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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the fiscal year ended December 31, 2004 |
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
For the transition period
from to
Commission file number 000-27823
Spanish Broadcasting System, Inc.
(Exact name of registrant as specified in its charter)
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Delaware
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13-3827791 |
(State or other jurisdiction
of incorporation or organization) |
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(I.R.S. Employer
Identification No.) |
2601 South Bayshore Drive, PH II
Coconut Grove, Florida 33133
(Address of principal executive offices and zip code) |
Registrants telephone number, including area code:
(305) 441-6901
Securities registered pursuant to Section 12(b) of the
Act: None
Securities registered pursuant to Section 12(g) of the Act:
Class A common stock, par value $.0001 per share
(Title of Class)
Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past
90 days. Yes þ No o
Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not
contained herein, and will not be contained, to the best of
registrants knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this
Form 10-K. o
Indicate by check mark whether the registrant is an accelerated
filer (as defined in Exchange Act Rule 12b-2).
Yes þ No o
As of June 30, 2004, the last business day of the
Companys most recently completed second fiscal quarter,
the Company had 39,626,355 shares of Class A common
stock, par value $.0001 per share, and
25,105,150 shares of Class B common stock, par value
$.0001 per share, outstanding. As of June 30, 2004,
the aggregate market value of the Class A common stock held
by non-affiliates of the Company was approximately
$396.5 million and the aggregate market value of the
Class B common stock held by non-affiliates of the Company
was approximately $5.0 million. We calculated the aggregate
market value based upon the closing price of our Class A
common stock reported on the Nasdaq National Market System on
June 30, 2004 of $9.33 per share, and we have assumed
that our shares of Class B common stock would trade at the
same price per share as our shares of Class A common stock.
(For purposes of this paragraph, directors and executive
officers have been deemed affiliates.)
As of March 14, 2005, 40,207,805 shares of
Class A common stock, par value $.0001 per share,
24,573,500 shares of Class B common stock, par value
$.0001 per share and 380,000 shares of Series C
convertible preferred stock, $.002 par value per share,
which are convertible into 7,600,000 shares of Class A
common stock, were outstanding.
Documents Incorporated by Reference: None
TABLE OF CONTENTS
i
Special Note Regarding Forward-Looking Statements
This annual report on Form 10-K contains both historical
and forward-looking statements. All statements other than
statements of historical fact are, or may be deemed to be,
forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended (the
Securities Act) and Section 21E of the
Securities Exchange Act of 1934, as amended (the Exchange
Act). These forward-looking statements are not based on
historical facts, but rather reflect our current expectations
concerning future results and events. These forward-looking
statements generally can be identified by the use of statements
that include phrases such as believe,
expect, anticipate, intend,
plan, foresee, likely,
will or other similar words or phrases. Similarly,
statements that describe our objectives, plans or goals are or
may be forward-looking statements. These forward-looking
statements involve known and unknown risks, uncertainties and
other factors which may cause the actual results, performance or
achievements to be different from any future results,
performance and achievements expressed or implied by these
statements. We do not have any obligation to publicly update any
forward-looking statements to reflect subsequent events or
circumstances.
PART I
All references to we, us,
our, SBS, our company or
the Company in this report mean Spanish Broadcasting
System, Inc., a Delaware corporation, and all entities owned or
controlled by Spanish Broadcasting System, Inc. and, if prior to
1994, mean our predecessor parent company Spanish Broadcasting
System, Inc., a New Jersey corporation. Our executive offices
are located at 2601 South Bayshore Drive, PH II, Coconut
Grove, Florida 33133, and our telephone number is
(305) 441-6901.
We are the largest Hispanic-controlled radio broadcasting
company in the United States. After giving effect to the
proposed sale of our radio stations KZAB-FM and KZBA-FM, serving
the Los Angeles, California market, we will own and operate 20
radio stations in markets that reach approximately 49% of the
U.S. Hispanic population. Our stations are located in six
of the top-ten Hispanic markets of Los Angeles, New York,
Puerto Rico, Chicago, Miami and San Francisco. Los Angeles
and New York have the largest and second largest Hispanic
populations, and are the largest and second largest radio
markets in the United States in terms of advertising revenue,
respectively. Our top three markets, based on net revenues, are
New York, Los Angeles and Miami.
Mr. Raúl Alarcón, Jr. became our Chairman of
the Board of Directors when we completed our initial public
offering on November 2, 1999 and has been our Chief
Executive Officer since June 1994 and our President and a
director since October 1985. The Alarcón family has been
involved in Spanish-language radio broadcasting since the
1950s, when Mr. Pablo Raúl
Alarcón, Sr., our Chairman Emeritus and a member of
our Board of Directors, established his first radio station in
Camagüey, Cuba. Members of our senior management team, on
average, have over 20 years of experience in radio
broadcasting.
Business Strategy
We focus on maximizing the revenue and profitability of our
radio station portfolio by strengthening the performance of our
existing radio stations and making additional strategic station
acquisitions in both our existing markets and in other markets
that have a significant Hispanic population. We also focus on
long-term growth by investing in advertising, programming
research and on-air talent.
Our growth strategy includes evaluating strategic acquisitions
and divestitures in order to achieve a significant presence with
clusters of stations in the top Hispanic markets. We generally
consider acquisitions of stations in our existing markets, as
well as acquisitions of stations in other markets with large
Hispanic populations, where we can maximize our revenue through
aggressive sales and programming efforts directed at
U.S. Hispanic and general market advertisers. These
acquisitions may include stations which do not currently target
the U.S. Hispanic market, but which we believe can
successfully be reformatted. Additionally, from time to time we
explore investment opportunities in related media outlets
targeting the U.S. Hispanic market.
