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SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2000

Commission File Number: 0-24724

HEARTLAND FINANCIAL USA, INC.
(Exact name of Registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)

42-1405748
(I.R.S. Employer identification number)

1398 Central Avenue, Dubuque, Iowa 52001
(Address of principal executive offices) (Zip Code)

(319) 589-2100
(Registrant's telephone number, including area code)


Securities registered pursuant to Section 12(g) of the Act:


None
(Title of Exchange Class)


None
(Name of Each Exchange on which Registered)


Common Stock $1.00 par value
(Title of Class)



Indicate by check mark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the Registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes No X

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of Registrant's knowledge,
in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this
Form 10-K. (X)

The index to exhibits follows the signature page.

As of March 21, 2001, the Registrant had issued and outstanding
9,618,210 shares of the Registrant's Common Stock. The aggregate
market value of the voting stock held by non-affiliates of the
Registrant as of March 21, 2001, was $92,665,730.* Such figures
include 733,786 shares of the Registrant's Common Stock held in a
fiduciary capacity by the Trust Department of the Dubuque Bank &
Trust Company, a wholly-owned subsidiary of the Registrant.

* Based on the last reported price of an actual transaction in
Registrant's Common Stock on March 21, 2001, and reports of
beneficial ownership filed by directors and executive officers of
Registrant and by beneficial owners of more than 5% of the
outstanding shares of Common Stock of Registrant; however, such
determination of shares owned by affiliates does not constitute
an admission of affiliate status or beneficial interest in shares
of Registrant's Common Stock.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement for the 2001 Annual Meeting of
Stockholders are incorporated by reference into Part III.

HEARTLAND FINANCIAL USA, INC.
Form 10-K Annual Report
Table of Contents
Part I

Item 1. Business
A. General Description
B. Market Areas
C. Competition
D. Employees
E. Accounting Standards
F. Supervision and Regulation
G. Governmental Monetary Policy and Economic Conditions

Item 2. Properties
Item 3. Legal Proceedings
Item 4. Submission of Matters to a Vote of
Security Holders

Part II

Item 5. Market for Registrant's Common Equity and
Related Stockholder Matters
Item 6. Selected Financial Data
Item 7. Management's Discussion and Analysis of
Financial Condition and Results of Operations
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements with Accountants
on Accounting and Financial Disclosure

Part III

Item 10. Directors and Executive Officers of the
Registrant
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners
and Management
Item 13. Certain Relationships and Related Transactions

Part IV

Item 14. Exhibits, Financial Statement Schedules and
Reports on Form 8-K

PART I.

ITEM 1.

BUSINESS

A. GENERAL DESCRIPTION

Heartland Financial USA, Inc. ("Heartland"), reincorporated in
the state of Delaware in 1993, is a multi-bank holding company
registered under the Bank Holding Company Act of 1956, as amended
("BHCA"). Heartland has five bank subsidiaries in the states of
Iowa, Wisconsin, Illinois and New Mexico and one federal savings
bank subsidiary in Iowa (collectively, the "Bank Subsidiaries").
All six Bank Subsidiaries are members of the Federal Deposit
Insurance Corporation ("FDIC"). Dubuque Bank and Trust Company,
Dubuque, Iowa, ("DB&T") is chartered under the laws of the State
of Iowa and has two wholly-owned subsidiaries: DB&T Insurance,
Inc. ("DB&T Insurance"), a multi-line insurance agency and DB&T
Community Development Corp. ("DB&T Development"), majority owner
of a senior housing project. Galena State Bank and Trust
Company, Galena, Illinois, ("GSB") and Riverside Community Bank,
Rockford, Illinois, ("RCB") are chartered under the laws of the
State of Illinois. First Community Bank, FSB, Keokuk, Iowa,
("FCB") is a federal savings association organized under the laws
of the United States. Wisconsin Community Bank, Cottage Grove,
Wisconsin, ("WCB") is chartered under the laws of the State of
Wisconsin and has one subsidiary, DBT Investment Corporation
("DBT Investment"), an investment management company. New Mexico
Bank & Trust, Albuquerque, New Mexico, ("NMB") is chartered under
the laws of the state of New Mexico. The Bank Subsidiaries
operate 29 banking locations in Iowa, Illinois, Wisconsin and New
Mexico. Heartland has four non-bank subsidiaries. Citizens
Finance Co. ("Citizens") is a consumer finance company. ULTEA,
Inc. ("ULTEA") is a fleet leasing company headquartered in
Madison, Wisconsin. Keokuk Bancshares, Inc. ("Keokuk") is an
investment management company. Heartland Capital Trust I is a
special purpose trust subsidiary of Heartland formed for the
purpose of the offering of cumulative capital securities in
October, 1999. All of Heartland's subsidiaries are wholly-owned,
except for NMB, of which Heartland was an 86% owner on December
31, 2000.

The Bank Subsidiaries provide full service retail banking within
Dubuque and Lee Counties in Iowa; within Jo Daviess, Hancock and
Winnebago Counties in Illinois; within Dane, Green, Sheboygan,
Brown, and Eau Claire Counties in Wisconsin; and Bernalillo and
Curry Counties in New Mexico. Deposit products include checking
and other demand deposit accounts, NOW accounts, savings
accounts, money market accounts, certificates of deposit,
individual retirement accounts and other time deposits. The
deposits in the Bank Subsidiaries are insured by the FDIC to the
full extent permitted by law. Loans include commercial and
industrial, agricultural, real estate mortgage, consumer, home
equity, credit cards and lines of credit. Other products and
services include VISA debit cards, automatic teller machines,
safe deposit boxes and trust services. The principal service of
the Bank Subsidiaries consists of making loans to businesses and
individuals. These loans are made at the offices of the Bank
Subsidiaries. The Bank Subsidiaries also engage in activities
that are closely related to banking, including investment
brokerage.

Operating Strategy

Heartland's primary operating strategy is to differentiate the
company as a growing consortium of strong community banks through
community involvement, active boards of directors, local
presidents and local decision-making. As part of the operating
strategy, all directors, officers and employees are encouraged to
maintain a strong ownership interest in Heartland. As of
December 31, 2000, these individuals owned approximately 47% of
Heartland's outstanding common stock.

Management believes that the personal and professional service
that is offered to customers provides an appealing alternative to
the "megabanks" that have resulted from the recent mergers and
acquisitions in the financial services industry. While Heartland
employs a community banking philosophy, management believes that
Heartland's size, combined with the full line of financial
products and services, is sufficient to effectively compete in
the respective market areas. At the same time, management
realizes that to remain price competitive Heartland must manage
expense levels by centralizing the back office support functions
to gain economies of scale. Each of the subsidiaries of
Heartland operates under the direction of its own board of
directors, although Heartland has standard operating policies
regarding asset/liability management, liquidity management,
investment management, lending policies and deposit structure
management.

In order to accomplish these strategic objectives, management has
focused on improving the performance of the existing subsidiaries
while simultaneously pursuing an acquisition and expansion
strategy. With respect to the existing subsidiaries, Heartland
has primarily focused on the following strategies:

- Improving the bank subsidiaries' funding costs by reducing
the levels of higher-cost certificates of deposit, increasing the
percentage of lower-cost transaction accounts such as checking,
savings and money market accounts, emphasizing relationship
banking and capitalizing on cross-selling opportunities;
- Emphasizing the expansion of non-traditional sources of
income, including trust and investment services, consumer finance
and vehicle leasing and fleet management;
- Centralizing back office support functions to enable the
Bank Subsidiaries to operate as efficiently as possible; and
- Continually evaluating new technology and acquiring it
when the expected return justifies the cost.

Acquisition and Expansion Strategy

Heartland's strategy is to diversify both its market area and
asset base while increasing profitability through acquisitions
and through expansion of its current subsidiaries. The goal is
to expand through the acquisition of established financial
services organizations, primarily commercial banks or thrifts,
when suitable candidates can be identified and acceptable
business terms negotiated. Heartland has also formed de novo
banking institutions in market areas where management has
identified market potential and management with banking expertise
and philosophy similar to Heartland's. In evaluating expansion
and acquisition opportunities, Heartland has focused on
geographic areas in the Midwest or Southwest with growth
potential.

Heartland continually seeks and evaluates opportunities to
establish branches, loan production offices or other business
facilities as a means of expanding its presence in current or new
market areas. Heartland also looks for opportunities beyond the
Midwest and beyond the categories of community banks and thrifts
when the Heartland board of directors and management believes
that the opportunity will provide a desirable strategic fit
without posing undue risk. Heartland does not currently have any
definitive understandings or agreements for any acquisitions
material to Heartland. However, Heartland will continue to look
for further expansion opportunities.

Lending Activities

General

The Bank Subsidiaries provide a range of commercial and retail
lending services to corporations, partnerships and individuals.
These credit activities include agricultural, commercial,
residential real estate and installment loans, as well as loan
participations and lines of credit.

The Bank Subsidiaries aggressively market their services to
qualified lending customers. Lending officers actively solicit
the business of new companies entering their market areas as well
as long-standing members of the Bank Subsidiaries' respective
business communities. Through professional service and
competitive pricing, the Bank Subsidiaries have been successful
in attracting new lending customers. Heartland also actively
pursues consumer lending opportunities. With convenient
locations, advertising and customer communications, the Bank
Subsidiaries have been successful in capitalizing on the credit
needs of their market areas.

Commercial Loans

The Bank Subsidiaries have a strong commercial loan base and
DB&T, in particular, continues to be a premier commercial lender
in the tri-state area of northeast Iowa, northwest Illinois and
southwest Wisconsin. The Bank Subsidiaries' areas of emphasis
include, but are not limited to, loans to wholesalers, hotel and
real estate developers, manufacturers, building contractors,
business services companies and retailers. The Bank Subsidiaries
provide a wide range of business loans, including lines of credit
for working capital and operational purposes and term loans for
the acquisition of equipment and real estate. Loans may be made
on an unsecured basis where warranted by the overall financial
condition of the borrower. Terms of commercial business loans
generally range from one to five years.

DB&T and WCB have also generated loans that are guaranteed by the
U.S. Small Business Administration, and these entities have been
certified as Preferred Lenders by the agency. Management
believes that making these guaranteed loans helps its local
communities as well as provides Heartland with a source of income
and solid future lending relationships as such businesses grow
and prosper. DB&T is also currently one of the state of Iowa's
top lenders in the "Linked Investment for Tomorrow" program.
This state-sponsored program offers interest rate reductions to
businesses opened by minorities and those in rural areas.

The primary repayment risk for commercial real estate loans is
the failure of the business due to economic events or
governmental regulations outside of the control of the borrower
or lender that negatively impact the future cash flow and market
values of the affected properties. In most cases, the Bank
Subsidiaries have collateralized these loans and/or taken
personal guarantees to help assure repayment.

The Bank Subsidiaries' commercial loans and leases are primarily
made based on the identified cash flow of the borrower and
secondarily on the underlying collateral provided by the
borrower. Credit support provided by the borrower for most of
these loans and leases and the probability of repayment is based
on the liquidation of the pledged collateral and enforcement of a
personal guarantee, if any exists. The primary repayment risks
of commercial loans and leases are that the cash flows of the
borrower may be unpredictable, and the collateral securing these
loans may fluctuate in value.

