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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934 |
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For the Fiscal Year Ended January 29, 2005 |
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934 |
Commission File Number: 001-31314
AÉROPOSTALE, INC.
(Exact name of registrant as specified in its charter)
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Delaware |
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No. 31-1443880 |
(State or other jurisdiction of
incorporation or organization) |
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(I.R.S. Employer
Identification No.) |
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112 West 34th Street, 22nd floor
New York, NY |
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10120
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(Address of principal executive offices) |
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Registrants telephone number, including area code:
(646) 485-5398
Securities registered pursuant to Section 12(b) of the
Act:
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Name of Each Exchange on Which Registered |
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Common Stock, without par value
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New York Stock Exchange |
Securities registered pursuant to Section 12(g) of the
Act: None
Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding
12 months, and (2) has been subject to the filing
requirements for at least the past
90 days. Yes þ No o
Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not
contained herein, and will not be contained, to the best of
registrants knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this
Form 10-K. o
Indicate by check mark whether the registrant is an accelerated
filer (as defined in Rule 12b-2 of the
Act). Yes þ No o
The aggregate market value of voting stock held by
non-affiliates of the registrant as of July 31, 2004 was
$1,711,070,116.
55,485,504 shares of Common Stock were outstanding at
March 16, 2005.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrants definitive Proxy Statement, to
be filed with the Securities and Exchange Commission within
120 days after the end of the registrants fiscal year
covered by this Annual Report on Form 10-K, with respect to
the Annual Meeting of Stockholders to be held on June 15,
2005, are incorporated by reference into Part III of this
Annual Report on Form 10-K. This report consists of 49
sequentially numbered pages. The Exhibit Index is located at
sequentially numbered page 46.
AÉROPOSTALE, INC.
TABLE OF CONTENTS
1
As used in this Annual Report on Form 10-K, unless the
context otherwise requires, all references to we,
us, our, Aéropostale or
the Company refer to Aéropostale, Inc., and its
subsidiaries. The term common stock means our common
stock, $.01 par value. Our website is located at
www.aeropostale.com (this and any other references in
this Annual Report on Form 10-K to Aéropostale.com is
solely a reference to a uniform resource locator, or URL, and is
an inactive textual reference only, not intended to incorporate
the website into this Annual Report on Form 10-K). On our
website, we make available, as soon as reasonably practicable
after electronic filing with the Securities and Exchange
Commission, our annual reports on Form 10-K, quarterly
reports on Form 10-Q and current reports on Form 8-K,
and any amendments to those reports. All of these reports are
provided to the public free of charge.
PART I
Overview
Aéropostale, Inc., a Delaware corporation, is a fast
growing, mall-based, specialty retailer of casual apparel and
accessories. We design, market and sell our own brand of
merchandise principally targeting 11 to 18 year-old young
women and young men. We provide our customers with a focused
selection of high-quality, active-oriented, fashion basic
merchandise at compelling values. We maintain control over our
proprietary brands by designing and sourcing all of our
merchandise. Our products are sold only at our stores or at
organized sales events at college campuses. Starting this
summer, we anticipate that we will also be selling our products
on-line through our website www.aeropostale.com.
We strive to create a fun high energy shopping experience
through the use of creative visual merchandising, colorful
in-store signage, bright lighting, popular music and an
enthusiastic well-trained sales force. Our average store size of
approximately 3,500 square feet is generally smaller than
that of our mall-based competitors and we believe that this
enables us to achieve higher sales productivity and project a
sense of action and excitement. We operated 561 stores in
43 states as of January 29, 2005.
The Aéropostale brand was established by R.H.
Macy & Co., Inc. as a department store private label
initiative in the early 1980s targeting men in their
twenties. As a result of the labels initial success,
Macys opened the first mall-based Aéropostale
specialty store in 1987. Over the next decade, Macys, and
then Federated Department Stores, Inc., its current parent
company, continued new store expansion and opened over 100
stores. In August 1998, Federated sold its specialty store
division to our management team and Bear Stearns Merchant
Banking.
Our fiscal year ends on the Saturday nearest to January 31.
Fiscal 2004 was the 52-week period ended January 29, 2005,
fiscal 2003 was the 52-week period ended January 31, 2004,
and fiscal 2002 was the 52-week period ended February 1,
2003. Fiscal 2005 will be the 52-week period ending
January 28, 2006.
On April 26, 2004, we completed a three-for-two stock split
on all shares of our common stock that was affected in the form
of a stock dividend. All prior period share and per share
amounts presented in this report have been restated to give
retroactive recognition to the common stock split.
Growth Strategy
Continue to open new Aéropostale stores. We consider
our merchandise and our stores as having broad national appeal
that continues to provide substantial new store expansion
opportunities. We have opened a total of 291 new
Aéropostale stores during the last three fiscal years. We
plan to open approximately 100 new Aéropostale stores in
fiscal 2005. We plan to open stores both in markets where we
currently operate and in new markets.
Enhance and expand our brand. We seek to capitalize on
the success of our core Aéropostale brand, while continuing
to enhance our brand recognition through external as well as
in-store marketing initiatives.
