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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the fiscal year ended December 31, 2004 |
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OR |
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the transition period
from to |
Commission File Number 1-8940
ALTRIA GROUP, INC.
(Exact name of registrant as specified in its charter)
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Virginia
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13-3260245 |
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(State or other jurisdiction of
incorporation or organization)
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(I.R.S. Employer
Identification No.) |
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120 Park Avenue,
New York, N.Y.
(Address of principal executive offices) |
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10017
(Zip Code) |
Registrants telephone number, including area code:
917-663-4000
Securities registered pursuant to Section 12(b) of the
Act:
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| Title of Each Class |
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Name of Each Exchange on Which Registered |
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Common Stock,
$0.331/3
par value
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New York Stock Exchange |
Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past
90 days. Yes þ No o
Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not
contained herein, and will not be contained, to the best of
registrants knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this
Form 10-K. o
Indicate by check mark whether the registrant is an accelerated
filer (as defined in Rule 12b-2 of the Securities Exchange
Act of
1934). Yes þ No o
The aggregate market value of the shares of Common Stock held by
non-affiliates of the registrant, computed by reference to the
closing price of such stock on June 30, 2004, was
approximately $103 billion. As of February 28, 2004,
there were 2,068,300,741 shares of the registrants
Common Stock outstanding.
Documents Incorporated by Reference
Portions of the registrants annual report to shareholders
for the year ended December 31, 2004 (the 2004 Annual
Report), are incorporated in Part I, Part II and
Part IV hereof and made a part hereof. Portions of the
registrants definitive proxy statement for use in
connection with its annual meeting of shareholders to be held on
April 28, 2005, filed with the Securities and Exchange
Commission on March 14, 2005, are incorporated in
Part III hereof and made a part hereof.
TABLE OF CONTENTS
PART I
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| (a) |
General Development of Business |
General
As used herein, unless the context indicates otherwise,
Altria Group, Inc. refers to the consolidated
financial position, results of operations and cash flows of the
Altria family of companies and the term ALG refers
solely to the parent company. ALGs wholly-owned
subsidiaries, Philip Morris USA Inc. (PM USA) and
Philip Morris International Inc. (PMI) are engaged
in the manufacture and sale of cigarettes and tobacco products.
ALGs majority owned (85.4% ownership with approximately
98% voting power) subsidiary Kraft Foods Inc.
(Kraft) is engaged in the manufacture and sale of
branded foods and beverages. Philip Morris Capital Corporation
(PMCC), another wholly-owned subsidiary, maintains a
portfolio of leveraged and direct finance leases. During 2003,
PMCC shifted its strategic focus from an emphasis on the growth
of its portfolio of finance leases through new investments to
one of maximizing investment gains and generating cash flows
from its existing portfolio of finance assets. Miller Brewing
Company (Miller), engaged in the manufacture and
sale of various beer products, was ALGs wholly-owned
subsidiary prior to the merger of Miller into South African
Breweries plc (SAB) on July 9, 2002.
In November 2004, ALG announced that, for significant business
reasons, the Board of Directors is looking at a number of
restructuring alternatives, including the possibility of
separating Altria Group, Inc. into two, or potentially three,
independent entities. Continuing improvements in the entire
litigation environment are a prerequisite to such action by the
Board of Directors, and the timing and chronology of events are
uncertain.
PM USA is the largest cigarette company in the United States.
PMI is a holding company whose subsidiaries and affiliates and
their licensees are engaged primarily in the manufacture and
sale of tobacco products (mainly cigarettes) internationally.
Marlboro, the principal cigarette brand of these
companies, has been the worlds largest-selling cigarette
brand since 1972.
Kraft is engaged in the manufacture and sale of branded foods
and beverages in the United States, Canada, Europe, the Middle
East and Africa, Latin America and Asia Pacific. Kraft manages
and reports operating results through two units, Kraft North
America Commercial (KNAC) and Kraft International
Commercial (KIC). Kraft has operations in 68
countries and sells its products in more than 155 countries.
On November 15, 2004, Kraft announced the sale of
substantially all of its sugar confectionery business for
approximately $1.5 billion. The transaction, which is
subject to regulatory approval, is expected to be completed in
the second quarter of 2005. Altria Group, Inc. has reflected the
results of Krafts sugar confectionery business as
discontinued operations on the consolidated statements of
earnings for all years presented. The assets related to the
sugar confectionery business were reflected as assets of
discontinued operations held for sale on the consolidated
balance sheet at December 31, 2004. Accordingly, historical
statements of earnings amounts included in this annual report on
Form 10-K have been restated to reflect the discontinued
operation.
In January 2004, Kraft announced a multi-year restructuring
program with the objectives of leveraging Krafts global
scale, realigning and lowering its cost structure, and
optimizing capacity utilization. As part of this program, Kraft
anticipates the closing or sale of up to 20 plants and the
elimination of approximately 6,000 positions. From 2004 through
2006, Kraft expects to incur up to $1.2 billion in pre-tax
charges for the program, reflecting asset disposals, severance
and other implementation costs, including $641 million
incurred in 2004. Approximately one-half of the pre-tax charges
are expected to require cash payments.
In addition, Kraft expects to incur approximately
$140 million in capital expenditures from 2004 through 2006
to implement the restructuring program, including
$46 million spent in 2004. Cost savings as a result of the
restructuring program were approximately $127 million in
2004, are expected to increase by an incremental amount of
between $120 million and $140 million in 2005, and are
anticipated to reach
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annualized cost savings of approximately $400 million by
2006, all of which are expected to be used in support of
brand-building initiatives.
On July 9, 2002, Miller merged into SAB and SAB changed its
name to SABMiller plc (SABMiller). At closing, ALG
received 430 million shares of SABMiller valued at
approximately $3.4 billion, based upon a share price of
5.12 British pounds per share, in exchange for Miller, which had
$2.0 billion of existing debt. ALGs ownership of
SABMiller stock resulted in a 36% economic interest and a 24.9%
voting interest in SABMiller. ALG has the contractual right to
convert non-voting shares to voting shares in order to maintain
its 24.9% voting interest in SABMiller. The transaction resulted
in a pre-tax gain of $2.6 billion or $1.7 billion
after-tax, which was recorded in the third quarter of 2002.