1
Market Opportunity
We believe that our focus on formats targeting
U.S. Hispanic audiences in the largest Hispanic radio
markets, together with our skill in programming and marketing to
these audiences, provide us with significant opportunity for the
following reasons:
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Hispanic Population Growth. The U.S. Hispanic
population is the largest minority group and the fastest growing
demographic group of the U.S. population. The Hispanic
population is expected to grow by 34.1% between 2000 and 2010,
compared to an increase of 9.5% for the total
U.S. population. |
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Hispanic Buying Power. The U.S. Hispanic
population accounted for estimated buying power of
$686.3 billion in 2004 and Hispanic buying power is growing
at nearly twice the annual rate of non-Hispanic buying power.
Hispanic buying power is expected to increase by 45% to
$992.3 billion by 2009, positioning this demographic as an
extremely attractive group for advertisers. |
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Growth in Spanish Language Advertising Spending.
In 2004, a total of $3.1 billion was spent on
Spanish-language media advertising, compared to
$2.1 billion in 2000. This represents a compound annual
growth rate of 10.1% over the past four years. |
The above market opportunity information is based on data
provided by Synovate 2004 U.S. Hispanic
Market Report, The Multicultural Economy 2004, The Selig Center
for Economic Growth, University of Georgia, July 2004 and
the HispanTelligence, Advertising Expenditures: 2000-2007.
Our Top Hispanic Radio Markets in the United States
We operate stations in the top Hispanic radio markets in the
United States, including Puerto Rico. Following the closing of
the proposed sale of our radio stations KZAB-FM and KZBA-FM,
serving the Los Angeles, California market, we will
continue to own radio stations in Los Angeles, New York, Puerto
Rico, Chicago, Miami and San Francisco.
The following table sets forth certain statistical and
demographic information relating to our radio markets:
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| Our Markets |
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Estimated |
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Estimated |
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2004 Total |
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Estimated |
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% of Total |
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% of Total |
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Estimated |
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Number of |
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Hispanic |
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Hispanic |
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U.S. |
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Market Radio |
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Stations |
| Hispanic |
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Population |
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Population in |
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Hispanic |
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Revenue |
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We |
| Market Rank |
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Hispanic Market |
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(000)(a) |
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Market(a) |
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Population(a) |
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($mm)(b) |
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Operate |
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Los Angeles |
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7,811 |
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45% |
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18% |
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1,054 |
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2 |
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New York |
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4,316 |
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21% |
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10% |
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816 |
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2 |
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3 |
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Puerto Rico |
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3,816 |
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98% |
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9% |
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102 |
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11 |
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4 |
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Chicago |
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1,838 |
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19% |
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4% |
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612 |
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1 |
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5 |
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Miami |
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1,837 |
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43% |
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4% |
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287 |
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3 |
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8 |
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San Francisco |
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1,492 |
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21% |
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3% |
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482 |
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1 |
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Total for our markets |
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21,110 |
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33% |
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49% |
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$ |
3,353 |
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20 |
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Sources: Synovate, 2004 U.S. Hispanic Market Report;
U.S. Census Bureau Population Estimates for Puerto Rico,
2004; U.S. Census Bureau, Census 2000. |
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(b) |
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Source: BIA Research Inc.s Investing in Radio, 2004
Market Report. |
Operating Strategy
Our operating strategy focuses on maximizing our radio
stations appeal to our targeted audiences and advertisers
in order to increase revenue and cash flow while minimizing
operating expenses. To achieve these goals, we focus on the
following:
Format high quality programming. We format the
programming of each of our stations to capture a significant
share of the Spanish-language audience. We use market research,
including third-party consultants,
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in-house research and periodic music testing, to assess listener
preferences among the diverse groups in the Hispanic population
in each stations target demographic audience. We then
refine our programming to reflect the results of this research
and testing. Because the U.S. Hispanic population is so
diverse, consisting of numerous identifiable groups from many
different countries of origin, each with its own cultural and
musical heritage, we strive to make ourselves very familiar with
the musical tastes and preferences of each of the various
Hispanic ethnic groups, and we customize our programming
accordingly.
Attract and retain strong local management teams.
We employ local management teams in each of our markets that are
responsible for the day-to-day operations of our radio stations.
The teams typically consist of a general manager, a general
sales manager and a programming director. Stations are staffed
with managers who have experience in and knowledge of the local
radio market and/or the local Hispanic market because of the
cultural diversity of the Hispanic population from market to
market in the United States. We believe this approach improves
our flexibility and responsiveness to changing conditions in
each of the markets we serve.
Utilize focused sales efforts. To capture market
share, our sales force focuses on converting audience share into
rate and revenue increases. Strategically, we hire sales
professionals who are experts at Hispanic and general market
advertising. We also value knowledgeable account managers
skilled at dealing directly with clients in the local market.
Spanish-language radio is uniquely positioned for national
campaigns, regional marketing plans and local promotions in our
diverse markets. We believe that our focused sales efforts are
working to increase media spending targeted at the Hispanic
consumer market and will enable us to continue to achieve rate
and revenue growth, and to narrow the gap between the level of
advertising currently targeted towards U.S. Hispanics and
the actual and potential buying power of our communities.
Control station operating costs. We employ a
disciplined approach to operating our radio stations. We
emphasize the control of each stations operating costs
through detailed budgeting, tight control over staffing levels
and constant expense analysis. While local management is
responsible for the day-to-day operation of each station,
corporate management is responsible for long-term and strategic
planning, establishing policies and procedures, maximizing cost
savings through centralized control where appropriate,
allocating corporate resources and maintaining overall control
of the stations.
