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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
Form 10-K
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þ
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the fiscal year ended December 31, 2004 |
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or |
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o
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the transition period
from to |
Commission File Number: 001-13957
WestCoast Hospitality Corporation
(Exact name of registrant as specified in its charter)
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Washington
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91-1032187 |
(State or other jurisdiction of
incorporation or organization) |
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(I.R.S. Employer
Identification No.) |
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201 W. North River Drive, Suite 100
Spokane Washington
(Address of principal executive offices) |
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99201-2293
(Zip Code) |
Registrants telephone number, Including Area Code:
(509) 459-6100
Securities registered pursuant to Section 12(b) of the
Act:
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| Title of Each Class |
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Name of Each Exchange on which Registered |
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Common Stock, par value $.01 per share
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New York Stock Exchange |
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Guarantee with Respect to 9.5% Trust Preferred Securities
(Liquidation Amount of $25 per Trust Preferred Security) of
WestCoast Hospitality Capital Trust
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New York Stock Exchange |
Securities registered pursuant to section 12(g) of the
Act:
None
Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past
90 days. Yes þ No o
Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K
(§ 229.405 of this chapter) is not contained herein,
and will not be contained, to the best of registrants
knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this
Form 10-K or any amendment to this
Form 10-K. o
Indicate by check mark whether the registrant is an accelerated
filer (as defined in Exchange Act
Rule 12b-2). Yes o No þ
The aggregate market value of the registrants common stock
as of June 30, 2004 was $69.8 million, of which 69.3%
or $48.4 million was held by non-affiliates as of that
date. There were 13,083,051 shares of the Registrants
common stock outstanding as of March 15, 2005.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrants Proxy Statement for its 2005
Annual Meeting of Shareholders, which will be filed with the
Securities and Exchange Commission pursuant to
Regulation 14A within 120 days of the end of the
Registrants 2004 fiscal year, are incorporated by
reference herein in Part III.
TABLE OF CONTENTS
3
PART I
This annual report on Form 10-K includes forward-looking
statements. We have based these statements on our current
expectations and projections about future events. When words
such as anticipate, believe,
estimate, expect, intend,
may, plan, seek,
should, will and similar expressions or
their negatives are used in this annual report, these are
forward-looking statements. Many possible events or factors,
including those discussed in Risk Factors Relating to Our
Business beginning on page 12 of this annual report,
could affect our future financial results and performance, and
could cause actual results or performance to differ materially
from those expressed. You are cautioned not to place undue
reliance on these forward-looking statements, which speak only
as of the date of this annual report.
In this report, we, us,
our, our company and the
company refer to WestCoast Hospitality Corporation and, as
the context requires, its wholly and partially owned
subsidiaries, and WestCoast refers to WestCoast
Hospitality Corporation. The term the system or
system of hotels refers to our entire group of
owned, leased, managed and franchised hotels.
Introduction
We are a NYSE-listed hospitality and leisure company primarily
engaged in the ownership, management, development and
franchising of mid-scale and upper mid-scale, full service
hotels under our Red Lion and WestCoast brands. In addition to
our hotel operations, we are engaged in entertainment and real
estate operations. As of December 31, 2004, our hotel
system contained 67 hotels located in 12 states and one
Canadian province, with more than 11,500 rooms and
532,000 square feet of meeting space. We own and operate 42
hotels, of which 29 are wholly owned and 13 are leased. We
manage 3 hotels owned by third parties and franchise 22
hotels.
Our hotels are known for their meeting facilities and superior
food and beverage operations. Our mix of business is well
balanced between group business, business travelers, and the
leisure traveler with the mix varying by location. We maintain
and manage our own Central Reservation Call Center with links to
the various travel agent global distribution systems
(GDS) and the electronic distribution channels on
the internet including our branded websites www.redlion.com and
www.westcoasthotels.com. To support our owned, managed and
franchised hotels we provide all the services typical in our
industry: marketing, sales, advertising, frequency program,
revenue management, procurement, quality assurance, education
and training and design and construction. In 2004, our sales and
marketing efforts and our reservation channels delivered
approximately 34% of a system hotels room revenue.
In November 2004 we announced our plan to invest
$40.0 million to improve comfort, freshen décor and
upgrade technology. At the same time, we announced our plan to
divest 11 of our non-strategic owned hotels, one of our real
estate office buildings and certain other non-core properties
(collectively referred to as the divestment
properties). The activities of those 11 hotels and the
real estate property are considered discontinued operations
under generally accepted accounting principles. Unless otherwise
identified using phrases such as from continuing
operations, all references to system hotels, owned or
leased hotels, hotel statistics, and measurements of financial
performance such as net income and EBITDA include the activities
of those discontinued operations.