2
We expect that as our brand continues to gain increased
awareness and greater overall recognition, our stores will
continue to be preferred shopping destinations.
Continue high levels of store productivity. We seek to
produce comparable store sales growth and increased average
sales per square foot. We expect to continue employing our
promotional pricing strategies in order to maintain high levels
of customer traffic. We will also continue testing our products
with our core demographics, so that we can identify and
capitalize upon developing trends and continue to evolve with
the changing tastes of our customers.
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New Business Opportunities. |
JimmyZ. In June 2004, we acquired the rights to and
existing registrations for the JIMMYZ® and Woody Car
Design brand and trademarks in the United States and Canada for
clothing and related goods and services. We will be launching
this new JimmyZ brand concept during the second half of
fiscal 2005. JimmyZ will be geared as a California
lifestyle-oriented brand, targeting trend-aware young men and
women aged 18-25. Merchandise sold at JimmyZ stores will
be at initial price points higher than merchandise sold at our
Aéropostale stores. We anticipate opening approximately 14
JimmyZ stores in various geographic regions during fiscal
2005. These stores will be approximately 3,500 square feet.
JimmyZ Surf Co., Inc. is a wholly owned subsidiary of
Aéropostale, Inc.
E-Commerce. We will also be launching our e-commerce
business in the second half of fiscal 2005. The Aéropostale
Web store will be accessible at our web site,
www.aeropostale.com. A third party who will, among other
things, warehouse our inventory and fulfill our sales orders,
will operate our e-commerce business. We will purchase, manage
and own the inventory sold through our Web site and we will
recognize revenue from the sale of these products when the
customer receives the merchandise.
Stores
Existing stores. As of January 29, 2005, we operated
561 stores in the following 43 states. We strive to locate
our stores in regional shopping malls, in geographic areas with
high concentrations of our target customers:
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Number | |
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of | |
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Stores | |
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Alabama
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14 |
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Arkansas
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3 |
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Arizona
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10 |
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California
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18 |
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Colorado
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8 |
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Connecticut
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10 |
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Delaware
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4 |
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Florida
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29 |
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Georgia
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12 |
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Illinois
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23 |
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Indiana
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19 |
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Iowa
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11 |
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Kansas
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5 |
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Kentucky
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8 |
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Louisiana
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7 |
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Massachusetts
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19 |
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Maryland
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13 |
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Maine
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3 |
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Michigan
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26 |
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Minnesota
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12 |
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Mississippi
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2 |
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Missouri
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15 |
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North Carolina
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18 |
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North Dakota
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4 |
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Nebraska
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5 |
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New Hampshire
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6 |
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New Jersey
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23 |
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New Mexico
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1 |
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New York
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43 |
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Ohio
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33 |
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Oklahoma
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5 |
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Oregon
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3 |
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Pennsylvania
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41 |
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Rhode Island
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1 |
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South Carolina
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9 |
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South Dakota
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2 |
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3
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Number | |
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of | |
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Stores | |
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Tennessee
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16 |
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Texas
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32 |
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Virginia
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20 |
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Vermont
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2 |
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Washington
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8 |
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Wisconsin
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13 |
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West Virginia
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5 |
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Total
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561 |
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The following table highlights the number of stores opened and
closed since the beginning of fiscal 2002:
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Total | |
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Number of | |
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Stores | |
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Stores | |
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Stores at End | |
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Opened | |
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Closed | |
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of Period | |
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Fiscal 2002
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93 |
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4 |
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367 |
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Fiscal 2003
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95 |
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3 |
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459 |
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Fiscal 2004
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103 |
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1 |
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561 |
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Store design and environment. We design our stores in an
effort to create an energetic shopping environment, featuring
powerful in-store promotional signage, creative visuals, bright
lighting and popular music. The enthusiasm of our associates is
integral to our store environment. Our stores feature display
windows that provide high visibility for mall traffic. The front
of our stores generally feature the newest, and what we
anticipate to be the most desirable, of our merchandise
offerings at that time, in an effort to draw shoppers into the
store. Our strategy is to create fresh and exciting merchandise
assortments by updating our floor sets numerous times throughout
the year. Visual merchandising directives are initiated at the
corporate level, seeking to maintain consistency throughout all
of our stores. We generally locate our stores in central mall
locations near popular teen gathering spots, including food
courts, music stores and other teen-oriented retailers.
Our stores average approximately 3,500 square feet, and
range in size from 2,500 to 6,000 square feet. We believe
that by keeping our store size generally smaller than that of
many of our competitors, we are able to achieve a higher level
of productivity and help reinforce the sense of activity and
energy that we want our stores to project. In addition, we
generally implement renovations at the time of expiration of
that stores lease.
Store management. Our stores are organized into two zones
and within each zone by region and further into districts. Each
of the zones is managed by a Zone Vice President and encompasses
4 regions. A regional manager manages each of our 8 regions
and each region encompasses approximately 8 to 10 districts.
