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U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-KSB

[X] ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2002

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from _________ to__________.

Commission file number 000-30601

WHY USA FINANCIAL GROUP, INC.
(Name of small business issuer in its charter)

NEVADA 80-0040096
(State or other jurisdiction of (IRS Employer Identification No.)
incorporation or organization)

8301 CREEKSIDE, UNIT 101, BLOOMINGTON, MINNESOTA 55437
(Address of principal executive offices) (Zip code)

Issuer's telephone number: (952) 841-7050


Securities registered under Section 12(b) of the Exchange Act:

NONE

Securities registered under Section 12(g) of the Exchange Act:

COMMON STOCK - PAR VALUE: $0.001 PER SHARE
(Title of class)

Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No [ ]

Check if there is no disclosure of delinquent filers in response to Item 405 of
Regulation S-B contained in this form, and no disclosure will be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-KSB or any
amendment to this Form 10-KSB. [X]

The issuer's revenues for its most recent fiscal year were: $5,570,105.

The aggregate market value of the voting and non-voting common equity held by
non-affiliates computed by reference to the average bid and asked prices per
share on March 3, 2003 was approximately $2,500,000.

As of March 3, 2003, the issuer had outstanding approximately 58,196,110 shares
of its common stock, $0.001 par value.





SAFE HARBOR STATEMENT REGARDING FORWARD LOOKING STATEMENTS UNDER THE
PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995


This annual report on Form 10-KSB contains forward-looking statements which
involve known and unknown risks, uncertainties and other factors which may cause
the actual results, performance or achievements of the Company to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. Factors that may cause such
differences include, but are not limited to, the Company's limited business
history, variability of operating results, uncertainty of future profits,
general risks associated with providing services in the real estate and mortgage
lending industries, failure or inability of the Company to obtain additional
working capital financing when needed, management of the Company's growth in an
effective manner, and the following more specific risk factors:

o The Company's operations are periodically affected substantially by
changes in general economic conditions, particularly those involving
material fluctuations in interest rates or tightening in the
availability of funding from financial institutions.

o The Company's business is dependent substantially upon favorable
interest rates and continuing healthy conditions in new and used
residential sales and purchases and refinancing thereof, both
nationally and locally in areas served by the Company.

o The Company's real estate franchising operations are dependent upon
the results of its independent franchisees over whom the Company has
no direct control, and upon the ability of the Company to keep its
franchisees properly trained and motivated to actively conduct
residential sales and purchases in their respective franchise
territories.

o The Company's future financial condition and success will depend
substantially upon its ability to obtain a substantial and growing
share of real estate and mortgage business in areas where it operates,
and also upon the Company being able to increase its franchise network
materially. There is no assurance that the Company's real estate
franchising or mortgage financing services or its various marketing
concepts will achieve the market acceptance from prospective
franchisees and homeowners to become successful.

o Competition in the real estate franchising and mortgage financing
industries is intense, and each of these industries includes many
large and well-established firms and companies, banks and other
financing institutions, and specialized service companies, as well as
innumerable small and medium competitors. Many of our competitors are
substantially larger than our company and have significantly greater
financial, personnel, marketing and other resources than those
possessed by us. Moreover, many of our competitors already have
obtained a significant customer base and achieved significant and
widespread brand name recognition for their services, franchises and
marketing networks. There is no assurance we will be able to compete
effectively against our many competitors, or that we will be able to
respond adequately to the various competitive factors characteristic
of our industry. Moreover, we expect to encounter additional
significant industry competitors which will emerge from time to time
in the future.


1



o Our directors, officers and other persons affiliated with our
management as a group hold a majority percentage ownership of our
outstanding common stock, and thus as a group they will be able to set
and control our business policies and operations, including the
ability to manage all operations, appoint all executive officers,
determine all management salaries and other compensation, and elect
all members of our Board of Directors.

o Our future success is very dependent upon the experience and efforts
of our management team and key operational personnel. The loss of
services of one or more of our officers or other key employees could
have a material adverse effect on our business and future prospects.
We also will be very dependent upon our ability to attract and retain
key management, marketing and operational personnel for our planned
expansion and any inability to hire future qualified personnel would
most likely have a material adverse effect on our business and
prospects.

o We regard our intellectual property, including our franchise program,
our trademarks and tradenames, and our confidential Operations Manuals
and trade secrets, as being particularly valuable to our current and
future franchise business. We will rely upon general trademark and
franchise laws, confidentiality agreements, and certain other matters
to protect our intellectual property. There can be no assurance that
the various steps taken by us to protect our proprietary intellectual
property rights will be adequate or effective, or that third parties
will not infringe on or misappropriate our proprietary rights.

o Our business strategy and future expansion plans rely materially on
our ability to identify and acquire additional established mortgage or
other financial service companies from time to time. There is no
assurance we will succeed in making suitable and favorable
acquisitions in the future or that we will be able to successfully
manage any acquired businesses or integrate them effectively into our
overall operations.


GENERAL INFORMATION
PART I

ITEM 1. DESCRIPTION OF BUSINESS.

Introduction
- ------------

WHY USA Financial Group, Inc. (the "Company"), a Nevada corporation, is
engaged in the business of providing real estate and mortgage financial services
primarily for transactions involving sales, purchases or financing of
residential properties. Our business is conducted through various wholly-owned
subsidiaries which relate either to our mortgage brokerage business or to our
WHY USA real estate franchise business. Our primary mission is to develop and
provide professional residential real estate and mortgage financing services and
support both to our network of franchise real estate brokers and their customers
and to new home, used home and refinancing mortgage seekers dealing directly
with our mortgage lending offices.


2


Background
- ----------

The Company was incorporated in Utah in 1980 and in 1983 was reorganized as
a Nevada corporation. Prior to acquiring our real estate franchise subsidiary
and our initial Minneapolis mortgage brokerage business in December 1999, the
Company was an inactive public company under a former name with no assets, and
had not been engaged in active operations for many years.

The Company acquired both its real estate business, WHY USA North America,
Inc. and its initial mortgage financing business, Northwest Financial LTD.,
through its 1999 reorganization merger. Incident to this merger, the former
shareholders of these two subsidiaries acquired a substantial majority of the
outstanding common stock of the Company through stock exchange and purchase
transactions. This reorganization was effected as a reverse merger for financial
statement and operational purposes, and WHY USA North America, Inc and Northwest
Financial Ltd. became wholly-owned subsidiaries of the Company.

Acquisition Strategy and Transactions
- -------------------------------------

Since our reorganization was completed in late 1999, a principal element of
our business strategy has been to expand our business through acquisitions of
established businesses in our industry. The primary goal of our acquisition
strategy is to enable us to become a national presence in our industry over the
coming years, which we believe will provide considerable economies of scale in
our operations due to material and instant increases in our revenue base
whenever we complete an acquisition. Moreover, we believe we will be able to
access more favorable terms from financial institutions providing our mortgage
funding as our lending transactions increase from acquisitions.

During 2001 and early 2002, we conducted a number of acquisition
transactions including i) completion of acquisitions of three Arizona mortgage
lending companies, ii) abandonment of two transactions to acquire affiliated
financial services companies located in Minnesota and South Dakota, and
iii)acquiring a significant Minneapolis mortgage lender. This acquisition
activity is described as follows:

AMERICA'S CASHLINE CORPORATION ("Cashline") - In February 2001 we completed
acquiring all of the outstanding capital stock of Cashline, which conducted
business from Scottsdale, AZ primarily dealing with subprime mortgage lending
transactions. Consideration given by us to acquire Cashline consisted of 600,000
shares of our common stock and cash in the amount of approximately $500,000. By
the summer of 2001, it became clear to us that this Cashline acquisition was a
serious mistake which had resulted in a substantial loss to us, that the former
owners of Cashline had misrepresented its business and financial position
significantly, and that Cashline was basically insolvent. Accordingly, we
terminated any further business operations or activities of Cashline and
rescinded this transaction in order to recover the common stock we issued in the
transaction.

VALLEY FINANCIAL AND MORTGAGEBANC - In June, 2001 we acquired two
affiliated Arizona mortgage lenders, Valley Financial Funding LLC ("Valley") and
First National MortgageBanc, LLC ("MortgageBanc"), which were engaged in
residential mortgage lending and originations primarily in the Phoenix AZ
vicinity. Assets acquired by us in this transaction included significant
mortgage broker and banker licenses, leased office facilities in Arizona,
considerable office furniture and equipment, and perceived substantial goodwill
related to their established and ongoing businesses.


3



We did not expend any cash to acquire Valley and MortgageBanc, since they
were acquired through stock exchange agreements whereby we issued an aggregate
of 830,000 shares of our common stock for all of the outstanding capital stock
of Valley and MortgageBanc, plus warrants to purchase up to 1,000,000 additional
shares at exercise prices ranging from $1 to $5 per share, and stock options for
450,000 shares exercisable at $1 per share.

While consolidating the business of Valley and MortgageBanc into our
overall mortgage origination business, we discovered they had misrepresented
significantly their current and projected mortgage origination revenues, and
also there were substantial material omissions in the financial statements
provided us during our acquisition negotiations which resulted in their having
actual material business losses rather than the substantial profits they had
represented to us. Moreover, we were unable to obtain marketable title to
material real estate assets in Arizona, which were represented on their
financial statements to be owned by them.

We continued to operate Valley and MortgageBanc for about 16 months, during
which we committed significant resources toward attempting to attain
profitability in Arizona. We were unable to improve their business enough to
realize future profitability, and accordingly we terminated our Arizona mortgage
origination business in late 2002. Valley and MortgageBanc incurred operating
losses of approximately $210,000 in 2001 and $212,000 in 2002.

We also formally rescinded these Valley and MortgageBanc acquisitions,
which relieved us of substantial liabilities related to their subsidiary
operations and also allowed us to cancel and rescind the common stock of our
Company issued incident to these two acquisitions.

Business conducted by us in Arizona through our Valley and MortgageBanc
acquisitions constituted approximately 62% of our total mortgage lending
revenues in 2001, and only approximately 17% of such revenues in 2002.

