
growing position in the urological market for treatment of
prostate and renal cancer. Because of our initial concentration
on prostate and renal cancer, the majority of our sales and
marketing resources are directed toward the promotion of our
technology to urologists. In addition, we contract directly with
hospitals and health care payors to perform cryoablation
procedures using our proprietary device and disposable products
on a fee-for-service basis. We believe our proprietary
cryosurgical technologies have broad applications across a
number of surgical markets, including for the treatment of
tumors in the lung and liver, and the management of bone pain
caused by tumors. To that end, we employ a dedicated sales and
marketing team focused on marketing percutaneous cryoablation
procedures related to kidney, liver, lung and bone cancer to
interventional radiology physicians throughout the United
States. We intend to continue to invest in resources to continue
to penetrate the interventional radiology and oncology markets
and develop new markets for our cryosurgical products and
technologies, particularly in the area of tumor ablation.
Through our Timm Medical subsidiary, we market several products
used in the treatment and diagnosis of erectile dysfunction. We
have a dedicated sales, customer service and marketing team
focused on our ErecAid line of vacuum therapy systems, and are a
leader in non-pharmaceutical treatment devices for erectile
dysfunction. Our ErecAid devices are marketed directly to
consumers as prescription devices, and to durable medical
equipment providers, physicians and pharmacies.
We were incorporated under the laws of the State of Delaware in
May 1994. We maintain our executive offices at 201 Technology
Drive, Irvine, California 92618, and our telephone number at
that address is
1
(949) 450-5400. Financial information regarding our
financial condition and results of operations can be found in a
separate section of this Annual Report on Form 10-K,
beginning on page F-1.
Prostate Cancer/ Urology Market Background
The prostate is a walnut-size gland surrounding the male
urethra, located below the bladder and adjacent to the rectum.
Prostate cancer is one or more malignant tumors that begin most
often in the periphery of the gland and, like other forms of
cancer, may spread beyond the prostate to other parts of the
body. If left untreated, prostate cancer can metastasize to the
lung or bone and potentially other sites, resulting in death.
The number of men diagnosed with prostate cancer has risen
steadily since 1980 and it is now the second most common cause
of cancer-related deaths among men in the United States. The
American Cancer Society estimated there would be approximately
232,000 new cases of prostate cancer diagnosed and approximately
30,000 deaths associated with the disease in the United States
during 2004. Prostate cancer incidence and mortality increase
with age. Prostate cancer is found most often in men who are
over the age of 50. According to the American Cancer Society,
more than 70 percent of men diagnosed with prostate cancer
are over the age of 65. Rates of occurrence are more than twice
as high among African American men as Caucasian men. In addition
to age and race, other risk factors are linked to prostate
cancer, such as genetics, diet and exposure to environmental
toxins such as Agent Orange.
The dramatic increase in prostate cancer diagnoses has led to
heightened awareness of the disease, which, in turn, has led to
increased rates of testing and improved diagnostic methods. The
American Cancer Society recommends that men without symptoms,
risk factors and a life expectancy of at least 10 years
should begin regular annual medical exams at the age of 50, and
believes that physicians should offer, as a part of the exam,
the prostate-specific antigen, or PSA, blood test and a digital
rectal examination to detect any lumps in the prostate. The PSA
blood test determines the amount of prostate specific antigen
present in the blood. PSA is found in a protein secreted by the
prostate, and elevated levels of PSA can be associated with,
among other things, prostatitis, a non-cancerous inflammatory
condition, or a proliferation of cancer cells in the prostate.
Transrectal ultrasound tests and biopsies are typically
performed on patients with elevated PSA readings to confirm the
existence of cancer.
Due to variations in screening protocols, it is difficult to
determine the percentage of newly diagnosed prostate cancer
patients who have localized tumors, which offer the greatest
potential for cure. Estimates range from 60 percent to
90 percent of cancer patients have localized tumors. Based
on these percentages we estimate that between approximately
139,000 and 209,000 newly diagnosed patients may be appropriate
candidates for our cryosurgical treatment in 2005. Furthermore,
we estimate that at least 18,000 patients in the United
States each year are diagnosed with recurrent prostate cancer
following previous radiation therapy. With the increasing
utilization of radiation therapy, primarily brachytherapy, for
initial treatment in prostate cancer, we believe that this
number will increase. For recurrent tumors that are detected
while still localized, we believe cryoablation is an appropriate
procedure with fewer side effects than salvage radical
prostatectomy and can be performed at a substantially lower cost
to the medical facility.
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Non-Cryosurgical Treatment Options |
Therapeutic alternatives for patients with prostate cancer have
been limited and these treatments can significantly impact the
patients quality of life. Current treatment options
include radical surgery, radiation therapy, hormone or other
therapies, watchful waiting, and cryosurgery. These
options are evaluated using a number of criteria, including the
patients age, physical condition and stage of the disease.
Due to the slow progression of the disease, however, the
decision for treatment is typically based upon the severity of
the condition and the resulting quality of life.
Radical prostatectomy has been used for over 30 years and
is most often the therapy of choice due to the surgeons
high degree of confidence in surgically removing the cancerous
tissue. The procedure is dependent on the skill of the surgeon
and is often associated with relatively high incidence of
post-operative impotence and incontinence and can even result in
operative mortality. Radical prostatectomy often requires a
three- to five-day hospital stay for patient recovery and
therefore a higher cost to the medical facility than
cryoablation.
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Radiation therapy for prostate cancer includes both external
radiation beam and interstitial radioactive seed therapies.