As the credit portfolios of the Bank Subsidiaries have continued
to grow, several changes have been made in their lending
departments resulting in an overall increase in these
departments' skill levels. Commercial lenders interact with
their respective Boards of Directors each month. Heartland also
utilizes an internal loan review function to analyze credits of
the Bank Subsidiaries and to provide periodic reports to the
respective boards of directors. Management has attempted to
identify problem loans at an early date and to aggressively seek
a resolution of these situations. The result has been a
significantly below average level of problem loans compared to
the Heartland Banks' industry peer groups in recent years.

Agricultural Loans

Agricultural loans are emphasized by DB&T, WCB's Monroe banking
center and NMB's Clovis banking offices due to their
concentration of customers in rural markets. DB&T maintains its
status as one of the largest agricultural lenders in the state of
Iowa. Agricultural loans remain balanced, however, in proportion
to the rest of Heartland's loan portfolio, constituting
approximately 13% of the total loan portfolio at December 31,
2000. In connection with their agricultural lending, all of the
Bank Subsidiaries have remained close to their traditional
geographic market areas. The majority of the outstanding
agricultural operating and real estate loans are within 60 miles
of their main or branch offices.

Agricultural loans, many of which are secured by crops, machinery
and real estate, are provided to finance capital improvements and
farm operations as well as acquisitions of livestock and
machinery. The ability of the borrower to repay may be affected
by many factors outside of the borrower's control including
adverse weather conditions, loss of livestock due to disease or
other factors, declines in market prices for agricultural
products and the impact of government regulations. Payments on
agricultural loans are ultimately dependent on the profitable
operation or management of the farm property securing the loan.

The agricultural loan departments work closely with all of their
customers, including companies and individual farmers, and review
the preparation of budgets and cash flow projections for the
ensuing crop year. These budgets and cash flow projections are
monitored closely during the year and reviewed with the customers
at least once a year. In addition, the Bank Subsidiaries work
closely with governmental agencies, including the Farmers Home
Administration, to assist agricultural customers in obtaining
credit enhancement products such as loan guarantees.

Real Estate Mortgage Loans

Mortgage lending has been a focal point of the Bank Subsidiaries
as each of them continues to build real estate lending business.
As interest rates rose during 1999 and the early months of 2000,
residential mortgage outstandings grew as customers elected to
take three-, five- and seven-year adjustable rate mortgage loans,
which were retained in the loan portfolios. During prior years,
the majority of home loans generated by the Bank Subsidiaries
were sold to government agencies in the secondary mortgage market
with servicing rights retained. Management believes that the
retention of mortgage servicing provides the Bank Subsidiaries
with a relatively steady source of fee income as compared to fees
generated solely from mortgage origination operations. Moreover,
the retention of such servicing rights allows each of the Bank
Subsidiaries to continue to have regular contact with mortgage
customers.

Consumer Lending

The Bank Subsidiaries' consumer lending departments provide all
types of consumer loans including motor vehicle, home
improvement, home equity, student loans, credit cards, signature
loans and small personal credit lines. Consumer loans typically
have shorter terms and lower balances with higher yields as
compared to one- to four-family residential mortgage loans, but
generally carry higher risks of default. Consumer loan
collections are dependent on the borrower's continuing financial
stability, and thus are more likely to be affected by adverse
personal circumstances.

Consumer loan demand is also serviced through Citizens, which
currently serves the consumer credit needs of over 5,000
customers in the three state area of Iowa, Illinois and Wisconsin
from its Dubuque, Iowa, Madison and Appleton, Wisconsin, and
Loves Park, Illinois offices. Citizens typically lends to
borrowers with past credit problems or limited credit histories.
Heartland expects to incur a higher level of credit losses on
Citizens loans as compared to other consumer loans.

Trust Departments

The trust departments for DB&T, GSB and FCB have been providing
trust services to their respective communities for many years.
Trust personnel from DB&T also work with RCB, WCB and NMB
personnel to provide trust services to all Bank Subsidiaries.
Currently, the Bank Subsidiaries have over $622 million of
consolidated assets under management and provide a full
complement of trust and investment services for individuals and
corporations.

The trust department of DB&T is nationally recognized as a
leading provider of socially responsible investment services and
manages investment portfolios for religious and other non-profit
organizations located throughout the United States. The Bank
Subsidiaries' trust departments are also active in the management
of employee benefit and retirement plans in their market areas.
The Bank Subsidiaries have targeted their trust departments as
primary areas for future growth.

Brokerage and Other Services

DB&T contracts with a third-party vendor, Focused Investments
LLC, an affiliate of Wayne Hummer & Co., to operate independent
securities offices at DB&T, GSB and FCB. Focused Investments LLC
offers full-service stock and bond trading, direct investments,
annuities and mutual funds. RCB also contracts with Invest
Financial Corporation to operate an independent securities office
at the main facility.

DB&T Insurance has continued to grow its personal and commercial
insurance lines and the number of independent insurance companies
it represents. DB&T Insurance is a multi-line insurance agency
in the Dubuque area and offers a complete array of vehicle,
property and casualty, life and disability insurance, as well as
commercial lines and tax-free annuities.

B. MARKET AREAS

DB&T is located in Dubuque County, Iowa, which encompasses the
city of Dubuque and a number of surrounding rural communities.
The city of Dubuque is located in northeastern Iowa, on the
Mississippi River, approximately 175 miles west of Chicago,
Illinois, and approximately 200 miles northeast of Des Moines,
Iowa. It is strategically situated at the intersection of the
state borders of Iowa, Illinois and Wisconsin. Based upon the
results of the 2000 census, the city of Dubuque had a total
population of approximately 58,000.

In addition to its main banking office, DB&T has seven branch
offices, all of which are located in the Dubuque County area. As
a subsidiary of DB&T, DB&T Insurance has substantially the same
market area as the parent organization. Citizens also operates
within this market area, and, in addition, offices were opened in
Madison, Wisconsin, during June, 1996, Appleton, Wisconsin,
during August, 1998 and Loves Park, Illinois during February,
1999.

GSB is located in Galena, Illinois, which is less than five miles
from the Mississippi River, approximately 20 miles east of
Dubuque and 155 miles west of Chicago. GSB also has an office in
Stockton, Illinois, and as such, services customers in Jo Daviess
County, Illinois. Based on the 2000 census, the county had a
population of approximately 22,000 people.

FCB's main office is in Keokuk, Iowa, which is located in the
southeast corner of Iowa near the borders of Iowa, Missouri and
Illinois. Due to its location, FCB serves customers in the tri-
county region of Lee County, Iowa, Hancock County, Illinois and
Clark County, Missouri. Lee, Hancock and Clark Counties have
populations of approximately 38,000, 20,000 and 7,400,
respectively. FCB has one branch office in Keokuk and another
branch in the city of Carthage in Hancock County, Illinois.
Keokuk is an industrial community with a population of
approximately 11,000.

RCB is located on the northeast edge of Rockford, Illinois, which
is approximately 75 miles west of Chicago in Winnebago County.
Based on the 2000 census, the county had a population of 278,000
and the city of Rockford had a population of 150,000.

WCB operates one office from its location in Cottage Grove,
Wisconsin, which is approximately 10 miles east of Madison in
Dane County. A branch office was opened in Middleton, a suburb
of Madison, in February, 1998. According to the 2000 census, the
county had a population of 427,000, and the village of Cottage
Grove had a population of 3,800. Wisconsin Business Bank, a
branch of WCB, opened three offices in Sheboygan, DePere and Eau
Claire, Wisconsin during 1999. These three facilities are
located in the northeastern Wisconsin counties of Sheboygan and
Brown and the west central Wisconsin county of Eau Claire with
populations of 113,000, 227,000 and 93,000, respectively,
according to the 2000 census. WCB also acquired the Bank One
Monroe Wisconsin banking center in July of 1999. The city of
Monroe, which is approximately 50 miles southwest of Madison, is
located in Green County in south central Wisconsin. According to
the 2000 census, Monroe had a population of 11,000, and Green
County had a population of 34,000.

NMB operates four offices within Albuquerque, New Mexico in
Bernalillo County. Based upon the 2000 census, the county had a
population of 557,000, and the city had a population of 449,000.
NMB also operates two locations in the New Mexico communities of
Clovis and Melrose, both located in Curry County. Clovis is
located in east central New Mexico, approximately 220 miles from
Albuquerque, 100 miles northwest of Lubbock, Texas and 105 miles
southwest of Amarillo, Texas. Clovis had a population of
approximately 33,000 according to the 2000 census, and Curry
County had a population of 45,000.

C. COMPETITION

Heartland encounters competition in all areas of its business
pursuits. In order to compete effectively, to develop its market
base, to maintain flexibility and to move in pace with changing
economic and social conditions, Heartland continuously refines
and develops its products and services. The principal methods of
competition in the financial services industry are price, service
and convenience.

The Bank Subsidiaries' combined market area is highly
competitive. Many financial institutions based in the
communities surrounding the Bank Subsidiaries actively compete
for customers within Heartland's market area. The Bank
Subsidiaries also face competition from finance companies,
insurance companies, mortgage companies, securities brokerage
firms, money market funds, loan production offices and other
providers of financial services. Under the Gramm-Leach-Bliley
Act of 1999, effective March 11, 2000, securities firms and
insurance companies that elect to become financial holding
companies may acquire banks and other financial institutions.
The Gramm-Leach-Bliley Act may significantly change the
competitive environment in which Heartland and the Bank
Subsidiaries conduct business. The financial services industry
is also likely to become more competitive as further
technological advances enable more companies to provide financial
services. These technological advances may diminish the
importance of depository institutions and other financial
intermediaries in the transfer of funds between parties.

Heartland competes for loans principally through the range and
quality of the services it provides, interest rates and loan
fees. Heartland believes that its long-standing presence in the
community and personal service philosophy enhance its ability to
compete favorably in attracting and retaining individual and
business customers. Heartland actively solicits deposit-oriented
clients and competes for deposits by offering customers personal
attention, professional service and competitive interest rates.

D. EMPLOYEES

At December 31, 2000, Heartland employed 541 full-time equivalent
employees. Heartland places a high priority on staff
development, which involves extensive training, including
customer service training. New employees are selected on the
basis of both technical skills and customer service capabilities.
None of Heartland's employees are covered by a collective
bargaining agreement. Heartland offers a variety of employee
benefits and management considers its employee relations to be
excellent.

E. ACCOUNTING STANDARDS

In June 1998, the Financial Accounting Standards Board ("FASB")
issued Statement of Financial Accounting Standards ("FAS") No.
133, Accounting for Derivative Instruments and Hedging
Activities. In July 1999, the FASB issued FAS 137, Deferring
Statement 133's Effective Date, which defers the effective date
for implementation of FAS 133 by one year, making FAS 133
effective no later than January 1, 2001 for Heartland's financial
statements. In June 2000, the FASB issued FAS No. 138, Accounting
for Certain Derivative Instruments and Certain Hedging
Activities, an amendment of FAS No. 133. Heartland implemented
FAS 133 on January 1, 2001 and determined that there was no
material impact on the consolidated financial statements as a
result of the implementation.