For the year ended December 31, 2004, we reported a net
loss of approximately $6.3 million, compared to net income
of approximately $1.2 million in 2003. This decrease of
$7.5 million between years includes a net of tax non-cash
impairment charge of approximately $5.8 million related to
four of the divestment properties. It also includes an increase
of $4.4 million in interest expense between years primarily
related to the issuance of $47.4 million of interest
bearing debentures to WestCoast Hospitality Capital Trust. The
net proceeds from the issuance of the debentures of
$43.7 million were used to retire in full our then
outstanding Series A and Series B cumulative preferred
shares totaling $29.8 million including accrued dividends.
Operating income (which results only from continuing operations)
was $11.2 million for the year ended December 31,
2004, up 2.6% as compared to 2003.
4
EBITDA represents net income (or loss) before interest expense,
income tax benefit or expense, depreciation, and amortization.
We utilize EBITDA as a financial measure because management
believes that investors find it to be a useful tool to perform
more meaningful comparisons of past, present and future
operating results and as a means to evaluate the results of core
on-going operations. EBITDA from continuing operations is
calculated in the same manner, but excludes the operating
activities of business units identified as discontinued. As
discussed further in Item 6 of this Form 10-K, EBITDA
is not intended to represent net income or loss as defined by
generally accepted accounting principles in the United States
and such information should not be considered as an alternative
to net income, cash flows from operations or any other measure
of performance prescribed by generally accepted accounting
principles in the United States.
Our EBITDA from continuing operations for the year ended
December 31, 2004 was $22.6 million, up 4.5% from 2003
EBITDA of $21.6 million. However, due primarily to the
non-cash impairment charge of approximately $8.9 million
related to four of the divestment properties, total EBITDA,
including that from discontinued operations, was
$18.3 million for the year ended December 31, 2004 as
compared to $25.3 million in 2003.
For the year ended December 31, 2004, we recorded a loss
applicable to common shareholders of $6.7 million or
$0.51 per common share. For the years ended
December 31, 2003 and 2002 we recorded income or (loss)
applicable to common shareholders of ($1.3) million and
$5.4 million, respectively, or ($0.10) and $0.42 per
share, respectively.
A comprehensive discussion of net income or loss for the years
ended December 31, 2004, 2003 and 2002, individual
operating unit performances, general corporate expenses and
other significant items can be found in Managements
Discussion and Analysis of Financial Condition and Results of
Operations, as well as the Consolidated Financial Statements and
Notes thereto included elsewhere in this annual report.
Overview and Company Strategy
As discussed above, we are a hospitality and leisure company. We
intend to grow our hotel operations primarily by expanding the
number of hotels franchised under the Red Lion brand. We are
initially focusing our growth in the Western United States and
Canada by pursuing a hub and spoke pattern of
establishing brand penetration in key cities, followed by
expansion into adjoining markets. We intend to increase the
number of management agreements of third-party owned hotels by
marketing our management and reservation services and we will
also seek opportunities to grow through acquisitions of whole or
partial interests in hotels.
Through our entertainment division, which includes our
TicketsWest.com, Inc. subsidiary (TicketsWest), we
engage in activities complementary to the operation of the
hotels in our system. TicketsWest provides event ticket
distribution services and promotes and presents a variety of
entertainment productions in communities in which we have a
hotel presence. TicketsWest offers ticketing inventory
management systems, call center services and outlet and
electronic channel distribution. We have also developed an
electronic ticketing platform that is integrated with our
electronic hotel distribution system, allowing us to cross-sell
leisure and entertainment packages to promote occupancy in
system hotels.
Our real estate division engages in the traditional real estate
related services that we have pursued since we were originally
founded, including developing, managing and acting as a broker
for sales and leases of commercial and multi-unit residential
properties. Our real estate division derives a substantial part
of its revenues from fees it generates from services it provides
to third parties. This division also provides services that we
utilize for our hotels and other real estate that we own and
lease.
We trace our history back to 1937, with the founding of our
predecessor as a general commercial real estate development and
management business. In the 1970s, our predecessor began
focusing on the development and management of hotels. Our
company was incorporated in the State of Washington on
April 25, 1978 as its successor. We continued to grow our
hotel business under the brand name Cavanaughs throughout
the 1980s and 1990s, and in 1998 we completed the initial public
offering of our common stock. We acquired WestCoast Hotels, Inc.
on December 31, 1999, which added more than 4,800 rooms in
20 cities
5
to our system of hotels, enhanced our presence in certain key
western hub markets, including Seattle, Portland,
San Francisco and Southern California, and launched our
company into the franchise business. Following this acquisition,
we rebranded our Cavanaughs hotels to the WestCoast brand and
changed our name to WestCoast Hospitality Corporation. On
December 31, 2001 we acquired Red Lion Hotels, Inc., which
added more than 7,400 rooms in 40 cities to our system of
hotels, further enhanced our presence in a number of
hub markets and afforded us the opportunity to
expand our franchise business to include the Red Lion brand.
