Back to GetFilings.com






UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the quarterly period ended July 31, 2004

OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission File Number 0-20243

------------------------------

VALUEVISION MEDIA, INC.
-----------------------
(Exact name of registrant as specified in its charter)

Minnesota 41-1673770
--------- ----------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

6740 Shady Oak Road, Eden Prairie, MN 55344
-------------------------------------------
(Address of principal executive offices)

952-943-6000
------------
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

YES [X] NO [ ]

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act).

YES [X] NO [ ]

As of September 7, 2004, there were 36,749,405 shares of the Registrant's common
stock, $.01 par value per share, outstanding.



VALUEVISION MEDIA, INC. AND SUBSIDIARIES

FORM 10-Q TABLE OF CONTENTS
JULY 31, 2004



PAGE OF FORM
10-Q

PART I FINANCIAL INFORMATION

Item 1. Financial Statements (Unaudited)

-Condensed Consolidated Balance Sheets as of July 31, 2004
and January 31, 2004 (as restated - See Note 15) 3

-Condensed Consolidated Statements of Operations for the
Three and Six Months Ended July 31, 2004 and 2003 4

-Condensed Consolidated Statement of Shareholders' Equity
for the Six Months Ended July 31, 2004 (as restated - See Note 15) 5

-Condensed Consolidated Statements of Cash Flows for the
Six Months Ended July 31, 2004 and 2003 6

-Notes to Condensed Consolidated Financial Statements 7

Item 2. Management's Discussion and Analysis of Financial Condition and
Results of Operations 14

Item 3. Quantitative and Qualitative Disclosures About Market Risk 25

Item 4. Controls and Procedures 25

PART II OTHER INFORMATION

Item 4. Submission of Matters to a Vote of Security Holders 26

Item 6. Exhibits and Reports on Form 8-K 27

SIGNATURES 28



2


PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

VALUEVISION MEDIA, INC.
AND SUBSIDIARIES CONDENSED
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)



JULY 31, JANUARY 31,
2004 2004
----------- ------------
(UNAUDITED) (AS RESTATED
SEE NOTE 15)

ASSETS
CURRENT ASSETS:
Cash and cash equivalents $ 25,720 $ 81,033
Short-term investments 86,721 46,148
Accounts receivable, net 83,695 71,166
Inventories 64,014 67,620
Prepaid expenses and other 7,979 5,017
----------- -----------
Total current assets 268,129 270,984
PROPERTY & EQUIPMENT, NET 53,877 54,511
FCC BROADCASTING LICENSE 31,943 31,943
NBC TRADEMARK LICENSE AGREEMENT, NET 20,301 21,914
CABLE DISTRIBUTION AND MARKETING AGREEMENT, NET 3,998 4,445
GOODWILL 9,442 9,442
OTHER INTANGIBLE ASSETS, NET 437 661
INVESTMENTS AND OTHER ASSETS, NET 3,033 2,691
----------- -----------
$ 391,160 $ 396,591
=========== ===========
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable $ 56,731 $ 51,482
Accrued liabilities 36,824 33,355
----------- -----------
Total current liabilities 93,555 84,837
LONG-TERM CAPITAL LEASE OBLIGATIONS 1,702 2,002
SERIES A REDEEMABLE CONVERTIBLE PREFERRED STOCK,
$.01 PER SHARE PAR VALUE, 5,339,500 SHARES AUTHORIZED;
5,339,500 SHARES ISSUED AND OUTSTANDING 42,888 42,745
SHAREHOLDERS' EQUITY:
Common stock, $.01 per share par value, 100,000,000 shares authorized;
36,850,664 and 36,487,821 shares issued and outstanding 368 365
Warrants to purchase 8,035,343 and 8,235,343 shares of common stock 46,683 47,638
Additional paid-in capital 262,871 260,100
Deferred compensation (693) (646)
Note receivable from former officer (4,191) (4,158)
Accumulated deficit (52,023) (36,292)
----------- -----------
Total shareholders' equity 253,015 267,007
----------- -----------
$ 391,160 $ 396,591
=========== ===========


The accompanying notes are an integral part of these condensed consolidated
financial statements.

3


VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
(In thousands, except share and per share data)



FOR THE THREE MONTHS ENDED FOR THE SIX MONTHS ENDED
JULY 31, JULY 31,
------------------------------- -------------------------------
2004 2003 2004 2003
------------- ------------- ------------- -------------

Net sales $ 161,478 $ 144,214 $ 320,675 $ 287,689
Cost of sales (exclusive of depreciation and
amortization shown below) 107,578 89,933 213,691 180,319
------------- ------------- ------------- -------------
Gross profit 53,900 54,281 106,984 107,370
------------- ------------- ------------- -------------
OPERATING (INCOME) EXPENSE:

Distribution and selling 52,275 45,773 103,077 93,450
General and administrative 5,107 4,939 10,782 10,337
Depreciation and amortization 4,918 4,301 9,702 8,554
Gain on sale of television stations -- -- -- (4,417)
------------- ------------- ------------- -------------
Total operating expense 62,300 55,013 123,561 107,924
------------- ------------- ------------- -------------
OPERATING LOSS (8,400) (732) (16,577) (554)
------------- ------------- ------------- -------------
OTHER EXPENSE:

Gain on sale and conversion of investments -- 361 -- 361
Other income 250 -- 250 --
Interest income 322 395 596 749
------------- ------------- ------------- -------------
Total other income 572 756 846 1,110
------------- ------------- ------------- -------------
INCOME (LOSS) BEFORE INCOME TAXES (7,828) 24 (15,731) 556
Income tax provision -- 100 -- 100
------------- ------------- ------------- -------------
NET INCOME (LOSS) (7,828) (76) (15,731) 456
Accretion of redeemable preferred stock (71) (71) (142) (141)
------------- ------------- ------------- -------------
NET INCOME (LOSS) AVAILABLE TO COMMON
SHAREHOLDERS $ (7,899) $ (147) $ (15,873) $ 315
============= ============= ============= =============

NET INCOME (LOSS) PER COMMON SHARE $ (0.21) $ 0.00 $ (0.43) $ 0.01
============= ============= ============= =============

NET INCOME (LOSS) PER COMMON SHARE
- ASSUMING DILUTION $ (0.21) $ 0.00 $ (0.43) $ 0.01
============= ============= ============= =============

Weighted average number of common shares outstanding:

Basic 36,809,884 35,689,645 36,725,181 35,835,416
============= ============= ============= =============
Diluted 36,809,884 35,689,645 36,725,181 42,489,465
============= ============= ============= =============


The accompanying notes are an integral part of these condensed consolidated
financial statements.

4


VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY
FOR THE SIX MONTHS ENDED JULY 31, 2004
(Unaudited)
(In thousands, except share data)



COMMON STOCK COMMON
-------------------- STOCK ADDITIONAL
COMPREHENSIVE NUMBER PAR PURCHASE PAID-IN
LOSS OF SHARES VALUE WARRANTS CAPITAL
------------- ---------- ----- --------- ---------

BALANCE, JANUARY 31, 2004
(AS RESTATED, SEE NOTE 15) 36,487,821 365 $47,638 $260,100
Net loss $(15,731) - - - -
========
Increase in note receivable
from former officer - - - -
Exercise of stock options and common
stock issuances 261,334 3 - 1,765
Exercise of stock purchase warrants 101,509 - (955) 955
Issuance of restricted stock - - - 308
Restricted stock forfeited - - - (115)
Amortization of deferred compensation - - - -
Accretion on redeemable preferred
stock - - - (142)
---------- ----- ------- --------
BALANCE, JULY 31, 2004 36,850,664 $ 368 $46,683 $262,871
========== ===== ======= ========

NOTE
RECEIVABLE
FROM TOTAL
DEFERRED FORMER ACCUMULATED SHAREHOLDERS'
COMPENSATION OFFICER DEFICIT EQUITY
------------ ---------- ----------- ------------

BALANCE, JANUARY 31, 2004
(AS RESTATED, SEE NOTE 15) $ (646) $(4,158) $(36,292) $267,007
Net loss - - (15,731) (15,731)
Increase in note receivable
from former officer - (33) - (33)
Exercise of stock options and
common stock issuances - - - 1,768
Exercise of stock purchase
warrants - - - -
Issuance of restricted stock (308) - - -
Restricted stock forfeited 115 - - -
Amortization of deferred
compensation 146 - - 146
Accretion on redeemable
preferred stock - - - (142)
------- ------- -------- --------
BALANCE, JULY 31, 2004 $ (693) $(4,191) $(52,023) $253,015
======= ======= ======== ========


The accompanying notes are an integral part of these condensed consolidated
financial statements.

5


VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)



FOR THE SIX MONTHS ENDED JULY 31,
---------------------------------
2004 2003
------------ -------------

OPERATING ACTIVITIES:
Net income (loss) $ (15,731) $ 456
Adjustments to reconcile net income (loss) to net cash provided by (used
for) operating activities:
Depreciation and amortization 9,702 8,554
Common stock issued to employees 11 7
Amortization of deferred compensation 146 248
Gain on sale of television stations - (4,417)
Gain on sale of investments - (361)
Changes in operating assets and liabilities, net of businesses acquired:
Accounts receivable, net (12,529) 8,262
Inventories 3,606 3,475
Prepaid expenses and other (3,699) 678
Accounts payable and accrued liabilities 8,959 (121)
------------ ------------
Net cash provided by (used for) operating activities (9,535) 16,781
------------ ------------
INVESTING ACTIVITIES:
Property and equipment additions (6,389) (16,186)
Proceeds from sale of investments and property - 2,054
Purchase of short-term investments (92,697) (40,834)
Proceeds from sale of short-term investments 52,124 91,309
Acquisition of television station WWDP TV-46, net of cash acquired - (33,466)
Proceeds from sale of television stations - 5,000
------------ ------------
Net cash provided by (used for) investing activities (46,962) 7,877
------------ ------------
FINANCING ACTIVITIES:
Payments for repurchases of common stock - (6,429)
Proceeds from exercise of stock options and warrants 1,757 1,785
Payment of long-term obligation (573) (438)
------------ ------------
Net cash provided by (used for) financing activities 1,184 (5,082)
------------ ------------
Net increase (decrease) in cash and cash equivalents (55,313) 19,576
BEGINNING CASH AND CASH EQUIVALENTS 81,033 55,109
------------ ------------
ENDING CASH AND CASH EQUIVALENTS $ 25,720 $ 74,685
============ ============
SUPPLEMENTAL CASH FLOW INFORMATION:

Interest paid $ 97 $ 82
============ ============
Income taxes paid $ 34 $ 243
============ ============
SUPPLEMENTAL NON-CASH INVESTING AND FINANCING ACTIVITIES:

Exercise of common stock purchase warrants $ 955 $ -
============ ============
Restricted stock award $ 308 $ 1,491
============ ============
Restricted stock forfeited $ 115 $ -
============ ============
Liabilities assumed from acquisitions $ - $ 105
============ ============
Accretion of redeemable preferred stock $ 142 $ 141
============ ============


The accompanying notes are an integral part of these condensed consolidated
financial statements.

