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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended January 28, 2000

Commission File Number: 0-17017

Dell Computer Corporation

(Exact name of registrant as specified in its charter)
     
Delaware 74-2487834
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)

One Dell Way, Round Rock, Texas 78682-2244

(Address, including Zip Code, of registrant’s principal executive offices)

(512) 338-4400

(Registrant’s telephone number, including area code)

Securities Registered Pursuant to Section 12(g) of the Act:

Common Stock, par value $.01 per share

Preferred Stock Purchase Rights

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes [X]  No [   ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  [   ]

         
Aggregate market value of common stock held by non-affiliates of the registrant as of March 24, 2000 $ 124,995,093,710
Number of shares of common stock outstanding as of March  24, 2000 2,586,748,307

DOCUMENTS INCORPORATED BY REFERENCE

The information required by Part III of this Report, to the extent not set forth herein, is incorporated by reference from the Registrant’s definitive proxy statement relating to the annual meeting of stockholders to be held in July 2000, which definitive proxy statement will be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this Report relates.




Statements in this Report that relate to future results and events are based on the Company’s current expectations. Actual results in future periods may differ materially from those currently expected or desired because of a number of risks and uncertainties. For a discussion of factors affecting the Company’s business and prospects, see “Item 1 — Business — Factors Affecting the Company’s Business and Prospects.”

PART I

ITEM 1 — BUSINESS

General

Dell Computer Corporation (the “Company”) is the world’s largest direct computer systems company, with revenues of $25.3 billion for the fiscal year ended January 28, 2000. The Company was founded in 1984 by Michael Dell on a simple concept: By selling computer systems directly to customers, the Company could most efficiently understand and satisfy the computing needs of customers. The Company offers its customers a full range of computer systems, including desktop computer systems, notebook computers, workstations, network servers and storage products, as well as an extended selection of peripheral hardware, computing software and related services. Additionally, the Company offers an array of services to support its customers’ online initiatives. The Company’s direct model offers in-person relationships with corporate and institutional customers, as well as telephone and Internet purchasing, built-to-order computer systems, telephone and online technical support and onsite product service. The Company sells its products and services to large corporate, government, healthcare and education customers, small-to-medium businesses and individuals.

The Company is a Delaware corporation that was incorporated in October 1987, succeeding to the business of a predecessor Texas corporation that was originally incorporated in May 1984. Based in Round Rock, Texas, the Company conducts operations worldwide through wholly owned subsidiaries. See “Item 1 — Business — Geographic Areas of Operations.” Unless otherwise specified, references herein to the Company are references to the Company and its consolidated subsidiaries. The Company operates principally in one industry segment.

The Company’s common stock, par value $.01 per share, is listed on The Nasdaq National Market under the symbol DELL. See “Item 5 — Market for Registrant’s Common Equity and Related Stockholder Matters — Market Information.”

Business Strategy

The Company’s business strategy is based on its direct business model. The Company’s business model seeks to deliver a superior customer experience through direct, comprehensive customer relationships, cooperative research and development with technology partners, computer systems custom-built to customer specifications and service and support programs tailored to customer needs. The Company believes that the direct model provides it with several distinct competitive advantages. The direct model eliminates the need to support an extensive network of wholesale and retail dealers, thereby avoiding dealer mark-ups; avoids the higher inventory costs associated with the wholesale/retail channel and the competition for retail shelf space; and reduces the high risk of obsolescence associated with products in a rapidly changing technological market. In addition, the direct model allows the Company to maintain, monitor and update a customer database that can be used to shape future product offerings and post-sale service and support programs. This direct approach, combined with the Company’s efficient procurement, manufacturing and distribution processes, allows the Company to bring relevant technology to its customers faster and more competitively priced than many of its competitors.

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The Internet

The Company is committed to refining and extending the advantages of its direct model approach by moving even greater volumes of product sales, service and support to the Internet. The Internet, perhaps the purest and most efficient form of the direct model, provides greater convenience and efficiency to customers and, in turn, to the Company. The Company receives in excess of 2.6 million visits per week to www.dell.com, where it maintains more than 80 country-specific sites. Company sales generated through the Internet reached nearly 50% of revenue and averaged $40 million per day by the end of fiscal year 2000. Through, www.dell.com, customers and potential customers can access a wide range of information about the Company’s product offerings, can configure and purchase systems online and can access volumes of support and technical information.

The Company also develops custom Internet sites, called Premier PagesTM, for various corporate and institutional customers, allowing these customers to simplify and accelerate procurement and support processes. Through these custom sites, the Company offers the customer paperless purchase orders, approved product configurations, global pricing, real-time order tracking, purchasing history and account team information. The Company currently provides more than 40,000 Premier Pages worldwide. The Company also provides an online virtual account executive for its small business customers. And, for all domestic customers, the Company provides a spare-parts ordering system, and a virtual help desk featuring natural-language search capabilities and direct access to technical support data.

In fiscal year 2000, the Company expanded its Internet presence with the launch of www.gigabuys.com. This, combined with the DellWare® program has created an online source for more than 30,000 competitively-priced computer-related products, including software and peripherals.

The Company recently announced a series of initiatives designed to leverage the Company’s successful use of the Internet by providing customers the servers, storage, and services required to build, expand and enhance their own Internet infrastructure capabilities. These initiatives include the bundling of marketing, sales, services, support, and financing for Internet customers through the Service Provider DirectTM program; Dell Expert ServicesTM consulting services and web hosting; the PowerAppTM line of web server appliances; and strategic investments in Internet infrastructure companies by Dell Ventures.

Comprehensive Customer Relationships

The Company develops and utilizes direct customer relationships to understand end-users’ needs and to deliver high quality computer products and services tailored to meet those needs. For large corporate and institutional customers, the Company works with the customer prior to the sale to plan a strategy to meet that customer’s current and future technology needs. After the sale, the Company continues the direct relationship by establishing account teams, consisting of sales, customer service and technical personnel, dedicated to the Company’s large corporate and institutional customers. The Company also establishes direct relationships with small-to-medium businesses and individuals, through account representatives, telephone sales representatives or Internet contact. These direct customer relationships provide the Company with a constant flow of information about its customer’s plans and requirements and enable the Company to weigh its customer’s needs against emerging technologies.

Cooperative Research and Development

The Company has successfully developed cooperative, working relationships with many of the world’s most advanced technology companies. Working with these companies, the Company’s engineers manage quality, integrate technologies and design and manage system architecture. This cooperative approach allows the Company to determine the best method and timing for delivering

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new technologies to the market. The Company’s goal is to quickly and efficiently deliver the latest relevant technology to its customers.

Custom-Built Computer Systems

The direct model is based on the principle that delivering custom-built computer systems is the best business model for providing solutions that are truly relevant to end-user needs. This concept, together with the Company’s flexible, build-to-order manufacturing process, enables the Company to achieve faster inventory turnover and reduced inventory levels and allows the Company to rapidly incorporate new technologies and components into its product offerings.

Custom-Tailored Service and Support Programs

In the same way that the Company’s computer products are built-to-order, service and support programs are designed to fit specific customer requirements. The Company offers a broad range of service and support programs through its own technical personnel and its direct management of specialized service suppliers. These services range from online support to onsite customer-dedicated systems engineers.