External beam radiation therapy emerged as one of the first
alternatives to radical prostatectomy; however, studies have
shown that the success rate of this procedure is not comparable
to that of radical prostatectomy. Interstitial radioactive seed
therapy, also referred to as brachytherapy, is the permanent
placement of radioactive seeds in the prostate. Brachytherapy
has been shown to be most effective for localized tumors caught
in the early stage of disease development.
Other therapies, primarily consisting of hormone therapy and
chemotherapy, are used to slow the growth of cancer and reduce
tumor size, but are generally not intended to be curative. These
therapies are often used during advanced stages of the disease
to extend life and to relieve symptoms. Side effects of hormonal
drug therapy include increased development of breasts and other
feminine physical characteristics, hot flashes, impotence and
decreased libido. In addition, many hormone pharmaceuticals
artificially lower PSA levels in patients, which can interfere
with the staging of the disease and monitoring its progress.
Side effects of chemotherapy include nausea, hair loss and
fatigue. Drug therapy and chemotherapy require long-term,
repeated administration of medication on an outpatient basis.
Watchful waiting is recommended by physicians in
certain circumstances based upon the severity and growth rate of
the disease, as well as the age and life expectancy of the
patient. The aim of watchful waiting is to monitor the patient,
treat some of the attendant symptoms and determine when more
active intervention is required. Watchful waiting has gained
popularity among those patients refusing treatment due to side
effects associated with radical prostatectomy. Watchful waiting
requires periodic physician visits and PSA monitoring.
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The History of Cryosurgery |
Cryosurgery, freezing tissue to destroy tumor cells, was first
developed in the 1960s. During this period, the use of
cold probes, or cryoprobes, was explored as a method
to kill prostate tissue without resorting to radical surgery.
Although effective in killing cancer cells, the inability to
control the amount of tissue frozen during the procedure
prevented broad use and development of cryosurgery for prostate
cancer. These initial limitations in the application of
cryosurgery continue to contribute to a lack of widespread
acceptance of the procedure today.
In the late 1980s, progress in ultrasound imaging allowed
for a revival in the use of cryosurgery. Using ultrasound, the
cryoprobe may be guided to the targeted tissue from outside the
body through a small incision. The physician activates the
cryoprobe and uses ultrasound to monitor the growth of ice in
the prostate as it is occurring. When the ice encompasses the
entire prostate, the probe is turned off. This feedback
mechanism of watching the therapy as it is administered allows
the physician more precise control during application
Newly published ten-year data suggest that prostate cryosurgery
may be able to deliver disease-free rates comparable to radical
surgery and radiation, but with the benefit of lower rates of
incontinence and mortality, shorter recovery periods and
relatively minimal complications.
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Endocare Cryosurgery Technology Development |
We have sought to continually develop our technology to increase
the safety and efficacy of our products. In 1996, we developed
our first generation eight-probe argon based cryosurgical
system. Argon allows for room temperature gas to safely pass
through the cryoprobe to create a highly sculpted repeatable ice
ball. In 1997, we incorporated temperature-monitoring software
to allow for continual feedback from the thermocouple tips. In
1998, we launched our CryoGuide intraoperative planning
software, which allowed physicians better planning and targeting
technology for use during a procedure. In 2000, we launched our
2.4 mm Direct Access cryoprobe and CryoGrid which we believe
shortened the time necessary to perform a procedure and added to
the safety and ease of the procedure. In 2002 we developed and
launched Autofreeze, our innovative software technology that
provides computer-controlled automated freeze/thaw cycles. In
2003, we launched our second generation Cryocare Surgical
System, which we refer to as Cryocare CS, which
integrated all the past and latest technology, including an
on-board, integrated ultrasound device, into one complete
system. We believe these advancements will further shorten the
time required to perform the procedure, which could result in
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physicians having the potential to earn more revenue by being
able to perform a greater number of procedures in the same
amount of time.
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Our System Solution: Cryocare CS |
In April 2003 we unveiled our Cryocare CS System. We
believe Cryocare CS is the most sophisticated cryosurgery system
currently available and combines the latest technology to make
our FDA-cleared TCAP (Targeted Cryoablation of the Prostate)
procedure simple, fast, safe and effective. Exclusive features
of the Cryocare CS include an on-board training module,
integrated color Doppler ultrasound designed specifically for
the needs of prostate cryosurgery, CryoGuide our patented
intraoperative planning module and AutoFreeze our patented
treatment software that provides computer-controlled automated
freeze/thaw cycles based upon target endpoint temperatures and
continual feedback from the thermocouple tips.
The argon gas-based Cryocare CS accommodates up to eight
independently operated cryoprobes and six thermocouples to allow
physicians to monitor temperatures of tissue adjacent to the
prostate in real-time. Our proprietary suite of cryoprobes is
engineered to consistently produce sculpted ice conforming to
the unique anatomy of the prostate. Our vacuum-insulated
DirectAccesstm
CryoProbes help deliver lethal ice in a controllable and
repeatable fashion. Our
CryoGridtm,
which is similar to a brachytherapy grid, is affixed to the
ultrasound stepper and aids the physician with placement of the
cryoprobes ensuring that ice formation and lethal temperatures
occur where necessary to destroy cancerous tissue but do not
affect areas where tissue damage could cause harm.
We believe cryosurgery is the first minimally invasive procedure
that urologists can perform themselves. With radiation
therapies, urologists must refer the patient for treatment to a
radiation oncologist. Cryosurgery offers the urologist both the
opportunity to maintain continuity of patient care and to
generate additional revenue.