6


VALUEVISION MEDIA, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
JULY 31, 2004
(Unaudited)

(1) GENERAL

ValueVision Media, Inc. and its subsidiaries (the "Company") is an
integrated direct marketing company that markets, sells and distributes its
products directly to consumers through various forms of electronic media. The
Company's operating strategy incorporates television home shopping, Internet
e-commerce, vendor programming sales, fulfillment services and outsourced
e-commerce and fulfillment solutions.

The Company's television home shopping business uses on-air personalities
to market brand name merchandise and proprietary / private label consumer
products at competitive prices. The Company's live 24-hour per day television
home shopping programming is distributed primarily through long-term cable and
satellite affiliation agreements and the purchase of month-to-month full and
part-time block lease agreements of cable and broadcast television time. In
addition, the Company distributes its programming through one Company-owned full
power television station in Boston, Massachusetts and one low power television
station in Atlanta, Georgia. The Company also complements its television home
shopping business by the sale of a broad array of merchandise through its
Internet shopping website (www.shopnbc.com). The Company also sells certain
blocks of its programming airtime to third-party vendors on a limited and
selective basis through its vendor programming sales program.

On November 16, 2000, the Company entered into an exclusive license
agreement with National Broadcasting Company, Inc., currently known as NBC
Universal, Inc. ("NBC"), pursuant to which NBC granted the Company worldwide use
of an NBC-branded name and the Peacock image for a ten-year period. The Company
rebranded its growing home shopping network and companion Internet shopping
website as "ShopNBC" and "ShopNBC.com", respectively, in fiscal 2001. This
rebranding was intended to position the Company as a multimedia retailer,
offering consumers an entertaining, informative and interactive shopping
experience, and position the Company as a leader in the evolving convergence of
television and the Internet.

The Company, through its wholly owned subsidiary, ValueVision Interactive,
Inc. maintains the ShopNBC.com website and manages its Internet e-commerce
initiatives. The Company, through its wholly owned subsidiary, VVI Fulfillment
Center, Inc. ("VVIFC"), provides fulfillment, warehousing, customer service and
telemarketing services to Ralph Lauren Media, LLC ("RLM"). VVIFC also provides
fulfillment and warehousing services for the NBC Experience Store in New York
City and direct-to-consumer products sold on NBC's website, fulfillment of
certain non-jewelry merchandise sold on the Company's television home shopping
program and Internet website and fulfillment to the Company's FanBuzz, Inc.
subsidiary ("FanBuzz"). Through its wholly owned subsidiary, FanBuzz, the
Company also provides e-commerce and fulfillment solutions to some of the most
recognized sports, media and other well-known entertainment and retail
companies.

(2) BASIS OF FINANCIAL STATEMENT PRESENTATION

The accompanying unaudited condensed consolidated financial statements have
been prepared by the Company pursuant to the rules and regulations of the
Securities and Exchange Commission. Certain information and footnote disclosures
normally included in financial statements prepared in accordance with generally
accepted accounting principles in the United States of America have been
condensed or omitted in accordance with such rules and regulations. The
information furnished in the interim condensed consolidated financial statements
includes normal recurring accruals and reflects all adjustments which, in the
opinion of management, are necessary for a fair presentation of such financial
statements. Although management believes the disclosures and information
presented are adequate, it is suggested that these interim condensed
consolidated financial statements be read in conjunction with the Company's most
recent audited financial statements and notes thereto included in its fiscal
2003 Annual Report on Form 10-K. Operating results for the three and six month
periods ended July 31, 2004 are not necessarily indicative of the results that
may be expected for the fiscal year ending January 31, 2005.

The accompanying condensed consolidated financial statements include the
accounts of the Company and its wholly owned subsidiaries. Intercompany accounts
and transactions have been eliminated in consolidation. The accompanying
condensed consolidated results of operations for the three and six months ended
July 31, 2003 include the operations of television station WWDP TV-46 as of the
effective date of its acquisition, April 1, 2003.

7


(3) STOCK-BASED COMPENSATION

At July 31, 2004, the Company had a number of stock-based compensation
plans. The Company accounts for these plans under the recognition and
measurement principles of APB Opinion No. 25, "Accounting for Stock Issued to
Employees," and related Interpretations. No stock-based employee compensation
cost is reflected in net income (loss), as all options granted under those plans
had an exercise price equal to the market value of the underlying common stock
on the date of grant. The following table illustrates the effect on net income
(loss) and net income (loss) per share if the Company had applied the fair value
recognition provisions of Statement of Financial Accounting Standards No. 123,"
Accounting for Stock-Based Compensation" ("SFAS No. 123"), to stock-based
employee compensation:



THREE MONTHS ENDED JULY 31, SIX MONTHS ENDED JULY 31,
2004 2003 2004 2003
--------------- --------------- --------------- ---------------

Net income (loss) available to common
shareholders:
As reported................................... $ (7,899,000) $ (147,000) $ (15,873,000) $ 315,000
Deduct: Total stock-based employee compensation
expense determined under fair value based
method for all awards, net of related tax
effects....................................... (4,410,000) (2,310,000) (6,712,000) (4,349,000)
--------------- --------------- --------------- ---------------
Pro forma..................................... $ (12,309,000) $ (2,457,000) $ (22,585,000) $ (4,034,000)
=============== =============== =============== ===============
Net income (loss) per share:
Basic:
As reported................................ $ (0.21) $ (0.00) $ (0.43) $ 0.01
Pro forma.................................. (0.33) (0.07) (0.61) (0.11)
Diluted:
As reported................................ $ (0.21) $ (0.00) $ (0.43) $ 0.01
Pro forma.................................. (0.33) (0.07) (0.61) (0.11)


(4) NET INCOME (LOSS) PER COMMON SHARE

The Company calculates earnings per share ("EPS") in accordance with the
provisions of Statement of Financial Accounting Standards No. 128, "Earnings per
Share" ("SFAS No. 128"). Basic EPS is computed by dividing reported earnings by
the weighted average number of common shares outstanding for the reported
period. Diluted EPS reflects the potential dilution that could occur if
securities or other contracts to issue common stock were exercised or converted
into common stock of the Company during reported periods.

A reconciliation of EPS calculations under SFAS No. 128 is as follows:



THREE MONTHS ENDED JULY 31, SIX MONTHS ENDED JULY 31,
----------------------------------- ----------------------------------
2004 2003 2004 2003
--------------- --------------- --------------- ---------------

Net income (loss) available to common
shareholders........................... $ (7,899,000) $ (147,000) $ (15,873,000) $ 315,000
============== ============== ============== ==============
Weighted average number of common shares
outstanding - Basic.................... 36,810,000 35,690,000 36,725,000 35,835,000
Dilutive effect of convertible preferred
stock.................................. -- -- -- 5,340,000
Dilutive effect of stock options and
warrants............................... -- -- -- 1,314,000
-------------- -------------- -------------- --------------
Weighted average number of common shares
outstanding - Diluted.................. 36,810,000 35,690,000 36,725,000 42,489,000
============== ============== ============== ==============
Net income (loss) per common share....... $ (0.21) $ 0.00 $ (0.43) $ 0.01
============== ============== ============== ==============
Net income (loss) per common share-
assuming dilution...................... $ (0.21) $ 0.00 $ (0.43) $ 0.01
============== ============== ============== ==============


In accordance with SFAS No. 128, for the three months ended July 31, 2004
and 2003, approximately 900,000 and 1,449,000, respectively, in-the-money
potentially dilutive common share stock options and warrants and 5,340,000
shares of convertible preferred stock have been excluded from the computation of
diluted earnings per share, as the effect of their inclusion would be
antidilutive. For the six months ended July 31, 2004, approximately 1,216,000
in-the-money potentially dilutive common share stock

8


options and warrants and 5,340,000 shares of convertible preferred stock have
been excluded from the computation of diluted earnings per share, as the effect
of their inclusion would be antidilutive.

(5) COMPREHENSIVE INCOME (LOSS)

The Company reports comprehensive income (loss) in accordance with
Statement of Financial Accounting Standards No. 130, "Reporting Comprehensive
Income" ("SFAS No. 130"). SFAS No. 130 establishes standards for reporting in
the financial statements all changes in equity during a period, except those
resulting from investments by and distributions to owners. For the Company,
comprehensive income includes net income (loss) and other comprehensive income
(loss), which consists of unrealized holding gains and losses from equity
investments classified as "available-for-sale". Total comprehensive income
(loss) was $(7,828,000) and $2,157,000 for the three months ended July 31, 2004
and 2003, respectively. Total comprehensive income (loss) was $(15,731,000) and
$2,973,000 for the six months ended July 31, 2004 and 2003, respectively. As of
January 31, 2004, the Company no longer had long-term equity investments
classified as "available-for-sale".