The Company believes that it has significant opportunities for continued growth in all parts of the world, in all customer groups and in all product categories, ranging from enterprise systems, such as network servers, high-end workstations and storage, to home PCs. While the Company believes that its business strategy provides it with competitive advantages, there are many factors that may affect the Company’s business and the success of its operations. For a discussion of these factors, see “Item 1 — Business — Factors Affecting the Company’s Business and Prospects.”

Geographic Areas of Operations

The Company conducts operations worldwide on a geographic basis, with those geographic segments being the Americas, Europe and Asia-Pacific and Japan regions. The Americas segment, which is based in Round Rock, Texas, covers the U.S., Canada and Latin America. The European segment, which is based in Bracknell, England, covers the European countries and also some countries in the Middle East and Africa. The Asia-Pacific and Japan segment covers the Pacific Rim, including Japan, Australia and New Zealand, and is based in Hong Kong (for areas other than Japan) and Kawasaki, Japan (for Japan). See “Item 1 — Business — Factors Affecting the Company’s Business and Prospects” for information about certain risks of international activities.

The Company’s corporate headquarters are located in Round Rock, Texas, and its manufacturing facilities are located in Austin, Texas; Nashville, Tennessee; Eldorado do Sul, Brazil; Limerick, Ireland; Penang, Malaysia; and Xiamen, China. See “Item 2 — Properties.”

For financial information about the results of the Company’s operating segments for each of the last three fiscal years, see Note 12 of Notes to Consolidated Financial Statements included in “Item 8 — Financial Statements and Supplementary Data.”

During fiscal year 2000, the Company expanded operations to the Nashville, Tennessee area and opened a manufacturing facility in Eldorado do Sol, Brazil, to serve Latin America. See “Item 2 — Properties.”

Products and Services

The Company offers a wide range of products and services, including desktop computer systems, notebook computers, workstations, servers and storage products, as well as software, peripherals and service and support programs.

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Desktop Computer Systems

The Company offers two primary lines of desktop computer systems. The OptiPlex® line is designed for corporate and institutional customers who require highly reliable systems optimized for use in networked environments. The Dimension® line of desktop computer systems is designed for small businesses, workgroups and consumers, who generally demand fast performance and the latest technology without the need for remote manageability.

Notebook Computers

The Company offers two lines of notebook computer systems, each designed for targeted customer needs. The Latitude® line is targeted to business customers who require highly reliable and durable systems with maximum connectivity for use in networked environments. The Inspiron® line is targeted to home and small business users who require the latest technology and high-end multimedia performance.

Enterprise Systems

Workstations — The Dell Precision® workstation product line is intended for professional users who demand exceptional performance to run sophisticated applications, such as computer-aided design, digital content creation, geographic information systems, computer animation, software development and financial analysis. In fiscal year 2000, industry sources showed that the Dell Precision workstation product line achieved the number one worldwide market share position in Windows NT®-based workstations.

Servers — The PowerEdge® line of servers consists of systems that can operate as file servers, database servers, applications servers and communications/groupware servers in a networked computing environment. PowerEdge systems can be configured as desired for use in a range of networked environments, from single workgroups to entire enterprises. The Company also offers rack-mountable chassis for its network servers and a full line of external storage systems for increased disk capacity and data backup.

The Company recently began offering the PowerApp line of appliance server products. These web server appliances are designed to target the needs of companies that are developing or enhancing their Internet infrastructure, including Internet service providers and application service providers.

Storage — The PowerVault® line of storage products is designed to drive high-end storage features into standard computing environments, meeting a wide range of customer storage needs. The Company offers a range of products within the PowerVault line for differing customer needs. In fiscal year 2000 the Company announced the PowerVault storage area network solution, the first storage area network from a major systems vendor for Windows NT environments.

Additionally, in fiscal year 2000 the Company acquired ConvergeNet Technologies, Inc., a private storage area network company based in San Jose, California. As a result of the acquisition, the Company will develop products that will enable current and future PowerVault storage devices and other storage systems to connect to any Intel®- or RISC®-based server running UNIX®, SolarisTM, Windows NT®, Windows 2000®, NetWare® or Linux® operating systems.

Software and Accessories

The Company maintains four primary software and accessory programs to enhance its computer systems. These include DellWare, Gigabuys®, DellPlusTM and ReadyWare®. Through DellWare and Gigabuys, the Company offers a wide range of software, peripherals and other accessories. Through the DellPlus custom factory integration program, the Company provides installation and configuration of customer hardware and software and asset tagging and labeling. Through the ReadyWare program, the Company offers factory-installed off-the-shelf software applications.

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Service and Support

The Company enhances its product offerings with a number of specialized services, including custom hardware and software integration, leasing and asset management, network installation and support and onsite service. The Company’s direct relationships with customers and its extensive online capabilities via www.dell.com enhance service delivery. The Company is further developing its service capabilities with Internet-based services that enhance the customer experience. For additional discussion of the Company’s service and support programs, see “Item 1 — Business — Service and Support.”

Service Provider Direct and Dell Expert Services

As part of its initiative to provide its customers the resources needed to build and enhance their Internet capabilities, the Company has recently announced the Service Provider Direct and Dell Expert Services programs.

The Service Provider Direct program consists of a comprehensive package of service, support and business development programs designed to meet the needs of the Company’s top-tier service providers and Internet-intensive businesses. The Company offers marketing, sales, services support and financing alternatives for its customers through this program.

Through Dell Expert Services, the Company has developed a variety of consulting and service alternatives for its Internet-intensive customers. Service alternatives include e-consulting services for large and medium businesses through alliances with e-consulting firms such as Gen3 Partners, Arthur Andersen and Lante Corporation; web hosting for small and medium sized businesses through DellHost.com; and consulting and other services for small businesses through DellEWorks.com.

Sales and Marketing

The Company’s customers range from large corporations, government agencies and healthcare and educational institutions to small businesses and individuals. In general, the Company uses similar sales and marketing approaches across all customer groups, as demand levels for each customer group are principally driven by similar changes in market prices and overall general economic conditions. Within each region, the Company has divided its sales and marketing forces among the various customer groups to better meet each customer group’s specific needs. No single customer accounted for more than 10% of the Company’s consolidated net revenues during any of the last three fiscal years.

Relationship Customers

The Company has established a broad range of business based on continuing relationships with large corporations, governmental, healthcare and educational institutions and small-to-medium businesses. The Company maintains a field sales force throughout the world to call on business and institutional customers and prospects. The Company develops marketing programs and services specifically geared to these relationship customers. Dedicated account teams, which include field based system engineers and consultants, form long-term customer relationships to provide each customer with a single source of assistance on various issues, including technology needs assessment and technical evaluation of Dell products; system configuration; image development order placement; lifecycle cost management; technology transition planning; installation assistance and project management; and detailed product, service and financial reporting. For customers with in-house maintenance organizations, the Company offers a variety of programs, including specialized computer training programs, a repair parts assistance program and other customized programs to provide access to the Company’s technical support team. Customized product delivery and service programs are available on a worldwide basis. See “Item 1 — Business — Service and Support.”

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For multinational corporate customers, the Company offers several programs designed to provide global capability, support and coordination. Through these programs, the Company can provide single points of contact and accountability with global account specialists, special global pricing, consistent service and support programs across global regions and access to central purchasing facilities.

The Company also maintains specific sales and marketing programs targeted at federal, state and local governmental agencies. The Company maintains account teams dedicated to specific governmental and educational markets. The Company holds a U.S. General Services Administration Schedule contract, through which it sells to U.S. federal governmental agencies.

