SECURITIES AND EXCHANGE COMMISSION
FORM 10-K
| x | Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the fiscal year ended March 28, 2003 |
| o | Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the transition period from to . |
Commission File Number 0-27656
CHILDTIME LEARNING CENTERS, INC.
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Michigan (State or other jurisdiction of incorporation or organization) |
38-3261854 (I.R.S. Employer Identification No.) |
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21333 Haggerty Road, Suite 300, Novi,
Michigan 48375 (Address of principal executive offices) (Zip Code) |
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Registrants telephone number, including area code: 1 (248) 697-9000
Securities registered pursuant to Section 12(b) of the Act: None
| Securities registered pursuant to Section 12(g) of the Act: | Common Stock, No Par Value |
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o
The aggregate market value of voting Common Stock held by non-affiliates of the registrant as of October 11, 2002, computed by reference to the last sale price for such stock on that date as reported on The Nasdaq SmallCap Market, was approximately $1,294,700.
At June 15, 2003, the number of shares outstanding of the registrants Common Stock, without par value, was 19,516,210.
Portions of the registrants Proxy Statement for its 2003 Annual Meeting of Shareholders have been incorporated by reference in Part III of this Annual Report on Form 10-K.
Safe Harbor Statement Under Private Securities Litigation Reform Act of 1995
Statements included herein which are not historical facts are forward-looking statements pursuant to the safe harbor provisions of the Private/ Securities Litigation Reform Act of 1995. Forward-looking statements involve a number of risks and uncertainties, including, but not limited to, continuation of federal and state assistance programs, demand for child care, general economic conditions as well as pricing, competition and insurability. Childtime Learning Centers, Inc. cautions that actual results could differ materially from those projected forward-looking statements.
Item 1. Business
General
Childtime Learning Centers, Inc. is one of the largest publicly traded for-profit providers of early childhood care and educational services in the United States. Childtime Learning Centers, Inc. conducts business through its wholly-owned subsidiary Childtime Childcare, Inc. and its other wholly-owned subsidiaries (collectively, the Company). The Company and its predecessors began operations in 1967. The Company operates in three business segments: Childtime Learning Centers, Tutor Time Learning Centers and Franchise Operations.
The Company provides center-based educational services and child care to children between the ages of six weeks and 12 years under two distinct brand identities: Childtime Learning Centers (Childtime) and Tutor Time Childcare Learning Centers (Tutor Time).
As of March 28, 2003, the Company operated or franchised a total of 474 centers system-wide under three major lines of business and had system-wide licensed capacity capable of serving over 50,000 children. The Companys three lines of business are:
| | Childtime Learning Centers: 276 centers operated by the Company, consisting of: |
| | 264 Childtime centers and | |
| | 12 Childtime-branded centers operated for third parties; |
| | Tutor Time Learning Centers: 63 Tutor Time centers operated by the Company; and | |
| | Tutor Time Franchise Operations: 135 franchised Tutor Time centers. |
The Childtime and Tutor Time brands operate in largely distinct market segments. Tutor Time attracts a more affluent customer base with higher average incomes than the typical Childtime center. Childtime centers are, on average, smaller, less standardized in construction and appeal to parents who value a homey feel and more intimate experience for their child. Tutor Time centers are larger, more standardized in layout, and designed to appeal to parents who value a more structured educational and developmental experience. Both brands place emphasis on educational quality and content, with the Companys Curriculum Department developing proprietary content distinct to each brand. Because Tutor Time centers are typically larger than Childtime centers, they generally deliver the potential for higher economic returns per center. However, Tutor Time centers also require higher investment and are typically fitted with more expensive equipment and supplies (e.g., telephones, intercoms and security cameras in each room, and childrens computers).
Childtime and Tutor Time corporate centers are located in the United States (in 27 states), with the exception of one Tutor Time center located in Canada. The vast majority of these centers are operated on leased premises, with typical lease terms ranging from 1 to 25 years; 51 of the Childtime centers are operated on Company-owned premises.
The 12 Childtime centers the Company operates under management contracts are all located in the U.S., serving hospitals, corporations and the federal government. Under these contracts, the Company receives an annual operating fee and, in some cases, is eligible to receive incentives for improving revenues and/or managing costs. These contracts are typically up for renewal on an annual basis.
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Tutor Time franchise centers are also predominantly located in the U.S., with 123 centers operating in 12 states. An additional 12 centers are operated in Canada, Hong Kong, Indonesia, and the Philippines, for the most part under master franchise agreements. The Company currently guarantees leases for 66 of its franchise centers, including sites under development. The Company believes that Tutor Time is currently one of the largest franchisors of child care services based in the United States.
The Company acquired the assets of Tutor Time Learning Systems, Inc. on July 19, 2002, for an aggregate purchase price of approximately $22.8 million, including acquisition costs, plus the assumption of certain liabilities. The Company purchased substantially all of the operating assets and contract rights used by Tutor Time in its child care operations and, as a result, significantly increased its revenue base and the number of centers under its management. The strategic rationale for the acquisition was to improve the range of the Companys product offering and to enable the Company to enter the child care franchise business. Specifically, through the acquisition of Tutor Time, the Company acquired the ability to serve a different segment of the child care market and to broaden its prospective customer base. By catering to a more premium-priced clientele, the Company can operate and market its Tutor Time centers as a different and distinct brand. Furthermore, by operating Tutor Time as a separate brand, the Company will be able to franchise and operate this unique model, both domestically and internationally.