Effective use of promotions and special events. We
use our expertise in marketing to the Hispanic consumer in each
of the markets in which we operate stations to attract a large
share of advertising revenue. We believe that effective
promotional efforts play a significant role in both adding new
listeners and increasing listener loyalty. We organize special
promotional appearances, such as station van appearances at
client events, concerts and tie-ins to special events, which
form an important part of our marketing strategy. Many of these
events build advertiser loyalty because they enable us to offer
advertisers an additional way to reach the Hispanic consumer. In
some instances, these events are co-sponsored by local
television stations, newspapers and promoters, allowing our
mutual advertisers to reach a larger combined audience.
Maintain strong community involvement. We have
been, and will continue to be, actively involved in the local
communities that we serve. Our radio stations participate in
numerous community programs, fund-raisers and activities
benefiting the local community and Hispanics abroad. Examples of
our community involvement include free public service
announcements, free equal-opportunity employment announcements,
tours and discussions held by radio station personalities with
school and community groups designed to deter drug and gang
involvement, free concerts and events designed to promote family
values within the local Hispanic communities, charitable
contributions to organizations which benefit the Hispanic
community, and extended coverage, when necessary, of significant
events which have an impact on the U.S. Hispanic
population. Our stations and members of our management have
received numerous community service awards and acknowledgments
from governmental entities and community and philanthropic
organizations for their service. We believe that this
involvement helps build and maintain station awareness and
listener loyalty.
Programming
We format the programming of each of our stations to capture a
substantial share of the U.S. Hispanic audience in its
respective market. The U.S. Hispanic population is diverse,
consisting of numerous identifiable groups from many different
countries of origin, each with its own musical and cultural
heritage. The music,
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culture, customs and Spanish dialects vary from one radio market
to another. We strive to be very familiar with the musical
tastes and preferences of each of the various Hispanic ethnic
groups and customize our programming to match the local
preferences of our target demographic audience in each market we
serve. We have in-house research departments located in Miami
and Los Angeles, which conduct extensive radio market research
on a daily, weekly, monthly and annual basis. By employing
listener study groups and telephone surveys modeled after
Arbitron® written survey methodology, but with even larger
sample sizes than Arbitron®, we are able to assess listener
preferences, track trends and gauge our success on a daily
basis, well before Arbitron® quarterly results are
published. In this manner, we can respond immediately, if
necessary, to any changing preferences of listeners and/or
trends by refining our programming to reflect the results of our
research and testing. Each of our programming formats is
described below.
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Spanish Tropical. The Spanish Tropical format
primarily consists of salsa, merengue and cumbia music. Salsa is
dance music combining Latin Caribbean rhythms with jazz
originating from Puerto Rico, Cuba and the Dominican Republic,
which is popular with the Hispanics whom we target in
New York, Miami and Puerto Rico. Merengue music is up-tempo
dance music originating in the Dominican Republic. Cumbia is a
festive, folkloric music which originated in Colombia. |
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Regional Mexican. The Regional Mexican format
consists of various types of music played in different regions
of Mexico such as ranchera, norteña, banda and cumbia.
Ranchera music, originating from Jalisco, Mexico, is a
traditional folkloric sound commonly referred to as mariachi
music. Mariachi music features acoustical instruments and is
considered the music indigenous to Mexicans who live in country
towns. Norteña means northern, and is representative of
Northern Mexico. Featuring an accordion, norteña has a
polka sound with a distinct Mexican flavor. Banda is a regional
format from the state of Sinalóa, Mexico and is popular in
California. Banda resembles up-tempo marching band music with
synthesizers. |
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Spanish Adult Contemporary. The Spanish Adult
Contemporary format includes soft romantic ballads and Spanish
pop music. |
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Spanish Oldies. The Spanish Oldies format includes
a variety of Latin and English classics mainly from the
1960s, 1970s and 1980s. |
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Spanish Hot Adult Contemporary. The Spanish Hot
Adult Contemporary format consists of rock ballads as well as
alternative dance and pop music. |
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Mexican Adult Contemporary. The Mexican Adult
Contemporary format includes pop music and ballads with an
emphasis on Mexican artists. |
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American Adult Contemporary 80s & 90s
Hits. The American Adult Contemporary format consists of
the top American chart hits from the 1980s and 1990s. |
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American Top 40. The American Top 40 format
consists of the most popular current chart hits. |
4
The following table lists the programming formats of our radio
stations and the target demographic group of each station (after
giving effect to the proposed sale of our radio stations KZAB-FM
and KZBA-FM, serving the Los Angeles, California market).
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Target Buying |
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Demographic |
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FM Station |
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Format |
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Group by Age |
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Los Angeles
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KLAX |
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Regional Mexican |
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18-49 |
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KXOL |
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Mexican Adult Contemporary |
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18-49 |
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New York
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WSKQ |
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Spanish Tropical |
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18-49 |
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WPAT |
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Spanish Adult Contemporary |
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25-54 |
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Puerto Rico
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WMEG |
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American Top 40 |
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18-34 |
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WEGM |
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American Top 40 |
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18-34 |
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WCMA |
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American Adult Contemporary 80s & 90s Hits |
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18-49 |
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WIOA |
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Spanish Adult Contemporary |
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18-49 |
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WIOB |
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Spanish Adult Contemporary |
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18-49 |
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WIOC |
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Spanish Adult Contemporary |
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18-49 |
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WZNT |
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Spanish Tropical |
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18-49 |
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WZMT |
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Spanish Tropical |
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18-49 |
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WZET |
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Spanish Tropical |
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18-49 |
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WODA |
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Spanish Hot Adult Contemporary |
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18-34 |
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WNOD |
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Spanish Hot Adult Contemporary |
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18-34 |
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Chicago
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WLEY |
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Regional Mexican |
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18-49 |
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Miami
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WXDJ |
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Spanish Tropical |
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18-49 |
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WCMQ |
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Spanish Oldies |
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25-54 |
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WRMA |
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Spanish Adult Contemporary |
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18-49 |
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San Francisco
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KRZZ |
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Regional Mexican |
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18-49 |
Radio Station Portfolio
The following is a general description of each of our markets.