Transactional Customers

The Company has established a significant base of business among small-to-medium businesses and individuals. The Company markets its products and services to these customers by advertising on the Internet and television, in trade and general business publications and by mailing a broad range of direct marketing publications, such as promotional pieces, catalogs and customer newsletters. The Company believes these customers value its ability to provide reliable, custom-built computer systems at competitive prices, knowledgeable sales assistance, post-sale support and onsite service offerings.

Internet Customers

An increasing portion of the Company’s business is being conducted via the Internet. Through the Company’s World Wide Web site at www.dell.com, customers and potential customers can access a wide range of information about the Company’s product and service offerings, configure and purchase systems online and access volumes of support and technical information. The Company receives in excess of 2.6 million visits per week to www.dell.com, where it maintains more than 80 country-specific sites. The Company currently maintains more than 40,000 customized Premier Page web sites for its corporate and institutional customers.

Leasing and Asset Management Services

In fiscal year 1998, the Company formed Dell Financial Services L.P. (“DFS”) as a joint venture with Newcourt Credit Group Inc., now a subsidiary of The CIT Group. DFS offers leasing and other financial services to the Company’s customers. For additional information about DFS, see Note 11 of Notes to Consolidated Financial Statements included in “Item 8 — Financial Statements and Supplementary Data.”

Service and Support

The Company offers a full line of warranty, service and support options in all of its geographic markets. These options vary in each of the countries in which the Company does business based on local market and customer requirements. The following is a description of the warranties, service and support generally available to the Company’s customers in the United States.

Standard Programs

All systems include lifetime technical support, which is primarily provided through automated and online avenues including the Internet via www.support.dell.com, E-mail, online subscription services and interactive bulletin boards. As of March 1, 2000 the Company’s support site was receiving in excess of 5 million page views per week. The support site enables customers to select how they receive online help, based on their comfort and experience with technology and the Internet.

Many of the Company’s systems include software that helps customers diagnose and communicate system problems. Several systems also include a built-in diagnostics program that can provide

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online information about system malfunctions. The Company also continues to provide toll free telephone support in most countries. Technical specialists supporting all technical support programs maintain close contact with the Company’s manufacturing and product design groups and have online access to each customer’s original system configuration and service history.

All of the Company’s systems include a basic limited warranty ranging from one to three years, which includes parts and labor coverage. Additionally, most business customers have systems that include next-business-day onsite service, which provides customers with next-business-day parts delivery and a Dell-trained, Dell-managed technician to diagnose and resolve system issues.

Additional Options

The Company offers customers the opportunity to customize their service and support programs through a wide selection of options. For example, PowerEdge server customers may choose to extend standard service contracts to include up to four additional years of next-business-day, onsite service. Additionally, customers may choose same day, two, four or six-hour response service offerings. Notebook computer owners have access to service and support in a multitude of countries in which the Company conducts business, in the event a notebook customer is in need of service or support while traveling outside of that customer’s home country.

The Company’s Premier AccessTM program includes a service and support program specifically designed for information systems professionals who have technical expertise in diagnosing and servicing computer systems. Customers can choose their level of service under the program, including rapid service and parts dispatches, direct access to advanced level technical support, specialized online support, reimbursement for certain labor costs and parts management assistance.

Through the DellPlus program, the Company offers specialized services designed to satisfy customers’ unique hardware and software integration requirements. With this program, a customer’s particular integration requirements (whether hardware related, such as specialized network cards, video and graphic boards, modems, tape drives or hard drives; or software related, such as customer proprietary software applications or drivers) can be satisfied at the time the customer’s systems are manufactured. This is in addition to the Company’s ReadyWare program, a collection of popular software applications and interface cards that can be factory-installed.

The Company also offers a variety of onsite installation services that can be customized to meet the needs of each specific customer. These services include basic installation and orientation, system connectivity and functional testing, external peripheral installation, internal device installation and file server and advanced system installation.

Manufacturing

The Company operates manufacturing facilities in Austin, Texas; Nashville, Tennessee; Limerick, Ireland; Penang, Malaysia; Eldorado do Sul, Brazil; and Xiamen, China. The Company’s manufacturing process consists of assembly, functional testing and quality control of the Company’s computer systems. Testing and quality control processes are also applied to components, parts and subassemblies obtained from suppliers. The Company’s build-to-order manufacturing process is designed to allow the Company to quickly produce customized computer systems and to achieve rapid inventory turnover and reduced inventory levels, which lessens the Company’s exposure to the risk of declining inventory values. This flexible manufacturing process also allows the Company to incorporate new technologies or components into its product offerings quickly.

Quality control is maintained through the testing of components, parts and subassemblies at various stages in the manufacturing process. Quality control also includes a burn-in period for completed units after assembly, on-going production reliability audits, failure tracking for early identification of production and component problems and information from the Company’s customers obtained

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through its direct relationships and service and support programs. The Company conducts a voluntary vendor certification program, under which qualified vendors commit to meet defined quality specifications. With the exception of Brazil, all of the Company’s manufacturing facilities have been certified as meeting ISO 9002 quality standards. Brazil is expected to be ISO 9002 certified in fiscal year 2001.

Product Development

The Company’s product development efforts are focused on designing and developing competitively priced computer systems that adhere to industry standards and incorporate the technologies and features that the Company believes are most desired by its customers. To accomplish this objective, the Company must evaluate, obtain and incorporate new hardware, software, storage, communications and peripherals technologies that are primarily developed by others. The Company’s product development team includes programmers, technical project managers and engineers experienced in system architecture, logic board design, sub-system development, mechanical engineering, manufacturing processing and operating systems. This cross-functional approach to product design has enabled the Company to develop systems with improved functionality, manufacturability, reliability, serviceability and performance, while keeping costs competitive. The Company takes steps to ensure that new products are compatible with industry standards and that they meet cost objectives based on competitive pricing targets.

The Company bases its product development efforts on cooperative, meaningful relationships with the world’s most advanced technology companies. These working partnerships allow the Company to use its direct model and build-to-order manufacturing process to deliver, on a timely and cost-effective basis, those emerging technologies that are most relevant to its customers.

During fiscal year 2000, the Company incurred $568 million in research, development and engineering expenses, compared with $272 million for fiscal year 1999 and $204 million for fiscal year 1998. Fiscal year 2000 research, development and engineering expenses included a $194 million charge for write-off of purchased in-process research and development resulting from the acquisition of ConvergeNet Technologies, Inc. The amount the Company spends on research, development and engineering activities, which the Company believes to be important to its continued success and growth, is determined as part of the annual budget process and is based on cost-benefit analyses and revenue forecasts. The Company prioritizes activities to focus on projects that it believes will have the greatest market acceptance and achieve the highest return on the Company’s investment.

Dell Ventures

During fiscal year 2000 the Company began making equity investments in companies in order to enhance and extend the Company’s direct business model and core business initiatives. The Company makes strategic investments in other companies designed to yield greater access to leading-edge technologies and services, expanded markets for the Company’s products, insight into new markets, and financial return. The Company generally invests in emerging technology companies with business objectives built around the Internet, services, server and storage products and communications. During fiscal year 2000, the Company typically made mid- to late-stage investments prior to a company’s initial public offering. Subsequent to fiscal year 2000, the Company announced the expansion of this group’s activities to include investment in early-stage companies and business incubation activities. For additional information about risk on financial instruments, see “Item 7 — Management’s Discussion and Analysis of Financial Condition and Results of Operations — Market Risk.”