The Companys primary objective is to maximize the development and preparation of children for school. In an effort to ensure achievement of this goal, the Company provides its children with high quality child care and a proprietary curriculum based on developmentally appropriate practices aligned with nationally recognized early childhood educational standards. With over 7,500 employees, the quality, skills, and motivation of our center staff is of paramount importance. The Company places a great deal of emphasis on the recruitment, selection and ongoing training of its child care center directors and area managers.
Management seeks to improve both the revenue and profit performance of the Companys existing centers by placing strong emphasis on actions to increase enrollment and to manage costs. This is particularly important given the fixed-cost and labor-intensive nature of the business and its sensitivity to overall economic conditions. The Companys current initiatives include development of targeted marketing programs, cost (particularly labor cost) management tools, high-quality training for pivotal operating roles (e.g., center directors and area managers), and multi-unit business management techniques. The Company also maintains an incentive plan that ties center director and area manager compensation directly to center performance.
The Company will continue to seek opportunities to drive profitable growth. Management continues to see attractive growth opportunities in the development of new centers in the Companys core domestic corporate and franchise markets. In addition, we continue to receive strong interest from qualified parties in potentially attractive international markets. Going forward, we will consider acquisitions where there is a strong fit with the Companys existing operations, where management has confidence in the organizations ability to effectively manage the integration, and where the price can be justified on conservative expectations of future returns.
The Company utilizes a 52 to 53 week fiscal year (generally comprised of 13 four-week periods), ending on the Friday closest to March 31. The fiscal years ended March 28, 2003, March 29, 2002 and March 30, 2001 all contained 52 weeks. The first quarter for each of fiscal 2003, 2002 and 2001 contained 16 weeks, while the remaining quarters for fiscal 2003, 2002 and 2001 each contained 12 weeks. All significant inter-company transactions have been eliminated.
Recent Developments
On May 16, 2003, the Company completed a rights offering to existing shareholders of 100,000 Units, each Unit consisting of $35 principal amount of 15% Subordinated Notes due 2008 and 141 shares of Common Stock (the Rights Offering). Each Unit was sold at a price of $158.52. As a result of the Rights Offering and the related purchase of Units pursuant to a standby commitment from affiliates of Jacobson Partners, a private equity firm whose managing partner is the Companys Chairman of the Board, the Company issued 14.1 million shares of Common Stock and $3.5 million of 15% subordinated notes due 2008. Substantially all of the proceeds from the Rights Offering were used to refinance $14.0 million in principal
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As a result of the rights offering, the Company retired $12.3 million of subordinated notes and related accrued and unpaid interest (net of $3.5 million of the new subordinated notes issued as part of the Rights Offering) and reduced annual interest expense by more than $1.8 million.
Business Strategy
The Companys business strategy is to:
| (1) | focus on excellent operational execution and profitability for our corporate centers; | |
| (2) | develop a culture of dedication to customer service and performance; | |
| (3) | reinforce our value proposition to Tutor Time franchisees; | |
| (4) | capitalize on the integration of Childtimes and Tutor Times operations; and | |
| (5) | improve the Companys organizational leadership, institutional skills and capabilities. |
Management believes that focus on these factors will help create value in the near-term, and re-position the Company for profitable growth in the medium to long-term.
Excellent Operational Execution and Profitability for Corporate Centers
Excellent operational execution for corporate centers is critical to the success of the Company. Market research shows that parents decision to enroll their child in a Childtime or Tutor Time center is based on a number of factors and typically involves an intense, focused buy decision. Parents make tradeoffs between price and perceived value, especially value in relation to our major national and local competitors, and a wide range of other options that can include nannies, home care, and frequently lower-cost locally-sponsored child care options.
Happy children, satisfied parents, and positive word-of-mouth are the most critical tests of how well the Company is managing the business and its ability to capture a price premium. They are a reflection of the many factors that determine the overall quality of the program in any given center. Based on experience, the most important of these factors include: the skills and (often) the longevity of center directors and staff; the differentiation and quality of the educational offering; the condition of facilities; and the degree to which the Company is perceived as service-oriented and values-driven.
The most notable areas that management is focused on to improve corporate operations are as follows:
| | Tightened oversight of center operations by corporate and field staff with a combination of both child care and multi-unit management experience, supported by more timely, accurate and relevant data and analysis to manage the business | |
| | Development of a number of modules to improve training for center directors, staff and field support personnel, not just in the areas of center management and curriculum, but also in financial management, marketing, customer service, and the technologies that can improve center and business management | |
| | Development of new tools and approaches to focus center directors and area managers on the major value drivers of the business, primarily |
| | Improved marketing tools and techniques to drive enrollment, critical in a largely fixed/semi-fixed cost business | |
| | New scheduling and labor management tools to optimize labor hours, by far the largest cost item (often greater than 50% of total revenues) |
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| | Revised capital expenditure processes to improve oversight and effectiveness of facilities maintenance costs | |
| | New performance management approaches to drive stronger ownership incentives for center directors and area managers |
| | Standardization and communication of best practice operating policies and procedures | |
| | Revised recruitment practices to hire staff who have a higher likelihood of success and length of service (reduced staff turnover has the potential to save the Company millions of dollars in largely hidden costs) | |
| | Ongoing focus on under-performing centers to determine the reasons for poor performance with appropriate action plans to turn around each center or remove it from the portfolio | |
| | Improving the quality and differentiation of curriculum for both brands by improving content development and follow-through on curriculum delivery |
Improved Customer Service and Performance Culture
The Company is taking steps to refocus all employees on providing timely and responsive customer service and on delivering a top-quality product to each employees customer at all times whether that customer be children, parents, center staff, center directors, area managers, the corporate or franchise operations team, etc. This is being accomplished through dedicated customer-service training initiatives and through re-design of job descriptions, performance evaluation systems, and incentive plans.