(6) SEGMENT DISCLOSURES

Statement of Financial Accounting Standards No. 131, "Disclosures about
Segments of an Enterprise and Related Information" ("SFAS No. 131"), requires
the disclosure of certain information about operating segments in financial
statements. The Company's reportable segments are based on the Company's method
of internal reporting. The Company's primary business segment is its electronic
media segment, which consists of the Company's television home shopping business
and Internet shopping website business. Management has reviewed the provisions
of SFAS No. 131 and has determined that the Company's television and internet
home shopping businesses meet the aggregation criteria as outlined in SFAS No.
131 since these two business units have similar customers, products, economic
characteristics and sales processes. Products sold through the Company's
electronic media segment primarily include jewelry, computers and other
electronics, housewares, apparel, health and beauty aids, fitness products,
giftware, collectibles, seasonal items and other merchandise. The Company's
segments primarily operate in the United States and no one customer represents
more than 5% of the Company's overall revenue. There are no material
intersegment product sales. Segment information as of and for the three month
and six month periods ended July 31, 2004 and 2003 are as follows:



ELECTRONIC ALL
THREE MONTHS ENDED JULY 31 (IN THOUSANDS) MEDIA OTHER (a) CORPORATE TOTAL
- ----------------------------------------- ----------- ---------- ---------- -----------

2004
Revenues............................................. $ 154,652 $ 6,826 $ -- $ 161,478
Operating loss....................................... (7,476) (924) -- (8,400)
Depreciation and amortization........................ 4,415 503 -- 4,918
Interest income (expense)............................ 345 (23) -- 322
Income taxes......................................... -- -- -- --
Net loss............................................. (6,513) (1,315) -- (7,828)
Identifiable assets.................................. 365,627 25,533 -- 391,160
----------- ---------- ----------- -----------
2003
Revenues............................................. $ 138,876 $ 5,338 $ -- $ 144,214
Operating loss....................................... (586) (146) -- (732)
Depreciation and amortization........................ 3,722 579 -- 4,301
Interest income (expense)............................ 420 (25) -- 395
Income taxes......................................... 100 -- -- 100
Net income (loss).................................... 216 (292) -- (76)
Identifiable assets.................................. 365,678 36,814 2,011(b) 404,503
----------- ---------- ---------- -----------


9




ELECTRONIC ALL
SIX MONTHS ENDED JULY 31 (IN THOUSANDS) MEDIA OTHER (a) CORPORATE TOTAL
- ----------------------------------------- ----------- ---------- ---------- -----------

2004
Revenues............................................. $ 305,779 $ 14,896 $ -- $ 320,675
Operating loss....................................... (14,885) (1,692) -- (16,577)
Depreciation and amortization........................ 8,692 1,010 -- 9,702
Interest income (expense)............................ 643 (47) -- 596
Income taxes......................................... -- -- -- --
Net loss............................................. (13,252) (2,479) -- (15,731)
Identifiable assets.................................. 365,627 25,533 -- 391,160
----------- ---------- ----------- -----------
2003
Revenues............................................. $ 275,996 $ 11,693 $ -- $ 287,689
Operating income (loss).............................. 435 (989) -- (554)
Depreciation and amortization........................ 7,385 1,169 -- 8,554
Interest income (expense)............................ 816 (67) -- 749
Income taxes......................................... 100 -- -- 100
Net income (loss).................................... 1,757 (1,301) -- 456
Identifiable assets.................................. 365,678 36,814 2,011(b) 404,503
----------- ---------- ---------- -----------


(a) Revenue from segments below quantitative thresholds are attributable to
FanBuzz, which provides e-commerce and fulfillment solutions to sports,
media and entertainment companies and VVIFC, which provides fulfillment,
warehousing and telemarketing services primarily to RLM, the Company and
the NBC Experience Store.

(b) Corporate assets consist of long-term investments not directly assignable
to a business segment.

Information on net sales by significant product groups are as follows (in
thousands):



THREE MONTHS ENDED JULY 31, SIX MONTHS ENDED JULY 31,
2004 2003 2004 2003
------------ ---------- ----------- -----------

Jewelry....................... $ 101,269 $ 91,192 $ 198,591 $ 177,093
Computers..................... 20,199 18,832 37,312 36,428
Home.......................... 16,114 13,465 31,709 28,018
All others, less than 5% each. 23,896 20,725 53,063 46,150
------------ ---------- ----------- -----------
Total.................. $ 161,478 $ 144,214 $ 320,675 $ 287,689
============ ========== =========== ===========


(7) EQUITY INVESTMENTS

As of July 31, 2004 and 2003, the Company had equity investments totaling
approximately $-0- and $2,011,000, respectively. Investments in common stock are
classified as "available-for-sale" investments and are accounted for under the
provisions of Statement of Financial Accounting Standards No. 115, "Accounting
for Certain Investments in Debt and Equity Securities" ("SFAS No. 115").
Investments held in the form of stock purchase warrants are accounted for under
the provisions of Statement of Financial Accounting Standards No. 133,
"Accounting for Derivative Instruments and Hedging Activities" ("SFAS No. 133").
Investments at July 31, 2003 included certain other nonmarketable equity
investments in private and other enterprises that were carried at the lower of
cost or net realizable value. These investments were subsequently written off
during fiscal 2003.

The Company evaluates the carrying values of its other investments by using
recent financing and securities transactions, present value and other pricing
models, as well as by evaluating available information on financial condition,
liquidity prospects, cash flow forecasts and comparing operating results to
plan. Impairment losses are recorded if events or circumstances indicate that
such investments may be impaired and the decline in value is other than
temporary.

10


(8) RELATED PARTY TRANSACTION

At July 31, 2004, the Company held a note receivable totaling $4,191,000
including interest (the "Note"), from its former chief executive officer for a
loan made in 2000 under the officer's employment agreement. The Note is payable
in full on December 2, 2004, bears interest at a floating rate equal to the
Federal short-term rate in effect under Section 1274(d) of the Internal Revenue
Code of 1986, as amended and is secured by shares of the Company's common stock
and options to purchase shares of the Company's common stock held by the former
executive with a fair market value equal to 150% of the principal balance
borrowed under the Note. The Note is reflected as a reduction of shareholders'
equity in the accompanying condensed consolidated balance sheet since it is
collateralized by a security interest in vested stock options and in shares of
the Company's common stock to be acquired by the former officer upon the
exercise of such vested stock options.

(9) RESTRICTED STOCK

On February 1, 2003, the Company awarded 114,170 shares of restricted stock
from the Company's 2001 Omnibus Stock Plan (as amended) to certain executive
officers. The restricted stock vests one third on each of the next three
anniversary dates of the grant so long as the recipient is still employed with
the Company. The aggregate market value of the restricted stock at the date of
award was $1,491,000 and has been recorded as deferred compensation, a separate
component of shareholders' equity, and is being amortized as compensation
expense over the three-year vesting period. In the second quarter of fiscal
2004, the Company awarded an additional 25,000 shares of restricted stock to
certain employees. The restricted stock vests over different periods ranging
from 17 to 53 months so long as the recipient is still employed with the
Company. The aggregate market value of the restricted stock at the award dates
was $308,000 and has been recorded as deferred compensation, a separate
component of shareholders' equity, and is being amortized as compensation
expense over the respective vesting periods.

(10) COMMON STOCK REPURCHASE PROGRAM

In the second quarter of fiscal 2001, the Company's Board of Directors
authorized a $25 million common stock repurchase program whereby the Company may
repurchase shares of its common stock in the open market and through negotiated
transactions, at prices and times deemed to be beneficial to the long-term
interests of shareholders and the Company. In the second quarter of fiscal 2002,
the Company's Board of Directors authorized the repurchase of an additional $25
million of the Company's common stock. In November 2002, the Company's Board of
Directors authorized a third repurchase of up to $25 million of the Company's
common stock pursuant to its common stock repurchase program. The repurchase
programs are subject to applicable securities laws and may be discontinued at
any time without any obligation or commitment by the Company to repurchase all
or any portion of the shares covered by the authorization. As of July 31, 2004,
the Company had repurchased a total of 3,820,000 shares of its common stock
under its stock repurchase programs for a total net cost of $54,322,000 at an
average price of $14.22 per share. The Company did not repurchase any shares
under its repurchase program during the six month period ended July 31, 2004.
During the quarter ended July 31, 2003, the Company repurchased 19,000 shares of
its common stock at an average price of $12.26 per share. During the six month
period ended July 31, 2003, the Company repurchased 586,000 shares of its common
stock at an average price of $10.94 per share.

(11) ACQUISITIONS AND DISPOSITIONS

On January 15, 2003, the Company announced that it entered into an
agreement with Norwell Television LLC to acquire full power television station
WWDP TV-46 in Boston, which reached approximately 1.8 million cable households.
The deal closed in the first quarter of fiscal 2003 on April 1, following FCC
approval. The Company made the investment in television station WWDP TV-46 in
order to continue to broadcast the Company's signal into homes included within
its Boston market and to build a long-term and cost effective distribution
strategy in the Boston, Massachusetts area. The purchase price of the
acquisition was $33,617,000, including professional fees, and has been accounted
for using the purchase method of accounting as stipulated by Statement of
Financial Accounting Standards No. 141, "Business Combinations" ("SFAS No.
141"). The results of operations of the acquired television station have been
included in the accompanying condensed consolidated financial statements from
April 1, 2003, the date of acquisition. Pro-forma results of the Company,
assuming the acquisition had been made at the beginning of each period
presented, would not be materially different from the results reported.

The following table summarizes the estimated fair values of the assets
acquired and liabilities assumed from television station WWDP TV-46 on the date
of acquisition:

11




Current assets $ 176,000
Property and equipment 1,598,000
Other assets 5,000
FCC broadcasting license 31,943,000
--------------
Total assets acquired 33,722,000
Current liabilities 105,000
--------------
Net assets acquired $ 33,617,000
==============


The Company assigned $31,943,000 of the total acquisition price to
television station WWDP TV-46's Federal Communication Commission ("FCC")
broadcasting license, which is not subject to amortization as a result of its
indefinite useful life. The Company tests the FCC license asset for impairment
annually, or more frequently if events or changes in circumstances indicate that
the asset might be impaired.

In February 2003, the Company entered into an agreement to purchase
property and two commercial buildings occupying approximately 209,000 square
feet in Eden Prairie, Minnesota for approximately $11,300,000. One building
purchased is where the Company currently maintains its corporate administrative,
television production and jewelry distribution operations. Included, as part of
the acquisition, was a second building of approximately 70,000 square feet of
commercial space, which the Company utilizes for additional office space. As a
result of this acquisition, the Company's long-term property lease on this space
was terminated.

In February 2003, the Company completed the sale of ten of its eleven LPTV
stations for a total of $5,000,000. The Company recorded a pre-tax operating
gain on the sale of these LPTV stations of $4,417,000 in the first quarter of
fiscal 2003. Management believes that the sale of these stations will not have a
significant impact on the ongoing operations of the Company. The Company
currently uses its remaining LPTV station and classifies this station as held
and used.

(12) GOODWILL AND OTHER INTANGIBLE ASSETS

In June 2001, the FASB issued SFAS No. 142, "Goodwill and Other Intangible
Assets," which addresses the financial accounting and reporting standards for
the acquisition of intangible assets outside of a business combination and for
goodwill and other intangible assets subsequent to their acquisition. This
accounting standard requires that goodwill be separately disclosed from other
intangible assets in the statement of financial position, and no longer be
amortized but tested for impairment on a periodic basis. These impairment tests
are required to be performed at adoption and at least annually thereafter.
Goodwill has been recorded by the Company as a result of the acquisition of
FanBuzz in the fiscal 2002.