INNOVATIVE FINANCIAL SYSTEMS - From July through October, 2001, we
negotiated and entered into share exchange agreements to acquire all or most of
the outstanding capital stock in two affiliated financial service companies
known as Innovative Financial Systems, Inc. in South Dakota and Minnesota. These
affiliated companies engaged in providing various financial services including
check cashing and verification, ATM transactions and collection services. In
order to purchase IFS-SD and IFS-MN, we would have been required to issue a
total of 2,000,000 shares of our common stock plus considerable additional
earnout shares based on future income, and assume significant promissory note
obligations. After conducting substantial due diligence in late 2001 regarding
these affiliated IFS companies, we were unable to obtain the information and
documents we needed to determine effectively the operational status and
financial condition of IFS-SD and IFS-MN. Accordingly, we allowed these IFS
agreements to expire by their terms in 2001, and terminated the acquisition of
these IFS companies.

DISCOVER MORTGAGE CORP. - From November 2001 through January 2002, we
negotiated to acquire Discover Mortgage Corp ("Discover") a Minnesota
corporation engaged in mortgage lending in the Minneapolis St. Paul metropolitan
area and certain other regions of Minnesota and Wisconsin. Discover has its main
office in suburban Minneapolis and three branch offices in Duluth MN, St. Cloud
MN and La Crosse, WI. Discover has a broad mortgage origination business ranging
from jumbo mortgages to prime borrowers to small difficult-to-place mortgages
for subprime or nonconforming customers. Discover is a HUD approved mortgage
broker which generated in excess of $150 million of loan originations in 2001,
resulting in


4



profitable revenues exceeding $2.8 million. In 2002, Discover generated
approximately $250 million of loan originations resulting in profitable revenues
exceeding $3.9 million.

Consideration given by us for Discover was limited to equity without
requiring any cash outlay from us for this acquisition. We agreed to issue two
times the net worth of Discover as of December, 2001 based on a common share
price of $.30 per share, which resulted in a total of 1,177,140 common shares.
In addition, the former shareholders of Discover were issued an additional
12,000,000 common shares related to Discover earnings in 2002 and their release
of certain override and severance terms for which we were liable.

The agreement to acquire Discover was executed and closed in early February
2002, after which Discover became a wholly-owned subsidiary of our company. For
accounting and operational purposes, the effective date of the Discover
acquisition was January 1, 2002. We have entered into employment agreements to
retain the services of the principal former owners and executive officers of
Discover, and they continue to be in charge of conducting and providing mortgage
lending services for Discover. They also have completed integrating the
personnel and operations of Northwest Financial, Ltd., our prior suburban
Minneapolis Mortgage loan originator, into the structure and policies of
Discover.

Assets acquired by us incident to the Discover acquisition include active
mortgage broker licenses, leased office facilities, considerable computer and
other office equipment and furniture and substantial goodwill derived from the
ongoing, profitable and growing business of Discover.

Assuming on a pro forma basis that Discover had been owned by us during all of
2001, its revenues would have constituted approximately 49% of our total pro
forma revenues. During 2002, revenues from Discover business constituted
approximately 71% of our total revenues.

Future Acquisition Policy
- -------------------------

We intend to continue seeking and evaluating acquisition targets of
perceived profitable companies which can be readily integrated into our business
model and operations. We believe we have eliminated or corrected whatever
acquisition procedures caused our earlier Arizona mistakes. In 2001, we
instituted comprehensive and strict due diligence and evaluation policies and
procedures regarding further acquisition activity. We are now convinced that
these corrective changes and improvements to our acquisition strategy taken in
2001 were successful, as evidenced by our refusal, after careful consideration,
to acquire Innovative Financial Systems, and more particularly by our most
recent and very successful acquisition of Discover Mortgage.

Sale of Real Estate Businesses.
- -------------------------------

We also sold our WHY USA real estate business offices in Phoenix, AZ. and
Janesville, WI. We had acquired these two locations from former WHY USA
franchisees to be operated directly by us. We realized that becoming involved in
the direct operations of real estate sales offices diverted our attention
materially from our more important overall WHY USA franchise management and
administration.

WHY USA Franchise Program
- -------------------------

Through our WHY USA franchise system we offer independent real estate
brokers and agents a unique proprietary real estate management and marketing
program. Our WHY USA


5



national franchise system, which is approved for selling in 41 states, was
developed in the 1980's by an Arizona company. Its operations were moved to
Wisconsin in the 1990's and we acquired this franchise program incident to our
1999 reorganization. This business is owned and operated by us under a
wholly-owned subsidiary, WHY USA North America, Inc. a Wisconsin corporation.
Our WHY USA franchise operations are headquartered in suburban Minneapolis.

The WHY USA franchise is available to all licensed real estate brokers and
their agents, who must enter into a WHY USA Franchise Agreement in order to
conduct business under the WHY USA name and proprietary operational system. WHY
USA provides a unique, confidential plan of operating a real estate office,
consisting of a number of successful listing, selling, marketing and management
techniques developed over the years and supported by training programs,
copyrighted marketing methods, and educational materials.

The initial franchise fee for a WHY USA real estate office is $19,990 for a
designated territory. Franchisees also pay ongoing transaction fees to us based
on the lesser of $100 per transaction or 6% of commission revenues, providing
they must pay at least a monthly minimum of $400. Transactions are defined as
any closing or rental as a listing or selling agent, any referral or advance fee
received from a client, and any consulting, assistance or materials purchase fee
related to leasing or selling property. The estimated initial investment to
commence business as a WHY USA franchisee is around $50,000 including the
initial franchise fee. We provide substantial initial and ongoing support to our
franchisees including assistance with locating an office, provision of a
confidential comprehensive Operations Manual, a training seminar for new
franchisees, training and promotional videos and brochures, sample marketing
materials, continuing advisory assistance regarding operations, supplemental
marketing and advertising materials, and advice regarding Internet access
capabilities and procedures.

The basic WHY USA method for listing real property offers the selling owner
two options, the first being a "for sale by owner" plan and the other being a
full service listing of the property for a discounted commission of 5.9%. Under
the for sale by owner option, the seller pays a flat fee of $990 for which the
WHY USA franchise office provides signage, professional real estate forms, and
general advice regarding the sale of the property. The full listing option also
has a further option providing for an additional reduced commission by paying a
set nonrefundable fee. The property owner also retains the right to sell the
property to a friend, relative or acquaintance without paying anything more than
the $990 flat fee amount.

We currently have 75 WHY USA franchisees having a total of 84 WHY USA
offices with about half located in Minnesota and nearby Midwestern states, a few
in California and the rest spread across the country. We currently do not have a
material presence in Eastern and Southern states, although our future marketing
plan includes directing substantial efforts toward certain states such as
California and Florida. We estimate that our current franchisees include more
than 500 licensed real estate agents who in the aggregate generate between 300
and 400 monthly real estate transactions.

Our revenues from real estate franchise operations in 2001 constituted
approximately 29% of our total operating revenues, and in 2002 such revenues
were 12% of total operating revenues.


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Mortgage Lending Services
- -------------------------

Our mortgage origination services are conducted from our wholly-owned
Discover Mortgage subsidiary in suburban Minneapolis. Mortgage origination
revenues and fees constituted approximately 71% of our total operating revenues
in 2001, and 86% of total operating revenues in 2002. Our mortgage loan officers
typically act as brokerage agents and process their mortgage loan applications
through one of a number of banking or other lending institutions which provide
the actual funding. We normally pay for the credit report, property appraisal
and processing expenses of the mortgage loan. We do not service any of the
mortgage loans we originate.

Marketing
- ---------

We expend considerable financial and personnel resources toward conducting
an ongoing advertising and marketing program to promote our WHY USA franchise
brand awareness and develop customer loyalty, as well as to assist our real
estate franchisees in obtaining new prospective customers. Our franchise
marketing program focuses primarily on support of existing WHY USA franchisees,
including marketing activities such as advertising in selected general print and
other media, placing ads in certain industry periodicals, providing on-site
training and technical assistance to our franchisees, preparation of
professional brochures, videos and other sales materials portraying the services
and advantages of WHY USA franchises, participation in selected industry trade
shows, and maintaining a WHY USA Internet website.

Marketing of our mortgage lending services is conducted by our loan
officers who rely principally on leads and referrals developed by them
personally or through our telemarketers.

Incident to our mortgage origination business in Minnesota, we also have an
experienced telemarketing center in Sebeka, Minnesota which was established in
1998 solely to develop leads to target customers seeking initial mortgage loans
or refinancing. Our telemarketing center is equipped with modern computerized
telemarketing equipment.

We believe that our telemarketing center has been very effective as a
marketing tool for our mortgage lending services in Minnesota and we intend to
expand it in order to develop leads and serve our various loan officers in all
other areas where we offer our mortgage lending services.

Personnel
- ---------

As of January 1, 2003, we employed 37 personnel not counting our northern
Minnesota telemarketing operation. Four of these 37 employees are executive
officers managing our overall corporate operations. Other employees include 25
loan officers (who originate mortgages) and 5 loan processors and administrative
personnel at our Minnesota mortgage lending offices, and 3 WHY USA franchise
personnel who manage and market our real estate franchise program. None of our
employees belong to a labor union and we consider our employee relations to be
good. We also employ 13 personnel at our telemarketing facility in northern
Minnesota, of which one is a fulltime manager and 12 are telemarketers working
on a part-time basis.


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ITEM 2. DECRIPTION OF PROPERTY

The Company's executive headquarters and WHY USA real estate franchise
operations are located in Bloomington, Minnesota in a leased office facility of
approximately 2,300 square feet, which is being leased from an affiliated party
on a month-to-month basis at $2,000 per month.

During 2001 and 2002, the Company's Minneapolis mortgage lending operations
other than from Discover Mortgage were conducted from office spaces of 1,500
square feet in a building in Minneapolis owned and leased to us by an affiliated
party on a month-to-month basis at $1,500 per month. The entire building of
11,000 square feet was purchased by us in early 2003 and our Discover Mortgage
subsidiary will move to this building by June, 2003.

The Company's telemarketing center is located in Sebeka, Minnesota in 1,500
square feet of office space in a building owned by an affiliated party. These
telemarketing facilities are being leased on a month-to-month basis at $500 per
month, and the Company believes this monthly rental rate is comparable to
similar office rental in that locale.

Discover Mortgage Corp. currently conducts its business from 5,200 square
feet of office spaces located in suburban Minneapolis, which are being leased by
Discover Mortgage Corp at a $8,400 monthly rate under a written lease expiring
in June, 2003.


ITEM 3. LEGAL PROCEEDINGS

The Company is not a party to any material pending legal or governmental
administrative proceedings, and also is not aware of any such threatened legal
or governmental proceedings.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

NONE.