Improved Franchisee Relations and Value Proposition
Franchising represents an important component of the Companys current Tutor Time business and an attractive growth option for the Company going forward. Relations with existing Tutor Time franchisees were severely strained as a result of Tutor Time Learning Systems, Inc.s financial distress and the Chapter 11 process. Major initiatives have been established by senior management which has begun to repair franchise relationships and re-earn the trust and cooperation of the franchisee community. The Company is focused on further strengthening franchise relations by providing superior support to franchisees through its franchise district management team, with additional support from key roles in the regional management structure, including regional training and human resource managers, and marketing support. In addition, the Education, Technology and Marketing Departments have improved their value delivery and support infrastructures, and continue to bolster their respective contributions to the Companys franchisees. The Franchise Operations group is expanding its role to include business advisory and performance benchmarking.
Ongoing Benefits from the Integration of Operations
With the acquisition of Tutor Time, management focused on consolidating several back-office functions to its Michigan headquarters. This included the corporate operations, finance and accounting, technology, marketing, and real estate functions. Management used the integration process to pick the best of both companies in terms of technology and accounting systems, operating policies and procedures, and management talent. Going forward, the Company will maintain an office in Florida focused mainly on franchise operations and curriculum. This consolidation of operations has resulted in reduced costs while providing consistent information and services to the entire organization. While the integration of Childtime and Tutor Time operations is now largely completed, a number of opportunities remain to further improve the Companys operating efficiency and effectiveness.
Improved Organizational Leadership, Skills and Capabilities
The Company has made a concerted effort to upgrade the overall level of management talent to capitalize on the growth opportunity presented with the acquisition of the Tutor Time brand. New hires include the CEO, CFO, Vice President of Human Resources, Vice President of Marketing, as well as a reorganization of
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The new management team is focused on developing institutional skills and capabilities in critical areas to focus the organization on key value drivers including: high-impact marketing techniques to drive enrollment, labor and controllable cost management, training, curriculum development, capital expenditure management, action plans for management of under-performing centers, and overall business planning and strategy.
Growth Strategy
The following table sets forth the number of centers acquired or otherwise opened, as well as closed, during the periods indicated. Figures include Tutor Time franchise centers.
| Fiscal Year Ended | ||||||||||||||
| March 28, | March 29, | March 30, | ||||||||||||
| 2003 | 2002 | 2001 | ||||||||||||
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Number of centers in operation:
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Beginning of period
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286 | 304 | 293 | |||||||||||
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Additions during period:
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Acquisitions and other
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182 | 1 | 10 | |||||||||||
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New center openings
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21 | 3 | 8 | |||||||||||
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Total additions
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203 | 4 | 18 | |||||||||||
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Closings/ Terminations during period
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(15 | ) | (22 | ) | (7 | ) | ||||||||
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End of period
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474 | 286 | 304 | |||||||||||
In the years prior to the acquisition of Tutor Time, the Company had focused on expanding its Childtime brand through a number of smaller acquisitions and build-to-suit centers at the rate of approximately 30 to 40 centers per year. During fiscal 2001 and 2002, the Company shifted strategy to focus on improving the profitability of current operations, and significantly reduced the number of these smaller acquisitions. As a result, the Company closed 22 centers during fiscal 2002 (18 of which were included in its restructuring plan initiated at the end of fiscal 2001). Ten additional centers were closed in fiscal 2003, and five Tutor Time franchise centers that had reached the end of their contracted franchise terms were allowed to exit the system.
With the acquisition of Tutor Time in July 2002, the Company acquired and accepted the contracts on 58 operating corporate centers, 124 operating franchise centers, and additional Tutor Time centers that were at various stages of development.
In addition to the current development pipeline, the Company is actively researching new sites to add to the Tutor Time portfolio. Current plans are for a mix of franchise and corporate sites to be opened within existing franchise and corporate geographies. The Company will prioritize adding units in its existing markets in order to increase market concentration and to leverage administrative and advertising expenses. The Company continues to experience a large number of inquiries from qualified candidates interested in franchise opportunities, as well as ongoing demand from its existing base of franchisees. The majority of inquiries are for U.S.-based opportunities. The Company has also received inquiries for international opportunities, presenting an attractive long-term growth option for the Company.
In choosing locations for new centers, the Company considers a number of factors, emphasizing suburban neighborhoods with growing populations of young families. Management looks for sites in proximity to newly developed or developing residential areas on heavily traveled local streets. The Company performs a detailed analysis of the demographics of the area surrounding the proposed site and focuses on several site selection criteria including: the percentage of children under age six; the population density within a three-mile radius surrounding a proposed site; and average household income. The Company also analyzes the percentage of the population consisting of college-educated, dual-income families, as well as the average home value in the target area.
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In addition to acquiring or building centers in residential areas, the Company had obtained contracts in the past with employers and office complex managers to operate centers in at-work locations. Historically, public agencies and hospitals have been the principal employers providing or otherwise arranging for child care services for their employees. A number of private sector employers also offer this benefit, as they recognize that reduction of employee absenteeism due to a lack of reliable and available child care can significantly offset the cost to employers in offering such benefits.