There were no changes in the carrying amount of goodwill for the six-month
periods ended July 31:



2004 2003
------------- -------------

Beginning balance...................... $ 9,442,000 $ 9,442,000
Goodwill acquired during the period.... -- --
Impairment losses...................... -- --
-- --
------------- -------------
Ending balance......................... $ 9,442,000 $ 9,442,000
============= =============


Intangible assets have been recorded by the Company as a result of the
acquisition of FanBuzz in fiscal 2002 and television station WWDP TV-46 in
fiscal 2003. The components of amortized and unamortized intangible assets in
the accompanying condensed consolidated balance sheets consist of the following:

12




JULY 31, 2004 JANUARY 31, 2004
----------------------------------------------------------
AVERAGE GROSS GROSS
LIFE CARRYING ACCUMULATED CARRYING ACCUMULATED
(YEARS) AMOUNT AMORTIZATION AMOUNT AMORTIZATION
------- ----------- ----------- ----------- -----------

Amortized intangible assets:
Website address................. 3 $ 1,000,000 $ (778,000) $ 1,000,000 $ (611,000)
Partnership contracts........... 2 280,000 (280,000) 280,000 (280,000)
Non-compete agreements......... 3 230,000 (179,000) 230,000 (141,000)
Favorable lease contracts....... 13 200,000 (36,000) 200,000 (28,000)
Other.......................... 2 290,000 (290,000) 290,000 (279,000)
----------- ----------- ----------- -----------
Total........................ $ 2,000,000 $(1,563,000) $ 2,000,000 $(1,339,000)
=========== =========== =========== ===========
Unamortized intangible assets:
FCC broadcast license........... $31,943,000 $31,943,000
=========== ===========


Amortization expense for intangible assets for the six months ended July
31, 2004 and 2003 was $224,000 and $309,000, respectively. Estimated
amortization expense for fiscal 2004 and the succeeding five fiscal years is as
follows: $436,000 in fiscal 2004, $84,000 in fiscal 2005, $15,000 in fiscal
2006, $15,000 in fiscal 2007, $15,000 in fiscal 2008 and $15,000 in fiscal 2009.

(13) RECENTLY ISSUED ACCOUNTING PRONOUNCEMENT

In December 2003, the Financial Accounting Standards Board ("FASB") issued
FASB Interpretation No. 46R, "Consolidation of Variable Interest Entities" ("FIN
46R"), which served to clarify guidance in Financial Interpretation No. 46 ("FIN
46"), and provided additional guidance surrounding the application of FIN 46.
The Company adopted the provisions of FIN 46R related to non-special purpose
entities in the first quarter of fiscal 2004, which did not have an impact on
the Company's financial statements.

(14) 2004 OMNIBUS STOCK PLAN

In June 2004, the shareholders of the Company approved the Company's 2004
Omnibus Stock Plan (the "2004 Plan"), which provides for, among other things,
the issuance of up to 2,000,000 shares of the Company's common stock. The 2004
Plan is administered by the Company's Compensation Committee (the "Committee")
and has two basic components, (a) discretionary awards for employees and
consultants and (b) automatic option grants for outside directors. All employees
of the Company or its affiliates are eligible to receive awards under the 2004
Plan. The Committee may also award nonstatutory stock options under the 2004
Plan to individuals or entities who are not employees but who provide services
to the Company in capacities such as advisors, directors and consultants. The
types of awards that may be granted under the 2004 Plan include restricted and
unrestricted stock, incentive and nonstatutory stock options, stock appreciation
rights, performance units and other stock-based awards. Incentive stock options
may be granted to employees at such exercise prices as the Committee may
determine but not less than 100% of the fair market value of the underlying
stock as of the date of grant. No incentive stock option may be granted more
than ten years after the effective date of the 2004 Plan or be exercisable more
than ten years after the date of grant. The 2004 Plan provides for additional
restrictions on incentive stock options granted to an individual who
beneficially owns 10% or more of the outstanding shares of the Company. The 2004
Plan also provides for option grants on an annual basis to each outside director
of the Company. All options granted to outside directors pursuant to the 2004
Plan are nonstatutory stock options with an exercise price equal to 100% of the
fair market value of the underlying stock as of the date of grant.


13


(15) RESTATEMENT OF PREVIOUSLY REPORTED ACCUMULATED DEFICIT AND ADDITIONAL
PAID-IN CAPITAL

In connection with the preparation of the Company's response to a letter
received from the staff of the Securities and Exchange Commission ("SEC") in
August 2004, pursuant to a normal course review of the Company's most recent
Annual Report on Form 10-K, and prior to the filing of this quarterly report on
Form 10-Q, the Company determined that the Company's March 1999 issuance of
convertible redeemable preferred stock and investment warrant, pursuant to the
Company's strategic alliance with GE Equity and NBC, were incorrectly recorded
in the Company's financial statements. In fiscal 1999 the Company did not record
a beneficial conversion feature associated with 5,339,500 shares of convertible
redeemable preferred stock as the Company and GE Equity agreed to establish a
conversion price of $8.29 per share that was equal to a 45-day trailing average
stock price. Subsequently the Company has determined that the per share closing
price on the date of issuance (March 8, 1999), $10.12, would have been the
appropriate fair value of the common stock for the purpose of determining
whether or not there existed a beneficial conversion feature. Utilizing the
closing stock price on the date of issuance would have resulted in a beneficial
conversion feature of approximately $9,771,000. The resulting impact should have
been an allocation of this intrinsic value of approximately $9,771,000 to
additional paid-in capital. The discount created by the allocation of intrinsic
value to additional paid-in capital is analogous to a dividend on the
convertible redeemable preferred stock which would be amortized from the date of
issuance, utilizing the effective interest method, through the date the security
is first convertible. Given the convertible redeemable preferred stock was
immediately convertible into common stock, the resulting discount should have
been amortized as a reduction to net income available to common shareholders in
the first quarter of fiscal 1999. Therefore, the January 31, 2004 beginning
additional paid-in capital and related accumulated deficit balances were both
understated by approximately $9,771,000. There is no change to previously
reported total shareholders' equity or previously reported cash flows as a
result of this correction.

In conjunction with the strategic alliance with GE Equity and NBC, the
Company also agreed to issue a detachable investment warrant to GE Equity in
March 1999. The Company did not consider the investment warrant to have a
material value based upon the terms of the investment warrant and did not
allocate a portion of the proceeds on the convertible redeemable preferred stock
to the investment warrant at the time of issuance. Upon further consideration of
the relevant accounting guidance applicable in 1999, the Company believed an
independent appraisal of the relative fair value of the investment warrant was
necessary to determine whether a portion of the proceeds of the redeemable
preferred stock was allocable to the investment warrant. Based on this analysis
the Company has determined that $4,186,000 represented the fair value of the
investment warrant issued in 1999. The resulting impact would have been an
allocation of a portion of the proceeds from the issuance of the convertible
redeemable preferred stock to the fair value of the investment warrant,
analogous to a dividend on the convertible redeemable preferred stock.
Therefore, a credit to additional paid-in capital of approximately $4,186,000
with the resulting discount amortized from the date of issuance, utilizing the
effective interest method, through the date the security is first convertible
should have been recorded in the first quarter of fiscal 1999. Given the
convertible redeemable preferred stock was immediately convertible into common
stock, the resulting discount should have been amortized as a reduction to net
income available to common shareholders in fiscal 1999. Therefore, the January
31, 2004 beginning additional paid-in capital and related accumulated deficit
balances were both understated by approximately $4,186,000. There is no change
to previously reported total shareholders' equity or previously reported cash
flows as a result of this correction.

As a result of the above items the beginning additional paid-in capital and
accumulated deficit balances at January 31, 2004 have been restated as follows
(in thousands):



AS
AS PREVIOUSLY
RESTATED REPORTED
----------- ------------

January 31, 2004 Additional paid-in capital $ 260,100 $ 246,143

January 31, 2004 Accumulated deficit $ (36,292) $ (22,335)

January 31, 2004 Shareholders' equity $ 267,007 $ 267,007


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

The following discussion and analysis of financial condition and results of
operations should be read in conjunction with the Company's accompanying
unaudited condensed consolidated financial statements and notes included herein
and the audited consolidated financial statements and notes included in the
Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2004.

14

RESTATEMENT OF PREVIOUSLY REPORTED ACCUMULATED DEFICIT AND ADDITIONAL PAID-IN
CAPITAL

In connection with the preparation of the Company's response to a letter
received from the staff of the Securities and Exchange Commission ("SEC") in
August 2004, pursuant to a normal course review of its annual report on Form
10-K and prior to the filing of this quarterly report on Form 10-Q, the Company
determined that the Company's March 1999 issuance of convertible redeemable
preferred stock and investment warrant, pursuant to the Company's strategic
alliance with GE Equity and NBC, were incorrectly recorded in the Company's
financial statements. As a result, the Company had to restate its January 31,
2004 beginning additional paid-in capital and related accumulated deficit
balances as both were understated by approximately $13,957,000. There is no
change to previously reported total shareholders' equity or previously reported
cash flows as a result of this correction. See Note 15 of Notes to Condensed
Consolidated Financial Statements for a complete discussion of this restatement.

Members of the Company's senior management began reviewing the previously
reported fiscal 1999 financial statements following receipt of the SEC staff
letter in August 2004, and concluded on September 2, 2004 that, for the reasons
outlined in Note 15, net income available to common shareholders and related
earnings per share reported in fiscal 1999 should no longer be relied upon, and
that the amount of the restatement reported for additional paid-in capital and
accumulated deficit should be applied on a similar basis to each previously
reported fiscal year end and each quarterly period end balance sheet from
January 31, 2000 through January 31, 2004. This conclusion was discussed among
the Company's audit committee, officers of the Company and the Company's
independent public accountants, Deloitte & Touche, LLP.

The Company intends to reflect this restatement in its subsequent fiscal
2004 filings on Forms 10-Q and 10-K. However, the Company has not completed its
discussions with the staff of the SEC and may be required to amend its fiscal
2003 filing on Form 10-K and its Form 10-Q for the quarter ended April 30, 2004.

OVERVIEW

Company Description

ValueVision Media, Inc. is an integrated direct marketing company that
markets its products directly to consumers through various forms of electronic
media. The Company's principal lines of business are television home shopping,
Internet e-commerce, vendor programming sales and fulfillment services and
outsourced e-commerce and fulfillment solutions. The Company's principal
electronic media activity is its television home shopping business, ShopNBC, and
companion Internet shopping website, ShopNBC.com, which sell brand name
merchandise and proprietary/private label consumer products at competitive
prices. The Company's live 24-hour per day television home shopping programming
is distributed primarily through long-term cable and satellite affiliation
agreements.