The market revenue information is based on data provided by
BIA Research, Inc.s Investing in Radio, 2004 Market
Report, Synovate 2004 U.S. Hispanic Market
Report, the U.S. Census Bureau Population Estimates
for Puerto Rico 2002 and the U.S. Census
Bureau, Census 2000.
Los Angeles
The Los Angeles market is the largest radio market in terms of
advertising revenue which was projected to be approximately
$1.05 billion in 2004. In 2004, the Los Angeles market had
the largest U.S. Hispanic population with approximately
7.8 million Hispanics, which is approximately 44.5% of the
Los Angeles markets total population. The Los Angeles
market experienced annual radio revenue growth of 9.5% between
1998 and 2003. Radio revenue in the Los Angeles market is
expected to grow at an annual rate of 5.5% between 2003 and 2008.
New York
The New York market is the second largest radio market in terms
of advertising revenue which was projected to be approximately
$816.3 million in 2004. In 2004, the New York market had
the second largest U.S. Hispanic population, with
approximately 4.3 million Hispanics, which is approximately
20.5% of the New York markets total population. We
believe that we own the strongest franchise in our target
demographic group, with two of the four FM Spanish-language
radio stations in the New York market, WSKQ-FM and WPAT-FM. The
New York market experienced annual radio revenue growth of 5.3%
5
between 1998 and 2003. Radio revenue in the New York market is
expected to grow at an annual rate of 4.6% between 2003 and 2008.
Puerto Rico
The Puerto Rico market is the thirty-second largest radio market
in terms of advertising revenue which was projected to be
approximately $102.1 million in 2004. In 2004, the Puerto
Rico market had the third largest U.S. Hispanic population,
with approximately 3.8 million Hispanics, which is
estimated to be approximately 98.0% of the Puerto Rico
markets total population. The Puerto Rico market
experienced annual radio revenue growth of 4.9% between 1998 and
2003. Radio revenue in the Puerto Rico market is expected to
grow at an annual rate of 4.9% between 2003 and 2008.
Chicago
The Chicago market is the third largest radio market in terms of
advertising revenue which was projected to be approximately
$611.8 million in 2004. In 2004, the Chicago market had the
fourth largest U.S. Hispanic population, with approximately
1.8 million Hispanics, which is approximately 19.0% of the
Chicago markets total population. The Chicago market
experienced annual radio revenue growth of 6.5% between 1998 and
2003. Radio revenue in the Chicago market is expected to grow at
an annual rate of 5.0% between 2003 and 2008.
Miami
The Miami market is the eleventh largest radio market in terms
of advertising revenue which was projected to be approximately
$287.3 million in 2004. In 2004, the Miami market had the
fifth largest U.S. Hispanic population, with approximately
1.8 million Hispanics, which is approximately 43.1% of the
Miami markets total population. The Miami market
experienced annual radio revenue growth of 5.3% between 1998 and
2003. Radio revenue in the Miami market is expected to grow at
an annual rate of 4.7% between 2003 and 2008.
San Francisco
The San Francisco market is the fourth largest radio market
in terms of advertising revenue which was projected to be
approximately $428.2 million in 2004. In 2004, the
San Francisco market had the eighth largest
U.S. Hispanic population, with approximately
1.5 million Hispanics, which is approximately 21.3% of the
San Francisco markets total population. The
San Francisco market experienced annual radio revenue
growth of 5.6% between 1998 and 2003. Radio revenue in the
San Francisco market is expected to grow at an annual rate
of 4.2% between 2003 and 2008.
Latin Music On-Line (LaMusica.com)
LaMusica.com is our bilingual Spanish-English Internet website
and on-line community that focuses on the Hispanic market.
LaMusica.com, which has links to the websites of some of our
radio stations, is a provider of original information and
interactive content related to Latin music, entertainment, news
and culture. LaMusica.com and our network of station websites
generate revenue primarily from advertising and sponsorship. We
believe that LaMusica.com, together with our radio station
portfolio, enables our audience to enjoy additional targeted and
culturally-specific entertainment options, such as concert
listings, music reviews, local entertainment calendars, and
interactive content on popular Latin recording artists and
entertainers. At the same time, LaMusica.com enables our
advertisers to cost-effectively reach their targeted Hispanic
consumers through an additional and dynamic medium.
Management and Personnel
As of March 14, 2005, we had approximately
529 full-time employees, 10 of whom were primarily involved
in corporate management and/or station management, 203 of whom
were primarily involved in the programming of our stations, 194
of whom were primarily involved in sales, 107 of whom were
primarily
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involved in general administration and 15 of whom were primarily
involved in technical or engineering capacities.
Our business depends upon the efforts, abilities and expertise
of our executive officers and other key employees, including
on-air talent, and our ability to hire and retain qualified
personnel. The loss of any of these executive officers and key
employees, particularly Raúl Alarcón, Jr., our
Chairman of the Board of Directors, Chief Executive Officer and
President, could have a material adverse effect on our business.