During December 2004, ALGs economic interest in SABMiller
declined to 33.9%, as a result of the conversion of SABMiller
convertible bonds into equity.
Certain prior years amounts have been reclassified to
conform with the current years presentation, due primarily
to the new global organization structure at Kraft and the
classification of Krafts sugar confectionery business as
discontinued operations.
Source of Funds Dividends
Because ALG is a holding company, its principal sources of funds
are from the payment of dividends and repayment of debt from its
subsidiaries. Except for minimum net worth requirements,
ALGs principal wholly-owned and majority-owned
subsidiaries currently are not limited by long-term debt or
other agreements in their ability to pay cash dividends or make
other distributions with respect to their common stock.
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| (b) |
Financial Information About Segments |
Altria Group, Inc.s reportable segments are domestic
tobacco, international tobacco, North American food,
international food, beer (prior to July 9, 2002) and
financial services. Net revenues and operating companies income*
(together with a reconciliation to operating income)
attributable to each such segment for each of the last three
years (along with total assets for each of tobacco, food and
financial services at December 31, 2004, 2003 and 2002) are
set forth in Note 15 to Altria Group, Inc.s
consolidated financial statements (Note 15),
which is incorporated herein by reference to the 2004 Annual
Report.
The relative percentages of operating companies income
attributable to each reportable segment were as follows:
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2004 | |
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2002 | |
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Domestic tobacco
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27.7 |
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23.5 |
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29.2 |
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International tobacco
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41.2 |
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38.0 |
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33.1 |
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North American food
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24.3 |
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28.2 |
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27.2 |
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International food
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5.9 |
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8.4 |
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8.6 |
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Beer
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1.6 |
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Financial services
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0.9 |
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1.9 |
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0.3 |
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100.0 |
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100.0 |
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100.0 |
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* Altria Group, Inc.s management reviews operating
companies income to evaluate segment performance and allocate
resources. Operating companies income for the segments excludes
general corporate expenses and amortization of intangibles. The
accounting policies of the segments are the same as those
described in Note 2 to Altria Group, Inc.s
consolidated financial statements and are incorporated herein by
reference to the 2004 Annual Report.
3
Changes in the relative percentages above reflect the following:
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In 2003, PM USA took steps to narrow price gaps in the intensely
competitive United States cigarette industry. In 2004, domestic
tobacco results reflect savings from changes that PM USA made to
its trade programs. |
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In 2004, North American and international food results reflect
charges incurred as part of Krafts multi-year
restructuring program, increased promotional spending and higher
commodity and benefit costs. |
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Results for the beer segment reflect the 2002 merger of Miller
into SABMiller and the subsequent change to equity accounting
for the investment. |
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Financial services results include charges taken for leveraged
lease exposure to the troubled United States airline industry of
$140 million in 2004 and $290 million in 2002. |
(c) Narrative Description of
Business
Tobacco Products
PM USA manufactures, markets and sells cigarettes in the United
States and its territories, and contract manufactures cigarettes
for PMI. Subsidiaries and affiliates of PMI and their licensees
manufacture, market and sell tobacco products outside the United
States.
Acquisitions
On March 12, 2005, a subsidiary of PMI entered into
agreements to acquire 40% of the outstanding shares of PT HM
Sampoerna Tbk from its principal shareholders. For a discussion
of this transaction, see Item 9B. Other Information.
During 2004, PMI purchased a tobacco business in Finland for a
cost of approximately $42 million. Also during 2004, PMI
reached an agreement to acquire Coltabaco, the largest tobacco
company in Colombia, with a 48% market share. PMI expects to
close the transaction in the beginning of 2005, for
approximately $310 million. In October 2004, a subsidiary
of PMI purchased a 20% stake in a tobacco company in Pakistan
for $60 million, bringing the subsidiarys aggregate
share ownership of the Pakistani company to 40%. During 2003,
PMI purchased approximately 74.2% of a tobacco business in
Serbia for a cost of approximately $486 million, and in
2004, increased its ownership interest to 85.2%. During 2003,
PMI also purchased 99% of a tobacco business in Greece for
approximately $387 million and increased its ownership
interest in its affiliate in Ecuador from less than 50% to
approximately 98% for a cost of $70 million. During 2002,
PMI acquired a sales promotion company in Japan for
$25 million.
Domestic Tobacco Products
PM USA is the largest tobacco company in the United States, with
total cigarette shipments in the United States of
187.1 billion units in 2004, a decrease of 0.1% from 2003.
PM USAs major premium brands are Marlboro,
Virginia Slims and Parliament. Its principal
discount brand is Basic. All of its brands are marketed
to take into account differing preferences of adult smokers.
Marlboro is the largest-selling cigarette brand in the
United States, with shipments of 150.4 billion units in
2004 (up 1.7% over 2003).
In the premium segment, PM USAs 2004 shipment volume
increased 0.1% over 2003, and its shipment volume in the
discount segment decreased 1.9%. Shipments of premium cigarettes
accounted for 91.4% of PM USAs total 2004 volume, up from
91.3% in 2003.
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The following table summarizes PM USAs retail share
performance, based on data from the IRI/ Capstone Total Retail
Panel, which was developed to measure market share in retail
stores selling cigarettes, but was not designed to capture
Internet or direct mail sales:
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For the Years | |
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Ended | |
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December 31, | |
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2003 | |
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Marlboro
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39.5 |
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38.0 |
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Parliament
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1.7 |
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1.7 |
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Virginia Slims
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2.4 |
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2.4 |
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Basic
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4.2 |
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4.2 |
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Focus on Four Brands
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47.8 |
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46.3 |
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Other PM USA
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2.0 |
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2.4 |
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Total PM USA
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49.8 |
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48.7 |
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PM USA cannot predict future changes or rates of change in
domestic tobacco industry volume, the relative sizes of the
premium and discount segments or in PM USAs shipments or
retail market share; however, it believes that PM USAs
results may be materially adversely affected by price increases
related to increased excise taxes and tobacco litigation
settlements, as well as by the other items discussed below and
in the section captioned Cautionary Factors That May
Affect Future Results.