Products and Customers

Products sold on the Company's television home shopping network and
Internet shopping website include jewelry, computers and other electronics,
housewares, apparel, health and beauty aids, fitness products, giftware,
collectibles, seasonal items and other merchandise. Jewelry represents the
network's largest single category of merchandise, representing 67% and 66% of
television home shopping net sales for the three and six month respective
periods ended July 31, 2004 and 71% and 69% of television home shopping and
Internet net sales for the three and six month respective periods ended July 31,
2003. After jewelry, the second largest product category of merchandise sold is
computers and electronics, representing 15% and 14% of television home shopping
and Internet net sales for the three and six month respective periods ended July
31, 2004 and 15% of television home shopping net sales for both the three and
six month periods ended July 31, 2003. The Company believes that product
diversification will appeal to a broader segment of potential customers and is
important to growing the Company's business. The Company's product
diversification strategy is to continue to develop new product offerings
primarily in the home, apparel and accessories, cosmetics, fitness and consumer
electronic categories to supplement the existing jewelry and computer and
electronics business. The Company continues to make progress on its strategic
objective of diversifying the merchandise mix offered to consumers during fiscal
2004, growing product categories outside of jewelry and computers and
electronics in the first half of fiscal 2004 from 16% to 19% of total television
home shopping and Internet sales as compared to the first half of fiscal 2003.
The Company believes that its customers are primarily women between the ages of
35 and 65 with annual household incomes between $50,000 and $75,000 and believes
its customers make purchases based primarily on convenience, value and quality
of merchandise.

15


Company Strategy

The Company's mission is to be a leader in innovative multimedia retailing,
offering consumers an entertaining, informative and interactive shopping
experience. The following business strategies are intended to continue the
growth of the Company's television home shopping business and complementary
website: (i) leverage the strong brand equity implicit in the NBC name and
associated peacock symbol to achieve greater brand recognition; (ii) diversify
the types of products offered for sale; (iii) increase program distribution in
the United States via new or expanded broadcast agreements with cable and
satellite operators and other creative means; (iv) increase average net sales
per home by increasing penetration within the existing audience base and by
attracting new customers through a broadening of our merchandise mix, lowering
of average price points and targeted marketing efforts; (v) continue to grow the
Company's profitable Internet business; (vi) upgrade the overall quality of the
Company's network, programming and customer support infrastructure; and (vii)
leverage the service expertise implicit in the Company's existing production,
broadcasting, distribution and customer care capacities to support its strategic
partners.

Challenge

The Company's television home shopping business operates with a high fixed
cost base, which is primarily due to fixed contractual fees paid to cable and
satellite operators to carry the Company's programming. In addition, the Company
is embarking on a series of new investment initiatives intended to sustain
double-digit sales growth that will require significant up-front investment.
These new initiatives include increased marketing support, improved customer
experience, enhanced on-air quality and improved business intelligence. In order
to attain profitability, the Company must achieve sufficient sales volume
through the acquisition of new customers and the increased retention of existing
customers to cover its high fixed costs and these new spending initiatives. The
Company's growth and profitability could be adversely impacted if sales volume
does not meet expectations, as the Company will have limited immediate
capability to reduce its fixed cable and satellite distribution operating
expenses to mitigate any potential sales shortfall.

Company's Competition

The direct marketing and retail businesses are highly competitive. In its
television home shopping and Internet operations, the Company competes for
consumer expenditures with other forms of retail businesses, including
traditional "brick and mortar" department, discount, warehouse and specialty
stores, other mail order, catalog and television home shopping companies,
infomercial companies and other direct sellers. The television home shopping
industry is also highly competitive and is dominated by two companies, QVC
Network, Inc. and HSN, Inc., both of which are larger, more diversified and have
greater financial marketing and distribution resources than the Company. In
2002, Shop at Home, Inc. ("SATH") and E.W. Scripps Company ("Scripps") announced
the completion of a transaction that resulted in Scripps owning a controlling
interest in the SATH television network, which also directly competes with the
Company. In addition, the American Collectibles Network ("ACN"), which
broadcasts the Jewelry Television home shopping channel, competes with the
Company in the jewelry sector of the television home shopping industry.
Additionally, there are a number of other small niche players and start-ups
competing in the television home shopping industry. The Company also competes
with retailers who sell and market their products through the highly competitive
Internet medium. Many companies sell products over the Internet that are
competitive with the Company's products. As the use of the Internet and other
online services increase, larger, well-established and well-financed entities
may continue to acquire, invest in or form joint ventures with providers of
e-commerce and direct marketing solutions, and existing providers of e-commerce
and direct marketing solutions may continue to consolidate. The Company expects
increasing competition for viewers/customers and for experienced home shopping
personnel from major cable systems, television networks, e-commerce and other
retailers that may seek to enter the television home shopping industry. The
continued evolution and consolidation of retailers on the Internet, together
with strategic alliances being formed by other television home shopping networks
and providers of e-commerce and direct marketing solutions, will also result in
increased competition. The Company will also compete to lease cable television
time and enter into cable affiliation agreements. The Company believes that its
ultimate success in the television home shopping industry is dependent upon
several key factors, one of which is obtaining carriage on additional cable
systems. The Company believes that it is positioned to compete effectively
because of its established relationships with cable operators and its strategic
relationship with NBC and GE Equity.

16


Results for the Second Quarter of Fiscal 2004

Consolidated net sales for the quarter ended July 31, 2004 were
$161,478,000 compared to $144,214,000 for the quarter ended July 31, 2003, a 12%
increase. The increase in consolidated net sales is directly attributable to the
continued increased sales from the Company's television home shopping and
Internet operations. Net sales attributed to the Company's television and
Internet operations increased 11% to $154,652,000 for the quarter ended July 31,
2004 from $138,876,000 for the quarter ended July 31, 2003. Consolidated gross
margins were 33.4% for the quarter ended July 31, 2004 compared to 37.6% for the
quarter ended July 31, 2003. The Company reported an operating loss of
$8,400,000 and a net loss of $7,828,000 for the second quarter of fiscal 2004
compared to an operating loss of $732,000 and a net loss of $76,000 for the
second quarter of fiscal 2003.

The Company's goal in fiscal 2004 is double-digit sales growth built on
high quality products at value prices, presented to the consumer in a compelling
way. The Company intends to support this through increased marketing efforts.
The Company will continue to build its position as a shopping destination of
value-priced merchandise and unique offerings across a range of product
categories. The Company will invest in new customer acquisition and retention
initiatives, improved customer service and fulfillment, enhanced on-air quality,
and development of more sophisticated business intelligence tools. Finally, the
Company will continue to diversify the merchandise mix on both the television
and Internet channels, particularly in home, apparel, cosmetics, and consumer
electronics.

ACQUISITIONS AND DISPOSITIONS

On January 15, 2003, the Company announced that it entered into an
agreement with Norwell Television LLC to acquire full power television station
WWDP TV-46 in Boston, which reaches approximately 1.8 million cable households.
The deal closed in the first quarter of fiscal 2003 on April 1, following FCC
approval. The Company made the investment in television station WWDP TV-46 in
order to build a long-term and cost effective distribution strategy in the
attractive Boston, Massachusetts area. The purchase price of the acquisition was
$33,617,000, including professional fees, and has been accounted for using the
purchase method of accounting as stipulated by SFAS No. 141. The results of
operations of the acquired television station have been included in the
accompanying condensed consolidated financial statements as of April 1, 2003,
the date of acquisition.

In February 2003, the Company entered into an agreement to purchase
property and two commercial buildings occupying approximately 209,000 square
feet in Eden Prairie, Minnesota for approximately $11,300,000. One building
purchased is where the Company currently maintains its corporate administrative,
television production and jewelry distribution operations. Included, as part
of the acquisition, was a second building of approximately 70,000 square feet of
commercial space, which the Company utilizes for additional office space. As a
result of this acquisition, the Company's long-term property lease had been
terminated.

In February 2003, the Company completed the sale of ten of its eleven LPTV
stations for a total of $5,000,000. The Company recorded a pre-tax operating
gain on the sale of these LPTV stations of $4,417,000 in the first quarter of
fiscal 2003. Management believes that the sale of these stations will not have a
significant impact on the ongoing operations of the Company.

17


RESULTS OF OPERATIONS

SELECTED CONDENSED CONSOLIDATED FINANCIAL DATA
(UNAUDITED)



DOLLAR AMOUNT AS A DOLLAR AMOUNT AS A
PERCENTAGE OF NET SALES FOR PERCENTAGE OF NET SALES FOR
THE THE
THREE MONTHS SIX MONTHS
ENDED JULY 31, ENDED JULY 31,
2004 2003 2004 2003
------- ----- ----- ------

NET SALES 100.0% 100.0% 100.0% 100.0%
===== ===== ===== =====
GROSS MARGIN 33.4% 37.6% 33.4% 37.3%
----- ----- ----- -----
Operating (income) expenses:
Distribution and selling 32.4% 31.7% 32.2% 32.4%
General and administrative 3.2% 3.4% 3.4% 3.6%
Depreciation and amortization 3.0% 3.0% 3.0% 3.0%
Gain on sale of television stations --% --% --% (1.5)%
----- ----- ------ -----
38.6% 38.1% 38.6% 37.5%
----- ----- ------ -----
Operating loss (5.2)% (0.5)% (5.2)% (0.2)%
===== ===== ====== =====


KEY PERFORMANCE METRICS*
(UNAUDITED)



FOR THE THREE MONTHS ENDED FOR THE SIX MONTHS ENDED
JULY 31, JULY 31,
-------- --------
2004 2003 % 2004 2003 %
---------- ----------- --- ----------- ----------- ---

PROGRAM DISTRIBUTION
Cable FTE's 36,192 34,437 5% 36,046 33,968 6%
Satellite FTE's 20,942 18,413 14% 20,544 18,143 13%
----------- ----------- --- ----------- ----------- ---
Total FTEs (Average 000's) 57,134 52,850 8% 56,590 52,111 9%
Net Sales per FTE (Annualized) $ 10.83 $ 10.51 3% $ 10.81 $ 10.59 2%
New Customer Count 129,935 98,001 33% 278,505 212,509 31%

Customer Penetration - 12 month 1.4% 1.4% n/a n/a
rolling

PRODUCT MIX
Jewelry 67.4% 70.5% 66.3% 69.2%
Apparel 3.2% 0.4% 3.9% 0.6%
Health & Beauty 2.8% 2.2% 3.1% 2.3%
Computers & Electronics 14.7% 15.0% 14.3% 15.0%
Fitness 0.8% 1.1% 1.4% 1.3%
Home 11.1% 10.8% 10.9% 11.5%
Shipped Units (000's) 1,233 905 36% 2,549 1,834 39%
Average Selling Price - Shipped $ 186 $ 237 (21%) $ 177 $ 228 (22%)
Units


*Includes television home shopping and Internet sales only.