Patents, Trademarks and Licenses

The Company holds a portfolio of 510 U.S. patents and 431 U.S. patent applications pending, and has a number of related foreign patents and patent applications pending. The Company’s

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U.S. patents expire in years 2005 through 2018. The inventions claimed in those patents and patent applications cover aspects of the Company’s current and possible future computer system products, manufacturing processes and related technologies. The Company is developing a portfolio of patents that it anticipates will be of value in negotiating intellectual property rights with others in the industry.

The Company has obtained U.S. federal trademark registration for its DELL word mark and its Dell logo mark. The Company owns registrations for 27 of its other marks in the U.S. As of March 1, 2000, the Company had pending applications for registration of 39 other trademarks. The DELL word mark, Dell logo and other trademark and service mark registrations in the U.S. may be renewed as long as the mark continues to be used in interstate commerce. The Company believes that establishment of the DELL mark and logo in the U.S. is material to the Company’s operations. The Company has also applied for or obtained registration of the DELL mark and several other marks in approximately 190 other countries or jurisdictions where the Company conducts or anticipates expanding its international business. The Company has also registered approximately 370 global domain names. In addition, the Company has registered in excess of 200 country specific domain names. The Company has also taken steps to reserve corporate names and to form non-operating subsidiaries in certain foreign countries where the Company anticipates expanding its international business.

The Company has entered into a variety of intellectual property licensing and cross-licensing agreements. In addition, the Company has entered into nonexclusive licensing agreements with Microsoft Corporation for various operating system and application software. The Company has also entered into various software licensing agreements with other companies.

From time to time, other companies and individuals assert exclusive patent, copyright, trademark or other intellectual property rights to technologies or marks that are important to the technology industry or the Company’s business. The Company evaluates each claim relating to its products and, if appropriate, seeks a license to use the protected technology. The licensing agreements generally do not require the licensor to assist the Company in duplicating its patented technology nor do these agreements protect the Company from trade secret, copyright or other violations by the Company or its suppliers in developing or selling these products.

Infrastructure

Management Information Systems

The Company’s management information systems enable the Company to track each unit sold from the initial sales contact, through the manufacturing process to post-sale service and support. The systems assist the Company in tracking key information about its customers. Using its database to assess purchasing trends, advertising effectiveness and customer and product groupings, the Company targets marketing activities specifically to particular types of customers. This database, unique to the Company’s direct model, allows the Company to gauge customer satisfaction issues and also provides the opportunity to test new propositions in the marketplace prior to product or service introductions.

Employees

On January 28, 2000, the Company had approximately 36,500 regular employees. Approximately 23,500 of those employees were located in the U.S., and approximately 13,000 were located in other countries. The Company has never experienced a work stoppage due to labor difficulties and believes that its employee relations are good.

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Government Regulation

The Company’s business is subject to regulation by various federal and state governmental agencies. Such regulation includes the radio frequency emission regulatory activities of the U.S. Federal Communications Commission, the anti-trust regulatory activities of the U.S. Federal Trade Commission and Department of Justice, the import/ export regulatory activities of the U.S. Department of Commerce and the product safety regulatory activities of the U.S. Consumer Products Safety Commission.

The Company also is required to obtain regulatory approvals in other countries prior to the sale or shipment of products. In certain jurisdictions, such requirements are more stringent than in the U.S. Many developing nations are just beginning to establish safety, environmental and other regulatory requirements, which may vary greatly from U.S. requirements.

Backlog

At the end of fiscal year 2000, backlog was $310 million, compared with backlog of $170 million at the end of fiscal year 1999, and backlog of $215 million at the end of fiscal year 1998. The Company does not believe that backlog is a meaningful indicator of sales that can be expected for any period, and there can be no assurance that the backlog at any point in time will translate into sales in any subsequent period.

Factors Affecting the Company’s Business and Prospects

There are many factors that affect the Company’s business and the results of its operations, some of which are beyond the control of the Company. The following is a description of some of the important factors that may cause the actual results of the Company’s operations in future periods to differ materially from those currently expected or desired.

General economic and industry conditions

Any general economic, business or industry conditions that cause customers or potential customers to reduce or delay their investments in computer systems could have a negative effect on the Company’s strength and profitability. For example, a softening of demand for computer systems may result in decreased revenues (or at least declining revenue growth rates) for computer manufacturers in general and the Company in particular and may result in pricing pressures for products that the Company sells, which could have a negative effect on the Company’s revenues and profitability.

Competition

The technology industry is highly competitive. The intense competition inherent in the industry could result in the loss of customers or pricing pressures, which would negatively affect the Company’s results of operations.

International activities

The Company’s future growth rates and success are in-part dependent on continued growth and success in international markets. As is the case with most international operations, the success and profitability of the Company’s international operations are subject to numerous risks and uncertainties, including local economic and labor conditions, political instability, tax laws (including U.S. taxes on foreign operations) and foreign currency exchange rates.

Product, customer and geographic mix

The profit margins realized by the Company vary somewhat among its products, its customer business units and its geographic markets. Consequently, the overall profitability of the Company’s

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operations in any given period is partially dependent on the product, customer and geographic mix reflected in that period’s revenues.

Seasonal trends

The Company experiences some seasonal trends in the sale of its products. For example, sales to governments (particularly U.S. federal sales) are often stronger in the Company’s third quarter, European sales are often weaker in the third quarter and consumer sales are often stronger in the fourth quarter. Historically, the net result of seasonal trends has not been material relative to the Company’s overall results of operations, but many of the factors that create and affect seasonal trends are beyond the Company’s control.

Technological changes and product transitions

The technology industry is characterized by continuing improvements in technology, which result in the frequent introduction of new products, short product life cycles and continual improvement in product price/performance characteristics. While the Company believes that its direct model and asset management practices afford it an inherent competitive advantage over some of its competitors, product transitions present some of the greatest executional challenges and risks for any computer systems company. A failure on the part of the Company to effectively manage a product transition will directly affect the demand for the Company’s products and the profitability of the Company’s operations. In addition, while the Company has meaningful relationships with some of the world’s most advanced technology companies, continuing technological advancement, which is a significant driver of customer demand, is largely beyond the control of the Company.

Inventory management/supplies

The Company’s direct business model gives it the ability to operate with reduced levels of component and finished goods inventories, and the Company’s financial success in recent periods has been due in part to its asset management practices, including its ability to achieve rapid inventory turns. As evidenced in the second half of fiscal year 2000, temporary disruptions in component supply availability can unfavorably affect the Company’s short term performance. While supply conditions have generally been favorable both to the Company and to the industry, in recent years less favorable supply conditions, as well as other factors both within and beyond the Company’s control, may require or result in increased inventory levels in the future.

The Company’s manufacturing process requires a high volume of quality components that are procured from third party suppliers. Reliance on suppliers, as well as industry supply conditions, generally involves several risks, including the possibility of defective parts (which can adversely affect the reliability and reputation of the Company’s products), a shortage of components and reduced control over delivery schedules (which can adversely affect the Company’s manufacturing efficiencies) and increases in component costs (which can adversely affect the Company’s profitability).