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Key Clinical Advantages of Our Cryocare CS System |
Cryocare CS provides the following significant clinical
advantages relative to other principal treatment options for
prostate cancer:
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Effective for a broad range of low to high-risk prostate
cancer patients. In low risk cases, the success of
cryosurgery, including using our Cryocare CS System, is
comparable to radiation therapy and radical surgery. In medium
to high-risk cases, results of cryosurgery are at least
equivalent and appear to be superior to radiation therapy and
radical surgery. |
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High quality of life following treatment. Our minimally
invasive procedure offers patients the shortest recovery period
of any definitive prostate cancer therapy and may result in a
lower incidence of certain side effects, including incontinence. |
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Treatment of patients who have failed radiation therapy.
Patients who have failed radiation therapy have limited options.
Cryosurgery is a potentially curative treatment option that can
be used to treat these patients effectively with significantly
fewer side effects than radical surgery. |
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Treatment can be performed more than once. Regardless of
what therapy is chosen there is always a chance that the cancer
will recur. Unlike radiation therapy or surgery, cryosurgery can
be repeated without increased morbidity. |
Erectile Dysfunction Market Background
Erectile dysfunction, or impotence, is the inability to achieve
or maintain an erection sufficient for sexual intercourse.
Worldwide sales for erectile dysfunction products are estimated
to be in excess of $2.0 billion annually. Although
estimates vary depending upon the epidemiologic methods used,
studies indicate that up to 30 million American men,
including approximately 52 percent of those aged 40 to
70 years, have erectile dysfunction. Current
pharmacotherapy for erectile dysfunction includes oral,
transurethral and injectable intracavernosal treatments. The
non-oral erectile dysfunction market was estimated as
$85 million worldwide in 2003, with $45 million sales
in Europe and $32 million in the United States. A variety
of physical and psychological conditions can cause erectile
dysfunction, including diabetes, high blood pressure, high
cholesterol, nervous system disorders, complications from
surgery, medication, alcoholism, spinal cord
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injuries, depression and other psychological conditions.
Erectile dysfunction is most often caused by physical problems,
rather than psychological problems.
Men suffering from erectile dysfunction generally have five
treatment options: drug therapy, vacuum systems, needle
injection therapy, urethral suppositories and penile implants.
The National Ambulatory Medical Care Survey indicated that in
1999, for every 1,000 men in the United States, 22.3 physician
office visits were made for erectile dysfunction. While
treatment choices range from pharmaceutical (oral or injectable)
to mechanical (vacuum erection devices) to prosthetic (implant),
a recent report suggested that approximately one in three men
who achieve a satisfactory erection with either a vacuum
erectile device or pharmaceutical treatment will prefer to
continue with the vacuum erectile device. Although the success
of oral drug therapies has had a positive impact on the
diagnosis and treatment of patients suffering from erectile
dysfunction, a significant number of patients do not respond,
experience side effects or are not proper candidates for drug
therapies. We believe that these patients will turn to
alternative treatments for erectile dysfunction, including
vacuum systems.
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Our Erectile Dysfunction Offerings |
We hold a leading market position in vacuum therapy systems,
with a full line of products, including the ErecAid Classic
system and ErecAid Esteem system. Vacuum therapy involves the
use of a mechanical system that creates a vacuum around the
penis, causing the erectile bodies to fill with blood. A
constriction ring is then placed around the base of the penis to
impede blood drainage and maintain the erection. We believe the
vacuum erectile device is widely considered to be the least
invasive erectile dysfunction therapy, and has been reported to
have 80 percent to 90 percent efficacy rates.
Even with the success of oral drug therapies, our vacuum therapy
product line continues to appeal to a growing patient
population. Target patient populations include individuals who
have not responded to or have conditions contraindicated for
existing drug therapies, patients who are not eligible for
third-party reimbursement under their present healthcare plans
and those patients concerned with the side-effects of drug
therapies.
Marketing and Strategy
Our objective in urology is to establish cryosurgery as a
primary treatment option for prostate and renal cancer. Our
earlier commercial efforts were focused on direct-sales to
hospitals and distributor sales of these systems to service
entities who would provide systems and technicians to hospitals
where cryosurgical procedures were performed.
In 2003, we redirected our strategy for cryosurgical products
toward our primary emphasis of increasing acceptance of our
technology platform to many different organs throughout the body
and increasing utilization among physicians currently performing
cryosurgery. This led to a reduced emphasis on attempting to
drive acceptance of cryoablation through sales of capital
equipment into the urology market. Our primary objective for the
urology portion of our business is now to grow market share,
measured in terms of procedures, through establishment of
cryosurgery as a primary treatment option for prostate and renal
cancers. In 2003 and 2004, we derived a significant percentage
of our revenues from recurring sales of disposable supplies used
with the Cryocare Surgical System.
A cryosurgical procedure requires the necessary disposable
devices usually provided in the form of a kit. In addition to
the disposable devices, there is a service component.
Transportation and rental of equipment used in the procedure,
plus the services of a technician to assist the urologist with
use and monitoring of this equipment, comprise the service
component of a cryosurgical procedure. In addition to the use of
a Cryocare Surgical System, an ultrasound device is needed for
visual monitoring of the prostate and ice formation, unless our
new Cryocare CS unit is used, since it includes an on-board,
integrated ultrasound unit. Tanks of argon and helium gas are
needed for freezing and warming during the procedure.
Frequently, this equipment is not stored on site but is
mobilized and brought into the hospital for procedures by an
independent third party.