The Companys expansion activity is limited to child care centers in market areas showing strong growth potential and to sites which the Company believes it can conform to its standard facility and educational format. The Company utilizes prototype building designs in its build-to-suit centers.
The Company continuously reviews its existing center portfolio in an effort to ensure all centers meet minimum performance standards. Centers become candidates for closure when they fail to meet certain demographic or financial criteria.
Going forward, there are no assurances that the Company will be able to continue to develop or acquire new sites in a manner that will meet its requirements.
Educational Programs
The Companys educational programs stress the process of learning and discovery. The staff is trained to support children in their active explorations and to help them to become self-confident, independent and inquisitive learners. The Company believes in fostering all aspects of a childs development: social, emotional, physical and intellectual. The two primary means of meeting this goal are the use in each center of a proprietary educational curriculum modeled on national standards for early childhood development and the centers ongoing dialogue with parents in providing a learning environment for their children that meets or exceeds their expectations as customers.
In each Childtime center, the Company has historically utilized The Creative Curriculum® For Early Childhood, a nationally recognized educational curriculum development guide published by Teaching Strategies, Inc. and written by Diane Trister Dodge (a member of the Governing Board of the National Association for the Education of Young Children from 1990 to 1994) and Laura J. Colker. The Creative Curriculum® provides a philosophy and a framework for development of appropriate curriculum, but it does not provide detailed daily lesson plans. Tutor Time centers in contrast have used an in-house proprietary curriculum developed by Dr. Victoria Folds, Tutor Times Vice President of Education. Dr. Folds curriculum emphasizes developmentally appropriate activities, drawing on best practices from traditional, progressive and Montessori teaching approaches. As the two brands have been integrated into one Company, Dr. Folds education team continues to develop proprietary curriculum for Tutor Time, and is using the principles laid out in The Creative Curriculum® as a philosophical guide to develop more detailed lesson plans and support materials for Childtime centers. Emphasis will be placed on keeping the materials for Childtime and Tutor Time distinct from each other and from competitors offerings in the market.
Children enrolled at a center are placed into groups according to their age. Each group has specific learning goals that enable the staff to develop planning activities and daily programs and to assess each childs growth and development. At designated times during the year, an informal developmental assessment is prepared for each child and reviewed with the childs parents.
Generally speaking, the Companys classrooms under both brands are organized in seven levels following the sequential process of growth and development, from infancy through school-age:
Infants (six weeks twelve months)
| A homelike environment and positive caregiver interactions foster the infants sense of trust and self-esteem. Daily routines (feeding, diapering and rocking) and sensory experiences are used to promote listening and language skills to help infants learn about the world around them. Play activities and interactions focus on the development of large muscles for sitting, crawling, standing and walking. |
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| Activities that develop small muscles for grasping, reaching, holding and picking up objects are also utilized on a routine basis. |
Young Toddler (1 2 years)
| Classroom space and materials are organized to support the young toddlers need to physically explore, discover and be independent. Caregivers provide comforting words and lap time to help toddlers deal with separation from parents. Toddlers are encouraged to participate in daily routines to develop self-help skills and self-esteem. Play activities with sensory experiences provide opportunities to help in the development of thinking skills, large and small muscles and assist in promoting communication skills. Stories, pictures and books are introduced to help toddlers experience reading as a pleasurable activity. Caregivers reinforce positive behaviors, set limits and are consistently available as a home base to support the toddlers conflicting need for independence and comfort. |
Toddler (2 3 years)
| Classroom space and materials are organized to support the older toddlers increased need for independence in making simple decisions, engaging in pretend play and playing cooperatively with other children. Toddlers are supported in their self-help skills (dressing, feeding and toileting) and encouraged to help with daily routines in order to become familiar with the sequence of events to foster their self-esteem. Play activities provide opportunities to practice skills, increase communication about sensory experiences and promote listening and speaking skills. Indoor and outdoor activities focus on helping toddlers strengthen small muscles and aid in the development of hand-eye coordination and large muscles. |
Preschool 1 (3 4 years)
| Classroom space and materials are organized in distinct interest centers to support young preschoolers initiative to practice their new skills and express their ideas and feelings. These centers are set up to encourage preschoolers to select play activities, engage in hands-on exploration, participate in pretend play and develop the ability to play cooperatively. Small muscles and hand-eye coordination continue to be strengthened through art activities, sand and water play and by working with manipulative toys and blocks. The daily schedule includes many activities for large muscle development. Stories and books are used daily to increase familiarity with the meaning of letters and words (emergent literacy) and to foster reading as a pleasurable activity. |
Preschool 2 (4 5 years)
| Classroom organization and the daily schedule provide increased opportunities for independent and small group play in interest centers. Such group play supports older preschoolers developing ability to organize their own play, assign roles and tasks and work towards a common goal. Activities provide hands-on experiences. Caregiver interaction focuses on helping preschoolers organize the information they gather, develop an understanding of number concepts, reasoning and problem solving skills (matching, classifying and sequencing), while expanding listening and language skills. Independent and group activities with books and stories promote reading readiness. Caregivers create a print rich environment (signs, labels and charts) and provide opportunities for children to draw, paint and engage in writing activities. Children are increasingly involved in helping to set limits for positive and caring behaviors. Caregivers focus special attention in order to promote kindergarten readiness. |
Five Year Old or Kindergartner (5 6 years)
| Classroom organization, materials and activities support the five year-olds increased ability to understand written symbols (letters, numbers and some words) and create an interest in writing. Educational interest centers continue to provide opportunities for hands-on exploration to sharpen observation skills, explore cause and effect, share and play cooperatively with others, plan and carry out a |