Our senior management team, led by our President and Chief
Executive Officer, Arthur M. Coffey, brings an experienced and
innovative approach to the management of our operations. Our
senior management team has extensive business experience, and
five members of the team have been with our company for more
than 20 years. Our senior management teams strengths
include hotel development, ownership and management; e-commerce;
franchising, sales and marketing; food and beverage management;
entertainment production and real estate services. Their
extensive expertise, along with their diverse working
backgrounds provides our company with a broad perspective from
which we can make strategic management and operational decisions.
A substantial portion of our assets are held by three of our
subsidiaries: Red Lion Hotels, Inc., WestCoast Hotels, Inc. and
WestCoast Hospitality Limited Partnership, which we refer to as
WHLP. We are the sole general partner and approximately 98%
owner of WHLP. We own 100% of the outstanding capital stock of
both Red Lion Hotels, Inc. and WestCoast Hotels, Inc.
Hospitality Industry Performance Measures
We believe that the following performance measures, which are
widely used in the hospitality industry and appear throughout
this annual report, are important to our discussion of operating
performance:
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Total available rooms represents the number of rooms available
multiplied by the number of days in the reported period. We use
total available rooms as a measure of capacity in our system of
hotels. Rooms under significant renovation are excluded from
total available rooms. |
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Average occupancy represents total paid rooms occupied divided
by total available rooms. We use average occupancy as a measure
of the utilization of capacity in our system of hotels. |
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Revenue per available room, or RevPAR, represents total room and
related revenues divided by total available rooms. We use RevPAR
as a measure of performance yield in our system of hotels. |
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Average daily rate, or ADR, represents total room revenues
divided by the total number of paid rooms occupied by hotel
guests. We use ADR as a measure of room pricing in our system of
hotels. |
Comparable hotels are hotels that have been owned, leased,
managed or franchised by us for more than one year. Throughout
this annual report, unless otherwise stated, RevPAR, ADR and
average occupancy statistics are calculated using statistics for
comparable hotels. When presented in this annual report, the
above performance measures will be identified as belonging to a
particular market segment, system wide, or for continuing
operations versus discontinued operations or total combined
operations.
Business Segments
For financial accounting purposes, we divide our operations into
four business segments: hotels and restaurants; franchise,
central service and development; entertainment; and real estate.
In addition, corporate services consist primarily of
miscellaneous revenues and expenses, cash and cash equivalents,
certain receivables and certain property and equipment that are
not specifically associated with an operating segment.
Management reviews and evaluates the operating segments
exclusive of interest expense, income tax expense and other
income and expense items. Therefore, these items are not
allocated to the segments.
6
The following table illustrates, for the periods indicated,
revenue per reportable business segment and the percentage of
total revenue generated by each segment, excluding the
activities of business units identified as discontinued
operations in the consolidated financial statements. For
additional information regarding segments, please refer to
Business Segments in the notes to our consolidated
financial statements that are part of this annual report (in
thousands).
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2004 | |
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2003 | |
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2002 | |
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Revenue:
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Hotels and restaurants
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$ |
143,193 |
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$ |
140,360 |
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|
$ |
149,105 |
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Franchise, central services and development
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|
2,600 |
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3,642 |
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|
4,137 |
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Entertainment
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11,615 |
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|
7,980 |
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|
|
7,430 |
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Real estate
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5,416 |
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|
5,209 |
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|
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5,291 |
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Corporate services
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|
|
319 |
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|
337 |
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283 |
|
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|
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Total revenues
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$ |
163,143 |
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$ |
157,528 |
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$ |
166,246 |
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Revenue common size basis:
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Hotels and restaurants
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87.8 |
% |
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89.1 |
% |
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89.7 |
% |
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Franchise, central services and development
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1.6 |
% |
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2.3 |
% |
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2.5 |
% |
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Entertainment
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7.1 |
% |
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|
5.1 |
% |
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4.4 |
% |
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Real estate
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3.3 |
% |
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|
3.3 |
% |
|
|
3.2 |
% |
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Corporate services
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0.2 |
% |
|
|
0.2 |
% |
|
|
0.2 |
% |
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|
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|
|
|
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|
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Total revenues
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|
|
100.0 |
% |
|
|
100.0 |
% |
|
|
100.0 |
% |
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|
|
|
|
|
|
|
|
|
Hotel Operations
Hotel operations include our hotels and restaurants business
segment, as well as our franchise, central services and
development segment.
We owned and operated 29 hotels with a total of 5,303 rooms and
more than 257,000 square feet of meeting space as of
December 31, 2004. The number of owned properties includes
three hotels for which the underlying land is leased. The lease
expiration dates range from 2014 to 2062. For additional
information, refer to Operating Lease Commitments in
the notes to the consolidated financial statements. We operate
restaurants in 24 of our owned hotels. Two of these 24 hotels
also contain a restaurant space under lease to a third party.