The Company has several single-sourced supplier relationships, either because alternative sources are not available or the relationship is advantageous due to performance, quality, support, delivery, capacity or price considerations. If these sources are unable to provide timely and reliable supply, the Company could experience manufacturing interruptions, delays or inefficiencies, adversely affecting its results of operations.

Risk on financial instruments

The Company regularly utilizes derivative instruments to hedge its exposure to fluctuations in foreign currency exchange rates and interest rates. In addition, the Company utilizes equity instrument contracts to execute repurchases of its common stock under its Board-authorized stock repurchase program. Some of these instruments and contracts may involve elements of market and

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credit risk in excess of the amounts recognized in the financial statements. For additional information about risk on financial instruments, see “Item 7 — Management’s Discussion and Analysis of Financial Condition and Results of Operations — Market Risk.”

Strength of infrastructure

The Company has grown at a rapid pace, requiring enhancement and expansion of its management team, information systems, manufacturing operations and other aspects of its infrastructure. The Company’s continued success and profitability partly depends on its ability to continue to improve its infrastructure (particularly personnel and information systems) to keep pace with the growth in its overall business activities.

Patent rights

The Company’s continued business success may be largely dependent on its ability to obtain licenses to intellectual property developed by others on commercially reasonable and competitive terms. If the Company or its suppliers are unable to obtain desirable technology licenses, the Company could be prohibited from marketing products, could be forced to market products without desirable features or could incur substantial costs to redesign its products, defend legal actions or pay damages.

Trademarks and Service Marks

Several U.S. trademarks and service marks appear in this Report. Dell, the Dell logo, Dimension, Latitude, OptiPlex, Dell Precision, Inspiron and PowerEdge are registered trademarks of the Company, and DellWare, Gigabuys, ReadyWare and SelectCare are registered service marks. PowerApp, OptiFrame and PowerVault are trademarks of the Company, and BusinessCare, BusinessCare Plus, DellPlus, DirectLine, Premier Access and Premier Pages are service marks. This Report may also contain trademarks and tradenames of other entities; the Company disclaims proprietary interest in the marks and names of others.

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Executive Officers of the Company

The following table sets forth the name, age and position of each of the persons who were serving as executive officers of the Company as of March 31, 2000.

             
Name Age Position



Michael S. Dell 35 Chairman of the Board and Chief Executive Officer
Kevin B. Rollins 47 Vice Chairman
James T. Vanderslice 59 Vice Chairman
David W. Allen 39 Vice President, Worldwide Operations
Paul D. Bell 39 Senior Vice President; President, Europe, Middle East and Africa and Co-General Manager, Worldwide Home and Small Business Group
G. Carl Everett,  Jr.  49 Senior Vice President, Personal Systems Group
Thomas B. Green 45 Senior Vice President, Law and Administration and Secretary
Michael D. Lambert 53 Senior Vice President, Enterprise Systems Group
Göran S. Malm 52 Senior Vice President and Co-President, Asia-Pacific/ Japan
Joseph A. Marengi 46 Senior Vice President and General Manager, U.S.  Relationship Group
Randall D. Mott 43 Senior Vice President and Chief Information Officer
Frank L. Muehleman 43 Vice President and Co-General Manager, Worldwide Home and Small Business Group
Rosendo G. Parra 40 Senior Vice President and General Manager, U.S. Public Sector
Lawrence A. Pentland 41 Vice President and General Manager, Americas International Group
Charles H. Saunders 56 Vice President and Co-President, Asia-Pacific/ Japan
James M. Schneider 47 Senior Vice President and Chief Financial Officer
Morton L. Topfer 63 Counselor to the CEO and Director

Set forth below is biographical information about each of the Company’s executive officers.

Michael S. Dell — Mr. Dell has been Chairman of the Board, Chief Executive Officer and a director of the Company since May 1984. Mr. Dell shares the Office of the Chief Executive Officer with Mr. Rollins and Mr. Vanderslice. Mr. Dell founded the Company in 1984 while attending the University of Texas at Austin. He is a member of the board of directors of the U.S. Chamber of Commerce, the Computerworld/ Smithsonian Awards and the World Economic Forum Foundation. Mr. Dell is also a member of the Business Council and serves on the nominating committee for the National Technology Medal of Honor.

Kevin B. Rollins — Mr. Rollins has been Vice Chairman of the Company since December 1997, and shares the Office of the Chief Executive Officer with Mr. Dell and Mr. Vanderslice. Mr. Rollins joined the Company in April 1996 as Senior Vice President, Corporate Strategy and was named Senior Vice President, General Manager — Americas in May 1996. For 12 years prior to joining the Company, Mr. Rollins was employed by Bain & Company, an international strategy consulting firm, most recently serving as a director and partner. Mr. Rollins received a Master of Business Administration degree and a Bachelor of Arts degree from Brigham Young University. Mr. Rollins is also a member of the National Advisory Council of Brigham Young University and a member of the CEO Forum on Education and Technology.

James T. Vanderslice — Mr. Vanderslice serves as Vice Chairman of the Company and shares the Office of Chief Executive Officer with Mr. Dell and Mr. Rollins. Prior to joining the Company, Mr. Vanderslice served as Senior Vice President and Group Executive for IBM’s Technology Group and was a member of IBM’s corporate executive committee. Mr. Vanderslice was responsible for IBM’s storage systems, microelectronics, networking-hardware and printer-systems division. He

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also provided functional guidance to the display and technology-market development units, both based in Japan. Mr. Vanderslice holds a Bachelor of Science degree in Physics from Boston College and a PhD in Physics from Catholic University. Mr. Vanderslice serves on the board of directors of BroadStream Corporation.

David W. Allen — Mr. Allen has served as Vice President, Worldwide Operations since June 1999. Mr. Allen is responsible for overseeing all aspects of the Company’s worldwide operations, including manufacturing processes, logistics and supply-chain management. Mr. Allen joined the Company in June 1999 from Frito-Lay, Inc., where he served as Senior Vice President of Operations. He joined Frito-Lay in 1991 as Vice President of Operations for its North Division, and was later General Manager of a joint venture with Sara Lee. Prior to joining Frito-Lay, Mr. Allen held various other operations positions with Home Innovations, Inc.; Booz, Allen & Hamilton; and Saturn Corporation. Mr. Allen holds a bachelor’s degree in Electrical Engineering from General Motors Institute and a master’s degree in Business Administration from the Harvard Graduate School of Business Administration.

Paul D. Bell — Mr. Bell joined the Company in July 1996 and serves as Senior Vice President; President, Europe, Middle East and Africa; and Co-General Manager Worldwide Home and Small Business Group. As President of EMEA, he is responsible for business operations in the Company’s European regions, including the Company’s manufacturing facilities in Limerick, Ireland. In the HSB role, he shares responsibility for all related product development, manufacturing, sale, marketing and customer-service activities for the Company’s Home and Small Business Group. Prior to joining the Company, Mr. Bell was with Bain & Company, where he was a management consultant for six years, including two years as a consultant for the Company. Mr. Bell received a bachelor’s degree in Fine Arts and Business Administration from Pennsylvania State University and a Master of Business Administration degree from the Yale School of Organization and Management.