We sell the disposable devices to hospitals either as part of a
procedure fee or separately, that is, without the service
component. We also continue to sell our Cryocare Surgical
Systems both to hospitals and service
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partners, although we will often place a system with a new
customer under our placement program for purposes of generating
additional procedure fees.
An important challenge we face in the prostate cancer market is
to overcome initial reluctance on the part of urologists to
embrace cryosurgery and to educate physicians so that they are
able to incorporate cryosurgery into their primary treatment
regimen. Part of this reluctance is due to clinical failures
experienced during earlier efforts to introduce the technology
by other companies. See above under The History of
Cryosurgery. In addition, we compete with other therapies
that have proven effective in treating prostate cancer. Over
30 years of clinical data exist documenting the safety and
efficacy of radical prostatectomy for prostate cancer. There are
20 years of clinical data supporting use of various forms
of radiation treatment options such as brachytherapy and beam
radiation treatments, which are used to treat approximately one
third of all prostate cancer cases each year in the United
States.
We believe we have clinical advantages for many patients over
both the current most popular forms of treatment. While there
are long-term clinical data available on radical prostatectomy,
this treatment approach, typical of surgery in general, is
characterized by a long recovery period combined with a
relatively high incidence of side effects, including impotence
and urinary incontinence. The appeal of radiation as a treatment
alternative, particularly to patients, is that it is less
invasive than surgery. Like radiation, cryosurgery is less
invasive and therefore has potentially fewer side effects than
radical surgery. Unlike radiation treatments, however,
cryosurgical treatments can be repeated on the same patient. In
fact, our initial clinical successes in prostate cancer
treatment were in treating patients who had failed radiation
therapy. We also believe that cryosurgery has significant
economic benefits for medical facilities and physicians. These
benefits include shorter hospital stays for recovery and the
reduced time a cryosurgery procedure takes to perform as
compared to radical prostatectomy and many forms of nuclear
medicine.
Key elements in our strategy for overcoming the challenges we
face in establishing cryosurgery as a primary treatment option
for prostate cancer are:
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Increasing awareness in the urological community regarding the
clinical benefits of cryosurgery through our presence at major
technical meetings and trade shows, publication of numerous
scientific papers and articles on cryosurgery and formation of a
scientific advisory board to provide guidance and counsel to us
regarding clinical matters and physician education; |
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Conducting ongoing clinical studies to further demonstrate the
safety and efficacy of cryosurgery as a primary treatment of
cancer of the prostate, as well as its value in treating
prostate cancer patients who have failed radiation; |
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Conducting clinical studies to further demonstrate the safety
and efficacy of cryosurgery as a treatment for renal tumors
which is another important component of the urology market for
cryosurgery; |
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Creating a significant number of new practicing cryosurgeons
each year through our physician education program; |
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Ensuring that reimbursement for cryosurgery by Medicare and
other payors is appropriate given the costs and benefits of the
treatment; |
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Driving patient awareness through our direct-to-consumer
advertising programs; and |
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Marketing our products to physicians and hospitals through our
direct sales force. |
Because of our initial concentration on prostate cancer, the
majority of our sales and marketing resources are directed
towards the promotion of cryoablation technology to urologists
for the treatment of prostate and renal cancer. We are also,
however, expanding the reach of our technology across a number
of other markets, including for ablation of tumors in the lung
and liver, as well as for managing pain related to metastatic
bone cancer. Procedures for treatment of these cancers are
typically performed percutaneously, using CT scanning
technology, and are done by interventional radiologists. In
order to better understand and address the distinct needs of
this new market, we have formed a dedicated marketing and sales
team to work in developing these opportunities for application
of our cryosurgical technology.
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Key elements in our strategy to establish new markets for
cryosurgical treatment of tumors, specifically in the
interventional radiology and radiation oncology markets, are:
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Conducting numerous clinical studies to demonstrate the safety
and efficacy of cryosurgery as a primary treatment for lung and
liver tumors as well as for pain management of bone metastases; |
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Formation of a dedicated sales and marketing group focused on
the opportunities for cryosurgical treatment approaches in these
new markets; and |
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Continuing to enhance our Cryocare Surgical System to improve
its ease of use across a broad range of tissue ablation
applications. |
In line with the focus of our cryosurgical business on tumor
ablation in 2003, we made the decision to divest or discontinue
certain product lines unrelated to this strategy. In April 2003
we sold the manufacturing rights to SurgiFrost, a product we had
developed for treatment of cardiac arrhythmia, to CryoCath. Part
of this transaction included licensing our technology and
intellectual property rights related to cryosurgical
applications in the cardiology market. As part of this
transaction, we sold all inventory and fixed assets related to
the SurgiFrost line. In addition, we made the decision in early
2003 to discontinue development and clinical testing of our
Horizon Prostatic Stent, designed for treatment of benign
prostate hyperplasia, also known as BPH or prostate enlargement.
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Erectile Dysfunction Products |
Our product line of vacuum therapy systems, including the
ErecAid Esteem and ErecAid Classic systems, for the
non-pharmacological treatment of erectile dysfunction holds a
leading position among products using vacuum technology in
treating this condition.
In April 2003, we sold the intangibles and inventory associated
with our penile prosthesis product line to American Medical
Systems, Inc. and in October 2003 we sold the intangibles and
inventory related to the line of urinary incontinence and
urodynamics products to SRS Medical Corp.