In September 2000, the FASB issued FAS No. 140, Accounting for
the Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities, which replaces FAS 125 (of the
same title). FAS 140 revises certain standards in the accounting
for securitizations and other transfers of financial assets and
collateral, and requires some disclosures relating to
securitization transactions and collateral, but carries over most
of FAS 125's provisions. The collateral and disclosure
provisions of FAS 140 are effective for the December 31, 2000,
financial statements. The other provisions of FAS 140 are
effective for transfers and servicing of financial assets and
extinguishments of liabilities occurring after March 31, 2001.
Heartland does not expect the impact of the revised provisions
will have a material impact on the consolidated financial
statements.

F. SUPERVISION AND REGULATION (dollars in thousands)

General

Financial institutions and their holding companies are
extensively regulated under federal and state law. As a result,
the growth and earnings performance of Heartland can be affected
not only by management decisions and general economic conditions,
but also by the requirements of applicable state and federal
statutes and regulations and the policies of various governmental
regulatory authorities, including the Iowa Superintendent of
Banking (the "Iowa Superintendent"), the Illinois Commissioner of
Banks and Real Estate (the "Illinois Commissioner"), the Division
of Banking of the Wisconsin Department of Financial
Institutions(the "Wisconsin DFI"), the New Mexico Financial
Institutions Division (the "New Mexico Division"), the Office of
Thrift Supervision (the "OTS"), the Board of Governors of the
Federal Reserve System (the "Federal Reserve"), the Federal
Deposit Insurance Corporation (the "FDIC"), the Internal Revenue
Service and state taxing authorities and the Securities and
Exchange Commission (the "SEC"). The effect of applicable
statutes, regulations and regulatory policies can be significant,
and cannot be predicted with a high degree of certainty.

Federal and state laws and regulations generally applicable to
financial institutions, such as Heartland and its subsidiaries,
regulate, among other things, the scope of business, investments,
reserves against deposits, capital levels relative to operations,
the nature and amount of collateral for loans, the establishment
of branches, mergers, consolidations and dividends. The system of
supervision and regulation applicable to Heartland and its
subsidiaries establishes a comprehensive framework for their
respective operations and is intended primarily for the
protection of the FDIC's deposit insurance funds and the
depositors, rather than the shareholders, of financial
institutions.

The following is a summary of the material elements of the
regulatory framework that applies to Heartland and its
subsidiaries. It does not describe all of the statutes,
regulations and regulatory policies that apply to Heartland and
its subsidiaries, nor does it restate all of the requirements of
the statutes, regulations and regulatory policies that are
described. As such, the following is qualified in its entirety by
reference to the applicable statutes, regulations and regulatory
policies. Any change in applicable law, regulations or
regulatory policies may have a material effect on the business of
Heartland and its subsidiaries.

HEARTLAND

General

Heartland, as the sole shareholder of DB&T, GSB, RCB and WCB and
the controlling shareholder of NMB, is a bank holding company.
As a bank holding company, Heartland is registered with, and is
subject to regulation by, the Federal Reserve under the Bank
Holding Company Act, as amended (the "BHCA"). In accordance with
Federal Reserve policy, Heartland is expected to act as a source
of financial strength to the Bank Subsidiaries and to commit
resources to support the Bank Subsidiaries in circumstances where
Heartland might not otherwise do so. Under the BHCA, Heartland
is subject to periodic examination by the Federal Reserve.
Heartland is also required to file with the Federal Reserve
periodic reports of Heartland's operations and such additional
information regarding Heartland and its subsidiaries as the
Federal Reserve may require.

Heartland's ownership of FCB makes Heartland a savings and loan
holding company, as defined in the Home Owners' Loan Act (the
"HOLA"). Although savings and loan holding companies generally
are subject to supervision and regulation by the OTS, companies
that, like Heartland, are both bank holding companies and savings
and loan holding companies are generally exempt from OTS
supervision. Federal law, however, requires the Federal Reserve
to consult with the OTS, as appropriate, in establishing the
scope of a Federal Reserve examination of such holding company,
to provide the OTS, upon request, with copies of Federal Reserve
examination reports and other supervisory information concerning
any such holding company, and to cooperate with the OTS in any
enforcement action against any such holding company if the
conduct at issue involves Heartland's savings association
subsidiary.

Investments and Activities

Under the BHCA, a bank holding company must obtain Federal
Reserve approval before: (i) acquiring, directly or indirectly,
ownership or control of any voting shares of another bank or bank
holding company if, after the acquisition, it would own or
control more than 5% of the shares of the other bank or bank
holding company (unless it already owns or controls the majority
of such shares); (ii) acquiring all or substantially all of the
assets of another bank; or (iii) merging or consolidating with
another bank holding company. Subject to certain conditions
(including certain deposit concentration limits established by
the BHCA), the Federal Reserve may allow a bank holding company
to acquire banks located in any state of the United States
without regard to whether the acquisition is prohibited by the
law of the state in which the target bank is located. In
approving interstate acquisitions, however, the Federal Reserve
is required to give effect to applicable state law limitations on
the aggregate amount of deposits that may be held by the
acquiring bank holding company and its insured depository
institution affiliates in the state in which the target bank is
located (provided that those limits do not discriminate against
out-of-state depository institutions or their holding companies)
and state laws which require that the target bank have been in
existence for a minimum period of time (not to exceed five years)
before being acquired by an out-of-state bank holding company.

The BHCA also generally prohibits Heartland from acquiring direct
or indirect ownership or control of more than 5% of the voting
shares of any company which is not a bank and from engaging in
any business other than that of banking, managing and controlling
banks or furnishing services to banks and their subsidiaries.
This general prohibition is subject to a number of exceptions.
The principal exception allows bank holding companies that have
not received approval to operate as financial holding companies
to engage in, and to own shares of companies engaged in, certain
businesses found by the Federal Reserve to be "so closely related
to banking ... as to be a proper incident thereto." Under
current regulations of the Federal Reserve, this authority would
permit Heartland to engage in a variety of banking-related
businesses, including the operation of a thrift, sales and
consumer finance, equipment leasing, the operation of a computer
service bureau (including software development), and mortgage
banking and brokerage. Eligible bank holding companies that elect
to operate as financial holding companies may engage in, or own
shares in companies engaged in, a wider range of nonbanking
activities, including securities and insurance activities and any
other activity that the Federal Reserve, in consultation with the
Secretary of the Treasury, determines by regulation or order is
financial in nature, incidental to any such financial activity or
complementary to any such financial activity and does not pose a
substantial risk to the safety or soundness of depository
institutions or the financial system generally. The BHCA
generally does not place territorial restrictions on the domestic
activities of non-bank subsidiaries of bank or financial holding
companies. As of the date of this filing, Heartland has not
applied for nor received approval to operate as a financial
holding company.

Federal law also prohibits any person or company from acquiring
"control" of an FDIC-insured depository institution or its
holding company without prior notice to the appropriate federal
bank regulator. "Control" is defined in certain cases as the
acquisition of 10% or more of the outstanding shares of an
institution or holding company.

Capital Requirements

Bank holding companies are required to maintain minimum levels of
capital in accordance with Federal Reserve capital adequacy
guidelines. If capital falls below minimum guideline levels, a
bank holding company, among other things, may be denied approval
to acquire or establish additional banks or non-bank businesses.

The Federal Reserve's capital guidelines establish the following
minimum regulatory capital requirements for bank holding
companies: (i) a risk-based requirement expressed as a
percentage of total risk-weighted assets; and (ii) a leverage
requirement expressed as a percentage of total assets. The risk-
based requirement consists of a minimum ratio of total capital to
total risk-weighted assets of 8%, at least one-half of which must
be Tier 1 capital. The leverage requirement consists of a
minimum ratio of Tier 1 capital to total assets of 3% for the
most highly rated companies, with a minimum requirement of 4% for
all others. For purposes of these capital standards, Tier 1
capital consists primarily of permanent stockholders' equity less
intangible assets (other than certain mortgage servicing rights
and purchased credit card relationships). Total capital consists
primarily of Tier 1 capital plus certain other debt and equity
instruments which do not qualify as Tier 1 capital and a portion
of Heartland's allowance for loan and lease losses.

The risk-based and leverage standards described above are minimum
requirements. Higher capital levels will be required if warranted
by the particular circumstances or risk profiles of individual
banking organizations. For example, the Federal Reserve's capital
guidelines contemplate that additional capital may be required to
take adequate account of, among other things, interest rate risk,
or the risks posed by concentrations of credit, nontraditional
activities or securities trading activities. Further, any
banking organization experiencing or anticipating significant
growth would be expected to maintain capital ratios, including
tangible capital positions (i.e., Tier 1 capital less all
intangible assets), well above the minimum levels.

As of December 31, 2000, Heartland had regulatory capital in
excess of the Federal Reserve's minimum requirements, with a risk-
based capital ratio of 9.90% and a leverage ratio of 7.25%.

Dividends

The Delaware General Corporation Law (the "DGCL") allows
Heartland to pay dividends only out of its surplus (as defined
and computed in accordance with the provisions of the DGCL) or if
Heartland has no such surplus, out of its net profits for the
fiscal year in which the dividend is declared and/or the
preceding fiscal year. Additionally, the Federal Reserve has
issued a policy statement with regard to the payment of cash
dividends by bank holding companies. The policy statement
provides that a bank holding company should not pay cash
dividends which exceed its net income or which can only be funded
in ways that weaken the bank holding company's financial health,
such as by borrowing. The Federal Reserve also possesses
enforcement powers over bank holding companies and their non-bank
subsidiaries to prevent or remedy actions that represent unsafe
or unsound practices or violations of applicable statutes and
regulations. Among these powers is the ability to proscribe the
payment of dividends by banks and bank holding companies.

Federal Securities Regulation

Heartland's common stock is registered with the SEC under the
Securities Act of 1933, as amended, and the Securities Exchange
Act of 1934, as amended (the "Exchange Act"). Consequently,
Heartland is subject to the information, proxy solicitation,
insider trading and other restrictions and requirements of the
SEC under the Exchange Act.

THE BANK SUBSIDIARIES

General

DB&T is an Iowa-chartered bank, the deposit accounts of which are
insured by the FDIC's Bank Insurance Fund ("BIF"). As a BIF-
insured, Iowa-chartered bank, DB&T is subject to the examination,
supervision, reporting and enforcement requirements of the Iowa
Superintendent, as the chartering authority for Iowa banks, and
the FDIC, as administrator of the BIF.

GSB and RCB are Illinois-chartered banks, the deposit accounts of
which are insured by the BIF of the FDIC. As BIF-insured,
Illinois-chartered banks, GSB and RCB are subject to the
examination, supervision, reporting and enforcement requirements
of the Illinois Commissioner, as the chartering authority for
Illinois banks, and the FDIC, as administrator of the BIF.

WCB is a Wisconsin-chartered bank, the deposit accounts of which
are insured by the BIF of the FDIC. As a BIF-insured, Wisconsin-
chartered bank, WCB is subject to the examination, supervision,
reporting and enforcement requirements of the Wisconsin DFI, as
the chartering authority for Wisconsin banks, and the FDIC, as
administrator of the BIF.

NMB is a New Mexico-chartered bank, the deposit accounts of which
are insured by the BIF of the FDIC. As a BIF-insured, New Mexico-
chartered bank, NMB is subject to the examination, supervision,
reporting and enforcement requirements of the New Mexico
Division, as the chartering authority for New Mexico banks, and
the FDIC, as administrator of the BIF.