We do not maintain key man life insurance on any of our
personnel.
Seasonality
Seasonal broadcasting revenue fluctuations are common in the
radio broadcasting industry and are primarily due to
fluctuations in advertising expenditures by local and national
advertisers. Our net broadcasting revenues vary throughout the
year. Historically, our first calendar quarter (January through
March) has generally produced the lowest net broadcasting
revenue for the year because of routine post-holiday decreases
in advertising expenditures.
Patents, Trademarks, Licenses and Franchises
In the course of our business, we use various trademarks, trade
names, domain names and service marks, including logos, with our
products and services and in our advertising and promotions. We
believe our trademarks, trade names, domain names and service
marks are important to our business and we intend to continue to
protect and promote these where appropriate and to protect the
registration of new trademarks, including through legal action.
We do not hold or depend upon any material patent, government
license, franchise or concession, except the broadcast licenses
granted by the Federal Communications Commission (the
FCC).
Advertising
The vast majority of our revenue is derived from advertising.
Advertising revenue is usually classified into two
categories national or
local. National generally refers to
advertising that is solicited by a representative firm for
national advertisers. Our national sales representative is SBS/
Interep LLC, a division of Interep National Radio Sales, Inc.
Network advertising revenue is a subset category of
national advertising revenue and it refers to advertising
purchased by our other strategic alliance agreements.
Local refers to advertising purchased by advertisers
and agencies in the local market served by a particular station.
Radio is one of the most efficient and cost-effective means for
advertisers to reach targeted demographic groups. Advertising
rates charged by a radio station are based primarily on the
stations ability to attract listeners in a given market
and on the attractiveness to advertisers of the stations
listener demographics as well as the demand on available
advertising inventory. Rates also vary depending upon a
programs popularity among the listeners an advertiser is
seeking to attract and the availability of alternative media in
the market. Radio advertising rates generally are highest during
the morning drive-time hours which are the peak hours for radio
audience listening. A radio broadcaster that has multiple
stations in a market is appealing to national advertisers
because these advertisers can reach more listeners, thus
enabling the broadcaster to attract a greater share of the
advertising revenue in a given market. We believe that we will
be able to continue increasing our rates as new and existing
advertisers recognize the increasing desirability of targeting
the growing Hispanic population in the United States.
Each station broadcasts a predetermined number of advertisements
per hour with the actual number depending upon the format of a
particular station and any programming strategy we are utilizing
to attract listeners. We also determine the number of
advertisements broadcast hourly that can maximize the
stations revenue without negatively impacting its audience
listener levels. While there may be shifts from time to time in
the number of advertisements broadcast during a particular time
of the day, the total number of advertisements broadcast on a
particular station generally does not vary significantly from
year to year.
7
We have short and long-term contracts with our advertisers,
although it is customary in the radio industry that the majority
of advertising contracts are short-term and generally run for
less than three months. In each of our broadcasting markets, we
employ sales personnel to obtain local advertising revenue. Our
local sales force is important to maintaining relationships with
key local advertisers and agencies and identifying new
advertisers. We pay commissions to our local sales staff upon
receipt of payment for their respective billings which assists
in our collection efforts. We offer assistance to local
advertisers by providing them with studio facilities to produce
commercials free of charge and, in some cases, we produce the
commercials.
Competition
The success of each of our stations depends significantly upon
its audience ratings and its share of the overall advertising
revenue within its market. The radio broadcasting industry is a
highly competitive business. Each of our radio stations competes
with both Spanish-language and English-language radio stations
in its market, as well as satellite radio with other advertising
media such as newspapers, broadcast television, cable
television, the Internet, magazines, outdoor advertising,
transit advertising and direct mail marketing. Several of the
radio stations with which we compete are subsidiaries of large
national or regional companies that may have substantially
greater financial resources than we do. Factors which are
material to our competitive position include management
experience, our radio stations rank in its market, signal
strength and frequency and audience demographics, including the
nature of the Spanish-language market targeted by a particular
station.
Although the radio broadcasting industry is highly competitive,
some barriers to entry do exist. These barriers can be mitigated
to some extent by changing existing radio station formats and
upgrading power, among other actions. The operation of a radio
station requires a license or other authorization from the FCC,
and the number of radio stations that can operate in a given
market is limited by the availability of FM and AM radio
frequencies allotted by the FCC to communities in a given
market. In addition, the FCCs multiple ownership rules
regulate the number of stations that may be owned and controlled
by a single entity in a given market. However, in recent years,
these rules have changed significantly. For a discussion of FCC
regulation, see Federal Regulation of Radio
Broadcasting below.
The radio industry is also subject to competition from new media
technologies that are being developed or introduced, such as the
delivery of audio programming by cable television systems, by
satellite and by terrestrial delivery of digital audio
broadcasting (known as DAB). DAB may deliver to
nationwide and regional audiences, multi-channel, and
multi-format digital radio services with sound quality
equivalent to that of compact discs. The FCC has licensed
companies for the use of a new technology, satellite digital
audio radio services (known as SDARS), to deliver
audio programming. SDARS provide a medium for the delivery by
satellite of multiple new audio programming formats to local and
national audiences. Some radio broadcast stations, including
ours, are presently utilizing digital technology on their
existing frequencies to deliver audio programming. The FCC also
has begun granting licenses for a new low power
radio or microbroadcasting service to provide low
cost neighborhood service on frequencies which would not
interfere with existing stations.