As of December 31, 2004 we leased 13 hotels with a total of
2,184 rooms and more than 99,000 square feet of meeting
space. Under these leases, we are responsible for hotel
operations and management. We recognize revenues and associated
expenses with leased hotel operations. Lease terms typically
require us to pay fixed monthly rent and variable rent based on
a percentage of revenue if certain sales thresholds are reached.
In addition, we are responsible for repairs and maintenance,
operating expenses and management of operations. Refer to
Operating Lease Commitments in the notes to the
consolidated financial statements for additional information. We
operate restaurants in 11 of our leased hotels. Each of the
remaining two leased hotels has a restaurant under lease to a
third party.
Of these 42 hotels, 11 have been identified as assets held for
sale and are classified as discontinued operations on the
consolidated balance sheets and for the consolidated statements
of operations. Those 11 hotels aggregate 1,694 rooms and
approximately 58,000 square feet of meeting space.
7
As of December 31, 2004, we managed three third-party owned
hotels with a total of 476 rooms and more than
43,000 square feet of meeting space. We refer to these
hotels as managed hotels. Under the typical management
agreement, we manage virtually all aspects of the hotels
operations, while the hotel owner is responsible for operating
and other expenses. Our management fee is normally based on a
percentage of the hotels gross revenue plus an incentive
fee based on operating performance. The duration of our
management agreements varies, and hotel owners in some cases
have renewal options.
As of December 31, 2004, we had franchise arrangements with
22 hotels that were owned and operated by third parties under
our licensed brand names. These hotels, which we refer to as
franchised hotels, had at that date a total of 3,560 rooms and
more than 132,000 square feet of meeting space. We do not
have management or operational responsibility for franchised
hotels. However, we do provide certain services to those hotels,
including reservation systems, advertising and national sales, a
guest loyalty program, revenue management tools, quality
inspections and brand standards. We receive payments for use of
the brand names and for the central services programs we
administer for our franchisees.
The hotels in our system primarily operate under the Red Lion
brand. Our Red Lion brand is nationally recognized and is
typically associated with three-and four-star full-service
hotels. As discussed below, we plan to focus our growth strategy
on conversion of new hotels to our Red Lion brand. Our WestCoast
brand is associated with distinctive and independently
recognized hotels that are known apart from their WestCoast
affiliation and are located in the western region of the United
States.
The following tables provide certain information about our
system of hotels as of December 31, 2004.
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Meeting Space | |
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Hotels | |
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Rooms | |
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(sq. ft.) | |
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Owned or Leased Hotels:(1)
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Red Lion Hotels
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38 |
|
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6,642 |
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312,528 |
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WestCoast Hotels
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3 |
|
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692 |
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40,500 |
|
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Other Brands
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1 |
|
|
|
153 |
|
|
|
3,945 |
|
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|
|
|
|
|
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|
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|
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|
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42 |
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7,487 |
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356,973 |
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|
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Managed Hotels:
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Red Lion Hotels
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1 |
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|
150 |
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5,234 |
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WestCoast Hotels
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1 |
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72 |
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1,800 |
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Other Brands
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1 |
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254 |
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36,000 |
|
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|
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3 |
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|
476 |
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43,034 |
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Franchised Hotels:
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Red Lion Hotels
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21 |
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3,303 |
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|
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117,543 |
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WestCoast Hotels
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1 |
|
|
|
257 |
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15,000 |
|
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|
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22 |
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3,560 |
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132,543 |
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Total
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67 |
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11,523 |
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532,550 |
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8
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|
Year Ended December 31, 2004 | |
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Average | |
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Occupancy | |
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ADR | |
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RevPAR | |
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Owned or Leased Hotels:
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Continuing Operations
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|
60.4 |
% |
|
$ |
71.31 |
|
|
$ |
43.06 |
|
| |
Discontinued Operations
|
|
|
49.1 |
% |
|
|
58.97 |
|
|
|
28.93 |
|
| |
|
|
|
|
|
|
|
|
|
| |
|
|
57.8 |
% |
|
|
68.94 |
|
|
|
39.86 |
|
| |
|
|
|
|
|
|
|
|
|
|
Combined System Wide(2)
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|
|
58.6 |
% |
|
$ |
71.28 |
|
|
$ |
41.75 |
|
| |
|
|
|
|
|
|
|
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Red Lion Hotels (Owned, Leased, Managed and Franchised)(3)
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|
|
59.2 |
% |
|
$ |
70.24 |
|
|
$ |
41.60 |
|
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|
|
|
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| (1) |
Statistics include 11 hotels previously identified as
discontinued business units, aggregating 1,649 rooms and
57,645 square feet of meeting space. |
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| (2) |
Includes all hotels owned, leased, managed and franchised for
greater than one year by WestCoast Hospitality Corporation. No
adjustment has been made for hotels classified as discontinued
operations. |
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| (3) |
Includes all hotels owned, leased, managed and franchised for
greater than one year operated under the Red Lion brand name. No
adjustment has been made for hotels classified as discontinued
operations. |
Hotel System Growth Strategy
We intend to grow our hotel operations primarily by increasing
the number of hotels franchised and managed under our Red Lion
brand, with an initial focus on the western region of the United
States and Canada. We anticipate that most of our growth will
come through conversion of three-and four-star hotels to the
nationally recognized Red Lion brand. Our expansion of the Red
Lion brand will follow our hub and spoke expansion
model. Initially, we will seek to achieve market penetration in
a hub. Then we will seek to expand into surrounding areas to
increase brand penetration in the market.