PART II


ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS


The Company's common stock is traded publicly and quoted over-the-counter
on the NASD Electronic Bulletin Board under the symbol "WUFG". Since the
inception of trading of the Company's common stock, trading has been sporadic
much of the time and characterized by low volume from time to time. Trading
prices also have fluctuated widely, and there is no assurance a more stable and
regular trading market will occur in the future. The table below sets forth the
high and low bid prices for the Company's common stock for each quarterly period
since inception of trading on the NASD Electronic Bulletin Board in January
2001, which bid quotations reflect inter-dealer prices, without retail mark-up,
mark-down or commission and may not represent actual transactions.

YEAR QUARTER HIGH BID LOW BID
---- ------- -------- -------

2001 First $1.25 $.75
Second $ .95 $.65


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Third $ .85 $.50
Fourth $ .90 $.35

2002 First $ .45 $.18
Second $ .28 $.06
Third $ .18 $.05
Fourth $ .10 $.05

2003 Partial First $ .09 $.05
(1/1/03 to 3/20/03)

As of February 1, 2003, the Company had 1,644 shareholders of record
holding common stock of the Company. The Company has not paid any cash dividends
on its common stock since its inception, and does not anticipate declaring any
cash dividends in the foreseeable future.

Recent Sales of Unregistered Securities
- ---------------------------------------

Following are all sales of unregistered securities by the Company in 2002
which have not been previously reported in filings made by the Company under the
Securities Act of 1934:

In December 2002 the Company issued 12,000,000 shares of its restricted
common stock to former shareholders of its Discover Mortgage subsidiary, in
consideration for satisfaction of the earnout term of its merger with Discover
Mortgage and release of certain severance and override liabilities. All of these
shares were valued at $.07 per share. Exemption for this transaction is claimed
under Section 4(2) of the Securities Act of 1933, as amended, and all
certificates issued for these 12,000,000 common shares were legended to restrict
any further transfer or other disposition thereof unless registered under
applicable securities law or exempt from such registration.


ITEM 6. MANAGEMENT'S DISCUSSION AND ANALYSIS.

The Company has a limited operating history upon which to evaluate its
business and prospects. Since the inception of its current operational business
at the end of 1999, the Company has incurred significant losses, and as of
December 31, 2002 had an accumulated deficit of approximately $4.3 million. The
Company intends to expend considerable financial and management resources on
sales and marketing, development of additional financial services, strategic
acquisitions or alliances, and expanded operations to support larger-scale
business operations. Accordingly, the Company may continue incurring losses
incident to future growth. There can be no assurance that the Company's revenues
will increase to the levels necessary to achieve profitability or generate cash
from operations in the future.

The Company's prospects must also be considered in light of the risks,
difficulties, and expenses frequently encountered by companies in their early
stage of development, particularly companies in rapidly changing markets such as
ours without significant barriers to entrance. To address these risks, the
Company must, among other things, maintain existing and develop new
relationships with mortgage lenders, real estate brokers and franchisees, and
potential residential customers in the general public; implement and
successfully execute its business and marketing strategy; continue to develop
and upgrade transaction-processing systems; provide quality customer service;
respond to competitive developments; and attract, retain and motivate qualified
personnel. There can be no assurance the Company will be successful in
addressing such risks, and the failure to do so would seriously harm the
Company's business, financial condition, and results of operations. The
Company's current and future expense levels


9



are based on its planned operations and estimates of future revenues. Revenue
and operating results generally depend upon the volume and timing of mortgages
originated and real estate closings completed, which are rather difficult to
forecast. The Company may be unable to adjust spending in a timely manner to
compensate for any unexpected revenue shortfalls. Any significant shortfall of
revenue would have an immediate adverse effect on the Company's business. In
view of the changing nature of both the financial services industry and the
overall national economy, the Company is unable to accurately forecast its
revenue. Accordingly, we believe that period-to-period comparisons of our
operating results are not very meaningful and should not be relied upon as an
indication of future performance.

The Company's material sources of revenue in order of priority are from:
mortgage origination and related mortgage lending fees, (2) WHY USA franchise
fees/royalties received from our franchisees based on their ongoing business,
and (3) new franchise sales.

Results of Discontinued Operations
- ----------------------------------

Revenues from our discontinued operations were $899,384 in 2002 compared to
$1,598,757 in 2001, which revenues in both years consisted mainly of our former
Arizona mortgage origination business. This 44% revenue decrease from
discontinued operations in 2002 versus 2001 was due primarily to the closing of
our Arizona operations before the end of year 2002.

Expenses for discontinued operations were $1,214,611 in 2002 compared to
$1,912,385 in 2001, which 36% decrease was primarily caused by the decrease in
revenues from discontinued operations in 2002 compared to 2001.

Loss from discontinued operations in 2002 was $315,227 compared to $313,628
in 2001. We incurred a greater loss in 2002 even though these operations were
closed before yearend 2002, which supported our decision in late 2002 to
terminate our unsuccessful operations and concentrate our attention and
resources wholly toward improving and enhancing our successful continuing
operations.

Results of Continuing Operations
- --------------------------------

REVENUES -- Our revenues from continuing operations increased 223% in 2002
to $4,670,721 compared to $1,447,770 in 2001, which dramatic increase was due
primarily to our successful acquisition and integration of Discover Mortgage
into our company.

Our WHY USA real estate franchise sales and services revenues decreased
from $627,126 in 2001 to $568,102 in 2002, which 9% decrease was due primarily
to less new franchise sales in 2002 than in 2001. Our transaction fees from
existing franchisees, however, were 5% higher in 2002 than in 2001.

COST OF SERVICES -- The direct cost of services related to our continuing
mortgage lending services represented 65% of mortgage lending revenues in 2002
compared to 74% of such revenues in 2001. This substantial improvement was due
primarily to economies of scale derived from the large increase in mortgage
origination business related to our Discover Mortgage acquisition.

The direct cost of services related to our WHY USA real estate franchise
operations was approximately 16% of revenues from real estate activities in both
2002 and 2001.

GENERAL AND ADMINISTRATIVE -- General and administrative expenses increased
from $988,671 in 2001 to $1,726,188 in 2002. This 75% increase was due primarily
to increased management and administrative costs to support our expanded
operations and revenues in


10



2002 compared to 2001. As a percentage of revenues, general and administrative
expenses were 37% of revenues in 2002 compared to 68% of revenues in 2001.

SALES AND MARKETING -- Sales and marketing costs were $161,187 in 2002
compared to $281,214 in 2001. This decrease of 43% was due primarily to a change
in internal accounting procedures which allocated approximately $108,000 of call
center expenses in 2002 to our general and administrative account, whereas in
2001 similar call center expenses were carried under a different account. Except
for this change in accounting allocations, our sales and marketing expenses were
approximately the same for 2002 and 2001.

DEPRECIATION -- Depreciation expense in 2002 was $39,531 compared to
$17,752 in 2001, which increase was due to owning increased equipment in 2002
related to our Discover Mortgage acquisition.

AMORTIZATION -- Amortization expense in 2002 was $388,896 compared to
$562,268 in 2001. This decrease of 31% was due primarily to a change in our
accounting procedures for 2002 which discontinued any amortization for goodwill.

OPERATING LOSS -- Our net loss from continuing operations decreased 64%
from $1,113,966 in 2001 to $402,267 in 2002, which significant decrease was due
primarily to improved economies of scale from substantial increases in mortgage
origination revenues, and secondarily to our discontinuance of goodwill
amortization.

Results of Total Operations
- ---------------------------

NET OPERATING LOSS -- Our net operating loss from combined discontinued and
continuing operations decreased from $1,427,584 in 2001 to $717,494 in 2002.
This 50% decrease in net operating loss was due primarily to economies of scale
realized through significant increased mortgage lending revenues.

NET INCOME (LOSS) We experienced net income of $380,115 in 2002 compared to
a net loss of $1,431,164 in 2001, a difference of $1,811,279. This difference
was due primarily to i) approximately $1.1 Million of non-operating gains from
our abandonment of discontinued entities, ii) approximately $175,000 from our
discontinuance of goodwill amortization, and iii) the balance being derived from
economies of scale related to substantial increases in mortgage origination
business.

Liquidity and Capital Resources
- -------------------------------

Since inception of our brokerage and real estate franchise operations in
1999, we have funded our development, acquisition and operational activities
primarily through private placements of our common stock along with certain
advances from affiliated persons from time to time. We most likely will need to
continue raising capital from private placements of our common stock, or other
sources if available, to support our ongoing operations and planned expansion
activities. If we cannot raise additional capital, we most likely would have to
scale back our planned expansion significantly. There is no assurance we will be
able to obtain additional capital from any source when needed, or that any
offered financing terms will be acceptable to us.

Our liquidity is very limited. As of December 31, 2002, we had a negative
working capital position of $309,365. When compared to our negative working
capital position of $558,701 as of December 31, 2001, however, our 2002 yearend
working capital position is a considerable improvement.

Our cash position as of December 31, 2002 was $321,639 compared to $87,249
as of December 31, 2001. This much improved cash position was due primarily to
our acquisition


11



of Discover Mortgage.

Our current liabilities decreased slightly from $948,435 on December 31,
2001 to $902,784 on December 31, 2002.

Net cash provided by our continuing operations in 2002 was $591,604
compared to $200,631 in 2001. This considerable increase was primarily due to
certain payments of management compensation in 2002 being made in restricted
common stock in lieu of cash, along with a large increase in accounts
payable/accrued liabilities.

Net cash used in our discontinued operations in 2002 was $225,910 compared
to $581,605 in 2001. This decrease of 61% was due primarily to substantial
liabilities assumed and paid in 2001 related to our acquisition of our
discontinued Arizona mortgage lending subsidiaries.

Net cash used in our investment activities was $409,003 in 2002 compared to
$51,034 in 2001, which substantial increase of $357,969 was due to an escrow of
$180,000 related to our building acquisition in 2003, certain officer advances
in 2002 of $86,000, and the balance being primarily related to working capital
adjustments from our Discover Mortgage acquisition.

Net cash provided by financing activities was $277,699 in 2002 compared to
$499,153 in 2001. This decrease of $221,454 in 2002 compared to 2001 was due
primarily to repayment in 2002 of advances from affiliates made prior to 2002.
Proceeds from private sales of our common stock were similar for the two years,
being $430,711 in 2002 and $402,662 in 2001.