Each district is managed by a district manager and encompasses
approximately 7 to 10 individual stores. We typically staff each
store with one store manager, two assistant managers and 10 to
15 part-time sales associates, the number of which
generally increases during our peak selling seasons. Store
managers are responsible for the operations of the store
including executing guidelines for merchandise presentation and
maintenance, scheduling, hiring and training of sales
associates. Store managers also provide the leadership and
direction of the selling effort. Our corporate headquarters
directs the merchandise assortments, store layout, inventory
management and in-store visuals for our stores.
Expansion opportunities and site selection. Over the past
three years, we have focused on opening new stores in an effort
to penetrate existing markets as well as enter new markets. We
plan to continue to increase our store base during fiscal 2005
by opening approximately 114 new stores, including approximately
14 JimmyZ stores (see the section Growth
Strategy above).
In selecting a specific site, we generally target high traffic
locations in malls with suitable demographics and favorable
lease economics. As a result, we tend to locate our stores in
malls in which comparable teen-oriented retailers have performed
well. A primary site evaluation criterion includes average sales
per square foot, co-tenancies, traffic patterns and occupancy
costs.
4
We have implemented our store format across a wide variety of
mall classifications and geographic locations. For new stores
opened in fiscal 2003 and fiscal 2002, our average net
investment has been approximately $229,000 per store
location, which includes capital expenditures adjusted for
landlord contributions and initial inventory at cost net of
payables. Those of our stores which were opened in fiscal 2003
and fiscal 2002 achieved, during their first twelve months of
operations, average net sales of approximately $1.6 million
and sales per square selling foot of $470. These amounts exclude
certain outlet locations that are not considered profit centers
and are utilized primarily to sell end of season merchandise.
Pricing
We believe that a key component of our success is our ability to
understand what our customers want and what they can afford. Our
merchandise, which we believe is of comparable quality to that
of our primary competitors, is generally priced lower than our
competitors merchandise. Most of our products range in
ticket price from approximately $10.00 to $44.50 per item.
We use a demand-driven promotional pricing strategy to emphasize
the value we offer relative to our competitors and to encourage
our customers to continue returning to our stores. We conduct
promotional offers throughout the year, with a majority of the
merchandise selection in our stores being subject to a promotion
at any given time. Each promotion typically lasts for
approximately two to four weeks, depending on the demand for the
product.
Design and Merchandising
Our design and merchandising teams each focus on designing
merchandise that meets the demands of our core customers
lifestyles. We maintain a separate, dedicated, design and
merchandising group for each of our young womens, young
mens and accessories product lines. A merchandising
manager who oversees each product line ensures consistency of
our products with the desires of our customers.
Design. We offer a focused collection of fashion basic
apparel, including graphic t-shirts, tops, bottoms, sweaters,
jeans, outerwear and accessories. Our design-driven,
merchant-modified philosophy, in which our designers
visions are refined by our merchants understanding of the
current market for our products, helps to ensure that our
merchandise styles reflect the latest trends while not becoming
too fashion forward for our customers tastes. Much of our
merchandise features our Aéropostale or
Aéro logo. We believe that our logo apparel
appeals to our young customers and reinforces our brand image.
We strive to achieve a disciplined design process, which we
consider enables us to develop the right merchandise for our
customers, while offering a consistent product assortment
throughout a season. The product development process begins with
our designers, merchandisers and senior management working
together to review the prior seasons results, new fashion
trends and to consider the classifications and styles that we
should develop for the upcoming season.
Merchandising. Our merchandise planning organization
determines the quantities of units needed for each product
category. By monitoring sales of each style and color and
employing our flexible sourcing capabilities, we are able to
adjust our merchandise assortments to capitalize upon emerging
trends.
The following chart provides a historical breakdown of our
percentages of sales by category:
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Fiscal | |
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2004 | |
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2003 | |
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2002 | |
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Young Womens
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60% |
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60% |
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58% |
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Young Mens
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26% |
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27% |
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30% |
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Accessories
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14% |
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13% |
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12% |
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Sourcing
We seek to employ a sourcing strategy that expedites our speed
to market and allows us to respond quickly to our
customers preferences. We believe that we have developed
strong relationships with our vendors, some of who rely upon us
for a significant portion of their overall business. The
majority of our
5
vendors can respond to orders quickly. We monitor the quality of
our vendors products by inspecting pre-production samples,
arranging for periodic site visits to vendors foreign
production factories and by selectively inspecting inbound
product shipments at our distribution center.
During fiscal 2004, we sourced approximately 35% of our
merchandise from our top three vendors and approximately 68%
from our top ten vendors. In addition, one company acted as our
agent in sourcing 21% of our total merchandise. Most of our
vendors maintain sourcing offices in the United States, with the
majority of their production factories located in Europe, Asia
and Central America. In an effort to minimize currency risk, all
payments to our vendors and sourcing agents are made in
U.S. dollars. We engage a third party independent
contractor to visit the production facilities we receive our
products from. This independent contractor assesses the
compliance of the facility with, among other things, local and
United States labor laws and regulations as well as fair trade
and business practices.
Marketing and Advertising
We use numerous initiatives to maximize the impact of our
marketing and advertising programs. We view the enthusiasm and
commitment of our store-level employees as a key element to
establishing the credibility of our brand with our target
customers. We view the use of our logo on our merchandise as a
means for increasing our brand awareness and visibility among
our target customers.