Key to this growth strategy is the planned $40.0 million
reinvestment in our existing owned and leased Red Lion hotels,
one of the most significant facility improvement programs in
company history. This investment accelerates our ongoing program
to improve hotel quality by increasing customer comfort,
freshening decor and modernizing with new technology. We believe
that by improving the quality of our existing product in areas
where customers quality expectations are continuing to
grow, we both position our continuing operations to take
advantage of the growth potential in our existing markets, and
make the Red Lion brand more attractive for franchise
opportunities.
We intend to increase the number of management agreements we
have with third-party hotel owners by marketing our management
services. We believe that our experience in managing our own
hotels and those of third parties gives us a competitive
advantage to obtain such agreements. We also intend to seek
opportunities to sell reservation and distribution management
services to hotels that want to remain independent.
Our strategy has been to increase occupancy through strategic
marketing and investment in our properties, and then to increase
rate as demand increases for our rooms. Our occupancy has now
increased year on year for each of the past thirteen consecutive
calendar months and the resulting demand allowed us to increase
the average daily rate during 2004. The combined effect of this
strategy is that our RevPAR has increased at a faster rate than
many of our direct competitors over the past year.
We continue to receive a higher percentage of our reservations
through electronic distribution systems that include our own
branded website and third-party Internet channels (alternative
distribution systems or ADS). Our central reservations and
distribution management technology allows us to manage the yield
on these ADS channels on a real-time, hotel-by-hotel basis. We
have fixed-charge markup merchant model agreements with nine ADS
providers, which typically entitle the provider to keep a fixed
percentage of the price paid by the customer for each room
booked. This allows us to maximize the yield of a typically
lower rated market segment. Our focus on our branded website has
made it our single largest source of online reservations,
allowing us to further maximize our yield on those types of
bookings.
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In addition, through 2004, we continued to increase bookings as
a result of our focus on direct sales, our Stay
Comfortable advertising campaign and the We Promise
or We Pay branded website booking initiative. The We
Promise or We Pay initiative is designed to encourage
guests to book on redlion.com or westcoasthotels.com. Through
this initiative, we guarantee to our guests that our branded
websites will provide the lowest rate available compared to
non-opaque ADS channels. We have also begun to see the positive
effects of our launch of Net4Guests, our
privately-labeled wireless internet service. Net4Guests provides
hotel guests and GuestAwards frequency program members access to
free high speed wireless internet.
In 2004 we initiated our additional capital improvement program
focused on guest contact areas which significantly improves room
amenities with new pillow-top beds and an upgraded pillows and
linens package. We also launched a marketing campaign geared
specifically to increasing awareness of the Net4Guests and room
amenity upgrade programs known as Stay Comfortable.
During 2004, we spent a total of $10.9 million on capital
improvements projects for the hotel and restaurants segment.
During the year ended December 31, 2003, we spent
$5.6 million on capital improvement programs for our hotels
and restaurants. Our previously announced re-investment plan for
$40.0 million in capital improvement projects, began in
2005 and is expected to be concluded in 2006.
Guest Loyalty Program
In 2003, we integrated the best features of our Red Lion Club
and WestAwards guest loyalty programs in order to enhance guest
services with a single expanded guest loyalty program called
GuestAwards. We continue to promote guest loyalty by
providing our guests the flexibility to earn air miles with each
qualifying hotel stay or points for every eligible dollar
charged to the guest room. GuestAward points are redeemable for
complimentary hotel stays, air miles or travel, car rental,
merchandise, entertainment and other incentives. We continue to
actively pursue cooperative redemption arrangements with
marketing partners to expand the appeal and flexibility of our
loyalty plan.
E-Commerce
In February 2003, we launched a new hotel reservation system
that allows us to manage single image inventory through our
distribution channels and execute rate management strategies
through channels of distribution including voice, global
distribution systems and Internet sites. In addition, we provide
effective and efficient guest service including online hotel
reservations, GuestAwards enrollment and ticketing of
TicketsWest events, through our various websites,
www.redlion.com, www.westcoasthotels.com, www.guestawards.com
and www.ticketswest.com.