The FCC has selected In-Band
On-Channeltm,
or IBOC, as the exclusive technology for introduction of
terrestrial digital operations by AM and FM radio stations. The
FCC has authorized the commencement of hybrid IBOC
transmissions, that is, simultaneous broadcast in both digital
and analog format, after receipt of individual grant of special
temporary authority by the FCC pending the adoption of formal
licensing and service rules. The advantages of digital audio
broadcasting over traditional analog broadcasting technology
include improved sound quality and the ability to offer a
greater variety of auxiliary services. IBOC technology permits a
station to transmit radio programming in both analog and digital
formats, and eventually in digital only formats, using the
bandwidth that the radio station is currently licensed to use.
It is unclear what impact the introduction of digital
broadcasting will have on the radio markets in which we compete.
The FCC also has a pending proceeding which contemplates the use
of digital technology by existing AM and FM radio broadcast
stations to both improve sound quality and provide spectrum for
enhanced data services to complement the existing programming
service and provide new business opportunities for radio
broadcasters. Under Special Temporary Authority, the FCC has
authorized use of IBOC digital technology developed by
8
iBiquity Digital Corporation, or iBiquity, on FM stations
full-time and on AM stations day-time only. The final digital
radio rules remain under consideration by the FCC.
We currently utilize IBOC digital technology on one of our
stations and are considering installing it on other of our
stations over the next few years. This digital technology, which
is not required by the FCC, offers the possibility of multiple
audio channels in our assigned frequency.
The delivery of information through the presently unregulated
Internet also could create a new form of competition. The radio
broadcasting industry historically has grown despite the
introduction of new technologies for the delivery of
entertainment and information, such as television broadcasting,
cable television, audio tapes, MP3 and compact discs. A growing
population and the greater availability of radios, particularly
car and portable radios, have contributed to this growth. We
cannot assure you, however, that the development or introduction
of any new media technology will not have an adverse effect on
the radio broadcasting industry.
We cannot predict what other matters may be considered in the
future by the FCC, nor can we assess in advance what impact, if
any, the implementation of any of these proposals or changes may
have on our business. See Federal Regulation of Radio
Broadcasting below.
Antitrust
We have completed, and in the future may complete, strategic
acquisitions and divestitures in order to achieve a significant
presence with clusters of stations in the top Hispanic markets.
Since the passage of the Telecommunications Act of 1996, the
Justice Department has become more aggressive in reviewing
proposed acquisitions of radio stations and radio station
networks. The Justice Department is particularly aggressive when
the proposed buyer already owns one or more radio stations in
the market of the station it is seeking to buy. Recently, the
Justice Department has challenged a number of radio broadcasting
transactions. Some of those challenges ultimately resulted in
consent decrees requiring, among other things, divestitures of
certain stations. In general, the Justice Department has more
closely scrutinized radio broadcasting acquisitions that result
in local market shares in excess of 40% of radio advertising
revenue. Similarly, the FCC staff has announced new procedures
to review proposed radio broadcasting transactions even if the
proposed acquisition otherwise complies with the FCCs
ownership limitations. In particular, the FCC may invite public
comment on proposed radio transactions that the FCC believes,
based on its initial analysis, may present ownership
concentration concerns in a particular local radio market.
Federal Regulation of Radio Broadcasting
The radio broadcasting industry is subject to extensive and
changing regulation by the FCC of programming, technical
operations, employment and other business practices. The FCC
regulates radio broadcast stations pursuant to the
Communications Act of 1934, as amended (the Communications
Act). The Communications Act permits the operation of
radio broadcast stations only in accordance with a license
issued by the FCC upon a finding that the grant of a license
would serve the public interest, convenience and necessity. The
Communications Act provides for the FCC to exercise its
licensing authority to provide a fair, efficient and equitable
distribution of broadcast service throughout the United States.
Among other things, the FCC:
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assigns frequency bands for radio broadcasting; |
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determines the particular frequencies, locations and operating
power of radio broadcast stations; |
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issues, renews, revokes and modifies radio broadcast station
licenses; |
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establishes technical requirements for certain transmitting
equipment used by radio broadcast stations; |
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adopts and implements regulations and policies that directly or
indirectly affect the ownership, operation, program content and
employment and business practices of radio broadcast
stations; and |
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has the power to impose penalties, including monetary
forfeitures, for violations of its rules and the Communications
Act. |
9
The Communications Act prohibits the assignment of an FCC
license, or other transfer of control of an FCC licensee,
without the prior approval of the FCC. In determining whether to
approve assignments or transfers, and in determining whether to
grant or renew a radio broadcast license, the FCC considers a
number of factors pertaining to the licensee (and any proposed
licensee), including restrictions on foreign ownership,
compliance with FCC media ownership limits and other FCC rules,
licensee character and compliance with the Anti-Drug Abuse Act
of 1988.
The following is a brief summary of certain provisions of the
Communications Act and specific FCC rules and policies. This
summary does not purport to be complete and is subject to the
text of the Communications Act, the FCCs rules and
regulations, and the rulings of the FCC. You should refer to the
Communications Act and these FCC rules, regulations and rulings
for further information concerning the nature and extent of
federal regulation of radio broadcast stations.
A licensees failure to observe the requirements of the
Communications Act or FCC rules and policies may result in the
imposition of various sanctions, including admonishment, fines,
the grant of renewal terms of less than eight years, the grant
of a license with conditions or, for particularly egregious
violations, the denial of a license renewal application, the
revocation of an FCC license or the denial of FCC consent to
acquire additional broadcast properties, all of which could have
a material adverse impact on our operations.