Over the past few years, we have developed a marketing program
that allows us to gain additional exposure for our brand on
college campuses. We believe that our target customers value and
aspire to an active, collegiate lifestyle. Accordingly, we
sponsor a number of collegiate athletic conference tournaments
by providing co-branded apparel and donating various
scholarships. In addition, we have entered into agreements with
numerous colleges and universities that enable us to sell and
market our products on campuses through organized sales events.
We have historically relied on these methods as effective
advertising tools and have utilized traditional media
advertising on a very limited basis. In addition, we will be
launching our e-commerce business in the second half of fiscal
2005. The Aéropostale Web store will be accessible at our
web site, www.aeropostale.com. See the section
Growth Strategy for a further discussion.
Distribution
We lease a 315,000 square foot distribution facility in
South River, New Jersey, to process merchandise and to warehouse
inventory needed to replenish our stores. The timely and
efficient replenishment of our merchandise is key to our overall
business strategy. We continue to invest in systems and
automation to improve processing efficiencies and to support our
store growth. Our distribution center uses automated sortation
materials handling equipment to receive, process and ship to our
stores. Our distribution center services all of our
Aéropostale stores, and will also support our new
JimmyZ stores beginning in fiscal 2005. This facility also
serves our other warehousing needs, such as storage of new store
merchandise, floor set merchandise and packaging supplies. The
distribution center is currently equipped to process merchandise
for over 800 stores. On January 24, 2005 we received notice
from the sub-landlord of our distribution and warehouse facility
that they have elected not to exercise their renewal option to
continue leasing the facility from the landlord. We have reached
an agreement in principle with the landlord on terms of a
long-term lease for the facility directly with them. We are in
the process of drafting definitive documentation with the
landlord regarding a long-term lease.
The staffing and management of the distribution facility is
outsourced to a third party provider that operates the
distribution facility and processes our merchandise. This third
party provider employs personnel represented by a labor union.
There have been no work stoppages or disruptions since the
inception of our relationship with this third party provider in
1991, and we believe that the third party provider has a good
relationship with its employees.
6
Information Systems
Our management information systems provide a full range of
retail, financial and merchandising applications. We utilize
industry software systems to provide various functions related
to:
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point-of-sale; |
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inventory management; |
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supply chain; |
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planning and replenishment; and |
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financial reporting. |
We continue to invest in technology to align our technology with
the business in support of our rapid growth. In the past year we
focused on key aspects of critical infrastructure requirements
that will continue in the future. These infrastructure
requirements will include support for the opening of the
JimmyZ stores in fiscal 2005, as discussed in the section
New Business Opportunities discussed above.
Trademarks
We have registered the AÉROPOSTALE® trademark and
stylized design with the U.S. Patent and Trademark Office
as a trademark for clothing and for a variety of accessories,
including sunglasses, belts, socks and hats, and as a service
mark for retail clothing stores. We have also registered the
AÉROtm
stylized design mark with the U.S. Patent and Trademark
Office as a trademark for clothing and a further filing for AERO
HOUSEsm
for online services is pending. Additionally, we have applied
for or have obtained a registration for the AÉROPOSTALE
mark in over 26 foreign countries where we obtain supplies,
manufacture goods or have the potential of doing so in the
future.
In June 2004, we acquired the rights to and existing
registrations for the JIMMYZ® and Woody Car Design
brand and marks in the United States and Canada for clothing and
related goods and services. We have also made further filings
for the JIMMYZ and Woody Car Design marks which are
pending.
Competition
The teen apparel market is highly competitive. We compete with a
wide variety of retailers including other specialty stores,
department stores, mail order retailers and mass merchandisers.
Specifically, we compete with other teen apparel retailers
including, but not limited to, American Eagle Outfitters,
Hollister, Hot Topic, Old Navy, Pacific Sunwear, and Too. Stores
in our sector compete primarily on the basis of design, price,
quality, service and selection. We believe that our competitive
advantage lies with our differentiated brand and our unique
combination of quality, comfort and value. Moreover, we believe
that we target a younger, value-oriented customer, while many of
our competitors cater to a customer who is either older or
seeking cutting-edge fashion.
Many of our competitors are considerably larger and have
substantially greater financing, marketing, and other resources.
We cannot assure you that we will be able to compete
successfully with them in the future, particularly in geographic
locations that represent new markets for us.
Employees
As of January 29, 2005, we employed 2,215 full-time
and 6,269 part-time employees. We employed 205 of our
employees at our corporate offices, and 8,279 at our store
locations. The number of part-time employees fluctuates
depending on our seasonal needs. None of our employees are
represented by a labor union and we consider our relationship
with our employees to be good.
7
Seasonality
Our business is highly seasonal, and historically we have
realized a significant portion of our sales, net income and cash
flows in the second half of the year, driven by the impact of
the back-to-school selling season in the third quarter, and the
holiday selling season in the fourth quarter. Additionally,
working capital requirements fluctuate during the year,
increasing in mid-summer in anticipation of the third and fourth
quarters.