As discussed in Note 19 to Altria Group, Inc.s
consolidated financial statements (Note 19),
which is incorporated herein by reference to the 2004 Annual
Report, in connection with obtaining a stay of execution in the
Price case, PM USA placed a pre-existing 7.0%,
$6 billion long-term note from ALG to PM USA into an escrow
account with an Illinois financial institution. Since this note
is the result of an intercompany financing arrangement, it does
not appear on the consolidated balance sheet of Altria Group,
Inc. In addition, PM USA agreed to make cash deposits with the
clerk of the Madison County Circuit Court in the following
amounts: beginning October 1, 2003, an amount equal to the
interest earned by PM USA on the ALG note ($210 million
every six months), an additional $800 million in four equal
quarterly installments between September 2003 and June 2004 and
the payments of the principal of the note which are due in equal
installments in April 2008, 2009 and 2010. Through
December 31, 2004, PM USA made $1.4 billion of the
cash deposits due under the judges order. Cash deposits
into the account are included in other assets on the
consolidated balance sheet. If PM USA prevails on appeal, the
escrowed note and all cash deposited with the court will be
returned to PM USA, with accrued interest less administrative
fees payable to the court.
International Tobacco Products
PMIs total cigarette shipments increased 3.5% in 2004 to
761.4 billion units. PMI estimates that its share of the
international cigarette market (which is defined as worldwide
cigarette volume excluding the United States and duty-free
shipments) was approximately 14.5% in 2004 and 2003. PMI
estimates that international cigarette market shipments were
approximately 5.1 trillion units in 2004, a 1.5% increase over
2003. PMIs leading brands Marlboro,
L&M, Philip Morris, Bond Street,
Chesterfield, Parliament, Lark, Merit
and Virginia Slims collectively accounted
for approximately 11.0% of the international cigarette market in
2004 and 2003. Shipments of PMIs principal brand,
Marlboro, decreased 1.3% in 2004, and represented
approximately 5.8% and 6.0%, respectively, of the international
cigarette market in 2004 and 2003.
PMI has a cigarette market share of at least 15%, and in a
number of instances substantially more than 15%, in more than 70
markets, including Argentina, Australia, Austria, Belgium, the
Czech Republic, Finland, France, Germany, Greece, Hong Kong,
Hungary, Italy, Japan, Kazakhstan, Mexico, the Netherlands, the
Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia,
Serbia, Singapore, Spain, Sweden, Switzerland, Turkey and
Ukraine.
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In 2004, PMI continued to invest in and expand its international
manufacturing base, including significant investments in
facilities located in Germany, the Philippines, Poland, Russia,
Serbia, Turkey and Ukraine.
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Distribution, Competition and Raw Materials |
PM USA sells its tobacco products principally to wholesalers
(including distributors), large retail organizations, including
chain stores, and the armed services. Subsidiaries and
affiliates of PMI and their licensees sell their tobacco
products worldwide to distributors, wholesalers, retailers,
state-owned enterprises and other customers.
The market for tobacco products is highly competitive,
characterized by brand recognition and loyalty, with product
quality, price, marketing and packaging constituting the
significant methods of competition. Promotional activities
include, in certain instances and where permitted by law,
allowances, the distribution of incentive items, price
promotions and other discounts. The tobacco products of
ALGs subsidiaries, affiliates and their licensees are
advertised and promoted through various media, although
television and radio advertising of cigarettes is prohibited in
the United States and is prohibited or restricted in many other
countries. In addition, as discussed below in Item 3.
Legal Proceedings, PM USA and other domestic tobacco
manufacturers have agreed to other marketing restrictions in the
United States as part of the settlements of state health care
cost recovery actions.
During 2003 and 2002, weak economic conditions with resultant
consumer frugality and higher state excise taxes resulted in
intense price competition in the United States cigarette
industry. These factors significantly affected shipments of PM
USAs products, which compete predominantly in the premium
category. To address these issues, in 2003, PM USA took actions
to significantly lower the price gap between its products and
its competitors products. PM USA believes that its
enhanced sales and promotion programs are having their intended
effect, as measured by the improvement in its retail share.
In the United States, under a contract growing program known as
the Tobacco Farmers Partnering Program, PM USA purchases burley
and flue-cured leaf tobaccos of various grades and styles
directly from tobacco growers. Under the terms of this program,
PM USA agrees to purchase all of the tobacco that participating
growers may sell without penalty under the federal tobacco
program. PM USA also purchases its United States tobacco
requirements through other sources. In 2003, in connection with
the settlement of a suit filed on behalf of a purported class of
tobacco growers and quota-holders against certain manufacturers,
including PM USA, and leaf dealers, PM USA and certain other
defendants reached an agreement with plaintiffs to settle the
lawsuit. The agreement includes a commitment by each settling
manufacturer defendant, including PM USA, to purchase a certain
percentage of its leaf requirements from U.S. tobacco
growers over a period of at least ten years. These quantities
are subject to adjustment in accordance with the terms of the
settlement agreement.
Tobacco production in the United States is subject to government
controls, including the tobacco-price support and production
control programs administered by the United States Department of
Agriculture (the USDA). In October 2004, the Fair
and Equitable Tobacco Reform Act of 2004 (FETRA) was
signed into law. FETRA provides for the elimination of the
federal tobacco quota and price support program through an
industry funded buy-out of tobacco growers and quota-holders.
The cost of the buy-out is approximately $9.6 billion and
will be paid over 10 years by manufacturers and importers
of all tobacco products. The cost will be allocated based on the
relative market shares of manufacturers and importers of all
tobacco products. PM USA expects that its quota buy-out payments
will offset already scheduled payments to the National Tobacco
Grower Settlement Trust (the NTGST). See
Item 3. Legal Proceedings, Health Care Cost Recovery
Litigation Settlements of Health Care Cost Recovery
Litigation, for a discussion of the NTGST. Manufacturers and
importers of tobacco products are also obligated to cover any
losses (up to $500 million) that the government may incur
on the disposition of pool stock tobacco accumulated under the
previous tobacco price support program. PM USAs share of
tobacco pool stock losses cannot currently be determined, as the
calculation of any such losses will depend on a number of
factors, including the extent to which the government can sell
such pool tobacco and thereby mitigate or avoid losses. Altria
Group, Inc. does not
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anticipate that the quota buy-out will have a material adverse
impact on its consolidated results in 2005 and beyond.