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| task and engage in independent or group play for an extended period of time. Materials are provided to encourage representation, symbolic play and to practice drawing and writing. Activities are planned to help children learn to follow directions, recall and sequence events, understand measurement, recognize how materials can change, think creatively to solve problems, improve their coordination skills and use their bodies in challenging outdoor play tasks. Centers which offer a kindergarten program for transitioning children into first grade follow the local school districts specific goals and assessment requirements. |
School-ages (6 12 years)
| Classroom space, equipment and materials are organized to support school-agers sense of industry and competence and to accommodate the wide range of interests and abilities of six to twelve year-olds. The program provides opportunities for school-agers to pursue their interests, perfect coordination of large and small muscles and to learn to work with others. The environment is designed to engage children in activities (arts and crafts, cooking, dramatic play, music, dance, games and sports) they can pursue independently, with a friend, or as a group project. Caregiver integration focuses on helping children set reasonable goals and manageable tasks, guiding them to think about the consequences of their words and actions so as to foster a sense of community. Special time is allotted for children to complete their homework assignments. |
Through parent surveys, the Company continually assesses the quality of its education curriculum. These surveys provide the Company with feedback on parent satisfaction with their childs developmental growth and with the Companys curriculum, center director and overall quality of the center. Center directors also conduct both formal and informal parent interviews in order to ascertain parent satisfaction levels and address any concerns. Information gained from these interviews is forwarded to the Companys management for review. The Company also endeavors to provide an exit-survey to parents who stop utilizing its services.
The Company continues to focus its efforts on obtaining accreditation for many of its centers by the National Association for the Education of Young Children (NAEYC) or the National Early Childhood Program Accreditation (NECPA). NAEYC and NECPA are national organizations that have established comprehensive criteria for providing quality child care. Both organizations have developed and implemented a voluntary and rigorous accreditation process through which child care providers have their programs formally evaluated by trained NAEYC or NECPA verifiers and the families served by the providers. Centers which earn such national accreditation status demonstrate a commitment to excellence by operating centers of the highest quality for the children they serve. The Company believes that the process of earning accreditation assists in the Companys efforts to continually improve its programs, training and facilities. The Company shares NAEYCs and NECPAs commitment to provide the highest quality child care and, thus, continues to pursue an aggressive accreditation schedule.
Products and Services
General. During fiscal 2003, the Company reorganized its corporate operations into one division with the Childtime learning center and Tutor Time learning center operations headed by a Director of Corporate Operations. The Director oversees regional teams, with each team comprised of a regional operations manager, finance manager and training manager. Reporting to the regional operations manager are area managers, with each area manager responsible for multiple learning centers. Each individual center has a dedicated center director and a staff generally ranging from 15 to 30 persons. The centers operate year-round, five days per week, generally opening at 6:30 a.m. and remaining open until 6:30 p.m. A child may be enrolled in any of a variety of program schedules, from a full-time, five-day-per-week plan to as little as two or three half-days a week. A child attending full-time typically spends approximately 9 hours a day, five days per week, at a center.
The Companys current weekly tuition for full-day service typically ranges from approximately $100 to $300 depending on the location of the center, the age of the child, and whether it is a Childtime or Tutor Time center. Tuition is generally paid in advance on a weekly basis. The Company also charges additional
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The Companys franchise operations are headed by Tutor Times Vice President of Franchise Operations. The Vice President oversees District Franchise Managers, who in turn are the main point of contact between franchisees and the Company. The District Franchise Managers provide support and training to franchisees and their center staff, and also ensure that franchisee operations are in compliance with Company standards.
Both the regional corporate operations teams and the franchise district managers can draw on additional resources within the Company to bring in expert advice on specific topics including marketing, curriculum, human resources, training, finance and business management, licensing, new center openings, state and federal grants, government relations, real estate and facilities management.
Center Operations. Each center is managed by a director who is supervised by an area manager. The Company places a great deal of emphasis on the recruitment, selection and ongoing training of center directors. Center directors are hired by their respective area manager from a pool of candidates who have undergone an initial psychological profile screen, reference check, and criminal background check. All center directors are required by state regulations to have some minimum level of training, which is typically in the form of credit hours from a state approved training agency or an accredited educational institution. The Company prefers that potential directors have a bachelors degree in early childhood education, child development or a health-related field plus a minimum of two years experience in licensed child care. Many directors are recruited from within the Company and have served as caregivers or assistant directors in one of the Companys centers. A center director has overall responsibility for the operations of a center including: ensuring that the center is operated in accordance with Company and state licensing standards and operating procedures; providing an educational, caring and safe environment for children and their parents; marketing the Company to parents and otherwise promoting the positive image of the Company in the community. The center directors receive a salary and bonus tied to the financial and operating performance of their center. Each center director is also responsible for hiring his or her staff, including caregivers.
The center director assesses and collects tuition and fees. All funds received by each center are deposited in an account established by the Company in a local bank. All payroll and most other center expenses are paid directly by the Companys corporate office. Basic supplies are purchased by the centers pursuant to national vendor contracts negotiated by the corporate office to take advantage of volume buying discounts and to retain financial controls. Direct expenditures by the centers are limited to miscellaneous operating expenses.