FCB is a federally chartered savings association, the deposits of
which are insured by the FDIC's Savings Association Insurance
Fund ("SAIF"). As a SAIF-insured, federally chartered savings
association, FCB is subject to the examination, supervision,
reporting and enforcement requirements of the OTS, as the
chartering authority for federal savings associations, and the
FDIC, as administrator of the SAIF.

Deposit Insurance

As FDIC-insured institutions, the Bank Subsidiaries are required
to pay deposit insurance premium assessments to the FDIC. The
FDIC has adopted a risk-based assessment system under which all
insured depository institutions are placed into one of nine
categories and assessed insurance premiums based upon their
respective levels of capital and results of supervisory
evaluations. Institutions classified as well-capitalized (as
defined by the FDIC) and considered healthy pay the lowest
premium while institutions that are less than adequately
capitalized (as defined by the FDIC) and considered of
substantial supervisory concern pay the highest premium. Risk
classification of all insured institutions is made by the FDIC
for each semi-annual assessment period.

During the year ended December 31, 2000, both BIF and SAIF
assessments ranged from 0% of deposits to 0.27% of deposits. For
the semi-annual assessment period beginning January 1, 2001, both
BIF and SAIF assessment rates will continue to range from 0% of
deposits to 0.27% of deposits.

The FDIC may terminate the deposit insurance of any insured
depository institution if the FDIC determines, after a hearing,
that the institution: (i) has engaged or is engaging in unsafe or
unsound practices; (ii) is in an unsafe or unsound condition to
continue operations; or (iii) has violated any applicable law,
regulation, order, or any condition imposed in writing by, or
written agreement with, the FDIC. The FDIC may also suspend
deposit insurance temporarily during the hearing process for a
permanent termination of insurance if the institution has no
tangible capital. Management of Heartland is not aware of any
activity or condition that could result in termination of the
deposit insurance of the Bank Subsidiaries.

FICO Assessments

Since 1987, a portion of the deposit insurance assessments paid
by SAIF members has been used to cover interest payments due on
the outstanding obligations of the Financing Corporation
("FICO"). FICO was created in 1987 to finance the
recapitalization of the Federal Savings and Loan Insurance
Corporation, the SAIF's predecessor insurance fund. As a result
of federal legislation enacted in 1996, beginning as of January
1, 1997, both SAIF members and BIF members became subject to
assessments to cover the interest payments on outstanding FICO
obligations. These FICO assessments are in addition to amounts
assessed by the FDIC for deposit insurance. Between January 1,
2000, and the final maturity of the outstanding FICO obligations
in 2019, BIF members and SAIF members will share the cost of the
interest on the FICO bonds on a pro rata basis. During the year
ended December 31, 2000, the FICO assessment rate for BIF and
SAIF members was approximately 0.02% of deposits.

Supervisory Assessments

All Iowa banks, Illinois banks, Wisconsin banks, New Mexico banks
and federal savings associations are required to pay supervisory
assessments to the Iowa Superintendent, the Illinois
Commissioner, the Wisconsin DFI, the New Mexico Division and the
OTS, respectively, to fund the operations of such agencies. In
general, the amount of such supervisory assessments is based upon
each institution's total assets. During the year ended December
31, 2000, the Bank Subsidiaries paid supervisory assessments
totaling $183.

Capital Requirements

The FDIC has established the following minimum capital standards
for state-chartered insured non-member banks, such as DB&T, GSB,
RCB, WCB and NMB: (i) a leverage requirement consisting of a
minimum ratio of Tier 1 capital to total assets of 3% for the
most highly-rated banks with a minimum requirement of at least 4%
for all others; and (ii) a risk-based capital requirement
consisting of a minimum ratio of total capital to total risk-
weighted assets of 8%, at least one-half of which must be Tier 1
capital. For purposes of these capital standards, Tier 1 capital
and total capital consist of substantially the same components as
Tier 1 capital and total capital under the Federal Reserve's
capital guidelines for bank holding companies (see "--Heartland--
Capital Requirements").

Pursuant to the HOLA and OTS regulations, savings associations,
such as FCB, are subject to the following minimum capital
requirements: a core capital requirement, consisting of a
minimum ratio of core capital to total assets of 3% for savings
associations assigned a composite rating of 1 as of the
association's most recent OTS examination, with a minimum core
capital requirement of 4% of total assets for all other savings
associations; a tangible capital requirement, consisting of a
minimum ratio of tangible capital to total assets of 1.5%; and a
risk-based capital requirement, consisting of a minimum ratio of
total capital to total risk-weighted assets of 8%, at least one-
half of which must consist of core capital. Core capital
consists primarily of permanent stockholders' equity less: (i)
intangible assets other than certain supervisory goodwill,
certain mortgage servicing rights and certain purchased credit
card relationships; and (ii) investments in subsidiaries engaged
in activities not permitted for national banks. Tangible capital
is substantially the same as core capital except that all
intangible assets other than certain mortgage servicing rights
must be deducted. Total capital consists primarily of core
capital plus certain debt and equity instruments that do not
qualify as core capital and a portion of FCB's allowances for
loan and leases losses.

The capital requirements described above are minimum
requirements. Higher capital levels will be required if
warranted by the particular circumstances or risk profiles of
individual institutions. For example, the regulations of the
FDIC and the OTS provide that additional capital may be required
to take adequate account of, among other things, interest rate
risk or the risks posed by concentrations of credit or
nontraditional activities.

During the year ended December 31, 2000, none of the Bank
Subsidiaries was required by its primary federal regulator to
increase its capital to an amount in excess of the minimum
regulatory requirement. As of December 31, 2000, each of the
Bank Subsidiaries exceeded its minimum regulatory capital
requirements, as follows:

Total Risk-Based Leverage Tangible
Capital Ratio Capital Ratio Capital Ratio
---------------- ------------- -------------

DB&T 10.93% 7.94% N/A
GSB 10.91% 7.51% N/A
RCB 10.10% 7.26% N/A
WCB 11.35% 8.39% N/A
NMB 11.41% 8.75% N/A
FCB 11.45% 7.70% 7.76%

Federal law provides the federal banking regulators with broad
power to take prompt corrective action to resolve the problems of
undercapitalized institutions. The extent of the regulators'
powers depends on whether the institution in question is "well
capitalized," "adequately capitalized," "undercapitalized,"
"significantly undercapitalized" or "critically
undercapitalized," in each case as defined by regulation.
Depending upon the capital category to which an institution is
assigned, the regulators' corrective powers include: (i)
requiring the institution to submit a capital restoration plan;
(ii) limiting the institution's asset growth and restricting its
activities; (iii) requiring the institution to issue additional
capital stock (including additional voting stock) or to be
acquired; (iv) restricting transactions between the institution
and its affiliates; (v) restricting the interest rate the
institution may pay on deposits; (vi) ordering a new election of
directors of the institution; (vii) requiring that senior
executive officers or directors be dismissed; (viii) prohibiting
the institution from accepting deposits from correspondent banks;
(ix) requiring the institution to divest certain subsidiaries;
(x) prohibiting the payment of principal or interest on
subordinated debt; and (xi) ultimately, appointing a receiver for
the institution. As of December 31, 2000, each of the Bank
Subsidiaries was well capitalized, as defined by applicable
regulations.

Additionally, institutions insured by the FDIC may be liable for
any loss incurred by, or reasonably expected to be incurred by,
the FDIC in connection with the default of commonly controlled
FDIC insured depository institutions or any assistance provided
by the FDIC to commonly controlled FDIC insured depository
institutions in danger of default. Because Heartland owns more
than 25% of the outstanding stock of each of the Bank
Subsidiaries, the Bank Subsidiaries are deemed to be commonly
controlled.

Dividends

In general, under applicable state law, DB&T, GSB, RCB, WCB and
NMB may not pay dividends in excess of their undivided profits.

OTS regulations require prior OTS approval for any capital
distribution by a savings association that is not eligible for
expedited processing under the OTS's application processing
regulations. In order to qualify for expedited processing, a
savings association must: (i) have a composite examination
rating of 1 or 2; (ii) have a Community Reinvestment Act rating
of satisfactory or better; (iii) have a compliance rating of 1 or
2; (iv) meet all applicable regulatory capital requirements; and
(v) not have been notified by the OTS that it is a problem
association or an association in troubled condition. Savings
associations that qualify for expedited processing are not
required to obtain OTS approval prior to making a capital
distribution unless: (a) the amount of the proposed capital
distribution, when aggregated with all other capital
distributions during the same calendar year, will exceed an
amount equal to the association's year-to-date net income plus
its retained net income for the preceding two years; (b) after
giving effect to the distribution, the association will not be at
least "adequately capitalized" (as defined by OTS regulation); or
(c) the distribution would violate a prohibition contained in an
applicable statute, regulation or agreement with the OTS or the
FDIC or violate a condition imposed in connection with an OTS-
approved application or notice. The OTS must be given prior
notice of certain types of capital distributions, including any
capital distribution by a savings association that, like FCB, is
a subsidiary of a holding company, or by a savings association
that, after giving effect to the distribution, would not be "well-
capitalized" (as defined by OTS regulation).

The payment of dividends by any financial institution or its
holding company is affected by the requirement to maintain
adequate capital pursuant to applicable capital adequacy
guidelines and regulations, and a financial institution generally
is prohibited from paying any dividends if, following payment
thereof, the institution would be undercapitalized. As described
above, each of the Bank Subsidiaries exceeded its minimum capital
requirements under applicable guidelines as of December 31, 2000.
Further, under applicable regulations of the OTS, the FCB may not
pay dividends in an amount which would reduce its capital below
the amount required for the liquidation account established in
connection with the FCB's conversion from the mutual to the stock
form of ownership in 1991. As of December 31, 2000,
approximately $33,959 was available to be paid as dividends to
Heartland by the Bank Subsidiaries. Notwithstanding the
availability of funds for dividends, however, the banking
regulators may prohibit the payment of any dividends by the Bank
Subsidiaries if such payment is deemed to constitute an unsafe or
unsound practice.

Insider Transactions

The Bank Subsidiaries are subject to certain restrictions imposed
by federal law on extensions of credit to Heartland and its
subsidiaries, on investments in the stock or other securities of
Heartland and its subsidiaries and the acceptance of the stock or
other securities of Heartland or its subsidiaries as collateral
for loans. Certain limitations and reporting requirements are
also placed on extensions of credit by the Bank Subsidiaries to
their respective directors and officers, to directors and
officers of Heartland and its subsidiaries, to principal
stockholders of Heartland, and to "related interests" of such
directors, officers and principal stockholders. In addition,
federal law and regulations may affect the terms upon which any
person becoming a director or officer of Heartland or one of its
subsidiaries or a principal stockholder of Heartland may obtain
credit from banks with which one of the Bank Subsidiaries
maintains a correspondent relationship.

Safety and Soundness Standards

The federal banking agencies have adopted guidelines which
establish operational and managerial standards to promote the
safety and soundness of federally insured depository
institutions. The guidelines set forth standards for internal
controls, information systems, internal audit systems, loan
documentation, credit underwriting, interest rate exposure, asset
growth, compensation, fees and benefits, asset quality and
earnings.