In addition, oriental, flue-cured and burley tobaccos are
purchased outside the United States. Tobacco production outside
the United States is subject to a variety of controls and
external factors, which may include tobacco subsidies and
tobacco production control programs. All of those controls and
programs may substantially affect market prices for tobacco.
PM USA and PMI believe there is an adequate supply of tobacco in
the world markets to satisfy their current and anticipated
production requirements.
Portions of the information called for by this Item are hereby
incorporated by reference to the paragraphs captioned
Managements Discussion and Analysis of Financial
Condition and Results of Operations Operating
Results by Business Segment Tobacco Business
Environment on pages 23 to 26 of the 2004 Annual
Report and made a part hereof.
Food Products
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| Acquisitions and Divestitures |
During 2004, Kraft acquired a U.S.-based beverage business for a
total cost of $137 million. During 2003, Kraft acquired
trademarks associated with a small U.S.-based natural foods
business and also acquired a biscuits business in Egypt. The
total cost of these and other smaller businesses purchased by
Kraft during 2003 was $98 million. During 2002, Kraft
acquired a snacks business in Turkey and a biscuits business in
Australia. The total cost of these and smaller businesses
purchased by Kraft during 2002 was $122 million.
On November 15, 2004, Kraft announced the sale of
substantially all of its sugar confectionery business for
approximately $1.5 billion. The proposed sale includes the
Life Savers, Creme Savers, Altoids,
Trolli and Sugus brands. The transaction, which is
subject to regulatory approval, is expected to be completed in
the second quarter of 2005. Altria Group, Inc. has reflected the
results of Krafts sugar confectionery business as
discontinued operations on the consolidated statements of
earnings for all years presented. The assets related to the
sugar confectionery business were reflected as assets of
discontinued operations held for sale on the consolidated
balance sheet at December 31, 2004. In addition, Kraft
anticipates that an additional tax expense of $270 million
will be recorded as a loss on sale of discontinued operations in
2005. In accordance with the provisions of Statement of
Financial Accounting Standards No. 109, the tax expense
will be recorded when the transaction is consummated. Pursuant
to the sugar confectionery sale agreement, Kraft has agreed to
provide certain transition and supply services to the buyer.
These service arrangements are primarily for terms of one year
or less, with the exception of one supply arrangement with a
term of not more than three years. The expected cash flow from
this supply arrangement is not significant.
During 2004, Kraft sold a Brazilian snack nuts business and
trademarks associated with a candy business in Norway. The
aggregate proceeds received from the sales of these businesses
were $18 million, on which pre-tax losses of
$3 million were recorded. In December 2004, Kraft announced
the sale of its U.K. desserts business for approximately
$135 million, which is expected to result in a gain. The
transaction, which is subject to required approvals, is expected
to close in the first quarter of 2005, following completion of
necessary employee consultation requirements. In addition, in
December 2004, Kraft announced the sale of its yogurt business
for approximately $59 million, which is expected to result
in an after-tax loss of approximately $12 million. The
transaction, which is also subject to regulatory approval, is
expected to be completed in the first quarter of 2005. During
2003, Kraft sold a European rice business and a branded fresh
cheese business in Italy. The aggregate proceeds received from
the sales of businesses in 2003 were $96 million, on which
pre-tax gains of $31 million were recorded. During 2002,
Kraft sold several small North American food businesses, most of
which were previously classified as businesses held for sale
arising from the acquisition of Nabisco Holdings Corp. In
addition, Kraft sold a Latin American yeast and industrial
bakery ingredients business for
7
approximately $110 million and recorded a pre-tax gain of
$69 million. The aggregate proceeds received from sales of
businesses during 2002 were $219 million, on which pre-tax
gains of $80 million were recorded.
The impact of acquisitions and divestitures, excluding
Krafts sugar confectionery business, were not material to
Altria Group, Inc.s consolidated financial position,
results of operations or cash flows in any of the years
presented.
North American Food
KNACs principal brands span five consumer sectors and
include the following:
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Snacks: Oreo, Chips Ahoy!,
Newtons, Peak Freans, Nilla, Nutter
Butter, Stella DOro and SnackWells
cookies; Ritz, Premium, Triscuit,
Wheat Thins, Cheese Nips, Better Cheddars,
Honey Maid Grahams and Teddy Grahams crackers;
Planters nuts and salted snacks; Terrys and
Toblerone chocolate confectionery products;
Handi-Snacks two-compartment snacks; Fruit Snacks
sugar confectionery products; and Balance nutrition and
energy snacks. |
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Beverages: Maxwell House, General Foods
International Coffees, Starbucks (under license),
Yuban, Seattles Best (under license),
Sanka, Nabob and Gevalia coffees; Capri
Sun (under license), Tang, Kool-Aid and
Crystal Light aseptic juice drinks; Kool-Aid,
Tang, Crystal Light and Country Time
powdered beverages; Veryfine juices; Tazo teas
(under license); and Fruit2O water. |
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Cheese: Kraft and Cracker Barrel
natural cheeses; Philadelphia cream cheese; Kraft
and Velveeta process cheeses; Kraft grated
cheeses; Cheez Whiz process cheese sauce; and Knudsen
and Breakstones cottage cheese and sour cream. |
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Grocery: Cool Whip frozen whipped topping;
Back to Nature products; Post ready-to-eat
cereals; Cream of Wheat and Cream of Rice hot
cereals; Kraft peanut butter; Kraft and Miracle
Whip spoonable dressings; Kraft salad dressings;
A.1. steak sauce; Kraft and Bulls-Eye
barbecue sauces; Grey Poupon premium mustards;
Shake N Bake coatings; Jell-O dry packaged
desserts and refrigerated gelatin and pudding snacks;
Handi-Snacks shelf-stable pudding snacks; and
Milk-Bone pet snacks. |
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Convenient Meals: DiGiorno,
Tombstone, Jacks, California Pizza
Kitchen (under license) and Delissio frozen pizzas;
Kraft macaroni & cheese dinners; Taco Bell
Home Originals meal kits (under license); Lunchables
lunch combinations; Oscar Mayer and Louis Rich
cold cuts, hot dogs and bacon; Boca soy-based meat
alternatives; Stove Top stuffing mix; and Minute
rice. |
International Food
KICs principal brands within the five consumer sectors
include the following:
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Snacks: Milka, Suchard, Côte