18


PROGRAM DISTRIBUTION

Average full time equivalent ("FTE") subscribers grew 8% in the second
quarter ended July 31, 2004, resulting in a 4,284,000 increase in average FTE's
versus the prior year comparable quarter. For the six month ended July 31, 2004,
average FTE's grew 9%, an increase of 4,479,000 versus the prior year comparable
period. The increases were driven by continued strong growth in satellite
distribution and increased penetration of digital cable.

NET SALES PER FTE

Net sales per FTE for the second quarter ended July 31, 2004 increased 4%
or $0.32 per FTE versus the prior year comparable quarter. For the six months
ended July 31, 2004, net sales per FTE increases 2% or $0.22 per FTE versus the
prior year comparable period. The increases were due to strong sales growth
within the television and Internet businesses.

NEW CUSTOMERS

New customers added during the second quarter ended July 31, 2004 were
129,935, a 33% increase over the prior year comparable quarter. For the six
months ended July 31, 2004, the Company added 278,505 new customers, a 31%
increase versus the prior year comparable period. The significant increase in
new customers resulted from the increase in household distribution, product
diversification efforts, the lowering of average price points and an increase in
the marketing and promotional efforts aimed at attracting new customers.

PENETRATION

Penetration measures the total number of customers who purchased from the
Company over the past twelve months divided by the Company's average FTE's for
that same period. This measure was 1.4% for the twelve months ended July 31,
2004, the same as the previous year.

MERCHANDISE MIX

During the second quarter ended July 31 2004, jewelry net sales decreased
from 70.5% of total television and Internet net sales to 67.4% versus the prior
year comparable quarter. Computer and electronic net sales as a percent of total
merchandise mix decreased as well, from 15.0% to 14.7%, and all other
merchandise categories increased from 14.5% to 17.9% versus the comparable prior
year quarter. For the six months ended July 31, 2004 versus the comparable prior
year period, jewelry net sales decreased from 69.2% of total television and
Internet net sales to 66.3%. Computers & electronics decreased from 15.0% to
14.3%. All other merchandise categories increased from 15.8% to 19.4%. The
Company's merchandise mix is evolving away from its historical reliance on
jewelry and computers & electronics to a broader mix that also includes apparel,
health and beauty, fitness, home and other product lines. The evolution of the
merchandise mix is a key component of the Company's strategy to appeal to a
broader audience, attract new customers and increase household penetration.

SHIPPED UNITS

The number of units shipped during the second quarter ended July 31, 2004
increased 36% over the prior year comparable quarter to 1,233,000 from 905,000.
For the six months ended July 31, 2004, shipped units increased 39% to 2,549,000
from 1,834,000 versus the prior comparable period. The increases were driven
primarily by the reduction in the Company's average per unit selling price
versus prior year of 21% and 22%, during the second quarter ended July 31, 2004
and six months ended July 31, 2004, respectively. The Company believes that the
reduced average per unit selling price allows the Company to appeal to a broader
segment of potential customers.

ASP

The Average Selling Price ("ASP") per unit for the Company was $186 in the
second quarter ended July 31, 2004, a 21% reduction from the comparable prior
year quarter. For the six months ended July 31, 2004, the average per unit
selling price was $177, a 22% reduction from the comparable prior year period.
These reductions were due primarily to the merchandise mix shift away from
jewelry and computer and electronics, towards lower priced home, apparel and
health and beauty products.

19


NET SALES

Consolidated net sales, inclusive of shipping and handling revenue, for the
three months ended July 31, 2004 were $161,478,000 compared with net sales of
$144,214,000 for the three months ended July 31, 2003, a 12% increase.
Consolidated net sales, inclusive of shipping and handling revenue, for the six
months ended July 31, 2004 were $320,675,000 compared with net sales of
$287,689,000 for the six months ended July 31, 2003, an 11% increase. The
increase in consolidated net sales is directly attributable to the continued
improvement in and increased sales from the Company's television home shopping
and Internet operations. Net sales attributed to the Company's television home
shopping and Internet operations increased 11% to $154,652,000 for the three
months ended July 31, 2004 from $138,876,000 for the comparable prior year
period. Net sales attributed to the Company's television home shopping and
Internet operations increased 11% to $305,779,000 for the six months ended July
31, 2004 from $275,996,000 for the comparable prior year period. During the
first half of fiscal 2004, the Company continued to make significant progress on
its dual strategic objectives of diversifying the merchandise mix offered to
consumers and lowering its average price points. For the first half of fiscal
2004, gross unit volume was up 39% while the Company's average price points were
down 22% from the corresponding prior-year period. In addition, the Company's
home, apparel, fitness and cosmetics categories grew from 16% to 19% during the
first half of fiscal 2004 over prior year. The continued growth in home shopping
net sales is primarily attributable to the growth in FTE homes receiving the
Company's television programming. During the 12-month period ended July 31,
2004, the Company added approximately 4.4 million FTE subscriber homes, an 8%
increase, however, the complete net sales impact and productivity from these
additional homes is still to be realized as these additional new homes have yet
to completely mature. In addition to new FTE subscriber homes, television home
shopping and Internet sales increased due to the continued addition of new
customers from households already receiving the Company's television home
shopping programming and a 29% year-to-date increase, or $14,307,000, in
Internet sales as compared to the corresponding prior-year period offset by a
decrease in the average order size due to the aforementioned decrease in average
per unit selling prices. The Company intends to continue to develop its
merchandising and programming strategies, including the continuation of its
strategy of product diversification and increased marketing spending with the
goal of improving its television home shopping and Internet sales results. While
the Company is optimistic that television home shopping and Internet sales
results will continue to improve, there can be no assurance that such changes in
strategy will achieve the intended results.

GROSS PROFITS

Gross profits for the three months ended July 31, 2004 and 2003 were
$53,900,000 and $54,281,000, respectively, a decrease of $381,000. Gross profits
for the six months ended July 31, 2004 and 2003 were $106,984,000 and
$107,370,000, respectively, a decrease of $386,000. The principal reason for the
relatively flat gross profit from year to year was the decrease in gross profit
margin experienced by the Company during the first half of fiscal 2004 offset by
increased sales volume from the Company's television home shopping and Internet
businesses. Gross margins for the three months ended July 31, 2004 and 2003 were
33.4% and 37.6%, respectively. Gross margins for the six months ended July 31,
2004 and 2003 were 33.4% and 37.3%, respectively. Gross margins for the three
and six months ended July 31, 2004 decreased significantly as compared to gross
margins of the comparable prior year periods primarily due to the implementation
of a variety of promotional activities by the Company in order to clear out
excess on-hand inventory and test various marketing initiatives. Gross margins
may not be comparable to those of other entities, since some entities include
all of the costs related to their product distribution network in cost of sales
and other, including the Company, exclude a portion of them from gross margin,
including them instead as a component of distribution and selling expense. The
Company expects the retail environment to continue to be uncertain and
anticipates continued promotional activity for the remainder of the fiscal year.

OPERATING EXPENSES

Total operating expenses for the three months ended July 31, 2004 were
$62,300,000 versus $55,013,000 for the comparable prior year period. Total
operating expenses for the six months ended July 31, 2004 were $123,561,000
versus $112,341,000 (excluding the gain on sale of television stations) for the
comparable prior year period. Distribution and selling expense increased
$6,502,000, or 14%, to $52,275,000, or 32% of net sales, during the second
quarter of fiscal 2004 compared to $45,773,000, or 32% of net sales, for the
comparable prior-year period. Distribution and selling expense increased
$9,627,000, or 10%, to $103,077,000, or 32% of net sales, for the six months
ended July 31, 2004 compared to $93,450,000, or 32% of net sales, for the
comparable prior-year period. Distribution and selling expense increased
primarily as a result of increases in net cable access fees of $1.6 million and
$2.2 million for the three and six month respective periods ended July 31, 2004
due to a 9% year-to-date increase in the number of FTE subscribers over the
comparable prior year periods and increased costs associated with the hiring of
merchandising personnel and on-air talent of $1.6 million and $3.3 million for
the three and six month respective periods. In addition, distribution and
selling expense also increased over the comparable prior-year periods as a
result of increased direct-mail and marketing expenses of $1.1 million and $1.6
million for the three and six month respective periods as the Company attempts
to acquire customers and stimulate ShopNBC program

20


awareness, increased telemarketing and customer service costs of $1.0 million
and $1.7 million for the three and six month respective periods associated with
increased sales volume and the Company's commitment to improve its customer
service.

General and administrative expense for the three months ended July 31, 2004
increased $168,000, or 3%, to $5,107,000, or 3% of net sales, compared to
$4,939,000, or 3% of net sales, for the three months ended July 31, 2003.
General and administrative expense for the six months ended July 31, 2004
increased $445,000, or 4%, to $10,782,000, or 3% of net sales, compared to
$10,337,000, or 4% of net sales, for the six months ended July 31, 2003. General
and administrative expense increased on a year-to-date basis over prior year
primarily as a result of increased information system personnel salaries,
recruiting costs and software maintenance fees of $1,201,000, offset by a
decrease in general and administrative expense associated with the establishment
of a $451,000 litigation settlement reserve in fiscal 2003 and the write-off of
approximately $500,000 of legal fees in fiscal 2003 incurred in connection with
a discontinued business development initiative.

Depreciation and amortization expense for the three months ended July 31,
2004 was $4,918,000 compared to $4,301,000 for the three months ended July 31,
2003, representing an increase of $617,000, or 14%, from the comparable
prior-year period. Depreciation and amortization expense for the six months
ended July 31, 2004 was $9,702,000 compared to $8,554,000 for the six months
ended July 31, 2003, representing an increase of $1,148,000, or 13%, from the
comparable prior-year period. Depreciation and amortization expense as a
percentage of net sales for the three and six months ended July 31, 2004 and
2003 were each 3%, respectively. The increase is primarily due to increased
depreciation and amortization as a result of assets placed in service in
connection with the Company's ERP systems conversion.

OPERATING LOSS

For the three months ended July 31, 2004, the Company reported an operating
loss of $8,400,000 compared to an operating loss of $732,000 for the three
months ended July 31, 2003. For the six months ended July 31, 2004, the Company
reported an operating loss of $16,577,000 compared to an operating loss of
$554,000 for the six months ended July 31, 2003. Operating loss increased for
the six-month period ended July 31, 2004 from the comparable prior-year period
primarily as a result of the Company's decrease in gross margins, as described
above under "Gross Profits." In addition to the decrease in gross margin over
the comparable prior-year period, there were increases in distribution and
selling expenses, particularly net cable access fees and additional costs
associated with merchandising, marketing and on-air talent, increases in general
and administrative expenses recorded in connection with information system
personnel salaries, recruiting costs and software maintenance fees and increases
in depreciation and amortization expense as a result of assets placed in service
in connection with the Company's ERP systems conversion the details of which are
discussed above. These expense increases were offset by the increase in net
sales and gross profits reported by the Company's television home shopping,
Internet and other businesses during the second quarter of fiscal 2004. During
the first half of fiscal 2003, the Company also recorded a $4,417,000 pre-tax
gain following the sale of ten low power television stations.