In general, the safety and soundness guidelines prescribe the
goals to be achieved in each area, and each institution is
responsible for establishing its own procedures to achieve those
goals. If an institution fails to comply with any of the
standards set forth in the guidelines, the institution's primary
federal regulator may require the institution to submit a plan
for achieving and maintaining compliance. If an institution fails
to submit an acceptable compliance plan, or fails in any material
respect to implement a compliance plan that has been accepted by
its primary federal regulator, the regulator is required to issue
an order directing the institution to cure the deficiency. Until
the deficiency cited in the regulator's order is cured, the
regulator may restrict the institution's rate of growth, require
the institution to increase its capital, restrict the rates the
institution pays on deposits or require the institution to take
any action the regulator deems appropriate under the
circumstances. Noncompliance with the standards established by
the safety and soundness guidelines may also constitute grounds
for other enforcement action by the federal banking regulators,
including cease and desist orders and civil money penalty
assessments.

Branching Authority

Until June 30, 2004, Iowa banks, such as DB&T, have authority
under Iowa law to establish up to three branches at any location
in Iowa, subject to regulatory approval. Beginning July 1, 2004,
Iowa banks may establish any number of branches at any location
in Iowa, still subject to regulatory approval.

Illinois banks, such as GSB and RCB, have authority under
Illinois law to establish branches anywhere in the State of
Illinois, subject to receipt of all required regulatory
approvals. Likewise, under the laws of Wisconsin and New Mexico,
Wisconsin banks and New Mexico banks, respectively, have
statewide branching authority, subject to regulatory approval.

Under the Riegle-Neal Interstate Banking and Branching Efficiency
Act of 1994 (the "Riegle-Neal Act"), both state and national
banks are allowed to establish interstate branch networks through
acquisitions of other banks, subject to certain conditions,
including certain limitations on the aggregate amount of deposits
that may be held by the surviving bank and all of its insured
depository institution affiliates. The establishment of new
interstate branches or the acquisition of individual branches of
a bank in another state (rather than the acquisition of an out-of-
state bank in its entirety) is allowed by the Riegle-Neal Act
only if specifically authorized by state law. The legislation
allowed individual states to "opt-out" of certain provisions of
the Riegle-Neal Act by enacting appropriate legislation prior to
June 1, 1997. The laws of Iowa, Illinois, Wisconsin and New
Mexico permit interstate bank mergers, subject to certain
conditions, including a prohibition against interstate mergers
involving an Iowa, Illinois, Wisconsin or New Mexico bank,
respectively, that has been in existence and continuous operation
for fewer than five years.

Federally chartered savings associations which qualify as
"domestic building and loan associations," as defined in the
Internal Revenue Code, or meet the qualified thrift lender test
(see "-The Bank Subsidiaries -- Qualified Thrift Lender Test")
have the authority, subject to receipt of OTS approval, to
establish or acquire branch offices anywhere in the United
States. If a federal savings association fails to qualify as a
"domestic building and loan association," as defined in the
Internal Revenue Code, and fails to meet the qualified thrift
lender test, the association may branch only to the extent
permitted for national banks located in the savings association's
home state. As of December 31, 2000, FCB qualified as a
"domestic building and loan association," as defined in the
Internal Revenue Code and met the qualified thrift lender test.

State Bank Activities

Under federal law and FDIC regulations, FDIC insured state banks
are prohibited, subject to certain exceptions, from making or
retaining equity investments of a type, or in an amount, that are
not permissible for a national bank. Federal law and FDIC
regulations also prohibit FDIC insured state banks and their
subsidiaries, subject to certain exceptions, from engaging as
principal in any activity that is not permitted for a national
bank or its subsidiary, respectively, unless the bank meets, and
continues to meet, its minimum regulatory capital requirements
and the FDIC determines the activity would not pose a significant
risk to the deposit insurance fund of which the bank is a member.
These restrictions have not had, and are not currently expected
to have, a material impact on the operations of DB&T, GSB, RCB,
WCB or NMB.

Eligible state banks are also authorized to engage, through
"financial subsidiaries," in certain activities that are
permissible for financial holding companies (as described above)
and certain activities that the Secretary of the Treasury, in
consultation with the Federal Reserve, determines is financial in
nature or incidental to any such financial activity. As of the
date of this filing, none of Heartland's state banks has applied
for or received approval to establish any financial subsidiaries.

Qualified Thrift Lender Test

The HOLA requires every savings association to satisfy a
"qualified thrift lender" ("QTL") test. Under the HOLA, a
savings association will be deemed to meet the QTL test if it
either (i) maintains at least 65% of its "portfolio assets" in
"qualified thrift investments" on a monthly basis in nine out of
every 12 months or (ii) qualifies as a "domestic building and
loan association," as defined in the Internal Revenue Code. For
purposes of the QTL test, "qualified thrift investments" consist
of mortgage loans, mortgage-backed securities, education loans,
small business loans, credit card loans and certain other housing
and consumer-related loans and investments. "Portfolio assets"
consist of a savings association's total assets less goodwill and
other intangible assets, the association's business properties
and a limited amount of the liquid assets maintained by the
association pursuant to the prior liquidity requirements of the
HOLA and OTS regulations (see "--The Bank Subsidiaries--Liquidity
Requirements"). A savings association that fails to meet the QTL
test must either convert to a bank charter or operate under
certain restrictions on its operations and activities.
Additionally, within one year following the loss of QTL status,
the holding company for the savings association will be required
to register as, and will be deemed to be, a bank holding company.
A savings association that fails the QTL test may requalify as a
QTL but it may do so only once. As of December 31, 2000, FCB
satisfied the QTL test, with a ratio of qualified thrift
investments to portfolio assets of 72.54%, and qualified as a
"domestic building and loan association," as defined in the
Internal Revenue Code.

Liquidity Requirements

In 2000, OTS regulations required each savings association to
maintain, for each calendar quarter, an average daily balance of
liquid assets (including cash, certain time deposits, bankers'
acceptances, and specified United States Government, state or
federal agency obligations) equal to at least 4% of either: (i)
its liquidity base (i.e., its net withdrawable accounts plus
borrowings repayable in 12 months or less) as of the end of the
preceding calendar quarter; or (ii) the average daily balance of
its liquidity base during the preceding calendar quarter. This
liquidity requirement was changed from time to time by the OTS to
an amount within a range of 4% to 10% of the liquidity base,
depending upon economic conditions and the deposit flows of
savings associations. The OTS also required each savings
association to maintain a higher level of liquidity than the
minimum 4% requirement if the OTS deemed it necessary to ensure
the safe and sound operation of the association. Penalties could
have been imposed for failure to meet liquidity ratio
requirements. As of December 31, 2000, FCB was in compliance
with OTS liquidity requirements, with a liquidity ratio of
14.30%.

The OTS issued an interim final rule, effective March 15, 2001,
eliminating the requirement that each savings association
maintain an average daily balance of liquid assets of at least 4%
of its liquidity base. The change was made to implement a recent
change to the Home Owners' Loan Act. The rule would,
nevertheless, require each savings association and service
corporation to maintain sufficient liquidity to ensure its safe
and sound operation.

Federal Reserve System.

Federal Reserve regulations, as presently in effect, require
depository institutions to maintain non-interest earning reserves
against their transaction accounts (primarily NOW and regular
checking accounts), as follows: for transaction accounts
aggregating $42.8 million or less, the reserve requirement is 3%
of total transaction accounts; and for transaction accounts
aggregating in excess of $42.8 million, the reserve requirement
is $1.284 million plus 10% of the aggregate amount of total
transaction accounts in excess of $42.8 million. The first $5.5
million of otherwise reservable balances are exempted from the
reserve requirements. These reserve requirements are subject to
annual adjustment by the Federal Reserve. The Bank Subsidiaries
are in compliance with the foregoing requirements. The balances
used to meet the reserve requirements imposed by the Federal
Reserve could have been used to satisfy liquidity requirements to
which FCB is subject under the HOLA and OTS regulations.


G. GOVERNMENTAL MONETARY POLICY AND ECONOMIC CONDITIONS

The earnings of Heartland are affected by the policies of
regulatory authorities, including the Federal Reserve System
whose monetary policies have had a significant effect on the
operating results of commercial banks in the past and are
expected to continue to do so in the future. Because of changing
conditions in the economy and in the money markets, as a result
of actions by monetary and fiscal authorities, interest rates,
credit availability and deposit levels may change due to
circumstances beyond the control of Heartland. Future policies
of the Federal Reserve System and other authorities cannot be
predicted, nor can their effect on future earnings be predicted.

ITEM 2.

PROPERTIES

The following table is a listing of the principal operating
facilities of Heartland:

Main Main
Facility Facility Number
Name and Main Square Owned or of
Facility Address Footage Leased Locations
- ---------------- -------- -------- ---------
Banking Subsidiary

DB&T
1398 Central Avenue 59,500 Owned 8
Dubuque, IA 52001

GSB
971 Gear Street 18,000 Owned 3
Galena, IL 61036

RCB
6855 E. Riverside Blvd. 8,000 Owned 3
Rockford, IL 60114

FCB
320 Concert Street 6,000 Owned 3
Keokuk, IA 52632

WCB
580 North Main Street
Cottage Grove, WI 53527 6,000 Owned 6

NMB
320 Gold NW
Albuquerque, NM 87102 11,400 Lease term 6
through 2006

Main
Facility Number
Name and Main Owned or of
Facility Address Leased Locations
- ---------------- -------- ---------

Nonbanking Subsidiaries

Citizens
1275 Main Street Leased
Dubuque, IA 52001 from DB&T 4

ULTEA
2976 Triverton Pike
Madison, WI 53711 Leased 2



The principal offices of Heartland are located in DB&T's main
office.

ITEM 3.

LEGAL PROCEEDINGS

There are no material pending legal proceedings, other than
ordinary routine litigation incidental to the business, to which
Heartland or any of its subsidiaries is a party or of which any
of their property is the subject.

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted during the fourth quarter of 2000 to a
vote of security holders.

PART II
ITEM 5.

MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

Heartland's common stock was held by approximately 886
shareholders of record as of March 21, 2001, and is traded in the
over-the-counter market.

The following table shows, for the periods indicated, the range
of reported prices per share of Heartland's common stock in the
over-the-counter market. These quotations represent inter-dealer
prices without retail markups, markdowns or commissions and do
not necessarily represent actual transactions.