Congress and the FCC have had under consideration, and may in
the future consider and adopt, new laws, regulations and
policies regarding a wide variety of matters that could,
directly or indirectly, affect the operation, ownership and
profitability of our radio stations, result in the loss of
audience share and advertising revenue for our radio broadcast
stations or affect our ability to acquire additional radio
broadcast stations or finance these acquisitions. Such matters
may include:
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changes to the license authorization and renewal process; |
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proposals to impose spectrum use or other fees on FCC licensees; |
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proposals to codify indecency regulations or increase sanctions
for broadcasting indecent material; |
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changes to the FCCs equal employment opportunity
regulations and other matters relating to the involvement of
minorities and women in the broadcasting industry; |
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proposals to change rules relating to political broadcasting
including proposals to grant free air time to candidates, and
other changes regarding program content; |
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proposals to restrict or prohibit the advertising of beer, wine
and other alcoholic beverages; |
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technical and frequency allocation matters; |
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the implementation of digital audio broadcasting on a
terrestrial basis; |
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changes in broadcast, multiple ownership, foreign ownership,
cross-ownership and ownership attribution policies; |
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proposals to allow telephone companies to deliver audio and
video programming to homes in their service areas; and |
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proposals to alter provisions of the tax laws affecting
broadcast operations and acquisitions. |
We cannot predict what changes, if any, might be adopted, or
what other matters might be considered in the future, nor can we
judge in advance what impact, if any, the implementation of any
particular proposals or changes might have on our business.
FCC Licenses
The Communications Act provides that a broadcast station license
may be granted to any applicant if the granting of the
application would serve the public interest, convenience and
necessity, subject to certain limitations. In making licensing
determinations, the FCC considers an applicants legal,
technical, financial and other qualifications. The FCC grants
radio broadcast station licenses for specific periods of time
and, upon
10
application, may renew them for additional terms. Under the
Communications Act, radio broadcast station licenses may be
granted for a maximum term of eight years.
The following table sets forth the license expiration dates of
each of our radio stations after giving effect to the proposed
sale of our radio stations KZAB-FM and KZBA-FM, serving the Los
Angeles, California market.
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Date of License |
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Operation |
| FM Station |
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Market |
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Acquisition |
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Expiration |
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Frequency |
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KLAX
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Los Angeles, CA |
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2/24/88 |
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12/01/05 |
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97.9 MHz |
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KXOL
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Los Angeles, CA |
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10/30/03 |
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12/01/05 |
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96.3 MHz |
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WSKQ
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New York, NY |
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1/26/89 |
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6/01/06 |
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97.9 MHz |
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WPAT
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New York, NY |
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3/25/96 |
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6/01/06 |
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93.1 MHz |
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WMEG
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Puerto Rico |
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5/13/99 |
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2/01/12 |
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106.9 MHz |
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WEGM
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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95.1 MHz |
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WCMA
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Puerto Rico |
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12/01/98 |
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2/01/12 |
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96.5 MHz |
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WZET
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Puerto Rico |
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5/13/99 |
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2/01/12 |
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92.1 MHz |
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WIOA
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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99.9 MHz |
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WIOB
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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97.5 MHz |
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WIOC
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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105.1 MHz |
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WZNT
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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93.7 MHz |
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WZMT
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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93.3 MHz |
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WODA
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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94.7 MHz |
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WNOD
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Puerto Rico |
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1/14/00 |
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2/01/12 |
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94.1 MHz |
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WLEY
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Chicago, IL |
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3/27/97 |
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12/01/12 |
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107.9 MHz |
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WXDJ
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Miami, FL |
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3/28/97 |
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2/01/12 |
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95.7 MHz |
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WCMQ
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Miami, FL |
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12/22/86 |
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2/01/12 |
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92.3 MHz |
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WRMA
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Miami, FL |
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3/28/97 |
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2/01/12 |
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106.7 MHz |
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KRZZ
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San Francisco, CA |
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12/23/04 |
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12/01/05 |
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93.3 MHz |
Generally, the FCC renews radio broadcast licenses without a
hearing upon a finding that:
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the radio station has served the public interest, convenience
and necessity; |
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there have been no serious violations by the licensee of the
Communications Act or FCC rules and regulations; and |
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there have been no other violations by the licensee of the
Communications Act or FCC rules and regulations which, taken
together, indicate a pattern of abuse. |
After considering these factors, the FCC may grant the license
renewal application without or with conditions, including
renewal for a term less than the maximum term otherwise
permitted by law, or hold an evidentiary hearing.
The Communications Act authorizes the filing of petitions to
deny a license renewal application during specific periods of
time after a renewal application has been filed. Interested
parties, including members of the public, may use these
petitions to raise issues concerning a renewal applicants
qualifications. If a substantial and material question of fact
concerning a renewal application is raised by the FCC or other
interested parties, or if for any reason the FCC cannot
determine that granting a renewal application would serve the
public interest, convenience and necessity, the FCC will hold an
evidentiary hearing on the application. If, as a result of an
evidentiary hearing, the FCC determines that the licensee has
failed to meet the requirements specified above and that no
mitigating factors justify the imposition of a lesser sanction,
then the FCC may deny a license renewal application.
Historically, our licenses have been renewed without any
conditions or sanctions being imposed, but we cannot assure that
the licenses of each of our stations will continue to be renewed
or will continue to be renewed without conditions or sanctions.
11
The FCC classifies each AM and FM radio station. An AM radio
station operates on either a clear channel, regional channel or
local channel. A clear channel is one on which AM radio stations
are assigned to serve wide areas, particularly at night.