We are continuing to see positive results from our strategy of
managing the ADS channels to drive incremental revenue and
increase brand exposure. At the same time, revenue growth on our
branded websites has exceeded our expectations. In the fourth
quarter of 2004, we selected Zentropy Partners, a leading
Internet consultancy, to redevelop our branded websites. With
four of five phases complete, the new websites are scheduled to
launch in the second quarter of 2005. With a focus on ease of
use and comprehensiveness of content, both conversion and unique
visitor traffic are expected to increase. To help drive traffic
to the new sites, we joined Sidestep, the leading meta-search
referral site, with participation scheduled to begin concurrent
with the launch of the new sites.
Team Red
We encourage our associates and their families to volunteer for
Team Red, our innovative community outreach program
designed to benefit local communities. We continue to build on
our long-term commitment to assist and support our local
communities through Team Red and other civic initiatives.
Marketing
Our marketing strategy provides quality and value to the hotels
in our system. Through consistent national and regional
messaging in high visibility markets, we reach the majority of
our target segments. In
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addition, we offer intelligence tools such as rate management
strategies, competitive set benchmarking and market demand
reports to the hotels.
Competition
The lodging industry is comprised of numerous national, regional
and local hotel companies. We compete against these companies in
the mid-scale and upper mid-scale full-service hotel segment of
the industry, primarily in downtown and waterfront locations.
Competition for occupancy is focused on three major segments of
traveler: the business traveler, which is a significant
occupancy driver for our hotel system; the convention and group
business traveler, which utilizes room nights, meeting space and
food and beverage operations; and the leisure traveler. Leisure
travelers occupy approximately the same number of rooms as the
convention and group business travelers, however, their travel
is seasonal in nature. Marketing efforts throughout the year are
geared towards these three major segments.
We also compete with other hotel operators and management
companies for hotels to add to our system. Our competitors
include management companies as well as large hotel chains that
own and operate their own hotels and franchise their brands.
Trademarks
We have registered the following trademarks with the
U.S. Patent and Trademark Office: Red Lion, WestCoast,
WestAwards, TicketsWest, GuestAwards, Net4Guests, Stay
Comfortable and G&B (G&B Real Estate Services is the
name used by our real estate division). We have also registered
some of these trademarks in Canada and Mexico. We also own
various derivatives of these trademarks, each of which is
registered with or has a registration application pending with
the U.S. Patent and Trademark Office. Our trademarks and
the associated name recognition are valuable to our business.
Employees
As of December 31, 2004, we employed approximately 3,650
persons on a full-time and part-time basis, with 3,240 in hotel
operations and the remainder in our administrative office and
our entertainment and real estate divisions. Approximately 270
persons working in hotel operations were covered by various
collective bargaining agreements providing, generally, for basic
pay rates, working hours, other conditions of employment and
organized settlement of labor disputes. We believe our employee
relations are satisfactory.
Seasonality
Our business is subject to seasonal fluctuations. Significant
portions of our revenues and profits are realized from May
through October. Our results for any quarter may not be
indicative of the results that may be achieved for the full
fiscal year. In addition, results are affected by national and
regional economic conditions, including the magnitude and
duration of economic slowdowns and rebounds in the United
States; actual and threatened terrorist attacks and
international conflicts and their impact on travel; and weather
conditions.
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Non-core Asset Sales
We continue to focus on our hotel operations and, as a result,
may from time to time seek to opportunistically divest our
interests in non-core assets to reinvest in our hotel business.
On November 23, 2004, the Board of Directors approved a
plan for the sale over the next twelve months to third party
buyers of the following 11 hotels and other real estate owned by
us:
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Hotels
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WestCoast Ridpath Hotel , Spokane, WA
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WestCoast Outlaw Hotel, Kalispell, MT |
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Budget Inn, Spokane, WA
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Red Lion Inn Kalispell, Kalispell, MT |
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Red Lion Hotel Yakima Gateway, Yakima, WA
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Red Lion Inn Bend South, Bend, OR |
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Red Lion Inn Aberdeen, Aberdeen, WA
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Red Lion Hotel Hillsboro, Hillsboro, OR |
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Red Lion ParkCenter Suites, Boise, ID
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Red Lion Inn Klamath Falls, Klamath Falls, OR |
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Red Lion Hotel on the Falls, Idaho Falls, ID
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Other Real Estate
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Crescent Building (retail/office), Spokane, WA
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Condominium units, Sandpoint, ID
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Undeveloped property, Kennewick, WA
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Undeveloped property, Pasco, WA
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The activities of the hotels and the Crescent Building are
considered discontinued operations under generally accepted
accounting principles. The net impact of the operations of these
business units is segregated and separately disclosed on our
consolidated statement of operations, comparative for all
periods presented. Likewise, the assets and liabilities of the
business are segregated and separately stated on the
consolidated balance sheet for all periods presented. The
remaining other real estate is considered held for sale under
generally accepted accounting principles, but does not meet the
definition of a discontinued operation. These assets held for
sale are separately disclosed on the consolidated balance sheet
as of December 31, 2004. Seven of the properties being sold
are in markets where we currently have more than one hotel. We
consider our other hotels in these markets to be best positioned
for growth potential and for future returns on our reinvestment
strategy.