Available Information
We maintain an internet Web site, www.aeropostale.com,
through which access is available to our annual reports on
Form 10-K, quarterly reports on Form 10-Q and current
reports on Form 8-K, and all amendments of these reports
filed, or furnished pursuant to Section 13(a) or 15(d) of
the Securities Exchange Act of 1934, after they are filed with
or furnished to the Securities and Exchange Commission.
Our Corporate Governance Guidelines and the charters for our
Audit Committee, Corporate Governance and Nominating Committee
and Compensation Committee may also be found on our internet Web
site at www.aeropostale.com. In addition, our Web site
contains our Code of Business Conduct and Ethics, which is our
code of ethics and conduct for our directors, officers and
employees. Any waivers to our Code of Business Conduct and
Ethics will be promptly disclosed on our web site.
Cautionary Note Regarding Forward-Looking Statements and
Risk Factors
This Annual Report on Form 10-K contains forward-looking
statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements involve
certain risks and uncertainties, including statements regarding
the companys strategic direction, prospects and future
results. Certain factors, including factors outside of our
control, may cause actual results to differ materially from
those contained in the forward-looking statements. The following
risk factors should be read in connection with evaluating the
Companys business and future prospects. All forward
looking statements included in this report are based on
information available to us as of the date hereof, and we assume
no obligation to update or revise such forward-looking
statements to reflect events or circumstances that occur after
such statements are made. Such uncertainties include, among
others, the following factors:
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Fluctuations in Comparable Store Sales and Quarterly
Results of Operations may Cause the Price of our Common Stock to
Decline Substantially. |
Our comparable store sales and quarterly results of operations
have fluctuated in the past and are likely to continue to
fluctuate in the future. In addition, there can be no assurance
that we will be able to maintain our recent levels of comparable
store sales as our business continues to expand. Our comparable
store sales and quarterly results of operations are affected by
a variety of factors, including:
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fashion trends; |
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changes in our merchandise mix; |
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the effectiveness of our inventory management; |
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actions of competitors or mall anchor tenants; |
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calendar shifts of holiday or seasonal periods; |
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the timing of promotional events; |
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weather conditions; and |
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changes in general economic conditions and consumer spending
patterns. |
8
If our future comparable store sales fail to meet the
expectations of investors, then the market price of our common
stock could decline substantially. You should refer to the
section entitled Managements Discussion and Analysis
of Financial Condition and Results of Operations for more
information.
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Our Business Could Suffer As a Result of a
Manufacturers Inability to Produce Merchandise on Time and
to Specifications. |
We do not own or operate any manufacturing facilities and
therefore we depend upon independent third parties for the
manufacture of all of our merchandise. We utilize both domestic
and international manufacturers to produce our merchandise. The
inability of a manufacturer to ship orders in a timely manner or
meet our quality standards could cause delivery date
requirements to be missed, which could result in lost sales.
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Our Business Could Suffer if a Manufacturer Fails to Use
Acceptable Labor Practices. |
Our sourcing agents and independent manufacturers are required
to operate in compliance with all applicable foreign and
domestic laws and regulations. While our vendor operating
guidelines promote ethical business practices for our vendors
and suppliers, we do not control these manufacturers or their
labor practices. The violation of labor or other laws by an
independent manufacturer, or by one of the sourcing agents, or
the divergence of an independent manufacturers or sourcing
agents labor practices from those generally accepted as
ethical in the United States, could interrupt, or otherwise
disrupt the shipment of finished products or damage the
Companys reputation. Any of these, in turn, could have a
material adverse effect on the Companys financial
condition and results of operations. To help mitigate this risk,
we engage a third party independent contractor to visit the
production facilities we receive our products from. This
independent contractor assesses the compliance of the facility
with, among other things, local and United States labor laws and
regulations as well as foreign and domestic fair trade and
business practices.
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We Rely on a Small Number of Vendors to Supply a
Significant Amount of our Merchandise. |
In fiscal 2004, we sourced 35% of our merchandise from our top
three vendors; one company supplied 15% of our merchandise, and
two others each supplied 10% of our merchandise. In addition,
approximately 68% of our merchandise was directly sourced from
our top ten vendors, and one company acted as our agent with
respect to the sourcing of 21% of our merchandise. Our
relationships with our vendors generally are not on a
contractual basis and do not provide assurances on a long-term
basis as to adequate supply, quality or acceptable pricing. Most
of our vendors could discontinue selling to us at any time. If
one or more of our significant vendors were to sever their
relationship with us, we could be unable to obtain replacement
products in a timely manner, which could cause our sales to
decrease.