dOr, Marabou, Toblerone, Freia,
Terrys, Daim, Figaro, Korona,
Poiana, Prince Polo, Alpen Gold,
Siesta, Pokrov, Lacta and Gallito
chocolate confectionery products; Estrella,
Maarud, Cipso and Lux salted snacks; and
Oreo, Chips Ahoy!, Ritz, Terrabusi,
Club Social, Cerealitas, Trakinas and
Lucky biscuits. |
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Beverages: Jacobs, Gevalia, Carte
Noire, Jacques Vabre, Kaffee HAG,
Grand Mère, Kenco, Saimaza,
Maxim, Maxwell House, Dadak, Onko,
Samar, Tassimo and Nova Brasilia coffees;
Suchard Express, OBoy, and Kaba
chocolate drinks; Tang, Clight, Kool-Aid,
Royal, Verao, Fresh, Frisco,
Q-Refres-Ko and Ki-Suco powdered beverages;
Maguary juice concentrate and ready-to-drink beverages;
and Capri Sun aseptic juice drinks (under license). |
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Cheese: Philadelphia cream cheese;
Sottilette, Kraft, Dairylea, Osella
and El Caserío cheeses; Kraft and Eden
process cheeses; and Cheez Whiz process cheese spread. |
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Grocery: Kraft spoonable and pourable salad
dressings; Miracel Whip spoonable dressings; Royal
dry packaged desserts; Kraft and ETA peanut
butters; and Vegemite yeast spread. |
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Convenient Meals: Lunchables lunch
combinations; Kraft macaroni & cheese dinners;
Kraft and Mirácoli pasta dinners and sauces;
and Simmenthal canned meats. |
Distribution, Competition and Raw Materials
KNACs products are generally sold to supermarket chains,
wholesalers, supercenters, club stores, mass merchandisers,
distributors, convenience stores, gasoline stations, drug
stores, value stores and other retail food outlets. In general,
the retail trade for food products is consolidating. Food
products are distributed through distribution centers, satellite
warehouses, company-operated and public cold-storage facilities,
depots and other facilities. Most distribution in North America
is in the form of warehouse delivery, but biscuits and frozen
pizza are distributed through two direct-store delivery systems.
Kraft supports its selling efforts through three principal sets
of activities: consumer advertising in broadcast, print and
outdoor media; consumer promotions such as coupons and contests;
and trade promotions to support price features, displays and
other merchandising of products by customers. Subsidiaries and
affiliates of KIC sell their food products primarily in the same
manner and also engage the services of independent sales offices
and agents.
Kraft is subject to competitive conditions in all aspects of its
business. Competitors include large national and international
companies and numerous local and regional companies. Some
competitors may have different profit objectives and some
competitors may be more or less susceptible to currency exchange
rates. In addition, certain international competitors benefit
from government subsidies. Krafts food products also
compete with generic products and private-label products of food
retailers, wholesalers and cooperatives. Kraft competes
primarily on the basis of product quality, brand recognition,
brand loyalty, service, marketing, advertising and price.
Substantial advertising and promotional expenditures are
required to maintain or improve a brands market position
or to introduce a new product.
Kraft is a major purchaser of milk, cheese, nuts, green coffee
beans, cocoa, corn products, wheat, rice, pork, poultry, beef,
vegetable oil, and sugar and other sweeteners. It also uses
significant quantities of glass, plastic and cardboard to
package its products. Kraft continuously monitors worldwide
supply and cost trends of these commodities to enable it to take
appropriate action to obtain ingredients and packaging needed
for production.
Kraft purchases a substantial portion of its dairy raw material
requirements, including milk and cheese, from independent third
parties such as agricultural cooperatives and individual
processors. The prices for milk and other dairy product
purchases are substantially influenced by government programs,
as well as by market supply and demand. Dairy commodity costs on
average were higher in 2004 than in 2003. Dairy costs rose to
historical highs during the first half of 2004, but moderated
during the second half of 2004.
The most significant cost item in coffee products is green
coffee beans, which are purchased on world markets. Green coffee
bean prices are affected by the quality and availability of
supply, trade agreements among producing and consuming nations,
the unilateral policies of the producing nations, changes in the
value of the United States dollar in relation to certain other
currencies and consumer demand for coffee products. Coffee bean
costs on average during 2004 were higher than in 2003.
A significant cost item in chocolate confectionery products is
cocoa, which is purchased on world markets, and the price of
which is affected by the quality and availability of supply and
changes in the value of the British pound sterling and the
United States dollar relative to certain other currencies. Cocoa
bean costs on average during 2004 were lower than in 2003.
The prices paid for raw materials and agricultural materials
used in Krafts food products generally reflect external
factors such as weather conditions, commodity market
fluctuations, currency fluctuations and the effects of
governmental agricultural programs. Although the prices of the
principal raw materials can be expected to fluctuate as a result
of these factors, Kraft believes such raw materials to be in
adequate supply and generally available from numerous sources.
Kraft uses hedging techniques to minimize the impact of price
fluctuations in its principal raw materials. However, Kraft does
not fully hedge against changes in commodity prices and these
strategies may not protect Kraft from increases in specific raw
material costs.
9
For 2004, Kraft had a negative pre-tax earnings impact from all
commodities of approximately $930 million as compared with
2003.
Regulation
All of KNACs United States food products and packaging
materials are subject to regulations administered by the Food
and Drug Administration (the FDA) or, with respect
to products containing meat and poultry, the USDA. Among other
things, these agencies enforce statutory prohibitions against
misbranded and adulterated foods, establish safety standards for
food processing, establish ingredients and manufacturing
procedures for certain foods, establish standards of identity
for certain foods, determine the safety of food additives, and
establish labeling standards and nutrition labeling requirements
for food products.
In addition, various states regulate the business of KNACs
operating units by licensing dairy plants, enforcing federal and
state standards of identity for selected food products, grading
food products, inspecting plants, regulating certain trade
practices in connection with the sale of dairy products and
imposing their own labeling requirements on food products.