NET INCOME (LOSS)

For the three months ended July 31, 2004, the Company reported a net loss
available to common shareholders of $7,899,000 or $(.21) per share on 36,810,000
weighted average common shares outstanding compared with a net loss available to
common shareholders of $147,000 or $0.00 per share on 35,690,000 weighted
average common shares outstanding for the quarter ended July 31, 2003. The net
loss available to common shareholders for the three months ended July 31, 2004
includes a $250,000 cash dividend received from RLM and interest income totaling
$322,000 earned on the Company's cash and short-term investments. For the
quarter ended July 31, 2003, the net loss available to common shareholders
included a pre-tax gain of $361,000 relating to the sale of its common stock
investments of Paxson Communications, Inc. and iDine Network, Inc. and interest
income of $395,000 earned on the Company's cash and short-term investments.

For the six months ended July 31, 2004, the Company reported a net loss
available to common shareholders of $15,873,000 or $(.43) per share on
36,725,000 weighted average common shares outstanding compared with net income
available to common shareholders of $315,000 or $.01 per share on 42,489,000
diluted weighted average common shares outstanding ($.01 per share on 35,835,000
basic shares) for the six months ended July 31, 2003. The net loss available to
common shareholders for the six months ended July 31, 2004 includes a $250,000
cash dividend received from RLM and interest income totaling $596,000 earned on
the Company's cash and short-term investments. Net income available to common
shareholders for the six months ended July 31, 2003 included a pre-tax gain of
$361,000 relating to the sale of the Company's common stock investments in
Paxson Communications, Inc. and iDine Network, Inc. and interest income of
$749,000 earned on the Company's cash and short-term investments.

21


The Company has not recorded an income tax benefit on the losses recorded
in the quarter and six-month period ended July 31, 2004 due to the uncertainty
of such benefit's realization in the future as indicated by the Company's
recording of an income tax valuation reserve. The Company recorded an income tax
provision in the quarter and six-month period ended July 31, 2003, relating to
state income taxes payable on certain income for which there was no loss
carryforward benefit available. The Company continues to maintain a valuation
reserve against its net deferred tax assets until such point that the Company
believes it is more likely than not that such assets will be realized in the
future.

PROGRAM DISTRIBUTION

The Company's television home-shopping programming was available to
approximately 61.5 million homes as of July 31, 2004, as compared to 61.9
million homes as of January 31, 2004 and to 59.4 million homes as of July 31,
2003. The Company's programming is currently available through affiliation and
time-block purchase agreements with approximately 1,170 cable or satellite
systems. Beginning in April 2003, the Company's programming was also made
available full-time to homes in the Boston, Massachusetts market via a
full-power television broadcast station that a subsidiary of the Company
acquired. The Company also owns and operates a low power television station in
Atlanta, Georgia. As of July 31, 2004 and 2003, the Company's programming was
available to approximately 57.6 million and 53.1 million FTE households,
respectively. As of January 31, 2004, the Company's programming was available to
55.6 million FTE households. FTE homes increased from January 31, 2004 while
total homes decreased from January 31, 2004 due to the loss of part time
subscribers during fiscal 2004 that did not have a significant impact on the
calculation of total FTE households offset by the addition of a smaller number
of full time subscribers during the period. Approximately 51.7 million and 46.4
million households at July 31, 2004 and 2003, respectively, received the
Company's programming on a full-time basis. Homes that receive the Company's
television home shopping programming 24 hours per day are counted as one FTE
each and homes that receive the Company's programming for any period less than
24 hours are counted based upon an analysis of time of day and day of week. The
Company's television home shopping programming is also simulcast live 24 hours a
day, 7 days a week through its Internet shopping website (www.shopnbc.com) which
is not included in total FTE households.

CRITICAL ACCOUNTING POLICIES, ESTIMATES AND RISK FACTORS

A discussion of the critical accounting policies related to accounting
estimates and assumptions and specific risks and uncertainties are discussed in
detail in the Company's fiscal 2003 Annual Report on Form 10-K under the
captions entitled "Risk Factors" and "Critical Accounting Policies and
Estimates."

Impending Strike of the National Hockey League Players Association

The National Hockey League (the "NHL") team owners and the National Hockey
League Players Association, the union representing the NHL players (the
"NHLPA"), have attempted to negotiate a new collective bargaining agreement over
the past year. The existing collective bargaining agreement between the NHL
owners and the NHLPA is set to expire on September 14, 2004. If a new agreement
is not renegotiated and put in place by September 15, 2004, the NHL team owners
have indicated that they will lock out the players until their various demands
are met. The regular NHL season is due to begin October 13, 2004. If the NHL
season is delayed or cancelled, net sales of NHL merchandise from the Company's
FanBuzz subsidiary could be significantly reduced.

FINANCIAL CONDITION, LIQUIDITY AND CAPITAL RESOURCES

As of July 31, 2004, cash and cash equivalents and short-term investments
were $112,441,000, compared to $127,181,000 as of January 31, 2004, a
$14,740,000 decrease. For the six months ended July 31, 2004, working capital
decreased $11,573,000 to $174,574,000. The current ratio was 2.9 at July 31,
2004 compared to 3.2 at January 31, 2004.

SOURCES OF LIQUIDITY

The Company's principal source of liquidity is its available cash, cash
equivalents and short-term investments, accrued interest earned from its
short-term investments and its operating cash flow, which is primarily generated
from credit card receipts from sales transactions and the collection of
outstanding customer accounts receivables. The timing of customer collections
made pursuant to the Company's ValuePay installment program and the extent to
which the Company extends credit to its customers is important to the Company's
short-term liquidity and cash resources. In addition, a significant increase in
the Company's accounts receivable aging or credit losses could negatively impact
the Company's source of cash from operations in the short term. While credit
losses have historically been within the Company's estimates for such losses,
there is no guarantee that the Company will continue to experience the same
credit loss rate that it has in the past. Historically, the Company has also
been able to generate additional cash sources from

22


the proceeds of stock option exercises and from the sale of its equity
investments and other properties; however, these sources of cash are neither
relied upon nor controllable by the Company. The Company has no long-term debt
other than fixed capital lease obligations and believes it has the ability to
obtain additional financing if necessary. At July 31, 2004, all short-term
investments and cash equivalents were invested primarily in money market funds,
high quality commercial paper with original maturity dates of less than 270 days
and investment grade corporate and municipal bonds and other tax advantaged
certificates with tender option terms ranging from one month to one year.
Although management believes the Company's short-term investment policy is
conservative in nature, certain short-term investments in commercial paper can
be exposed to the credit risk of the underlying companies to which they relate
and interest earned on these investments are subject to interest rate market
fluctuations. The average maturity of the Company's investment portfolio ranges
from 30-180 days.

CASH REQUIREMENTS

The Company's principal use of cash is to fund its business operations,
which consist primarily of purchasing inventory for resale, funding account
receivables growth in support of sales growth and funding operating expenses,
particularly the Company's contractual commitments for cable and satellite
programming and the funding of capital expenditures. Expenditures made for
property and equipment in fiscal 2004 and 2003 and for expected future capital
expenditures include the upgrade and replacement of computer software and
front-end merchandising systems, expansion of capacity to support a growing
business, continued improvements/modifications to the Company's owned
headquarter buildings, the upgrade and digitalization of television production
and transmission equipment and related computer equipment associated with the
expansion of the Company's home shopping business and e-commerce initiatives. In
addition, during fiscal 2003 the Company made a significant investment of cash
in connection with the acquisition of television station WWDP TV-46 in Boston,
Massachusetts and two commercial buildings where the Company maintains its
corporate administrative, television production and jewelry distribution
operations. Historically, the Company has also used its cash resources for
various strategic investments and for the repurchase of stock under the
Company's stock repurchase program but is under no obligation to continue doing
so if protection of liquidity is desired. The Company has the discretion in the
future to continue its stock repurchase program and will make strategic
investments as opportunities present themselves or when cash investments are
determined to be beneficial to the long-term interests of its shareholders.

The Company ended July 31, 2004 with cash and cash equivalents and
short-term investments of $112,441,000, no debt and $1,702,000 of long-term
capital lease obligations. Business operations, primarily capital expenditures
and growth in working capital due to revenue growth, are expected to use
approximately $10-15 million of cash in the second half of fiscal 2004. The
Company expects continued future growth in working capital as revenues grow
beyond 2004 but expects cash generated from operations to largely offset the
expected use. The Company believes its existing cash balances and its ability to
raise additional financing, considering its strong balance sheet, will be
sufficient to fund its obligations and commitments as they come due on a
long-term basis as well as potential foreseeable contingencies. These estimates
are subject to normal business risk factors as identified under "Risk Factors"
in the Company's fiscal 2003 Annual Report on Form 10-K. In addition to these
Risk Factors, a significant element of uncertainty in future cash flows arises
from potential strategic investments, which are inherently opportunistic and
difficult to predict. The Company believes existing cash balances, its ability
to raise financing and the ability to structure transactions in a manner
reflective of capital availability would be sufficient to fund any such
investments while maintaining sufficient liquidity for its normal business
operations.

Total assets at July 31, 2004 were $391,160,000, compared to $396,591,000
at January 31, 2004, a $5,431,000 decrease. Shareholders' equity was
$253,015,000 at July 31, 2004, compared to $267,007,000 at January 31, 2004, a
$13,992,000 decrease. The decrease in shareholders' equity for the six-month
period ended July 31, 2004 resulted primarily from the net loss of $15,731,000
recorded during the six-month period, $33,000 relating to accrued interest on a
note receivable from a former officer and accretion on redeemable preferred
stock of $142,000. These decreases were offset by increases in shareholders'
equity of $1,768,000 from proceeds received related to the exercise of stock
options and warrants and vesting of deferred compensation of $146,000.