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Failure of a New Business Concept could have a Material
Adverse Effect on our Results of Operations and our
Business |
We now, and we may in the future, seek to expand our existing
business by expanding into new brand concepts and other business
opportunities. In particular, we will be opening our first
JimmyZ concept stores during fiscal 2005. The operation of
the JimmyZ stores and the sale of Aéropostale, and
potentially JimmyZ, merchandise over the Internet through
our e-commerce business, are subject to numerous risks,
including unanticipated operating problems; lack of prior
experience; lack of customer acceptance; new vendor
relationships; competition from existing and new retailers; and
diversion of managements attention from the Companys
core Aéropostale business. The JimmyZ concept
involves, among other things, implementation of a retail apparel
concept which is subject to many of the same risks as
Aéropostale, as well as additional risks inherent with a
more fashion driven concept, including risks of difficulty in
merchandising, uncertainty of customer acceptance, fluctuations
in fashion trends and customer tastes, as well as the attendant
mark-down risks. We may not be able to generate continued
customer interest in JimmyZ stores and its products, and
the JimmyZ concept may not be able to support the in-store
or potentially the Internet sales formats. Risks inherent in any
new concept are particularly acute with respect to JimmyZ
because this is the first significant new venture by us, and the
nature of the JimmyZ business differs in certain respects
from that of our core
9
Aéropostale business. There can be no assurance that the
JimmyZ stores or our E-Commerce business will achieve
sales and profitability levels justifying our investments in
these businesses. If those sales levels are not achieved we may
be forced to impair the carrying value our investments which may
have a material adverse effect on our results of operations.
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Foreign Suppliers Manufacture Most of our Merchandise and
the Availability and Costs of These Products may be Negatively
Affected by Risks Associated with International Trade. |
Trade restrictions such as increased tariffs or quotas, or both,
could affect the importation of apparel generally and increase
the cost and reduce the supply of merchandise available to us.
Much of our merchandise is sourced directly from foreign vendors
in Europe, Asia and Central America. In addition, many of our
domestic vendors maintain production facilities overseas. Some
of these facilities are also located in regions that may be
affected by political instability that could cause a disruption
in trade. Any reduction in merchandise available to us or any
increase in its cost due to tariffs, quotas or local political
issues could have a material adverse effect on our results of
operations.
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Our Growth Strategy Relies on the Continued Addition of a
Significant Number of New Stores Each Year, Which Could Strain
our Resources and Cause the Performance of our Existing Stores
to Suffer. |
Our growth will largely depend on our ability to open and
operate new stores successfully. We opened 103 stores in fiscal
2004, 95 stores in fiscal 2003 and 93 stores in fiscal 2002.
Additionally, we plan to open more than 100 Aéropostale and
JimmyZ stores combined in fiscal 2005. We expect to
continue to open a significant number of new stores in future
years while also remodeling a portion of our existing store
base. Our planned expansion will place increased demands on our
operational, managerial and administrative resources. These
increased demands could cause us to operate our business less
effectively, which in turn could cause deterioration in the
financial performance of our individual stores. In addition, to
the extent that our new store openings are in existing markets,
we may experience reduced net sales volumes in previously
existing stores in those same markets.
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Our Continued Expansion Plan is Dependent on a Number of
Factors Which, if Not Implemented, Could Delay or Prevent the
Successful Opening of New Stores and Penetration into New
Markets. |
Unless we continue to do the following, we may be unable to open
new stores successfully and, if so, our continued growth would
be impaired:
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identify suitable markets and sites for new store locations; |
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negotiate acceptable lease terms; |
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hire, train and retain competent store personnel; |
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foster current relationships and develop new relationships with
vendors that are capable of supplying a greater volume of
merchandise; |
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manage inventory effectively to meet the needs of new and
existing stores on a timely basis; |
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expand our infrastructure to accommodate growth; and |
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generate sufficient operating cash flows or secure adequate
capital on commercially reasonable terms to fund our expansion
plans. |
In addition, we will open new stores in markets in the United
States in which we currently have few or no stores. Our
experience in these markets is limited and there can be no
assurance that we will be able to develop our brand in these
markets or adapt to competitive, merchandising and distribution
challenges that may be different from those in our existing
markets. Our inability to open new stores successfully and/or
penetrate new markets would have a material adverse effect on
our revenue and earnings growth.
10
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The Loss of the Services of Key Personnel Could Have a
Material Adverse Effect on our Business. |
The Companys key executive officers have substantial
experience and expertise in the retail business and have made
significant contributions to the growth and success of the
Companys brands. The unexpected loss of the services of
one or more of these individuals could adversely affect the
Company. Specifically, if we were to lose the services of Julian
R. Geiger, our Chairman and Chief Executive Officer, and/or
Christopher L. Finazzo, our Executive Vice President-Chief
Merchandising Officer, our business could be adversely affected.
In addition, Mr. Geiger and Mr. Finazzo maintain many
of our vendor relationships, and the loss of either of them
could negatively impact present vendor relationships.
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Our Net Sales and Inventory Levels Fluctuate on a
Seasonal Basis. |
Our net sales and net income are disproportionately higher from
August through January each year due to increased sales from
back-to-school and holiday shopping. Sales during this period
cannot be used as an accurate indicator for our annual results.
Our net sales and net income from February through July are
typically lower due to, in part, the traditional retail slowdown
immediately following the winter holiday season. Any significant
decrease in sales during the back-to-school and winter holiday
seasons would have a material adverse effect on our financial
condition and results of operations. In addition, in order to
prepare for the back-to-school and holiday shopping seasons, we
must order and keep in stock significantly more merchandise than
we would carry during other parts of the year. Any unanticipated
decrease in demand for our products during these peak shopping
seasons could require us to sell excess inventory at a
substantial markdown, which could reduce our net sales and gross
margins and negatively impact our profitability.