Heartland Common Stock

Calendar Quarter High Low
---- ---
1999:
First $19 1/2 $17 7/8
Second 19 3/4 18 1/4
Third 20 1/2 18 7/8
Fourth 19 3/8 16

2000:
First $18 1/2 $14 7/8
Second 16 1/4 14
Third 15 14
Fourth 14 5/8 12 1/2

Cash dividends have been declared by Heartland quarterly during
the past two years ending December 31, 2000. The following table
sets forth the cash dividends per share paid on Heartland's
common stock for the past two years:


Calendar Quarter
2000 1999
---- ----

First $.09 $.08
Second .09 .08
Third .09 .09
Fourth .09 .09

ITEM 6.
SELECTED FINANCIAL DATA
(Dollars in thousands, except per share data)

For the Years Ended December 31,
2000 1999 1998
----------------------------------

STATEMENT OF INCOME DATA

Interest income $ 104,250 $ 74,154 $ 64,517
Interest expense 59,709 40,849 36,304
---------- ---------- ----------
Net interest income 44,541 33,305 28,213
Provision for loan and
lease losses 3,301 2,626 951
---------- ---------- ----------
Net interest income after
provision for loan and
lease losses 41,240 30,679 27,262
Noninterest income 27,008 25,424 17,297
Noninterest expense 54,446 44,722 31,781
Provision for income taxes 4,216 3,156 3,757
---------- ---------- ----------
Net income $ 9,586 $ 8,225 $ 9,021
========== ========== ==========

PER COMMON SHARE DATA
Net income-basic $ 1.00 $ 0.86 $ 0.95
Net income-diluted 0.98 0.84 0.94
Cash dividends 0.36 .34 .31
Dividend payout ratio 36.15% 39.47% 32.48%
Book value $ 10.00 $ 9.03 $ 8.84
Weighted average shares
outstanding 9,628,038 9,555,194 9,463,313

BALANCE SHEET DATA
Investments and federal
funds sold $ 274,365 $ 213,452 $ 259,964
Total loans and leases,
net of unearned 1,042,096 835,146 590,133
Allowance for loan and lease
losses 13,592 10,844 7,945
Total assets 1,466,387 1,184,147 953,785
Total deposits 1,101,313 869,659 717,877
Long-term obligations 67,681 76,657 57,623
Stockholders' equity 96,146 86,573 84,270

EARNINGS PERFORMANCE DATA
Return on average total assets 0.70% 0.78% 1.01%
Return on average stockholders'
equity 10.69 9.61 11.26
Net interest margin ratio(1) 3.74 3.64 3.58
Earnings to fixed charges:
Excluding interest on deposits 1.82x 2.15x 2.65x
Including interest on deposits 1.23 1.28 1.35

ASSET QUALITY RATIOS
Nonperforming assets to total
assets 0.51% 0.19% 0.28%
Nonperforming loans and leases
to total loans and leases 0.65 0.20 0.30
Net loan and lease charge-offs
to average loans and leases 0.17 0.06 0.07
Allowance for loan and lease
losses to total loans and
leases 1.30 1.30 1.35
Allowance for loan and lease
losses to nonperforming
loans and leases 201.60 657.49 453.74

CAPITAL RATIOS
Average equity to average
assets 6.54% 8.12% 9.01%
Total capital to risk-adjusted
assets 9.90 11.68 12.13
Tier 1 leverage 7.25 8.85 8.58


SELECTED FINANCIAL DATA
(Dollars in thousands, except per share data)

For the Years Ended
December 31,
1997 1996
-----------------------
STATEMENT OF INCOME DATA

Interest income $ 59,261 $ 51,886
Interest expense 31,767 27,644
---------- ----------
Net interest income 27,494 24,242
Provision for loan and lease losses 1,279 1,408
---------- ----------
Net interest income after provision
for loan and lease losses 26,215 22,834
Noninterest income 8,565 7,364
Noninterest expense 22,927 19,507
Provision for income taxes 3,338 2,685
---------- ----------
Net income $ 8,515 $ 8,006
========== ==========
PER COMMON SHARE DATA
Net income-basic $ 0.90 $ 0.85
Net income-diluted 0.89 0.84
Cash dividends .26 .20
Dividend payout ratio 28.96% 23.53%
Book value $ 8.19 $ 7.42
Weighted average shares
outstanding 9,476,342 9,430,018

BALANCE SHEET DATA
Investments and federal funds sold $ 234,666 $ 183,966
Total loans and leases, net of unearned 556,406 484,085
Allowance for loan and lease losses 7,362 6,191
Total assets 852,060 736,552
Total deposits 623,532 558,343
Long-term obligations 43,023 42,506
Stockholders' equity 77,772 70,259

EARNINGS PERFORMANCE DATA
Return on average total assets 1.09% 1.16%
Return on average stockholders' equity 11.59 12.00
Net interest margin ratio (1) 3.89 3.98
Earnings to fixed charges:
Excluding interest on deposits 2.97x 3.38x
Including interest on deposits 1.37 1.39

ASSET QUALITY RATIOS
Nonperforming assets to total assets 0.34% 0.34%
Nonperforming loans and leases
to total loans and leases 0.37 0.41
Net loan and lease charge-offs
to average loans and leases 0.08 0.17
Allowance for loan and lease losses
to total loans and leases 1.32 1.28
Allowance for loan and lease losses
to nonperforming loans and leases 362.30 313.63

CAPITAL RATIOS
Average equity to average assets 9.39% 9.66%
Total capital to risk-adjusted assets 12.71 14.28
Tier 1 leverage 8.76 9.54

(1) Tax equivalent using a 34% tax rate.

ITEM 7.

MANAGEMENT'S DISCUSSION AND ANALYSIS

The following presents management's discussion and analysis of
the consolidated financial condition and results of operations of
Heartland Financial USA, Inc. ("Heartland") as of the dates and
for the periods indicated. This discussion should be read in
conjunction with the Selected Financial Data, Heartland's
Consolidated Financial Statements and the Notes thereto and other
financial data appearing elsewhere in this report. The
consolidated financial statements include the accounts of
Heartland and its subsidiaries. All of Heartland's subsidiaries
are wholly-owned except for New Mexico Bank & Trust, of which
Heartland was an 86% owner on December 31, 2000.

This report contains certain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934,
as amended. Heartland intends such forward-looking statements to
be covered by the safe harbor provisions for forward-looking
statements contained in the Private Securities Reform Act of
1995, and is including this statement for purposes of these safe
harbor provisions. Forward-looking statements, which are based
on certain assumptions and describe future plans, strategies and
expectations of Heartland are generally identifiable by use of
the words "believe", "expect", "intend", "anticipate",
"estimate", "project" or similar expressions. Heartland's
ability to predict results or the actual effect of future plans
or strategies is inherently uncertain. Factors which could have
a material adverse affect on the operations and future prospects
of Heartland and the subsidiaries include, but are not limited
to, changes in interest rates and general economic conditions;
legislative/regulatory changes; monetary and fiscal policies of
the U.S. Government, including policies of the U.S. Treasury and
the Federal Reserve Board; the quality or composition of the loan
or investment portfolios; demand for loan products; deposit
flows; competition; demand for financial services in Heartland's
market areas; Heartland's implementation of new technologies;
Heartland's ability to develop and maintain secure and reliable
electronic systems and changes in accounting principles, policies
and guidelines. These risks and uncertainties should be
considered in evaluating forward-looking statements and undue
reliance should not be placed on such statements. Further
information concerning Heartland and its business, including
additional factors that could materially affect Heartland's
financial results, is included in Heartland's filings with the
Securities and Exchange Commission.

OVERVIEW

Heartland is a diversified financial services holding company
providing full-service community banking through six banking
subsidiaries with a total of 31 banking locations in Iowa,
Illinois, Wisconsin and New Mexico. In addition, Heartland has
separate subsidiaries in the consumer finance, vehicle
leasing/fleet management, insurance agency and investment
management businesses. Heartland's primary strategy is to
balance its focus on increasing profitability with asset growth
and diversification through acquisitions, de novo bank
formations, branch openings and expansion into non-bank
subsidiary activities.

Heartland's results of operations depend primarily on net
interest income, which is the difference between interest income
from interest earning assets and interest expense on interest
bearing liabilities. Noninterest income, which includes service
charges, fees and gains on loans, rental income on operating
leases and trust income, also affects Heartland's results of
operations. Heartland's principal operating expenses, aside from
interest expense, consist of compensation and employee benefits,
occupancy and equipment costs, depreciation on equipment under
operating leases and provision for loan and lease losses.

During 1999, Heartland crossed the one billion dollar mark, as
total assets reached $1.2 billion at the end of the year, an
increase of 24% over year-end 1998 and the largest percentage
increase since 1992. Again in 2000, total assets grew by 24%,
nearly reaching $1.5 billion at year-end 2000. Of particular
note was the significant growth experienced in the loan
portfolio, which increased 42% and 25% during 1999 and 2000,
respectively. Growth in deposits was also substantial during
these years, increasing 21% and 27% during 1999 and 2000,
respectively.

For the past two years, Heartland has invested substantial
resources into the expansion of its franchise and the
diversification of its earnings stream. The 2000 results
continue to reinforce and encourage Heartland's community banking
approach. For 2000, earnings increased $1.361 million or nearly
17% when compared to 1999. Earnings grew to $1.00 per basic
common share and $.98 per diluted common share compared to $.86
and $.84, respectively, recorded during 1999. Return on common
equity was 10.69% and return on assets was .70% for 2000,
compared to 9.61% and .78%, respectively, for the same period in
1999. Exclusive of the amortization on merger-related
intangibles, earnings increased $2.281 million or 26% for the
periods under comparison. Diluted earnings per share, exclusive
of this same amortization expense, increased to $1.13 in 2000
from $.90 in 1999. The improvement in earnings during 2000
resulted from an expansion of net interest income, additional
service charge and fee income and the leveling off of noninterest
expenses.

Net income recorded during 1999 totaled $8.225 million or $.86 on
a basic per common share basis and $.84 on a diluted earnings per
common share basis. During 1998, annual earnings were $9.021
million or $.95 on a basic per common share basis and $.94 on a
diluted per common share basis. Return on common equity was
9.61% and return on assets was .78% for 1999, compared to 11.26%
and 1.01% for 1998, respectively. Earnings declined during the
year, as compared to 1998, primarily as a result of an increased
loan loss provision associated with the strong loan growth
experienced. Additionally, earnings were affected by expenses
incurred to pursue growth initiatives in new and existing
markets, combined with a reduction in the amount of securities
gains realized.

The initiatives undertaken to position Heartland for future
increased earnings included:

New Mexico Bank & Trust was established in Albuquerque, New
Mexico in May of 1998 and subsequently opened three
additional branches during the second and third quarters of
1999. The First National Bank of Clovis was acquired and
subsequently merged into New Mexico Bank & Trust on January
1, 2000. Total assets at New Mexico Bank & Trust reached
$247.8 million at December 31, 2000.

Wisconsin Community Bank was acquired in March of 1997 and
subsequently opened a branch office in Middleton, Wisconsin
in early 1998. Additional offices were opened during 1999
in Sheboygan, Green Bay and Eau Claire, Wisconsin and the
acquisition of Bank One Wisconsin's Monroe branch was
completed in July of 1999. Total assets at this entity went
from $54.0 million at year-end 1998 to $211.4 million on
December 31, 2000.

Riverside Community Bank, Heartland's 1995 de novo bank in
Rockford, Illinois, opened two additional branch locations,
one in July of 1999 and the other in March of 2000. Total
assets at Riverside Community Bank reached $102.7 million at
December 31, 2000.

RESULTS OF OPERATIONS
NET INTEREST INCOME

Net interest income is the difference between interest income
earned on earning assets and interest expense paid on interest
bearing liabilities. As such, net interest income is affected by
changes in the volume and yields on earning assets and the volume
and rates paid on interest bearing liabilities. Net interest
margin is the ratio of tax equivalent net interest income to
average earning assets.

Net interest margin expressed as a percentage of average earning
assets increased to 3.74% during 2000 compared to 3.64% for 1999.
Heartland was able to improve its net interest margin in spite of
a turbulent rate environment and due, in part, to the 49% growth
in demand deposits. Heartland's net interest margin was 3.64% in
1999 compared to 3.58% in 1998. This increase was primarily the
result of a shift in the asset mix on the balance sheet as gross
loans increased from 62% of total assets at December 31, 1998, to
nearly 71% at December 31, 1999.