Impact of Inflation
- -------------------

Inflation has not had any effect on the development or operations of the
Company since the inception of our current business in late 1999, and we do not
believe inflation will have any material effect in the foreseeable future. Any
future significant increase in inflation, however, would most likely adversely
affect our business, particularly due to typical increasing interest rates
related to financing residential mortgage and real estate transactions.

Seasonality
- -----------

The Company's business is materially seasonal in nature, since there is a
general national decrease in residential real estate transactions during the
winter months, especially around the yearend holiday season.

Income Taxes
- ------------

Due to its continuing losses, the Company has paid no income taxes in any
reported period. As of December 31, 2002, the Company had approximately $4
million of net operating loss carry forwards. Because of the uncertainty of
future profitability, a valuation allowance equal to the deferred tax asset has
been recorded.


ITEM 7. FINANCIAL STATEMENTS.

The Company's audited financial statements for its years ended December 31,
2001 and 2002 begin on the next page.


12



Randy Simpson CPA, P.C.
11775 South Nicklaus Road
Sandy, Utah 84092
Fax & Phone (801) 572-3009

Board of Directors and Stockholders
WHY USA Financial Group, Inc.
Minneapolis, Minnesota

INDEPENDENT AUDITORS' REPORT

I have audited the accompanying consolidated balance sheet of WHY USA Financial
Group, Inc., (a Nevada Corporation), as of December 31, 2002 and 2001, and the
related consolidated statements of operations, stockholder's equity from
inception through December 31, 2002, and cash flows for the years ended December
31, 2002 and 2001. These financial statements are the responsibility of the
Company's management. My responsibility is to express an opinion on these
financial statements based on my audits.

I conducted my audits in accordance with generally accepted auditing standards.
Those standards require that I plan and perform the audits to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
I believe that my audit of the financial statements provides a reasonable basis
for my opinion.

In my opinion, based on my audit, the financial statements referred to above
present fairly, in all material respects, the consolidated financial position of
WHY USA Financial Group, Inc. as of December 31, 2002, and the results of its
consolidated operations and cash flows for the years ended December 31, 2002 and
2001 in conformity with generally accepted accounting principles.


/s/ Randy Simpson CPA PC


Randy Simpson CPA, P.C.
A Professional Corporation



March 15, 2003
Sandy, Utah



13



WHY USA FINANCIAL GROUP, INC.
CONSOLIDATED BALANCE SHEET

December 31,
ASSETS 2002
------------
Current Assets:
Cash $ 321,639
Accounts Receivable - net of $45,000 Allowance 271,780

-----------
Total Current Assets 593,419

Property and Equipment - net 92,407
Franchise Acquisition Costs - net 1,519,531

Other Assets
Deposits\Prepaid Assets\ Notes Receivable 458,449
Goodwill 1,016,570
Reserve for Building Purchase 180,000

-----------
Total Assets $ 3,860,376
===========


LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
Accounts Payable $ 299,489
Accrued Expenses 603,295
-----------
Total Current Liabilities 902,784


Stockholders' Equity:
Preferred stock: no par value, authorized
50,000,000, no shares issued and outstanding
Common stock: $.001 par value, authorized
250,000,000, 58,196,110 shares --
issued and outstanding at December 31, 2002 58,196
Additional Paid-in Capital 7,177,210
Accumulated Deficit (4,277,814)
-----------
Total Stockholders' Equity 2,957,592
------------

Total Liabilities and Stockholders' Equity $ 3,860,376
===========


See accompanying notes to consolidated financial statements.


14



WHY USA FINANCIAL GROUP, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS



Year Ended Year Ended
December 31, December 31,
2002 2001
------------ ------------

Revenue From Continuing Operations:
Mortgage lending services $ 4,102,619 $ 820,594
Real estate franchise sales and services 568,102 627,176
------------ ------------

Total Revenue Continuing Operations 4,670,721 1,447,770

Operating Expenses:
Direct Cost of Services
Mortgage Lending 2,665,987 608,637
Real Estate Activities 91,199 103,196
General and Administrative 1,726,188 988,671
Sales and Marketing Costs 161,187 281,214
Depreciation 39,531 17,752
Amortization of Acquisition Costs 388,896 562,268
------------ ------------

Total Expenses Continuing Operations 5,072,988 2,561,736
------------ ------------

Loss from Continuing Operations: (402,267) (1,113,966)

Discontinued Operations:
Revenues 899,384 1,598,757
Cost of Discontinued Operations (1,214,611) (1,912,385)
------------ ------------

Loss from Discontinued Operations (315,227) (313,628)
------------ ------------

Net Operating Loss (717,494) (1,427,594)
------------ ------------

Non-Operating Gain from abandonment of
discontinued subsidiaries:
Common Stock returned to Company 928,166 -0-
Other abandonment gains - net 165,967 -0-
------------ ------------


Interest income (expense) net 4,476 (3,570)

(Income taxes) benefit - operations (1,000) -0-
------------ ------------

Net Income (Loss) $ 380,115 $ (1,431,164)
============ ============

Weighted Average Shares Outstanding 58,196,110 34,557,550
============ ============
Net income(loss) per Common Share: $ .006 $ (0.041)
============ ============


See accompanying notes to the consolidated financial statements.


15



WHY USA FINANCIAL GROUP, INC.
Consolidated Statement of Stockholders Equity
For Two Years Ended December 31, 2001 and 2002



Common Common
Stock Stock Paid - In Retained Total
Shares Amount Capital Earnings Equity
---------- ---------- ---------- ---------- ----------

Balances at December 31, 2000 32,838,101 32,838 3,842,451 (3,226,765) 648,524

Common Stock issued for Arizona
Acquisitions in 2000 of America
Cashline, Inc. and Alliance West
Mortgage Corporation, valued at
$1.00 per share 1,145,486 1,145 1,144,341 -- 1,145,486

Common stock sold at $1.00 per
share-private placement 112,662 113 112,549 -- 112,662

Common stock sold at $.75 per
share-private placement 26,668 27 19,973 -- 20,000

Common Stock sold at $.50 per
share-private placement 200,000 200 99,800 -- 100,000

Valley Financial Funding, LLC
acquisition valued at $.70 per
share 333,333 333 233,000 -- 233,333

First National MortgageBanc,LLC
acquisition, valued at $.70 per
share 361,666 362 277,304 -- 277,666

Common stock sold for cash of
$20,000 and consulting agreement
for 5 years valued at $.30 per
share 1,000,000 1,000 299,000 -- 300,000

Common stock sold at $.10 per
share-private placement 1,500,000 1,500 148,500 -- 150,000

Net loss for the year ended
December 31, 2001 (1,431,164) (1,431,164)

----------------------------------------------------------------------------------

Balances at December 31, 2001 37,517,903 $ 37,518 $ 6,176,918 ($4,657,929) 1,556,507

Discover Mortgage Corporation
acquisition, 1,177,140 shares
valued at $.30 per share 1,177,140 1,771 351,963 -- 353,140

Common Stock sold at $.10 per
share private placement 3,813,247 3,813 369,045 -- 372,858

Common stock issued at $.10 per
share for services by officers
1,492,570 1,493 170,964 -- 172,457

Common Stock issued at $.10 per
share for services by an
appraiser 100,000 100 9,900 -- 10,000

Warrant conversions at $.20 per
share 36,666 37 7,297 -- 7,333



16






Conversion of Arizona franchise
acquisition note and accrued
interest at $.10 per share 2,428,250 2,428 240,399 -- 242,827

Common stock sold at $.06 per
share private placement 842,000 842 49,678 -- 50,520

Cancellation of common stock given
in acquisition of America Cashline
Corporation at its original issuance
value of $1.00 per share (600,000) (600) (599,400) -- (600,000)

Cancellation of common stock given
in acquisition of First National
MortgageBanc LLC and Valley
Financial Funding LLC valued at its
original value of $.70 per share (611,666) (612) (427,553) -- (428,165)

Discover Mortgage Corporation
acquisition, for earnout in 2002
and release of overrides valued
at $.07 per share 12,000,000 12,000 828,000 -- 840,000

Net income for the year ended
December 31, 2002 380,115

==================================================================================
Balances at December 31, 2002 58,196,110 $ 58,196 $ 7,177,210 ($4,277,814) $ 2,957,592







17



WHY USA FINANCIAL GROUP, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS



Year Ended Year Ended
December 31, December 31,
2002 2001
--------- ---------

Cash flows (used in) from Continuing Operating Activities:
Net loss from continuing operations $(402,267) $(471,201)

Adjustments to reconcile net loss to net cash flow
from (used in) continuing operations:
Common stock issued for compensation 129,457 53,000
Depreciation and amortization expense 428,427 203,031
--------- ---------

Cash Flows From (used in) Continuing Operating 155,617 (215,170)

Changes in Continuing Operating Assets and Liabilities,
(Net of acquired working capital components):
Decrease in accounts and notes receivable 73,767 70,026
Increase in accounts payable/accrued
Liabilities 362,220 345,775
--------- ---------

Net Change to Operating Assets and Liabilities 435,987 415,801
--------- ---------

Net Cash Provided By Continuing Operations 591,604 200,631

Cash flows from discontinued subsidiaries:
Net Loss from operations (315,227) (959,963)
Depreciation and amortization expense 1,562 43,735
Common stock rescinded or used in write-off 646,153
Liabilities (280,000)
Other abandonment gains - noncash 94,255
Cash of subsidiaries acquired (abandoned) 40,354
Debt & franchise payments (6,500) (71,884)
--------- ---------

Cash Flows of Discontinued Operations (225,910) (581,605)

Cash Flows used in Investing Activities:
Cash working capital of Discover Mortgage acquired (119,215) --
Capital expenditures - computers & office furniture (23,788) (51,034)
Officer advances (86,000) --
Deposit for building purchase (180,000) --
--------- ---------

Net Cash Used in Investing Activities (409,003) (51,034)

Cash flows provided by Financing Activities:
Common stock issued for cash and warrant exercises 430,711 402,662
Expenses advanced (repaid) to affiliates (132,812) 96,491
Payment of debt (20,200) --
--------- ---------

Net Cash Provided by Financing Activities 277,699 499,153

Net Increase in Cash and Cash Equivalents 234,390 67,145
Cash and Cash Equivalents at Beginning of Period 87,249 20,104
--------- ---------

CASH AND CASH EQUIVALENTS AT END OF PERIOD $ 321,639 $ 87,249
Other Asset acquired (46,323) --
========= =========



18



Supplemental non cash financing activities:

Issued 1,177,140 shares of common stock for Discover
Mortgage Corporation - Goodwill $1,016,570, fixed
assets $54,447 and deposits $2,908 (Working Capital
Component is an investing activities) $1,073,925 $ --
========== =====

Note Receivable for sale of subsidiary $175,000 net
of fixed assets sold $4,562 franchise costs $96,250 and
liabilities assumed $22,539 $ 96,727 $ --
========== =====
Issued 2,428,250 shares to an officer to satisfy a
$150,000 franchise acquisition note, accrued interest
and accrued commissions $ 242,825 $ --
========== =====

Common stock issued to pay compensation liabilities
previously accrued $ 148,146 $ --
========== =====


See accompanying notes to consolidated financial statements.