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If we are Unable to Identify and Respond to
Consumers Fashion Preferences in a Timely Manner, our
Profitability Would Decline. |
We may not be able to keep pace with the rapidly changing
fashion trends and consumer tastes inherent in the apparel
industry. Our current design philosophy is based on the belief
that our target customers prefer clothing that suits the demands
of their active lifestyles and that they like to identify with a
logo. Accordingly, we produce casual, comfortable apparel, a
majority of which displays either the
Aéropostale or Aéro logo.
There can be no assurance that fashion trends will not move away
from casual clothing or that we will not have to alter our
design strategy to reflect a consumer change in logo preference.
Failing to anticipate, identify or react appropriately to
changes in styles, trends, desired images or brand preferences,
could have a material adverse effect on the Companys
sales, financial condition and results of operations.
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A Downturn in the United States Economy May Affect
Consumer Spending Habits. |
Consumer purchases of discretionary items and retail products,
including the Companys products, may decline during
recessionary periods and also may decline at other times when
disposable income is lower. A downturn in the economy may
adversely affect our sales.
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Our Ability to Attract Customers to our Stores Depends
Heavily on the Success of the Shopping Malls in Which we are
Located. |
In order to generate customer traffic, we must locate our stores
in prominent locations within successful shopping malls. We
cannot control the development of new shopping malls, the
availability or cost of appropriate locations within existing or
new shopping malls, or the success of individual shopping malls.
A significant decrease in shopping mall traffic would have a
material adverse effect on our results of operations.
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We Rely on a Single Distribution Center. |
We maintain one distribution center to receive, store and
distribute merchandise to all of our stores. Any significant
interruption in the operation of the distribution center due to
natural disasters, accidents, system failures or other
unforeseen causes could have a material adverse effect on the
Companys financial condition and results.
11
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We Rely on a Third Party to Manage our Distribution
Center. |
The efficient operation of our stores is dependent on our
ability to distribute, in a timely manner, merchandise to our
store locations throughout the United States. An independent
third party operates our distribution and warehouse facility. We
depend on this third party to receive, sort, pack and distribute
substantially all of our merchandise. This third party employs
personnel represented by a labor union. Although there have been
no work stoppages or disruptions since the inception of our
relationship with this third party provider beginning in 1991,
there can be no assurance that work stoppages or disruptions
will not occur in the future. We also use a separate third party
transportation company to deliver our merchandise from our
warehouse to our stores. Any failure by either of these third
parties to respond adequately to our warehousing and
distribution needs would disrupt our operations and negatively
impact our profitability.
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Failure to Protect our Trademarks Adequately Could
Negatively Impact our Brand Image and Limit our Ability to
Penetrate New Markets. |
We believe that our key trademarks AÉROPOSTALE® and,
to a lesser extent, AERO® are integral to our logo-driven
design strategy. We have obtained a federal registration of the
AÉROPOSTALE® trademark in the United States and have
applied for or obtained registrations in most foreign countries
in which our vendors are located. We use the AERO mark in many
constantly changing designs and logos even though we have not
applied to register every variation or combination thereof for
adult clothing. We also believe that the newly obtained
JIMMYZ and Woody Car Design marks are an important part of
our growth strategy and expansion of our business. We have
acquired federal registrations in the United States and in
Canada and have expanded the scope of our filings in the United
States Patent and Trademark Office for a greater number of
apparel and accessory categories. There can be no assurance that
the registrations we own and have obtained will prevent the
imitation of our products or infringement of our intellectual
property rights by others. If any third party imitates our
products in a manner that projects lesser quality or carries a
negative connotation, our brand image could be materially
adversely affected. Because we have not registered the AERO mark
in all forms and categories and have not registered the
AÉROPOSTALE, JIMMYZ and Woody
Car Design marks in all categories or in all foreign countries
in which we now or may in the future source or offer our
merchandise, international expansion and our merchandising of
non-apparel products using these marks could be limited.
In addition, there can be no assurance that others will not try
to block the manufacture, export or sale of our products as
violation of their trademarks or other proprietary rights. Other
entities may have rights to trademarks that contain the word
AERO or may have registered similar or competing
marks for apparel and accessories in foreign countries in which
our vendors are located. Our applications for international
registration of the AÉROPOSTALE® mark have been
rejected in several countries in which our products are
manufactured because third parties have already registered the
mark for clothing in those countries. There may also be other
prior registrations in other foreign countries of which we are
not aware. In addition, we do not own the JimmyZ brand
outside of the United States and Canada. Accordingly, it may be
possible, in those few foreign countries where we were not been
able to register the AÉROPOSTALE® mark, or in the
countries where the JimmyZ brand is owned by a third
party, for a third party owner of the national trademark
registration for AÉROPOSTALE,
JIMMYZ or the Woody Car Design to enjoin the
manufacture, sale or exportation of Aéropostale or
JimmyZ branded goods to the United States. If we were
unable to reach a licensing arrangement with these parties, our
vendors may be unable to manufacture our products in those
countries. Our inability to register our trademarks or purchase
or license the right to use our trademarks or logos in these
jurisdictions could limit our ability to obtain supplies from or
manufacture in less costly markets or penetrate new markets
should our business plan change to include selling our
merchandise in those jurisdictions outside the United States.