Net interest income on a fully tax equivalent basis was $45.658,
$34.125 and $28.999 million for 2000, 1999 and 1998,
respectively, an increase of 34% for 2000 and 18% for 1999. These
increases were primarily attributable to the significant growth
in loans and the ability to keep the increase in interest expense
below the growth in interest income.

Heartland continues to manage its balance sheet on a proactive
basis. The following table sets forth certain information
relating to Heartland's average consolidated balance sheets and
reflects the yield on average earning assets and the cost of
average interest bearing liabilities for the years indicated.
Dividing income or expense by the average balance of assets or
liabilities derives such yields and costs. Average balances are
derived from daily balances, and nonaccrual loans are included in
each respective loan category.

ANALYSIS OF AVERAGE BALANCES, TAX EQUIVALENT YIELDS AND RATES (1)
(Dollars in thousands)
For the Year Ended
December 31, 2000

Average
Balance Interest Rate
------- -------- ----
EARNING ASSETS
Securities:
Taxable $ 189,610 $ 11,824 6.24%
Nontaxable (1) 31,026 2,748 8.86
---------- ---------- ------
Total securities 220,636 14,572 6.60
---------- ---------- ------
Interest bearing deposits 5,796 333 5.75
Federal funds sold 16,874 911 5.40
---------- ---------- ------
Loans and leases:
Commercial and commercial
real estate (1) 520,777 45,228 8.68
Residential mortgage 202,429 16,376 8.09
Agricultural and agricultural
real estate (1) 133,043 11,848 8.91
Consumer 118,455 12,625 10.66
Direct financing leases, net 15,027 1,056 7.03
Fees on loans - 2,418 -
Less: allowance for loan
and lease losses (12,984) - -
---------- ---------- ------
Net loans and leases 976,747 89,551 9.17
---------- ---------- ------
Total earning assets 1,220,053 105,367 8.64
---------- ---------- ------
NONEARNING ASSETS
Total nonearning assets 150,345 - -
---------- ---------- ------
TOTAL ASSETS $1,370,398 $ 105,367 7.69%
========== ========== ======
INTEREST BEARING LIABILITIES
Interest bearing deposits:
Savings accounts $ 385,047 $ 13,913 3.61%
Time, $100,000 and over 99,322 6,001 6.04
Other time deposits 400,096 23,281 5.82
Short-term borrowings 169,036 10,188 6.03
Other borrowings 80,426 6,326 7.87
---------- ---------- ------
Total interest bearing
liabilities 1,133,927 59,709 5.27
---------- ---------- ------
NONINTEREST BEARING LIABILITIES
Noninterest bearing deposits 124,117 - -
Accrued interest and other
liabilities 22,681 - -
---------- ---------- ------
Total noninterest bearing
liabilities 146,798 - -
---------- ---------- ------
Stockholders' Equity 89,673 - -
---------- ---------- ------
TOTAL LIABILITIES AND
STOCKHOLDERS' EQUITY $1,370,398 $ 59,709 4.36%
========== ========== ======
Net interest income (1) $ 45,658
==========
Net interest income
to total earning assets (1) 3.74%
======
Interest bearing liabilities
to earning assets 92.94%
==========

(1) Tax equivalent basis is calculated using an effective tax
rate of 34%.

ANALYSIS OF AVERAGE BALANCES, TAX EQUIVALENT YIELDS AND RATES (1)
(Dollars in thousands)
For the Year Ended
December 31, 1999

Average
Balance Interest Rate
------- -------- ----
EARNING ASSETS
Securities:
Taxable $ 200,559 $ 11,113 5.54%
Nontaxable (1) 21,010 1,842 8.77
---------- ---------- ------
Total securities 221,569 12,955 5.85
---------- ---------- ------
Interest bearing deposits 8,176 468 5.72
Federal funds sold 7,741 410 5.30
---------- ---------- ------
Loans and leases:
Commercial and commercial
real estate (1) 365,199 29,790 8.16
Residential mortgage 162,878 12,773 7.84
Agricultural and agricultural
real estate (1) 86,505 7,382 8.53
Consumer 86,132 8,683 10.08
Direct financing leases, net 9,401 659 7.01
Fees on loans - 1,854 -
Less: allowance for loan
and lease losses (9,336) - -
---------- ---------- ------
Net loans and leases 700,779 61,141 8.72
---------- ---------- ------
Total earning assets 938,265 74,974 7.99
---------- ---------- ------
NONEARNING ASSETS
Total nonearning assets 115,757 - -
---------- ---------- ------
TOTAL ASSETS $1,054,022 $ 74,974 7.11%
========== ========== ======
INTEREST BEARING LIABILITIES
Interest bearing deposits:
Savings accounts $ 324,476 $ 10,789 3.33%
Time, $100,000 and over 59,822 3,222 5.39
Other time deposits 312,051 17,169 5.50
Short-term borrowings 111,853 5,630 5.03
Other borrowings 60,490 4,039 6.68
---------- ---------- ------
Total interest bearing
liabilities 868,692 40,849 4.70
---------- ---------- ------
NONINTEREST BEARING LIABILITIES
Noninterest bearing deposits 81,511 - -
Accrued interest and other
liabilities 18,254 - -
---------- ---------- ------
Total noninterest bearing
liabilities 99,765 - -
---------- ---------- ------
Stockholders' Equity 85,565 - -
---------- ---------- ------
TOTAL LIABILITIES AND
STOCKHOLDERS' EQUITY $1,054,022 $ 40,849 3.88%
========== ========== ======
Net interest income (1) $ 34,125
==========
Net interest income
to total earning assets (1) 3.64%
======
Interest bearing liabilities
to earning assets 92.58%
==========

(1) Tax equivalent basis is calculated using an effective tax
rate of 34%.

ANALYSIS OF AVERAGE BALANCES, TAX EQUIVALENT YIELDS AND RATES (1)
(Dollars in thousands)
For the Year Ended
December 31, 1998

Average
Balance Interest Rate
------- -------- ----
EARNING ASSETS
Securities:
Taxable $ 196,206 $ 11,515 5.87%
Nontaxable (1) 20,507 1,716 8.37
---------- ---------- ------
Total securities 216,713 13,231 6.11
---------- ---------- ------
Interest bearing deposits 8,313 386 4.64
Federal funds sold 29,830 1,582 5.30
---------- ---------- ------
Loans and leases:
Commercial and commercial
real estate (1) 249,326 21,523 8.63
Residential mortgage 162,545 12,854 7.91
Agricultural and agricultural
real estate (1) 75,685 6,751 8.92
Consumer 66,138 6,702 10.13
Direct financing leases, net 8,367 625 7.47
Fees on loans - 1,649 -
Less: allowance for loan
and lease losses (7,944) - -
---------- ---------- ------
Net loans and leases 554,117 50,104 9.04
---------- ---------- ------
Total earning assets 808,973 65,303 8.07
---------- ---------- ------
NONEARNING ASSETS
Total nonearning assets 80,317 - -
---------- ---------- ------
TOTAL ASSETS $ 889,290 $ 65,303 7.34%
========== ========== ======
INTEREST BEARING LIABILITIES
Interest bearing deposits:
Savings accounts $ 266,282 $ 9,512 3.57%
Time, $100,000 and over 51,283 2,905 5.66
Other time deposits 282,142 16,228 5.75
Short-term borrowings 78,484 4,076 5.19
Other borrowings 56,137 3,583 6.38
---------- ---------- ------
Total interest bearing
liabilities 734,328 36,304 4.94
---------- ---------- ------
NONINTEREST BEARING LIABILITIES
Noninterest bearing deposits 60,514 - -
Accrued interest and other
liabilities 14,343 - -
---------- ---------- ------
Total noninterest bearing
liabilities 74,857 - -
---------- ---------- ------
Stockholders' Equity 80,105 - -
---------- ---------- ------
TOTAL LIABILITIES AND
STOCKHOLDERS' EQUITY $ 889,290 $ 36,304 4.08%
========== ========== ======
Net interest income (1) $ 28,999
==========
Net interest income
to total earning assets (1) 3.58%
======
Interest bearing liabilities
to earning assets 90.77%
==========

(1) Tax equivalent basis is calculated using an effective tax
rate of 34%.

The following table allocates the changes in net interest income
to differences in either average balances or average rates for
earning assets and interest bearing liabilities. The changes have
been allocated proportionately to the change due to volume and
change due to rate. Interest income is measured on a tax
equivalent basis using a 34% tax rate.

ANALYSIS OF CHANGES IN NET INTEREST INCOME (Dollars in thousands)

For the Year Ended
December 31,
2000 Compared to 1999
Change Due to
Volume Rate Net
--------------------------
EARNING ASSETS/INTEREST INCOME
Securities
Taxable $ (607) $ 1,318 $ 711
Nontaxable 878 28 906
Interest bearing deposits (136) 1 (135)
Federal funds sold 484 17 501
Loans and leases 24,077 4,333 28,410
------- ------ -------
TOTAL EARNING ASSETS 24,696 5,697 30,393

LIABILITIES/INTEREST EXPENSE
Interest bearing deposits
Savings accounts 2,014 1,110 3,124
Time, $100,000 and over 2,127 652 2,779
Other time deposits 4,844 1,268 6,112
Short-term borrowings 2,878 1,680 4,558
Other borrowings 1,331 956 2,287
------- ------- -------
TOTAL INTEREST BEARING
LIABILITIES 13,194 5,666 18,860
------- ------- -------
NET INTEREST INCOME $11,502 $ 31 $11,533
======= ======= =======


ANALYSIS OF CHANGES IN NET INTEREST INCOME (Dollars in thousands)

For the Year Ended
December 31,
1999 Compared to 1998
Change Due to
Volume Rate Net
-------------------------
EARNING ASSETS/INTEREST INCOME
Securities
Taxable $ 255 $ (657) $ (402)
Nontaxable 42 84 126
Interest bearing deposits (6) 88 82
Federal funds sold (1,171) (1) (1,172)
Loans and leases 13,261 (2,224) 11,037
------- ------- -------
TOTAL EARNING ASSETS 12,381 (2,710) 9,671

LIABILITIES/INTEREST EXPENSE
Interest bearing deposits
Savings accounts 2,079 (802) 1,277
Time, $100,000 and over 484 (167) 317
Other time deposits 1,720 (779) 941
Short-term borrowings 1,733 (179) 1,554
Other borrowings 278 178 456
------- ------- -------
TOTAL INTEREST BEARING
LIABILITIES 6,294 (1,749) 4,545
------- ------- -------
NET INTEREST INCOME $ 6,087 $ (961) $ 5,126
======= ======= =======

ANALYSIS OF CHANGES IN NET INTEREST INCOME (Dollars in thousands)

For the Year Ended
December 31,
1998 Compared to 1997
Change Due to
Volume Rate Net
-------------------------
EARNING ASSETS/INTEREST INCOME
Securities
Taxable $ 3,706 $ (583) $ 3,123
Nontaxable (1,052) (340) (1,392)
Interest bearing deposits 150 73 223
Federal funds sold 968 4 972
Loans and leases 8,612 645 9,257
------- ------- -------
TOTAL EARNING ASSETS 12,384 (201) 12,183

LIABILITIES/INTEREST EXPENSE
Interest bearing deposits
Savings accounts 1,809 229 2,038
Time, $100,000 and over 760 14 774
Other time deposits 2,432 211 2,643
Short-term borrowings 2,167 (34) 2,133
Other borrowings 850 222 1,072
------- ------- -------
TOTAL INTEREST BEARING
LIABILITIES 8,018 642 8,660
------- ------- -------
NET INTEREST INCOME $ 4,366 $ (843) $ 3,523
======= ======= =======


PROVISION FOR LOAN AND LEASE LOSSES

During 2000, the provision for loan and lease losses increased
$675 thousand or 26% when compared to 1999. During 1999, the
provision for loan and lease losses increased $1.675 million or
176% when compared to 1998. In part, these increases were
recorded in response to the loan growth experienced and an
increase in nonperforming loans and were made to provide, in
Heartland's opinion, an adequate allowance for loan and lease
losses. The adequacy of the allowance for loan and lease losses
is determined by management using factors that include the
overall composition of the loan portfolio, general economic
conditions, types of loans, past loss experience, loan
delinquencies, and probable substandard and doubtful credits.
For additional details on the specific factors considered, refer
to the loans and provision for loan and lease losses section of
this report.