Products
We currently market the following products:
Prostate and Renal Cancer:
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Cryocare Surgical System A cryosurgical system with
eight cryoprobe capability. |
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Cryocare CS System A cryosurgical system with
onboard ultrasound. |
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CryoGuide A computerized cryoprobe placement,
simulation and guidance system for cryosurgery. |
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Cryoprobes Disposable probes used with the Cryocare
Surgical System. |
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FasTrac Percutaneous access device that allows one
step insertion of cryoprobes. |
Additional Cryosurgical Markets:
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|
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Cryocare Surgical System A cryosurgical system with
eight cryoprobe capability specially configured for
interventional radiology and oncology. |
Erectile Dysfunction:
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|
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RigiScan Monitor A diagnostic tool for erectile
dysfunction. |
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ErecAid Esteem System A vacuum therapy system. |
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ErecAid Classic System A vacuum therapy system. |
Raw Materials
We rely on third party suppliers to provide certain critical
components for all of our product lines. In certain cases, the
suppliers are our sole source of supply for these components.
Our policy is to enter into long-term supply agreements that
require suppliers to maintain adequate inventory levels and
which contain other terms and conditions protecting us against
unforeseen interruptions in their production. We maintain
adequate stock levels at our own locations to ensure an
uninterrupted source of supply. Wherever possible, we seek to
7
establish secondary sources of supply or other manufacturing
alternatives. Nevertheless, despite these efforts, it is
possible that we may experience an interruption in supply of one
or more of our critical components resulting in backorders to
our customers. If such a supply interruption proves lengthy or
should no manufacturing alternative be quickly identified, we
could experience a significant reduction in revenues, net income
and cash flows.
Patents and Intellectual Property
As of the end of December 2004, we have rights to 37 issued
United States patents relating to cryosurgical ablative
technology. Included within these 37 issued United States
patents are 5 patents in which we have licensed-in rights. The
remainder of the patents are assigned to us. Most of these
patents relate to our cryoprobe technology for creating the
freeze zone and precisely controlling the shape of the freeze
zone produced by the cryoprobes. Additionally, our patents
relate to our computer guided system for assisting surgeons in
properly placing cryoprobes in a patient, a computer controlled
cryosurgery apparatus and method, a cryosurgical integrated
control and monitoring system and urethral warming technology.
We also have 13 pending Unites States patent applications
relative to cryosurgical ablative technology. Additionally, we
have 28 foreign patents and pending foreign patent applications
in this technology area. The earliest of our patents do not
expire until 2011. Most of the earliest patents in our core
technology area do not expire until about 2016.
We own 21 issued United States patents relating to our erectile
dysfunction product line. Additionally, we have 12 foreign
patents and pending foreign patent applications in this
technology area. Some of these patents will expire within the
next few years.
Our policy is to secure and protect intellectual property rights
relating to our technology through patenting inventions and
licensing others when necessary. While we believe that the
protection of patents and licenses is important to our business,
we also rely on trade secrets, know-how and continuing
technological innovation to maintain our competitive position.
Given our technology and patent portfolio, we do not consider
the operation of our business to be materially dependent upon
any one patent, group of patents or single technological
innovation.
Our policy is to sell our products under trademarks and to
secure trademark protection in the United States and worldwide
where possible. We believe the protection of our trademarks is
important to our business.
No assurance can be given that our processes or products will
not infringe patents or other intellectual property rights of
others or that any license required would be made available
under any such patents or intellectual property rights, on terms
acceptable to us or at all. In the past, we have received
correspondence alleging infringement of intellectual property
rights of third parties. No assurance can be given that any
relevant claims of third parties would not be upheld as valid
and enforceable, and therefore we could be prevented from
practicing the subject matter claimed or could be required to
obtain licenses from the owners of any such intellectual
property rights to avoid infringement.
We seek to preserve the confidentiality of our technology by
entering into confidentiality agreements with our employees,
consultants, customers and key vendors and by other means. No
assurance can be given, however, that these measures will
prevent the unauthorized disclosure or use of such technology.
Research Strategy
Our research goal is to develop innovative cryoablation
technology that dramatically improves patient outcomes. Our
primary focus is on developing devices for the treatment of
prostate, kidney, lung and liver tumors and the pain associated
with bone metastases. To that end, we plan to develop
innovations that improve the speed and efficacy of our Cryocare
Surgical System, as well as to explore new applications for use
of our technology platform in the body.
We spent approximately $2.9 million, $1.3 million and
$1.6 million for the years ended 2002, 2003 and 2004
respectively, on research and development activities.
8
Sales
We sell our products primarily to physicians, hospitals and
third party service providers and have both domestic and
international customers. None of our customers accounted for in
excess of 10 percent of our net revenues in 2004. The
following products and services account for 15 percent or
more of total revenues for each of the years ended
December 31:
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|
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|
2002 | |
|
2003 | |
|
2004 | |
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|
| |
|
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|
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|
Cryoablation and urological products:
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|
|
|
|
|
|
|
|
|
|
|
| |
Cryocare Surgical Systems
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|
|
* |
|
|
|
* |
|
|
|
* |
|
| |
Cryoprobes, disposables and procedures
|
|
|
41 |
% |
|
|
59 |
% |
|
|
68 |
% |
| |
Cardiac products (CryoCath)
|
|
|
* |
|
|
|
* |
|
|
|
* |
|
| |
Urological products (Timm Medical)
|
|
|
41 |
% |
|
|
36 |
% |
|
|
26 |
% |
|
|
| * |
These products account for less than 15 percent of total
revenues. |
We currently sell our cryosurgical products domestically through
our direct sales force, which, as of December 31, 2004
consisted of 29 people, including 22 sales representatives and
sales managers and 7 cryosurgical field technicians. Our
strategy is to continue to introduce the clinical benefits of
cryosurgery to new physicians as well as educating physicians
already performing cryosurgery so that they are able to
increasingly incorporate cryosurgery into their primary
treatment plans. We also intend to create patient demand by
providing education regarding the benefits of cryosurgical
therapy versus alternative treatment options and by using
national advertising and other programs targeted directly at
prostate disease patients.