Area Supervision. An area manager hires the director of each of his or her centers and is supervised by a regional manager. Area managers also work very closely with other corporate staff members, such as the Vice President Human Resources, Director of Real Estate, Vice President Marketing, Corporate Controller or General Counsel, on such issues as center acquisition and marketing, personnel actions and financial planning. Additional duties of area managers are to facilitate communications between center directors and the corporate office, as well as among center directors, and to monitor cost control and revenue generation efforts and licensing compliance. Area managers typically spend 80% of their work time in the centers they supervise. Area managers receive a salary and bonus tied to the financial and operating performance of the centers under their supervision.
Training. The Company believes that the skills and expertise of the director and staff at each center are among the most significant factors for parents selecting center-based child care programs. In order to enhance the quality of the staff at each center, the Company provides both externally and internally developed training programs for its personnel. It has developed training materials and manuals for its staff and conducts seminars for its area managers and directors on such subjects as interpersonal and business skills, curriculum, health and safety, basic financial concepts and marketing. All management personnel (including area managers, center directors and assistant directors) participate in periodic training programs or meetings and must comply with applicable state and local licensing regulations. Center staff is required to participate in orientation and training sessions. The Company is organized for its operations into regions, each of which has an on-site regional training manager to assist in the development and implementation of its training programs. These
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Safety. The Company is committed to the health and safety of the children in its care. To prevent unauthorized persons from entering the center, substantially all centers are equipped with front door security systems requiring card keys, security codes, or other forms of access control. In addition, most centers use a double door entrance and have a centrally monitored security system to protect the center after hours. Each day, children must be signed in and out by parents, legal guardians or an authorized designee of the parent or guardian. All centers have at least one staff member trained in first aid and CPR.
Center staff members are trained to detect child neglect and abuse, and are required by law and company policy to immediately report all suspected instances. In the rare event that an employee is accused of child neglect or abuse, it is the Companys policy to place the employee on administrative leave pending the results of an independent state agency investigation, in which the Company cooperates fully. No assurances can be made that allegations of child neglect or abuse will not be made in the future. However, allegations of child neglect or abuse against an employee are rare, and in most cases, covered by the Companys general liability insurance. Since these incidents fall within the insurance policy limits, it is the Companys position that such occurrences will not materially affect the financial position, results of operations, or cash flow of the Company. The Company maintains general liability insurance and appropriate umbrella policies in adequate amounts, as described under Insurance.
Financial Planning, Budgeting and Cost Control. The Company has implemented a program of financial planning and cost control which seeks to maximize operational profit without sacrificing quality child care. This goal is accomplished by actively engaging the area manager and center director in the formulation and implementation of the budget for each center. The Companys operations are organized into regions, each of which includes an on-site regional finance manager. The regional finance manager is responsible for assisting the director and area manager in the budgeting process along with other financial functions. Directors are then responsible for implementing the approved budget and become primarily responsible for the financial performance of the center. In order to encourage profitable performance, the Company has implemented a financial incentive program for meeting or exceeding pre-approved budget goals.
Facilities. Most of the Companys centers are freestanding structures leased or owned by the Company. The Company utilizes prototype buildings designed specifically for each state emphasizing energy efficiencies, lower maintenance costs and enhanced appearance. Depending on the state, these prototype designs for Childtime centers generally contain between 7,900 to 9,000 square feet in a one story, air-conditioned building; Tutor Time centers are typically larger with prototype centers averaging over 10,000 square feet.
The interiors primarily consist of closed classrooms bordering a central hallway. Such a design accommodates the desire to allow children the freedom to explore their environment as well as the staffs need to be able to monitor activities in the classroom. The Companys centers contain classrooms, recreational areas, a kitchen and bathroom facilities and are designed to accommodate the grouping of children by age or development level. Two unique features of Tutor Time centers are the Tutor Towne Village® and self-contained classrooms. The Tutor Towne Village® is a common room outfitted with a post office, firehouse, and other facades that create a play and learning environment imitating a small town. Use of the room is purposefully integrated into the Tutor Time curriculum in a way that enables staff to teach children through guided socio-dramatic play. Classrooms are self-contained in that each classroom is designed to have its own areas for play, learning, eating, crafts and diaper changing so that teachers and children do not need to leave the room, except for other special activities such as use of playgrounds or the Tutor Towne Village®. Childtime centers do not have the same level of standardization of features due to the varying age of centers and the fact that many were acquired. However, most centers have unique and appealing features in line with the educational and developmental philosophy of the Company.
Room materials are chosen for their educational value, quality and versatility. The infant/young toddler room features separate, sanitary diaper changing areas. Each facility has a playground designed to accommodate the full range of children attending the center, including an area specifically for toddlers. The playground
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As of March 28, 2003, the Company operated 327 Company-owned centers and franchised 135 centers. Aggregate licensed capacity for these centers was over 50,000 children. The capacity of centers differs from state to state because of various licensing requirements.
Management Contracts. As of March 28, 2003, the Company also had contracts to manage 12 child care centers. Many of these centers are located on or near the premises of a specific employer and involve varying degrees of involvement from the employer, such as ownership of the premises, minimum enrollment guarantees, the assumption of financial responsibility for the ongoing operations of the center, other management arrangements, or any combination of the above. Historically, public agencies and hospitals have been the principal employers providing or otherwise arranging for child care services for their employees.