OTHER INCOME (Dollars in thousands)

For the Years Ended
December 31,
2000 1999 1998
---------------------------
Service charges and fees $ 5,386 $ 3,906 $ 3,013
Trust fees 3,088 2,662 2,284
Brokerage commissions 846 655 413
Insurance commissions 862 803 751
Securities gains, net 501 713 1,897
Rental income on operating leases 14,918 14,718 7,428
Gains on sale of loans 521 1,028 1,212
Impairment loss on equity
securities (244) - -
Other noninterest income 1,130 939 299
------- ------- -------
Total other income $27,008 $25,424 $17,297
======= ======= =======

The above table shows Heartland's other income for the years
indicated. Total other income increased $1.584 million or 6%
during 2000, as compared to an increase of $8.127 million or 47%
during 1999.

Gains on sale of loans decreased by $507 thousand or 49% for 2000
and $184 thousand or 15% for 1999. The volume of mortgage loans
sold into the secondary market began to decline during 1999 as
rates moved upward and customers elected to take three- and five-
year adjustable rate mortgage loans, which Heartland elected to
retain in its loan portfolio. The volume of mortgage loans sold
into the secondary market continued to fall significantly during
the first half of 2000 as rates continued to move upward.

Securities gains decreased $212 thousand or 30% during 2000 and
$1.184 million or 62% during 1999 when compared to respective
previous year. Securities gains during 1998 were attributable to
the strong performance of Heartland's equity portfolio.

An impairment loss on equity securities of $244 thousand was
recorded during 2000. This loss resulted from the announcement
that Safety Kleen Corp. had filed bankruptcy under Chapter 11.
Heartland's investment subsidiary held 20,000 shares of Safety
Kleen's common stock in its equity portfolio. The carrying value
of this stock on Heartland's balance sheet as of December 31,
2000, was $4 thousand.

A large portion of the decrease in securities gains and gains on
sale of loans has been offset by an increase in the amount of
service charges and fees collected. Emphasis during the past
several years on enhancing revenues from services provided to
customers has resulted in significant growth in service charges,
trust fees and brokerage commissions. In the aggregate, these
fees grew $2.097 million or 29% during 2000 and $1.513 million or
26% during 1999. Individually, these categories grew by more
than 15% during each of the past two years.

Expansion into vehicle leasing and fleet management was
responsible for the significant growth in other income during
1999 as rental income on operating leases accounted for 90% of
the $8.127 million change. ULTEA's first full year of operation
as a Heartland subsidiary occurred in 1997. During the third
quarter of 1998, ULTEA acquired Arrow Motors Inc., a Wisconsin
corporation doing business as Lease Associates Group, and, as a
result, more than doubled in asset size going from $15 million to
$35 million. Also as a result of the increased activity at
ULTEA, other noninterest income increased $640 thousand or 214%
during 1999 primarily due to gains on the disposal of leased
assets.

OTHER EXPENSE (Dollars in thousands)

For the Years Ended
December 31,
2000 1999 1998
---------------------------
Salaries and employee
benefits $23,876 $18,945 $15,218
Occupancy, net 2,904 2,076 1,695
Furniture and equipment 3,015 2,416 1,998
Depreciation on equipment under
operating leases 11,199 10,844 5,296
Outside services 2,661 2,239 1,416
FDIC deposit insurance
assessment 228 121 118
Advertising 1,492 1,376 1,150
Goodwill and core deposit
intangibles amortization 1,814 682 234
Other noninterest expenses 7,257 6,023 4,656
------- ------- -------
Total other expense $54,446 $44,722 $31,781
======= ======= =======
Efficiency ratio (1) 75.45% 76.01% 71.58%
======= ======= =======

(1) Other expense divided by the sum of net interest income and
other income less securities gains.

The above table shows Heartland's other expense for the years
indicated. Other expense increased $9.724 million or 22% in 2000
and $12.941 million or 41% in 1999.

Salaries and employee benefits expense, the largest component of
other expense, experienced increases of $4.931 million or 26% and
$3.727 million or 24% during 2000 and 1999, respectively. In
addition to the normal merit and cost of living raises, these
increases were attributable to Heartland's continued acquisition
and expansion efforts, particularly the additions at New Mexico
Bank & Trust, Wisconsin Community Bank and Riverside Community
Bank. The number of full-time equivalent employees increased
from 396 at year-end 1998 to 484 at December 31, 1999, and 544 at
December 31, 2000.

In addition to the increases experienced in salaries and employee
benefits, the expansion efforts underway during the past two
years have resulted in additional occupancy, furniture and
equipment, advertising/public relations costs and other operating
expenses. In the aggregate, these expenses increased $2.777
million or 23% during 2000 and $2.392 million or 25% during 1999.
Some of the expenses included within the other operating expenses
that experienced significant growth as a result of the expansion
efforts were amortization and maintenance expense on software,
office supplies, postage, telephone charges and fees relating to
the processing of credit cards for merchants and the conversion
of acquired entities to the banking software utilized by the
Heartland banks.

The acquisitions made during the past two years have also
resulted in additional goodwill and core deposit intangible
amortization. This amortization of merger-related intangibles
increased $1.132 million or 166% during 2000 and $448 thousand or
191% for 1999. Wisconsin Community Bank's acquisition of the
Monroe branch was completed in July of 1999 and New Mexico Bank &
Trust's acquisition of the Clovis offices was completed in
January of 2000.

During 1999, the largest component of the increase in other
expense was related to the operations of ULTEA and its
acquisition of Lease Associates Group, as depreciation on
equipment under operating leases increased $5.548 million or
105%. This expense leveled off during 2000, as the impact of the
Lease Associates Group acquisition was included for a full year
during both 2000 and 1999.

Fees for outside services increased $823 thousand or 58% during
1999 when compared to 1998. In addition to fees relating to
expansion efforts, this increase resulted from consulting fees
paid for a net interest margin and earnings improvement study.
This engagement was focused on identifying specific strategies to
increase earnings with an emphasis on reaching and expanding the
bank subsidiaries' core customers more effectively and
efficiently. The study was completed during the third quarter of
1999 and implementation of the recommendations began in 2000.

INCOME TAXES

Income tax expense increased $1.060 million or 34% for 2000
primarily as a result of increased pre-tax earnings. Conversely,
income tax expense for 1999 decreased $601 thousand or 16%
primarily as a result of a reduction in pre-tax earnings.
Heartland's effective tax rate was 30.55% for 2000, 27.73% for
1999 and 29.40% for 1998. The increase for 2000 was, in part, a
result of the amount of additional merger-related amortization
expense recorded that is not deductible for federal income tax
purposes. Additional tax-exempt interest income on securities
and loans contributed to the decline in the effective tax rate
for 1999.

FINANCIAL CONDITION
LENDING ACTIVITIES

Heartland's major source of income is interest on loans and
leases. The table below presents the composition of Heartland's
loan portfolio at the end of the years indicated.

LOAN PORTFOLIO (Dollars in thousands)

December 31,
2000 1999
Amount Percent Amount Percent
---------- ------- ---------- -------
Commercial and commercial
real estate $ 550,366 52.62% $ 448,991 53.53%
Residential mortgage 215,638 20.62 180,347 21.50
Agricultural and
agricultural real estate 133,614 12.78 92,936 11.08
Consumer 128,685 12.30 103,608 12.35
Lease financing, net 17,590 1.68 12,886 1.54
---------- ------- ---------- -------
Gross loans and leases 1,045,893 100.00% 838,768 100.00%
======= =======
Unearned discount (3,397) (3,169)
Deferred loan fees (400) (453)
---------- ----------
Total loans and leases 1,042,096 835,146
Allowance for loan and
lease losses (13,592) (10,844)
---------- ----------
Loans and leases, net $1,028,504 $ 824,302
========== ==========

LOAN PORTFOLIO (Dollars in thousands)

December 31,
1998 1997
Amount Percent Amount Percent
---------- ------- ---------- -------
Commercial and commercial
real estate $ 277,765 46.88% $ 242,868 43.46%
Residential mortgage 156,415 26.40 175,268 31.37
Agricultural and
agricultural real estate 77,211 13.03 69,302 12.40
Consumer 72,642 12.26 64,223 11.49
Lease financing, net 8,508 1.43 7,171 1.28
---------- ------- ---------- -------
Gross loans and leases 592,541 100.00% 558,832 100.00%
======= =======
Unearned discount (2,136) (2,077)
Deferred loan fees (272) (349)
---------- ----------
Total loans and leases 590,133 556,406
Allowance for loan and
lease losses (7,945) (7,362)
---------- ----------
Loans and leases, net $ 582,188 $ 549,044
========== ==========

LOAN PORTFOLIO (Dollars in thousands)

December 31,
1996
Amount Percent
-------- -------
Commercial and commercial
real estate $206,523 42.46%
Residential mortgage 166,999 34.33
Agricultural and
agricultural real estate 57,526 11.83
Consumer 48,361 9.94
Lease financing, net 7,042 1.44
-------- -------
Gross loans and leases 486,451 100.00%
=======
Unearned discount (1,962)
Deferred loan fees (404)
--------
Total loans and leases 484,085
Allowance for loan and
lease losses (6,191)
--------
Loans and leases, net $477,894
========

The table below sets forth the remaining maturities by loan and
lease category.

MATURITY AND RATE SENSITIVITY OF LOANS AND LEASES (1)
December 31, 2000 (Dollars in thousands)

Over 1 Year
Through 5 Years
One Year Fixed Floating
or less Rate Rate
----------------------------------
Commercial and commercial
real estate $ 219,066 $ 192,056 $ 70,409
Residential mortgage 38,706 41,821 35,942
Agricultural and
agricultural real estate 66,457 38,779 19,639
Consumer 36,055 57,539 16,133
Lease financing, net 4,594 12,061 -
---------- ---------- ----------
Total $ 364,878 $ 342,256 $ 142,123
========== ========== ==========

Over 5 Years
Fixed Floating
Rate Rate Total
----------------------------------
Commercial and commercial
real estate $ 29,230 $ 39,605 $ 550,366
Residential mortg