WHY USA FINANCIAL GROUP, INC.

NOTES TO FINANCIAL STATEMENTS


NOTE 1 - ACCOUNTING POLICIES AND COMPANY HISTORY

Discontinued Operations
- -----------------------

The Company discontinued and abandoned significant, unprofitable subsidiaries
primarily in Arizona in 2002. Mortgage lending operations were ceased at its
First National MortgageBanc LLC and Valley Financial Funding LLC, located in
Phoenix. The operations of the Scottsdale Arizona WHY USA real estate business
was sold at a loss to its former operating staff, and the Advantage Realty WHY
USA, Inc. real estate business in Janesville, Wisconsin was sold for a note
receivable at a profit.


Operating Entities
- ------------------

WHY USA Financial Group, Inc. (the "Company") is now the parent to three wholly
owned subsidiaries. In 2002 the Company acquired Discover Mortgage Corporation
effective January 1, 2002 which has been profitable since its acquisition. The
Company modified its operations by selling or abandoning five subsidiaries in
2002.

Northwest Financial Limited ("Northwest") a Minnesota Corporation, conducted
mortgage loan operations through its Minneapolis office. In April 2002 its
mortgage loan staff was transferred to Discover Mortgage Corporation and its
operations were limited to the operations of the call center in Sebeka,
Minnesota which generates leads primarily for Discover Mortgage Corporate.
Northwest incurred the costs of the operations of the call center and received
reimbursements of these costs from Discover.


19



Valley Financial Funding, LLC (" Valley") was acquired June 1, 2001 in a stock
exchange acquisition accounted for as a purchase acquisition. The former owners
of Valley received shares and were to earn additional shares based upon mortgage
loan volume generated over various time periods in 2001 and 2002.

The December 31, 2000 financial statements of Valley which were audited by an
outside CPA firm in Phoenix, Arizona, reflected equity of $375,732 with net
fixed assets of $118,413 and deposits and other assets of $271,500. Valley also
presented to the Company financial statements from January 1 through April 27,
2001 which reflected a profit of $23,809 on sales of $357, 184. It was
determined upon acquisition that $170,000 of the $271,500 in deposits were
worthless and the purchase price was adjusted. Upon additional review the
remaining $100,000 deposit was viewed as encumbered and the shares related to
its acquisition were "escrowed" pending its realization to the Company. These
shares were never issued. The shares for the additional earnout which was based
upon mortgage loan originations were never issued. Based upon due diligence by
the Company after the acquisition, Valley had a loss of $30,732 on sales of
$583,384 through May 31, 2001 rather than its represented substantial profit.
The Company then established a reserve for the $100,000 deposit as it could not
be verified through an independent source. Valley's operations post acquisition
on June 1, 2001 reflects sales of $463,682 for the seven months ending December
31, 2002 and a loss of $102,457. The loss in part was attributable to unrecorded
payables in existence at both June 1, 2001 and December 31, 2000. The operations
of Valley were consolidated into it's sister company First National
MortgageBanc, LLC ("First National")in January 2002. In November 2002 the
Company abandoned the assets and operations of Valley and First National. The
Company recorded a non-operating gain for the non-assumption of accounts payable
of $85,000, many of which predated the Company's acquisition of Valley.

First National MortgageBanc, LLC, ("First National") was acquired along with
Valley on June 1, 2001. The financial statements of First National reflected
equity of $556,275, net fixed assets of $118,459 and deposits and other assets
of $537,737. These financial statements were audited by previous CPA's in
Phoenix, Arizona. First National also presented financial statements reflecting
sales of $938,714 and net income of $73,201 through March 31, 2001 and
projections for 2001 projecting sales of $4,220,716 and net income of $379,374.
The Company conducted due diligence on the financial statements for the
pre-acquisition time frame of January 1, 2001 through June 1, 2001 and
determined that sales were $1,075,924 and a loss of $6,642 had occurred,
Valley's post acquisition results were sales of $879,210 and a loss of $113,727
for seven months ending December 31, 2001. In 2002 the Company's sales were
$734,896 and it incurred a loss of $269,359 prior to the abandonment of First
National's assets and operations in November, 2002. At December 31, 2001,the
Company recorded a reserve for the real estate assets and deposits that were
reflected on the May 31, 2001 financial statements. First National's acquisition
also provided for the earn out of additional shares if mortgage loan volumes
were achieved. The shares for the earn outs were never issued. The Company has
rescinded all these shares issued in Valley and First National acquisitions and
accordingly is seeking the return of all these shares.

Advantage Realty of Janesville, Inc. ("Advantage") was sold by the Company for a
$175,000 note on March 1, 2002. A gain of $3,505 was recorded on the sale and
will be handled on the modified cash recovery method of accounting. The Company
had previously acquired this franchise from a former franchisee in the WHY USA
system. During 2001 Advantage had sales of $162,838 and incurred a loss of
$54,593. In 2002, Advantage had sales of $15,993 and a loss of $9,413. The
purchaser has made three payments totaling $17,219 since the inception of the
note in March 2002. The note was scheduled for quarterly payments of $5,667 and
bears interest of 6%. The Company will record the remaining payments as interest
and as a reduction of the carrying value of the note until it reaches zero, at
which point the remaining gain of $100,000 will be realized.


20



Accounting Presentation
- -----------------------

The consolidated financial statements of the Company include the accounts of the
Company and its wholly-owned subsidiaries. The results of operations of the
acquired subsidiaries have been included in the consolidated statements of
operations and cash flows of the Company since the dates of their acquisition.
Intercompany account balances and transactions have been eliminated in
consolidation. Prior year amounts have been reclassified to conform to the
current year presentation. The accrual basis of accounting is utilized for all
entities.

ESTIMATES

Estimates are utilized in the preparation of the Company's financial statements
to conform to generally accepted accounting principles. The most significant
estimates are the allowance for doubtful accounts, depreciation and amortization
methods, and estimates of the realization of various newly acquired assets of
new subsidiaries. The longer the Company operates various groups of assets the
more refined the Company's estimates become. The amounts which ultimately will
be disbursed will differ from the estimates in the financial statements.

Cash Equivalents
- ----------------

The Company maintains only corporate checking accounts, which are considered
cash equivalents.

Accounts and Notes Receivable, Allowances and Fair Market Value
- ---------------------------------------------------------------

In accordance with Financial Accounting Statement No. 107, the Company's
receivables and notes represent credit risks associated with real estate
transactions originating with its franchisees. The Company extends credit as a
result of its franchise agreements with its franchisees. The franchisee's
ability to repay is generally predicated upon their ability to earn income from
their real estate transactions. Franchisees are generally paid a commission on
real estate transactions and must then remit a portion of that income to the
Company. The Company is subject to a geographic concentration of risk in the
Midwestern states. The Company has an allowance for doubtful accounts of $45,000
at December 31, 2002. The Company sold several franchises in 2000 and 2001,
which proved to be uncollectible. Bad debts totaled $18,732 in 2002 and $72,462
in 2001. The Company has experienced no credit losses in its mortgage lending
operations.

Property, Plant and Equipment Capitalization Policies
- -----------------------------------------------------

Depreciation is charged against earning, utilizing both straight line and
accelerated methods (double declining balance method) over the estimated useful
lives of the related assets as follows:


21



Computers, Copiers, Telephone Systems 5 Years
Office Furniture 7 Years
Software Expensed as incurred

Property and equipment is stated on the basis of cost. Maintenance and repairs
are charged to expense. Renewals and betterments, which substantially extend the
useful life of property, are capitalized. Accumulated allowances for
depreciation of furniture, equipment, and leasehold improvements retired, or
otherwise disposed of, are eliminated from the accounts on disposition. Profits
and losses resulting from such disposition are included in income.

Franchise Amortization and Impairment of Long Term Assets
- ---------------------------------------------------------

The franchise acquisition fees include the $1,994,589, paid for the system in
the initial WHY USA North America acquisition, and $200,000 related to the
acquisition of the Arizona franchisee rights. The total cost is amortized over
12 years under the straight-line method starting in the year of acquisition. The
Company will monitor its real estate franchising operations to determine whether
it can recover the value of its unamortized franchise costs. The Company
recorded an impairment loss of $ 150,000 in 2002 to reflect an impairment in the
Arizona franchise value, which was attributable to the cessation of the Rock
Valley of Arizona real estate business is equal to the amount by which the
asset's carrying value exceeds its fair market value. The fair market value was
determined by utilizing the expected future cash flows using a discount
commensurate with the risks involved. The value at December 31, 1999 is based
upon a third party transaction on this date of this amount and is therefore the
fair market value of this asset.

Deferred Revenues and Liability
- -------------------------------

The Company holds an annual conference for its franchisees in January of each
year. Expenses and revenues related to the conference are deferred and realized
at the time the conference is held.

Long Term Obligations - FASB 47 and 129
- ---------------------------------------

The Company is not currently obligated in the form of any take or pay or through
put contracts. The Company is not obligated under any contract or other
financial arrangement for the repayment of the notes totaling $1,350,000 in the
name of Donald Riesterer, the Company's Chairman, which secured the acquisition
of WHY USA NA. Mr. Riesterer's personal stockholdings in the Company and his
commercial property holdings secure the performance under the Notes. The Company
has been assured by its Chairman that it will not utilize the assets of the
Company in any form to liquidate, collateralize or otherwise assist in the
repayment of these obligations.

Revenue Recognition
- -------------------

Revenue from mortgage loan originations are recognized at the time the mortgage
loan closes or it's funded. Real estate transaction fees are recognized at the
closing of a real estate transaction by a franchisee. The Company does not
service a loan portfolio and resells all of the loans it originates.