For the six-month period ended July 31, 2004, net cash used for operating
activities totaled $9,535,000 compared to net cash provided by operating
activities of $16,781,000 for the six-month period ended July 31, 2003. Net cash
provided by (used for) operating activities for the six-month periods ended July
31, 2004 and 2003 reflects net income (loss), as adjusted for depreciation and
amortization, common stock issued to employees, amortization of deferred
compensation and a gain on the sale of low powered television stations. In
addition, net cash provided by operating activities for the six months ended
July 31, 2004 reflects primarily an increase in accounts receivable and prepaid
expenses and other assets, offset by an increase in accounts payable and accrued
liabilities and a decrease in inventories. Accounts receivable increased
primarily due to an increase in credit card receivables due to increased sales
and an increase in receivables from sales utilizing extended payment terms and
the timing of customer collections made pursuant to the "ValuePay" installment
program. Inventories decreased from year-end as a result of management efforts
to reduce inventory

23


levels and the timing of merchandise receipts. Prepaid expenses and other assets
increased primarily as a result of the Company's temporary acquisition of a
personal residence in conjunction with an executive's hiring and relocation and
by an increase in prepaid insurance following the Company's annual insurance
renewal. The increase in accounts payable and accrued expenses is a result of
the timing of merchandise receipts, the timing of payments made for accrued
cable access and marketing fees, offset by a decrease in amounts due to
customers for returned merchandise.

Net cash used for investing activities totaled $46,962,000 for the six
months ended July 31, 2004 compared to net cash provided by investing activities
of $7,877,000 for the six months ended July 31, 2003. For the six months ended
July 31, 2004 and 2003, expenditures for property and equipment were $6,389,000
and $16,186,000, respectively. Expenditures for property and equipment during
the periods ended July 31, 2004 and 2003 primarily include capital expenditures
made for the upgrade and replacement of computer software and front-end ERP,
customer care management and merchandising systems, related computer equipment,
digital broadcasting equipment and other office equipment, warehouse equipment,
production equipment and leasehold improvements. Expenditures for property and
equipment for the six months ended July 31, 2003 also included the Company's
$11,300,000 property and commercial building purchase in February 2003 where the
Company maintains its corporate administrative, television production and
jewelry distribution operations. Included as part of the acquisition was a
second commercial building, which the Company utilizes for additional office
space. Principal future capital expenditures include the upgrade and replacement
of computer software and front-end merchandising systems, continued
improvements/modifications to the Company's owned headquarter buildings, the
expansion of warehousing capacity, the upgrade and digitalization of television
production and transmission equipment and related computer equipment associated
with the expansion of the Company's home shopping business and e-commerce
initiatives. In the six months ended July 31, 2004, the Company invested
$92,697,000 in various short-term investments and received proceeds of
$52,124,000 from the sale of short-term investments. In the six months ended
July 31, 2003, the Company invested $40,834,000 in various short-term
investments, received proceeds of $91,309,000 from the sale of short-term
investments and received proceeds of $5,000,000 in connection with the sale of
ten low power television stations. Also during the first quarter of fiscal 2003,
the Company invested $33,466,000, net of cash acquired, in connection with the
acquisition of television station WWDP TV-46 in Boston, Massachusetts and
received proceeds of $2,054,000 from the sale of common stock investments.

Net cash provided by financing activities totaled $1,184,000 for the six
months ended July 31, 2004 and related primarily to cash proceeds received of
$1,757,000 from the exercise of stock options, offset by payments of long-term
capital lease obligations of $573,000. Net cash used for financing activities
totaled $5,082,000 for the six months ended July 31, 2003 and related primarily
to payments of $6,429,000 made in conjunction with the repurchase of 586,000
shares of the Company's common stock at an average price of approximately $10.94
per share and payments of long-term capital lease obligations of $438,000,
offset by cash proceeds of $1,785,000 received from the exercise of stock
options.

CAUTIONARY STATEMENT FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF THE
PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

Information contained in this Form 10-Q and in other materials filed by the
Company with the Securities and Exchange Commission (as well as information
included in oral statements or other written statements made or to be made by
the Company) contain certain "forward-looking statements" within the meaning of
federal securities laws which represent management's expectations or beliefs
concerning future events. These statements are based on management's current
expectations and are accordingly subject to uncertainty and changes in
circumstances. Actual results may vary materially from the expectations
contained herein due to various important factors, including (but not limited
to): changes in consumer spending habits and debt levels; changes in interest
rates; seasonal variations in consumer purchasing activities; changes in the mix
of products sold by the Company; competitive pressures on sales; changes in
pricing and gross profit margins; changes in the level of cable, satellite and
other distribution for the Company's programming and fees associated therewith;
the success of the Company's strategic alliances and relationships; the ability
of the Company to manage its operating expenses successfully; risks associated
with acquisitions; changes in governmental or regulatory requirements;
litigation or governmental proceedings involving or otherwise affecting the
Company's operations; and the ability of the Company to obtain and retain key
executives, on-air hosts and other key employees. Investors are cautioned that
all forward-looking statements involve risk and uncertainty and the Company is
under no obligation (and expressly disclaims any such obligation) to update or
alter its forward-looking statements whether as a result of new information,
future events or otherwise.

In addition to any specific risks and uncertainties discussed in this Form
10-Q, the risks and uncertainties discussed in detail in the Company's Form 10-K
for the fiscal year ended January 31, 2004, specifically under the captions
entitled "Risk Factors" and "Critical Accounting Policies and Estimates,"
provide information which should be considered in evaluating any of the
Company's forward-looking statements. In addition, the facts and circumstances
that exist when any forward-looking statements are made and on which

24


those forward-looking statements are based may significantly change in the
future, thereby rendering obsolete the forward-looking statements on which such
facts and circumstances were based.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company does not enter into financial instruments for trading or
speculative purposes and does not currently utilize derivative financial
instruments as a hedge to offset market risk. The Company has held certain
equity investments in the form of common stock purchase warrants in public
companies and accounted for these investments in accordance with the provisions
of SFAS No. 133. As of July 31, 2004, the Company no longer has investments in
the form of common stock purchase warrants. The operations of the Company are
conducted primarily in the United States and as such are not subject to foreign
currency exchange rate risk. However, some of the Company's products are sourced
internationally and may fluctuate in cost as a result of foreign currency
swings. The Company has no long-term debt other than fixed capital lease
obligations, and accordingly, is not significantly exposed to interest rate
risk, although changes in market interest rates do impact the level of interest
income earned on the Company's substantial cash and short-term investment
portfolio.

ITEM 4. CONTROLS AND PROCEDURES

As of the end of the period covered by this report, the Company conducted
an evaluation, under the supervision and with the participation of the Company's
Chief Executive Officer, William J. Lansing, and Chief Financial Officer,
Richard D. Barnes, of the effectiveness of the Company's disclosure controls and
procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities
Exchange Act of 1934 (the "Exchange Act")). Based on this evaluation, the
officers concluded that the Company's disclosure controls and procedures are
effective to ensure that information required to be disclosed by the Company in
reports that it files or submits under the Exchange Act is recorded, processed,
summarized and reported within the time periods specified in Securities and
Exchange Commission rules and forms. There was no change in the Company's
internal control over financial reporting during the Company's most recently
completed fiscal quarter that has materially affected, or is reasonably likely
to materially affect, the Company's internal control over financial reporting.

25


VALUEVISION MEDIA, INC. AND SUBSIDIARIES

PART II OTHER INFORMATION

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The annual meeting of shareholders of the Company was held on June 22,
2004. Shareholders holding an aggregate of 39,984,779 shares (common and
preferred shares), or approximately 95% of the outstanding shares, were
represented at the meeting by proxy or in person. Matters submitted at the
meeting for vote by the shareholders were as follows:

(a) Election of Directors

The following nominees were elected with the following votes to serve as members
of the Board of Directors until the next annual meeting of shareholders or until
such time as a successor may be elected:



SHARES SHARES
VOTED FOR WITHHELD
---------- ---------

William J. Lansing 33,448,565 1,196,714
James J. Barnett 32,953,862 1,691,417
John D. Buck 33,630,844 1,014,435
Marshall S. Geller 32,355,325 2,289,954
Allen L. Morgan 33,631,144 1,014,135
Robert J. Korkowski 32,358,674 2,286,605
R. Brandon Burgess * 5,339,500 --
Ron Herman* 5,339,500 --
Jay Ireland* 5,339,500 --


* Messrs. Burgess, Herman and Ireland are the representatives elected by the
holders of the Company's Series A Redeemable Convertible Preferred stock.

(b) Adoption of the ValueVision Media, Inc. 2004 Omnibus Stock Plan

Shareholders approved the adoption of the ValueVision Media, Inc. 2004 Omnibus
Stock Plan providing for the issuance of 2,000,0000 shares thereunder by a vote
of 28,871,130 shares in favor, 5,199,634 shares against, 33,660 shares abstained
and 5,880,355 broker non-votes.

(c) Ratification of Deloitte & Touche LLP as independent auditors for the
current fiscal year.

Shareholders ratified the appointment of Deloitte & Touche LLP as independent
auditors for the fiscal year ending January 31, 2005 by a vote of 38,118,293
shares in favor and 1,856,806 shares against approval. There were 9,680 shares
that were voted to abstain and no broker non-votes.

26


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits

3.1 Sixth Amended and Restated Articles of Incorporation,
as Amended (A)

3.2 Certificate of Designation of Series A Redeemable
Convertible Preferred Stock (B)

3.3 Articles of Merger (C)

3.4 Bylaws, as Amended (A)

31.1 Rule 13a-14 (a) / 15d-14 (a)
Certification of Chief Executive Officer

31.2 Rule 13a-14 (a) / 15d-14 (a)
Certification of Chief Financial Officer

32 Section 1350 Certifications

(A) Incorporated herein by reference to the Registrant's Quarterly Report
on Form 10-QSB for the quarter ended August 31, 1994, filed on
September 13, 1994, File No. 0-20243.

(B) Incorporated herein by reference to the Registrant's Current Report on
Form 8-K dated April 15, 1999, filed on April 29, 1999, File No.
0-20243.

(C) Incorporated herein by reference to the Registrant's Current Report on
Form 8-K dated May 16, 2002, filed on May 17, 2002, File No. 0-20243.

(b) Reports on Form 8-K

(i) The Registrant furnished a Current Report on Form 8-K on May 20, 2004
reporting that the Registrant issued a press release dated May 18,
2004 disclosing its first quarter fiscal 2004 earnings.

(ii) The Registrant furnished a Current Report on Form 8-K on August 24,
2004 reporting that the Registrant issued a press release dated August
18, 2004 disclosing its second quarter fiscal 2004 earnings.

27


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

VALUEVISION MEDIA, INC. AND SUBSIDIARIES

/s/ William J. Lansing
-------------------------------------------------
William J. Lansing
Chief Executive Officer, President and Director
(Principal Executive Officer)

/s/ Richard D. Barnes
-------------------------------------------------
Richard D. Barnes
Executive Vice President, Chief Financial Officer
and Chief Operating Officer
(Principal Financial and Accounting Officer)

September 9, 2004

28