Many of the food commodities on which KNACs United States
businesses rely are subject to governmental agricultural
programs. These programs have substantial effects on prices and
supplies, and are subject to Congressional and administrative
review.
Almost all of the activities of Krafts operations outside
of the United States are subject to local and national
regulations similar to those applicable to KNACs United
States businesses and, in some cases, international regulatory
provisions, such as those of the European Union (the
EU) relating to labeling, packaging, food content,
pricing, marketing and advertising, and related areas.
The EU and certain individual countries require that food
products containing genetically modified organisms or classes of
ingredients derived from them be labeled accordingly. Other
countries may adopt similar regulations. The FDA has concluded
that there is no basis for similar mandatory labeling under
current United States law.
Business Environment
Portions of the information called for by this Item are hereby
incorporated by reference to the paragraphs captioned
Managements Discussion and Analysis of Financial
Condition and Results of Operations Operating
Results by Business Segment Food Business
Environment on pages 28 to 29 of the 2004 Annual Report
and made a part hereof.
Financial Services
PMCC maintains a portfolio of leveraged and direct finance
leases. Total assets of PMCC were $7.8 billion at
December 31, 2004, down from $8.5 billion at
December 31, 2003, reflecting a decrease in finance assets,
net, due to asset sales. During 2003, PMCC shifted its strategic
focus from an emphasis on the growth of its portfolio of finance
leases through new investments to one of maximizing investment
gains and generating cash flows from its existing portfolio of
finance assets. Accordingly, PMCCs operating companies
income will decrease over time, although there may be
fluctuations year to year, as lease investments mature or are
sold. PMCCs finance asset portfolio includes leases in the
following investment categories: aircraft, electrical power,
real estate, manufacturing, surface transportation and energy
industries. Finance assets, net, are comprised of total lease
payments receivable and the residual value of assets under
lease, reduced by third-party nonrecourse debt and unearned
income. The payment of the nonrecourse debt is collateralized
only by lease payments receivable and the leased property, and
is nonrecourse to all other assets of PMCC or Altria Group, Inc.
As required by accounting standards generally accepted in the
United States of America (U.S. GAAP), the
third-party nonrecourse debt has been offset against the related
rentals receivable and has been presented on a net basis, within
finance assets, net, in Altria Group, Inc.s consolidated
balance sheets.
10
During 2004 and 2003, PMCC received proceeds from asset sales
and maturities of $644 million and $507 million,
respectively, and recorded gains of $112 million and
$45 million, respectively, in operating companies income.
Among its leasing activities, PMCC leases a number of aircraft,
predominantly to major United States carriers. At
December 31, 2004, approximately 27%, or $2.2 billion
of PMCCs finance asset balance, related to aircraft. Two
of PMCCs lessees, United Air Lines, Inc. (UAL)
and US Airways Group, Inc. (US Airways) are
currently under bankruptcy protection and therefore PMCC has
ceased recording income on these leases.
PMCC leases 24 Boeing 757 aircraft to UAL with an aggregate
finance asset balance of $569 million at December 31,
2004. PMCC has entered into an agreement with UAL to amend 18
direct finance leases subject to UALs successful emergence
from bankruptcy and assumption of the leases. UAL remains
current on lease payments due to PMCC on these 18 amended
leases. PMCC continues to monitor the situation at UAL with
respect to the six remaining aircraft financed under leveraged
leases, in which PMCC has an aggregate finance asset balance of
$92 million. PMCC has no amended agreement relative to
these leases since its interests are subordinate to those of
public debt holders associated with the leveraged leases.
Accordingly, since UAL has declared bankruptcy, PMCC has
received no lease payments relative to these six aircraft and
remains at risk of foreclosure on these aircraft by the senior
lenders under the leveraged leases.
In addition, PMCC leases 16 Airbus A-319 aircraft to US Airways
financed under leveraged leases with an aggregate finance asset
balance of $150 million at December 31, 2004. US
Airways filed for bankruptcy protection in September 2004.
Previously, US Airways emerged from Chapter 11 bankruptcy
in March 2003, at which time PMCCs leveraged leases were
assumed pursuant to an agreement with US Airways. Since entering
bankruptcy in September 2004, US Airways has entered into
agreements with respect to all 16 PMCC aircraft which require US
Airways to honor its lease obligations on a going forward basis
until it either assumes or rejects the leases. If US Airways
rejects the leases on these aircraft, PMCC is at risk of having
its interest in these aircraft foreclosed upon by the senior
lenders under the leveraged leases.
PMCC has an aggregate finance asset balance of $258 million
at December 31, 2004, relating to six Boeing 757, nine
Boeing 767 and four McDonnell Douglas (MD-88) aircraft leased to
Delta Air Lines, Inc. (Delta) under long-term
leveraged leases. PMCC and many other aircraft financiers
entered into restructuring agreements with Delta in November
2004. As a result of its agreement, PMCC recorded a charge to
the allowance for losses of $40 million. Delta remains
current under its lease obligations to PMCC.
In recognition of ongoing concerns within its airline portfolio,
PMCC recorded a provision for losses of $140 million in the
fourth quarter of 2004. Previously, PMCC had recorded a
provision for losses of $290 million in the fourth quarter
of 2002 for its airline industry exposure. It is possible that
further adverse developments in the airline industry may require
PMCC to increase its allowance for losses, which was
$497 million at December 31, 2004.
Business Environment
Portions of the information called for by this Item are hereby
incorporated by reference to the paragraphs captioned
Managements Discussion and Analysis of Financial
Condition and Results of Operations Operating
Results by Business Segment Financial Services
on page 31 of the 2004 Annual Report and made a part hereof.
Other Matters
Customers
None of the business segments of the Altria family of companies
is dependent upon a single customer or a few customers, the loss
of which would have a material adverse effect on Altria Group,
Inc.s consolidated results of operations. However,
Krafts ten largest customers accounted for approximately
38% of its net
11
revenues in 2004 and 2003. One of Krafts customers,
Wal-Mart Stores, Inc. accounted for approximately 14% and 12% of
Krafts net revenues in 2004 and 2003, respectively.
Employees
At December 31, 2004, ALG and its subsidiaries employed
approximately 156,000 people worldwide. In January 2004, Kraft
announced a three-year restructuring program that is expected to
eliminate approximately 6,000 positions. Specific programs
announced during 2004, as part of the overall restructuring
program, will result in the elimination of approximately 3,500
positions.
Trademarks
Trademarks are of material importance to ALGs consumer
products subsidiaries and are protected by registration or
otherwise in the United States and most other markets where the
related products are sold.
Environmental Regulation
ALG and its subsidiaries are subject to various federal, state,
local and foreign laws and regulations concerning the discharge
of materials into the environment, or otherwise related to
environmental protection, including the Clean Air Act, the Clean
Water Act, the Resource Conservation and Recovery Act and the
Comprehensive Environmental Response, Compensation and Liability
Act (commonly known as Superfund), which can impose
joint and several liability on each responsible party. In 2004,
subsidiaries (or former subsidiaries) of ALG were involved in
approximately 94 active matters subjecting them to potential
remediation costs under Superfund or otherwise. ALGs
subsidiaries expect to continue to make capital and other
expenditures in connection with environmental laws and
regulations. Although it is not possible to predict precise
levels of environmental-related expenditures, compliance with
such laws and regulations, including the payment of any
remediation costs and the making of such expenditures, has not
had, and is not expected to have, a material adverse effect on
Altria Group, Inc.s consolidated results of operations,
capital expenditures, financial position, earnings or
competitive position.
Cautionary Factors That May Affect Future Results
Forward-Looking and Cautionary Statements
We* may from time to time make written or oral forward-looking
statements, including statements contained in filings with the
SEC, in reports to stockholders and in press releases and
investor webcasts. You can identify these forward-looking
statements by use of words such as strategy,
expects, continues, plans,
anticipates, believes, will,
estimates, intends,
projects, goals, targets and
other words of similar meaning. You can also identify them by
the fact that they do not relate strictly to historical or
current facts.
We cannot guarantee that any forward-looking statement will be
realized, although we believe we have been prudent in our plans
and assumptions. Achievement of future results is subject to
risks, uncertainties and inaccurate assumptions. Should known or
unknown risks or uncertainties materialize, or should underlying
assumptions prove inaccurate, actual results could vary
materially from those anticipated, estimated or projected.
Investors should bear this in mind as they consider
forward-looking statements and whether to invest in or remain
invested in Altria Group, Inc.s securities. In connection
with the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, we are identifying
important factors that, individually or in the aggregate, could
cause actual results and outcomes to differ materially from
those contained in any forward-looking statements made by us;
any such statement is qualified by reference to the following
cautionary statements. We elaborate on these and other risks we
face throughout this document, particularly
* This section uses the terms we,
our and us when it is not necessary to
distinguish among ALG and its various operating subsidiaries or
when any distinction is clear from the context.
12
in the Business Environment sections preceding our
discussion of operating results of our subsidiaries
businesses. You should understand that it is not possible to
predict or identify all risk factors. Consequently, you should
not consider the following to be a complete discussion of all
potential risks or uncertainties. We do not undertake to update
any forward-looking statement that we may make from time to time.
Tobacco-Related Litigation. There is substantial
litigation related to tobacco products in the United States and
certain foreign jurisdictions. We anticipate that new cases will
continue to be filed. Damages claimed in some of the
tobacco-related litigation range into the billions of dollars.
There are presently 13 cases on appeal in which verdicts were
returned against PM USA, including a compensatory and punitive
damages verdict totaling approximately $10.1 billion in the
Price case in Illinois. Generally, in order to prevent a
plaintiff from seeking to collect a judgment while the verdict
is being appealed, the defendant must post an appeal bond,
frequently in the amount of the judgment or more, or negotiate
an alternative arrangement with plaintiffs. In the event of
future losses at trial, we may not always be able to obtain the
required bond or to negotiate an acceptable alternative
arrangement.
The present litigation environment is substantially uncertain,
and it is possible that our business, volume, results of
operations, cash flows or financial position could be materially
affected by an unfavorable outcome of pending litigation,
including certain of the verdicts against us that are on appeal.
We intend to continue vigorously defending all tobacco-related
litigation, although we may enter into settlement discussions in
particular cases if we believe it is in the best interest of our
stockholders to do so. The entire litigation environment may not
improve sufficiently to enable the Board of Directors to
implement any contemplated restructuring alternatives. Please
see Note 19 for a discussion of pending tobacco-related
litigation.
Anti-Tobacco Action in the Public and Private Sectors.
Our tobacco subsidiaries face significant governmental action
aimed at reducing the incidence of smoking and seeking to hold
us responsible for the adverse health effects associated with
both smoking and exposure to environmental tobacco smoke.
Governmental actions, combined with the diminishing social
acceptance of smoking and private actions to restrict smoking,
have resulted in reduced industry volume, and we expect this
decline to continue.
Excise Taxes. Cigarettes are subject to substantial
excise taxes in the United States and to substantial taxation
abroad. Significant increases in cigarette-related taxes have
been proposed or enacted and are likely to continue to be
proposed or enacted within the United States, the EU and in
other foreign jurisdictions. In addition, in certain
jurisdictions, PMIs products are subject to discriminatory
tax structures, and inconsistent rulings and interpretations on
complex methodologies to determine excise and other tax burdens.
These tax increases are expected to continue to have an adverse
impact on sales of cigarettes by our tobacco subsidiaries, due
to lower consumption levels and to a shift in consumer purchases
from the premium to the non-premium or discount segments or to
other low-priced tobacco products or to counterfeit or
contraband products.
Increased Competition in the Domestic Tobacco Market.
Settlements of certain tobacco litigation in the United States
have resulted in substantial cigarette price increases. PM USA
faces increased competition from lowest priced brands sold by
certain domestic and foreign manufacturers that have cost
advantages because they are not parties to these settlements.
These manufacturers may fail to comply with related state escrow
legislation or may take advantage of certain provisions in the
legislation that permit the non-settling manufacturers to
concentrate their sales in a limited number of states and
thereby avoid escrow deposit obligations on the majority of
their sales. Additional competition has resulted from diversion
into the United States market of cigarettes intended for sale
outside the United States, the sale of counterfeit cigarettes by
third parties, the sale of cigarettes by third parties over the
Internet and by other means designed to avoid collection of
applicable taxes and increased imports of foreign lowest priced
brands.
Governmental Investigations. From time to time, ALG and
its tobacco subsidiaries are subject to governmental
investigations on a range of matters. Ongoing investigations
include allegations of contraband shipments of cigarettes,
allegations of unlawful pricing activities within certain
international markets and allegations of false and misleading
usage of descriptors, such as Lights and Ultra
Lights. We cannot predict the outcome of those
investigations or whether additional investigations may be
commenced, and it is
13
possible that our business could be materially affected by an
unfavorable outcome of pending or future investigations.
New Tobacco Product Technologies. Our tobacco
subsidiaries continue to seek ways to develop and to
commercialize new product technologies that have the objective
of reducing the risk of smoking. Their goal is to reduce
constituents in tobacco smoke identified by public health
authorities as harmful while continuing to offer adult smokers
products that meet their taste expectations. We cannot guarantee
that our tobacco subsidiaries will succeed in these efforts. If
they do not succeed, but one or more of their competitors do,
our tobacco subsidiaries may be at a competitive disadvantage.
Foreign Currency. Our international food and tobacco
subsidiaries conduct their businesses in local currency and, for
purposes of financial reporting, their results are translated
into U.S. dollars based on average exchange rates
prevailing during a reporting period. During times of a
strengthening U.S. dollar, our reported net revenues and
operating income will be reduced because the local currency will
translate into fewer U.S. dollars.
Competition and Economic Downturns. Each of our consumer
products subsidiaries is subject to intense competition, changes
in consumer preferences and local economic conditions. To be
successful, they must continue to:
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promote brand equity successfully; |
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anticipate and respond to new consumer trends; |
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develop new products and markets and to broaden brand portfolios
in order to compete effectively with lower priced products; |
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improve productivity; and |
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respond effectively to changing prices for their raw materials. |
The willingness of consumers to purchase premium cigarette
brands and premium food and beverage brands depends in part on
local economic conditions. In periods of economic uncertainty,
consumers tend to purchase more private label and other economy
brands and the volume of our consumer products subsidiaries
could suffer accordingly.
Our finance subsidiary, PMCC, holds investments in finance
leases, principally in transportation (including aircraft),
power generation and manufacturing equipment and facilities. Its
lessees are also subject to intense competition and economic
conditions. If counterparties to PMCCs leases fail to
manage through difficult economic and competitive conditions,
PMCC may have to increase its allowance for losses, which would
adversely affect our profitability.
Grocery Trade Consolidation. As the retail grocery trade
continues to consolidate and retailers grow larger and become
more sophisticated, they demand lower pricing and increased
promotional programs. Further, these customers are reducing
their inventories and increasing their emphasis on private label
products. If Kraft fails to use its scale, marketing expertise,
branded products and category leadership positions to respond to
these trends, its volume growth could slow or it may need to
lower prices or increase promotional support of its products,
any of which would adversely affect our profitability.
Continued Need to Add Food and Beverage Products in Faster
Growing and More Profitable Categories. The food and
beverage industrys growth potential is constrained by
population growth. Krafts success depends in part on its
ability to grow its business faster than populations are growing
in the markets that it serves. One way to achieve that growth is
to enhance its portfolio by adding products that are in faster
growing and more profitable categories. If Kraft does not
succeed in making these enhancements, its volume growth may
slow, which would adversely affect our profitability.
Strengthening Brand Portfolios Through Acquisitions and
Divestitures. One element of the growth strategy of our
consumer product subsidiaries is to strengthen their brand
portfolios through active programs of selective acquisitions and
divestitures. These subsidiaries are constantly investigating
potential acquisition
14
candidates and from time to time Kraft sells businesses that are
outside its core categories or that do not meet its growth or
profitability targets. Acquisition opportunities are limited and
acquisitions present risks of failing to achieve efficient and
effective integration, strategic objectives and anticipated
revenue improvements and cost savings. There can be no assurance
that we will be able to continue to acquire attractive
businesses on favorable terms or that all future acquisitions
will be quickly accretive to earnings.
Food Raw Material Prices. The raw materials used by our
food businesses are largely commodities that experience price
volatility caused by external conditions, commodity market
fluctuations, currency fluctuations and changes in governmental
agricultural programs. Commodity price changes may result in
unexpected increases in raw material and packaging costs, and
our operating subsidiaries may be unable to increase their
prices to offset these increased costs without suffering reduced
volume, net revenue and operating companies income. We do not
fully hedge against changes in commodity prices and our hedging
strategies may not work as planned.
Food Safety, Quality and Health Concerns. We could be
adversely affected if consumers in Krafts principal
markets lose confidence in the safety and quality of certain
food products. Adverse publicity about these types of concerns,
whether or not valid, may discourage consumers from buying
Krafts products or cause production and delivery
disruptions. Recent publicity concerning the health implications
of obesity and trans-fatty acids could also reduce consumption
of certain of Krafts products. In addition, Kraft may need
to recall some of its products if they become adulterated or
misbranded. Kraft may also be liable if the consumption of any
of its products causes injury. A widespread product recall or a
significant product liability judgment could cause products to
be unavailable for a period of time and a loss of consumer
confidence in Krafts food products and could have a
material adverse effect on Krafts business and results.
Limited Access to Commercial Paper Market. As a result of
actions by credit rating agencies during 2003, ALG currently has
limited access to the commercial paper market, and may have to
rely on its revolving credit facility.
Asset Impairment. We periodically calculate the fair
value of our goodwill and intangible assets to test for
impairment. This calculation may be affected by the market
conditions noted above, as well as interest rates and general
economic conditions. If an impairment is determined to exist, we
will incur impairment losses, which will reduce our earnings.
(d) Financial Information
About Geographic Areas
The amounts of net revenues and long-lived assets attributable
to each of Altria Group, Inc.s geographic segments and the
amount of export sales from the United States for each of the
last three fiscal years are set forth in Note 15.
Subsidiaries of ALG export tobacco and tobacco-related products,
coffee products, grocery products, cheese and processed meats.
In 2004, the value of all exports from the United States by
these subsidiaries amounted to approximately $3 billion.
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Available Information |
ALG is required to file annual, quarterly and special reports,
proxy statements and other information with the SEC. Investors
may read and copy any docume