In accordance with Financial Accounting Standard no. 45, the Company defers the
recognition of new franchise sales until the commencement of operations by the
new


22



franchisee. The new franchisee opens his real estate sales office in his
"protected" territory and receives training and marketing support, real estate
documents and other sales aids from the Company. These activities generally
occur within the time frame of one month. All costs, services and conditions
related to new franchise sales have been incurred or performed prior to the
recognition of income from new franchise sales.

Derivative Instruments
- ----------------------

In June 1998, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards ("SFAS") No. 133, "Accounting for Derivative
Instruments and Hedging Activities." This standard establishes accounting and
reporting standards for derivative instruments, including certain derivative
instruments embedded in other contracts, and for hedging activities. It requires
that an entity recognize all derivatives as either assets or liabilities in the
balance sheet and measure those instruments at fair value.

As of December 31, 2002, the Company has not engaged in any hedging activities.

Retirement plans, Severance or Bonus Plans
- ------------------------------------------

Discover Mortgage Corporation maintains a 401-K for the benefit of its
employees. This defined contribution plan matches or contributes up to $1,000
per employee per year based upon a 25% matching ratio of employee contributions
to the plan. Expenses were $8,963 in 2002 and $7,324 in 2001. Forfeitures are
utilized to reduce plan contributions. Discover had contracts with its two
principal shareholders for various overrides and severance packages, these
contracts were effectively dissolved via an amended stock earn out with the
Company, where by the Company issued additional shares to all shareholders of
Discover for termination of these severance and override contracts.

Stock Based Employee Compensation
- ---------------------------------

On July 20, 2000, the Company's Board of Directors approved a stock option plan
(the "Option Plan") for its officers, directors, employees and consultants.
Options granted under the plan may or may not qualify as incentive stock options
under the internal revenue service code. The term of the plan is for ten years,
and allows the administrator to designate whether the options granted are
qualified or non-qualified. Generally, option price will determine the
designation as to whether the options are qualified or non-qualified. On July
20, 2000, 2,475,000 options were granted to officers and directors at $1.00 per
share, and expire ten years thereafter. The Company recognized no compensation
expense, as the Company's common stock was not trading at the time, and has
generally traded at amounts less than $1.00 in 2001, since the Company's stock
has been trading. The Company reduced the exercise price of all options to $.50
per share in November, 2001 based on the decline of the company's stock to less
then $.50 per share. The Company utilizes the intrinsic method of measuring
compensation for options granted. No compensation has been reflected in the
financial statements for the granting of options. The Company's stock is very
thinly traded rendering most measurement models of stock options useless in
measuring fair market value. The duration of the option price would indicate
there is some value associated with the stock options. However, the measurement
of fair market value of the Company's options will prove difficult until a
market with a larger volume develops for the Company's common stock to insure
that the options exercised may be ultimately redeemed in the market. The options
are for restricted securities, which generally are discounted from current
market prices at 10% - 50% of current market values. The Company does not
believe that the measurement of these options on a fair market value basis would
yield a significant measurement of


23



compensation at July 20, 2000. The issuance on May, 2001 has been valued at $.02
per share which would yield an additional compensation expense of $37,000 which
would increase the Company's Loss to $1,468,000. The increased loss has a
negligible impact on the loss per share. The following table sets out the
options granted to date.

Date Number
Granted Options Vested Forfeited Outstanding
------- ------- ------ --------- -----------
July, 2000 750,000 500,000 750,000
July, 2000 750,000 750,000 0
July, 2000 300,000 100,000 200,000 100,000
July, 2000 300,000 200,000 100,000 200,000
May, 2001 300,000 100,000 200,000 100,000
July, 2000 300,000 100,000 200,000 100,000
July, 2000 75,000 50,000 75,000
May, 2001 100,000 33,333 100,000
May, 2001 250,000 83,333 250,000
Sept. 2001 150,000 150,000 0
Sept. 2001 150,000 150,000 0
Sept. 2001 150,000 150,000 0
May, 2001 750,000 250,000 750,000
--------- --------- --------- ----------
Totals 4,325,000 1,416,666 1,900,000 2,425,000

Stock Warrants
- --------------

The Company has issued stock warrants to 103 holders for 6,261,748 shares. The
warrants are exercisable at the following prices and terminate on the date
shown.

Exercise Price Termination Date
-------------- ----------------
1,448,501 shares $1.00 August 31, 2005
1,000,000 shares $1.00 June 30, 2005
3,813,247 shares $0.10 June 30, 2005

The termination dates may be extended on the option price lowered at the
discretion of the Board of Directors.

Earnings Per Share- FASB 128
- ----------------------------

As the Company has incurred losses since inception, no computation of dilutive
earnings per share is necessary, as it would reduce the loss per share. The
weighted average outstanding shares were 58,196,110 in 2002 and 34,557,550 for
2001.

Recent Accounting Pronouncements
- --------------------------------

During April 2002, the FASB issued SFAS No. 145, "Rescission of FASB Statements
NO. 4, 44, and 64 Amendment of FASB Statement No. 13, and Technical
Corrections." Such standard requires any gain or loss on extinguishments of debt
to be presented as a component of continuing operations (unless specific
criteria is met) whereas SFAS No. 4 required that such gains and losses be
classified as an extraordinary item in determining net income.


24



We have adopted SFAS No. 145, and included our gains from the relief of
liabilities on the abandonment of our mortgage subsidiaries which is an
extinguishment of debt to our continuing operations.

During June 2002, the FASB issued SFAS NO. 146, "Accounting for Costs Associated
with EXIT or Disposal Activities." Such standard requires costs associated with
exit or disposal activities ( including restructurings) to be recognized when
the costs are incurred, rather than at a date of commitment to an exit or
disposal plan. SFAS NO. 146 nullifies Emerging Issues Task Force ("EITF") Issue
No. 94-3, :Liability Recognition for Certain Employee Termination Benefits and
Other Costs to Exit an Activity (including Certain Costs Incurred in a
Restructuring)." Under SFAS No. 146, a liability related to an exit or disposal
activity is not recognized until such liability has actually been incurred
whereas under EITF Issue No. 94-3 a liability was recognized at the time of a
commitment to an exit or disposal plan. The provisions of this standard are
effective for disposal activities initiated after December 31, 2002. The costs
for the discontinuance of the Company's subsidiaries have been incurred prior to
December 31, 2002, therefore no accruals exist for future costs , and the
Company's 2002 financials are in compliance with SFAS NO. 146 for 2002 and prior
years.

In June 2001, the FASB adopted Statements of Accounting Statement No. 141 ("SFAS
141") "Business Combinations" No. 142 ("SFAS 142) "Goodwill and Other Intangible
Assets" and in August 2001, NO 144 ("SFAS No. 144") " Accounting for the
Impairment of Disposal of Long-Lived Assets: The Company's accounting procedures
have been amended to adapt these statements at the earliest date the FASB's
became effective. The Company's franchise costs do not meet the criteria of
being classified as goodwill as they represent contractual or other legal rights
over the control of future economic benefits, as such they will continue to
amortized over twelve years. The Company is expending marketing expenses to
enlarge its franchise base through new franchises, however more franchisees have
closed than opened between 2002 and 2001. The Company's franchise transaction
revenues have declined to $359,305 from $388,128 and economic value of the
Company's franchise system has probably declined. The historical cost value of
the Company's franchises is declining as the Company amortizes to expense
approximately 8.5 % of its historical cost each year. The Company believes that
its WHY USA franchise would sell at some multiple of its transaction fees,
however the continuing losses after amortization would have some impact on a
future buyer's perception of the value of the franchise system. The Company has
sold its Arizona real estate franchise which it operated at a loss prior to its
sale. The sale price also created a loss. The negative impact of these
activities , the lack of new franchise sales in the Arizona, and the abandonment
of the Valley and First National mortgage operations in Phoenix, Arizona has
given the Company reason to reevaluate its carrying value of its Arizona
franchise costs. Given the impact of the previously discussed factors the value
of the Arizona franchise was reduced by $150,000 at December 31, 2002.

The Company's goodwill is all attributable to the acquisition of Discover
Mortgage Corporation. Discover earned over $560,000 in 2002. The Company issued
1,177,140 shares in the first quarter of 2002 for all the outstanding stock of
Discover Mortgage Corporation. In February of 2003 the Company issued 12,000,000
shares for the earnout performance of Discover Mortgage and reflected goodwill
of $840,000 associated with the commitment to issue these shares at December 31,
2002. The principal former owners of Discover Mortgage Corporation also
terminated various compensation and severance pay arrangements in connection
with the share issuance.


25



Purchase of Discover Mortgage Corporation
- -----------------------------------------

Effective January 1. 2002 the Company acquired 100% of Discover Mortgage
Corporation for 1,177,140 shares issued at inception of the transaction and
12,000,000 shares issued as of December 31, 2002 for the earnings of Discover
Mortgage Corporation and the termination of the overriding commission income of
the principals and other adjustments to their severance packages. The results of
the operations of Discover Mortgage for 2002 and 2001 are as follows:

2002 2001
---- ----

Sales $3,942,026 $2,802,801

Cost of Sales 3,380,814 2,481,672

Interest Expense 36 11,580
---------- ----------

Net Income $ 561,176 $ 309,549

The Company provided no income tax provision as the Company will utilize losses
from its other subsidiaries to offset the tax liability in a consolidated
return.

Assets at the time of acquisition were $226,883 in mortgage receivables, fixed
assets - consisting of computers and desks with a net book value of $57,335 and
total assets of $284,188.

Current liabilities were $87,417 bank debt $20,200 and stockholder equity of
$176,571. Goodwill in the amount $1,016,570 was recorded based on the value of
the 1,177,140 shares at $.30 per share and 12,000,000 shares at $.07 per share.

The Company converted the note of $250,000 for the Arizona Franchise acquisition
into a combination of franchise sales and common stock. A former loan officer
was owed $95,148 for back commissions and also owned 60% of the L & S note, he
assigned his interest in the unpaid commissions and note to the Chairman of the
Company. The balance of the L & S note was owned by another officer of the
Company. The Company exchanged 13 franchises for payment of $100,000 of the note
and accrued interest of $8,000. The franchises are primarily in new territories
in the Minneapolis area. The balance of the note of $150,000 plus accrued
interest of $13,716 and the unpaid commissions were exchanged for a new
franchise in a western state and 2,428,250 shares of common stock valued at $.10
per share.