Marketing
The Company believes that the quality of a centers director, staff and center location, supported by consistent national and localized marketing and sales efforts, are the key components to a successful, profitable center. With the acquisition of Tutor Time, the Marketing Department now develops two separate marketing strategies to support the individual development of the Childtime and Tutor Time brands as well as provides training and support for both corporate and franchise center-level marketing and sales.
The core marketing strategy for the Company is to focus on developing cost-efficient programs targeted to those areas which will have the greatest impact on corporate growth. The first area is to boost leads and enrollment, particularly focusing on: 1) under-performing and new centers, where increased enrollments have the greatest impact on revenue growth; 2) increasing customer retention and driving customer referrals, the leading source of new enrollments for existing centers; 3) providing the foundation and training for corporate and franchise center-level marketing and sales; and 4) creating national marketing programs and efforts targeted to peak enrollment periods, such as Back to School, Summer Camp and Winter Enrollment. These programs include national and regional advertising; regional direct mail, Val-paks, and Advos; national and regional media relations activities; regional events; collateral material development; and Internet marketing.
Since a large number of new enrollments come from existing parents, the Company has developed special programs and incentives to encourage parent referrals. The Company also advertises in Yellow Pages, another key source of new enrollments.
Seasonality
Generally, the Companys accounting periods are organized into 13 four-week periods, with 4 four-week periods comprising the first fiscal quarter and 3 four-week periods comprising each of the second, third and fourth fiscal quarters. Consequently, the Companys revenues, gross profit and operating results for the first quarter are favorably impacted by the additional four weeks included in that quarter. Periodically, due to the Companys closing the fiscal year on the Friday closest to March 31, the Company will have five weeks in the thirteenth period of its fiscal year.
Due to the impact of summer vacation, in July and August of each year (the last month of the Companys first fiscal quarter and the first month of the Companys second fiscal quarter), the Company has historically experienced an enrollment decline. In addition, the Company typically experiences revenue declines in the months of November and December due to the impact of several major holidays. To partially offset these declines, the Company has successfully implemented and marketed both a summer camp program with a new theme and focus each year, as well as a December holiday camp.
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New enrollments are generally highest in September and January; accordingly, August and December are traditionally the best months to open new centers. Total enrollments (and, accordingly, the Companys results) are typically the strongest in the fourth quarter (which include the months of January, February and March).
Competition
The child care and preschool education industry is highly fragmented and competitive and has historically been dominated by small, local nursery schools and child care centers. The Companys competition consists principally of local nursery schools and child care centers (some of which are non-profit, including church-affiliated centers), providers of services that operate out of homes, and other proprietary multi-unit child care center providers, some of which are larger and may have substantially greater financial resources than the Company. Among the larger providers of for-profit child care and preschool education are KinderCare Learning Centers, Inc., La Petite Academy, Inc., and Knowledge Learning Corporation. Bright Horizons Family Solutions, Inc. is the largest competitor in the at-work/management contract segment. Major competitors in the franchise segment include Goddard Schools, Primrose Schools, and Kiddie Academy.
The Company believes it is able to compete favorably with these providers by offering a high quality level of child care services. This is especially true in competing against local nursery schools, child care centers and in-home providers where the Company is often at a price disadvantage, because these providers generally charge less for their services than the Company charges. Many church-affiliated and other non-profit child care centers have lower occupancy costs than the Company and may receive donations or other funding to cover operating expenses. Consequently, operators of such centers may charge tuition rates that are less than the Companys rates. In addition, fees for home-based and not-for-profit care are normally lower than fees for center-based care, because these providers are often not regulated and, thus, not required to satisfy the same health, safety, insurance or state regulations as the Companys centers.
The Company competes by hiring and training quality center directors and by offering professionally-planned educational and recreational programs, well-equipped facilities, and trained staff and supervisory personnel. In addition, the Company provides a range of enrichment programs, including foreign language, dance, music and karate. The Company also provides drop in service, and the transportation between the Companys child care centers and schools of children enrolled in the Companys before and after school program.
Personnel
As of March 28, 2003, the Company employed approximately 7,500 persons (including part-time and substitute caregivers), of which 92 are employed at corporate headquarters in Michigan and in Florida, 18 are employed at regional offices and 37 are employed as area managers or franchise district managers. The remainder are employed at the Companys child care centers. Center employees include center directors, assistant directors, full-time and part-time teachers, caregivers, substitute caregivers, aides and other staff, including cooks and van drivers. All center directors, regional managers, area managers and most corporate supervisory personnel are salaried; all other employees are paid on an hourly basis. The Company does not have an agreement with any labor union and believes that its relations with its employees are favorable.
Regulation
Child care centers are subject to numerous state and local regulations and detailed state licensing requirements. Although these regulations vary from jurisdiction to jurisdiction, government agencies generally review, among other things, the adequacy of buildings and equipment, licensed capacity, the ratio of staff to children, staff training, record keeping, the dietary program, the daily curriculum and health and safety standards. In most jurisdictions, these agencies conduct scheduled and unscheduled inspections of centers, and licenses must be renewed periodically. In a few jurisdictions, new legislation or regulations have been enacted or are being considered which establish requirements for employee background checks or other clearance procedures for new employees of child care centers. Repeated failures by a center to comply with applicable
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For the fiscal year ended March 28, 2003, approximately 24% of the Companys revenues were generated from federal and state child care assistance programs, primarily the Child Care and Development Block Grant and At-Risk Programs. These programs are typically designed to assist low-income families with child care expenses and are administered through various state agencies. Although no federal license is required at this time, there are minimum standards that must be met to qualify for participation in certain federal programs. There is no assurance that funding for such federal and state programs will continue at current levels and a significant reduction in such funding may have an adverse impact on the Company.