The minimum and maximum facilities requirements for an FM radio
station are determined by its class. Possible FM class
designations depend upon the geographic zone in which the
transmitter of the FM radio station is located. In general,
commercial FM radio stations are classified as follows, in order
of increasing power and antenna height: Class A, B1, C3, B,
C2, C1 or C radio stations. The FCC has created a subclass of
Class C stations based on antenna height. Stations not
meeting the minimum height requirement within a three-year
transition period may be downgraded to a new Class C0
category.
Ownership Matters. The Communications Act requires
prior approval by the FCC for the assignment of a broadcast
license or the transfer of control of a corporation or other
entity holding a license. In determining whether to approve an
assignment of a radio broadcast license or a transfer of control
of a broadcast licensee, the FCC considers, among other things:
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the financial and legal qualifications of the prospective
assignee or transferee, including compliance with FCC
restrictions on non-U.S. citizen or entity ownership and
control; |
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compliance with FCC rules limiting the common ownership of
attributable interests in broadcast and newspaper properties; |
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the history of compliance with FCC operating rules; and |
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the character qualifications of the transferee or assignee and
the individuals or entities holding attributable interests in
them. |
To obtain the FCCs prior consent to assign or transfer a
broadcast license, appropriate applications must be filed with
the FCC. The application must be placed on public notice for a
period of 30 days during which petitions to deny the
application may be filed by interested parties, including
members of the public. Informal objections may be filed any time
up until the FCC acts upon the application. If the FCC grants an
assignment or transfer application, interested parties have
30 days from public notice of the grant to seek
reconsideration of that grant. The FCC usually has an additional
ten days to set aside such grant on its own motion. When ruling
on an assignment or transfer application, the FCC is prohibited
from considering whether the public interest might be served by
an assignment or transfer to any party other than the assignee
or transferee specified in the application.
Under the Communications Act, a broadcast license may not be
granted to or held by any corporation that has more than 20% of
its capital stock owned or voted by non-U.S. citizens or
entities or their representatives, by foreign governments or
their representatives, or by non-U.S. corporations.
Furthermore, the Communications Act provides that no FCC
broadcast license may be granted to or held by any corporation
directly or indirectly controlled by any other corporation of
which more than 25% of the capital stock of record is owned or
voted by non-U.S. citizens or entities or their
representatives, by foreign governments or their
representatives, or by non-U.S. corporations, if the FCC
finds the public interest will be served by the refusal or
revocation of such license. These restrictions apply in modified
form to other forms of business organizations, including
partnerships and limited liability companies. Thus, the licenses
for our stations could be revoked if more than 25% of our
outstanding capital stock is issued to or for the benefit of
non-U.S. citizens.
The FCC generally applies its other broadcast ownership limits
to attributable interests held by an individual,
corporation, partnership or other association or entity,
including limited liability companies. In the case of a
corporation holding broadcast licenses, the interests of
officers, directors and those who, directly or indirectly, have
the right to vote 5% or more of the stock of a licensee
corporation are generally deemed attributable interests, as are
positions as an officer or director of a corporate parent of a
broadcasting licensee. The FCC treats all partnership interests
as attributable, except for those limited partnership interests
that under FCC policies are considered insulated from material
involvement in the management or operation of the media-related
activities of the partnership. The FCC currently treats limited
liability companies like limited
12
partnerships for purposes of attribution. Stock interests held
by insurance companies, mutual funds, bank trust departments and
certain other passive investors that hold stock for investment
purposes only become attributable with the ownership of 20% or
more of the voting stock of the corporation holding broadcast
licenses.
To assess whether a voting stock interest in a direct or an
indirect parent corporation of a broadcast licensee is
attributable, the FCC uses a multiplier analysis in
which non-controlling voting stock interests are deemed
proportionally reduced at each non-controlling link in a
multi-corporation ownership chain. A time brokerage agreement
with another radio station in the same market creates an
attributable interest in the brokered radio station as well as
for purposes of the FCCs local radio station ownership
rules, if the agreement affects more than 15% of the brokered
radio stations weekly broadcast hours.
Debt instruments, non-voting stock options or other non-voting
interests with rights of conversion to voting interests that
have not yet been exercised and insulated limited partnership
interests where the limited partner is not materially involved
in the media-related activities of the partnership generally do
not subject their holders to attribution. However, the holder of
an equity or debt instrument or interest in a broadcast
licensee, cable television system, daily newspaper or other
media outlet shall have that interest attributed if the equity
(including all stock holdings whether voting or non-voting,
common or preferred) and debt interest or interests in the
aggregate exceed 33% of the total asset value, defined as the
aggregate of all equity plus all debt of that media outlet and
the interest holder also holds an interest in a broadcast
licensee, cable television system, newspaper or other media
outlet operating in the same market that is subject to the
broadcast multiple ownership or cross-ownership rules and is
otherwise attributable or if the interest holder supplies over
15% of the total weekly broadcast programming hours of the
station in which the interest is held.
The Communications Act and FCC rules generally restrict
ownership, operation or control of, or the common holding of
attributable interests in:
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radio broadcast stations above certain limits servicing the same
local market; and |
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a radio broadcast station and a daily newspaper serving the same
local market. |
We are uncertain as to which cross-ownership or
cross-media rules will be used by the FCC in the
future. The FCC previously adopted new ownership rules which
were appealed. While a federal court granted the Commission
authority to implement the radio ownership rules, the court
denied the proposed rules regarding newspapers/ broadcast and
radio/television cross-ownership. Therefore, absent waivers, we
would not be permitted to own a radio broadcast station and
acquire an attributable interest in any daily newspaper in the
same market where we then owned any radio broadcast station. Our
stockholders, officers, or directors, absent a waiver would not
be able