NOTE 2 - FRANCHISE COSTS, AMORTIZATION AND IMPAIRMENT OF LONG TERM ASSETS

The WHY USA North America franchise system was acquired December 31, 1999 for
$1,994,589 by Don Riesterer, and then contributed at its cost basis to the
Company. In June 2000 the Company acquired one of its franchises operations and
rolled it into its wholly-owned subsidiary Advantage Realty of Janesville, Inc.
The acquisition price was $110,000; $60,000 down and the balance was paid in
2001. In July, 2001 the Company acquired the Arizona franchise system for
$250,000 from L & S Investments, Inc. which was owned by persons affiliated with
the Company. The Agreement transferred to the Company certain franchise
operations as well as rights to develop and sell WHY USA franchises in the State
of Arizona. In consideration the Company executed a $250,000 note in favor of L
& S Investments, Inc. As a result of this transaction $200,000 of the total
purchase price


26



was allocated to franchise rights which were then transferred to the Company and
are included in the accompanying balance sheet.


NOTE 3 - INCOME TAXES.

The Company has lost money from its inception. The only profitable entity to
date has been Discover Mortgage Corporation. Discover Mortgage Corporation was
taxed as a Sub S Corporation prior to its acquisition by the Company. Its
shareholders were responsible for the Income taxes of Discover. The Company had
taxable non-operating income in 2002 due to recovery of previously issued shares
of the Company's restricted stock.


NOTE 4 - LOANS, LINES OF CREDIT, CAPITAL LEASES.

Discover Mortgage Corporation has two lines of credit available. The first line
of credit from Provident Bank is a warehouse line of credit to fund conforming
mortgage loans prior to their resale. Interest is at prime plus 1 1/2 % to 2 1/2
% based upon loan quality. No balances were outstanding at December 31, 2002 or
2001. The second line of credit is with Century Bank, N.A. and is secured by
equipment and various guarantors of the former owners of Discover, who are now
significant shareholders of the Company. Interest is at prime plus 2% and the
outstanding balance of $17,564 on December 31, 2001 was repaid in early 2002.
The interest rate during the brief outstanding period in 2002 was 6.75%. The
mortgage line of credit limit is $500,000. The equipment line of credit is
$100,000.

The Company capital leases which were outstanding at December 31, 2001 were
attributable to its discontinued operations and were abandoned. The Company has
no other leases, lines of credit, quarantees or other financial instruments
outstanding at December 31, 2002.

Operating Lease Commitments
- ---------------------------

The future minimum operating lease payments required before sublease rental
income of $18,000 per year through December, 2007 are as follows:

2003 $140,000
2004 42,000
2005 11,000
2006 4,000
2007 1,000
--------
Minimum operating lease $198,000

The above minimums do not include common area charges, property tax
reimbursements, and other annual fees billed on future values. Most of the
Company's related party leases are month to month and are cancelable at the
discretion of either the Company or the related party.



Operating Leases 2002 2001
- ---------------- ---- ----

Discover leased office space for approximately 5,517 square feet in St. Louis
Park, MN. 1,428 square feet in Duluth, MN. 1,000 square feet in Forest Lake, MN,
100 square feet in St. Cloud, MN and 120 square feet in Brainerd, MN. The St.
Louis Park Lease terminates in May, 2003 and provides



27






for monthly rent of $8,338. The Company purchased an 11,000 square foot office
building in Minneapolis and will not renew this lease. The Duluth lease
terminates in April, 2004 and has a monthly rent of $2,023. The Forest Lake
lease terminates in May, 2003 and has a monthly rent of $1,050, the St. Cloud
lease terminates in January, 2003 and has a monthly rent of $805, and the
Brainerd lease is month to month.


Discover also leases two cars at a combined monthly lease expense Of $1,303 per
month and reimburses the personal lease expense of two cars at $970 per month.
Discover leases two computers, two copiers and various office equipment at a
combined rate of $1,865 per month. Lease payments for the respective years for
Discover was $ 199,734 $ 165,476


Discover assumed in May 2002 a lease from Northwest Financial Ltd. which covered
1,500 square feet of office space in a Minneapolis, MN. building. Northwest also
leases 2,000 square feet for its call center in Sebeka, MN. On February 1, 2003
Discover purchased the office building in Minneapolis MN. and intends to move
its staff from the St. Louis Park to the Minneapolis location. In 2002, the
Company paid $ 1,500 a month for the office space on a month to month basis. The
call center lease terms are $500 per month. Both leases and the purchase were
with Northwest Investment Trust, an entity owned by the Chairman, Don Riesterer.
The Company paid for the offices of its former president of the Company at the
time, in the Minneapolis building. The rent expense was $ 7,500 in 2002 and
$24,000 in 2001. 31,500 48,000


WHY USA North America, Inc. and its parent leased 2,200 square feet at $2,000
per month the office space of the Company. The lease which is month to month is
with Northwest Investment Trust. This entity is owned by Don Riesterer, the
Chairman of the Company. Prior to July of 2002 this lease was $3,000 per month.
WHY USA NA leased from R & M Leasing 1,000 square feet from November 2001
through June 2002 incurring rent expense of $ 11,525 in 2002 and $4,321 in 2001.
In the first 11 months of 2001, WHY USA North America, Inc. leased 2,000 square
feet from Douglas Larson, a former owner of the
Why USA franchise system for $1,100 per month. 36,000 49,451


Copier for call center $ 205 per month for 18 more months and various
office equipment and copiers in 2001. 2,800 10,500
--------- ---------


Total Operating leases - continuing operations $ 270,034 $ 273,427



Operating Leases-Discontinued operations

Approximately 1,000 square feet office space for Rock Valley of Arizona, Inc.
Oct. 1, 2001 through October 1, 2004 $1,733 per month plus common area charges
$75,000 lease termination liability reserved at December 31, 2002 for remaining
term of lease. $ 89,535 $ 11,736



28






Why USA Advantage Realty, Inc. approximately 2,400 of office $1,400 per month
from chairman's mother, Adeline Riesterer which was reduced from $2,800 per
month on 9/30/2001 when mortgage operation closed. $ 2,800 $ 23,080


Valley Financial Funding, LLC. $5,958 monthly from RLC 16th Street LLC - then
transferred to Romney Lumber Company (see First National MortgageBanc below) -0- $44,748


First National MortgageBanc, LLC, $6,357 month increased $7,234 to Romney Lumber
Company also Storage Max at $168 a month for 4,000 square feet of office space
and 300 square feet storage space. $ 78,009 $ 84,006


Various office equipment copiers and faxes 7,518 10,815
--------- ---------

Total discontinued operations-leases $ 177,862 $ 174,385



NOTE 5 - RELATED PARTY TRANSACTIONS

The Company rents offices from an affiliated entity, Northwest Investment Trust,
an entity controlled by the company's chairman, of 2,300 square feet for
management and accounting located in Bloomington, Minnesota, 1,500 square feet
for mortgage loan origination operations on Wayzata Blvd. in Minneapolis,
Minnesota, and 1,500 square feet for its telemarketing operations in Sebeka,
Minnesota. The Company has relocated and modified its use of the offices several
times and has changed rent structures several times.


NOTE 6 - BUILDING ACQUISITION - NOTE SUBSEQUENT

The Company through its wholly owned subsidiary, Discover Mortgage Corporation
acquired in February, 2003 an 11,000 square feet office building for $925,000 by
issuing 1,000,000 shares of restricted stock and a $650,000 note. The note
required an escrow of cash of $150,000. Upon various leasehold improvements
being made estimated at $75,000, there will be $50,000 released from the escrow.
This release also requires that the building be occupied by Discover. If the
loan is current, then the escrowed funds shall be released $25,000 at a time
each April starting in 2004. The office building has been owned by the Chairman
of the Company for the four prior years. The Company has been paying $1,500
monthly for approximately 1,500 square feet of the building for the past four
years for its Northwest Financial Ltd Mortgage operations. The building has one
other tenant who pays $1,200 a month for 1,200 square feet and the Company is
signing a new lease for 800 square feet with a new WHY USA Real Estate
Franchisee unrelated to the Company. Discover will occupy the balance of the
space upon leasehold improvements being made. The mortgage note with an
unrelated commercial bank is at 7 1/2%, 15 year amortization, 5 year balloon and
payments of $6,500 per month. Discover Mortgage currently rents at $8,000 per
month 6,000 square feet which lease expires in May, 2003.


ITEM 8. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

NONE.


29



PART III

ITEM 9. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;
COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT.

Officers and Directors
- ----------------------

The names and ages of all directors and executive officers of the Company
along with their respective positions, term of office as a director, is as
follows:

Name Age Positions Held Director Since
- -------------------- ---- ----------------------------- --------------
Donald Riesterer 35 Chairman of the Board of Dec. 31, 1999
Directors and Chief Executive
Officer

James B. Kylstad 50 Chief Financial Officer and March 1, 2001
Director

Bruce Clausen 40 Director May 16, 2002

James Gessert 49 Director Dec. 31, 1999

Each of the above individuals will serve as a director until the next annual
meeting of the shareholders or until a successor is elected and shall qualify.
Executive officers serve at the discretion of the Board of Directors.

Biographical Information for Officers and Directors
- ---------------------------------------------------

DONALD L. RIESTERER, is President and principal owner of Northwest
Investment Trust, Inc., an affiliated entity based in Minneapolis, Minnesota.
Mr. Riesterer has served as Vice-President/Sales and Marketing for Display
Carousels Inc. from 1993 through 1996, a marketing firm, and as district manager
of a financial service firm, Primerica Financial Service where he was employed
from 1991 to 1993. He is a licensed real estate agent, a life/health insurance
agent, and a loan originator in several states. He devotes a majority of his
time to the Company.

JAMES B. KYLSTAD became a director and President of the Company on March 1,
2001. For the seven years prior to becoming employed with the Company, Mr.
Kylstad was the Chief Executive Officer of American Home Capital Corporation
which is active in mortgage banking and related real estate services.

BRUCE CLAUSEN is the Chief Executive Officer of Discover Mortgage, the
principal subsidiary of the company, since 1995. From 1993 to 1995 he was the
Vice-President of Mercantile Mortgage Company of Minneapolis, which packaged
mortgage loans to be sold in bulk to investors; and from 1987 to 1993 he was
Branch Manager of ITT Finance, a consumer loan company.

JAMES H. GESSERT has been Vice President of The Bank of Elk River, Elk
River, MN since April 2000. Prior thereto he was Vice President of Commercial
Loans of Liberty State Bank of St. Paul, Minnesota where he managed a portfolio
of $25,000,000 in


30



commercial loans. He has held management positions in the banking industry
including Vice-President/Branch Manager of First National Bank of Brooklyn Park,
Assistant Vice President/Commercial Loans of First National Bank in Anoka, and a
National Bank Examiner for the federal Controller of the Currency.