G.  Carl Everett, Jr. — Mr. Everett joined the Company in February 1998 as Senior Vice President, Desktops and Workstations, and currently serves as Senior Vice President, Personal Systems Group. Mr. Everett is responsible for worldwide development, marketing and strategic technological direction for the Company’s desktop computer systems and notebook computer product lines. Prior to joining the Company, Mr. Everett was employed by Intel Corporation, where he began in a field sales office and advanced into sales and marketing management. He was appointed Vice President in 1989 and, until 1994, oversaw North American and then worldwide sales. From 1994 to 1996, Mr. Everett served as Senior Vice President and General Manager of the Desktop Products Group. Prior to joining Intel in 1978, Mr. Everett held various sales, marketing and customer support positions with Motorola Semiconductor Products Group. Mr. Everett holds a bachelor’s degree in Business Administration from New Mexico State University.

Thomas B. Green — Mr. Green has been Senior Vice President, Law and Administration since December 1997, and is responsible for overseeing the Company’s legal and governmental affairs, human resources function and other administrative departments. Mr. Green joined the Company in August 1994 as General Counsel and Secretary. Before joining the Company, Mr. Green served as Executive Vice President and General Counsel of Chicago Title & Trust Company, where he was employed from October 1992 to July 1994, and as Executive Vice President and General Counsel of Trammell Crow Company from October 1990 to October 1992. From February 1989 to October 1990, Mr. Green was employed by the law firm of Jones, Day, Reavis & Pogue, Dallas, Texas, last serving as a partner in that firm. His background also includes a term as law clerk to former United States Supreme Court Chief Justice Warren Burger. Mr. Green received a Bachelor of Arts degree in English and a Juris Doctor degree from the University of Utah.

Michael D. Lambert — Mr. Lambert joined the Company in October 1996 as Senior Vice President, Server Group, and currently serves as Senior Vice President, Enterprise Systems Group. Mr. Lambert is responsible for worldwide development and marketing of the Company’s server, workstation and storage product lines. Prior to joining the Company, Mr. Lambert held various

14


officer positions with Compaq Computer Corporation, last serving as Vice President of North American Marketing. Prior to joining Compaq in 1994, Mr. Lambert served four years as general manager of the large computer products division for NCR Corporation. Mr. Lambert received a bachelor’s degree in Business Administration from the University of Kentucky in Lexington. Mr. Lambert serves on the board of directors of Storage Networks, Inc.

Göran S. Malm — Mr. Malm joined the Company in November 1999 and serves as Senior Vice President and Co-President Asia-Pacific/ Japan. In this role, Mr. Malm shares with Mr. Sanders responsibility for the Company’s operations in all markets in the Asia-Pacific/ Japan region, including the Company’s manufacturing and customer service centers in Penang, Malaysia and Xiamen, China. Prior to joining the Company, Mr. Malm served as Senior Vice President of General Electric and President of GE Asia-Pacific. Mr. Malm joined GE in 1992 as President and CEO of GE Medical Systems Asia, based in Tokyo. Before joining General Electric, Mr. Malm held a variety of positions during a 20 year career at AB SKF, a Swedish multinational company and world leader in automotive and industrial bearings design and manufacturing. Mr. Malm earned a bachelor’s degree in Economics and Business Administration from the Gothenburg School of Economics.

Joseph A. Marengi — Mr. Marengi joined the Company in July 1997 and serves as Senior Vice President and General Manager, U.S. Relationship Group. In this position, Mr. Marengi is responsible for the U.S. customer groups serving global, enterprise, large corporate and medium business customers. Prior to joining the Company, Mr. Marengi worked at Novell, Inc., most recently serving as President and Chief Operating Officer. He joined Novell in 1989, beginning as Vice President of the Eastern region and moving through successive promotions to become Executive Vice President of Worldwide Sales and Field Operations. For ten years prior to joining Novell, Mr. Marengi served as Vice President of Channel Sales for Excelan, Inc. and in various other executive, sales, information management positions. From 1978 through 1981, Mr. Marengi served in the United States Coast Guard and Coast Guard Reserve, reaching the rank of Lieutenant Commander. Mr. Marengi earned a bachelor’s degree in Public Administration from the University of Massachusetts and a master’s degree in Management from the University of Southern California.

Randall D. Mott — Mr. Mott joined the Company in February 2000 as Senior Vice President and Chief Information Officer. Mr. Mott is responsible for managing the Company’s global information-technology infrastructure. Prior to joining the Company, Mr. Mott held numerous technical and management positions at Wal-Mart, becoming an officer of Wal-Mart in 1991. He was named Senior Vice President and Chief Information Officer for Wal-Mart in 1994 and joined Wal-Mart’s Executive Committee in 1997. Mr. Mott holds a bachelor’s degree in Mathematics from the University of Arkansas.

Frank L. Muehleman — Mr. Muehleman joined the Company in September 1998 and serves as Vice President and Co-General Manager of the Worldwide Home and Small Business Group. He shares responsibility for all product development, manufacturing, sales, marketing and customer service activities within the Home and Small Business Group. Mr. Muehleman previously served as Vice President and General Manager of the Company’s Small Business Division of the Americas Region. Prior to joining the Company, Mr. Muehleman served as President of Psion Inc., where he was responsible for sales, marketing, operations, technical support and customer services for the United States and Canada. Prior to joining Psion, Mr. Muehleman was employed by Bain & Company as a consultant to large and small businesses, including two years as a consultant to the Company. Mr. Muehleman holds a master’s degree in Business Administration from Harvard Business School and a Bachelor of Science degree in Mechanical Engineering from Cornell University.

Rosendo G. Parra — Mr. Parra joined the Company in August 1993 and serves as Senior Vice President and General Manager, U.S. Public Sector. In that position, Mr. Parra is responsible for the Company’s operations in the federal, state and local government, K-12 and higher education markets in the United States as well as the Austin fulfillment campus, the Worldwide Public Council and the Worldwide Services Council. Prior to joining the Company, Mr. Parra held various sales and

15


general management positions with GRiD Systems Corporation, including Regional Sales Director and Vice President and General Manager of the PC Strategic Business Unit. Before his association with GRiD, Mr. Parra spent nine years in various sales and management positions for the business products division of Tandy Corporation. Mr. Parra earned a bachelor’s degree in Marketing from the University of Maryland.

Lawrence A. Pentland — Mr. Pentland joined the Company in 1998 and serves as Vice President and General Manager, Americas International. Mr. Pentland is responsible for managing all operations of Canada, Latin America and the Brazil Customer Center. Mr. Pentland was named Vice President and General Manager of Dell Canada in 1998. Prior to joining the Company, Mr. Pentland was an Executive Vice President of Cott Corporation, a private label food and beverage company, and a partner at Bain & Company. Mr. Pentland holds a Masters of Business Administration from the Wharton Business School, University of Pennsylvania. He also holds an honors degree in business administration from the University of Western Ontario. Mr. Pentland is a member of the Information Technology Association of Canada, the Foundation Board at George Brown College and the Young President’s Association.

Charles H. Saunders — Mr. Saunders joined the Company in May 1997 and serves as Vice President and Co-President, Asia-Pacific/ Japan. In this role, Mr. Saunders shares with Mr. Malm responsibility for the Company’s operations in all markets in the Asia-Pacific/Japan Region, including the Company’s manufacturing and customer service centers in Penang, Malaysia and Xiamen, China. Prior to joining the Company, Mr. Saunders spent 25 years at Motorola, Inc., most recently holding the position of Corporate Vice President and General Manager of the U.S./ Canada Division of the Land Mobile Products Sector. Mr. Saunders holds a Bachelor of Science degree in Business from East Tennessee State University.