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The Effects of War or Acts of Terrorism Could Have a
Material Adverse Effect on our Operating Results and Financial
Condition. |
The continued threat of terrorism, heightened security measures
and military action in response to an act of terrorism has
disrupted commerce and has intensified the uncertainty of the
U.S. economy. Any further
12
acts of terrorism or a future war may disrupt commerce and
undermine consumer confidence, which could negatively impact our
sales revenue by causing consumer spending and/or mall traffic
to decline. Furthermore, an act of terrorism or war, or the
threat thereof, could negatively impact our business by
interfering with our ability to obtain merchandise from foreign
vendors. Inability to obtain merchandise from our foreign
vendors or substitute other vendors, at similar costs and in a
timely manner, could adversely affect our operating results and
financial condition.
We lease all of our store locations in shopping malls throughout
the U.S. Most of our store leases have an initial term of
ten years, and require us to pay additional rent based on
specified percentages of sales, after we achieve specified
annual sales thresholds. Generally, our store leases do not
contain extension options. Our store leases typically include a
pre-opening period of approximately 60 days that allows us
to take possession of the property to construct the store.
Typically rent payment commences when the stores open.
Generally, our leases allow for termination by us after a
certain period of time if sales at that site do not exceed
specified levels.
We lease 38,805 square feet of office space at
112 West 34th Street in New York, New York. The
facility is used as our corporate headquarters and for our
design, sourcing and production teams. This lease expires in
August 2014.
We also lease 20,000 square feet of office space at
201 Willowbrook Boulevard in Wayne, New Jersey. This
facility is used as administrative offices for finance,
operations and information systems personnel. This lease expires
in January 2013.
In addition, we also lease, as a subtenant, a
315,000 square foot distribution and warehouse facility in
South River, New Jersey. This facility is used to warehouse
inventory needed to replenish and back-stock all of our stores,
as well as to serve our general warehousing needs. This lease
expires in April 2006. On January 24, 2005, we received
notice from the sub-landlord of our distribution and warehouse
facility that they have elected not to exercise their renewal
option to continue leasing the facility from the landlord. We
have reached an agreement in principle with the landlord on
terms of a long-term lease for the facility directly with them.
We are in the process of drafting definitive documentation with
the landlord regarding a long-term lease.
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| Item 3. |
Legal Proceedings |
We are party to various litigation matters and proceedings in
the ordinary course of business. In the opinion of our
management, dispositions of these matters are not expected to
have a material adverse affect on our financial position,
results from operations or cash flows.
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| Item 4. |
Submission of Matters to a Vote of Security Holders |
No matters were submitted to a vote of the Companys
shareholders during the fourth quarter of the fiscal year
covered by this report.
13
PART II
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| Item 5. |
Market for the Registrants Common Equity, Related
Stockholder Matters and Issuer Purchases of Equity
Securities |
Our common stock is traded on the New York Stock Exchange under
the symbol ARO. The following table sets forth the
range of high and low sales prices of our common stock as
reported on the New York Stock Exchange since February 2,
2003, as adjusted for the three-for-two stock split on all
shares of our common stock that was affected on April 26,
2004.
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Market Price | |
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High | |
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Low | |
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Fiscal 2004
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4th quarter
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$ |
34.38 |
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$ |
25.65 |
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3rd quarter
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33.98 |
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25.87 |
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2nd quarter
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30.94 |
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21.99 |
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1st quarter
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25.20 |
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19.86 |
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Fiscal 2003
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4th quarter
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$ |
21.57 |
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$ |
16.83 |
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3rd quarter
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23.13 |
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16.20 |
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2nd quarter
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18.33 |
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11.00 |
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1st quarter
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12.43 |
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6.44 |
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As of March 16, 2005, there were 55 stockholders of record.
However, when including others holding shares in broker accounts
under street name, we estimate the shareholder base at
approximately 26,000.
In the fourth quarter of fiscal 2003, our Board of Directors
approved a stock repurchase program to acquire up to
$35.0 million of our outstanding common stock. In the first
quarter of fiscal 2004, our Board of Directors approved an
additional $35.0 million of repurchase availability,
thereby increasing the amount available for stock repurchase
under this program to $70.0 million. On November 16,
2004, our Board of Directors approved an additional
$30.0 million of repurchase availability, thereby
increasing the amount available for stock repurchase under this
program to $100.0 million. The repurchase program may be
modified or terminated by the Board of Directors at any time,
and there is no expiration date for the program. The extent and
timing of repurchases will depend upon general business and
market conditions, stock prices, and requirements going forward.
Our purchases of treasury stock for the fourth quarter ended
January 29, 2005 and remaining availability pursuant to our
share repurchase program were the following: