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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

-------------------------------

FORM 10-K


ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934




FOR THE FISCAL YEAR ENDED DECEMBER 31, 2000 COMMISSION FILE NUMBER: 33-76716


GENERAL MEDIA, INC.
(Exact name of registrant as specified in its charter)

DELAWARE 13-3750988
(State of incorporation) (IRS Employer Identification No.)

11 PENN PLAZA, NEW YORK, NY 10001.
-----------------------------------
(Address of principal executive offices)

(212) 702-6000
---------------------------
(Registrant's telephone number)
-------------------------------

SECURITIES REGISTERED PURSUANT TO SECTIONS 12(b) OR 12(g) OF THE ACT: NONE
-------------------------------


Indicate by check mark whether Registrant (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for each shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES [X] NO [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [N/A]

The aggregate market value of the Registrant's common stock, par value $.01 per
share, held by non-affiliates of the Registrant was $0.

As of March 30, 2001, there were 475,000 shares outstanding of the Registrant's
common stock, par value $.01 per share.


DOCUMENTS INCORPORATED BY REFERENCE



LOCATION IN FORM 10-K IN WHICH
DOCUMENT DOCUMENT IS INCORPORATED

Registration Statement No. 33-76716 on Part IV, Items 14(a)(3) and 14(c),
Form S-4, filed with the Securities and to the extent indicated therein.
Exchange Commission on March 22, 1994.

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GENERAL MEDIA, INC.
FORM 10-K ANNUAL REPORT
FOR THE YEAR ENDED DECEMBER 31, 2000

TABLE OF CONTENTS
Page
PART I

Item 1. BUSINESS..........................................................3
Item 2. PROPERTIES.......................................................11
Item 3. LEGAL PROCEEDINGS................................................12
Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY
HOLDERS..........................................................12

PART II

Item 5. MARKET FOR THE REGISTRANT'S COMMON STOCK
AND RELATED STOCKHOLDER MATTERS................................12
Item 6. SELECTED FINANCIAL DATA..........................................15
Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS............................16

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES
ABOUT MARKET RISK ............................. 27

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA......................27

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURE..............................28

PART III

Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT...............28
Item 11. EXECUTIVE COMPENSATION...........................................30
Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
AND MANAGEMENT...................................................32
Item 13. CERTAIN RELATIONSHIPS AND RELATED
TRANSACTIONS.....................................................32

PART IV

Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND
REPORTS ON FORM 8-K..............................................33

SIGNATURES......................................................S-3

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PART I

ITEM 1. BUSINESS.

IN GENERAL

General Media, Inc. ("General Media"), together with its subsidiaries
(General Media and its subsidiaries are collectively referred to as the
"Company"), is a publishing and entertainment company engaged in the publication
and sale of men's magazines and various adult-oriented entertainment products,
the licensing of its trademarks to publishers in foreign countries and for use
on various consumer products and services and until March 2, 1999, the
publishing and sale of automotive magazines and an automotive television series.
The automotive magazines were sold on March 2, 1999. In December 1999, the
Company launched a new magazine, Mind & Muscle Power ("Power") targeting the
men's health magazine market. Results were below expectations and the
publication was suspended after the November 2000 issue.

General Media is a wholly owned subsidiary of General Media
International, Inc. ("GMI"). GMI, together with its subsidiaries other than the
Company (such subsidiaries are collectively referred to as the "Other GMI
Subsidiaries"), engages in operations that are organized into the Real Estate
Group (which owns various properties and real estate holdings), and the Fine
Arts Group (which buys, sells and holds for sale a substantial inventory of
works of art). GMI formed General Media, a Delaware corporation, in November
1993 to implement a new operating and financing plan, which included (i) the
transfer to General Media of the stock of certain subsidiaries that formed a
portion of the publishing and the entertainment segments of GMI and (ii) the
private offering of senior debt securities and common stock purchase warrants
(the "Private Offering"). See "Market for the Registrant's Common Stock and
Related Stockholder Matters." Such plan enabled GMI to, among other things,
direct resources to certain subsidiaries within its publishing and entertainment
segments and improve operational and financial flexibility by replacing
short-term debt with fixed-rate, long-term debt.

On March 29, 2001 (the "Closing Date") the Company refinanced the
senior debt securities and common stock warrants. Under a refinancing agreement,
the Company exchanged $51.5 million of principal amount of senior debt
securities and any warrants held by exchanging noteholders (the "Consenting
Holders") for new notes (the "Series C Notes") and preferred stock meeting
certain specified terms and conditions. The remaining $0.5 million of principal
amount of senior debt securities that were not exchanged were retired by
payments made to the holders on March 29, 2001. Any remaining warrants were
exercised or expired.

The Series C Notes will mature on March 29, 2004, will bear interest at
a rate of 15% per annum from and after January 1, 2001 and require amortization
payments ranging from a total of $3.7 million during the first year following
the Closing Date to a total of $6.5 million in the second year following the
Closing Date and $4.6 million in the first three quarters of the third year
following the Closing Date. In addition, further amortization equal to 50% of
excess cash flow in each year will be required. The Company has pledged
substantially all of its assets as collateral for the Series C Notes.

The preferred stock issued to exchanging Noteholders carries an initial
liquidation preference of $10 million, provides for "paid-in-kind" dividends at
a 13% per annum rate and is convertible, after 2 years following the Closing
Date, into 10% of the Company's common stock on a fully diluted basis in the
third year, 12.5% of the Company's common stock on a fully diluted basis in the
fourth year, and 15% of such common stock on a fully diluted basis during the
fifth year. The preferred stock is mandatorily redeemable by the Company
(subject to the aforementioned conversion rights) at the end of the fifth year.
The preferred stock may be optionally redeemed by the Company at a discount
during the first and second years following the Closing Date, at


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redemption prices of $4 million if redeemed in the first six months, $6 million
thereafter in the first year and $10 million in the second year, and may be
optionally redeemed at increasing premiums during the third, fourth and fifth
years, provided that the Series C Notes are paid in full at or before the time
of any redemption. In addition, the Company has paid a fee equal to 2% of the
principal amount of the senior debt securities to the Consenting Holders, and
will reimburse the Consenting Holders for their legal fees and expenses in
connection with the restructuring.

The Company is currently engaged in activities in two industry
segments: publishing and entertainment. The publishing segment of the Company is
engaged in the publication of Penthouse magazine and four (five before January
2000) affiliate magazines (the "Affiliate Publications" and together with
Penthouse magazine, the "Mens Magazines"), the licensing of the Company's
trademarks and until March 1999, the publication of four specialty automotive
magazines. The entertainment segment of the Company provides a number of
adult-oriented entertainment products and services, including pay-per-call
telephone lines, video cassettes, digital video discs ("DVD's"), pay per view
programming, the sale of memberships to the Company's internet site (the
"Internet Site") and advertising revenue from banners posted on the Internet
Site.

The net revenues, income from continuing operations and identifiable
assets attributable to each of the Company's industry segments are presented in
Note 11 to Consolidated Financial Statements included in Part IV, Item 14.

PRODUCTS AND SERVICES - PUBLISHING SEGMENT

PENTHOUSE MAGAZINE AND THE AFFILIATE PUBLICATIONS

Penthouse magazine was founded by Robert Guccione, who first published
the magazine in London in 1965 and in the United States in 1969. Penthouse
magazine, the magazine of sex, politics and protest, offers its readers a
combination of photography, investigative journalism, fiction, illustration,
humor, politics, art and business. This creative mix of informative and
entertaining articles combined with high quality photography has enabled
Penthouse magazine to maintain a loyal consumer base.

Penthouse magazine prides itself on the quality of the editorial
package it presents to its readers every month. Its investigative reporting over
the years has been credited with significant "news breaks" that have resulted in
press conferences and national headlines. The monthly Penthouse magazine
interview of public personalities is also a hallmark of the magazine. Over the
years, Penthouse magazine has interviewed major international figures, domestic
politicians, sports heroes and entertainment personalities.

In addition, leading figures of American political and social life have
written provocative articles for Penthouse magazine. Some of the country's best
selling writers contribute their fiction and non-fiction stories to Penthouse
magazine. The magazine also includes monthly fashion features, as well as
reviews of films, books, computer products, wine and spirits and regular
coverage of health and fitness issues for men.

To capitalize on the success of Penthouse magazine, the Company
established five Affiliate Publications. Each of the Affiliate Publications is
further described below.

Forum: A monthly publication in digest form that includes adult
information, advice and entertainment provided by authors, journalists and
medical and legal experts. The magazine is published domestically and licensed
in Europe and Australia. In addition, the Company publishes several special
digest issues of Forum each year. Forum is sold at newsstands and through
subscriptions.


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Variations: A monthly publication in digest form that features articles
detailing the latest trends in adult entertainment. In addition, the Company
publishes several special digest issues of Variations each year. Variations is
sold at newsstands and through subscriptions.

The Girls of Penthouse: A bi-monthly full-sized publication featuring
photographs of the most popular models who have appeared in Penthouse magazine.
The Girls of Penthouse is sold at newsstands and through subscriptions.

Penthouse Letters: A monthly full-sized publication featuring letters
written by readers describing their erotic experiences and fantasies. Penthouse
Letters is sold at newsstands and through subscriptions.

Hot Talk: A bi-monthly full-sized publication that featured adult
entertainment articles and letters describing erotic telephone conversations. In
December 1999, the Company discontinued bi-monthly publication of Hot Talk.

Circulation.

In 2000, Penthouse magazine had a domestic average monthly circulation
of approximately 779,000 copies and the Affiliate Publications had a combined
domestic average monthly circulation of approximately 416,000 copies. The table
below presents domestic average monthly circulation figures for Penthouse
magazine and the Affiliate Publications for the years ended December 31, 1996
through 2000.


PENTHOUSE MAGAZINE AND THE AFFILIATE PUBLICATIONS
DOMESTIC AVERAGE MONTHLY CIRCULATION
(COPIES IN THOUSANDS)



Penthouse Magazine Affiliate Publications
------------------------------------- ----------------------------------
Total
Year Ended Domestic
December 31, Newsstand Subscription Total Newsstand Subscription Total Circulation
- ------------ --------- ------------ ----- --------- ------------ ----- -----------

1996 ............ 645 356 1,001 634 58 692 1,693
1997 ............ 533 379 912 554 50 604 1,516
1998 ............ 578 438 1,016 475 50 525 1,541
1999 ............ 552 405 957 391 49 440 1,397
2000 ............ 490 289 779 364 52 416 1,195


Penthouse magazine and the Affiliate Publications are primarily sold
through newsstand distribution by convenience stores, bookstores and newsstands.
Approximately 49% of Penthouse's newsstand sales are derived from convenience
stores, 12% are from bookstores and 12% are from newsstand distribution
channels. Newsstand copies sold as a percentage of total copies sold of
Penthouse magazine and the Affiliate Publications were approximately 71% for the
year ended December 31, 2000.

The number of magazine copies sold on newsstands varies monthly,
depending on, among other things, the cover, pictorials and editorial content.
Approximately 17% of total newsstand copies are sold internationally.

Newsstand revenues for Penthouse magazine and the Affiliate
Publications were $39.6 million, $38.1 million and $41.2 million for the years
ended December 31, 2000, 1999 and 1998, respectively, representing


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approximately 52%, 52% and 50% of the Company's net revenues for these periods,
respectively, after excluding net revenues attributable to the Automotive
Magazines.

In recent years, domestic newsstand circulation for men's magazines has
been declining. From 1996 to 2000, Penthouse magazine and the Affiliate
Publications' domestic average monthly newsstand circulation decreased by 33%.
The Company believes that the loss of several newsstand distribution outlets due
to the change in social climate toward men's magazines, together with certain
advances in electronic technology, including the proliferation of retail video
outlets and the increased market share of cable television and the internet,
have largely contributed to the overall decrease in circulation.

This decrease in domestic average monthly circulation for Penthouse
magazine and the Affiliate Publications has been partially offset, however, by
the Company's ability to maintain consistent cover price increases and the
recapture of certain convenience store distribution channels. Penthouse
magazine, for example, has steadily increased its cover price from $3.00 per
issue in 1983 to $8.99 per issue for three issues, $7.99 per issue for four
issues and $6.99 for five issues in 2000. The Company regularly price tests its
magazines and adjusts cover prices accordingly.

While newsstand circulation is the Company's principal means of
distribution for Penthouse magazine and the Affiliate Publications, the Company
has sought to increase their subscription circulation. The price of a twelve
month subscription to Penthouse magazine ranged from $39.95 to $46.00 in 2000,
depending upon the source of the subscription. The Company attracts new
subscribers to its magazines primarily through its own direct mail advertising
campaign, and through subscription agent campaigns. The Company recognizes
revenues from its magazine subscriptions over the term of the subscriptions.

Subscription revenues for Penthouse magazine and the Affiliate
Publications were $6.9 million, $7.0 million and $7.7 million for the years
ended December 31, 2000, 1999 and 1998, respectively, representing approximately
9% of the Company's net revenues for these periods, after excluding net revenues
attributable to the Automotive Magazines.

Advertising.

Penthouse magazine and the Affiliate Publications are relatively less
dependent on advertising revenues than many other magazines as approximately 70%
of their respective revenues are generated from newsstand sales, while
approximately 12% are generated from subscription sales and approximately 16%
are generated from advertising. Advertising revenues for Penthouse magazine and
the Affiliate Publications were $8.8 million, $9.4 million and $12.3 million for
the years ended December 31, 2000, 1999 and 1998, representing approximately
12%, 13% and 15% of the Company's net revenues for these periods, respectively,
after excluding net revenues attributable to the Automotive Magazines.

In 2000, Penthouse magazine's advertising pages decreased by 10% from
the prior year, while advertising revenues decreased by 0.5% from 1999. This
decrease was primarily due to less pay-per-call advertising in 2000. In 1999,
Penthouse magazine's advertising pages decreased by 8% from the prior year while
advertising revenues decreased 24% from 1998.

Penthouse magazine also includes advertising for the Company's
products, primarily its own pay-per- call telephone lines, video cassettes,
DVD's, internet products and pay-per-view programming.


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The Food and Drug Administration (the "FDA") issued regulations in
August 1996 which prohibits the publication of tobacco advertisements containing
drawings, color or pictures. The regulation does not apply to a magazine which
is demonstrated to be an "adult publication". An adult publication is one (i)
whose readers younger than 18 years of age constitute no more than 15% of total
readership, and (ii) is read by fewer than two million persons younger than 18
years of age, in each case as measured by competent and reliable survey
evidence. The Company restricts the sale if its magazine to persons 18 years of
age or older and therefore believes that its magazines qualify as adult
publications and the regulations do not apply to them. In April 1997, the
Federal District Court for the Middle District of North Carolina struck down the
regulations on the grounds that although the FDA could regulate nicotine it had
not been granted the power to regulate advertising. On appeal, the Fourth U.S.
Circuit Court of Appeals struck all the legislation on the grounds that the FDA
lacked the authority to regulate tobacco products at all. The decision was
upheld by the U.S. Supreme Court in March 2000.

FOREIGN EDITION LICENSING

The Company has sought to expand its readership through foreign edition
licensing arrangements pursuant to which the Company licenses the Penthouse
brand name and trademarks to publishers in foreign countries. Licensees
typically use pictorials from the Company's library and provide their own
editorial content to create the foreign editions. The Company, however, oversees
the finished product to insure quality control and to maintain the spirit of the
domestic edition. Under current licensing arrangements, the Company generally
receives a one-time up-front fee and a royalty based upon a percentage of both
circulation and advertising revenues, subject to certain minimum payments. In
2000, the Company received revenues from licensing agreements with publishers in
Australia, Brazil , Croatia, Czech Republic, Finland, France, Germany, Greece,
Holland, Hong Kong, Italy, Japan, Korea, Spain, Taiwan, Thailand and the United
Kingdom.

Revenues from licensing of foreign editions were $2.1 million, $2.0
million and $2.1 million for the years ended December 31, 2000, 1999 and 1998,
respectively, representing approximately 3% of the Company's net revenues for
these periods, respectively, after excluding net revenues attributable to the
Automotive Magazines.

AUTOMOTIVE MAGAZINES

The Company published four domestic automotive titles (the "Automotive
Magazines") until March 1999, that had a combined average monthly circulation of
approximately 749,000 copies. These titles were Four Wheeler, Stock Car Racing,
Open Wheel and Drag Racing Monthly.

Revenues for the Automotive Magazines were $4.9 million and $23.1
million for the years ended December 31, 1999 and 1998, respectively,
representing 6% and 22% of the Company's net revenues for these periods.

MENS HEALTH & FITNESS

In December 1999, the Company launched a new magazine entitled Mind &
Muscle Power ("Power"). Results were below expectations and the publication was
suspended after the November 2000 issue.

Revenues for Power were $1.2 million and $0.2 million for the years
ended December 31, 2000 and 1999, respectively, representing 1.6% and 0.2% of
the Company's net revenues for these periods.


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PRODUCTION, PRINTING, NEWSSTAND DISTRIBUTION AND SUBSCRIPTION FULFILLMENT

The Company employs a staff of professionals to oversee the production,
printing, distribution and fulfillment of its magazines. Through the use of
state-of-the-art production equipment, economies of scale in printing contracts
and efficiencies in subscription solicitation and fulfillment, the Company is
able to effectively publish and distribute all of its publications. The
Company's systems for both graphics and editing are state-of-the-art and
approximately twelve employees are involved.

In 2000, the Company's magazines, with the exception of Forum and
Variations, were printed by R. R. Donnelley Corporation ("Donnelley") pursuant
to several agreements which, after giving effect to an extension and amendment
dated July 1997, expire in December 2003. In 2000, Forum and Variations were
printed by Access Printing and in 2001 Forum and Variations are being printed by
Transcontinential Impression. Should the Company wish to change printers, it
believes that other printers of similar quality could be engaged.

The newsstand distribution of the Company's magazines is handled by the
Curtis Circulation Company ("Curtis Circulation") pursuant to an agreement that
expires in November 2005 or upon prior notice by either the Company or Curtis
Circulation. Curtis Circulation distributes the Company's publications through a
network of approximately 225 marketing representatives to independent
wholesalers, as well as to other channels of distribution. Curtis Circulation
also provides the Company with other services, including management information
and promotional and specialty marketing services. The Company receives a cash
advance from Curtis Circulation at the time each issue is released for sale. The
Company recognizes revenue from newsstand sales based on its estimate of copy
sales at such time as the issue is released for sale and adjusts the estimate
periodically based upon actual sales information. Each issue is settled with
Curtis Circulation based upon the number of magazines actually sold, compared to
the estimated number of copies sold that Curtis Circulation used to determine
its cash advance.

Effective July 1, 1999, Curtis Circulation exercised its option to
assume the international newstand distribution of the Company's magazines.
Accordingly, the Company terminated its international distribution agreement
with Worldwide Media Services, Inc. in accordance with the terms of that
agreement. The consolidation of its distribution under Curtis Circulation has
helped to streamline the Company's operations and has been beneficial to the
Company.

The Company's subscription fulfillment is currently provided by Palm
Coast Data Service, Inc. ("PCD"). PCD performs the following services:
receiving, verifying, balancing and depositing payments from subscribers and
agents; maintaining master files on all subscribers and agents by magazine;
issuing bills to subscribers and agents and sending renewal notices to
subscribers; issuing labels; packaging and mailing magazines as directed by the
Company; and furnishing various reports to monitor all aspects of the
subscription operations.

Subscription copies of the magazines are delivered through the U.S.
Postal Service as second class mail. The Company experienced a general postal
rate increase of 6% in January 1999 and 9.9% in January 2001. The next postal
rate increase has not yet been scheduled.

PRODUCTS AND SERVICES - ENTERTAINMENT SEGMENT

The Company's entertainment segment produces and distributes
adult-oriented entertainment products, including pay-per-call telephone lines,
video cassettes, DVD's, pay-per-view programming, the sale of memberships to the
Company's internet site and advertising revenue from banners posted on the
internet site. Revenues of the entertainment segment were $16.1 million, $16.6
million and $17.6 million for the years ended


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December 31, 2000, 1999 and 1998, respectively, representing 21%, 22% and 22% of
the Company's net revenues for these periods, respectively, after excluding net
revenues attributable to the Automotive Magazines.

The Company provides adult-oriented entertainment through pay-per-call
telephone lines which feature both recorded audio programs and live operators on
900 and 800 number telephone lines. The Company's recorded audio programs are
created and broadcast by independent service bureaus. The operators on the live
telephone lines are employed by the service bureaus and are not employees of the
Company.

The Company's 900 number telephone lines are romantic in nature and
feature programs where users can listen to computerized conversations, speak
with live operators and participate in live one-on-one talk, dating and chat
lines. The 900 number telephone calls are billed directly to the caller's
telephone number and typically cost between $3.95 and $4.95 per minute. The
Company's 800 number telephone lines are explicit and uncensored in nature and
include certain live Penthouse party lines and live one-on-one talk, dating and
chat lines and typically cost $4.95 per minute. The 800 number telephone calls
are billed to credit cards in accordance with the Federal Communications
Commission safe harbor provisions, which require that such telephone calls be
billed to credit cards to insure that calls are not made by minors.

The Company develops, produces and distributes products for the
domestic and international home video and pay-per-view markets. Since 1990, the
Company has produced 77 videos, which were released for domestic distribution
through Warner Home Video, a subsidiary of Time Warner, Inc. up to June 1999. In
June 1999, the Company entered into an agreement with Image Entertainment,
whereby the Company licenses the domestic distribution of its catalog titles on
DVD for a non-recoupable up-front license fee of $0.9 million and a royalty fee
based on the number of units sold. The Company is amortizing the up-front
licensing fee over the term of the contract. In June 1999 the Company also
entered into an agreement with Image Entertainment, whereby the Company licenses
the domestic distribution of its full length feature film, Caligula, on DVD for
a recoupable up-front license fee of $0.1 million against a royalty fee based on
the number of units sold thereafter. The upfront license fee under this
agreement was fully recouped during the year 2000 and the Company is continuing
to earn royalties over and above the up-front license fee. In July 2000 the
Company entered into an agreement with Image Entertainment whereby the Company
licensed the foreign distribution of its video cassettes and DVD's for a
recoupable up-front license fee of $0.5 million against a royalty fee based on
the number of units sold thereafter. The video cassettes and DVD's are also
offered for sale through the Penthouse store on the Company's internet site and
are advertised in the Company's magazines. These videos are generally
approximately 60 minutes in length, have a level of explicitness greater than
"R" and feature Penthouse centerfold models. Many of the Company's videos are
also sold internationally through licensing arrangements. In April 1997, the
Company entered into an agreement with Request Television, whereby the Company's
videos are first shown on Request's pay-per-view network prior to retail
distribution. Revenues received from the agreement is based upon the number of
pay-per-view purchases. In June of 1998, Request Television ceased all business
operations. In 1999, the Company entered into agreements with BET Action PPV,
HBO, Viewer's Choice and various smaller independent pay-per-view channels.
Revenues received from these agreements is based on the number of pay- per-view
purchases and fixed amounts per program and was $0.2 million and $0.4 million in
for the years ended December 31, 2000 and 1999, respectively.

In August 1995, the Company launched a pay service, Penthousemag.com,
on the Internet. Customers are sold a membership ranging from 2 days to one
year, at prices ranging from $9.99 to $120.00. Revenues received from the sale
of memberships to the Company's internet site are recognized over the term of
the membership. The membership gives the customer access to adult-oriented
photographs, video feeds and chat rooms via a personal identification number
that expires according to the membership period selected. Memberships are billed
to the customers' credit card in accordance with the Federal Communications


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Commission's safe harbor provision. The Company also hosts several other third
party Internet sites that also provide adult-oriented entertainment. Under these
agreements, the Company provides a banner on its Internet site as well as
hosting and billing services for these third party providers who are responsible
for the content and maintenance of their site. In return the Company receives a
portion of the paid membership fees to these sites in accordance with the
agreements. In January 2000 the Company also began selling advertising banners
on its Internet site. Net revenues from the internet for the years ended
December 31, 2000, 1999 and 1998 were $12.8 million, $12.8 million and $11.8
million, respectively.

SOURCES AND AVAILABILITY OF RAW MATERIALS

Paper is the primary raw material used in the production of the
Company's magazines. The Company uses a variety of high quality coated and
uncoated paper that is purchased from a number of suppliers. The Company
believes that there are several alternative suppliers in the event of its
inability to purchase from its present suppliers.

TRADEMARKS

The Company's trademarks are essential to the Company's current
business operations and future expansion. The trademarks, which are renewable
indefinitely, include Penthouse, Forum, Variations, Penthouse Letters, Girls of
Penthouse, Mind & Muscle Power, Hot Talk, Penthouse Comix and Penthouse Max.
Until March 1999, the Company's trademarks included Four Wheeler, Open Wheel,
Stock Car Racing and Drag Racing Monthly.

SEASONALITY

The Company's business is generally not seasonal in nature. Issues of
Penthouse magazine with female celebrity covers or pictorials, however, have
historically resulted in higher newsstand sales than non-celebrity issues. Sales
of the Company's video cassette products may vary based upon the timing of the
release of new videos.

DEPENDENCE ON CUSTOMERS

No customer of the Company accounted for more than ten percent of the
Company's net revenues in 2000, 1999 or 1998, and no part of the business is
dependent upon a single customer or a few customers, the loss of any one or more
of which would have a material adverse effect on the Company. However, one
advertising agency placed $2.3 million, $2.2 million and $2.4 million in
advertising revenues in Penthouse magazine and the Affiliate Publications in
2000, 1999 and 1998, respectively. These revenues represent 3% of the Company's
net revenues in 2000, 1999 and 1998, respectively, after excluding net revenues
attributable to the Automotive Magazines.

COMPETITORS

Magazine publishers face intense competition for both circulation and
advertising revenues. The main competitors of Penthouse magazine and the
Affiliate Publications are magazines that primarily target a male audience.
Other types of media that carry advertising also compete for advertising with
the Company's magazines.


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Competition in the internet business comes many different competitors.
The Company's advantage in this area is the Penthouse trademark and the low cost
of advertisement for its internet service in its own magazines. Few other
magazine publishers have either more adult-oriented magazines or a comparable
combined circulation for such magazines.

Competition in the pay-per-call business is generally limited to a few
major competitors. The Company's advantage in this area is the low cost of
advertisement for such pay-per-call service in its own magazines.

EMPLOYEES

As of March 30, 2001, the Company employed 149 full-time employees,
none of whom are members of a union, and 7 part-time employees.

ITEM 2. PROPERTIES.

The Company's principal corporate offices for both the publishing and
entertainment segments are located in New York City at 11 Penn Plaza. The
Company leases office at various locations, as set forth below.




Approx. Lease
Sq. Ft. Expiration
Location Principal Use Occupied Date
- -------- ------------- -------- ----

11 Penn Plaza, Principal Corporate, Publishing,
New York, New York Production and Sales Office 49,000 March 11, 2009
Chicago, Illinois Sales Office 800 March 31, 2002
Los Angeles, California Sales Office 250 February 28, 2002


The Company has a ten-year seven month lease for its principal
corporate offices which commenced on August 11, 1998 and requires annual lease
payments of $1.7 million until December 31, 2001 and thereafter of $1.9 million
until the expiration of lease. The Company believes that its principal corporate
offices are suitable and adequate for its current business operations and that,
upon expiration of the lease, it will be able to obtain similarly suitable and
adequate office space in Manhattan at a competitive price.

The Company also uses a 17,000 square foot townhouse located in New
York City (the "Townhouse"), owned by GMI and Robert C. Guccione, for Company
related activities, including business meetings and promotional and marketing
events. Pursuant to a Properties and Salary Allocation Agreement among the
Company, GMI and a GMI subsidiary (the "Properties and Salary Allocation
Agreement"), the Company reimbursed GMI approximately $0.5 million in 2000, 1999
and 1998 for the use of such property. See "Certain Relationships and Related
Transactions."


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ITEM 3. LEGAL PROCEEDINGS.

The Internal Revenue Service has completed an audit of GMI's Federal
income tax returns for 1986 through 1990. The audit resulted in a tax deficiency
totaling $35,000 plus interest, which was paid in October 1999. As a result of
the audit, the net operating loss carryforward was reduced by $95,600. GMI's
Combined New York State Franchise Tax Returns for the years 1993 through 1996
are in the process of being audited by The New York State Department of Taxation
and Finance. The Companys' management does not expect a material adverse outcome
from this audit. Subsequent years' Federal, New York State and other tax returns
filed by GMI are subject to audit by governmental authorities. Under the terms
of a Tax Sharing and Indemnification Agreement among the Company, GMI and the
Other GMI Subsidiaries (the "Tax Sharing Agreement"), GMI and the Other GMI
Subsidiaries will be liable for any payments due as a result of these audits
through fiscal 1993. Since each member of a consolidated tax group is jointly
and severally liable for Federal income taxes of the entire group, the Company
may be liable for taxes of GMI or other members of the consolidated group
incurred after 1993.

On January 23,1997, the Company filed in United States District Court
for the Southern District of New York an action under the Racketeer Influenced
and Corrupt Organizations Act alleging, among other things, that certain
defendants conspired to defraud the Company by fraudulently backdating a
contract (the "DEC Contract") which awarded exclusive rights to develop a "live"
Penthouse internet site to defendant Deluxe Entertainment Corp. ("DEC"). On
January 24, 1997 DEC served a demand on the Company for arbitration under the
DEC Contract on the issues of breach and damages. The DEC Contract provides a
minimum damage award of $30 million in addition to incidental, consequential and
punitive damages and compensation for lost profits. In July 1998 the United
States District Court granted DEC's motion for an arbitration which is scheduled
to begin in California in October 2001. The Company intends to vigorously defend
itself in the arbitration. In the opinion of management, the outcome of this
litigation is not reasonably likely to have a material adverse effect on the
Company's financial position or results of operations.

The Company's subsidiaries are parties to various other pending legal
proceedings arising in the ordinary course of business. While the outcome of
these proceedings cannot be predicted with certainty, the Company believes that
these proceedings are not reasonably likely to have a material adverse effect on
the Company's financial condition or results of operations.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

None.

PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK
AND RELATED STOCKHOLDER MATTERS.

As of March 30, 2001, GMI was the sole record holder of 475,000 shares
of $.01 par value common stock (the "Common Stock") issued and outstanding. The
Company is in the process of issuing 2,401 shares of Common Stock to two Warrant
holders who converted common stock purchase warrants into Common Stock on
December 22, 2000 as more fully described below. There is no established public
trading market for the Common Stock.


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Holders of shares of Common Stock are entitled to receive dividends out
of funds legally available for payment thereof in such amounts per share as may
be declared by the Company's Board of Directors, subject to the restrictions
contained in an Indenture (the "Indenture"), dated December 21, 1993, which was
entered into by the Company and IBJ Whitehall Bank & Trust Company, as trustee,
in connection with the issuance of Series A 10 5/8% Senior Secured Notes Due
2000 (the "Series A Notes") in the aggregate principal amount of $85 million in
the Private Offering. Pursuant to the Indenture, the Company may not declare a
dividend on the Common Stock, subject to certain exceptions, unless it meets
certain financial covenants set forth therein. The Company's subsidiaries,
however, are permitted to make inter-company dividends on their shares of common
stock.

The Company declared and paid a dividend of $0.4 million in accordance
with the terms and conditions of the Indenture in 1998. The Company did not
declare any dividend for the fiscal years ended December 31, 1999 and 2000.

Pursuant to a Registration Rights Agreement, dated December 21, 1993,
among the Company, Jefferies & Company, Inc. and Furman Selz Incorporated (the
"Underwriters"), the Company consummated an exchange offer in July 1994 to
exchange the Series A Notes for Series B 10 5/8% Senior Secured Notes Due 2000
(the "Series B Notes"), which were registered under the Securities Act of 1933.
The Series B Notes were substantially identical to the Series A Notes (including
principal amount, interest rate and maturity), except that the Series B Notes
were freely transferable.

The Company also issued in the Private Offering 187,506 common stock
purchase warrants (the "Warrants") to purchase an aggregate of 25,000 shares of
Common Stock (approximately 5% of the outstanding Common Stock) (the "Warrant
Shares"). In July 1995 the Company repurchased 5,000 Warrants. On December 22,
2000, the holders of 18,009 Warrants exercised them, at an exercise price of
$.01 per Warrant Share, for 2,401 shares of the Company's Common Stock. 104,076
Warrants expired without being timely exercised in accordance with the Warrant
agreement. The due date of the remaining 60,421 Warrants, which are held by the
holders of the Series B Notes, was extended as part of the negotiations for the
refinancing of the Notes.

On March 29, 2001 (the "Closing Date") the Company refinanced the
Series B Notes and Warrants. Under the refinancing agreement, the Company
exchanged $51.5 million of principal amount of Series B Notes and any Warrants
held by Consenting Holders for new notes (the "Series C Notes") and preferred
stock meeting certain specified terms and conditions. The remaining $0.5 million
of principal amount of senior debt securities that were not exchanged were
retired by payments made to the holders on March 29, 2001.

The Series C Notes will mature on March 29, 2004, will bear interest at
a rate of 15% per annum from and after January 1, 2001 and require amortization
payments ranging from a total of $3.7 million during the first year following
the Closing Date to a total of $6.5 million in the second year following the
Closing Date and $4.6 million in the first three quarters of the third year
following the Closing Date. In addition, further amortization equal to 50% of
excess cash flow in each year will be required. The Company has pledged
substantially all of its assets as collateral for the Series C Notes. The
Indenture was amended to reflect the above mentioned payments and to reflect the
March 29, 2004 maturity of the Series C Notes.

The preferred stock issued to exchanging Noteholders carries an initial
liquidation preference of $10 million, provides for "paid-in-kind" dividends at
a 13% per annum rate and is convertible, after 2 years following the Closing
Date, into 10% of the Company's common stock on a fully diluted basis in the
third year, 12.5% of the Company's common stock on a fully diluted basis in the
fourth year, and 15% of such common stock on a fully diluted basis during the
fifth year. The preferred stock is mandatorily redeemable by the Company
(subject


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to the aforementioned conversion rights) at the end of the fifth year. The
preferred stock may be optionally redeemed by the Company at a discount during
the first and second years following the Closing Date, at redemption prices of
$4 million if redeemed in the first six months, $6 million thereafter in the
first year and $10 million in the second year, and may be optionally redeemed at
increasing premiums during the third, fourth and fifth years, provided that the
Series C Notes are paid in full at or before the time of any redemption. In
addition, the Company has paid a fee equal to 2% of the principal amount of the
Series B Notes to Consenting Holders, and will reimburse the Consenting Holders
for their legal fees and expenses in connection with the restructuring.

There is no established public trading market for the Series C Notes.
The Company does not intend to list the Series C Notes on any securities
exchange.


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ITEM 6. SELECTED FINANCIAL DATA.



Year Ended December 31,
-------------------------------------------------------------------
(In millions)
1996 1997 1998 1999 2000
------- ------- ------- ------- -------

OPERATING DATA:
Net revenue $ 114.6 $ 103.8 $ 105.1 $ 78.8 $ 76.0
Operating income (loss) 8.9 7.4 5.5 (0.8) 11.8
Interest expense, net 9.6 9.3 9.4 7.2 6.4
Gain on sale of Automotive 3.7
Magazines -- -- -- 30.7 --
Income (loss) before (1.0) (1.9) (3.9) 19.2 3.2
extraordinary item
Net income (loss) (1.0) (1.9) (3.9) 19.9 3.8
OTHER DATA:
Depreciation and amortization 1.9 $ 1.9 $ 1.8 $ 0.9 $ 0.7
Capital expenditures 0.4 0.3 2.8 0.6 0.2
Ratio of earnings to fixed
charges 0.9 0.8 0.6 3.5 1.7
BALANCE SHEET DATA:
Total assets $ 45.6 $ 42.6 $ 41.9 $ 30.3 $ 32.8
Current maturities of senior
debt securities -- -- -- 51.8 2.9
Senior debt securities, less
current maturities 79.3 79.5 79.6 -- 49.1
Total stockholders' deficiency (71.9) (73.8) (78.1) (56.7) (52.7)


Certain amounts have been retroactively restated to reflect an accounting change
from the LIFO to FIFO inventory valuation method in 1997.


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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS.


YEAR ENDED DECEMBER 31, 2000 COMPARED TO YEAR ENDED DECEMBER 31, 1999

The Company is currently engaged in activities in two industry segments:
publishing and entertainment. The publishing segment of the Company is engaged
in the publication of Penthouse magazine and four (five before January 2000)
affiliate magazines, the licensing of its trademarks to publishers in foreign
countries and for use on various consumer products and services and until March
1999, the publication of four specialty automotive magazines: Four Wheeler,
Stock Car Racing, Open Wheel, and Drag Racing Monthly (the "Automotive
Magazines"). The Company suspended publication of the Affiliate Publication Hot
Talk in December 1999 due to the poor financial performance of the magazine and
the Automotive Magazines were sold on March 2, 1999. In December 1999, the
Company launched Power magazine which targeted the men's health magazine
market. Results were below expectations and the publication was suspended after
the November 2000 issue. The entertainment segment of the Company produces a
number of adult- oriented entertainment products and services, including
pay-per-call telephone lines, video cassettes, DVD's, pay-per-view programming,
the sale of memberships to the Company's Internet Site and advertising revenue
from banners posted on the Internet Site.

The Company's revenues were $76.0 million for the year ended December
31, 2000, compared to revenues of $78.8 million for the year ended December 31,
1999, a decrease of $2.8 million. Absent the sale of the Automotive Magazines,
revenues would have shown an increase of $2.1 million. Newsstand revenues were
$40.2 million and $39.2 million for the year ended December 31, 2000 and 1999,
respectively, an increase of $1.0 million. The Automotive Magazines accounted
for $1.0 million of 1999 newsstand revenues. Newsstand revenues for Mens
Magazines were $39.6 million and $38.1 million for the year ended December 31,
2000 and 1999, respectively, an increase of $1.5 million. Advertising revenues
were $9.5 million and $12.6 million for the year ended December 31, 2000 and
1999, respectively, a decrease of $3.1 million. Of this amount, $3.0 million is
attributable to a loss of advertising revenue from the sale of the Automotive
Magazines. Advertising revenues from Mens Magazines decreased $0.6 million.
Advertising revenues from Power magazine was $0.7 million and $0.1 million for
the year ended December 31, 2000 and 1999, respectively, an increase of $0.6
million. Subscription revenues were $6.9 million and $7.8 million for the year
ended December 31, 2000 and 1999, respectively, a decrease of $0.9 million. Of
this decrease, $0.8 million is attributable to the sale of the Automotive
Magazines and $0.1 million is attributable to a decline in subscription revenues
from the Mens Magazines. Revenues for the Entertainment Segment were $16.1
million and $16.6 million for the year ended December 31, 2000 and 1999,
respectively, a decrease of $0.5 million. Revenues from the Company's video
business were $2.2 million and $2.4 million for the year ended December 31, 2000
and 1999, respectively, a decrease of $0.2 million. Revenues from the Company's
pay-per-call business were $1.1 million and $1.5 million for the year ended
December 31, 2000 and 1999, respectively, a decrease of $0.4 million. Revenues
from the Company's internet business were $12.8 million for both the year ended
December 31, 2000 and 1999.

Income from operations was $11.8 million for the year ended December
31, 2000, compared to a loss from operations of $0.8 million for the year ended
December 31, 1999. Income from operations was impacted by:

- - an increase in the newsstand cover price of Penthouse Magazine,

- - an increase in the newsstand cover price of Penthouse Letters Magazine,


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- - an increase in the newsstand cover price of Variations Magazine,

- - an increase in the subscription price of Penthouse Magazine

- - decreased production costs and distribution costs as a result of a
decrease in the number of newsstand copies printed and a decrease in
the number of pages per issue,

- - increased revenues from advertising banners on the Company's internet
site,

- - a suspension of publication of Hot Talk in December 1999 which was an
unprofitable publication,

- - decreased selling, general and administrative expenses due to decreased
consulting fees, attorney fees, commission expense, advertising
expense, retail distribution allowance expense, promotional expense,
bad debt expense and

- - reduced salary expenses caused by a reduction in the number of
employees as a result of restructuring the Company's operations.


Other income (expense) of $6.4 million for the year ended December 31,
2000 compared to net other income (expense) of $23.4 million for the year ended
December 31, 1999. Included in other income (expense) for the year ended
December 31, 1999 is a before tax gain of $30.7 million from the sale of the
Automotive Magazines. Included in interest expense is the amortization of debt
issuance costs and discounts of $0.9 million for the year ended December 31,
2000 compared to $1.0 million for the year ended December 31, 1999.

As a result of the above discussed factors, net income before provision
for income taxes for the year ended December 31, 2000 was $5.5 million, compared
to a net income of $22.6 million for the year ended December 31, 1999.

The net revenues and income from operations of the Company were (in
millions):



Income (loss)
Net Revenue from operations
----------- ---------------
Year Ended Year Ended
December 31, December 31
------------ -----------
1999 2000 1999 2000
------- ------- ------- -------

Publishing Segment $ 62.2 $ 59.9 $ 5.6 $ 14.4
Entertainment Segment 16.6 16.1 8.4 9.9
------- ------- ------- -------
$ 78.8 $ 76.0 $ 14.0 $ 24.3
Corporate Administrative Expenses (14.8) (12.5)
------- ------- ------- -------
$ 78.8 $ 76.0 $ (0.8) $ 11.8
======= ======= ======= =======



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PUBLISHING SEGMENT

The net revenues and income from operations of the Publishing Segment
were as follows (in millions):


Income (loss)
Net Revenues from operations
------------ ---------------
Year Ended Year Ended
December 31, December 31,
------------- ------------
1999 2000 1999 2000
------- ------- ------- -------

Penthouse Magazine and
the Affiliate Publications $ 55.1 $ 56.6 $ 4.4 $ 13.5
Foreign edition licensing 2.0 2.1 1.6 1.7
Power Magazine 0.2 1.2 (0.8) (0.8)
Automotive Magazines 4.9 0.4
------- ------- ------- -------
$ 62.2 $ 59.9 $ 5.6 $ 14.4
======= ======= ======= =======


PENTHOUSE MAGAZINE AND THE AFFILIATE PUBLICATIONS

Revenues for Penthouse magazine and the Affiliate Publications were
$56.6 million and $55.1 million for the year ended December 31, 2000 and 1999,
respectively, an increase of $1.5 million. Newsstand revenue was $39.6 million
and $38.1 million for the year ended December 31, 2000 and 1999, respectively,
an increase of $1.5 million. The increase is primarily attributable to an
increase in the cover price of Penthouse magazine offset by a decrease in the
number of copies of Penthouse magazine sold and revenue lost due to the
suspension of publication of Hot Talk magazine effective December 1999.
Advertising revenue was $8.8 million and $9.4 million for the years ended
December 31, 2000 and 1999, respectively, a decrease of $0.6 million. The
decrease in advertising revenue is primarily attributable to a decrease in the
number of advertising pages sold in Penthouse magazine and the Affiliate
Publications partially offset by an increase in the average advertising rate per
page in these publications. Subscription revenue was $6.9 million and $7.0
million for the year ended December 31, 2000 and 1999, respectively, a decrease
of $0.1 million due primarily to a decrease in the number of subscription copies
sold of Penthouse magazine and the Affiliate Publications, offset by an increase
in the net revenue per copy sold of the Penthouse and the Affiliate
Publications. In the third quarter of 1999 the Company increased the
subscription price for Penthouse magazine and reduced discounts offered to its
subscription agents to improve the profitability of subscriptions sold. As a
result of this action, the Company experienced a decrease in the number of
subscription copies sold, with an offsetting increase in net revenue per copy
during the year ended December 31, 2000.

Publishing-production, distribution and editorial expenses were $28.2
million and $31.2 million for the year ended December 31, 2000 and 1999,
respectively, a decrease of $3.0 million. Paper costs were $11.3 million and
$11.7 million for the year ended December 31, 2000 and 1999, respectively, a
decrease of $0.4 million. Print costs were $9.5 million for the year ended
December 31, 2000, compared to $11.3 million for the year ended December 31,
1999, a decrease of $1.8 million. The decrease is due primarily to a decrease in
the number of copies printed and a decrease in the number of pages per issue, as
discussed above, partially offset by an increase in the cost of printing.
Distribution costs were $4.2 million and $4.9 million for the years ended
December 31, 2000 and 1999 respectively, a decrease of $0.7 million. Editorial
costs were $3.3 million and $3.4 million for the year ended December 31, 2000
and 1999, respectively, a decrease of $0.1 million.


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Selling, general and administrative expenses were $14.7 million for the
year ended December 31, 2000, compared to $19.5 million for the year ended
December 31, 1999, a decrease of $4.8 million. The decrease is primarily due to
a decrease in salary and benefit expense of $1.4 million, in subscription costs
of $1.0 million as a result of fewer direct subscription mailings, in
promotional expenses of $0.7 million, in advertising expenses of $0.5 million,
in commission expenses of $0.5 million, and in retail distribution allowance of
$0.3 million during the year ending December 31, 2000.

FOREIGN EDITION LICENSING

Revenues from licensing of foreign editions, which are included in net
revenues - other, were $2.1 million and $2.0 million for the years ended
December 31, 2000 and 1999, respectively, an increase of $0.1 million.

Selling, general and administrative expenses were $0.4 million for both
the year ended December 31, 2000 and 1999.

POWER MAGAZINE

Revenues for Power magazine were $1.2 million for the year ended
December 31, 2000 compared to $0.2 million for the year ended December 31, 1999.
Newsstand and subscription revenues were $0.5 million and $21,000 for the years
ended December 31, 2000 and 1999, respectively. Advertising revenues were $0.7
million and $0.2 million for the years ended December 31, 2000 and 1999,
respectively.

Publishing-production, distribution and editorial expenses were $1.3
million and $0.7 million for the years ended December 31, 2000 and 1999,
respectively. Paper costs were $0.4 million and $0.3 million for the years ended
December 31, 2000 and 1999, respectively. Printing costs were $0.4 million and
$0.2 million for the years ended December 31, 2000 and 1999, respectively.
Distribution costs were $0.2 million and $0.1 million for the years ended
December 31, 2000 and 1999, respectively. Editorial costs were $0.3 and $0.1
million for the years ended December 31, 2000 and 1999, respectively.

Selling, general and administrative expenses were $0.7 million and $0.2
million for the years ended December 31, 2000 and 1999, respectively.


ENTERTAINMENT SEGMENT

Revenues from the Entertainment Segment were $16.1 million for the year
ended December 31, 2000, compared to $16.6 million for the year ended December
31, 1999, a decrease of $0.5 million. The Company's video business revenues were
$2.2 million for the year ended December 31, 2000 compared to $2.4 million for
the year ended December 31, 1999, a decrease of $0.2 million. The decrease was
primarily due to lower revenue from pay per view agreements during the year
ended December 31, 2000. Revenues from the Company's pay-per-call business were
$1.1 million and $1.5 million for the year ended December 31, 2000 and 1999,
respectively, a decrease of $0.4 million. Revenue for the year ended December
31, 2000 was lower due to higher chargebacks and reserve rates, lower billable
minutes and the termination of certain contracts with respect to the Company's
smaller service bureaus. The Company's internet business revenues were $12.8
million for both the years ended December 31, 2000 and 1999. Revenues from the
sale of memberships to the Company's internet site decreased by $0.6 million
during the year ended December 31, 2000, offset by increased advertising revenue
of $0.6 million from banners on the internet site during the same period. The
Company experienced a decline in new members due its use of more aggressive
scubbing methods in order to comply with Visa and MasterCard's


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more stringent requirements regarding chargeback levels. Memberships were also
impacted by the decision of American Express to withdraw from the adult
entertainment business, which eliminated one possible payment option for
customers. To attempt to offset this decline the company intends to intensify
its marketing efforts and to offer more promotional incentives to attract new
customers and advertisers to the internet site.

Direct costs were $1.2 million for the year ended December 31, 2000,
compared to $2.5 million for the year ended December 31, 1999, a decrease of
$1.3 million. The decrease is primarily attributable to decreased costs of $0.9
million due to the change to a new national wholesale distributor of DVD's and
video cassettes, decreased commissions of $0.3 million paid to the owners of
other sites for banners linking customers to the Company's internet site and
decreased costs of $0.1 million for content purchased for use on the internet
site.

Selling, general and administrative expenses were $5.0 million and $5.8
million for the year ended December 31, 2000 and December 31, 1999,
respectively, a decrease of $0.8 million. This decrease is primarily
attributable to decreased consulting expenses of $1.0 million, decreased web
hosting charges of $0.2 million and decreases in other various selling, general
and administrative expenses of $0.2 million, offset by increased bank charges of
$0.6 million.

CORPORATE ADMINISTRATIVE EXPENSE

Included in selling, general and administrative expenses are corporate
administrative expenses which includes executive, legal, human resources,
finance and accounting, management information systems, costs related to the
operation of the corporate and executive offices and various other expenses.
Corporate administrative expenses were $12.5 million for the year ended December
31, 2000, compared to $14.8 million for the year ended December 31, 1999, a
decrease of $2.3 million. This decrease is primarily attributable to decreased
expenses of $0.1 million as a result of the sale of the Automotive Magazines,
decreased legal fees of $1.0 million, decreased consulting expenses of $0.6
million, decreased salary expenses of $0.5 million and decreased insurance
expense of $0.4 million, offset by an increase of $0.3 million in various other
corporate administrative expenses.

RENT EXPENSE FROM AFFILIATED COMPANY

Rent expense from affiliated company represents charges from an
affiliated company for the use by the Company of the affiliate's facilities. The
charge is based upon the Company's proportionate share of the operating expenses
of such facilities. Rent expense from affiliated companies was $0.5 million for
both the years ended December 31, 2000 and 1999.

YEAR ENDED DECEMBER 31, 1999 COMPARED TO YEAR ENDED DECEMBER 31, 1998

The Company's revenues were $78.8 million for the year ended December
31, 1999, compared to revenues of $105.1 million for the year ended December 31,
1998, a decrease of $26.3 million. Of this decrease, $18.2 million is
attributable to the sale of the Automotive Magazines. Newsstand revenues were
$39.2 million and $46.2 million for the year ended December 31, 1999 and 1998,
respectively, a decrease of $7.0 million. The Automotive Magazines accounted for
$3.9 million of this decrease. Newsstand revenues for Mens Magazines were $38.1
and $41.3 million for the year ended December 31, 1999 and 1998, respectively, a
decrease of $3.2 million. Advertising revenues were $12.6 million and $26.1
million for the year ended December 31, 1999 and 1998, respectively, a decrease
of $13.5 million. Of this amount, $10.8 million is attributable to a loss of
advertising revenue from the sale of the Automotive Magazines. Advertising
revenues from Mens Magazines decreased $2.7 million. Advertising revenues from
the initial issue of Power magazine was $0.1 million.


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Subscription revenues were $7.8 million and $11.9 million for the year ended
December 31, 1999 and 1998, respectively, a decrease of $4.1 million. Of this
decrease, $3.3 million is attributable to the sale of the Automotive Magazines
and $0.8 million is attributable to a decline in subscription revenues from the
Mens Magazines. Revenues for the Entertainment Segment were $16.6 million and
$17.6 million for the year ended December 31, 1999 and 1998, respectively, a
decrease of $1.0 million. Revenues from the Company's video business were $2.4
million and $3.3 million for the year ended December 31, 1999 and 1998,
respectively, a decrease of $0.9 million. Revenues from the Company's
pay-per-call business were $1.5 million and $2.5 million for the year ended
December 31, 1999 and 1998, respectively, a decrease of $1.0 million. Revenues
from the Company's internet business were $12.8 million and $11.8 million for
the year ended December 31, 1999 and 1998, respectively, an increase of $1.0
million.

Loss from operations was $0.8 million for the year ended December 31,
1999, compared to income from operations of $5.5 million for the year ended
December 31, 1998. Loss from operations was negatively impacted by decreased
revenues, primarily due to the sale of the Automotive Magazines on March 2,
1999, severance and benefits of $0.7 million related to a reorganization of the
Company's operations initiated in December 1999, costs of $0.8 million related
to the launching of Power magazine in December 1999 and the adverse impact of
consolidations of companies in the magazine distribution industry that resulted
in the elimination of some of the distribution channels previously used by the
Company to distribute its magazines. There was also increased competition in the
mens magazine market, which caused the circulation of Penthouse and the
Affiliate Publications to decrease. These were partially offset by a decrease in
production, distribution and editorial costs resulting from a decrease in the
number of copies printed and fewer issues of certain publications, as well as
decreased selling, general and administrative expenses due to the sale of the
Automotive Magazines.

Other income (expense) was $23.4 million for the year ended December 31,
1999, compared to other income (expense) of $9.4 million for the year ended
December 31, 1998. Included in other income (expense) for the year ended
December 31, 1999 is a before tax gain of $30.7 million from the sale of the
Automotive Magazines (See Note 3 of the Notes To Consolidated Financial
Statements). Included in interest expense is the amortization of debt issuance
costs and discounts of $1.0 million for the year ended December 31, 1999,
compared to $1.2 million for the year ended December 31, 1998.

Net income for the year ended December 31, 1999 was $19.9 million,
compared to a net loss of ($3.9) million for the year ended December 31, 1998,
as a result of the above discussed factors.

The net revenues and income (loss) from operations of the Company were as
follows (in millions):



Income (loss)
Net Revenue from operations
Year End Year Ended
December 31, December 31,
------------ ------------
1998 1999 1998 1999
------- ------- ------- -------

Publishing Segment $ 87.5 $ 62.2 $ 13.8 $ 5.6
Entertainment Segment 17.6 16.6 9.7 8.4
------- ------- ------- -------
$ 105.1 $ 78.8 $ 23.5 $ 14.0
Corporate Administrative Expenses (18.0) (14.8)
------- ------- ------- -------
$ 105.1 $ 78.8 $ 5.5 $ (0.8)
======= ======= ======= =======



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PUBLISHING SEGMENT

The net revenues and income from operations of the Publishing Segment
were as follows (in millions):



Income
Net Revenues from operations
--------------------- ---------------------
Year Ended Year Ended
December 31, December 31,
------------- ------------
1998 1999 1998 1999
------- ------- ------- -------

Penthouse Magazine and
the Affiliate Publications $ 62.3 $ 55.1 $ 9.5 $ 4.4
Foreign edition licensing 2.1 2.0 1.7 1.6
Power Magazine 0.2 (0.8)
Automotive Magazines 23.1 4.9 2.6 0.4
------- ------- ------- -------
$ 87.5 $ 62.2 $ 13.8 $ 5.6
======= ======= ======= =======


PENTHOUSE MAGAZINE AND THE AFFILIATE PUBLICATIONS

Revenues for Penthouse magazine and the Affiliate Publications were
$55.1 million and $62.3 million for the year ended December 31, 1999 and 1998,
respectively, a decrease of $7.2 million. Newsstand revenue was $38.1 million
and $41.3 million for the year ended December 31, 1999 and 1998, respectively, a
decrease of $3.2 million. The decrease is primarily attributable to an 18%
decrease in copies sold of the Affiliate Publications. Fewer copies were sold
primarily due to the adverse impact of consolidations of companies in the
magazine distribution industry which resulted in the elimination of some of the
distribution channels previously used by the Company to distribute its
magazines, increased competition in the mens magazine market, the publication of
fewer issues of Girls of Penthouse and Hot Talk magazines, and the suspension of
publication of Penthouse Comix during the second half of 1998. Advertising
revenue was $9.5 million and $12.3 million for the years ended December 31, 1999
and 1998, respectively, a decrease of $2.8 million. The decrease in advertising
revenue is primarily attributable to an 8% decrease in the number of advertising
pages sold in Penthouse magazine and a 23% decrease in the number of advertising
pages sold in the Affiliate Publications during the year ended December 31,
1999, as compared to the 1998 period. These decreases were primarily due to a
decrease in the number of pay-per-call ads sold in Penthouse and the Affiliate
Publications during the year ended December 31, 1999, as well as decreased
revenues due to fewer issues of certain magazines, as noted above. The
advertising rate for sexually oriented products and services, such as
pay-per-call services, is higher than for other advertisers, therefore the
decrease in pay-per-call ad pages sold resulted in a decrease in the average
rate per page for advertising pages sold in Penthouse magazine. This decrease
was partially offset by an increase in the average rate per page for advertising
pages sold in the Affiliate Publications. The advertisements in the Affiliate
Publications are primarily for sexually oriented products and services and
consequently there was no adverse change in the average rate per page associated
with the mix of advertisers in these magazines. Subscription revenue was $7.0
million and $7.7 million for the year ended December 31, 1999 and 1998,
respectively, a decrease of $0.7 million due primarily to a 7% decrease in the
number of subscription copies sold of Penthouse, a 1% decrease in the net
revenue per copy sold of Penthouse magazine, partially offset by a 6% increase
in the net revenue per copy sold of the Affiliate Publications. The decreased
revenue per copy was due primarily to a change in mix between agency sales
(which generate a lower revenue per copy) and direct to customer sales.


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Publishing-production, distribution and editorial expenses were $31.2
million and $32.8 million for the year ended December 31, 1999 and 1998,
respectively, a decrease of $1.6 million. Paper costs were $11.7 million and
$12.4 million for the year ended December 31, 1999 and 1998, respectively, a
decrease of $0.7 million. Print costs were $11.3 million for the year ended
December 31, 1999, compared to $12.3 million for the year ended December 31,
1998, a decrease of $1.0 million. The decrease is due primarily to a decrease in
copies printed and fewer issues of certain publications printed, as discussed
above, partially offset by an increase the cost per pound of paper and an
increase in the average number of pages printed as a result of the publication
of a special 30th Anniversary (September 1999) issue of Penthouse magazine which
was larger than the normal Penthouse issue. Distribution costs were $4.9 million
for the years ended December 31, 1999 and 1998. Editorial costs were $3.4
million and $3.2 million for the year ended December 31, 1999 and 1998,
respectively, an increase of $0.2 million. This increase is primarily
attributable to the publication of the special 30th Anniversary issue.

Selling, general and administrative expenses were $19.7 million for the
year ended December 31, 1999, compared to $19.9 million for the year ended
December 31, 1998, a decrease of $0.2 million.

FOREIGN EDITION LICENSING

Revenues from licensing of foreign editions, which are included in net
revenues - other, were $2.0 million and $2.1 million for the years ended
December 31, 1999 and 1998, respectively, a decrease of $0.1 million. This
decrease is due primarily to the termination of certain contracts with foreign
licensees of Penthouse magazine.

Selling, general and administrative expenses were $0.4 million for the
year ended December 31, 1999 and 1998.

POWER MAGAZINE

Revenues for Power magazine were $0.2 million for the year ended
December 31, 1999. This revenue consisted primarily of advertising revenue from
the initial issue which was included as a free supplement packaged with the
January 2000 (on sale December 1999) issue of Penthouse magazine as a promotion
in order to establish a readership base for the magazine before its first
release to the newsstands with the April 2000 issue.

Publishing-production, distribution and editorial expenses were $0.7
million for the year ended December 31, 1999. Paper, printing, distribution and
editorial costs were $0.3 million, $0.2 million, $0.1 million and $0.1 million,
respectively.

Selling, general and administrative expenses were $0.2 million for the
year ended December 31, 1999.

AUTOMOTIVE MAGAZINES

Revenues for the Automotive Magazines were $4.9 million and $23.1
million for the years ended December 31, 1999 and 1998, respectively, a decrease
of $18.2 million. This decrease resulted from the sale of the Automotive
Magazines on March 2, 1999.

ENTERTAINMENT SEGMENT

Revenues from the Entertainment Segment were $16.6 million for the year
ended December 31, 1999, compared to $17.6 million for the year ended December
31, 1998, a decrease of $1.0 million. The Company's video business revenues were
$2.4 million for the year ended December 31, 1999 compared to $3.3 million for


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the year ended December 31, 1998, a decrease of $0.9 million. The decrease is
due to a decline in sales through the Company's national wholesale distributor
and to higher sales in the prior period of a videocassette featuring a well know
television personality. Revenues from the Company's pay-per-call business were
$1.5 million and $2.5 million for the year ended December 31, 1999 and 1998,
respectively, a decrease of $1.0 million. The decrease is due to a decline in
billable minutes as a result of the general decline within this industry and an
increase in credit card chargebacks at the Company's smaller service bureaus.
The Company's internet business revenues were $12.8 million and $11.8 million
for the year ended December 31, 1999 and 1998, respectively, an increase of $1.0
million. Internet revenues increased due to increased revenues received from the
sale of memberships to the Company's internet site.

Direct costs were $2.5 million for the year ended December 31, 1999,
compared to $2.2 million for the year ended December 31, 1998, an increase of
$0.3 million. This increase is primarily attributable to increased costs of $0.4
million for the acquisition of video feeds for the Company's internet site and
increased costs of $0.6 million for commissions and fees paid to third party
internet content providers as a result of increased revenue from sites linked to
the Company's internet site. These increases were partially offset by decreased
costs of $0.4 million due to a change in service bureaus processing the
Company's pay-per-call business and decreased direct video costs of $0.3 million
due to lower production, distribution, and fulfillment costs as a result of
lower sales volume.

Selling, general and administrative expenses were $5.8 million and $5.7
million for the year ended December 31, 1999 and December 31, 1998,
respectively, an increase of $0.1 million.

CORPORATE ADMINISTRATIVE EXPENSE

Included in selling, general and administrative expenses are corporate
administrative expenses which includes executive, legal, human resources,
finance and accounting, management information systems, costs related to the
operation of the corporate and executive offices and various other expenses.
Corporate administrative expenses were $14.8 million for the year ended December
31, 1999, compared to $18.0 million for the year ended December 31, 1998, a
decrease of $3.2 million. This decrease is primarily attributable to decreased
expenses of $1.2 million as a result of the sale of the Automotive Magazines,
expenses of $1.0 million in 1998 related to the relocation of the Company's
corporate headquarters which were not repeated in 1999, decreased salary
expenses ($0.7 million), rent ($0.4 million), and recruitment fees ($0.1
million), partially offset by increased consulting expenses ($0.2 million).

RENT EXPENSE FROM AFFILIATED COMPANY

Rent expense from affiliated company represents charges from an
affiliated company for the use by the Company of the affiliate's facilities. The
charge is based upon the Company's proportionate share of the operating expenses
of such facilities. Rent expense from affiliated companies was $0.5 million for
both the years ended December 31, 1999 and 1998.

ADDITIONAL SEGMENT INFORMATION

See Note 11 of the Notes to Consolidated Financial Statements for
additional information on the Company's business segments.


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LIQUIDITY AND CAPITAL RESOURCES

At December 31, 2000, the Company had $6.4 million in cash and
cash equivalents, compared to $5.7 million at December 31, 1999. The increase in
cash and cash equivalents during the year ended December 31, 2000 resulted from
cash flows provided by operating activities of $4.1 million less cash flows used
in investing activities of $0.2 million and cash flows used in financing
activities of $3.1 million.

Cash flows from operating activities

Net cash provided by operating activities was $4.1 million for
the year ended December 31, 2000, compared to net cash used in operating
activities of $7.9 million for the year ended December 31, 1999, an improvement
of $12.0 million. Net cash provided by operating activities in 2000 was
primarily the result of income from operations for the period and improved
collections of accounts receivable, partially offset by decreased accounts
payable and accrued expenses due to the timing of vendor payments and by higher
paper inventory levels. The increased purchase of paper was made to take
advantage of discounted prices and favorable credit terms offered by one of the
Company's paper suppliers. Net cash used in operating activities for the year
ended December 31,1999 was primarily the result of loss from operations for the
period after excluding the gain on the sale of the automotive group and
decreased accounts payable balances due to the timing of payments to vendors.

Cash flows from investing activities

Cash used in investing activities for the year ended December
31, 2000 was $0.2 million, compared to cash provided by investing activities of
$34.4 million for the year ended December 31, 1999. Cash used in investing
activities for the year ended December 31, 2000 was the result of capital
expenditures of $0.2 million. Cash provided by investing activities for the year
ended December 31, 1999 was primarily the result of the sale of the Automotive
Magazines for $35.0 million, offset by capital expenditures of $0.6 million.

Cash flows from financing activities

Cash flows used in financing activities were $3.1 million for
the year ended December 31, 2000, compared to cash flows used in financing
activities of $27.3 million for the year ended December 31, 1999. Cash flows
used in financing activities for the year ended December 31, 2000 was primarily
the result of $2.9 million of advances to GMI during the year and debt issuance
costs of $0.2 million related to the refinancing of the Company's Series C Notes
(See Note 6 of the Notes To Consolidated Financial Statements). GMI repaid $4.0
million of advances during the year ended December 31, 2000 by a transfer of
100% of the outstanding stock of a subsidiary of GMI whose net assets consist of
works of art and other valuables which were appraised at $1.8 million and by the
Company's utilization of $2.7 million of GMI's net operating loss carryforwards
in accordance with the tax sharing agreement between the affiliated companies
(See Note 7 of the Notes To Consolidated Financial Statements). Affiliated
company advances at December 31, 2000 decreased $1.6 million from December 31,
1999 as a result of these advances and repayments. These balances regularly
result from the impact of certain cost sharing and expense allocation agreements
with GMI and its subsidiaries, whereby certain costs, such as shared corporate
salaries and overhead, are paid by the Company and a portion charged to GMI and
its subsidiaries as incurred. These charges generally result in amounts due to
the Company, and are to be repaid sixty days after the end of each quarter in
accordance with the terms of an expense sharing agreement. The management of the
Company believes that GMI and its subsidiaries have sufficient assets to enable
the Company to ultimately recover its advance through liquidation of certain of
those assets or through refinancing of GMI's debts. The ability of the Company
to realize repayment of its advance is dependant upon the success of GMI in
refinancing its existing debt obligations, some of which are currently in
default. The principal shareholder of GMI has guaranteed the full amount due to
the Company. At December 31, 2000, the Company has a loan outstanding


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26
to the principal shareholder of GMI of $999,749. The loan is evidenced by a
promissory note, bears interest at 11% per annum, and is payable on December 31,
2001.

The ability of the Company to incur additional debt is
severely limited by the terms of its Series C Notes and the Indenture. Pursuant
to the Indenture, the Company may not declare a dividend on its common stock,
subject to certain exceptions, unless it meets certain financial covenants set
forth therein.

Cash flows used in financing activities during the year ended
December 31, 1999 was primarily the result of the purchase of $26.6 million of
the Company's Series B Notes.


Future outlook

The Company's cash balance at December 31, 2000 was $6.4
million, compared to $5.7 million at December 31, 1999 During the year ended
December 31, 2000 the company provided $4.1 million in cash flows from operating
activities. Further, at December 31, 2000, current liabilities exceeded current
assets by approximately $9.7 million and the Company had a stockholders
deficiency of $52.7 million.

The Company's Series B Notes totaling $52.0 million matured
on December 31, 2000. Under a refinancing agreement, the Company exchanged $51.5
million of principal amount of Series B Notes and any warrants held by the
Consenting Holders for Series C Notes and preferred stock meeting certain
specified terms and conditions. The remaining $0.5 million of principal amount
of Series B Notes that were not exchanged were retired by payments made to the
holders on March 29, 2001.

The Series C Notes will mature on March 29, 2004, will bear
interest at a rate of 15% per annum from and after January 1, 2001 and require
amortization payments ranging from a total of $3.7 million during the first year
following the Closing Date to a total of $6.5 million in the second year
following the Closing Date and $4.6 million in the first three quarters of the
third year following the Closing Date. In addition, further amortization equal
to 50% of excess cash flow in each year will be required. The preferred stock
carries an initial liquidation preference of $10 million, provides for
"paid-in-kind" dividends at a 13% per annum rate and is convertible, after 2
years following the Closing Date, into 10% of the Company's common stock on a
fully diluted basis in the third year, 12.5% of the Company's common stock on a
fully diluted basis in the fourth year, and 15% of such common stock on a fully
diluted basis during the fifth year. The preferred stock is mandatorily
redeemable by the Company (subject to the aforementioned conversion rights) at
the end of the fifth year.

The preferred stock may be optionally redeemed by the Company
at a discount during the first and second years following the Closing Date at
redemption prices of $4 million if redeemed in the first six months, $6 million
thereafter in the first year and $10 million in the second year, and may be
optionally redeemed at increasing premiums during the third, fourth and fifth
years, provided that the New Notes are paid in full at or before the time of any
redemption. Finally, the Company has paid a fee equal to 2% of the principal
amount of the Series B Notes to Consenting Holders, and will reimburse the
Consenting Holders for their legal fees and expenses in connection with the
restructuring.

In the event that the Company is unable to make the payments
required, the trustee under the Indenture could assume control over the Company
and substantially all its assets including its registered trademarks. Should the
Company be forced to cease operations and liquidate its assets, it would most
likely be unable to recover the full carrying amount of the assets shown on the
balance sheet.


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The Company has undertaken several actions during the year
ended December 31, 2000 to achieve profitability and improve cash flow. These
actions have improved the profitability of the Company during 2000, resulting in
income from operations of $11.8 million, net income of $3.8 million and positive
cash flows from operating activities of $4.1 million. Further actions are
currently under way and planned for the future to continue the improvement in
the Company's profitability and cash flow. However, there can be no assurance
that the management will be successful in achieving the improvements desired or
in maintaining the Company's current level of profitability.


Forward-Looking Statements

In addition to historical information, "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
contains forward-looking statements as to expectations, beliefs, plans,
objectives and future financial performance, and assumptions underlying or
concerning the foregoing. These forward-looking statements involve risks and
uncertainties and are based on certain assumptions, which could cause actual
results or outcomes to differ materially from those expressed in the forward
looking statements. The following are important factors that could cause actual
results or outcomes to differ materially from those discussed in the
forward-looking statements: (a) government actions or initiatives, including (1)
attempts to limit or otherwise regulate the sale of adult-oriented materials,
including print, video and online materials; (2) regulation of the advertisement
of tobacco products, or (3) substantive changes in postal regulations or rates,
(b) increases in paper prices; (4) increased competition for advertisers from
other publications and media or any significant decrease in spending by
advertisers generally, or with respect to the adult male market; (4) effects of
the consolidations taking place among businesses which are part of the magazine
distribution system; (5) uncertainty with regard to the future market for
entertainment, e-commerce and advertising by way of the Internet, (6) the impact
of an increasingly competitive environment for advertising sales and the impact
of competition from other content and merchandise providers; and (7) the ability
of the Company to generate sufficient cash from future operations to make all
the payments required under the Series C Notes. Readers are cautioned not to
place undue reliance in these forward-looking statements, which reflect
management's opinions only as of the date hereof. The Company undertakes no
obligation to revise or publicly release the results of any revision to these
forward-looking statements.


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

The Company is exposed to market risk from changes in interest
rates. Management does not believe that it has any foreign currency rate risk.

Interest Rates-As of December 31, 2000, the Company had debt
of $52.0 million with a fixed rate of 10 5/8%. On March 29, 2001 the Company
exchanged $51.5 million of this debt for new debt with a fixed rate of 15% and
retired $0.5 million of the debt. The Company is subject to market risk based on
potential fluctuations in current interest rates.

Foreign-Exchange Rate Risk-The Company does not believe it has
exposure to foreign exchange rate risk because all of its financial instruments
are denominated in U.S. dollars.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

See page F-1 for an index to the Consolidated Financial Statements.


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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURE.

None.


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

The directors of the Company serve until the next annual meeting of
stockholders or until their successors are elected and qualified. The executive
officers serve at the discretion of the Board of Directors in the absence of
employment agreements. The following information is submitted with respect to
each director and executive officer of the Company at March 30, 2001.




Date Date
Elected Elected to
Positions Presently Held with the as Present
Name Age Registrant Director Office
- ------------------------------ ---- ------------------------------------ -------- --------

Robert C. Guccione 70 Director, Chairman of the Board, 1993 1993
Publisher, Chief Executive Officer

John C. Prebich 57 Director, President, Chief Operating 2000 2000
Officer

Nina Guccione 41 Director, Executive Vice President, 2000 2000
Assistant Secretary

John D. Orlando 47 Director, Senior Vice President, 1999 1998
Chief Financial Officer and
Treasurer

Laurence B. Sutter 57 Senior Vice President, General - 1997
Counsel, Secretary

William F. Marlieb 72 Director 1993 -

John L. Decker 64 Director 1993 -

Phyllis Schwebel 73 Director 1993 -

Jerry Siano 67 Director 2000 -


The business experience for the last 5 years of the current directors and
executive officers of the Company and those individuals who were directors or
executive officers during 2000 is presented below.


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ROBERT C. GUCCIONE has been a Director, Chairman of the Board, and Publisher of
the Company since 1993 and has been Chief Executive Officer of the Company since
April 1999. Mr. Guccione was also Chief Executive Officer prior to January 1998.
Mr. Guccione founded Penthouse Publications in London in 1965 after having
served as managing director and editor-in-chief of London American, a weekly
newspaper.

JOHN C. PREBICH has been a Director, President and Chief Operating Officer since
May 2000. Prior to his appointment to his current position, Mr. Prebich was
Managing Director of the Company since August 1999. Since 1990, he has been the
Chairman of the Board, owner and Publisher of KC Publishing, Inc.

NINA GUCCIONE has been a Director, Executive Vice President and Assistant
Secretary of the Company since November 2000. Ms. Guccione was a Director,
Executive Vice President, President- New Media and Secretary of the Company from
February 1998 to April 2000. Prior to her appointment to that position, Ms.
Guccione was Executive Vice President- New Media and Secretary of the Company
from 1996 to February 1998. Ms. Guccione has served in various capacities within
the Company for in excess of five years. Ms. Guccione is the daughter of Robert
C. Guccione.

JOHN D. ORLANDO has been a Senior Vice President-Chief Financial Officer and
Treasurer of the Company since August 1998 and a Director since March 1999.
Prior to joining the Company, Mr. Orlando was the President of Konica
Environmental Products Division of Konica Graphic Imaging International, Inc.
(Konica) from 1997 to 1998 and was the Senior Vice President-Chief Financial
Officer-Treasurer and Secretary of Konica from 1987 to 1997. Mr. Orlando is a
certified public accountant.

LAURENCE B. SUTTER has been a Senior Vice President, General Counsel and
Secretary of the Company since May 2000. Prior to his appointment to his current
position, Mr. Sutter was Senior Vice President, General Counsel and Assistant
Secretary of the Company since January 1997. Prior to his appointment to that
position, Mr. Sutter was Associate Counsel/Publications and Assistant Secretary.
Mr. Sutter has been employed by the Company or its affiliates since 1982 and has
been a practicing attorney since 1977.

WILLIAM F. MARLIEB is a Director of the Company. Mr. Marlieb was
President/Marketing, Sales and Circulation of the Company until his retirement
in April 1997. He has been associated with the Company or its affiliates for 24
years. Prior to joining an affiliated company in 1973, he was President of
Tilley Marlieb Advertising, Inc. Mr. Marlieb is a past President and Chairman of
the Advertising Club of New York.

JOHN L. DECKER is a Director of the Company. Since 1983, he has been President
of Decker & Associates, the publisher of The Advertiser and Agency magazines.
From 1978 to 1983, Mr. Decker was Senior Vice President and Group Publisher of
Knapp Communications, which is responsible for the advertising and circulation
of Architectural Digest, Bon Appetit, Go, and Home magazines. Mr. Decker
received his B.S. in Economics from Villanova University.

PHYLLIS F. SCHWEBEL is a Director of the Company. Since 1992, she has been
President of The Garth Company, a strategic marketing organization. From 1983
through 1991, Ms. Schwebel was Manager of Market Research for Time magazine and
Manager of Corporate Management Research for Time Inc. Ms. Schwebel is a member
of the Board of Directors of the American Advertising Federation and immediate
past Chairman of its Counsel of Governors. She holds a B.A. from The City
University of New York.


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JERRY SIANO is a Director of the Company. Since 1995 he has been Chief Executive
Officer of DiLeondro, Siano & Caserta LLC, which is an advertising agency. Prior
to that position he was Chairman of the Board of N.W. Ayer. Mr. Siano holds a
Bachelors Degree from The University Of The Arts.

ITEM 11. EXECUTIVE COMPENSATION.

The following table summarizes the compensation for services rendered
to the Company during fiscal years 1998, 1999 and 2000 by (i) the Company's
Chief Executive Officer, Robert C. Guccione, and (ii) each of the Company's
other most highly compensated executive officers whose total annual salary and
bonus exceeded $100,000 and whose compensation is required to be disclosed under
S.E.C. rules. The compensation for all such officers represents the amounts paid
by the Company in respect thereof pursuant to the Properties and Salary
Allocation Agreement (for Mr. Guccione) and the Expense Allocation Agreement and
employment agreements (for all other such officers). See "Certain Relationships
and Related Transactions."




Name and Principal Position Annual Compensation
- --------------------------------------------- -------------------------------------------------------------
Year Salary(1) Bonus Other (2)
----------- ----------- -------- ---------

Robert C. Guccione 2000 $ 1,850,444 $ 277,139
Chairman, Chief Executive Officer and 1999 $ 1,530,000 $ 674,124
Publisher 1998 $ 1,530,000 $450,000 $ 704,740

John C. Prebich 2000 $ 327,019 $142,500
President and Chief Operating Officer

Nina Guccione 2000 $ 264,904
Executive Vice President and 1999 $ 190,000
Assistant Secretary 1998 $ 176,716

John D. Orlando 2000 $ 222,263 $ 9,500
Senior Vice President-Chief Financial 1999 $ 190,000
Officer and Treasurer

Lawrence B. Sutter 2000 $ 166,985 $ 6,000
Senior Vice President, General Counsel 1999 $ 159,015
and Secretary 1998 $ 151,095


(1) Executive officer compensation is determined pursuant to the allocation
provisions of the Properties and Salary Allocation Agreement and the
Expense Allocation Agreement referred to above. The allocations were
approved by the nonemployee members of the Board of Directors of the
Company. See "Compensation Committee Interlock and Insider Participation
in Compensation Decisions" and "Certain Relationships and Related Party
Transactions."

(2) Other compensation represents life insurance premiums paid on behalf of
Mr. Guccione, under split dollar policy arrangements.


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COMPENSATION OF DIRECTORS

Directors who are also employees of the Company or any of its
subsidiaries do not currently receive any additional compensation for serving as
a director or committee member or for attending Board or committee meetings. All
other directors receive an annual retainer of $5,000 plus $1,500 for each Board
meeting and committee meeting attended.

COMPENSATION COMMITTEE INTERLOCK AND INSIDER PARTICIPATION IN COMPENSATION
DECISIONS

During 2000, two non-employee directors, Mr. Decker and Ms. Schwebel
(the "Non-employee Members"), who have never served as officers of the Company
or been employees of the Company, acted as the Company's Compensation Committee.

The salary of Mr. Guccione is determined and paid by GMI. The
Non-employee Members reviewed and approved the reimbursement of GMI by the
Company in an amount equal to the portion of the salary of Mr. Guccione
allocated to the Company pursuant to the Properties and Salaries Allocations
Agreement. In addition, the Non-employee Members reviewed and approved the
expenses allocated to the Company for its use of the Townhouse pursuant to the
Properties and Salary Allocation Agreement. See "Certain Relationships and
Related Transactions."

RETIREMENT SAVINGS PLAN

The General Media Communications, Inc. Employees' Retirement Savings
Plan and Trust (the "Plan") is a tax-exempt defined contribution (401(k)) plan
covering all employees of GMI and its affiliates (including the Company) who
have completed 1,000 hours of service in one plan year and are twenty-one years
of age or older. GMI may make discretionary contributions to the Plan from its
current profits, before profit-sharing costs and income taxes, in each plan
year, in such amounts as authorized by the Board of Directors of GMI, provided
that the amount of the contribution for each plan year does not exceed 3% of the
qualified earnings of each participant. Participants may contribute up to 15% of
their annual wages before bonuses and overtime up to a maximum pre-tax
contribution of $10,500 in 2000. Participant's accounts are credited with the
participant's contribution and an allocation of (a) GMI's contribution, if any,
(b) Plan earnings, and (c) forfeitures of terminated participants' nonvested
accounts, if any. Allocations are based on participant earnings on account
balances. The benefit to which a participant is entitled is the benefit that can
be provided from the participant's account. Participants are immediately vested
in their pre-tax contributions plus actual earnings thereon. Vesting in the
remainder of their accounts begins after completing two years of service and
vests in equal amounts until the participant has completed five years of
service, at which time the participant becomes 100% vested. Under the Plan,
participating employees can allocate funds in their account among several
investment options. Upon termination of service, a participant may elect to
receive an amount equal to the vested value of his or her account, in either a
lump-sum or in monthly, quarterly, or semiannual payments from the Plan over a
period not extending beyond the life expectancy of the participant and his or
her spouse. As of December 31, 2000, Robert Guccione, Lawrence Sutter and Nina
Guccione were 100% vested in profit sharing contributions made by GMI. Amounts
contributed by GMI, if any, on behalf of employees who performed services for
the Company are reimbursed to GMI by the Company pursuant to the Expense
Allocation Agreement. See "Certain Relationships and Related Transactions." The
Company did not make any contributions to the Plan in fiscal years 1998, 1999
and 2000.


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ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT.

As of March 30, 2001, GMI was the sole record holder of all the
issued and outstanding Common Stock of the Company. The Company is in the
process of issuing 2,401 shares of Common Stock to two Warrant holders who
converted common stock purchase Warrants into Common Stock on December 22, 2000.
The following table sets forth certain information regarding the beneficial
ownership of GMI's common stock as of March 30, 2001.




GMI Shares Percent
Name and Address Common Stock(1) Beneficially Owned of Class
- ---------------------------------- ------------------- ---------------------- ----------

Robert C. Guccione Class A 6.67 66.7%
16 East 67th Street Class B 0.00 0.0
New York, New York 10022

Robert C. Guccione Family Class A 3.33 33.3
Trust No. 1 Class B 1.62 100.0


(1) Holders of Class A and Class B common stock have equal voting rights and are
entitled to one vote per share.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

GMI owns (together with Robert C. Guccione, who owns a 1% interest
and utilizes such facilities as his residence and his executive offices) a
Townhouse. The Townhouse is used for various Company related activities,
including business meetings, client entertainment, charitable functions,
magazine photography sessions and promotional and marketing events. Expenses of
maintaining the Townhouse, as well as any applicable debt service requirements,
are the responsibility of GMI. Pursuant to the Properties and Salary Allocation
Agreement among the Company, GMI and a GMI subsidiary, the Company reimbursed
GMI in the amounts of approximately $0.5 million in 1998, 1999 and 2000, for the
use of the Townhouse for Company purposes. See "Compensation Committee Interlock
and Insider Participation in Compensation Decisions."

The Properties and Salary Allocation Agreement also provides that the
salary of Mr. Guccione is determined and paid by GMI. Pursuant to this
agreement, the Company reimburses GMI for a portion of such salary based upon an
allocation of the relative business time spent by Mr. Guccione on GMI related
business and on Company related business. In 2000, 1999 and 1998, the Company
reimbursed GMI in the amounts of approximately $1.9 million, $1.5 million and
$2.0 million, respectively, for the allocable amount of Mr. Guccione's salary.

GMI, the Company and the Other GMI Subsidiaries are parties to the
Tax Sharing Agreement pursuant to which such parties file consolidated federal,
state and local income tax returns so long as permitted by the relevant tax
authorities. The Tax Sharing Agreement sets forth the methodology for allocating
income taxes and the use of net operating losses ("NOLs") between the Company,
GMI and the Other GMI Subsidiaries. The Company, however, is not required to pay
income or franchise taxes (except certain alternative taxes) to the extent that
it can utilize a portion of the NOLs of GMI and the Other GMI Subsidiaries
pursuant to the terms of the Tax Sharing Agreement. Prior to 2000, the Company
was not required to reimburse GMI and the Other GMI Subsidiaries for the use of
the NOLs generated by these entities. In addition, the Tax Sharing Agreement
provides


32
33
that GMI and the other GMI Subsidiaries indemnify the Company from any income or
franchise tax liabilities of the consolidated group in excess of the $26 million
arising during years ending through December 31, 1993.

The Company, GMI and the other GMI Subsidiaries also have entered
into an Expense Allocation Agreement, which sets forth the methodology for
allocating common expenses as among the parties to the Expense Allocation
Agreement including expenses related to the use of and occupancy costs for the
Company's principal corporate offices in New York City. Pursuant to the Expense
Allocation Agreement, items of common expense are allocated primarily on the
basis of estimates of time spent and space occupied by relevant personnel,
including executive personnel (other than Mr. Guccione), data processing,
accounting, production and sales support and administrative personnel. The
Company pays such combined expenses and allocates to GMI and the Other GMI
Subsidiaries the portions due by such companies. Costs incurred directly by
subsidiaries of the Company solely for their benefit are paid directly by such
companies, as are direct costs incurred by the Other GMI Subsidiaries solely for
their benefit. The amount receivable under the Property and Salary Allocation
Agreement and the Expense Allocation Agreement at December 31, 1999 and 2000 was
$3.0 million and $1.4 million, respectively. The principal shareholder of GMI
has guaranteed the repayment of these amounts. As discussed more fully in Note
6, on March 27, 2000, the Company received a payment of approximately $0.8
million toward this balance through the transfer of the outstanding stock of a
subsidiary of GMI.

In October 1997, Mr. Guccione was granted a loan in the amount of
$1.2 million from a company that had simultaneously entered into an agreement
with the Company to provide services for the Company's pay-per- call business.
The loan was in consideration of Mr. Guccione personally guaranteeing all
material obligations of the Company under the agreement. Payment on the loan may
be demanded, with interest at 9% per annum, no earlier than December 31, 2001.
If the note is repaid in full prior to June 30, 2001, the unpaid principal
amount of the loan is reduced by $500,000.

At December 31, 2000, the Company had a $999,749 loan receivable from
Mr. Guccione, pursuant to a promissory note. Such loan bears interest at 11% per
annum and is due on December 31, 2001.

At December 31, 2000, the Company had a $1.1 million loan receivable
from a foreign company which is principally owned by Mr. Guccione. Such loan
bears no interest, is due on demand and is personally guaranteed by Mr.
Guccione.

Included in prepaid expenses and other current assets as of December
31, 2000 are $0.3 million of receivables from KC Publishing, Inc., a company
owned by the Company's President and Chief Operating Officer.

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.

(a) The following documents are being filed as part of this Report:

(1) See page F-1 for an index of consolidated financial
statements.

(2) See page F-1 for an index of financial statement schedules.

(3) Exhibits:


33
34
Exhibit
No. Description
------- -----------

*3.1 -- Certificate of Incorporation of the Company, filed with
the Secretary of State of Delaware on November 9, 1993.

*3.2 -- By-Laws of the Company.

3.3 -- Amended And Restated Certificate of Incorporation of
the Company, filed with the Secretary of State of Delaware
on March 29, 2001.

*4.1 -- Indenture, dated as of December 21, 1993, between the
Company and IBJ Schroder Bank & Trust Company, as trustee
("Trustee"), containing, as exhibits, specimens of Series
A Notes and Series B Notes.

*4.2 -- Registration Rights Agreement, dated as of December 21,
1993, between the Company and the Underwriters.

*4.3 -- Security Agreement, dated December 21, 1993, between
the Company and Trustee.

*4.4 -- Pledge Agreement, dated December 21, 1993, between the
Company and Trustee.

*4.5 -- Copyright Security Agreement, dated December 21, 1993,
between the Company and Trustee.

*4.6 -- Trademark Security Agreement, dated December 21, 1993,
between the Company and Trustee.

4.7 -- First Supplemental Indenture, dated May 19, 1999, among
the Company, each of the Subsidiary Guarantors and IBJ
Whitehall Bank & Trust, as trustee.

4.8 -- Second Supplemental Indenture, dated March 29, 2001,
among the Company, each of the Subsidiary Guarantors and
The Bank Of New York, as trustee, containing, as exhibits,
specimens of Series C Notes.

4.9 -- Registration Rights Agreement, dated as of March 29,
2001, between the Company and the holders of the Company's
Class A Preferred Stock.

4.10-- Amendment To Security Agreement, dated as of March 29,
2001, among the Company, each of the Subsidiary Grantors
and The Bank Of New York, as collateral agent.

+*10.1-- Distribution Agreement, dated September 19, 1977, among
Curtis Circulation, Penthouse International, Ltd., Forum
International, Ltd., Viva International, Ltd., Penthouse
Photo World, Ltd. and Penthouse Poster Press, Ltd.;
Amendment No. 1, undated; Amendment No. 2, dated September
8, 1982; Amendment No. 3, dated March 18, 1985; and
Amendment No. 4, dated February 1, 1986.


34
35
Exhibit
No. Description
------- -----------

+*10.2-- Printing Agreement, dated April 30, 1980, between
Penthouse International, Ltd. and Meredith Corporation (to
print Penthouse); Amendment, dated October 23, 1986;
Addendum #8, dated November 7, 1986; Amendment, dated
December 8, 1986; Addendum, dated March 20, 1987;
Amendment, dated November 3, 1987; Addendum, dated March
15, 1990; Addendum, dated June 15, 1990; and Amendment and
Extension, dated September 1, 1992.


+*10.3-- Printing Agreement, dated May 13, 1987, between
Penthouse International, Ltd. and Meredith/Burda (to print
Girls of Penthouse); Addendum, dated March 15, 1990;
Addendum, dated June 15, 1990; and Amendment and
Extension, dated September 1, 1992.

+*10.4-- Printing Agreement, dated July 20, 1993, among Hot Talk
Publications, Ltd., Penthouse Letters, Ltd., General Media
International, Inc. and R.R. Donnelley & Sons Co. (to
print Hot Talk and Penthouse Letters).

*10.5-- Warrant Agreement, dated December 21, 1993, between the
Company and Trustee.

*10.6-- Properties and Salary Allocation Agreement, dated
December 21, 1993, among the Company, GMI and Locusts on
the Hudson River Corp.

*10.7-- Expense Allocation Agreement, dated December 21, 1993,
among the Company, GMI and the Other GMI Subsidiaries.

*10.8-- Tax Sharing and Indemnification Agreement, dated
December 21, 1993, among the Company, GMI and the Other
GMI Subsidiaries.

+10.9-- Circulation Subscription Fulfillment Services
Agreement, dated September 15, 1994, between Palm Coast
Data, Ltd., Penthouse International, Ltd., Omni
Publications International, Ltd., Longevity International,
Ltd., Four Wheeler Publishing, Ltd., Stock Car Racing
Publications, Inc., Open Wheel Publications, Inc., Super
Stock Publications, Inc., Forum International, Ltd. and
Variations Publishing International, Ltd.; Amendment,
dated September 16, 1994 (incorporated by reference to
Exhibit 10.14 to the Company's Annual Report on Form 10-K
for the year ended December 31, 1994).

+10.12-- Amendment and Extension by and among R.R. Donnelly & Sons
and General Media International, Inc., General Media,
Inc., General Media Communications, Inc. and General Media
Automotive Group, Inc. (incorporated by reference to
Exhibit 10.1 to the Company's Quarterly Report on Form
10-Q for the quarter ended September 30, 1997).

+10.13-- Printing Contract between Access Printing and General
Media Communications, Inc. (incorporated by reference to
Exhibit 10.1 to the Company's Quarterly Report on
Form-10-Q for the quarter September 30, 1998).


35
36
Exhibit
No. Description
------- -----------
10.14-- Agreement of Lease between M393 Associates LLC and General
Media, Inc. (incorporated by reference to Exhibit 10.2 to
the Company's Quarterly Report on Form-10-Q for the
quarter September 30, 1998).

10.15-- Asset Sale and Purchase Agreement between EMAP Petersen,
Inc. and General Media Automotive Group, Inc. dated as of
February 9, 1999 (incorporated by reference to exhibit
10.21 to the Company's Current Report on Form 8-K dated
March 2, 1999).

12.1-- Computation of ratio of earnings to fixed charges.

21.1-- Subsidiaries of the Company.

- ---------------------

* Previously filed with Registration Statement No. 33-76716 on Form S-4,
and incorporated herein by reference to such Registration Statement.

+ Confidential treatment has been granted with respect to certain
information contained in this exhibit.

(b) Reports on Form 8-K:

No reports on Form 8-K were filed by the Company during the
fourth quarter of 2000.


(c) Exhibits:

See paragraph (a)(3) above for a listing of items filed as
exhibits to this Form 10-K as required by Item 601 of Regulation
S-K.

(d) Financial Statement Schedules:

See page F-1 for an index of financial statement schedules filed
as part of this Form 10-K.


36
37
GENERAL MEDIA, INC. AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL
STATEMENTS AND SCHEDULES




Page


Report of Independent Certified Public Accountants F-2


Financial Statements

Consolidated Balance Sheets, December 31, 1999 and 2000 F-3 - F-4

Consolidated Statements of Operations for the Years
Ended December 31, 1998, 1999 and 2000 F-5

Consolidated Statement of Stockholder Deficiency for the Years
Ended December 31, 1998, 1999 and 2000 F-6

Consolidated Statements of Cash Flows for the Years Ended
December 31, 1998, 1999 and 2000 F-7 - F-8

Notes to Consolidated Financial Statements F-9 - F-24


Report of Independent Certified Public Accountants on Schedule S-1

Schedule II - Valuation and Qualifying Accounts S-2


All other schedules are omitted because they are not applicable or the required
information is contained in the financial statements or notes thereto.


F-1
38
REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


Board of Directors
GENERAL MEDIA, INC. AND SUBSIDIARIES


We have audited the accompanying consolidated balance sheets of General Media,
Inc. (a Delaware corporation and wholly-owned subsidiary of General Media
International, Inc.) and Subsidiaries as of December 31, 1999 and 2000, and the
related consolidated statements of operations, stockholder deficiency and cash
flows for each of the three years in the period ended December 31, 2000. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of General Media,
Inc. and Subsidiaries as of December 31, 1999 and 2000, and the consolidated
results of their operations and their consolidated cash flows for each of the
three years in the period ended December 31, 2000 in conformity with accounting
principles generally accepted in the United States of America.



GRANT THORNTON LLP


New York, New York
March 23, 2001 (except for Note 6, as to which
the date is March 29, 2001)


F-2
39
General Media, Inc. and Subsidiaries

CONSOLIDATED BALANCE SHEETS

December 31,
(amounts in thousands)




ASSETS 1999 2000
------- -------

CURRENT ASSETS
Cash and cash equivalents $ 5,659 $ 6,425
Accounts receivable, net of allowance for
doubtful accounts of $1,122 in 1999
and $1,301 in 2000 6,801 6,220
Inventories 4,523 6,323
Due from affiliated companies 2,996 1,389
Prepaid expenses and other current assets 1,474 1,896
Loan to shareholder 862 1,000
------- -------
Total current assets 22,315 23,253


WORKS OF ART AND OTHER COLLECTIBLES 470 2,270


PROPERTY AND EQUIPMENT - AT COST,
net of accumulated depreciation and amortization 3,372 2,890


OTHER ASSETS
Rent security deposits 1,504 1,562
Loan to affiliated company 1,086 1,086
Deferred debt issuance costs, net 720 165
Deferred subscription acquisition costs, net 397 690
Other 440 896
------- -------
4,147 4,399
------- -------
$30,304 $32,812
======= =======



The accompanying notes are an integral part of these statements.


F-3
40
General Media, Inc. and Subsidiaries

CONSOLIDATED BALANCE SHEETS (CONTINUED)

December 31,
(amounts in thousands)




LIABILITIES AND STOCKHOLDER DEFICIENCY 1999 2000
-------- --------

CURRENT LIABILITIES
Current maturities of Senior Secured Notes $ 51,847 $ 2,943
Accounts payable 12,298 9,799
Accrued retail display allowances 2,233 2,365
Deferred revenue 9,915 10,151
Accrued expenses and other current liabilities 4,688 3,994
Accrued interest - Senior Secured Notes 2,763
Income taxes payable 1,019 964
-------- --------
Total current liabilities 82,000 32,979


SENIOR SECURED NOTES, less current maturities 49,057

UNEARNED REVENUE 2,066 1,702

OTHER LONG-TERM LIABILITIES 1,150 1,223

COMMITMENTS AND CONTINGENCIES

REDEEMABLE WARRANTS 1,791 582

STOCKHOLDER DEFICIENCY
Common stock, $.01 par value; authorized, 1,000,000
shares; issued and outstanding, 475,000 shares 5 5
Capital in excess of par value 2,898 3,071
Accumulated deficit (59,606) (55,807)
-------- --------
(56,703) (52,731)
-------- --------
$ 30,304 $ 32,812
======== ========



The accompanying notes are an integral part of these statements.


F-4
41
General Media, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF OPERATIONS

Year ended December 31,
(amounts in thousands)




1998 1999 2000
--------- -------- --------

Net revenues
Publishing
Newsstand $ 46,179 $ 39,153 $ 40,153
Advertising 26,061 12,583 9,498
Subscription 11,881 7,776 6,901
Other 3,382 2,701 3,322
Entertainment 17,647 16,598 16,127
--------- -------- --------
105,150 78,811 76,001
--------- -------- --------

Operating costs and expenses
Publishing - production, distribution and
editorial 44,095 34,449 29,624
Entertainment - direct costs 2,672 2,494 1,244
Selling, general and administrative 50,523 41,229 32,042
Rent expense from affiliated companies 523 542 540
Depreciation and amortization 1,815 941 714
--------- -------- --------
Total operating costs and expenses 99,628 79,655 64,164
--------- -------- --------

Income (loss) from operations 5,522 (844) 11,837

Other income (expense)
Gain on sale of Automotive Magazines 30,657
Interest expense (9,918) (7,969) (6,865)
Interest income 517 762 495
--------- -------- --------
Income (loss) before provision for income
taxes and extraordinary item (3,879) 22,606 5,467

Provision for income taxes (3,390) (2,239)
--------- -------- --------
Income (loss) before extraordinary
item (3,879) 19,216 3,228
Extraordinary gain from extinguishment of
debt, net of income taxes of $15 in 1999
and $465 in 2000 671 571
--------- -------- --------
NET INCOME (LOSS) $ (3,879) $ 19,887 $ 3,799
========= ======== ========



The accompanying notes are an integral part of these statements.


F-5
42
General Media, Inc. and Subsidiaries

CONSOLIDATED STATEMENT OF STOCKHOLDER DEFICIENCY

Years ended December 31, 1998, 1999 and 2000
(amounts in thousands)




Capital in
Common excess of Accumulated
stock par value deficit Total
----- --------- ------- -----

Balance - December 31, 1997 $ 5 $ 1,418 $(75,214) $(73,791)

Net loss for the year (3,879) (3,879)
Less cash dividend paid (400) (400)
-------- -------- -------- --------

Balance - December 31, 1998 5 1,418 (79,493) (78,070)

Net income for the year 19,887 19,887
Contribution to capital by Parent Company 1,480 1,480
-------- -------- -------- --------

Balance - December 31, 1999 5 2,898 (59,606) (56,703)

Net income for the year 3,799 3,799
Exercise of warrants 173 173
-------- -------- -------- --------

BALANCE - DECEMBER 31, 2000 $ 5 $ 3,071 $(55,807) $(52,731)
======== ======== ======== ========



The accompanying notes are an integral part of this statement.


F-6
43
General Media, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF CASH FLOWS

Year ended December 31,
(amounts in thousands)




1998 1999 2000
-------- -------- -------

Cash flows from operating activities
Net income (loss) $ (3,879) $ 19,887 $ 3,799
-------- -------- -------
Adjustments to reconcile net income (loss) to net
cash provided by (used in) operating activities
Depreciation and amortization 1,815 941 714
Amortization of bond costs 1,168 971 873
Amortization of unearned revenue (1,610) (1,023) (364)
Income taxes reimbursable to affiliated
companies 2,718
Interest on loan to shareholder (95) (77) (95)
Extraordinary gain from extinguishment
of debt (686) (1,036)
Income taxes forgiven by affiliated companies 1,480
Gain on disposition of Automotive Magazine
assets (30,657)
Loss from disposal of property and
equipment 725
Changes in operating assets and liabilities
Accounts receivable 94 895 581
Inventories 439 135 (1,800)
Other current assets 202 1,562 (422)
Other assets (1,564) 1,788 (807)
Accounts payable, accrued expenses and
other current liabilities 3,366 (5,233) (3,061)
Accrued interest on Senior Secured Notes 2,763
Income taxes payable (118) 765 (55)
Deferred revenue 1,781 220 236
Other long-term liabilities 1,150 73
-------- -------- -------
6,203 (27,769) 318
-------- -------- -------

Net cash provided by (used in) operating
activities 2,324 (7,882) 4,117
-------- -------- -------
Cash flows from investing activities
Capital expenditures (2,752) (638) (232)
Proceeds from sale of Automotive Magazines 35,000
Proceeds from office relocation 1,105
-------- -------- -------
Net cash provided by (used in) investing
activities (1,647) 34,362 (232)
-------- -------- -------



F-7
44
General Media, Inc. and Subsidiaries

CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)

Year ended December 31,
(amounts in thousands)




1998 1999 2000
-------- -------- -------

Cash flows from financing activities
Advance to affiliated companies $ (1,465) $ (2,971) $(2,911)
Loan to shareholder (158) (54)
Deferred debt issuance costs (165)
Purchase of Senior Secured Notes (26,600)
Repayments from affiliated companies 470 2,118
Repayment from shareholder 200 11
Dividends paid (400)
-------- -------- -------
Net cash used in financing activities (1,553) (27,253) (3,119)
-------- -------- -------
NET INCREASE (DECREASE) IN CASH
AND CASH EQUIVALENTS (876) (773) 766
Cash and cash equivalents at beginning of year 7,308 6,432 5,659
-------- -------- -------
Cash and cash equivalents at end of year $ 6,432 $ 5,659 $ 6,425
======== ======== =======
Supplemental disclosures of cash flow information:
Cash paid during the year for
Interest $ 8,720 $ 6,996 $ 3,200
Income taxes 118 1,120 236
Supplemental disclosures of cash flow information:
Noncash repayment by affiliated companies $ 470 $ 1,800
Exercise of warrants for stock not yet issued 173



The accompanying notes are an integral part of these statements.


F-8
45
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 1999 and 2000



NOTE 1 - ORGANIZATION AND SUMMARY OF ACCOUNTING POLICIES

General Media, Inc. and Subsidiaries (the "Company"), a wholly-owned
subsidiary of General Media International, Inc. ("GMI"), is a publishing
and entertainment company engaged in the production and sale of men's
magazines, various adult-oriented entertainment products, the licensing of
its trademarks to publishers in foreign countries and for use on various
consumer products and services, and until March 1999, the production and
sale of automotive magazines and an automotive television series. Penthouse
is the most significant trademark of the Publishing segment and is used
extensively in magazine publishing and foreign edition licensing. In
December 1999, the Company launched a new magazine called Mind & Muscle
Power ("Power") which targeted the men's health magazine market. Results
were below expectations and the publication was suspended after the
November 2000 issue. The Company's operations are located primarily in New
York City, and the Company has a broad customer base.

A summary of the significant accounting policies consistently applied in
the preparation of the accompanying consolidated financial statements
follows:

a. Principles of Consolidation

The consolidated financial statements include the accounts of the
Company and all its subsidiaries. All significant intercompany
transactions and balances have been eliminated in consolidation.

b. Revenue Recognition

Sales of magazines for retail distribution are recorded on the on-sale
date of each issue based on an estimate of the revenue for each issue
of the magazine, net of estimated returns. Estimated revenues are
adjusted to actual revenues as actual sales information becomes
available. The Company receives an advance payment from its distributor
at the on-sale date of each issue.

Revenues from advertising are recognized on the on-sale date of each
issue in which the advertising was included.


F-9
46
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 1 (CONTINUED)

Revenues from the sale of magazine subscriptions are recognized over
the term of the subscriptions.

Revenues from the sales of films and videocassettes are recognized in
the period in which the product is shipped. Returns are generally not
material. Revenues from product and trademark licensing are recorded in
the period in which earned.

Revenues from the sale of memberships to the Company's internet site
are recognized over the term of the membership.

Revenues from pay-per-call programs are recorded in the period in which
the calls are made.

c. Inventories

Paper and printing costs are valued at the lower of cost (first-in,
first-out method) or market. Editorials and pictorials are valued at
actual cost. Film and programming costs are the direct cost of
production, less amounts amortized over the expected period of revenue,
generally twelve to eighteen months from the film release date.

d. Works of Art and Other Collectibles

Works of art and other collectibles are carried at lower of cost or
estimated fair value. At December 31, 2000, all works of art and
collectibles are recorded at cost.

e. Deferred Subscription Acquisition Costs

The costs of acquiring subscriptions related to direct response
marketing are deferred and amortized over the life of the
subscriptions, generally twelve months. Amortization of these costs is
done on a cost-pool-by-cost-pool basis over the period during which the
future benefits are expected to be received.

f. Property and Equipment

Property and equipment are stated at cost. Depreciation is provided by
the straight-line method based upon the estimated useful lives of the
assets. Furniture and equipment and computer hardware and software are
depreciated over five years and leasehold improvements are depreciated
over the life of the lease.


F-10
47
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000



NOTE 1 (CONTINUED)

g. Cash Equivalents

The Company considers its money market funds with an original maturity
of three months or less to be cash equivalents.

h. Management Charges

The Company incurs shared common indirect expenses for the benefit of
GMI and affiliated companies, including accounting, personnel, data
processing, employee relations and other administrative services. In
addition, the Company is charged by GMI and its subsidiaries for other
corporate overhead costs, executive compensation and costs which
principally relate to office space, including interest charges and
depreciation. These allocations are based on factors determined by
management of the Company to be appropriate for the particular item,
including estimated relative time commitments of managerial personnel,
relative number of employees and relative square footage of all space
occupied.

In the opinion of management, the results of operations of the Company
reflect all of the Company's costs, including salaries, rent,
depreciation, legal and accounting services and other general and
administrative costs.

i. Concentration of Credit Risk and Fair Value of Financial Instruments

The Company's financial instruments that are exposed to concentrations
of credit risk consist primarily of cash and cash equivalents and trade
accounts receivable. The Company places its cash and temporary cash
investments with high credit quality institutions. In general, such
balances generally exceed the FDIC insurance limit. Management of the
Company provides credit, in the normal course of business, to a
significant number of advertisers in the tobacco, alcohol and adult
entertainment industries. The Company routinely assesses the financial
strength of its customers and newsstand distributors and, as a
consequence, believes that its trade accounts receivable exposure is
limited. The carrying value of financial instruments potentially
subject to valuation risk (principally consisting of cash and cash
equivalents) approximates fair market value. Based upon the quoted
market prices, the fair value of the Company's Senior Secured Notes was
$44,200,000 and $39,000,000 as of December 31, 1999 and 2000,
respectively.


F-11
48
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 1 (CONTINUED)

No customer of the Company accounted for more than ten percent of the
Company's net revenues in 1998, 1999 or 2000, and no part of the
business is dependent upon a single customer or a few customers, the
loss of any one or more of which would have a material adverse effect
on the Company.

j. Use of Estimates

In preparing financial statements in conformity with accounting
principles generally accepted in the United States of America,
management makes estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosures of contingent assets
and liabilities at the date of the financial statements, as well as the
reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

k. Reclassification of Prior Periods

Certain amounts in the 1998 and 1999 financial statements have been
reclassified to conform to the 2000 presentation.


NOTE 2 - LIQUIDITY

The Company sustained losses in prior years that have adversely affected
the Company's liquidity. At December 31, 2000, current liabilities exceeded
current assets by $9,726,000 and in addition the Company had a stockholder
deficiency of $52,731,000.

The Company's cash balance at December 31, 2000 was $6,425,000. In
addition, the Company has successfully implemented several actions during
the year ended December 31, 2000 to achieve profitability and improve cash
flow. These actions have improved the profitability of the Company during
the current year, resulting in income from operations of $11,837,000, net
income of $3,799,000 and positive cash flows from operating activities of
$4,117,000. Further actions are currently under way and planned for the
future to continue the improvement in the Company's profitability and cash
flow. However, there can be no assurance that the management will be
successful in achieving the improvements desired or in maintaining the
Company's current level of profitability.


F-12
49
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 3 - SALE OF AUTOMOTIVE MAGAZINES

On March 2, 1999 (the "Closing Date"), the Company sold substantially all
of the assets, exclusive of net newsstand and advertising accounts
receivable, of its wholly-owned subsidiary, General Media Automotive Group,
Inc. ("GMAG"), to EMAP Petersen, Inc. ("EMAP") for $35,000,000 in cash plus
the assumption of certain liabilities and deferred subscription
liabilities, as defined in the Asset Sale and Purchase Agreement between
EMAP and GMAG dated as of February 9, 1999 (the "Asset Purchase
Agreement"). There are no material relationships between EMAP and the
Company or any of its affiliates, any director or officer of the Company,
or any associate of any such director or officer. The sale price was
subject to an adjustment, that was determined to be $156,000, which is the
amount that net working capital, as defined in the Asset Purchase
Agreement, deviated from $1,500,000. The Company recorded an after-tax gain
of approximately $27,000,000 on the sale.

Under the Indenture, as referred to in Note 6, the Company had 180 days
from the Closing Date to apply the net proceeds to an investment in another
business or capital expenditure or other tangible or long-term assets in
the same or similar line of business as the Company was engaged in on the
date of the Indenture. To the extent that any net proceeds were not so
applied, the remaining amount was to be deemed excess proceeds. Should the
excess proceeds exceed $5,000,000, the Company is required to make an offer
to all bondholders to purchase the maximum principal amount of notes plus
accrued interest that may be purchased from the excess proceeds.

On April 27, 1999, the Company tendered an Offer To Purchase and Consent
Solicitation Agreement (the "Offer") to the registered holders (the
"Noteholders") of the Notes. The Offer solicited consents from Noteholders
for the adoption of certain proposed waivers and amendments to the
Indenture, and solicited the Noteholders consent to the Company's offer to
purchase for cash, on a pro rata basis, $28,000,000 in aggregate principal
amount of the Notes from the proceeds received from the sale of the
Automotive Magazines (the "Sales Proceeds"). The purchase price offered was
$0.95 for each $1.00 in principal amount of Notes tendered and accepted
pursuant to the Offer, plus accrued interest through and including the date
of purchase. The Offer further requested the Noteholders to consent to the
release to the Company for general working capital of approximately
$2,700,000 remaining from the Sales Proceeds, after giving effect to the
purchase of the Notes contemplated in the Offer and costs associated with
the sale of the Automotive Magazines. In May 1999, a majority of the
Noteholders consented to the waivers and amendments to the Indenture and
tendered the full $28,000,000 in principal amount of Notes for purchase by
the Company for cash of $26,600,000. The remaining cash of approximately
$2,700,000 was released to the Company for general working capital
purposes.


F-13
50
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 3 (CONTINUED)

The effect of this Offer was a reduction in Notes outstanding of
$28,000,000, a reduction in interest expense in Fiscal 1999 of
approximately $1,800,000, a net gain of $671,000 on the retirement of the
Notes and a reduction in available cash of approximately $28,000,000. The
gain of $671,000 net of income taxes of $15,000 has been reflected in the
consolidated statements of operations as an extraordinary item.


NOTE 4 - INVENTORIES

Inventories include the following at December 31:



1999 2000
------ ------
(in thousands)

Paper and printing $1,702 $3,432
Editorials and pictorials 2,295 2,271
Film and programming costs 526 620
------ ------
$4,523 $6,323
====== ======



NOTE 5 - PROPERTY AND EQUIPMENT

Property and equipment as of December 31, consist of:



1999 2000
-------- --------
(in thousands)

Furniture and equipment $ 6,364 $ 6,253
Leasehold improvements 1,985 1,871
Computer hardware and software 2,541 2,772
Other 66 66
-------- --------
10,956 10,962
Accumulated depreciation and amortization (7,584) (8,072)
-------- --------
$ 3,372 $ 2,890
======== ========


Depreciation and amortization expense on property and equipment was
$1,198,000, $838,000 and $714,000 for the years ended December 31, 1998,
1999 and 2000, respectively.


F-14
51
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 6 - SENIOR SECURED NOTES

On December 21, 1993, the Company issued $85,000,000 of Senior Secured
Notes (the "Notes") at an issue price equal to 99.387% of the principal
amount of the Notes. The Notes matured on December 31, 2000 and bore
interest at 10-5/8% per annum, which was payable semiannually.

The Company also issued 85,000 common stock purchase warrants to the
purchasers of the Notes and sold to the underwriter at a discount 102,506
warrants (the "Warrants"). The Warrants entitled the holders to purchase in
the aggregate 25,000 shares of the Company's common stock at the exercise
price of $0.01 per share. The Warrants also gave the holders the right to
require the Company to purchase for cash all of the Warrants at their fair
value. The Warrants came due on December 22, 2000. On December 22, 2000,
18,009 of Warrants were converted into 2,401 shares of the Company's Common
Stock and 104,076 Warrants expired without being timely exercised in
accordance with the Warrant agreement. The due date of the remaining 60,421
Warrants held by Noteholders was extended as part of the negotiations for
the refinancing of the Notes. The exercise of the 18,009 Warrants has been
recorded in the accompanying financial statements as a reduction in
redeemable warrants and a contribution to capital of $173,000 as the stock
certificates are in the process of being issued. The expiration of the
104,076 Warrants has been recorded in the accompanying financial statements
as an extraordinary gain from extinguishment of debt of $571,000, net of
income tax of $465,000. At the time of issuance, the Company recorded the
Warrants at fair value determined to be $1,841,000. Debt issuance costs,
consisting of placement agent commissions, and professional and
underwriters' fees totaling approximately $7,141,000 were amortized to
interest expense over seven years.

In July 1995, the Company repurchased $5,000,000 face amount of its
outstanding Senior Secured Notes, including 5,000 warrants, for a total
cash price of $4,050,000. In May 1999, the Company repurchased $28,000,000
face amount of its outstanding Notes for cash of $26,600,000.

The Notes were collateralized by a first priority security interest in all
intellectual property rights (including copyrights and trademarks) and
substantially all other intangible and tangible assets of the Company,
other than accounts receivable, inventory and cash and cash equivalents.

The indenture under the Notes (the "Indenture") contained covenants which,
among other things, (i) restrict the ability of the Company to dispose of
assets, incur indebtedness, create liens and make certain investments, (ii)
require the Company not to exceed a minimum consolidated tangible net worth
deficiency of $81,600,000 and (iii) restrict the Company's ability to pay
dividends unless certain financial performance tests are met. The Company's
subsidiaries, which are guarantors of the Senior Secured


F-15
52
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 6 (CONTINUED)

Notes under the Indenture, however, are permitted to pay intercompany
dividends on their shares of common stock. The ability of the Company and
its subsidiaries to incur additional debt was severely limited by such
covenants. As of December 31, 2000, the Company was in compliance with all
such covenants.

During the first three months of 2000, the Company made nonpermitted
advances of approximately $1,005,000 to GMI that caused noncompliance with
certain covenants of the Indenture. This amount was repaid on March 27,
2000 by a transfer of the outstanding stock of a subsidiary of GMI, whose
net assets have an appraised value of $1,800,000 consisting of works of art
and other collectibles. The remaining balance of $795,000 was applied
against the outstanding receivable from GMI.

On March 29, 2001 (the "Closing Date"), the Company refinanced the Notes.
Under the refinancing agreement, the Company exchanged the $51,507,000 of
principal amount of Notes and any warrants held by Noteholders for new
notes and preferred stock meeting certain specified terms and conditions.

The remaining $493,000 of principal amount of notes that were not exchanged
was retired by payments made to the holders on March 29, 2001.

The new notes will mature on the third anniversary of the closing date of
the refinancing. The new notes will bear interest at a rate of 15% per
annum from and after January 1, 2001 and require amortization payments
ranging from a total of $3.7 million during the first year following the
Closing Date to a total of $6.5 million in the second year following the
Closing Date and $4.6 million in the first three quarters of the third year
following the Closing Date. In addition, further amortization equal to 50%
of excess cash flow in each year will be required. The Company has pledged
substantially all of its assets as collateral for the new notes.

The preferred stock to be issued to exchanging Noteholders carries an
initial liquidation preference of $10 million, provides for "paid-in-kind"
dividends at a 13% per annum rate and is convertible, after two years
following the Closing Date, into 10% of the Company's common stock on a
fully diluted basis in the third year, 12.5% of the Company's common stock
on a fully diluted basis in the fourth year, and 15% of such common stock
on a fully diluted basis during the fifth year. The preferred stock is
mandatorily redeemable by the Company (subject to the aforementioned
conversion rights) at the end of the fifth year. The preferred stock may be
optionally redeemed by the Company at a discount during


F-16
53
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 6 (CONTINUED)

the first and second years following the Closing Date, at redemption prices
of $4 million if redeemed in the first six months, $6 million thereafter in
the first year and $10 million in the second year, and may be optionally
redeemed at increasing premiums during the third, fourth and fifth years,
provided that the new notes are paid in full at or before the time of any
redemption. In addition, the Company has paid a fee equal to 2% of the
principal amount of the Notes held by Noteholders who agreed to the
exchange offer (the "Consenting Holders"), and will reimburse the
Consenting Holders for their legal fees and expenses in connection with the
restructuring.


NOTE 7 - INCOME TAXES

The income tax provision for the year ended December 31 consists of:



1999 2000
------- ------
(in thousands)

Current
Federal 1,519 $1,580
State 1,871 673
Foreign (14)
------ ------
3,390 $2,239
====== ======


The provision for income taxes differs from the amount of income tax
determined by applying the applicable U.S. statutory rate to earnings
before income taxes, as a result of the following:



1999 2000
------ ------

Statutory Federal income tax rate 34.0 % 34.0 %
State taxes, net of Federal income tax 5.6 7.4
Net change in valuation allowance for deferred taxes 7.2 2.2
Utilization of Federal AMT credit carryforward (2.3)
Foreign tax refund (.3)
Utilization of net operating loss carryforwards (31.8)
----- -----
Effective tax rate 15.0 % 41.0 %
===== =====



F-17
54
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 7 (CONTINUED)

Deferred income taxes reflect the impact of temporary differences between
the amounts of assets and liabilities for financial reporting purposes and
the amounts used for income tax purposes. Significant components of the
deferred income tax assets and liabilities at December 31, were as follows:



1999 2000
-------- -----
(in thousands)

Deferred tax assets
Allowance for doubtful accounts $ 449 $ 426
Accrued bonuses 170
Accrued severance 280 130
Federal alternative minimum tax ("AMT") credit
carryforward 275
Contributions carryforwards 105
State alternative minimum tax ("AMT") credit
carryforward 250
Net operating loss carryforwards 32,857
------- -----
Gross deferred tax asset 34,216 726
Deferred tax liabilities
Depreciation (564) (86)
LIFO basis difference (71)
-------- -----
Gross deferred tax liability (635) (86)
-------- -----
Valuation allowance (33,581) (640)
-------- -----
Net deferred tax asset $ -- $ --
======== =====


The Company has established a full valuation allowance with respect to the
future realization of net deferred tax assets due to the uncertainty of the
Company's ability to generate sufficient future taxable income.

The Company and its subsidiaries are included in the consolidated Federal
income tax return of GMI. The provision for income taxes in the
accompanying statements of operations is allocated to the Company from GMI
as if the Company filed separate income tax returns. Since each member of a


F-18
55
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 7 (CONTINUED)

consolidated tax group is jointly and severally liable for Federal income
taxes of the entire group, the Company may be liable for taxes of GMI or
other members of the consolidated group. Under the terms of a Tax Sharing
and Indemnification Agreement (the "Agreement"), the Company is required to
remit income taxes to GMI beginning in the year in which the Company's
Senior Secured Notes are paid to the extent that the Company utilizes the
net operating losses ("NOL's") of GMI to reduce its income tax liabilities.
At January 1, 2000, GMI had available for Federal income tax purposes NOL's
aggregating approximately $90,005,000 which can be used by the Company to
reduce future income taxes, as long as the Company is a member of GMI's
consolidated group, which will expire in tax years ending 2005 to 2018. The
Company's ability to utilize net operating losses may be limited in the
future due to the additional issuance of GMI's common stock or other
changes in control, as defined in the Internal Revenue Code and related
regulations. To the extent that the Company utilizes such NOL's, the
Company is required to pay GMI, within thirty days after the Company pays
the group consolidated tax liability, an amount that would have been paid
in taxes had such NOL's not been available. The Company generated
approximately $6,046,000 of taxable income for the year ended December 31,
2000. The amount of taxes that the Company would have paid to taxing
authorities for the year ended December 31, 2000 had GMI's NOL's not been
made available to the Company was approximately $2,718,000. This amount has
been recorded in the accompanying financial statements as part of the
income tax provision for the period and as a reduction of the amount due
from affiliated companies. The income tax provision for the year ended
December 31, 2000 consists of Federal income taxes of approximately
$1,580,000 and state and local taxes of approximately $673,000, offset by a
tax refund of $14,000 related to one of the Company's foreign subsidiaries.
The extraordinary gain from the extinguishment of debt of $1,036,000 has
been recorded in the accompanying financial statements net of Federal
income taxes of approximately $352,000 and state and local taxes of
approximately $113,000.

The Internal Revenue Service has completed an audit of GMI's Federal income
tax returns for the years ended 1986 through 1990. This audit resulted in a
tax deficiency totaling $35,000 plus interest, which was paid in October
1999. As a result of the audit, the net operating loss carryforward was
reduced by $95,600. GMI's Combined New York State Franchise Tax Returns for
the years 1993 to 1996 are in the process of being audited by The New York
State Department of Taxation and Finance. GMI's management does not expect
a material adverse outcome from this audit. Subsequent years' Federal, New
York State and other tax returns filed by GMI are subject to audit by
governmental authorities.


F-19
56
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 8 - COMMITMENTS AND CONTINGENCIES

Litigation

On January 23, 1997, the Company filed in the United States District Court
for the Southern District of New York an action (the "Action") under the
Racketeer Influenced and Corrupt Organizations Act ("RICO") alleging, among
other things, that certain defendants conspired to defraud the Company by
fraudulently backdating a contract (the "DEC Contract") which awarded
exclusive rights to develop a "live" Penthouse internet site to defendant
Deluxe Entertainment Corp. ("DEC"). On January 24, 1997, DEC served a
demand on the Company for arbitration under the DEC Contract on the issues
of breach and damages. The DEC Contract provides a minimum damage award of
$30,000,000 in addition to incidental, consequential and punitive damages
and compensation for lost profits. In July 1998, the United States District
Court granted DEC's motion for an arbitration, which is scheduled to begin
in California in October 2001. The Company intends to vigorously defend
itself during the arbitration. In the opinion of management, the outcome of
this litigation is not reasonably likely to have a material adverse effect
on the Company's financial position or results of operations.

There are various other lawsuits claiming amounts against the Company. It
is the opinion of the Company's management that the ultimate liabilities,
if any, in the outcome of these cases will not have a material effect on
the Company's financial statements.

Leases

The Company leases office space in several cities under operating leases
expiring at various dates through March 2009. Rent expense under operating
leases was $2,396,000, $1,956,000 and $1,821,000 during the years ended
December 31, 1998, 1999 and 2000, respectively. Minimum lease commitments
are set forth below:



Year ending December 31, (in thousands)

2001 $ 1,856
2002 1,890
2003 1,869
2004 1,864
2005 1,896
Thereafter 6,167
-------
$15,542
=======



F-20
57
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 8 (CONTINUED)

Letter of Credit

In connection with the lease for its corporate office, the Company is
required to maintain a standby letter of credit for approximately
$1,485,000 for the purpose of collateralizing future lease payments. The
letter of credit, which is collateralized by a similar balance in a
restricted cash account included in rent security deposits, will be reduced
annually in accordance with the lease agreement, but will be required to
remain open throughout the life of the lease.

Employee Benefit Plan

The Company's employees may participate in a GMI-sponsored employee
profit-sharing and deferred compensation 401(k) benefit plan. The plan
covers substantially all employees and permits employees to defer up to 15%
of their salary up to statutory maximums. The plan also provides for GMI
and the Company to make contributions to a profit-sharing fund solely at
GMI's or the Company's discretion. There were no Company contributions to
the plan for the years ended December 31, 1998, 1999 and 2000.


NOTE 9 - UNEARNED REVENUE

During 1994 and 1995, the Company received amounts aggregating $1,000,000
and $3,000,000, respectively, relating to two distribution agreements for
the Company's products. The advance in 1994 of $1,000,000 represents an
incentive to sign a ten-year agreement with a distributor covering the
foreign distribution of the Company's magazines. The other advance,
totaling $3,000,000, represents an incentive to sign a ten-year agreement
with the distributor covering domestic distribution of the Company's
magazines. These incentive advances are being recognized as revenue on a
straight-line basis over the term of the related contract.

During 1999, the Company received amounts aggregating $900,000 and
$100,000, respectively, relating to two licensing agreements for domestic
sales of the Company's digital video disc ("DVD") versions of its video
products. The $900,000 advance represents an incentive to sign a seven-year
agreement with a distributor covering domestic distribution of the DVD
versions of the Company's video products. This advance is being recognized
as revenue on a straight-line basis over the term of the agreement. The
other advance, totaling $100,000, represents an incentive to sign a
seven-year agreement with a distributor covering domestic distribution of
the DVD version of a full-length movie owned by the Company. This advance
is being recognized as revenue as the Company's products are sold through
the distributor.


F-21
58
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 9 (CONTINUED)

During 2000, the Company received an advance in the amount of $500,000
which represents an incentive to sign a seven-year agreement with a
distributor covering foreign distribution of the DVD versions of the
Company's video products and worldwide distribution of the videocassette
versions of the Company's video products. This advance is being recognized
as revenue as the Company's products are sold through the distributor.


NOTE 10 - RELATED PARTIES

Included in the accompanying statements of operations are allocated
expenses for use by the Company of facilities owned by affiliated
companies. Rent expense payable to affiliated companies was $523,000,
$542,000 and $540,000 for the years ended December 31, 1998, 1999 and 2000,
respectively.

On November 26, 1993, the Company entered into a Property and Salary
Allocation Agreement (the "Agreement") with GMI and an affiliate of GMI,
which allows the Company to be charged for the cost of utilizing facilities
owned by GMI and an affiliate of GMI. The charges are based upon an
estimate of the portion of the executive offices used by the Company and
the cost of utilizing comparable facilities as determined by the
nonemployee members of the Board of Directors of the Company.

The Agreement also allows for the Company to be charged for salaries of the
Chairman of the Board and the previous Vice Chairman of the Board of the
Company, which are paid by GMI. The amount of salary charged to the Company
is based upon an estimate of the time devoted to Company matters.

On November 26, 1993, the Company entered into an Expense Allocation
Agreement with GMI and its subsidiaries, which requires the Company to pay
certain shared common indirect expenses. GMI and its subsidiaries are
required to reimburse the Company, within 60 days after each quarter-end,
for any payments made by the Company on its behalf. The amount of shared
common indirect expenses charged to GMI and its subsidiaries is based upon
factors determined by management of the Company to be appropriate for the
particular item, including relative time commitments, relative number of
employees and square footage of space occupied. The amount receivable under
the Property and Salary Allocation Agreement and the Expense Allocation
Agreement at December 31, 1999 and 2000 was $2,996,000 and $1,389,000,
respectively. The principal shareholder of GMI has guaranteed the repayment
of these amounts. As discussed more fully in Note 6, on March 27, 2000, the
Company received a payment of approximately $795,000 toward this balance
through the transfer of the outstanding stock of a subsidiary of GMI whose
net assets consist of works of art and other collectibles.


F-22
59
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 10 (CONTINUED)

The Company has an unsecured loan receivable from an entity which is owned
by GMI's principal shareholder. The loan amounted to $1,086,000 at December
31, 1999 and 2000. The loan is due on demand, bears no interest and is
guaranteed by GMI's principal shareholder.

In October 1997, GMI's principal shareholder was granted a loan in the
amount of $1,200,000 from a company that had simultaneously entered into an
agreement with the Company to provide services for the Company's
pay-per-call business. The loan was in consideration of GMI's principal
shareholder personally guaranteeing all material obligations of the Company
under the agreement. The loan is payable in full, with interest at 9% per
annum, no earlier than December 31, 2001. If the note is repaid in full
prior to June 30, 2001, the unpaid principal amount of the loan is reduced
by $500,000.

The Company had $862,000 and $1,000,000 of loans receivable as of December
31, 1999 and 2000, respectively, from GMI's principal shareholder, pursuant
to a promissory note. Such loan bears interest at 11% per annum and is due
on December 31, 2001.

Included in prepaid expenses and other current assets as of December 31,
2000 are $254,000 of receivables from KC Publishing, Inc., a company owned
by the Company's President and Chief Operating Officer.


NOTE 11 - SEGMENT INFORMATION

The Company is currently engaged in activities in two industry segments:
publishing and entertainment. The publishing segment of the Company is
engaged in the publication of Penthouse magazine and four affiliate
magazines (the "Affiliate Publications" and, together with Penthouse
magazine, the "Men's Magazines"), the licensing of the Company's trademarks
to publishers in foreign countries and for use on various consumer products
and services and until March 1999, the publication of four specialty
automotive magazines: Four Wheeler, Stock Car Racing, Open Wheel, and Drag
Racing Monthly (the "Automotive Magazines") and, until October 2000, the
publication of Mind and Muscle Power Magazine. The entertainment segment of
the Company provides a number of adult-oriented entertainment products and
services, including pay-per-call telephone lines, videocassettes, digital
video discs, pay-per-view programming and the sale of memberships to the
Company's internet site and advertising revenue from banners posted on the
internet site.


F-23
60
General Media, Inc. and Subsidiaries

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)

December 31, 1999 and 2000


NOTE 11 (CONTINUED)



Corporate and
Entertain- Reconciling
Publishing ment Items Consolidated
---------- ---- ----- ------------
(in thousands)

2000
REVENUES FROM CUSTOMERS $59,874 $16,127 $ 76,001
DEPRECIATION AND AMORTIZATION 602 112 714
INCOME (LOSS) FROM OPERATIONS 14,424 9,888 $ (12,475) 11,837
INTEREST EXPENSE 461 6,404 6,865
SEGMENT PROFIT 13,963 9,888 (18,384) 5,467
EXTRAORDINARY GAIN, NET OF
INCOME TAXES 571 571
SEGMENT ASSETS 17,537 1,328 13,947 32,812
CAPITAL EXPENDITURES 153 79 232

1999
Revenues from customers $62,213 $16,598 $ 78,811
Depreciation and amortization 664 277 941
Income (loss) from operations 5,594 8,389 $ (14,827) (844)
Interest expense 300 7,669 7,969
Segment profit 35,951 8,389 (21,734) 22,606
Extraordinary gain, net of
income taxes 671 671
Segment assets 17,059 1,452 11,793 30,304
Capital expenditures 610 28 638

1998
Revenues from customers $87,503 $17,647 $ 105,150
Depreciation and amortization 1,533 282 1,815
Income (loss) from operations 13,754 9,743 $ (17,975) 5,522
Interest expense 240 9,678 9,918
Segment profit 13,514 9,743 (27,136) (3,879)
Segment assets 27,482 1,352 13,114 41,948
Capital expenditures 2,570 182 2,752


The loss from operations in the Corporate and Reconciling Items column
represents corporate administrative expenses such as executive, human
resources, finance and accounting, management information systems, and
costs related to the operation of the corporate and executive offices.
Corporate and reconciling items included in segment assets include all
cash, deferred debt issuance costs, loan to shareholder and loan to
affiliated company.

The market for the Company's product is worldwide; however, over 90% of the
Company's revenue is derived from U.S.-based sources.


F-24
61
REPORT OF INDEPENDENT CERTIFIED
PUBLIC ACCOUNTANTS ON SCHEDULE


Board of Directors
GENERAL MEDIA, INC. AND SUBSIDIARIES


In connection with our audits of the consolidated financial statements of
General Media, Inc. and Subsidiaries, referred to in our report dated March 23,
2001 (except for Note 6, as to which the date is March 29, 2001), we have also
audited Schedule II as of December 31, 1998, 1999 and 2000, and for each of the
three years in the period ended December 31, 2000. In our opinion, this schedule
presents fairly, in all material respects, the information set forth therein.



GRANT THORNTON LLP


New York, New York
March 23, 2001


S-1
62
General Media, Inc. and Subsidiaries

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

Years ended December 31, 2000, 1999 and 1998
(amounts in thousands)




Column A Column B Column C Column D Column E
-------- --------- -------- -------- --------
Additions
-------------------------
Charged to
Balance at Charged to other Balance at
beginning costs and accounts - Deductions - end of
Description of year expenses describe describe year
----------- ---------- -------- -------- -------- ----

YEAR ENDED DECEMBER 31, 2000
ALLOWANCE FOR DOUBTFUL ACCOUNTS $1,122 $ 427 $ 248 (a) $1,301
====== ====== ====== =====

Year ended December 31, 1999
Allowance for doubtful accounts $ 918 $ 724 $ 520 (a) $1,122
====== ====== ====== =====

Year ended December 31, 1998
Allowance for doubtful accounts $ 951 $2,961 $2,994 (a) $ 918
====== ===== ===== ======



(a) Accounts written off, net of recoveries.


S-2
63
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.


GENERAL MEDIA, INC.



By: /s/ Robert C. Guccione March 30, 2001
--------------------------------------------------------
Robert C. Guccione,
Chairman of the Board, Chief Executive Officer
and Publisher
(Principal Executive Officer)


By: /s/ John D. Orlando March 30, 2001
--------------------------------------------------------
John D. Orlando,
Senior Vice President-
Chief Financial Officer
(Principal Financial Officer and
Principal Accounting Officer)


Pursuant to the requirements of the Securities Exchange Act of 1934,
this Report has been signed below by the following persons on behalf of the
Registrant in the capacities and on the dates indicated.



Signature Title Date
--------- ----- ----

/s/ Robert C. Guccione Chairman of the Board, Chief Executive March 30, 2001
- -------------------------- Officer, Publisher and Director
Robert C. Guccione

/s/ John C. Prebich President and Chief Operating March 30, 2001
- ---------------------------- Officer and Director
John C. Prebich

/s/ Nina Guccione Executive Vice President, Assistant March 30, 2001
- -------------------------- Secretary and Director
Nina Guccione


/s/ John D. Orlando Senior Vice President- Chief Financial March 30, 2001
- -------------------------- Officer and Director
John D. Orlando


/s/ William F. Marlieb Director March 30, 2001
- ---------------------------
William F. Marlieb


/s/ John L. Decker Director March 30, 2001
- ---------------------------
John L. Decker


/s/ Phyllis Schwebel Director March 30, 2001
- ---------------------------
Phyllis Schwebel


/s/ Jerry Siano Director March 30, 2001
- ---------------------------
Jerry Siano



S-3
64
EXHIBIT INDEX




Exhibit Sequential
No. Description Numbering
------- ----------- ---------

*3.1-- Certificate of Incorporation of the Company, filed
with the Secretary of State of Delaware on November
9, 1993.

*3.2-- By-Laws of the Company.

3.3-- Amended And Restated Certificate of Incorporation
of the Company, filed with the Secretary of State of
Delaware on March 29, 2001.

*4.1-- Indenture, dated as of December 21, 1993, between
the Company and IBJ Schroder Bank & Trust Company, as
trustee ("Trustee"), containing, as exhibits,
specimens of Series A Notes and Series B Notes.

*4.2-- Registration Rights Agreement, dated as of
December 21, 1993, between the Company and the
Underwriters.

*4.3-- Security Agreement, dated December 21, 1993,
between the Company and Trustee.

*4.4-- Pledge Agreement, dated December 21, 1993, between
the Company and Trustee.

*4.5-- Copyright Security Agreement, dated December 21,
1993, between the Company and Trustee.

*4.6-- Trademark Security Agreement, dated December 21,
1993, between the Company and Trustee.

4.7-- First Supplemental Indenture, dated as of May,
1999, among the Company, each of the Subsidiary
Guarantors and IBJ Whitehall Bank & Trust, as
trustee.

4.8-- Second Supplemental Indenture, dated as of March
29, 2001, among the Company, each of the Subsidiary
Guarantors and The Bank Of New York, as trustee,
containing, as exhibits, specimens of Series C Notes.

4.9-- Registration Rights Agreement, dated as of March
29, 2001, between the Company and the holders of the
Company's Class A Preferred Stock.

4.10-- Amendment To Security Agreement, dated as of March
29, 2001, among the Company, each of the Subsidiary
Grantors and The Bank Of New York, as collateral
agent.






i
65


Exhibit Sequential
No. Description Numbering
------- ----------- ---------

+*10.1-- Distribution Agreement, dated September 19, 1977,
among Curtis Circulation, Penthouse International,
Ltd., Forum International, Ltd., Viva International,
Ltd., Penthouse Photo World, Ltd. and Penthouse
Poster Press, Ltd.; Amendment No. 1, undated;
Amendment No. 2, dated September 8, 1982; Amendment
No. 3, dated March 18, 1985; and Amendment No. 4,
dated February 1, 1986.

+*10.2-- Printing Agreement, dated April 30, 1980, between
Penthouse International, Ltd. and Meredith
Corporation (to print Penthouse); Amendment, dated
October 23, 1986; Addendum #8, dated November 7,
1986; Amendment, dated December 8, 1986; Addendum,
dated March 20, 1987; Amendment, dated November 3,
1987; Addendum, dated March 15, 1990; Addendum, dated
June 15, 1990; and Amendment and Extension, dated
September 1, 1992.

+*10.3-- Printing Agreement, dated May 13, 1987, between
Penthouse International, Ltd. and Meredith/Burda (to
print Girls of Penthouse); Addendum, dated March 15,
1990; Addendum, dated June 15, 1990; and Amendment
and Extension, dated September 1, 1992.

+*10.4-- Printing Agreement, dated July 20, 1993, among Hot
Talk Publications, Ltd., Penthouse Letters, Ltd.,
General Media International, Inc. and R.R. Donnelley
& Sons Co. (to print Hot Talk and Penthouse Letters).

*10.5-- Warrant Agreement, dated December 21, 1993,
between the Company and Trustee.

*10.6-- Properties and Salary Allocation Agreement, dated
December 21, 1993, among the Company, GMI and Locusts
on the Hudson River Corp.

*10.7-- Expense Allocation Agreement, dated December 21,
1993, between the Company, GMI and the Other GMI
Subsidiaries.

*10.8-- Tax Sharing and Indemnification Agreement, dated
December 21, 1993, among the Company, GMI and the
Other GMI Subsidiaries.



ii
66


Exhibit Sequential
No. Description Numbering
------- ----------- ---------

+10.9-- Circulation Subscription Fulfillment Services
Agreement, dated September 15, 1994, between Palm
Coast Data, Ltd., Penthouse International, Ltd., Omni
Publications International, Ltd., Longevity
International, Ltd., Four Wheeler Publishing, Ltd.,
Stock Car Racing Publications, Inc., Open Wheel
Publications, Inc., Super Stock Publications, Inc.,
Forum International, Ltd. and Variations Publishing
International, Ltd.; Amendment, dated September 16,
1994 (incorporated by reference to Exhibit 10.14 to
the Company's Annual Report on Form 10-K for the year
ended December 31, 1994).

+10.12-- Amendment and Extension by and among R.R. Donnelly &
Sons and General Media International, Inc., General
Media, Inc., General Media Communications, Inc. And
General Media Automotive Group, Inc. (incorporated by
reference to Exhibit 10.1 to the Company's Quarterly
Report on Form 10-Q for the quarter ended September
30, 1997).

+10.13-- Printing Contract between Access Printing and General
Media Communications, Inc. (incorporated by reference
to Exhibit 10.1 to the Company's Quarterly Report on
Form 10-Q for the quarter ended September 30, 1998).

10.14-- Agreement of Lease between M393 Associates LLC and
General Media, Inc. (incorporated by reference to
Exhibit 10.2 to the Company's Quarterly Report on
Form 10-Q for the quarter ended September 30, 1998).

10.15-- Asset Sale and Purchase Agreement between EMAP
Petersen, Inc. and General Media Automotive Group,
Inc. dated as of February 9, 1999 (incorporated by
reference to Exhibit 10.21 to the Company's Current
Report on Form 8-K dated March 2, 1999).

12.1-- Computation of ratio of earnings to fixed charges.

21.1-- Subsidiaries of the Company.



- ----------

* Previously filed with Registration Statement No. 33-76176 on Form S-4, and
incorporated herein by reference to such Registration Statement.

+ Confidential treatment has been granted with respect to certain information
contained in this exhibit.


iii