James M. Schneider — Mr. Schneider joined the Company in September 1996 as Vice President and Chief Accounting Officer. Mr. Schneider was named Senior Vice President in September 1998 and Chief Financial Officer in March 2000. During fiscal year 2000 and prior to being named Chief Financial Officer, Mr. Schneider was responsible for corporate planning, financial systems, facilities and the Controller’s office. For three years prior to joining the Company, Mr. Schneider was with MCI Communications Corporation, last serving as Senior Vice President of Corporate Finance. For 19 years prior to joining MCI, Mr. Schneider was associated with Price Waterhouse LLP, serving as a partner for 10 years. Mr. Schneider holds a bachelor’s degree in Accounting from Carroll College in Waukesha, Wisconsin, and is a Certified Public Accountant. He is a member of the board of directors of General Communications, Inc.

Morton L. Topfer — Since December 1999 Mr. Topfer has served as Counselor to the CEO and as a Director of the Company. In this role, Mr. Topfer advises in matters of critical importance to the Company such as operations, quality and customer experience issues. From June 1994 until December 1999 Mr. Topfer served as Vice Chairman of the Company. For 23 years prior to joining the Company, Mr. Topfer held various positions with Motorola, Inc., last serving as Corporate Executive Vice President and President of the Land Mobile Products Sector. Before joining Motorola in 1971, Mr. Topfer spent 11 years with RCA Laboratories in various research and development and management positions. He began his professional career as a research engineer with Kollsman Instruments Corporation in New York. Mr. Topfer holds a bachelor’s degree in Physics from Brooklyn College and serves on the board of directors of British Sky Broadcasting Ltd. Mr. Topfer also serves on the advisory board of Singapore Technologies.

ITEM 2 — PROPERTIES

At January 28, 2000, the Company owned or leased a total of approximately 8.1 million square feet of office, manufacturing and warehouse space worldwide, 5.6 million square feet of which is located in the U.S. and the remainder located in various international areas.

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The Company believes that it can readily obtain appropriate additional space as may be required at competitive rates by extending expiring leases or finding alternative space.

Domestic Properties

The Company’s principal offices and U.S. manufacturing facilities are located in Central Texas. In fiscal 2000 the Company began development in the Middle Tennessee area.

The Company owns 360 acres of land in Round Rock, Texas (north of Austin), on which are located several office buildings completed since August 1994 that contain an aggregate of approximately 2.2 million square feet of office space. This includes approximately 900,000 square feet of owned office buildings and 1.3 million square feet of leased office space. These buildings, comprising the Company’s Round Rock campus, house the Company’s sales, marketing and support staff for the Americas region, as well as the Company’s executive headquarters and administrative support functions.

The Company leases 570 acres of land in Austin, Texas on which approximately 920,000 square feet of office and manufacturing space are located, including a 320,000-square-foot office building and two 300,000-square-foot manufacturing facilities. Additional office space totaling 375,000 square feet is currently under construction.

The Company leases approximately 2.1 million square feet of office and manufacturing space at various locations throughout Austin, Texas. These buildings house manufacturing, research and development and support staff.

The Company also leases approximately 400,000 square feet of space in the Middle Tennessee area. This includes a 300,000 square foot manufacturing facility in Lebanon, Tennessee and approximately 100,000 square feet of office space in Nashville, Tennessee. These buildings house sales and manufacturing support staff. Additional office and manufacturing space totaling 900,000 square feet is under construction in Nashville, Tennessee.

International Properties

At January 28, 2000, the Company’s international facilities consisted of approximately 2.5 million square feet of office and manufacturing space in 33 countries. Approximately 1.6 million square feet of this space is leased property, with lease expiration dates ranging from April 2000 to December 2013.

The Company also owns approximately 888,000 square feet of space, comprised of 238,000 square feet of combined office and manufacturing space in Penang, Malaysia (located on land leased until the year 2053 from the State Authority of Penang), and approximately 650,000 square feet of manufacturing and office space in Ireland. Over 300,000 square feet of additional office and manufacturing space is under construction in Xiamen, China.

ITEM 3 — LEGAL PROCEEDINGS

The Company is subject to various legal proceedings and claims arising in the ordinary course of business. The Company’s management does not expect that the results in any of these legal proceedings will have a material adverse effect on the Company’s financial condition, results of operations or cash flows.

ITEM 4 — SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matter was submitted to a vote of the Company’s stockholders, through the solicitation of proxies or otherwise, during the fourth quarter of fiscal year 2000.

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PART II

 
ITEM 5 — MARKET FOR REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Market Information

The Company’s common stock is traded on The Nasdaq National Market under the symbol DELL. Information regarding the market prices of the Company’s common stock may be found in Note 14 of Notes to Consolidated Financial Statements included in “Item 8 — Financial Statements and Supplementary Data.”

Holders

As of March 24, 2000, there were 34,781 holders of record of the Company’s common stock.

Dividends

The Company has never paid cash dividends on its common stock and does not anticipate paying any cash dividends on its common stock for at least the next 12 months.

On each of March 6, 1998, September 4, 1998 and March 5, 1999, the Company effected a two-for-one common stock split by paying a 100% stock dividend to stockholders of record as of February 27, 1998, August 28, 1998 and February 26, 1999, respectively.

Sales of Unregistered Securities

The Company has an active stock repurchase program, which is more fully described in Note 7 of Notes to Consolidated Financial Statements included in “Item 8 — Financial Statements and Supplementary Data.” One element of the program is the purchase of call options and the sales of put and call options. During fiscal year 2000, the Company sold 79 million put options and forwards to third party financial intermediaries and received proceeds of $59 million in connection with such sales. The Company also sold 3.25 million call options to third party financial intermediaries and received proceeds of $4 million in connection with such sales. The put and call options entitle each holder to sell or purchase, respectively, by physical delivery, cash delivery or net-share settlement, at the Company’s option, one share of common stock at a specified price. The put options sold by the Company during the year expire on various dates through September 2001 and have exercise prices ranging from $25 to $47 per share with an average exercise price of $39. The call options sold by the Company during the fiscal year expire on various dates through July 2000 and have exercise prices ranging from $48 to $87 per share, with an average exercise price of $62.

All of these transactions were exempt from registration under Section 4 (2) of the Securities Act of 1933. Each transaction was privately negotiated, and each purchaser of options was an accredited investor and qualified institutional buyer. No public solicitation was made by the Company in the placement of these securities.

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ITEM 6 — SELECTED FINANCIAL DATA

The following selected financial data should be read in conjunction “Item 7 — Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Item 8 — Financial Statements and Supplementary Data.”

                                             
Fiscal Year Ended

January 28, January 29, February 1, February 2, January 28,
2000 1999 1998 1997 1996





(in millions, except per share data)
Results of Operations Data:
Net revenue $ 25,265 $ 18,243 $ 12,327 $ 7,759 $ 5,296
Gross margin 5,218 4,106 2,722 1,666 1,067
Operating income 2,263 2,046 1,316 714 377
Income before extraordinary loss 1,666 1,460 944 531 272
Net income 1,666 1,460 944 518 272
Income before extraordinary loss per common share(a)(b):
Basic $ 0.66 $ 0.58 $ 0.36 $ 0.19 $ 0.09
Diluted $ 0.61 $ 0.53 $ 0.32 $ 0.17 $ 0.08
Number of weighted average shares outstanding(a):
Basic 2,536 2,531 2,631 2,838 2,863
Diluted 2,728 2,772 2,952 3,126 3,158
Balance Sheet Data:
Working capital(c) $ 2,489 $ 2,112 $ 758 $ 891 $ 923
Total assets 11,471 6,877 4,268 2,993 2,148
Long-term debt 508 512 17 18 113
Total stockholders’ equity 5,308 2,321 1,293 806 973


 
(a) All share and per share information has been retroactively restated to reflect prior common stock splits. See Note 7 of Notes to Consolidated Financial Statements.
 