There are certain tax incentives for parents utilizing child care programs. Section 21 of the Internal Revenue Code provides a federal income tax credit ranging from 20% to 30% of certain child care expenses for qualifying individuals (as defined therein). The fees paid to the Company for child care services by eligible taxpayers qualify for the tax credit, subject to the limitations of Section 21. For 2002 and 2003, the tax credit ranges from 20% to 35% of qualifying child care expenses and is limited to $3,000 for one child and $6,000 for two or more children. Therefore, the maximum credits ranges from $600 to $1,050 for one child and $1,200 to $2,100 for two or more children. Tax incentives provided under the Internal Revenue Code are subject to change.
The Company must also comply with the Americans with Disabilities Act (ADA), which prohibits discrimination on the basis of disability in public accommodations and employment. Costs incurred to date by the Company to comply with the ADA have not been significant. A determination that the Company is not in compliance with the ADA, however, could result in the imposition of fines or an award of damages to private litigants, and could require significant expenditures. The Company believes that the majority of its centers are substantially in compliance with all material ADA requirements.
Insurance
The Companys insurance program currently includes the following types of policies: workers compensation, commercial general and automobile liability, commercial property, director and officer liability, flood coverage in applicable locations, excess umbrella liability, and a medical payment program for accidents which provides secondary coverage for each child enrolled in a Company center. The policies provide for a variety of coverages and are subject to various limits and deductibles. For fiscal 2003 and 2002, the Companys policies for workers compensation have a deductible of $250,000 per occurrence. The commercial general liability policy has a $1,000,000 limit per occurrence, with a $3,000,000 general aggregate limit per location. There is a separate limit for sexual abuse and molestation coverage of $1,000,000 for each occurrence and $3,000,000 in the aggregate, with defense limits of $1,000,000 per occurrence and $3,000,000 in the aggregate. The Company also has excess umbrella coverage, relating to general liabilities (exclusive of sexual/physical abuse claims) in the amount of $20,000,000 per year. Management believes the Companys current insurance coverages are adequate to meet its needs.
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Item 2. Properties
The following table shows the locations of the Companys centers, including those operated under management contracts, as of March 28, 2003. (The numbers reflect the number of centers in that state or country):
| Tutor Time | |||||||||||||||||
| Childtime | Corporate | Franchise | Total | ||||||||||||||
|
Arizona
|
21 | 0 | 17 | 38 | |||||||||||||
|
California
|
33 | 6 | 26 | 65 | |||||||||||||
|
Connecticut
|
0 | 2 | 5 | 7 | |||||||||||||
|
Delaware
|
0 | 1 | 1 | 2 | |||||||||||||
|
Florida
|
12 | 2 | 12 | 26 | |||||||||||||
|
Georgia
|
15 | 0 | 2 | 17 | |||||||||||||
|
Illinois
|
6 | 9 | 2 | 17 | |||||||||||||
|
Indiana
|
0 | 0 | 1 | 1 | |||||||||||||
|
Iowa
|
3 | 0 | 0 | 3 | |||||||||||||
|
Kansas
|
0 | 2 | 0 | 2 | |||||||||||||
|
Maryland/ DC
|
14 | 0 | 0 | 14 | |||||||||||||
|
Massachusetts
|
0 | 1 | 0 | 1 | |||||||||||||
|
Michigan
|
18 | 17 | 1 | 36 | |||||||||||||
|
Minnesota
|
0 | 0 | 9 | 9 | |||||||||||||
|
Mississippi
|
1 | 0 | 0 | 1 | |||||||||||||
|
Missouri
|
4 | 0 | 3 | 7 | |||||||||||||
|
Nevada
|
7 | 0 | 0 | 7 | |||||||||||||
|
New Jersey
|
6 | 3 | 7 | 16 | |||||||||||||
|
New Mexico
|
1 | 0 | 0 | 1 | |||||||||||||
|
New York
|
26 | 13 | 24 | 63 | |||||||||||||
|
North Carolina
|
12 | 0 | 5 | 17 | |||||||||||||
|
Ohio
|
22 | 1 | 1 | 24 | |||||||||||||
|
Oklahoma
|
8 | 0 | 0 | 8 | |||||||||||||
|
Pennsylvania
|
1 | 3 | 2 | 6 | |||||||||||||
|
South Carolina
|
1 | 0 | 0 | 1 | |||||||||||||
|
Texas
|
43 | 1 | 5 | 49 | |||||||||||||
|
Virginia
|
13 | 0 | 0 | 13 | |||||||||||||
|
Washington
|
8 | 1 | 0 | 9 | |||||||||||||
|
Wisconsin
|
1 | 0 | 0 | 1 | |||||||||||||
|
Canada
|
0 | 1 | 1 | 2 | |||||||||||||
|
Hong Kong
|
0 | 0 | 2 | 2 | |||||||||||||
|
Indonesia
|
0 | 0 | 7 | 7 | |||||||||||||
|
Philippines
|
0 | ||||||||||||||||