Risk Factors Relating to Our Business
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Our operating results are subject to conditions affecting
the lodging industry. |
Our revenues and our operating results are subject to conditions
affecting the lodging industry. These include:
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changes in the national, regional or local economic climate; |
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actual and threatened terrorist attacks and international
conflicts and their impact on travel; |
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local conditions such as an oversupply of, or a reduction in
demand for, hotel rooms; |
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the attractiveness of the hotels in our system to consumers and
competition from other hotels; |
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the quality, philosophy and performance of the managers of the
hotels in our system; |
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increases in operating costs due to inflation and other factors
such as increases in the price of energy, healthcare or
insurance; |
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changes in travel patterns, extreme weather conditions and
cancellation of or changes in events scheduled to occur in our
markets; and |
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the need to periodically repair and renovate the hotels in our
system. |
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Changes in any of these conditions could adversely impact hotel
room demand and pricing and result in reduced occupancy, ADR and
RevPAR or could otherwise adversely affect our results of
operations and financial condition. We have a limited ability to
pass through increased operating costs in the form of higher
room rates, so that such increased costs could result in lower
operating margins.
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If we are unable to compete successfully, our business may
be materially harmed. |
The lodging industry is highly competitive. Competition in the
industry is primarily based on service quality, range of
services, brand name recognition, convenience of location, room
rates, guest amenities and quality of accommodations. We compete
with other national limited and full service hotel companies as
well as various regional and local hotels. Many of our
competitors have a larger network of locations and greater
financial resources than our company. Additionally, new and
existing competitors may offer significantly lower rates,
greater convenience, services or amenities or superior
facilities, which could attract customers away from our hotels,
resulting in a decrease in occupancy, ADR and RevPAR for our
hotels. Changes in demographics and other changes in our markets
may also adversely impact the convenience or desirability of our
hotel locations thereby reducing occupancy, ADR and RevPAR and
otherwise adversely impacting our results of operations and
financial condition.
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Due to the geographic concentration of the hotels in our
system, our results of operations and financial condition are
subject to fluctuations in regional economic conditions. |
Of the hotels in our system at December 31, 2004, 51 are
located in Oregon, Washington, Idaho or Montana. Therefore, our
results of operations and financial condition may be
significantly affected by the economy of the Pacific Northwest,
which is dependent in large part on a limited number of major
industries, including agriculture, tourism, technology, timber
and aerospace. These industries may be affected by:
changes in governmental regulations and economic
conditions;
the relative strength of national and local
economies; and
the rate of national and local unemployment.
In addition, companies in these industries may decide to
relocate all or part of their businesses outside the Pacific
Northwest. Any of these factors could materially affect the
local economies in which these industries operate and where we
have a presence. Other adverse events affecting the Pacific
Northwest, such as economic recessions or natural disasters,
could cause a loss of revenues for our hotels in this region,
which may be greater as a result of our concentration of assets
in these areas. In addition, we operate or market multiple
hotels within several cities including Portland, Oregon;
Seattle, Spokane and Yakima, Washington; Kalispell, Montana and
Boise, Idaho. A downturn in general economic or other relevant
conditions in these specific markets or in any other market in
which we operate could lead to a decline in demand in these
markets and cause a loss of revenues from these hotels.
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Our expenses may remain constant even if revenues
decline. |
The expenses of owning property are not necessarily reduced when
circumstances such as market factors and competition cause a
reduction in income from a hotel. Accordingly, a decrease in our
revenues could result in a disproportionately higher decrease in
our earnings because our expenses are unlikely to decrease
proportionately. In such instances, our financial condition and
ability to service debt could be adversely affected by:
interest rate levels;
the availability of financing;
the cost of compliance with government regulations,
including zoning and tax laws; and
changes in government regulations, including those
governing usage, zoning and taxes.
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Our inability to sell real estate when appropriate may
adversely affect our financial condition. |
Real estate assets generally cannot be sold quickly. In general,
we may not be able to vary our portfolio of hotels or other real
estate promptly in response to economic or other conditions.