Internationally, our cryosurgical products are sold primarily
through independent distributors. Our international sales
represented approximately 14.7 percent, 10.6 percent
and 9.4 percent of our consolidated revenue in 2002, 2003
and 2004, respectively.
Our ErecAid products are sold through a dedicated sales force
for our vacuum therapy line. We have one national sales manager
in charge of this sales organization, which consisted of 19
sales representatives as of December 31, 2004. The devices
are primarily sold by prescription directly to end users. We
also distribute the product through durable medical equipment
manufacturers, pharmacies, physician offices and through our
contract with the Veterans Administration.
We derive our revenues from the following geographic regions for
each of the years ended December 31 (in thousands):
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|
|
|
|
|
|
|
|
|
|
|
|
| |
|
2002 | |
|
2003 | |
|
2004 | |
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|
| |
|
| |
|
| |
| |
|
(In thousands) | |
|
United States
|
|
$ |
26,369 |
|
|
$ |
27,257 |
|
|
$ |
29,601 |
|
|
International:
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
China
|
|
|
402 |
|
|
|
469 |
|
|
|
557 |
|
| |
Canada
|
|
|
2,104 |
|
|
|
331 |
|
|
|
818 |
|
| |
Other
|
|
|
2,041 |
|
|
|
2,440 |
|
|
|
1,709 |
|
| |
|
|
|
|
|
|
|
|
|
|
Total international
|
|
|
4,547 |
|
|
|
3,240 |
|
|
|
3,084 |
|
| |
|
|
|
|
|
|
|
|
|
|
Total revenues
|
|
$ |
30,916 |
|
|
$ |
30,497 |
|
|
$ |
32,685 |
|
| |
|
|
|
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Reimbursement
We sell our Cryocare Surgical System and related disposable
temperature probes and cryoprobes to hospitals and other
entities that provide services to hospitals. Most procedures
involving the Cryocare Surgical System are performed in
hospitals on an inpatient basis. While patients occasionally pay
for cryosurgical procedures directly, the majority of patients
depend upon third-party payors, including Medicare, Medicaid,
Tricare and other federal health care programs, as well as
private insurers to pay for their procedures.
Accordingly, our revenue is dependent upon third-party
reimbursement, particularly Medicare, since an estimated
70 percent of patients receiving cryosurgical treatments
using our proprietary technology are Medicare beneficiaries.
9
Medicare reimbursement for cryosurgical procedures using our
products as a primary treatment alternative for localized
prostate cancer began in July 1999. Effective July 2001,
Medicare coverage was approved for secondary cryosurgical
treatment of prostate cancer patients who have failed radiation
therapy.
When Medicare-reimbursed services are provided on an inpatient
basis, the hospital is reimbursed under the Medicare prospective
payment system, based on the applicable diagnosis related group,
or DRG. A single payment covers all facility services.
Outpatient reimbursement for cryosurgical procedures for
Medicare beneficiaries is in accordance with the Hospital
Outpatient Prospective Payment System, or HOPPS. Under HOPPS,
the hospital is paid on a per procedure basis, based on the
ambulatory payment classification, APC, for the procedure. The
payment to the hospital includes the per procedure share of the
cost for any depreciable equipment, such as our Cryocare
Surgical System unit, and the provision of disposable devices,
such as our temperature probes and cryoprobes.
Medicare makes additional payments to hospitals under HOPPS when
certain qualifying new medical devices are used to perform a
procedure or service on a program beneficiary on an outpatient
basis. These pass-through payments help to
compensate hospitals for the additional costs of utilizing new
technology in treating Medicare beneficiaries on an outpatient
basis. Our temperature probes and cryoprobes were previously
paid on a pass-through basis, but these payments ended on
December 31, 2003.
We are exploring percutaneous ablation of cancerous tissue in
bone, kidney, lung and liver. Clinical studies are underway and
as soon as studies are complete coverage decisions and unique
reimbursement codes will be sought from Medicare and private
payors. As of December 31, 2004, no such codes were in
place.
Our ErecAid Esteem and ErecAid Classic Systems, which we sell
through Timm Medical, are also reimbursed by Medicare and other
federal health care programs, as well as private insurers. Timm
Medical provides certain items to patients on a prescription
basis and bills the patient or third-party payor directly,
including Medicare and private insurers. Consequently, Timm
Medicals business would be directly impacted by any
changes in either coverage policies or reimbursement amounts
adopted by Medicare or other third-party payors.
Approval of a new device or technology by the FDA does not
guarantee payment by Medicare or other payors. Future devices
and technology that we develop would have to be approved for
coverage by Medicare after we obtain FDA approval or clearance.
The Medicare approval process is lengthy and there is no
assurance that Medicare approval would be granted. Each private
insurer makes its own determination whether to cover a device or
procedure and sets its own reimbursement rate.