Compliance with Section 16(a) of the Act
- ----------------------------------------

To the best of the Company's knowledge and belief, none of its directors,
officers or principal shareholders failed to file any reports or forms required
under the Securities Exchange Act of 1934.

ITEM 10. EXECUTIVE COMPENSATION.

The following table sets forth certain information paid by the Company to
management for the fiscal years ended December 31, 2002, 2001 and 2000.

SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------
Long Term Compensation
----------------------- -------------------------
Annual Compensation Awards & Options
----------------------- ------------------------
Name Other Re-
and Annual Stricted Securities
Principal Salary & Compensa- Stock Underlying
Position Year Commissions tion(1) Awards Options/SAR's
- --------------------------------------------------------------------------------
Donald Riesterer 2002 $150,000 $28,344 -0- -0-
Chairman, Chief 2001 $127,604 $ 7,440 -0- -0-
Executive Officer 2000 $ 40,962 $26,250 -0- 750,000(3)
& Director


James Kylstad 2002 $100,000 $ 7,828 $75,000(2) -0-
Chief Financial 2001 $ 50,000 $ 4,000 -0- 750,000(3)
Officer & Director 2000 -0- -0- -0- -0-

Bruce Clausen 2002 $118,185 $25,200 -0- -0-
CEO of Discover 2001 -0- -0- -0- -0-
Mortgage 2000 -0- -0- -0- -0-
Subsidiary &
Director
- ---------------------------

(1) Includes payments of automobile, cell phone and health insurance expenses.
(2) Represents 750,000 shares valued at $.10/share, which was the market value
of such common shares on the date of the stock award.
(3) Granted under the Company's Incentive Stock Option Plan adopted in July
2000, which options vest over a 3-year period, are exercisable at $.50 per share
and expire 10 years from the date of grant.


There were no stock option/SAR grants to our named executive officers in the
fiscal year ended December 31, 2002. There also were no exercises of any
outstanding stock options of the Company by any officers or directors of the
Company during such 2002 fiscal year. The following table contains certain
information on option values held by the named executive officers at the end of
fiscal year 2002:

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------


31



Value of the
Number of Securities Unexercised
Underlying Unexercised In-The-Money
Options/SARs at Options/SARs at
FY-End ($) FY-End ($)
Exercisable/ Exercisable/
Unexercisable Unexercisable
------------------------------------------
Don Riesterer 500,000/250,000 $ 0/$0
James Kylstad 250,000/500,000 $ 0/$0

Compensation of Directors
- -------------------------

No director of the Company was compensated in 2002 for services rendered in
his or her role as a director. In January 2003 the Company adopted a
compensation policy for its directors providing for them to each receive 1,000
restricted common shares of the company for each director's meeting attended by
them.

Recent Stock Options
- --------------------

In early 2003 the Company granted stock options to the management personnel
for the purchase of an aggregate of 3,400,000 common shares exercisable at $.20
per share anytime during their 10-year term, all of which were fully vested upon
their date of grant. Of these stock options, Donald Riesterer received
1,100,000, James Kylstad received 1,000,000, and Bruce Clausen received 100,000.


ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The following table sets forth, as of March 15, 2003 the beneficial
ownership of Common Stock by each person who is known by the company to own
beneficially more than 5% of the issued and outstanding Common Stock and the
shares of Common Stock owned by each director, each executive officer and all
officers and directors as a group. Each person has sole voting and investment
power as to all shares unless otherwise indicated.


Name of Amount of
Beneficial Beneficial Percent of
Owner(1) Owner Class
------------- ---------- ----------
Donald Riesterer(2) 12,253,736 20.16%

James Kylstad(3) 2,500,000 4.19%

Bruce Clausen(4) 5,829,190 10.00%

James Gessert(5) 70,000 0.12%
---------- ----------

All directors and officers
as a group (4) persons 20,652,926 33.07%


32



(1) The address of each person in the above table is 8301 Creekside Circle,
#101 Bloomington, MN 55437.

(2) Includes 345,486 shares owned by Northwest Investment Trust which is
controlled by Mr. Riesterer and 1,600,000 shares vested stock options, but
does not include 250,000 stock option shares not vesting in the next 60
days.

(3) Includes 1,500,000 shares vested stock options, but does not include
250,000 stock option shares not vested in the next 60 days.

(4) Includes 100,000 shares vested under a stock option.

(5) Includes 50,000 shares vested under a stock option, but does not include
25,000 shares not vesting in the next 60 days.


ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Donald Riesterer, Chief Executive Officer of the Company owns certain
properties being rented to the Company on a month-to-month basis. See "Item 2 -
Properties".

In June 2002 the Company satisfied certain note and accounts payable owed
to its Chairman, Donald Riesterer, in the total amount of $258,864 by issuing
him 2,428,250 shares of restricted common stock of the company based on a value
of $.10 per share, and one WHY USA real estate franchise for a Wyoming location
value at $16,000.

In February 2003 the Company acquired a Minneapolis office building of
11,000 square feet from its Chairman, Donald Riesterer, to be used as the main
headquarters of its mortgage brokerage business. Since 1999, the Company's
mortgage lending operations, except for Discover Mortgage, has been conducted
from part of this facility under a lease with Mr. Riesterer. The Company plans
to move its entire Discover Mortgage business to this building by June 2003. The
Company paid $925,000 to Mr. Riesterer for this building, including $650,000 in
cash and 1,000,000 shares of its restricted stock valued at $.275 per share
(substantially in excess of the market value of the common stock at the time of
the acquisition). This purchase was financed through a 7 1/2 % mortgage from a
local commercial bank requiring payments of $6,500 monthly. The Company expects
to derive a substantial savings from this transaction since Discover Mortgage
currently pays over $8,000 monthly rent, other mortgage lending operations of
the Company previously paid $2,000 monthly to rent part of the building, and the
Company will receive at least $2,000 monthly in rental payments from third
parties leasing spaces in this building.


ITEM 13. EXHIBITS AND REPORTS ON 8-K

(a) Index to Exhibits

Exhibit No. Description Location
- ---------- ------------ ---------
2.1 Reorganization between the Black Butte (1)
Petroleum, Inc. and Triam Ltd. dated
March 23, 1983
2.2 Acquisition Agreement between Triam Ltd (1)
and Northwest Financial Ltd., dated
December 16, 1999
2.3 Acquisition Agreement Addendum, dated
December 20, 1999 (1)
2.4 Stock Purchase Agreement dated September


33



24, 1999 between Northwest Financial
Group, Inc.,WHY USA NA, and
its selling shareholders (1)

2.5 Addendum to Stock Purchase Agreement,
dated December 30, 1999 including Assignment (1)
to Donald Riesterer
2.6 Share Exchange Agreement - Cashline
transaction, dated February 8, 2001 (3)
2.7 Business Combination Agreement
to acquire Discover Mortgage Corp. effective
January 1, 2002 (2)
3.1.1 Articles of Triam Ltd., dated January 6, 1983 (1)
3.1.2 Amendment to Articles of Incorporation,
March 4, 1983 (1)
3.1.3 Amendment to Articles of Incorporation,
filed March 29,1983 (1)
3.1.4 Articles of Merger, filed on November 9, 1999 (1)
3.1.5 Amendment to Articles of Incorporation,
Jan. 10, 2000 (1)
3.2 Bylaws (1)
10.2 Stock Option Plan (2)
10.3 Sample Option Agreement (4)
10.4 Assignment and Assumption Agreement between
Northwest Investment Trust and the Company
Re: Cashline (4)
10.5 Assignment and Assumption Agreement between (4)
Northwest Investment Trust and the Company
Re: Alliance West
10.6 Franchise Purchase Agreement, dated March 31, 2001 (4)

(1) Filed with the Company's initial Filing on Form 10-SB on May 10, 2000.
(2) Filed with the Company's Form 10-SB/A No. 1 on August 28, 2000.
(3) Filed with the Company's Report on 8-K dated February 21, 2002.
(4) Filed with the Company's Annual Report on 10-KSB on April 16, 2001.

(b) Reports on Form 8-K

No reports on Form 8-K were filed during the last quarter of 2002, the
period covered by this report.



34



SIGNATURES

In accordance with Section 13 or 15(d) of the Securities Exchange Act of
1934, the registrant caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


Date: March 21, 2003 WHY USA FINANCIAL GROUP, INC.


By: /s/ Donald Riesterer
--------------------------
Donald Riesterer, Chairman


And: /s/ James Kylstad
--------------------------
James Kylstad, CFO



Pursuant to the requirements of the Securities Exchange Act of 1934. This
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.


Date: March 21, 2003 By: /s/ Donald Riesterer
-----------------------------------
Donald Riesterer
Chairman of the Board, Director and
Principal Executive Officer


Date: March 21, 2003 By: /s/ James Kylstad
-----------------------------------
James Kylstad
Principal Financial and Accounting
Officer and Director


Date: March 21, 2003 By: /s/ Bruce Clausen
-----------------------------------
Bruce Clausen
Director



35



CERTIFICATIONS

Certification of Chief Executive Officer
and Chief Financial Officer pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002.
------------------------------------------------


I, Donald Riesterer, hereby certify pursuant to 18 U.S.C. Section 1350 adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 that, to the best of
my knowledge:

i) the accompanying Annual Report on Form 10-KSB for the year ending
December 31, 2002 fully complies with the requirements of Section 13(a) or
Section 15(d) of the Securities and Exchange Act of 1934, as amended: and

ii) the information contained in such report fairly presents, in all
material aspects the financial condition and results of operations of WHY
USA Financial Group, Inc.

/s/ Donald Riesterer
-----------------------------
Donald Riesterer, Chief Executive Officer
March 21, 2003



I, James Kylstad, hereby certify pursuant to 18 U.S.C. Section 1350 adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 that, to the best of
my knowledge:

i) the accompanying Annual Report on Form 10-KSB for the year ending
December 31, 2002 fully complies with the requirements of Section 13(a) or
Section 15(d) of the Securities and Exchange Act of 1934, as amended: and

ii) the information contained in such report fairly presents, in all
material aspects the financial condition and results of operations of WHY
USA Financial Group, Inc.


/s/ James Kylstad
------------------------------
James Kylstad, Chief Financial Officer
March 21, 2003