This inability to respond promptly to changes in the performance
of our assets could adversely affect our financial condition and
ability to service debt, including the debentures. In addition,
sales of appreciated real property could generate material
adverse tax consequences, which may make it disadvantageous for
us to sell certain of our hotels. We are currently attempting to
sell 11 hotels, one office building, and several other real
estate investment properties. If unsuccessful in our efforts,
our financial condition and earnings could be adversely impacted.
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If we are unable to effectively integrate new hotels into
our operations, our results of operations and financial
condition may suffer. |
We intend to grow our hotel operations partly by acquiring whole
or partial interests in hotels. However, we cannot assure you
that:
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we will be able to successfully integrate these new hotels or
new hotel products into our operations; |
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these new hotels or new hotel products will achieve revenue and
profitability levels comparable to our existing hotels; or |
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to the extent integration occurs, our business will be
profitable. |
Based on our experience, newly acquired, developed or converted
hotels typically begin with lower occupancy and room rates,
thereby resulting in lower revenue. Our expansion within our
existing markets could adversely affect the financial
performance of our existing hotels in those markets and thus
negatively impact our overall results of operations. Expansion
into new markets may also present operating and marketing
challenges that are different from those we currently encounter
in our existing markets. Our inability to anticipate all of the
changing demands that expanding operations will impose on our
management and management information and reservation systems,
or our failure to quickly adapt our systems and procedures to
the new markets could result in lost revenue and increased
expenses and otherwise have an adverse effect on our results of
operations and financial condition.
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If our franchisees terminate or fail to renew their
relationship with our company, our franchise revenue will
decline. |
As of December 31, 2004, there were 22 hotels in our system
that were owned by others and operated under franchise
agreements with us. Although these agreements generally specify
a fixed term, they typically contain various early termination
provisions, such as the right to terminate upon notice by paying
us a termination fee, or the right to terminate if we fail to
contribute a negotiated level of revenue to the franchisee
through our reservation systems. We cannot assure you that these
agreements will be renewed, or that they will not be terminated
prior to the end of their respective terms. If these franchise
agreements are not renewed, or are terminated prior to the
expiration of their respective terms, the resulting decrease in
revenue and loss of market penetration could have an adverse
effect on our results of operations and financial condition.
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We may be unsuccessful in identifying and completing
acquisition opportunities, which could limit our ability to
implement our long-term growth strategy and result in
significant expenses. |
We intend to pursue a full range of growth opportunities,
including identifying hotels for acquisition, development,
management, rebranding and franchising. We compete for growth
opportunities with national and regional hospitality companies,
some of which have greater name recognition, marketing support,
reservation system capacity and financial resources than we do.
Our ability to make acquisitions is dependent upon, among other
things, our relationships with owners of existing hotels and
certain major hotel investors, financing acquisitions and
renovations and successfully integrating new hotels into our
operations. We may be unable to find suitable hotels for
acquisition, development, management, rebranding or franchising
on acceptable terms, or at all. Competition with other hotel
companies may increase the cost of acquiring hotels. Even if
suitable hotels are identified for acquisition, we may not be
able to find financing to acquire the hotels
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on acceptable terms. Further, we may not have adequate cash from
operations to pursue such growth opportunities. Our failure to
compete successfully for acquisitions, to obtain suitable
financing for acquisitions we have identified or to attract and
maintain relationships with hotel owners and major hotel
investors could adversely affect our ability to expand our
system of hotels. An inability to implement our growth strategy
could limit our ability to grow our revenue base and otherwise
adversely affect our results of operations.
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Hotel and entertainment acquisitions could fail to perform
in accordance with our expectations, and our hotel development,
redevelopment and renovation projects might be more costly than
we anticipate. |
We intend to acquire additional hotels and we may acquire
additional ticket and entertainment operations in the future. We
also intend to continue the redevelopment and re-branding of
other acquired hotels into Red Lion hotels. In
addition, we expect to develop new hotels in the future,
depending on market conditions. Hotel redevelopment, renovation
and new project development are subject to a number of risks,
including:
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construction delays or cost overruns; |
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risks that the hotels will not achieve anticipated performance
levels; and |
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new project commencement risks such as receipt of zoning,
occupancy and other required governmental permits and
authorizations. |
As a result of these risks, we could incur substantial costs for
a project that is never completed. Further, financing for these
projects may not be available or, even if available, may not be
on acceptable terms. Any unanticipated delays or expenses
incurred in connection with the acquisition, development,
redevelopment or renovation of the hotels in our system could
impact expected revenues, negatively affect our reputation among
hotel customers, owners and franchisees and otherwise adversely
impact our results of operations and financial condition.
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Risks associated with real estate ownership may adversely
affect revenue or increase expenses. |
As of December 31, 2004, our hotel system contained 67
hotels located in 12 states and one Canadian province, with
more than 11,500 rooms and 532,000 square feet of meeting
space. We managed 45 of these hotels, including 29 owned hotels,
13 leased hotels and t