Backlog
As of December 31, 2004, we had no backlog for either our
cryosurgical products or our vacuum therapy products. Our policy
is to carry enough inventory to be able to ship most orders
within a few days of receipt of order. Historically, most of our
orders have been for shipment within 30 days of the
placement of the order. Therefore, we rely on orders placed
during a given period for sales during that period. Backlog
information as of the end of a particular period is not
necessarily indicative of future levels of our revenue.
Government Contracts
Timm Medical has entered into a contract with the Department of
Veterans Affairs Prosthetics and Sensory Aids Service pursuant
to which Timm Medical became the national mandatory source for
vacuum erection devices for the Veterans Affairs network of
hospitals and clinics through March 31, 2005. The
Department of Veterans Affairs can terminate this contract on
30 days notice. In 2004 Timm Medical recognized
approximately $1.5 million in revenues under this contract.
We are currently engaged in a bidding process which may lead to
a renewal of our contract with the Veterans Affairs network. We
can give no assurance that we will be selected to renew our
agreement or that, if selected, the terms and conditions of the
renewed agreement will not be less profitable than our current
agreement terms. If we are not selected to renew our agreement,
our revenues, results of operations and cash flows will be
impacted.
10
Manufacturing
We manufacture our Cryocare Surgical System and related
disposables at our facilities in Irvine, California. Our
facility has been inspected by the California Department of
Health Services and has been issued a Device Manufacturing
License.
Our current manufacturing facility was subjected to Quality
System Regulation compliance inspections by the FDA most
recently in June 2004, and also in February and March 2003 and
September 2002. These audits have been closed by the FDA. We
have received ISO 9001, ISO 13485, and CE Marking
certifications, indicating compliance with European standards
for quality assurance and manufacturing process control.
The erectile dysfunction products we acquired through our
acquisition of Timm Medical are packaged and shipped at our
Minneapolis facility. Injection molding and assembly of the
devices is outsourced to third-party suppliers.
Government Regulation
Governmental regulation in the United States and other countries
is a significant factor affecting the research and development,
manufacture and marketing of medical devices, including our
products. In the United States, the FDA has broad authority
under the Federal Food, Drug and Cosmetic Act, the FD&C Act,
to regulate the distribution, manufacture, marketing and sale of
medical devices. Foreign sales of medical devices are subject to
foreign governmental regulation and restrictions that vary from
country to country.
Medical devices intended for human use in the United States are
classified into one of three categories, depending upon the
degree of regulatory control to which they will be subject. Such
devices are classified by regulation into either Class I
general controls, Class II special standards or
Class III pre-market approval depending upon the level of
regulatory control required to provide reasonable assurance of
the safety and effectiveness of the device.
Most Class I devices are exempt from premarket notification
or approval. Class II devices are subject to the premarket
notification requirements under Section 510(k) of the
FD&C Act. For a 510(k) to be cleared by the FDA, the
manufacturer must demonstrate to the FDA that a device is
substantially equivalent to another legally marketed device that
was either cleared through the 510(k) process or on the market
prior to 1976. It generally takes four to twelve months from the
date of submission to obtain 510(k) clearance although it may
take longer, in particular if clinical trials are required.
Class III devices generally include the most risky devices
as well as devices that are not substantially equivalent to
other legally marketed devices. To obtain approval to market a
Class III device, a manufacturer must obtain FDA approval
of a premarket approval application, or PMA. The PMA process
requires more data, takes longer and is more expensive than the
510(k) procedure.
Our Cryocare Surgical System, RigiScan and ErecAid products have
been cleared for marketing through the 510(k) process.
We can provide no assurance that we will be able to obtain
clearances or approvals for clinical testing or for
manufacturing and sales of our existing products for all
applications in all targeted markets, or that we will be able to
obtain clearances or approvals needed to introduce new products
and technologies. After a device is placed on the market,
numerous regulatory requirements apply. These include:
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quality system regulation, which requires manufacturers to
follow design, testing, control, documentation and other quality
assurance procedures during the manufacturing process; |
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|
labeling regulations, which prohibit the promotion of products
for unapproved or off-label uses and impose other
restrictions on labeling; and |
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|
medical device reporting regulations, which require that
manufacturers report to the FDA if their device may have caused
or contributed to a death or serious injury or malfunctioned in
a way that would likely cause or contribute to a death or
serious injury if it were to recur. |
11
Failure to comply with applicable regulatory requirements can
result in enforcement action by the FDA, which may include any
of the following sanctions:
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fines, injunctions, and civil penalties; |
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|
recall or seizure of our products; |
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|
operating restrictions, partial suspension or total shutdown of
production; |
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|
refusing our request for 510(k) clearance or premarket approval
of new products; |
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|
withdrawing 510(k) clearance or premarket approvals that are
already granted; and |
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| |
|
criminal prosecution. |
Medical device laws are also in effect in many of the countries
outside of the United States in which we do business. These laws
range from comprehensive device approval and quality system
requirements for some or all of our medical device products to
simple requests for product data or certifications. The number
and scope of these requirements are increasing. In June 1998,
the European Union Medical Device Directive became effective,
and all medical devices must meet the Medical Device Directive
standards and receive CE mark certification. CE mark
certification involves a comprehensive Quality System program,
and submission of data on a product to the Notified Body in
Europe.
We have obtained CE Mark for distribution of our Cryocare
Surgical System in Europe and approval for distribution in
Canada, Australia and New Zealand. The ErecAid and RigiScan are
both CE Marked for distribution in Europe and registered for
distribution in Canada and Australia. In addition, RigiScan is
sold in Asia.