(b) Excludes extraordinary loss of $0.01 basic per common share for fiscal year 1997 related to repurchase of debt instruments.
 
(c) All cash and investments information has been retroactively restated to reflect the reclassification of cash and cash equivalents, short term investments, long term investments, and equity security and other investments. See Note 1 of Notes to Consolidated Financial Statements.

ITEM 7 — MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The Company’s objective is to maximize stockholder value by executing a strategy that focuses on a balance of three priorities: liquidity, profitability and growth. The following discussion highlights the Company’s performance in the context of these priorities. This discussion should be read in conjunction with the Consolidated Financial Statements, including the related notes.

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Results of Operations

The following table summarizes the results of the Company’s operations for each of the past three fiscal years. All percentage amounts were calculated using the underlying data in thousands.

                                           
Fiscal Year Ended

January 28, Percentage January 29, Percentage February 1,
2000 Increase 1999 Increase 1998





(dollars in millions)
Net revenue $ 25,265 38 % $ 18,243 48 % $ 12,327
Gross margin $ 5,218 27 $ 4,106 51 $ 2,722
Percentage of net revenue 20.7 % 22.5 % 22.1 %
Operating expenses $ 2,955 43 $ 2,060 47 $ 1,406
Percentage of net revenue 11.7 % 11.3 % 11.4 %
Operating income $ 2,263 11 $ 2,046 56 $ 1,316
Percentage of net revenue 9.0 % 11.2 % 10.7 %
Net income $ 1,666 14 $ 1,460 55 $ 944
Percentage of net revenue 6.6 % 8.0 % 7.7 %

Net Revenue

The increase in net revenue for fiscal years 2000 and 1999 was principally due to increased units sold. Unit sales grew 50% and 64% for fiscal years 2000 and 1999, respectively. Based on full calendar year 1999 industry data, the Company’s shipments ranked number one in the United States and number two worldwide, as compared to the number two and number three positions for the previous year, respectively.

Unit sales increased across all product lines during fiscal year 2000. The Company’s enterprise systems, which include servers, workstations and storage products, continued to build a substantial presence in the marketplace, with enterprise systems unit sales growing 81% during fiscal year 2000. Notebook computer unit sales increased 61%, primarily as the result of pricing actions and the launch of new notebook computer products. Desktop computer systems unit sales increased 46% during fiscal year 2000. This increase was primarily attributable to the Company’s aggressive market penetration of new and higher-end products.

Unit sales grew during fiscal year 1999, also the result of increased demand for the Company’s products across all product lines. During fiscal year 1999, on a unit sales basis, enterprise systems grew 130%, notebooks grew 108% and desktops grew 55%, as the Company continued to introduce products utilizing the latest technology.

Average revenue per unit sold in fiscal year 2000 decreased 8% compared to fiscal year 1999, partially offsetting the effects of the increase in unit sales on consolidated net revenue. The decrease was primarily due to the Company’s pricing strategy in the prevailing competitive environment.

Average revenue per unit sold in fiscal year 1999 decreased 10% compared to fiscal year 1998, partially offsetting the effects of the increase in unit sales on consolidated net revenue. The decrease was primarily due to price reductions resulting from component cost declines.

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The Company experienced growth in net revenue in all geographic regions in both fiscal years 2000 and 1999. The following table summarizes the Company’s net revenue by geographic region for each of the past three fiscal years:

                                           
Fiscal Year Ended

January 28, Percentage January 29, Percentage February 1,
2000 Increase 1999 Increase 1998





(dollars in millions)
Net revenue:
Americas $ 17,879 44 % $ 12,420 46 % $ 8,531
Europe 5,590 20 4,674 58 2,956
Asia-Pacific and Japan 1,796 56 1,149 37 840



Consolidated net revenue $ 25,265 $ 18,243 $ 12,327



In the Americas region, net revenue grew 44% and 46% in fiscal years 2000 and 1999, respectively, as the Company continued its efforts to strengthen its consumer, small-to-medium business and large corporate customer groups. Net revenue for the Europe region increased by 20% and 58% in fiscal years 2000 and 1999, respectively. Year-over-year growth in Europe slowed during fiscal 2000 with rates by country ranging generally between 15% and 66%, as compared to fiscal 1999 when the majority of countries experienced revenue growth in excess of 50%. Asia-Pacific and Japan revenues increased 56% in fiscal year 2000, compared to a 37% increase in fiscal year 1999. Consolidated net revenue includes worldwide service revenue of $1.8 million and $1 million for fiscal years 2000 and 1999, respectively.

Management believes that opportunity exists for continued worldwide growth by increasing the Company’s market presence in its existing markets, entering new markets and pursuing additional product opportunities. The Company continues to expand its product offerings to meet a variety of customer needs. Also, the Company continues to enhance and improve the reputation, quality and breadth of all of its product lines and services. The Company is continuing its efforts to strengthen its position in enterprise systems by introducing advanced technologies to serve the growing needs for these products. To accommodate its growth during fiscal year 2000, the Company opened a new manufacturing facility near Nashville, Tennessee and added a new manufacturing facility to its operations in Austin, Texas. The Company also opened a new manufacturing facility and call center in Eldorado do Sul, Brazil.

During fiscal year 2000, the Company increased its focus on the Internet infrastructure market. This includes initiatives such as the formation of the Internet Partner Division, which will provide customers the servers, storage and services to build, expand and enhance their own Internet infrastructures and capabilities. Other offerings include web hosting services and an Internet service provider operation called www.dellnet.com . The Company also provides this market with server and storage products, which comprised 13% of the Company’s overall sales revenue, up from 10% in fiscal year 1999. The Company was ranked number two in both the United States and worldwide in server unit sales according to 1999 calendar year industry data, and was number two and number four in calendar 1998 for United States and worldwide server unit sales, respectively.

Gross Margin

The decrease in gross margin as a percentage of consolidated net revenue in fiscal year 2000 over fiscal year 1999 was primarily attributable to increased component costs, in part due to a higher than expected cost increase for memory components during the last half of the year. The average revenue per unit decreased 8% from fiscal 2000 over fiscal 1999, also contributing to the decrease in gross margin.

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The gross margin increase as a percentage of consolidated net revenue in fiscal year 1999 from fiscal year 1998 resulted primarily from component cost declines, manufacturing efficiencies and an overall shift in mix to higher-end enterprise systems and notebook computers.

Operating Expenses

The following table presents certain information regarding the Company’s operating expenses during each of the last three fiscal years:

                             
Fiscal Year Ended

January 28, January 29, February 1,
2000 1999 1998



(dollars in millions)
Operating expenses:
Selling, general and administrative $ 2,387 $ 1,788 $ 1,202
Percentage of net revenue 9.4 % 9.8 % 9.8 %