Health Care Regulatory Issues
The health care industry is highly regulated and the regulatory
environment in which we operate may change significantly in the
future. In general, regulation of health care-related companies
is increasing. We anticipate that Congress and state
legislatures will continue to review and assess alternative
health care delivery and payment systems. We cannot predict what
impact the adoption of any federal or state health care reform
measures may have on our business.
We regularly monitor developments in statutes and regulations
relating to our business. We may be required to modify our
agreements, operations, marketing and expansion strategies from
time to time in response to changes in the statutory and
regulatory environment. We plan to structure all of our
agreements, operations, marketing and strategies in accordance
with applicable law, although we can provide no assurance that
our arrangements will not be challenged successfully or that
required changes may not have a material adverse effect on our
business, financial condition, results of operations and cash
flows.
The following discussion briefly summarizes some, but not all,
of the current regulatory requirements that could be applicable
to our business. Complying with these regulatory requirements
may involve expense to us, delay in our operations, and/or
restructuring of our business relationships. Violations could
potentially result in the imposition upon us of civil and/or
criminal penalties.
The federal health care program anti-kickback law
prohibits the knowing and willful offer, payment, solicitation
or receipt of any form of remuneration in return for, or in
order to induce, (i) the referral of a person for services,
(ii) the furnishing or arranging for the furnishing of
items or services or (iii) the purchase, lease, or order or
arranging or recommending purchasing, leasing or ordering any
item or service, in each case, reimbursable under any federal
health care program. Because our products are reimbursable under
Medicare, Medicaid and other federal health care programs, the
anti-kickback law applies. Many states have similar
anti-kickback laws, and in many cases these laws apply to all
patients, not just federal health care program beneficiaries.
Noncompliance with, or violation of, the federal anti-kickback
law can result in exclusion from federal health care programs
and civil and criminal penalties. Similar penalties are provided
for violation of state anti-kickback laws. Several federal
courts have held that the anti-kickback law is violated if just
one purpose of payment is to induce the referral of patients. To
the extent that we are deemed to be subject to
12
these federal or similar state laws, we believe that our
activities and contemplated activities will comply in all
material respects with such statutes and regulations.
Regulations to the federal anti-kickback law specify payment
practices that will not be subject to prosecution under the
anti-kickback law. These are known as the
safe-harbors. Failure to comply fully with a
safe-harbor does not mean the practice is per se illegal.
Rather, if a practice does not fit within a safe
harbor, no guarantee can be given that the practice will
be exempt from prosecution; it will be viewed under the totality
of the facts and circumstances.
The Stark law prohibits a physician from referring a Medicare
patient for a designated health service to an entity
with which the physician has a direct or indirect financial
relationship, whether in the nature of an ownership interest or
a compensation arrangement, subject only to limited exceptions.
The Stark law also prohibits the recipient of a prohibited
referral from billing for the designated health services
provided pursuant thereto. Designated health
services include inpatient and outpatient hospital
services, durable medical equipment and prosthetic devices. The
entity that bills Medicare for the designated health service is
considered to be the provider of the designated health service
for Stark law purposes. Therefore, we are not (except with
respect to certain Timm Medical products) providers of
designated health services, nor are the physician-owned entities
that purchase or lease our equipment. Rather the hospitals where
the procedures are performed are the providers of designated
health services, because they bill Medicare for the procedures,
and inpatient and outpatient hospital services are designated
health services. Physicians who have an ownership or
compensation relationship with the entities (such as mobile
vendors) that furnish our equipment to hospitals, and the
hospitals that obtain equipment and services directly or
indirectly from such entities, are considered to have an
indirect compensation relationship, and are thus subject to the
Stark law prohibitions.
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HIPAA and Other Privacy Laws |
As of April 14, 2003, the privacy regulations developed
under the Health Insurance Portability and Accountability Act of
1996, referred to as HIPAA, took effect. The privacy
regulations place limitations on the use and disclosure of
identifiable patient information, including research data. We
have adopted policies and procedures governing our status as a
covered entity (in the case of Timm Medical) or as a
business associate (in the case of certain other
activities).
Regulations implementing the HIPAA security standards have a
compliance date of April 20, 2005. In general, the security
standards require covered entities (such as Timm Medical) to
implement reasonable technical, physical and administrative
security measures to safeguard protected health information
maintained, used and disclosed in electronic form. To date, we
are in the process of determining the additional policies and
procedures and monitoring mechanisms necessary in order to
achieve full compliance by the April 2005 deadline.
We believe that we have implemented appropriate measures to
ensure compliance with HIPAA. However there are many
uncertainties remaining about how HIPAA applies to the medical
device business, and no assurance can be made that HIPAA will
not be interpreted in a manner that will hamper our ability to
conduct medical research and receive medical information for
other purposes as well.
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Other United States Regulatory Requirements |
In addition to the regulatory framework for product approvals,
we are and may be subject to regulation under federal and state
laws, including requirements regarding occupational health and
safety, laboratory practices and the use, handling, and
disposing of toxic or hazardous substances. We may also be
subject to other present and future local, state, federal and
foreign regulations.
Seasonality
We believe that holidays, major medical conventions and
vacations taken by physicians, patients and patient families may
have a seasonal impact on our sales of cryosurgical products
since cryosurgical procedures can be scheduled in advance. We
are continuing to monitor and assess the impact seasonality may
have on demand for our products.
13
Competition
The medical device industry is subject to intense competition.
Significant competitors in the area of prostate cancer therapies
include ONCURA, CR Bard, Inc., Mentor Corporation, Theragenics
Corporation and North American Scientific, Inc. Significant
competitors in